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These are the user uploaded subtitles that are being translated: 1 00:00:00,050 --> 00:00:02,820 Hello there, everybody, and welcome back in this lecture. 2 00:00:02,840 --> 00:00:06,740 Now, in this lecture, I'm going to show you something very, very interesting. 3 00:00:06,740 --> 00:00:14,720 And that is actually how you can take a post and how you can use a free plugin known as Rankmath if 4 00:00:14,720 --> 00:00:17,600 you have a WordPress website or if you don't. 5 00:00:17,630 --> 00:00:21,440 I'm pretty sure I mentioned mentioned this somewhere in my lectures. 6 00:00:21,830 --> 00:00:23,930 Go and install local WP. 7 00:00:23,960 --> 00:00:28,970 Now this actually this is an app that you can install in your computer. 8 00:00:28,970 --> 00:00:29,930 It's for free. 9 00:00:29,930 --> 00:00:35,060 And what this allows you is it allows you to install WordPress in your own computer. 10 00:00:35,150 --> 00:00:35,480 Okay. 11 00:00:35,480 --> 00:00:37,370 And now I can show you mine. 12 00:00:37,370 --> 00:00:42,680 Actually, I have plenty of websites because I've been building a lot of websites and this is how it 13 00:00:42,680 --> 00:00:43,700 actually works. 14 00:00:43,700 --> 00:00:49,640 So you can see right here down on the left hand side, these are all the websites that I've built using 15 00:00:49,640 --> 00:00:58,250 local sites or local WP and it has the same exact functionality as a normal website website on WordPress, 16 00:00:58,250 --> 00:00:58,490 right? 17 00:00:58,490 --> 00:01:02,490 So and that will actually allow you to train, right? 18 00:01:02,490 --> 00:01:05,700 So you can train and create as many websites as possible. 19 00:01:05,700 --> 00:01:09,570 And also you can install any plugin you so desire. 20 00:01:09,600 --> 00:01:14,940 Now in our case, I'll be taking one of the websites that I have and because I actually have a lot of 21 00:01:14,940 --> 00:01:21,030 them and we're going to use that website, we're going to use Gutenberg and we're going to use Rankmath 22 00:01:21,060 --> 00:01:29,680 to basically take the post and turn it from a zero score SEO or whatever that is to a score in between 23 00:01:29,680 --> 00:01:31,050 80 and 90. 24 00:01:31,050 --> 00:01:32,580 And I'm going to guide you through this. 25 00:01:32,580 --> 00:01:37,290 So when you go to the WordPress dashboard, actually this is we are on the WordPress dashboard right 26 00:01:37,290 --> 00:01:37,800 now. 27 00:01:37,800 --> 00:01:39,720 So you go over here on the side. 28 00:01:39,840 --> 00:01:44,910 Well, first of all, first of all, make sure that you have the plugin that you're going to need, 29 00:01:44,910 --> 00:01:46,290 which is rankmath. 30 00:01:46,290 --> 00:01:52,380 So in here, if I scroll down, these are all the 13 plugins that I have downloaded to my website and 31 00:01:52,380 --> 00:01:54,180 among them is rankmath. 32 00:01:54,300 --> 00:01:54,900 Okay. 33 00:01:54,900 --> 00:01:57,240 And also Gutenberg is necessary. 34 00:01:57,270 --> 00:02:01,470 Gutenberg is the, let's just say page builder or post builder. 35 00:02:01,560 --> 00:02:04,230 So basically this is how it looks. 36 00:02:04,230 --> 00:02:09,510 If you go to add new and if you're not familiar with Rankmath, I'm pretty sure a lot of you are already 37 00:02:09,510 --> 00:02:10,530 familiar with it. 38 00:02:10,530 --> 00:02:15,780 And there's also another one which is Yoast SEO, but I prefer Rankmath and you will see why. 39 00:02:16,530 --> 00:02:20,940 Also you have to understand something about Rankmath is that it actually enables you to connect your 40 00:02:20,940 --> 00:02:24,400 website to Google Analytics and search console automatically. 41 00:02:24,420 --> 00:02:28,950 So this is rankmath right here on the left hand side. 42 00:02:28,950 --> 00:02:32,940 And once you've installed this, you will have what we will see now. 43 00:02:32,940 --> 00:02:39,480 So if I go to posts and add a new post, remember this post that we've created right here using chat 44 00:02:39,480 --> 00:02:39,930 GPT. 45 00:02:40,380 --> 00:02:47,280 All I have to do right now is to go and just title my post and copy paste the post as it is now. 46 00:02:47,280 --> 00:02:51,390 Of course you remember that we ran the tests and we checked for plagiarism. 47 00:02:51,390 --> 00:02:53,070 We checked for content. 48 00:02:53,100 --> 00:02:54,030 That's good. 49 00:02:54,030 --> 00:02:55,320 Good stuff that you can do. 50 00:02:55,320 --> 00:02:57,270 The plagiarism percentage. 51 00:02:57,270 --> 00:03:03,510 I'm not going to stress that a lot because that's it's not really, should I say, necessary because 52 00:03:03,540 --> 00:03:08,850 almost all the time ChatGPT generates content that has very, very low plagiarism. 53 00:03:08,850 --> 00:03:14,610 So over here, I'm going to come back now I've copied the title now the title is an H one. 54 00:03:14,610 --> 00:03:19,990 And basically we you can only have 1H1 on your website. 55 00:03:19,990 --> 00:03:24,460 And the focus key phrase remember is exercises for building muscle. 56 00:03:24,460 --> 00:03:25,930 That's the focus key phrase. 57 00:03:25,930 --> 00:03:29,260 That is the reason why I'm going to copy the focus key phrase. 58 00:03:29,350 --> 00:03:35,650 And to cut a long story short, there is rankmath here, the sign you click on it, and once you click 59 00:03:35,650 --> 00:03:38,020 on that, you can see the focus key phrase right here. 60 00:03:38,020 --> 00:03:42,310 All you need to do is to paste in the focus key phrase and boom, the score. 61 00:03:42,310 --> 00:03:45,610 If I delete the focus key phrase, the score was five. 62 00:03:45,610 --> 00:03:53,290 After I pasted the focus key phrase and made it clear to the search engines that this is my focus. 63 00:03:53,290 --> 00:03:56,740 Key phrase The score has now jumped to 56. 64 00:03:56,770 --> 00:03:59,230 Now the next thing to edit is the snippet. 65 00:03:59,260 --> 00:04:03,460 Now, if you're not familiar with what a snippet is, I'm going to give you a little bit of an SEO crash 66 00:04:03,460 --> 00:04:04,420 course over here. 67 00:04:04,420 --> 00:04:09,970 If you search for anything on Google, let's just say you're searching for Amazon KDP, which is a platform 68 00:04:09,970 --> 00:04:13,660 that I publish books on, and I actually have a book that I'm promoting right now. 69 00:04:13,660 --> 00:04:16,750 That's why I'm really hot about this. 70 00:04:16,750 --> 00:04:19,660 And and now here, this is what we call the snippet. 71 00:04:19,690 --> 00:04:24,610 This is the URL, this is the headline, and this is the description of the the URL. 72 00:04:24,610 --> 00:04:26,290 And these are featured snippets. 73 00:04:26,290 --> 00:04:31,150 And it's really rarely that Google decides to show featured snippets. 74 00:04:31,150 --> 00:04:33,910 And it's only for a very select few websites. 75 00:04:33,940 --> 00:04:43,180 Now over here, the title now here, the title should be basically not more than 60%, not 60%, more 76 00:04:43,180 --> 00:04:46,150 than 60 characters in total. 