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Whenever we go in the studio,
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I try to make something much better
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than the last thing I created.
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You know what I'm saying?
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So there, in my opinion,
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a lot better than the last
shit I produced.
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You know what I'm saying?
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It's just that. That's just
something that I believe in.
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I believe in artists
or producer or whoever
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should try to top themselves
every time they go out there,
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and that's what I try to do.
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No other rap
artist in the world of hip-hop
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has constructed a successful
and solid reputation
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as Dr. Dre.
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The control is in the
studio where he actually,
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he calls the shots.
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Renowned for being
one of the founding fathers
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of gangster rap.
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He has been revered
for bringing innovation
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and slick technique to
the world of hip-hop
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since the late eighties.
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Dre's place in the history
of hip-hop is unarguable.
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He's clearly one of the
most important producers
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and one of the most
important creative forces
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that the music's ever seen.
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He enriched the genre
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through his stern commitment
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and innate ability to
recognize musical talent.
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If you don't have that sound
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that just makes him say, "yay,"
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you're gonna keep making
hooks. The hook's not right.
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Okay, we need you to change the verse.
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Okay, we need to add this. He's like that.
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Dr. Dre's clinical
approach to making music,
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coupled with his notorious
perfectionist ethic,
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has gained respect in the
studio, divided music critics,
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and more often than not,
left fans thirsting for more.
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He's been working on detox for 15 years
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and he still doesn't
feel it's good enough.
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So it remains to be seen
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if it's ever gonna see the light of day.
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With only three
studio albums of his own,
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punctuated by long interludes.
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The balance between Dr.
Dre's science as a producer
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and the artistic impact of
his own musical evolution
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still fascinates to this day.
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If you ask a group of
people what hustle is,
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you're probably gonna get
a lot of different answers.
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What I think, is doing
whatever you need to do
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to become successful.
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Discover his driven journey
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from the depths of the ghetto
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to the heights of the studio
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Throughout a self-selected
career spanning over two decades,
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Dre has become one of the most
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influential producers of all time.
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And in recent years,
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Dre's meteoric rise to the top of hip-hop,
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encouraged his entrepreneurial spirit
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to venture into building
his own commercial
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billion dollar business.
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Along with record executive Jimmy Iovine,
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the two founded Beats Electronics,
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a headphone and speaker brand.
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This established Dre's universal influence
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across the corporate
business infrastructure
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of the industry at present.
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And he is now one of the richest rappers
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in the music industry
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with an estimated net
worth of 850 million.
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In the current era of hip-hop,
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no producer is as innovative, as composed
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and as polished as Dr. Dre.
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A self-described perfectionist,
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Dr. Dre creates beats and songs
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that not only glamorize
the gangsta lifestyle,
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but also warn against it.
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Acknowledging hard work
and self-determination
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is the main motivators behind his success.
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Pairing this with drums,
distinct keyboard riffs,
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and a magnificent mix,
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he has built a benchmark
sound that many beat makers
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aim for when mixing down their music.
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Critics have held him
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as one of the most valuable
figures in the hip-hop world
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that aspiring artists should look up to.
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Dre is now using the commercial success
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of his latest album, "Compton,"
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to support and fund a creative center
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in his gang ridden hometown
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that has catapulted him to stardom.
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After 16 years, "Compton," the album,
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replaced the abandoned "Detox" project
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with a rich soundtrack of uproar,
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self-sacrifice, and strong will.
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Inspired by the forthcoming N.W.A. biopic
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that takes Andre Young
back to the area code
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that made his name.
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Well, Dr. Dre's name when he was born
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was Andre Romelle Young.
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He's actually the child of two singers.
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Both his mother and father were singers.
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They split up and when
he was a young boy still,
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he was living with his mother,
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they moved around an awful lot.
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At one point, they
ended up in a very dodgy
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part of Los Angeles called Compton,
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where he was very much exposed
to the kind of gangster life
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that he would later on, of course,
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go on to write about in his music.
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So the first person I
like to thank is my mom.
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I mean, a lot of people don't know this,
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but my mom was pregnant
with me at the age 15.
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Man. She was always told by
family, friends, neighbors,
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or whatever, she's gonna ruin
her life and mine and, um...
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Give me a second.
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So throughout my entire childhood,
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being a success was always
embedded in my head.
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Steering clear
of the gang and gun violence
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that was rife in his hometown.
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The young Dr. Dre eventually
dropped out of school
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to pursue his career as a DJ, rapper,
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and later, the world's most
influential hip-hop producer.
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Dr. Dre's initial flirtation with beats
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started in his local
nightclub "Eve After Dark,"
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which he would often revisit
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to watch DJs and rappers perform live.
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Dr. Dre himself later went
on to become a DJ in the club
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where he also met aspiring
rapper, Antoine Carraby,
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later known as DJ Yella of N.W.A...
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In 1984, they formed a musical group,
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World Class Wreckin' Cru.
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The group would become an icon
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of the electronic hip-hop scene
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that dominated the early
1980s West Coast hip-hop.
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Dre and Yella recorded
several demos in the studio,
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and in their first recording session,
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they recorded a song called "Surgery."
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The release of this first single
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prominently featuring
Dr. Dre on the turntable,
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would also become the group's first hit,
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selling 50,000 copies
within the Compton area.
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Now this is his first ever group.
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This is before N.W.A.,
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and this is called World
Class Wreckin' Cru.
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He's a really young guy,
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he's actually a teenager at the time,
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and in this video you
can see him on the decks
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in like a red, shiny,
almost looks plastic suit.
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The lead singers in gold
Lame with no shirt on,
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dancing around, and they
look like a kind of cheesy,
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tacky version of the Four Tops.
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And it looks very Soul
Train, it looks very dated,
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certainly a far cry from the image
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that he would later project,
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but it's really fun to
see where this global,
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international billionaire
superstar started out.
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♪ Dr. Dre, Dr. Dre, Dr. Dre, Dr ♪
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♪ Bom, bom, bom, bom ♪
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♪ Bom, bom, bom, bom ♪
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♪ Bom, bom, ba bom bom, bom ♪
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♪ Ba Bom bom, bom, bom bom, bom ♪
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♪ Ahh ahh ♪
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Dre in the World Class Wreckin' Cru,
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I never really listened to them
that much, but Dre was like,
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you know, major R&B, and then suddenly,
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he became this guy who
is behind the boards.
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As Dre started performing
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with the world class Wreckin' Cru
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at parties and clubs around
South Central Los Angeles.
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It wasn't long until he started to become
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fully involved in hip-hop.
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In 1986, he met Ice
Cube and the two rappers
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began writing songs for Ruthless Records,
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a label that was established
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by former self confessed
drug dealer, Easy-E,
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and businessman Jerry Heller.
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When Easy tried to give
one of the duo songs,
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"Boyz-n-the-Hood" to HBO,
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a group signed to Ruthless,
and was turned down,
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Easy teamed with Dre
and Cube forming N.W.A.,
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an acronym for Niggas With Attitude.
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With established music producer
Jerry Heller behind them,
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N.W.A. were destined to take
the hip-hop world by storm.
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He had a belief in them
that what they were doing was
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part of the same sort of
rebel rock and roll tradition
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of the artist that he knew
and that he'd grown up with
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and worked with perhaps in some cases.
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And he felt that what they
were doing was important
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and also, felt that there
was money to be made there.
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And you put him alongside
Easy, Andre and Ice Cube
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and Ren, Yella as well,
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and you have something that's greater
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than the sum of its parts.
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They released
their first album in 1987,
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and a year later, Dre hit the
World with real hardcore rap
197
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when he and N.W.A. stamped
onto the music scene
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with their debut studio album,
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"Straight Outta Compton,"
a vicious hardcore record.
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It became an underground hit,
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that received no support
from mainstream radio,
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the press or MTV.
203
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People tend to think of N.W.A.
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as the foundation stone of gangster rap.
205
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They probably weren't the
first people to do that.
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00:09:24,768 --> 00:09:26,441
Ice-T had had a record out before then.
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00:09:26,441 --> 00:09:31,441
Schoolly D over in Philadelphia
had been making records
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that had what we would now
think of as gangster rap content
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00:09:35,440 --> 00:09:37,154
before N.W.A. came about.
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But N.W.A. really took it from being
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something that was off to
one side and in the margins
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and made it a really
huge mainstream thing.
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Rolling
Stone Magazine described
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00:09:46,742 --> 00:09:49,822
the N.W.A. record, as
a hardship documentary
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00:09:49,822 --> 00:09:52,963
of LA Ghetto Life that
includes gang bangs,
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00:09:52,963 --> 00:09:56,150
drive by shootings and police sweeps.
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00:09:56,150 --> 00:09:58,084
The group portrayed themselves as
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underground street reporters
and glamorized street life,
219
00:10:01,492 --> 00:10:03,612
militant resistance to authority
220
00:10:03,612 --> 00:10:05,068
and blatant sexist violence
221
00:10:05,068 --> 00:10:06,636
through their hard hitting lyrics
222
00:10:06,636 --> 00:10:08,993
and provocative performance.
223
00:10:08,993 --> 00:10:12,497
I had some problems with N.W.A.,
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I had some problems with them.
225
00:10:14,137 --> 00:10:19,054
They were the first ones to
use the N word on a rap record,
226
00:10:20,324 --> 00:10:22,148
in the way they used it.
227
00:10:22,148 --> 00:10:26,248
I remember the first time I
heard "Straight Outta Compton,"
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I was shocked. I was totally shocked.
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I couldn't believe anyone would actually
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put that on a record,
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and I didn't realize that
all they were doing was
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00:10:37,627 --> 00:10:40,127
kind of, reprogramming people.
233
00:10:42,895 --> 00:10:44,510
They were, they were ready,
234
00:10:44,510 --> 00:10:47,734
they were determined to reprogram people
235
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into an extreme ghetto mindset.
236
00:10:53,264 --> 00:10:54,540
You are now about to witness
237
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the strength of street knowledge.
238
00:11:05,350 --> 00:11:06,689
♪ Straight outta Compton ♪
239
00:11:06,689 --> 00:11:09,077
♪ Crazy motherfucker named Ice Cube ♪
240
00:11:09,077 --> 00:11:11,189
♪ From the gang called
Niggas With Attitude ♪
241
00:11:11,189 --> 00:11:13,380
♪ When I'm called off, I got a sawed off ♪
242
00:11:13,380 --> 00:11:15,617
♪ Squeeze the trigger and
bodies are hauled off ♪
243
00:11:15,617 --> 00:11:17,969
♪ You too, boy, if ya fuck with me ♪
244
00:11:17,969 --> 00:11:20,289
♪ The police are gonna
have to come and get me ♪
245
00:11:20,289 --> 00:11:22,849
♪ Off yo ass, that's how I'm goin out ♪
246
00:11:22,849 --> 00:11:24,297
Well, the video for
"Straight Outta Compton"
247
00:11:24,297 --> 00:11:26,441
really shows the guys
walking around Compton,
248
00:11:26,441 --> 00:11:27,430
which is where they're from,
249
00:11:27,430 --> 00:11:32,347
and you see Ice Cube, you know,
angry, angry, as per usual,
250
00:11:33,299 --> 00:11:35,860
talking about the police,
come and get us, you know,
251
00:11:35,860 --> 00:11:37,700
and just being really angry.
252
00:11:37,700 --> 00:11:39,617
You see a map of Compton at one point
253
00:11:39,617 --> 00:11:41,257
where they're kind of
showing their neighborhood,
254
00:11:41,257 --> 00:11:42,521
they're proud of their neighborhood.
255
00:11:42,521 --> 00:11:45,969
Despite the fact that Compton
has a terrible reputation
256
00:11:45,969 --> 00:11:48,572
in terms of crime and and poverty.
257
00:11:48,572 --> 00:11:51,441
These guys are saying,
"there's more to it than that,
258
00:11:51,441 --> 00:11:54,060
and we're from Compton
and we're proud of it."
259
00:11:54,060 --> 00:11:55,609
And it's a very low budget video.
260
00:11:55,609 --> 00:11:56,640
I mean, you see them basically
261
00:11:56,640 --> 00:11:58,260
walking around their neighborhood.
262
00:11:58,260 --> 00:12:00,490
It doesn't look like there's
a high production value
263
00:12:00,490 --> 00:12:02,267
on this yet. But you have to remember,
264
00:12:02,267 --> 00:12:04,639
the guys weren't massive, huge,
265
00:12:04,639 --> 00:12:08,467
international, multi selling
artists at this point yet.
