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Hello there, everybody, and welcome back in this lecture.
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Now, in this lecture, I'm going to show you something very, very interesting.
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And that is actually how you can take a post and how you can use a free plugin known as Rankmath if
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you have a WordPress website or if you don't.
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I'm pretty sure I mentioned mentioned this somewhere in my lectures.
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Go and install local WP.
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Now this actually this is an app that you can install in your computer.
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It's for free.
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And what this allows you is it allows you to install WordPress in your own computer.
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Okay.
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And now I can show you mine.
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Actually, I have plenty of websites because I've been building a lot of websites and this is how it
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actually works.
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So you can see right here down on the left hand side, these are all the websites that I've built using
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local sites or local WP and it has the same exact functionality as a normal website website on WordPress,
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right?
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So and that will actually allow you to train, right?
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So you can train and create as many websites as possible.
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And also you can install any plugin you so desire.
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Now in our case, I'll be taking one of the websites that I have and because I actually have a lot of
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them and we're going to use that website, we're going to use Gutenberg and we're going to use Rankmath
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to basically take the post and turn it from a zero score SEO or whatever that is to a score in between
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80 and 90.
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And I'm going to guide you through this.
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So when you go to the WordPress dashboard, actually this is we are on the WordPress dashboard right
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now.
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So you go over here on the side.
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Well, first of all, first of all, make sure that you have the plugin that you're going to need,
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which is rankmath.
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So in here, if I scroll down, these are all the 13 plugins that I have downloaded to my website and
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among them is rankmath.
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Okay.
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And also Gutenberg is necessary.
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Gutenberg is the, let's just say page builder or post builder.
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So basically this is how it looks.
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If you go to add new and if you're not familiar with Rankmath, I'm pretty sure a lot of you are already
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familiar with it.
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And there's also another one which is Yoast SEO, but I prefer Rankmath and you will see why.
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Also you have to understand something about Rankmath is that it actually enables you to connect your
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website to Google Analytics and search console automatically.
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So this is rankmath right here on the left hand side.
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And once you've installed this, you will have what we will see now.
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So if I go to posts and add a new post, remember this post that we've created right here using chat
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GPT.
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All I have to do right now is to go and just title my post and copy paste the post as it is now.
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Of course you remember that we ran the tests and we checked for plagiarism.
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We checked for content.
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That's good.
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Good stuff that you can do.
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The plagiarism percentage.
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I'm not going to stress that a lot because that's it's not really, should I say, necessary because
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almost all the time ChatGPT generates content that has very, very low plagiarism.
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So over here, I'm going to come back now I've copied the title now the title is an H one.
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And basically we you can only have 1H1 on your website.
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And the focus key phrase remember is exercises for building muscle.
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That's the focus key phrase.
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That is the reason why I'm going to copy the focus key phrase.
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And to cut a long story short, there is rankmath here, the sign you click on it, and once you click
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on that, you can see the focus key phrase right here.
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All you need to do is to paste in the focus key phrase and boom, the score.
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If I delete the focus key phrase, the score was five.
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After I pasted the focus key phrase and made it clear to the search engines that this is my focus.
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Key phrase The score has now jumped to 56.
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Now the next thing to edit is the snippet.
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Now, if you're not familiar with what a snippet is, I'm going to give you a little bit of an SEO crash
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course over here.
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If you search for anything on Google, let's just say you're searching for Amazon KDP, which is a platform
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that I publish books on, and I actually have a book that I'm promoting right now.
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That's why I'm really hot about this.
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And and now here, this is what we call the snippet.
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This is the URL, this is the headline, and this is the description of the the URL.
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And these are featured snippets.
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And it's really rarely that Google decides to show featured snippets.
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And it's only for a very select few websites.
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Now over here, the title now here, the title should be basically not more than 60%, not 60%, more
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than 60 characters in total.
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And actually the title, there's no need for you to change it because over here it's the syntax is automatic.
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The syntax is automatically the title is is your title.
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So if you change this, you'd better make sure that you copy the entire title.
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Okay.
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Now the permalink.
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The permalink, I'm going to copy.
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First of all, I'm going to copy paste the focus key phrase and click out for a moment.
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And once I've clicked out, notice what happens here is that when I clicked out, everything kind of
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added up.
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You know, the hyphens were added automatically, the caps lock was removed and that's pretty good.
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So here I'm going to add a little bit because we have 75 characters left.
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So I'm going to say top hyphen, top seven exercises for building muscle and we add a little bit more
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in, I would say 20, 23, that's more like it.
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Now, as far as the description, you can either write it yourself or you can hire a ChatGPT as your
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copywriter to do it.
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Now, in this case, we're going to hire ChatGPT and here is how I'm going to go and say, I want you
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to write a an SEO optimized description of.
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The blog posts and make the focus keyword.
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And basically open up to basically, I would say two brackets and just paste in the focus key phrase
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and hit enter.