77 00:04:46,270 --> 00:04:53,020 And actually the title, there's no need for you to change it because over here it's the syntax is automatic. 78 00:04:53,050 --> 00:04:56,380 The syntax is automatically the title is is your title. 79 00:04:56,380 --> 00:05:01,570 So if you change this, you'd better make sure that you copy the entire title. 80 00:05:01,600 --> 00:05:02,230 Okay. 81 00:05:02,230 --> 00:05:03,820 Now the permalink. 82 00:05:03,850 --> 00:05:05,650 The permalink, I'm going to copy. 83 00:05:05,680 --> 00:05:10,390 First of all, I'm going to copy paste the focus key phrase and click out for a moment. 84 00:05:10,390 --> 00:05:16,270 And once I've clicked out, notice what happens here is that when I clicked out, everything kind of 85 00:05:16,270 --> 00:05:16,810 added up. 86 00:05:16,810 --> 00:05:22,300 You know, the hyphens were added automatically, the caps lock was removed and that's pretty good. 87 00:05:22,300 --> 00:05:26,650 So here I'm going to add a little bit because we have 75 characters left. 88 00:05:26,650 --> 00:05:36,040 So I'm going to say top hyphen, top seven exercises for building muscle and we add a little bit more 89 00:05:36,040 --> 00:05:39,910 in, I would say 20, 23, that's more like it. 90 00:05:39,940 --> 00:05:46,120 Now, as far as the description, you can either write it yourself or you can hire a ChatGPT as your 91 00:05:46,120 --> 00:05:47,260 copywriter to do it. 92 00:05:47,290 --> 00:05:52,900 Now, in this case, we're going to hire ChatGPT and here is how I'm going to go and say, I want you 93 00:05:52,900 --> 00:05:59,860 to write a an SEO optimized description of. 94 00:06:00,520 --> 00:06:05,110 The blog posts and make the focus keyword. 95 00:06:06,000 --> 00:06:13,170 And basically open up to basically, I would say two brackets and just paste in the focus key phrase 96 00:06:13,170 --> 00:06:14,280 and hit enter. 97 00:06:14,310 --> 00:06:14,880 Okay. 98 00:06:14,880 --> 00:06:18,420 And now what it's going to do, it's going to go ahead and generate the title for us. 99 00:06:18,420 --> 00:06:25,330 But you have to remember also I failed to mention this is that it should be no more than 160 characters. 100 00:06:25,350 --> 00:06:28,680 That's your description if you really want it to be SEO optimized. 101 00:06:28,710 --> 00:06:33,510 Now over here it has written the description except for because I forgot to mention that it should be 102 00:06:33,510 --> 00:06:34,950 160 characters. 103 00:06:34,980 --> 00:06:40,680 It has written this a little bigger than what it should be, and so a smart move would be to click edit 104 00:06:40,680 --> 00:06:41,610 the prompt itself. 105 00:06:41,610 --> 00:06:43,220 There is no need to enter a new prompt. 106 00:06:43,230 --> 00:06:51,090 Let's just edit the previous prompt and we will add as and and make sure that the description. 107 00:06:51,870 --> 00:06:56,400 Is no more than 160 characters. 108 00:06:57,070 --> 00:07:05,650 And also I would prompt it too, and add a CTA or call to action actually, because when you don't add 109 00:07:05,650 --> 00:07:07,960 a call to action, people don't really know what to do. 110 00:07:08,080 --> 00:07:14,920 So you have to make sure that in the description of what the snippet that you're mentioning, what you 111 00:07:14,920 --> 00:07:20,470 want people to do, such as Start now or take action in this case, it has basically changed this to 112 00:07:20,470 --> 00:07:24,760 start now in the case where you're selling an e-commerce product, you're going to say buy now or add 113 00:07:24,760 --> 00:07:25,300 to Cart. 114 00:07:25,330 --> 00:07:27,730 That's what you call buy call to action. 115 00:07:27,730 --> 00:07:33,000 And over here, notice that it has added the focus key phrase for us. 116 00:07:33,010 --> 00:07:40,150 And so we can go about right now and copy this, go back to our website and then just simply in the 117 00:07:40,150 --> 00:07:41,500 description, paste this. 118 00:07:41,530 --> 00:07:44,830 Now over here, over here, everything is fine. 119 00:07:44,830 --> 00:07:50,770 So except for this, I think it should be a little bit we should remove the caps lock from it. 120 00:07:50,770 --> 00:07:53,050 So exercises. 121 00:07:53,980 --> 00:07:55,900 Or exercises for building. 122 00:07:57,760 --> 00:08:00,190 Muscle and boosting strength. 123 00:08:00,190 --> 00:08:01,330 And now we're good to go. 124 00:08:01,330 --> 00:08:03,640 So all you need to do is click out. 125 00:08:03,670 --> 00:08:10,000 Okay, so click out of this or here there's the x button and there is no need for you to save anything. 126 00:08:10,030 --> 00:08:13,260 Now, the score went down a little bit and but that's okay. 127 00:08:13,270 --> 00:08:15,250 Okay, so scroll down now over here. 128 00:08:15,280 --> 00:08:19,210 These are what you call the, should I say. 129 00:08:19,940 --> 00:08:21,520 What you need to fix. 130 00:08:21,530 --> 00:08:26,330 And so over here, I'm going to go ahead about this and change this to exercises. 131 00:08:27,490 --> 00:08:29,930 For building muscle. 132 00:08:29,950 --> 00:08:37,370 Now, all I did was just basically, I should I say, toned down seven exercises for building muscle. 133 00:08:37,390 --> 00:08:39,470 Now, I wonder why. 134 00:08:39,490 --> 00:08:40,930 Actually, yeah. 135 00:08:40,930 --> 00:08:42,920 It's a wrong It's a wrong sentence. 136 00:08:42,930 --> 00:08:47,080 Sensor sizes for building. 137 00:08:47,790 --> 00:08:48,570 Muscle. 138 00:08:49,360 --> 00:08:50,740 Now, now it's okay. 139 00:08:50,740 --> 00:08:52,510 And I'm going to go back to this snippet. 140 00:08:53,430 --> 00:08:54,990 Exercises. 141 00:08:55,200 --> 00:08:57,720 Exercises with us here. 142 00:08:57,720 --> 00:08:59,760 That's why the score went down. 143 00:08:59,760 --> 00:09:01,490 So now everything went back to normal. 144 00:09:01,500 --> 00:09:07,800 Okay, So if I close right now, if I scroll down, these are the basic SEO tips in order to improve 145 00:09:07,800 --> 00:09:08,460 this post. 146 00:09:08,460 --> 00:09:11,760 So here all the ones in green, they are okay. 147 00:09:11,760 --> 00:09:11,950 Okay. 148 00:09:11,970 --> 00:09:13,800 So you don't need to take action upon those. 149 00:09:13,800 --> 00:09:17,700 But these are the ones, for example, focus keyword not found in the URL. 150 00:09:17,700 --> 00:09:22,740 Now if I go back to the URL and click on edit snippet, now you can see here that the focus key phrase 151 00:09:22,770 --> 00:09:28,110 is clearly in the URL, but this always happens to me and I don't know if it happens to you, but there 152 00:09:28,110 --> 00:09:34,260 is some sort of an issue with Rankmath and I think I'm going to I'm going to have to try to go and claim 153 00:09:34,260 --> 00:09:39,870 this issue with the support or just mount this issue to the support, because this always happens, 154 00:09:39,870 --> 00:09:44,160 even though I'm clearly putting the title in there. 155 00:09:45,930 --> 00:09:51,410 Now we're going to bypass this because it's clearly something that we did and they didn't catch. 156 00:09:51,420 --> 00:09:53,970 Content is 524 words long. 157 00:09:53,970 --> 00:09:56,850 So consider at least 600 words. 