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Downloaded from
YTS.MX
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Official YIFY movies site:
YTS.MX
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So how did you find out?
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00:00:48,979 --> 00:00:51,982
I found out when
it was online, like when it hit the news.
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Nobody in your
inner circle knew.
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00:00:53,950 --> 00:00:55,434
Nobody knew.
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And you didn't smell it?
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No.
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I knew he would sell my music.
I knew he would do that.
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I couldn't believe
who he sold it to.
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Because we've had
endless conversations about Scooter Braun,
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and he has 300 million reasons
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to conveniently forget
those conversations.
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Now, could you rerecord?
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Oh, yeah.
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Might you do that?
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Oh, yeah.
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- That's a plan.
- Yeah, absolutely.
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Under
US copyright law,
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a music release is subject
to two separate copyrights,
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the copyright to the song or
musical composition itself
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and the copyright to the
specific recording of that song,
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which is usually
contained on a master.
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The master from which copies
are made for use in sales
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00:01:48,453 --> 00:01:51,973
and distribution is the
original recording of the song.
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00:01:51,973 --> 00:01:55,080
Therefore, the owner of the
master also holds the copyright
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00:01:55,080 --> 00:01:57,841
to all means of distribution
for the recording,
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00:01:57,841 --> 00:02:01,914
including physical media,
like CDs and final LPs,
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00:02:01,914 --> 00:02:06,678
as well as digital distribution
for download or streaming.
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00:02:06,678 --> 00:02:09,922
On the other hand, owning the
musical work is referred to
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00:02:09,922 --> 00:02:11,476
as the publishing rights,
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00:02:11,476 --> 00:02:15,204
which covers the lyrics before
it became a sound recording.
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Its melodies sheet,
music, composition,
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and instrumental arrangements.
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00:02:20,554 --> 00:02:23,488
Songwriters generally
own the publishing rights
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and are referred to as the
publishers of the music.
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Over
your shoulder, Taylor,
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00:02:32,221 --> 00:02:35,085
and the back of the dress.
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00:02:35,085 --> 00:02:37,329
Over
your shoulder, love.
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00:02:44,681 --> 00:02:46,442
No one told us it
was country night.
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Y'all wanna hear
some country music?
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00:02:48,271 --> 00:02:50,308
Yeah.
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00:02:50,308 --> 00:02:52,689
Later on you wanna
hear some Jack Ingram?
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Yeah.
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00:02:54,277 --> 00:02:56,417
Right now you wanna
hear some Taylor Swift?
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You're in the right place.
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♪ I was riding shotgun
with my hair undone ♪
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♪ In the front seat of his car
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00:03:17,231 --> 00:03:20,303
♪ He's got a one-hand feel
on the steering wheel ♪
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00:03:20,303 --> 00:03:23,444
♪ The other on my heart
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00:03:23,444 --> 00:03:25,550
♪ I look around,
turn the radio down ♪
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00:03:25,550 --> 00:03:28,587
♪ He says, Baby, is
something wrong ♪
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00:03:28,587 --> 00:03:30,969
♪ I say, Nothing, I
was just thinking ♪
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00:03:30,969 --> 00:03:34,559
♪ How we don't have a song
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♪ And he says
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00:03:35,836 --> 00:03:38,287
♪ Our song is the
slamming screen door ♪
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♪ Sneaking out late,
tapping on your window ♪
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00:03:41,497 --> 00:03:44,224
♪ When we're on the phone,
and you talk real slow ♪
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00:03:44,224 --> 00:03:46,847
In 2003
at the age of 13,
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00:03:46,847 --> 00:03:49,159
Taylor went to Nashville
to try and sign
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with some major labels,
but was rejected.
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♪ And when I got home
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00:03:54,924 --> 00:03:56,960
She tried her
luck again the following year
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00:03:56,960 --> 00:04:00,688
and received an
artist development deal with RCA records
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00:04:00,688 --> 00:04:04,105
before becoming the
youngest artist, aged 15,
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00:04:04,105 --> 00:04:06,556
signed by the Sony
Publishing house,
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00:04:06,556 --> 00:04:09,041
but left shortly
afterwards due to concerns
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00:04:09,041 --> 00:04:13,149
that development deals
may shelf artists.
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00:04:13,149 --> 00:04:14,944
♪ Had gone all wrong
and been trampled on ♪
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00:04:14,944 --> 00:04:17,118
Swift took
part in an industry showcase
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00:04:17,118 --> 00:04:20,674
later that year at
Nashville's Bluebird Cafe,
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00:04:20,674 --> 00:04:23,504
where she was recognized
by Scott Borchetta,
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00:04:23,504 --> 00:04:26,576
a Dreamworks Records
executive, who was considering
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00:04:26,576 --> 00:04:29,821
starting his own
independent record company.
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00:04:29,821 --> 00:04:31,409
♪ Our song is the
slamming screen door ♪
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00:04:31,409 --> 00:04:32,927
Swift
ultimately agreed
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00:04:32,927 --> 00:04:36,552
to a 13-year recording contract
with Big Machine Records,
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00:04:36,552 --> 00:04:40,590
the new Nashville-based record
label founded by Borchetta.
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00:04:40,590 --> 00:04:43,490
In exchange for a cash
advance, Big Machine
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received ownership of
the masters for Swift's
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00:04:45,940 --> 00:04:49,565
first six albums under the
terms of the agreement.
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00:05:05,408 --> 00:05:09,654
Through his media company,
SB Projects, Scooter Braun,
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00:05:09,654 --> 00:05:12,553
an American media
proprietor, talent manager,
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00:05:12,553 --> 00:05:15,970
and businessman, is credited
with managing the careers
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00:05:15,970 --> 00:05:19,284
of musicians Justin
Bieber, Ariana Grande,
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00:05:19,284 --> 00:05:22,356
Demi Lovato, and Kanye West.
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00:05:22,356 --> 00:05:25,152
When Braun acquired Big
Machine Label Group,
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00:05:25,152 --> 00:05:28,811
they encompassed all aspects
of Big Machine's business,
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00:05:28,811 --> 00:05:32,055
including its client
roster, distribution deals,
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00:05:32,055 --> 00:05:34,472
publishing rights,
and music masters.