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Okay.
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And now what it's going to do, it's going to go ahead and generate the title for us.
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But you have to remember also I failed to mention this is that it should be no more than 160 characters.
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That's your description if you really want it to be SEO optimized.
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Now over here it has written the description except for because I forgot to mention that it should be
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160 characters.
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It has written this a little bigger than what it should be, and so a smart move would be to click edit
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the prompt itself.
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There is no need to enter a new prompt.
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Let's just edit the previous prompt and we will add as and and make sure that the description.
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Is no more than 160 characters.
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And also I would prompt it too, and add a CTA or call to action actually, because when you don't add
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a call to action, people don't really know what to do.
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So you have to make sure that in the description of what the snippet that you're mentioning, what you
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want people to do, such as Start now or take action in this case, it has basically changed this to
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start now in the case where you're selling an e-commerce product, you're going to say buy now or add
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to Cart.
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That's what you call buy call to action.
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And over here, notice that it has added the focus key phrase for us.
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And so we can go about right now and copy this, go back to our website and then just simply in the
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description, paste this.
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Now over here, over here, everything is fine.
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So except for this, I think it should be a little bit we should remove the caps lock from it.
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So exercises.
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Or exercises for building.
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Muscle and boosting strength.
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And now we're good to go.
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So all you need to do is click out.
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Okay, so click out of this or here there's the x button and there is no need for you to save anything.
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Now, the score went down a little bit and but that's okay.
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Okay, so scroll down now over here.
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These are what you call the, should I say.
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What you need to fix.
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And so over here, I'm going to go ahead about this and change this to exercises.
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For building muscle.
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Now, all I did was just basically, I should I say, toned down seven exercises for building muscle.
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Now, I wonder why.
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Actually, yeah.
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It's a wrong It's a wrong sentence.
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Sensor sizes for building.
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Muscle.
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Now, now it's okay.
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And I'm going to go back to this snippet.
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Exercises.
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Exercises with us here.
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That's why the score went down.
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So now everything went back to normal.
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Okay, So if I close right now, if I scroll down, these are the basic SEO tips in order to improve
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this post.
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So here all the ones in green, they are okay.
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Okay.
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So you don't need to take action upon those.
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But these are the ones, for example, focus keyword not found in the URL.
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Now if I go back to the URL and click on edit snippet, now you can see here that the focus key phrase
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is clearly in the URL, but this always happens to me and I don't know if it happens to you, but there
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is some sort of an issue with Rankmath and I think I'm going to I'm going to have to try to go and claim
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this issue with the support or just mount this issue to the support, because this always happens,
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even though I'm clearly putting the title in there.
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Now we're going to bypass this because it's clearly something that we did and they didn't catch.
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Content is 524 words long.
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So consider at least 600 words.
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Okay.
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So we will consider this.
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So I'm going to go instead of, let's just say, writing one paragraph about strength training, I'm
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going to go back and say, well, for strength training.
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Add a couple more paragraphs.
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And it knows what to do.
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Okay, so ChatGPT knows what to do.
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I don't need to tell it what to do.
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It's going to go back to strength training and add two paragraphs to me so that I can copy paste them.
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Now I see that our post is small, but you have to understand that blog posts are anywhere from 500
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to 600 words long.
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So it's not they shouldn't be huge because they're just about the actuality.
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So when something happens, what you what you do when you write a blog post is you're basically sharing
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with them something that happens.
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It's not an article.
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Articles tend to be more.
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They tend to be 1000 words or longer.
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So now I can copy this easily.
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Go back right here and I could just, you know, add a space from here and just copy paste Ctrl V.
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Now content is 793 words long.
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Good job.
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Okay, the score went one point and if I scroll down focus keyword not found in subheadings.
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Okay.
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So here is what I'm going to do.
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I'm going to go back and I'm going to say I.
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Want you to integrate.
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The focus key phrase.
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In all subheadings.
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Okay.
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And I'll just sit and wait.
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So now what it's going to do, it's going to go back and it's going to integrate the focus key phrase
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in all subheadings.
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So the first one is started with this strength training key exercise for building muscle.
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So let me go back over here.
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Instead of this, I'll just select everything.
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Okay, That might take a while and just copy ctrl V, so Ctrl v paste the new one.
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Now go back.
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Of course, the second one is squat, so let's try not to do it in a way that's, let's just say seems
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to be made for Google because content that is made for Google is actually sanctioned.
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Your main focus should be delivering a good blog post, engaging blog post, but also applying the white
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hat techniques.
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So here bench press as well.
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Let's just this is an H two bench press.
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Now let me go down pull ups, pull ups, a potent exercise for building back and arm muscles.
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And I can testify to that.
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Pull ups.
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Actually pull ups really, really healthy.
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All right.
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So overhead and effective exercise for building.
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Shoulder muscles.
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Let me scroll down.
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Right now.
