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[soft jazz music]
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#
3
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[soft jazz music continues]
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#
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#
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[record needle dropping]
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[hip-hop music starts and stops]
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[hip-hop music continues]
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#
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00:00:55,142 --> 00:00:57,622
#
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KID KUT: Woo!
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00:00:59,233 --> 00:01:01,539
So, most of you guys
know me as Kid Kut,
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00:01:01,583 --> 00:01:04,455
the voice of the vibe, the MC
from the Baby Blue Soundcrew.
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00:01:04,499 --> 00:01:06,631
KID KUT: When I say "baby,"
y'all say "blue!"
15
00:01:06,675 --> 00:01:07,850
Baby!
CROWD: Blue!
16
00:01:07,893 --> 00:01:09,069
KID KUT: Baby...
CROWD: Blue!
17
00:01:09,112 --> 00:01:10,200
KID KUT: Baby...
CROWD: Blue!
18
00:01:10,244 --> 00:01:11,419
KID KUT: Baby...
CROWD: Blue!
19
00:01:11,462 --> 00:01:12,811
KID KUT: But...
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00:01:12,855 --> 00:01:15,466
little do you know,
I am a vinyl collector,
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00:01:15,510 --> 00:01:17,338
a producer, a DJ.
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00:01:17,381 --> 00:01:18,991
I love vinyl.
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This record right here
was one of the first records
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00:01:22,343 --> 00:01:23,822
I purchased.
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00:01:23,866 --> 00:01:26,216
Any time I bought a record
or records in the past,
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00:01:26,260 --> 00:01:28,131
any time I bought records
in the past,
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00:01:28,175 --> 00:01:32,701
I would purchase the record
and put my name on the record
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00:01:32,744 --> 00:01:35,791
and I would put the year
that I got the vinyl.
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00:01:35,834 --> 00:01:38,576
So, like, if I was playing
a party and somehow
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00:01:38,620 --> 00:01:41,753
one of my records got, you know,
31
00:01:41,797 --> 00:01:44,147
taken up by somebody else
accidentally...
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00:01:44,191 --> 00:01:45,757
[laughs]
33
00:01:45,801 --> 00:01:47,585
I could be like,
"That's my record!"
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The records that are in here
actually mean something to me.
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00:01:49,979 --> 00:01:51,720
And when I purchased this home,
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00:01:51,763 --> 00:01:53,635
the whole thing was
there's a spot under the stairs.
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00:01:53,678 --> 00:01:56,072
That's why the roof
is only this high.
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00:01:56,116 --> 00:01:58,901
I made sure, I was like,
"Yup, that's where I'm gonna
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00:01:58,944 --> 00:02:02,644
"put my vinyl, in this spot,
and I can lock it up."
40
00:02:02,687 --> 00:02:05,864
# Do it...
Do it... #
41
00:02:05,908 --> 00:02:08,476
KID KUT: There's one store
that's very special to me.
42
00:02:08,519 --> 00:02:10,608
Every time I go there,
I'm always inspired,
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00:02:10,652 --> 00:02:12,741
whether
it's a sample or a break.
44
00:02:12,784 --> 00:02:15,222
Yo, let's go get some new vinyl.
45
00:02:15,265 --> 00:02:16,788
# Do it!
46
00:02:16,832 --> 00:02:19,487
# We make money money money.
47
00:02:19,530 --> 00:02:22,011
# You take money money money.
48
00:02:22,054 --> 00:02:24,492
# You make money money money.
49
00:02:24,535 --> 00:02:25,754
# You take money money money.
50
00:02:25,797 --> 00:02:27,277
# See, I'm like
a soldier in a war #
51
00:02:27,321 --> 00:02:28,887
# That makes
my heart like tin. #
52
00:02:28,931 --> 00:02:31,194
# A disciple of the street
treating boys like men. #
53
00:02:31,238 --> 00:02:33,805
# Enemies like friends,
friends like kings. #
54
00:02:33,849 --> 00:02:36,199
# A rap battle, stifle
any weak rhymes y'all bring. #
55
00:02:36,243 --> 00:02:38,114
# 'Cause I got
the game-show-like strength. #
56
00:02:38,158 --> 00:02:39,333
# What the cold life brings,
57
00:02:39,376 --> 00:02:41,248
# Nowadays I only
praise one king. #
58
00:02:41,291 --> 00:02:43,902
# Kind of rap your [inaudible]
to rap about one thing. #
59
00:02:43,946 --> 00:02:47,210
# Out here, our [inaudible]
live the life you're singing. #
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00:02:47,254 --> 00:02:49,517
# Every day,
you make money money money. #
61
00:02:49,560 --> 00:02:52,520
# And every night,
you take money money money. #
62
00:02:52,563 --> 00:02:54,522
# You make money money money.
63
00:02:54,565 --> 00:02:57,220
# You take money money money.
64
00:02:57,264 --> 00:02:59,831
# Every day,
you make money money money. #
65
00:02:59,875 --> 00:03:02,225
# And every night,
you take money money money. #
66
00:03:02,269 --> 00:03:05,272
# You make money money money.
67
00:03:05,315 --> 00:03:07,143
# You take money money.
68
00:03:07,187 --> 00:03:11,669
[plastic bag crinkling]
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00:03:23,812 --> 00:03:26,249
INTERVIEWER:
You always say that you just
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00:03:26,293 --> 00:03:28,469
had the right people around you.
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00:03:28,512 --> 00:03:30,122
But, I mean,
bigger than that, right?
72
00:03:30,166 --> 00:03:32,603
I mean,
this is about a love of music.
73
00:03:32,647 --> 00:03:34,083
EUGENE: Yes.
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00:03:34,126 --> 00:03:35,737
INTERVIEWER: And this
turned into what people
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00:03:35,780 --> 00:03:37,129
are calling a cultural artifact.
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00:03:37,173 --> 00:03:39,828
When you hear that,
what does it make you think?
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00:03:39,871 --> 00:03:42,091
EUGENE: I know for people,
they always talk about it
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00:03:42,134 --> 00:03:44,963
on the internet,
when they come here, they tell--
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00:03:45,007 --> 00:03:47,488
because I've served,
like, three generations.
80
00:03:47,531 --> 00:03:51,274
Father, then the son;
now the son has little kids,
81
00:03:51,318 --> 00:03:53,015
and they're bringing them in.
82
00:03:53,058 --> 00:03:55,365
I love to see those kids,
you know?
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00:03:55,409 --> 00:03:58,194
And they tell
their kids the stories,
84
00:03:58,238 --> 00:04:01,328
"Oh, this is vinyl,
so-and-so, that's a CD.
85
00:04:01,371 --> 00:04:04,461
"Long time ago, Thursday,
we'd come, we'd fight in records
86
00:04:04,505 --> 00:04:07,116
"with other DJs,"
all this stuff, you know?
87
00:04:07,159 --> 00:04:08,422
I mean, they tell
them stories like that.
88
00:04:08,465 --> 00:04:09,727
It was good.
89
00:04:09,771 --> 00:04:12,513
It was like a meeting place
every Thursday.
90
00:04:12,556 --> 00:04:15,994
#
91
00:04:16,038 --> 00:04:18,780
#
92
00:04:18,823 --> 00:04:21,261
JUG-E: Being immersed
in that world was just...
93
00:04:21,304 --> 00:04:23,654
It's hard to articulate
sometimes some of the things
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00:04:23,698 --> 00:04:25,743
that I experienced.
95
00:04:25,787 --> 00:04:27,789
Just seeing the unity of people,
96
00:04:27,832 --> 00:04:29,921
DJs, people from
all walks of life,
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00:04:29,965 --> 00:04:33,969
showing up on a Thursday.
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00:04:34,012 --> 00:04:36,232
AGILE: We created
the soundtrack for this time.
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00:04:36,276 --> 00:04:37,451
This was the meeting place.
100
00:04:37,494 --> 00:04:40,845
It was communal,
and it was live, and...
101
00:04:40,889 --> 00:04:43,152
It was alive.
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00:04:43,195 --> 00:04:46,111
#
103
00:04:46,155 --> 00:04:48,810
NICK: If you were a DJ in this
city, like, everybody was there.
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00:04:48,853 --> 00:04:50,246
It was packed.
You couldn't...
105
00:04:50,290 --> 00:04:51,726
There was times you just
couldn't even move in there.
106
00:04:51,769 --> 00:04:53,380
It was just...
107
00:04:53,423 --> 00:04:55,730
DJX: Everybody was going to him
and he was the go-to guy,
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00:04:55,773 --> 00:04:58,341
and it kind of didn't matter
who you were in the industry,
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00:04:58,385 --> 00:05:00,300
whether you're a promoter,
whether you're a DJ,
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00:05:00,343 --> 00:05:01,736
whether you're an artist.
111
00:05:01,779 --> 00:05:04,956
You needed Eugene.
112
00:05:05,000 --> 00:05:08,525
#
113
00:05:08,569 --> 00:05:11,441
#
114
00:05:11,485 --> 00:05:13,878
EUGENE: You know,
I never thought about it,
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00:05:13,922 --> 00:05:16,968
but when we were doing
this documentary,
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00:05:17,012 --> 00:05:20,755
and then I wrote stuff on paper,
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00:05:20,798 --> 00:05:22,409
and then I realized,
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00:05:22,452 --> 00:05:23,845
"Maybe we did."
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00:05:23,888 --> 00:05:25,716
I'm always so busy,
I'm always doing something,
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00:05:25,760 --> 00:05:27,588
I'm always exercising,
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00:05:27,631 --> 00:05:30,068
I'm always with my mom and dad,
trying to help them out,
122
00:05:30,112 --> 00:05:31,983
doing something,
or my family, right?
123
00:05:32,027 --> 00:05:33,985
And so I never think
about all these things.
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00:05:34,029 --> 00:05:35,291
And people would always tell me,
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00:05:35,335 --> 00:05:37,685
"Oh, your store
is an institution, duh duh duh."
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00:05:37,728 --> 00:05:39,948
I was like, "Okay, alright,
alright, okay, cool,
127
00:05:39,991 --> 00:05:41,602
"no problem."
128
00:05:41,645 --> 00:05:45,127
But it's only when we started
doing this documentary, I...
129
00:05:45,170 --> 00:05:48,260
"Oh, maybe we did have
something to do with it."
130
00:05:48,304 --> 00:05:49,914
You know what I mean?
I never saw it.
131
00:05:49,958 --> 00:05:52,090
Like, you know when
you have to step back?
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00:05:52,134 --> 00:05:55,355
#
133
00:05:55,398 --> 00:05:57,792
Then you see
the picture, right?
134
00:05:57,835 --> 00:06:04,320
#
135
00:06:04,364 --> 00:06:07,584
# Yo, I represent the reason
rappers'll write songs for #
136
00:06:07,628 --> 00:06:10,108
# The legendary
lyricism you line for #
137
00:06:10,152 --> 00:06:12,589
# Controller of the crowd,
the party people respond for #
138
00:06:12,633 --> 00:06:15,418
# Receiver of encores,
my peoples demand more #
139
00:06:15,462 --> 00:06:17,899
# Rappers, yeah, tell it
to the fate of rancour #
140
00:06:17,942 --> 00:06:20,554
# To contemplate the fate that
you're eternally damned for #
141
00:06:20,597 --> 00:06:22,643
# Everyone I know
seeking the answer #
142
00:06:22,686 --> 00:06:25,776
# To what the super educated
professor of rhymin' stand for #
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00:06:25,820 --> 00:06:28,344
# Original rhythm and rhyme,
sure to enhance your
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00:06:28,388 --> 00:06:31,913
experience, therapeutic
lyrics curing the cancer... #
145
00:06:31,956 --> 00:06:35,046
SFS: Ah, you got me!
Dah!
146
00:06:35,090 --> 00:06:36,787
I'll get him back.
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00:06:36,831 --> 00:06:38,746
# The rhythm holdin' me,
you pigeon holin' me #
148
00:06:38,789 --> 00:06:40,400
# You classify
my style of rap #
149
00:06:40,443 --> 00:06:42,837
# My rappin' sound is the cap
and the gown style of rap,
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00:06:42,880 --> 00:06:44,273
but where them dollars at? #
151
00:06:44,316 --> 00:06:45,927
# It's time to pay
homage to the style #
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00:06:45,970 --> 00:06:47,319
# So who you follow, black?
153
00:06:47,363 --> 00:06:49,234
# Now if you're ready
to rock steady,
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00:06:49,278 --> 00:06:51,672
considerin' that you've never
experienced a veteran yet #
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00:06:51,715 --> 00:06:52,847
# Steadily sweat
156
00:06:52,890 --> 00:06:54,370
# Skills reveal
[inaudible] #
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00:06:54,414 --> 00:06:55,632
# Architects of style,
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00:06:55,676 --> 00:06:57,286
my professors they
be super educated #
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00:06:57,329 --> 00:06:59,419
# To my people in the front,
feelin' base that bumps #
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00:06:59,462 --> 00:07:01,943
# And just clap your hands
to the beat y'all #
161
00:07:01,986 --> 00:07:05,120
# To my people in the rear, put
it high in the air and just #
162
00:07:05,163 --> 00:07:07,514
# Rock, rock to this,
y'all, huh #
163
00:07:07,557 --> 00:07:10,647
# Well, well, well,
well, you know it's me #
164
00:07:10,691 --> 00:07:12,649
# Hey y'all,
I'm a superstar #
165
00:07:12,693 --> 00:07:15,043
# Check out what the heck
I got to say #
166
00:07:15,086 --> 00:07:21,005
# I'm super-educated,
ready to get... #
167
00:07:21,049 --> 00:07:23,181
RUSSELL: And I would
buy bootleg records
168
00:07:23,225 --> 00:07:26,141
of Lord Finesse
and digging in the crates,
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00:07:26,184 --> 00:07:27,621
because they were
just too expensive
170
00:07:27,664 --> 00:07:29,710
and the records weren't
that good to begin with so...
171
00:07:29,753 --> 00:07:33,583
Oh, hey, Finesse!
What's up?
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00:07:33,627 --> 00:07:38,370
#
173
00:07:38,414 --> 00:07:41,417
#
174
00:07:41,461 --> 00:07:44,942
#
175
00:07:44,986 --> 00:07:48,424
#
176
00:07:48,468 --> 00:07:52,384
[record press machines humming]
177
00:08:33,034 --> 00:08:35,993
EUGENE: Yeah, there's a lot
of history from the old location
178
00:08:36,037 --> 00:08:40,650
that we transferred
across to this location.
179
00:08:40,694 --> 00:08:43,871
Roy Ayers, well, he's-- so many
people sampled this guy, right?
180
00:08:43,914 --> 00:08:45,437
And he's so big.
181
00:08:45,481 --> 00:08:48,310
They approached us
and they wanted to do a signing
182
00:08:48,353 --> 00:08:50,617
in the store and we said,
"Okay, cool, no problem."
183
00:08:50,660 --> 00:08:52,183
He came early.
184
00:08:52,227 --> 00:08:53,576
He set up everything.
185
00:08:53,620 --> 00:08:56,274
He would see people coming
straight from the door
186
00:08:56,318 --> 00:08:58,015
and be calling them,
"Hey, come!"
187
00:08:58,059 --> 00:09:00,061
You know, he doesn't even know
if they're coming for him
188
00:09:00,104 --> 00:09:01,889
or not, he's just calling them.
189
00:09:01,932 --> 00:09:04,892
Maestro is like the first one
that opened the doors
190
00:09:04,935 --> 00:09:06,284
for everybody, too, right?
191
00:09:06,328 --> 00:09:09,026
And then, he happened to be
coming through here.
192
00:09:09,070 --> 00:09:10,811
Like, all these guys
used to come through
193
00:09:10,854 --> 00:09:12,290
the store all the time, right?
194
00:09:12,334 --> 00:09:14,815
I used to see them all the time,
so it was no big deal.
195
00:09:14,858 --> 00:09:17,992
But then, I said it would be
cool for him to just sign it.
196
00:09:18,035 --> 00:09:20,951
Actually, I think ABBA
was one of my first records
197
00:09:20,995 --> 00:09:23,954
that I bought, like actually
go and paid money...
198
00:09:23,998 --> 00:09:25,260
[laughs]
199
00:09:25,303 --> 00:09:27,741
Instead of getting
records from my dad.
200
00:09:27,784 --> 00:09:29,525
ABBA.
But this is not the right one,
201
00:09:29,569 --> 00:09:31,266
but this is one.
202
00:09:31,309 --> 00:09:34,748
ABBA, I remember,
was hot at that time and-- pfft!
203
00:09:34,791 --> 00:09:36,706
We were all dancing to it.
204
00:09:36,750 --> 00:09:38,012
Dancing!
205
00:09:38,055 --> 00:09:40,275
"Dancing Queen."
206
00:09:40,318 --> 00:09:45,454
I have these 45s here,
brought from back home.
207
00:09:45,497 --> 00:09:48,631
Well, this is just some of it,
but it was a lot of 45s.
208
00:09:48,675 --> 00:09:52,243
Me and my brother,
we bought 45s,
209
00:09:52,287 --> 00:09:55,551
and this is what we
used to listen to, man.
210
00:09:55,595 --> 00:09:59,642
[hip-hop music]
211
00:09:59,686 --> 00:10:02,036
EUGENE: We grew up
in Trinidad in Port of Spain,
212
00:10:02,079 --> 00:10:04,778
Belmont, Erthig Road.
213
00:10:04,821 --> 00:10:08,346
My mom and dad had a business
there selling groceries.
214
00:10:08,390 --> 00:10:11,088
We had certain
exclusive products
215
00:10:11,132 --> 00:10:12,524
for the whole of Trinidad.
216
00:10:12,568 --> 00:10:15,310
And that's how he made
his living and, you know,
217
00:10:15,353 --> 00:10:16,703
made some of his money, right?
218
00:10:16,746 --> 00:10:18,226
I just remember
when I was young,
219
00:10:18,269 --> 00:10:20,881
just going down there
right after school,
220
00:10:20,924 --> 00:10:23,231
running around, playing there,
221
00:10:23,274 --> 00:10:27,888
and maybe that's how I got
my business sense or whatever.
222
00:10:31,021 --> 00:10:33,676
I remember he had a friend.
223
00:10:33,720 --> 00:10:36,331
She had all the jukeboxes.
224
00:10:36,374 --> 00:10:39,334
She owned a lot of jukeboxes
around Trinidad,
225
00:10:39,377 --> 00:10:41,989
and she came to my dad
and said, like,
226
00:10:42,032 --> 00:10:43,686
"I have so many
thousands of records.
227
00:10:43,730 --> 00:10:46,515
"Do you want to take them?"
And they negotiated a price.
228
00:10:46,558 --> 00:10:49,039
Next day when we had
the records, man, I was like...
229
00:10:49,083 --> 00:10:50,301
[laughs]
230
00:10:50,345 --> 00:10:51,738
Get into the music there.
231
00:10:51,781 --> 00:10:54,088
I started getting
records for free.
232
00:10:54,131 --> 00:10:56,786
I came across to Canada
to study,
233
00:10:56,830 --> 00:11:00,268
and I guessed after I finished
studying I would come back
234
00:11:00,311 --> 00:11:01,486
and take over the business,
right?
235
00:11:01,530 --> 00:11:04,054
But then, my brother
came and studied,
236
00:11:04,098 --> 00:11:06,100
then my sister came,
237
00:11:06,143 --> 00:11:08,624
and then my dad just came.
238
00:11:08,668 --> 00:11:11,366
He took a two-day holiday.
He never takes a holiday.
239
00:11:11,409 --> 00:11:13,934
He took a two-day holiday,
came down to Canada,
240
00:11:13,977 --> 00:11:17,067
and he loved it and he said,
"We're moving."
241
00:11:17,111 --> 00:11:19,722
[laughs]
242
00:11:19,766 --> 00:11:22,507
NARRATION: [archive] Years ago,
Huron Indians named this city
243
00:11:22,551 --> 00:11:25,989
their word for "meeting place,"
Toronto.
244
00:11:26,033 --> 00:11:29,036
Today, a very big
meeting place.
245
00:11:29,079 --> 00:11:33,301
#
246
00:11:33,344 --> 00:11:35,520
#
247
00:11:35,564 --> 00:11:38,436
DENISE: Ask any DJ
or music lover
248
00:11:38,480 --> 00:11:40,656
what they tend to do
when they travel to new cities,
249
00:11:40,700 --> 00:11:42,440
what's always on the agenda?
250
00:11:42,484 --> 00:11:46,618
Record stores.
251
00:11:46,662 --> 00:11:50,666
Tuning into a city's, not just
club culture but music culture,
252
00:11:50,710 --> 00:11:53,625
record stores have long been
at the heart of that.
253
00:11:53,669 --> 00:11:55,671
EUGENE: I stayed here for,
like, about a month
254
00:11:55,715 --> 00:11:58,282
and went record shopping.
255
00:11:58,326 --> 00:12:01,808
[laughs]
256
00:12:01,851 --> 00:12:05,420
EUGENE: Sam the Record Man,
Cheapies, A&A Records.
257
00:12:05,463 --> 00:12:07,988
Later on,
I was buying at Star Sound
258
00:12:08,031 --> 00:12:10,077
and Carnival Records.
259
00:12:12,079 --> 00:12:14,777
AKI: Star Sound was actually
therecord store to go to
260
00:12:14,821 --> 00:12:16,474
in the '80s.
261
00:12:16,518 --> 00:12:19,086
I remember seeing, you know,
guys from Club Z, Twilight Zone;
262
00:12:19,129 --> 00:12:22,393
all those guys were there
buying records.
263
00:12:22,437 --> 00:12:23,786
It was a social gathering too.
264
00:12:23,830 --> 00:12:25,875
You got to meet and greet,
you know?
265
00:12:25,919 --> 00:12:27,790
"I never thought I'd meet
this DJ; he's here,"
266
00:12:27,834 --> 00:12:31,359
that kind of thing.
267
00:12:31,402 --> 00:12:33,796
MAESTRO FRESH WES: When I
had that experience
268
00:12:33,840 --> 00:12:35,972
going to Star Sound, that
was like one of my first
269
00:12:36,016 --> 00:12:38,279
"Wow!" moments that,
"Oh my god, this is real."
270
00:12:38,322 --> 00:12:39,933
I didn't know that
was gonna happen,
271
00:12:39,976 --> 00:12:43,066
but they had my posters
everywhere and it was like,
272
00:12:43,110 --> 00:12:45,852
in my mind, "Wow, this is what
LL Cool J must have felt like
273
00:12:45,895 --> 00:12:48,202
"when he came out with,
you know, Rock the Bells."
274
00:12:48,245 --> 00:12:50,378
Definitely good for me
in terms of giving me
275
00:12:50,421 --> 00:12:52,336
that confidence to know
that my city is behind me,
276
00:12:52,380 --> 00:12:55,470
so enough respect
to Star Sound for that.
277
00:12:55,513 --> 00:12:58,212
RUSSELL: You know, you felt
this loyalty to Star Sound
278
00:12:58,255 --> 00:13:00,518
and Carnival, and then when
Star Sound changed to Traxx,
279
00:13:00,562 --> 00:13:02,172
my loyalty was at Carnival.
280
00:13:02,216 --> 00:13:04,479
And because Kamal from Carnival
let me work there
281
00:13:04,522 --> 00:13:07,351
on Caribana weekend in 1990,
282
00:13:07,395 --> 00:13:10,137
I felt a distinct
loyalty to him.
283
00:13:10,180 --> 00:13:11,878
Because he paid me in records!
284
00:13:11,921 --> 00:13:14,228
[record scratching]
285
00:13:14,271 --> 00:13:15,403
[car horn honks]
286
00:13:15,446 --> 00:13:17,535
RUSSELL: And the horn!
[laughter]
287
00:13:17,579 --> 00:13:19,711
AKI: As the music scene
and the record scene
288
00:13:19,755 --> 00:13:22,149
became more commercialized,
it just wasn't enough.
289
00:13:22,192 --> 00:13:24,586
Star Sound just wasn't enough,
you know?
290
00:13:24,629 --> 00:13:26,457
And everything
would get sold out.
291
00:13:26,501 --> 00:13:30,287
There just wouldn't be enough
for regular guys like me,
292
00:13:30,331 --> 00:13:32,376
you know, buying records.
293
00:13:32,420 --> 00:13:35,858
Play De Record came
at the right time, I think.
294
00:13:35,902 --> 00:13:37,338
KARLENE: He dabbled
in different things,
295
00:13:37,381 --> 00:13:40,732
and I think he wanted
to do something retail,
296
00:13:40,776 --> 00:13:43,866
and it was just a natural
progression with music
297
00:13:43,910 --> 00:13:46,913
that he loved,
and I guess there was only a few
298
00:13:46,956 --> 00:13:48,523
record stores on Yonge Street.
299
00:13:48,566 --> 00:13:52,483
EUGENE: And then my dad had
the property on Yonge Street.
300
00:13:52,527 --> 00:13:56,313
The back was empty
for two years.
301
00:13:56,357 --> 00:13:58,011
DONNA: He may have told you,
302
00:13:58,054 --> 00:14:00,578
because his dad
owned the building,
303
00:14:00,622 --> 00:14:04,278
and the back part was very
hard to rent out at that time,
304
00:14:04,321 --> 00:14:05,801
in 1990.
305
00:14:05,845 --> 00:14:07,759
And there were
other record stores.
306
00:14:07,803 --> 00:14:10,284
Like, everyone shopped
along Yonge Street.
307
00:14:10,327 --> 00:14:15,028
He loved music and, you know,
he wanted to use the back.
308
00:14:15,071 --> 00:14:19,293
#
309
00:14:19,336 --> 00:14:22,296
EUGENE: You know, nobody
wanted to rent behind a store.
310
00:14:22,339 --> 00:14:24,124
Like, who would do that?
311
00:14:24,167 --> 00:14:26,474
You know what I mean?
Only me.
312
00:14:26,517 --> 00:14:29,085
[laughs]
313
00:14:29,129 --> 00:14:32,480
[hip-hop music]
314
00:14:32,523 --> 00:14:36,136
#
315
00:14:36,179 --> 00:14:38,181
#
316
00:14:38,225 --> 00:14:39,791
EUGENE: So I said,
"Dad, look, this--
317
00:14:39,835 --> 00:14:41,445
"nobody's gonna rent there.
318
00:14:41,489 --> 00:14:45,754
"Let's just open
a record store there, right?"
319
00:14:45,797 --> 00:14:47,669
And my mom and him
said, like,
320
00:14:47,712 --> 00:14:50,672
"Okay, let's try it out."
321
00:14:50,715 --> 00:14:52,282
DONNA: Record buyers,
322
00:14:52,326 --> 00:14:54,589
they see any
new place that's open,
323
00:14:54,632 --> 00:14:56,373
they want to go check it out.
324
00:14:56,417 --> 00:14:59,072
So, and we were on the correct,
you know, in the right area,
325
00:14:59,115 --> 00:15:03,728
so we got people shopping
as soon as we opened.
326
00:15:03,772 --> 00:15:05,034
EUGENE: Even when
we opened the store,
327
00:15:05,078 --> 00:15:06,644
we didn't even have
a name really.
328
00:15:06,688 --> 00:15:08,516
People would say,
"What do you call your store?"
329
00:15:08,559 --> 00:15:10,997
You know?
And I just said, "Well...
330
00:15:11,040 --> 00:15:12,563
"how about Play De Record, man?"
331
00:15:12,607 --> 00:15:15,305
Right, like "Play De Record."
And that was it.
332
00:15:15,349 --> 00:15:19,005
#
333
00:15:19,048 --> 00:15:22,704
I mean, I didn't know how to
open a record store or whatever,
334
00:15:22,747 --> 00:15:25,533
I just knew
the music that I know,
335
00:15:25,576 --> 00:15:28,362
R&B, some jazz, Latin,
336
00:15:28,405 --> 00:15:30,277
soca, and reggae, right?
337
00:15:30,320 --> 00:15:33,410
So I opened up the store
with only that kind of music.
338
00:15:33,454 --> 00:15:37,066
One of the DJs that used to
come and shop, his name is Deko.
339
00:15:37,110 --> 00:15:38,938
He liked what we were
doing and he said,
340
00:15:38,981 --> 00:15:41,592
"Look, you need to get
some house and techno
341
00:15:41,636 --> 00:15:43,986
"and other types
of music in here,
342
00:15:44,030 --> 00:15:45,292
"and you'll do well."
343
00:15:45,335 --> 00:15:47,859
He gave me
a contact in Montreal,
344
00:15:47,903 --> 00:15:49,818
so I called that guy up.
345
00:15:49,861 --> 00:15:53,822
"Look, whatever you think
is the hottest stuff,
346
00:15:53,865 --> 00:15:56,564
"just send it to me,"
so he sent me some stuff.
347
00:15:56,607 --> 00:15:58,174
People buying.
348
00:15:58,218 --> 00:16:00,829
We were bringing drum and bass,
and people were coming down
349
00:16:00,872 --> 00:16:05,181
like, "Oh, wow...
this is stuff that nobody has.
350
00:16:05,225 --> 00:16:08,010
"You can only get it in the UK."
He hooked me up good.
351
00:16:08,054 --> 00:16:10,534
And, pssht!
352
00:16:10,578 --> 00:16:13,494
That's how the store, like,
we started getting, like,
353
00:16:13,537 --> 00:16:17,454
the latest stuff
and all the DJ stuff.
354
00:16:17,498 --> 00:16:19,239
Club DJs were coming in
355
00:16:19,282 --> 00:16:21,545
because we had stuff
that nobody had.
