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1
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Hey, New York.
2
00:00:22,300 --> 00:00:24,300
Life is filled
with precious moments.
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00:00:26,200 --> 00:00:29,567
Ones, uh, that we wish
we could hang on to forever.
4
00:00:33,400 --> 00:00:35,500
But our ability
to recall everything,
5
00:00:35,567 --> 00:00:37,667
no matter
how much it means to us,
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00:00:37,734 --> 00:00:40,834
gets worse and worse over time.
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00:00:40,900 --> 00:00:43,433
And if you don't have
an accurate record,
8
00:00:43,500 --> 00:00:45,300
you may never be able to, uh,
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00:00:45,367 --> 00:00:47,700
trust your own version
of events.
10
00:00:49,066 --> 00:00:51,900
And then you'll just end up
remembering things
11
00:00:51,967 --> 00:00:54,000
the way that someone else
wants you to...
12
00:00:55,734 --> 00:00:57,667
but it doesn't have
to be this way.
13
00:00:58,600 --> 00:01:00,066
So stick with me,
14
00:01:00,133 --> 00:01:03,266
and I'll show you
how to turn every waking moment
15
00:01:03,333 --> 00:01:05,767
into something
that's impossible to forget.
16
00:01:11,633 --> 00:01:13,233
Now, a good memory is
17
00:01:13,300 --> 00:01:15,867
one of the most attractive
qualities a person can have.
18
00:01:16,900 --> 00:01:18,734
My memory's not very good,
19
00:01:18,800 --> 00:01:22,433
and it's always
made me feel insecure.
20
00:01:22,500 --> 00:01:25,300
This is kind of why I started
shooting so much video.
21
00:01:26,600 --> 00:01:29,200
I've also been writing down
every single thing I do
22
00:01:29,266 --> 00:01:32,700
every single day
for over a decade now.
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00:01:32,767 --> 00:01:35,233
Whenever I do something
or go somewhere,
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00:01:35,300 --> 00:01:36,934
I put it right here
in these books.
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00:01:38,834 --> 00:01:41,367
On January 10th, 2018,
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00:01:41,433 --> 00:01:45,233
I woke up at 8 a.m.
and ate four strips of bacon.
27
00:01:46,867 --> 00:01:49,734
On August 22nd, 2014,
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00:01:49,800 --> 00:01:53,000
I got a haircut
at, uh, Home Run Barbershop.
29
00:01:53,066 --> 00:01:55,367
And on March 12th
of the same year,
30
00:01:55,433 --> 00:01:57,166
uh, I got a salad for lunch
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00:01:57,233 --> 00:02:00,266
and accidentally dropped it
all over 32nd Street.
32
00:02:01,300 --> 00:02:03,166
It's kind of like time
traveling.
33
00:02:03,233 --> 00:02:05,133
If I ever need
to remember something,
34
00:02:05,200 --> 00:02:07,734
I can just go back to my book
and read about that day,
35
00:02:07,800 --> 00:02:09,433
and I'm immediately transported.
36
00:02:10,800 --> 00:02:13,934
But unfortunately,
this isn't memory,
37
00:02:14,033 --> 00:02:16,767
because the second
I look away from these books,
38
00:02:16,834 --> 00:02:19,266
everything just begins
to blur together
39
00:02:20,533 --> 00:02:24,834
and I can barely remember
who I am or how I got there.
40
00:02:25,967 --> 00:02:27,400
And if I'm not careful,
41
00:02:27,467 --> 00:02:31,033
one day all these records
could just go up in smoke.
42
00:02:34,100 --> 00:02:36,967
But New York
can be a painful place
43
00:02:37,033 --> 00:02:39,100
to have a good memory
44
00:02:39,166 --> 00:02:41,600
because the better
you remember it,
45
00:02:41,667 --> 00:02:44,533
the less, uh,
you recognize over time.
46
00:02:46,200 --> 00:02:48,700
There used to be a... a bar
on 2nd Avenue, uh,
47
00:02:48,767 --> 00:02:51,400
called Mars Bar
that I used to go to.
48
00:02:51,467 --> 00:02:54,433
But now it's a TD Bank.
49
00:02:55,533 --> 00:02:57,700
Um, thankfully, it looks like
50
00:02:57,767 --> 00:03:01,500
some of the regulars, uh,
still hang out there, though.
51
00:03:03,233 --> 00:03:05,166
They also recently demolished
52
00:03:05,233 --> 00:03:08,800
one of my favorite, uh,
movie theaters.
53
00:03:08,867 --> 00:03:13,300
There aren't many left
quite like it in New York City.
54
00:03:13,367 --> 00:03:15,400
But at least it, um, looked like
55
00:03:15,467 --> 00:03:17,867
they were having
a good time destroying it.
56
00:03:20,633 --> 00:03:22,367
A friend told me recently about
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00:03:22,433 --> 00:03:24,000
someone who lives
in my neighborhood
58
00:03:24,066 --> 00:03:25,333
who has such a good memory
59
00:03:25,400 --> 00:03:28,367
that she actually competes
in memory competitions.
60
00:03:28,433 --> 00:03:31,000
And she let me come over
to look at some of her awards.
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00:03:31,066 --> 00:03:32,200
Let me see this...
62
00:03:32,266 --> 00:03:34,900
- Oops... Yeah.
- Oh my god, sorry.
63
00:03:34,967 --> 00:03:38,934
Yes, this is... yeah,
World Memory Championship 2017.
