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[tape deck clicks]
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[car horns honking on video]
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[21 Savage] I think the '90s just
resonate with us because
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they knew how to have fun.
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The world was more, like, pure.
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[inaudible dialogue]
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It was something organic
and just real and for the people.
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It's damn near immortal.
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[♪ "Strub Tha Ground" by Quavo
and Yung Miami playing]
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- ♪ Scrub the ground ♪
- ♪ Scrub the ground ♪
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- ♪ Scrub the ground ♪
- ♪ Swoop, trappin' ♪
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- ♪ Scrub the ground ♪
- ♪ Scrub the ground ♪
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- ♪ Scrub the ground ♪
- ♪ Ay, go ♪
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- ♪ Scrub the ground ♪
- ♪ Scrub the ground ♪
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- ♪ Scrub the ground ♪
- ♪ Woo ♪
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- ♪ Scrub the ground ♪
- ♪ Scrub the ground ♪
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- ♪ Scrub the ground ♪
- ♪ Ay ♪
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♪ Pop it, don't stop it, shake that... ♪
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Hey, man, Freaknik's always a vibe.
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[speaker 1]
And most of us, we were born in the '90s.
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[speaker 2]
I love all of the '90s aesthetics
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and so I wanted to give
a little sparkle, a little shine,
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a little body, you know?
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[speaker 3]
Just the culture of Atlanta and Freaknik
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is very important to that.
You know, hip-hop, all of that shit.
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Real Atlanta shit,
real Freaknik shit. Yeah.
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[speaker 4]
We coming from the '90s
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so we only bringing home
gold trophies, that's it.
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♪ Scrub the ground ♪
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♪ Been a scrub, scrub ♪
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♪ But I make her scrub the ground... ♪
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Them kids ain't know
nothin' about Freaknik.
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[♪ "Shake It" by MC Shy D playing]
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♪ Come on, come on, shake, shake it ♪
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♪ Come on, shake, shake it ♪
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♪ Come on, come on, shake, shake it ♪
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♪ Come on, shake, shake it ♪
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♪ Come on, come on, shake, shake it ♪
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♪ Come on, shake, shake it ♪
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♪ Come on ♪
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[speaker 1]
This wasn't an adult-sanctioned event.
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This is something
that was driven by the youth.
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[speaker 2]
People were coming from far
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to experience Freaknik,
purely by word of mouth.
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["Uncle Luke" Campbell]
It wasn't no social media,
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barely had internet.
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[Dr. Maurice Hobson]
If you were a true baller,
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you would have the big camcorder
and put it on your shoulder.
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[indistinct chatter]
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[speaker 3]
People was outside they cars,
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people was on top of they cars.
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[speaker 4]
There wasn't even a word called twerking.
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It was just called booty shaking.
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- [♪ hip-hop music playing]
- [crowd shouting]
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[speaker 5]
The streets, the people, the girls.
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The debauchery. [laughs]
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[Jalen Rose]
I don't know what heaven looks like,
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but this seems like a version of it.
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♪ Let me see you shake it, shake it ♪
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♪ Shake it, shake it ♪
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♪ Shorty, swing my way ♪
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[speaker 6] Freaknik was
much bigger than just a party.
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It was fashion, it was culture,
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it was food, it was music.
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And it was just Black, Black,
Black, Black, Black everywhere.
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Black love, Black excellence.
Black enterprise.
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Freaknik was the greatest
Black gathering in America.
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[Kenny Burns] They didn't know
to bring order to it 'cause it was kids.
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Any revolution ever
in the history of the world,
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when it's youth, they're not
even speaking the same language,
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so how can you understand the value?
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This is when we began to see
this is not gonna last forever.
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Freaknik no longer is about
college students having a good time.
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It's about a breakdown in law and order.
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I think that's the mayor's fault.
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[speaker 1] People wasn't out here
looking for no problems.
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They was lookin' out here to have fun.
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Every time somebody ran,
they ran from the police.
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[speaker 2]
Yeah, you just knew it wasn't right.
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It turned into something a little dark,
a little dangerous.
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[static hissing]
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[♪ "Scarred" by Uncle Luke
feat. Trick Daddy playing]
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- ♪ Cap D comin', Cap D comin' ♪
- ♪ Ride, ride ♪
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- ♪ Cap D comin', Cap D comin' ♪
- ♪ Ride, ride, ride, ride ♪
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- ♪ Cap D comin', Cap D comin' ♪
- ♪ Ride, ride ♪
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♪ Let's go, give it up now ♪
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♪ Beat that fine move ♪
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♪ Fuck niggas rock too ♪
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♪ My niggas no good ♪
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♪ Ain't nothin' but her so good ♪
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♪ Trick Daddy in the house ♪
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♪ Disrespect, watch your mouth ♪
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♪ She eat all D ♪
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- ♪ And dog you to captain D ♪
- ♪ Yeah, yeah ♪
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♪ I like my hoes never home,
always in the street hoe-ing ♪
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♪ Three to the store with
their ass cheeks showing ♪
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♪ Lookin' fly with their hair and nails
done up been in that coupe ♪
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♪ Them the ones I like to run up in, unh ♪
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♪ Like the big booty hoes
with cute faces ♪
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♪ Let a nigga hit it
on the first-day basis ♪
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♪ Niggas fake but ya kick game straight ♪
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♪ X and O's down with
the diamond name plates, unh ♪
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♪
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[Killer Mike] So you gotta understand,
Atlanta didn't start with Freaknik.
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It didn't start with the proliferation
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of reality TV shows.
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It didn't start with the music industry.
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Atlanta has been the shit
for Black people.
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It was the shit
when Little Richard played here.
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It was the shit
when James Brown played here.
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It was the shit
when Muhammad Ali fought here.
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But what really makes it the shit
is every generation has a Freaknik moment
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where they come just to have some fun,
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and they fuck around and find freedom.
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[♪ "Welcome To Atlanta Remix"
by Jermaine Dupri playing ♪]
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♪ I got somethin' else to tell you
'bout the new Motown ♪
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♪ Where people don't visit,
they move out here ♪
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♪ And ain't no tellin' who you might see
up in Lenox Square ♪
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♪ I don't know about you,
but I miss the Freaknik ♪
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♪ 'Cause that's when my city
used to be real sick... ♪
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[Jermaine Dupri]
People were coming from other states,
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Black people,
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and they saw the freedom.
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[21 Savage]
The police gon' look like you,
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the club owners gon' look like you.
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This like the mecca
for Black people in America.
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[Rasheeda]
When you came to Atlanta,
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it made you feel like,
"I could be an entrepreneur,
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I could do anything, because, look,
I see people who look like me."
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So people started looking at that like,
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"Yo, this is where I wanna
move to and raise my family."
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[Shanti Das]
Growing up in the SWATS,
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00:05:04,137 --> 00:05:05,764
it was like our own little Wakanda.
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00:05:05,848 --> 00:05:07,975
All of my friends' parents were successful
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00:05:08,058 --> 00:05:11,854
and you didn't have that in a lot of,
you know, other metropolitan areas,
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like this real influx
of middle-class America.
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00:05:15,357 --> 00:05:16,984
[indistinct crowd chatter]
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[Kasim Reed]
When you look through the ranks
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of leadership in the city,
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there was a longstanding agreement
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that Black people would have
political power in Atlanta
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and white people had economic power,
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and we would meet in the city,
do business,
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and typically retreated
to segregated neighborhoods.
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00:05:35,169 --> 00:05:38,881
And so that was an understanding
that allowed the city to flourish
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00:05:38,964 --> 00:05:40,966
in an uninterrupted way for decades.
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[Marc Lamont Hill] 'Cause Atlanta,
in many ways, for Black people
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represents possibility.
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Cultural possibility, economic possibility
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and educational possibility.
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[indistinct yelling]
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There is a history in this country
of the establishment
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not wanting Black people to have
access to education,
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and so we had to build our own.
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[♪ upbeat funk music playing]
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♪
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[Dr. Maurice Hobson]
What Atlanta already has built into it
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00:06:10,412 --> 00:06:12,915
is that it has multiple
historically Black colleges.
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00:06:12,998 --> 00:06:15,125
So you have the young people
who are coming to college
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00:06:15,209 --> 00:06:17,377
and saying,
"Well, hey, I like Atlanta, I'm staying."
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And you begin to see
this kind of influx of people.
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[♪ upbeat funk music continues]
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♪
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The HBCU all around the country
was a vibrant site
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of Black life and Black culture
for over a century.
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[Stacy Lloyd]
The draw for going to an HBCU
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and coming to Atlanta
specifically was the AUC:
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00:06:48,325 --> 00:06:51,578
Spelman, Morehouse,
Morris Brown, Clark Atlanta.
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It's literally like
walking inside of the classroom
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00:06:54,915 --> 00:06:58,418
and your cousins and your sisters
and your brothers are there
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00:06:58,502 --> 00:07:01,004
and you're just looking
right back at yourself.
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00:07:01,088 --> 00:07:03,632
[Kathleen Bertrand] I remember
saying, "This is like a utopia here
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00:07:03,715 --> 00:07:07,469
in the AU Center,"
because you see Black people
174
00:07:07,553 --> 00:07:11,056
in positions of power
and prominence all the time.
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00:07:11,139 --> 00:07:14,351
It was nothing to have
Angela Davis visit the campus
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or to have Jesse Jackson,
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00:07:16,270 --> 00:07:18,939
because that was
just the environment we were in.
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The Atlanta University Center
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is the reason Atlanta
became the Black mecca.
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00:07:25,279 --> 00:07:28,073
You just will not find
that experience anywhere else.
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00:07:28,156 --> 00:07:31,243
As a Black woman, as a woman,
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it was really the only time
that I was part of the majority,
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and everything's just for us and about us.
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00:07:38,876 --> 00:07:41,295
Well, hi, everybody,
from Daytona Beach, in Florida,
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00:07:41,378 --> 00:07:43,714
where right now, it is spring break time
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00:07:43,797 --> 00:07:47,634
and it is a mecca for the
college-age crowd. How many? Well--
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[newscaster on TV] It was a group
of Washington D.C. students
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00:07:50,053 --> 00:07:52,306
attending college here who
kicked off what was then
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00:07:52,389 --> 00:07:54,224
a very different kind of event,
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00:07:54,308 --> 00:07:56,560
attended by not thousands
or even hundreds,
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00:07:56,643 --> 00:07:58,103
but 50 young people.
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00:07:58,187 --> 00:08:00,731
Sharon Toomer showed me
the group that started
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00:08:00,814 --> 00:08:03,942
what the city now calls
Black College Spring Break.
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00:08:04,026 --> 00:08:08,405
[♪ "No Words Required" by Ryan Prewett
feat. Chris Swartwood playing]
195
00:08:10,449 --> 00:08:13,493
[Sharon Toomer] When was the last time
you saw Tony, Monique, Emma?
196
00:08:13,577 --> 00:08:15,871
Probably, phew, 40 years.
197
00:08:15,954 --> 00:08:18,248
[chuckles] Since graduation.
198
00:08:18,332 --> 00:08:19,833
It's been too long.
199
00:08:19,917 --> 00:08:21,919
[birds chirping]
200
00:08:25,839 --> 00:08:27,799
[group exclaim]
201
00:08:27,883 --> 00:08:29,676
Oh, my goodness, look who it is.
202
00:08:29,760 --> 00:08:31,803
Oh, my goodness, Amadi!
203
00:08:31,887 --> 00:08:34,348
- [indistinct chatter]
- [laughter]
204
00:08:34,431 --> 00:08:36,016
Oh, my goodness.
205
00:08:36,099 --> 00:08:37,726
Y'all still look the same,
206
00:08:37,809 --> 00:08:39,603
except Emma's hair has turned blue.
207
00:08:39,686 --> 00:08:41,522
[laughter]
208
00:08:42,105 --> 00:08:44,775
We were just bringing a little piece
of Chocolate City to Atlanta.
209
00:08:44,858 --> 00:08:46,818
That's exac--
That's a good way to put it.
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00:08:46,902 --> 00:08:48,278
That's a good way to put it, Tony.
211
00:08:48,362 --> 00:08:50,739
But the thing is, is that
the way we started it
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00:08:50,822 --> 00:08:52,366
- is not how it ended.
- [Amadi/Sharon] Right.
213
00:08:52,449 --> 00:08:54,952
And that's, I think,
people don't know that.
214
00:08:55,035 --> 00:08:57,871
I think when people
hear the word "Freaknik,"
215
00:08:57,955 --> 00:09:00,082
- they think of the '90s.
- Right.
216
00:09:00,165 --> 00:09:03,168
- But people did not know about the '80s.
- Yeah.
217
00:09:03,252 --> 00:09:05,087
They didn't know how we started it.
218
00:09:05,170 --> 00:09:06,755
They don't know where the name came from.
219
00:09:06,839 --> 00:09:08,423
We had no money.
220
00:09:08,507 --> 00:09:11,677
We were, we, we were getting
support from left and right
221
00:09:11,760 --> 00:09:13,095
and we made it happen.
222
00:09:13,178 --> 00:09:14,346
And I'm telling you,
223
00:09:14,429 --> 00:09:16,890
- we had no inclination...
- [Amadi Boon] Right.
224
00:09:16,974 --> 00:09:20,394
...to the depth of-of a legacy
we were creating.
225
00:09:28,151 --> 00:09:29,778
[record scratching]
226
00:09:29,862 --> 00:09:32,698
[♪ upbeat hip-hop music playing]
227
00:09:37,035 --> 00:09:38,996
[Emma Horton]
Once you got to the AU campus,
228
00:09:39,079 --> 00:09:41,290
just about every state had a club.
229
00:09:41,373 --> 00:09:44,501
That was the opportunity
to develop your first comradery.
230
00:09:45,544 --> 00:09:47,129
[Monique Tolliver]
The state clubs,
231
00:09:47,212 --> 00:09:51,049
I think today it would be
what social media is.
232
00:09:51,133 --> 00:09:54,928
The state clubs is what
drew people closer together.
233
00:09:55,387 --> 00:09:58,265
[Amadi] There was a Michigan Club,
we had a California Club.
234
00:09:58,348 --> 00:10:00,184
There was a tri-state club, a Philly club,
235
00:10:00,267 --> 00:10:02,186
I guess it was for Pennsylvania.
236
00:10:02,269 --> 00:10:05,522
But of all of the state clubs,
all the state organizations,
237
00:10:05,606 --> 00:10:10,611
I'd say that the DC Metro Club,
we were the ones that had the reputation.
238
00:10:10,694 --> 00:10:13,530
[laughs] We were the ones
that threw the best parties.
239
00:10:13,614 --> 00:10:16,158
[♪ trombone music plays]
240
00:10:16,241 --> 00:10:18,452
We wanted to provide
events that would help
241
00:10:18,535 --> 00:10:21,622
to support our students
around things like the school breaks,
242
00:10:21,705 --> 00:10:24,833
where we could party
and just celebrate being together.
243
00:10:24,917 --> 00:10:28,504
[Sharon] It came time
for our spring break activity.
244
00:10:28,587 --> 00:10:30,172
Some people were going home,
245
00:10:30,255 --> 00:10:32,132
some people were going someplace else.
246
00:10:32,216 --> 00:10:35,719
But a lot of us were staying in Atlanta
for the spring break.
247
00:10:35,802 --> 00:10:38,555
We're only talking about
like a, you know, a week time.
248
00:10:40,307 --> 00:10:42,726
[Monique]
Many people couldn't afford to go home.
249
00:10:42,809 --> 00:10:45,270
I was... [laughs] I was one of them.
250
00:10:45,354 --> 00:10:48,440
So we, you know, we decided,
"Well, hey, we're all here.
251
00:10:48,524 --> 00:10:51,652
We need to get together.
We need to do something."
252
00:10:52,194 --> 00:10:54,321
[Amadi]
So we said, "Let's plan a picnic.
253
00:10:54,404 --> 00:10:56,823
We're gonna have a picnic
during spring break."
254
00:10:56,907 --> 00:11:01,995
I said, you know, "We need to have
some kind of a theme for the year
255
00:11:02,079 --> 00:11:04,915
so we can plan all of our events
around a theme."
256
00:11:04,998 --> 00:11:06,917
And I remember Tony said to me,
257
00:11:07,000 --> 00:11:08,669
something to the effect that,
258
00:11:08,752 --> 00:11:11,296
"We should bring back the freak."
[laughs]
259
00:11:11,380 --> 00:11:13,257
And so from that point on,
260
00:11:13,340 --> 00:11:16,218
each event that we had,
somehow or another,
261
00:11:16,301 --> 00:11:19,930
had the word "freak"
incorporated into the name of the event
262
00:11:20,013 --> 00:11:21,265
when we promoted it.
263
00:11:22,891 --> 00:11:27,104
[Maurice] In 1978, Chic debuted this song,
Chic Le Freak.
264
00:11:27,187 --> 00:11:28,230
Of course the song goes...
265
00:11:28,313 --> 00:11:29,815
♪ Ah, freak out ♪
266
00:11:30,482 --> 00:11:32,901
[Maurice] And then there's
a dance that accompanies it.
267
00:11:32,985 --> 00:11:34,069
♪ Freak out ♪
268
00:11:34,820 --> 00:11:38,282
[Monique]
People think that the Freak is freaky,
269
00:11:38,365 --> 00:11:40,701
but when we were doing the Freak,
270
00:11:40,784 --> 00:11:45,414
it wasn't scandalous, but it was fun.
271
00:11:45,497 --> 00:11:48,625
♪
272
00:11:48,709 --> 00:11:51,003
[Amadi] We decided on a date
for the spring picnic,
273
00:11:51,086 --> 00:11:53,213
now we've gotta come up with a name
274
00:11:53,297 --> 00:11:56,633
and something that's gonna
fit in with our theme.
275
00:11:56,717 --> 00:11:59,595
And so our classmate said,
276
00:11:59,678 --> 00:12:01,388
"Let's call it 'Freaknik.'"
277
00:12:02,389 --> 00:12:06,101
Merging of "picnic,"
which we shouldn't be using anymore,
278
00:12:06,185 --> 00:12:08,812
now that we now
are educated on what picnic meant,
279
00:12:08,896 --> 00:12:10,272
and "freak."
280
00:12:10,355 --> 00:12:11,773
I thought it was really clever.
281
00:12:11,857 --> 00:12:13,066
That's a beautiful thing.
282
00:12:13,150 --> 00:12:15,694
I mean, we just come up
with stuff on the fly.
283
00:12:15,777 --> 00:12:19,072
[♪ "Bustin' Loose" by Chuck Brown
& The Soul Searchers playing]
284
00:12:19,948 --> 00:12:21,909
[Shanti]
The title is absolutely misleading
285
00:12:21,992 --> 00:12:23,535
'cause you would think
it was just somethin'
286
00:12:23,619 --> 00:12:26,330
where everybody's wildin'
and people strippin' on the streets
287
00:12:26,413 --> 00:12:28,582
and, you know, having sex everywhere.
288
00:12:28,665 --> 00:12:30,709
But Freaknik was just a--
it was just a party.
289
00:12:30,792 --> 00:12:33,003
It was just a-a southern cookout, right?
290
00:12:33,670 --> 00:12:36,048
[Amadi]
We needed to promote it, advertise it.
291
00:12:36,131 --> 00:12:38,509
We had to buy food and we,
of course, we would sell the food.
292
00:12:38,592 --> 00:12:41,178
Hot dogs and potato chips
and, you know, that kinda stuff.
293
00:12:41,261 --> 00:12:42,262
Sodas and beer.
294
00:12:43,347 --> 00:12:46,266
[Sharon]
We selected the spot for the first one.
295
00:12:47,559 --> 00:12:50,521
This just nondescript
area of Piedmont Park
296
00:12:50,604 --> 00:12:53,732
on the corner of
10th Avenue and Monroe Drive,
297
00:12:54,316 --> 00:12:56,235
that at that time was really pretty barren
298
00:12:56,318 --> 00:12:58,570
and just a good spot we could meet there.
299
00:13:00,447 --> 00:13:03,283
[Monique] We did a lot of work
to bring that Freaknik
300
00:13:03,367 --> 00:13:05,160
that we had at Piedmont Park.
301
00:13:05,244 --> 00:13:09,456
I can remember...
gosh, reaching out for donations,
302
00:13:09,540 --> 00:13:12,000
reaching out for so much help,
303
00:13:12,084 --> 00:13:15,254
and the community was so supportive of us
304
00:13:15,337 --> 00:13:17,506
and it was a success.
305
00:13:17,589 --> 00:13:19,383
[♪ "Bustin' Loose" continues playing]
306
00:13:21,218 --> 00:13:24,638
We were like,
"Wow, did I do that?" [laughs]
307
00:13:24,721 --> 00:13:26,932
You know? But it-it worked.
308
00:13:27,015 --> 00:13:31,103
[Amadi] What started out
as a necessity for us
309
00:13:31,186 --> 00:13:34,022
as a fill-in spring break event
310
00:13:34,106 --> 00:13:36,650
definitely became
something that filled a void
311
00:13:36,733 --> 00:13:39,361
for other Black college students
in the area.