356
00:16:21,589 --> 00:16:24,940
#
357
00:16:24,984 --> 00:16:27,377
DENISE: It was this whole
kind of mom-and-pop corner store
358
00:16:27,421 --> 00:16:29,205
in the front, so you'd walk in,
you're like,
359
00:16:29,249 --> 00:16:30,598
"Am I at the right place?"
360
00:16:30,641 --> 00:16:32,382
You hear there's this
cool new record store,
361
00:16:32,426 --> 00:16:34,167
and then you walk in
and you're like, "What?!"
362
00:16:34,210 --> 00:16:36,517
DJ MENSA: As soon as you
walk into Play De Record
363
00:16:36,560 --> 00:16:38,127
it immediately
becomes this grimy,
364
00:16:38,171 --> 00:16:41,043
kind of bodega experience where
there's a convenience store
365
00:16:41,087 --> 00:16:42,566
before you walk
into Play De Record.
366
00:16:42,610 --> 00:16:46,396
Play De Record was
in the back half of 357.
367
00:16:46,440 --> 00:16:50,574
There would be, like, brass
knuckles and porno tapes and,
368
00:16:50,618 --> 00:16:52,620
you know, all types of stuff
that's completely unrelated
369
00:16:52,663 --> 00:16:54,535
with records.
370
00:16:54,578 --> 00:16:57,233
DJ MATT C: Eugene and Donna
are very warm,
371
00:16:57,277 --> 00:17:00,410
nice, cool, loving people.
372
00:17:00,454 --> 00:17:03,718
And then, of course,
there were Eugene's parents
373
00:17:03,761 --> 00:17:06,677
that were there,
both his mom and dad.
374
00:17:06,721 --> 00:17:10,116
Dad was super tough and scary.
375
00:17:10,159 --> 00:17:12,074
KARLENE: My dad was
a bit of the security guard,
376
00:17:12,118 --> 00:17:14,033
and my mom was
just there to make sure
377
00:17:14,076 --> 00:17:15,904
that things were
running smoothly.
378
00:17:15,947 --> 00:17:17,688
EUGENE: Maybe he thinks
he's still in Trinidad.
379
00:17:17,732 --> 00:17:18,907
You know what I mean?
380
00:17:18,950 --> 00:17:21,170
Because of people
stealing or whatever.
381
00:17:21,214 --> 00:17:22,867
It doesn't matter who.
You know what I mean?
382
00:17:22,911 --> 00:17:25,522
He's always checking,
oh, the bags.
383
00:17:25,566 --> 00:17:26,610
Make sure people...
384
00:17:26,654 --> 00:17:28,786
Because there
was people stealing.
385
00:17:28,830 --> 00:17:30,701
We caught
a couple of people already.
386
00:17:30,745 --> 00:17:32,964
DJ MATT C: The front of
the store is selling everything
387
00:17:33,008 --> 00:17:35,967
from, like, pornographic movies
and, you know,
388
00:17:36,011 --> 00:17:38,709
fake handguns and daggers
and, like,
389
00:17:38,753 --> 00:17:42,539
all kinds of crap that you would
expect in a kind of sleazy
390
00:17:42,583 --> 00:17:44,237
Yonge Street type of store.
391
00:17:44,280 --> 00:17:45,716
EUGENE: You know what I mean?
392
00:17:45,760 --> 00:17:47,805
And we know certain people
are coming to steal, too.
393
00:17:47,849 --> 00:17:50,112
I mean, now,
it doesn't happen that often
394
00:17:50,156 --> 00:17:53,115
because people don't care
about music that much.
395
00:17:53,159 --> 00:17:54,508
Like, you can get it for free.
396
00:17:54,551 --> 00:17:57,598
But at that time,
the only way you can get music
397
00:17:57,641 --> 00:17:59,469
is you've got to come
to the record store.
398
00:17:59,513 --> 00:18:02,646
RUSSELL: The parents were
the best and the meanest,
399
00:18:02,690 --> 00:18:04,909
but then I eventually
won his mother over.
400
00:18:04,953 --> 00:18:06,259
[laughs]
401
00:18:06,302 --> 00:18:08,522
I would be so nice to her
all the time,
402
00:18:08,565 --> 00:18:10,350
that she eventually would smile
at me and I was like,
403
00:18:10,393 --> 00:18:12,003
"Wow, I did it!
404
00:18:12,047 --> 00:18:16,399
"I slayed the dragon!"
405
00:18:16,443 --> 00:18:19,359
EUGENE: My mom, dad,
Donna was there,
406
00:18:19,402 --> 00:18:22,362
and my brother came
and helped out sometimes,
407
00:18:22,405 --> 00:18:24,712
and my sister came
and helped out sometimes.
408
00:18:24,755 --> 00:18:27,149
We were by ourselves.
409
00:18:27,193 --> 00:18:30,239
And then I said, "Man,
we'd better get somebody.
410
00:18:30,283 --> 00:18:32,154
"We've gotta get some DJs
411
00:18:32,198 --> 00:18:33,938
"or somebody
that knows other people."
412
00:18:33,982 --> 00:18:36,506
AKI: I was just hanging out
at this local record shop
413
00:18:36,550 --> 00:18:38,465
called Carnival, and there was
a guy that was working there,
414
00:18:38,508 --> 00:18:40,162
Eric Ling.
415
00:18:40,206 --> 00:18:41,729
He said, "There's a new
record shop that just opened
416
00:18:41,772 --> 00:18:43,992
"down the street and they've
got import house music."
417
00:18:44,035 --> 00:18:45,602
I walked into Play De Record.
418
00:18:45,646 --> 00:18:48,649
I still remember, they only had
about 100 records in the store.
419
00:18:48,692 --> 00:18:51,042
I met Eugene and,
"Oh, you like music?"
420
00:18:51,086 --> 00:18:52,435
And I said, "Yeah."
421
00:18:52,479 --> 00:18:54,394
"And you like house music?"
And I said, "Yeah."
422
00:18:54,437 --> 00:18:56,570
"You want to work here?"
And I said, "Sure!"
423
00:18:56,613 --> 00:18:58,441
And he goes, "Start tomorrow?"
And I said, "Okay!"
424
00:18:58,485 --> 00:19:01,966
So that's how I got the job.
425
00:19:02,010 --> 00:19:04,186
You know, Star Sound, Carnival,
and Play De Record,
426
00:19:04,230 --> 00:19:08,669
they were very different from
shops like Sam's and A&A.
427
00:19:08,712 --> 00:19:11,846
EUGENE: Sam the Record Man
was more commercial.
428
00:19:11,889 --> 00:19:14,718
They sell classical,
jazz, rock, right?
429
00:19:14,762 --> 00:19:18,722
I focused mostly on DJ,
urban music, electronic music.
430
00:19:18,766 --> 00:19:20,202
That was my thing.
431
00:19:20,246 --> 00:19:21,551
DAVID: In the good old days,
432
00:19:21,595 --> 00:19:24,728
and I say that
sort of like in parenthesis,
433
00:19:24,772 --> 00:19:27,601
all that music,
let's call it Black music,
434
00:19:27,644 --> 00:19:31,996
so disco, R&B, house,
435
00:19:32,040 --> 00:19:35,391
hip-hop,
that was all dance music.
436
00:19:35,435 --> 00:19:38,699
DJ MATT C: Playing hip-hop,
funk, R&B, reggae,
437
00:19:38,742 --> 00:19:40,701
was how I started as a DJ.
438
00:19:40,744 --> 00:19:44,487
And then over time,
house music was invented.
439
00:19:44,531 --> 00:19:46,620
I gravitated in that direction.
440
00:19:46,663 --> 00:19:48,622
NICK: House was, like,
slowly building and building
441
00:19:48,665 --> 00:19:54,018
and building, and that was,
like, the club thing.
442
00:19:54,062 --> 00:19:55,368
That was the house thing.
443
00:19:55,411 --> 00:19:56,717
And there was
a girl in my class,
444
00:19:56,760 --> 00:19:59,415
this girl named Sherry Assoon,
445
00:19:59,459 --> 00:20:03,027
and her brother had owned
the Twilight Zone nightclub.
446
00:20:03,071 --> 00:20:05,508
Like, I didn't know
nothing about, like,
447
00:20:05,552 --> 00:20:07,510
clubs or anything, right?
448
00:20:07,554 --> 00:20:09,947
So she goes, "Oh, yeah, I could
bring you there one time."
449
00:20:09,991 --> 00:20:12,254
And we go to this club
and I was just like,
450
00:20:12,298 --> 00:20:14,996
"Wow, this is crazy.
Like, what is this?"
451
00:20:15,039 --> 00:20:17,477
And just, like, you'd never
seen anything like this ever,
452
00:20:17,520 --> 00:20:19,827
and I was just like--
like, the sound's insane.
453
00:20:19,870 --> 00:20:22,046
Everything's, like,
music I never heard before.
454
00:20:22,090 --> 00:20:24,745
I mean, I don't know how long
I ended up staying there.
455
00:20:24,788 --> 00:20:27,835
Of course, you're 13 and...
[laughs]
456
00:20:27,878 --> 00:20:29,576
You're 13 or whatever,
sneaking out of the house
457
00:20:29,619 --> 00:20:31,926
and so on, but yeah,
I was like--
458
00:20:31,969 --> 00:20:34,102
that's where the whole
house thing started from,
459
00:20:34,145 --> 00:20:35,756
the Twilight Zone.
460
00:20:35,799 --> 00:20:40,500
[house music]
461
00:20:40,543 --> 00:20:42,980
#
462
00:20:43,024 --> 00:20:45,983
DENISE: I grew up just outside
of a town called Cobourg.
463
00:20:46,027 --> 00:20:48,072
I grew up in a little town
called Grafton.
464
00:20:48,116 --> 00:20:49,857
I mean,
I totally did not get it!
465
00:20:49,900 --> 00:20:51,424
I walked in.
466
00:20:51,467 --> 00:20:53,730
I mean, it was sparse,
like very little lighting.
467
00:20:53,774 --> 00:20:55,297
It was mostly strobes.
468
00:20:55,341 --> 00:20:59,301
It was, you know, screens
and lasers and things flashing.
469
00:20:59,345 --> 00:21:00,998
And, like, what I didn't
understand musically
470
00:21:01,042 --> 00:21:02,826
at the time, ironically
because it became so much
471
00:21:02,870 --> 00:21:05,089
a part of my life.
472
00:21:05,133 --> 00:21:09,877
# Feel the drums.
473
00:21:09,920 --> 00:21:11,922
DENISE: It was definitely
early, early, early
474
00:21:11,966 --> 00:21:13,576
underground house
and early underground techno
475
00:21:13,620 --> 00:21:16,405
and the meeting of that.
476
00:21:16,449 --> 00:21:19,016
The whole vibe of that
and the fact that you could be
477
00:21:19,060 --> 00:21:20,627
on a floor dancing
beside somebody
478
00:21:20,670 --> 00:21:22,716
you've never seen before and
smiling your face off at them
479
00:21:22,759 --> 00:21:24,587
all night
because it was just new.
480
00:21:24,631 --> 00:21:28,896
It was fresh.
And it meant a lot.
481
00:21:28,939 --> 00:21:31,986
It connected people.
It still does.
482
00:21:32,029 --> 00:21:34,380
MAN: Just the sound system,
it's incredible here.
483
00:21:34,423 --> 00:21:36,077
WOMAN: The people are friendly.
484
00:21:36,120 --> 00:21:38,471
MAN: The atmosphere,
the music, it's alright.
485
00:21:38,514 --> 00:21:40,821
WOMAN: It's fun!
486
00:21:40,864 --> 00:21:44,128
PETER: Well,
Toronto was starting to grow.
487
00:21:44,172 --> 00:21:46,479
The popularity
for underground music
488
00:21:46,522 --> 00:21:49,003
is starting to grow in the city,
489
00:21:49,046 --> 00:21:52,311
and the clubbing
was starting to grow,
490
00:21:52,354 --> 00:21:56,184
which was amazing at that time.
491
00:21:56,227 --> 00:21:58,969
DENISE: Dino & Terry,
Deko, Jason Steele
492
00:21:59,013 --> 00:22:00,580
was out there playing.
493
00:22:00,623 --> 00:22:02,277
Kenny Glasgow was coming up.
494
00:22:02,321 --> 00:22:04,279
He was young but he was
definitely coming up.
495
00:22:04,323 --> 00:22:09,023
Definitely Peter, Tyrone & Shams
were names I heard early on.
496
00:22:09,066 --> 00:22:11,286
DJ MATT C: Of course, Peter,
Tyrone & Shams were, like,
497
00:22:11,330 --> 00:22:13,636
the kings
of the house music world.
498
00:22:13,680 --> 00:22:15,812
EUGENE: Those guys,
they lived for music.
499
00:22:15,856 --> 00:22:17,901
They think music all day long.
500
00:22:17,945 --> 00:22:20,339
They want to get
the records early.
501
00:22:20,382 --> 00:22:22,515
That's it with these guys.
502
00:22:22,558 --> 00:22:24,168
AKI: Nightclubs
started to open up
503
00:22:24,212 --> 00:22:26,040
and DJs were getting jobs.
504
00:22:26,083 --> 00:22:28,259
They started to come
on a regular basis
505
00:22:28,303 --> 00:22:30,392
because they had a gig.
506
00:22:30,436 --> 00:22:33,613
PETER: At the time, he was
using an amazing distributor
507
00:22:33,656 --> 00:22:35,832
that nobody was using.
508
00:22:35,876 --> 00:22:39,619
So with that, it just...
509
00:22:39,662 --> 00:22:41,795
Just had good
12-inches coming in.
510
00:22:41,838 --> 00:22:43,840
DAVID: By that time,
I was getting all of my stuff
511
00:22:43,884 --> 00:22:45,233
from Play De Record.
512
00:22:45,276 --> 00:22:46,930
I had a great relationship
with Play De Record.
513
00:22:46,974 --> 00:22:49,324
Eugene was an amazing
guy to work with,
514
00:22:49,368 --> 00:22:51,979
so there was no reason
for me to go anywhere else.
515
00:22:52,022 --> 00:22:55,112
DENISE: They knew what they
were doing in terms of how to
516
00:22:55,156 --> 00:22:58,377
supply the city with
all things kind of music.
517
00:22:58,420 --> 00:23:02,598
And also, they stood out because
they included and sold music
518
00:23:02,642 --> 00:23:04,731
in so many genres
right from the start.
519
00:23:04,774 --> 00:23:07,995
EUGENE: I really
tried to push new music
520
00:23:08,038 --> 00:23:10,476
and push Canadian stuff,
521
00:23:10,519 --> 00:23:14,175
and push, you know, local stuff,
and good music,
522
00:23:14,218 --> 00:23:18,179
good new music, underground,
nothing that was commercial.
523
00:23:18,222 --> 00:23:20,050
Interesting stuff.
524
00:23:20,094 --> 00:23:23,140
You know, different languages,
different beats.
525
00:23:23,184 --> 00:23:24,577
It doesn't matter what.
526
00:23:24,620 --> 00:23:27,884
REPORTER: Rap, talking
to music in a hip style.
527
00:23:27,928 --> 00:23:29,799
It started in the streets
of New York,
528
00:23:29,843 --> 00:23:31,540
crossed over
into the pop charts,
529
00:23:31,584 --> 00:23:33,716
and now rap
is growing in Canada.
530
00:23:33,760 --> 00:23:35,718
REPORTER 2: This past summer,
people with the record chains
531
00:23:35,762 --> 00:23:38,329
noticed an increasing
demand for rap.
532
00:23:38,373 --> 00:23:41,158
Customers came in
looking for specific artists.
533
00:23:41,202 --> 00:23:43,073
They also were looking for
whatever was new
534
00:23:43,117 --> 00:23:45,511
in the realm of rap.
535
00:23:45,554 --> 00:23:50,429
[footsteps echo]
536
00:24:08,055 --> 00:24:12,407
[hip-hop beat]
537
00:24:12,451 --> 00:24:15,802
#
538
00:24:15,845 --> 00:24:18,369
#
539
00:24:18,413 --> 00:24:21,590
[record scratching]
540
00:24:21,634 --> 00:24:25,246
#
541
00:24:25,289 --> 00:24:29,076
#
542
00:24:29,119 --> 00:24:32,253
#
543
00:24:32,296 --> 00:24:36,518
#
544
00:24:36,562 --> 00:24:40,261
#
545
00:24:40,304 --> 00:24:42,611
#
546
00:24:45,396 --> 00:24:50,489
#
547
00:24:50,532 --> 00:24:53,753
MAN: All I can say about
hip-hop is that hip-hop is me.
548
00:24:53,796 --> 00:24:55,624
You know what I mean?
I can't control it.
549
00:24:55,668 --> 00:24:57,844
It's just taken control of me.
550
00:24:57,887 --> 00:25:00,716
I'll just--
I'll leave it at that.
551
00:25:00,760 --> 00:25:04,154
DJX: I got started
probably around 1985.
552
00:25:04,198 --> 00:25:06,243
Moved right into
the breakdance era.
553
00:25:06,287 --> 00:25:07,680
Tried different stuff.
554
00:25:07,723 --> 00:25:09,986
I tried dancing, I tried
like, you know, the fashion,
555
00:25:10,030 --> 00:25:13,860
this and that, and I ended up
being drawn to the music.
556
00:25:13,903 --> 00:25:16,210
MELBOOGIE: My dad got us
a pair of turntables,
557
00:25:16,253 --> 00:25:18,604
not because they wanted us
to DJ or anything,
558
00:25:18,647 --> 00:25:20,954
but he just wanted us
to keep our sticky paws off
559
00:25:20,997 --> 00:25:22,564
of his prized possessions.
560
00:25:22,608 --> 00:25:26,873
And that basically just
developed my love for hip-hop,
561
00:25:26,916 --> 00:25:28,831
and I started listening
to Ron Nelson,
562
00:25:28,875 --> 00:25:33,662
The Fantastic Voyage on CKLN.
563
00:25:33,706 --> 00:25:36,099
FRANKENSTEIN: There was
a kid that lived behind me.
564
00:25:36,143 --> 00:25:37,405
His name was Henderson.
565
00:25:37,448 --> 00:25:39,712
So I knock on Henderson's door
and, you know,
566
00:25:39,755 --> 00:25:41,496
Henderson's parents
were from Jamaica,
567
00:25:41,540 --> 00:25:43,585
and almost every time I'm
walking in the door, like,
568
00:25:43,629 --> 00:25:46,501
music's being played,
like on big, loud speakers.
569
00:25:46,545 --> 00:25:48,068
The first time
I ever heard hip-hop
570
00:25:48,111 --> 00:25:50,374
was in Henderson's home, right?
571
00:25:50,418 --> 00:25:52,594
We're going to school together
and I'm like, "What's that?"
572
00:25:52,638 --> 00:25:54,465
He's like, "You don't
know what that is?"
573
00:25:54,509 --> 00:25:57,338
And he's breaking, so I would
say the first introduction
574
00:25:57,381 --> 00:26:01,211
to the art form is breakdancing,
and to see somebody's body move
575
00:26:01,255 --> 00:26:03,823
in ways that you've
never seen it before.
576
00:26:03,866 --> 00:26:06,956
So let's remember, like,
this stuff is not on television.
577
00:26:07,000 --> 00:26:08,784
There is no YouTube.
578
00:26:08,828 --> 00:26:13,310
If you're not in person
seeing somebody move this way,
579
00:26:13,354 --> 00:26:15,574
you can't even explain it
to anybody else.
580
00:26:15,617 --> 00:26:17,663
And that was my
first introduction to it,
581
00:26:17,706 --> 00:26:18,968
and I've been hooked ever since.
582
00:26:19,012 --> 00:26:21,231
And I think the first time
you get introduced
583
00:26:21,275 --> 00:26:24,321
to one of the art forms,
it has a way of hooking you in.
584
00:26:24,365 --> 00:26:26,759
It's an undeniable thing
that draws you in.
585
00:26:26,802 --> 00:26:29,588
And for me, that's what did it.
586
00:26:29,631 --> 00:26:31,198
SWITCH B: I grew up on
the four elements of hip-hop,
587
00:26:31,241 --> 00:26:33,243
and the four elements
of hip-hop,
588
00:26:33,287 --> 00:26:36,464
to quite Crazy Legs: graffiti
being the black sheep of hip-hop
589
00:26:36,507 --> 00:26:38,118
because it's the least
understood,
590
00:26:38,161 --> 00:26:40,294
DJing being
the loyal child of hip-hop
591
00:26:40,337 --> 00:26:42,122
because it always does its job,
592
00:26:42,165 --> 00:26:45,168
MCing being
the spoiled child of hip-hop
593
00:26:45,212 --> 00:26:47,344
because it's the youngest
and it gets the most attention,
594
00:26:47,388 --> 00:26:49,608
and then my element,
breakdancing,
595
00:26:49,651 --> 00:26:50,826
which is the bastard child
of hip-hop
596
00:26:50,870 --> 00:26:52,698
because there's
no father to its style.
597
00:26:52,741 --> 00:26:54,134
[hip-hop music]
598
00:26:54,177 --> 00:26:55,918
# From the back to the front
599
00:26:55,962 --> 00:26:57,180
# Left to the right
600
00:26:57,224 --> 00:26:59,226
# Hold tight,
Red1's on the mic #
601
00:26:59,269 --> 00:27:00,836
# From the front to the back
602
00:27:00,880 --> 00:27:02,316
# Left to the right
603
00:27:02,359 --> 00:27:04,971
# Hold tight,
Misfit about to rock the mic #
604
00:27:05,014 --> 00:27:07,277
# It's just a soul obligation
605
00:27:07,321 --> 00:27:08,670
# The crunch of my collection
606
00:27:08,714 --> 00:27:10,890
# And poetry is my occupation
607
00:27:10,933 --> 00:27:13,544
# I'm always eager, getting'
through like a cleaver #
608
00:27:13,588 --> 00:27:16,765
# With foresight to bring back
minds that went astray #
609
00:27:16,809 --> 00:27:19,072
# Rather than tackle lyrical
lines, I can make the play #
610
00:27:19,115 --> 00:27:20,900
# So now for crowd
611
00:27:20,943 --> 00:27:23,511
# To compliment
my supplementary angle #
612
00:27:23,554 --> 00:27:26,427
# Tangled up
Never ever had above minds #
613
00:27:26,470 --> 00:27:29,473
# Precipitous justice
it's always brought to my mic #
614
00:27:29,517 --> 00:27:31,737
# If I was in the tease,
so it's a must #
615
00:27:31,780 --> 00:27:33,869
# I come full fledged
and never flimsy #
616
00:27:33,913 --> 00:27:35,697
# With all the power
I possess #
617
00:27:35,741 --> 00:27:37,699
# There's no need
for exponents #
618
00:27:37,743 --> 00:27:40,702
# Movin' the earth with my
rhyme like plate tectonics #
619
00:27:40,746 --> 00:27:42,051
# Oh, we shift
620
00:27:42,095 --> 00:27:43,705
# Better make it skirt
you will be get #
621
00:27:43,749 --> 00:27:45,794
# Permanently eclipsed
from Mars #
622
00:27:45,838 --> 00:27:48,710
# Super entity
and that means calamity
623
00:27:48,754 --> 00:27:52,192
is destined
to fall on thee. #
624
00:27:54,194 --> 00:27:56,109
FRANKENSTEIN: If you're
passionate about something,
625
00:27:56,152 --> 00:28:00,243
your pursuit of knowledge
or seeking it is there, okay?
626
00:28:00,287 --> 00:28:01,636
Now, you can't
find it in the libraries.
627
00:28:01,680 --> 00:28:03,377
You can't find this anywhere.
628
00:28:03,420 --> 00:28:05,074
JAZZY GANNON: Obviously
there was no commercial radio.
629
00:28:05,118 --> 00:28:07,120
College radio was a thing.
630
00:28:07,163 --> 00:28:10,819
CIUT, CKLN.
631
00:28:10,863 --> 00:28:12,560
You gotta give respect
to Ron Nelson
632
00:28:12,603 --> 00:28:16,607
because he was
the pioneer to me.
633
00:28:16,651 --> 00:28:20,655
Not only did he have the
number one shows for hip-hop,
634
00:28:20,699 --> 00:28:23,136
but he was
a promoter of hip-hop.
635
00:28:23,179 --> 00:28:25,747
RON: Roxanne Shant�
is in the place!
636
00:28:25,791 --> 00:28:28,271
And she's gonna tear it up
in a minute, alright?
637
00:28:28,315 --> 00:28:30,534
ROXANNE: # Let you know
that Shant�'s the best. #
638
00:28:30,578 --> 00:28:33,363
# Top MC, that's who I am.
639
00:28:33,407 --> 00:28:36,149
# Let's get reggae,
I don't give a damn. #
640
00:28:36,192 --> 00:28:38,020
SPADE: Back then, to be a DJ,
641
00:28:38,064 --> 00:28:39,587
you made your name
breaking records.
642
00:28:39,630 --> 00:28:41,371
"I'm the first one
to drop this record,"
643
00:28:41,415 --> 00:28:42,764
and that's how
you made a name.
644
00:28:42,808 --> 00:28:45,201
And Ron was the guy who was
dropping new records
645
00:28:45,245 --> 00:28:46,376
before anybody, right?
646
00:28:46,420 --> 00:28:48,335
So anybody who
went down to New York,
647
00:28:48,378 --> 00:28:49,902
you came back with stuff;
648
00:28:49,945 --> 00:28:52,818
you'd go right to Ron and
he'd break it on air for you.
649
00:28:52,861 --> 00:28:56,038
Like, he's a godfather
in the sense that he's the one
650
00:28:56,082 --> 00:28:58,388
with the vision
that's seen us going on
651
00:28:58,432 --> 00:28:59,694
and taking this to radio.
652
00:28:59,738 --> 00:29:02,218
He's like our red alert.
[laughs]
653
00:29:02,262 --> 00:29:03,872
RON: [on radio] ...it's
definitely live this year
654
00:29:03,916 --> 00:29:05,178
more than any other year,
655
00:29:05,221 --> 00:29:07,006
and it's good to see
the Canadian artists
656
00:29:07,049 --> 00:29:08,790
putting themselves on the map.
657
00:29:08,834 --> 00:29:12,141
"Elements of Style,"
that's gonna be a hit.
658
00:29:12,185 --> 00:29:13,664
I bet you any money
it's gonna be a hit,
659
00:29:13,708 --> 00:29:15,797
and that's on
the compilation record
660
00:29:15,841 --> 00:29:18,234
by Beat Factory Productions
and Streetbeat.
661
00:29:18,278 --> 00:29:20,323
Rumble & Strong's work
are in there
662
00:29:20,367 --> 00:29:22,935
as well as Street, uh--
663
00:29:22,978 --> 00:29:24,937
Streetbeat's stuff's
on the B side.
664
00:29:24,980 --> 00:29:26,939
What's this?
Toronto is on wax.
665
00:29:26,982 --> 00:29:29,332
Yeah, we know it, and it's
only gonna get better.
666
00:29:29,376 --> 00:29:31,857
The new Kenny Crush[?]
on its way down...
667
00:29:31,900 --> 00:29:35,382
#
668
00:29:35,425 --> 00:29:38,733
#
669
00:29:38,777 --> 00:29:42,258
#
670
00:29:42,302 --> 00:29:44,565
#
671
00:29:44,608 --> 00:29:48,351
RON: The landscape
for Toronto urban radio
672
00:29:48,395 --> 00:29:51,964
at the time was there really
was no Canadian urban radio.
673
00:29:52,007 --> 00:29:55,445
WBLK from Buffalo
was our urban radio.
674
00:29:55,489 --> 00:29:58,057
We loved it.
We couldn't get enough of WBLK.
675
00:29:58,100 --> 00:30:00,233
The only problem was it
was American, not Canadian.
676
00:30:00,276 --> 00:30:03,932
They didn't care about
our identity, our artists,
677
00:30:03,976 --> 00:30:07,066
you know, our movement.
678
00:30:07,109 --> 00:30:09,590
It was kind of a nice thing
679
00:30:09,633 --> 00:30:12,419
when a radio station came along.
680
00:30:12,462 --> 00:30:15,291
As tiny a signal as it had,
it didn't really matter,
681
00:30:15,335 --> 00:30:18,120
but for the first time
it created an umbrella
682
00:30:18,164 --> 00:30:20,731
for people to meet,
for people to connect.
683
00:30:20,775 --> 00:30:22,472
MAESTRO FRESH WES: That was
my very first place
684
00:30:22,516 --> 00:30:24,953
where I had my interview,
I never-- and he said, like,
685
00:30:24,997 --> 00:30:28,478
"Yo, man, that's Melody MC,"
because that's my old rap name.
686
00:30:28,522 --> 00:30:31,873
"Melody MC, man,
he's 15 and damn, he's good."
687
00:30:31,917 --> 00:30:33,266
And I never forgot that.
688
00:30:33,309 --> 00:30:34,833
Up till now,
I still remember that.
689
00:30:34,876 --> 00:30:36,835
The real, true maestro,
690
00:30:36,878 --> 00:30:41,709
orchestrating everything
out of CKLN 88.1.
691
00:30:41,752 --> 00:30:44,059
RON: I couldn't get enough
of that urban music.
692
00:30:44,103 --> 00:30:45,800
Didn't wait on distribution.
693
00:30:45,844 --> 00:30:47,236
Didn't wait on
the radio station.
694
00:30:47,280 --> 00:30:49,630
At the radio station,
you have a record library.
695
00:30:49,673 --> 00:30:51,632
It's a big room full of records.
696
00:30:51,675 --> 00:30:55,244
They had a few things
from Run DMC and Whodini,
697
00:30:55,288 --> 00:30:58,204
and a lot of the stuff was
really weird that I didn't like.