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00:03:39,467 --> 00:03:42,200
These are Singapore,
65
00:03:42,266 --> 00:03:45,066
and then there are some from,
I guess, Sweden, Fra...
66
00:03:45,133 --> 00:03:47,700
Not France, what is this?
67
00:03:47,767 --> 00:03:50,633
She seemed a little bored,
but maybe that's because
68
00:03:50,700 --> 00:03:53,734
this was her third interview
in 24 hours.
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00:03:54,567 --> 00:03:55,743
Were there any methods of yours
70
00:03:55,767 --> 00:03:57,800
that you used
to improve your memory?
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00:03:57,867 --> 00:04:00,433
Uh, most competitors
use a technique called
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00:04:00,500 --> 00:04:02,200
the memory palace technique.
73
00:04:02,266 --> 00:04:03,567
For example, if you want to know
74
00:04:03,633 --> 00:04:05,900
the periodic table
of elements in order,
75
00:04:05,967 --> 00:04:08,300
then you can place them
in the memory palace
76
00:04:08,367 --> 00:04:12,667
and go, like, "H, hydrogen,"
so maybe on your bed
77
00:04:12,734 --> 00:04:15,133
you put... like, lots of water.
78
00:04:15,200 --> 00:04:16,967
Your bed is suddenly
just made of water,
79
00:04:17,033 --> 00:04:20,100
and then your nightstand
might be made out of balloons
80
00:04:20,166 --> 00:04:22,133
so then you remember
helium balloons.
81
00:04:22,200 --> 00:04:25,500
I mean, you kind of just
move along in a logical pattern.
82
00:04:25,567 --> 00:04:29,033
The techniqueshe told me aboutsounded like a good idea.
83
00:04:29,100 --> 00:04:31,066
All you have to do
is close your eyes
84
00:04:31,133 --> 00:04:33,467
and imagine you're walking
through a physical space
85
00:04:33,533 --> 00:04:34,800
that you know really well...
86
00:04:36,834 --> 00:04:39,734
...and mentally place the things
you want to remember,
87
00:04:39,800 --> 00:04:41,834
uh, all along your path.
88
00:04:46,200 --> 00:04:47,934
So I tried to use it to remember
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00:04:48,000 --> 00:04:50,033
my, uh, grocery store list.
90
00:04:50,100 --> 00:04:55,133
And I'll use my commute to work
as, uh, the memory palace thing.
91
00:04:55,200 --> 00:04:57,900
So, here's what it looks like
in my head.
92
00:05:00,467 --> 00:05:01,800
I leave my apartment,
93
00:05:01,867 --> 00:05:04,000
and I almost slip
on a banana peel.
94
00:05:06,200 --> 00:05:08,033
Then, on my way to the subway,
95
00:05:08,100 --> 00:05:11,233
uh, I'm reminded that I need
to buy some broccoli.
96
00:05:12,600 --> 00:05:14,133
I also need drumsticks...
97
00:05:15,433 --> 00:05:17,700
And some brea... chicken breasts.
98
00:05:18,767 --> 00:05:20,133
When I get on the subway,
99
00:05:20,200 --> 00:05:24,233
I'm reminded of
the fresh baguette that I want
100
00:05:24,300 --> 00:05:27,533
and the dandruff shampoo
that I also need.
101
00:05:28,734 --> 00:05:31,734
A few stops later,
I remember to buy Fuji apples.
102
00:05:32,800 --> 00:05:34,133
But when I get off the train,
103
00:05:34,200 --> 00:05:36,600
I realize that I actually want,
uh, Granny Smith.
104
00:05:37,934 --> 00:05:40,200
I also need a pack
of playing cards,
105
00:05:41,600 --> 00:05:42,800
acne cream,
106
00:05:43,600 --> 00:05:46,033
and also, some, uh, donuts.
107
00:05:47,367 --> 00:05:50,033
A couple of hunks of cheese
wouldn't hurt, either.
108
00:05:51,300 --> 00:05:53,533
I also needed... uh...
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00:05:54,300 --> 00:05:55,633
ah, grapes.
110
00:05:56,200 --> 00:05:59,200
And a... Snickers bar.
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00:06:00,367 --> 00:06:02,333
Nutella was on my list.
112
00:06:02,400 --> 00:06:04,700
And a good old Zagnut.
113
00:06:06,600 --> 00:06:08,433
Now that I had
my list memorized,
114
00:06:08,500 --> 00:06:11,500
I went to the supermarket
to buy everything.
115
00:06:11,567 --> 00:06:13,867
But even though
I knew exactly what I wanted,
116
00:06:13,934 --> 00:06:15,133
I had a really hard time
117
00:06:15,200 --> 00:06:16,900
finding some things
in the store.
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00:06:17,967 --> 00:06:21,333
The only available employee
was a security robot.
119
00:06:22,233 --> 00:06:24,266
The rest of the staff
was preoccupied
120
00:06:24,333 --> 00:06:26,834
because someone had actually
just run out of the store
121
00:06:26,900 --> 00:06:29,200
with a bunch of groceries
without paying,
122
00:06:29,266 --> 00:06:31,033
and nobody knew what to do.
123
00:06:32,533 --> 00:06:34,633
The robot looked trustworthy
and wise,
124
00:06:34,700 --> 00:06:35,900
and I couldn't believe
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00:06:35,967 --> 00:06:38,533
that such a sophisticated piece
of technology
126
00:06:38,600 --> 00:06:42,200
would allow a robbery
to take place in broad daylight.