266
00:12:08,467 --> 00:12:09,866
After releasing the single
267
00:12:09,866 --> 00:12:11,092
"Straight Outta Compton,"
268
00:12:11,092 --> 00:12:12,800
N.W.A. went on to release
269
00:12:12,800 --> 00:12:15,718
one of their most notorious
hits, "Fuck The Police,"
270
00:12:15,718 --> 00:12:18,410
which explored the political
tension between black youth
271
00:12:18,410 --> 00:12:22,183
and police officials, and
was an instant success.
272
00:12:22,183 --> 00:12:23,620
The song provoked the FBI
273
00:12:23,620 --> 00:12:25,840
to write to N.W.A.'s record company
274
00:12:25,840 --> 00:12:28,520
about the lyrics expressing disapproval
275
00:12:28,520 --> 00:12:31,897
and arguing that the song
misrepresented police.
276
00:12:31,897 --> 00:12:33,259
The widespread attention triggered
277
00:12:33,259 --> 00:12:35,766
by the song's controversial content
278
00:12:35,766 --> 00:12:39,389
was indicative of the group's
growing universal popularity.
279
00:12:39,389 --> 00:12:42,797
The music, the lyrics,
the attitude of this band
280
00:12:42,797 --> 00:12:44,566
at that time was angry.
281
00:12:44,566 --> 00:12:46,747
It was angry, it was frustrated,
282
00:12:46,747 --> 00:12:48,427
and it was against the system.
283
00:12:48,427 --> 00:12:50,995
And this was the first
time that we saw such
284
00:12:50,995 --> 00:12:54,784
blatant anti-establishment
in the mainstream.
285
00:12:54,784 --> 00:12:58,086
In fact, there was virtually
no radio play for this band
286
00:12:58,086 --> 00:12:59,568
at the very beginning,
because radio stations
287
00:12:59,568 --> 00:13:01,134
were afraid to play these songs.
288
00:13:01,134 --> 00:13:03,347
There were so many curse words,
289
00:13:03,347 --> 00:13:05,435
and other things that were
deemed to be dangerous.
290
00:13:05,435 --> 00:13:07,728
They didn't dare put it on their playlist,
291
00:13:07,728 --> 00:13:11,126
but despite that, the
public went mad for it.
292
00:13:11,126 --> 00:13:12,788
They became massively successful.
293
00:13:12,788 --> 00:13:15,211
And I think the song "Express Yourself,"
294
00:13:15,211 --> 00:13:17,120
even though if you watch the video,
295
00:13:17,120 --> 00:13:19,051
what you're seeing is
people expressing themselves
296
00:13:19,051 --> 00:13:21,755
through crime and, you know,
running from the police,
297
00:13:21,755 --> 00:13:25,062
not necessarily a model of good society,
298
00:13:25,062 --> 00:13:27,375
but if you listen to the lyrics,
299
00:13:27,375 --> 00:13:29,104
it talks about not doing drugs,
300
00:13:29,104 --> 00:13:31,015
it talks about causes brain damage.
301
00:13:31,015 --> 00:13:33,440
It talks about expressing yourself.
302
00:13:33,440 --> 00:13:36,973
It is, I believe it's a very
positive message in some ways
303
00:13:36,973 --> 00:13:39,861
because it's encouraging, in this case,
304
00:13:39,861 --> 00:13:43,622
most likely young black people
in difficult neighborhoods
305
00:13:43,622 --> 00:13:46,229
where there's racial tension and poverty
306
00:13:46,229 --> 00:13:49,588
to express themselves and in a way,
307
00:13:49,588 --> 00:13:52,303
finding an outlet through
outlet through music,
308
00:13:52,303 --> 00:13:55,503
which would be something as
an alternative to the crime
309
00:13:55,503 --> 00:13:58,258
and the gangs that they
see all around them.
310
00:13:58,258 --> 00:14:02,395
In the video for "Express
Yourself," you see the members
311
00:14:02,395 --> 00:14:04,880
of the group kind of
running from the police
312
00:14:04,880 --> 00:14:09,150
and you see what's going on
is not really a happy picture,
313
00:14:09,150 --> 00:14:10,702
but what you should understand,
314
00:14:10,702 --> 00:14:12,175
and I think what they're
trying to show the world
315
00:14:12,175 --> 00:14:14,967
is that this is their
reality. This is their life.
316
00:14:14,967 --> 00:14:17,745
And for young people growing
up in these neighborhoods,
317
00:14:17,745 --> 00:14:20,728
this is what they see every day.
318
00:14:25,827 --> 00:14:28,563
♪ All you got to do
now, express yourself ♪
319
00:14:28,563 --> 00:14:30,875
♪ I'm expressin' with
my full capabilities ♪
320
00:14:30,875 --> 00:14:33,384
♪ And now I'm livin' in
correctional facilities ♪
321
00:14:33,384 --> 00:14:36,144
♪ 'Cause some don't agree
with how I do this ♪
322
00:14:36,144 --> 00:14:38,392
♪ I get straight,
meditate like a Buddhist ♪
323
00:14:38,392 --> 00:14:40,912
♪ I'm droppin' flavor, my
behavior is hereditary ♪
324
00:14:40,912 --> 00:14:43,213
♪ But my technique is very necessary ♪
325
00:14:43,213 --> 00:14:46,291
♪ Blame it on Ice Cube,
because he says it gets funky ♪
326
00:14:46,291 --> 00:14:48,166
♪ When you got a subject and a predicate ♪
327
00:14:48,166 --> 00:14:49,597
Although
"Straight Outta Compton"
328
00:14:49,597 --> 00:14:52,058
brought blockbuster success to N.W.A.,
329
00:14:52,058 --> 00:14:54,106
all was not well within the group.
330
00:14:54,106 --> 00:14:57,194
The famous point at
which the group basically
331
00:14:57,194 --> 00:14:58,352
starts to disintegrate
332
00:14:58,352 --> 00:15:00,109
is when Cube is presented with a contract
333
00:15:00,109 --> 00:15:03,117
and a check for a six figure sum
334
00:15:03,117 --> 00:15:05,592
that he can cash when
he signs the contract
335
00:15:05,592 --> 00:15:07,192
and he decides not to sign the contract
336
00:15:07,192 --> 00:15:09,773
and then other people get involved.
337
00:15:09,773 --> 00:15:14,273
Cube begins to use N.W.A.'s
press agent as his manager
338
00:15:15,192 --> 00:15:18,864
and extricates himself
from the group situation.
339
00:15:18,864 --> 00:15:21,119
Cube departed in late 1989
340
00:15:21,119 --> 00:15:23,733
amid many financial disagreements,
341
00:15:23,733 --> 00:15:26,661
although Easy seemed to
be the undisputed leader
342
00:15:26,661 --> 00:15:28,263
following cube's departure,
343
00:15:28,263 --> 00:15:31,512
the music production was in Dre's hands.
344
00:15:31,512 --> 00:15:34,933
N.W.A. went on to release
another record without Ice Cube,
345
00:15:34,933 --> 00:15:37,314
but was N.W.A. still the same
346
00:15:37,314 --> 00:15:39,354
without their lyrical mastermind.
347
00:15:39,354 --> 00:15:42,626
They made that record without Ice Cube
348
00:15:42,626 --> 00:15:46,368
and that put paid to their career. It did.
349
00:15:46,368 --> 00:15:51,201
I reviewed that record and
man, I gave it three out of 10,
350
00:15:53,528 --> 00:15:57,920
and in retrospect I
wasn't fair, but you know,
351
00:15:57,920 --> 00:16:01,337
it had some really horrible tracks on it.
352
00:16:02,496 --> 00:16:06,737
"Findum, Fuckum & Flee,"
you know, things like that.
353
00:16:06,737 --> 00:16:10,237
A track about the killing of a prostitute,
354
00:16:11,757 --> 00:16:13,586
all sorts of things like that.
355
00:16:13,586 --> 00:16:16,839
They really, you know, they thought,
356
00:16:16,839 --> 00:16:19,815
"okay, we've done 'Straight Outta Compton'
357
00:16:19,815 --> 00:16:23,648
and Ice Cubes left. Oh,
we're up shit's creek,
358
00:16:25,492 --> 00:16:26,853
what can we do?
359
00:16:26,853 --> 00:16:30,687
We're going to push the
envelope out further."
360
00:16:30,687 --> 00:16:32,246
And they did.
361
00:16:32,246 --> 00:16:36,225
And it was terrible,
at the time to hear it.
362
00:16:36,225 --> 00:16:39,725
But now, if you listen to that record now,
363
00:16:41,522 --> 00:16:44,129
it's a classic record.
364
00:16:44,129 --> 00:16:45,879
We can thank Dr. Dre.
365
00:16:46,789 --> 00:16:50,217
On both the 1990
EP, "100 Miles And Runnin'"
366
00:16:50,217 --> 00:16:53,189
and the 1991 album, "Niggaz4Life."
367
00:16:53,189 --> 00:16:56,307
Dre produced dense, funky sonic landscapes
368
00:16:56,307 --> 00:17:00,242
that still kept N.W.A.
at the top of the charts.
369
00:17:00,242 --> 00:17:04,044
While the group was at the
peak of its popularity in 1991,
370
00:17:04,044 --> 00:17:06,605
Dre began to make efforts
to leave the crew,
371
00:17:06,605 --> 00:17:09,741
especially after he was charged
with assaulting Dee Barnes.
372
00:17:09,741 --> 00:17:12,820
In 1991, Dr. Dre was
at a music industry party
373
00:17:12,820 --> 00:17:16,288
when he assaulted a female
television journalist
374
00:17:16,288 --> 00:17:17,388
with Fox News.
375
00:17:17,388 --> 00:17:21,980
He didn't like the way she
reported Ice Cubes leaving N.W.A.
376
00:17:21,980 --> 00:17:24,849
He didn't like what she
said, and according to her,
377
00:17:24,849 --> 00:17:27,681
he grabbed her and slammed
her face against a wall
378
00:17:27,681 --> 00:17:29,923
several times near a stairwell.
379
00:17:29,923 --> 00:17:34,085
Later on, a very unapologetic
Dr. Dre at the time said,
380
00:17:34,085 --> 00:17:37,026
he like fucking threw her down the stairs.
381
00:17:37,026 --> 00:17:39,677
It was an aggressive, unacceptable
382
00:17:39,677 --> 00:17:41,718
display of violence towards women,
383
00:17:41,718 --> 00:17:43,417
that Dr. Dre would later go on to say
384
00:17:43,417 --> 00:17:45,268
that he deeply regretted.
385
00:17:45,268 --> 00:17:47,492
But unfortunately, there
were several incidences
386
00:17:47,492 --> 00:17:49,980
of violence against women by Dr. Dre
387
00:17:49,980 --> 00:17:52,294
around this time in his career.
388
00:17:52,294 --> 00:17:54,598
A former girlfriend, a singer Michel'le
389
00:17:54,598 --> 00:17:57,366
accused him of physical abuse
during their time together.
390
00:17:57,366 --> 00:17:59,785
And a former label mate, called Tairrie B
391
00:17:59,785 --> 00:18:03,483
also claimed that he assaulted
her at a post Grammy party.
392
00:18:03,483 --> 00:18:06,401
So there were several incidences
393
00:18:06,401 --> 00:18:08,891
where Dr. Dre was accused
of violence towards women.
394
00:18:08,891 --> 00:18:09,974
And I think the fact that
395
00:18:09,974 --> 00:18:12,526
this wasn't shown in the
film "Street Outta Compton"
396
00:18:12,526 --> 00:18:14,126
caused a fair amount of controversy,
397
00:18:14,126 --> 00:18:15,273
particularly from women's groups
398
00:18:15,273 --> 00:18:18,261
who felt that it had been
whitewashed from the story,
399
00:18:18,261 --> 00:18:20,502
and as if in some way excused.
400
00:18:20,502 --> 00:18:23,741
Dr. Dre has been very
public and very contrite
401
00:18:23,741 --> 00:18:26,418
in recent days, actually recent months,
402
00:18:26,418 --> 00:18:28,867
where he has said very
publicly and in magazines
403
00:18:28,867 --> 00:18:31,688
like "Rolling Stone" and
also in the "New York Times,"
404
00:18:31,688 --> 00:18:33,803
how much he deeply regrets what happened,
405
00:18:33,803 --> 00:18:36,158
how he's no longer the man he was,
406
00:18:36,158 --> 00:18:38,856
and how he will remember
for the rest of his life,
407
00:18:38,856 --> 00:18:40,898
the mistakes he made in his past.