158 00:09:56,850 --> 00:09:57,170 Okay. 159 00:09:57,180 --> 00:09:58,800 So we will consider this. 160 00:09:58,800 --> 00:10:04,860 So I'm going to go instead of, let's just say, writing one paragraph about strength training, I'm 161 00:10:04,860 --> 00:10:09,960 going to go back and say, well, for strength training. 162 00:10:10,950 --> 00:10:14,430 Add a couple more paragraphs. 163 00:10:16,670 --> 00:10:18,210 And it knows what to do. 164 00:10:18,270 --> 00:10:20,180 Okay, so ChatGPT knows what to do. 165 00:10:20,180 --> 00:10:21,560 I don't need to tell it what to do. 166 00:10:21,590 --> 00:10:26,570 It's going to go back to strength training and add two paragraphs to me so that I can copy paste them. 167 00:10:26,570 --> 00:10:31,880 Now I see that our post is small, but you have to understand that blog posts are anywhere from 500 168 00:10:31,880 --> 00:10:33,200 to 600 words long. 169 00:10:33,200 --> 00:10:38,480 So it's not they shouldn't be huge because they're just about the actuality. 170 00:10:38,480 --> 00:10:43,880 So when something happens, what you what you do when you write a blog post is you're basically sharing 171 00:10:43,880 --> 00:10:44,930 with them something that happens. 172 00:10:44,930 --> 00:10:46,070 It's not an article. 173 00:10:46,250 --> 00:10:47,930 Articles tend to be more. 174 00:10:47,960 --> 00:10:49,940 They tend to be 1000 words or longer. 175 00:10:49,940 --> 00:10:53,120 So now I can copy this easily. 176 00:10:53,120 --> 00:11:01,280 Go back right here and I could just, you know, add a space from here and just copy paste Ctrl V. 177 00:11:01,460 --> 00:11:05,150 Now content is 793 words long. 178 00:11:05,150 --> 00:11:05,750 Good job. 179 00:11:05,750 --> 00:11:12,500 Okay, the score went one point and if I scroll down focus keyword not found in subheadings. 180 00:11:12,620 --> 00:11:13,340 Okay. 181 00:11:13,340 --> 00:11:14,750 So here is what I'm going to do. 182 00:11:14,750 --> 00:11:18,270 I'm going to go back and I'm going to say I. 183 00:11:18,860 --> 00:11:21,950 Want you to integrate. 184 00:11:24,120 --> 00:11:26,100 The focus key phrase. 185 00:11:27,510 --> 00:11:29,280 In all subheadings. 186 00:11:30,390 --> 00:11:30,810 Okay. 187 00:11:30,810 --> 00:11:32,190 And I'll just sit and wait. 188 00:11:32,190 --> 00:11:36,870 So now what it's going to do, it's going to go back and it's going to integrate the focus key phrase 189 00:11:36,870 --> 00:11:37,590 in all subheadings. 190 00:11:37,590 --> 00:11:42,380 So the first one is started with this strength training key exercise for building muscle. 191 00:11:42,390 --> 00:11:44,760 So let me go back over here. 192 00:11:44,760 --> 00:11:48,540 Instead of this, I'll just select everything. 193 00:11:48,540 --> 00:11:54,840 Okay, That might take a while and just copy ctrl V, so Ctrl v paste the new one. 194 00:11:54,840 --> 00:11:55,800 Now go back. 195 00:11:55,830 --> 00:12:03,660 Of course, the second one is squat, so let's try not to do it in a way that's, let's just say seems 196 00:12:03,660 --> 00:12:08,880 to be made for Google because content that is made for Google is actually sanctioned. 197 00:12:09,390 --> 00:12:16,800 Your main focus should be delivering a good blog post, engaging blog post, but also applying the white 198 00:12:16,830 --> 00:12:17,880 hat techniques. 199 00:12:17,880 --> 00:12:20,100 So here bench press as well. 200 00:12:20,400 --> 00:12:23,550 Let's just this is an H two bench press. 201 00:12:23,580 --> 00:12:30,880 Now let me go down pull ups, pull ups, a potent exercise for building back and arm muscles. 202 00:12:30,880 --> 00:12:32,440 And I can testify to that. 203 00:12:33,400 --> 00:12:34,300 Pull ups. 204 00:12:34,570 --> 00:12:37,450 Actually pull ups really, really healthy. 205 00:12:39,790 --> 00:12:40,150 All right. 206 00:12:40,150 --> 00:12:43,060 So overhead and effective exercise for building. 207 00:12:43,760 --> 00:12:45,230 Shoulder muscles. 208 00:12:45,350 --> 00:12:46,550 Let me scroll down. 209 00:12:49,150 --> 00:12:51,070 Right now. 210 00:12:51,070 --> 00:12:57,520 I'm not going to do it for all all of them, because just like we said, it doesn't really serve well 211 00:12:57,520 --> 00:12:58,480 to overdo it. 212 00:12:59,830 --> 00:13:05,090 Um, but let's just let's just, first of all, see if they still if they're still showing us the message. 213 00:13:05,110 --> 00:13:07,390 So if I scroll down over here. 214 00:13:07,990 --> 00:13:11,740 Focus for keyword not found in subheadings like H2. 215 00:13:11,770 --> 00:13:14,050 Now normally it is. 216 00:13:14,320 --> 00:13:18,370 I don't I don't know why they're actually not showing it. 217 00:13:18,700 --> 00:13:20,410 So if I go back. 218 00:13:21,070 --> 00:13:25,060 Key exercise for building muscle or actually. 219 00:13:25,860 --> 00:13:26,340 Here. 220 00:13:26,340 --> 00:13:29,690 It should be it should be exercises. 221 00:13:29,700 --> 00:13:37,290 So here instead of key exercise, let's add an S and let's make it key exercises because that's our 222 00:13:37,290 --> 00:13:37,650 focus. 223 00:13:37,650 --> 00:13:38,510 Key phrase. 224 00:13:38,520 --> 00:13:45,900 So now it's jumped to 60 and if we scroll down, I must have or must have exercise instead of a must 225 00:13:45,900 --> 00:13:54,570 have because squats, there's a lot of a lot of squat variations and I did all of them here the go to 226 00:13:54,570 --> 00:13:57,480 exercises bench press. 227 00:13:59,050 --> 00:14:04,510 Bench was the go to exercise for building up upper upper body muscle. 228 00:14:04,540 --> 00:14:08,680 A potent exercise for building back and arm muscle or potent exercises. 229 00:14:09,360 --> 00:14:12,000 Here instead of a potent. 230 00:14:13,390 --> 00:14:15,740 Uh, here, let me just remove this. 231 00:14:15,760 --> 00:14:19,780 Now, I'm quite sure the message will be removed if we scroll down. 232 00:14:19,810 --> 00:14:23,680 The message is no longer shown, which means that that's pretty good. 233 00:14:23,950 --> 00:14:24,760 So? 234 00:14:24,760 --> 00:14:26,590 So we can carry on. 235 00:14:26,590 --> 00:14:28,750 Now, here they're trying to correct this. 236 00:14:29,170 --> 00:14:31,450 Exercises for building upper body muscle. 237 00:14:31,450 --> 00:14:32,260 That's okay. 238 00:14:32,500 --> 00:14:34,780 Add an image with the focus keyword as an alt text. 239 00:14:34,780 --> 00:14:35,530 So. 240 00:14:35,530 --> 00:14:37,720 So now we need to add an image. 241 00:14:37,750 --> 00:14:41,140 And the image is what you call the featured image. 242 00:14:41,170 --> 00:14:43,540 Every blog post has a featured image. 243 00:14:43,540 --> 00:14:46,450 Now I like to have my images from Canva. 244 00:14:46,450 --> 00:14:50,620 So Canva is this particularly this editing software? 245 00:14:50,620 --> 00:14:53,950 It's almost like Photoshop, except for it's a lot easier. 246 00:14:54,100 --> 00:14:57,490 And I'd like to go here and click on Create a Design. 247 00:14:58,100 --> 00:15:05,900 Now the ideal size experts will tell you that for blog posts, it's 1200 by 630. 