127
00:06:42,266 --> 00:06:45,900
But maybe that's not what
it was, uh, programmed to do.
128
00:06:48,166 --> 00:06:50,467
So I got as much as I could
off the list...
129
00:06:50,533 --> 00:06:53,467
but, uh, I still couldn't find
any Zagnut bars.
130
00:06:54,633 --> 00:06:57,800
Unfortunately,
this fucking machine
131
00:06:57,867 --> 00:07:00,266
could not accept questions,
132
00:07:00,333 --> 00:07:02,800
but I finally spotted
an employee
133
00:07:02,867 --> 00:07:04,633
uh, who didn't seem too busy.
134
00:07:04,700 --> 00:07:06,543
- What's that?
- A Zagnut bar?
135
00:07:06,567 --> 00:07:07,667
No.
136
00:07:07,734 --> 00:07:09,433
Uh, it's like a candy bar.
137
00:07:10,734 --> 00:07:11,667
Okay.
138
00:07:11,734 --> 00:07:12,834
It turned out, uh,
139
00:07:12,900 --> 00:07:14,967
he didn't actually
work at Stop & Shop,
140
00:07:15,033 --> 00:07:18,500
but he was the creator
of the inventory software
141
00:07:18,567 --> 00:07:21,000
used to organize everything.
142
00:07:21,066 --> 00:07:23,500
Pretty much,
from A to Z, all of their needs,
143
00:07:23,567 --> 00:07:25,200
anything
that needs traceability,
144
00:07:25,266 --> 00:07:27,433
is what our software
is really good at.
145
00:07:27,500 --> 00:07:30,533
I told him I was making
a student film about memory,
146
00:07:30,600 --> 00:07:33,600
and he started sharing
some of the weird experiences
147
00:07:33,667 --> 00:07:37,567
he's had in the world
of supermarket inventory.
148
00:07:38,633 --> 00:07:39,867
I specifically remember
149
00:07:39,934 --> 00:07:42,967
this being called
Stouffer's Stovetop Stuffing.
150
00:07:43,033 --> 00:07:45,934
But it's always been, now,
Kraft Stovetop Stuffing.
151
00:07:46,000 --> 00:07:47,900
And it's always been that way,
it wasn't...
152
00:07:48,000 --> 00:07:50,900
From the 1970s,
it's always been Kraft.
153
00:07:50,967 --> 00:07:52,367
But I remember the commercials,
154
00:07:52,433 --> 00:07:54,066
I remember everything
about being it
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00:07:54,133 --> 00:07:56,400
called Stouffer's
Stovetop Stuffing.
156
00:07:56,467 --> 00:07:59,667
So, here's another one, too.
The Raisin Bran guy?
157
00:07:59,734 --> 00:08:02,233
I know he always
used to have sunglasses,
158
00:08:02,300 --> 00:08:05,066
but now, he's never
wore sunglasses, ever.
159
00:08:06,033 --> 00:08:09,100
Febreze, I always remember
it being spelled
160
00:08:09,166 --> 00:08:11,066
with two e's, "Febreeze."
161
00:08:11,133 --> 00:08:12,834
Now it's "Feb-rez."
162
00:08:12,900 --> 00:08:15,667
And it's always been this way.
Like, that's the point...
163
00:08:15,734 --> 00:08:17,800
that I want to make.
It's always spelled this way,
164
00:08:17,867 --> 00:08:20,200
it's never been spelled
with the two e's.
165
00:08:20,266 --> 00:08:22,867
Not everything
he said resonated with me,
166
00:08:22,934 --> 00:08:27,266
but I definitely thought, uh,
"Febreze" had more e's in it.
167
00:08:27,333 --> 00:08:30,066
So, when he invited me
back to his, uh, office
168
00:08:30,133 --> 00:08:32,266
to check out
his inventory software,
169
00:08:32,333 --> 00:08:35,100
I said, uh, "Yes, sir."
170
00:08:35,166 --> 00:08:37,500
There's no...
there's no Stovetop Stuffing
171
00:08:37,567 --> 00:08:40,500
- for Stouffer's in...
- No stuffing.
172
00:08:40,567 --> 00:08:42,800
However, I'm gonna bring one up
173
00:08:42,867 --> 00:08:44,233
that myself and my dad
174
00:08:44,300 --> 00:08:47,066
got into, like,
a little kerfuffle about.
175
00:08:47,133 --> 00:08:50,800
Um, it was about
the JFK assassination.
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00:08:50,867 --> 00:08:52,743
Like, if you look at
the picture of the car here,
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00:08:52,767 --> 00:08:54,233
there's, like...
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00:08:54,300 --> 00:08:56,300
all these extra people
in the car.
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00:08:56,367 --> 00:08:58,500
I... I always remember
there distinctly being
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00:08:58,567 --> 00:09:00,200
four people in the car,
181
00:09:00,266 --> 00:09:03,133
and then as I was searching
to try to find an answer,
182
00:09:03,200 --> 00:09:06,300
because every video
was the same Zapruder film,
183
00:09:06,367 --> 00:09:09,567
I saw, "JFK assassination
Mandela effect."
184
00:09:09,633 --> 00:09:11,934
I'm like, "Mandela effect?