408
00:18:40,898 --> 00:18:44,341
There's no question that
Dr. Dre is not the man
409
00:18:44,341 --> 00:18:46,482
that did those things, but unfortunately,
410
00:18:46,482 --> 00:18:49,899
they very much are a part of his history.
411
00:18:51,042 --> 00:18:52,109
After the controversy
412
00:18:52,109 --> 00:18:54,562
of Dr. Dre's abuse had been exposed,
413
00:18:54,562 --> 00:18:58,830
N.W.A. hit the headlines
with yet more negative press.
414
00:18:58,830 --> 00:19:00,263
Over the next few years,
415
00:19:00,263 --> 00:19:03,712
Dre and Easy engaged in
a highly publicized feud,
416
00:19:03,712 --> 00:19:04,869
which included both rappers
417
00:19:04,869 --> 00:19:08,333
attacking each other on their solo albums.
418
00:19:08,333 --> 00:19:10,539
Dre left N.W.A. in 1992
419
00:19:10,539 --> 00:19:12,096
and paired up with Suge Knight
420
00:19:12,096 --> 00:19:14,559
to create Death Row Records label.
421
00:19:14,559 --> 00:19:17,772
According to legend,
Knight held N.W.A.s manager
422
00:19:17,772 --> 00:19:19,831
at gunpoint and threatened to kill him
423
00:19:19,831 --> 00:19:22,710
if he refused to let
Dre out of his contract.
424
00:19:22,710 --> 00:19:24,889
Dr. Dre felt gangs to rap was over.
425
00:19:24,889 --> 00:19:27,111
He felt like that kind of angry,
426
00:19:27,111 --> 00:19:30,194
frustrated theme had come to a close.
427
00:19:31,223 --> 00:19:32,751
He wanted to do something different.
428
00:19:32,751 --> 00:19:34,939
The members of N.W.A. disagreed with him
429
00:19:34,939 --> 00:19:36,649
and they parted ways.
430
00:19:36,649 --> 00:19:39,555
When Dr. Dre went over
to Suge Knight's label,
431
00:19:39,555 --> 00:19:43,513
he started G-funk, which was
a really different sound.
432
00:19:43,513 --> 00:19:47,234
It always had a much stronger
melody and one or two notes
433
00:19:47,234 --> 00:19:49,505
that would kind of repeat
all the way through.
434
00:19:49,505 --> 00:19:52,993
It wasn't so much shouting
and it was more almost
435
00:19:52,993 --> 00:19:55,022
kind of singing and it was certainly more
436
00:19:55,022 --> 00:19:57,654
musically based than the other was.
437
00:19:57,654 --> 00:20:00,043
But additionally, it
wasn't quite so angry.
438
00:20:00,043 --> 00:20:01,299
You know, you had songs like,
439
00:20:01,299 --> 00:20:03,718
"Nuthin' but a 'G' Thang"
and "California Love,"
440
00:20:03,718 --> 00:20:06,551
which are actually positive uplifting.
441
00:20:06,551 --> 00:20:09,260
"California love" is like
an anthem to California.
442
00:20:09,260 --> 00:20:11,591
And these were early
songs that Dre produced
443
00:20:11,591 --> 00:20:13,924
in that kind of G-funk vibe.
444
00:20:15,500 --> 00:20:16,950
His debuted "The Chronic,"
445
00:20:16,950 --> 00:20:18,988
instantly became the overarching force
446
00:20:18,988 --> 00:20:20,630
in mid nineties hip-hop.
447
00:20:20,630 --> 00:20:23,286
Most rap records started
to then imitated sound
448
00:20:23,286 --> 00:20:25,233
and his productions for Snoop Doggy Dogg
449
00:20:25,233 --> 00:20:27,833
and Blackstreet were instant massive hits.
450
00:20:27,833 --> 00:20:29,617
One thing that you can't
take away from "The Chronic,"
451
00:20:29,617 --> 00:20:33,673
is that it took a sound and
made it hugely successful,
452
00:20:33,673 --> 00:20:35,720
popularized it globally,
453
00:20:35,720 --> 00:20:38,694
and it did have a
transformative impact on hip-hop
454
00:20:38,694 --> 00:20:39,784
that was to follow.
455
00:20:39,784 --> 00:20:41,778
It's generally regarded as the record
456
00:20:41,778 --> 00:20:45,188
that marks the end of
hip-hop's Golden Age.
457
00:20:45,188 --> 00:20:49,162
Some people feel that the
Golden Age begins in about 1987
458
00:20:49,162 --> 00:20:52,244
in New York with certain
records that that established
459
00:20:52,244 --> 00:20:55,000
a gritty sound based on James Brown
460
00:20:55,000 --> 00:20:57,122
and similar funk samples.
461
00:20:57,122 --> 00:21:00,206
And that the, this period of the music
462
00:21:00,206 --> 00:21:01,874
sort of mushrooming creativity.
463
00:21:01,874 --> 00:21:04,530
Where there's constant
evolution and constant changes
464
00:21:04,530 --> 00:21:08,690
in lyrics, styles, production techniques,
465
00:21:08,690 --> 00:21:11,156
attitudes to the way the music is made.
466
00:21:11,156 --> 00:21:14,739
That kind of reaches
its zenith in in 1992,
467
00:21:16,756 --> 00:21:20,606
at which "The Chronic" marks
the sort of the end point
468
00:21:20,606 --> 00:21:23,244
at which hip-hop is established now
469
00:21:23,244 --> 00:21:25,911
as a mainstream pop music genre.
470
00:21:26,865 --> 00:21:30,638
And the emphasis tends to
shift away a little bit
471
00:21:30,638 --> 00:21:34,932
from this urge to create
something new and dynamic
472
00:21:34,932 --> 00:21:36,973
and forward moving all the time
473
00:21:36,973 --> 00:21:40,033
and starts to become more
about an industry capitalizing
474
00:21:40,033 --> 00:21:42,001
on what it knows it already can sell.
475
00:21:42,001 --> 00:21:46,964
On "The chronic," he had
all the south central rappers
476
00:21:46,964 --> 00:21:50,761
who mattered at the time, on the record.
477
00:21:50,761 --> 00:21:52,846
In the spring of 1992,
478
00:21:52,846 --> 00:21:55,924
Dre released his first
solo single, "Deep Cover,"
479
00:21:55,924 --> 00:21:58,427
a record that was going to
leave an indelible print
480
00:21:58,427 --> 00:22:00,302
on the G-funk sound.
481
00:22:00,302 --> 00:22:02,857
It cemented the launch
of a strong collaboration
482
00:22:02,857 --> 00:22:04,958
with rapper Snoop Doggy Dogg,
483
00:22:04,958 --> 00:22:08,617
who Dre discovered through
his stepbrother Warren G.
484
00:22:08,617 --> 00:22:11,753
Thanks to the singles, "Nuthin'
but a "G" Thang," "Dre Day,"
485
00:22:11,753 --> 00:22:13,753
as well as the release
of his collaboration
486
00:22:13,753 --> 00:22:16,073
with Tupac on "California Love."
487
00:22:16,073 --> 00:22:19,459
Dre was now the number one
producer in the industry.
488
00:22:19,459 --> 00:22:20,654
The video for "California Love,"
489
00:22:20,654 --> 00:22:23,233
which of course features
Tupac Shakur as well,
490
00:22:23,233 --> 00:22:25,422
shows Dre and Tupac in these kind of
491
00:22:25,422 --> 00:22:28,140
metallic leather ensembles,
492
00:22:28,140 --> 00:22:33,018
which looks very "Mad Max" and
kind of apocalyptic in style.
493
00:22:33,018 --> 00:22:36,310
And you see them singing
about, really California,
494
00:22:36,310 --> 00:22:37,667
which is where they're both from,
495
00:22:37,667 --> 00:22:39,060
and they talk about every part.
496
00:22:39,060 --> 00:22:42,363
They talk about San Diego to
the Bay, meaning San Francisco,
497
00:22:42,363 --> 00:22:46,744
and they talk about the kind
of the way California parties.
498
00:22:46,744 --> 00:22:51,634
♪ In the city, the city of Compton ♪
499
00:22:51,634 --> 00:22:56,634
♪ We keep it rockin', we keep it rockin' ♪
500
00:22:57,047 --> 00:23:00,266
♪ Now let me welcome everybody
to the Wild Wild West ♪
501
00:23:00,266 --> 00:23:02,775
♪ A state that's untouchable
like Eliot Ness ♪
502
00:23:02,775 --> 00:23:05,455
♪ The track hits your eardrum
like a slug to your chest ♪
503
00:23:05,455 --> 00:23:07,984
♪ Pack a vest for your
Jimmy in the city of sex ♪
504
00:23:07,984 --> 00:23:10,877
♪ We in that sunshine state
where the bomb-ass hemp be ♪
505
00:23:10,877 --> 00:23:13,418
♪ The state where you never
find a dance floor empty ♪
506
00:23:13,418 --> 00:23:15,986
♪ And pimps be on a
mission for them greens ♪
507
00:23:15,986 --> 00:23:18,951
♪ Lean mean money-making-machines
servin' fiends ♪
508
00:23:18,951 --> 00:23:21,993
Dre directed several of the videos
509
00:23:21,993 --> 00:23:23,433
for the singles from "The Chronic."
510
00:23:23,433 --> 00:23:26,232
"Nuthin' but a "G" Thang"
was a very influential video.
511
00:23:26,232 --> 00:23:27,814
It was the perfect video for the track.
512
00:23:27,814 --> 00:23:30,785
It just shows a bunch of guys hanging out,
513
00:23:30,785 --> 00:23:32,225
having a party in a good time
514
00:23:32,225 --> 00:23:33,550
because that's what the song's about.
515
00:23:33,550 --> 00:23:34,427
I think one of the things
516
00:23:34,427 --> 00:23:36,498
that gets missed about that record,
517
00:23:36,498 --> 00:23:38,589
and one of the things
that struck me at the time
518
00:23:38,589 --> 00:23:41,372
was that in many respects that was the,
519
00:23:41,372 --> 00:23:44,321
the Black American equivalent
of what Kurt Cobain was doing
520
00:23:44,321 --> 00:23:46,361
with "Smells Like Teen
Spirit" for White America.
521
00:23:46,361 --> 00:23:50,702
it's not a record that
says, "you should try
522
00:23:50,702 --> 00:23:52,972
and live this life
because it's really cool."
523
00:23:52,972 --> 00:23:54,305
It's just a record that says,
524
00:23:54,305 --> 00:23:55,844
"here's the life we're living."
525
00:23:55,844 --> 00:23:59,594
And the video for G Thang
reinforced those themes
526
00:23:59,594 --> 00:24:01,143
of the lyrics of the song.
527
00:24:01,143 --> 00:24:03,895
It's aimless. It's directionless,
528
00:24:03,895 --> 00:24:05,570
but everyone seems to
be having a good time
529
00:24:05,570 --> 00:24:08,731
despite the relative accrual of wealth.
530
00:24:08,731 --> 00:24:11,643
It was very down home, it was very earthy.
531
00:24:11,643 --> 00:24:14,971
It wasn't particularly something
that you would choose to
532
00:24:14,971 --> 00:24:18,160
pattern your own life on,
but it was kind of saying,
533
00:24:18,160 --> 00:24:20,741
"if this is what you've got,
then isn't that enough?"
534
00:24:20,741 --> 00:24:22,471
And that was quite a positive thing.
535
00:24:22,471 --> 00:24:25,863
Quite an empowering thing for
people to hear and to see.
536
00:24:25,863 --> 00:24:28,933
♪ Yeah and that's realer
than Real-Deal Holyfield ♪
537
00:24:28,933 --> 00:24:31,442
♪ And now you hookers and
hoes know how I feel ♪
538
00:24:31,442 --> 00:24:33,922
♪ Well, if it's good enough to
get broke off a proper chunk ♪
539
00:24:33,922 --> 00:24:36,461
♪ I'll take a small piece of
some of that funky stuff ♪
540
00:24:36,461 --> 00:24:39,028
♪ It's like this and like
that and like this and a ♪
541
00:24:39,028 --> 00:24:41,421
♪ It's like that and like
this and like that and a ♪
542
00:24:41,421 --> 00:24:44,184
♪ It's like this and like
that and like this and a ♪
543
00:24:44,184 --> 00:24:46,304
♪ Dre, creep to the mic like a phantom ♪
544
00:24:46,304 --> 00:24:49,015
♪ Well, I'm peepin' and I'm
creepin' and I'm creepin' ♪
545
00:24:49,015 --> 00:24:51,800
♪ But I damn near got caught
'cause my beeper kept beepin' ♪
546
00:24:51,800 --> 00:24:54,589
Dr. Dre is a fantastic,
phenomenal producer
547
00:24:54,589 --> 00:24:56,902
and one of his greatest skills
548
00:24:56,902 --> 00:24:58,706
is his ability to talent spot.