312
00:13:39,444 --> 00:13:41,029
[Emma]
From that point on,
313
00:13:41,113 --> 00:13:43,407
they began to be
our marketing and our promotion,
314
00:13:43,490 --> 00:13:45,450
because everybody was like,
"When is the next one?
315
00:13:45,534 --> 00:13:46,869
When is the next one?"
316
00:13:46,952 --> 00:13:48,120
♪ I feel like bustin' loose ♪
317
00:13:48,203 --> 00:13:50,247
College students can't go home
and after a while,
318
00:13:50,330 --> 00:13:52,624
college students don't wanna go home.
319
00:13:52,708 --> 00:13:54,084
Whoo!
320
00:13:54,168 --> 00:13:56,044
Yeah, Freaknik! [laughs]
321
00:13:56,128 --> 00:13:58,088
I'll be back, though.
I'm looking forward to coming back.
322
00:13:58,172 --> 00:14:00,257
[♪ upbeat percussive music playing]
323
00:14:00,340 --> 00:14:02,092
[Sharon]
There was a transition period
324
00:14:02,176 --> 00:14:04,511
when it was truly a school event.
325
00:14:05,721 --> 00:14:10,225
But clearly this had morphed
into something far greater
326
00:14:10,309 --> 00:14:11,977
than we could have ever imagined.
327
00:14:12,060 --> 00:14:15,439
[♪ "Welcome to the Party"
by John Ross playing]
328
00:14:20,235 --> 00:14:22,487
♪
329
00:14:28,202 --> 00:14:29,203
[camera shutter clicks]
330
00:14:31,163 --> 00:14:33,081
[interviewer]
How did it get to be such a big deal?
331
00:14:33,165 --> 00:14:36,293
I don't know. Maybe because it's
a Black environment down here.
332
00:14:36,376 --> 00:14:38,378
You know, you have
all the Black colleges down here.
333
00:14:38,462 --> 00:14:40,214
Everyone gets together
and enjoy themselves.
334
00:14:40,297 --> 00:14:42,049
[interviewer] But how do--
how does word get around?
335
00:14:42,132 --> 00:14:43,425
- I mean, it wasn't...
- I don't know, man.
336
00:14:43,509 --> 00:14:44,968
...all that big a deal five years ago.
337
00:14:45,052 --> 00:14:46,803
- Word of mouth.
- Word of mouth.
338
00:14:46,887 --> 00:14:48,013
- It's word of mouth.
- Yeah.
339
00:14:48,096 --> 00:14:50,599
1980s and the early 1990s,
340
00:14:50,682 --> 00:14:53,477
you have a... a movie renaissance,
341
00:14:53,560 --> 00:14:55,270
a Black movie renaissance
that's taking place.
342
00:14:55,354 --> 00:14:57,064
I mean, you know, you gotta
think about School Daze,
343
00:14:57,147 --> 00:14:58,398
filmed right here in Atlanta, Georgia.
344
00:14:58,482 --> 00:14:59,858
You know, Spike Lee, Morehouse man.
345
00:14:59,942 --> 00:15:01,401
You recognize me?
346
00:15:01,485 --> 00:15:02,945
Yeah, I've seen you online.
347
00:15:03,028 --> 00:15:04,404
Aren't you number one?
348
00:15:04,488 --> 00:15:06,156
Yeah, that's me. Half-Pint.
349
00:15:06,240 --> 00:15:07,407
Gammite number one.
350
00:15:07,783 --> 00:15:09,576
- Gamma Phi Gamma.
- [laughs]
351
00:15:09,660 --> 00:15:11,078
Pleased to meet you.
352
00:15:11,161 --> 00:15:12,287
Nice to meet you.
353
00:15:12,371 --> 00:15:15,457
The appetite for Black college culture,
354
00:15:15,541 --> 00:15:21,004
at least mainstream,
was really ignited with School Daze.
355
00:15:21,505 --> 00:15:24,424
Black filmmakers
were really getting their start.
356
00:15:24,508 --> 00:15:26,301
Of course, Spike Lee.
357
00:15:26,385 --> 00:15:28,887
And, you know, for me it was exciting,
358
00:15:28,971 --> 00:15:32,182
so I got energized
about what was possible for me.
359
00:15:32,266 --> 00:15:34,017
[♪ peppy music playing]
360
00:15:34,101 --> 00:15:35,352
[indistinct chatter]
361
00:15:37,855 --> 00:15:40,232
[speaker] But I mean I believe
that School Daze,
362
00:15:40,315 --> 00:15:41,859
that energy and that feel,
363
00:15:41,942 --> 00:15:43,735
was heavily influenced by Freaknik.
364
00:15:44,403 --> 00:15:46,655
Uh, because initially, I mean, that was,
365
00:15:46,738 --> 00:15:52,703
it was a college fraternity,
sorority, community energy.
366
00:15:52,786 --> 00:15:54,538
[Maurice]
A Different World is on TV.
367
00:15:54,621 --> 00:15:57,791
You begin to see this
kinda movement of Black culture
368
00:15:57,875 --> 00:15:59,668
that's being spewed
and assessed critically.
369
00:15:59,751 --> 00:16:01,795
Freaknik is going to be live!
370
00:16:01,879 --> 00:16:06,008
Bobby Brown, Heavy D,
two days of nonstop music, food...
371
00:16:06,884 --> 00:16:07,885
[both] Men.
372
00:16:09,219 --> 00:16:12,222
What? Did she just say
she's going to Freaknik? My event?
373
00:16:12,306 --> 00:16:15,392
[chuckles] You know, that me
and my friends created in school
374
00:16:15,475 --> 00:16:17,519
is now big enough and popular enough
375
00:16:17,603 --> 00:16:20,272
that someone on TV
is actually talking about it.
376
00:16:20,355 --> 00:16:21,773
So your parents don't mind?
377
00:16:21,857 --> 00:16:24,151
Well, Mom was cool
until I mentioned the word "Freaknik."
378
00:16:24,234 --> 00:16:26,486
Now that was your first mistake.
You should have told her
379
00:16:26,570 --> 00:16:28,238
- it was just an outdoor concert.
- I did.
380
00:16:28,322 --> 00:16:30,824
[Ronda Racha Penrice]
A Different World absolutely boosted
381
00:16:30,908 --> 00:16:32,910
Black college attendance
382
00:16:32,993 --> 00:16:38,373
by presenting a positive light
of an all-Black experience.
383
00:16:40,417 --> 00:16:43,212
As somebody that went
to a traditionally white institution,
384
00:16:43,295 --> 00:16:46,673
it was refreshing for me
to see my people in college,
385
00:16:46,757 --> 00:16:49,968
my age celebrating on a stage like this.
386
00:16:50,052 --> 00:16:53,013
HBCUs became the catalyst
387
00:16:53,847 --> 00:16:56,350
for Freaknik to actually take place.
388
00:16:58,101 --> 00:17:00,979
[Kasim]
It was organic, and that's why I think
389
00:17:01,063 --> 00:17:04,858
that it grew and took off,
uh, and became an event
390
00:17:04,942 --> 00:17:07,236
that attracted
hundreds of thousands of people.
391
00:17:07,319 --> 00:17:09,905
[horns honking]
392
00:17:12,741 --> 00:17:14,535
[Sharon]
So we have Black students coming in
393
00:17:14,618 --> 00:17:17,829
every third weekend
in-in April for our gathering
394
00:17:17,913 --> 00:17:19,957
that's for and about us.
395
00:17:20,040 --> 00:17:22,918
Yo, what's up? This is Lez Moné
once again coming to you live
396
00:17:23,001 --> 00:17:25,587
from the AU Center with Freaknik.
And who we got here?
397
00:17:25,671 --> 00:17:27,840
My name is Wesley Parkman
from Morehouse College,
398
00:17:27,923 --> 00:17:29,842
originally from Waterbury, Connecticut.
399
00:17:29,925 --> 00:17:32,678
[Marc] My brother
went to Morehouse in the '80s,
400
00:17:32,761 --> 00:17:34,513
so I had been hearing about Freaknik
401
00:17:34,596 --> 00:17:36,265
as long as I've been
hearing about Morehouse.
402
00:17:36,348 --> 00:17:38,392
And when he talked about Freaknik,
403
00:17:38,475 --> 00:17:40,602
he talked about it
like it was a fun thing to do.
404
00:17:40,686 --> 00:17:43,063
He didn't talk about it like it was wild
or like it was crazy.
405
00:17:43,146 --> 00:17:45,440
He just said, "Yo, spring break,
that's where you need to be."
406
00:17:45,524 --> 00:17:48,277
He said that spring break
was when you had--
407
00:17:48,360 --> 00:17:50,237
uh, girls were gonna be out there,
408
00:17:50,320 --> 00:17:52,739
great music was gonna be out there,
and if you wanted to pledge,
409
00:17:52,823 --> 00:17:55,117
you better start knowing
who those brothers were
410
00:17:55,200 --> 00:17:56,577
who were outside in these parks.
411
00:17:56,660 --> 00:17:58,495
'Cause those are the same brothers
that was gonna decide
412
00:17:58,579 --> 00:17:59,663
whether you made line or not.
413
00:17:59,746 --> 00:18:02,749
So for me,
Freaknik was like an entry point
414
00:18:02,833 --> 00:18:04,501
into the Black cultural experience,
415
00:18:04,585 --> 00:18:06,086
into the Black Greek letter experience.
416
00:18:07,296 --> 00:18:10,465
[Emma] I-I think initially,
when we first started it,
417
00:18:10,549 --> 00:18:15,262
our draw card was the fact
that this was a Black picnic.
418
00:18:15,345 --> 00:18:17,764
You know, every--
we all knew about Daytona Beach,
419
00:18:17,848 --> 00:18:19,474
we knew about some of the other things,
420
00:18:19,558 --> 00:18:22,186
but they were not put on by us
421
00:18:22,269 --> 00:18:25,772
or the people who you heard
attending look like us.
422
00:18:25,856 --> 00:18:29,818
So here we are
in a, uh, historical Black colleges
423
00:18:29,902 --> 00:18:32,487
and we're saying,
"We gonna celebrate ourselves,
424
00:18:32,571 --> 00:18:34,156
"we gonna celebrate with ourselves.
425
00:18:34,239 --> 00:18:35,699
"Now you welcome to come,
426
00:18:35,782 --> 00:18:37,743
but we're designing this for us."
427
00:18:39,494 --> 00:18:45,250
[Shanti] When I saw people flying in
from DC and New York and LA,
428
00:18:45,334 --> 00:18:48,086
I swear it was at least several
thousand people at Washington Park.
429
00:18:48,170 --> 00:18:49,671
I had never seen anything like it.
430
00:18:49,755 --> 00:18:50,964
It was like a movie.
431
00:18:51,048 --> 00:18:53,634
And I was like, "Oh, okay,
this is bigger than Atlanta."
432
00:18:53,717 --> 00:18:56,428
[♪ "I Got Cha Opin' Remix"
by Black Moon playing]
433
00:18:57,346 --> 00:18:58,680
♪ Yeah ♪
434
00:18:59,556 --> 00:19:01,391
♪ Original crooks ♪
435
00:19:01,475 --> 00:19:05,020
I heard about Freaknik when I was young,
436
00:19:05,103 --> 00:19:06,897
and I had cousins that went to Morehouse.
437
00:19:07,981 --> 00:19:10,859
It was like, "I can't wait
to get older so I can try to go."
438
00:19:11,944 --> 00:19:14,196
And so what ended up happening is
439
00:19:14,279 --> 00:19:16,240
I shot dice a lot when I was in college.
440
00:19:16,323 --> 00:19:17,574
[dice clatters]
441
00:19:17,658 --> 00:19:19,993
Rest in peace, Chris Wilson.
442
00:19:20,077 --> 00:19:21,495
His father Porterfield Wilson,
443
00:19:21,578 --> 00:19:23,497
he had a car dealership in Detroit,
444
00:19:23,580 --> 00:19:25,874
and they used to have some big dice games.
445
00:19:25,958 --> 00:19:27,918
So I went to one of the dice games,
446
00:19:28,001 --> 00:19:29,461
and I won a down payment
447
00:19:29,545 --> 00:19:32,256
to a 10th anniversary edition Honda.
448
00:19:32,881 --> 00:19:36,927
The next day,
Ray Jackson, Jimmy King and I
449
00:19:37,010 --> 00:19:39,096
got on the road and drove it to Freaknik.
450
00:19:39,680 --> 00:19:43,267
[♪ "Jeeps, Lex Coups, Bimaz & Benz"
by Lost Boyz playing]
451
00:19:43,350 --> 00:19:45,769
[Too Short] Everybody drove
to fuckin' Freaknik.
452
00:19:45,853 --> 00:19:46,854
Well, look at the map.
453
00:19:46,937 --> 00:19:48,772
All the cities, heck,
you just jump the car.
454
00:19:48,856 --> 00:19:50,732
"Man, we going to Atlanta.
I ain't got no flight.
455
00:19:50,816 --> 00:19:54,152
Don't need a flight.
Let's get into one car and go. Let's go."
456
00:19:54,236 --> 00:19:55,988
♪ Ain't nuttin' wrong with
puffin' on lai ♪
457
00:19:56,071 --> 00:19:58,574
♪ And if you're with me
let me hear you say "right" ♪
458
00:19:58,657 --> 00:20:00,701
- ♪ Right, ri-right ♪
- ♪ Now a-- now-- now a dayz ♪
459
00:20:00,784 --> 00:20:02,744
- ♪ Niggaz frontin' like they ill ♪
- ♪ Like they ill ♪
460
00:20:02,828 --> 00:20:04,288
♪ Now bustin' caps and
got a muthafkin'-- ♪
461
00:20:04,371 --> 00:20:06,623
[Jermaine]
It was almost like a car show, too.
462
00:20:06,707 --> 00:20:09,585
The Suzuki Samurais was big
at that particular point in time.
463
00:20:09,668 --> 00:20:11,795
Had the Suzuki Samurai crew.
464
00:20:11,879 --> 00:20:13,964
Whatever cars was goin',
465
00:20:14,047 --> 00:20:17,301
they came to the city to show off.
466
00:20:17,384 --> 00:20:20,512
So everybody knew the assignment.
467
00:20:20,596 --> 00:20:23,098
Everybody was riding around like,
468
00:20:23,182 --> 00:20:27,060
you know, "I just got these wheels
on my car, you need to see this."
469
00:20:27,144 --> 00:20:28,979
[♪ hip-hop music playing]
470
00:20:29,062 --> 00:20:30,063
[tires screeching]
471
00:20:32,858 --> 00:20:34,401
[engines revving]
472
00:20:34,484 --> 00:20:36,570
♪
473
00:20:40,282 --> 00:20:41,575
[horn honking]
474
00:20:42,284 --> 00:20:44,161
Rims were poppin' back then.
475
00:20:44,244 --> 00:20:46,997
You know that whole system, you know,
476
00:20:47,080 --> 00:20:49,416
gettin' your car done inside
with the wood grain
477
00:20:49,499 --> 00:20:50,792
and the piping seats, the whole nine,
478
00:20:50,876 --> 00:20:52,669
so it was a big, crazy culture.
479
00:20:52,753 --> 00:20:55,380
So getting rims was a necessity.
480
00:20:55,464 --> 00:20:57,174
It was like getting
a new pair of sneakers.
481
00:20:59,092 --> 00:21:00,928
When I got to the Rim Shop was I met Greg
482
00:21:01,011 --> 00:21:04,056
when I first came here in '91
and me and him got cool.
483
00:21:04,139 --> 00:21:07,059
So he was like, "Yo, um, I saw this spot
484
00:21:07,142 --> 00:21:09,478
"in Peachtree and Ralph McGill downtown.
485
00:21:09,561 --> 00:21:11,772
You know, we should put
the shop over there."
486
00:21:13,649 --> 00:21:15,108
That was gonna be the whole thing.
487
00:21:15,192 --> 00:21:17,361
Rim shop upstairs, studio downstairs.
488
00:21:18,237 --> 00:21:19,404
Talking about the Freaknik,
489
00:21:19,488 --> 00:21:22,157
the Rim Shop was a place
where you came to.
490
00:21:22,241 --> 00:21:23,325
When you landed in Atlanta,
491
00:21:23,408 --> 00:21:24,952
you wanted to see
where the Rim Shop was at.
492
00:21:25,035 --> 00:21:27,162
It was a landmark, you know,
people wanted to see it.
493
00:21:27,829 --> 00:21:29,915
There's mad flavor out here.
We just been chillin'.
494
00:21:29,998 --> 00:21:31,542
We went to
Erick Sermon's house last night.
495
00:21:31,625 --> 00:21:33,418
He had a nice little bash goin' on.
496
00:21:33,502 --> 00:21:37,589
The Rim Shop was a rim shop
that didn't sell rims.
497
00:21:37,673 --> 00:21:39,049
[snickers] You know what I mean?
498
00:21:39,132 --> 00:21:42,678
It was really a meeting hole
for Black Hollywood, you know?
499
00:21:42,761 --> 00:21:43,971
You would take your car there,
500
00:21:44,054 --> 00:21:46,098
and it'd take you three months to get rims
501
00:21:46,181 --> 00:21:47,808
and you might see your car at a party.
502
00:21:47,891 --> 00:21:49,434
[laughs]
503
00:21:49,935 --> 00:21:52,729
[Erick Sermon]
During Freaknik, stars start coming in.
504
00:21:52,813 --> 00:21:55,899
You would see Tupac
in the Rim Shop, David Justice.
505
00:21:55,983 --> 00:22:00,195
But in the back of the Rim Shop,
you would also see T.I.
506
00:22:00,279 --> 00:22:04,658
You would see, uh, Goodie Mob or OutKast.
Usher Raymond.
507
00:22:04,741 --> 00:22:06,743
These are all people
before they got famous
508
00:22:06,827 --> 00:22:08,662
was at the Rim Shop, in the back of it.
509
00:22:08,745 --> 00:22:11,582
♪
510
00:22:11,665 --> 00:22:13,292
[Jalen]
So I, basically, during Freaknik,
511
00:22:13,375 --> 00:22:16,003
either stayed at the Rim Shop
and slept on the floor
512
00:22:16,545 --> 00:22:18,797
or slept at my cousin's apartment
on the floor.
513
00:22:18,881 --> 00:22:21,300
We ain't had no hotel rooms.
It was all in the parking lot.
514
00:22:22,634 --> 00:22:24,386
So when you talk about
parking lot pimpin',
515
00:22:24,469 --> 00:22:25,679
you gotta think about it this way.
516
00:22:25,762 --> 00:22:29,725
There are people who would
go in on like a U-Haul,
517
00:22:29,808 --> 00:22:31,476
stay in the U-Haul,
518
00:22:31,560 --> 00:22:34,855
and then if you find
a girl or a guy that had a room,
519
00:22:34,938 --> 00:22:37,107
then you hoped to end up in their room.
520
00:22:37,191 --> 00:22:38,817
- [♪ hip-hop music playing]
- [indistinct chatter]
521
00:22:38,901 --> 00:22:42,237
[newscaster] Black College Spring Break
is thumping once again.
522
00:22:42,321 --> 00:22:45,657
Thousands have come
by the carloads with cameras.
523
00:22:46,200 --> 00:22:49,369
Cory Lewis and nine of his friends
from Dover, Delaware
524
00:22:49,453 --> 00:22:52,539
chipped in to rent an RV
for the rolling party.
525
00:22:52,623 --> 00:22:54,917
We had more than this,
they just backed out on us.
526
00:22:55,000 --> 00:22:57,711
[speaker 1] So you get about 20,
you know 10 of 'em gonna leave.
527
00:22:57,794 --> 00:23:01,131
Yeah, we had about 20,
so 10 of 'em backed out.
528
00:23:01,465 --> 00:23:03,133
It cost us $125 a piece,
529
00:23:04,009 --> 00:23:07,304
um, and plannin' on spending enough
to make us have fun.
530
00:23:10,891 --> 00:23:13,227
[interviewer] You drove how many miles?
You drove what, a thousand?
531
00:23:13,310 --> 00:23:15,145
- 583 miles exactly.
- [speaker 2] Seven hours.
532
00:23:15,229 --> 00:23:16,813
- [interviewer] Is it--
- Eight hours.
533
00:23:16,897 --> 00:23:18,524
[interviewer]
Is it worth it driving all this way
534
00:23:18,607 --> 00:23:20,776
just for a couple days and then you
gotta turn around and go back?
535
00:23:20,859 --> 00:23:22,819
[speaker 2]
Look around, look around, look around.
536
00:23:22,903 --> 00:23:23,904
It's worth it.
537
00:23:25,239 --> 00:23:27,449
[♪ upbeat music playing]
538
00:23:30,619 --> 00:23:32,704
Okay, right here,
my friend, we have Tiffany.
539
00:23:32,788 --> 00:23:33,997
She's from Milwaukee.
540
00:23:34,665 --> 00:23:36,875
Don't she look good?
She got the nice haircut.
541
00:23:36,959 --> 00:23:39,711
- [Tiffany chuckles]
- She looks gorgeous, baby, look.
