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1
00:00:05,004 --> 00:00:06,339
- Wahlburgers at home.
2
00:00:06,423 --> 00:00:08,550
I always figured if they saw
my picture on it,
3
00:00:08,633 --> 00:00:10,927
they'd lose their appetite.
- [laughs] That's great.
4
00:00:11,886 --> 00:00:13,805
- You just pick
the main points, okay?
5
00:00:13,888 --> 00:00:15,432
We're coming out
in September.
6
00:00:15,515 --> 00:00:16,766
- But I'm not Mark Wahlberg.
7
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See, it says--it says--
- Doesn't matter.
8
00:00:18,435 --> 00:00:19,853
And you could just say
your name.
9
00:00:19,936 --> 00:00:21,438
- It says Mark Wahlberg.
- You just say your name.
10
00:00:21,521 --> 00:00:22,772
- It says Mark Wahlberg.
- Can you say your name
11
00:00:22,856 --> 00:00:24,274
at least?
- Say your name.
12
00:00:25,024 --> 00:00:26,234
- Hey, Larry,
Mark Wahlberg here.
13
00:00:26,317 --> 00:00:27,736
I can't tell you
how excited I am
14
00:00:27,819 --> 00:00:29,446
to get started
with you guys in September.
15
00:00:29,529 --> 00:00:31,281
Obviously, Paul and I
are very committed
16
00:00:31,364 --> 00:00:32,782
to doing everything we can
17
00:00:32,866 --> 00:00:35,285
to be the best partners
for you guys at Publix.
18
00:00:35,368 --> 00:00:36,953
You were great.
- You were fantastic.
19
00:00:37,036 --> 00:00:38,371
That was unbelievable.
20
00:00:38,455 --> 00:00:40,665
- So happy to introduce
my brother Paul.
21
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- How are you?
22
00:00:44,377 --> 00:00:45,462
Mark?
23
00:00:46,379 --> 00:00:47,964
- The guy can't talk.
- Not much.
24
00:00:48,047 --> 00:00:49,132
- I mean, it's like he's got
his foot in his mouth.
25
00:00:49,215 --> 00:00:50,884
- Yeah, this is awesome.
26
00:00:50,967 --> 00:00:52,218
- I just did three.
27
00:00:52,302 --> 00:00:53,636
You do one.
- I-I-I--
28
00:00:53,720 --> 00:00:57,015
- Hello!
- Your stellar performance.
29
00:00:57,098 --> 00:00:58,308
- Enough with this guy.
30
00:00:58,391 --> 00:00:59,768
- Go.
- Action.
31
00:00:59,851 --> 00:01:01,478
Hey, Fred, David,
32
00:01:01,561 --> 00:01:03,980
Mark Wahlberg here
with a very quiet
33
00:01:04,063 --> 00:01:06,441
but wonderfully handsome
Paul Wahlberg.
34
00:01:06,524 --> 00:01:08,026
On behalf of all of us
at Wahlburgers,
35
00:01:08,109 --> 00:01:09,360
we want to thank you guys
36
00:01:09,444 --> 00:01:10,737
for deciding to carry
our products.
37
00:01:10,820 --> 00:01:12,071
May God bless you. Paul?
38
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- Awesome job. Thank you.
39
00:01:13,698 --> 00:01:15,492
[upbeat hip-hop music]
40
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- ♪ Nigga, I'm coming through,rubber band man ♪
41
00:01:17,452 --> 00:01:19,329
♪ I'm coming throughlike the sandman ♪
42
00:01:19,412 --> 00:01:22,207
♪ I'm coming through,my clique don't care, nigga ♪
43
00:01:23,583 --> 00:01:26,586
[dramatic orchestral music]
44
00:01:26,669 --> 00:01:30,381
♪ ♪
45
00:01:30,465 --> 00:01:32,175
[plastic crinkling]
46
00:01:32,926 --> 00:01:34,677
- "Prototypes
of a short/shirt fabric
47
00:01:34,761 --> 00:01:37,555
"we are working on
for Spring 2022."
48
00:01:38,306 --> 00:01:39,974
"Get your feedback."
49
00:01:44,854 --> 00:01:46,147
I don't know.
50
00:01:47,899 --> 00:01:50,151
black with the gold--brownish.
51
00:01:50,235 --> 00:01:52,028
Nice. Oh, this is cool.
52
00:01:52,111 --> 00:01:54,197
Some different colors here.
53
00:01:54,280 --> 00:01:55,490
Cool.
54
00:01:55,573 --> 00:01:56,866
Oh, this one goes
really good
55
00:01:56,950 --> 00:01:58,701
with this right here,
what I got on.
56
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Boom.
57
00:02:03,623 --> 00:02:05,625
Yeah.
58
00:02:07,418 --> 00:02:09,420
[FaceTime rings]
59
00:02:09,504 --> 00:02:13,049
What's up, Harry?
- What's going on?
60
00:02:13,132 --> 00:02:15,927
- You're looking good, baby.
You got the hair done.
61
00:02:16,010 --> 00:02:19,055
- You like that?I'm trying to keep up.
62
00:02:19,138 --> 00:02:21,933
What'd you thinkof the stuff that I sent you?
63
00:02:22,016 --> 00:02:24,227
- I like the fabric
on the shorts.
64
00:02:24,310 --> 00:02:26,479
I just don't necessarily like
the look of them.
65
00:02:26,563 --> 00:02:30,066
They just kind of look
a little...schlubby.
66
00:02:30,149 --> 00:02:33,444
We had an amazing first yearwith Municipal.
67
00:02:33,528 --> 00:02:35,113
But we gotta really continueto spend
68
00:02:35,196 --> 00:02:36,906
and throw moneyat the business
69
00:02:36,990 --> 00:02:39,200
because lots of other people
out there are launching brands.
70
00:02:39,284 --> 00:02:41,035
You know, there's lots
of people gonna be nipping
71
00:02:41,119 --> 00:02:43,413
at our heels, and, you know,
we've gotta continue to grow
72
00:02:43,496 --> 00:02:45,832
to set ourselves apartfrom the rest.
73
00:02:45,915 --> 00:02:49,210
So, Harry, how is
the women's line coming?