698
00:30:58,247 --> 00:31:01,337
If you wanted to
really please the people,
699
00:31:01,381 --> 00:31:03,383
you gotta go out
and get your own shit.
700
00:31:03,426 --> 00:31:05,907
FRANKENSTEIN: And now, you can't
just go to a record store
701
00:31:05,951 --> 00:31:08,344
in Toronto and pick up
Rakim's record.
702
00:31:08,388 --> 00:31:09,737
They don't have it.
703
00:31:09,780 --> 00:31:11,391
They don't even know
what you're talking about.
704
00:31:11,434 --> 00:31:13,567
SPADE: Those top-notch record
stores weren't thinking hip-hop.
705
00:31:13,610 --> 00:31:15,438
The music industry, period,
wasn't thinking hip-hop.
706
00:31:15,482 --> 00:31:16,831
They thought it was a fad.
707
00:31:16,875 --> 00:31:18,615
They thought, "Next year
this is gonna be gone."
708
00:31:18,659 --> 00:31:20,487
DJX: You'd have people
going to Buffalo
709
00:31:20,530 --> 00:31:22,924
because there were some
record distributors in Buffalo.
710
00:31:22,968 --> 00:31:25,187
You'd have people
travelling to New York City.
711
00:31:25,231 --> 00:31:28,016
RON: The whole thing
about accessing music
712
00:31:28,060 --> 00:31:30,584
that we heard on
the radio in Canada
713
00:31:30,627 --> 00:31:33,021
was a whole
different level of difficulty
714
00:31:33,065 --> 00:31:35,589
than it was for
American record stores
715
00:31:35,632 --> 00:31:37,896
to get those same
pieces of vinyl.
716
00:31:37,939 --> 00:31:39,201
So we had to go through
a lot more trouble
717
00:31:39,245 --> 00:31:41,073
and wait a lot more as DJs,
718
00:31:41,116 --> 00:31:43,989
and travel a lot more
to find those record stores.
719
00:31:44,032 --> 00:31:45,425
DJ: How many records?
720
00:31:45,468 --> 00:31:49,777
I guess about 2,500 to 3,000.
721
00:31:49,820 --> 00:31:52,084
INTERVIEWER: And when
you don't get records
722
00:31:52,127 --> 00:31:54,303
from the record company,
where do you go to get records?
723
00:31:54,347 --> 00:31:56,349
DJ: Usually Play De.
724
00:31:56,392 --> 00:31:59,830
They've got the best selection,
best hip-hop selection.
725
00:31:59,874 --> 00:32:03,182
EUGENE: The DJs in the store
were into hip-hop.
726
00:32:03,225 --> 00:32:06,272
They say, "This is good.
We should bring so-and-so."
727
00:32:06,315 --> 00:32:07,316
"Do it."
728
00:32:07,360 --> 00:32:10,145
#
729
00:32:10,189 --> 00:32:13,018
AKI: That propelled him
to another level.
730
00:32:13,061 --> 00:32:16,151
Just word of mouth saying,
"Hey, Play De Record has this,
731
00:32:16,195 --> 00:32:18,327
"Play De Record has that."
732
00:32:18,371 --> 00:32:20,199
DJ POWER: I remember
it being a place where
733
00:32:20,242 --> 00:32:21,852
I got all my records,
734
00:32:21,896 --> 00:32:25,769
not only for the radio show
but for clubs and DJ bookings.
735
00:32:25,813 --> 00:32:28,598
I mean, that was
the place where I went
736
00:32:28,642 --> 00:32:31,210
to get everything for the week.
737
00:32:31,253 --> 00:32:32,994
KARDINAL OFFISHALL: My mom
was never the type
738
00:32:33,038 --> 00:32:36,128
to give an allowance,
but she used to give me like
739
00:32:36,171 --> 00:32:39,000
$20 a week for me
to go and buy records
740
00:32:39,044 --> 00:32:40,654
because she knew how much
that I loved hip-hop.
741
00:32:40,697 --> 00:32:42,786
So I remember,
you know, grabbing
742
00:32:42,830 --> 00:32:46,007
The Beatnuts and Pharcyde
and, you know,
743
00:32:46,051 --> 00:32:48,662
all the other stuff
that was out at that time.
744
00:32:48,705 --> 00:32:51,186
Like, that was actually also
something that inspired us
745
00:32:51,230 --> 00:32:52,274
because we were like,
746
00:32:52,318 --> 00:32:54,233
yo, that's who
we wanted to be like.
747
00:32:54,276 --> 00:32:56,713
DJ DOPEY: And bringing
the stuff that every, you know,
748
00:32:56,757 --> 00:33:01,109
popular DJ was playing,
I think really had that role
749
00:33:01,153 --> 00:33:05,853
in being able to shape Toronto's
scene and strengthen it,
750
00:33:05,896 --> 00:33:09,030
and actually
place us on the map.
751
00:33:09,074 --> 00:33:11,554
EUGENE: And that's
how the hip-hop
752
00:33:11,598 --> 00:33:13,687
and the electronic music
753
00:33:13,730 --> 00:33:16,298
were going together,
and it was all underground.
754
00:33:16,342 --> 00:33:18,822
NICK: It became expensive to
buy records because, you know,
755
00:33:18,866 --> 00:33:21,086
you're buying house and you're
buying hip-hop at the same time,
756
00:33:21,129 --> 00:33:23,653
but it was just so much of both.
757
00:33:23,697 --> 00:33:24,915
And everything was there.
758
00:33:24,959 --> 00:33:26,700
Like, you can get
everything there.
759
00:33:26,743 --> 00:33:28,354
LINDO P: So, as
a reggae selector,
760
00:33:28,397 --> 00:33:31,444
you'd just go to
the reggae record stores.
761
00:33:31,487 --> 00:33:32,575
You know what I mean?
762
00:33:32,619 --> 00:33:34,621
Try to get as much songs
as you can.
763
00:33:34,664 --> 00:33:36,753
But everybody's going there,
so you miss out.
764
00:33:36,797 --> 00:33:39,234
Now you miss out,
you don't have the songs,
765
00:33:39,278 --> 00:33:42,020
you need to mash up the place--
where is the record now?
766
00:33:42,063 --> 00:33:43,847
"Just go to
Play De Record, man!"
767
00:33:43,891 --> 00:33:44,935
"Why?"
768
00:33:44,979 --> 00:33:47,025
"Just go.
They have reggae, too."
769
00:33:47,068 --> 00:33:49,244
And you go there and,
there and behold, bro,
770
00:33:49,288 --> 00:33:51,290
there's a shop up, bro.
You know what I'm saying?
771
00:33:51,333 --> 00:33:52,552
It wasn't so much.
772
00:33:52,595 --> 00:33:54,206
You know, that two
little, small racks.
773
00:33:54,249 --> 00:33:56,077
It was maybe like that of 45s.
774
00:33:56,121 --> 00:33:57,339
You know what I mean?
775
00:33:57,383 --> 00:33:58,993
And a sprinkle of 12-inches
here and there.
776
00:33:59,037 --> 00:34:00,429
But... they were there!
777
00:34:00,473 --> 00:34:02,083
[laughs]
Know what I mean?
778
00:34:02,127 --> 00:34:04,607
DENISE: It had really good music
that was well-curated,
779
00:34:04,651 --> 00:34:07,871
and people who knew about that
music and who could be like,
780
00:34:07,915 --> 00:34:10,222
"Oh, you're into this?
Check this out."
781
00:34:10,265 --> 00:34:11,614
AKI: That was
the difference between,
782
00:34:11,658 --> 00:34:14,704
you know, going to
just a regular record store
783
00:34:14,748 --> 00:34:16,837
and Play De Record.
And they had good stuff, right?
784
00:34:16,880 --> 00:34:19,144
They had local DJs
that knew what they're doing
785
00:34:19,187 --> 00:34:20,536
working there.
786
00:34:20,580 --> 00:34:22,799
EUGENE: One thing
I looked for is, like,
787
00:34:22,843 --> 00:34:27,282
young guys who's hungry,
who love music,
788
00:34:27,326 --> 00:34:32,070
and probably will do
anything for music.
789
00:34:32,113 --> 00:34:34,159
PETER: I went in
a couple of times,
790
00:34:34,202 --> 00:34:36,465
looked around
and saw what he had.
791
00:34:36,509 --> 00:34:38,554
I said,
"I would love to work here."
792
00:34:38,598 --> 00:34:42,080
And he said, "Yeah, sure."
793
00:34:42,123 --> 00:34:43,994
MARCUS: Then I went
over to Eugene's,
794
00:34:44,038 --> 00:34:46,606
I played a record and asked
him if I could do co-op.
795
00:34:46,649 --> 00:34:48,390
And at the time,
he was kind of like,
796
00:34:48,434 --> 00:34:50,000
"I don't need anyone else,"
you know?
797
00:34:50,044 --> 00:34:53,700
And I was like, "It's free,"
and he was like, "Okay!"
798
00:34:53,743 --> 00:34:56,485
JUG-E: For class, they actually
made us write out a proposal
799
00:34:56,529 --> 00:34:59,401
for why we should
be able to do it, you know,
800
00:34:59,445 --> 00:35:02,404
why we think we're suitable to
do co-op in your establishment.
801
00:35:02,448 --> 00:35:05,320
And I walked in there
with all this thing in my mind.
802
00:35:05,364 --> 00:35:06,843
I said, "Excuse me, sir,
803
00:35:06,887 --> 00:35:10,020
"can I please do my co-op
in your store?"
804
00:35:10,064 --> 00:35:12,675
And Eugene looked at me
and he said,
805
00:35:12,719 --> 00:35:14,851
"Okay."
[laughs]
806
00:35:14,895 --> 00:35:16,549
DAVE: Some people,
they got their job there
807
00:35:16,592 --> 00:35:18,638
because they were big, top DJs.
808
00:35:18,681 --> 00:35:20,292
People would come
follow them at parties
809
00:35:20,335 --> 00:35:22,120
and come buy records off them.
810
00:35:22,163 --> 00:35:25,601
Other people ended up coming
as, like, co-op students,
811
00:35:25,645 --> 00:35:30,693
and I just came
out of being a customer.
812
00:35:30,737 --> 00:35:32,521
SHAMS: They said,
"Hey, why don't you come by?
813
00:35:32,565 --> 00:35:34,393
"And, you know,
Eugene wants to talk to you."
814
00:35:34,436 --> 00:35:37,135
And so Eugene talked to me
and said, "Hey, you know,
815
00:35:37,178 --> 00:35:40,007
"it would be nice if you could,
you know, work here."
816
00:35:40,050 --> 00:35:43,358
#
817
00:35:43,402 --> 00:35:45,795
SHAMS: They all shop here,
all the top DJs,
818
00:35:45,839 --> 00:35:48,320
like Chris Sheppard, Hedley,
819
00:35:48,363 --> 00:35:50,235
Wayne Williams, Mike Devine,
820
00:35:50,278 --> 00:35:54,152
Dr. Know, Paul Lopez, DJX.
821
00:35:54,195 --> 00:35:55,718
SHAMS: So, initially
when I started working at
822
00:35:55,762 --> 00:35:57,546
Play De Record, I had an in
823
00:35:57,590 --> 00:35:59,287
to getting what was
gonna be a hit
824
00:35:59,331 --> 00:36:01,246
way before it
even got to the store.
825
00:36:01,289 --> 00:36:03,944
And then a lot of times,
I knew a lot of producers
826
00:36:03,987 --> 00:36:07,077
that would give me their
songs on DAT, like a master,
827
00:36:07,121 --> 00:36:09,341
and they would send it to me
and they'd say, "Here, play it."
828
00:36:09,384 --> 00:36:10,559
It was in their best interest,
829
00:36:10,603 --> 00:36:12,561
so if they were
to give it to me,
830
00:36:12,605 --> 00:36:14,911
I would break it on radio,
to the clubs,
831
00:36:14,955 --> 00:36:16,783
so that when
the record came out,
832
00:36:16,826 --> 00:36:19,916
it would sell out
within seconds.
833
00:36:19,960 --> 00:36:21,179
JUG-E: Record bitch!
834
00:36:21,222 --> 00:36:22,702
That was my original position.
835
00:36:22,745 --> 00:36:26,009
Put away vinyl,
label vinyl, price vinyl.
836
00:36:26,053 --> 00:36:28,838
Write those little stupid signs
that you guys used to steal,
837
00:36:28,882 --> 00:36:32,755
just rip off and throw it--
that was my job, originally.
838
00:36:32,799 --> 00:36:37,020
I began to see some
of the best DJs in the city,
839
00:36:37,064 --> 00:36:39,458
how they were
shopping for vinyl,
840
00:36:39,501 --> 00:36:41,764
how they were
listening to vinyl,
841
00:36:41,808 --> 00:36:45,246
what was making them
buy a piece of vinyl,
842
00:36:45,290 --> 00:36:48,336
and I started to really become
a student of the game
843
00:36:48,380 --> 00:36:51,383
and watch--
I mean, this is Toronto.
844
00:36:51,426 --> 00:36:54,342
We have a million
great DJs here.
845
00:36:54,386 --> 00:36:59,652
Dave Cooper, Jason Palma,
Medicine Muffin, everybody,
846
00:36:59,695 --> 00:37:02,263
and these are the people
that were just on staff alone.
847
00:37:02,307 --> 00:37:03,743
Kenny Glasgow.
848
00:37:03,786 --> 00:37:06,267
Like, people were there,
like the best of the best.
849
00:37:06,311 --> 00:37:08,313
JASON: By that time,
I had been coming to Play De
850
00:37:08,356 --> 00:37:10,924
for a few years and I had become
really friendly with Eugene,
851
00:37:10,967 --> 00:37:14,232
and Peter and Tyrone and Aki,
and I was starting to DJ
852
00:37:14,275 --> 00:37:17,278
and I was starting to make my
name in the underground scene.
853
00:37:17,322 --> 00:37:19,498
Aki went to bat for me and said,
"You should get Jason.
854
00:37:19,541 --> 00:37:21,064
"He's pretty knowledgeable."
855
00:37:21,108 --> 00:37:22,501
So then Eugene
asked me and he goes,
856
00:37:22,544 --> 00:37:23,589
"We'll try you out.
857
00:37:23,632 --> 00:37:25,330
"We'll try you out.
A couple days."
858
00:37:25,373 --> 00:37:26,635
INTERVIEWER: A couple days
turned into...?
859
00:37:26,679 --> 00:37:28,594
JASON: Twenty-something years,
I guess, right?
860
00:37:28,637 --> 00:37:30,422
Or longer.
Yeah, it's a long time!
861
00:37:30,465 --> 00:37:32,424
Twenty-something years, yeah.
862
00:37:32,467 --> 00:37:36,602
#
863
00:37:36,645 --> 00:37:38,168
DAVID: And I've told him this,
864
00:37:38,212 --> 00:37:40,606
and I've told lots of people
this, that I think
865
00:37:40,649 --> 00:37:42,390
he has the best ears in
the city, even back then.
866
00:37:42,434 --> 00:37:43,522
DJ GROUCH: He knows
his stuff, man.
867
00:37:43,565 --> 00:37:44,914
Like, that guy knows records.
868
00:37:44,958 --> 00:37:46,873
NICK: He pulled stuff that
was just like, he goes,
869
00:37:46,916 --> 00:37:48,483
"Oh, just take this.
You're gonna like it."
870
00:37:48,527 --> 00:37:49,702
I said, "Okay," and then you
got home and you're just like,
871
00:37:49,745 --> 00:37:51,617
"Shit, this is like,
yeah, crazy."
872
00:37:51,660 --> 00:37:53,619
I mean, his taste
in music was also, like,
873
00:37:53,662 --> 00:37:55,447
"Don't even listen to it,
just buy it."
874
00:37:55,490 --> 00:37:57,927
EUGENE: That guy
studies music every night.
875
00:37:57,971 --> 00:37:59,668
He knows what's going on.
876
00:37:59,712 --> 00:38:01,322
He DJs.
877
00:38:01,366 --> 00:38:06,458
He really brought a lot to
the table, and he's a good DJ.
878
00:38:06,501 --> 00:38:08,764
JASON: And Eugene was smart.
879
00:38:08,808 --> 00:38:11,201
He loved music
but he didn't know everything.
880
00:38:11,245 --> 00:38:13,203
He couldn't know everything.
Nobody can know everything.
881
00:38:13,247 --> 00:38:15,467
But he wanted to get
the people in there
882
00:38:15,510 --> 00:38:17,817
that he knew
other people respected.
883
00:38:17,860 --> 00:38:19,384
JASON: So when
he hired Aki,
884
00:38:19,427 --> 00:38:22,082
he knew Aki knew the young
kids that wanted house.
885
00:38:22,125 --> 00:38:23,910
When he hired Peter and Tyrone,
he knew that.
886
00:38:23,953 --> 00:38:25,955
When he hired Junior,
he knew Junior knew the kids
887
00:38:25,999 --> 00:38:27,479
who wanted hip-hop records.
888
00:38:27,522 --> 00:38:29,219
And then, he saw that I knew
what I was talking about,
889
00:38:29,263 --> 00:38:32,135
he saw that I had a knack
for showing kids records
890
00:38:32,179 --> 00:38:33,702
and selling records.
891
00:38:33,746 --> 00:38:35,617
Because Eugene had a thing...
[laughs]
892
00:38:35,661 --> 00:38:37,227
He's like, "Okay,
you gotta push records.
893
00:38:37,271 --> 00:38:38,490
"Push 'em!"
894
00:38:38,533 --> 00:38:40,056
Because he wanted to
sell records, right?
895
00:38:40,100 --> 00:38:42,232
Like, Eugene loved the records,
but he loved the business.
896
00:38:42,276 --> 00:38:43,669
You know,
he was trying to make money.
897
00:38:43,712 --> 00:38:45,497
EUGENE: I was pushing--
"Hey, we gotta sell.
898
00:38:45,540 --> 00:38:48,761
"We got 100 of this record
and you're not selling, man!
899
00:38:48,804 --> 00:38:50,980
"I can't pay you guys, man!
900
00:38:51,024 --> 00:38:53,418
"Let's sell, man!"
And then they would go.
901
00:38:53,461 --> 00:38:55,376
JUG-E: Back then, the culture
was a little bit different.
902
00:38:55,420 --> 00:38:57,944
One record could literally
make a difference
903
00:38:57,987 --> 00:39:00,338
in your entire night as a DJ.
904
00:39:00,381 --> 00:39:04,254
That's what my job was, is to
find out what that record is.
905
00:39:04,298 --> 00:39:06,561
SHAMS: Then you have to
listen to somebody play the song
906
00:39:06,605 --> 00:39:08,781
on their phone,
and you'd hear, you know,
907
00:39:08,824 --> 00:39:11,392
just by listening to it,
whether it's good or not, right?
908
00:39:11,436 --> 00:39:12,872
And that's how you'd order.
909
00:39:12,915 --> 00:39:14,874
MARCUS: You know,
on top of ordering,
910
00:39:14,917 --> 00:39:16,745
you'd have to order smart
because, you know,
911
00:39:16,789 --> 00:39:19,269
if I was saying, "We're
gonna move 30 of that,"
912
00:39:19,313 --> 00:39:20,793
and it just sat in the shop,
913
00:39:20,836 --> 00:39:22,403
well, then he's not gonna
trust you anymore.
914
00:39:22,447 --> 00:39:23,709
You had to guess.
915
00:39:23,752 --> 00:39:25,319
"You know what?
I can move 10 of that.
916
00:39:25,363 --> 00:39:26,973
"I can move 20 of that."
917
00:39:27,016 --> 00:39:29,105
DAVE: The people that worked
in the store didn't just, like,
918
00:39:29,149 --> 00:39:31,586
"I focus on this
and anything else is like,
919
00:39:31,630 --> 00:39:33,109
"If I like it,
I'll know about it.
920
00:39:33,153 --> 00:39:34,937
"If I don't,
I don't care about it."
921
00:39:34,981 --> 00:39:37,331
Regardless of what
your speciality was,
922
00:39:37,375 --> 00:39:39,289
you had to know music.
923
00:39:39,333 --> 00:39:41,770
#
924
00:39:41,814 --> 00:39:43,337
EUGENE: But all of us
working together,
925
00:39:43,381 --> 00:39:45,731
especially these guys,
you know, the young,
926
00:39:45,774 --> 00:39:49,909
the youth and them,
they were pushing me, man.
927
00:39:49,952 --> 00:39:51,258
And I was going for it, too,
928
00:39:51,301 --> 00:39:52,825
because I wanted
to succeed, right?
929
00:39:52,868 --> 00:39:54,609
MARCUS: Call it the
Play De Record alumni.
930
00:39:54,653 --> 00:39:57,003
Like, honestly, now,
looking back on it,
931
00:39:57,046 --> 00:39:59,875
so many amazing, talented people
932
00:39:59,919 --> 00:40:03,096
came out of that school,
in a sense.
933
00:40:03,139 --> 00:40:05,315
AKI: You know,
the knowledge that I gained
934
00:40:05,359 --> 00:40:08,144
from working there,
that was my pay, you know?
935
00:40:08,188 --> 00:40:13,280
I mean, Eugene, I owe it all
to Eugene, what I have now,
936
00:40:13,323 --> 00:40:16,239
you know,
as I learned everything
937
00:40:16,283 --> 00:40:19,025
about the record store business
and selling records from him.
938
00:40:19,068 --> 00:40:22,376
So, you know, that was my pay.
939
00:40:22,420 --> 00:40:25,684
#
940
00:40:25,727 --> 00:40:29,252
#
941
00:40:29,296 --> 00:40:32,255
#
942
00:40:34,388 --> 00:40:35,998
RON: There was also, though,
943
00:40:36,042 --> 00:40:39,306
a whole movement
going on in the urban areas,
944
00:40:39,349 --> 00:40:41,526
like in Scarborough,
where we had Mike's Music Shop,
945
00:40:41,569 --> 00:40:45,791
and in Eglinton West, we had,
like, Monica's Records and,
946
00:40:45,834 --> 00:40:49,925
you know, a few others
that pioneered the idea
947
00:40:49,969 --> 00:40:52,232
of you sell more records
948
00:40:52,275 --> 00:40:55,104
if you have a good sound system
in the record store.
949
00:40:55,148 --> 00:40:56,932
It's like you're seeing a DJ.
950
00:40:56,976 --> 00:40:59,674
AKI: Play De Record
had a similar concept
951
00:40:59,718 --> 00:41:01,415
where I would be
playing the records
952
00:41:01,459 --> 00:41:03,417
and the DJs would be
there and say,
953
00:41:03,461 --> 00:41:06,812
"Yeah, that's pretty good."
I had to really know the song,
954
00:41:06,855 --> 00:41:08,857
the breaks,
the best part of the song,
955
00:41:08,901 --> 00:41:11,425
so that I can sell
that music to them, right?
956
00:41:11,469 --> 00:41:15,385
#
957
00:41:15,429 --> 00:41:18,432
#
958
00:41:18,476 --> 00:41:21,696
#
959
00:41:21,740 --> 00:41:23,393
JUG-E: You can hear it
before you see it.
960
00:41:23,437 --> 00:41:25,308
You know, that was the beauty
about Play De Record.
961
00:41:25,352 --> 00:41:27,702
You know, you can hear it
from the street
962
00:41:27,746 --> 00:41:29,704
and you don't really know
where the music is coming from.
963
00:41:29,748 --> 00:41:32,968
DAVE: Whoever was available
and could handle the heat
964
00:41:33,012 --> 00:41:36,711
would be behind the turntables
at the deck and be like, boom,
965
00:41:36,755 --> 00:41:40,541
album cut, boom, 12-inch,
remix of a big song.
966
00:41:40,585 --> 00:41:43,413
#
967
00:41:43,457 --> 00:41:44,545
EUGENE: They played loud,
968
00:41:44,589 --> 00:41:47,330
and when you play it loud...
969
00:41:47,374 --> 00:41:48,549
it sounds better!
970
00:41:48,593 --> 00:41:50,290
[laughs]
Right?
971
00:41:50,333 --> 00:41:52,771
Because I know so many customers
always tell me the same thing.
972
00:41:52,814 --> 00:41:54,599
They say, "Man, this store
played some songs
973
00:41:54,642 --> 00:41:57,297
"and it was so good, man,
but when I got home,
974
00:41:57,340 --> 00:41:58,516
"the songs sound like shit."
975
00:41:58,559 --> 00:41:59,865
[laughs]
976
00:41:59,908 --> 00:42:01,780
But I don't know.
You know what I mean?
977
00:42:01,823 --> 00:42:03,216
[house music]
978
00:42:03,259 --> 00:42:04,957
CHRIS: This is a place
where everybody can come
979
00:42:05,000 --> 00:42:07,612
and have an opportunity
to listen to new beats.
980
00:42:23,018 --> 00:42:24,846
EUGENE: Well, Star Sound
was there at the time,
981
00:42:24,890 --> 00:42:26,587
and Carnival Records, right?
982
00:42:26,631 --> 00:42:29,068
So they were my
competition at that time.
983
00:42:29,111 --> 00:42:31,723
And then,
I think Carnival closed,
984
00:42:31,766 --> 00:42:34,377
and then Star Sound started...
985
00:42:34,421 --> 00:42:37,250
I don't know what happened,
you know?
986
00:42:37,293 --> 00:42:39,687
And then they switched to--
987
00:42:39,731 --> 00:42:42,168
George took it over
and became Traxx.
988
00:42:42,211 --> 00:42:43,822
SFS: There was Play De Record
and Star Sound,
989
00:42:43,865 --> 00:42:46,041
which later became us.
990
00:42:46,085 --> 00:42:49,001
I never worked in Star Sound,
but and I would just, you know,
991
00:42:49,044 --> 00:42:51,046
like every kid, you go hop, hop,
but I only had, really,
992
00:42:51,090 --> 00:42:52,613
I was going downtown.
993
00:42:52,657 --> 00:42:56,095
Going downtown in itself
was an adventure, number one,
994
00:42:56,138 --> 00:42:57,662
because I was never downtown.
995
00:42:57,705 --> 00:43:01,230
And I would just literally
go Carnival, Play De Record,
996
00:43:01,274 --> 00:43:03,624
Star Sound, just bang bang
bang bang bang.
997
00:43:03,668 --> 00:43:05,539
And you're going into this
record store that, like,
998
00:43:05,583 --> 00:43:07,802
all these big dog DJs are there,
and you're like,
999
00:43:07,846 --> 00:43:09,282
"Oh, whoa.
Whoa!
1000
00:43:09,325 --> 00:43:11,197
That's-- oh, wow, okay,
this is what they do!"
1001
00:43:11,240 --> 00:43:13,112
And then you look
at the price tag
1002
00:43:13,155 --> 00:43:15,201
and you're like, "Okay, $7,"
and I'm like,
1003
00:43:15,244 --> 00:43:17,986
"Ah, I need money to get home,
I need to eat something...
1004
00:43:18,030 --> 00:43:19,727
"Okay, I can
take away the eating.
1005
00:43:19,771 --> 00:43:21,424
"But I gotta get home still!"
1006
00:43:21,468 --> 00:43:23,688
And Play De
just became my normal
1007
00:43:23,731 --> 00:43:27,561
because that's where
all my age friends were going,
1008
00:43:27,605 --> 00:43:29,215
because they were cool.
1009
00:43:29,258 --> 00:43:30,477
You know, it was family-owned.
1010
00:43:30,520 --> 00:43:32,174
Big difference.
1011
00:43:32,218 --> 00:43:34,263
Even though Eugene's dad
looked like he wants to
1012
00:43:34,307 --> 00:43:36,309
kill everybody in the store
when you walk in,
1013
00:43:36,352 --> 00:43:38,354
when you get to know them,
super cool.
1014
00:43:38,398 --> 00:43:40,095
You know what I mean?
The mom is super cool.
1015
00:43:40,139 --> 00:43:41,575
Eugene and Donna, amazing.
1016
00:43:41,619 --> 00:43:44,012
But my relationship with Traxx
was because of George,
1017
00:43:44,056 --> 00:43:46,667
who owned Traxx, was part-owner
of Traxx and Shakedown,
1018
00:43:46,711 --> 00:43:50,279
because I'd been using Shakedown
for so long at that point,
1019
00:43:50,323 --> 00:43:52,455
and I was very close
with George.
1020
00:43:52,499 --> 00:43:54,501
PETER: He owned
a rental company,
1021
00:43:54,544 --> 00:43:56,677
Shakedown Sound,
1022
00:43:56,721 --> 00:44:00,202
so a lot of people used to rent
off him for all sorts of stuff,
1023
00:44:00,246 --> 00:44:02,988
whether it was
turntables, mixers,
1024
00:44:03,031 --> 00:44:05,730
and he also used to DJ himself.
1025
00:44:05,773 --> 00:44:08,733
So anyway,
I've known him for a long time.
1026
00:44:08,776 --> 00:44:10,560
TRICKY MOREIRA: On
the right-hand side of me
1027
00:44:10,604 --> 00:44:12,693
is the legend, the owner
of Traxx Records, George.
1028
00:44:12,737 --> 00:44:13,955
What's going on?
1029
00:44:13,999 --> 00:44:15,740
What influenced you
to open up the shop?
1030
00:44:15,783 --> 00:44:18,699
GEORGE: Oh, well,
we got an opportunity to mix
1031
00:44:18,743 --> 00:44:21,136
DJ equipment sales
and records together,
1032
00:44:21,180 --> 00:44:23,791
and we all know every
DJ needs equipment,
1033
00:44:23,835 --> 00:44:27,186
so I guess we, combined
with me and Ahmed over there,
1034
00:44:27,229 --> 00:44:31,277
to open a store that, you know,
we could have equipment,
1035
00:44:31,320 --> 00:44:34,149
where they can do all
their buying in one place.