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00:05:38,614 --> 00:05:42,963
On June 30th, 2019, Swift
made a post and stated
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that she had tried to buy
the masters for years,
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but was not given a chance
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unless she signed another
contract that would require her
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to create six more
albums under the label
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in exchange for the
masters of the first six,
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which she felt was unacceptable.
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00:06:01,602 --> 00:06:03,811
She emphasized
Braun's contribution
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00:06:03,811 --> 00:06:08,264
to making Kanye West's
2016 famous music video,
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00:06:08,264 --> 00:06:11,163
where West used a stunt
double to play Taylor,
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which she called a
revenge porn video
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which strips her body naked.
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Swift also alleged that Braun
colluded with two clients
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to bully Swift online, and
persuaded Kim Kardashian,
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who was then married to West,
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00:06:26,316 --> 00:06:28,560
to arrange an
illegally-recorded snippet
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00:06:28,560 --> 00:06:31,287
of Swift's phone call with West.
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00:06:32,702 --> 00:06:35,325
She was alluding to a FaceTime
screenshot of Bieber, West,
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00:06:35,325 --> 00:06:38,432
and Braun that was posted
to Bieber's Instagram
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00:06:38,432 --> 00:06:40,952
after Kardashian
released the snippet.
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00:06:43,333 --> 00:06:45,715
Despite being aware
of Braun's involvement
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00:06:45,715 --> 00:06:48,960
in harassing Swift, Borchetta
was accused by Taylor
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00:06:48,960 --> 00:06:52,964
of betraying her loyalty by
selling the masters to Braun.
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00:06:55,932 --> 00:06:59,867
On November 14th, 2019,
Swift claimed that Braun
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and Borchetta had
stopped her from singing
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00:07:02,180 --> 00:07:06,391
some of her older songs at
the 2019 American Music Awards
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00:07:06,391 --> 00:07:09,359
and using some of them in
her upcoming documentary,
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00:07:09,359 --> 00:07:10,809
"Miss Americana."
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00:07:10,809 --> 00:07:14,054
She said they were
exercising tyrannical control
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00:07:14,054 --> 00:07:17,298
over her music, and claimed
Borchetta told her team
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00:07:17,298 --> 00:07:19,611
that she would be
allowed to use the music
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00:07:19,611 --> 00:07:23,788
only if she agreed to not
rerecord copycat versions
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00:07:23,788 --> 00:07:25,514
of her songs.
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00:07:25,514 --> 00:07:28,448
Swift commented, "The
message being sent to me
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is very clear.
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Basically, 'Be a good
little girl and shut up,
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00:07:33,142 --> 00:07:34,557
or you'll be punished.'"
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For an estimated $405 million
Braun sold the masters,
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00:07:47,812 --> 00:07:51,194
related videos, and artwork
to Shamrock Holdings
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00:07:51,194 --> 00:07:53,127
in October, 2020.
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00:08:01,101 --> 00:08:03,621
Swift claimed that she
tried to bargain with Braun,
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00:08:03,621 --> 00:08:05,692
but that he only gave
her the opportunity
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00:08:05,692 --> 00:08:10,144
to get the masters back if
she signed an ironclad NDA
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00:08:10,144 --> 00:08:13,527
that only let her talk
favorably of Braun.
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00:08:13,527 --> 00:08:15,633
She refused to sign the NDA.
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00:08:15,633 --> 00:08:18,912
She also claimed that
Braun mandated Shamrock
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00:08:18,912 --> 00:08:22,778
not to notify her about the
sale until it was complete.
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00:08:29,094 --> 00:08:30,682
After the news came out,
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00:08:30,682 --> 00:08:34,686
#WeLoveYouTaylor started
trending worldwide on Twitter,
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00:08:34,686 --> 00:08:37,793
with Swifties making
their feelings known.
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00:08:37,793 --> 00:08:39,484
Fans wondered if
Taylor was connected
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00:08:39,484 --> 00:08:41,037
to the investment fund,
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00:08:41,037 --> 00:08:44,213
but she released a statement
clarifying she wasn't part
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of this deal at all, and still
does not own the masters.
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00:08:49,494 --> 00:08:54,154
Swift wrote her album
"Reputation" as a defense mechanism
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00:08:54,154 --> 00:08:56,087
that allowed her to to
cope with the fallout
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00:08:56,087 --> 00:08:57,709
in public scrutiny.
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00:08:58,883 --> 00:09:00,747
She secluded herself
from press attention
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00:09:00,747 --> 00:09:03,128
because she needed to
protect her mental health
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00:09:03,128 --> 00:09:06,338
and stop feeling obliged
to explain herself.
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00:09:12,344 --> 00:09:14,381
On the Reputation Stadium Tour,
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00:09:14,381 --> 00:09:17,764
Swift was inspired by the
love she received from fans
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00:09:17,764 --> 00:09:20,905
to embrace positivity
and vulnerability.
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00:09:20,905 --> 00:09:23,355
Despite her tarnished
reputation in the press,
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she realized her fans see her
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00:09:25,634 --> 00:09:28,671
as a flesh-and-blood
human being.
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To this end, she conceived
her seventh studio album
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as a personal vulnerable record
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00:09:34,574 --> 00:09:36,299
that would connect
her with her audience
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00:09:36,299 --> 00:09:39,613
and showcase her strengths
as a singer-songwriter.
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00:09:46,931 --> 00:09:50,624
Swift wrote "Lover" as a
reflection of her personal life,
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00:09:50,624 --> 00:09:55,077
describing it as
very confessional and autobiographical,
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yet also playful and whimsical.
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She also said the album
was a love letter to love
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00:10:02,187 --> 00:10:06,329
in all of its
maddening, passionate, exciting, enchanting,
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00:10:06,329 --> 00:10:09,160
horrific, tragic,
wonderful glory.