248 00:15:05,930 --> 00:15:10,310 That's the ideal size of an image, a featured image in a blog post. 249 00:15:10,310 --> 00:15:11,300 So that's what we're going to do. 250 00:15:11,330 --> 00:15:16,640 We're going to go ahead and create a blank 1200 by 630 pixels. 251 00:15:16,640 --> 00:15:22,130 Image And what I'm going to do, I'm just going to simply look for somebody who's exercising or a group 252 00:15:22,130 --> 00:15:27,170 of people that are exercising, and we're going to need to add it to the image or to the blog. 253 00:15:27,170 --> 00:15:32,270 So I'm going to click on settings to revert back from Rankmath so that they're not showing me Rankmath 254 00:15:32,270 --> 00:15:33,020 anymore. 255 00:15:33,020 --> 00:15:35,000 And I'm going to click over here on post. 256 00:15:35,030 --> 00:15:39,800 Now, after I do that, I can just simply scroll down and see this set featured image here. 257 00:15:39,800 --> 00:15:40,750 That's what we need. 258 00:15:40,760 --> 00:15:45,200 So now I can go back to my blank image and I'll go to elements. 259 00:15:45,230 --> 00:15:50,810 Now, of course, if you don't like Canva, you can actually download your images from different sources 260 00:15:50,810 --> 00:15:53,660 in the web, notably Pixabay. 261 00:15:53,930 --> 00:15:55,400 This is a website I like. 262 00:15:55,400 --> 00:16:01,470 So Pixabay is a website that you can go and get free stock photos because you can you can download almost 263 00:16:01,470 --> 00:16:05,070 any photo you want on the internet, but there's always that issue of copyright. 264 00:16:05,160 --> 00:16:10,110 And so you have to make sure that the images you're downloading are free stock photos, which means 265 00:16:10,110 --> 00:16:12,720 that are they you can use them. 266 00:16:13,170 --> 00:16:17,730 And you have also there's the question of can you use them for a commercial purposes. 267 00:16:17,730 --> 00:16:23,370 So I'm giving you a little bit of a crash legal course here, because many people think that images 268 00:16:23,370 --> 00:16:27,930 that they got from Pixabay are okay for commercial usage. 269 00:16:28,110 --> 00:16:34,320 They can be okay for commercial usage if and only if you read it in the author's bio. 270 00:16:34,350 --> 00:16:39,540 If the author that published the image clearly states in the image description that it can be used for 271 00:16:39,540 --> 00:16:46,170 commercial purposes, then you can go and with a doubt because the author might be someone who stole 272 00:16:46,170 --> 00:16:48,330 the image from someone else. 273 00:16:48,330 --> 00:16:55,110 So the issue of copyright always exists with these stock photos, not to take away from their quality 274 00:16:55,110 --> 00:16:56,760 because a lot of people are using them. 275 00:16:57,030 --> 00:17:04,860 But I like Canva because I pay for the I pay a membership of actually now it's $100 a year, 110, if 276 00:17:04,860 --> 00:17:05,700 I'm correct. 277 00:17:05,880 --> 00:17:09,150 And back in the day when I paid the membership, it's still up and running. 278 00:17:09,150 --> 00:17:12,360 It still didn't expire actually for 55 bucks. 279 00:17:12,360 --> 00:17:17,970 And I can use any image for commercial purposes and I don't have to worry about copyright at all. 280 00:17:17,970 --> 00:17:22,530 So over here, if I click on search elements, I'm going to look for training somebody who's training 281 00:17:22,530 --> 00:17:24,420 in the gym or something like this. 282 00:17:24,420 --> 00:17:25,800 I'm going to go to photos. 283 00:17:25,800 --> 00:17:33,600 And right here now they're showing me some training videos of people in a corporate environment. 284 00:17:33,690 --> 00:17:34,530 So. 285 00:17:34,530 --> 00:17:36,510 So we have a bunch of pictures here. 286 00:17:36,780 --> 00:17:38,040 I like the picture of this guy. 287 00:17:38,040 --> 00:17:39,420 This is what a gym should look like. 288 00:17:39,420 --> 00:17:40,470 In my opinion. 289 00:17:40,650 --> 00:17:42,150 It should look like hell. 290 00:17:42,150 --> 00:17:45,510 So here I'm just going to go and give it the name now. 291 00:17:45,510 --> 00:17:51,960 Now, the reason why you want to name your image is because you want to make sure that you're optimizing 292 00:17:51,960 --> 00:17:54,690 for SEO in all kinds of ways. 293 00:17:54,690 --> 00:17:59,250 And one of the ways you do that is you name the file, you name the files that you upload to your blog. 294 00:17:59,250 --> 00:18:06,690 Now, the way I'm going to name my file, I'm going to name it Top seven Exercises for Building Muscle. 295 00:18:06,690 --> 00:18:10,020 This is the way I think will be fine for me to name this. 296 00:18:10,050 --> 00:18:14,340 Also, it contains my focus key phrase, so I'm going to go ahead and download this as a PNG. 297 00:18:15,000 --> 00:18:20,490 And now this is going to considerably make the SEO of the blog post higher. 298 00:18:20,490 --> 00:18:26,310 So if I click set featured image right here, all I have to do right now is upload the image from my 299 00:18:26,310 --> 00:18:27,000 computer. 300 00:18:27,580 --> 00:18:33,370 So you upload the image by clicking upload files and all you have to do is select it from your computer. 301 00:18:34,130 --> 00:18:39,290 And of course, while the image is getting downloaded, you need to add an alt text. 302 00:18:39,360 --> 00:18:45,350 Okay, so the alt text is necessary and the alt text in this case is just going to be exercises. 303 00:18:46,130 --> 00:18:49,070 For building muscle. 304 00:18:50,870 --> 00:18:51,590 Okay. 305 00:18:51,590 --> 00:18:57,710 Now that is because it contains the focus key phrase and also it describes what the image is about, 306 00:18:57,740 --> 00:19:02,900 because you have to understand from an SEO perspective, when you're adding an alt text to the image, 307 00:19:02,900 --> 00:19:04,730 it shouldn't be random, okay? 308 00:19:04,730 --> 00:19:06,860 Because you might get punished for that. 309 00:19:06,860 --> 00:19:09,230 And a lot of people actually get got sued for this. 310 00:19:09,230 --> 00:19:12,290 I want to go and do a bit of research around this topic. 311 00:19:12,500 --> 00:19:13,910 ADA Compliance. 312 00:19:14,850 --> 00:19:20,730 Because there's a lot of people that have been sued with people with disabilities and people with disabilities. 313 00:19:20,730 --> 00:19:25,020 Usually when they go to a website, what they do is they read the website with a screen reader. 314 00:19:25,020 --> 00:19:28,860 And so when they come across an image that can't be read, what happens? 315 00:19:28,860 --> 00:19:30,870 Most of the cases, they get really frustrated. 316 00:19:30,870 --> 00:19:35,820 And there's a lot of cases where people with disabilities have sued e-commerce companies. 317 00:19:35,940 --> 00:19:37,890 This happens a whole lot. 318 00:19:37,890 --> 00:19:43,470 And so that's the reason why you should be giving an alt text to your images, because that is basically 319 00:19:43,500 --> 00:19:49,080 what what these people, when they are using screen readers, that's what the screen reader interprets 320 00:19:49,080 --> 00:19:50,120 about the image. 