1036
00:44:34,193 --> 00:44:37,413
DJX: Yeah, so the difference
between George and Eugene,
1037
00:44:37,457 --> 00:44:41,200
I think Eugene was
kind of like your uncle
1038
00:44:41,243 --> 00:44:43,289
or like your older brother.
1039
00:44:43,332 --> 00:44:45,944
George is very, like,
he's very business-oriented.
1040
00:44:45,987 --> 00:44:49,121
Both great guys,
but both very, very different.
1041
00:44:49,164 --> 00:44:50,905
SFS: Biggest heart in the world.
1042
00:44:50,949 --> 00:44:54,692
Would do anything for you
when you're on his side.
1043
00:44:54,735 --> 00:44:57,085
But also the guy that
if he doesn't like what you do
1044
00:44:57,129 --> 00:44:58,913
will tell you you're an idiot,
you're an asshole.
1045
00:44:58,957 --> 00:45:02,351
"What the fuck are you doing?
Get the fuck out of my store."
1046
00:45:02,395 --> 00:45:03,831
But by the same token,
he's that guy,
1047
00:45:03,875 --> 00:45:05,746
if he loves you,
he'll give you the biggest hug
1048
00:45:05,790 --> 00:45:07,487
in the world and make sure
you get that record.
1049
00:45:07,530 --> 00:45:08,793
So put that into a big ball
1050
00:45:08,836 --> 00:45:10,969
and roll it down
the bowling alley,
1051
00:45:11,012 --> 00:45:12,797
and that's George.
1052
00:45:12,840 --> 00:45:15,103
#
1053
00:45:15,147 --> 00:45:16,757
GEORGE: Star Sound
was the only one around.
1054
00:45:16,801 --> 00:45:18,541
He should have never
let Eugene come on board.
1055
00:45:18,585 --> 00:45:19,891
Honestly.
1056
00:45:19,934 --> 00:45:21,240
Like, I mean,
it's just like any competition:
1057
00:45:21,283 --> 00:45:23,459
if you can bury them, bury them.
1058
00:45:23,503 --> 00:45:25,331
DAVID: Star Sound
was having a hard time,
1059
00:45:25,374 --> 00:45:27,202
and he kind of
convinced Star Sound
1060
00:45:27,246 --> 00:45:30,684
to sell them Star Sound.
1061
00:45:30,728 --> 00:45:32,773
GEORGE: He asked me if I was
interested to get involved
1062
00:45:32,817 --> 00:45:34,601
with him in this record store
and I thought, you know,
1063
00:45:34,644 --> 00:45:39,911
"Hand in hand, DJs, records,
audio: perfect mix."
1064
00:45:39,954 --> 00:45:43,392
[techno music]
1065
00:45:43,436 --> 00:45:47,005
# Such a treat,
such a treat... #
1066
00:45:47,048 --> 00:45:49,921
# Such a treat, such a treat!
1067
00:45:49,964 --> 00:45:51,487
#
1068
00:45:51,531 --> 00:45:53,359
RADIO ANNOUNCER: DJs,
get on the right track
1069
00:45:53,402 --> 00:45:55,056
with Traxx!
1070
00:45:55,100 --> 00:45:59,147
Traxx, Canada's largest dance
music and DJ equipment emporium.
1071
00:46:01,497 --> 00:46:04,457
GEORGE: Well, we took
Peter and Tyrone from Play De,
1072
00:46:04,500 --> 00:46:06,764
so that was a big thing
for us at the beginning.
1073
00:46:06,807 --> 00:46:08,200
Getting Peter
and Tyrone was big.
1074
00:46:08,243 --> 00:46:09,679
SHAMS: Overnight it happened.
1075
00:46:09,723 --> 00:46:11,290
We tell Eugene, you know,
"We're going over.
1076
00:46:11,333 --> 00:46:12,726
"We're leaving.
1077
00:46:12,770 --> 00:46:14,684
"We gotta go to the store,
Traxx, and we're going."
1078
00:46:14,728 --> 00:46:17,078
Obviously Eugene was sad.
1079
00:46:17,122 --> 00:46:20,734
EUGENE: When George came out,
he took Peter
1080
00:46:20,778 --> 00:46:22,518
to his store,
so, cool, alright.
1081
00:46:22,562 --> 00:46:24,216
PETER: You know, and it was
nothing against Eugene
1082
00:46:24,259 --> 00:46:25,434
or anything.
1083
00:46:25,478 --> 00:46:27,175
I just needed to change.
1084
00:46:27,219 --> 00:46:29,525
GEORGE: But they were gonna
basically run my store, right?
1085
00:46:29,569 --> 00:46:31,614
So they were gonna be
like management.
1086
00:46:31,658 --> 00:46:34,182
So they had control
of what they ordered,
1087
00:46:34,226 --> 00:46:35,793
and I think they liked that.
1088
00:46:35,836 --> 00:46:37,446
DJ MATT C: And this is
where the politics
1089
00:46:37,490 --> 00:46:40,406
of the record stores
got very interesting.
1090
00:46:40,449 --> 00:46:42,974
DJ MATT C: You had Shams
down at Play De Record,
1091
00:46:43,017 --> 00:46:45,324
and then you had Peter
and Tyrone up the street
1092
00:46:45,367 --> 00:46:47,195
doing the ordering at Traxx.
1093
00:46:47,239 --> 00:46:50,416
The three of them happened to be
these incredible DJs
1094
00:46:50,459 --> 00:46:53,462
that had a DJ crew
called Peter, Tyrone & Shams.
1095
00:46:53,506 --> 00:46:56,291
If they wanted,
they could theoretically
1096
00:46:56,335 --> 00:46:59,077
bring in enough records
for each of them
1097
00:46:59,120 --> 00:47:02,515
to have a copy and no one else
in the city to have a copy.
1098
00:47:02,558 --> 00:47:06,693
This became a very
frustrating situation for me,
1099
00:47:06,736 --> 00:47:10,262
though Eugene would,
in many cases,
1100
00:47:10,305 --> 00:47:12,177
put his foot down to make
sure that I was getting
1101
00:47:12,220 --> 00:47:13,613
what I wanted.
1102
00:47:13,656 --> 00:47:15,136
EUGENE: I wasn't a DJ.
1103
00:47:15,180 --> 00:47:18,487
I wanted to get
the music out there.
1104
00:47:18,531 --> 00:47:20,881
I played no politics in it,
you know?
1105
00:47:20,925 --> 00:47:24,493
If I get a few records, I will
hold it for maybe Chris Sheppard
1106
00:47:24,537 --> 00:47:27,148
and Hedley for their
radio shows, you know?
1107
00:47:27,192 --> 00:47:29,716
Because if those guys play it,
1108
00:47:29,759 --> 00:47:31,631
people like it;
I'm gonna sell more.
1109
00:47:31,674 --> 00:47:33,589
CHRIS: [on radio] It's
Chris Sheppard on your radio,
1110
00:47:33,633 --> 00:47:35,591
feeling alright!
1111
00:47:35,635 --> 00:47:37,506
SFS: They have to be
taken care of first.
1112
00:47:37,550 --> 00:47:40,118
It would make no sense for 15
copies of an exclusive record
1113
00:47:40,161 --> 00:47:43,164
to come in and you're giving it
to the "basement DJs,"
1114
00:47:43,208 --> 00:47:45,906
and then the record just sits
and dies till the next week;
1115
00:47:45,950 --> 00:47:47,777
you gotta wait another week
till it comes in, right?
1116
00:47:47,821 --> 00:47:50,128
So, we had to
take care of the big dogs.
1117
00:47:50,171 --> 00:47:51,477
It's part of it.
1118
00:47:51,520 --> 00:47:52,695
That's the game.
1119
00:47:52,739 --> 00:47:54,045
EUGENE: But I don't know.
1120
00:47:54,088 --> 00:47:57,439
When I think back,
if you had the record only,
1121
00:47:57,483 --> 00:47:59,964
you're probably,
you know, the king, right?
1122
00:48:00,007 --> 00:48:01,879
PETER: You get to keep
everything because you need
1123
00:48:01,922 --> 00:48:03,402
to see what to reorder.
1124
00:48:03,445 --> 00:48:06,796
You would only order one,
to sample it,
1125
00:48:06,840 --> 00:48:10,017
to see if you need to
reorder some of them
1126
00:48:10,061 --> 00:48:11,453
for the following week.
1127
00:48:11,497 --> 00:48:12,715
GEORGE: They were saying,
1128
00:48:12,759 --> 00:48:13,803
"Oh, we didn't know
if the record was good."
1129
00:48:13,847 --> 00:48:15,066
But they knew
the record was good.
1130
00:48:15,109 --> 00:48:16,328
They just didn't want
anybody to have it.
1131
00:48:16,371 --> 00:48:18,069
They wanted to be
the first guys to play it.
1132
00:48:18,112 --> 00:48:19,505
You know, we had little
arguments here and there
1133
00:48:19,548 --> 00:48:21,594
with the staff with that shit.
1134
00:48:21,637 --> 00:48:23,726
JASON: Peter and Tyrone
left and Traxx opened.
1135
00:48:23,770 --> 00:48:26,512
Traxx was Star Sound,
turned into Traxx.
1136
00:48:26,555 --> 00:48:28,427
George bought it,
and then there was a price war.
1137
00:48:28,470 --> 00:48:30,690
GEORGE: He was a tough guy, too.
He was...
1138
00:48:30,733 --> 00:48:32,997
He was very competitive also.
1139
00:48:33,040 --> 00:48:34,781
EUGENE: We went down
a little bit in price
1140
00:48:34,824 --> 00:48:37,523
because we're behind
a store, man!
1141
00:48:37,566 --> 00:48:39,960
Who's gonna find us?
1142
00:48:40,004 --> 00:48:41,875
GEORGE: I guess
if you own the building,
1143
00:48:41,919 --> 00:48:44,965
like he supposedly did, that's
just I don't know for facts,
1144
00:48:45,009 --> 00:48:46,532
but you can get away with that.
1145
00:48:46,575 --> 00:48:48,969
But if you're giving 15% off,
then a dollar off,
1146
00:48:49,013 --> 00:48:50,884
after a while
all that shit adds up.
1147
00:48:50,928 --> 00:48:52,973
You're only making,
like, 2 bucks a record.
1148
00:48:53,017 --> 00:48:55,106
JASON: Not only were
the records $6.79,
1149
00:48:55,149 --> 00:48:56,672
but everybody wanted a discount.
1150
00:48:56,716 --> 00:48:58,109
Everybody thought
they should get a discount.
1151
00:48:58,152 --> 00:48:59,937
And it goes to the point
where Eugene is like,
1152
00:48:59,980 --> 00:49:02,504
"I can't because
it's already $6.50 or $6.79."
1153
00:49:02,548 --> 00:49:03,679
Like, it was crazy.
1154
00:49:03,723 --> 00:49:05,420
There was loyal customers
to both shops,
1155
00:49:05,464 --> 00:49:06,856
but at the end of the day,
1156
00:49:06,900 --> 00:49:09,729
everybody just wanted
the damn records.
1157
00:49:09,772 --> 00:49:13,515
DJX: Play De Record and Traxx
were very much neck-and-neck.
1158
00:49:13,559 --> 00:49:15,082
SFS: Keep in mind,
you're talking about, you know,
1159
00:49:15,126 --> 00:49:17,824
a Starbucks being
right next to a Tim Hortons.
1160
00:49:17,867 --> 00:49:19,869
They were literal walking
distance from each other,
1161
00:49:19,913 --> 00:49:22,002
on the same street,
on the same side of the street.
1162
00:49:22,046 --> 00:49:24,178
DJ Power: They were right
up the street so, I mean,
1163
00:49:24,222 --> 00:49:26,180
you'd go to one,
then you'd go to the other.
1164
00:49:26,224 --> 00:49:27,399
MELBOOGIE: I would
go to Traxx first.
1165
00:49:27,442 --> 00:49:29,009
That was my first stop.
1166
00:49:29,053 --> 00:49:31,055
BASS LINE: I would make the
trek up the street as well, too.
1167
00:49:31,098 --> 00:49:32,839
So, you know,
you'd go to different places,
1168
00:49:32,882 --> 00:49:34,928
but Play De was definitely
a staple for me
1169
00:49:34,972 --> 00:49:36,538
as far as the records
that I buy.
1170
00:49:36,582 --> 00:49:39,019
There's plenty of
red and white bags
1171
00:49:39,063 --> 00:49:41,021
around my parents' house
still to this day!
1172
00:49:41,065 --> 00:49:42,849
DJ DOPEY: Eugene is
obviously closer to, like,
1173
00:49:42,892 --> 00:49:45,112
the actual where I would
get off on the subway.
1174
00:49:45,156 --> 00:49:46,374
DJ GROUCH: Exactly.
1175
00:49:46,418 --> 00:49:48,115
DJ DOPEY: So I would
go to Play De first
1176
00:49:48,159 --> 00:49:49,987
and then walk up to Traxx.
DJ GROUCH: Mm-hm.
1177
00:49:50,030 --> 00:49:52,946
DJ DOPEY: So it was always
like something snarky to say,
1178
00:49:52,990 --> 00:49:54,469
you know?
DJ GROUCH: Yeah, yeah.
1179
00:49:54,513 --> 00:49:56,080
You know, a grudge
in the belly, you know?
1180
00:49:56,123 --> 00:49:57,168
"You don't know about me!"
1181
00:49:57,211 --> 00:49:58,734
DJ DOPEY: Yeah, yeah,
straight up.
1182
00:49:58,778 --> 00:50:01,128
DJ GROUCH: "Back in my
gino days," and all this stuff.
1183
00:50:01,172 --> 00:50:03,652
So you're like, "Okay,
whatever, dude."
1184
00:50:03,696 --> 00:50:05,524
But I like George.
Shoutout to George.
1185
00:50:05,567 --> 00:50:06,960
TRICKY MOREIRA: Respect to
George and Ahmed
1186
00:50:07,004 --> 00:50:08,527
for opening up Traxx.
1187
00:50:08,570 --> 00:50:10,616
Another thing is they have
a wide selection of DJ tapes.
1188
00:50:10,659 --> 00:50:13,010
Included in there is my tape,
Tricky Moreira,
1189
00:50:13,053 --> 00:50:16,535
and it's a Dance Nation version.
Pick it up at Traxx Records.
1190
00:50:16,578 --> 00:50:20,321
JASON: So, Play De is
obviously known for records,
1191
00:50:20,365 --> 00:50:22,584
and for 12-inch singles, etc.
1192
00:50:22,628 --> 00:50:25,239
Funk, house, hip-hop.
1193
00:50:25,283 --> 00:50:28,242
But what people might not know
about Play De Record
1194
00:50:28,286 --> 00:50:29,635
was the mixtape era.
1195
00:50:29,678 --> 00:50:32,899
#
1196
00:50:32,942 --> 00:50:35,554
#
1197
00:50:35,597 --> 00:50:38,513
JUG-E: That was
a huge part of our revenue.
1198
00:50:38,557 --> 00:50:40,602
After you get past
the porn and everything,
1199
00:50:40,646 --> 00:50:43,953
the first thing you see
is the mixtape wall.
1200
00:50:43,997 --> 00:50:46,782
DAVE: Those mixtapes were, like,
the first time you heard stuff,
1201
00:50:46,826 --> 00:50:50,090
heard music, heard verses,
heard of artists.
1202
00:50:50,134 --> 00:50:51,657
DENISE: They'd be
a calling card.
1203
00:50:51,700 --> 00:50:54,616
DJs would create mixtapes to
showcase the kind of sounds
1204
00:50:54,660 --> 00:50:56,531
they'd play and how
they mixed them.
1205
00:50:56,575 --> 00:51:01,536
RUSSELL: I would buy Jason Palma
cassettes, JoJo Flores.
1206
00:51:01,580 --> 00:51:04,757
I would buy drum and bass CDs
and mixtapes from there.
1207
00:51:04,800 --> 00:51:06,454
DJ MENSA: Like, I had
Neil Armstrong from New York.
1208
00:51:06,498 --> 00:51:08,456
He was like, "I need to
go to Play De Record,"
1209
00:51:08,500 --> 00:51:10,284
because he needed to break off
Eugene with some mixtapes.
1210
00:51:10,328 --> 00:51:12,286
If you don't have your mixtapes
at Play De,
1211
00:51:12,330 --> 00:51:14,114
you're not hitting
your target audience.
1212
00:51:14,158 --> 00:51:15,420
NICK: I did a mixtape
and he goes,
1213
00:51:15,463 --> 00:51:16,638
"How many copies do you have?"
1214
00:51:16,682 --> 00:51:18,684
I said, "Oh, I got,
I dunno, 30 copies."
1215
00:51:18,727 --> 00:51:20,860
"Okay, give me all 30."
"Oh!" I said, "Okay!"
1216
00:51:20,903 --> 00:51:23,428
So it was like-- and I know
some of the hip-hop guys,
1217
00:51:23,471 --> 00:51:25,430
they were just, like,
selling out the door.
1218
00:51:25,473 --> 00:51:28,433
AGILE: I lent one of my tapes
to a buddy at school
1219
00:51:28,476 --> 00:51:30,913
and he really liked it, and he's
like, "Can you make me a tape?"
1220
00:51:30,957 --> 00:51:33,133
"I've got way too much homework.
I've got too much going on.
1221
00:51:33,177 --> 00:51:34,787
"That's not happening."
He used to cut hair,
1222
00:51:34,830 --> 00:51:37,006
so he always had money,
and he's like, "I'll pay you."
1223
00:51:37,050 --> 00:51:38,965
"Pay me?" He's like,
"Yeah, I'll give you 10 bucks."
1224
00:51:39,008 --> 00:51:41,185
Ten bucks?
That's a new 12-inch!
1225
00:51:41,228 --> 00:51:44,144
So, a 12-inch and lunch!
1226
00:51:44,188 --> 00:51:47,278
You know, he loved it,
and then his friends copied it
1227
00:51:47,321 --> 00:51:49,410
and it went around the school.
This was in high school.
1228
00:51:49,454 --> 00:51:51,978
And you know, before I know it,
I'm doing Sweet Sixteens
1229
00:51:52,021 --> 00:51:54,415
and high school dances,
and I kind of just
1230
00:51:54,459 --> 00:51:56,374
stumbled into it as a fan.
1231
00:51:56,417 --> 00:51:59,028
KID KUT: I have all this vinyl,
I want to make a mixtape.
1232
00:51:59,072 --> 00:52:02,423
So, I started trying to
make mixtapes
1233
00:52:02,467 --> 00:52:05,644
for just my friends and myself.
1234
00:52:05,687 --> 00:52:07,080
It's like,
"Yo, listen to my tape!
1235
00:52:07,124 --> 00:52:09,169
"Listen to my demo!
Please listen to my demo."
1236
00:52:09,213 --> 00:52:11,432
You know what I mean?
Got feedback from people.
1237
00:52:11,476 --> 00:52:13,173
The girls liked the R&B.
1238
00:52:13,217 --> 00:52:14,827
"Oh, do you have this song?
Do you have this song?"
1239
00:52:14,870 --> 00:52:17,308
One tape turned
into a whole empire,
1240
00:52:17,351 --> 00:52:19,397
but that's more for the story.
[laughs]
1241
00:52:19,440 --> 00:52:21,877
KID KUT: When I say "baby,"
y'all say "blue!"
1242
00:52:21,921 --> 00:52:25,577
SPIN SUPREME: And I did it on
a Victoria Day long weekend.
1243
00:52:25,620 --> 00:52:28,493
That was the weekend that
you wanted to get mixtapes
1244
00:52:28,536 --> 00:52:31,670
in people's hands because
it was like the official start
1245
00:52:31,713 --> 00:52:34,455
to the summer,
and this is probably
1246
00:52:34,499 --> 00:52:36,109
what you're gonna bump.
1247
00:52:36,153 --> 00:52:39,460
If you like the mixtape and
you got it on May 24 weekend,
1248
00:52:39,504 --> 00:52:41,680
it was gonna bump all summer.
1249
00:52:41,723 --> 00:52:44,596
I used to distribute to friends,
and then I began,
1250
00:52:44,639 --> 00:52:45,988
like, selling them.
1251
00:52:46,032 --> 00:52:49,775
I knew that, okay,
I needed to get into the spot
1252
00:52:49,818 --> 00:52:51,603
where the big DJs
had their tapes.
1253
00:52:51,646 --> 00:52:54,040
EUGENE: A couple of DJs came in
and approached me and said,
1254
00:52:54,083 --> 00:52:56,347
"Hey, can we sell
some mixtapes?"
1255
00:52:56,390 --> 00:52:58,523
And I was like,
"Okay, sure, why not?
1256
00:52:58,566 --> 00:53:02,831
"It will help boost sales
for the mixtapes
1257
00:53:02,875 --> 00:53:06,966
"and also pay for
the high property taxes."
1258
00:53:07,009 --> 00:53:09,969
And one of those DJs' names
was Mastermind.
1259
00:53:10,012 --> 00:53:12,363
SPIN SUPREME: At the time,
there is a group of DJs
1260
00:53:12,406 --> 00:53:14,278
who are already taste-makers
in the city.
1261
00:53:14,321 --> 00:53:15,844
Mastermind is one of them.
1262
00:53:15,888 --> 00:53:18,020
DJX is the other one.
1263
00:53:18,064 --> 00:53:20,588
And if you're an aspiring DJ,
1264
00:53:20,632 --> 00:53:23,504
you want to be
one of these two guys.
1265
00:53:25,332 --> 00:53:28,248
KID KUT: When it
came to hip-hop,
1266
00:53:28,292 --> 00:53:29,684
there is no competition.
1267
00:53:29,728 --> 00:53:32,818
When it came to hip-hop,
there was Mastermind.
1268
00:53:32,861 --> 00:53:36,648
# 21 years of my life--
21 years of my lifetime... #
1269
00:53:36,691 --> 00:53:38,345
KID KUT: You know what I mean?
1270
00:53:38,389 --> 00:53:43,307
Mastermind laid the pavement
down when it came to hip-hop.
1271
00:53:43,350 --> 00:53:44,917
# Choclair's in the house.
1272
00:53:44,960 --> 00:53:47,615
# 21 years of my lifetime.
1273
00:53:47,659 --> 00:53:49,878
#
1274
00:53:49,922 --> 00:53:53,055
# Yeah, you need to recognize
what you had is lies. #
1275
00:53:53,099 --> 00:53:54,927
# 21 years of pure bullshit
1276
00:53:54,970 --> 00:53:57,146
# It makes me wanna
bang my head off the walls #
1277
00:53:57,190 --> 00:53:59,410
# And do some shit like all
street swarms in the malls #
1278
00:53:59,453 --> 00:54:01,890
# Mentality,
it's not where it should be #
1279
00:54:01,934 --> 00:54:04,589
# When you see red and white
lights break the night skies #
1280
00:54:04,632 --> 00:54:07,026
# Reflection of a mad man
in the tear #
1281
00:54:07,069 --> 00:54:09,158
# Now another brother dies,
another in handcuffs #
1282
00:54:09,202 --> 00:54:11,204
# Mothers' knees
start to buckle up and fall
1283
00:54:11,248 --> 00:54:13,641
when they see their child
outlined in chalk. #
1284
00:54:13,685 --> 00:54:15,817
MAN: There you go.
1285
00:54:15,861 --> 00:54:16,992
The man.
1286
00:54:17,036 --> 00:54:18,994
That's the man.
1287
00:54:19,038 --> 00:54:21,170
MASTERMIND: I was introduced to
hip-hop through breakdancing.
1288
00:54:21,214 --> 00:54:23,521
Saw it downtown at the
Eaton's Centre at a young age.
1289
00:54:23,564 --> 00:54:26,306
I heard somebody
blasting hip-hop,
1290
00:54:26,350 --> 00:54:27,829
breakdance music
at the time I guess
1291
00:54:27,873 --> 00:54:29,440
is what it was known for,
1292
00:54:29,483 --> 00:54:33,052
on his radio, and I was like,
"Yo, where do you get this?
1293
00:54:33,095 --> 00:54:34,140
"Where do you find this?"
1294
00:54:34,183 --> 00:54:36,838
And he told me
about a radio show.
1295
00:54:36,882 --> 00:54:39,754
Saturday afternoons,
1 to 4, on 88.1.
1296
00:54:39,798 --> 00:54:41,930
RON: Mastermind was
just a young kid.
1297
00:54:41,974 --> 00:54:43,671
He used to call
into the radio show,
1298
00:54:43,715 --> 00:54:46,326
and I liked this guy because
he was able to name songs.
1299
00:54:46,370 --> 00:54:48,110
Whenever I quizzed people,
1300
00:54:48,154 --> 00:54:50,461
he would be that guy that would
get all the names of the songs.
1301
00:54:50,504 --> 00:54:51,810
Eventually we developed
a friendship.
1302
00:54:51,853 --> 00:54:53,464
MASTERMIND: I was always
making tapes for people,
1303
00:54:53,507 --> 00:54:54,900
who'd always say,
"Hey, make me a tape.
1304
00:54:54,943 --> 00:54:56,510
"Make me a tape"; so my
girlfriend would get a tape.
1305
00:54:56,554 --> 00:54:58,033
Some of my best friends
would get tapes,
1306
00:54:58,077 --> 00:54:59,905
or they would get dubs of
the tapes that I would make.
1307
00:54:59,948 --> 00:55:01,776
Too Black Guys clothing store,
they were probably
1308
00:55:01,820 --> 00:55:04,562
the first place that I ever
put any tapes for sale.
1309
00:55:04,605 --> 00:55:08,392
They're selling out so quick
at Too Black Guys,
1310
00:55:08,435 --> 00:55:10,524
there's other places
I can start selling them.
1311
00:55:10,568 --> 00:55:12,265
You know,
there's barbershops, there's--
1312
00:55:12,309 --> 00:55:14,093
and then, there's a couple
of record stores,
1313
00:55:14,136 --> 00:55:16,443
Play De Record and Traxx.
1314
00:55:16,487 --> 00:55:19,141
I went and saw Eugene
one fateful day,
1315
00:55:19,185 --> 00:55:21,318
and it kind of blew up
from there.
1316
00:55:21,361 --> 00:55:24,103
EUGENE: He came to our store
and he liked what we were doing,
1317
00:55:24,146 --> 00:55:27,193
and became friends,
and he kind of hooked me up
1318
00:55:27,236 --> 00:55:29,151
with some guys in New York.
1319
00:55:29,195 --> 00:55:32,024
You know, those guys kept me
abreast with some of the music.
1320
00:55:32,067 --> 00:55:34,418
MASTERMIND: He literally
was like, "Yo, sold out.
1321
00:55:34,461 --> 00:55:36,028
"Yo, I need more, I need more."
1322
00:55:36,071 --> 00:55:37,899
And the one advantage
that I had,
1323
00:55:37,943 --> 00:55:40,728
and I think that might
have been above and beyond
1324
00:55:40,772 --> 00:55:43,122
all the other guys,
is I had a radio show.
1325
00:55:43,165 --> 00:55:45,559
ANNOUNCER: [on radio]
The Mastermind Street Jam.
1326
00:55:45,603 --> 00:55:47,518
Str-Street Jam!
1327
00:55:47,561 --> 00:55:50,956
MASTERMIND: And so I used
my radio show to promote
1328
00:55:50,999 --> 00:55:53,654
that I had tapes and where
they were being sold.
1329
00:55:53,698 --> 00:55:57,092
They just started to fly
out of Eugene's store.
1330
00:55:57,136 --> 00:56:01,401
And so, even in hindsight,
the majority, like the most,
1331
00:56:01,445 --> 00:56:05,013
were being sold out
of Play De Record.
1332
00:56:05,057 --> 00:56:06,580
MASTERMIND: We continue
with the freestyles.
1333
00:56:06,624 --> 00:56:09,409
This is part of the
Let's Make a Record Deal series
1334
00:56:09,453 --> 00:56:12,151
that's on the album representing
Scar Town, Scar City,
1335
00:56:12,194 --> 00:56:14,240
Citizen Kane, y'all.
1336
00:56:14,283 --> 00:56:18,418
#
1337
00:56:18,462 --> 00:56:22,117
#
1338
00:56:22,161 --> 00:56:25,773
#
1339
00:56:25,817 --> 00:56:28,515
#
1340
00:56:28,559 --> 00:56:32,389
AGILE: At that point,
Play De was also a ticket spot.
1341
00:56:32,432 --> 00:56:36,871
Any type of event or party
that was happening in the city,
1342
00:56:36,915 --> 00:56:38,482
"Tickets available at..."
1343
00:56:38,525 --> 00:56:40,440
The first place
they would say on any roll,
1344
00:56:40,484 --> 00:56:42,181
any commercial you heard,
the first name you'd always hear
1345
00:56:42,224 --> 00:56:43,443
is "Play De Record."
1346
00:56:43,487 --> 00:56:45,619
It was central.
Everybody knew where it was.
1347
00:56:45,663 --> 00:56:47,969
RON: It didn't matter
if I was doing a reggae show
1348
00:56:48,013 --> 00:56:51,320
or if I was doing a hip-hop show
or if I was just doing a dance,
1349
00:56:51,364 --> 00:56:53,845
if I sold tickets and I put them
on sale with Eugene,
1350
00:56:53,888 --> 00:56:56,500
I would have to go back
to restock that store.
1351
00:56:56,543 --> 00:56:58,893
JONATHAN: It wasn't uncommon
for me to take tickets
1352
00:56:58,937 --> 00:57:00,765
from other stores
and give them to Eugene.