542
00:23:39,795 --> 00:23:43,507
Honestly speaking, Freaknik really started
543
00:23:43,590 --> 00:23:46,218
the evolution of Atlanta
544
00:23:46,301 --> 00:23:49,471
being this hub of fashion, of music,
545
00:23:49,555 --> 00:23:53,392
of this culture of beautiful Blackness.
546
00:23:54,059 --> 00:23:58,438
If you look at a Freaknik photo album
from the '80s through the '90s,
547
00:23:58,522 --> 00:24:00,607
you will literally get the kind of, like,
548
00:24:00,691 --> 00:24:04,528
chronology of Black fashion
and Black hair during that time.
549
00:24:05,195 --> 00:24:06,488
You saw brothers with waves,
550
00:24:06,572 --> 00:24:09,241
high-top fades, baldies like Onyx.
551
00:24:09,324 --> 00:24:10,993
It was all the things
you would expect to see,
552
00:24:11,076 --> 00:24:12,286
and sisters, the same thing.
553
00:24:12,369 --> 00:24:13,662
- Hey.
- Hi.
554
00:24:13,745 --> 00:24:16,039
[Sharon] We're either
pressing our hair, blow drying our hair,
555
00:24:16,123 --> 00:24:17,875
curling irons.
556
00:24:17,958 --> 00:24:19,501
We were really into feathered.
557
00:24:19,585 --> 00:24:20,961
Look at that hairstyle.
558
00:24:21,044 --> 00:24:22,254
[laughter]
559
00:24:22,337 --> 00:24:25,757
[Adamma McKinnon] At the time,
everybody was on the-the finger waves,
560
00:24:25,841 --> 00:24:27,092
the updo.
561
00:24:27,176 --> 00:24:30,304
The bigger the hair,
the harder the hair.
562
00:24:30,387 --> 00:24:33,849
I mean, literally everybody carried
around a bottle of Pump It Up
563
00:24:33,932 --> 00:24:36,143
to make sure that
the hair stayed in place.
564
00:24:36,226 --> 00:24:38,145
And you wasn't ashamed
of it at all, either.
565
00:24:39,313 --> 00:24:40,939
[Rasheeda]
We ain't play about our hair then
566
00:24:41,023 --> 00:24:42,441
and we don't play about that shit now,
567
00:24:42,524 --> 00:24:45,611
so it's always been
to the forefront of keeping it laid.
568
00:24:46,987 --> 00:24:48,322
[Adamma]
And as far as the jewelry,
569
00:24:48,405 --> 00:24:51,450
the bigger, the bolder,
herringbone chain.
570
00:24:51,533 --> 00:24:53,785
And if you really wanted to stand out,
571
00:24:53,869 --> 00:24:55,871
not only did you have the chain,
you had the set.
572
00:24:55,954 --> 00:24:58,540
The bracelet, the anklet, and the chain.
573
00:24:59,249 --> 00:25:01,793
[Rasheeda] I worked at Greenbriar Mall
at Merry Go Round.
574
00:25:01,877 --> 00:25:03,921
So we had all the drip,
575
00:25:04,004 --> 00:25:06,215
from the Maurice Malone to Jarbo.
576
00:25:06,298 --> 00:25:08,258
Damaged suits, used suits.
577
00:25:08,342 --> 00:25:11,011
Karl Kani, Tommy Hilfiger, Polo,
578
00:25:11,094 --> 00:25:12,554
two-button with the collar,
579
00:25:12,638 --> 00:25:14,097
booty shorts with the Air Max.
580
00:25:14,306 --> 00:25:16,225
You was lit, okay? [laughs]
581
00:25:17,017 --> 00:25:19,811
[Kawan "KP" Prather]
Js were always 1,000% up.
582
00:25:19,895 --> 00:25:22,689
Cross Colours, it was still
coming out of the prep stage.
583
00:25:22,773 --> 00:25:25,609
So you'd be like Tritons
and tennis sweaters,
584
00:25:25,692 --> 00:25:27,569
big shorts and Benetton bags.
585
00:25:28,070 --> 00:25:30,781
[Ronda] You know,
the dress wasn't as provocative.
586
00:25:30,864 --> 00:25:32,950
Like, I had on some short-shorts,
587
00:25:33,033 --> 00:25:35,911
which for Freaknik I was overdressed.
588
00:25:35,994 --> 00:25:38,664
But, like, for my family,
589
00:25:38,747 --> 00:25:41,124
"Uh-uh, no.
Please go put some clothes on."
590
00:25:41,208 --> 00:25:43,919
[♪ hip-hop music playing]
591
00:25:44,002 --> 00:25:45,921
[indistinct chatter]
592
00:25:46,004 --> 00:25:48,173
You know, as young kids
we were driving around Atlanta
593
00:25:48,257 --> 00:25:49,550
trying to find out what was happening.
594
00:25:50,300 --> 00:25:51,635
[Jermaine]
Music was goin'.
595
00:25:51,718 --> 00:25:53,720
It was music coming
from every different direction.
596
00:25:53,804 --> 00:25:56,181
[♪ pop song playing]
597
00:25:56,265 --> 00:25:58,517
[♪ hip-pop song playing]
598
00:25:58,976 --> 00:26:00,435
[indistinct chatter]
599
00:26:01,937 --> 00:26:03,355
- Kent State in the house.
- [horn honks]
600
00:26:03,438 --> 00:26:05,107
[DJ Nabs]
Piedmont Park was a hot spot.
601
00:26:05,190 --> 00:26:06,817
V-103 was the station here.
602
00:26:06,900 --> 00:26:09,236
[radio host]
Atlanta, everybody's station, V-103...
603
00:26:09,945 --> 00:26:13,907
V-103 was like the dominant
heritage station in the market
604
00:26:13,991 --> 00:26:16,952
from back in the disco days
all the way up through the R&B days.
605
00:26:18,453 --> 00:26:20,622
[Shanti] There was definitely
a time where V-103
606
00:26:20,706 --> 00:26:22,082
would not play hip-hop.
607
00:26:22,165 --> 00:26:23,876
They only played R&B music.
608
00:26:23,959 --> 00:26:25,961
[Greg Street]
It was just like on the weekends.
609
00:26:26,044 --> 00:26:27,963
They had a rap show
on the weekends on Friday nights,
610
00:26:28,046 --> 00:26:30,465
I think with, with Darren Fierce called
The Fresh Party.
611
00:26:30,549 --> 00:26:32,426
The Fresh Party, Fox 36.
612
00:26:32,509 --> 00:26:34,011
Jerry "Smokin'" B having a great time.
613
00:26:34,094 --> 00:26:35,179
Come on and join us.
614
00:26:35,262 --> 00:26:37,139
And that's when they would
play like the Kilos,
615
00:26:37,222 --> 00:26:39,641
and the Raheems,
and the Success-n-Effects,
616
00:26:39,725 --> 00:26:42,603
and the Eric B.'s and the,
the Big Daddy Kanes,
617
00:26:42,686 --> 00:26:45,606
and LL Cool Js, and all the records
that was poppin' back then.
618
00:26:46,315 --> 00:26:48,317
New York Mix, New York records.
619
00:26:48,400 --> 00:26:52,821
It was no such thing as a Atlanta artist
being played on the, on the radio.
620
00:26:52,905 --> 00:26:55,490
It wasn't even Atlanta DJs on the radio.
621
00:26:55,574 --> 00:26:57,659
And a lot of folks here,
we had issues with that.
622
00:26:57,743 --> 00:26:59,870
They wasn't even really fuckin' with us.
623
00:26:59,953 --> 00:27:01,079
[horns honking]
624
00:27:01,163 --> 00:27:03,165
But Freaknik helped loosen that up.
625
00:27:03,248 --> 00:27:05,000
[record scratches]
626
00:27:05,083 --> 00:27:06,126
♪ Jump, jump ♪
627
00:27:06,210 --> 00:27:08,587
♪ You should know, you should
know that, ah, Kris Kross... ♪
628
00:27:08,670 --> 00:27:10,297
When Kris Kross broke in '92,
629
00:27:10,380 --> 00:27:12,382
that opened the door
for So So Def the label.
630
00:27:12,466 --> 00:27:17,429
So by '93, So So Def
now had Da Brat and Xscape.
631
00:27:17,513 --> 00:27:19,848
[♪ "Just Kickin' It" by Xscape playing]
632
00:27:19,932 --> 00:27:22,893
[♪ vocalizing]
633
00:27:22,976 --> 00:27:26,480
[DJ Nabs] So this is all kinda during
the same time as Freaknik is rising
634
00:27:26,563 --> 00:27:28,524
along with
the radio stations coming in now
635
00:27:28,607 --> 00:27:32,110
where the city is having
just more of a voice totally.
636
00:27:32,194 --> 00:27:34,613
Records being produced,
a station to play it,
637
00:27:34,696 --> 00:27:38,784
DJs in the club supported by the radio
that's promoting the clubs.
638
00:27:38,867 --> 00:27:40,744
Prior to, you didn't have that.
639
00:27:41,578 --> 00:27:44,081
Like, the structure
around Atlanta was building
640
00:27:44,164 --> 00:27:45,624
is what it felt like.
641
00:27:45,707 --> 00:27:48,710
[♪ "It's Going Down" by SOURWAH
feat. Maya Miko playing]
642
00:27:51,839 --> 00:27:54,758
[Uncle Luke] Coming to Atlanta,
it wasn't no music scene,
643
00:27:54,842 --> 00:27:57,761
it was a underground cult going on
644
00:27:57,845 --> 00:28:00,681
of guys doing bass music,
and then, you know,
645
00:28:00,764 --> 00:28:04,434
JD then came and start--
JD started doing music.
646
00:28:04,518 --> 00:28:07,020
[♪ "It's Going Down" continues playing]
647
00:28:09,356 --> 00:28:13,151
[KP] J ermaine started getting
popular earlier than all of us.
648
00:28:13,235 --> 00:28:15,612
He'd been on the road
with, like, the Fresh Fest.
649
00:28:15,696 --> 00:28:18,365
He was kinda like
the most professional artist in Atlanta.
650
00:28:18,448 --> 00:28:19,992
♪
651
00:28:20,075 --> 00:28:23,161
[Lil Jon] He's always,
and still to this day, about uplifting
652
00:28:23,245 --> 00:28:24,496
the Atlanta culture
653
00:28:24,580 --> 00:28:26,164
and preserving the Atlanta culture
654
00:28:26,623 --> 00:28:29,543
and showcasing Atlanta to the world.
655
00:28:30,669 --> 00:28:32,254
[Marc]
As Freaknik is getting bigger,
656
00:28:32,337 --> 00:28:35,132
you saw people like Jermaine Dupri
use it as an opportunity
657
00:28:35,215 --> 00:28:39,136
to kind of introduce
more of the world to Southern hip-hop.
658
00:28:40,846 --> 00:28:43,599
Jermaine Dupri's
like the Dr. Dre of Atlanta,
659
00:28:43,682 --> 00:28:45,809
like the Diddy of Atlanta, for real.
660
00:28:45,893 --> 00:28:49,438
[Killer Mike] Jermaine Dupri's one of the
most powerful human beings I've ever met.
661
00:28:49,521 --> 00:28:52,357
And it's not because
he exerts power over other people,
662
00:28:52,441 --> 00:28:54,818
he empowers other people.
663
00:28:54,902 --> 00:28:58,197
What he did for
two 12-year-old kids in Kris Kross,
664
00:28:58,280 --> 00:29:00,240
what he did for Da Brat,
665
00:29:00,324 --> 00:29:03,035
and what that did
for female MCs being taken seriously,
666
00:29:03,118 --> 00:29:05,245
what he did for Xscape and Jagged Edge.
667
00:29:05,329 --> 00:29:07,831
You know, I think that Jermaine's story
668
00:29:07,915 --> 00:29:10,834
is linked to this city,
it's linked to music,
669
00:29:10,918 --> 00:29:12,836
but I think it's very much
linked to, you know,
670
00:29:12,920 --> 00:29:14,505
you went to Freaknik,
you seeing that sign.
671
00:29:14,588 --> 00:29:18,050
♪
672
00:29:20,260 --> 00:29:22,221
[Jermaine]
So, yeah, this-this block right here
673
00:29:22,304 --> 00:29:25,015
was very, very instrumental in Freaknik,
674
00:29:25,098 --> 00:29:30,729
um, because this is the block
before you actually get to Piedmont Park.
675
00:29:31,855 --> 00:29:34,149
So all of this was poppin'.
676
00:29:34,566 --> 00:29:35,859
[shouting]
677
00:29:38,695 --> 00:29:40,531
[♪ hip-hop music playing]
678
00:29:41,823 --> 00:29:45,577
[Jermaine] Every bit of this was,
like, just wall-to-wall people.
679
00:29:45,911 --> 00:29:48,205
[indistinct chatter]
680
00:29:48,288 --> 00:29:49,665
[yells]
681
00:29:51,041 --> 00:29:53,669
This whole area was full.
Not like a pocket.
682
00:29:53,752 --> 00:29:56,755
Like, every piece of ground out here
683
00:29:57,214 --> 00:29:59,174
was covered with Negroes.
684
00:29:59,842 --> 00:30:00,843
[Jermaine laughs]
685
00:30:00,926 --> 00:30:02,761
[cheering]
686
00:30:03,762 --> 00:30:06,265
[Jermaine] We had some
of the biggest artists of that time
687
00:30:06,348 --> 00:30:08,141
all performing right here
in Piedmont Park.
688
00:30:08,225 --> 00:30:09,601
Craig Mack, Biggie.
689
00:30:09,685 --> 00:30:13,814
This is where the gumbo
of Freaknik was happening, right here.
690
00:30:13,897 --> 00:30:14,898
It was huge.
691
00:30:14,982 --> 00:30:17,067
- [crowd cheering]
- [host] Atlanta!
692
00:30:17,150 --> 00:30:19,236
[♪ "Dreams" by
The Notorious B.I.G. playing]
693
00:30:19,319 --> 00:30:21,613
[rapping]
♪ Everybody move your body ♪
694
00:30:21,697 --> 00:30:24,324
♪ Whitney Houston boostin' from Bobby ♪
695
00:30:24,408 --> 00:30:26,952
♪ As I bust the cherry of
Monica and Terri ♪
696
00:30:27,035 --> 00:30:29,621
♪ Back shots to Chaka,
I know that pussy hairy ♪
697
00:30:29,705 --> 00:30:31,874
♪ Sade, ooh, I know that pussy tight ♪
698
00:30:31,957 --> 00:30:33,292
♪ Smacked Tina Turner... ♪
699
00:30:33,375 --> 00:30:34,960
[♪ rapping, song fade out]
700
00:30:38,672 --> 00:30:41,550
[♪ scatting]
701
00:30:41,633 --> 00:30:43,468
- Yo!
- [Uncle Luke] My man, 50 grand.
702
00:30:43,552 --> 00:30:45,554
- What's up, my brother?
- [Jermaine] What's happenin'?
703
00:30:45,637 --> 00:30:46,638
Alright, man.
704
00:30:46,722 --> 00:30:48,390
This is the first time
I've been here, man.
705
00:30:48,473 --> 00:30:50,225
- Welcome. [laughs]
- Nice studio.
706
00:30:50,309 --> 00:30:53,061
The-the-the house that J built.
707
00:30:53,145 --> 00:30:54,563
Yeah, yeah, the house that I built.
708
00:30:54,646 --> 00:30:56,815
So-so, we talkin' about
this Freaknik thing, huh?
709
00:30:56,899 --> 00:30:58,400
- Mm-hmm.
- [Jermaine] You know, what's crazy?
710
00:30:58,483 --> 00:31:02,279
Was I... I wasn't old enough
to be a part of the actual...
711
00:31:02,738 --> 00:31:04,239
Festivities.
712
00:31:04,573 --> 00:31:07,659
[Jermaine] Yeah, the festivities,
the Luke festivities
713
00:31:07,743 --> 00:31:09,119
in the beginning.
714
00:31:09,203 --> 00:31:11,205
So what year was your first year?
715
00:31:11,288 --> 00:31:13,749
[Jermaine] It had to be like '93, '94.
716
00:31:14,166 --> 00:31:15,709
So you missed-- You--
717
00:31:15,792 --> 00:31:19,129
What you missed was the-the beginning
of it all, the transition.
718
00:31:19,213 --> 00:31:21,131
- Yeah. Yeah.
- You know when--
719
00:31:21,215 --> 00:31:25,135
When it was, "Okay,
the little Greek thing in the park,"
720
00:31:25,219 --> 00:31:27,804
and then, "Now we want
to elevate this thing,
721
00:31:27,888 --> 00:31:30,557
take it to another level
and bring the freaky part of it."
722
00:31:30,641 --> 00:31:31,642
[Jermaine] Hmm.
723
00:31:31,725 --> 00:31:33,685
[Uncle Luke] If you gon' have
a freak show party
724
00:31:33,769 --> 00:31:35,479
or a freak anything party,
725
00:31:35,562 --> 00:31:37,356
you know, you gotta have us.
726
00:31:37,439 --> 00:31:39,274
[♪ "Me So Horny"
by The 2 Live Crew playing]
727
00:31:39,358 --> 00:31:41,485
♪ Me love you long time ♪
728
00:31:41,568 --> 00:31:43,946
Atlanta embraced us from word "go"
729
00:31:44,029 --> 00:31:46,198
and that's why Freaknik was so great,
730
00:31:46,281 --> 00:31:50,577
because Atlanta is the,
is the Black Mecca of the South.
731
00:31:50,661 --> 00:31:55,290
Everything pretty much
starts and end in Atlanta.
732
00:31:55,374 --> 00:31:58,168
I truly believe that at some point,
733
00:31:58,252 --> 00:32:02,172
you know, the South will
control hip-hop, you know,
734
00:32:02,256 --> 00:32:04,466
and-and eventually
ended up having to make--
735
00:32:04,550 --> 00:32:06,301
- they made me look like a genius.
- Oh, yeah.
736
00:32:06,385 --> 00:32:09,054
- Y'all made me look like a genius.
- You are, you are a genius.
737
00:32:09,137 --> 00:32:11,306
[camera shutter clicking]
738
00:32:11,390 --> 00:32:13,934
- [♪ hip-hop music playing]
- [indistinct chatter]
739
00:32:17,020 --> 00:32:19,064
[speaker]
Freaknik, it's been growing every year.
740
00:32:19,147 --> 00:32:20,566
You know, I've been here for four years.
741
00:32:20,649 --> 00:32:22,568
As long as they just come out here
and have a nice time,
742
00:32:22,651 --> 00:32:25,153
enjoy themselves, mingle among the crowds,
743
00:32:25,237 --> 00:32:26,488
then everything should be alright.
744
00:32:26,572 --> 00:32:28,323
[laughter]
745
00:32:28,407 --> 00:32:30,909
[Uncle Luke]
In '93, it was a nice, peaceful party.
746
00:32:30,993 --> 00:32:32,578
People walking down the street,
747
00:32:32,661 --> 00:32:34,830
you know, and all this beautiful stuff.
748
00:32:34,913 --> 00:32:36,456
- [whoops]
- [indistinct chatter]
749
00:32:36,540 --> 00:32:38,584
[Uncle Luke]
You got this little innocent Freaknik,
750
00:32:38,667 --> 00:32:41,879
then you got this
crazy motherfucker in Miami, me...
751
00:32:41,962 --> 00:32:44,464
- [♪ hip-hop music playing]
- [indistinct chatter]
752
00:32:44,548 --> 00:32:48,802
[Uncle Luke] ...doing all these
sexually driven, wild-ass songs,
753
00:32:48,886 --> 00:32:50,512
screamin', "We want some pussy"
754
00:32:50,596 --> 00:32:52,890
and "Shake that ass, bitch,"
"Let me see what you got,"
755
00:32:52,973 --> 00:32:55,058
"Pop that pussy," "Doo-doo brown."
756
00:32:55,142 --> 00:32:56,185
♪ Pop that pussy ♪
757
00:32:56,268 --> 00:32:58,604
♪ Pop, pop that pussy, baby ♪
758
00:32:59,104 --> 00:33:02,733
And then you got these sexually
charged-up college students.
759
00:33:02,816 --> 00:33:06,236
I mean, anybody, you know,
that goes to college,
760
00:33:06,320 --> 00:33:08,447
you know, that's the first thing
you think about, is sex.
761
00:33:08,530 --> 00:33:10,949
♪
762
00:33:11,033 --> 00:33:15,871
And so you add all that into this nice,
beautiful city called Atlanta
763
00:33:15,954 --> 00:33:17,497
where all these Black people
764
00:33:18,290 --> 00:33:21,001
and it became a perfect storm.
765
00:33:21,084 --> 00:33:23,587
♪
766
00:33:23,670 --> 00:33:27,841
[KP] Luke is basically a soundtrack
for what Freaknik feels like,
767
00:33:27,925 --> 00:33:30,302
because where he came,
came the freak shit.
768
00:33:31,136 --> 00:33:32,679
So, you got Freaknik,
769
00:33:32,763 --> 00:33:34,765
why wouldn't you have
the king of freak shit there?