549
00:24:58,706 --> 00:25:02,421
Dre discovered Snoop Dogg
and turned him really into
550
00:25:02,421 --> 00:25:05,157
the mega global superstar that he became,
551
00:25:05,157 --> 00:25:07,629
"Nuthin' but a "G"
Thang" really highlights
552
00:25:07,629 --> 00:25:11,792
Snoop's breathy, almost
kind of lyrical voice
553
00:25:11,792 --> 00:25:14,312
and the way he raps and rhymes.
554
00:25:14,312 --> 00:25:18,588
And Dre saw innately that he
was onto some superstar talent
555
00:25:18,588 --> 00:25:21,902
and highlighted that in the song.
556
00:25:21,902 --> 00:25:24,048
When Dre found Snoop,
557
00:25:24,048 --> 00:25:28,163
he obviously understood
that here was, potentially,
558
00:25:28,163 --> 00:25:31,465
somebody who could really
take the idea of gangster rap
559
00:25:31,465 --> 00:25:33,643
and translate it to a much wider audience.
560
00:25:33,643 --> 00:25:36,132
There was something about
Snoop as a character,
561
00:25:36,132 --> 00:25:38,385
as a personality that you
can hear on the records,
562
00:25:38,385 --> 00:25:40,460
even in the way that he rapped
563
00:25:40,460 --> 00:25:42,062
right at the beginning of his career.
564
00:25:42,062 --> 00:25:44,643
Very sing-songy, very lilting.
565
00:25:44,643 --> 00:25:47,305
He came across in a very engaging,
566
00:25:47,305 --> 00:25:49,385
very innocent sounding kind of a way.
567
00:25:49,385 --> 00:25:51,648
Yeah, he was talking
about some really dark
568
00:25:51,648 --> 00:25:53,398
and difficult things.
569
00:25:54,287 --> 00:25:56,454
Dre understood intuitively
570
00:25:57,420 --> 00:25:59,791
exactly what Snoop would
be able to achieve.
571
00:25:59,791 --> 00:26:02,279
And you put that voice and that style
572
00:26:02,279 --> 00:26:05,117
along with Dre's approach
to music at the time,
573
00:26:05,117 --> 00:26:06,819
and you've got a very potent combination.
574
00:26:06,819 --> 00:26:08,544
And the two of them together made records
575
00:26:08,544 --> 00:26:13,544
that were obviously always
likely to achieve wide appeal,
576
00:26:13,795 --> 00:26:16,414
but they took something that
in terms of its content,
577
00:26:16,414 --> 00:26:18,302
what was very challenging
and very difficult
578
00:26:18,302 --> 00:26:22,572
and they made it into pop music,
and that was unprecedented.
579
00:26:22,572 --> 00:26:26,293
I interviewed Dr. Dre
himself on the tour bus
580
00:26:26,293 --> 00:26:30,043
on the way to the concert
at Brixton Academy.
581
00:26:31,500 --> 00:26:34,500
And Dr. Dre, he was more forthright.
582
00:26:36,468 --> 00:26:37,801
He's like, boom.
583
00:26:39,282 --> 00:26:42,801
Even though on the bus to, he too,
584
00:26:42,801 --> 00:26:47,735
while he was trying to talk
in a forthright manner,
585
00:26:47,735 --> 00:26:51,484
the others, you know, it
wasn't just Snoop Dogg,
586
00:26:51,484 --> 00:26:53,941
it was a whole load of Death Row people
587
00:26:53,941 --> 00:26:56,815
and people affiliated with them.
588
00:26:56,815 --> 00:26:59,612
They were really merciless.
589
00:26:59,612 --> 00:27:02,561
I think they were trying
to put Dr. Dre off
590
00:27:02,561 --> 00:27:06,847
so he he would say something out of color,
591
00:27:06,847 --> 00:27:09,985
they wanted them to talk about women.
592
00:27:09,985 --> 00:27:14,266
Let's just put it nicely, women.
593
00:27:14,266 --> 00:27:17,575
that's what they want, because
of the nature of the albums.
594
00:27:17,575 --> 00:27:22,466
They wanted it to be as realistic
in that sense as possible,
595
00:27:22,466 --> 00:27:26,615
as if the actual characters on the record
596
00:27:26,615 --> 00:27:29,373
are the same as their projections.
597
00:27:29,373 --> 00:27:31,399
They're not, they're not.
598
00:27:31,399 --> 00:27:35,316
Dre's really chill. And
Snoop Dogg, too. Chill.
599
00:27:37,991 --> 00:27:39,253
Not only did he produce
600
00:27:39,253 --> 00:27:41,882
Snoop's 1993 debut, "Doggystyle,"
601
00:27:41,882 --> 00:27:44,642
but he orchestrated
several film soundtracks
602
00:27:44,642 --> 00:27:46,008
and helmed hit records,
603
00:27:46,008 --> 00:27:48,976
such as Black Street's "No
Diggity," among others,
604
00:27:48,976 --> 00:27:51,304
including a hit reunion with Ice Cube,
605
00:27:51,304 --> 00:27:53,387
"Natural Born Killaz."
606
00:27:53,387 --> 00:27:56,681
During this entire time,
Dre released no new records,
607
00:27:56,681 --> 00:27:58,538
but he didn't need to.
608
00:27:58,538 --> 00:28:00,518
All of Death Row was under his control
609
00:28:00,518 --> 00:28:04,737
and most of his peers imitated his style.
610
00:28:04,737 --> 00:28:08,721
The Death Row dynasty held
strong until the spring of 1996,
611
00:28:08,721 --> 00:28:11,902
when Dre grew frustrated with
Knight's aggressive ways.
612
00:28:11,902 --> 00:28:15,942
Dre left the label in the summer
of 1996 to form Aftermath,
613
00:28:15,942 --> 00:28:19,301
when he declared that
gangster rap was dead.
614
00:28:19,301 --> 00:28:20,901
While he was the target of many taunts
615
00:28:20,901 --> 00:28:23,143
from his former Death Row colleagues,
616
00:28:23,143 --> 00:28:27,050
their sales slipped by 1997
and Knight was imprisoned
617
00:28:27,050 --> 00:28:30,460
on racketeering charges
by the end of the year.
618
00:28:30,460 --> 00:28:33,209
Dre's first various
artist compilation album,
619
00:28:33,209 --> 00:28:35,468
"Dr. Dre Presents: The Aftermath,"
620
00:28:35,468 --> 00:28:37,588
received considerable media attention,
621
00:28:37,588 --> 00:28:39,429
but the record did not
have the same impact
622
00:28:39,429 --> 00:28:42,131
as his hit single "Been There Done That."
623
00:28:42,131 --> 00:28:44,809
Even though the album
wasn't a massive hit,
624
00:28:44,809 --> 00:28:47,567
the collapse of Death row in 1997
625
00:28:47,567 --> 00:28:51,878
proved that Dre's instincts
were correct at the time.
626
00:28:51,878 --> 00:28:55,086
The turning point for
Aftermath came in 1998
627
00:28:55,086 --> 00:28:57,068
when Jimmy Iovine, the head of Aftermaths
628
00:28:57,068 --> 00:29:01,222
parent label Interscope,
suggested that Dre signed Eminem,
629
00:29:01,222 --> 00:29:02,964
a white rapper from Detroit.
630
00:29:02,964 --> 00:29:04,047
Well one of the best stories
631
00:29:04,047 --> 00:29:06,374
I think about Dre and
Eminem's collaboration
632
00:29:06,374 --> 00:29:07,724
was at the very beginning,
633
00:29:07,724 --> 00:29:10,996
the first time that Eminem
actually came into the studio,
634
00:29:10,996 --> 00:29:14,214
Dre had called in some
of his friends to hear
635
00:29:14,214 --> 00:29:16,348
this new guy that he had talent spotted
636
00:29:16,348 --> 00:29:18,556
and wanted them to take a listen to.
637
00:29:18,556 --> 00:29:20,250
Eminem walked in at the time
638
00:29:20,250 --> 00:29:23,950
and didn't really look
the part to say the least.
639
00:29:23,950 --> 00:29:26,504
At the time, Marshall
Mathers had no money.
640
00:29:26,504 --> 00:29:29,035
He'd been wearing an
outfit like a jumpsuit,
641
00:29:29,035 --> 00:29:31,824
which was bright yellow
that he'd been given
642
00:29:31,824 --> 00:29:33,216
by some promotional company.
643
00:29:33,216 --> 00:29:34,856
Had no money to buy any other clothes,
644
00:29:34,856 --> 00:29:38,645
so had been wearing it for
like a week. The same ensemble.
645
00:29:38,645 --> 00:29:40,883
He stunk, he looked ridiculous.
646
00:29:40,883 --> 00:29:41,825
One of the guys sitting there
647
00:29:41,825 --> 00:29:43,275
said he looked like Tweety Bird
648
00:29:43,275 --> 00:29:44,745
and they were all laughing at him.
649
00:29:44,745 --> 00:29:48,414
These were really serious rap producers
650
00:29:48,414 --> 00:29:49,844
who thought he looked like a joke.
651
00:29:49,844 --> 00:29:50,924
They called him Tweety Bird.
652
00:29:50,924 --> 00:29:54,283
But as soon as Eminem went behind the mic,
653
00:29:54,283 --> 00:29:56,252
got in the studio and started rapping,
654
00:29:56,252 --> 00:29:58,780
you could have heard a
pin drop in that room.
655
00:29:58,780 --> 00:30:01,262
The guys were all like, "whoa!"
656
00:30:01,262 --> 00:30:04,612
And they immediately recognized
the incredible talent
657
00:30:04,612 --> 00:30:06,216
that Dr. Dre had spotted.
658
00:30:06,216 --> 00:30:07,049
When you first met.
659
00:30:07,049 --> 00:30:08,238
This is a question for both of you.
660
00:30:08,238 --> 00:30:12,126
What did you think of
each other, honestly?
661
00:30:12,126 --> 00:30:14,876
I thought he was a fuckin' dick
662
00:30:17,244 --> 00:30:20,103
and he probably thought worse of me.
663
00:30:20,103 --> 00:30:23,102
I thought he was, I
thought he was Tweety Bird.
664
00:30:25,047 --> 00:30:26,848
- No, 'cause he had this real-
- Fuck you.
665
00:30:26,848 --> 00:30:30,512
He had this real bright
fuckin' yellow sweatsuit on.
666
00:30:30,512 --> 00:30:31,931
Man, if I hear one more thing
667
00:30:31,931 --> 00:30:34,348
about that goddamn sweatsuit.
668
00:30:35,275 --> 00:30:39,081
I had this yellow outfit
on when I first met Dre,
669
00:30:39,081 --> 00:30:40,809
it was like this outfit
670
00:30:40,809 --> 00:30:42,873
that a clothing company had given me.
671
00:30:42,873 --> 00:30:46,581
And I didn't have money like
some people had at the time,
672
00:30:48,359 --> 00:30:51,677
you know, so I was going
on a week wearing it,
673
00:30:51,677 --> 00:30:55,166
so it was actually turning kind of green,
674
00:30:55,166 --> 00:30:58,918
but he called me a
banana when he met me so,
675
00:30:58,918 --> 00:31:00,668
it was on from there.
676
00:31:01,562 --> 00:31:02,930
Dre produced three songs
677
00:31:02,930 --> 00:31:04,360
and provided vocals for two
678
00:31:04,360 --> 00:31:07,579
on Eminem's successful and
controversial debut album,
679
00:31:07,579 --> 00:31:10,662
"The Slim Shady" LP released in 1999.
680
00:31:11,679 --> 00:31:14,642
The Dr. Dre produced lead
single from that album,
681
00:31:14,642 --> 00:31:17,198
"My Name Is," brought
Eminem to public attention
682
00:31:17,198 --> 00:31:18,556
for the first time.
683
00:31:18,556 --> 00:31:22,036
"Hi, my name is." How'd you
come up with that concept?