321 00:19:50,130 --> 00:19:55,590 And so you want to make all customers happy and that's a way to do it and also a perfect way not to 322 00:19:55,590 --> 00:19:56,290 get sued. 323 00:19:56,310 --> 00:20:02,190 So here, once we've added the featured image, all we need to do right now, click back on Rankmath. 324 00:20:02,220 --> 00:20:07,710 See, the score still sucks at 63, but we can make it better because there are additional additional 325 00:20:07,710 --> 00:20:08,430 tips. 326 00:20:08,580 --> 00:20:12,630 So if I click here on additional, there's something wrong with my mouse. 327 00:20:12,840 --> 00:20:14,980 Okay, so here if I click. 328 00:20:16,380 --> 00:20:20,610 Now, if I click over here now, link out to external resources. 329 00:20:20,610 --> 00:20:22,800 Okay, we can link out to external resources. 330 00:20:22,800 --> 00:20:27,150 So I'll take the bench press and I'll link it to, let's just say a Wikipedia. 331 00:20:27,980 --> 00:20:30,860 A Wikipedia post Bench press. 332 00:20:31,840 --> 00:20:34,780 A Wikipedia post that actually speaks about the bench press. 333 00:20:35,410 --> 00:20:37,990 If I look for bench press, well, there are a lot. 334 00:20:38,470 --> 00:20:40,840 Of course there are going to be Healthline, other websites. 335 00:20:40,870 --> 00:20:42,080 They're always there. 336 00:20:42,100 --> 00:20:43,300 Muscle and strength. 337 00:20:43,600 --> 00:20:49,120 But I'm interested in Wikipedia, and I'll tell you that because most people don't really want to read 338 00:20:49,120 --> 00:20:50,680 on Wikipedia, even if they see that. 339 00:20:50,680 --> 00:20:52,930 Okay, well, this link directs to Wikipedia. 340 00:20:52,960 --> 00:20:55,320 It's not the funniest link at all. 341 00:20:55,330 --> 00:21:03,220 And also another thing is you get a really high quality link and internal links are really important 342 00:21:03,220 --> 00:21:04,080 for SEO. 343 00:21:04,090 --> 00:21:12,490 So if I click here on links now, just paste in the link of Wikipedia here and smash the open in a new 344 00:21:12,490 --> 00:21:13,090 tab. 345 00:21:13,180 --> 00:21:17,500 Don't click on set to nofollow because that will be counted as not a link. 346 00:21:17,530 --> 00:21:20,760 And if you click now it's 69, the score is 69. 347 00:21:20,770 --> 00:21:21,490 Now what more? 348 00:21:21,490 --> 00:21:23,680 We couldn't find any internal links in your content. 349 00:21:23,680 --> 00:21:24,670 Okay, that's fine. 350 00:21:24,670 --> 00:21:31,840 So to add internal links, I'm going to have to go and find a blog post that is actually related. 351 00:21:31,840 --> 00:21:32,090 Okay. 352 00:21:32,110 --> 00:21:35,640 That is related to this blog post right here. 353 00:21:35,650 --> 00:21:41,170 Now, funnily or not funnily, but I would say I'm pretty sure this website has a couple of blog posts 354 00:21:41,170 --> 00:21:42,070 that are related. 355 00:21:42,730 --> 00:21:44,050 Let me just go down here. 356 00:21:44,050 --> 00:21:45,970 So the ultimate summer beach workout. 357 00:21:45,970 --> 00:21:51,970 Okay, So this this blog post is absolutely related to what we are doing right now. 358 00:21:51,970 --> 00:21:56,260 So all I'm going to do, I'm going to go and visit this link. 359 00:21:56,530 --> 00:21:56,890 Okay. 360 00:21:56,890 --> 00:22:00,730 So if I click on preview, preview this in a new tab. 361 00:22:00,730 --> 00:22:05,920 And what this will do is it will give me the link, it will give me the link of this particular blog 362 00:22:05,920 --> 00:22:06,490 post. 363 00:22:07,150 --> 00:22:09,280 And I can actually copy paste this link. 364 00:22:09,280 --> 00:22:16,360 So I'm just going to go ahead, select the link, go back right here and now close this blog. 365 00:22:16,390 --> 00:22:20,410 Go back to my my blog now pull ups, our strength training. 366 00:22:20,410 --> 00:22:23,790 So now what you're going to use here is the anchor. 367 00:22:23,800 --> 00:22:25,470 So the anchor is basically here. 368 00:22:25,480 --> 00:22:26,980 Bench press, bench, press. 369 00:22:27,010 --> 00:22:29,110 We used it to link to Wikipedia. 370 00:22:29,320 --> 00:22:31,540 Our anchor is bench press. 371 00:22:31,540 --> 00:22:35,740 And so the text anchor that you use should be related to what you're linking to. 372 00:22:35,740 --> 00:22:40,690 If you're going to link from bench press to a website that talks about pizza, Google is going to sanction 373 00:22:40,690 --> 00:22:41,710 you for that. 374 00:22:41,800 --> 00:22:45,040 Okay, that's considered as a black hat SEO tactic. 375 00:22:45,040 --> 00:22:50,410 So when you're linking, you need to link to something relevant to what you're doing now. 376 00:22:50,410 --> 00:22:55,420 Thank goodness everything here is relevant to the post, which is about training. 377 00:22:55,420 --> 00:23:00,010 So we can almost pick any anchor text, but you can be smart about your anchor text. 378 00:23:00,040 --> 00:23:04,390 So here I'm just going to go for workout in your workouts and your routine. 379 00:23:04,390 --> 00:23:06,580 I think this is a pretty good anchor text. 380 00:23:06,580 --> 00:23:11,090 Now, now and just select it and click over here on this link Icon. 381 00:23:11,450 --> 00:23:15,710 Now, once you click on there, all you need to do is to paste in the link. 382 00:23:15,890 --> 00:23:23,180 Now paste in the URL, hit the open tag or open in a new tab button and click right here on this arrow. 383 00:23:23,180 --> 00:23:28,120 Right now, the external link has been added, so we've added internal links and external links. 384 00:23:28,130 --> 00:23:30,740 The only thing we're lacking is backlinks. 385 00:23:30,740 --> 00:23:35,690 And basically what backlinks are is when other websites are linking to you. 386 00:23:35,690 --> 00:23:36,380 Okay? 387 00:23:36,380 --> 00:23:42,920 And the best backlinks in the world are when websites are linking to you, even when you didn't actually 388 00:23:42,920 --> 00:23:44,300 pitch to them to do that. 389 00:23:44,300 --> 00:23:45,200 Like Amazon. 390 00:23:45,200 --> 00:23:52,220 If you take the example of Amazon, countless websites actually do link to Amazon even when Amazon doesn't 391 00:23:52,220 --> 00:23:53,240 really pitch them. 392 00:23:53,240 --> 00:23:58,040 Amazon doesn't beg people for, Hey, please link back to me or YouTube. 393 00:23:58,070 --> 00:23:59,930 They don't actually beg people. 394 00:23:59,930 --> 00:24:06,440 Those are the best kinds of links, but you can only build those kinds of links if you have a big brand 395 00:24:06,440 --> 00:24:09,680 that a lot of people are working towards. 396 00:24:09,680 --> 00:24:15,230 And it's actually, let's just say the the focus point of a lot of other businesses. 397 00:24:15,230 --> 00:24:20,930 Amazon is the focus point of a lot of Amazon sellers, a lot of corporate companies, a lot of e-commerce 398 00:24:20,930 --> 00:24:22,730 companies, a lot of industries. 399 00:24:22,760 --> 00:24:24,590 Everything revolves around it. 400 00:24:24,590 --> 00:24:25,790 It's like the sun. 401 00:24:25,790 --> 00:24:29,120 And so it's actually natural that it gets all those links. 402 00:24:29,120 --> 00:24:31,610 But to get there, you have to have a brand. 