770
00:33:34,848 --> 00:33:38,227
♪
771
00:33:38,310 --> 00:33:39,520
Luke did a lot of chantin',
772
00:33:39,603 --> 00:33:41,355
which made you want to
just get up and be like,
773
00:33:41,438 --> 00:33:42,523
"Yeah, freak them girls!"
774
00:33:42,606 --> 00:33:43,941
The shit felt good.
775
00:33:44,024 --> 00:33:45,025
Just be honest.
776
00:33:45,108 --> 00:33:47,653
- [♪ hip-hop music playing]
- [indistinct chatter]
777
00:33:49,446 --> 00:33:51,198
Regardless of what was going on,
778
00:33:51,281 --> 00:33:54,535
it made you just feel
like having fuckin' fun.
779
00:33:55,577 --> 00:33:58,497
[Kenny] All the things that were poppin'
in Atlanta was influenced
780
00:33:58,580 --> 00:34:00,624
by 2 Live Crew
and what Luke was doing in Florida.
781
00:34:00,707 --> 00:34:03,377
♪
782
00:34:03,460 --> 00:34:06,547
[Uncle Luke] I think I had a large
influence on more people coming
783
00:34:06,630 --> 00:34:08,799
because it became word of mouth.
784
00:34:08,882 --> 00:34:10,217
You know, word of mouth is,
785
00:34:10,300 --> 00:34:12,845
"Man, they got this
wild, crazy, freaky party."
786
00:34:12,928 --> 00:34:14,805
Then now on top of it,
787
00:34:14,888 --> 00:34:17,808
you got me do a fuckin'
Work It Out video,
788
00:34:17,891 --> 00:34:20,394
and the Work It Out video
was shot at Freaknik.
789
00:34:20,477 --> 00:34:23,856
♪ Ooh, aah, I want some fuckin' pie ♪
790
00:34:23,939 --> 00:34:27,651
And then now that song became big,
and before you know it,
791
00:34:27,734 --> 00:34:30,404
people would then come back to Freaknik
792
00:34:30,487 --> 00:34:31,697
because you heard the stories.
793
00:34:31,780 --> 00:34:33,240
"Man, that shit was crazy."
794
00:34:33,323 --> 00:34:35,242
"Man, the girls was this and that."
795
00:34:35,325 --> 00:34:36,618
"Man, the dudes was this."
796
00:34:36,702 --> 00:34:40,289
"Man we went-- we never slept a day
while we was at Freaknik.
797
00:34:40,372 --> 00:34:42,124
"We just all got a hotel room.
798
00:34:42,207 --> 00:34:43,625
"We never even stayed in there.
799
00:34:43,709 --> 00:34:46,336
We was fuckin' having sex on the streets."
800
00:34:46,420 --> 00:34:48,964
I mean, you name it, it was guys doin' it.
801
00:34:49,047 --> 00:34:51,008
I just brought the freak to Freaknik.
802
00:34:51,550 --> 00:34:53,969
Shit, somebody had to do it.
803
00:34:55,053 --> 00:34:55,918
[laughs]
804
00:34:56,449 --> 00:34:59,183
[♪ "Dazzey Duks" by Duice playing]
805
00:34:59,266 --> 00:35:01,393
♪ Look at them girls
with the Dazzey Duks on ♪
806
00:35:01,476 --> 00:35:02,853
♪ I want you to ♪
807
00:35:02,936 --> 00:35:04,980
♪ Look at them girls
with the Dazzey Duks on ♪
808
00:35:05,063 --> 00:35:06,523
♪ Everybody ♪
809
00:35:06,607 --> 00:35:08,650
♪ Look at them girls
with the Dazzey Duks on ♪
810
00:35:08,734 --> 00:35:10,110
♪ I want you to ♪
811
00:35:10,194 --> 00:35:12,154
♪ Look at them girls
with the Dazzey Duks on ♪
812
00:35:13,989 --> 00:35:16,116
[Marc]
In the '90s, places like Freaknik
813
00:35:16,200 --> 00:35:18,327
were one of the few sites in public
814
00:35:18,410 --> 00:35:20,913
where you could let loose,
wear a little less.
815
00:35:20,996 --> 00:35:23,248
And so it was a moment
where Black women and girls
816
00:35:23,332 --> 00:35:25,834
were able to see themselves
as not just people
817
00:35:25,918 --> 00:35:28,003
who responded to what men wanted,
818
00:35:28,086 --> 00:35:30,297
but who could express their own desires.
819
00:35:30,380 --> 00:35:32,633
That kinda stuff was radical at the time.
820
00:35:32,716 --> 00:35:34,009
♪ ...Dazzey Duks on ♪
821
00:35:34,092 --> 00:35:35,344
♪ I want you to ♪
822
00:35:35,427 --> 00:35:39,014
You know, uh, Daisy Duke
from The Dukes of Hazzard?
823
00:35:39,431 --> 00:35:42,142
Like, her shorts was short.
824
00:35:43,560 --> 00:35:45,437
When they named the shorts after her,
825
00:35:46,146 --> 00:35:48,148
they wasn't fittin' on her
like they fit on,
826
00:35:48,815 --> 00:35:49,816
on these girls.
827
00:35:49,900 --> 00:35:51,026
[indistinct chatter]
828
00:35:51,109 --> 00:35:52,736
[Rasheeda]
So Daisy Dukes are, you know,
829
00:35:52,819 --> 00:35:56,406
you might just maybe catch
a little bit of booty
830
00:35:56,490 --> 00:35:58,283
underneath, but they short.
831
00:35:58,367 --> 00:36:01,161
But them coochie cutters,
you got camel toes, monkeys,
832
00:36:01,245 --> 00:36:02,287
booty crack,
833
00:36:02,371 --> 00:36:04,790
you got the whole shit poppin' out.
[laughs]
834
00:36:04,873 --> 00:36:07,668
It's-it's showing it all.
You cuttin' in the coochie.
835
00:36:07,751 --> 00:36:09,294
That's why they called coochie cutters.
836
00:36:09,378 --> 00:36:10,963
[♪ hip-hop music playing]
837
00:36:11,630 --> 00:36:13,465
[Kenny]
Like, thinking about booty shorts,
838
00:36:13,549 --> 00:36:15,050
like, in the best way possible, though.
839
00:36:15,133 --> 00:36:16,635
Like, you had enough cheek,
840
00:36:16,718 --> 00:36:18,095
but not like the whole cheek.
841
00:36:18,595 --> 00:36:21,014
And I think that left something
for mystique.
842
00:36:21,098 --> 00:36:22,808
Mwah. Magnifique.
843
00:36:23,308 --> 00:36:24,601
♪ Come on, baby ♪
844
00:36:24,685 --> 00:36:26,562
♪ Kick them Dazzeys ♪
845
00:36:26,645 --> 00:36:28,981
But honestly speaking,
846
00:36:29,064 --> 00:36:33,068
that's the epitome
of the homegrown Southern woman.
847
00:36:33,151 --> 00:36:34,736
Back then it wasn't no BBL.
848
00:36:34,820 --> 00:36:36,780
Bitches had real asses [laughs]
849
00:36:36,864 --> 00:36:38,907
and it was the real deal.
850
00:36:38,991 --> 00:36:40,993
You know, you put shorts on
and you lookin' fine,
851
00:36:41,076 --> 00:36:42,286
and it ain't no enhancements,
852
00:36:42,369 --> 00:36:44,955
it's just all real Black beautifulness.
853
00:36:46,915 --> 00:36:50,335
[speaker 1] You know how
some people have some in-inhibition,
854
00:36:50,419 --> 00:36:52,462
you know, that they just
want to do somethin'
855
00:36:52,546 --> 00:36:54,715
that they just know they can't do at home
856
00:36:54,798 --> 00:36:56,550
because they know people
in their neighborhood,
857
00:36:56,633 --> 00:36:58,010
they know people at their schools,
858
00:36:58,093 --> 00:37:00,429
and their parents will somehow find out.
859
00:37:00,512 --> 00:37:02,472
I mean, you come out to another place
860
00:37:02,556 --> 00:37:05,475
and then it's like
a whole bunch of people from other places
861
00:37:05,559 --> 00:37:07,644
who don't know you
and you kinda feel like, "Okay,
862
00:37:07,728 --> 00:37:10,063
well, maybe I can get away
with this here," you know?
863
00:37:10,772 --> 00:37:12,983
Well, some people actually
like that at home,
864
00:37:13,066 --> 00:37:14,776
which we're not gonna talk about.
865
00:37:14,860 --> 00:37:16,028
[laughs]
866
00:37:16,111 --> 00:37:18,322
[speaker 2] Baby, it's Freaknik.
It's Freaknik, baby.
867
00:37:18,405 --> 00:37:19,573
Do that, do that, baby.
868
00:37:20,616 --> 00:37:22,492
It's Freaknik baby. It's called Freaknik.
869
00:37:22,576 --> 00:37:25,787
[♪ "Freak Like Me"
by Adina Howard playing]
870
00:37:25,871 --> 00:37:27,748
♪
871
00:37:30,542 --> 00:37:32,920
[Rasheeda] The joy for women
for Freaknik, I would say,
872
00:37:33,003 --> 00:37:35,214
was just the fact of just being outside
873
00:37:35,297 --> 00:37:37,382
and having fun and having
a really, really good time.
874
00:37:37,466 --> 00:37:39,510
It was just different levels of, you know,
875
00:37:39,593 --> 00:37:42,262
what women did or wanted to do.
876
00:37:42,346 --> 00:37:44,389
[indistinct chatter]
877
00:37:49,937 --> 00:37:52,481
[Too Short] The couple of Freakniks
that I just hold dear,
878
00:37:52,564 --> 00:37:54,066
it was like art.
879
00:37:54,149 --> 00:37:55,859
She'd just drop it in them shorts,
880
00:37:55,943 --> 00:37:57,486
respect the space.
881
00:37:57,569 --> 00:38:00,072
You got a video camera
or take a few pictures,
882
00:38:00,155 --> 00:38:01,907
and the girl keep on movin'
and, you know,
883
00:38:01,990 --> 00:38:03,659
it was like her little hero moment
884
00:38:03,742 --> 00:38:06,745
or her-her showcase moment
of, like, "Check this out, boys."
885
00:38:07,246 --> 00:38:09,122
You know, some women automatically knew,
886
00:38:09,206 --> 00:38:12,042
you know, like, "Hey, this Freaknik,
I'm finna go crazy," you know?
887
00:38:12,125 --> 00:38:13,377
And other women was just like,
888
00:38:13,460 --> 00:38:15,170
"You know what?
This is the time to have fun.
889
00:38:15,254 --> 00:38:17,548
I might do a little extra,
but not too much."
890
00:38:17,631 --> 00:38:20,717
And some of us was just normal,
just like kickin' it, having fun,
891
00:38:20,801 --> 00:38:23,637
and just being able to really just
be around everybody.
892
00:38:23,720 --> 00:38:25,973
[cheering]
893
00:38:26,390 --> 00:38:29,393
[Anjanette Levert]
Freaknik was a form of expression,
894
00:38:29,476 --> 00:38:31,603
but I would actually say liberation.
895
00:38:33,021 --> 00:38:36,733
It was an opportunity
for them to express themself
896
00:38:36,817 --> 00:38:38,610
without the fear of backlash.
897
00:38:39,695 --> 00:38:43,949
You began to see women
articulating their sexual agency,
898
00:38:44,032 --> 00:38:46,702
their sexual freedom, differently.
899
00:38:47,911 --> 00:38:51,164
[Ronda] What we're,
we're looking at is, you know,
900
00:38:51,248 --> 00:38:55,669
Black women kind of
flexing their sexuality.
901
00:38:56,336 --> 00:38:58,714
You know, you have to understand,
TLC had come out.
902
00:38:58,797 --> 00:39:01,091
♪ If I need it in the morning
or the middle of the night ♪
903
00:39:01,175 --> 00:39:03,051
♪ I ain't too proud to beg, no ♪
904
00:39:03,135 --> 00:39:06,054
[Ronda] And then, you know,
Left Eye was wearing the condom
905
00:39:06,138 --> 00:39:07,222
and so forth,
906
00:39:07,306 --> 00:39:10,726
and it was just saying to girls
it's okay that--
907
00:39:10,809 --> 00:39:12,769
you know, if you wanna have sex,
908
00:39:12,853 --> 00:39:15,063
you know, on your own terms, it's okay.
909
00:39:16,148 --> 00:39:18,984
I just think that as young women,
910
00:39:19,067 --> 00:39:22,821
it was becoming more acceptable
for you to be free
911
00:39:22,905 --> 00:39:26,158
and not necessarily for it to be
912
00:39:26,241 --> 00:39:27,993
something that the guy wanted.
913
00:39:37,127 --> 00:39:39,505
[Maurice] There were some young ladies
that were looking for young men.
914
00:39:39,588 --> 00:39:41,882
Of course there were some young men
that were looking for young ladies.
915
00:39:41,965 --> 00:39:43,217
People were on the prowl.
916
00:39:45,802 --> 00:39:46,803
[laughter]
917
00:39:47,221 --> 00:39:48,847
- [speaker 1] What's your name?
- Michelle.
918
00:39:48,931 --> 00:39:50,641
- [speaker 1] Michelle what?
- [speaker 2] Michelle Sexy.
919
00:39:50,724 --> 00:39:53,018
- That's her name.
- [laughter]
920
00:39:53,101 --> 00:39:56,313
I wanna know is everybody
really having sex at Freaknik?
921
00:39:56,396 --> 00:39:57,856
Because, like, I'm not having sex,
922
00:39:57,940 --> 00:39:59,733
but everybody keeps asking me to have sex.
923
00:40:00,234 --> 00:40:02,110
If I tell you no then that means no,
924
00:40:02,194 --> 00:40:03,987
like, so why you keep
asking me to do it to you?
925
00:40:04,071 --> 00:40:06,323
I'm not doing to everybody
that ask me to do it to 'em.
926
00:40:06,406 --> 00:40:09,701
We decided we-- we were gonna
change the rules a little...
927
00:40:09,785 --> 00:40:11,119
[laughter]
928
00:40:11,203 --> 00:40:13,455
...and instead of the girls showing off,
929
00:40:13,539 --> 00:40:15,332
- all the guys--
- We wanna see, we wanna see
930
00:40:15,415 --> 00:40:17,292
- what they have to offer.
- Penis. Like, ass.
931
00:40:17,376 --> 00:40:19,211
Like, guys will come up and say,
"Can we see your tits?
932
00:40:19,294 --> 00:40:20,504
Can we take a picture of your tits?"
933
00:40:20,587 --> 00:40:22,756
We'll, turn around.
"Can take a picture of your dick?
934
00:40:22,840 --> 00:40:23,966
- And some of 'em--
- And they run.
935
00:40:24,049 --> 00:40:25,342
Most of 'em are scared.
936
00:40:25,425 --> 00:40:27,261
- Most of 'em are.
- [overlapping chatter, laughter]
937
00:40:27,344 --> 00:40:28,595
Maybe we took some pictures.
938
00:40:28,679 --> 00:40:31,390
But another thing,
the guys gotta understand
939
00:40:31,473 --> 00:40:32,766
that we pick and choose
940
00:40:32,850 --> 00:40:34,810
- who we want at Freaknik this year.
- Right.
941
00:40:34,893 --> 00:40:37,437
[cheering, indistinct shouting]
942
00:40:40,232 --> 00:40:42,818
[Ronda] I mean, people are young,
they're trying to hook up.
943
00:40:42,901 --> 00:40:45,529
They're like, "Oh, you're cute.
You're cute," you know.
944
00:40:45,946 --> 00:40:48,031
I want y'all to introduce
y'all selves to my man.
945
00:40:48,115 --> 00:40:49,491
I'm Artelia.
946
00:40:49,992 --> 00:40:51,869
And that's Brandy over there.
947
00:40:51,952 --> 00:40:53,996
- What's your name?
- [speaker 1] Tory.
948
00:40:54,079 --> 00:40:55,789
- What's up, Tory?
- [Tory] What's happenin'?
949
00:40:56,582 --> 00:40:58,667
- Have fun, y'all. Be safe.
- [Tory] Alright, you too.
950
00:40:58,750 --> 00:41:00,961
- [speaker 2] Where y'all going?
- [Artelia] Why? Where is there to go?
951
00:41:01,044 --> 00:41:02,713
[speaker 2]
Luke just started his little concert.
952
00:41:02,796 --> 00:41:05,382
The Platinum House is bumpin',
Piedmont Park.
953
00:41:05,465 --> 00:41:08,302
[Clay Evans] We in the streets,
you just pulling up on any car,
954
00:41:08,385 --> 00:41:11,346
talking to the women,
or you in the park.
955
00:41:11,430 --> 00:41:14,474
You know that was a time
when you wrote phone numbers down.
956
00:41:14,558 --> 00:41:16,310
So in your pocket you might have,
957
00:41:16,393 --> 00:41:19,521
"Dark-skinned girl in the gray car."
958
00:41:21,231 --> 00:41:23,150
[speaker]
Dark and lovely, what's up?
959
00:41:24,651 --> 00:41:26,570
I'm alright. What's your claim to fame?
960
00:41:27,654 --> 00:41:29,615
[Clay] You know,
you-you ain't know no names.
961
00:41:29,698 --> 00:41:31,158
You-You might get a few names,
962
00:41:31,241 --> 00:41:33,452
but, "Girl with the green dress on
963
00:41:33,785 --> 00:41:35,537
in tennis shoes," you know.
964
00:41:36,747 --> 00:41:39,416
- Hey, where the party at?
- Where the party at?
965
00:41:39,499 --> 00:41:40,751
Where the bad boy party at?
966
00:41:40,834 --> 00:41:44,213
There was just so many girls,
it was like a candy store of-of girls
967
00:41:44,296 --> 00:41:46,715
and I assume for girls
it was a candy store of guys.
968
00:41:46,798 --> 00:41:48,467
Like, at the end of the day it was like,
969
00:41:48,550 --> 00:41:50,511
just all these young Black people
from everywhere.
970
00:41:50,594 --> 00:41:53,055
[♪ "Going Home" by Captain Qubz playing]
971
00:41:53,138 --> 00:41:54,681
♪ Going home ♪
972
00:41:54,765 --> 00:41:56,808
♪ We're going home ♪
973
00:41:58,310 --> 00:42:00,270
[speaker 1] So what's
the message you wanna send
974
00:42:00,354 --> 00:42:02,272
to the ladies in Atlanta during Freaknik?
975
00:42:02,356 --> 00:42:03,565
All you ladies of Atlanta,
976
00:42:03,649 --> 00:42:05,734
if you ain't freakin', I ain't speakin'.
977
00:42:05,817 --> 00:42:07,528
- [laughter]
- [speaker 1] Whatever.
978
00:42:07,611 --> 00:42:09,613
[all] Aah!
979
00:42:11,031 --> 00:42:14,868
It was like people
enjoying themselves, having fun,
980
00:42:14,952 --> 00:42:16,745
meetin' people, communicatin'.
981
00:42:16,828 --> 00:42:19,373
- Ohh! Oh, wait, you see that?
- What?
982
00:42:19,456 --> 00:42:21,250
[speaker 2] That shit's so sexy.
983
00:42:21,333 --> 00:42:23,293
- [speaker 3] Your navel ring.
- Ooh, man.
984
00:42:23,377 --> 00:42:24,628
- [laughter]
- [speaker 4] Let me see.
985
00:42:24,711 --> 00:42:26,421
I gotta get, wait, zoom in,
zoom in on that.
986
00:42:26,839 --> 00:42:29,424
[Rasheeda] You know, nowadays everybody
be so worried about certain shit.
987
00:42:29,508 --> 00:42:31,677
We wasn't worried about shit then.
988
00:42:31,760 --> 00:42:33,929
All we wanted to do was have fun
989
00:42:34,012 --> 00:42:35,597
and that's exactly what we did.
990
00:42:38,100 --> 00:42:39,893
[Killer Mike]
Well, '93 was a free-for-all.
991
00:42:39,977 --> 00:42:41,979
It was just a big traffic jam party.
992
00:42:42,062 --> 00:42:44,731
[Shanti] People were everywhere
'cause it wasn't contained
993
00:42:44,815 --> 00:42:46,567
in one particular area.
994
00:42:46,650 --> 00:42:48,026
It was kinda taking over the city.
995
00:42:48,110 --> 00:42:50,654
[speaker] People were
hanging outta cars and yelling.
996
00:42:50,737 --> 00:42:52,614
I said, "Oh, my goodness,
I don't know what to expect."
997
00:42:52,698 --> 00:42:54,491
And then someone told me
that it gets worse.
998
00:42:54,575 --> 00:42:55,742
[newscaster]
Atlanta, Georgia.
999
00:42:55,826 --> 00:42:58,161
Thousands of
African-American college students
1000
00:42:58,245 --> 00:43:00,163
are flocking south for Freaknik.
1001
00:43:00,247 --> 00:43:03,876
About 150,000 students are expected
to converge on Hotlanta.
