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Would you like to gather valuable feedback from potential customers without even needing to send out
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a survey.
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I'm going to show you three different ways to do this and this will really solve this market research
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problem for you.
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If you feel that you can't send out a survey it just isn't something that your audience would fill.
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So if you're thinking that this lecture is for you and you're going to have no more excuses.
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So the first way to get feedback is actually just go ahead and talk to somebody.
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Yes.
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As scary as it seems talking to people can just be the most effective way to get feedback.
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Now you can call people up or you can meet people in person.
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But the key thing I want to say is that the questions that you'll be asking them are the same questions
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that we have in our survey here.
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So this is a basically a script for you to do your market research.
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For example I was talking to somebody recently who said hey what's the biggest single problem you have
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with your business.
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And he said well I've got 18 employees and managing them is a really difficult thing to do.
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And he said I asked him Well what difference would it make if you had a good solution to managing your
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employees and he said what would be fantastic I could really focus on the higher level things in my
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business rather than managing them and being also almost a therapist to them which is the opposite reasons
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why are them in the first place to hire them to get rid of side source things.
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And then I asked them well how difficult has it been for you to really manage your staff more efficiently
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so that it's been very very difficult.
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Hired even a staff manager.
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But then they hire somebody who's poor and then I have to fire them.
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So I'm I'm not getting away from this problem.
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So that is a pretty serious problem and if I could develop a solution for him like maybe having a more
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defined hiring process characteristics people are looking for a culture within the company that's defined
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that would be extremely valuable to him so he could hand that to his hiring manager.
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And there's going to be something consistent.
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Similarly I could say What's your single biggest problem in your personal life.
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You could say well you know what I've got a five month old baby and she doesn't sleep at night.
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Well what difference would it make.
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Well if I could sleep I'd be less stressed at home wouldn't fight with my wife and have more energy
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for work and I could get better results.
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Well that's a pretty good outcome.
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And then how difficult that is being very very difficult.
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We've tried different books different online courses sleep training.
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It's difficult.
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So if I can to develop a solution that would solve the problem for him.
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There is some very clear urge and pain points some very positive outcomes.
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So if I can do that well I'm going to do pretty well and sell a lot of my course or product or whatever.
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So that's number one talking.
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Remember you have the script now.
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The second way that you can gather feedback without needing a survey is to come into a Facebook group
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that you joined that has your target audience what it has come down into the search bar here and you're
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going to search for some specific words that are really going to highlight some pain points of the people
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in this group.
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So for example a complaint is a word that you will see.
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I've seen complaints here about early requests for reviews.
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Now this is a group for you to be instructors.
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Basically it's not important for you to know what the problems are.
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But this is surface stuff.
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A lot of problems that these people have blurry video screens that's kind of you to these technical
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problems.
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The early reviews system that's these kind of system instructors aren't happy with it.
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So if I could design a way or at least inform these instructors of how to beat that early requests for
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review system or how to record your videos so that they appear the best.
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Well I'm going to solve a lot of people's problems and they're going to pay me or at least get their
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attention that I can monetize later on.
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So that is something you can do.
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Complaint Heyse is another word that people time typing here you know that can surface a lot of pain
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points as well.
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Bottle neck is another great one as well.
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That see what the surface is.
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But you know what's the bottleneck for people in their business.
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Various bottlenecks.
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What part of course creation do you hate the most.
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I hate video editing.
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So again we've got that hate word there.
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You've got 19 Commons people saying what all are pain problems.
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Points are.
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So that's another good work.
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You can put in stress is maybe another word as well.
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So you can find out what stress in people lives and that's going to surface a lot of pain points.
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Then you can find out you know what difference would it make.
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Well if I if I can do video editing faster I could make horses faster I could sell more.
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And how difficult is it.
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Well you're going to get a sense of that from reading the column So again keep these three questions
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in mind.
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Now the final way that you can gather feedback from potential customers without needing a survey is
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to really look at review sites on marketplaces.
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Now for example you did me is an online marketplace with a built in review system.
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So if you come to any course let's just say the design game design.
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Click on the first course here you can see the reviews here and if you filter down to the three star
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reviews this usually is good because five star reviews they're not really complaining about much one
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star reviews.
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Probably too negative.
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And really the three star reviews are kind of quite balanced reviews they say some good points and some
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bad points so let's just have a quick look at this.
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The sand could also be made more orderable.
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So that's something they're introduction.
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OK.
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Is really low.
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That seems to be a consistent problem.
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Poor sound quality.
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OK.
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Had a program to skip certain lessons so you can come down into the reviews and have a look at what
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people not like and then you can create a product that solves all those pain points and really gives
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people more what they want.
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Now where else do they have reviews.
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Well if you're a digital product you could come to me and you want to create a course if you have a
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physical product you can come to Amazon built in review system there any product in the world.
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If you had a restaurant or I was thinking of setting up a certain type of restaurant you can come in
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and search you know whatever it is spas in your area.
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What are people giving out about what do they not like what are the pain points you can do that for
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restaurants hotel Trip Adviser also has a built in review system that you can search for the type of
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business that you are in and to see what people are getting out of bed and not happy about.
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Other thing is for say small business.
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Google has a built in review system as well so you can check it you know what are people giving out
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abash in these these dental places you can come into their reviews.
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Again filter them down.
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Let's just look at the lowest rating and see what are the reasons that people have given this low review
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and them that'll give you some ideas of the pain points that people are struggling with.
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So to recap in this video what we have done is look at three different ways for you to collect customer
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feedback even without needing to send out a survey.
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And that was just talk to people and use these three questions as a script.
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Number two was to go ahead and go into the Facebook groups and search for those keywords like complain
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taste bottleneck.
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And the third way is to look at these review sites and marketplaces which just have an absolute huge
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amount of feedback.
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And 99 percent of new entrepreneurs ignored us.
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But you've got the information now so there's no excuse not to get a brilliant insight into the pain
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points and the desires of your potential customers.
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