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00:10:09,160 --> 00:10:12,646
♪ Or 20 years
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00:10:12,646 --> 00:10:17,686
♪ Can I go where you go
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00:10:19,411 --> 00:10:23,312
♪ Can we always be this close
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00:10:24,693 --> 00:10:27,178
The track
list consists of 18 songs,
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more than any of
her other albums,
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00:10:29,387 --> 00:10:33,287
depicting many sentiments
stemming from love.
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00:10:37,257 --> 00:10:41,157
The imagery of "Reputation"
was dark and cold.
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00:10:41,157 --> 00:10:45,783
"Lover"'s bright colors
and themes contrasted this.
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00:10:45,783 --> 00:10:49,165
However, a common misconception
is that "Reputation"
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00:10:49,165 --> 00:10:51,581
lyrically is all about revenge.
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00:10:51,581 --> 00:10:54,308
Although some songs
do touch on this,
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the majority of the album
details falling in love with Joe
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amidst all the personal tumult.
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00:11:03,214 --> 00:11:06,182
"Lover" acts almost
as a sister album,
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00:11:06,182 --> 00:11:09,289
further detailing
the relationship and the highs and lows
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of what she had
been going through.
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00:11:11,325 --> 00:11:14,950
In the closing track,
"Daylight," Swift contemplates
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that love to her now is golden,
rather than burning red,
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as she once believed, a
reference to the title track
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of her 2012 Studio album, "Red."
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00:11:28,480 --> 00:11:32,070
The song represents Swift's
mature understanding of love,
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00:11:32,070 --> 00:11:34,832
her personal life,
and her public image.
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00:11:39,250 --> 00:11:41,148
Although mainly positive,
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00:11:41,148 --> 00:11:44,013
some critics felt as though
"Lover" was a bit too much
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00:11:44,013 --> 00:11:47,948
like an unnecessary course
correction from "Reputation,"
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00:11:47,948 --> 00:11:49,674
rather than a
collection of themes
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00:11:49,674 --> 00:11:52,608
Swift was really
interested in pursuing.
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00:11:52,608 --> 00:11:55,335
The album features
some career highlights,
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00:11:55,335 --> 00:12:00,064
"Cruel Summer,"
"Lover," "Cornelia Street," and "Daylight."
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00:12:00,064 --> 00:12:03,550
However, fans often feel as
though the album is too long
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00:12:03,550 --> 00:12:06,691
and includes some of
Swift's worst work today,
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00:12:06,691 --> 00:12:09,418
including the lead single, "ME!"
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00:12:11,178 --> 00:12:14,112
Because of "Reputation"'s
poor critical success,
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00:12:14,112 --> 00:12:17,460
many believe Swift wanted to
distance herself completely
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00:12:17,460 --> 00:12:21,464
and start new with the pop
sounds and bright colors.
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00:12:21,464 --> 00:12:24,467
Both albums have now
become fan favorites
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00:12:24,467 --> 00:12:26,297
and have received their flowers,
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00:12:26,297 --> 00:12:28,817
but at the time it
seemed as though Taylor
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00:12:28,817 --> 00:12:31,474
was at a crossroads
with her career.
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00:12:31,474 --> 00:12:33,994
Although she was still
doing well commercially,
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00:12:33,994 --> 00:12:37,101
she wasn't at the height she
was at a couple years prior,
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00:12:37,101 --> 00:12:39,241
during her "1989" era.
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00:12:40,794 --> 00:12:44,487
The ongoing Kanye feud and
relentless tabloid scrutiny
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00:12:44,487 --> 00:12:46,489
had taken a toll on Taylor.
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00:12:49,009 --> 00:12:52,772
In April, 2020, Taylor
Swift was set to embark
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00:12:52,772 --> 00:12:55,809
on Lover Fest, her
sixth concert tour
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00:12:55,809 --> 00:12:57,569
in support of the album.
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00:12:57,569 --> 00:13:01,608
However, the tour was canceled
due to the COVID-19 pandemic.
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00:13:08,373 --> 00:13:13,275
On July 23rd, 202O,
nine captionless black and white images
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00:13:13,275 --> 00:13:16,657
of Taylor standing alone
in the woods were uploaded
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00:13:16,657 --> 00:13:19,143
to Swift's Instagram account.
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00:13:19,143 --> 00:13:20,592
She posted another message
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00:13:20,592 --> 00:13:22,836
on all of her social
media platforms
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00:13:22,836 --> 00:13:25,045
saying that her
eighth studio album
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00:13:25,045 --> 00:13:27,565
would be released at midnight.
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00:13:27,565 --> 00:13:31,086
Swift stated, "Most of the
things I had planned this summer
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00:13:31,086 --> 00:13:32,846
didn't end up happening,
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00:13:32,846 --> 00:13:36,988
but there is something I hadn't
planned on that did happen,
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00:13:36,988 --> 00:13:41,199
and that thing is my eighth
studio album, 'Folklore.'"
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00:13:44,824 --> 00:13:48,103
The creation of the album
was totally unexpected.
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00:13:48,103 --> 00:13:50,001
Whilst Taylor was in quarantine,
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00:13:50,001 --> 00:13:54,143
she watched numerous films,
from "LA Confidential,"
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00:13:54,143 --> 00:13:57,906
"Jane Eyre," "Rear Window,"
and "Marriage Story."
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00:13:57,906 --> 00:14:01,150
She also read more books
than she ever had before.
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00:14:01,150 --> 00:14:03,808
Books that dealt
with times past,
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00:14:03,808 --> 00:14:06,121
a world that doesn't
exist anymore,
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00:14:06,121 --> 00:14:09,814
such as "Rebecca" by
Daphne du Maurier.
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00:14:09,814 --> 00:14:12,196
The fiction encouraged
Swift to write songs
235
00:14:12,196 --> 00:14:14,854
that weren't strictly
autobiographical,
236
00:14:14,854 --> 00:14:18,581
and instead experimented with
alternative points of view.
237
00:14:18,581 --> 00:14:21,412
She allowed her
imagination to run wild
238
00:14:21,412 --> 00:14:24,104
when she was alone during
the period of lockdown,
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00:14:24,104 --> 00:14:26,624
creating a series of
thoughts and visuals
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00:14:26,624 --> 00:14:29,075
that later became "Folklore."