1353
00:57:00,808 --> 00:57:03,855
You know, I'm call Shanti Baba
on Queen Street,
1354
00:57:03,898 --> 00:57:05,465
"How many tickets do you
have left for Erykah Badu?"
1355
00:57:05,509 --> 00:57:06,945
"40, but don't--
people are coming!
1356
00:57:06,988 --> 00:57:08,207
"People are calling, dude!"
1357
00:57:08,250 --> 00:57:10,557
And I'm like,
"I need, like, 30 of them."
1358
00:57:10,601 --> 00:57:12,472
He's like, "Let me guess,
you're giving them to Eugene?"
1359
00:57:12,516 --> 00:57:13,604
I'm like, "Yeah."
1360
00:57:13,647 --> 00:57:15,257
CLICK: Eugene didn't
just make money
1361
00:57:15,301 --> 00:57:17,129
and make a business
out of selling records.
1362
00:57:17,172 --> 00:57:19,784
That's a good part of it,
but the other big part of it
1363
00:57:19,827 --> 00:57:21,655
is selling tickets to parties.
1364
00:57:21,699 --> 00:57:25,529
You have, like, 20, 30,
maybe even 50 promoters
1365
00:57:25,572 --> 00:57:28,619
that were doing parties
all the way from Hamilton
1366
00:57:28,662 --> 00:57:31,839
to Pickering, to Ajax,
to even Whitby, doing parties.
1367
00:57:31,883 --> 00:57:34,538
They're bringing everybody
into this space,
1368
00:57:34,581 --> 00:57:36,714
and from that space
they're buying records.
1369
00:57:36,757 --> 00:57:37,976
But what else are they doing
1370
00:57:38,019 --> 00:57:40,021
when they're
coming in the store?
1371
00:57:40,065 --> 00:57:43,242
If they're not a DJ,
they're buying mixtapes.
1372
00:57:43,285 --> 00:57:46,375
So now you've got all
these regular masses
1373
00:57:46,419 --> 00:57:50,031
coming into a shop to buy
tickets to the regular parties
1374
00:57:50,075 --> 00:57:51,859
they want to go to,
but then while they're there
1375
00:57:51,903 --> 00:57:53,687
they're gonna see,
"Oh, the same DJ
1376
00:57:53,731 --> 00:57:56,081
"that I'm gonna go to
their party has a mixtape,
1377
00:57:56,124 --> 00:57:59,911
"Baby Blue Soundcrew."
Like, that's how it's all
1378
00:57:59,954 --> 00:58:03,436
an ecosystem, and Play De Record
is the hub of it,
1379
00:58:03,480 --> 00:58:05,046
which is crazy.
1380
00:58:05,090 --> 00:58:06,961
RUSSELL: The sounds
and energy and all that
1381
00:58:07,005 --> 00:58:09,007
at Play De Record were,
1382
00:58:09,050 --> 00:58:12,358
it was a distinctly
different energy on a Thursday
1383
00:58:12,401 --> 00:58:14,012
because that's when
all the new records came in.
1384
00:58:14,055 --> 00:58:15,535
EUGENE: The other stores
did Friday,
1385
00:58:15,579 --> 00:58:18,843
but I wanted to
have a jump on them,
1386
00:58:18,886 --> 00:58:22,977
so I decided to try and get
the music on Thursday
1387
00:58:23,021 --> 00:58:25,458
before those guys,
then I have a day.
1388
00:58:25,502 --> 00:58:29,288
And I would go and rush down,
go and pick it up,
1389
00:58:29,331 --> 00:58:31,159
bring it back,
and then I have it before them.
1390
00:58:31,203 --> 00:58:32,552
Then everybody caught on
1391
00:58:32,596 --> 00:58:35,207
and they started
doing it on Thursdays.
1392
00:58:35,250 --> 00:58:39,080
So, that's how Thursdays
became well-known, right?
1393
00:58:39,124 --> 00:58:42,997
#
1394
00:58:43,041 --> 00:58:44,564
AGILE: We learned
that new records came out
1395
00:58:44,608 --> 00:58:46,523
on Thursdays.
1396
00:58:46,566 --> 00:58:50,918
#
1397
00:58:50,962 --> 00:58:54,531
#
1398
00:58:54,574 --> 00:58:56,750
AGILE: Straight in my uniform--
I went to a Catholic school,
1399
00:58:56,794 --> 00:58:58,578
so straight downtown
in my uniform,
1400
00:58:58,622 --> 00:59:01,059
straight to the record store,
straight to Play De.
1401
00:59:01,102 --> 00:59:03,409
MELBOOGIE: When you get out
downtown it's like,
1402
00:59:03,452 --> 00:59:05,193
"Ahh, I'm here!"
1403
00:59:05,237 --> 00:59:08,501
You walk in and, yeah, you
see different faces you know.
1404
00:59:08,545 --> 00:59:10,808
You see people on the come-up.
1405
00:59:10,851 --> 00:59:12,418
You see people
that you want to be.
1406
00:59:12,461 --> 00:59:14,333
SPIN SUPREME: And you knew
what they were there for,
1407
00:59:14,376 --> 00:59:16,727
'cause Thursday was the day.
1408
00:59:16,770 --> 00:59:18,250
JUG-E: You guys
are getting it wrong.
1409
00:59:18,293 --> 00:59:20,557
Thursday starts on Monday.
1410
00:59:20,600 --> 00:59:22,036
On Monday, you gotta
get your orders in.
1411
00:59:22,080 --> 00:59:24,952
Monday, you know,
all week you've been writing
1412
00:59:24,996 --> 00:59:27,476
song titles down
on this little piece of paper,
1413
00:59:27,520 --> 00:59:30,567
collecting from your
stratosphere of information.
1414
00:59:30,610 --> 00:59:32,830
And then Thursday comes--
the boxes arrive!
1415
00:59:32,873 --> 00:59:34,396
SFS: You know,
my shift would at 3.
1416
00:59:34,440 --> 00:59:35,572
I'd make sure I'm there for 2.
1417
00:59:35,615 --> 00:59:36,703
[laughs]
1418
00:59:36,747 --> 00:59:38,749
George would come back
from Buffalo--
1419
00:59:38,792 --> 00:59:40,446
and everybody knew this;
the same with Eugene.
1420
00:59:40,489 --> 00:59:41,839
Everybody knows what time
they're coming through
1421
00:59:41,882 --> 00:59:43,492
from the border.
1422
00:59:43,536 --> 00:59:45,190
DJ MATT C: Eugene would be
picking up the records
1423
00:59:45,233 --> 00:59:48,759
in Buffalo.
1424
00:59:48,802 --> 00:59:50,369
He would pick them up
at around 2 o'clock.
1425
00:59:50,412 --> 00:59:52,023
He'd arrive at the store at 4.
1426
00:59:52,066 --> 00:59:54,982
JASON: And it was a race.
1427
00:59:55,026 --> 00:59:57,376
It was a race to see
who would get from Buffalo
1428
00:59:57,419 --> 01:00:01,336
to Toronto faster.
1429
01:00:01,380 --> 01:00:04,992
GEORGE: We'd be there looking at
each other sometimes, you know?
1430
01:00:05,036 --> 01:00:07,038
At customs, and we would
just give the stare down.
1431
01:00:07,081 --> 01:00:08,605
I used to never talk to him.
1432
01:00:08,648 --> 01:00:11,651
He used to never talk to me.
1433
01:00:11,695 --> 01:00:14,480
EUGENE: Hopefully,
I'd come back early enough
1434
01:00:14,523 --> 01:00:18,832
so that there's no chaos,
because those guys...
1435
01:00:18,876 --> 01:00:20,660
DJs, man...
1436
01:00:20,704 --> 01:00:22,662
They're hungry.
1437
01:00:22,706 --> 01:00:24,272
[sighs]
1438
01:00:24,316 --> 01:00:26,884
# Now, yeah, nowadays.
Yeah, yeah... #
1439
01:00:26,927 --> 01:00:28,799
# Yeah, nowadays.
1440
01:00:28,842 --> 01:00:31,062
# Yeah, yeah, nowadays.
1441
01:00:31,105 --> 01:00:33,151
#
1442
01:00:33,194 --> 01:00:34,674
EUGENE: But if
I come back early,
1443
01:00:34,718 --> 01:00:36,023
then that's great, you know?
1444
01:00:36,067 --> 01:00:38,373
Everybody starts working,
pricing records,
1445
01:00:38,417 --> 01:00:42,029
and then get everything ready
and then bringing it out.
1446
01:00:42,073 --> 01:00:46,381
But if I come late, then it got
chaotic because DJs come in,
1447
01:00:46,425 --> 01:00:47,644
"Hey, what's going on?"
1448
01:00:47,687 --> 01:00:49,036
And as soon as we
pull out the record,
1449
01:00:49,080 --> 01:00:51,256
everybody grabbing records.
1450
01:00:51,299 --> 01:00:54,085
And, like, we didn't even
price the records yet.
1451
01:00:54,128 --> 01:00:56,957
We didn't check it in.
You know what I mean?
1452
01:00:57,001 --> 01:00:58,437
DJ MATT C: You kind of
went in there,
1453
01:00:58,480 --> 01:00:59,699
you were a little bit nervous,
1454
01:00:59,743 --> 01:01:01,222
you would say hi to people.
1455
01:01:01,266 --> 01:01:04,138
But I was most concerned
about getting the records
1456
01:01:04,182 --> 01:01:05,662
that I wanted to get.
1457
01:01:05,705 --> 01:01:07,402
MARCUS: If you had
certain records--
1458
01:01:07,446 --> 01:01:10,449
like, you know, I participated
in a DJ competition
1459
01:01:10,492 --> 01:01:12,843
for Psychosis, and this was
like in 1992,
1460
01:01:12,886 --> 01:01:15,976
and I lost because
of one record.
1461
01:01:16,020 --> 01:01:18,457
# Come on downtown, follow me,
come on downtown, follow me. #
1462
01:01:18,500 --> 01:01:19,893
MARCUS: Ruffneck
played this one
1463
01:01:19,937 --> 01:01:21,721
Suburban Base promo
and it was the biggest record
1464
01:01:21,765 --> 01:01:23,244
that was out at the time.
1465
01:01:23,288 --> 01:01:25,203
He just literally played it
and the place went crazy,
1466
01:01:25,246 --> 01:01:27,205
and I lost the competition.
1467
01:01:27,248 --> 01:01:31,688
So that's like how important
having certain music was.
1468
01:01:31,731 --> 01:01:32,993
NICK: All the other
DJs are there,
1469
01:01:33,037 --> 01:01:36,518
so you're meeting
whoever and whatever,
1470
01:01:36,562 --> 01:01:38,912
and you're waiting for your pile
of records to come out.
1471
01:01:38,956 --> 01:01:40,131
That's if you got a pile.
1472
01:01:40,174 --> 01:01:44,135
JASON: There's the ten main guys
1473
01:01:44,178 --> 01:01:46,703
that come in, the ten big DJs.
1474
01:01:46,746 --> 01:01:49,531
Make them bags so they don't
have to fight for the records.
1475
01:01:49,575 --> 01:01:52,012
So if we had ten copies
of a house record,
1476
01:01:52,056 --> 01:01:53,753
they went in ten bags.
1477
01:01:53,797 --> 01:01:55,407
SFS: Okay, there's
tick, tick, tick, tick.
1478
01:01:55,450 --> 01:01:56,887
So now we got
seven records left.
1479
01:01:56,930 --> 01:01:58,497
Okay, and I'd take
my deep breath,
1480
01:01:58,540 --> 01:02:01,021
and I would look and peek
around the wall like this,
1481
01:02:01,065 --> 01:02:02,240
see who's in there.
1482
01:02:02,283 --> 01:02:03,676
SPIN SUPREME: Nobody
knows who you are?
1483
01:02:03,720 --> 01:02:05,939
Chances are you're just
gonna get what's leftover
1484
01:02:05,983 --> 01:02:09,813
at the bottom of the barrel of,
like, vinyl that came in.
1485
01:02:09,856 --> 01:02:11,336
AGILE: There's a pecking order.
1486
01:02:11,379 --> 01:02:13,425
You kind of move your way up
and you get your standing.
1487
01:02:13,468 --> 01:02:15,166
You get some notoriety.
People start seeing
1488
01:02:15,209 --> 01:02:17,298
your name on a flyer a lot
and they're like, "Oh!"
1489
01:02:17,342 --> 01:02:18,996
Because the flyers
are in the stores.
1490
01:02:19,039 --> 01:02:20,998
The posters are in the stores,
and that's you!
1491
01:02:21,041 --> 01:02:23,130
They go to the parties and
they're like, "Oh, that's you!"
1492
01:02:23,174 --> 01:02:24,784
DJ POWER: This is
when you didn't have--
1493
01:02:24,828 --> 01:02:25,959
you weren't
at the respect level.
1494
01:02:26,003 --> 01:02:27,787
I wasn't at
the respect level yet
1495
01:02:27,831 --> 01:02:29,397
where he's just giving me a bag.
1496
01:02:29,441 --> 01:02:31,791
Eventually,
I got to the respect level.
1497
01:02:31,835 --> 01:02:33,924
Okay, Power's got a bag!
1498
01:02:33,967 --> 01:02:36,578
So, but at first,
you don't get that bag,
1499
01:02:36,622 --> 01:02:38,102
so you're fighting,
fighting, fighting.
1500
01:02:38,145 --> 01:02:39,668
MELBOOGIE: Sometimes
you got elbowed
1501
01:02:39,712 --> 01:02:42,106
as you were trying to fight
for some new vinyl.
1502
01:02:42,149 --> 01:02:43,542
AGILE: It was like
"Lord of the Flies."
1503
01:02:43,585 --> 01:02:46,414
They would come out
of the back with the records,
1504
01:02:46,458 --> 01:02:49,156
and they're trying to put
the records on the shelves.
1505
01:02:49,200 --> 01:02:51,637
And, like, if it was like a hot
12-inch like Souls of Mischief,
1506
01:02:51,680 --> 01:02:54,988
"93 'Til Infinity,"
people are grabbing the records
1507
01:02:55,032 --> 01:02:56,816
out of whoever's stocking
the shelves' hands
1508
01:02:56,860 --> 01:03:00,254
before they can even
get on the shelf.
1509
01:03:00,298 --> 01:03:02,474
JASON: Yeah, I saw fistfights.
1510
01:03:02,517 --> 01:03:03,780
They would come out with records
1511
01:03:03,823 --> 01:03:05,825
and people were grabbing
like crazy.
1512
01:03:05,869 --> 01:03:08,872
So, it was intense
1513
01:03:08,915 --> 01:03:11,788
but beautiful at the same time,
1514
01:03:11,831 --> 01:03:13,006
if that makes sense.
1515
01:03:13,050 --> 01:03:15,487
Like, being there was--
1516
01:03:15,530 --> 01:03:19,317
you knew you were experiencing
something, you know?
1517
01:03:19,360 --> 01:03:23,060
They use the word,
this term, FOMO, right?
1518
01:03:23,103 --> 01:03:24,975
If you weren't at
Play De Record on Thursday,
1519
01:03:25,018 --> 01:03:26,933
you feared that you
missed something because
1520
01:03:26,977 --> 01:03:29,762
the vibe
and the intensity was crazy.
1521
01:03:29,806 --> 01:03:33,418
EUGENE: Man,
just for music, man!
1522
01:03:33,461 --> 01:03:38,249
#
1523
01:03:38,292 --> 01:03:41,818
#
1524
01:03:41,861 --> 01:03:44,516
DJ GROUCH: I met
everybody there.
1525
01:03:44,559 --> 01:03:46,953
People that I still consider
friends to this day,
1526
01:03:46,997 --> 01:03:50,739
like DJs on the scene, aspiring
DJs, DJs that were already,
1527
01:03:50,783 --> 01:03:52,829
you know, doing things,
1528
01:03:52,872 --> 01:03:56,397
and yeah, we all had that,
and it was a community vibe.
1529
01:03:56,441 --> 01:03:59,313
JONATHAN: It's sort of
like Cheers, right?
1530
01:03:59,357 --> 01:04:01,663
You walk in, you know somebody.
1531
01:04:01,707 --> 01:04:03,491
DJ GROUCH: It was
the equivalent of Norm
1532
01:04:03,535 --> 01:04:05,232
walking in from Cheers,
you know?
1533
01:04:05,276 --> 01:04:09,236
AGILE: You would see
all the DJs once a week.
1534
01:04:09,280 --> 01:04:11,369
So, you know, Son of SOUL,
rest in peace,
1535
01:04:11,412 --> 01:04:13,240
like we would see
Son of SOUL there,
1536
01:04:13,284 --> 01:04:15,155
and he was such
a great mentor to me
1537
01:04:15,199 --> 01:04:16,765
and so many other DJs.
1538
01:04:16,809 --> 01:04:18,898
He would put us on to so many
other records because
1539
01:04:18,942 --> 01:04:22,423
he was OG and he would
see us and be like,
1540
01:04:22,467 --> 01:04:24,077
"Wow, these guys are
like taking this seriously.
1541
01:04:24,121 --> 01:04:25,687
"Let me help them."
1542
01:04:25,731 --> 01:04:29,387
I mean, he was very generous
with his time and his knowledge.
1543
01:04:29,430 --> 01:04:30,910
But he wasn't the only one.
1544
01:04:30,954 --> 01:04:32,912
There was so many other DJs.
Dale Evans.
1545
01:04:32,956 --> 01:04:34,783
MELBOOGIE: Starting
From Scratch, Mastermind.
1546
01:04:34,827 --> 01:04:36,655
DJX: You know,
Chris Sheppard was there.
1547
01:04:36,698 --> 01:04:37,917
You would see Hedley.
1548
01:04:37,961 --> 01:04:39,397
MASTERMIND: Whether
it'd be Skimpy Boy
1549
01:04:39,440 --> 01:04:41,486
or whether it'd be
the Baby Blue guys
1550
01:04:41,529 --> 01:04:46,099
or any number of the huge,
significant house DJs.
1551
01:04:46,143 --> 01:04:49,842
JUG-E: The mixtape DJs,
the radio DJs, the club DJs.
1552
01:04:49,886 --> 01:04:52,105
Like, the strip club DJs.
1553
01:04:52,149 --> 01:04:54,934
Like, everybody would find
their way to Play De Record.
1554
01:04:54,978 --> 01:04:58,329
Guys were doing missions,
driving from Buffalo,
1555
01:04:58,372 --> 01:05:00,940
from Detroit,
from New York City,
1556
01:05:00,984 --> 01:05:03,160
just to come get their record
fix in at Play De Record,
1557
01:05:03,203 --> 01:05:05,031
you know?
1558
01:05:05,075 --> 01:05:06,424
INTERVIEWER: [TV] So Chris, how
often do you come down here?
1559
01:05:06,467 --> 01:05:07,904
CHRIS: Oh, you've gotta
make sure you're here
1560
01:05:07,947 --> 01:05:10,471
at least every Thursday,
and sometimes twice a week.
1561
01:05:10,515 --> 01:05:12,038
INTERVIEWER: So is Thursday
the day that all the records
1562
01:05:12,082 --> 01:05:13,170
come in?
CHRIS: Thursday's the day.
1563
01:05:13,213 --> 01:05:14,562
We're here a little bit early.
1564
01:05:14,606 --> 01:05:16,477
The records should be
just coming in right now.
1565
01:05:16,521 --> 01:05:18,044
INTERVIEWER: So literally
it's like waiting at the dock
1566
01:05:18,088 --> 01:05:19,437
for the fish to come in?
CHRIS: Yeah, yeah.
1567
01:05:19,480 --> 01:05:20,699
That's it, that's it.
It's wicked, you know?
1568
01:05:20,742 --> 01:05:22,135
INTERVIEWER: Wow.
1569
01:05:22,179 --> 01:05:23,441
CHRIS: Actually, I think
the records have arrived.
1570
01:05:23,484 --> 01:05:24,790
We've beat the fish to the pond.
1571
01:05:24,833 --> 01:05:26,661
Oh, see?
1572
01:05:26,705 --> 01:05:28,837
This is it, this is it!
The shipment has arrived!
1573
01:05:28,881 --> 01:05:31,144
Where are the DJs?!
1574
01:05:31,188 --> 01:05:34,104
Security!
1575
01:05:34,147 --> 01:05:35,801
There's the guy responsible.
1576
01:05:44,462 --> 01:05:47,291
[streetcar rumbling]
1577
01:05:51,948 --> 01:05:56,648
EUGENE: We used to do
charts in the store.
1578
01:05:56,691 --> 01:05:59,694
Medicine Muffin used to run
the drum and bass.
1579
01:05:59,738 --> 01:06:02,871
Jason Palma, hip-hop.
1580
01:06:02,915 --> 01:06:04,134
I did the reggae.
1581
01:06:04,177 --> 01:06:07,006
Ernest Adams
from the Outlaws did soca,
1582
01:06:07,050 --> 01:06:11,445
and Elvis did the dance stuff.
1583
01:06:11,489 --> 01:06:13,665
I had a second location
in Scarborough
1584
01:06:13,708 --> 01:06:16,015
and we used to do
warehouse sales there.
1585
01:06:16,059 --> 01:06:18,104
I used to do some
booby traps, right?
1586
01:06:18,148 --> 01:06:20,150
Like, I would put like
a Puff Daddy album
1587
01:06:20,193 --> 01:06:22,979
or Notorious BIG on sale,
it'd be like $2,
1588
01:06:23,022 --> 01:06:25,807
and people...
"Two dollars?!"
1589
01:06:25,851 --> 01:06:28,593
I remember doing the next one
and it was a big line-up,
1590
01:06:28,636 --> 01:06:31,117
like over 100 people around
the block, going down,
1591
01:06:31,161 --> 01:06:32,814
what road was it?
1592
01:06:32,858 --> 01:06:36,775
Lawrence, Lawrence Avenue.
1593
01:06:36,818 --> 01:06:39,517
CLICK: Eugene opened up
a store in Scarborough?!
1594
01:06:39,560 --> 01:06:41,823
And what's great is, like,
I lived on Lawrence.
1595
01:06:41,867 --> 01:06:43,825
I lived at Morningside.
1596
01:06:43,869 --> 01:06:46,480
I lived around the corner from
where we are right now actually.
1597
01:06:46,524 --> 01:06:49,092
To hear he opened up a spot
in Scarborough down the street
1598
01:06:49,135 --> 01:06:51,268
from me, I was like,
"Yo, this is amazing."
1599
01:06:51,311 --> 01:06:52,617
KARLENE: My brother asked me.
1600
01:06:52,660 --> 01:06:55,489
He said, "You know,
we have an opportunity
1601
01:06:55,533 --> 01:06:57,622
"to build a business
in Scarborough,"
1602
01:06:57,665 --> 01:07:00,103
and I said, "Sure.
I'll try it out."
1603
01:07:00,146 --> 01:07:04,281
JESTER: It's a lot smaller,
less hectic version of downtown.
1604
01:07:04,324 --> 01:07:09,286
The interactions were
a little more calm, to say,
1605
01:07:09,329 --> 01:07:11,375
but it was a great experience.
1606
01:07:11,418 --> 01:07:14,465
And, like, being at the store
kind of became my home
1607
01:07:14,508 --> 01:07:18,382
and people knew
to check me there.
1608
01:07:18,425 --> 01:07:21,472
To me, it was ultimately
the dream job.
1609
01:07:21,515 --> 01:07:25,041
#
1610
01:07:25,084 --> 01:07:27,521
SKRATCH BASTID: The first time
I came to Play De Record,
1611
01:07:27,565 --> 01:07:31,308
I believe, was when I came
to Toronto for a DJ battle.
1612
01:07:31,351 --> 01:07:33,005
All we knew is, like,
1613
01:07:33,049 --> 01:07:35,616
"Let's get a hotel as close to
Play De Record as we can."
1614
01:07:35,660 --> 01:07:39,664
So we stayed at the Marriott
on Yonge that was, like,
1615
01:07:39,707 --> 01:07:41,492
you know, just above...
1616
01:07:41,535 --> 01:07:42,928
I don't know where it was.
1617
01:07:42,971 --> 01:07:44,756
It was crazy because
when you're a kid from Halifax
1618
01:07:44,799 --> 01:07:46,671
coming to Toronto,
everything seems so far away,
1619
01:07:46,714 --> 01:07:49,195
and now it's like
it's next door.
1620
01:07:49,239 --> 01:07:52,416
Yeah, I remember the first time
I walked into Play De Record.
1621
01:07:52,459 --> 01:07:55,114
At that time, they had a lot of
illicit material in the front...
1622
01:07:55,158 --> 01:07:57,334
Or whatever.
1623
01:07:57,377 --> 01:07:59,597
I don't know if it was illicit.
It looked like a porn shop
1624
01:07:59,640 --> 01:08:01,816
at the front!
And I was like,
1625
01:08:01,860 --> 01:08:03,775
"What's going on here?
Is this the right place?"
1626
01:08:03,818 --> 01:08:06,038
You know?
"I feel a little shy."
1627
01:08:06,082 --> 01:08:07,648
Actually, I brought
one record today
1628
01:08:07,692 --> 01:08:09,433
that I found there
the first day I was there.
1629
01:08:09,476 --> 01:08:13,393
I found a copy of Lord Finesse,
"The Awakening,"
1630
01:08:13,437 --> 01:08:17,615
and I'd been looking for this
because there was a copy of this
1631
01:08:17,658 --> 01:08:20,748
that had the instrumentals
in it as well.
1632
01:08:20,792 --> 01:08:24,317
And also, I later found out
that's DJ Mastermind's tag,
1633
01:08:24,361 --> 01:08:27,015
so this is Mastermind's
copy of this.
1634
01:08:27,059 --> 01:08:30,149
I remember I brought it to
the cash, Eugene looked at it,
1635
01:08:30,193 --> 01:08:33,109
and he said, "Where'd
you find that?" [laughs]
1636
01:08:33,152 --> 01:08:35,546
And I was like,
"It was over there!"
1637
01:08:35,589 --> 01:08:36,982
I don't know.
1638
01:08:37,025 --> 01:08:39,027
I'm still, to this day--
"Eugene, do I owe you this?"
1639
01:08:39,071 --> 01:08:41,291
I don't know.
But this was that--
1640
01:08:41,334 --> 01:08:43,206
I found that record
the first time I was there,
1641
01:08:43,249 --> 01:08:46,296
and I was just amazed
that I found that there.
1642
01:08:46,339 --> 01:08:48,254
I was super hyped,
and I'll always remember
1643
01:08:48,298 --> 01:08:50,038
that first visit
to Play De Record.
1644
01:08:50,082 --> 01:08:53,346
So, we know about Play De Record
from watching MuchMusic.
1645
01:08:53,390 --> 01:08:55,479
I almost want to say, like,
on Rap City they'd have,
1646
01:08:55,522 --> 01:08:57,307
like before commercials,
they would roll something
1647
01:08:57,350 --> 01:08:59,178
like saying it's available,
you know?
1648
01:08:59,222 --> 01:09:01,746
Or like on extended mix,
D.C.'s Pics.
1649
01:09:01,789 --> 01:09:05,924
EUGENE: Well, Master T and Dave,
his DJ, Dave Campbell,
1650
01:09:05,967 --> 01:09:07,882
they were looking for sponsors.
They approached me.
1651
01:09:07,926 --> 01:09:10,189
They said,
"Can you sponsor this show?"
1652
01:09:10,233 --> 01:09:13,975
And then, MuchMusic was
all over extended mix rap CDs.
1653
01:09:14,019 --> 01:09:16,413
They go all over Canada.
1654
01:09:16,456 --> 01:09:18,980
M DAILEY: [TV] You're with
Canada's first and only music
1655
01:09:19,024 --> 01:09:21,113
television network, MuchMusic,
1656
01:09:21,157 --> 01:09:24,072
the nation's music station!
1657
01:09:24,116 --> 01:09:26,292
SPADE: I developed
a relationship with MuchMusic
1658
01:09:26,336 --> 01:09:28,164
from when I used to dance
with Michie.
1659
01:09:28,207 --> 01:09:30,383
MICHIE: # The feel
is Jamaican funk! #
1660
01:09:30,427 --> 01:09:33,821
SPADE: And there was a girl
there named Michele Geister.
1661
01:09:33,865 --> 01:09:35,997
If you're talking about
Ron Nelson,
1662
01:09:36,041 --> 01:09:37,608
you have to talk about
Michele Geister,
1663
01:09:37,651 --> 01:09:41,264
because she basically
brought hip-hop to MuchMusic.
1664
01:09:41,307 --> 01:09:43,657
So, just think about
the old Rap City and all that,
1665
01:09:43,701 --> 01:09:44,963
that's all Michele Geister.
1666
01:09:45,006 --> 01:09:47,095
As important as Ron Nelson is,
1667
01:09:47,139 --> 01:09:49,881
Michele Geister
is just as important--
1668
01:09:49,924 --> 01:09:53,624
maybe, per se,
might be even more important.
1669
01:09:53,667 --> 01:09:55,278
INTERVIEWER: I actually
couldn't get her for this.
1670
01:09:55,321 --> 01:09:58,411
SPADE: She's in Jamaica.
1671
01:09:58,455 --> 01:10:01,197
I could get her on the phone
for you if you need.
1672
01:10:05,157 --> 01:10:08,247
[hip-hop music]
1673
01:10:08,291 --> 01:10:11,990
#
1674
01:10:12,033 --> 01:10:16,299
#
1675
01:10:16,342 --> 01:10:19,737
#
1676
01:10:19,780 --> 01:10:23,697
#
1677
01:10:23,741 --> 01:10:26,004
MAN: Where do you want me?