684
00:31:22,036 --> 00:31:24,825
I
figured like my name was,
685
00:31:24,825 --> 00:31:27,157
and then I came up with it.
686
00:31:27,157 --> 00:31:29,469
Now Dre like that was, it was really ill
687
00:31:29,469 --> 00:31:33,698
because the first day me
and Dre got down together,
688
00:31:33,698 --> 00:31:35,349
we did three songs,
689
00:31:35,349 --> 00:31:38,986
and "My Name Is" was the
second song that we did
690
00:31:38,986 --> 00:31:41,367
and we was in there. It was like
691
00:31:41,367 --> 00:31:43,393
he played me in the beat
and it was like instantly,
692
00:31:43,393 --> 00:31:45,385
I just started saying it like, you know,
693
00:31:45,385 --> 00:31:48,260
the beat started talking
to me like," hi, my name."
694
00:31:48,260 --> 00:31:49,928
I started like doing the hook
695
00:31:49,928 --> 00:31:53,570
and he looked at me kind of funny, like,
696
00:31:53,570 --> 00:31:55,885
"you gonna use that as a hook?" You know?
697
00:31:55,885 --> 00:31:58,415
And the more I started saying it,
698
00:31:58,415 --> 00:32:00,385
the engineers in the
studio started saying it,
699
00:32:00,385 --> 00:32:01,218
you know what I'm saying?
700
00:32:01,218 --> 00:32:04,186
Everybody was like, "oh,
hi, my name is, my name is."
701
00:32:04,186 --> 00:32:05,599
And I was like, "yo,
that's him right there."
702
00:32:05,599 --> 00:32:08,599
So I just went in and like
freestyled some verses
703
00:32:08,599 --> 00:32:10,109
and then I hadn't had him wrote yet
704
00:32:10,109 --> 00:32:11,501
and just went home that same night
705
00:32:11,501 --> 00:32:13,131
and just wrote them and
then came back the next day.
706
00:32:13,131 --> 00:32:14,282
Came back and just.
707
00:32:14,282 --> 00:32:17,541
"The Slim Shady"
LP experienced immense success
708
00:32:17,541 --> 00:32:20,201
reaching number two on the Billboard 200
709
00:32:20,201 --> 00:32:22,762
and received universal
acclaim from critics.
710
00:32:22,762 --> 00:32:26,615
Reviving Aftermath's commercial
ambitions and viability.
711
00:32:26,615 --> 00:32:28,426
The other thing that that
often gets forgotten about
712
00:32:28,426 --> 00:32:30,790
is that Eminem happened along
713
00:32:30,790 --> 00:32:33,351
at a point where Dre
really needed to find him.
714
00:32:33,351 --> 00:32:36,280
Over the years, he's made
records that have been a lot less
715
00:32:36,280 --> 00:32:38,900
artistically valid or successful
716
00:32:38,900 --> 00:32:41,863
than appeared on that
Aftermath compilation album,
717
00:32:41,863 --> 00:32:44,719
but it wasn't this
super stratospheric hit.
718
00:32:44,719 --> 00:32:48,223
Now who knows, if Eminem hadn't come along
719
00:32:48,223 --> 00:32:51,009
to find his mojo again, if you like,
720
00:32:51,009 --> 00:32:53,962
to get back to the top of his
game, commercially speaking,
721
00:32:53,962 --> 00:32:57,290
would we be talking today
about this long career?
722
00:32:57,290 --> 00:33:00,965
Would we have had the 2001
album? Would we have had Compton?
723
00:33:00,965 --> 00:33:03,104
Would we have had this wait for Detox?
724
00:33:03,104 --> 00:33:06,400
Would that narrative have been the same?
725
00:33:06,400 --> 00:33:07,832
I very much doubt it.
726
00:33:07,832 --> 00:33:10,667
So the idea of some new
blood coming into the mix,
727
00:33:10,667 --> 00:33:13,705
a new discovery, a sort of
a new Snoop, if you like.
728
00:33:13,705 --> 00:33:16,391
Someone who will come along
and take that role in his life,
729
00:33:16,391 --> 00:33:18,940
be be a muse for him musically
730
00:33:18,940 --> 00:33:22,119
and who will also have the
same relationship back with him
731
00:33:22,119 --> 00:33:24,278
and who will be able to
come out of his beats
732
00:33:24,278 --> 00:33:26,857
and take them into some other place.
733
00:33:26,857 --> 00:33:28,544
It was absolutely vital that it happened
734
00:33:28,544 --> 00:33:29,885
at the time that it did.
735
00:33:29,885 --> 00:33:33,953
Dre, to be honest, was
trying to throw a spanner
736
00:33:33,953 --> 00:33:37,603
into the works by bringing in Eminem.
737
00:33:37,603 --> 00:33:39,936
Eminem is, you know, I like,
738
00:33:41,651 --> 00:33:45,462
the Slim Shady record.
Yeah, that was okay.
739
00:33:45,462 --> 00:33:48,779
But the one I like is the
Marshall Mathers record
740
00:33:48,779 --> 00:33:53,779
where he's really,
really terrible.
741
00:33:54,755 --> 00:33:58,601
He's like some sort of crazed bulldog
742
00:33:58,601 --> 00:34:01,126
and he's doing it with a laugh.
743
00:34:01,126 --> 00:34:05,011
And you know, that's
the one. That's the one.
744
00:34:05,011 --> 00:34:07,022
By the time they got to that one,
745
00:34:07,022 --> 00:34:10,902
their collaboration had
become really cemented
746
00:34:10,902 --> 00:34:12,985
and Eminem had been absorbed
747
00:34:12,985 --> 00:34:16,290
into the hip-hop process to that extent.
748
00:34:16,290 --> 00:34:19,373
Dr. Dre actually didn't get that much
749
00:34:21,528 --> 00:34:24,438
out of his partnership with Eminem,
750
00:34:24,438 --> 00:34:28,013
because Dr. Dre's already established.
751
00:34:28,013 --> 00:34:32,165
He didn't need to cross
over to middle America
752
00:34:32,165 --> 00:34:35,665
because middle America is already hip-hop.
753
00:34:38,740 --> 00:34:42,146
I mean, there are so many
people who are hip-hop,
754
00:34:42,146 --> 00:34:44,386
even though they're middle Americans,
755
00:34:44,386 --> 00:34:47,314
they were the ones buying hip-hop.
756
00:34:47,314 --> 00:34:50,897
So it is more a case
of Dr. Dre throwing it
757
00:34:54,940 --> 00:34:58,773
back at the people who
were buying his records
758
00:35:01,823 --> 00:35:04,023
than anything else.
759
00:35:04,023 --> 00:35:07,940
Because, really, he didn't
need to sign Eminem.
760
00:35:10,700 --> 00:35:14,080
Eminem sold as many records as he sold,
761
00:35:14,080 --> 00:35:17,497
but we actually were also on that meeting
762
00:35:18,433 --> 00:35:22,300
the influence of Jimmy Iovine in this,
763
00:35:22,300 --> 00:35:24,633
who's the head of the label,
764
00:35:26,673 --> 00:35:29,879
the label Head, Interscope Records,
765
00:35:29,879 --> 00:35:33,462
and Jimmy Iovine is a
big old rock producer
766
00:35:36,143 --> 00:35:39,893
and he might have twisted
Dre's arm a little.
767
00:35:41,364 --> 00:35:46,271
He might have just twisted his
arm a little that, you know,
768
00:35:46,271 --> 00:35:49,191
yeah, okay. You know, get me an Eminem.
769
00:35:49,191 --> 00:35:52,262
Released
on November 16th, 1999,
770
00:35:52,262 --> 00:35:55,220
Dr. Dre's second solo album, "2001,"
771
00:35:55,220 --> 00:35:57,862
was considered an
explosive authentic return
772
00:35:57,862 --> 00:35:59,617
to his gangster rap roots.
773
00:35:59,617 --> 00:36:00,802
It's a brilliant record,
774
00:36:00,802 --> 00:36:04,719
it's like a summation of
his career and it was,
775
00:36:06,573 --> 00:36:10,073
not sad, but it was slightly disheartening
776
00:36:11,782 --> 00:36:13,717
to find out afterwards
777
00:36:13,717 --> 00:36:17,677
that Dr. Dre didn't actually
write his own lyrics
778
00:36:17,677 --> 00:36:19,933
and that someone like Jay-Z
779
00:36:19,933 --> 00:36:23,762
was actually spoon feedin' Dr. Dre lyrics,
780
00:36:23,762 --> 00:36:28,469
but Mad Skilzs too, I think
had a hand in that record
781
00:36:28,469 --> 00:36:30,636
'cause Mad Skillz is,
782
00:36:30,636 --> 00:36:33,359
he's like one of the top ghost writers.
783
00:36:33,359 --> 00:36:36,058
The whole thing is ghost writers.
784
00:36:36,058 --> 00:36:38,509
But Dre sounds amazing on the record,
785
00:36:38,509 --> 00:36:41,140
better than he sounded
on the records before
786
00:36:41,140 --> 00:36:44,821
because Dre was just like over the years,
787
00:36:44,821 --> 00:36:48,807
trying to get more and more into an MC,
788
00:36:48,807 --> 00:36:51,596
into an MC that would be respected.
789
00:36:51,596 --> 00:36:55,754
But you can't necessarily
be respected as an MC
790
00:36:55,754 --> 00:36:57,756
if you don't write your own lyrics.
791
00:36:57,756 --> 00:37:00,396
This is the hidden side of hip-hop,
792
00:37:00,396 --> 00:37:05,225
ghost writers and people
writing lyrics for other people.
793
00:37:05,225 --> 00:37:09,481
It's a hidden side. No one,
people don't get the credit
794
00:37:09,481 --> 00:37:11,772
they deserve for writing those lyrics
795
00:37:11,772 --> 00:37:16,372
because mostly the credits
go to the producers
796
00:37:16,372 --> 00:37:18,372
and go to the musicians.
797
00:37:19,555 --> 00:37:21,324
And Dr. Dre's a producer
798
00:37:21,324 --> 00:37:23,796
and he didn't really have to do anything
799
00:37:23,796 --> 00:37:28,546
other than actually, you know,
just be in his own studio.
800
00:37:29,612 --> 00:37:32,332
So he was relaxed, he's really relaxed,
801
00:37:32,332 --> 00:37:36,884
I mean, he said as many things
as he could on that album.
802
00:37:36,884 --> 00:37:39,985
"2001" is still a great record.
803
00:37:39,985 --> 00:37:43,568
You can still hear the
times in the record.
804
00:37:45,049 --> 00:37:48,549
And that was when it was millennium fever,
805
00:37:49,505 --> 00:37:52,251
that's why he called it "2001" album.
806
00:37:52,251 --> 00:37:53,834
Featured
numerous collaborators
807
00:37:53,834 --> 00:37:55,422
and was highly successful.
808
00:37:55,422 --> 00:37:58,192
Hitting number two on
the billboard 200 charts.
809
00:37:58,192 --> 00:37:59,788
In the video for "Still Dre,"
810
00:37:59,788 --> 00:38:02,720
you see Dr. Dre and Snoop
Dogg driving around LA
811
00:38:02,720 --> 00:38:05,322
with a car that's got the
wheels kind of jacked up
812
00:38:05,322 --> 00:38:07,947
and bouncing. You see this a lot in LA.
813
00:38:07,947 --> 00:38:09,190
I mean, I used to live there
814
00:38:09,190 --> 00:38:11,099
and I would see literally see people
815
00:38:11,099 --> 00:38:13,051
driving around like this all the time.
816
00:38:13,051 --> 00:38:15,196
And it, again, it's just kind of a,
817
00:38:15,196 --> 00:38:17,549
a tribute to Los Angeles and the culture.
818
00:38:17,549 --> 00:38:18,555
You see Snoop get out
819
00:38:18,555 --> 00:38:22,540
and he's in his baby blue
tracksuit kind of thing,
820
00:38:22,540 --> 00:38:24,093
and he's cool and casual.
821
00:38:24,093 --> 00:38:27,554
And Dre and he are having a
great time driving around LA
822
00:38:27,554 --> 00:38:29,310
with their honeys in the backseat.
823
00:38:29,310 --> 00:38:32,282
It's a very, I think it's a very typical,
824
00:38:32,282 --> 00:38:35,112
kind of very fun look at
Los Angeles at the time.