1002
00:43:04,209 --> 00:43:06,879
This weekend is expected
to ring in about $20 million.
1003
00:43:06,962 --> 00:43:10,549
- [♪ upbeat music playing]
- [horns honking]
1004
00:43:11,008 --> 00:43:12,301
[Maurice]
Spring 1994.
1005
00:43:13,010 --> 00:43:14,636
Atlanta is on tilt.
1006
00:43:14,720 --> 00:43:16,263
[cheering]
1007
00:43:16,346 --> 00:43:18,765
[Patrick "Pat" Morrison]
'94 was the best. That was prime.
1008
00:43:19,349 --> 00:43:22,519
My favorite Freaknik was '94.
1009
00:43:22,603 --> 00:43:25,606
That's when it really popped,
'cause the city wasn't ready for it.
1010
00:43:28,108 --> 00:43:29,985
[speaker]
I hope my wife ain't watching this,
1011
00:43:30,068 --> 00:43:33,071
but I met a lot of girls
and I'm having a ball out here.
1012
00:43:38,452 --> 00:43:40,454
[Pat]
It was unbelievable.
1013
00:43:40,537 --> 00:43:44,166
I mean, every street, everywhere you went,
1014
00:43:44,249 --> 00:43:48,504
every gas station, hotel, Waffle House,
1015
00:43:48,587 --> 00:43:51,924
whatever, just partied the whole time.
1016
00:43:53,008 --> 00:43:54,676
[speaker 1]
We just came on the plane.
1017
00:43:54,760 --> 00:43:56,720
Don't have a room or nothin'. We just--
1018
00:43:56,803 --> 00:43:57,804
We just here.
1019
00:43:58,722 --> 00:44:01,099
Even some of the older people
kinda joined in on the fun.
1020
00:44:01,183 --> 00:44:03,727
They was throwing barbecues
and hanging out with everybody.
1021
00:44:03,810 --> 00:44:06,772
[speaker 2] I got big porterhouse steaks
on there, hamburgers.
1022
00:44:07,898 --> 00:44:10,943
You know, just tryin'
to make a vibe for the community
1023
00:44:11,026 --> 00:44:12,528
so everybody can have a good time.
1024
00:44:12,611 --> 00:44:14,363
[Uncle Luke]
You know, it was our Woodstock.
1025
00:44:15,572 --> 00:44:17,658
They had their Woodstock, it was ours.
1026
00:44:18,075 --> 00:44:19,493
We was just having a good fuckin' time.
1027
00:44:19,576 --> 00:44:22,663
[overlapping chatter]
1028
00:44:27,000 --> 00:44:28,001
[laughs]
1029
00:44:28,877 --> 00:44:30,963
[horns honking]
1030
00:44:32,548 --> 00:44:36,426
[Lil Jon]
It was just the ultimate street party.
1031
00:44:36,510 --> 00:44:37,928
Not on one street,
1032
00:44:38,011 --> 00:44:41,932
but the entire city of Atlanta
was a street party.
1033
00:44:42,015 --> 00:44:43,684
[♪ electronic music playing]
1034
00:44:45,394 --> 00:44:46,937
[interviewer]
What brings you to Atlanta?
1035
00:44:47,020 --> 00:44:48,564
[speaker 1]
Following the crowd. [laughs]
1036
00:44:48,647 --> 00:44:50,357
[interviewer] You always
have a good time down here?
1037
00:44:50,440 --> 00:44:51,733
I always have a good time.
1038
00:44:51,817 --> 00:44:53,694
Even if I can't get to
where I'm supposed to be going,
1039
00:44:53,777 --> 00:44:54,862
I still have a good time.
1040
00:44:55,654 --> 00:44:57,614
[Too Short]
And it wasn't no traffic control.
1041
00:44:57,698 --> 00:44:59,199
People like us, we just parked.
1042
00:44:59,283 --> 00:45:00,826
We don't know
where the fuck we left them cars,
1043
00:45:00,909 --> 00:45:03,161
just park and just jump in it.
1044
00:45:04,162 --> 00:45:06,373
Once you park the car, that's it.
1045
00:45:07,457 --> 00:45:12,629
You walkin', you hitchhikin',
you jumpin' in with people.
1046
00:45:12,713 --> 00:45:14,548
You-you're doing whatever
to get for point A to--
1047
00:45:14,631 --> 00:45:17,342
Ain't no drivin', it's too crowded.
1048
00:45:18,552 --> 00:45:20,554
[Lil Jon]
The interstates,
1049
00:45:20,929 --> 00:45:22,222
the highway,
1050
00:45:22,848 --> 00:45:24,725
nobody moving.
1051
00:45:24,808 --> 00:45:26,310
[horns honking]
1052
00:45:26,393 --> 00:45:28,228
[speaker]
Hey, yo, we should have walked, man.
1053
00:45:28,312 --> 00:45:30,105
What's really going on?
1054
00:45:30,689 --> 00:45:33,192
It was like the traffic was the Freaknik.
1055
00:45:33,275 --> 00:45:35,360
[♪ "Scrub da Ground" by Kidd Money
and Splack Pack playing]
1056
00:45:35,444 --> 00:45:36,778
♪ Round and round you go ♪
1057
00:45:37,196 --> 00:45:38,530
♪ Round and round you go ♪
1058
00:45:38,989 --> 00:45:40,157
♪ Round and round you go ♪
1059
00:45:40,240 --> 00:45:42,284
♪ Let me hear you say,
"Scrub da ground" ♪
1060
00:45:42,367 --> 00:45:43,535
♪ Scrub da ground ♪
1061
00:45:43,619 --> 00:45:45,621
♪ Let me hear you say,
"Scrub da ground" ♪
1062
00:45:45,704 --> 00:45:47,289
[Jermaine]
The middle of Peachtree Street,
1063
00:45:47,372 --> 00:45:49,208
dancing, playing your music.
1064
00:45:49,291 --> 00:45:51,793
It was a club outside the club, as well.
1065
00:45:51,877 --> 00:45:54,213
[people shouting]
1066
00:45:56,215 --> 00:45:59,760
People watching you,
people laughing, people filming you.
1067
00:45:59,843 --> 00:46:01,053
Nobody's shootin'.
1068
00:46:02,346 --> 00:46:06,225
Then a girl from another car
runs up to your car
1069
00:46:06,308 --> 00:46:07,559
and you ain't trippin'.
1070
00:46:07,643 --> 00:46:10,020
You let her stand
on top of your hood of your car,
1071
00:46:10,103 --> 00:46:11,438
and it's a moment.
1072
00:46:11,522 --> 00:46:13,190
[♪ "Scrub da Ground" continues playing]
1073
00:46:13,273 --> 00:46:14,525
[speaker] Freaknik!
1074
00:46:14,608 --> 00:46:15,817
[indistinct shouting]
1075
00:46:15,901 --> 00:46:17,277
- ♪ Goddamn ♪
- ♪ Here we go, here we go ♪
1076
00:46:17,361 --> 00:46:19,363
♪ Head gotta get his money worth, hoe ♪
1077
00:46:19,446 --> 00:46:22,032
It was so much fun, though.
1078
00:46:22,115 --> 00:46:24,701
[indistinct shouting]
1079
00:46:24,785 --> 00:46:26,954
[interviewer] You came all the way
from Nashville for this?
1080
00:46:27,037 --> 00:46:28,539
All the way from Nashville, Tennessee.
1081
00:46:28,622 --> 00:46:31,083
- [interviewer] Why?
- Why? 'Cause I heard about the Freaknik,
1082
00:46:31,166 --> 00:46:34,127
and I heard that it was at least
about 250,000 people that comes here.
1083
00:46:34,211 --> 00:46:35,712
[interviewer]
That means money in your pocket.
1084
00:46:35,796 --> 00:46:36,797
[speaker] A lot of money.
1085
00:46:36,880 --> 00:46:39,258
[♪ "Where Dem Dollas At"
by Gangsta Boo playing]
1086
00:46:39,341 --> 00:46:41,385
- ♪ Where the dollars at? ♪
- ♪ I'm chief in' heavy, understand me ♪
1087
00:46:41,468 --> 00:46:43,095
- ♪ Baby this Gangsta Boo ♪
- ♪ Where the dollars at? ♪
1088
00:46:43,178 --> 00:46:45,681
♪ Where the dollars at?
Where the dollars at? ♪
1089
00:46:45,764 --> 00:46:47,808
- ♪ Where the dollars at? ♪
- ♪ I'm chief in' heavy, understand me ♪
1090
00:46:47,891 --> 00:46:49,643
- ♪ Baby this Gangsta Boo ♪
- ♪ Where the dollars at? ♪
1091
00:46:49,726 --> 00:46:52,354
[salesperson] You can rent this phone
for $8.99 a month.
1092
00:46:52,437 --> 00:46:54,147
- No down payment.
- [customer] Really?
1093
00:46:54,231 --> 00:46:56,316
- And then--
- So what if you got bad credit?
1094
00:46:56,400 --> 00:46:59,361
Well, then you're out of,
out of getting a phone.
1095
00:46:59,444 --> 00:47:01,154
- Oh, really?
- You won't be able to get the phone
1096
00:47:01,238 --> 00:47:02,823
with bad credit. Sorry.
1097
00:47:02,906 --> 00:47:04,658
Atlanta's a "get money" city.
1098
00:47:04,741 --> 00:47:06,201
You know what I mean? Trust me.
1099
00:47:06,285 --> 00:47:08,829
Because it's-it's got
that entrepreneurial,
1100
00:47:08,912 --> 00:47:11,331
that enterprising attitude.
1101
00:47:11,415 --> 00:47:13,500
I mean, you could come
set up your shop and get money.
1102
00:47:13,584 --> 00:47:15,460
♪ How many bustas gettin' the chance... ♪
1103
00:47:15,544 --> 00:47:18,255
[Pat] Well, Walter's is a very
important store in the history of Atlanta,
1104
00:47:18,338 --> 00:47:20,048
especially in the Black community.
1105
00:47:20,132 --> 00:47:22,467
We sold so many Freaknik T-shirts,
1106
00:47:22,551 --> 00:47:24,136
and we sold so much merchandise.
1107
00:47:24,219 --> 00:47:25,721
It was great.
1108
00:47:25,804 --> 00:47:28,182
[speaker] I've never seen a crowd
with as much cash
1109
00:47:28,265 --> 00:47:29,683
and money as these kids had.
1110
00:47:29,766 --> 00:47:31,018
They had $100 bills.
1111
00:47:31,101 --> 00:47:33,979
They were ordering Dom Pérignon
in room service.
1112
00:47:36,023 --> 00:47:38,150
[Rico Wade] People was getting
they money on or whatever,
1113
00:47:38,233 --> 00:47:41,653
so it became a economic tornado
1114
00:47:42,571 --> 00:47:44,114
and I was just watching the city grow.
1115
00:47:44,198 --> 00:47:46,909
[♪ "Southernplayalisticadillacmuzik"
by OutKast playing]
1116
00:47:46,992 --> 00:47:48,535
♪ Rollin' straight Hammers and Vogues ♪
1117
00:47:48,619 --> 00:47:50,204
♪ In that old Southern slouch ♪
1118
00:47:50,287 --> 00:47:52,998
[Rico]
OutKast came out April 26th.
1119
00:47:55,292 --> 00:47:57,669
So, of course, you want
someone to buy your album,
1120
00:47:57,753 --> 00:48:00,088
but the best way to get 'em
to buy your album
1121
00:48:00,172 --> 00:48:02,007
is to give them a sampler.
1122
00:48:03,175 --> 00:48:05,302
It was a cassette tape where on one side
1123
00:48:05,385 --> 00:48:07,137
you might have Player's Ball...
1124
00:48:07,221 --> 00:48:08,514
[inaudible]
1125
00:48:08,597 --> 00:48:10,974
...but on the other side
you got a minute's snippet
1126
00:48:11,058 --> 00:48:12,059
of Git Up, Git Out,
1127
00:48:12,142 --> 00:48:14,186
♪
1128
00:48:14,269 --> 00:48:16,438
a minute snippet of Crumblin' Erb,
1129
00:48:16,522 --> 00:48:19,441
a minute snippet of other songs
that's on the album.
1130
00:48:19,525 --> 00:48:21,944
[♪ "Crumblin’ Erb" by OutKast plays]
1131
00:48:22,027 --> 00:48:24,821
OutKast's sampler spread like weeds.
1132
00:48:24,905 --> 00:48:27,324
It just, it-it was like
you was hearin' in everybody car,
1133
00:48:27,407 --> 00:48:28,784
and it meant you was cool.
1134
00:48:28,867 --> 00:48:30,869
[♪ hip-hop music playing]
1135
00:48:30,953 --> 00:48:33,288
[Big Boi] And we just here, I'm sayin',
trying to put Atlanta out there.
1136
00:48:33,372 --> 00:48:35,541
You know what I'm sayin'?
To let people know Atlanta is here
1137
00:48:35,624 --> 00:48:38,085
and-and they got some real players
in this game down here.
1138
00:48:38,168 --> 00:48:39,503
You know what I'm saying?
1139
00:48:39,962 --> 00:48:42,172
[CeeLo Green]
Well, around that time we were grinding,
1140
00:48:42,256 --> 00:48:44,550
living under one roof,
living at the Dungeon.
1141
00:48:44,633 --> 00:48:47,928
It was about putting a focus
on André and Big Boi
1142
00:48:48,011 --> 00:48:51,515
and making sure that, you know,
they made it across the lines.
1143
00:48:52,266 --> 00:48:54,476
[KP] I think the Dungeon family,
we owe Freaknik
1144
00:48:54,560 --> 00:48:57,646
as the first place that gave us virility,
1145
00:48:57,729 --> 00:49:00,482
because that's where we dropped the tapes.
1146
00:49:03,151 --> 00:49:06,238
We didn't have a phone where
you could just send someone a link
1147
00:49:06,321 --> 00:49:08,282
and anybody in the world could get it.
1148
00:49:08,365 --> 00:49:09,825
So this was the only opportunity
1149
00:49:09,908 --> 00:49:13,704
to catch this many Black people
of our age in one place
1150
00:49:13,787 --> 00:49:16,540
in a captive situation,
'cause traffic was fucked up,
1151
00:49:16,623 --> 00:49:19,501
so you give a person a tape, they put it
in their cassette player right then.
1152
00:49:19,585 --> 00:49:22,129
[Shanti]
Freaknik was an opportunity for us
1153
00:49:22,212 --> 00:49:24,464
to really do hand-to-hand distribution
1154
00:49:24,548 --> 00:49:27,467
and promote our artists in a way that
we had never been able to do it before.
1155
00:49:27,551 --> 00:49:30,179
And it was really dope. Like,
you could literally ride down the street
1156
00:49:30,262 --> 00:49:33,390
and every car was bumping our cassette
that we had passed out.
1157
00:49:33,473 --> 00:49:34,975
It was a marketer's dream.
1158
00:49:35,058 --> 00:49:36,476
So we went balls-to-the-wall
1159
00:49:36,560 --> 00:49:39,062
and spent all we needed
to spend on street promotions.
1160
00:49:39,146 --> 00:49:41,565
I used to have to go
into strip clubs, you know,
1161
00:49:41,648 --> 00:49:43,192
to take the OutKast music.
1162
00:49:43,275 --> 00:49:46,486
I remember a gentleman's club
was poppin' during Freaknik.
1163
00:49:46,570 --> 00:49:48,238
It was, like, Monday nights
1164
00:49:48,322 --> 00:49:50,073
was, like, the hottest night
at the gentleman club.
1165
00:49:50,157 --> 00:49:51,783
[♪ "Nasty Dancer" by Kilo Ali playing]
1166
00:49:52,618 --> 00:49:54,161
♪ Yeah, get money ♪
1167
00:49:55,621 --> 00:49:57,080
♪ Do what I want her to ♪
1168
00:49:57,164 --> 00:49:58,582
Strip clubs run everything.
1169
00:49:58,665 --> 00:50:00,584
You want your music broke,
you gotta go to the strip club.
1170
00:50:00,667 --> 00:50:02,753
You want to be that dude,
you wanna be seen,
1171
00:50:02,836 --> 00:50:04,296
you gotta go to the strip club.
1172
00:50:04,379 --> 00:50:06,465
And to get your name
up out here in the streets,
1173
00:50:06,548 --> 00:50:07,883
you gotta go to the strip club.
1174
00:50:07,966 --> 00:50:09,218
♪ ...get paid here the table though ♪
1175
00:50:09,301 --> 00:50:10,761
♪ Put a leg band on you a project ho ♪
1176
00:50:10,844 --> 00:50:12,638
[Playa Poncho]
Strip clubs in Atlanta, like we say,
1177
00:50:12,721 --> 00:50:14,264
"We ain't got no sand,
we ain't got no beaches,
1178
00:50:14,348 --> 00:50:16,350
all we got these Georgia peaches,"
you know what I'm saying?
1179
00:50:16,433 --> 00:50:18,894
♪ Not much butt but I wonder
what it shaped like ♪
1180
00:50:18,977 --> 00:50:20,562
You want your music in the, in the club
1181
00:50:20,646 --> 00:50:22,731
and you don't wanna force it,
or you wanna find a person
1182
00:50:22,814 --> 00:50:24,775
that like it and make it
be a part of they set.
1183
00:50:24,858 --> 00:50:27,945
So, it wasn't about just,
um, going to see naked women
1184
00:50:28,028 --> 00:50:31,406
as much as it was going to
get a post with the CD on.
1185
00:50:31,490 --> 00:50:32,824
[horn honking]
1186
00:50:32,908 --> 00:50:34,743
♪ Don't stop, get it, get it, don't stop ♪
1187
00:50:34,826 --> 00:50:37,287
[Rico] At that time,
college radio and community radio
1188
00:50:37,371 --> 00:50:39,289
is where you heard hip-hop.
1189
00:50:39,373 --> 00:50:41,834
It was changing from a Miami-based culture
1190
00:50:41,917 --> 00:50:43,961
to its own identity
and we were the forefront of that.
1191
00:50:44,044 --> 00:50:45,087
We led the way.
1192
00:50:45,754 --> 00:50:47,631
[DJ Nabs]
You move into '95,
1193
00:50:47,714 --> 00:50:49,967
we got a rap station now
in Atlanta, 24 hours.
1194
00:50:50,050 --> 00:50:53,679
Now we're playing OutKast's music,
all Rico Wade,
1195
00:50:53,762 --> 00:50:55,764
Goodie Mob, we're playing Cool Breeze.
1196
00:50:55,848 --> 00:50:57,891
We're breaking records
and we're not even trying
1197
00:50:57,975 --> 00:50:59,810
'cause it was so much rap
and it's from the South
1198
00:50:59,893 --> 00:51:00,894
and we can play it.
1199
00:51:00,978 --> 00:51:02,229
That changes everything.
1200
00:51:02,312 --> 00:51:06,608
It was an opportunity
to realize how much talent
1201
00:51:06,692 --> 00:51:09,111
was right below the surface in Atlanta
1202
00:51:09,194 --> 00:51:11,530
that was about to bubble up
to the top and be extraordinary.
1203
00:51:12,072 --> 00:51:14,825
[cheering]
1204
00:51:17,327 --> 00:51:20,706
[Killer Mike] I would argue
that Freaknik gave Atlanta
1205
00:51:20,789 --> 00:51:23,876
a stage for the world to see Atlanta
in a different light.
1206
00:51:23,959 --> 00:51:25,919
And we weren't just
a small town masquerading
1207
00:51:26,003 --> 00:51:27,004
as a big city anymore.
1208
00:51:29,214 --> 00:51:31,341
[Juan Antonio Samaranch]
The International Olympic Committee
1209
00:51:32,467 --> 00:51:37,389
has awarded the 1996 Olympic Games
1210
00:51:38,098 --> 00:51:40,601
to the city of Atlanta.
1211
00:51:40,684 --> 00:51:42,394
[audience cheering]
1212
00:51:44,897 --> 00:51:46,940
- [♪ upbeat music playing]
- [cheering continues]
1213
00:51:49,359 --> 00:51:51,320
[newscaster 1] There you have it.
The announcement is in.
1214
00:51:51,403 --> 00:51:53,989
Atlanta, Georgia will be the site
1215
00:51:54,072 --> 00:51:56,825
of the 1996 Summer Olympics.
1216
00:51:56,909 --> 00:51:58,869
[newscaster 2] And this city is now
an international city,
1217
00:51:58,952 --> 00:52:00,204
there's no two ways about it.
1218
00:52:00,913 --> 00:52:03,207
[Kasim]
Winning the Centennial Olympic Games
1219
00:52:03,290 --> 00:52:05,042
and beating Athens, Greece
1220
00:52:05,125 --> 00:52:07,002
was transformational for Black people.
1221
00:52:07,085 --> 00:52:09,546
That was a critical moment where Atlanta
1222
00:52:09,630 --> 00:52:12,049
became the most important city
for Black culture
1223
00:52:12,132 --> 00:52:13,926
in the United States of America.
1224
00:52:14,009 --> 00:52:17,054
And it put Atlanta
on the global map forever.