1678
01:10:26,047 --> 01:10:29,964
#
1679
01:10:30,008 --> 01:10:34,012
#
1680
01:10:34,055 --> 01:10:37,276
#
1681
01:10:37,320 --> 01:10:41,193
#
1682
01:10:41,237 --> 01:10:45,066
#
1683
01:10:45,110 --> 01:10:49,375
#
1684
01:10:49,419 --> 01:10:51,812
MICHELE: I think
my DJing days really started
1685
01:10:51,856 --> 01:10:55,990
with my first turntable,
which was about 11 years old.
1686
01:10:56,034 --> 01:10:59,864
Even back as a preteen,
I was a vinyl junkie.
1687
01:10:59,907 --> 01:11:04,738
When I babysat, that's what
I got as rewards or gifts
1688
01:11:04,782 --> 01:11:09,395
from the people I babysat for,
was vinyl.
1689
01:11:09,439 --> 01:11:12,311
My roommate,
Karen Young, and myself
1690
01:11:12,355 --> 01:11:16,054
were asked by
the infamous Tasmanian Ballroom
1691
01:11:16,097 --> 01:11:19,840
to play in their
basement dancefloor.
1692
01:11:19,884 --> 01:11:22,103
DENISE: So, Pauly Lopez
is somebody, for example,
1693
01:11:22,147 --> 01:11:24,192
who would tell me
a lot about Michele,
1694
01:11:24,236 --> 01:11:26,107
and she really knew her music
and she was out there
1695
01:11:26,151 --> 01:11:29,328
with her records, but she was
also on the TV side of things.
1696
01:11:29,372 --> 01:11:31,678
MICHELE: Music television,
MuchMusic was just starting,
1697
01:11:31,722 --> 01:11:33,724
and I knew that's
where I wanted to be.
1698
01:11:33,767 --> 01:11:35,595
I moved to Toronto
and I was just determined
1699
01:11:35,639 --> 01:11:37,336
I would get a job there.
1700
01:11:37,380 --> 01:11:40,861
One of my classmates did
get a job and she called me
1701
01:11:40,905 --> 01:11:44,256
to say they were looking for
someone, a technician position.
1702
01:11:44,300 --> 01:11:47,520
I had been making television
since I was in high school.
1703
01:11:47,564 --> 01:11:49,696
MICHAEL: Welcome to another
edition of Soul in the City.
1704
01:11:49,740 --> 01:11:52,220
Well, it's not just another
edition of Soul in the City;
1705
01:11:52,264 --> 01:11:54,527
here we're going to
endeavour to show you
1706
01:11:54,571 --> 01:11:57,182
some of the various forms
of house music.
1707
01:11:57,225 --> 01:12:00,141
MICHELE: Soul in the City
was a video version
1708
01:12:00,185 --> 01:12:04,407
of a radio program that the host
and creator, Michael Williams,
1709
01:12:04,450 --> 01:12:07,584
had done previously
when he lived in Montreal.
1710
01:12:07,627 --> 01:12:10,500
You know, my official title was
associate producer, but I wrote,
1711
01:12:10,543 --> 01:12:13,154
I researched,
I produced, I directed.
1712
01:12:13,198 --> 01:12:15,592
And Soul in the City
was so exciting
1713
01:12:15,635 --> 01:12:18,856
and it was so well-received,
but out of a music station
1714
01:12:18,899 --> 01:12:22,512
that was 24 hours a day, 7 days
a week, it was only one hour.
1715
01:12:22,555 --> 01:12:26,385
And at the time,
hip-hop as starting to blow up.
1716
01:12:26,429 --> 01:12:29,214
INFINITE: Oh, no doubt,
Maestro and Michie Mee,
1717
01:12:29,257 --> 01:12:33,523
Dream Warriors at that time,
and Rumble,
1718
01:12:33,566 --> 01:12:37,657
they set the tone for Toronto,
Canadian hip-hop.
1719
01:12:37,701 --> 01:12:40,486
DJ KEMO: Yeah, Maestro was
a huge influence on Rascals.
1720
01:12:40,530 --> 01:12:42,401
Michie Mee, and Rumble,
1721
01:12:42,445 --> 01:12:44,577
all these records,
they reached us.
1722
01:12:44,621 --> 01:12:46,187
Like, 100%.
1723
01:12:46,231 --> 01:12:49,234
And we were fully influenced
by and we were watching like,
1724
01:12:49,277 --> 01:12:51,976
"Yeah, what's going
on over there?" right?
1725
01:12:52,019 --> 01:12:55,327
MICHELE: Eventually, I was
lucky enough to get the call
1726
01:12:55,371 --> 01:12:58,112
and hear that, "Yes, you can
start working on a program."
1727
01:12:58,156 --> 01:13:01,420
And in September 1989,
1728
01:13:01,464 --> 01:13:05,424
we had our first
half-hour edition of Rap City.
1729
01:13:05,468 --> 01:13:11,125
[Rap City theme song]
1730
01:13:11,169 --> 01:13:14,085
CARTOON DOG: Funky!
1731
01:13:14,128 --> 01:13:18,568
#
1732
01:13:18,611 --> 01:13:20,570
INFINITE: Back then,
people more watched TV.
1733
01:13:20,613 --> 01:13:22,180
There was no steaming online.
1734
01:13:22,223 --> 01:13:25,096
There was, like, more cable,
so everybody paid attention
1735
01:13:25,139 --> 01:13:28,491
to Rap City at the time.
That was a big deal back then.
1736
01:13:28,534 --> 01:13:30,928
MICHELE: Like a DJ wanted to
have that exclusive vinyl,
1737
01:13:30,971 --> 01:13:33,365
I wanted to be
the one to debut a video
1738
01:13:33,409 --> 01:13:35,236
that no one else had seen.
1739
01:13:35,280 --> 01:13:36,847
SPADE: As soon as you
see your boy on it,
1740
01:13:36,890 --> 01:13:39,719
or as soon as you were on it,
that was the superstar status.
1741
01:13:39,763 --> 01:13:41,286
That's when
you felt like a star.
1742
01:13:41,329 --> 01:13:43,114
DAN-E-O: And I actually
remember when it dropped,
1743
01:13:43,157 --> 01:13:45,769
and it came after
a Shaquille O'Neal video.
1744
01:13:45,812 --> 01:13:47,466
And I remember that
and I'm thinking,
1745
01:13:47,510 --> 01:13:52,471
"Here's this NBA superstar
doing his hip-hop thing, and me,
1746
01:13:52,515 --> 01:13:54,604
"back-to-back," and I knew
the rest of the country
1747
01:13:54,647 --> 01:13:56,867
was watching it with me, man.
It was amazing.
1748
01:13:56,910 --> 01:13:58,303
It was literally
a dream come true
1749
01:13:58,346 --> 01:13:59,913
because I had been dreaming
about that happening,
1750
01:13:59,957 --> 01:14:01,959
like, since I was a little kid.
1751
01:14:02,002 --> 01:14:04,875
#
1752
01:14:04,918 --> 01:14:06,833
MICHELE: We were
promoting the music,
1753
01:14:06,877 --> 01:14:08,879
and they could go to
Play De Record and find
1754
01:14:08,922 --> 01:14:10,402
everything they wanted there.
1755
01:14:10,446 --> 01:14:12,012
JESTER: Anything
that was playing
1756
01:14:12,056 --> 01:14:14,754
or anything that was premiered,
whether it was MTV or MuchMusic,
1757
01:14:14,798 --> 01:14:16,234
we had to have.
1758
01:14:16,277 --> 01:14:18,541
MICHELE: We did the promo,
they did the sales!
1759
01:14:18,584 --> 01:14:22,022
I would say it would have been
how things worked.
1760
01:14:22,066 --> 01:14:26,070
#
1761
01:14:26,113 --> 01:14:31,118
MICHELE: And I really
do give props to Eugene for,
1762
01:14:31,162 --> 01:14:33,251
you know, doing what
he's done for so long.
1763
01:14:33,294 --> 01:14:36,080
Hip-hop music has had
its challenges in Canada.
1764
01:14:36,123 --> 01:14:38,082
It's always been hard.
1765
01:14:38,125 --> 01:14:41,477
In more recent years, Drake,
you know, the Weeknd,
1766
01:14:41,520 --> 01:14:44,480
have blown up into huge stars.
1767
01:14:44,523 --> 01:14:47,483
It wasn't always like that.
1768
01:14:47,526 --> 01:14:52,052
#
1769
01:14:52,096 --> 01:14:54,838
REPORTER: The last 12 months
have been good and bad
1770
01:14:54,881 --> 01:14:58,189
for Toronto rap group
Ghetto Concept.
1771
01:14:58,232 --> 01:15:01,105
On Sunday, the group collected
their second Juno in two years.
1772
01:15:01,148 --> 01:15:03,324
INFINITE: Last year,
we won it without a video,
1773
01:15:03,368 --> 01:15:06,240
without major label support
and all that,
1774
01:15:06,284 --> 01:15:08,547
and we surprised everybody.
This year, we had a video.
1775
01:15:08,591 --> 01:15:11,115
We did a tour across Canada.
1776
01:15:11,158 --> 01:15:12,725
MR. ATTIC: We started
driving down there,
1777
01:15:12,769 --> 01:15:16,033
and I want to say it was in
Hamilton or something that year,
1778
01:15:16,076 --> 01:15:20,516
and we drove and we got there,
and they had already won,
1779
01:15:20,559 --> 01:15:23,780
and we were at the top of
the escalator or whatever it is,
1780
01:15:23,823 --> 01:15:26,565
and they were just actually
coming from wherever it is
1781
01:15:26,609 --> 01:15:29,437
taking photos,
and they're like, "Yo, we won!"
1782
01:15:29,481 --> 01:15:33,964
And we were, like, "What?
Like, seriously?"
1783
01:15:34,007 --> 01:15:36,749
You know, if you equate
that to like a Grammy, right?
1784
01:15:36,793 --> 01:15:39,447
If you're saying, "Okay, well,
these two won back-to-back,"
1785
01:15:39,491 --> 01:15:42,233
you would think that a label
or somebody would be coming
1786
01:15:42,276 --> 01:15:44,235
to you to say,
"Hey, you know,
1787
01:15:44,278 --> 01:15:46,193
"let's work or let's
do something," right?
1788
01:15:46,237 --> 01:15:48,369
So, it didn't really happen.
1789
01:15:48,413 --> 01:15:50,894
I mean, it happened,
but it didn't really morph into
1790
01:15:50,937 --> 01:15:53,244
what you would think it would,
right, so...
1791
01:15:53,287 --> 01:15:54,506
INFINITE: We're trying
to get out there.
1792
01:15:54,550 --> 01:15:55,942
We're trying to be seen.
1793
01:15:55,986 --> 01:15:57,596
And at the same time,
you know, we're at a status,
1794
01:15:57,640 --> 01:15:59,337
we're winning the same Junos
that other people in there
1795
01:15:59,380 --> 01:16:00,643
are winning.
K-NOTE: Exactly.
1796
01:16:00,686 --> 01:16:01,948
INFINITE: It's the same Juno.
1797
01:16:01,992 --> 01:16:03,428
So, I mean, why don't
we get the same props?
1798
01:16:03,471 --> 01:16:05,169
K-NOTE: We had
Maestro Fresh Wes.
1799
01:16:05,212 --> 01:16:08,607
He was probably one of the few
outside of Dream Warriors
1800
01:16:08,651 --> 01:16:12,176
that made big tracks
and trails for us.
1801
01:16:12,219 --> 01:16:15,048
But again, after their run...
1802
01:16:15,092 --> 01:16:17,529
DJ KEMO: So you'd think it'd
kind of pick up from there,
1803
01:16:17,573 --> 01:16:19,052
but it didn't.
1804
01:16:19,096 --> 01:16:22,316
It was like there was this lull,
and I think the Canadian
1805
01:16:22,360 --> 01:16:25,624
music industry
just treated it like a fad.
1806
01:16:25,668 --> 01:16:27,452
SPADE: With my album done,
complete,
1807
01:16:27,495 --> 01:16:30,237
I put it in front of them
and they told me,
1808
01:16:30,281 --> 01:16:32,196
"How do you expect this
to make any money?
1809
01:16:32,239 --> 01:16:35,765
"It's not geared
towards white kids."
1810
01:16:35,808 --> 01:16:37,984
And I'm like, "Well, it's
not meant to be geared
1811
01:16:38,028 --> 01:16:39,812
"towards white kids.
It's hip-hop, right?
1812
01:16:39,856 --> 01:16:41,988
"It's geared towards
ghetto kids, right?"
1813
01:16:42,032 --> 01:16:45,035
He goes, "Well,
that doesn't sell records."
1814
01:16:45,078 --> 01:16:46,993
And I go, "Well, how much
do you expect it to sell?"
1815
01:16:47,037 --> 01:16:48,473
And he goes,
1816
01:16:48,516 --> 01:16:50,997
"Well, you'll be lucky
if you sold 5,000 records."
1817
01:16:51,041 --> 01:16:52,999
I go, "So if I put
this album out myself
1818
01:16:53,043 --> 01:16:55,828
"and I sold 5,000 records,
you'll sign me?"
1819
01:16:55,872 --> 01:16:58,396
He goes, "Well, if you
sell 5,000 records of this,
1820
01:16:58,439 --> 01:17:00,137
"I'll sign you tomorrow."
1821
01:17:00,180 --> 01:17:02,574
I put it out and sold
20,000 records,
1822
01:17:02,618 --> 01:17:05,751
and I came back to him
and he still didn't sign me.
1823
01:17:05,795 --> 01:17:09,668
#
1824
01:17:09,712 --> 01:17:13,150
#
1825
01:17:13,193 --> 01:17:15,848
MARCIA: Black music
wasn't really embraced
1826
01:17:15,892 --> 01:17:17,937
to that extent, you know?
1827
01:17:17,981 --> 01:17:22,638
It wasn't as equal as some of
the other forms of music were.
1828
01:17:22,681 --> 01:17:25,771
So I don't think
people really realized
1829
01:17:25,815 --> 01:17:30,515
the potential that hip-hop had.
1830
01:17:30,558 --> 01:17:32,996
MICHELE: It was underground
to the mainstream,
1831
01:17:33,039 --> 01:17:35,476
but it wasn't
underground to the youth.
1832
01:17:35,520 --> 01:17:38,218
It really was a fresh,
new movement.
1833
01:17:38,262 --> 01:17:39,872
There was just this system
1834
01:17:39,916 --> 01:17:42,048
who had decided
how much we could get.
1835
01:17:42,092 --> 01:17:43,702
DJX: It took a lot
to put out a record.
1836
01:17:43,746 --> 01:17:46,052
It was expensive.
It was a big process.
1837
01:17:46,096 --> 01:17:47,837
SPADE: To record a song,
1838
01:17:47,880 --> 01:17:50,709
you'd have to pay
$100 an hour at a studio.
1839
01:17:50,753 --> 01:17:52,711
It would take you four hours
to record a song,
1840
01:17:52,755 --> 01:17:55,453
and then that song
had to be mastered.
1841
01:17:55,496 --> 01:17:57,890
To master that song
takes four hours, right?
1842
01:17:57,934 --> 01:18:00,719
So that's $800,
recording and mastering a song.
1843
01:18:00,763 --> 01:18:03,461
And then, you have to do
an album with 12 songs.
1844
01:18:03,504 --> 01:18:04,767
KARDINAL OFFISHALL: We
only became producers
1845
01:18:04,810 --> 01:18:06,290
out of necessity.
1846
01:18:06,333 --> 01:18:07,813
Like, we couldn't afford to
buy other people's beats.
1847
01:18:07,857 --> 01:18:09,597
And it's not like we were like,
1848
01:18:09,641 --> 01:18:12,339
"Yo, let's be producer-rappers."
We were like,
1849
01:18:12,383 --> 01:18:16,430
"Well, we can't afford
to pay Scam or pay DJX,"
1850
01:18:16,474 --> 01:18:18,084
or anybody else
that was producing at the time,
1851
01:18:18,128 --> 01:18:19,520
so we were like...
1852
01:18:19,564 --> 01:18:21,305
SPADE: Plus,
you had to manufacture.
1853
01:18:21,348 --> 01:18:24,264
Guys don't have to do it now
because they just download it.
1854
01:18:24,308 --> 01:18:27,093
KARDINAL OFFISHALL: We weren't
doing it for the money.
1855
01:18:27,137 --> 01:18:28,660
Absolutely not.
1856
01:18:28,704 --> 01:18:31,054
'Cause to us, if you
gave us $150 bucks, like,
1857
01:18:31,097 --> 01:18:33,273
we would have been ecstatic.
1858
01:18:33,317 --> 01:18:35,275
It wasn't for the money.
1859
01:18:35,319 --> 01:18:39,149
It wasn't for anything
other than the pure love
1860
01:18:39,192 --> 01:18:44,545
of hip-hop and wanting
to be MCs.
1861
01:18:44,589 --> 01:18:47,026
K-NOTE: Therefore, that's where
you get the independent labels:
1862
01:18:47,070 --> 01:18:49,463
Steppin' Bigga, Groove-A-Lot.
1863
01:18:49,507 --> 01:18:51,814
We'd do our own stuff
and then hopefully send it down
1864
01:18:51,857 --> 01:18:54,294
to New York and maybe
one of those DJs will play it,
1865
01:18:54,338 --> 01:18:56,906
or maybe overseas,
Japan, you know?
1866
01:18:56,949 --> 01:19:00,170
EUGENE: I saw people
coming in bringing mixtapes
1867
01:19:00,213 --> 01:19:04,435
and then bringing their own
cassettes of their own stuff.
1868
01:19:04,478 --> 01:19:06,480
The quality wasn't so hot,
right?
1869
01:19:06,524 --> 01:19:08,134
Like, then I had an idea.
1870
01:19:08,178 --> 01:19:11,442
I was thinking, "Why don't
I help out these guys?"
1871
01:19:11,485 --> 01:19:14,706
[hip-hop music]
1872
01:19:14,750 --> 01:19:16,099
MASTERMIND: Nobody even
knew there was a basement
1873
01:19:16,142 --> 01:19:18,188
at Play De Record,
let alone that they were
1874
01:19:18,231 --> 01:19:19,972
working on building a studio.
1875
01:19:20,016 --> 01:19:22,670
ALEX: It was just dark
and the stairs were creaky
1876
01:19:22,714 --> 01:19:23,933
and it was like, "Wah!"
1877
01:19:23,976 --> 01:19:26,500
And the lightbulb
was kind of flashing.
1878
01:19:26,544 --> 01:19:29,242
And, you know, there's just
boxes of records everywhere.
1879
01:19:29,286 --> 01:19:31,375
DAN-E-O: There was
so much shit back there.
1880
01:19:31,418 --> 01:19:33,812
Like, I don't know how
they had space for it all.
1881
01:19:33,856 --> 01:19:36,293
ALEX: And then the studio, you'd
walk into the studio and it was,
1882
01:19:36,336 --> 01:19:39,165
you know, nothing elaborate.
1883
01:19:39,209 --> 01:19:44,431
It was all, you know,
built by everybody.
1884
01:19:44,475 --> 01:19:49,219
Steppin' Bigga as a business
was three people:
1885
01:19:49,262 --> 01:19:51,395
Eugene, John Bronski,
1886
01:19:51,438 --> 01:19:54,833
and 2 Rude was kind of
the in-house producer
1887
01:19:54,877 --> 01:19:57,444
who'd bring in
these acts and stuff.
1888
01:19:57,488 --> 01:19:59,882
EUGENE: The first artist
was Apple & Orange,
1889
01:19:59,925 --> 01:20:01,840
and he gave me a little sample
and I was like,
1890
01:20:01,884 --> 01:20:03,581
"Well, maybe I can
help you out."
1891
01:20:03,624 --> 01:20:07,846
And then Rude
came with the beats,
1892
01:20:07,890 --> 01:20:09,892
and that's how we all met.
1893
01:20:09,935 --> 01:20:13,243
EUGENE: This is my second
release, Freaks of Reality.
1894
01:20:13,286 --> 01:20:17,595
So then, he played me Saukrates
1895
01:20:17,638 --> 01:20:19,684
and, like, a bunch of stuff,
1896
01:20:19,727 --> 01:20:22,513
and Saukrates caught
my, you know, my ear.
1897
01:20:22,556 --> 01:20:25,037
Oh, John Bronski
brought it to me.
1898
01:20:25,081 --> 01:20:27,866
Yeah, and we listened
and I was like,
1899
01:20:27,910 --> 01:20:29,737
"We need to do something
with this guy."
1900
01:20:29,781 --> 01:20:31,348
MASTERMIND: Back then,
we were like,
1901
01:20:31,391 --> 01:20:34,873
"If anybody is gonna make it,
and really, you know,
1902
01:20:34,917 --> 01:20:37,136
"put Toronto on the map,
it was gonna be him.
1903
01:20:37,180 --> 01:20:40,183
DJ KEMO: I really judged
a record sonically.
1904
01:20:40,226 --> 01:20:42,359
How's that rapper's
voice sound, right?
1905
01:20:42,402 --> 01:20:44,056
Like, does he have a cool voice?
1906
01:20:44,100 --> 01:20:46,493
That's why I think me
and a lot of DJs were like,
1907
01:20:46,537 --> 01:20:48,278
"Yo, Saukrates is ill."
1908
01:20:48,321 --> 01:20:49,845
KARDINAL OFFISHALL: You know,
we were all
1909
01:20:49,888 --> 01:20:51,150
gonna record this freestyle.
1910
01:20:51,194 --> 01:20:52,891
So, you know,
Marvel went in, did his thing,
1911
01:20:52,935 --> 01:20:54,284
I went in, did my thing.
1912
01:20:54,327 --> 01:20:56,590
You know, Sauks went in
1913
01:20:56,634 --> 01:20:58,331
and we heard
this guy on the mic.
1914
01:20:58,375 --> 01:21:01,160
We're like, "The f...
1915
01:21:01,204 --> 01:21:03,119
"Yo, who is that?!"
1916
01:21:03,162 --> 01:21:07,688
When his voice got on a real,
1917
01:21:07,732 --> 01:21:11,214
real microphone and they were
able to pick up the sonics,
1918
01:21:11,257 --> 01:21:13,433
life was never the same
after seeing him
1919
01:21:13,477 --> 01:21:15,958
go into the booth for
the first time and coming out.
1920
01:21:16,001 --> 01:21:18,569
SAUKRATES: # Hate runs
deep in the hearts of many. #
1921
01:21:18,612 --> 01:21:21,137
# Hate runs deep
in the guts of all. #
1922
01:21:21,180 --> 01:21:22,878
# 'Cause your hate
can judge your fate. #
1923
01:21:22,921 --> 01:21:24,575
# When guns blaze at nighttime
1924
01:21:24,618 --> 01:21:27,099
'cause it's
the right time for wrong. #
1925
01:21:27,143 --> 01:21:30,363
# Index fingers touch rewind as
my aura propels your mindstate
1926
01:21:30,407 --> 01:21:32,235
leaving behind fake visions. #
1927
01:21:32,278 --> 01:21:34,193
# You're blind
'cause it's hard to find. #
1928
01:21:34,237 --> 01:21:36,761
# Lyrics flood the black market
more than rock and steel. #
1929
01:21:36,804 --> 01:21:38,371
# My stock's hot
'cause it's realer than real
1930
01:21:38,415 --> 01:21:39,982
when caps peel. #
1931
01:21:40,025 --> 01:21:41,635
# Pay rent for cement,
mothers' hearts gettin' bent
1932
01:21:41,679 --> 01:21:43,246
'cause nights is trife. #
1933
01:21:43,289 --> 01:21:45,726
# It's chillin' like a villain
executin' his killin'
1934
01:21:45,770 --> 01:21:46,945
but there's
no blood spillin'... #
1935
01:21:46,989 --> 01:21:47,990
[music fades out]
1936
01:21:48,033 --> 01:21:50,470
SAUKRATES: Just a taste!
[laughter]
1937
01:21:50,514 --> 01:21:52,646
SAUKRATES: Every, I don't know
if it was Tuesday or Thursday--
1938
01:21:52,690 --> 01:21:55,040
I can't remember--
we'd get on the train,
1939
01:21:55,084 --> 01:21:58,130
9th grade, and hit Yonge Street.
1940
01:21:58,174 --> 01:22:00,132
And we'd first stop
at Play De Record,
1941
01:22:00,176 --> 01:22:02,961
then scour Traxx
and the other two or three
1942
01:22:03,005 --> 01:22:05,094
that were up the block.
Like, we were in it.
1943
01:22:05,137 --> 01:22:08,053
Plus, but we wouldn't know what
it was because we had to listen
1944
01:22:08,097 --> 01:22:10,969
on that Saturday
to the stations.
1945
01:22:11,013 --> 01:22:12,579
And once we knew
what they were playing,
1946
01:22:12,623 --> 01:22:15,495
then we gotta go see Eugene
to start to get those songs
1947
01:22:15,539 --> 01:22:17,758
in our own collection.
1948
01:22:17,802 --> 01:22:20,631
So, he had a studio.
1949
01:22:20,674 --> 01:22:22,894
He got a great engineer
in Alex G,
1950
01:22:22,938 --> 01:22:25,418
and they wanted to do
another one, John Bronski said.
1951
01:22:25,462 --> 01:22:26,506
KARDINAL OFFISHALL: Word?
1952
01:22:26,550 --> 01:22:27,943
Yo, we get to go
to Play De Record?
1953
01:22:27,986 --> 01:22:29,379
Like, never mind,
I have to be honest,
1954
01:22:29,422 --> 01:22:31,250
never mind the record deal part,
we're like,
1955
01:22:31,294 --> 01:22:33,426
"Yo, we get to go
to Play De Record?"
1956
01:22:33,470 --> 01:22:35,341
SAUKRATES: That's how
I connected there,
1957
01:22:35,385 --> 01:22:37,561
but I'd been buying records
from Play De Record
1958
01:22:37,604 --> 01:22:39,041
for two years prior to that,
1959
01:22:39,084 --> 01:22:41,434
so I was familiar
with the building,
1960
01:22:41,478 --> 01:22:43,436
and I knew it was a Mecca.
1961
01:22:43,480 --> 01:22:47,745
So when I got invited to record
in the studio of the Mecca...
1962
01:22:47,788 --> 01:22:49,965
#
1963
01:22:50,008 --> 01:22:53,055
DJ: Yo, live on WKMA,
1964
01:22:53,098 --> 01:22:54,839
you've got yo nigga Kool-Aid.
1965
01:22:54,882 --> 01:22:57,276
You got [unintelligible]
in the house too, G.
1966
01:22:57,320 --> 01:23:00,018
Yo, steppin' up we have that
nigga from the East Side,
1967
01:23:00,062 --> 01:23:01,498
Saukrates.
1968
01:23:01,541 --> 01:23:03,413
Representing [inaudible]
that's shit's from.
1969
01:23:03,456 --> 01:23:05,893
Yo, Saukrates, step up and show
'em what you can do, nigga.
1970
01:23:05,937 --> 01:23:07,721
SAUKRATES: # They get
caught in ill positions. #
1971
01:23:07,765 --> 01:23:10,028
# Famous quote from me,
Saukrates. #
1972
01:23:10,072 --> 01:23:11,899
# Groupies rock my boat,
I used to step lightly. #
1973
01:23:11,943 --> 01:23:14,032
SAUKRATES:
Internationally known,
1974
01:23:14,076 --> 01:23:16,339
locally accepted.
1975
01:23:16,382 --> 01:23:17,514
You gotta do both.
1976
01:23:17,557 --> 01:23:19,037
If you do that, you're gone.
1977
01:23:19,081 --> 01:23:20,778
And Eugene
gave me the opportunity
1978
01:23:20,821 --> 01:23:22,345
to be locally accepted.
1979
01:23:22,388 --> 01:23:24,564
And once it's pressed on
the vinyl, you ship it,
1980
01:23:24,608 --> 01:23:26,305
then you're
internationally known.
1981
01:23:26,349 --> 01:23:29,091
CLICK: For the independent
artist to go into Play De Record
1982
01:23:29,134 --> 01:23:31,528
and say, "Hey, Eugene, I got
a new record I want to put out,"
1983
01:23:31,571 --> 01:23:33,530
it was a lot more
challenging with, like,
1984
01:23:33,573 --> 01:23:35,314
an HMV or a Sam
the Record Man or whatnot.
1985
01:23:35,358 --> 01:23:37,316
NICK: You couldn't walk into
Sam the Record Man and say,
1986
01:23:37,360 --> 01:23:39,014
"Oh, I put out a new record.
1987
01:23:39,057 --> 01:23:40,624
"Do you guys wanna
give it a listen?"
1988
01:23:40,667 --> 01:23:42,539
"Take a seat in the back
or something." [laughs]
1989
01:23:42,582 --> 01:23:43,801
I don't know,
"Step outside.
1990
01:23:43,844 --> 01:23:45,063
"We'll call you
when we're ready."
1991
01:23:45,107 --> 01:23:46,847
JONATHAN: So, I asked
Eugene if I could do
1992
01:23:46,891 --> 01:23:48,240
a Rap Essentials display,
and he was like,
1993
01:23:48,284 --> 01:23:49,981
"Oh, no, I'll put it
in there for you."
1994
01:23:50,025 --> 01:23:51,591
I'm like, "No, no, no,
I want the whole window."
1995
01:23:51,635 --> 01:23:53,245
"I don't know:
Daddy would say no."
1996
01:23:53,289 --> 01:23:55,639
And I'm like, "Eugene, come on.
Just let me do it one week."
1997
01:23:55,682 --> 01:23:57,641
I don't know how it happened,
but he said yes.
1998
01:23:57,684 --> 01:24:00,296
TOUGH DUMPLIN: "Yo, when you
get the posters, let me know.