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I'm not going to do it for all all of them, because just like we said, it doesn't really serve well
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to overdo it.
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Um, but let's just let's just, first of all, see if they still if they're still showing us the message.
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So if I scroll down over here.
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Focus for keyword not found in subheadings like H2.
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Now normally it is.
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I don't I don't know why they're actually not showing it.
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So if I go back.
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Key exercise for building muscle or actually.
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Here.
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It should be it should be exercises.
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So here instead of key exercise, let's add an S and let's make it key exercises because that's our
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focus.
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Key phrase.
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So now it's jumped to 60 and if we scroll down, I must have or must have exercise instead of a must
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have because squats, there's a lot of a lot of squat variations and I did all of them here the go to
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exercises bench press.
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Bench was the go to exercise for building up upper upper body muscle.
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A potent exercise for building back and arm muscle or potent exercises.
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Here instead of a potent.
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Uh, here, let me just remove this.
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Now, I'm quite sure the message will be removed if we scroll down.
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The message is no longer shown, which means that that's pretty good.
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So?
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So we can carry on.
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Now, here they're trying to correct this.
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Exercises for building upper body muscle.
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That's okay.
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Add an image with the focus keyword as an alt text.
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So.
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So now we need to add an image.
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And the image is what you call the featured image.
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Every blog post has a featured image.
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Now I like to have my images from Canva.
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So Canva is this particularly this editing software?
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It's almost like Photoshop, except for it's a lot easier.
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And I'd like to go here and click on Create a Design.
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Now the ideal size experts will tell you that for blog posts, it's 1200 by 630.
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That's the ideal size of an image, a featured image in a blog post.
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So that's what we're going to do.
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We're going to go ahead and create a blank 1200 by 630 pixels.
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Image And what I'm going to do, I'm just going to simply look for somebody who's exercising or a group
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of people that are exercising, and we're going to need to add it to the image or to the blog.
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So I'm going to click on settings to revert back from Rankmath so that they're not showing me Rankmath
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anymore.
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And I'm going to click over here on post.
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Now, after I do that, I can just simply scroll down and see this set featured image here.
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That's what we need.
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So now I can go back to my blank image and I'll go to elements.
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Now, of course, if you don't like Canva, you can actually download your images from different sources
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in the web, notably Pixabay.
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This is a website I like.
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So Pixabay is a website that you can go and get free stock photos because you can you can download almost
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any photo you want on the internet, but there's always that issue of copyright.
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And so you have to make sure that the images you're downloading are free stock photos, which means
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that are they you can use them.
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And you have also there's the question of can you use them for a commercial purposes.
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So I'm giving you a little bit of a crash legal course here, because many people think that images
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that they got from Pixabay are okay for commercial usage.
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They can be okay for commercial usage if and only if you read it in the author's bio.
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If the author that published the image clearly states in the image description that it can be used for
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commercial purposes, then you can go and with a doubt because the author might be someone who stole
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the image from someone else.
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So the issue of copyright always exists with these stock photos, not to take away from their quality
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because a lot of people are using them.
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But I like Canva because I pay for the I pay a membership of actually now it's $100 a year, 110, if
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I'm correct.
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And back in the day when I paid the membership, it's still up and running.
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It still didn't expire actually for 55 bucks.
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And I can use any image for commercial purposes and I don't have to worry about copyright at all.
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So over here, if I click on search elements, I'm going to look for training somebody who's training
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in the gym or something like this.
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I'm going to go to photos.
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And right here now they're showing me some training videos of people in a corporate environment.
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So.
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So we have a bunch of pictures here.
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I like the picture of this guy.
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This is what a gym should look like.
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In my opinion.
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It should look like hell.
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So here I'm just going to go and give it the name now.
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Now, the reason why you want to name your image is because you want to make sure that you're optimizing
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for SEO in all kinds of ways.
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And one of the ways you do that is you name the file, you name the files that you upload to your blog.
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Now, the way I'm going to name my file, I'm going to name it Top seven Exercises for Building Muscle.
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This is the way I think will be fine for me to name this.
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Also, it contains my focus key phrase, so I'm going to go ahead and download this as a PNG.
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And now this is going to considerably make the SEO of the blog post higher.
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So if I click set featured image right here, all I have to do right now is upload the image from my
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computer.
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So you upload the image by clicking upload files and all you have to do is select it from your computer.
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And of course, while the image is getting downloaded, you need to add an alt text.
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Okay, so the alt text is necessary and the alt text in this case is just going to be exercises.
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For building muscle.
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Okay.
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Now that is because it contains the focus key phrase and also it describes what the image is about,
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because you have to understand from an SEO perspective, when you're adding an alt text to the image,
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it shouldn't be random, okay?
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Because you might get punished for that.
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And a lot of people actually get got sued for this.
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I want to go and do a bit of research around this topic.
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ADA Compliance.
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Because there's a lot of people that have been sued with people with disabilities and people with disabilities.