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00:14:34,597 --> 00:14:38,325
"Folklore" was supposed to
be released in early 2021,
242
00:14:38,325 --> 00:14:41,259
but it ended up
being done earlier
243
00:14:41,259 --> 00:14:45,815
and released without a
second thought in July, 2020.
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00:14:45,815 --> 00:14:47,817
She approached the
album's creation
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00:14:47,817 --> 00:14:50,613
without subjecting
herself to any rules,
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00:14:50,613 --> 00:14:54,134
and explained that she used
to put all these parameters
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00:14:54,134 --> 00:14:58,449
on herself like, how will
this song sound in a stadium?
248
00:14:58,449 --> 00:15:01,038
How will this song
sound on the radio?
249
00:15:01,038 --> 00:15:04,420
If you take away all the
parameters, what do you make?
250
00:15:04,420 --> 00:15:07,389
And I guess the
answer is "Folklore."
251
00:15:13,188 --> 00:15:16,812
Swift told Billboard,
"It started with imagery,
252
00:15:16,812 --> 00:15:21,575
visuals that popped into my
mind and peaked my curiosity.
253
00:15:21,575 --> 00:15:23,681
Stars drawn around scars.
254
00:15:24,578 --> 00:15:26,304
A cardigan that still bears
255
00:15:26,304 --> 00:15:29,100
the scent of loss
20 years later.
256
00:15:30,481 --> 00:15:34,381
Battleships sinking into
the ocean, down, down, down.
257
00:15:35,935 --> 00:15:38,903
The tree swing in the
woods of my childhood.
258
00:15:38,903 --> 00:15:43,252
Hushed tones of, 'Let's run
away' and never doing it.
259
00:15:43,252 --> 00:15:45,634
The sun-drenched
month of August,
260
00:15:45,634 --> 00:15:48,568
sipped away like
a bottle of wine.
261
00:15:48,568 --> 00:15:52,572
A mirrored disco ball
hovering above a dance floor.
262
00:15:52,572 --> 00:15:57,611
A whiskey bottle beckoning,
hands held through plastic.
263
00:15:58,750 --> 00:16:00,614
A single thread, that
for better or worse,
264
00:16:00,614 --> 00:16:02,478
ties you to your fate.
265
00:16:06,103 --> 00:16:08,657
Pretty soon these images
in my head grew faces
266
00:16:08,657 --> 00:16:11,832
or names and became characters.
267
00:16:11,832 --> 00:16:14,766
I found myself not only
writing my own stories,
268
00:16:14,766 --> 00:16:17,907
but also writing about
or from the perspective
269
00:16:17,907 --> 00:16:21,325
of people I've never
met, people I've known,
270
00:16:21,325 --> 00:16:23,189
or those I wish I hadn't."
271
00:16:25,639 --> 00:16:30,058
For "Folklore, Swift's lyrics
veered towards escapism
272
00:16:30,058 --> 00:16:31,542
and romanticism.
273
00:16:31,542 --> 00:16:35,546
She enlisted two producers
to achieve her desired sound,
274
00:16:35,546 --> 00:16:38,583
her longtime collaborator,
Jack Antonoff,
275
00:16:38,583 --> 00:16:40,723
with whom she'd
previously collaborated
276
00:16:40,723 --> 00:16:44,762
on the albums "1989,"
"Reputation," and "Lover,"
277
00:16:45,625 --> 00:16:47,109
and Aaron Dessner,
278
00:16:47,109 --> 00:16:52,011
guitarist for the American
indie rock band, The National.
279
00:16:52,011 --> 00:16:56,222
Due to COVID-19 concerns,
Swift, Antonoff, and Dessner
280
00:16:56,222 --> 00:16:59,363
quarantined remotely
separate from each other,
281
00:16:59,363 --> 00:17:02,538
creating "Folklore"
by continually exchanging digital files
282
00:17:02,538 --> 00:17:05,403
of instrumentals and vocals.
283
00:17:05,403 --> 00:17:08,510
The album ensued
from a DIY process,
284
00:17:08,510 --> 00:17:13,515
mixed and engineered
by personnel scattered across the US.
285
00:17:13,515 --> 00:17:16,794
"Folklore" was written
and recorded in secrecy.
286
00:17:16,794 --> 00:17:20,315
Swift, her boyfriend,
family, management team,
287
00:17:20,315 --> 00:17:24,284
Antonoff, and Dessner were
aware of the album's creation.
288
00:17:24,284 --> 00:17:26,942
She did not disclose the
news or play the album
289
00:17:26,942 --> 00:17:29,876
to her friends, like she
did with her previous works.
290
00:17:34,363 --> 00:17:36,538
Near the end of "Folklore"'s
recording process,
291
00:17:36,538 --> 00:17:39,575
Dessner reached out to
his regular collaborators,
292
00:17:39,575 --> 00:17:41,681
including The
National band mates,
293
00:17:41,681 --> 00:17:44,442
to provide
instrumentation remotely.
294
00:17:50,552 --> 00:17:53,279
"Folklore" asserts
something that has been true
295
00:17:53,279 --> 00:17:55,936
from the very start
of Swift's career.
296
00:17:55,936 --> 00:17:58,698
Her biggest strength
is her storytelling,
297
00:17:58,698 --> 00:18:02,150
but this time her sound
departed from pop maximalism
298
00:18:02,150 --> 00:18:06,292
and synth-driven to an
alternative indie folk sound.
299
00:18:09,467 --> 00:18:12,781
The stories told in
"Folklore" include a ghost
300
00:18:12,781 --> 00:18:15,887
that discovers its
murderer at its funeral,
301
00:18:15,887 --> 00:18:18,821
a young girl with a
traumatized friend,
302
00:18:18,821 --> 00:18:22,342
an elderly widow shunned
by her community,
303
00:18:22,342 --> 00:18:24,931
recovering alcoholics,
and a love triangle
304
00:18:24,931 --> 00:18:28,279
between the fictional
characters, Betty, James,
305
00:18:28,279 --> 00:18:31,972
and an unnamed woman, as
depicted in the tracks
306
00:18:31,972 --> 00:18:34,872
"Cardigan," "Betty,"
and "August,"
307
00:18:34,872 --> 00:18:36,701
with each of the
three songs written
308
00:18:36,701 --> 00:18:39,152
from each of the
character's perspective
309
00:18:39,152 --> 00:18:41,568
at different points
in their lives.