825
00:38:35,112 --> 00:38:37,989
"2001" Is probably the
one example in his career
826
00:38:37,989 --> 00:38:41,526
where he has just done
what, in many respects,
827
00:38:41,526 --> 00:38:43,642
would've been advisable for him to do
828
00:38:43,642 --> 00:38:44,846
most of the rest of the time,
829
00:38:44,846 --> 00:38:46,225
which is just get his head down,
830
00:38:46,225 --> 00:38:47,720
finish a record, get it out.
831
00:38:47,720 --> 00:38:49,974
It was a record that wasn't something
832
00:38:49,974 --> 00:38:52,557
that people had been
talking about for years.
833
00:38:52,557 --> 00:38:54,415
And because the previous album
834
00:38:54,415 --> 00:38:57,548
had been relative commercial flop,
835
00:38:57,548 --> 00:39:00,761
then it wasn't a record
that perhaps came freighted
836
00:39:00,761 --> 00:39:05,761
with quite so much pressure
of expectations of high sales.
837
00:39:05,833 --> 00:39:10,341
So it sold very well. The music
on it was pretty excellent,
838
00:39:10,341 --> 00:39:12,018
for the most part.
839
00:39:12,018 --> 00:39:14,516
It had people on it who were
already established stars,
840
00:39:14,516 --> 00:39:16,788
who he'd help make established stars
841
00:39:16,788 --> 00:39:19,091
and who clearly were enjoying
842
00:39:19,091 --> 00:39:22,109
being back working with
him in this kind of
843
00:39:22,109 --> 00:39:25,722
what one might term traditional
way, rather than just being,
844
00:39:25,722 --> 00:39:28,120
you know, having Dre come in and do a beat
845
00:39:28,120 --> 00:39:30,564
for a track on an album that was
846
00:39:30,564 --> 00:39:33,975
otherwise pulled together
from other sources.
847
00:39:33,975 --> 00:39:36,663
This was a Dre record. He was in charge,
848
00:39:36,663 --> 00:39:38,780
he did it his way and it worked.
849
00:39:38,780 --> 00:39:40,628
♪ So fuck y'all, all of y'all ♪
850
00:39:40,628 --> 00:39:42,488
♪ If y'all don't like me, blow me ♪
851
00:39:42,488 --> 00:39:44,260
♪ Y'all are gon' keep
fuckin' around with me ♪
852
00:39:44,260 --> 00:39:46,245
♪ And turn me back to the old me ♪
853
00:39:46,245 --> 00:39:47,663
♪ Nowadays, everybody wanna talk ♪
854
00:39:47,663 --> 00:39:48,747
♪ Like they got somethin' to say ♪
855
00:39:48,747 --> 00:39:50,445
♪ But nothin' comes out
when they move their lips ♪
856
00:39:50,445 --> 00:39:51,394
♪ Just a bunch of gibberish ♪
857
00:39:51,394 --> 00:39:53,561
♪ And motherfuckers act
like they forgot about Dre ♪
858
00:39:53,561 --> 00:39:55,760
It's not a high production glossy video,
859
00:39:55,760 --> 00:39:58,012
it's a simple telling of a story.
860
00:39:58,012 --> 00:40:01,060
Dre's talking about how he's
changed from the old Dre
861
00:40:01,060 --> 00:40:03,852
and how people are
resentful of the success
862
00:40:03,852 --> 00:40:07,212
that he has now and sometimes
trying to bring him down.
863
00:40:07,212 --> 00:40:09,030
During the course of 2001's
864
00:40:09,030 --> 00:40:11,060
undeniable popularity,
865
00:40:11,060 --> 00:40:13,790
Dr. Dre was involved in several lawsuits.
866
00:40:13,790 --> 00:40:15,401
Lucas Film Limited,
867
00:40:15,401 --> 00:40:18,302
the film company behind the
Star Wars film franchise
868
00:40:18,302 --> 00:40:22,097
sued him over the use of the
THX trademarked "Deep Note."
869
00:40:22,097 --> 00:40:23,529
- Okay.
- Yes.
870
00:40:23,529 --> 00:40:24,916
Okay, I'm sure there's a few people
871
00:40:24,916 --> 00:40:27,386
who also wanna talk a bit
about the Lucas lawsuits.
872
00:40:27,386 --> 00:40:28,465
Let's get this outta way now.
873
00:40:28,465 --> 00:40:30,028
You're also being sued by George Lucas.
874
00:40:30,028 --> 00:40:32,889
Yeah, there's a sound-
875
00:40:32,889 --> 00:40:35,892
there's a sound at
the beginning of my album.
876
00:40:35,892 --> 00:40:36,871
It's a THX sound.
877
00:40:36,871 --> 00:40:41,623
I originally used his sound
and I tried to get it cleared,
878
00:40:41,623 --> 00:40:42,809
and they said they wouldn't clear it,
879
00:40:42,809 --> 00:40:44,546
so I said it, "fuck it,"
880
00:40:44,546 --> 00:40:47,631
and went back in the studio
and created my own sound.
881
00:40:47,631 --> 00:40:49,839
Now they're saying it sounds similar,
882
00:40:49,839 --> 00:40:51,899
which it does, it sounds similar,
883
00:40:51,899 --> 00:40:54,714
but it's my sound that
we created in the studio.
884
00:40:54,714 --> 00:40:57,082
So that's what the lawsuit is about,
885
00:40:57,082 --> 00:40:59,444
and I believe we're
going to end up settling
886
00:40:59,444 --> 00:41:00,746
and they're going to
get what I was offering
887
00:41:00,746 --> 00:41:02,120
them in the first place.
888
00:41:02,120 --> 00:41:04,631
The online music
file sharing company, Napster,
889
00:41:04,631 --> 00:41:06,412
also settled a lawsuit with him
890
00:41:06,412 --> 00:41:10,396
and heavy metal rock band
Metallica in the summer of 2001,
891
00:41:10,396 --> 00:41:12,264
agreeing to block access to material
892
00:41:12,264 --> 00:41:15,213
that artists do not want to
have shared on the network.
893
00:41:15,213 --> 00:41:19,116
What Napster did is enable
people to get the music
894
00:41:19,116 --> 00:41:23,447
that I work hard for, for
nothing. You know what I'm saying?
895
00:41:23,447 --> 00:41:24,838
What they're basically doing
896
00:41:24,838 --> 00:41:27,562
is taking food outta my kids mouth.
897
00:41:27,562 --> 00:41:29,324
You know what I'm saying? Straight up.
898
00:41:29,324 --> 00:41:31,497
They, in my opinion,
899
00:41:31,497 --> 00:41:34,085
I believe if Napster succeeds
with what they're going to do,
900
00:41:34,085 --> 00:41:35,689
you're never going to hear any new music
901
00:41:35,689 --> 00:41:38,437
because there's not any
artists that are want to,
902
00:41:38,437 --> 00:41:40,631
that are gonna want to go
in the studio and record
903
00:41:40,631 --> 00:41:42,577
if their music is being
given away for free.
904
00:41:42,577 --> 00:41:44,868
It's like, what is the whole element of
905
00:41:44,868 --> 00:41:47,455
somebody putting out a album
and building a hype around it,
906
00:41:47,455 --> 00:41:50,478
somebody being anxious
to hear someone's album.
907
00:41:50,478 --> 00:41:52,486
It's like, we might as
well, like me and Dre
908
00:41:52,486 --> 00:41:54,238
might as well cut a song and
put it right on the internet
909
00:41:54,238 --> 00:41:56,438
before it comes out. Like, here you go,
910
00:41:56,438 --> 00:41:58,894
this is the song we just did.
911
00:41:58,894 --> 00:42:01,083
You know, why don't we
just put it song by song?
912
00:42:01,083 --> 00:42:03,989
If Napster continues, it's gonna be like,
913
00:42:03,989 --> 00:42:06,094
nobody's gonna want to
keep making music anymore
914
00:42:06,094 --> 00:42:08,303
because it's like everybody
is gonna get it for free.
915
00:42:08,303 --> 00:42:10,400
So what's the point of making the music?
916
00:42:10,400 --> 00:42:13,449
It's like, you know, you make
the music from your heart
917
00:42:13,449 --> 00:42:15,148
and you spend hours in the studio
918
00:42:15,148 --> 00:42:16,863
and then somebody just gets it for free.
919
00:42:16,863 --> 00:42:18,376
It's like you're working
for free. Like here I,
920
00:42:18,376 --> 00:42:21,255
you can't support your kids or
nothing because they want to,
921
00:42:21,255 --> 00:42:22,213
you know, they want,
922
00:42:22,213 --> 00:42:23,956
they're basically taking
your music for free.
923
00:42:23,956 --> 00:42:25,611
Straight up. But I don't
think there's anybody
924
00:42:25,611 --> 00:42:28,181
in this room that wants to go to work
925
00:42:28,181 --> 00:42:30,244
and not expect to see
a paycheck in return.
926
00:42:30,244 --> 00:42:33,191
Straight up, this is my job,
this is what I do for a living.
927
00:42:33,191 --> 00:42:34,151
Mm. Would you have used,
928
00:42:34,151 --> 00:42:36,114
would you have used an
outlet like Napster now,
929
00:42:36,114 --> 00:42:37,977
if you were just starting
out and you had a demo tape
930
00:42:37,977 --> 00:42:39,662
and no one was listening to your music
931
00:42:39,662 --> 00:42:41,345
and no record companies
were calling you back,
932
00:42:41,345 --> 00:42:42,520
would you jump on there and try
933
00:42:42,520 --> 00:42:43,731
and promote your music that way though?
934
00:42:43,731 --> 00:42:45,845
Do you think there's a positive
aspect to young artists
935
00:42:45,845 --> 00:42:47,462
through the internet
and downloading music?
936
00:42:47,462 --> 00:42:49,625
Yes. Yes. I do think that's
a positive thing about it,
937
00:42:49,625 --> 00:42:51,175
if it's done that way,
938
00:42:51,175 --> 00:42:54,126
but they're taking our music
that we spend money on,
939
00:42:54,126 --> 00:42:56,625
hard work and time and we're
professionals with this,
940
00:42:56,625 --> 00:42:57,745
you know what I'm saying?
941
00:42:57,745 --> 00:42:59,635
And they're just giving it away.
942
00:42:59,635 --> 00:43:02,345
Following the
impact of his "2001" album,
943
00:43:02,345 --> 00:43:04,875
Dr. Dre invested his
energy in making songs
944
00:43:04,875 --> 00:43:06,882
and albums for other artists.
945
00:43:06,882 --> 00:43:09,715
He co-produced six tracks
on Eminem's Landmark,
946
00:43:09,715 --> 00:43:11,337
"Marshall Mathers" LP,
947
00:43:11,337 --> 00:43:13,957
including the Grammy winning lead single,
948
00:43:13,957 --> 00:43:16,138
"The Real Slim Shady."
949
00:43:16,138 --> 00:43:17,928
The album itself earned a Grammy
950
00:43:17,928 --> 00:43:21,272
and proved to be the fastest
selling rap album of all time.
951
00:43:21,272 --> 00:43:22,848
It's just a vibe I get. You know,
952
00:43:22,848 --> 00:43:24,533
of course they have to
have a serious talent,
953
00:43:24,533 --> 00:43:26,895
but sometimes you need a
little bit more than that.
954
00:43:26,895 --> 00:43:30,040
You can have a person
that's seriously talented
955
00:43:30,040 --> 00:43:32,588
and they can be an asshole.
You know what I mean?
956
00:43:32,588 --> 00:43:35,702
So I have to find somebody
that has a serious talent
957
00:43:35,702 --> 00:43:37,553
and I can vibe with 'em in the studio.
958
00:43:37,553 --> 00:43:38,642
The person that I work with,
959
00:43:38,642 --> 00:43:41,325
I have to see myself
maybe leaving the studio
960
00:43:41,325 --> 00:43:43,816
and going out to eat with
'em and not being irritated.
961
00:43:43,816 --> 00:43:45,266
You know what I'm saying? And vice versa.
962
00:43:45,266 --> 00:43:46,991
they have to be able to get along with me
963
00:43:46,991 --> 00:43:49,439
and accept my personality,
you know what I mean?
964
00:43:49,439 --> 00:43:53,039
So that's pretty much it for
me. If we can vibe together,
965
00:43:53,039 --> 00:43:55,930
we can have fun together
and you have a talent,
966
00:43:55,930 --> 00:43:56,996
I'm gonna bring the best outta you
967
00:43:56,996 --> 00:43:58,256
and you're gonna be a hit.