403 00:24:31,610 --> 00:24:37,010 And so as a news website at the beginning or as any website at the beginning, you will focus your a 404 00:24:37,010 --> 00:24:40,280 lot of effort in getting those links, which is not going to be easy. 405 00:24:40,280 --> 00:24:48,830 Now to cut long story short here, if you notice, our score is at 73, so here title readability. 406 00:24:48,830 --> 00:24:52,400 So let's see what how can we make our title better? 407 00:24:52,430 --> 00:24:58,790 Your title doesn't contain a power word, so the power word is something like best. 408 00:24:59,300 --> 00:25:02,570 Okay, the best seven instead of the top seven. 409 00:25:02,570 --> 00:25:07,970 I'm going to change this to the best seven exercises for building muscle and strength. 410 00:25:07,970 --> 00:25:09,980 So let me go ahead and change this. 411 00:25:10,370 --> 00:25:17,320 Let me just remove top at best, the best seven exercises for building muscle. 412 00:25:17,330 --> 00:25:23,480 Now, that is not going to really improve the score a whole lot, but it's going to improve it a little 413 00:25:23,480 --> 00:25:23,870 bit. 414 00:25:23,870 --> 00:25:26,180 You know, one point that's pretty good. 415 00:25:26,180 --> 00:25:29,390 So here if I scroll down, let's see what more can we do? 416 00:25:29,630 --> 00:25:31,100 Content readability. 417 00:25:31,100 --> 00:25:37,760 So here if I scroll down, there is an issue of content readability and it contains images and videos, 418 00:25:37,760 --> 00:25:43,070 although we can add more and I'll show you that when you do add more, that is going to increase your 419 00:25:43,070 --> 00:25:43,790 score. 420 00:25:43,820 --> 00:25:48,920 Also here, correcting the mistakes also basically improves your score. 421 00:25:48,950 --> 00:25:55,520 That is the reason why you should have a tool such as Grammarly the extension which allows you to correct 422 00:25:55,520 --> 00:25:56,270 the scores. 423 00:25:56,270 --> 00:25:59,990 Or you can just simply use the Grammarly app, which we saw earlier. 424 00:26:00,200 --> 00:26:05,810 Now, the one thing we need to add is the table of contents, because according to this, we don't have 425 00:26:05,810 --> 00:26:06,950 a table of contents. 426 00:26:06,950 --> 00:26:11,000 And luckily enough, the table of conscience is pretty easy to add. 427 00:26:11,030 --> 00:26:13,310 All we need is Rankmath. 428 00:26:13,310 --> 00:26:17,600 Rankmath does allow us to add the table of contents. 429 00:26:17,600 --> 00:26:22,010 And so what I'm going to do over here, I'm going to click somewhere around here. 430 00:26:22,010 --> 00:26:26,180 There's a plus icon now just because of a bug. 431 00:26:26,300 --> 00:26:34,670 Now a trick that you should do never leave your WordPress opened overnight and when you, you know, 432 00:26:34,670 --> 00:26:40,760 go to sleep and come back the next morning don't work with the overnight opened from yesterday WordPress 433 00:26:40,760 --> 00:26:47,540 editor close it down and log in a second time because that will significantly make WordPress faster. 434 00:26:47,540 --> 00:26:48,830 That's a tip from a pro. 435 00:26:48,980 --> 00:26:51,140 Now here are table of contents by rankmath. 436 00:26:51,140 --> 00:26:55,130 I'm going to click on it and it's going to add the table of contents for us. 437 00:26:55,130 --> 00:27:01,880 And that is that has increased our score by 73%, not 70 by by three by two points. 438 00:27:01,880 --> 00:27:05,960 Now, usually the table of contents should be above the introduction. 439 00:27:05,960 --> 00:27:06,620 But that's your. 440 00:27:06,660 --> 00:27:07,260 Decision. 441 00:27:07,260 --> 00:27:12,870 You can make it above or under whatever, but if you want to make it on top after the title directly, 442 00:27:12,870 --> 00:27:17,310 you can click here on Move Up and it will automatically move it up like this. 443 00:27:17,520 --> 00:27:20,130 Now, as you can see, the table of content is there. 444 00:27:20,160 --> 00:27:22,800 Now the score is 76%. 445 00:27:22,830 --> 00:27:26,950 Now if we add some videos and images, that is going to improve the score. 446 00:27:26,970 --> 00:27:32,100 So if we go, we can go to YouTube and look for some videos about strength training and we can just 447 00:27:32,100 --> 00:27:33,840 simply copy the YouTube link. 448 00:27:33,870 --> 00:27:35,190 And that's what I'm going to do over here. 449 00:27:35,190 --> 00:27:40,470 We can copy the YouTube link and copy paste it right underneath strength training. 450 00:27:41,360 --> 00:27:44,900 So here we have some pretty good videos about strength training. 451 00:27:45,230 --> 00:27:51,530 I like these videos, to be honest with you, because these videos are really simplistic and they explain 452 00:27:51,530 --> 00:27:55,790 everything to the point, even though some some people like other videos. 453 00:27:55,790 --> 00:27:59,450 I mean, of course, I like videos of people like Arnold training, for example. 454 00:27:59,450 --> 00:28:06,380 But these animation videos, they're really hit it to the point they hit it to the nail, should I say. 455 00:28:06,380 --> 00:28:11,210 Now I'm just going to go close this blog because that's what we linked to earlier. 456 00:28:11,240 --> 00:28:15,470 Make sure you copy the link and once you copy the link, go back to your to your blog. 457 00:28:15,470 --> 00:28:19,190 And right here I can just simply hit and hit enter. 458 00:28:19,820 --> 00:28:24,710 Okay, So I'll hit enter and I'll just paste in my link right there. 459 00:28:24,710 --> 00:28:31,900 So once I pasted the link, the score jumped to 77% or 77 on 100 on a scale of 100. 460 00:28:31,910 --> 00:28:34,190 Now I could do the same thing for squats. 461 00:28:34,220 --> 00:28:38,960 Now you could go and look for, should I say, a video about squats. 462 00:28:39,080 --> 00:28:42,630 So squats there's of course there's going to be a lot of videos. 463 00:28:44,210 --> 00:28:49,820 Now you can take any video you want from those videos as long as it explains about squats and all that 464 00:28:49,820 --> 00:28:50,400 stuff. 465 00:28:50,420 --> 00:28:53,630 And once you copy that video, pause the video. 466 00:28:53,630 --> 00:28:55,160 Go back to your editor. 467 00:28:55,910 --> 00:28:58,850 Now, the video didn't pause or actually did. 468 00:28:59,150 --> 00:29:00,350 Let me go back here. 469 00:29:00,710 --> 00:29:02,180 Click right here. 470 00:29:02,570 --> 00:29:03,770 Okay, Click right here. 471 00:29:03,770 --> 00:29:07,120 And then once you click, hit enter so that you can add a space. 472 00:29:07,130 --> 00:29:11,330 And once you've added that space, just hit Ctrl V and you will copy paste the link. 473 00:29:11,720 --> 00:29:13,460 All right, so the second video is added. 474 00:29:13,460 --> 00:29:15,620 It improved the score to 78. 475 00:29:15,650 --> 00:29:17,970 Now you can add images as well. 476 00:29:17,990 --> 00:29:21,770 Images will contribute to making the score higher. 477 00:29:21,770 --> 00:29:23,840 So what is this exercise about? 478 00:29:23,840 --> 00:29:24,940 It's about bench press. 