1225
00:52:18,222 --> 00:52:21,058
[Marc] It was very clear
that Atlanta was about to change
1226
00:52:21,141 --> 00:52:23,018
its fortune dramatically.
1227
00:52:23,101 --> 00:52:24,895
You were gonna have billions of people
around the world
1228
00:52:24,978 --> 00:52:26,772
watching Atlanta, knowing Atlanta's name,
1229
00:52:26,855 --> 00:52:28,357
suddenly wanting to visit Atlanta,
1230
00:52:28,440 --> 00:52:29,942
suddenly wanting to invest in Atlanta.
1231
00:52:30,025 --> 00:52:31,860
Leading up to the Olympics, Atlanta was
1232
00:52:31,944 --> 00:52:34,071
one of the most exciting places
to be in the world.
1233
00:52:34,696 --> 00:52:37,991
Have you ever heard
anybody go to the Olympics
1234
00:52:38,075 --> 00:52:40,744
and come back feeling like they lost?
1235
00:52:41,119 --> 00:52:44,498
Just the fact that we got here
makes us a winner.
1236
00:52:45,832 --> 00:52:48,669
[Legendary Jerry] The Olympics
was great for the city of Atlanta.
1237
00:52:49,419 --> 00:52:52,297
But the Olympics wasn't
really great for Freaknik.
1238
00:52:52,881 --> 00:52:56,134
- [camera shutter clicking]
- [sirens wailing]
1239
00:52:56,218 --> 00:52:59,429
[♪ "Whatz Up, Whatz Up A-Town Mix"
by L.A. Sno and Playa Poncho playing]
1240
00:52:59,513 --> 00:53:01,974
[crowd shouting]
1241
00:53:02,057 --> 00:53:03,225
[shouting, excited chatter]
1242
00:53:03,308 --> 00:53:04,643
♪ Whatz up, whatz up ♪
1243
00:53:04,726 --> 00:53:06,770
The Dirty South,
that's how we do it down here.
1244
00:53:06,854 --> 00:53:07,855
[shouting]
1245
00:53:07,938 --> 00:53:09,356
On the road, True and D.
1246
00:53:09,439 --> 00:53:11,149
We goin' down to Georgia right quick,
1247
00:53:11,233 --> 00:53:13,902
checkin' out this Freaknik action
for the weekend.
1248
00:53:13,986 --> 00:53:15,529
♪ One time for the girls
with the big butts ♪
1249
00:53:15,612 --> 00:53:17,531
- ♪ Let's buck, whatz up, whatz up ♪
- ♪ Whatz up, whatz up? ♪
1250
00:53:17,614 --> 00:53:18,782
- ♪ Let's hit tha sets ♪
- ♪ Sets ♪
1251
00:53:18,866 --> 00:53:19,867
♪ 'Cause tons be jag... ♪
1252
00:53:19,950 --> 00:53:22,452
[DJ Kizzy Rock]
When Freaknik went from just
1253
00:53:22,536 --> 00:53:24,246
the colleges knowing about it,
1254
00:53:24,329 --> 00:53:27,332
into the streets and the hood
started knowing about it,
1255
00:53:27,416 --> 00:53:29,877
it took on a whole 'nother shape and form.
1256
00:53:30,961 --> 00:53:33,422
[Rasheeda] Just started to get
a lot more out control
1257
00:53:33,505 --> 00:53:36,008
because people were coming by the masses.
1258
00:53:36,091 --> 00:53:39,428
[Kathleen] You got 35-, 40-year-old men
coming to Freaknik.
1259
00:53:40,179 --> 00:53:42,306
Well, isn't this a college event?
1260
00:53:42,389 --> 00:53:43,974
No, people were just coming.
1261
00:53:44,057 --> 00:53:46,393
They were drawn by "Freaknik."
1262
00:53:47,102 --> 00:53:50,439
And Freaknik became more about
the "freak" than the "nik."
1263
00:53:50,522 --> 00:53:52,316
- [♪ hip-hop music playing]
- [indistinct chatter]
1264
00:53:52,399 --> 00:53:53,483
[horn honks]
1265
00:53:53,567 --> 00:53:55,611
[people shouting]
1266
00:53:55,694 --> 00:53:57,196
♪
1267
00:54:03,160 --> 00:54:05,120
[Kathleen]
There was a flatbed truck.
1268
00:54:05,204 --> 00:54:06,705
I'm sitting behind this truck,
1269
00:54:06,788 --> 00:54:08,415
and there are women,
1270
00:54:08,498 --> 00:54:10,959
they're all sitting
with their legs wide open
1271
00:54:11,043 --> 00:54:12,503
and no underwear.
1272
00:54:13,253 --> 00:54:14,671
It was insane.
1273
00:54:14,755 --> 00:54:16,507
The things that I saw,
1274
00:54:16,590 --> 00:54:19,218
I was just glad
that my kids weren't in my car.
1275
00:54:20,260 --> 00:54:22,137
Everybody had their system bumpin'
1276
00:54:22,221 --> 00:54:24,473
and some people had the women
on top of the cars
1277
00:54:24,556 --> 00:54:26,475
or they-- women had themselves
on top of the cars,
1278
00:54:26,558 --> 00:54:27,768
or hanging out the car.
1279
00:54:27,851 --> 00:54:30,270
One guy's charging, so you could see.
1280
00:54:30,646 --> 00:54:32,064
It's like a peep show.
1281
00:54:32,147 --> 00:54:34,358
That's probably
the best way to explain it.
1282
00:54:35,108 --> 00:54:37,778
[Shanti] People just kinda started
getting disrespectful.
1283
00:54:37,861 --> 00:54:40,447
Like, some of the guys
just started wildin' too much,
1284
00:54:40,531 --> 00:54:43,450
and it didn't really
feel like the good time
1285
00:54:43,534 --> 00:54:45,202
and the fun that it used to be.
1286
00:54:45,285 --> 00:54:46,912
- [woman squeals]
- [speaker] Hey, there your man!
1287
00:54:46,995 --> 00:54:48,580
[interviewer]
Are you gonna come back next year?
1288
00:54:48,664 --> 00:54:50,165
No, I'm not coming back.
1289
00:54:50,249 --> 00:54:53,502
This year I'm getting out of Atlanta.
I'm leaving Friday morning,
1290
00:54:53,585 --> 00:54:55,587
and I won't be back until Sunday evening.
1291
00:54:55,671 --> 00:54:56,922
It's no fun anymore.
1292
00:54:57,005 --> 00:54:59,341
[Marc] There are people
who didn't like Freaknik
1293
00:54:59,424 --> 00:55:03,178
because they thought
that it was not a good representation
1294
00:55:03,262 --> 00:55:04,471
of Black people.
1295
00:55:04,555 --> 00:55:06,431
[Kathleen]
If you're coming to hang body parts
1296
00:55:06,515 --> 00:55:09,768
outside various parts of the car,
you're not welcome.
1297
00:55:09,852 --> 00:55:11,770
They ain't say that about Daytona.
1298
00:55:11,854 --> 00:55:14,356
They ain't say that about Corpus Christi.
1299
00:55:14,439 --> 00:55:15,774
You know, I hate to be that guy,
1300
00:55:15,858 --> 00:55:17,526
but they don't say that about them places
1301
00:55:17,609 --> 00:55:20,320
that they doing
some of the same things or even worse.
1302
00:55:20,737 --> 00:55:23,448
Why is it such an issue here
with the Freaknik,
1303
00:55:23,532 --> 00:55:25,200
but it's not at Fort Walton Beach,
you know?
1304
00:55:25,284 --> 00:55:27,494
Everybody else down there
partying just as hard.
1305
00:55:27,578 --> 00:55:30,205
[speaker 1] Well, because
of the actual portrayal, I think,
1306
00:55:30,289 --> 00:55:33,208
that scene that it's just
a lewd gathering,
1307
00:55:33,292 --> 00:55:36,670
and a lot of people I think sometimes
are afraid of that image.
1308
00:55:37,212 --> 00:55:39,381
Of course it was gon'
start coming with its problems,
1309
00:55:39,464 --> 00:55:41,758
because, shit, a lot of times
these white folks
1310
00:55:41,842 --> 00:55:43,385
don't wanna see
all these Black people out here
1311
00:55:43,468 --> 00:55:44,845
kickin' and havin' fun like they doin'.
1312
00:55:44,928 --> 00:55:46,138
They wanna stop that.
1313
00:55:46,221 --> 00:55:47,598
They were smoking marijuana,
1314
00:55:47,681 --> 00:55:50,184
they were drinking,
totally disrespectful, everybody.
1315
00:55:50,267 --> 00:55:52,144
They was urinating in people's yards.
1316
00:55:52,436 --> 00:55:53,645
This year was a disaster.
1317
00:55:53,729 --> 00:55:56,190
Nothing good has ever come from Freaknik.
1318
00:55:56,607 --> 00:55:59,026
[speaker 2] You know, if it was
a calm event, I would have no problem,
1319
00:55:59,109 --> 00:56:01,945
but from the past problems
we've had with Freaknik,
1320
00:56:02,029 --> 00:56:03,322
I'm totally against it.
1321
00:56:03,405 --> 00:56:05,532
[speaker 3] And I'm gonna
keep at this till we sit down
1322
00:56:05,616 --> 00:56:07,784
with the mayor and discuss openly
1323
00:56:07,868 --> 00:56:09,786
why we don't want Freaknik in Atlanta.
1324
00:56:09,870 --> 00:56:11,079
[indistinct chatter]
1325
00:56:11,163 --> 00:56:12,998
Memphis in the house, baby! Freaknik...
1326
00:56:13,081 --> 00:56:15,918
So, I mean, that was always a-a thread
1327
00:56:16,001 --> 00:56:17,586
in the nuance behind Freaknik
1328
00:56:17,669 --> 00:56:21,548
and most things that are
controversial within the city
1329
00:56:21,632 --> 00:56:24,676
is the dynamics between
the Black culture and the white culture.
1330
00:56:24,760 --> 00:56:27,471
[♪ tense music playing]
1331
00:56:30,349 --> 00:56:33,894
Galveston, white area,
Daytona Beach, white.
1332
00:56:34,520 --> 00:56:38,190
But when you looked at Atlanta,
this is our shit.
1333
00:56:38,273 --> 00:56:41,026
This is a Black government, Black town.
1334
00:56:41,109 --> 00:56:43,070
So you would have expected
1335
00:56:43,153 --> 00:56:46,657
that they would've embraced Freaknik
in a better way.
1336
00:56:47,324 --> 00:56:49,159
[Clay] When the eye of the world
is on you,
1337
00:56:49,243 --> 00:56:50,827
it's a different experience
1338
00:56:51,870 --> 00:56:55,207
because you gotta make sure the foreigners
are comfortable when they come in here.
1339
00:56:55,874 --> 00:56:57,876
There's a certain way
you gotta present yourself.
1340
00:56:58,377 --> 00:57:01,672
Atlanta's got its arms around it,
ready for it,
1341
00:57:02,297 --> 00:57:04,967
prepared to put on the best Olympics
the world's ever seen.
1342
00:57:05,050 --> 00:57:07,427
[Marc] Atlanta understood
that this was prime time
1343
00:57:07,511 --> 00:57:09,721
and they did everything they could
to be ready for it.
1344
00:57:09,805 --> 00:57:11,682
And so for some people,
1345
00:57:11,765 --> 00:57:13,392
as they're trying
to build that reputation,
1346
00:57:13,475 --> 00:57:15,602
as they're trying
to grow toward the Olympics,
1347
00:57:15,686 --> 00:57:19,773
Freaknik was an unnecessary distraction
and a problem.
1348
00:57:21,775 --> 00:57:23,861
[Kasim] Mayor Campbell
had embraced Freaknik
1349
00:57:23,944 --> 00:57:25,904
when it was a more manageable event,
1350
00:57:25,988 --> 00:57:27,030
as most people did.
1351
00:57:27,573 --> 00:57:31,201
Because we felt that we had
a sacred responsibility
1352
00:57:31,702 --> 00:57:34,454
for Black college students
from all across the United States.
1353
00:57:35,706 --> 00:57:38,500
Uh, it changed into something else.
1354
00:57:38,584 --> 00:57:41,962
The Olympics was the biggest event
in the history of the city
1355
00:57:42,045 --> 00:57:43,463
and we had to deliver it.
1356
00:57:43,547 --> 00:57:47,301
And so I think that he had
to make some tough decisions.
1357
00:57:47,718 --> 00:57:49,887
[Maurice]
While Freaknik did attract
1358
00:57:49,970 --> 00:57:54,558
a million young college-aged Black folk
to descend upon the city,
1359
00:57:54,641 --> 00:57:57,936
the Olympics attracted 10 million.
1360
00:57:59,229 --> 00:58:02,774
Freaknik may have brought
$15 million to the city coffers.
1361
00:58:03,734 --> 00:58:05,444
The Olympics brought two billion.
1362
00:58:06,862 --> 00:58:09,323
This is a business decision
that Bill Campbell is making.
1363
00:58:10,282 --> 00:58:14,036
People act outraged about the social
and the cultural and the moral stuff.
1364
00:58:14,119 --> 00:58:16,705
That's not what usually
drives change in this country.
1365
00:58:16,788 --> 00:58:18,707
The bottom line is money.
1366
00:58:18,790 --> 00:58:22,461
And there were a lot of business owners
who felt like when the city shut down
1367
00:58:22,544 --> 00:58:24,713
that they couldn't run their businesses.
1368
00:58:24,796 --> 00:58:27,049
And so a lot of the complaints you saw,
1369
00:58:27,132 --> 00:58:28,926
it wasn't that they were morally outraged.
1370
00:58:29,009 --> 00:58:31,386
If they could've got paid,
they'd have kept Freaknik going forever.
1371
00:58:31,470 --> 00:58:34,056
It was because they couldn't
make their money as usual.
1372
00:58:34,139 --> 00:58:37,267
♪
1373
00:58:37,351 --> 00:58:39,645
[speaker] So this has been
Freaknik weekend.
1374
00:58:39,728 --> 00:58:42,397
We've been here the whole weekend
actually since Thursday
1375
00:58:42,481 --> 00:58:45,817
at the National Paper Trade Association
at the Hyatt.
1376
00:58:45,901 --> 00:58:48,028
[George Hawthorne]
At that point in time, Atlanta had
1377
00:58:48,111 --> 00:58:51,114
the largest convention center
in the country.
1378
00:58:51,698 --> 00:58:55,744
And the difference
of 100,000 business people
1379
00:58:55,827 --> 00:58:58,247
that come into town for a convention,
1380
00:58:58,330 --> 00:59:00,999
staying at hotels, eating at restaurants,
1381
00:59:01,083 --> 00:59:05,546
far outweighed the folks coming into town
1382
00:59:05,629 --> 00:59:07,089
for a Freaknik weekend.
1383
00:59:07,548 --> 00:59:11,844
[Ronda] When you have an environment
that is not conducive
1384
00:59:11,927 --> 00:59:15,472
and welcoming to the convention business,
1385
00:59:15,556 --> 00:59:17,933
then that becomes a problem.
1386
00:59:18,392 --> 00:59:20,769
No one should have to
close their business.
1387
00:59:20,853 --> 00:59:23,647
No one should have to downsize their staff
1388
00:59:23,730 --> 00:59:25,983
because they know
that their staff can't get in.
1389
00:59:27,025 --> 00:59:29,319
[Killer Mike]
There was a turning of the Black dollar,
1390
00:59:29,403 --> 00:59:32,197
it just wasn't as traditional
as Atlanta was used to,
1391
00:59:32,281 --> 00:59:34,157
'cause this has always
been a convention city.
1392
00:59:34,616 --> 00:59:37,494
[Kathleen] I mean, it was just
not a comfortable period
1393
00:59:37,578 --> 00:59:39,413
for that kind of business.
1394
00:59:39,496 --> 00:59:42,666
And, yes, there are people
that brought, uh, money to the city,
1395
00:59:42,749 --> 00:59:45,502
but I'm not sure where they spent it,
1396
00:59:45,586 --> 00:59:48,422
um, because a lot of the places
you couldn't get to.
1397
00:59:49,548 --> 00:59:52,634
What I saw in '96 is,
"Whoa, whoa, whoa, y'all can't do that.
1398
00:59:52,718 --> 00:59:54,928
"Y'all can't drive here,
these streets is barricaded.
1399
00:59:55,012 --> 00:59:56,930
"These hotels don't want us in the lobby.
1400
00:59:57,014 --> 01:00:00,142
"These rooms aren't sold,
but they're not selling them to us.
1401
01:00:00,225 --> 01:00:02,311
"These restaurants aren't full,
1402
01:00:02,394 --> 01:00:04,354
but they don't necessarily
want us in 'em."
1403
01:00:05,606 --> 01:00:08,275
[Killer Mike] The city prepped
for the Olympics by...
1404
01:00:08,859 --> 01:00:09,943
cleaning up,
1405
01:00:10,736 --> 01:00:12,196
filling potholes,
1406
01:00:12,654 --> 01:00:15,908
and unfortunately putting
poor, disenfranchised people out.
1407
01:00:17,367 --> 01:00:19,828
I mean, you know what?
I don't really think that it was personal.
1408
01:00:19,912 --> 01:00:22,789
I just think that it was a game
of "big bank take little bank."
1409
01:00:22,873 --> 01:00:25,000
[newscaster]
Atlanta gets a small preview
1410
01:00:25,083 --> 01:00:27,794
of this Summer's Olympic crowds
this weekend.
1411
01:00:27,878 --> 01:00:32,090
Plans are underway to reroute traffic
for the city's annual Freaknik gathering.
1412
01:00:32,174 --> 01:00:34,051
Every year, tens of thousands of students
1413
01:00:34,134 --> 01:00:36,303
from historically Black
colleges and universities
1414
01:00:36,386 --> 01:00:39,181
converge on Atlanta for a weekend of fun.
1415
01:00:39,264 --> 01:00:41,808
In addition to concerns
about traffic and crowd control,
1416
01:00:41,892 --> 01:00:43,644
officials are worried
the crowds may hamper
1417
01:00:43,727 --> 01:00:46,063
around-the-clock Olympic preparations.
1418
01:00:47,606 --> 01:00:49,983
[Marc]
At that point, Freaknik was different.
1419
01:00:50,067 --> 01:00:52,319
It wasn't what we
dreamed about in the '80s,
1420
01:00:52,402 --> 01:00:54,571
it wasn't what we
talked about in the '90s.
1421
01:00:54,655 --> 01:00:56,740
Now, suddenly, Freaknik was something
1422
01:00:56,823 --> 01:00:58,992
that the city was trying to control.
1423
01:01:00,953 --> 01:01:03,956
Bill wanted to move the name
even away from Freaknik.
1424
01:01:04,039 --> 01:01:06,416
[newscaster] George Hawthorne
is chairman of the planning committee
1425
01:01:06,500 --> 01:01:09,503
for what they tried to call
Black College Spring Break.
1426
01:01:10,003 --> 01:01:13,090
Participants, many of them
who were not college students,
1427
01:01:13,173 --> 01:01:14,216
called it Freaknik.
1428
01:01:15,676 --> 01:01:17,386
[George]
The Spring Break Planning Committee
1429
01:01:17,469 --> 01:01:20,639
was put together as a way to try to see
1430
01:01:20,722 --> 01:01:22,724
if this thing could be
organized in a fashion.
1431
01:01:22,808 --> 01:01:24,184
[inaudible]
1432
01:01:24,268 --> 01:01:26,186
I went into it with the open attitude,
1433
01:01:26,270 --> 01:01:28,480
let's see if we can make this work,
1434
01:01:28,564 --> 01:01:30,315
let's see what the real issues are,
1435
01:01:30,399 --> 01:01:31,567
and let's solve those issues
1436
01:01:31,650 --> 01:01:35,696
and see if this thing can be salvaged
as a cultural event for Atlanta.
1437
01:01:36,238 --> 01:01:38,031
And when I took on this-this position,
1438
01:01:38,115 --> 01:01:44,037
I said that if in fact that I cannot,
as a parent and as a civic-minded person,
1439
01:01:44,121 --> 01:01:47,624
deliver a safe and sane event
for the participants
1440
01:01:47,708 --> 01:01:49,585
and the people of Atlanta,
1441
01:01:49,668 --> 01:01:52,963
that I'll be the first to stand up
and say it's got to go.
1442
01:01:53,046 --> 01:01:55,340
[siren wailing]
1443
01:01:56,216 --> 01:01:59,136
[siren chirping]
1444
01:01:59,219 --> 01:02:02,014
[imitating siren wailing, chirping]
1445
01:02:02,097 --> 01:02:03,932
[DJ Kizzy Rock]
But Bill Campbell had started
1446
01:02:04,016 --> 01:02:07,853
implementing a plan where
we gonna block all the exits off
1447
01:02:07,936 --> 01:02:10,439
and we're gonna make 'em go this route,
1448
01:02:10,522 --> 01:02:14,902
like kind of take 'em
all the way out the loop of everything
1449
01:02:14,985 --> 01:02:17,362
before they was lettin' 'em
get off the highway.