310
00:18:44,433 --> 00:18:47,781
DIY techniques were used
to produce the album art,
311
00:18:47,781 --> 00:18:51,130
packaging, and lyric
videos for "Folklore."
312
00:18:51,130 --> 00:18:53,891
Due to COVID-19
issues, Swift worked
313
00:18:53,891 --> 00:18:56,204
without a technical
crew on the visuals
314
00:18:56,204 --> 00:18:58,792
with photographer
Beth Garrabrant.
315
00:18:58,792 --> 00:19:02,520
The photo shoot marked a change
from Swift's older shoots,
316
00:19:02,520 --> 00:19:05,592
where she would have
100 people on set
317
00:19:05,592 --> 00:19:07,629
commanding alongside
other people
318
00:19:07,629 --> 00:19:09,872
in a very committee fashion.
319
00:19:09,872 --> 00:19:13,911
She styled herself, including
hair, makeup, and wardrobe,
320
00:19:13,911 --> 00:19:17,880
and prescribed Garrabrant
a specific moodboard.
321
00:19:19,158 --> 00:19:22,299
The black and white,
gray-scale filter on the photos
322
00:19:22,299 --> 00:19:24,370
gives them their
distinguishing look.
323
00:19:28,719 --> 00:19:31,618
Swift departs from the
technicolor carnival
324
00:19:31,618 --> 00:19:34,173
of its predecessor, "Lover,"
325
00:19:34,173 --> 00:19:38,349
and adopts a rustic,
nature-focused, cottage-core aesthetic
326
00:19:38,349 --> 00:19:43,251
for "Folklore" that reflects
its lyrical ideas of escapism.
327
00:19:44,666 --> 00:19:48,773
She opens the music video for
"Cardigan" by settling down
328
00:19:48,773 --> 00:19:52,467
at an old piano an a
quaint cabin in the woods.
329
00:19:55,124 --> 00:19:57,196
♪ But I knew you
330
00:19:57,196 --> 00:19:58,956
♪ Dancing in your Levi's
331
00:19:58,956 --> 00:20:02,304
♪ Drunk under a streetlight, I
332
00:20:02,304 --> 00:20:04,168
♪ I knew you
333
00:20:04,168 --> 00:20:05,963
♪ Hand under my sweatshirt
334
00:20:05,963 --> 00:20:09,449
♪ Baby, kiss it better, I
335
00:20:09,449 --> 00:20:13,522
♪ And when I felt like
I was an old cardigan ♪
336
00:20:13,522 --> 00:20:16,456
♪ Under someone's bed
337
00:20:16,456 --> 00:20:21,496
♪ You put me on and said
I was your favorite ♪
338
00:20:23,532 --> 00:20:25,362
The album
was instantly hailed
339
00:20:25,362 --> 00:20:29,780
as Swift's magnum opus, met
with widespread critical acclaim
340
00:20:29,780 --> 00:20:32,438
from critics and fans alike.
341
00:20:32,438 --> 00:20:35,579
"Folklore" shows Swift
at her most vulnerable,
342
00:20:35,579 --> 00:20:39,341
the emotional weight and
introspective songwriting
343
00:20:39,341 --> 00:20:43,518
made it her most sophisticated
and subdued body of work.
344
00:20:48,074 --> 00:20:51,284
She uses the eccentric
debutante, Rebekah Harkness,
345
00:20:51,284 --> 00:20:53,942
who married into the
standard oil dynasty
346
00:20:53,942 --> 00:20:56,807
and once lived in Swift's
Rhode Island house,
347
00:20:56,807 --> 00:21:00,707
in her story in "The Last
Great American Dynasty"
348
00:21:00,707 --> 00:21:03,917
to celebrate women who
have a marvelous time
349
00:21:03,917 --> 00:21:05,712
ruining everything.
350
00:21:08,336 --> 00:21:11,339
You're able to visualize the
song's events in your head
351
00:21:11,339 --> 00:21:15,584
like a tale because it is rich
with historical information
352
00:21:15,584 --> 00:21:18,207
and Americana imagery,
353
00:21:18,207 --> 00:21:20,106
but it also makes a
powerful statement
354
00:21:20,106 --> 00:21:23,074
about how society
views outspoken women.
355
00:21:25,698 --> 00:21:29,840
At the conclusion, Swift
skillfully creates a distinction
356
00:21:29,840 --> 00:21:32,118
between Harkness and herself.
357
00:21:39,677 --> 00:21:41,817
The album has been
contextualized
358
00:21:41,817 --> 00:21:44,441
as the quintessential
lockdown album,
359
00:21:44,441 --> 00:21:46,615
and felt like the
perfect accompaniment
360
00:21:46,615 --> 00:21:50,170
for the weird
loneliness of 2020.
361
00:21:50,170 --> 00:21:53,795
It is hailed as the
first great pandemic art.
362
00:21:53,795 --> 00:21:55,555
"Folklore" and
its songs received
363
00:21:55,555 --> 00:21:59,456
five Grammy-Award nominations
at the 63rd ceremony,
364
00:21:59,456 --> 00:22:01,285
winning the Album of the Year.
365
00:22:01,285 --> 00:22:03,149
Swift became the
first woman in history
366
00:22:03,149 --> 00:22:05,841
to win Album of the Year thrice,
367
00:22:05,841 --> 00:22:07,671
and the fourth artist overall,
368
00:22:07,671 --> 00:22:12,503
tied with Frank Sinatra,
Stevie Wonder, and Paul Simon.