968
00:43:58,256 --> 00:43:59,818
Dre is a really social person.
969
00:43:59,818 --> 00:44:03,354
He loved people that
know him from back then,
970
00:44:03,354 --> 00:44:06,687
before you know, Andre was a super dude.
971
00:44:08,241 --> 00:44:12,578
He still a dude from Compton
and a loyal dude too.
972
00:44:12,578 --> 00:44:14,515
His connections and his people,
973
00:44:14,515 --> 00:44:18,302
if you're part of his team.
He's gonna look out for you.
974
00:44:18,302 --> 00:44:19,583
More often than not.
975
00:44:19,583 --> 00:44:22,844
Dre's production know-how
instincts paid off,
976
00:44:22,844 --> 00:44:24,300
but because of the time and energy
977
00:44:24,300 --> 00:44:26,429
he invested in producing for others,
978
00:44:26,429 --> 00:44:29,850
he developed a reputation as
a perfectionist in the studio
979
00:44:29,850 --> 00:44:32,882
as he pushed artists to
achieve their highest potential
980
00:44:32,882 --> 00:44:34,509
whilst trying to discover
981
00:44:34,509 --> 00:44:36,807
their own signature perfect beat.
982
00:44:36,807 --> 00:44:39,508
In some cases, many of them
didn't end up releasing
983
00:44:39,508 --> 00:44:42,687
any music due to Dr.
Dre's pedantic tendencies.
984
00:44:42,687 --> 00:44:45,423
His work ethic as far as in the studio,
985
00:44:45,423 --> 00:44:48,041
if you don't have that sound,
it just makes him say, "yay,"
986
00:44:48,041 --> 00:44:50,435
you're gonna keep making
hooks. The hook's not right.
987
00:44:50,435 --> 00:44:52,137
Okay, we need to change
you to verse, okay,
988
00:44:52,137 --> 00:44:54,390
we need to add this. He's like that.
989
00:44:54,390 --> 00:44:56,036
And some people would be like,
990
00:44:56,036 --> 00:44:57,208
"I mean all you gotta do is put it out
991
00:44:57,208 --> 00:44:58,218
and they're gonna buy it"
992
00:44:58,218 --> 00:45:01,866
But he's not into that,
just putting out music.
993
00:45:01,866 --> 00:45:03,787
He's like, I've seen
994
00:45:03,787 --> 00:45:05,027
not even come out with an album.
995
00:45:05,027 --> 00:45:07,539
He's giving him three checks.
996
00:45:07,539 --> 00:45:09,448
So that tells you what kind of guy he is.
997
00:45:09,448 --> 00:45:10,701
You don't give him what he wants
998
00:45:10,701 --> 00:45:12,917
or that sound that he
thinks that's gonna stab
999
00:45:12,917 --> 00:45:14,136
and solidify his name with.
1000
00:45:14,136 --> 00:45:15,573
He's not letting you put it out.
1001
00:45:15,573 --> 00:45:17,387
This not
only affected other artist
1002
00:45:17,387 --> 00:45:20,014
developing careers, but
it was later considered
1003
00:45:20,014 --> 00:45:23,328
to have a stifling effect
on his own creative process.
1004
00:45:23,328 --> 00:45:26,366
Sometimes maybe as an artist,
maybe you need to just say,
1005
00:45:26,366 --> 00:45:28,043
"look, it's not gonna be perfect,
1006
00:45:28,043 --> 00:45:30,581
but let's get it out there
'cause it is what it is."
1007
00:45:30,581 --> 00:45:32,059
Dr. Dre is a perfectionist,
1008
00:45:32,059 --> 00:45:34,501
so much so that several
of the artists he's worked
1009
00:45:34,501 --> 00:45:36,011
with on his record label
1010
00:45:36,011 --> 00:45:37,997
never actually got to finish their album
1011
00:45:37,997 --> 00:45:40,888
because he never thought it
was right or good enough.
1012
00:45:40,888 --> 00:45:43,565
As a lyricist, Dr. Dre has never
1013
00:45:43,565 --> 00:45:46,747
been considered a fantastic artist.
1014
00:45:46,747 --> 00:45:48,117
His lyrics are very simple.
1015
00:45:48,117 --> 00:45:51,516
He doesn't have the kind of poetic nature
1016
00:45:51,516 --> 00:45:53,134
of someone like Jay-Z.
1017
00:45:53,134 --> 00:45:56,022
He's not a brilliant writer
when it comes to lyrics.
1018
00:45:56,022 --> 00:45:59,094
What Dr. Dre is unbeatable at however,
1019
00:45:59,094 --> 00:46:01,233
is his skill as a producer.
1020
00:46:01,233 --> 00:46:03,105
Watching him in the studio,
1021
00:46:03,105 --> 00:46:05,614
people have said is
like watching a composer
1022
00:46:05,614 --> 00:46:07,064
or an artist at work.
1023
00:46:07,064 --> 00:46:10,622
Dr. Dre's greatest skill is
that he can hear something
1024
00:46:10,622 --> 00:46:13,222
that's genius that someone has done
1025
00:46:13,222 --> 00:46:15,254
and he can pull it out of them
1026
00:46:15,254 --> 00:46:17,292
and he can kind of put it together
1027
00:46:17,292 --> 00:46:21,114
into something that's amazing
in terms of music production.
1028
00:46:21,114 --> 00:46:24,366
You would be hard pressed
to find a more successful
1029
00:46:24,366 --> 00:46:28,905
or a more talented music
producer than is Dr. Dre.
1030
00:46:28,905 --> 00:46:30,732
He's a very famous perfectionist.
1031
00:46:30,732 --> 00:46:33,040
In fact, Snoop Dogg said at one time
1032
00:46:33,040 --> 00:46:35,910
he had made one rapper he was working with
1033
00:46:35,910 --> 00:46:40,577
pull out one line 107 times,
he had to repeat that lyric
1034
00:46:41,810 --> 00:46:44,090
until Dre thought it was good enough.
1035
00:46:44,090 --> 00:46:46,349
I think there's a elastic
limit with these things.
1036
00:46:46,349 --> 00:46:48,156
If you're pushing
somebody to get something
1037
00:46:48,156 --> 00:46:50,658
that you can hear in your head
and they can't get it right
1038
00:46:50,658 --> 00:46:52,336
and it takes them a
hundred goes to get it,
1039
00:46:52,336 --> 00:46:54,372
are you ever gonna get to whatever it is
1040
00:46:54,372 --> 00:46:57,249
that you think you want or that
you think you hear in them?
1041
00:46:57,249 --> 00:46:59,776
So I think there'll be a
law of diminishing returns
1042
00:46:59,776 --> 00:47:01,347
would apply there and maybe suggest that
1043
00:47:01,347 --> 00:47:02,430
that record isn't gonna work.
1044
00:47:02,430 --> 00:47:04,104
And maybe that's when we get to the heart
1045
00:47:04,104 --> 00:47:06,638
of why the projects like "Detox"
1046
00:47:06,638 --> 00:47:08,409
just never saw the light of day.
1047
00:47:08,409 --> 00:47:11,819
They've been worked on too
much. It's possible to do that.
1048
00:47:11,819 --> 00:47:14,803
Picasso is famously said something about
1049
00:47:14,803 --> 00:47:16,137
never finishing a painting,
1050
00:47:16,137 --> 00:47:19,261
just deciding to stop working on it.
1051
00:47:19,261 --> 00:47:23,594
Perhaps Dre felt that if
he kept doing more and more
1052
00:47:25,345 --> 00:47:27,303
and trying harder and pushing further,
1053
00:47:27,303 --> 00:47:29,612
and getting more out of his people
1054
00:47:29,612 --> 00:47:33,454
and insisting that each
vocalist redid each take
1055
00:47:33,454 --> 00:47:34,769
again and again and again,
1056
00:47:34,769 --> 00:47:37,854
somehow that that work
ethic that he's got,
1057
00:47:37,854 --> 00:47:40,284
that drive would turn into art.
1058
00:47:40,284 --> 00:47:44,404
But maybe it steamroll as
the inspiration part out of.
1059
00:47:44,404 --> 00:47:46,982
It. In 2002,
Dre announced a third album
1060
00:47:46,982 --> 00:47:49,582
that he planned to call "Detox."
1061
00:47:49,582 --> 00:47:52,771
The album suffered numerous
delays as he began to focus
1062
00:47:52,771 --> 00:47:55,502
more on moonlighting the
musical careers of others.
1063
00:47:55,502 --> 00:47:58,510
But was the failure to produce
"Detox" a mere consequence
1064
00:47:58,510 --> 00:48:02,821
of his perfectionism or
a product of his ego?
1065
00:48:02,821 --> 00:48:06,226
He was supposed to
put out the detox album
1066
00:48:06,226 --> 00:48:09,476
and he only released one single off it.
1067
00:48:11,449 --> 00:48:14,366
It featured Eminem and Skylar Grey.
1068
00:48:15,619 --> 00:48:19,952
And Skylar Grey really
dominated the track actually.
1069
00:48:21,727 --> 00:48:26,394
And Skylar Grey should actually
really have an album out
1070
00:48:27,662 --> 00:48:28,995
produced by Dre.
1071
00:48:30,000 --> 00:48:34,998
And he just kind of, I think
after the Eminem experience,
1072
00:48:34,998 --> 00:48:39,869
maybe he stopped from doing
what he was going to do.
1073
00:48:39,869 --> 00:48:42,507
But the "Detox" album is legendary
1074
00:48:42,507 --> 00:48:45,533
and he's in, he will put it out.
1075
00:48:45,533 --> 00:48:48,450
He's saying he's done with Compton.
1076
00:48:49,919 --> 00:48:52,585
With Compton, he's saying he's done.
1077
00:48:52,585 --> 00:48:53,918
That this is it,
1078
00:48:55,180 --> 00:48:57,703
and when he starts talking about
1079
00:48:57,703 --> 00:49:00,244
talking to my diary that he's done.
1080
00:49:00,244 --> 00:49:04,041
But I think he will actually
still put out "Detox."
1081
00:49:04,041 --> 00:49:06,255
He's always ended up talking about
1082
00:49:06,255 --> 00:49:08,588
and promoting the next thing
1083
00:49:09,433 --> 00:49:12,129
before the next even
really take begun to take
1084
00:49:12,129 --> 00:49:15,769
even the simplest, most
basic initial shape.
1085
00:49:15,769 --> 00:49:18,540
I really don't see how
as a creative person
1086
00:49:18,540 --> 00:49:21,599
that can be a healthy
place for you to be in.
1087
00:49:21,599 --> 00:49:24,297
Sometimes you just need to
do what you've got to do
1088
00:49:24,297 --> 00:49:25,880
to get the art out,
1089
00:49:27,535 --> 00:49:30,585
and then tell the world
about it once it's done.
1090
00:49:30,585 --> 00:49:31,661
Following 11 years
1091
00:49:31,661 --> 00:49:34,244
of barren work on his "Detox" album,
1092
00:49:34,244 --> 00:49:36,404
it was confirmed the album
would never be released
1093
00:49:36,404 --> 00:49:39,254
because of Dr. Dre's
entrepreneurial ventures
1094
00:49:39,254 --> 00:49:42,412
that had arguably interfered
with his recording work.
1095
00:49:42,412 --> 00:49:46,302
We then suddenly find Dre
abandoning this apparently,
1096
00:49:46,302 --> 00:49:49,084
and instead with the "Compton" record,
1097
00:49:49,084 --> 00:49:50,843
we get something that is apparently
1098
00:49:50,843 --> 00:49:52,423
as close as he's ever got
1099
00:49:52,423 --> 00:49:54,685
to a sort of an instantaneous reaction
1100
00:49:54,685 --> 00:49:57,032
to breaking news in current events.
1101
00:49:57,032 --> 00:50:00,119
He's decided that that the exercise
1102
00:50:00,119 --> 00:50:01,683
that he had to go through for the making
1103
00:50:01,683 --> 00:50:02,959
of the "Straight Outta Compton" film,
1104
00:50:02,959 --> 00:50:05,028
of looking back at his past
1105
00:50:05,028 --> 00:50:07,495
and seeing that past
through other people's eyes,
1106
00:50:07,495 --> 00:50:08,820
through the eyes of F. Gary Gray
1107
00:50:08,820 --> 00:50:12,460
and the writers and the the
production team involved
1108
00:50:12,460 --> 00:50:16,201
in this big production Hollywood movie
1109
00:50:16,201 --> 00:50:19,399
about his life and his group's past.