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Usually when they go to a website, what they do is they read the website with a screen reader.
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And so when they come across an image that can't be read, what happens?
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Most of the cases, they get really frustrated.
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And there's a lot of cases where people with disabilities have sued e-commerce companies.
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This happens a whole lot.
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And so that's the reason why you should be giving an alt text to your images, because that is basically
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what what these people, when they are using screen readers, that's what the screen reader interprets
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about the image.
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And so you want to make all customers happy and that's a way to do it and also a perfect way not to
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get sued.
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So here, once we've added the featured image, all we need to do right now, click back on Rankmath.
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See, the score still sucks at 63, but we can make it better because there are additional additional
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tips.
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So if I click here on additional, there's something wrong with my mouse.
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Okay, so here if I click.
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Now, if I click over here now, link out to external resources.
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Okay, we can link out to external resources.
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So I'll take the bench press and I'll link it to, let's just say a Wikipedia.
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A Wikipedia post Bench press.
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A Wikipedia post that actually speaks about the bench press.
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If I look for bench press, well, there are a lot.
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Of course there are going to be Healthline, other websites.
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They're always there.
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Muscle and strength.
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But I'm interested in Wikipedia, and I'll tell you that because most people don't really want to read
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on Wikipedia, even if they see that.
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Okay, well, this link directs to Wikipedia.
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It's not the funniest link at all.
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And also another thing is you get a really high quality link and internal links are really important
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for SEO.
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So if I click here on links now, just paste in the link of Wikipedia here and smash the open in a new
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tab.
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Don't click on set to nofollow because that will be counted as not a link.
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And if you click now it's 69, the score is 69.
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Now what more?
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We couldn't find any internal links in your content.
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Okay, that's fine.
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So to add internal links, I'm going to have to go and find a blog post that is actually related.
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Okay.
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That is related to this blog post right here.
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Now, funnily or not funnily, but I would say I'm pretty sure this website has a couple of blog posts
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that are related.
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Let me just go down here.
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So the ultimate summer beach workout.
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Okay, So this this blog post is absolutely related to what we are doing right now.
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So all I'm going to do, I'm going to go and visit this link.
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Okay.
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So if I click on preview, preview this in a new tab.
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And what this will do is it will give me the link, it will give me the link of this particular blog
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post.
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And I can actually copy paste this link.
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So I'm just going to go ahead, select the link, go back right here and now close this blog.
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Go back to my my blog now pull ups, our strength training.
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So now what you're going to use here is the anchor.
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So the anchor is basically here.
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Bench press, bench, press.
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We used it to link to Wikipedia.
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Our anchor is bench press.
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And so the text anchor that you use should be related to what you're linking to.
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If you're going to link from bench press to a website that talks about pizza, Google is going to sanction
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you for that.
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Okay, that's considered as a black hat SEO tactic.
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So when you're linking, you need to link to something relevant to what you're doing now.
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Thank goodness everything here is relevant to the post, which is about training.
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So we can almost pick any anchor text, but you can be smart about your anchor text.
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So here I'm just going to go for workout in your workouts and your routine.
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I think this is a pretty good anchor text.
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Now, now and just select it and click over here on this link Icon.
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Now, once you click on there, all you need to do is to paste in the link.
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Now paste in the URL, hit the open tag or open in a new tab button and click right here on this arrow.
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Right now, the external link has been added, so we've added internal links and external links.
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The only thing we're lacking is backlinks.
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And basically what backlinks are is when other websites are linking to you.
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Okay?
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And the best backlinks in the world are when websites are linking to you, even when you didn't actually
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pitch to them to do that.
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Like Amazon.
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If you take the example of Amazon, countless websites actually do link to Amazon even when Amazon doesn't
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really pitch them.
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Amazon doesn't beg people for, Hey, please link back to me or YouTube.
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They don't actually beg people.
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Those are the best kinds of links, but you can only build those kinds of links if you have a big brand
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that a lot of people are working towards.
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And it's actually, let's just say the the focus point of a lot of other businesses.
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Amazon is the focus point of a lot of Amazon sellers, a lot of corporate companies, a lot of e-commerce
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companies, a lot of industries.
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Everything revolves around it.
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It's like the sun.
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And so it's actually natural that it gets all those links.
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But to get there, you have to have a brand.
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And so as a news website at the beginning or as any website at the beginning, you will focus your a
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lot of effort in getting those links, which is not going to be easy.
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Now to cut long story short here, if you notice, our score is at 73, so here title readability.
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So let's see what how can we make our title better?
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Your title doesn't contain a power word, so the power word is something like best.
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Okay, the best seven instead of the top seven.
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I'm going to change this to the best seven exercises for building muscle and strength.
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So let me go ahead and change this.
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Let me just remove top at best, the best seven exercises for building muscle.
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Now, that is not going to really improve the score a whole lot, but it's going to improve it a little
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bit.