74
00:02:49,294 --> 00:02:50,753
- It's coming.
75
00:02:50,837 --> 00:02:52,130
- You cannot ignore women.
76
00:02:52,213 --> 00:02:53,506
They're making more money.
77
00:02:53,590 --> 00:02:55,300
They're the breadwinners
in their family.
78
00:02:55,383 --> 00:02:58,344
If you ignore women,
you're ignoring a huge segment
79
00:02:58,428 --> 00:03:01,055
of the ability
to generate revenue, period.
80
00:03:01,139 --> 00:03:03,641
- You know, I would love
to get my wife involved
81
00:03:03,725 --> 00:03:05,560
in helping launch
the female line.
82
00:03:05,643 --> 00:03:07,770
She's got fantastic taste.
83
00:03:07,854 --> 00:03:10,231
So I think it could be
a good fit.
84
00:03:10,315 --> 00:03:12,817
- Mark's desireto have new things
85
00:03:12,901 --> 00:03:17,864
and to constantly be
looking forward is challenging.
86
00:03:17,947 --> 00:03:19,824
It's every day,
you come in thinking,
87
00:03:19,908 --> 00:03:21,034
"How are we gonna do this
different?
88
00:03:21,117 --> 00:03:22,660
How are we gonna get better?"
89
00:03:22,744 --> 00:03:26,831
You're moving at a pace
that's significantly faster
90
00:03:26,915 --> 00:03:29,584
than any of us really have
in our career.
91
00:03:29,667 --> 00:03:31,920
- Keep it coming.
All right, buddy.
92
00:03:32,003 --> 00:03:33,546
- See you, buddy.- Bye.
93
00:03:34,756 --> 00:03:41,846
♪ ♪
94
00:03:51,773 --> 00:03:54,108
- Like, we're thrilled to be
partnering with these guys.
95
00:03:54,192 --> 00:03:56,277
- Yeah, obviously
we've gotta be super sensitive
96
00:03:56,361 --> 00:03:59,030
to that relationship.
- Yeah, yeah.
97
00:03:59,113 --> 00:04:00,490
We have a chance to work
98
00:04:00,573 --> 00:04:02,825
with a Native American Indiangroup.
99
00:04:02,909 --> 00:04:04,452
They want to do
some casino locations
100
00:04:04,535 --> 00:04:06,371
because the pandemic
hurt them as well.
101
00:04:06,454 --> 00:04:09,749
The whole opportunity
is 'cause buffets are now gone.
102
00:04:09,832 --> 00:04:11,042
And so they have
all these spaces
103
00:04:11,125 --> 00:04:12,877
in all their casinos
they gotta fill.
104
00:04:12,961 --> 00:04:15,964
These guys are gonna be
so critical for our growth.
105
00:04:16,047 --> 00:04:18,132
- So how many casinos
are they committing to
106
00:04:18,216 --> 00:04:19,842
on the reservation
in the first year?
107
00:04:19,926 --> 00:04:21,260
- They're gonna build
it up slow,
108
00:04:21,344 --> 00:04:23,179
so they said three to four
the first.
109
00:04:23,262 --> 00:04:26,849
- Well, there's definitely
a massive opportunity.
110
00:04:26,933 --> 00:04:28,893
- Yeah.
111
00:04:28,977 --> 00:04:35,566
♪ ♪
112
00:04:35,650 --> 00:04:37,318
- So what are we looking at,
Peter.
113
00:04:37,402 --> 00:04:40,321
- You and your brother Paul
are gonna be honored
114
00:04:40,405 --> 00:04:42,073
with an award and a thank-you
115
00:04:42,156 --> 00:04:44,575
for this unbelievable
partnership
116
00:04:44,659 --> 00:04:46,703
with the tribal nations.
117
00:04:46,786 --> 00:04:50,665
You might just say a few words
about how great it is
118
00:04:50,748 --> 00:04:53,293
for Wahlburgers to create
this partnership
119
00:04:53,376 --> 00:04:54,919
for us all to grow together.
120
00:04:56,879 --> 00:04:58,047
[line rings]
121
00:04:58,131 --> 00:04:59,257
- Hey, Mark.
- Hey, Mike.
122
00:04:59,340 --> 00:05:00,842
- How's Vegas going?
123
00:05:00,925 --> 00:05:03,886
- It's been...
absolute craziness.
124
00:05:03,970 --> 00:05:06,055
I'm beyond multitasking
right now.
125
00:05:06,139 --> 00:05:08,933
So we have to make
some important decisions,
126
00:05:09,017 --> 00:05:10,393
like, today.
127
00:05:10,476 --> 00:05:11,728
- So are you goingdirectly to New York
128
00:05:11,811 --> 00:05:13,104
for the F45 IPO?
129
00:05:13,187 --> 00:05:14,731
- No, I need to get home,
130
00:05:14,814 --> 00:05:17,108
get all this work stuffout of the way, so--
131
00:05:17,191 --> 00:05:18,901
- Okay. I'll see youin a few days.
132
00:05:18,985 --> 00:05:20,945
- Okay, great.
- Yeah, bye.
133
00:05:21,029 --> 00:05:22,864
[line beeping]
134
00:05:24,157 --> 00:05:30,705
♪ ♪
135
00:05:35,918 --> 00:05:37,920
- Okay, guys,
let's talk women's here.
136
00:05:38,004 --> 00:05:39,380
- How many colors
are we doing of--
137
00:05:39,464 --> 00:05:40,798
- Just, like, a couple.
138
00:05:40,882 --> 00:05:43,384
Like, I want it to be
different from the men's
139
00:05:43,468 --> 00:05:44,635
but it'll feel
like Municipal, right?
140
00:05:44,719 --> 00:05:45,803
- Right.
141
00:05:45,887 --> 00:05:47,388
- Adding the women's line--
142
00:05:47,472 --> 00:05:49,932
as of right now,it's gonna be our same team.
143
00:05:50,016 --> 00:05:51,267
It's gonna be a challenge.
144
00:05:51,350 --> 00:05:52,894
There's gonna be
double the fittings.