479 00:29:24,950 --> 00:29:26,840 You could go and search for an image. 480 00:29:26,840 --> 00:29:32,060 Remember, it should be a stock photo image that you can use and look for bench press and it should 481 00:29:32,060 --> 00:29:33,710 be no copyright. 482 00:29:33,860 --> 00:29:38,840 Now, if you're just sharing it on your website and not using it for commercial purposes, I think in 483 00:29:38,840 --> 00:29:40,280 most cases that will be okay. 484 00:29:40,280 --> 00:29:46,240 But if you're using it on your e-book or on a book or something like that, you have to be extra careful. 485 00:29:46,260 --> 00:29:52,770 So there's this particular exercise actually reminds me of the good old days before. 486 00:29:53,220 --> 00:29:54,990 So I can just go ahead now. 487 00:29:54,990 --> 00:29:57,720 I'll name this image bench press. 488 00:29:58,600 --> 00:30:00,640 Chest exercise. 489 00:30:01,190 --> 00:30:05,770 And over here now, the bench press without without a doubt, is the best chest exercise out there. 490 00:30:05,780 --> 00:30:08,840 So I'm just going to download this image and come back right here. 491 00:30:08,840 --> 00:30:13,310 So for the images, you have to be a little bit careful because for the image you want to add the image, 492 00:30:13,310 --> 00:30:16,040 but you also want to add the alt text to the image. 493 00:30:16,130 --> 00:30:18,050 Remember what we said about ADA compliance? 494 00:30:18,050 --> 00:30:23,780 And I hope that you go and do a little bit of research about ADA compliance and copyright because there's 495 00:30:23,780 --> 00:30:27,830 a lot of people that don't really pay careful attention to copyright, and especially for some of the 496 00:30:27,830 --> 00:30:32,660 things that we teach in this course about copywriting, making money, copywriting, you might have 497 00:30:32,660 --> 00:30:37,520 some issues if you deliver a blog post to your to your, let's just say to your client. 498 00:30:37,520 --> 00:30:42,170 And if the blog post contains some images that have copyright issues that might end up causing your 499 00:30:42,170 --> 00:30:43,640 customer copyright issues. 500 00:30:43,640 --> 00:30:44,900 And so you don't want that. 501 00:30:44,900 --> 00:30:50,270 You don't want to be someone who the customer paid to get them issues. 502 00:30:50,270 --> 00:30:54,200 So here click on the plus button, click on Image to add the blog image. 503 00:30:54,200 --> 00:30:56,300 This is how Gutenberg actually functions. 504 00:30:56,300 --> 00:31:00,140 It's a block editor and you click over here on upload. 505 00:31:00,140 --> 00:31:04,920 Now you can either upload them from the media library or you can upload them directly from your computer. 506 00:31:05,250 --> 00:31:08,340 That's why I highly recommend you for every image that you want to add. 507 00:31:08,340 --> 00:31:12,450 Make sure you add it first to the media library so you can just go ahead and find those images that 508 00:31:12,450 --> 00:31:13,320 you want to add. 509 00:31:13,320 --> 00:31:15,870 Now, the score has jumped, jumped one point. 510 00:31:15,870 --> 00:31:20,730 And because I promised that we're going to make this a score of 80, we're going to go and fetch a video 511 00:31:20,730 --> 00:31:21,270 now. 512 00:31:21,270 --> 00:31:24,840 But first of all, here, first of all, click right here. 513 00:31:25,610 --> 00:31:30,260 Because we want to see the alt basically the not there. 514 00:31:30,350 --> 00:31:31,970 Actually, let me just. 515 00:31:32,870 --> 00:31:35,570 Now here you can add text over image if you click over here. 516 00:31:36,520 --> 00:31:37,900 Now select the image. 517 00:31:37,900 --> 00:31:39,520 And you see these little dots right here. 518 00:31:39,520 --> 00:31:44,590 If you click on them, you can actually show more settings about the image, and that will actually 519 00:31:44,590 --> 00:31:46,720 allow us to go ahead and add an alt text. 520 00:31:46,720 --> 00:31:51,160 And of course, the alt text should contain our focus key phrase. 521 00:31:51,160 --> 00:31:54,340 So you can say the bench press, right, The bench press. 522 00:31:54,340 --> 00:31:59,740 I'll go ahead and I'll just write the bench press is one of the best exercises for building muscle. 523 00:31:59,830 --> 00:32:00,150 Okay? 524 00:32:00,160 --> 00:32:03,280 Because as you can see, it contains our focus key phrase. 525 00:32:04,180 --> 00:32:05,990 Okay, so now all text was added. 526 00:32:06,010 --> 00:32:12,460 Now, it would have been finer if you did something like a guy performing the bench press, which is 527 00:32:12,460 --> 00:32:14,380 one of the best exercises ever. 528 00:32:14,410 --> 00:32:16,400 That's more realistic. 529 00:32:16,450 --> 00:32:16,700 Okay. 530 00:32:16,720 --> 00:32:19,820 And also it describes what the image is about because that's what it is. 531 00:32:19,840 --> 00:32:24,400 You should describe what the image is about to people with disabilities, especially people who can't 532 00:32:24,400 --> 00:32:26,260 see what the image is about. 533 00:32:26,290 --> 00:32:31,780 Now, over here, the score is at 9079, which is good for a blog post this small. 534 00:32:31,870 --> 00:32:35,590 Okay, Now we could make it better by adding a couple of images. 535 00:32:35,590 --> 00:32:40,210 Also adding a couple of paragraphs will make it better and I can actually show you how. 536 00:32:40,210 --> 00:32:45,850 But first of all here for the pull ups, we can go and fetch a video about pull ups and I'll show you 537 00:32:45,850 --> 00:32:46,600 a trick. 538 00:32:47,170 --> 00:32:48,310 Pull ups. 539 00:32:48,400 --> 00:32:52,660 There's a lot of videos out there of guys, you know, performing the pull ups. 540 00:32:52,690 --> 00:32:56,380 The mighty pull up here, calisthenic movements. 541 00:32:56,410 --> 00:32:58,780 This guy, I'm a huge fan of him. 542 00:32:59,230 --> 00:33:00,970 Let me click on his video. 543 00:33:01,180 --> 00:33:03,250 Just basically copy the link. 544 00:33:03,890 --> 00:33:04,460 And now that's. 545 00:33:04,670 --> 00:33:05,870 That's our final video. 546 00:33:05,870 --> 00:33:10,610 So I'm just going to close this down and go back to my website. 547 00:33:10,610 --> 00:33:17,090 And right here, this empty block is where I'm going to go ahead and control V to copy paste the link 548 00:33:17,090 --> 00:33:23,890 and I'll show you how, adding hopefully how adding a couple of paragraphs can improve the score. 549 00:33:23,900 --> 00:33:26,570 Now let's hope that this jumps to 80. 550 00:33:26,900 --> 00:33:27,230 Okay. 551 00:33:27,230 --> 00:33:28,940 So let me just wait a second. 552 00:33:29,540 --> 00:33:30,140 Okay. 553 00:33:30,140 --> 00:33:31,640 It actually didn't. 554 00:33:31,640 --> 00:33:38,750 So so let's go ahead and go to basically go to ChatGPT and I'll ask it the question. 555 00:33:38,750 --> 00:33:39,620 Right. 556 00:33:41,650 --> 00:33:42,790 A paragraph. 557 00:33:45,600 --> 00:33:47,070 About pull ups. 558 00:33:48,490 --> 00:33:51,880 And make sure to integrate. 559 00:33:52,870 --> 00:33:56,980 The focus keyword into the paragraph. 