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You know, one point that's pretty good.
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So here if I scroll down, let's see what more can we do?
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Content readability.
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So here if I scroll down, there is an issue of content readability and it contains images and videos,
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although we can add more and I'll show you that when you do add more, that is going to increase your
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score.
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Also here, correcting the mistakes also basically improves your score.
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That is the reason why you should have a tool such as Grammarly the extension which allows you to correct
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the scores.
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Or you can just simply use the Grammarly app, which we saw earlier.
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Now, the one thing we need to add is the table of contents, because according to this, we don't have
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a table of contents.
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And luckily enough, the table of conscience is pretty easy to add.
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All we need is Rankmath.
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Rankmath does allow us to add the table of contents.
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And so what I'm going to do over here, I'm going to click somewhere around here.
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There's a plus icon now just because of a bug.
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Now a trick that you should do never leave your WordPress opened overnight and when you, you know,
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go to sleep and come back the next morning don't work with the overnight opened from yesterday WordPress
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editor close it down and log in a second time because that will significantly make WordPress faster.
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That's a tip from a pro.
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Now here are table of contents by rankmath.
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I'm going to click on it and it's going to add the table of contents for us.
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And that is that has increased our score by 73%, not 70 by by three by two points.
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Now, usually the table of contents should be above the introduction.
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But that's your.
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Decision.
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You can make it above or under whatever, but if you want to make it on top after the title directly,
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you can click here on Move Up and it will automatically move it up like this.
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Now, as you can see, the table of content is there.
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Now the score is 76%.
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Now if we add some videos and images, that is going to improve the score.
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So if we go, we can go to YouTube and look for some videos about strength training and we can just
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simply copy the YouTube link.
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And that's what I'm going to do over here.
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We can copy the YouTube link and copy paste it right underneath strength training.
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So here we have some pretty good videos about strength training.
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I like these videos, to be honest with you, because these videos are really simplistic and they explain
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everything to the point, even though some some people like other videos.
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I mean, of course, I like videos of people like Arnold training, for example.
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But these animation videos, they're really hit it to the point they hit it to the nail, should I say.
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Now I'm just going to go close this blog because that's what we linked to earlier.
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Make sure you copy the link and once you copy the link, go back to your to your blog.
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And right here I can just simply hit and hit enter.
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Okay, So I'll hit enter and I'll just paste in my link right there.
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So once I pasted the link, the score jumped to 77% or 77 on 100 on a scale of 100.
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Now I could do the same thing for squats.
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Now you could go and look for, should I say, a video about squats.
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So squats there's of course there's going to be a lot of videos.
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Now you can take any video you want from those videos as long as it explains about squats and all that
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stuff.
465
00:28:50,420 --> 00:28:53,630
And once you copy that video, pause the video.
466
00:28:53,630 --> 00:28:55,160
Go back to your editor.
467
00:28:55,910 --> 00:28:58,850
Now, the video didn't pause or actually did.
468
00:28:59,150 --> 00:29:00,350
Let me go back here.
469
00:29:00,710 --> 00:29:02,180
Click right here.
470
00:29:02,570 --> 00:29:03,770
Okay, Click right here.
471
00:29:03,770 --> 00:29:07,120
And then once you click, hit enter so that you can add a space.
472
00:29:07,130 --> 00:29:11,330
And once you've added that space, just hit Ctrl V and you will copy paste the link.
473
00:29:11,720 --> 00:29:13,460
All right, so the second video is added.
474
00:29:13,460 --> 00:29:15,620
It improved the score to 78.
475
00:29:15,650 --> 00:29:17,970
Now you can add images as well.
476
00:29:17,990 --> 00:29:21,770
Images will contribute to making the score higher.
477
00:29:21,770 --> 00:29:23,840
So what is this exercise about?
478
00:29:23,840 --> 00:29:24,940
It's about bench press.
479
00:29:24,950 --> 00:29:26,840
You could go and search for an image.
480
00:29:26,840 --> 00:29:32,060
Remember, it should be a stock photo image that you can use and look for bench press and it should
481
00:29:32,060 --> 00:29:33,710
be no copyright.
482
00:29:33,860 --> 00:29:38,840
Now, if you're just sharing it on your website and not using it for commercial purposes, I think in
483
00:29:38,840 --> 00:29:40,280
most cases that will be okay.
484
00:29:40,280 --> 00:29:46,240
But if you're using it on your e-book or on a book or something like that, you have to be extra careful.
485
00:29:46,260 --> 00:29:52,770
So there's this particular exercise actually reminds me of the good old days before.
486
00:29:53,220 --> 00:29:54,990
So I can just go ahead now.
487
00:29:54,990 --> 00:29:57,720
I'll name this image bench press.
488
00:29:58,600 --> 00:30:00,640
Chest exercise.
489
00:30:01,190 --> 00:30:05,770
And over here now, the bench press without without a doubt, is the best chest exercise out there.