145
00:05:52,977 --> 00:05:56,397
There's double the, you know,
amount of clothing.
146
00:05:56,481 --> 00:06:00,443
So that's a huge thingthat can add stress.
147
00:06:00,526 --> 00:06:02,779
- What does launchingthe women's line mean,
148
00:06:02,862 --> 00:06:05,281
well, like, for us?
149
00:06:05,364 --> 00:06:07,033
- [laughs] Oh, yes.
150
00:06:08,201 --> 00:06:09,869
- [chuckling] Is there
more money that you needed?
151
00:06:11,245 --> 00:06:14,082
- No, of course there's not.
- [chuckles]
152
00:06:14,165 --> 00:06:16,584
- Yeah, it is.
Yeah, of course.
153
00:06:16,667 --> 00:06:19,420
The day-to-day implicationsof putting all their own money
154
00:06:19,504 --> 00:06:24,217
on something that'll take
several years to develop is...
155
00:06:24,300 --> 00:06:26,177
really hard.
156
00:06:26,260 --> 00:06:27,887
It's a big opportunity, though.
157
00:06:27,970 --> 00:06:29,263
I mean, it could double
our business if we do it right.
158
00:06:29,347 --> 00:06:30,807
- Okay.
159
00:06:30,890 --> 00:06:32,850
- It could not double
our business if we do it wrong.
160
00:06:32,934 --> 00:06:36,896
The stakes feel significantly
higher now than they even did
161
00:06:36,979 --> 00:06:39,357
before we launched
the Municipal brand.
162
00:06:39,440 --> 00:06:41,818
- We're gonna be fine.
We're gonna be good.
163
00:06:41,901 --> 00:06:43,444
- Yeah, it'll be good.
- We will.
164
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♪ ♪
165
00:06:49,700 --> 00:06:52,745
[upbeat music]
166
00:06:52,829 --> 00:06:54,080
♪ ♪
167
00:06:54,163 --> 00:06:57,291
[indistinct chatter]
168
00:06:58,751 --> 00:06:59,836
- Mark, how are you, buddy?
169
00:06:59,919 --> 00:07:01,420
[indistinct chatter]
170
00:07:01,504 --> 00:07:03,381
Wahlburgers burgers, man.
171
00:07:06,134 --> 00:07:07,218
- So here we are.
172
00:07:07,301 --> 00:07:08,594
And Wahlburgers is
173
00:07:08,678 --> 00:07:11,430
as the Little River Band
of Ottawa Indians.
174
00:07:11,514 --> 00:07:13,349
[cheers and applause]
Mark Wahlberg, everybody.
175
00:07:13,432 --> 00:07:16,602
Give him a giant, giant, Indian
Country round of applause.
176
00:07:16,686 --> 00:07:19,772
[cheers and applause]
177
00:07:22,900 --> 00:07:24,360
What we're trying to do
178
00:07:24,443 --> 00:07:27,196
is take a giant step forward
out of this pandemic
179
00:07:27,280 --> 00:07:30,533
and build our economies
for the next seven generations.
180
00:07:30,616 --> 00:07:32,910
And to be able to partner
with the Wahlbergs
181
00:07:32,994 --> 00:07:34,662
is a dream come true.
182
00:07:34,745 --> 00:07:37,206
[cheers and applause]
183
00:07:37,290 --> 00:07:39,292
- And I just want to say
we are honored
184
00:07:39,375 --> 00:07:40,877
to be partnering with you guys.
185
00:07:40,960 --> 00:07:42,587
We look forward to sharing
our family experience
186
00:07:42,670 --> 00:07:44,922
and creating fun
family environment
187
00:07:45,006 --> 00:07:47,550
for all of your customers
and all of your families.
188
00:07:47,633 --> 00:07:49,802
In starting this business
with my brother Paul
189
00:07:49,886 --> 00:07:53,014
and with my brother Donnie
and with my mom,
190
00:07:53,097 --> 00:07:55,600
for her, it was all about
us getting along,
191
00:07:55,683 --> 00:07:58,561
supporting one another,
and giving back.
192
00:07:58,644 --> 00:08:00,229
We want to continue
to honor her.
193
00:08:00,313 --> 00:08:03,232
And it's an honor for us
to share our family experience
194
00:08:03,316 --> 00:08:05,526
with your family,
so we thank you so much.
195
00:08:05,610 --> 00:08:08,738
[cheers and applause]
196
00:08:15,119 --> 00:08:17,038
- It's amazing.
197
00:08:19,665 --> 00:08:21,000
It happened.It happened.
198
00:08:21,083 --> 00:08:22,335
You know,
that's pretty special.
199
00:08:22,418 --> 00:08:23,878
Now the fun begins.
- I know. I know.
200
00:08:23,961 --> 00:08:25,546
- [mouths word]
201
00:08:25,630 --> 00:08:28,174
[soft music]
202
00:08:31,093 --> 00:08:33,888
[upbeat hip-hop music]
203
00:08:33,971 --> 00:08:41,062
♪ ♪
204
00:08:42,396 --> 00:08:43,940
- Hey, guys. How are you?
- Hey, how's it going?
205
00:08:44,023 --> 00:08:45,566
- What's happening, man?
Everybody's just standing
206
00:08:45,650 --> 00:08:46,901
in weird places.
- [chuckles]
207
00:08:46,984 --> 00:08:48,611
- Levi, I like your hat.
208
00:08:48,694 --> 00:08:50,029
- Archie was actually
the first person
209
00:08:50,112 --> 00:08:51,322
that's ever seen this
210
00:08:51,405 --> 00:08:52,615
outside of our friends
and family.
211
00:08:52,698 --> 00:08:53,950
- Really?
- So you guys are
212
00:08:54,033 --> 00:08:55,201
the second people to see it.
- Yeah.
213
00:08:55,284 --> 00:08:56,285
- Where's Archie in all this?
214
00:08:56,369 --> 00:08:57,620
Where is he?
- Yeah.
215
00:08:57,703 --> 00:09:00,248
Where the fuck's Archie?
[laughter]
216
00:09:00,331 --> 00:09:01,874
- I get pitched stuff
all the time.