185
00:09:12,000 --> 00:09:13,567
What the heck
is a Mandela effect?"
186
00:09:15,233 --> 00:09:17,967
Some people
have a very distinct memory
187
00:09:18,033 --> 00:09:22,800
that Nelson Mandela was killed
in prison in the late 1980s,
188
00:09:22,867 --> 00:09:26,533
and then, I think around 2009,
were kind of shocked to find out
189
00:09:26,600 --> 00:09:29,066
that Nelson Mandela
was still alive.
190
00:09:29,133 --> 00:09:34,033
So that was the first recorded
group remembering of an event
191
00:09:34,100 --> 00:09:36,433
that did not match
the historical record.
192
00:09:36,500 --> 00:09:38,166
Oh, okay.
193
00:09:38,233 --> 00:09:40,967
So, is... is there, like...
194
00:09:42,133 --> 00:09:43,166
What, uh...
195
00:09:43,233 --> 00:09:44,433
The more you look into it,
196
00:09:44,500 --> 00:09:46,233
the more you see
these different things,
197
00:09:46,300 --> 00:09:51,533
not just in food service,
but in geography of the planet.
198
00:09:51,600 --> 00:09:55,834
For example,
I remember when South America
199
00:09:55,900 --> 00:09:57,734
used to be under North America,
200
00:09:57,800 --> 00:10:00,133
not pushed all the way out
towards Africa.
201
00:10:00,200 --> 00:10:03,500
Or your heart used to be
offset to the left.
202
00:10:03,567 --> 00:10:06,066
Now, it's just about
in the center of your chest.
203
00:10:06,133 --> 00:10:08,173
From what I remember,
it used to be Sex in the City,
204
00:10:08,200 --> 00:10:09,967
and now it's Sex and the City.
205
00:10:10,033 --> 00:10:14,600
Is the word "a lot" one word,
a-l-o-t, or is it two words?
206
00:10:14,667 --> 00:10:18,533
"Sometimes," is it s-o-m-e...
Is it two different words, or...
207
00:10:18,600 --> 00:10:20,533
I actually called
the Scotchgard company,
208
00:10:20,600 --> 00:10:22,900
and I'm like, "When did you guys
change your product name
209
00:10:22,967 --> 00:10:26,266
from 'guard, ' g-u-a-r-d,
to g-a-r-d?"
210
00:10:26,333 --> 00:10:30,033
"Objects in mirror
are closer than they appear."
211
00:10:31,467 --> 00:10:33,066
Is there a hidden meaning?
212
00:10:33,133 --> 00:10:35,333
Are we being communicated with
213
00:10:35,400 --> 00:10:38,400
somehow regarding
these Mandela effects?
214
00:10:38,467 --> 00:10:40,700
Is it trying... Are we trying
to be taught something
215
00:10:40,767 --> 00:10:43,066
that we haven't quite
grasped yet?
216
00:10:43,133 --> 00:10:46,133
So, myself and others are,
like, really looking into that,
217
00:10:46,200 --> 00:10:48,467
and we're starting
to find patterns.
218
00:10:48,533 --> 00:10:50,533
I still didn't have
all my groceries,
219
00:10:50,600 --> 00:10:53,500
but I was hypnotized
by his elaborate theories.
220
00:10:53,567 --> 00:10:55,834
Were you afraid of Y2K
when it was about to happen?
221
00:10:55,900 --> 00:10:58,066
No, actually, I really wasn't.
222
00:10:58,133 --> 00:10:59,500
And I soon learned that
223
00:10:59,567 --> 00:11:01,867
this was more
than just a hobby for him.
224
00:11:01,934 --> 00:11:03,600
The first official
225
00:11:03,667 --> 00:11:06,400
Mandela Effect Conference
is being organized,
226
00:11:06,467 --> 00:11:10,066
so that people can feel
at ease about their memory,
227
00:11:10,133 --> 00:11:12,300
in that, "Don't worry,
there's a lot of people
228
00:11:12,367 --> 00:11:14,734
that have the same type
of memories that you have,
229
00:11:14,800 --> 00:11:16,333
and they're...
And they're shared."
230
00:11:16,400 --> 00:11:18,066
So there's gonna be
a group of people
231
00:11:18,133 --> 00:11:19,633
coming together
to talk about that.
232
00:11:19,700 --> 00:11:22,033
I think it's gonna be
an... an historic event.
233
00:11:24,266 --> 00:11:27,467
After I left,
I couldn't stop noticing, uh,
234
00:11:27,533 --> 00:11:30,600
little inconsistencies, uh,
everywhere that I looked.
235
00:11:30,667 --> 00:11:32,834
Is there always
a dash in the "Coca-Cola"?
236
00:11:32,900 --> 00:11:34,033
Huh?
237
00:11:34,100 --> 00:11:35,776
The "Coca-Cola,"
is there always a dash in there?
238
00:11:35,800 --> 00:11:37,033
Yeah.
239
00:11:37,100 --> 00:11:39,242
Oh, okay, but what about
on the back of your jacket?
240
00:11:39,266 --> 00:11:40,333
There's no dash on there.
241
00:11:40,400 --> 00:11:41,876
- There's no dash?
- Yeah.
242
00:11:41,900 --> 00:11:43,800
I've never seen it
without the dash before.
243
00:11:43,867 --> 00:11:46,200
Nah, it's 'cause I had it...
I had it made up.