369
00:22:20,718 --> 00:22:25,240
On December 10th, 2020, Swift
once again surprised her fans
370
00:22:25,240 --> 00:22:28,105
with the announcement of
her ninth studio album
371
00:22:28,105 --> 00:22:31,315
and "Folklore"'s sister
record, "Evermore."
372
00:22:31,315 --> 00:22:33,731
She described "Evermore"
as an offshoot
373
00:22:33,731 --> 00:22:35,561
of the Folklorian woods.
374
00:22:37,701 --> 00:22:40,911
Swift and Dessner continued
to collaborate virtually.
375
00:22:40,911 --> 00:22:43,603
After the release of
"Folklore," he would give her
376
00:22:43,603 --> 00:22:47,089
instrumental recordings, to
which she would add vocals.
377
00:22:49,402 --> 00:22:52,198
She stated the rave
reception of "Folklore"
378
00:22:52,198 --> 00:22:56,340
encouraged her to experiment
further with its musical style.
379
00:22:56,340 --> 00:22:59,550
"Evermore" was dubbed
"a weird avalanche,"
380
00:22:59,550 --> 00:23:02,519
effecting from
"Folklore" by Dessner.
381
00:23:03,934 --> 00:23:07,178
"Evermore"'s creation was
a more experimental process
382
00:23:07,178 --> 00:23:09,042
than its predecessor was,
383
00:23:09,042 --> 00:23:11,666
during which the duo did
not subject themselves
384
00:23:11,666 --> 00:23:13,357
to any limitations.
385
00:23:18,431 --> 00:23:21,952
Much like "Folklore,"
on December 10th, 2020,
386
00:23:21,952 --> 00:23:24,920
three days prior to
her 31st birthday,
387
00:23:24,920 --> 00:23:27,923
Swift posted nine
photos on Instagram,
388
00:23:27,923 --> 00:23:31,133
which together formed an image
depicting the singer's back,
389
00:23:31,133 --> 00:23:34,999
with her hair in a braid,
and facing a forest.
390
00:23:36,380 --> 00:23:39,590
Swift wrote, "You've all
been so caring, supportive,
391
00:23:39,590 --> 00:23:41,730
and thoughtful on my birthdays,
392
00:23:41,730 --> 00:23:44,595
and so this time I thought
I would give you something.
393
00:23:44,595 --> 00:23:46,390
I also know this holiday season
394
00:23:46,390 --> 00:23:48,599
will be a lonely
one for most of us,
395
00:23:48,599 --> 00:23:51,464
and if there are any of you
out there who turn to music
396
00:23:51,464 --> 00:23:54,329
to cope with missing
loved ones the way I do,
397
00:23:54,329 --> 00:23:55,641
this is for you."
398
00:23:57,781 --> 00:24:00,231
Prior to the "Willow"
music video premiere,
399
00:24:00,231 --> 00:24:04,028
Swift said she likens
"Evermore" to fall and winter,
400
00:24:04,028 --> 00:24:08,654
in contrast to
its predecessor's, spring and summer.
401
00:24:08,654 --> 00:24:11,277
♪ The more that you
say, the less I know ♪
402
00:24:11,277 --> 00:24:14,004
♪ Wherever you stray, I follow
403
00:24:14,004 --> 00:24:16,938
♪ I'm begging for
you to take my hand ♪
404
00:24:16,938 --> 00:24:19,561
♪ Wreck my plans,
that's my man ♪
405
00:24:19,561 --> 00:24:22,426
♪ You know that my train
could take you home ♪
406
00:24:22,426 --> 00:24:25,049
♪ Anywhere else is hollow
407
00:24:25,049 --> 00:24:27,845
♪ I'm begging for
you to take my hand ♪
408
00:24:27,845 --> 00:24:30,572
♪ Wreck my plans,
that's my man ♪
409
00:24:30,572 --> 00:24:33,333
♪ The more that you
say, the less I know ♪
410
00:24:33,333 --> 00:24:36,233
♪ Wherever you stray, I follow
411
00:24:36,233 --> 00:24:40,720
♪ Begging for you to take
my hand, wreck my plans ♪
412
00:24:42,066 --> 00:24:43,689
"Evermore"
is a personal album
413
00:24:43,689 --> 00:24:46,830
that has a strong foundation
in character studies,
414
00:24:46,830 --> 00:24:50,834
narrative mythmaking,
and complex first-person storytelling
415
00:24:50,834 --> 00:24:52,870
from third-person views.
416
00:24:54,182 --> 00:24:57,150
It further explores the
fantastical universe that Swift
417
00:24:57,150 --> 00:25:01,430
created with "Folklore," by
using fact and imagination.
418
00:25:04,123 --> 00:25:07,540
The escapist themes of
both albums are similar,
419
00:25:07,540 --> 00:25:11,475
but "Evermore" is bolder,
unrestrained, frivolous,
420
00:25:11,475 --> 00:25:15,168
and impressionistic, digging
deeply into Swift's concepts
421
00:25:15,168 --> 00:25:18,793
of adult love and grief,
in contrast to "Folklore"'s
422
00:25:18,793 --> 00:25:22,417
more introspective and
sentimental nature.
423
00:25:26,904 --> 00:25:30,114
It was at this point in Swift's
career that she was regarded
424
00:25:30,114 --> 00:25:33,083
as the songwriter
of her generation.
425
00:25:33,083 --> 00:25:35,706
These two albums were
career-redefining,
426
00:25:35,706 --> 00:25:38,467
and threw emphasis on
Swift's work ethic,
427
00:25:38,467 --> 00:25:41,332
helping critics recognize
her musicianship,
428
00:25:41,332 --> 00:25:43,852
now viewing her as
a dedicated singer
429
00:25:43,852 --> 00:25:47,338
moving away from her pop
star image in the mid 2010s.
430
00:25:54,276 --> 00:25:56,727
Being a Taylor Swift
fan is hard work,
431
00:25:56,727 --> 00:25:58,591
and she doesn't make it easy.
432
00:25:58,591 --> 00:26:00,697
Ever since the beginning
of her music career,
433
00:26:00,697 --> 00:26:03,147
the singer has constantly
left Easter eggs
434
00:26:03,147 --> 00:26:06,185
within her work to
leave fans guessing.