217
00:09:01,958 --> 00:09:03,960
I'm getting pitched
more and more stuff lately.
218
00:09:04,043 --> 00:09:06,462
I mean, anybody can come upwith a good pitch.
219
00:09:06,545 --> 00:09:08,798
It takes a lot more than thatto build a real business.
220
00:09:08,881 --> 00:09:12,009
- So I built the first one
just for personal use--
221
00:09:12,093 --> 00:09:14,512
for going to the gym
and making a protein shake
222
00:09:14,595 --> 00:09:15,888
that wasn't lumpy.
223
00:09:15,972 --> 00:09:17,306
'Cause there's shaker bottles
224
00:09:17,390 --> 00:09:18,808
and there's little plastic
portable blenders
225
00:09:18,891 --> 00:09:20,643
that's not really
a full-powered blender.
226
00:09:20,726 --> 00:09:23,813
- Blender Cap is a high-powered
blender in a cap
227
00:09:23,896 --> 00:09:26,315
that fits on a thermallyinsulated container.
228
00:09:26,399 --> 00:09:28,651
- So you're putting
all the materials in here--
229
00:09:28,734 --> 00:09:29,819
- Yeah. Then you can blend it.
230
00:09:29,902 --> 00:09:31,028
- And then you just--
231
00:09:31,112 --> 00:09:32,321
- Portable blenders suck
right now.
232
00:09:32,405 --> 00:09:34,031
They're not gonna suck anymore.
233
00:09:34,115 --> 00:09:36,325
- I'm always lookingfor people to be optimistic
234
00:09:36,409 --> 00:09:38,953
about their vision
and to be visionary.
235
00:09:39,036 --> 00:09:42,707
But I also really want reality
of what is it today.
236
00:09:42,790 --> 00:09:46,085
One of the worst things iswhen there's a misalignment
237
00:09:46,168 --> 00:09:47,837
on expectations.
238
00:09:47,920 --> 00:09:49,714
So if you're going
to sell something
239
00:09:49,797 --> 00:09:51,382
to an investor
and get their money,
240
00:09:51,465 --> 00:09:54,969
it better be as honest and real
as you can make it.
241
00:09:55,052 --> 00:09:57,388
- Couple design things too.
- Oh, shit.
242
00:09:57,471 --> 00:09:58,681
- The first one we made,
we realized,
243
00:09:58,764 --> 00:10:00,016
"Okay, that's a weapon."
- Yeah.
244
00:10:00,099 --> 00:10:01,559
- That's a problem.
- Yeah. Yeah.
245
00:10:01,642 --> 00:10:02,727
- So what we've done is,
we've actually designed
246
00:10:02,810 --> 00:10:04,020
a safety switch in here.
247
00:10:04,103 --> 00:10:05,771
If the gasket is not
under compression
248
00:10:05,855 --> 00:10:08,232
and fully on the bottle,
doesn't turn on.
249
00:10:08,316 --> 00:10:10,067
You want to make a smoothie?
both: Yeah.
250
00:10:10,151 --> 00:10:11,360
- Oh, nice, we got PI.
251
00:10:11,444 --> 00:10:12,820
They pulled PI
out of their bag.
252
00:10:12,903 --> 00:10:14,196
- Oh, yeah.
- Yeah, we got a--
253
00:10:14,280 --> 00:10:15,865
we'll do a margarita
with full ice.
254
00:10:15,948 --> 00:10:17,241
- It's a portable blender.
255
00:10:17,325 --> 00:10:18,534
And they're making a smoothie.
256
00:10:18,617 --> 00:10:20,536
Can you try it for us?
257
00:10:20,620 --> 00:10:22,246
- We have a supply chain
to scale it.
258
00:10:22,330 --> 00:10:23,622
that's not really...
259
00:10:23,706 --> 00:10:25,374
[blender whirring]
Where we need help.
260
00:10:25,458 --> 00:10:27,251
[ice crunching]
261
00:10:28,252 --> 00:10:30,212
- Need help, you know,
262
00:10:30,296 --> 00:10:32,048
selling it and marketing.
263
00:10:32,131 --> 00:10:33,424
You know,
we're manufacturing guys.
264
00:10:33,507 --> 00:10:35,676
- Uh-huh.
- That's not our expertise.
265
00:10:35,760 --> 00:10:38,637
- These guys created somethingthat's a great idea
266
00:10:38,721 --> 00:10:41,098
and could bereally successful.
267
00:10:41,182 --> 00:10:42,391
- Fantastic.
- Is it blended well?
268
00:10:42,475 --> 00:10:43,476
- Smooth.
269
00:10:43,559 --> 00:10:45,019
- But launching a new product
270
00:10:45,102 --> 00:10:46,395
takes marketing,
creating awareness
271
00:10:46,479 --> 00:10:47,772
about their product...
272
00:10:47,855 --> 00:10:48,898
- We worked on bringing
the Apple Watch
273
00:10:48,981 --> 00:10:50,483
to market originally.
274
00:10:50,566 --> 00:10:52,234
You know, we lead teams
that do that professionally.
275
00:10:52,318 --> 00:10:54,236
- And what do you think
the price point should be?
276
00:10:54,320 --> 00:10:55,905
- We want to sell them
for $119.
277
00:10:55,988 --> 00:10:57,156
In the U.S., they sold
278
00:10:57,239 --> 00:10:58,741
25.8 million blenders
last year.
279
00:10:58,824 --> 00:11:01,077
So if we can sell 5% of that,
280
00:11:01,160 --> 00:11:03,454
it's $119 million in revenue.
281
00:11:03,537 --> 00:11:05,706
We want somebody
that believes in the brand...
282
00:11:05,790 --> 00:11:07,875
- Yeah.
- That's focused on our brand
283
00:11:07,958 --> 00:11:10,586
and can promote it on top
of just giving us a check.
284
00:11:10,669 --> 00:11:12,088
I want to see Instagram posts
285
00:11:12,171 --> 00:11:13,673
of Mark making a protein shake
in the morning,
286
00:11:13,756 --> 00:11:14,757
'cause I bet he does
every morning.
287
00:11:14,840 --> 00:11:16,384
- Every--of course.