490
00:30:05,780 --> 00:30:08,840
So I'm just going to download this image and come back right here.
491
00:30:08,840 --> 00:30:13,310
So for the images, you have to be a little bit careful because for the image you want to add the image,
492
00:30:13,310 --> 00:30:16,040
but you also want to add the alt text to the image.
493
00:30:16,130 --> 00:30:18,050
Remember what we said about ADA compliance?
494
00:30:18,050 --> 00:30:23,780
And I hope that you go and do a little bit of research about ADA compliance and copyright because there's
495
00:30:23,780 --> 00:30:27,830
a lot of people that don't really pay careful attention to copyright, and especially for some of the
496
00:30:27,830 --> 00:30:32,660
things that we teach in this course about copywriting, making money, copywriting, you might have
497
00:30:32,660 --> 00:30:37,520
some issues if you deliver a blog post to your to your, let's just say to your client.
498
00:30:37,520 --> 00:30:42,170
And if the blog post contains some images that have copyright issues that might end up causing your
499
00:30:42,170 --> 00:30:43,640
customer copyright issues.
500
00:30:43,640 --> 00:30:44,900
And so you don't want that.
501
00:30:44,900 --> 00:30:50,270
You don't want to be someone who the customer paid to get them issues.
502
00:30:50,270 --> 00:30:54,200
So here click on the plus button, click on Image to add the blog image.
503
00:30:54,200 --> 00:30:56,300
This is how Gutenberg actually functions.
504
00:30:56,300 --> 00:31:00,140
It's a block editor and you click over here on upload.
505
00:31:00,140 --> 00:31:04,920
Now you can either upload them from the media library or you can upload them directly from your computer.
506
00:31:05,250 --> 00:31:08,340
That's why I highly recommend you for every image that you want to add.
507
00:31:08,340 --> 00:31:12,450
Make sure you add it first to the media library so you can just go ahead and find those images that
508
00:31:12,450 --> 00:31:13,320
you want to add.
509
00:31:13,320 --> 00:31:15,870
Now, the score has jumped, jumped one point.
510
00:31:15,870 --> 00:31:20,730
And because I promised that we're going to make this a score of 80, we're going to go and fetch a video
511
00:31:20,730 --> 00:31:21,270
now.
512
00:31:21,270 --> 00:31:24,840
But first of all, here, first of all, click right here.
513
00:31:25,610 --> 00:31:30,260
Because we want to see the alt basically the not there.
514
00:31:30,350 --> 00:31:31,970
Actually, let me just.
515
00:31:32,870 --> 00:31:35,570
Now here you can add text over image if you click over here.
516
00:31:36,520 --> 00:31:37,900
Now select the image.
517
00:31:37,900 --> 00:31:39,520
And you see these little dots right here.
518
00:31:39,520 --> 00:31:44,590
If you click on them, you can actually show more settings about the image, and that will actually
519
00:31:44,590 --> 00:31:46,720
allow us to go ahead and add an alt text.
520
00:31:46,720 --> 00:31:51,160
And of course, the alt text should contain our focus key phrase.
521
00:31:51,160 --> 00:31:54,340
So you can say the bench press, right, The bench press.
522
00:31:54,340 --> 00:31:59,740
I'll go ahead and I'll just write the bench press is one of the best exercises for building muscle.
523
00:31:59,830 --> 00:32:00,150
Okay?
524
00:32:00,160 --> 00:32:03,280
Because as you can see, it contains our focus key phrase.
525
00:32:04,180 --> 00:32:05,990
Okay, so now all text was added.
526
00:32:06,010 --> 00:32:12,460
Now, it would have been finer if you did something like a guy performing the bench press, which is
527
00:32:12,460 --> 00:32:14,380
one of the best exercises ever.
528
00:32:14,410 --> 00:32:16,400
That's more realistic.
529
00:32:16,450 --> 00:32:16,700
Okay.
530
00:32:16,720 --> 00:32:19,820
And also it describes what the image is about because that's what it is.
531
00:32:19,840 --> 00:32:24,400
You should describe what the image is about to people with disabilities, especially people who can't
532
00:32:24,400 --> 00:32:26,260
see what the image is about.
533
00:32:26,290 --> 00:32:31,780
Now, over here, the score is at 9079, which is good for a blog post this small.
534
00:32:31,870 --> 00:32:35,590
Okay, Now we could make it better by adding a couple of images.
535
00:32:35,590 --> 00:32:40,210
Also adding a couple of paragraphs will make it better and I can actually show you how.
536
00:32:40,210 --> 00:32:45,850
But first of all here for the pull ups, we can go and fetch a video about pull ups and I'll show you
537
00:32:45,850 --> 00:32:46,600
a trick.
538
00:32:47,170 --> 00:32:48,310
Pull ups.