244
00:11:46,266 --> 00:11:47,706
- Oh, okay.
- I had it made up.
245
00:11:47,734 --> 00:11:49,376
That's the only reason
it don't have the dash.
246
00:11:49,400 --> 00:11:51,066
Oh, okay.
247
00:11:51,133 --> 00:11:54,667
I wasn't sure what was related
to the Mandela effect or not.
248
00:11:56,033 --> 00:11:57,834
But there was definitely
something going on.
249
00:12:02,967 --> 00:12:04,967
I walked outside
of my apartment recently,
250
00:12:05,033 --> 00:12:08,700
and I noticed that the city
changed out all the garbage cans
251
00:12:08,767 --> 00:12:12,166
to the older, uh,
"Oscar the Grouch" style,
252
00:12:12,233 --> 00:12:14,734
uh, which I thought was weird.
253
00:12:14,800 --> 00:12:18,333
As I kept walking, my neighbors
looked different, too.
254
00:12:19,800 --> 00:12:21,834
I was...
I was getting really confused,
255
00:12:21,900 --> 00:12:23,734
but I soon realized
256
00:12:23,800 --> 00:12:27,633
I had actually just stumbled
onto the set of a movie.
257
00:12:27,700 --> 00:12:31,333
It was Stephen Spielberg's
remake of West Side Story.
258
00:12:31,400 --> 00:12:33,300
And they were pretending
that Queens
259
00:12:33,367 --> 00:12:36,133
was the Upper West Side
in the early '40s.
260
00:12:37,567 --> 00:12:39,066
For the rest of the week,
261
00:12:39,133 --> 00:12:42,166
it was hard to tell who was
a human and who was an actor.
262
00:12:43,200 --> 00:12:45,700
And I kept getting in trouble
walking around
263
00:12:45,767 --> 00:12:47,533
because I was
from the wrong era.
264
00:12:49,367 --> 00:12:50,467
A week later,
265
00:12:50,533 --> 00:12:53,200
I thought my neighborhood
was back to normal,
266
00:12:53,266 --> 00:12:56,834
but it turned out they were, uh,
just shooting another movie.
267
00:12:58,367 --> 00:13:02,000
After that, I had trouble
trusting anything I saw.
268
00:13:02,066 --> 00:13:05,400
And I just started assuming
that everything was a movie.
269
00:13:06,734 --> 00:13:08,200
This looks like a good one.
270
00:13:09,066 --> 00:13:10,767
Excited for this one
to come out.
271
00:13:11,467 --> 00:13:13,033
But the more I paid attention,
272
00:13:13,100 --> 00:13:16,367
the more I wondered if some
of this confusion was by design.
273
00:13:17,734 --> 00:13:19,667
I was walking
by the Thanksgiving Day parade,
274
00:13:19,734 --> 00:13:21,600
and I saw that
there was a malfunction
275
00:13:21,667 --> 00:13:23,800
with
the Ronald McDonald balloon,
276
00:13:23,867 --> 00:13:27,367
and it had to be pulled
in the middle of the event.
277
00:13:27,433 --> 00:13:29,567
But later, when I mentioned this
to a friend
278
00:13:29,633 --> 00:13:31,700
who had watched
the parade on TV,
279
00:13:31,767 --> 00:13:34,567
they had no idea
what I was talking about.
280
00:13:34,633 --> 00:13:36,233
It turned out,
the live broadcast
281
00:13:36,300 --> 00:13:38,567
had spliced in footage
from last year's float
282
00:13:38,633 --> 00:13:40,333
to make it seem
to viewers at home
283
00:13:40,400 --> 00:13:42,066
that everything was normal,
284
00:13:42,133 --> 00:13:44,900
while in reality,
Ronald's deflating carcass
285
00:13:44,967 --> 00:13:48,066
was being pulverized
in the middle of 42nd Street
286
00:13:48,133 --> 00:13:50,834
while spectators
watched in horror.
287
00:13:52,500 --> 00:13:55,500
This act of deception
created two groups of people
288
00:13:55,567 --> 00:13:58,834
with completely different
memories of the same event,
289
00:13:59,667 --> 00:14:01,333
and neither of them is wrong.
290
00:14:03,600 --> 00:14:06,433
The conference that the guy
mentioned was happening soon.
291
00:14:06,500 --> 00:14:09,734
And I was starting to feel
like I shouldn't miss it.
292
00:14:09,800 --> 00:14:13,633
So I caught a cheap flight
to, uh, Ketchum, Idaho,
293
00:14:13,700 --> 00:14:16,734
where the first-ever
Mandela Effect Conference
294
00:14:16,800 --> 00:14:22,066
was being held
at a Best Western, uh, "Plus"
295
00:14:22,133 --> 00:14:24,800
in the, uh, Pow Wow Room.
296
00:14:24,867 --> 00:14:27,934
The conference organizers
were just getting set up.
297
00:14:28,033 --> 00:14:31,867
But once they installed
their, uh, custom sign
298
00:14:31,934 --> 00:14:33,834
that they had shipped in,
299
00:14:33,900 --> 00:14:37,734
uh, the host took a moment
to chat with me.
300
00:14:37,800 --> 00:14:40,633
So, in my head, it's always been
"Berenstein" Bears.
301
00:14:40,700 --> 00:14:42,567
I learned to read
on those books.
302
00:14:42,633 --> 00:14:46,033
I was as sure as my next breath
that it was an e.