288
00:11:16,467 --> 00:11:18,177
- Obviously they're bothsuccessful in their fields
289
00:11:18,260 --> 00:11:19,845
and they have the willingness
to do whatever it takes
290
00:11:19,929 --> 00:11:22,431
to get there, but, you know,
I also need to get
291
00:11:22,515 --> 00:11:24,308
into where they arefinancially
292
00:11:24,392 --> 00:11:25,601
and see if it makes sensefor me
293
00:11:25,684 --> 00:11:27,103
to invest in the business.
294
00:11:27,186 --> 00:11:28,604
- Awesome. Thanks, guys.
- Thank you.
295
00:11:28,687 --> 00:11:30,940
- Nice to meet you.
- Thank you. Likewise.
296
00:11:31,023 --> 00:11:33,943
[light music]
297
00:11:34,026 --> 00:11:41,117
♪ ♪
298
00:11:42,952 --> 00:11:44,620
- We definitely thinkgoing public
299
00:11:44,703 --> 00:11:46,789
is the best opportunityfor the business right now
300
00:11:46,872 --> 00:11:48,416
when it comes to expanding
301
00:11:48,499 --> 00:11:50,960
and kind of just spreading
our wings a little bit.
302
00:11:51,043 --> 00:11:57,258
♪ ♪
303
00:11:58,592 --> 00:12:01,679
- Well, after 2 1/2 years,
it's great to be here finally.
304
00:12:01,762 --> 00:12:04,306
- Oh, I know. It's been
a long haul, I tell you.
305
00:12:04,390 --> 00:12:06,600
From the very first meeting
that we had
306
00:12:06,684 --> 00:12:08,394
before making
our initial investment,
307
00:12:08,477 --> 00:12:11,313
Mark and I said,"We'll get involved
308
00:12:11,397 --> 00:12:14,400
if we're able to help
take this company public."
309
00:12:14,483 --> 00:12:15,609
- You guys have a meeting
today,
310
00:12:15,693 --> 00:12:17,278
and I thought everything
was done.
311
00:12:17,361 --> 00:12:20,823
- So today's meeting,
we negotiate a price
312
00:12:20,906 --> 00:12:22,867
for the stock
that we're gonna give out
313
00:12:22,950 --> 00:12:23,993
in the IPO.
314
00:12:24,076 --> 00:12:25,661
We want to price this right
315
00:12:25,744 --> 00:12:28,539
so that after it starts
to trade
316
00:12:28,622 --> 00:12:29,915
on the New York Stock Exchange
317
00:12:29,999 --> 00:12:31,876
that people are excited
about it
318
00:12:31,959 --> 00:12:34,336
and the price keeps going
up and up and up.
319
00:12:34,420 --> 00:12:36,839
IPO is a stepping stone
320
00:12:36,922 --> 00:12:41,385
to achieve greater credibilityas a publicly traded company
321
00:12:41,469 --> 00:12:43,012
so that we were less dependent
322
00:12:43,095 --> 00:12:46,140
upon borrowing money
from banks.
323
00:12:46,223 --> 00:12:50,186
But we always recognizethat going public wasn't
324
00:12:50,269 --> 00:12:52,855
the end of our hard work;
it was the beginning
325
00:12:52,938 --> 00:12:55,191
of the next phase of hard work.
326
00:12:55,274 --> 00:12:57,776
There's a lot
of dollars at stake.
327
00:12:57,860 --> 00:13:00,654
- Sounds like it's not going
to be a boring meeting.
328
00:13:00,738 --> 00:13:03,657
[tense music]
329
00:13:03,741 --> 00:13:10,831
♪ ♪
330
00:13:18,047 --> 00:13:21,634
- We just agreedto IPO it at 16 bucks a share,
331
00:13:21,717 --> 00:13:22,885
which is
what we were looking for.
332
00:13:22,968 --> 00:13:24,512
So we're really excited
about it.
333
00:13:24,595 --> 00:13:26,055
One small step for mankind--
334
00:13:26,138 --> 00:13:27,473
or how does that go?
[laughs]
335
00:13:27,556 --> 00:13:29,141
Giant leap.
- Well, considering everything
336
00:13:29,225 --> 00:13:31,852
that happened with COVID
and all the fitness concepts
337
00:13:31,936 --> 00:13:33,646
that didn't make it through,
338
00:13:33,729 --> 00:13:36,941
we're in pretty good shape,
you know.
339
00:13:37,024 --> 00:13:39,235
- I mean, the rebound
340
00:13:39,318 --> 00:13:43,405
out of basically all--
worldwide, all studios closed
341
00:13:43,489 --> 00:13:46,825
to where we are now,
which is over 90% open
342
00:13:46,909 --> 00:13:48,702
in a very, very short
period of time,
343
00:13:48,786 --> 00:13:50,246
is just frickin' amazing.
344
00:13:50,329 --> 00:13:53,290
[upbeat music]
345
00:13:53,374 --> 00:13:59,922
♪ ♪
346
00:14:02,508 --> 00:14:03,634
- Cool.
- Great.
347
00:14:03,717 --> 00:14:08,264
♪ ♪
348
00:14:08,347 --> 00:14:10,099
- Designing for menand designing for women
349
00:14:10,182 --> 00:14:13,310
are completely different
ball games.
350
00:14:13,394 --> 00:14:14,311
- Hi. How are you guys?
351
00:14:14,395 --> 00:14:15,980
- Hi, Rhea. How are you?
352
00:14:16,063 --> 00:14:18,607
- And that is going to bea huge learning process.
353
00:14:18,691 --> 00:14:21,235
- This is a pretty big deal,
of course.
354
00:14:21,318 --> 00:14:23,279
We always knew that women's
was gonna be
355
00:14:23,362 --> 00:14:25,322
a major piece of Municipal.
356
00:14:25,406 --> 00:14:27,408
Who is the Municipal woman?
357
00:14:27,491 --> 00:14:30,953
And how is she unique
to what other people are doing?
358
00:14:31,036 --> 00:14:32,413
And how will our product
be unique?
359
00:14:32,496 --> 00:14:33,789
- Mm-hmm.
