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Now the first step in our market research is to create a survey.
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So what you want to do is go ahead to google and just type in Google Forms.
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There are many different tools that you can use for surveys.
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But personally I have found Google Forms to be the best.
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It is very simple to use the built in analytics are very solid and you can create unlimited surveys
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and get on limited responses for free.
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So go ahead and type that into google and then click on through.
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So the next thing you want to do is go ahead and click Create a blank survey and open up and we just
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want to give our survey a name.
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So for me I'm just going to put in digital marketing survey.
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So what I suggest you do is just put in whatever your topic is or potentially your product name or your
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service name something simple in there just to really communicate to yourself and to other people really
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want to survey is the bash and then once you've got that tone what we want to do is that in our first
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question so we're going to add in our first question we are going to make this a short answer.
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And what you want to type in here is the first of our three magic questions which is what is your biggest
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problem with what you want to do here is put in whatever your topic or your knishes.
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So for example I'm just going to say digital marketing I was the one that spelling to be good so we
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can change this and tidy it up.
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Now you might be thinking Well that is a pretty simple and obvious question but actually the questions
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that we're putting in this survey are extremely strategic.
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And this first question is designed to identify the problems and the pain points of your potential customers.
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So that is really going to allow us to identify the pain point which is critical because every product
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or service must first solve a problem that the customer has now.
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The next thing we can do is we can go ahead and actually delete this question that's there by default
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and we're going to go and add in our second question and this time we're going to allow them to be able
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to write a little bit of a longer response.
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Now the second question which is also extremely strategic is this.
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I've just copied and pasted for speed here.
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But the question is why would it make a difference in your life to get a good answer for this problem
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or find a solution for your need.
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Details please.
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So this question once again is designed to really get some great answers out of people.
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And so this question was really designed to identify problems.
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This question is really to identify the ideal outcome what does the ideal solution look like.
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Unwatered the benefits emotionally and the benefits logically.
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So these are very important questions because if we know their pain points and we know what their ideal
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solution looks like then all we have to do is create the product or the service that will take them
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from where they are now to where they want to be and all the language here that they say about their
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problems and pain points and where they want to be is all the language that we can use on our sales
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pages and or e-mails on our marketing materials because we can just take the language that people have
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said to us use it in our marketing materials and that will really connect with the potential customers.
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Now the third magic question we are going to add to our survey is a multiple choice question.
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So this is it here.
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How difficult has it been for you to find a good answer for the above today.
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And we want we can put in not at all difficult.
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We can I just we want to add another response so add option some want difficult
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and very difficult.
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So this question is extremely important because we want to identify problems that are not well solved
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in the marketplace.
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That's how we're really going to get ahead if they have a problem and they've a solution and it's not
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at all difficult to find that solution.
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Well then we're not going to be able to settle anything.
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So this is a really filtering question and we want to identify those problems or those outcomes that
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people have had a real struggle at achieving.
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So we can use this final question as a way to really filter our results and I'm going to show you my
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results so this becomes very very clear.
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And a final question that you might want to add in as a bonus is really this one.
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So add your email below if you'd like to be contacted when we have a solution to your problem and what
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we can just put in here is a short answer.
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Once again.
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So this is the way that with this question you can build up an email list of potential customers even
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before you have created the solution or even before you've ever written a blog post or anything like
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that.
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So to recap we have gone through the steps to set up a market research survey with Google forums for
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free and most importantly the three magic questions to ask so that you can identify those products and
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services that people desperately need and also get those powerful words and phrases that you can use
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in your sales copy.
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