303
00:14:47,467 --> 00:14:48,967
Turns out it's never been an e,
304
00:14:49,033 --> 00:14:50,667
it's always been an a.
305
00:14:50,734 --> 00:14:52,633
And that bothers me a lot.
306
00:14:52,700 --> 00:14:55,000
That was my first one
I ever found.
307
00:14:55,734 --> 00:14:57,867
And I couldn't let it go.
308
00:14:57,934 --> 00:15:01,800
When you know what you know,
you can't deny your memory.
309
00:15:03,467 --> 00:15:05,066
Everyone started to file in
310
00:15:05,133 --> 00:15:07,867
and sample free veggies and dip.
311
00:15:08,934 --> 00:15:11,333
The guy from the supermarket
showed up, too.
312
00:15:12,400 --> 00:15:14,133
There was a lot
of literature there.
313
00:15:14,200 --> 00:15:17,934
And, uh,
custom apparel and decals.
314
00:15:19,033 --> 00:15:21,266
People were having
very animated discussions
315
00:15:21,333 --> 00:15:22,800
about their different theories.
316
00:15:22,867 --> 00:15:24,100
Like, I was just hearing that
317
00:15:24,166 --> 00:15:26,467
- somebody remembered
having a dog...
- Right.
318
00:15:26,533 --> 00:15:28,934
...and then their mother's like,
"No, we never had a dog,
319
00:15:29,000 --> 00:15:31,233
- we were a cat family. Never."
- Right, right.
320
00:15:31,300 --> 00:15:33,600
And she has all these memories
of this dog.
321
00:15:33,667 --> 00:15:34,843
You know,
where did they come from?
322
00:15:34,867 --> 00:15:36,433
- This happens a lot?
- Yeah.
323
00:15:36,500 --> 00:15:37,910
All the presenters talked about
324
00:15:37,934 --> 00:15:40,567
some of the most
well-known, uh, Mandela effects.
325
00:15:41,800 --> 00:15:43,800
Minds were being
absolutely obliterated
326
00:15:43,867 --> 00:15:46,567
with all of this
forbidden knowledge.
327
00:15:46,633 --> 00:15:48,876
Now, when you look
at this picture,
do you see a Mandela effect?
328
00:15:48,900 --> 00:15:51,142
- Yes. Yes.
- Yeah. The stripes.
329
00:15:51,166 --> 00:15:53,633
The stripes!
Those were never there before.
330
00:15:53,700 --> 00:15:55,166
Not... not that I remember.
331
00:15:56,100 --> 00:15:58,266
But the more
I talked with people,
332
00:15:58,333 --> 00:16:01,100
uh, the more I realized that
they didn't think of this
333
00:16:01,166 --> 00:16:03,567
as a memory problem at all.
334
00:16:03,633 --> 00:16:05,567
What do I think
the Mandela effect is?
335
00:16:06,433 --> 00:16:10,233
Um, I would say
it's a timeline shift,
336
00:16:10,300 --> 00:16:13,233
you know, um,
proof of the multiverse...
337
00:16:14,033 --> 00:16:16,734
you know, different timelines.
338
00:16:16,800 --> 00:16:21,533
It's like evidential existence
of parallel timelines.
339
00:16:22,233 --> 00:16:23,467
Everyone there,
340
00:16:23,533 --> 00:16:26,100
no matter
their individual experience,
341
00:16:26,166 --> 00:16:27,800
was on the same page about this.
342
00:16:27,867 --> 00:16:29,233
So, the Mandela effect
343
00:16:29,300 --> 00:16:32,633
is the consequence
of jumping timelines
344
00:16:32,700 --> 00:16:37,734
while holding memories
of the previous timeline.
345
00:16:37,800 --> 00:16:40,166
In their minds,
their memories were perfect,
346
00:16:40,233 --> 00:16:43,200
and they were the chosen few
who could remember details
347
00:16:43,266 --> 00:16:46,967
from alternate dimensions
that they once inhabited.
348
00:16:47,033 --> 00:16:49,500
And I remember Benicio del Toro,
349
00:16:49,567 --> 00:16:51,600
he died around 2001.
350
00:16:51,667 --> 00:16:54,467
I think both of them are
still alive right now, I hope,
351
00:16:54,533 --> 00:16:56,033
and I'm not sure
what that's about,
352
00:16:56,100 --> 00:16:57,533
but it is interesting.
353
00:16:58,667 --> 00:17:00,600
They were using
the most complicated
354
00:17:00,667 --> 00:17:04,166
scientific theories possible
to explain what most people
355
00:17:04,233 --> 00:17:07,200
would consider, uh,
everyday forgetfulness.
356
00:17:07,266 --> 00:17:09,533
Personally, I think...
I've... I've done this.
357
00:17:09,600 --> 00:17:12,133
Literally, I'll have a pen
that I'd like to write with.
358
00:17:12,200 --> 00:17:15,300
I put it down, I stood up,
turned around,
359
00:17:15,367 --> 00:17:17,834
and went, "Oh, I want the pen,"
and it was gone.
360
00:17:17,900 --> 00:17:19,767
It was not there.
361
00:17:19,834 --> 00:17:21,400
And I just...
looked on the floor,
362
00:17:21,467 --> 00:17:23,166
looked on the table, nothing.
363
00:17:23,233 --> 00:17:26,100
Three days later,
I'm sitting at the computer
364
00:17:26,166 --> 00:17:27,567
like this with the pen,
365
00:17:27,633 --> 00:17:29,667
and I have no idea
where it came from.