539
00:32:48,400 --> 00:32:52,660
There's a lot of videos out there of guys, you know, performing the pull ups.
540
00:32:52,690 --> 00:32:56,380
The mighty pull up here, calisthenic movements.
541
00:32:56,410 --> 00:32:58,780
This guy, I'm a huge fan of him.
542
00:32:59,230 --> 00:33:00,970
Let me click on his video.
543
00:33:01,180 --> 00:33:03,250
Just basically copy the link.
544
00:33:03,890 --> 00:33:04,460
And now that's.
545
00:33:04,670 --> 00:33:05,870
That's our final video.
546
00:33:05,870 --> 00:33:10,610
So I'm just going to close this down and go back to my website.
547
00:33:10,610 --> 00:33:17,090
And right here, this empty block is where I'm going to go ahead and control V to copy paste the link
548
00:33:17,090 --> 00:33:23,890
and I'll show you how, adding hopefully how adding a couple of paragraphs can improve the score.
549
00:33:23,900 --> 00:33:26,570
Now let's hope that this jumps to 80.
550
00:33:26,900 --> 00:33:27,230
Okay.
551
00:33:27,230 --> 00:33:28,940
So let me just wait a second.
552
00:33:29,540 --> 00:33:30,140
Okay.
553
00:33:30,140 --> 00:33:31,640
It actually didn't.
554
00:33:31,640 --> 00:33:38,750
So so let's go ahead and go to basically go to ChatGPT and I'll ask it the question.
555
00:33:38,750 --> 00:33:39,620
Right.
556
00:33:41,650 --> 00:33:42,790
A paragraph.
557
00:33:45,600 --> 00:33:47,070
About pull ups.
558
00:33:48,490 --> 00:33:51,880
And make sure to integrate.
559
00:33:52,870 --> 00:33:56,980
The focus keyword into the paragraph.
560
00:33:57,190 --> 00:33:58,910
So that's pretty good.
561
00:33:58,950 --> 00:34:05,310
Okay, so we'll add a paragraph, but also adding a keyword to the paragraph.
562
00:34:05,320 --> 00:34:07,240
And the keyword is our focus key phrase.
563
00:34:07,270 --> 00:34:09,700
Now here paragraph was written wrong.
564
00:34:09,850 --> 00:34:11,860
Let me copy this once it's done.
565
00:34:12,010 --> 00:34:16,060
So pull exceptional exercises, All that is fine.
566
00:34:16,090 --> 00:34:23,680
So now we can just simply copy this, Go back right here and just simply click on that dot to add a
567
00:34:23,680 --> 00:34:24,400
space.
568
00:34:25,090 --> 00:34:31,570
I'm pretty sure this is going to get us to 81 or 82 in terms of a score, which is great because the
569
00:34:31,570 --> 00:34:35,020
moment you are between 80 and 90, that's a good score.
570
00:34:35,050 --> 00:34:36,280
That's a good score.
571
00:34:36,750 --> 00:34:40,140
So all I have to do over here, click Ctrl V to add the paragraph.
572
00:34:40,470 --> 00:34:43,650
And let's just see also the paragraph.
573
00:34:43,650 --> 00:34:51,540
The way it improves the score is especially when it has the focus key phrase integrated in the paragraph.
574
00:34:51,540 --> 00:34:55,800
So you can see that the score didn't jump, didn't jump quite yet.
575
00:34:56,430 --> 00:34:59,940
So it might work if we have and go and write a conclusion.
576
00:35:00,060 --> 00:35:03,120
I want to say write a conclusion.
577
00:35:03,810 --> 00:35:07,800
And make it SEO optimized.
578
00:35:07,830 --> 00:35:13,160
The good thing about ChatGPT is that it really does all the heavy lifting for you really.
579
00:35:13,170 --> 00:35:16,200
And also there is a lot of underestimation.
580
00:35:16,320 --> 00:35:19,950
People really think it doesn't do much, but it really does.
581
00:35:20,370 --> 00:35:25,890
Here I'm going to just go in between the FAQ and the final exercise, which is lunges.
582
00:35:26,100 --> 00:35:29,300
And what I'm going to do, I'm going to add a headline that says conclusion.
583
00:35:29,310 --> 00:35:31,890
Okay, so just hit enter.
584
00:35:32,340 --> 00:35:34,290
Conclusion.
585
00:35:35,070 --> 00:35:38,670
Okay, so if I click on the conclusion here, I can go to.
586
00:35:39,610 --> 00:35:44,800
Change this headline from whatever it is to now.
587
00:35:44,800 --> 00:35:47,200
The the conclusion should be a.
588
00:35:48,060 --> 00:35:49,150
H two.
589
00:35:49,480 --> 00:35:53,580
Okay, so I'm going to click here and change this to an H to.
590
00:35:55,340 --> 00:35:56,000
Heading.
591
00:35:56,870 --> 00:35:58,880
I could have done that from the beginning, by the way.