435
00:26:06,185 --> 00:26:09,153
Whether it be hidden
messages in lyric booklets
436
00:26:09,153 --> 00:26:12,156
or teasing albums
months in advance,
437
00:26:12,156 --> 00:26:17,196
Swift has been the queen of
teasing fans since day one.
438
00:26:18,473 --> 00:26:19,923
"It's sort of a
tradition that we started
439
00:26:19,923 --> 00:26:22,339
a very long time ago,"
Swift said to Jimmy Fallon
440
00:26:22,339 --> 00:26:24,790
about the origins
of her Easter eggs.
441
00:26:24,790 --> 00:26:26,654
"I think the first time
that I started dropping
442
00:26:26,654 --> 00:26:31,417
sort of cryptic clues in my
music was when I was 14 or 15,
443
00:26:31,417 --> 00:26:33,143
putting together
my first album."
444
00:26:35,904 --> 00:26:37,665
While Swift stopped
this tradition
445
00:26:37,665 --> 00:26:39,632
during the "Reputation" era,
446
00:26:39,632 --> 00:26:42,808
she had a habit of hiding
messages in her old work.
447
00:26:42,808 --> 00:26:45,189
Specifically, she
would hide liner notes
448
00:26:45,189 --> 00:26:48,986
in the lyrics of each of her
songs in her CD booklets.
449
00:26:48,986 --> 00:26:52,956
From "Fearless" to "Red," all
of her lyrics were lowercase
450
00:26:52,956 --> 00:26:54,820
and the message
could be deciphered
451
00:26:54,820 --> 00:26:57,374
through the capitalized letters.
452
00:26:57,374 --> 00:26:59,963
For "1989," she
did the opposite.
453
00:27:01,689 --> 00:27:04,553
During these eras,
Swift's dating life
454
00:27:04,553 --> 00:27:07,660
was often much more
publicized than it is now.
455
00:27:07,660 --> 00:27:11,699
The singer even used her
music to address her romances,
456
00:27:11,699 --> 00:27:14,978
from hidden messages
to pointed lyrics.
457
00:27:17,256 --> 00:27:19,914
Some of her references
were more obvious,
458
00:27:19,914 --> 00:27:23,193
as the liner message
for "Should've Said No,"
459
00:27:23,193 --> 00:27:25,851
just said the name
Sam repeatedly,
460
00:27:25,851 --> 00:27:29,924
addressing a former boyfriend
who allegedly cheated on her.
461
00:27:29,924 --> 00:27:32,581
Others were more subtle,
like the liner note
462
00:27:32,581 --> 00:27:36,793
for "Last Kiss," being,
"Forever and always,"
463
00:27:36,793 --> 00:27:39,796
a reference to a song
title from her former album
464
00:27:39,796 --> 00:27:42,557
that is said to be
about Joe Jonas.
465
00:27:44,317 --> 00:27:47,596
As the "Reputation" album
kicked into full gear,
466
00:27:47,596 --> 00:27:49,840
the music video for
her lead single,
467
00:27:49,840 --> 00:27:53,085
"Look What You Made Me Do,"
was full of Easter eggs.
468
00:27:53,085 --> 00:27:55,846
Since she wasn't doing
interviews during this era,
469
00:27:55,846 --> 00:27:58,090
Swift said it was her
way of communicating
470
00:27:58,090 --> 00:28:00,817
and staying connected
to her fans.
471
00:28:00,817 --> 00:28:04,061
"Literally the whole video
is just an Easter egg,"
472
00:28:04,061 --> 00:28:06,305
she said to
Entertainment Weekly.
473
00:28:06,305 --> 00:28:08,445
"There are thousands
of Easter eggs.
474
00:28:08,445 --> 00:28:11,103
There are some that people
still haven't found.
475
00:28:11,103 --> 00:28:14,520
It will be decades before
people find them all."
476
00:28:17,454 --> 00:28:20,595
One of Swift's biggest
Easter eggs came in the form
477
00:28:20,595 --> 00:28:24,254
of an Instagram post
in April of 2020,
478
00:28:24,254 --> 00:28:26,981
when she shared a photo
of herself with a caption,
479
00:28:26,981 --> 00:28:29,397
"Not a lot going
on at the moment."
480
00:28:29,397 --> 00:28:32,089
Given that this was during
the height of the pandemic,
481
00:28:32,089 --> 00:28:35,368
fans did not consider this
an Easter egg at the time.
482
00:28:35,368 --> 00:28:38,337
Of course, once the singer
revealed she was releasing
483
00:28:38,337 --> 00:28:42,203
her eighth studio album,
"Folklore," all became clear.
484
00:28:48,105 --> 00:28:50,832
As "Folklore"'s release
had fans scrambling
485
00:28:50,832 --> 00:28:53,076
to figure out all
her Easter eggs,
486
00:28:53,076 --> 00:28:56,182
one major one was
William Bowery,
487
00:28:56,182 --> 00:28:58,737
who was credited on
two "Folklore" tracks
488
00:28:58,737 --> 00:29:02,016
and is later credited
on three for "Evermore."
489
00:29:02,016 --> 00:29:05,157
Swifties were quick to figure
out that William Bowery
490
00:29:05,157 --> 00:29:09,092
was a pen name for Swift's
boyfriend Joe Alwyn,
491
00:29:09,092 --> 00:29:11,922
as his great-grandfather's
name was William Alwyn,
492
00:29:11,922 --> 00:29:14,822
and the Bowery Hotel was
where Swift and Alwyn
493
00:29:14,822 --> 00:29:17,100
first hung out in 2016.
494
00:29:18,653 --> 00:29:20,931
Swift confirms William
Bowery's identity
495
00:29:20,931 --> 00:29:23,554
in her Disney Plus
film, teasing that,
496
00:29:23,554 --> 00:29:26,626
"William Bowery is
Joe, as we know."