360
00:14:33,872 --> 00:14:35,624
- I really didn't knowRhea at all.
361
00:14:35,708 --> 00:14:39,128
Like, is she reluctant?
Is she excited?
362
00:14:39,211 --> 00:14:42,298
Is she--
how is this gonna work out?
363
00:14:42,381 --> 00:14:43,841
- I love this.
- Right?
364
00:14:43,924 --> 00:14:45,884
- I l--I feel like
these kind of leggings
365
00:14:45,968 --> 00:14:47,469
are more forgiving...
- Absolutely.
366
00:14:47,553 --> 00:14:50,014
- Than the ones
with all of the Lycra.
367
00:14:50,097 --> 00:14:52,308
- Right.
- I was quickly put to ease
368
00:14:52,391 --> 00:14:53,892
after a few minutes.
369
00:14:53,976 --> 00:14:55,144
Of course
she's the right person
370
00:14:55,227 --> 00:14:56,478
to help us do this.
371
00:14:56,562 --> 00:14:58,772
She's got experienceas a model
372
00:14:58,856 --> 00:15:02,776
who has made the transitionto being the best mother
373
00:15:02,860 --> 00:15:04,320
and the best business partner.
374
00:15:04,403 --> 00:15:08,699
And practically speaking,
she is the consumer.
375
00:15:08,782 --> 00:15:10,326
- Would you offer it
with a hoodie
376
00:15:10,409 --> 00:15:12,786
and then this style
and the cropped?
377
00:15:12,870 --> 00:15:14,496
- Yeah, I think it depends
on how we--
378
00:15:14,580 --> 00:15:15,914
how we architect
the line and...
379
00:15:15,998 --> 00:15:17,374
- Yeah.
- Dollars and, you know,
380
00:15:17,458 --> 00:15:18,834
a lot of...
- Yeah.
381
00:15:18,917 --> 00:15:20,336
Math.
- Right.
382
00:15:20,419 --> 00:15:23,297
- If we hada board of advisers of ten,
383
00:15:23,380 --> 00:15:26,175
nine of them would saydon't do what we're doing.
384
00:15:26,258 --> 00:15:27,635
And maybe we should wait.
385
00:15:27,718 --> 00:15:29,345
And maybesomebody would tell me
386
00:15:29,428 --> 00:15:31,889
the smart money is to waituntil you're
387
00:15:31,972 --> 00:15:33,599
four or five yearsdown the line,
388
00:15:33,682 --> 00:15:35,893
but I think certainly
the way that Mark's wired is,
389
00:15:35,976 --> 00:15:39,396
if you feel like you got
a good idea, go for it.
390
00:15:39,480 --> 00:15:41,398
Time is wasting.
391
00:15:41,482 --> 00:15:48,572
♪ ♪
392
00:15:52,910 --> 00:15:54,161
- Hello.
393
00:15:55,287 --> 00:15:56,705
- Hello.
- Hey.
394
00:15:56,789 --> 00:15:58,207
- How's it going?
- How are you guys?
395
00:15:58,290 --> 00:16:01,251
- Good, man. Good to see you.
- Likewise.
396
00:16:01,335 --> 00:16:04,213
I love that the guys
look like they're in a garage.
397
00:16:04,296 --> 00:16:05,964
- 'Cause we are in a garage.
[laughs]
398
00:16:06,048 --> 00:16:07,383
Yeah, this was the birthplace.
399
00:16:07,466 --> 00:16:09,593
- Archie, you want
to go down the list
400
00:16:09,677 --> 00:16:11,178
that we want to discuss?
401
00:16:11,261 --> 00:16:13,055
- Sure, yeah.One was the name, of course.
402
00:16:13,138 --> 00:16:14,223
- I know we've kind of broached
on a need
403
00:16:14,306 --> 00:16:16,266
for a broader brand name.
404
00:16:16,350 --> 00:16:18,644
- The word "blender"is not sexy.
405
00:16:18,727 --> 00:16:20,104
Doesn't get you excited.
406
00:16:20,187 --> 00:16:23,399
It's like, you want something
that sounds cool.
407
00:16:23,482 --> 00:16:24,900
- Successful brand names
408
00:16:24,983 --> 00:16:26,694
are either just
really amazing names,
409
00:16:26,777 --> 00:16:28,278
or they're names
that are backed
410
00:16:28,362 --> 00:16:30,906
by $100 million
marketing campaigns.
411
00:16:30,989 --> 00:16:33,158
- One of the biggest
challenges, believe it or not,
412
00:16:33,242 --> 00:16:34,827
is naming your company.
413
00:16:34,910 --> 00:16:37,705
Some people want cool names.
414
00:16:37,788 --> 00:16:39,623
I want a name
that when you look at it,
415
00:16:39,707 --> 00:16:41,667
you know exactly what they do.
416
00:16:41,750 --> 00:16:44,086
And if it's not
immediately obvious,
417
00:16:44,169 --> 00:16:47,548
then you're gonna have to spend
more and more and more money
418
00:16:47,631 --> 00:16:49,341
to create that connection.
419
00:16:49,425 --> 00:16:51,927
- You told me about some
potential new bottle design.
420
00:16:52,010 --> 00:16:54,346
And tell us about that
and where the product is.
421
00:16:54,430 --> 00:16:55,889
- What we're
talking about really
422
00:16:55,973 --> 00:16:58,434
is just finishing design,
getting the new bottles--
423
00:16:58,517 --> 00:16:59,810
- So you're not readyfor the product yet.
424
00:16:59,893 --> 00:17:01,854
- Not yet.
425
00:17:01,937 --> 00:17:03,480
- Let's try to drill down
426
00:17:03,564 --> 00:17:04,815
on those "use issues."
427
00:17:04,898 --> 00:17:05,899
- Yeah.
- Once you have
428
00:17:05,983 --> 00:17:07,276
this beautiful smoothie,
429
00:17:07,359 --> 00:17:10,404
where do you put the cap?
430
00:17:10,487 --> 00:17:12,197
I'm assuming that in the gym,
431
00:17:12,281 --> 00:17:14,158
you'll have to put it
down on the floor.