592
00:35:58,880 --> 00:36:01,670
But I prefer to write first what I want.
593
00:36:01,670 --> 00:36:05,870
And now this is automatically set to an H2, but you can set it to something else.
594
00:36:05,870 --> 00:36:08,780
You can set it to an H three or an H four.
595
00:36:08,810 --> 00:36:11,840
You just have to click this this little box over there.
596
00:36:11,840 --> 00:36:17,690
And now once you've done that, click on your conclusion and add a space, because now by now the text
597
00:36:17,690 --> 00:36:19,550
from ChatGPT should be done.
598
00:36:19,550 --> 00:36:20,540
It should be ready.
599
00:36:20,930 --> 00:36:22,700
So the conclusion is ready.
600
00:36:22,700 --> 00:36:25,480
All that's left is for us to go back and copy paste it.
601
00:36:25,490 --> 00:36:28,160
And so over here I'm going to copy paste it over here.
602
00:36:28,190 --> 00:36:32,660
Now, hopefully this has moved to a score of 80.
603
00:36:32,690 --> 00:36:35,960
If it didn't, I'm going to go and drink, drink a cup of tea.
604
00:36:36,080 --> 00:36:36,770
I'm just kidding.
605
00:36:37,160 --> 00:36:43,400
So here it's a little bit slow because just like I said, I left WordPress opened overnight.
606
00:36:43,980 --> 00:36:48,390
And so that's a mistake I know not to do, but I just did it anyways.
607
00:36:48,390 --> 00:36:51,270
And so I'm going to have to log out of WordPress in a few moments.
608
00:36:51,300 --> 00:36:54,780
Now, after we've added the conclusion, notice what happens.
609
00:36:54,960 --> 00:36:57,270
It went up to 84.
610
00:36:57,420 --> 00:36:59,600
Okay, So that's pretty fantastic.
611
00:36:59,610 --> 00:37:01,070
Pretty fantastic, isn't it?
612
00:37:01,080 --> 00:37:03,000
So the score now is 84.
613
00:37:03,090 --> 00:37:04,800
It's really perfect.
614
00:37:05,160 --> 00:37:11,280
Now we could get to 90 if it wasn't for the fact that there was something wrong with the plugin right
615
00:37:11,280 --> 00:37:17,820
now because it can't detect that our focus key phrase is found in the URL for some weird reason, but
616
00:37:17,820 --> 00:37:20,640
I'm quite satisfied with the results and I hope that you are too.
617
00:37:20,640 --> 00:37:23,010
So this is a skill for you to learn.
618
00:37:23,010 --> 00:37:28,710
And also it's a good thing to deliver because when your customer asks you, well, how much is the score
619
00:37:28,710 --> 00:37:31,560
of this post, sir, you can say, Well, it's 84.
620
00:37:31,590 --> 00:37:33,720
Well, the customer can say, Well, how do you know?
621
00:37:33,870 --> 00:37:38,370
Well, you say, okay, well, have this have this report by rankmath.
622
00:37:38,370 --> 00:37:44,950
Now, if you're wondering how to download the report, well, there is no way you can just take a screenshot
623
00:37:44,950 --> 00:37:48,940
or you can share the URL with your customer.
624
00:37:48,940 --> 00:37:53,920
Now, of course, if you're working in a local environment, the URL of the local environment won't
625
00:37:53,920 --> 00:37:54,340
work.
626
00:37:54,370 --> 00:37:57,550
The customer won't be able to access your local environment.
627
00:37:57,550 --> 00:38:04,600
But I prefer that you have a website, for example, that you can just use as a website that you do
628
00:38:04,600 --> 00:38:06,970
some experiments on, especially if you're blogging.
629
00:38:06,970 --> 00:38:12,760
I mean, if you're helping people writing blogs for people, it's not really bad to invest in a hosting
630
00:38:12,760 --> 00:38:19,510
of $299 a month and with some, you know, with some discounts, you can even get it for $269 a month
631
00:38:19,510 --> 00:38:20,740
and a free plugin.
632
00:38:20,740 --> 00:38:23,140
I mean, it's not really horrible, right?
633
00:38:23,690 --> 00:38:28,690
It doesn't cost you more than that, but it gets you the report that you can give to the customer as
634
00:38:28,690 --> 00:38:36,040
a sign that you know what to do, that you are an SEO expert and also it keeps customers going.
635
00:38:36,460 --> 00:38:37,570
Coming back for more.
636
00:38:37,600 --> 00:38:42,460
Without further ado, I think this lecture was enough right now and in the next lecture we're going
637
00:38:42,460 --> 00:38:48,640
to move on and I'm going to teach you how you can go about finding customers online, especially for
638
00:38:48,640 --> 00:38:50,930
the gig that we explained, which is SEO copywriting.
639
00:38:50,950 --> 00:38:53,560
Stay tuned and do not miss the next lecture.
60518
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