1999
01:24:00,339 --> 01:24:02,472
"I'll post it up when
you've got the shows.
2000
01:24:02,515 --> 01:24:04,213
"I'll put out the flyer."
2001
01:24:04,256 --> 01:24:06,824
He put it right in front
so everybody could see it.
2002
01:24:06,867 --> 01:24:08,260
JD ERA: The money
was always there.
2003
01:24:08,304 --> 01:24:10,088
My mixtapes were
flying at that time,
2004
01:24:10,132 --> 01:24:11,916
but he always made sure
the bread was straight
2005
01:24:11,959 --> 01:24:13,483
or, like, the count was good.
2006
01:24:13,526 --> 01:24:15,528
Or, you know, we always had
a section to sell our tapes,
2007
01:24:15,572 --> 01:24:18,444
and it didn't matter if there
was 50 other MCs, you know,
2008
01:24:18,488 --> 01:24:20,011
trying to sell their
mixtapes or whatever.
2009
01:24:20,055 --> 01:24:21,969
Like, he always made sure
we were good inside the spot.
2010
01:24:22,013 --> 01:24:24,450
TOUGH DUMPLIN: At the time,
I remember, you know, my dad,
2011
01:24:24,494 --> 01:24:27,540
Delroy G, showcasing,
bringing the dope,
2012
01:24:27,584 --> 01:24:30,674
real reggae music to
Toronto for years now.
2013
01:24:30,717 --> 01:24:33,372
When I got my record up there,
I was like,
2014
01:24:33,416 --> 01:24:36,549
"Oh, I want my record to be just
like how when me and my dad
2015
01:24:36,593 --> 01:24:41,337
were rolling through, picking up
all these vintage records."
2016
01:24:41,380 --> 01:24:42,468
SKRATCH BASTID: But yeah,
when you do come in here
2017
01:24:42,512 --> 01:24:43,948
and you do see
Saukrates on the wall,
2018
01:24:43,991 --> 01:24:45,906
you see Da Grassroots on
the wall or something like that,
2019
01:24:45,950 --> 01:24:48,387
you would know
that people were making
2020
01:24:48,431 --> 01:24:50,650
some of those records
to get on this wall.
2021
01:24:50,694 --> 01:24:53,523
So, I think that that says
something about even
2022
01:24:53,566 --> 01:24:56,134
being the outlet, being the goal
for a lot of these people.
2023
01:24:56,178 --> 01:24:57,266
Mixtapes, too.
2024
01:24:57,309 --> 01:24:58,615
I want my mixtape
to be right behind.
2025
01:24:58,658 --> 01:25:00,007
I want to have that hot spot.
2026
01:25:00,051 --> 01:25:03,446
Like, that environment
2027
01:25:03,489 --> 01:25:06,449
helped stimulate the art
that comes from a city.
2028
01:25:06,492 --> 01:25:08,625
I think there's
a direct connection.
2029
01:25:08,668 --> 01:25:11,062
ALEX: You know, me and Eugene,
we were spending, like,
2030
01:25:11,106 --> 01:25:13,282
every night,
like all day, all night.
2031
01:25:13,325 --> 01:25:16,154
You know, we slept
in the studio some nights.
2032
01:25:16,198 --> 01:25:20,419
EUGENE: I remember even
when I finished, I...
2033
01:25:20,463 --> 01:25:22,378
pssht!
I was opening the store.
2034
01:25:22,421 --> 01:25:23,857
I didn't even sleep sometimes.
2035
01:25:23,901 --> 01:25:27,122
ALEX: Now, we didn't get
too far because, I mean,
2036
01:25:27,165 --> 01:25:28,906
it was a financial strain
for, you know,
2037
01:25:28,949 --> 01:25:33,389
the Tam Family to have this
label that, you know, wasn't--
2038
01:25:33,432 --> 01:25:35,391
it was always in the red.
2039
01:25:35,434 --> 01:25:40,135
EUGENE: At that time,
you promo DJ pools and stuff,
2040
01:25:40,178 --> 01:25:43,138
and they would play on
the radio and push this stuff.
2041
01:25:43,181 --> 01:25:45,314
If they like it,
whatever, right?
2042
01:25:45,357 --> 01:25:46,924
We promoed the stuff,
and the next thing I know
2043
01:25:46,967 --> 01:25:48,491
it was all over on the internet,
2044
01:25:48,534 --> 01:25:52,234
people downloading,
and nobody buying.
2045
01:25:52,277 --> 01:25:57,152
So, that kind of soured my,
you know, soured me, and I said,
2046
01:25:57,195 --> 01:25:59,806
"You know what?
I'm done with this."
2047
01:25:59,850 --> 01:26:02,418
That was a really rough time.
2048
01:26:07,292 --> 01:26:09,033
JASON: It was my day off
with some friends, and I go,
2049
01:26:09,076 --> 01:26:10,817
"Let me pop into Play De."
I needed to grab something
2050
01:26:10,861 --> 01:26:13,080
from the back or ask Eugene
something; I couldn't remember.
2051
01:26:13,124 --> 01:26:14,821
I walk in and the gate's up.
2052
01:26:14,865 --> 01:26:16,432
I'm like,
"What the hell's going on?"
2053
01:26:16,475 --> 01:26:18,347
Why is the gate up?
It's 3 o'clock in the afternoon.
2054
01:26:18,390 --> 01:26:20,697
It shouldn't be closed.
The lights are on.
2055
01:26:20,740 --> 01:26:22,612
I see Eugene in there.
I see people in there.
2056
01:26:22,655 --> 01:26:26,006
PETER: I opened the shop,
turned everything on,
2057
01:26:26,050 --> 01:26:28,226
got everything going
in the store.
2058
01:26:28,270 --> 01:26:30,707
JASON: So I walk down
and I start to open the gate,
2059
01:26:30,750 --> 01:26:32,752
and some guy I don't recognize,
2060
01:26:32,796 --> 01:26:34,537
some older white guy with
a moustache, he's like,
2061
01:26:34,580 --> 01:26:36,191
"Excuse me, sir."
2062
01:26:36,234 --> 01:26:38,323
And then I see Eugene over and
he just looks at me and he goes,
2063
01:26:38,367 --> 01:26:39,803
"Jason?
No, no, no.
2064
01:26:39,846 --> 01:26:41,152
"Go, go."
2065
01:26:41,196 --> 01:26:42,545
I found out, obviously later,
2066
01:26:42,588 --> 01:26:44,721
that it was the RCMP
that told me not to come in.
2067
01:26:44,764 --> 01:26:49,465
PETER: 25, 30 cops,
and undercovers, said,
2068
01:26:49,508 --> 01:26:51,031
"Hold it right there,"
2069
01:26:51,075 --> 01:26:54,513
like to me and the other
employee that was there.
2070
01:26:54,557 --> 01:26:57,995
And I can't remember
who was there.
2071
01:26:58,038 --> 01:27:01,999
I think it was a co-op student
actually, to be honest with you.
2072
01:27:02,042 --> 01:27:05,916
They said that they're
coming for the mixtapes
2073
01:27:05,959 --> 01:27:08,527
because of copyright
infringement.
2074
01:27:08,571 --> 01:27:10,050
GEORGE: And I remember
Peter calling me on the phone
2075
01:27:10,094 --> 01:27:11,313
and going,
"We just got busted.
2076
01:27:11,356 --> 01:27:13,097
"They're charging me."
2077
01:27:13,140 --> 01:27:14,577
I said, "Okay, Peter,
I'm on my way,"
2078
01:27:14,620 --> 01:27:15,926
because I was
on my way to work.
2079
01:27:15,969 --> 01:27:17,493
I told them, I said,
"I'm the owner.
2080
01:27:17,536 --> 01:27:18,668
"You know,
you need to charge me."
2081
01:27:18,711 --> 01:27:19,799
We went through the courts.
2082
01:27:19,843 --> 01:27:21,497
It got dropped.
2083
01:27:21,540 --> 01:27:24,282
DJ: I remember I was talking
to Kid Kut, and he said,
2084
01:27:24,326 --> 01:27:26,632
"Baby Blue is putting out
a new mixtape,"
2085
01:27:26,676 --> 01:27:29,287
and he goes,
"We're gonna put it on CDs."
2086
01:27:29,331 --> 01:27:31,333
"Man, I don't know
if you should do that,
2087
01:27:31,376 --> 01:27:34,292
"because now
we're putting stuff up
2088
01:27:34,336 --> 01:27:36,207
"on the, like, top format."
2089
01:27:36,251 --> 01:27:38,905
KID KUT: It was a new thing,
burning on CDs,
2090
01:27:38,949 --> 01:27:41,081
so we started burning onto CDs,
2091
01:27:41,125 --> 01:27:44,563
and then eventually
we ended up pressing CDs.
2092
01:27:44,607 --> 01:27:46,522
MASTERMIND: And when
they started making CDs,
2093
01:27:46,565 --> 01:27:49,612
they really started competing
with the record labels,
2094
01:27:49,655 --> 01:27:52,528
and that's what made
them take notice, right?
2095
01:27:52,571 --> 01:27:54,965
CLICK: You know, obviously,
DJs are selling mixtapes
2096
01:27:55,008 --> 01:27:57,881
without having their approval,
but that's all fucked up
2097
01:27:57,924 --> 01:27:59,491
because at the end of the day,
2098
01:27:59,535 --> 01:28:01,928
all those DJs that are doing
mixtapes were getting free music
2099
01:28:01,972 --> 01:28:04,714
that the record companies were
giving them to promote that.
2100
01:28:04,757 --> 01:28:08,413
AGILE: The record labels would
service DJs and record pools,
2101
01:28:08,457 --> 01:28:11,764
and part of the service was you
had to fill out response sheets
2102
01:28:11,808 --> 01:28:13,288
for the records
they were servicing.
2103
01:28:13,331 --> 01:28:15,290
They wanted to know what
you thought of these records.
2104
01:28:15,333 --> 01:28:16,813
One of the questions
on those surveys,
2105
01:28:16,856 --> 01:28:18,467
on every record that you got,
2106
01:28:18,510 --> 01:28:21,383
"Would you put
this song on your mixtape?"
2107
01:28:21,426 --> 01:28:24,777
SPIN SUPREME: At the time,
there was a culture
2108
01:28:24,821 --> 01:28:28,041
that was made up
of DJs and taste-makers,
2109
01:28:28,085 --> 01:28:31,349
independent labels,
and record shops,
2110
01:28:31,393 --> 01:28:33,830
and the clothing store,
and everybody was like
2111
01:28:33,873 --> 01:28:36,789
working together
to build something here.
2112
01:28:36,833 --> 01:28:39,792
What it felt like to me
was like the labels
2113
01:28:39,836 --> 01:28:42,621
were clearing the runway
to do their thing.
2114
01:28:42,665 --> 01:28:45,145
JASON: You ask me
how it affected Eugene,
2115
01:28:45,189 --> 01:28:46,756
he had to go to court.
2116
01:28:46,799 --> 01:28:51,064
He spent thousands
upon thousands of dollars
2117
01:28:51,108 --> 01:28:53,458
to defend himself,
2118
01:28:53,502 --> 01:28:56,156
and it weighed heavy on him
in those years.
2119
01:28:56,200 --> 01:28:57,593
I know that for sure.
2120
01:28:57,636 --> 01:28:59,725
EUGENE: Well,
yeah, it was, like,
2121
01:28:59,769 --> 01:29:02,598
kind of disheartening because,
like, everybody is doing it.
2122
01:29:02,641 --> 01:29:04,121
Everybody is selling.
2123
01:29:04,164 --> 01:29:06,428
Labels?
Well, you know what?
2124
01:29:06,471 --> 01:29:10,040
I'm not too sure if I feel
comfortable talking about it.
2125
01:29:10,083 --> 01:29:15,262
But everybody was doing it,
and they picked us.
2126
01:29:15,306 --> 01:29:16,438
You know what I mean?
2127
01:29:16,481 --> 01:29:19,658
Why us?
2128
01:29:19,702 --> 01:29:21,573
JASON: His parents
had a heavy dictation
2129
01:29:21,617 --> 01:29:23,488
on what was happening
with the business.
2130
01:29:23,532 --> 01:29:26,491
It was their business as much
as it was Eugene's business,
2131
01:29:26,535 --> 01:29:28,754
and they were there constantly,
aware of everything
2132
01:29:28,798 --> 01:29:31,409
and watching over, like hawks,
what was going on.
2133
01:29:31,453 --> 01:29:34,151
JASON: When the cops came in,
that spooked Daddy and Mommy
2134
01:29:34,194 --> 01:29:35,631
as much as it spooked Eugene,
2135
01:29:35,674 --> 01:29:39,417
and I think
that together eventually
2136
01:29:39,461 --> 01:29:43,856
is why Eugene asked
if I wanted to buy the business.
2137
01:29:43,900 --> 01:29:48,426
#
2138
01:29:48,470 --> 01:29:52,082
#
2139
01:29:52,125 --> 01:29:55,781
#
2140
01:29:55,825 --> 01:29:59,263
#
2141
01:29:59,306 --> 01:30:03,006
#
2142
01:30:03,049 --> 01:30:05,487
#
2143
01:30:05,530 --> 01:30:08,141
EUGENE: Sasha was
born in 1992.
2144
01:30:08,185 --> 01:30:10,056
She is a leap year baby.
2145
01:30:10,100 --> 01:30:15,192
And my son was born in 1995.
2146
01:30:15,235 --> 01:30:16,976
I didn't get to see them much.
2147
01:30:17,020 --> 01:30:19,849
I used to be in the store here
at 12 o'clock.
2148
01:30:19,892 --> 01:30:24,375
Sometimes I'd go
and pick up stuff, do stuff.
2149
01:30:24,419 --> 01:30:26,986
SASHA: There used to be, like,
a very small office
2150
01:30:27,030 --> 01:30:28,988
and a kitchen in the back,
2151
01:30:29,032 --> 01:30:32,731
and my brother and I would do
homework there most days.
2152
01:30:32,775 --> 01:30:35,647
KEEGAN: Yeah, after school
we would come back to the store
2153
01:30:35,691 --> 01:30:37,736
and just waited around
until we went home,
2154
01:30:37,780 --> 01:30:40,260
so we would just
eat dinner there,
2155
01:30:40,304 --> 01:30:42,132
do homework, play around.
2156
01:30:42,175 --> 01:30:44,264
EUGENE: I would only see them
at 12 o'clock at night.
2157
01:30:44,308 --> 01:30:45,614
They're supposed to be sleeping,
2158
01:30:45,657 --> 01:30:47,659
but they're hiding
when they hear me coming.
2159
01:30:47,703 --> 01:30:49,748
KEEGAN: I would hide at home
before my dad came home
2160
01:30:49,792 --> 01:30:51,184
and then surprise him.
2161
01:30:51,228 --> 01:30:53,099
I guess it was just the way
'cause we didn't really
2162
01:30:53,143 --> 01:30:54,492
see him for a lot, right?
2163
01:30:54,536 --> 01:30:56,668
SASHA: And even if my parents
were at the store,
2164
01:30:56,712 --> 01:30:58,409
I remember trying
to stay up till, like,
2165
01:30:58,453 --> 01:31:01,107
11 or 12 when they came back
home to, like, see them,
2166
01:31:01,151 --> 01:31:05,198
but it didn't always work out.
2167
01:31:05,242 --> 01:31:07,853
I just still think it was like
my dad's other child almost,
2168
01:31:07,897 --> 01:31:11,596
because he was here
the majority of the time.
2169
01:31:11,640 --> 01:31:13,076
EUGENE: You know,
I was going every Thursday
2170
01:31:13,119 --> 01:31:14,599
to pick up records.
2171
01:31:14,643 --> 01:31:16,166
The records are still coming in
2172
01:31:16,209 --> 01:31:20,953
and they still gotta
go out, right?
2173
01:31:20,997 --> 01:31:24,609
So, bringing those two guys in
was-- you know, helped.
2174
01:31:24,653 --> 01:31:28,091
#
2175
01:31:28,134 --> 01:31:32,356
#
2176
01:31:32,399 --> 01:31:35,185
NAV: I was working around
the corner at Covenant House
2177
01:31:35,228 --> 01:31:38,797
and spent any free moment
I had in the shop.
2178
01:31:38,841 --> 01:31:41,887
Got to know Eugene,
of course, and Donna,
2179
01:31:41,931 --> 01:31:44,803
and then Eugene and Donna
were now young parents.
2180
01:31:44,847 --> 01:31:47,458
I think both of them really
wanted to be able to focus
2181
01:31:47,502 --> 01:31:48,590
on their family a bit more
2182
01:31:48,633 --> 01:31:50,243
and they were
looking for an out.
2183
01:31:50,287 --> 01:31:53,029
So they mentioned it to Jason,
and Jason mentioned it to me.
2184
01:31:53,072 --> 01:31:55,771
JASON: And one day Eugene
came up to me and he goes,
2185
01:31:55,814 --> 01:31:57,555
"We're thinking about
selling the business.
2186
01:31:57,599 --> 01:31:59,818
"Are you interested?"
I said, "Yeah."
2187
01:31:59,862 --> 01:32:01,820
I didn't think I could
do it on my own.
2188
01:32:01,864 --> 01:32:03,300
Nav was my very good friend.
2189
01:32:03,343 --> 01:32:05,737
NAV: We were just like, "Yeah!
Let's do it!"
2190
01:32:05,781 --> 01:32:08,305
Effectively, at that point,
we bought Play De Record.
2191
01:32:08,348 --> 01:32:11,526
The deal was Eugene and Donna
stay on for six months.
2192
01:32:11,569 --> 01:32:13,484
You know, a consultancy period.
2193
01:32:13,528 --> 01:32:16,008
JASON: But when Nav
and I brainstormed ideas
2194
01:32:16,052 --> 01:32:17,836
and talked to Eugene,
Eugene got excited
2195
01:32:17,880 --> 01:32:20,404
and he got a new zest
for it and said,
2196
01:32:20,447 --> 01:32:21,536
"You know what?
I'm gonna stay."
2197
01:32:21,579 --> 01:32:23,842
NAV: Thankfully,
we devised this schedule
2198
01:32:23,886 --> 01:32:25,931
that worked for Eugene
and Donna to remain.
2199
01:32:25,975 --> 01:32:28,064
When I look back, I mean,
2200
01:32:28,107 --> 01:32:29,718
damn, if it had
gone any other way,
2201
01:32:29,761 --> 01:32:32,372
it would have been
a catastrophe.
2202
01:32:32,416 --> 01:32:34,853
DONNA: I could have walked
away from the store, you know?
2203
01:32:34,897 --> 01:32:38,074
But he loves it,
so he continues.
2204
01:32:38,117 --> 01:32:40,903
I think being here all day
is not work for him.
2205
01:32:40,946 --> 01:32:44,080
He loves being here all day,
listening to music.
2206
01:32:44,123 --> 01:32:48,084
#
2207
01:32:48,127 --> 01:32:51,522
EUGENE: I was always
going to motivational courses
2208
01:32:51,566 --> 01:32:55,178
and looking at other businesses,
thinking, you know,
2209
01:32:55,221 --> 01:32:57,702
"How can I, you know,
2210
01:32:57,746 --> 01:33:01,488
"maybe diversify just in case
something happens to the store?"
2211
01:33:01,532 --> 01:33:05,188
Which, you know, some of
the stuff I learned, like,
2212
01:33:05,231 --> 01:33:06,537
you set a goal
2213
01:33:06,581 --> 01:33:10,019
and you do whatever
it takes to get that goal.
2214
01:33:10,062 --> 01:33:13,631
So it doesn't matter
if I didn't sleep or whatever,
2215
01:33:13,675 --> 01:33:16,634
I'd just go and I'd try
to achieve that goal.
2216
01:33:16,678 --> 01:33:19,419
And even to this day,
I still do the same thing,
2217
01:33:19,463 --> 01:33:20,638
where if somebody is
looking for something,
2218
01:33:20,682 --> 01:33:23,859
I try my best to try
and get it to them.
2219
01:33:23,902 --> 01:33:27,297
Sometimes the DJs would ask me,
2220
01:33:27,340 --> 01:33:29,952
"Bring me a record in the club."
2221
01:33:29,995 --> 01:33:31,562
I was like,
"Oh, come on, man.
2222
01:33:31,606 --> 01:33:33,303
"Do you really
need this record?"
2223
01:33:33,346 --> 01:33:36,001
But I know the DJ needs it
because, you know,
2224
01:33:36,045 --> 01:33:39,788
one of my things also is
the music can't stop.
2225
01:33:39,831 --> 01:33:43,269
I just kind of-- the music's
gotta keep on going.
2226
01:33:43,313 --> 01:33:46,795
#
2227
01:33:46,838 --> 01:33:52,235
#
2228
01:33:52,278 --> 01:33:55,542
SFS: I think a lot of how
we've been able to maintain
2229
01:33:55,586 --> 01:33:57,762
and stay at such a high level
for so long is
2230
01:33:57,806 --> 01:33:59,808
a lot of it is how
we deal with people.
2231
01:33:59,851 --> 01:34:01,592
And I did learn
a lot of that from him.
2232
01:34:01,636 --> 01:34:04,160
I got, you know,
my asshole side from George,
2233
01:34:04,203 --> 01:34:06,466
how to not take shit
from people,
2234
01:34:06,510 --> 01:34:09,121
and I got the camaraderie,
community thing from Eugene.
2235
01:34:09,165 --> 01:34:11,341
If you ask me, like, a moment
where one started to pull away
2236
01:34:11,384 --> 01:34:13,038
from the other,
I couldn't tell you.
2237
01:34:13,082 --> 01:34:16,520
GEORGE: But Eugene outsold us.
100%, I know that for a fact.
2238
01:34:16,563 --> 01:34:18,565
That bothered me,
but once I got out of it,
2239
01:34:18,609 --> 01:34:20,742
I was like, I don't know
how old I was in 2000,
2240
01:34:20,785 --> 01:34:22,134
but it was over.
2241
01:34:22,178 --> 01:34:24,702
Like, I walked away from it.
I was good with it.
2242
01:34:24,746 --> 01:34:26,225
No, it didn't bother me.
2243
01:34:26,269 --> 01:34:28,619
But during the competition,
oh, he used to bother me!
2244
01:34:28,663 --> 01:34:29,968
He used to bother me.
2245
01:34:30,012 --> 01:34:31,666
Actually, funny you say that--
2246
01:34:31,709 --> 01:34:33,929
Eugene bought all my records.
2247
01:34:33,972 --> 01:34:36,496
Call up Eugene,
he comes to my dad's house,
2248
01:34:36,540 --> 01:34:38,063
he went through my records,
2249
01:34:38,107 --> 01:34:40,718
started nickel and diming here
and I said, "Look, Eugene,
2250
01:34:40,762 --> 01:34:45,157
"either you take the whole batch
or you don't take it at all."
2251
01:34:45,201 --> 01:34:46,811
And I took that money
2252
01:34:46,855 --> 01:34:49,205
and I bought
a dock at my cottage,
2253
01:34:49,248 --> 01:34:50,946
which I should call
Play De Record,
2254
01:34:50,989 --> 01:34:52,904
which I still have up to now,
2255
01:34:52,948 --> 01:34:55,254
that I built a dock
with the money he gave me.
2256
01:34:55,298 --> 01:34:57,430
True story.
2257
01:34:57,474 --> 01:34:59,084
I'm just shocked
that he's still doing it.
2258
01:34:59,128 --> 01:35:00,999
Like, I mean,
is the industry still there?
2259
01:35:01,043 --> 01:35:02,784
Are people buying records?
2260
01:35:02,827 --> 01:35:06,788
Like, why is he still just
kicking the bucket doing that?
2261
01:35:06,831 --> 01:35:08,746
INTERVIEWER: How long
did the Thursday thing last?
2262
01:35:08,790 --> 01:35:11,357
Like when did it--
EUGENE: Oh, forever.
2263
01:35:11,401 --> 01:35:13,664
Until, like, the 2010s.
2264
01:35:13,708 --> 01:35:15,231
You know what I mean?
2265
01:35:15,274 --> 01:35:16,798
That's when things
started-- poof!
2266
01:35:16,841 --> 01:35:18,451
Digital, man.
2267
01:35:18,495 --> 01:35:20,062
Digital killed it.
2268
01:35:20,105 --> 01:35:23,935
MISTA JIGGZ: Serato
is a program or a software
2269
01:35:23,979 --> 01:35:28,766
that basically allows DJs
to use digital files
2270
01:35:28,810 --> 01:35:31,203
from their laptop
or from a hard drive.
2271
01:35:31,247 --> 01:35:33,075
You can use it
with CD turntables.
2272
01:35:33,118 --> 01:35:35,033
You can use it with
regular turntables.
2273
01:35:35,077 --> 01:35:36,252
You can use it
with a controller.
2274
01:35:36,295 --> 01:35:38,645
But you can also
just connect to a mixer
2275
01:35:38,689 --> 01:35:40,343
and you can play
your whole entire set
2276
01:35:40,386 --> 01:35:41,910
literally just off
your computer.
2277
01:35:41,953 --> 01:35:44,086
When Serato came out in 2005,
2278
01:35:44,129 --> 01:35:47,263
a lot of guys already
had a lot of digital files,
2279
01:35:47,306 --> 01:35:50,440
so they were kind of already
ready to go there.
2280
01:35:50,483 --> 01:35:53,617
JESTER: Once I got to try it, oh
my god, this is a game-changer.
2281
01:35:53,660 --> 01:35:55,097
I couldn't stop
talking about it.
2282
01:35:55,140 --> 01:35:58,317
And I remember, I flew out
to Vancouver with Kid Kut.
2283
01:35:58,361 --> 01:36:00,580
Because it was so much,
my actual luggage,
2284
01:36:00,624 --> 01:36:02,713
my personal luggage of
clothing and stuff like that,
2285
01:36:02,757 --> 01:36:05,803
as well as these
two massive crates,
2286
01:36:05,847 --> 01:36:09,024
the airline charged
me like $160, $170
2287
01:36:09,067 --> 01:36:11,330
to bring those crates back,
and I was so pissed.
2288
01:36:11,374 --> 01:36:14,203
And as soon as I landed back
in Toronto, I bought a laptop,
2289
01:36:14,246 --> 01:36:16,031
and I never looked back.
2290
01:36:16,074 --> 01:36:18,773
DJ KEMO: I could do the exact
same job and bring ten times
2291
01:36:18,816 --> 01:36:20,731
the amount of records with me
2292
01:36:20,775 --> 01:36:25,040
with a frickin' laptop
and two controllers?
2293
01:36:25,083 --> 01:36:26,868
Like, hell yeah, I'm with it.
2294
01:36:26,911 --> 01:36:28,870
MELBOOGIE: For me personally,
it's just something that I--
2295
01:36:28,913 --> 01:36:30,175
you had to do.
2296
01:36:30,219 --> 01:36:31,786
You had to keep up
with the times.
2297
01:36:31,829 --> 01:36:34,049
MARCUS: With everything
being on a USB,
2298
01:36:34,092 --> 01:36:36,486
you could bring your whole
collection on your laptop.
2299
01:36:36,529 --> 01:36:39,532
I don't see a full return
to vinyl ever happening.
2300
01:36:39,576 --> 01:36:41,970
DENISE: But it wasn't like
digital files came out
2301
01:36:42,013 --> 01:36:44,929
and then instantaneously
killed the scene,
2302
01:36:44,973 --> 01:36:47,714
but definitely over time.
2303
01:36:47,758 --> 01:36:49,455
I mean, I can't remember
the last time I bought
2304
01:36:49,499 --> 01:36:51,414
a 12-inch, frankly, you know?
2305
01:36:51,457 --> 01:36:54,112
Because you have access
to it all the time,
2306
01:36:54,156 --> 01:36:56,506
anywhere, anytime now.
2307
01:36:56,549 --> 01:37:00,249
#
2308
01:37:00,292 --> 01:37:02,642
#
2309
01:37:02,686 --> 01:37:04,993
JUG-E: As a young kid,
as a teenager,
2310
01:37:05,036 --> 01:37:09,040
working in the record store,
dictating what people buy,
2311
01:37:09,084 --> 01:37:10,955
I mean, that was kind of
the attitude of it.
2312
01:37:10,999 --> 01:37:14,829
Once people had
the freedom of MP3s,
2313
01:37:14,872 --> 01:37:16,091
it didn't matter anymore.
2314
01:37:16,134 --> 01:37:17,962
They can tell you
what's hot now.
2315
01:37:18,006 --> 01:37:20,704
So, naturally, it slowed down.
2316
01:37:20,747 --> 01:37:23,533
Club DJs were the first to go.
2317
01:37:23,576 --> 01:37:25,013
JASON: Yeah, we noticed it.
2318
01:37:25,056 --> 01:37:27,319
We'd notice less things
being pressed on vinyl.
2319
01:37:27,363 --> 01:37:29,408
We'd notice certain
DJs dropping off
2320
01:37:29,452 --> 01:37:32,585
and not showing up anymore,
DJs that would come regularly.
2321
01:37:32,629 --> 01:37:36,981
When Thursday was 100
or 150 people going crazy,
2322
01:37:37,025 --> 01:37:39,288
it started to be 60 people.
2323
01:37:39,331 --> 01:37:40,898
EUGENE: Everything
went down a little bit.
2324
01:37:40,942 --> 01:37:42,769
When Scratch Live came,
a little bit went down.
2325
01:37:42,813 --> 01:37:45,250
When Serato came in,
2326
01:37:45,294 --> 01:37:47,209
a lot went down.
2327
01:37:47,252 --> 01:37:49,124
So, we had to find
other ways, you know?