432
00:17:14,241 --> 00:17:16,285
That's another issue.- Yeah.
433
00:17:16,368 --> 00:17:17,953
I hear you.
434
00:17:18,037 --> 00:17:20,205
One thing I didn't design
435
00:17:20,289 --> 00:17:22,666
is adding sort ofa flip top lid to that.
436
00:17:22,750 --> 00:17:25,961
- At this point, we totallyhave faith in these guys
437
00:17:26,044 --> 00:17:27,629
to get a great product
out there.
438
00:17:27,713 --> 00:17:29,173
But they have to do it.
439
00:17:29,256 --> 00:17:31,091
Like, right now, we don't have
that product in hand
440
00:17:31,175 --> 00:17:34,845
that we could physically feel
and play around with and use.
441
00:17:34,928 --> 00:17:36,388
- Blender Cap, we think,
is a little bit different.
442
00:17:36,472 --> 00:17:38,807
And our forecasts
are a very bullish.
443
00:17:38,891 --> 00:17:40,434
This is our originalprojections:
444
00:17:40,517 --> 00:17:42,603
a million unitsover the first two years.
445
00:17:42,686 --> 00:17:44,354
We know it's aggressive.
446
00:17:44,438 --> 00:17:45,981
We think we can do it
if we can get enough eyeballs
447
00:17:46,064 --> 00:17:48,442
and enough people seeing
the product in action.
448
00:17:48,525 --> 00:17:50,986
- I believe in the conceptand the product.
449
00:17:51,069 --> 00:17:55,199
But I feel like
your projections are...
450
00:17:55,282 --> 00:17:56,825
overly ambitious.
451
00:17:56,909 --> 00:18:00,704
I would take any number
that you've previously given us
452
00:18:00,788 --> 00:18:02,664
and cut it by 90%.
453
00:18:06,335 --> 00:18:07,503
- The first thing
I do need to remind you is,
454
00:18:07,586 --> 00:18:08,879
this is a tech product.
455
00:18:08,962 --> 00:18:10,339
This is nota commodity product.
456
00:18:10,422 --> 00:18:11,590
We're not tryingto sell something
457
00:18:11,673 --> 00:18:13,509
that is already in the market.
458
00:18:13,592 --> 00:18:15,219
We're offering a completely new
459
00:18:15,302 --> 00:18:17,137
and improved user experience
for people.
460
00:18:17,221 --> 00:18:18,347
- Well, just so you know,
461
00:18:18,430 --> 00:18:20,015
I'm a worst-case scenario guy.
462
00:18:20,098 --> 00:18:21,683
- Okay. We can look at that.
463
00:18:21,767 --> 00:18:24,520
- Great. Well, we canget after it pretty quickly.
464
00:18:24,603 --> 00:18:28,273
Let us try to just get into it
now that we have the details
465
00:18:28,357 --> 00:18:31,109
and convene
and get back to you super fast.
466
00:18:37,157 --> 00:18:44,248
♪ ♪
467
00:18:49,002 --> 00:18:50,254
- Morning, Mark.
- What's up, buddy?
468
00:18:50,337 --> 00:18:51,380
How are you, sir?
- Good to see you.
469
00:18:51,463 --> 00:18:52,673
- Good to see you.
470
00:18:52,756 --> 00:18:54,132
Long time, no see.
471
00:18:54,216 --> 00:18:56,635
All right, guys,
have a good one.
472
00:18:56,718 --> 00:18:58,053
- Where are you?
473
00:18:58,136 --> 00:19:00,055
- We're going to
the Stock Exchange right now.
474
00:19:00,138 --> 00:19:01,932
We're going to ring the bell.
475
00:19:02,015 --> 00:19:03,559
- You're not wearing a suit?
476
00:19:03,642 --> 00:19:05,519
- Why would I wear a suit?
- [chuckles]
477
00:19:05,602 --> 00:19:07,187
You excited?
478
00:19:07,271 --> 00:19:09,690
- No. I think
the real work begins now.
479
00:19:09,773 --> 00:19:11,275
- Can I celebratefor ten minutes?
480
00:19:11,358 --> 00:19:12,901
- What are we celebrating?
We gotta go to work.
481
00:19:12,985 --> 00:19:14,570
- I'm celebrating.I don't give a fuck.
482
00:19:14,653 --> 00:19:17,364
- It really has been
a lifelong quest
483
00:19:17,447 --> 00:19:19,241
to achieve
that next level of success
484
00:19:19,324 --> 00:19:20,909
for the F45 business.
485
00:19:20,993 --> 00:19:23,245
And just--yeah,
everything has been
486
00:19:23,328 --> 00:19:24,913
pretty darn cool.
487
00:19:24,997 --> 00:19:27,916
[dramatic music]
488
00:19:28,000 --> 00:19:35,090
♪ ♪
489
00:19:37,509 --> 00:19:38,594
[indistinct chatter]
490
00:19:38,677 --> 00:19:39,970
- Welcome, again.
Congratulations.
491
00:19:40,053 --> 00:19:41,555
- Thank you
for the hospitality.
492
00:19:42,514 --> 00:19:43,974
- I'm actually starting
to play again.
493
00:19:44,057 --> 00:19:45,475
- Yeah.
- Yeah. I tore my meniscus
494
00:19:45,559 --> 00:19:46,768
shooting a movie, so I--
495
00:19:46,852 --> 00:19:48,020
- Did you really?
- I stopped playing
496
00:19:48,103 --> 00:19:49,646
for, like, six months.
497
00:19:49,730 --> 00:19:51,273
You know, I'm taking riskson myself all the time.
498
00:19:51,356 --> 00:19:53,275
That's why I bet on F45
the way that I did,
499
00:19:53,358 --> 00:19:55,360
because I see the results
that people are getting.
500
00:19:55,444 --> 00:19:56,570
- This guy's invincible.
501
00:19:56,653 --> 00:19:58,113
He's invincible.
502
00:19:58,196 --> 00:20:00,032
- I think going publicis great.
503
00:20:00,115 --> 00:20:01,700
I think it's terrific,
504
00:20:01,783 --> 00:20:03,118
because it gives you
505
00:20:03,201 --> 00:20:04,620
an opportunity to...