560 00:33:57,190 --> 00:33:58,910 So that's pretty good. 561 00:33:58,950 --> 00:34:05,310 Okay, so we'll add a paragraph, but also adding a keyword to the paragraph. 562 00:34:05,320 --> 00:34:07,240 And the keyword is our focus key phrase. 563 00:34:07,270 --> 00:34:09,700 Now here paragraph was written wrong. 564 00:34:09,850 --> 00:34:11,860 Let me copy this once it's done. 565 00:34:12,010 --> 00:34:16,060 So pull exceptional exercises, All that is fine. 566 00:34:16,090 --> 00:34:23,680 So now we can just simply copy this, Go back right here and just simply click on that dot to add a 567 00:34:23,680 --> 00:34:24,400 space. 568 00:34:25,090 --> 00:34:31,570 I'm pretty sure this is going to get us to 81 or 82 in terms of a score, which is great because the 569 00:34:31,570 --> 00:34:35,020 moment you are between 80 and 90, that's a good score. 570 00:34:35,050 --> 00:34:36,280 That's a good score. 571 00:34:36,750 --> 00:34:40,140 So all I have to do over here, click Ctrl V to add the paragraph. 572 00:34:40,470 --> 00:34:43,650 And let's just see also the paragraph. 573 00:34:43,650 --> 00:34:51,540 The way it improves the score is especially when it has the focus key phrase integrated in the paragraph. 574 00:34:51,540 --> 00:34:55,800 So you can see that the score didn't jump, didn't jump quite yet. 575 00:34:56,430 --> 00:34:59,940 So it might work if we have and go and write a conclusion. 576 00:35:00,060 --> 00:35:03,120 I want to say write a conclusion. 577 00:35:03,810 --> 00:35:07,800 And make it SEO optimized. 578 00:35:07,830 --> 00:35:13,160 The good thing about ChatGPT is that it really does all the heavy lifting for you really. 579 00:35:13,170 --> 00:35:16,200 And also there is a lot of underestimation. 580 00:35:16,320 --> 00:35:19,950 People really think it doesn't do much, but it really does. 581 00:35:20,370 --> 00:35:25,890 Here I'm going to just go in between the FAQ and the final exercise, which is lunges. 582 00:35:26,100 --> 00:35:29,300 And what I'm going to do, I'm going to add a headline that says conclusion. 583 00:35:29,310 --> 00:35:31,890 Okay, so just hit enter. 584 00:35:32,340 --> 00:35:34,290 Conclusion. 585 00:35:35,070 --> 00:35:38,670 Okay, so if I click on the conclusion here, I can go to. 586 00:35:39,610 --> 00:35:44,800 Change this headline from whatever it is to now. 587 00:35:44,800 --> 00:35:47,200 The the conclusion should be a. 588 00:35:48,060 --> 00:35:49,150 H two. 589 00:35:49,480 --> 00:35:53,580 Okay, so I'm going to click here and change this to an H to. 590 00:35:55,340 --> 00:35:56,000 Heading. 591 00:35:56,870 --> 00:35:58,880 I could have done that from the beginning, by the way. 592 00:35:58,880 --> 00:36:01,670 But I prefer to write first what I want. 593 00:36:01,670 --> 00:36:05,870 And now this is automatically set to an H2, but you can set it to something else. 594 00:36:05,870 --> 00:36:08,780 You can set it to an H three or an H four. 595 00:36:08,810 --> 00:36:11,840 You just have to click this this little box over there. 596 00:36:11,840 --> 00:36:17,690 And now once you've done that, click on your conclusion and add a space, because now by now the text 597 00:36:17,690 --> 00:36:19,550 from ChatGPT should be done. 598 00:36:19,550 --> 00:36:20,540 It should be ready. 599 00:36:20,930 --> 00:36:22,700 So the conclusion is ready. 600 00:36:22,700 --> 00:36:25,480 All that's left is for us to go back and copy paste it. 601 00:36:25,490 --> 00:36:28,160 And so over here I'm going to copy paste it over here. 602 00:36:28,190 --> 00:36:32,660 Now, hopefully this has moved to a score of 80. 603 00:36:32,690 --> 00:36:35,960 If it didn't, I'm going to go and drink, drink a cup of tea. 604 00:36:36,080 --> 00:36:36,770 I'm just kidding. 605 00:36:37,160 --> 00:36:43,400 So here it's a little bit slow because just like I said, I left WordPress opened overnight. 606 00:36:43,980 --> 00:36:48,390 And so that's a mistake I know not to do, but I just did it anyways. 607 00:36:48,390 --> 00:36:51,270 And so I'm going to have to log out of WordPress in a few moments. 608 00:36:51,300 --> 00:36:54,780 Now, after we've added the conclusion, notice what happens. 609 00:36:54,960 --> 00:36:57,270 It went up to 84. 610 00:36:57,420 --> 00:36:59,600 Okay, So that's pretty fantastic. 611 00:36:59,610 --> 00:37:01,070 Pretty fantastic, isn't it? 612 00:37:01,080 --> 00:37:03,000 So the score now is 84. 613 00:37:03,090 --> 00:37:04,800 It's really perfect. 614 00:37:05,160 --> 00:37:11,280 Now we could get to 90 if it wasn't for the fact that there was something wrong with the plugin right 615 00:37:11,280 --> 00:37:17,820 now because it can't detect that our focus key phrase is found in the URL for some weird reason, but 616 00:37:17,820 --> 00:37:20,640 I'm quite satisfied with the results and I hope that you are too. 617 00:37:20,640 --> 00:37:23,010 So this is a skill for you to learn. 618 00:37:23,010 --> 00:37:28,710 And also it's a good thing to deliver because when your customer asks you, well, how much is the score 619 00:37:28,710 --> 00:37:31,560 of this post, sir, you can say, Well, it's 84. 620 00:37:31,590 --> 00:37:33,720 Well, the customer can say, Well, how do you know? 621 00:37:33,870 --> 00:37:38,370 Well, you say, okay, well, have this have this report by rankmath. 622 00:37:38,370 --> 00:37:44,950 Now, if you're wondering how to download the report, well, there is no way you can just take a screenshot 623 00:37:44,950 --> 00:37:48,940 or you can share the URL with your customer. 624 00:37:48,940 --> 00:37:53,920 Now, of course, if you're working in a local environment, the URL of the local environment won't 625 00:37:53,920 --> 00:37:54,340 work. 626 00:37:54,370 --> 00:37:57,550 The customer won't be able to access your local environment. 627 00:37:57,550 --> 00:38:04,600 But I prefer that you have a website, for example, that you can just use as a website that you do 628 00:38:04,600 --> 00:38:06,970 some experiments on, especially if you're blogging. 629 00:38:06,970 --> 00:38:12,760 I mean, if you're helping people writing blogs for people, it's not really bad to invest in a hosting 630 00:38:12,760 --> 00:38:19,510 of $299 a month and with some, you know, with some discounts, you can even get it for $269 a month 631 00:38:19,510 --> 00:38:20,740 and a free plugin. 632 00:38:20,740 --> 00:38:23,140 I mean, it's not really horrible, right? 633 00:38:23,690 --> 00:38:28,690 It doesn't cost you more than that, but it gets you the report that you can give to the customer as 634 00:38:28,690 --> 00:38:36,040 a sign that you know what to do, that you are an SEO expert and also it keeps customers going. 635 00:38:36,460 --> 00:38:37,570 Coming back for more. 636 00:38:37,600 --> 00:38:42,460 Without further ado, I think this lecture was enough right now and in the next lecture we're going 637 00:38:42,460 --> 00:38:48,640 to move on and I'm going to teach you how you can go about finding customers online, especially for 638 00:38:48,640 --> 00:38:50,930 the gig that we explained, which is SEO copywriting. 639 00:38:50,950 --> 00:38:53,560 Stay tuned and do not miss the next lecture. 60518

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