2328
01:37:49,167 --> 01:37:52,301
[drum and bass music]
2329
01:37:52,344 --> 01:37:53,998
REPORTER: [TV] The beat's
about to switch again
2330
01:37:54,042 --> 01:37:57,349
at Play De Record.
2331
01:37:57,393 --> 01:38:01,745
First vinyl, then DJ equipment,
now the funky store on Yonge
2332
01:38:01,788 --> 01:38:04,661
is opening
a learning centre in the back.
2333
01:38:04,704 --> 01:38:07,446
WOMAN: Honestly, it's really
hard to find an environment
2334
01:38:07,490 --> 01:38:09,144
where you can
sit down and learn.
2335
01:38:09,187 --> 01:38:10,667
You feel like it's impossible
2336
01:38:10,710 --> 01:38:12,451
to be able to do
something like this.
2337
01:38:12,495 --> 01:38:15,237
MASTERMIND: And that was crazy
because he had enough foresight
2338
01:38:15,280 --> 01:38:18,893
to be like, "Okay,
how do I evolve or transition?"
2339
01:38:18,936 --> 01:38:21,547
Or, "Okay, maybe the record
side of it is not bringing in
2340
01:38:21,591 --> 01:38:22,940
"as much income as it used to,
2341
01:38:22,984 --> 01:38:24,289
"so what can we do
to supplement that?"
2342
01:38:24,333 --> 01:38:27,249
By setting up
a DJ school in a store
2343
01:38:27,292 --> 01:38:31,340
that was infamous for
the DJ world,
2344
01:38:31,383 --> 01:38:33,168
you're now bringing
that potentially
2345
01:38:33,211 --> 01:38:35,126
to a new generation of people.
2346
01:38:35,170 --> 01:38:37,433
And again, you know, Eugene
had the foresight to be like,
2347
01:38:37,476 --> 01:38:40,001
"Let's help keep
this culture going."
2348
01:38:40,044 --> 01:38:42,873
EUGENE: But again, like,
everybody learns on...
2349
01:38:42,917 --> 01:38:44,875
Get free lessons on YouTube,
2350
01:38:44,919 --> 01:38:46,921
just like how
they get free music.
2351
01:38:46,964 --> 01:38:49,575
NAV: All that stuff, you know,
to try and weather the storm,
2352
01:38:49,619 --> 01:38:51,055
we knew what was going on.
2353
01:38:51,099 --> 01:38:53,666
We knew that, you know,
it was gonna be a challenge.
2354
01:38:53,710 --> 01:38:56,234
But at the end of the day,
we kind of also trusted
2355
01:38:56,278 --> 01:38:57,844
there's always
gonna be music lovers
2356
01:38:57,888 --> 01:38:59,150
and there's always
gonna be people
2357
01:38:59,194 --> 01:39:02,458
who love the medium,
you know, of vinyl.
2358
01:39:02,501 --> 01:39:04,242
DAN-E-O: I have
a love for the music,
2359
01:39:04,286 --> 01:39:05,852
but the music product.
2360
01:39:05,896 --> 01:39:07,811
To this day,
I'm still very meticulous about
2361
01:39:07,854 --> 01:39:10,248
how my album cover looks,
the liner notes,
2362
01:39:10,292 --> 01:39:12,511
all of the credit information.
2363
01:39:12,555 --> 01:39:15,993
MISS KITTIE: DJ Jace,
I did a remix for him this year.
2364
01:39:16,037 --> 01:39:19,910
He met me in the food court
from my place of work,
2365
01:39:19,954 --> 01:39:22,086
and he handed me this record,
2366
01:39:22,130 --> 01:39:25,263
and I very excitedly
started screaming
2367
01:39:25,307 --> 01:39:26,873
and scared
a lot of the elderly people
2368
01:39:26,917 --> 01:39:28,179
that were in the food court.
2369
01:39:28,223 --> 01:39:31,487
I didn't actually think
that I would see my name
2370
01:39:31,530 --> 01:39:34,098
on a record for a long time,
and I almost cried,
2371
01:39:34,142 --> 01:39:36,666
which I really
had to control myself
2372
01:39:36,709 --> 01:39:39,756
because of the number
of people that were around.
2373
01:39:39,799 --> 01:39:41,932
SKRATCH BASTID: Now that
it is a more limited thing,
2374
01:39:41,976 --> 01:39:43,325
it's a bit more special.
2375
01:39:43,368 --> 01:39:45,588
It's like the same way
people like real photographs
2376
01:39:45,631 --> 01:39:46,719
and things like that.
2377
01:39:46,763 --> 01:39:48,678
It's like a physical
piece of media.
2378
01:39:48,721 --> 01:39:50,506
But when Serato came 'round,
it was like,
2379
01:39:50,549 --> 01:39:52,812
"Yeah, okay, cool,
I still got it," you know?
2380
01:39:52,856 --> 01:39:55,119
Like, "I'm gonna beat the curve
and I'm gonna find ways
2381
01:39:55,163 --> 01:39:57,034
"to get the record."
But then, eventually,
2382
01:39:57,078 --> 01:39:58,688
people coming up to you
at the club being like,
2383
01:39:58,731 --> 01:39:59,950
"Can you play this?"
and I'm like,
2384
01:39:59,994 --> 01:40:01,473
"Ah, I'm still waiting
for it to get pressed."
2385
01:40:01,517 --> 01:40:02,518
Then they're like,
2386
01:40:02,561 --> 01:40:04,563
"What are you?
What's a press?"
2387
01:40:04,607 --> 01:40:09,220
You know what I mean?
It doesn't make sense.
2388
01:40:09,264 --> 01:40:11,657
MISTA JIGGZ: If
a record is scratched,
2389
01:40:11,701 --> 01:40:13,181
you may not be able to play it.
2390
01:40:13,224 --> 01:40:16,532
You're in close quarters
and the audience is around you.
2391
01:40:16,575 --> 01:40:18,403
People could be, you know,
knocking the table.
2392
01:40:18,447 --> 01:40:20,405
People could be
knocking the needle,
2393
01:40:20,449 --> 01:40:23,060
and it could really
affect your performance.
2394
01:40:23,104 --> 01:40:25,367
#
2395
01:40:25,410 --> 01:40:27,282
JUG-E: Serato
was like that thing,
2396
01:40:27,325 --> 01:40:29,806
it was the gift and the curse
because it gave us everything
2397
01:40:29,849 --> 01:40:31,460
that we really wanted.
2398
01:40:31,503 --> 01:40:34,637
As DJs, me personally,
I hated carrying crates.
2399
01:40:34,680 --> 01:40:37,596
But at the same time,
it tore our hearts out
2400
01:40:37,640 --> 01:40:41,687
because we lost
that sense of community.
2401
01:40:41,731 --> 01:40:43,385
NAV: As an entrepreneur,
I got into, like,
2402
01:40:43,428 --> 01:40:46,910
bars and venues
and opened a club of my own,
2403
01:40:46,953 --> 01:40:49,043
and it made sense for me
to exit at that point.
2404
01:40:49,086 --> 01:40:50,914
It was emotional
for years and years,
2405
01:40:50,957 --> 01:40:53,003
and still is a little
emotional, you know?
2406
01:40:53,047 --> 01:40:57,312
Like, definitely a high point
of my, you know,
2407
01:40:57,355 --> 01:40:59,401
my life and my career.
2408
01:40:59,444 --> 01:41:03,318
You know, it was
a really fun place to work.
2409
01:41:03,361 --> 01:41:06,016
#
2410
01:41:06,060 --> 01:41:09,628
JUG-E: As someone who
essentially spent a lot of time,
2411
01:41:09,672 --> 01:41:13,763
years on Yonge Street,
a lot of the smaller businesses
2412
01:41:13,806 --> 01:41:17,549
that had hung on
for all those years
2413
01:41:17,593 --> 01:41:20,248
were now getting taken over
by the major corporations.
2414
01:41:20,291 --> 01:41:24,469
EUGENE: Well, when that property
tax went up $7,000, man,
2415
01:41:24,513 --> 01:41:27,298
I said, "We can't do this."
It's...
2416
01:41:27,342 --> 01:41:30,127
We're not even
making money, right?
2417
01:41:30,171 --> 01:41:33,304
And for that to happen,
we said, "Look."
2418
01:41:33,348 --> 01:41:39,093
So, we were deciding
if to continue or not, right?
2419
01:41:39,136 --> 01:41:42,661
Jason didn't want to continue,
so it was just me alone.
2420
01:41:42,705 --> 01:41:45,011
JASON: We had talked about
closing the shop, many times,
2421
01:41:45,055 --> 01:41:47,057
because it was hard.
2422
01:41:47,101 --> 01:41:49,190
You know,
it's not the same business
2423
01:41:49,233 --> 01:41:50,800
as it was obviously in the '90s.
2424
01:41:50,843 --> 01:41:53,150
And then Eugene said,
"Well, let's move it."
2425
01:41:53,194 --> 01:41:55,848
And I go, "Okay."
I was open to the idea.
2426
01:41:55,892 --> 01:41:58,155
There was a spot on Spadina
that Eugene showed me,
2427
01:41:58,199 --> 01:42:00,070
and I go,
"It's cool, I like it."
2428
01:42:00,114 --> 01:42:03,943
But I really did some
soul-searching myself
2429
01:42:03,987 --> 01:42:05,989
and I felt I needed to go
another direction in my life.
2430
01:42:06,032 --> 01:42:08,470
So once the Yonge Street
location closed down,
2431
01:42:08,513 --> 01:42:12,474
I decided to move on
and let Eugene take it over.
2432
01:42:12,517 --> 01:42:17,000
#
2433
01:42:17,043 --> 01:42:20,569
#
2434
01:42:20,612 --> 01:42:24,181
#
2435
01:42:24,225 --> 01:42:28,185
#
2436
01:42:30,231 --> 01:42:32,624
DJ DOPEY: We used to do
scratchers together, like,
2437
01:42:32,668 --> 01:42:35,061
you know, the scene
and get people together.
2438
01:42:35,105 --> 01:42:39,501
We did the last one that was
in the actual Yonge Street,
2439
01:42:39,544 --> 01:42:40,980
the OG store.
2440
01:42:41,024 --> 01:42:42,547
Eugene let us do it.
2441
01:42:42,591 --> 01:42:46,072
A good send-off, I suppose,
for the OG store.
2442
01:42:46,116 --> 01:42:50,599
#
2443
01:42:50,642 --> 01:42:53,341
#
2444
01:42:53,384 --> 01:42:55,821
JESTER: Eugene,
a couple other people who were
2445
01:42:55,865 --> 01:42:57,997
Play De Record loyalists,
2446
01:42:58,041 --> 01:43:01,305
we all took a picture
in front of the sign.
2447
01:43:01,349 --> 01:43:03,481
And I remember after we took
the picture, I was just like,
2448
01:43:03,525 --> 01:43:06,441
"This is part
of Toronto culture."
2449
01:43:06,484 --> 01:43:09,400
DJ POWER: And that location
on Yonge Street
2450
01:43:09,444 --> 01:43:11,620
is just a part of history.
2451
01:43:11,663 --> 01:43:13,796
I felt it when he had to move.
2452
01:43:13,839 --> 01:43:15,319
NICK: You know the Sam's sign?
2453
01:43:15,363 --> 01:43:17,103
They got the Sam's sign they
have on top of that thing.
2454
01:43:17,147 --> 01:43:19,280
They should tear that down
and put the Play De Record sign
2455
01:43:19,323 --> 01:43:20,542
there, on top of there.
[laughs]
2456
01:43:20,585 --> 01:43:24,241
Because that's just
as, like, well-known as,
2457
01:43:24,285 --> 01:43:27,592
and probably even bigger than,
Sam the Record Man.
2458
01:43:27,636 --> 01:43:29,986
#
2459
01:43:30,029 --> 01:43:31,335
SPIN SUPREME: I'm super
nostalgic
2460
01:43:31,379 --> 01:43:33,163
when we talk about
this stuff, man.
2461
01:43:33,207 --> 01:43:35,948
Like, going down memory lane
and thinking about the places
2462
01:43:35,992 --> 01:43:40,257
and the sounds
and the smells of, like,
2463
01:43:40,301 --> 01:43:45,741
being in this
movement at this time.
2464
01:43:45,784 --> 01:43:49,875
There's institutions that were
a part of the come-up
2465
01:43:49,919 --> 01:43:52,965
of this city, and they
don't exist anymore,
2466
01:43:53,009 --> 01:43:54,184
or they've changed,
2467
01:43:54,228 --> 01:43:56,839
and, you know,
I understand the evolution.
2468
01:43:56,882 --> 01:44:00,843
It means that what we see today
won't ever be what it was,
2469
01:44:00,886 --> 01:44:05,413
but it's nice to think about it.
2470
01:44:05,456 --> 01:44:08,416
JUG-E: Well... all good things
come to an end.
2471
01:44:12,333 --> 01:44:15,597
[quiet street traffic noise]
2472
01:44:19,775 --> 01:44:25,650
[quiet street traffic noise]
2473
01:44:34,616 --> 01:44:36,792
DAVID: I got a wire
from Eugene that says,
2474
01:44:36,835 --> 01:44:37,967
"Oh, come check out
the new store."
2475
01:44:38,010 --> 01:44:39,708
I walked in there
and it was like
2476
01:44:39,751 --> 01:44:41,187
if nothing had ever changed.
2477
01:44:41,231 --> 01:44:44,756
I think it felt the same
because Eugene was there,
2478
01:44:44,800 --> 01:44:47,368
and so he is the store.
2479
01:44:47,411 --> 01:44:49,761
Home is where Eugene is.
2480
01:44:51,372 --> 01:44:55,201
[quiet street traffic noise]
2481
01:44:55,245 --> 01:44:56,333
EUGENE: I just keep hoping.
2482
01:44:56,377 --> 01:44:59,423
I'm not sure yet
what I'm gonna do yet.
2483
01:44:59,467 --> 01:45:01,295
But when you're so busy
2484
01:45:01,338 --> 01:45:02,948
and you're always
involved with music
2485
01:45:02,992 --> 01:45:07,779
and you're ordering every day,
and especially now where
2486
01:45:07,823 --> 01:45:11,740
mostly I'm alone,
so I'm doing everything.
2487
01:45:11,783 --> 01:45:14,873
I'm picking out records,
looking at records, digging,
2488
01:45:14,917 --> 01:45:19,182
sorting records, filling up
the bins, checking stock,
2489
01:45:19,225 --> 01:45:22,620
cashing people,
answering phone calls,
2490
01:45:22,664 --> 01:45:24,840
answering questions
about equipment,
2491
01:45:24,883 --> 01:45:27,843
which I don't really--
it's not my forte.
2492
01:45:27,886 --> 01:45:32,456
So even doing this
documentary has me thinking,
2493
01:45:32,500 --> 01:45:36,155
when I do all the pros and cons,
"Alright, this is what we did,"
2494
01:45:36,199 --> 01:45:38,941
and then even now
I'm thinking,
2495
01:45:38,984 --> 01:45:41,770
"This could be the end."
2496
01:45:41,813 --> 01:45:44,033
But I'm not sure yet.
2497
01:45:44,076 --> 01:45:47,384
Many times, I thought
maybe we might have to close,
2498
01:45:47,428 --> 01:45:48,994
because really,
it wasn't making any--
2499
01:45:49,038 --> 01:45:50,605
we don't make any money, really.
2500
01:45:50,648 --> 01:45:52,737
I'm just doing it for...
2501
01:45:52,781 --> 01:45:57,089
I don't even know
what I'm doing it for!
2502
01:45:57,133 --> 01:46:01,616
DJX: And for me, I never could
have done what I was doing
2503
01:46:01,659 --> 01:46:02,965
at the level I was doing it
2504
01:46:03,008 --> 01:46:06,708
without his contribution
to my life,
2505
01:46:06,751 --> 01:46:11,060
my career as a DJ,
2506
01:46:11,103 --> 01:46:14,193
and everything
that I was about back then.
2507
01:46:14,237 --> 01:46:17,588
He...
2508
01:46:17,632 --> 01:46:20,635
Yeah.
I mean, I owe him so much.
2509
01:46:20,678 --> 01:46:24,900
#
2510
01:46:24,943 --> 01:46:30,558
#
2511
01:46:30,601 --> 01:46:32,821
MASTERMIND: You know,
I think one of the reasons
2512
01:46:32,864 --> 01:46:35,127
he's considered such a legend
2513
01:46:35,171 --> 01:46:37,782
and he's so revered in this city
is because of how sweet he is,
2514
01:46:37,826 --> 01:46:40,132
how generous he is,
and how, you know,
2515
01:46:40,176 --> 01:46:44,528
I don't think he's got
a mean bone in his body.
2516
01:46:44,572 --> 01:46:46,095
NICK: Without Play De Record,
2517
01:46:46,138 --> 01:46:48,445
oh, my career probably would
have went another path.
2518
01:46:48,489 --> 01:46:51,187
If you ask any DJ in Toronto
that bought records
2519
01:46:51,230 --> 01:46:53,972
back in the '90s, it's like,
if there was no Play De Record,
2520
01:46:54,016 --> 01:46:57,672
your DJ career might not
have been where it is today.
2521
01:46:57,715 --> 01:47:01,240
#
2522
01:47:01,284 --> 01:47:02,633
SAUKRATES: I'll call him
more for help
2523
01:47:02,677 --> 01:47:04,461
than he'll call
anybody for help.
2524
01:47:04,505 --> 01:47:06,158
Last winter,
you know, my family,
2525
01:47:06,202 --> 01:47:07,638
we were trying to
get things together.
2526
01:47:07,682 --> 01:47:09,335
I had to call him for some help.
He's like...
2527
01:47:09,379 --> 01:47:10,554
[snaps finger]
"Done!"
2528
01:47:10,598 --> 01:47:12,817
And we hadn't spoken
for about ten years.
2529
01:47:12,861 --> 01:47:14,471
But Eugene never changed.
2530
01:47:14,515 --> 01:47:16,212
As long as I treat
him with respect,
2531
01:47:16,255 --> 01:47:20,825
he'll treat me like family,
like a nephew.
2532
01:47:20,869 --> 01:47:23,828
DENISE: The passion was clearly
there at Play De Record.
2533
01:47:23,872 --> 01:47:25,482
Passionate about the music,
2534
01:47:25,526 --> 01:47:29,965
who wanted to deliver it
to people to share it.
2535
01:47:30,008 --> 01:47:32,054
FRANKENSTEIN: The understanding
that Toronto needed
2536
01:47:32,097 --> 01:47:34,883
to tell its story,
2537
01:47:34,926 --> 01:47:37,320
and Eugene and Play De Record
being a part of that
2538
01:47:37,363 --> 01:47:40,497
was something
that we all believed in.
2539
01:47:40,541 --> 01:47:42,804
JUG-E: I take my kids there.
2540
01:47:42,847 --> 01:47:44,327
They don't even know
what the fuck a record is,
2541
01:47:44,370 --> 01:47:46,460
but I just take 'em there.
2542
01:47:46,503 --> 01:47:49,332
"You don't understand right now,
son, but you need to stand here,
2543
01:47:49,375 --> 01:47:51,421
"like, right now."
2544
01:47:51,465 --> 01:47:56,078
#
2545
01:47:56,121 --> 01:48:00,430
CLICK: The music, which is
the soundscape to our lives,
2546
01:48:00,474 --> 01:48:03,085
would not be possible without
a place to go buy those records
2547
01:48:03,128 --> 01:48:04,826
so people can hear them,
2548
01:48:04,869 --> 01:48:06,915
and that's a major
community hub.
2549
01:48:06,958 --> 01:48:08,482
That's what this is all about.
2550
01:48:08,525 --> 01:48:10,658
Like, without Play De Record,
you know,
2551
01:48:10,701 --> 01:48:12,355
would the culture be the same?
2552
01:48:12,398 --> 01:48:14,444
I don't know!
Maybe not.
2553
01:48:14,488 --> 01:48:18,274
#
2554
01:48:18,317 --> 01:48:21,843
#
2555
01:48:24,106 --> 01:48:25,760
AKI: I think it's...
2556
01:48:25,803 --> 01:48:29,677
It will still live on.
2557
01:48:29,720 --> 01:48:34,377
That passion that he had
for a record store,
2558
01:48:34,420 --> 01:48:37,162
you know, I have never
seen it anywhere else, right?
2559
01:48:37,206 --> 01:48:40,688
It's a family-owned business.
2560
01:48:40,731 --> 01:48:45,040
You know, there's not
that many of that around.
2561
01:48:46,520 --> 01:48:47,825
It's not a corporation.
2562
01:48:47,869 --> 01:48:49,348
He doesn't have shares.
2563
01:48:49,392 --> 01:48:53,701
You know, he just does
what he loves, you know?
2564
01:48:53,744 --> 01:48:58,793
So, I think that legacy
will continue on forever.
2565
01:48:58,836 --> 01:49:02,144
#
2566
01:49:02,187 --> 01:49:05,451
#
2567
01:49:05,495 --> 01:49:08,367
EUGENE: It's only when we
started doing this documentary,
2568
01:49:08,411 --> 01:49:11,719
I-- "Oh, maybe we did
have something to do with it."
2569
01:49:15,244 --> 01:49:16,506
I never saw it.
2570
01:49:16,550 --> 01:49:20,031
Like, you know,
when you have to step back...
2571
01:49:20,075 --> 01:49:21,642
then you see the picture, right?
2572
01:49:21,685 --> 01:49:23,557
#
2573
01:49:23,600 --> 01:49:26,037
# Turn it up,
turn it up. #
2574
01:49:26,081 --> 01:49:27,648
# Lock down, see?
2575
01:49:27,691 --> 01:49:28,736
# Lock down.
2576
01:49:28,779 --> 01:49:30,912
# Yo, yo.
2577
01:49:30,955 --> 01:49:33,131
# Yo, dem outlaws was born
to break laws and felonies #
2578
01:49:33,175 --> 01:49:35,786
# Deh got an empty gates in
da town, deh run it steadily #
2579
01:49:35,830 --> 01:49:37,614
# To all my money
makers cross town
2580
01:49:37,658 --> 01:49:39,442
dissemble funds and put
the pieces back together #
2581
01:49:39,485 --> 01:49:40,791
# Tryin' to drunk one another
2582
01:49:40,835 --> 01:49:42,619
# Case thrown out,
storm da courtroom #
2583
01:49:42,663 --> 01:49:44,316
# Uniforms
and three-piece suits #
2584
01:49:44,360 --> 01:49:46,623
# From bail putting up
houses and loot, he walkin' #
2585
01:49:46,667 --> 01:49:48,407
# I heard him talking
to his partner Hawkins
2586
01:49:48,451 --> 01:49:49,626
about his way of livin' #
2587
01:49:49,670 --> 01:49:50,801
# Faces of death
2588
01:49:50,845 --> 01:49:52,150
# He's runnin'
with this older kid
2589
01:49:52,194 --> 01:49:53,848
from around Mount Olive
and Silverstone #
2590
01:49:53,891 --> 01:49:56,459
# Deh stack mad gats in da
ceilin' at his baby mom's home #
2591
01:49:56,502 --> 01:49:57,721
# These narcs are watchin' us
2592
01:49:57,765 --> 01:49:59,201
# Undercovers on the rooftop
2593
01:49:59,244 --> 01:50:00,637
# Prepared and bullet proofed up
2594
01:50:00,681 --> 01:50:02,378
Jurassic blowin'
cruisers up fatal #
2595
01:50:02,421 --> 01:50:04,685
# They got us trapped
under this negative force #
2596
01:50:04,728 --> 01:50:07,165
# Some try to find a way out
but no doubt some make it out #
2597
01:50:07,209 --> 01:50:08,645
# Some learnin' from
their own mistakes #
2598
01:50:08,689 --> 01:50:10,865
# So take this negative
and turn it into positive #
2599
01:50:10,908 --> 01:50:13,215
# Whether you what to listen,
your prerogative. #
2600
01:50:13,258 --> 01:50:16,479
# Take a look through my eyes
and you'll see what I see #
2601
01:50:16,522 --> 01:50:18,394
# [ENVY]
2602
01:50:18,437 --> 01:50:21,789
# Take a look through my eyes
and you'll see what I see #
2603
01:50:21,832 --> 01:50:23,660
# [JEALOUSY]
2604
01:50:23,704 --> 01:50:27,229
# Take a look through my eyes
and you'll see what I see #
2605
01:50:27,272 --> 01:50:29,057
# [LUST]
2606
01:50:29,100 --> 01:50:32,190
# Take a look through my eyes
and you'll see what I see #
2607
01:50:32,234 --> 01:50:33,539
# [HATE]
2608
01:50:33,583 --> 01:50:35,367
# Kick off da top lock
and run up in dat #
2609
01:50:35,411 --> 01:50:36,630
# Get to the point
2610
01:50:36,673 --> 01:50:37,631
# Don't let him
get the upper hand #
2611
01:50:37,674 --> 01:50:38,762
# He gamblin' with pare man
2612
01:50:38,806 --> 01:50:40,155
# Told everybody,
drop their cards
2613
01:50:40,198 --> 01:50:41,896
and keep their
hands up on the table #
2614
01:50:41,939 --> 01:50:44,028
# This kid thought he was quick,
he drew first but shot last #
2615
01:50:44,072 --> 01:50:45,551
# Blood on my mask
2616
01:50:45,595 --> 01:50:47,031
# This other youth was
tryin' to run for da door #
2617
01:50:47,075 --> 01:50:48,729
# And picked up one
in his back and collapsed #
2618
01:50:48,772 --> 01:50:51,296
# Matter of fact my main concern
was for somebody grab dis #
2619
01:50:51,340 --> 01:50:53,385
# I used my sleeve to wipe
the money off the table
2620
01:50:53,429 --> 01:50:55,213
flood it all in one bag #
2621
01:50:55,257 --> 01:50:57,302
# Deh takin' rings to bracelets
and found coke inside da bin #
2622
01:50:57,346 --> 01:51:00,044
# But now deh takin too long,
deh inside and lavishin' #
2623
01:51:00,088 --> 01:51:01,698
# Come on, it's time
we make a move #
2624
01:51:01,742 --> 01:51:03,004
# So let's bounce
from this apartment #
2625
01:51:03,047 --> 01:51:04,440
# Fly down the staircase
2626
01:51:04,483 --> 01:51:05,920
# And now we tearin' down
the place wisely #
2627
01:51:05,963 --> 01:51:07,835
# Don't want a bait-up
situation therefore #
2628
01:51:07,878 --> 01:51:09,227
# So when we get to the west
2629
01:51:09,271 --> 01:51:11,099
we sharin' out mines,
what's yours is yours #
2630
01:51:11,142 --> 01:51:13,014
# Beast boys come out
at late night so don't speed #
2631
01:51:13,057 --> 01:51:14,406
# Ah yo, a cruiser cuts us off
2632
01:51:14,450 --> 01:51:16,452
to try ta make his way
to the crime scene. #
2633
01:51:16,495 --> 01:51:19,934
# Take a look through my eyes
and you'll see what I see #
2634
01:51:19,977 --> 01:51:21,718
# [ENVY]
2635
01:51:21,762 --> 01:51:25,026
# Take a look through my eyes
and you'll see what I see #
2636
01:51:25,069 --> 01:51:27,115
# [JEALOUSY]
2637
01:51:27,158 --> 01:51:30,553
# Take a look through my eyes
and you'll see what I see #
2638
01:51:30,596 --> 01:51:32,294
# [LUST]
2639
01:51:32,337 --> 01:51:35,297
# Take a look through my eyes
and you'll see what I see #
2640
01:51:35,340 --> 01:51:37,125
# [HATE]
2641
01:51:37,168 --> 01:51:39,344
# Now in closin' you done know
he should never brag for real #
2642
01:51:39,388 --> 01:51:40,650
# Come on you know that
2643
01:51:40,694 --> 01:51:42,304
# Remember who can hear
they must feel #
2644
01:51:42,347 --> 01:51:44,741
# But word up on the streets is
that you robbin' mad peeps #
2645
01:51:44,785 --> 01:51:46,134
# And now it's getting
bad to worse
2646
01:51:46,177 --> 01:51:47,396
because it's getting too far #
2647
01:51:47,439 --> 01:51:48,745
# From front page
to stolen cars #
2648
01:51:48,789 --> 01:51:50,399
# Narcs, deh know who you are
2649
01:51:50,442 --> 01:51:52,880
# We gotta meet him then we tie
him up and drive him real far #
2650
01:51:52,923 --> 01:51:55,404
# Then we separate his body,
chop it up for the cause #
2651
01:51:55,447 --> 01:51:58,102
# Dem outlaws, breakin'
in and out of gun stores #
2652
01:51:58,146 --> 01:52:00,714
# Only you can understand
spottin' shells on the floor #
2653
01:52:00,757 --> 01:52:02,063
# Ay yo, it's far
from a threat #
2654
01:52:02,106 --> 01:52:03,804
# Faces of death,
there's nothin' left #
2655
01:52:03,847 --> 01:52:06,937
# Yo, it's far from a threat
2656
01:52:06,981 --> 01:52:09,331
# Faces of death,
there's nothin' left. #
2657
01:52:09,374 --> 01:52:12,682
# Take a look through my eyes
and you'll see what I see #
2658
01:52:12,726 --> 01:52:14,466
# [ENVY]
2659
01:52:14,510 --> 01:52:17,774
# Take a look through my eyes
and you'll see what I see #
2660
01:52:17,818 --> 01:52:19,820
# [JEALOUSY]
2661
01:52:19,863 --> 01:52:23,258
# Take a look through my eyes
and you'll see what I see #
2662
01:52:23,301 --> 01:52:24,999
# [LUST]
2663
01:52:25,042 --> 01:52:27,958
# Take a look through my eyes
and you'll see what I see #
211388
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