506
00:20:04,703 --> 00:20:07,706
access capital
at an efficient price.
507
00:20:07,789 --> 00:20:08,749
That's terrific.
508
00:20:08,832 --> 00:20:10,125
But then you have to realize
509
00:20:10,208 --> 00:20:11,209
you're in a couple
of different businesses.
510
00:20:11,293 --> 00:20:12,836
You're in your business,
511
00:20:12,920 --> 00:20:14,838
and then you're in the business
of selling your stock.
512
00:20:14,922 --> 00:20:18,133
- It is my great honor
to kick off today's celebration
513
00:20:18,216 --> 00:20:20,969
for the initial public offering
of F45.
514
00:20:21,053 --> 00:20:24,306
[applause]
515
00:20:24,389 --> 00:20:26,058
- There's huge negatives
to being public.
516
00:20:26,141 --> 00:20:28,268
You've gotta worry about making
each quarter's numbers
517
00:20:28,352 --> 00:20:30,979
and delivering what Wall Street
thinks you're gonna deliver.
518
00:20:31,063 --> 00:20:32,439
And for a celebrity-backed IPO,
there's gonna be
519
00:20:32,522 --> 00:20:34,274
more pressure on you,
more criticism.
520
00:20:34,358 --> 00:20:36,318
If you do it too early, I think
you can really stub your toe
521
00:20:36,401 --> 00:20:38,111
and have it not work out.
522
00:20:38,195 --> 00:20:40,906
♪ ♪
523
00:20:40,989 --> 00:20:43,992
[cheers and applause]
524
00:20:44,076 --> 00:20:49,831
♪ ♪
525
00:20:49,915 --> 00:20:53,377
[bell dinging]
526
00:21:01,760 --> 00:21:06,181
♪ ♪
527
00:21:06,264 --> 00:21:07,849
- Thank you so much.- Thanks, brother.
528
00:21:07,933 --> 00:21:09,184
- Mark, can I get one
for my mom?
529
00:21:09,267 --> 00:21:10,727
- Sure.
- You mind? Seriously.
530
00:21:10,811 --> 00:21:12,479
I would actually FaceTime her,
531
00:21:12,562 --> 00:21:14,064
but I don't want to embarrass
you, to be honest with you.
532
00:21:14,147 --> 00:21:15,440
- Call her. Call her.
We'll say hi to her.
533
00:21:15,524 --> 00:21:16,441
- Are you calling Mom?
534
00:21:16,525 --> 00:21:17,985
- No way.
- Yes.
535
00:21:18,068 --> 00:21:19,319
- Would you honestly do that?
- Yeah, of course.
536
00:21:19,403 --> 00:21:21,029
- Ma, look at who I got here!
537
00:21:21,113 --> 00:21:22,823
- Hi, Mama.
[laughter]
538
00:21:22,906 --> 00:21:24,783
Make sure your son
calls you every day
539
00:21:24,866 --> 00:21:26,326
to tell you how much
he loves you.
540
00:21:26,410 --> 00:21:27,911
- Oh, thank you.
- And take good care of you.
541
00:21:27,995 --> 00:21:30,038
- Okay.
- All right. God bless you.
542
00:21:30,122 --> 00:21:31,373
- Thank you. You too.
543
00:21:31,456 --> 00:21:32,791
- Let me tell you something,
bro.
544
00:21:32,874 --> 00:21:34,209
Seriously,
you're a fucking rock star.
545
00:21:34,292 --> 00:21:35,877
- Ah, no problem.
- You're a rock star.
546
00:21:35,961 --> 00:21:38,547
- It's all I do--breakfast,
morning, noon, night.
547
00:21:38,630 --> 00:21:40,007
I've got to have it, man.
548
00:21:40,090 --> 00:21:42,217
All right, congrats, man.
- [speaking indistinctly]
549
00:21:42,300 --> 00:21:44,052
- Danielle.
550
00:21:44,136 --> 00:21:46,930
You gotta let me know
how long the smile lasts.
551
00:21:47,014 --> 00:21:48,390
Bye, guys.
552
00:21:49,349 --> 00:21:54,563
♪ ♪
553
00:21:58,567 --> 00:22:01,236
- I didn't until we started
talking about it.
554
00:22:01,319 --> 00:22:03,864
And then we always felt
like that that was
555
00:22:03,947 --> 00:22:05,574
the path for F45.
556
00:22:05,657 --> 00:22:08,410
- I heard you mentionyour mom a couple times today.
557
00:22:08,493 --> 00:22:10,328
- It's just so hardbecause that's--
558
00:22:10,412 --> 00:22:14,374
the first phone call
I made every day was to my mom.
559
00:22:15,584 --> 00:22:17,794
I don't get to make
that call anymore.
560
00:22:19,046 --> 00:22:21,214
And it sucks. [sighs]
561
00:22:21,298 --> 00:22:23,967
I mean, it's part of life,
but it just sucks.
562
00:22:24,051 --> 00:22:25,761
You know,
so I was just telling that guy,
563
00:22:25,844 --> 00:22:27,888
who's clearly a mama's boy,
564
00:22:27,971 --> 00:22:30,682
just never take it for granted.
565
00:22:30,766 --> 00:22:32,601
Call her every day.
Tell her that you love her.
566
00:22:32,684 --> 00:22:35,479
Take care of her.
567
00:22:35,562 --> 00:22:38,523
[somber music]
568
00:22:38,607 --> 00:22:44,237
♪ ♪
569
00:22:44,321 --> 00:22:46,031
[FaceTime ringing]
570
00:22:46,114 --> 00:22:48,533
Hey, Googie, good morning.
- Hi, Dad.
571
00:22:48,617 --> 00:22:51,369
- What time did you wake up?
- Just, like, ten minutes ago.
572
00:22:51,453 --> 00:22:53,705
- All right, I love you.
I'll see you at the airport.
573
00:22:53,789 --> 00:22:55,082
- All right. I love you.
574
00:22:55,165 --> 00:22:57,709
- Love you. All right, bye.
- Bye.
575
00:22:57,793 --> 00:23:02,089
♪ ♪
41603
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