366
00:17:30,900 --> 00:17:33,767
Um... no.
367
00:17:33,834 --> 00:17:35,567
I purchased his book
to learn more
368
00:17:35,633 --> 00:17:38,433
about his, uh,
quantum timeline theory,
369
00:17:38,500 --> 00:17:40,433
and I took it back to my room,
370
00:17:40,500 --> 00:17:43,133
which was conveniently
on the other side of the wall
371
00:17:43,200 --> 00:17:44,800
from the convention space.
372
00:17:45,834 --> 00:17:48,300
There wasn't a lot of,
uh, science in there,
373
00:17:48,367 --> 00:17:50,400
but in the first 30 pages,
374
00:17:50,467 --> 00:17:53,000
the author claims
to have invented Pokémon...
375
00:17:53,066 --> 00:17:56,033
and met Mark Twain in a hot tub.
376
00:17:57,166 --> 00:17:58,500
This didn't explain much,
377
00:17:58,567 --> 00:18:01,000
and I was hoping to get
more of an explanation
378
00:18:01,066 --> 00:18:02,700
when the Q&A began.
379
00:18:12,767 --> 00:18:14,500
It's usually,
um, some kind of, like,
380
00:18:14,567 --> 00:18:16,700
um, hard drive technologies.
381
00:18:18,166 --> 00:18:19,834
What's that?
382
00:18:19,900 --> 00:18:21,910
- Silicon.
- Yeah, I think ultimate...
383
00:18:21,934 --> 00:18:23,667
Yeah, ultimately silicon.
384
00:18:24,633 --> 00:18:26,200
Yeah, yeah.
385
00:18:26,967 --> 00:18:28,233
AUDIENCE MEMBER 3:
386
00:18:32,333 --> 00:18:33,633
Okay.
387
00:18:37,500 --> 00:18:39,734
The conference was almost over.
388
00:18:39,800 --> 00:18:41,567
Uh, but before leaving,
389
00:18:41,633 --> 00:18:45,767
I decided to spend some time
with the organizer, Jerry.
390
00:18:45,834 --> 00:18:49,333
He wanted to show me the town's,
uh, other Best Western,
391
00:18:49,400 --> 00:18:51,567
where he worked
as a night manager
392
00:18:51,633 --> 00:18:53,967
and, uh, actually
lived there too.
393
00:18:54,033 --> 00:18:55,367
According to science,
394
00:18:55,433 --> 00:18:57,734
we're in the Orion Arm
of the Milky Way.
395
00:18:57,800 --> 00:18:59,633
Generally speaking,
the dash was always
396
00:18:59,700 --> 00:19:01,500
in the middle
on the Coca-Cola logo.
397
00:19:01,567 --> 00:19:05,166
The company Costco lost their t.
398
00:19:05,233 --> 00:19:07,233
Another strange thing
about the flip-flops
399
00:19:07,300 --> 00:19:10,867
is all evidence of the flip
disappears after the flop.
400
00:19:10,934 --> 00:19:12,834
So, are your coworkers
gonna be in there?
401
00:19:12,900 --> 00:19:14,300
They will be. They will be.
402
00:19:14,367 --> 00:19:16,800
And all of them
are affected, too.
403
00:19:16,867 --> 00:19:18,967
They were actually affected
before I ever got here.
404
00:19:19,033 --> 00:19:20,509
'Cause people asked them
the questions,
405
00:19:20,533 --> 00:19:22,633
and they realized that things
406
00:19:22,700 --> 00:19:24,700
aren't the way
they remember 'em either.
407
00:19:27,700 --> 00:19:29,700
One of our amazing
front desk managers,
408
00:19:29,767 --> 00:19:31,400
Miss Brooklyn.
409
00:19:31,467 --> 00:19:34,467
Uh, have...
Have you been, uh, affected?
410
00:19:34,533 --> 00:19:36,066
Yeah, actually because of him,
411
00:19:36,133 --> 00:19:39,000
I've realized that a lot,
I have, yeah.
412
00:19:39,066 --> 00:19:40,306
- Absolutely.
- Like what?
413
00:19:40,367 --> 00:19:42,767
Well, like "Kit Kat."
"Febreze" blew my mind.
414
00:19:42,834 --> 00:19:44,166
"Froot Loops."
415
00:19:44,233 --> 00:19:45,810
Oh, so it's, like,
the spelling of things?
416
00:19:45,834 --> 00:19:48,033
Yeah, just the spelling,
and the way I remember it.
417
00:19:48,100 --> 00:19:50,140
Do you think this
has a lot to do with memory,
418
00:19:50,200 --> 00:19:51,360
or is it something different?
419
00:19:51,400 --> 00:19:53,800
I personally think it's memory.
That's me.
420
00:19:53,867 --> 00:19:55,810
But I know these guys think
a little bit differently,
421
00:19:55,834 --> 00:19:57,200
but I think it's memory.
422
00:19:57,266 --> 00:19:58,876
- No, please be honest,
whatever you think.
- No, yeah.
423
00:19:58,900 --> 00:20:00,700
We talk.
424
00:20:00,767 --> 00:20:01,810
- Absolutely.
- Yeah.
425
00:20:01,834 --> 00:20:02,867
Yeah.
426
00:20:07,166 --> 00:20:08,667
Not gonna lie, I'm a bachelor.