1450
01:02:18,280 --> 01:02:21,366
[newscaster] To prevent potentially
hazardous backups onto the interstate,
1451
01:02:21,450 --> 01:02:25,078
all the Freaknik jam moved
from downtown into midtown.
1452
01:02:25,162 --> 01:02:27,915
With nightfall,
police blocked off most exits
1453
01:02:27,998 --> 01:02:29,625
from the downtown connector.
1454
01:02:29,708 --> 01:02:32,044
[horns honking]
1455
01:02:33,462 --> 01:02:36,381
Just imagine every exit being blocked.
1456
01:02:37,132 --> 01:02:39,343
They had the highway patrols
in front of every exit,
1457
01:02:39,426 --> 01:02:41,053
so if you're driving the expressway,
1458
01:02:41,136 --> 01:02:43,514
you had, you had to just keep driving.
1459
01:02:44,056 --> 01:02:46,099
[DJ Kizzy Rock]
Now if you from out of town,
1460
01:02:46,183 --> 01:02:48,477
then you don't really know where to go.
1461
01:02:48,560 --> 01:02:51,647
'cause, you know, we weren't using GPSs
and all that back then.
1462
01:02:51,730 --> 01:02:53,106
They don't know where to go.
1463
01:02:53,190 --> 01:02:55,567
So that started breaking down the energy.
1464
01:02:55,651 --> 01:02:56,693
[indistinct chatter]
1465
01:02:56,777 --> 01:02:58,445
[interviewer]
What do you think of all this traffic?
1466
01:02:58,529 --> 01:02:59,530
It's crazy.
1467
01:02:59,613 --> 01:03:00,906
[speaker] Y'all having fun?
1468
01:03:00,989 --> 01:03:02,241
- No.
- [speaker] No?
1469
01:03:02,324 --> 01:03:04,076
- You don't like this traffic, right?
- No.
1470
01:03:04,159 --> 01:03:05,661
[Shanti]
It was fucked up.
1471
01:03:05,744 --> 01:03:07,621
Can I say that? [chuckles]
1472
01:03:07,704 --> 01:03:09,206
The traffic was fucked up.
1473
01:03:09,289 --> 01:03:11,834
And what it did,
it actually paralyzed the city
1474
01:03:11,917 --> 01:03:13,210
for, like, the whole weekend.
1475
01:03:13,293 --> 01:03:14,837
When I got off work from Walter's,
1476
01:03:14,920 --> 01:03:16,755
it took me at least three hours
1477
01:03:16,839 --> 01:03:18,715
just to make it
to the expressway to go home.
1478
01:03:19,091 --> 01:03:21,134
[Kathleen]
And it was not ordinary traffic.
1479
01:03:21,218 --> 01:03:23,929
You know, people talk about
Atlanta traffic all the time,
1480
01:03:24,012 --> 01:03:25,013
it's a thing,
1481
01:03:25,097 --> 01:03:27,015
but this was not ordinary traffic.
1482
01:03:27,099 --> 01:03:29,101
[Pat]
Ambulances couldn't get through.
1483
01:03:29,184 --> 01:03:30,394
People were having weddings
1484
01:03:30,477 --> 01:03:32,646
that they couldn't get
through to the weddings.
1485
01:03:32,729 --> 01:03:35,190
You trying to drive around a certain time
on a certain street,
1486
01:03:35,274 --> 01:03:37,276
you might not get
from one corner to the next
1487
01:03:37,359 --> 01:03:38,402
in an hour or two.
1488
01:03:38,485 --> 01:03:40,404
[Shanti]
If you lived in Atlanta,
1489
01:03:40,487 --> 01:03:41,905
you didn't wanna leave your house.
1490
01:03:41,989 --> 01:03:42,990
You went the other way.
1491
01:03:43,073 --> 01:03:44,658
I knew people that actually took trips.
1492
01:03:44,741 --> 01:03:46,660
It was like, "Oh, okay.
Oh, Freaknik is this weekend?
1493
01:03:46,743 --> 01:03:48,328
Okay, bet, I'm going on vacation."
1494
01:03:48,412 --> 01:03:50,539
We basically stayed in the downtown area
1495
01:03:50,622 --> 01:03:52,207
because the traffic was very hectic
1496
01:03:52,291 --> 01:03:53,500
and we didn't wanna drive.
1497
01:03:53,584 --> 01:03:55,002
It's so much of a struggle,
1498
01:03:55,085 --> 01:03:57,337
so difficult trying
to figure out the reroutings,
1499
01:03:57,421 --> 01:03:58,922
it's not even worth going outside.
1500
01:03:59,006 --> 01:04:00,382
They could've just told us not to come.
1501
01:04:00,465 --> 01:04:01,800
He should've said, "We ain't havin' it."
1502
01:04:01,884 --> 01:04:03,594
A lot of people came from a long way,
1503
01:04:03,677 --> 01:04:04,887
and they don't have anything to do.
1504
01:04:04,970 --> 01:04:08,557
I mean, what is he gonna do? Stop
every Black, uh, college student he sees
1505
01:04:08,640 --> 01:04:11,018
coming into Atlanta and tell 'em
they cannot enter the city?
1506
01:04:11,101 --> 01:04:12,102
It's totally ludicrous.
1507
01:04:12,186 --> 01:04:13,437
This is where we have fun.
1508
01:04:13,520 --> 01:04:15,230
If you try to stop all the traffic,
1509
01:04:15,314 --> 01:04:16,773
you know, with us just gathering around,
1510
01:04:16,857 --> 01:04:18,734
you know, it might--
something bad might happen.
1511
01:04:18,817 --> 01:04:20,110
What's up, mayor?
1512
01:04:20,194 --> 01:04:21,778
- [police shout]
- I'm saying, I don't know why,
1513
01:04:21,862 --> 01:04:24,198
I don't know why you had the cops
blocking off all the exits, man,
1514
01:04:24,281 --> 01:04:26,158
keeping people from coming
into the city during Freaknik.
1515
01:04:26,241 --> 01:04:28,118
Well, first of all,
we wanna reassure the public
1516
01:04:28,202 --> 01:04:30,162
that Atlanta is a safe place.
1517
01:04:30,245 --> 01:04:31,413
All this isn't called for.
1518
01:04:31,496 --> 01:04:33,165
You see the riot patrol,
you see the horses.
1519
01:04:33,248 --> 01:04:35,667
I mean, it shows
that we locked down like in a prison.
1520
01:04:35,751 --> 01:04:37,544
So, you know, it's kinda messed up.
1521
01:04:38,670 --> 01:04:42,090
There was a lot of... tension
1522
01:04:43,425 --> 01:04:45,135
that kinda comes around Freaknik.
1523
01:04:46,386 --> 01:04:48,138
And be-because of that,
1524
01:04:48,222 --> 01:04:51,225
of course it made the police
that much more vigilant,
1525
01:04:51,308 --> 01:04:54,394
because, I mean, there was
real firepower out on the streets.
1526
01:04:54,895 --> 01:04:57,272
[George] And I think
that to a certain extent,
1527
01:04:57,356 --> 01:05:00,943
when some of the more heavy-handed
police tactics were involved,
1528
01:05:01,026 --> 01:05:05,906
was a way to show that in fact
we could control this large event.
1529
01:05:06,657 --> 01:05:08,909
[sirens blaring]
1530
01:05:09,326 --> 01:05:11,787
[KP] And, you know, and at that point
I think that's where...
1531
01:05:12,955 --> 01:05:14,164
the decline happened, right?
1532
01:05:14,248 --> 01:05:16,583
[♪ soft, melancholic music playing]
1533
01:05:17,209 --> 01:05:18,210
[♪ dramatic sting]
1534
01:05:22,422 --> 01:05:24,424
[♪ tense music playing]
1535
01:05:24,800 --> 01:05:26,677
[newscaster]
Atlanta Police have caught a glimpse
1536
01:05:26,760 --> 01:05:28,428
of the dark side of the party.
1537
01:05:28,512 --> 01:05:33,308
We have had two cases of reported rape.
1538
01:05:33,392 --> 01:05:34,893
[newscaster]
One of the alleged attacks
1539
01:05:34,977 --> 01:05:37,312
happened away from the crowd
in an apartment.
1540
01:05:37,396 --> 01:05:39,690
The other, police say,
was frighteningly similar
1541
01:05:39,773 --> 01:05:42,359
to this assault captured
by Chopper 5 Friday night
1542
01:05:42,442 --> 01:05:43,652
and later showed to police.
1543
01:05:43,735 --> 01:05:46,071
[♪ tense music continues]
1544
01:05:47,406 --> 01:05:49,449
[Stacy]
So this is spring 1998.
1545
01:05:52,703 --> 01:05:55,956
My best friend at the time
and I had a party to go to.
1546
01:05:56,665 --> 01:05:59,918
And so we're, like, anxious
to get to our friend's place,
1547
01:06:00,002 --> 01:06:01,336
um, in Marietta,
1548
01:06:01,420 --> 01:06:02,838
and so we can't.
1549
01:06:02,921 --> 01:06:06,133
And we can't because of these barricades
and these roadblocks
1550
01:06:06,216 --> 01:06:09,928
keeping us from
heading to the north side of town.
1551
01:06:10,220 --> 01:06:12,764
And what's on the north side
of town at that time?
1552
01:06:12,848 --> 01:06:15,142
White people and affluent neighborhoods.
1553
01:06:15,225 --> 01:06:18,103
- [traffic noise, distant horns honking]
- [helicopter whirring]
1554
01:06:18,187 --> 01:06:22,816
So we are forced, basically,
to go south of town.
1555
01:06:23,650 --> 01:06:25,861
So, my roommate has to get gas,
1556
01:06:25,944 --> 01:06:27,905
she gets out, she uses the bathroom,
1557
01:06:27,988 --> 01:06:31,658
she comes back in the car,
realizes her purse is gone.
1558
01:06:32,284 --> 01:06:35,537
So she storms all the way down the street,
1559
01:06:35,621 --> 01:06:37,706
parks in the middle turning lane,
1560
01:06:37,789 --> 01:06:40,959
gets out of the car and storms the crowd,
1561
01:06:41,043 --> 01:06:42,336
trying to get her purse.
1562
01:06:42,419 --> 01:06:44,880
And some guy jumps into the driver's side,
1563
01:06:44,963 --> 01:06:47,007
driver-driver's seat of the car.
1564
01:06:47,090 --> 01:06:50,052
So, we start fighting in the car.
1565
01:06:50,135 --> 01:06:52,387
So I, basically, I sucker punch him,
1566
01:06:52,471 --> 01:06:55,057
and we start tussling in the car,
1567
01:06:55,140 --> 01:07:00,062
because I didn't want him to drive off
with me in the car, leaving my roommate.
1568
01:07:00,145 --> 01:07:02,940
And so, um, we're fighting,
1569
01:07:03,023 --> 01:07:07,069
the crowd is starting to come
from both sides of the street.
1570
01:07:07,152 --> 01:07:11,448
So someone opens up my car door
and starts to pull me out.
1571
01:07:11,532 --> 01:07:14,826
And they drag me on the ground
and just start--
1572
01:07:14,910 --> 01:07:17,287
just start ripping at all my clothing.
1573
01:07:17,371 --> 01:07:19,623
Just start rippin', rippin', rippin'.
1574
01:07:19,706 --> 01:07:25,337
And I would say there were
probably 10 active guys
1575
01:07:25,420 --> 01:07:27,881
pu-- almost, like,
kind of like taking turns.
1576
01:07:28,215 --> 01:07:31,301
The only thing
that saved me from getting raped
1577
01:07:31,885 --> 01:07:33,637
was a man yelled out, "Police."
1578
01:07:36,431 --> 01:07:40,561
And then, um,
the crowd kind of just scatters.
1579
01:07:40,644 --> 01:07:43,981
It-- well, it doesn't scatter.
Kind of loosens up, if you will.
1580
01:07:44,064 --> 01:07:48,861
Um, when I got up,
both breasts were out of the shirt.
1581
01:07:48,944 --> 01:07:50,404
The shirt was ripped.
1582
01:07:50,779 --> 01:07:54,700
Only the elastic, um,
was holding my skirt together.
1583
01:07:54,783 --> 01:07:58,078
My hair was all over the place,
as you can imagine.
1584
01:07:58,161 --> 01:08:00,455
I was cut and bruised and the whole nine.
1585
01:08:00,539 --> 01:08:03,000
I'm like, "What the hell just happened?"
1586
01:08:03,417 --> 01:08:05,586
And I'm scared and, you know,
1587
01:08:05,669 --> 01:08:08,380
all these emotions
on top of anger and frustration,
1588
01:08:08,463 --> 01:08:11,008
because where are the people
1589
01:08:11,091 --> 01:08:12,885
that are supposed to protect and serve?
1590
01:08:12,968 --> 01:08:15,596
[♪ tense, pensive music playing]
1591
01:08:18,265 --> 01:08:20,809
[newscaster] Police say
they may be able to control the traffic,
1592
01:08:20,893 --> 01:08:23,228
but they cannot always control the crowd,
1593
01:08:23,312 --> 01:08:26,231
so they're warning women
to have fun, but be careful.
1594
01:08:26,940 --> 01:08:29,693
[Stacy] So there was nothing
that the Atlanta Police Department
1595
01:08:29,776 --> 01:08:31,612
did to follow up.
1596
01:08:31,695 --> 01:08:33,447
I never got an apology. I never--
1597
01:08:33,530 --> 01:08:35,282
Not that I was expecting one,
1598
01:08:35,365 --> 01:08:37,701
um, but nothing happened.
1599
01:08:37,784 --> 01:08:40,829
It's kind of like the mayor
and the police chief,
1600
01:08:40,913 --> 01:08:43,415
I feel like they were
enablers, in a sense.
1601
01:08:44,249 --> 01:08:47,503
They were protecting one group of people
1602
01:08:47,586 --> 01:08:50,589
but exposing another group of people
1603
01:08:50,672 --> 01:08:54,384
to the possibility
of something like this to happen.
1604
01:08:56,220 --> 01:08:58,180
[newscaster]
Atlanta, Georgia, Freaknik.
1605
01:08:58,263 --> 01:09:01,350
50,000 attendees, 481 arrests,
1606
01:09:01,433 --> 01:09:03,435
four for rape, six for fondling.
1607
01:09:03,519 --> 01:09:07,105
The majority of the major problems
caused by non-college students.
1608
01:09:07,189 --> 01:09:09,024
[speaker] It could be anybody,
you know what I'm saying?
1609
01:09:09,107 --> 01:09:10,901
You get-- you're at the wrong
place at the wrong time,
1610
01:09:10,984 --> 01:09:12,611
anything can happen to you, you know?
1611
01:09:12,694 --> 01:09:14,613
You can have fun, but it's also dangerous.
1612
01:09:14,696 --> 01:09:17,074
Guys was reaching inside
the girl's sunroof top,
1613
01:09:17,157 --> 01:09:18,450
grabbing on their breasts.
1614
01:09:18,534 --> 01:09:20,035
Or if the girls was
walking down the street,
1615
01:09:20,118 --> 01:09:21,870
they were going up under
their dress and everything
1616
01:09:21,954 --> 01:09:24,039
and I felt like the women
were being violated.
1617
01:09:24,122 --> 01:09:25,916
[newscaster]
While police say there is no excuse
1618
01:09:25,999 --> 01:09:27,668
and no provocation for rape,
1619
01:09:27,751 --> 01:09:31,004
sexuality has become
an almost sideshow on the streets.
1620
01:09:31,463 --> 01:09:33,382
[Marc]
There is a narrative in this country
1621
01:09:34,091 --> 01:09:36,760
that Black men are sexually violent,
1622
01:09:36,844 --> 01:09:40,514
sexual predators, sexually irresponsible,
1623
01:09:40,597 --> 01:09:43,267
and it's important
that we don't reinforce that idea
1624
01:09:43,350 --> 01:09:45,060
by suggesting that Freaknik
was just filled
1625
01:09:45,143 --> 01:09:48,146
with these crazy, violent,
Black male sexual predators.
1626
01:09:48,230 --> 01:09:49,731
[crowd clamoring]
1627
01:09:51,692 --> 01:09:53,986
There was a lot of harassment,
1628
01:09:54,069 --> 01:09:55,988
there was a lot of unwanted touching,
1629
01:09:56,071 --> 01:09:59,241
and there was, in some cases, rape.
1630
01:10:00,492 --> 01:10:02,744
But most people who attended Freaknik
1631
01:10:03,120 --> 01:10:07,583
did not participate
in any kind of sexual misconduct.
1632
01:10:07,666 --> 01:10:09,126
That's important.
1633
01:10:09,209 --> 01:10:10,711
[indistinct shouting]
1634
01:10:10,794 --> 01:10:13,547
[Stacy]
So after the attack,
1635
01:10:14,464 --> 01:10:15,591
my...
1636
01:10:16,258 --> 01:10:19,928
So, again, I was just
in this weird mental state,
1637
01:10:20,470 --> 01:10:24,391
um, kind of blah, but then angry, um,
1638
01:10:24,474 --> 01:10:27,978
and I was afraid of crowds.
1639
01:10:28,896 --> 01:10:32,107
Um, and I was specifically,
unfor-- and unfortunately,
1640
01:10:32,191 --> 01:10:37,905
afraid of Black crowds,
um, because I, unfortunately,
1641
01:10:37,988 --> 01:10:39,907
were attacked by my brothers.
1642
01:10:39,990 --> 01:10:42,117
Like, I didn't-- for the life of me,
I couldn't get it.
1643
01:10:42,201 --> 01:10:45,120
I'm like, certainly,
clearly you have a mom,
1644
01:10:45,204 --> 01:10:49,291
clearly you got a grandmama,
um, you know, sister, auntie,
1645
01:10:50,292 --> 01:10:52,461
you know, somewhere along those lines,
1646
01:10:52,544 --> 01:10:56,757
you have females in your life,
and what if it was them?
1647
01:10:56,840 --> 01:10:58,550
[crowd shouting]
1648
01:10:58,634 --> 01:11:00,761
[Shanti] I did hear about
that unfortunate situation
1649
01:11:00,844 --> 01:11:01,929
with that young lady.
1650
01:11:02,012 --> 01:11:04,556
Um, several of my friends
felt disrespected
1651
01:11:04,640 --> 01:11:08,060
from some of the guys,
like, just unwanted advances
1652
01:11:08,143 --> 01:11:10,979
and-and them being rude,
and so that's why, again,
1653
01:11:11,063 --> 01:11:14,066
it got to a point where we didn't
really wanna hang out during Freaknik
1654
01:11:14,149 --> 01:11:15,984
because it became something different.
1655
01:11:19,279 --> 01:11:21,240
[crowd clamoring]
1656
01:11:24,701 --> 01:11:27,287
The nature of Freaknik changed...
1657
01:11:27,371 --> 01:11:28,830
[indistinct yelling]
1658
01:11:28,914 --> 01:11:31,166
...and folks weren't
handling it in the way
1659
01:11:31,250 --> 01:11:32,668
that it had been handled before.
1660
01:11:36,129 --> 01:11:38,257
[speaker 1] It got to the point
where Freaknik wasn't fun.
1661
01:11:38,340 --> 01:11:39,675
Not just the traffic.
1662
01:11:39,758 --> 01:11:43,053
The energy started feeling
a lot more, um, predatory.
1663
01:11:43,637 --> 01:11:44,680
[woman screams]
1664
01:11:46,098 --> 01:11:47,724
[speaker 2] Let me down!
1665
01:11:48,392 --> 01:11:52,688
If you have to say,
"Protect Black women" in the 2020s,
1666
01:11:52,771 --> 01:11:56,900
then imagine what you
had to say in the 1990s.
1667
01:11:56,984 --> 01:11:59,152
[indistinct shouting]
1668
01:11:59,236 --> 01:12:01,488
[Kathleen] It just hurt me,
and I came from Spelman,
1669
01:12:01,572 --> 01:12:04,658
where our total fabric, DNA,
1670
01:12:04,741 --> 01:12:08,036
is about uplifting the greatness of women.
1671
01:12:10,247 --> 01:12:13,375
That was just the total opposite
of Atlanta for me.
1672
01:12:14,418 --> 01:12:16,170
[indistinct yelling]
1673
01:12:16,253 --> 01:12:22,634
[Sharon] Once I saw definitively
the degradation of women,
1674
01:12:23,594 --> 01:12:27,639
I had reached my fill with Freaknik.
1675
01:12:28,432 --> 01:12:30,601
And there was no coming back from that.
1676
01:12:31,256 --> 01:12:33,103
[♪ solemn, tense music playing]
1677
01:12:35,856 --> 01:12:38,108
I'm calling this press conference today
to release the report
1678
01:12:38,192 --> 01:12:40,235
of the Black College
Spring Break Planning Committee.
1679
01:12:40,319 --> 01:12:43,780
We drafted up the final report
and released it to the city
1680
01:12:43,864 --> 01:12:46,158
and to the press at the same time.