1110
00:50:19,399 --> 00:50:22,895
He starts to see himself
in a different light
1111
00:50:22,895 --> 00:50:26,095
and he decides "Detox" is
gone, he's scrapping it,
1112
00:50:26,095 --> 00:50:27,687
and instead he's gonna make a record
1113
00:50:27,687 --> 00:50:30,776
that gets to the heart of
what he was always all about
1114
00:50:30,776 --> 00:50:34,043
because he's been able to
see that past come alive
1115
00:50:34,043 --> 00:50:36,757
in a new way because of
this creative process
1116
00:50:36,757 --> 00:50:38,456
that he's been on with the film.
1117
00:50:38,456 --> 00:50:41,285
So if we read that narrative at face value
1118
00:50:41,285 --> 00:50:43,669
and we see no reason not to.
1119
00:50:43,669 --> 00:50:48,333
Then we see Dre going from
a stalled 15 year process
1120
00:50:48,333 --> 00:50:49,814
of trying to make one record
1121
00:50:49,814 --> 00:50:51,014
that he hasn't got anywhere with,
1122
00:50:51,014 --> 00:50:53,156
that he's willing to let anyone hear.
1123
00:50:53,156 --> 00:50:54,582
And instead abandoning that
1124
00:50:54,582 --> 00:50:57,229
and coming up with something
that by his standards,
1125
00:50:57,229 --> 00:50:59,967
is kind of dashed off
in an afternoon almost.
1126
00:50:59,967 --> 00:51:02,239
It's quick, it's unexpected.
1127
00:51:02,239 --> 00:51:04,098
It's finished, it's surprise.
1128
00:51:04,098 --> 00:51:06,000
It's out in the shops tomorrow
1129
00:51:06,000 --> 00:51:10,118
and you kind of wonder whether
what he'd lost by working,
1130
00:51:10,118 --> 00:51:14,122
overworking, reworking,
working again through "Detox,"
1131
00:51:14,122 --> 00:51:16,511
whether he is actually
gained that much back
1132
00:51:16,511 --> 00:51:20,607
by going completely in
the opposite direction.
1133
00:51:20,607 --> 00:51:22,850
And, and suddenly we, we get into Compton,
1134
00:51:22,850 --> 00:51:26,017
which he says is put together quickly,
1135
00:51:26,973 --> 00:51:28,501
rough and ready at the last minute.
1136
00:51:28,501 --> 00:51:30,599
And I don't know that either of those
1137
00:51:30,599 --> 00:51:32,551
is necessarily the best way for him.
1138
00:51:32,551 --> 00:51:35,311
In 2015, the N.W.A. drama,
1139
00:51:35,311 --> 00:51:38,085
"Straight Outta Compton"
was released in theaters,
1140
00:51:38,085 --> 00:51:40,826
Straight Outta Compton was
met with mixed reviews,
1141
00:51:40,826 --> 00:51:43,302
criticized for not painting
an accurate picture
1142
00:51:43,302 --> 00:51:45,423
of N.W.A.s earlier years,
1143
00:51:45,423 --> 00:51:48,962
as well as omitting previous
acts of violence against women
1144
00:51:48,962 --> 00:51:50,559
and for setting an unfair portrayal
1145
00:51:50,559 --> 00:51:53,389
of the people involved in making N.W.A.
1146
00:51:53,389 --> 00:51:54,821
The film of Compton.
1147
00:51:54,821 --> 00:51:58,415
I'm waiting for it to come
out on DVD and I'll watch it.
1148
00:51:58,415 --> 00:52:00,603
I won't have a problem watching it
1149
00:52:00,603 --> 00:52:04,270
because it's the story
of N.W.A. supposedly.
1150
00:52:05,126 --> 00:52:08,177
But I'm sure it being Hollywood,
1151
00:52:08,177 --> 00:52:12,233
it's sugar coated and as
long as it's sugar coated,
1152
00:52:12,233 --> 00:52:15,733
I'm not really, you know, that interested.
1153
00:52:16,710 --> 00:52:20,545
If it's considering the kind
of nature of their records,
1154
00:52:20,545 --> 00:52:25,493
it shouldn't really be sugar
coated, but that's Hollywood.
1155
00:52:25,493 --> 00:52:27,944
You have this group
whose main contribution
1156
00:52:27,944 --> 00:52:32,355
to the wider discussions about
the society that they inhabit
1157
00:52:32,355 --> 00:52:34,342
is to be those people
1158
00:52:34,342 --> 00:52:36,833
who were telling these difficult stories.
1159
00:52:36,833 --> 00:52:39,222
Regardless of how they came out of them,
1160
00:52:39,222 --> 00:52:40,633
they were gonna tell the truth
1161
00:52:40,633 --> 00:52:43,275
as they saw it in their music.
1162
00:52:43,275 --> 00:52:48,084
And you have a film, that takes
the real story of the band
1163
00:52:48,084 --> 00:52:50,657
and works itself into knots,
1164
00:52:50,657 --> 00:52:53,268
trying to sanitize
parts of that story for,
1165
00:52:53,268 --> 00:52:56,142
not just for public consumption,
1166
00:52:56,142 --> 00:52:58,032
because you'd imagine
that the public going
1167
00:52:58,032 --> 00:52:59,294
to see a film about N.W.A.
1168
00:52:59,294 --> 00:53:02,932
would have at least a vague
idea of who N.W.A. were,
1169
00:53:02,932 --> 00:53:04,150
why they might be important,
1170
00:53:04,150 --> 00:53:05,462
and therefore what sort of material
1171
00:53:05,462 --> 00:53:07,269
they're likely to encounter in the film.
1172
00:53:07,269 --> 00:53:11,852
But it seems almost designed
to have burnished an image
1173
00:53:13,141 --> 00:53:16,030
of Dre in particular as being a guy
1174
00:53:16,030 --> 00:53:18,519
who basically could never do any wrong.
1175
00:53:18,519 --> 00:53:20,185
The film
influenced the producer
1176
00:53:20,185 --> 00:53:24,902
to abort "Detox" in favor of
an LP Inspired by the film,
1177
00:53:24,902 --> 00:53:27,736
Dre announced that he would
be releasing his final
1178
00:53:27,736 --> 00:53:31,793
and brand new album entitled
"Compton" in August, 2015.
1179
00:53:31,793 --> 00:53:33,175
The compilation style album
1180
00:53:33,175 --> 00:53:34,740
features a number of collaborators
1181
00:53:34,740 --> 00:53:36,879
from various points in his career,
1182
00:53:36,879 --> 00:53:40,135
including Eminem, Snoop Dogg,
Kendrick Lamar, Exhibit,
1183
00:53:40,135 --> 00:53:42,435
and The Game, among others.
1184
00:53:42,435 --> 00:53:44,133
When Compton was released,
1185
00:53:44,133 --> 00:53:47,236
it received widespread
acclaim from music critics.
1186
00:53:47,236 --> 00:53:49,916
The Compton album is,
it's just excellent.
1187
00:53:49,916 --> 00:53:52,898
I listen to it, I'm like, "whoa."
1188
00:53:52,898 --> 00:53:56,831
And then I realized
that what he was doing,
1189
00:53:56,831 --> 00:53:57,988
what Dr. Dre was doing
1190
00:53:57,988 --> 00:54:02,905
was actually going through
chapters of his life in Compton.
1191
00:54:04,019 --> 00:54:06,753
While "The
Chronic" in 2001 were able
1192
00:54:06,753 --> 00:54:09,327
to cultivate and define both the landscape
1193
00:54:09,327 --> 00:54:11,678
and counter culture that surrounded them.
1194
00:54:11,678 --> 00:54:14,428
It's unclear whether his
most recent "Compton"
1195
00:54:14,428 --> 00:54:16,649
will be able to have the same impact.
1196
00:54:16,649 --> 00:54:18,508
It was very well received by critics.
1197
00:54:18,508 --> 00:54:22,937
It sold something like 250,000
units in the first week.
1198
00:54:22,937 --> 00:54:25,953
It wasn't the kind of success that he had
1199
00:54:25,953 --> 00:54:27,329
with some of his earlier work,
1200
00:54:27,329 --> 00:54:29,816
but at the same time it
was very widely received.
1201
00:54:29,816 --> 00:54:31,633
Dr. Dre said with the album "Compton,"
1202
00:54:31,633 --> 00:54:34,918
he actually had 20 to
40 tracks for the album
1203
00:54:34,918 --> 00:54:37,555
that he did not include
'cause he didn't think
1204
00:54:37,555 --> 00:54:39,633
they were good enough to make the cut.
1205
00:54:39,633 --> 00:54:41,464
He's a notorious perfectionist
1206
00:54:41,464 --> 00:54:44,252
and everything he does
has to be just right.
1207
00:54:44,252 --> 00:54:47,097
That's what I am, I'm
a I'm a record producer.
1208
00:54:47,097 --> 00:54:50,732
I'm just a creative and innovative person
1209
00:54:50,732 --> 00:54:54,625
that just love letting my
creative juices flow in any way.
1210
00:54:54,625 --> 00:54:56,657
So that's my love.
1211
00:54:56,657 --> 00:54:59,892
Most of the time I have to get talked into
1212
00:54:59,892 --> 00:55:03,222
performing on record or
performing in the videos
1213
00:55:03,222 --> 00:55:05,633
and what have you, because I
don't think that's my thing
1214
00:55:05,633 --> 00:55:09,233
and I don't think that's
what my true talent lies.
1215
00:55:09,233 --> 00:55:11,508
2021 Was a tough year for Dre
1216
00:55:11,508 --> 00:55:13,148
as he suffered a brain aneurysm
1217
00:55:13,148 --> 00:55:16,582
and was rushed to the hospital
for treatment in January.
1218
00:55:16,582 --> 00:55:18,622
He was discharged not long after,
1219
00:55:18,622 --> 00:55:20,343
later that year in December,
1220
00:55:20,343 --> 00:55:22,504
Dr. Dre and his wife Nicole Plotser,
1221
00:55:22,504 --> 00:55:25,760
settled their divorce for 100 million.
1222
00:55:25,760 --> 00:55:28,403
Then that same year, an
update for the video game,
1223
00:55:28,403 --> 00:55:30,062
"Grand Theft Auto Online,"
1224
00:55:30,062 --> 00:55:31,616
predominantly featured Dre
1225
00:55:31,616 --> 00:55:33,917
and some of his previously
unreleased tracks,
1226
00:55:33,917 --> 00:55:35,576
which were released as an EP,
1227
00:55:35,576 --> 00:55:38,159
the contract in February, 2022.
1228
00:55:39,344 --> 00:55:41,875
In 2022, a well recovered Dre
1229
00:55:41,875 --> 00:55:45,375
performed at the Super Bowl halftime show.
1230
00:55:46,538 --> 00:55:48,667
Dre's pay staking sensibility
1231
00:55:48,667 --> 00:55:51,025
can be heard in his production aesthetic,
1232
00:55:51,025 --> 00:55:52,739
which has changed intermittently
1233
00:55:52,739 --> 00:55:55,896
and grown increasingly
meticulous over the years
1234
00:55:55,896 --> 00:55:57,197
from his days as a member
1235
00:55:57,197 --> 00:55:59,775
of the gangsta rap group, N.W.A.
1236
00:55:59,775 --> 00:56:02,279
through his solo outings
and on to his mission
1237
00:56:02,279 --> 00:56:05,647
to discover and produce
for numerous artists today.
1238
00:56:05,647 --> 00:56:08,501
Dr. Dre remains one of the
most successful figures
1239
00:56:08,501 --> 00:56:10,668
in the music business.
1240
00:56:10,668 --> 00:56:13,815
It will take generations
to fully grasp the richness
1241
00:56:13,815 --> 00:56:17,204
of Dr. Dre's dexterity and
the ever changing impact
1242
00:56:17,204 --> 00:56:19,226
of his musical advancement,
1243
00:56:19,226 --> 00:56:22,988
both in their moment and for the future.
1244
00:56:22,988 --> 00:56:25,704
hip-hop is never in danger
of becoming too commercial,
1245
00:56:25,704 --> 00:56:27,543
especially when you have artists
1246
00:56:27,543 --> 00:56:29,511
and producers like myself out there
1247
00:56:29,511 --> 00:56:32,250
because I'm gonna always keep it raw
1248
00:56:32,250 --> 00:56:34,482
and keep it straight and keep it dirty,
1249
00:56:34,482 --> 00:56:36,815
straight up, no matter what.
101010
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