427
00:20:10,700 --> 00:20:12,033
Me, too.
428
00:20:12,100 --> 00:20:14,000
- Really? Very nice.
- Yeah.
429
00:20:14,066 --> 00:20:16,133
It's the way to be, man.
430
00:20:16,200 --> 00:20:17,567
Save a lot more money that way.
431
00:20:22,000 --> 00:20:24,000
So, let me turn the question
on you.
432
00:20:24,066 --> 00:20:25,266
Are you affected?
433
00:20:26,266 --> 00:20:28,066
Yeah, I mean, I...
434
00:20:28,133 --> 00:20:30,400
Which ones just really
grabbed you and said,
435
00:20:30,467 --> 00:20:32,734
"Oh my god, some...
That's not right"?
436
00:20:32,800 --> 00:20:34,433
Uh, the rearview mirror.
437
00:20:34,500 --> 00:20:36,934
Uh, "Objects in mirror may be
closer than they appear."
438
00:20:37,000 --> 00:20:38,300
Right!
439
00:20:38,367 --> 00:20:40,333
It seemed like I had found
the one place
440
00:20:40,400 --> 00:20:44,834
where the worse your memory was,
the more people liked you.
441
00:20:44,900 --> 00:20:46,433
And they would go
to great lengths
442
00:20:46,500 --> 00:20:48,700
to make you feel accepted.
443
00:20:48,767 --> 00:20:49,800
Here we go!
444
00:20:51,033 --> 00:20:53,633
"Objects in mirror are closer
than they appear."
445
00:20:53,700 --> 00:20:55,467
'Cause you remember
"may be," right?
446
00:20:55,533 --> 00:20:56,633
Yes, sir!
447
00:20:58,767 --> 00:21:02,033
It felt kind of nice
to be validated so easily.
448
00:21:02,100 --> 00:21:05,100
And I was almost sad that
it was time to go back home.
449
00:21:06,367 --> 00:21:08,500
When I landed in New York,
I was hungry,
450
00:21:08,567 --> 00:21:09,867
so I stopped for lunch
451
00:21:09,934 --> 00:21:14,233
at an airport restaurant
called CBGB.
452
00:21:14,300 --> 00:21:17,300
It seemed like it had a lot
of music-themed decor,
453
00:21:17,367 --> 00:21:19,934
but I was here for the food.
454
00:21:20,000 --> 00:21:22,333
I ended up getting their, uh,
signature hot dog
455
00:21:22,400 --> 00:21:23,533
for twelve dollars,
456
00:21:24,300 --> 00:21:26,100
and it wasn't half bad.
457
00:21:29,266 --> 00:21:31,533
When I got home,
I tried to write everything
458
00:21:31,600 --> 00:21:33,967
from that weekend
down in my calendar,
459
00:21:34,033 --> 00:21:37,767
but I got distracted and started
looking at old entries.
460
00:21:37,834 --> 00:21:40,166
And I eventually
read everything, uh,
461
00:21:40,233 --> 00:21:42,200
from the beginning,
chronologically.
462
00:21:43,433 --> 00:21:45,266
It was the first time
I had ever done that,
463
00:21:45,333 --> 00:21:48,100
and it felt like I was reading
about a different person.
464
00:21:49,300 --> 00:21:52,467
I remember being spontaneous
in my 20s,
465
00:21:52,533 --> 00:21:56,700
but everything I read proved
that I was a slave to routine.
466
00:21:56,767 --> 00:21:59,433
And I noticed
relationship patterns
467
00:21:59,500 --> 00:22:01,433
that I had been
trying to ignore.
468
00:22:03,133 --> 00:22:05,467
By the end of it,
I was in a terrible mood.
469
00:22:05,533 --> 00:22:07,934
And I realized
that maybe it's unnatural
470
00:22:08,000 --> 00:22:10,400
to try to preserve some things.
471
00:22:13,800 --> 00:22:15,967
The way the past exists
in our head
472
00:22:16,033 --> 00:22:18,934
is not always the way
that we experienced it.
473
00:22:19,000 --> 00:22:20,567
And at the end of the day,
474
00:22:20,633 --> 00:22:22,400
there will always be distortions
475
00:22:22,467 --> 00:22:24,233
as long as humans
are responsible
476
00:22:24,300 --> 00:22:25,934
for remembering everything.
477
00:22:26,900 --> 00:22:30,367
So enjoy this fantasy
while you can,
478
00:22:30,433 --> 00:22:32,834
because if you're having
a bad day today,
479
00:22:32,900 --> 00:22:36,367
you can always remember it
being better tomorrow.
480
00:23:57,734 --> 00:24:00,433
This is John Wilson.
Uh, thanks for watching.
481
00:25:08,333 --> 00:25:11,667
I sat here eating a tub
of coffee ice cream
482
00:25:11,934 --> 00:25:13,200
and I... I spilled it
483
00:25:13,266 --> 00:25:14,700
on the furniture.
484
00:25:17,567 --> 00:25:19,300
What about you?
What have you spilled here?
485
00:25:19,367 --> 00:25:21,500
Oh, I have never
spilled anything.
486
00:25:21,700 --> 00:25:23,020
- Oh, really?
- Yeah.
487
00:25:23,066 --> 00:25:25,066
- Oh, wow.
- I'm very careful.
488
00:25:25,090 --> 00:25:28,090
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