1681
01:12:46,241 --> 01:12:49,286
The man who heads the Black College
Spring Break Planning Committee
1682
01:12:49,369 --> 01:12:50,829
is recommending Freaknik,
1683
01:12:50,913 --> 01:12:53,040
as it's popularly called, be canceled.
1684
01:12:53,123 --> 01:12:55,667
This plan represents
the committee's desire
1685
01:12:55,751 --> 01:12:59,129
to get rid of the negative elements
of this event.
1686
01:12:59,213 --> 01:13:02,132
The city of Atlanta
is not going to host Freaknik.
1687
01:13:02,216 --> 01:13:07,137
It is not an event that, uh,
we feel is appropriate for our city.
1688
01:13:07,221 --> 01:13:09,264
It had degraded to a point
1689
01:13:09,348 --> 01:13:12,643
where I thought
that Freaknik had become, uh, basically
1690
01:13:12,726 --> 01:13:14,937
a time for guys to come
from all over the nation,
1691
01:13:15,020 --> 01:13:18,106
have a free-for-all with women in Atlanta,
1692
01:13:18,190 --> 01:13:23,362
and it just wasn't fair for us
to put them in that position
1693
01:13:23,445 --> 01:13:24,738
by supporting such an event.
1694
01:13:24,821 --> 01:13:27,699
♪
1695
01:13:29,034 --> 01:13:31,870
No one chastises you
for killing a monster.
1696
01:13:33,789 --> 01:13:36,041
And it needs to be known as the monster
1697
01:13:36,124 --> 01:13:38,627
that it metastasized to what it was.
1698
01:13:38,710 --> 01:13:40,963
And so I think it took
some courageous leadership
1699
01:13:41,046 --> 01:13:44,299
on behalf of the mayor
to make this move and to do this.
1700
01:13:44,383 --> 01:13:46,218
[newscaster]
As Freaknik '99 draws near,
1701
01:13:46,301 --> 01:13:48,178
many of those who would attend
1702
01:13:48,262 --> 01:13:50,347
say their attentions
are turning elsewhere.
1703
01:13:50,430 --> 01:13:52,558
I think it's pretty much gonna be
just like a regular weekend.
1704
01:13:52,641 --> 01:13:54,810
I know I have a lot of friends
that are going down to Daytona,
1705
01:13:54,893 --> 01:13:56,937
and that's kinda
taking the place of, um, Freaknik.
1706
01:13:57,020 --> 01:13:59,439
And so, it's without the hassles
and stuff like that
1707
01:13:59,523 --> 01:14:01,775
from the police and other,
uh, city officials.
1708
01:14:01,859 --> 01:14:05,612
Freaknik is totally
degrading to women, I believe,
1709
01:14:05,696 --> 01:14:08,866
and, I mean, I won't be
participating in it this year.
1710
01:14:08,949 --> 01:14:11,159
No, I'm not planning
any Freaknik activities.
1711
01:14:11,243 --> 01:14:12,828
I have a lot of work to do.
1712
01:14:12,911 --> 01:14:14,621
[speaker 1]
Freaknik is not calling my name.
1713
01:14:14,705 --> 01:14:16,665
[speaker 2] It's crazy.
Streets are always blocked off.
1714
01:14:16,748 --> 01:14:20,252
It takes you three hours to get home,
guys shake your car, rip your clothes off.
1715
01:14:20,335 --> 01:14:21,920
It's not fun for females anymore.
1716
01:14:22,379 --> 01:14:24,006
[Kenny]
Freaknik needed to die.
1717
01:14:24,089 --> 01:14:26,884
[♪ soft, melancholic music playing]
1718
01:14:28,427 --> 01:14:30,846
[♪ vocalizing]
1719
01:14:32,764 --> 01:14:35,058
♪
1720
01:14:37,686 --> 01:14:40,230
[tape fast-forwarding]
1721
01:14:40,314 --> 01:14:42,900
[whooshing]
1722
01:14:46,111 --> 01:14:48,864
[Kenny]
Everything ain't supposed to last forever.
1723
01:14:50,115 --> 01:14:53,160
Because what happens is Black kids
1724
01:14:53,243 --> 01:14:56,079
has come along generations later
and they revive it in the way
1725
01:14:56,163 --> 01:14:58,332
where you remember this amazingness.
1726
01:14:58,415 --> 01:15:00,792
Oh, man.
And that's what nostalgia's about.
1727
01:15:01,251 --> 01:15:02,836
That's what history's about.
1728
01:15:03,295 --> 01:15:07,299
Well, tonight we are less than 48 hours
from the return of Freaknik.
1729
01:15:07,382 --> 01:15:09,510
And what?
You don't know about Freaknik?
1730
01:15:09,593 --> 01:15:11,011
You haven't lived here that long?
1731
01:15:11,094 --> 01:15:12,513
Freaknik ended years ago,
1732
01:15:12,596 --> 01:15:15,307
but organizers say
this is the revamped version.
1733
01:15:15,390 --> 01:15:17,726
You know, the organizer,
when I spoke to him earlier today,
1734
01:15:17,809 --> 01:15:19,311
he really wants people here in Atlanta
1735
01:15:19,394 --> 01:15:23,065
to know that you can celebrate Freaknik
in a positive way.
1736
01:15:23,148 --> 01:15:26,193
So in 2018, and I saw that Cartoon Network
1737
01:15:26,276 --> 01:15:28,320
was the last one to have the trademark
1738
01:15:28,403 --> 01:15:31,782
when they did their Freaknik
cartoon series with T-Pain.
1739
01:15:31,865 --> 01:15:33,325
[♪ hip-hop music playing]
1740
01:15:33,408 --> 01:15:35,285
♪ I'm back! ♪
1741
01:15:35,369 --> 01:15:36,995
♪
1742
01:15:37,079 --> 01:15:39,540
[Carlos Neal] And once I saw that
the mark was available,
1743
01:15:39,623 --> 01:15:41,792
I applied for it,
and then that's when I put in
1744
01:15:42,751 --> 01:15:46,046
all the financial resources
to be able to do it.
1745
01:15:46,129 --> 01:15:47,256
[slate claps]
1746
01:15:47,339 --> 01:15:49,216
[interviewer] So my brother,
um, tell me your name
1747
01:15:49,299 --> 01:15:50,425
and what is it that you do?
1748
01:15:50,509 --> 01:15:53,929
Carlos Neal.
I am the owner and the founder
1749
01:15:54,012 --> 01:15:55,514
of the Freaknik Festival.
1750
01:15:55,597 --> 01:15:56,598
[bells dings]
1751
01:15:58,225 --> 01:16:00,644
[Tony Wyzard] When we first started,
he came to me and said,
1752
01:16:00,727 --> 01:16:02,563
"Hey, I wanna do Freaknik."
1753
01:16:02,646 --> 01:16:04,523
I was like, "Really? Freaknik? Okay."
1754
01:16:04,606 --> 01:16:06,859
"But it won't be the Freaknik of the past,
1755
01:16:06,942 --> 01:16:08,443
"it'll be the new Freaknik.
1756
01:16:08,527 --> 01:16:10,195
"We're, we're doing a concert
1757
01:16:10,279 --> 01:16:13,991
"and we institute different organizations,
1758
01:16:14,074 --> 01:16:18,203
some health fairs and things like that,
not just a party."
1759
01:16:18,287 --> 01:16:20,122
I was like, "Oh, okay, great."
1760
01:16:20,455 --> 01:16:23,625
I can, you know,
fully support and get behind that
1761
01:16:23,709 --> 01:16:26,378
because I think that's something
that Atlanta needed.
1762
01:16:27,546 --> 01:16:33,010
When I think of Freaknik, I think of
Freaknik as what you recognize it as.
1763
01:16:33,093 --> 01:16:35,721
- Yeah.
- And what we all recognize it as,
1764
01:16:35,804 --> 01:16:37,598
because we lived that shit.
1765
01:16:37,681 --> 01:16:40,350
You know, from year-in to year-out
1766
01:16:40,434 --> 01:16:42,811
and cars and the partying and all that,
1767
01:16:42,895 --> 01:16:44,188
that's how it should be.
1768
01:16:44,271 --> 01:16:46,940
If you don't--
if you ain't experienced Freaknik,
1769
01:16:47,024 --> 01:16:48,567
you don't know how to treat Freaknik.
1770
01:16:48,650 --> 01:16:50,694
- [Uncle Luke] Right.
- You can't just buy the name.
1771
01:16:50,986 --> 01:16:53,572
[21 Savage] You can own T-shirts
that say "Freaknik" on 'em,
1772
01:16:53,655 --> 01:16:57,159
but you can't own, like,
the essence of Freaknik.
1773
01:16:57,242 --> 01:16:59,328
You know what I'm saying?
That's just how I feel.
1774
01:16:59,411 --> 01:17:01,997
[♪ "When I say Freak you say Nik"
by Playa Poncho playing]
1775
01:17:02,080 --> 01:17:03,207
- ♪ Freak ♪
- ♪ Nik ♪
1776
01:17:03,290 --> 01:17:04,499
- ♪ Freak, F-Freak ♪
- ♪ Nik ♪
1777
01:17:04,583 --> 01:17:06,335
♪ When I say Freak you say Nik ♪
1778
01:17:07,336 --> 01:17:10,088
People are trying to bring Freaknik back,
1779
01:17:10,172 --> 01:17:13,300
but Freaknik will never be
what Freaknik was.
1780
01:17:13,383 --> 01:17:15,802
[indistinct shouting]
1781
01:17:15,886 --> 01:17:17,930
[Clay]
You can get you a-a park
1782
01:17:18,013 --> 01:17:20,682
and do your big party
and call it Freaknik,
1783
01:17:21,725 --> 01:17:25,395
but the actual lifestyle
of living of Freaknik,
1784
01:17:25,479 --> 01:17:26,939
that will never happen again.
1785
01:17:28,982 --> 01:17:30,359
[Shanti]
Everything has changed.
1786
01:17:31,527 --> 01:17:32,945
Everybody's so uptight now
1787
01:17:33,028 --> 01:17:34,696
and you can't even
step on somebody's shoe.
1788
01:17:34,780 --> 01:17:36,448
Like, we had thousands
and thousands of people
1789
01:17:36,532 --> 01:17:38,325
just on the streets of Atlanta partying,
1790
01:17:38,408 --> 01:17:40,994
nobody pulling out guns,
nobody trying to kill each other.
1791
01:17:41,078 --> 01:17:42,829
We were just trying to have a good time.
1792
01:17:42,913 --> 01:17:45,165
[indistinct chatter]
1793
01:17:45,249 --> 01:17:47,042
[Jalen]
We weren't worried about likes,
1794
01:17:47,125 --> 01:17:48,585
we weren't worried about follows.
1795
01:17:48,669 --> 01:17:50,420
And you know what else
we weren't worried about?
1796
01:17:50,504 --> 01:17:52,047
"Ah-ha, I got you!" moments.
1797
01:17:52,130 --> 01:17:55,008
It was a celebration of our heritage,
1798
01:17:55,092 --> 01:17:57,010
a celebration of our Blackness.
1799
01:17:57,261 --> 01:18:01,849
And now with social media,
I don't think that could exist.
1800
01:18:03,100 --> 01:18:05,477
Come show that ass
like your mama and them do.
1801
01:18:05,561 --> 01:18:09,773
[Stacy] I think that Freaknik,
um, was old Atlanta,
1802
01:18:09,857 --> 01:18:13,318
and for those of us
who were living in Atlanta
1803
01:18:13,402 --> 01:18:16,572
or frequent visitors
of Atlanta at that time,
1804
01:18:16,655 --> 01:18:17,948
understand the difference.
1805
01:18:18,031 --> 01:18:20,075
It's just a completely different city.
1806
01:18:20,158 --> 01:18:21,702
[♪ "My Boo" by Ghost Town DJ's playing]
1807
01:18:21,785 --> 01:18:24,413
♪ Boy, you should know that ♪
1808
01:18:24,496 --> 01:18:26,874
I think there is nostalgia about Freaknik
1809
01:18:26,957 --> 01:18:29,168
because it started in such a good place.
1810
01:18:29,251 --> 01:18:31,628
It started with a pure intent.
1811
01:18:32,379 --> 01:18:34,298
But there were some
vile things that happened.
1812
01:18:34,381 --> 01:18:37,926
That's part of the legacy.
That's not going to go away.
1813
01:18:38,010 --> 01:18:42,181
That didn't happen during that nostalgic,
early, wonderful part
1814
01:18:42,264 --> 01:18:44,349
when it was just the students
of the AU Center.
1815
01:18:44,433 --> 01:18:46,393
♪ ...give me a call boo ♪
1816
01:18:46,476 --> 01:18:47,686
[Emma]
What we birthed,
1817
01:18:47,769 --> 01:18:49,646
that they can't own.
1818
01:18:49,730 --> 01:18:52,232
- DC Metro...
- [all] DC Metro Club!
1819
01:18:52,316 --> 01:18:54,151
[♪ "My Boo" continues playing]
1820
01:18:54,234 --> 01:18:57,738
College students need
something that is theirs.
1821
01:18:59,072 --> 01:19:03,577
Young people need places
where they can go and gather
1822
01:19:03,660 --> 01:19:09,208
and not have to be treated
as if they're unwanted.
1823
01:19:11,001 --> 01:19:13,420
We need Freaknik.
1824
01:19:13,504 --> 01:19:15,088
♪ Every night I pray I can call... ♪
1825
01:19:15,172 --> 01:19:17,216
[Marc] We might not need
the name Freaknik,
1826
01:19:17,299 --> 01:19:20,344
we might not need the same city
or the same location,
1827
01:19:20,427 --> 01:19:22,095
but we need Black joy.
1828
01:19:22,179 --> 01:19:23,597
We need Black culture.
1829
01:19:23,680 --> 01:19:27,434
We need spaces for us to unwind
and to connect and to bond,
1830
01:19:27,518 --> 01:19:29,436
and not on the Internet!
1831
01:19:29,520 --> 01:19:32,564
♪ Every weekend
just to see my boo again ♪
1832
01:19:32,648 --> 01:19:35,567
These young people right now, today,
they want Freaknik in their lives.
1833
01:19:35,651 --> 01:19:37,569
♪ At night I think of you ♪
1834
01:19:37,653 --> 01:19:39,321
♪ I want to be your... ♪
1835
01:19:39,404 --> 01:19:41,782
[Uncle Luke]
Freaknik was a real serious thing.
1836
01:19:41,865 --> 01:19:44,076
No, it wasn't no revolution,
1837
01:19:44,159 --> 01:19:46,078
but in a sense it was a revolution.
1838
01:19:46,161 --> 01:19:49,748
I mean, it was.
Everything that is here now
1839
01:19:49,831 --> 01:19:53,168
comes from this--
not too far away from this era.
1840
01:19:53,794 --> 01:19:57,339
[Shanti] Oh, the seeds
that we planted paved the way.
1841
01:19:57,422 --> 01:19:59,341
There would be no Future without OutKast.
1842
01:19:59,424 --> 01:20:02,302
No T.I. without Goodie Mob.
1843
01:20:02,386 --> 01:20:06,598
You know, Southern hip-hop went mainstream
on the streets of Atlanta during Freaknik.
1844
01:20:08,517 --> 01:20:11,520
It made me understand how Black youth
1845
01:20:11,603 --> 01:20:14,773
has the power to expand
1846
01:20:14,857 --> 01:20:18,110
and spread culture by itself.
1847
01:20:18,193 --> 01:20:20,070
♪ But if you can please me ♪
1848
01:20:20,153 --> 01:20:23,031
I think the legacy of Freaknik
is just creativity.
1849
01:20:23,115 --> 01:20:24,491
♪ My love will come easy ♪
1850
01:20:24,575 --> 01:20:27,578
[Marc]
The legacy of Freaknik is Black joy,
1851
01:20:27,661 --> 01:20:32,207
Black self-determination,
Black music, Black education.
1852
01:20:32,749 --> 01:20:35,335
[Adamma] From the fashion
to the music to the culture.
1853
01:20:36,712 --> 01:20:38,255
Like André's famous line said...
1854
01:20:38,338 --> 01:20:40,465
The South got something to say,
that's all I got to say.
1855
01:20:42,217 --> 01:20:44,553
It was so big of an influence.
1856
01:20:44,636 --> 01:20:47,139
- I mean, Chevys and dunks and...
- [Jermaine] Oh, yeah.
1857
01:20:47,222 --> 01:20:49,224
[Uncle Luke]
...and dancing on top of cars.
1858
01:20:49,308 --> 01:20:51,852
Freaknik changed music.
1859
01:20:51,935 --> 01:20:54,146
In my opinion, it helped build the South.
1860
01:20:54,229 --> 01:20:57,107
People just massively coming to Atlanta.
1861
01:20:57,191 --> 01:20:58,734
[Jermaine]
It was like a meeting ground.
1862
01:20:58,817 --> 01:21:00,444
And a lot of people fell in love with it
1863
01:21:00,527 --> 01:21:02,487
- and stayed for the rest of their life.
- Oh yeah. Yeah, 100%.
1864
01:21:02,571 --> 01:21:03,947
- Definitely. They never left.
- Yeah.
1865
01:21:04,031 --> 01:21:06,200
Shit, I don't know how many girls
I fell in love with here.
1866
01:21:06,283 --> 01:21:07,910
[laughter]
1867
01:21:07,993 --> 01:21:09,995
[indistinct chatter, cheering]
1868
01:21:11,079 --> 01:21:12,748
[Killer Mike]
Freaknik was and is the reason
1869
01:21:12,831 --> 01:21:14,499
you'll never be able to tell
your mama and daddy
1870
01:21:14,583 --> 01:21:15,667
you partied harder than them.
1871
01:21:15,751 --> 01:21:17,753
Trust me, your mama and daddy got down.
1872
01:21:17,836 --> 01:21:18,837
[camera shutter clicks]
1873
01:21:21,173 --> 01:21:23,634
Uh, ladies and gentlemen,
Freaknik is not to be brought back,
1874
01:21:23,717 --> 01:21:24,968
you motherfuckers. It's over.
1875
01:21:25,052 --> 01:21:27,095
I'm tired of you niggas
trying to resurrect this shit.
1876
01:21:27,179 --> 01:21:28,263
You need to let it go!
1877
01:21:29,473 --> 01:21:31,350
You didn't think you was
gonna get that answer.
1878
01:21:31,433 --> 01:21:33,352
[♪ "Freaknik '96"
by Chuck Inglish playing]
1879
01:21:33,435 --> 01:21:35,938
♪ They saw yo mama down in Freaknik ♪
1880
01:21:37,606 --> 01:21:39,483
♪ That's where all the freaks went ♪
1881
01:21:40,484 --> 01:21:42,402
♪ The Kawasakis and them Jeeps ♪
1882
01:21:43,570 --> 01:21:46,031
♪ The 1996 Olympic Team ♪
1883
01:21:47,491 --> 01:21:49,493
♪ She stoppin' traffic, shakin' cheeks ♪
1884
01:21:49,576 --> 01:21:50,827
♪ Shakin', shakin' ♪
1885
01:21:51,286 --> 01:21:53,121
♪ Beep, beep, who got my keys? ♪
1886
01:21:54,540 --> 01:21:56,500
♪ She out in traffic shakin' cheeks ♪
1887
01:21:56,583 --> 01:21:57,960
♪ Shakin', shakin', shakin' ♪
1888
01:21:58,377 --> 01:22:00,045
♪ Beep, beep, who got my keys? ♪
1889
01:22:00,128 --> 01:22:03,549
♪ Could you Tootsie Roll for me
like it was 1993? ♪
1890
01:22:04,049 --> 01:22:07,052
♪ Panasonic VHS,
we 'bout to shoot a scene ♪
1891
01:22:07,135 --> 01:22:08,846
♪ I mean, I see you in cut-off jeans ♪
1892
01:22:08,929 --> 01:22:10,472
♪ Them tiny strings, you drive a Jeep ♪
1893
01:22:10,556 --> 01:22:12,391
♪ Came from the beach,
came down to see me ♪
1894
01:22:12,474 --> 01:22:14,226
♪ You and Sheena tag team me ♪
1895
01:22:14,601 --> 01:22:17,980
♪ 69 Boyz, 95 South,
we too live ♪
1896
01:22:18,063 --> 01:22:20,148
♪ Whoop, there it is
like I'm Luke ♪
1897
01:22:20,232 --> 01:22:21,316
♪ Now raise the roof ♪
1898
01:22:21,400 --> 01:22:22,985
♪ Who is you?
Oh that's yo boo ♪
1899
01:22:23,068 --> 01:22:24,695
♪ That So So Def, JD and Toomp ♪
1900
01:22:24,778 --> 01:22:26,363
♪ Two more girls in daisy dukes ♪
1901
01:22:26,446 --> 01:22:28,365
♪ And they won't come down
from my roof ♪
1902
01:22:29,408 --> 01:22:31,326
♪ Look at my roof ♪
1903
01:22:31,410 --> 01:22:35,455
I've been a playa all my life so,
it's been Freaknik for me for a long time.
1904
01:22:35,539 --> 01:22:36,790
[chuckles]
161027
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