497
00:29:32,667 --> 00:29:35,739
On February 11th,
2021, she announced
498
00:29:35,739 --> 00:29:38,224
on "Good Morning America"
that the rerecording
499
00:29:38,224 --> 00:29:41,158
of "Fearless," to which
she added the subtitle,
500
00:29:41,158 --> 00:29:43,816
"Taylor's Version," was
the first in the series
501
00:29:43,816 --> 00:29:45,818
of her rerecorded albums.
502
00:29:48,545 --> 00:29:52,825
She released an anagram-filled
video from the vault,
503
00:29:52,825 --> 00:29:55,448
which referred to all
of her unreleased songs
504
00:29:55,448 --> 00:29:56,795
from the album.
505
00:29:56,795 --> 00:29:59,418
"The vault door is
about to be as unhinged
506
00:29:59,418 --> 00:30:02,317
as you think I am after
you watch this video,"
507
00:30:02,317 --> 00:30:04,699
she said on social media.
508
00:30:04,699 --> 00:30:07,564
"Level: Expert.
Happy, decoding."
509
00:30:09,704 --> 00:30:12,638
Fans managed to decode
the titles of the six new
510
00:30:12,638 --> 00:30:16,090
vault tracks and the name
of one of her collaborators,
511
00:30:16,090 --> 00:30:19,472
Keith Urban, who is
featured on a song.
512
00:30:19,472 --> 00:30:21,578
The vault tracks Swift
wrote when she was
513
00:30:21,578 --> 00:30:25,133
in her teenage years and
intended to include in,
514
00:30:25,133 --> 00:30:29,586
but ultimately left out of the
original "Fearless" release.
515
00:30:29,586 --> 00:30:33,141
Swift said by including
these unreleased tracks,
516
00:30:33,141 --> 00:30:35,557
which she absolutely adored
517
00:30:35,557 --> 00:30:38,388
but were held back
for different reasons,
518
00:30:38,388 --> 00:30:41,667
the rerecorded album
proved that the artist
519
00:30:41,667 --> 00:30:45,153
is the only one who really
knows that body of work.
520
00:30:49,537 --> 00:30:51,228
The same arrangements and lyrics
521
00:30:51,228 --> 00:30:54,300
are used as they were on
the original recordings,
522
00:30:54,300 --> 00:30:56,544
which prompted numerous
critics to note
523
00:30:56,544 --> 00:30:59,892
that a casual listener might
not know any differences,
524
00:30:59,892 --> 00:31:01,825
but underlined
that the production
525
00:31:01,825 --> 00:31:03,965
includes more
defined instruments,
526
00:31:03,965 --> 00:31:06,899
a crisper mix, and
greater quality.
527
00:31:08,211 --> 00:31:11,041
Journalists described
"Fearless"
528
00:31:11,041 --> 00:31:13,319
as a key event in
raising awareness
529
00:31:13,319 --> 00:31:16,184
for artists' rights
in the music industry.
530
00:31:16,184 --> 00:31:18,738
They considered that
Taylor's Version branding
531
00:31:18,738 --> 00:31:22,225
an effective strategy
in mobilizing Swift fans
532
00:31:22,225 --> 00:31:27,195
to consume the rerecorded
album over the original.
533
00:31:27,195 --> 00:31:31,337
The album debuted at number
one on the Billboard 200 chart,
534
00:31:31,337 --> 00:31:33,719
a return to the number one spot,
535
00:31:33,719 --> 00:31:37,826
13 years after the
original release in 2008.
536
00:31:55,914 --> 00:31:57,467
On June 18th, 2021,
537
00:31:58,640 --> 00:32:01,057
Swift revealed that
"Red"
538
00:32:01,057 --> 00:32:04,336
would be released on
November 19th, 2021
539
00:32:04,336 --> 00:32:06,683
and would contain all 30 songs
540
00:32:06,683 --> 00:32:09,962
that were meant to be
on the 2012 version.
541
00:32:09,962 --> 00:32:13,138
She also teased the original
10-minute-long version
542
00:32:13,138 --> 00:32:15,968
of the fan favorite
track, "All Too Well,"
543
00:32:15,968 --> 00:32:18,177
which had been highly
requested by fans,
544
00:32:18,177 --> 00:32:20,076
as part of the track listing.
545
00:32:23,079 --> 00:32:26,323
On August 5th, Swift
posted a cryptic video
546
00:32:26,323 --> 00:32:29,464
across her social media
teasing a word puzzle
547
00:32:29,464 --> 00:32:31,225
for the fans to solve.
548
00:32:31,225 --> 00:32:34,883
It's spelled out, "Chris
Stapleton," "Phoebe Bridgers,"
549
00:32:34,883 --> 00:32:39,612
"Babe," "Better Man," and "All
Too Well 10 Minute Version."
550
00:32:45,135 --> 00:32:50,071
Swift revealed a teaser for
"All Too Well: The Short Film."
551
00:32:51,521 --> 00:32:54,662
The Teaser showed a vintage
car driving past a road
552
00:32:54,662 --> 00:32:58,562
bounded by autumnal woods, and
it was written and directed
553
00:32:58,562 --> 00:33:03,291
by Swift, starring herself,
Sadie Sink, and Dylan O'Brien.
554
00:33:04,672 --> 00:33:07,986
This song has always been
hailed as Swift's magnum opus
555
00:33:07,986 --> 00:33:10,057
by critics and fans.
556
00:33:10,057 --> 00:33:12,300
The song details the
story of her breakup
557
00:33:12,300 --> 00:33:14,475
with actor Jake Gyllenhaal.
558
00:33:17,202 --> 00:33:21,171
Before "All Too Well" was cut
down to a 10-minute version
559
00:33:21,171 --> 00:33:25,106
and then more to a final five
minute and 28 second version,
560
00:33:25,106 --> 00:33:27,315
American songwriter, Liz Rose,
561
00:33:27,315 --> 00:33:29,179
with whom Swift wrote the song,
562
00:33:29,179 --> 00:33:32,734
believed it was probably
a 20-minute song.
563
00:33:34,184 --> 00:33:37,705
Memories are the building
blocks of "All Too Well."
564
00:33:37,705 --> 00:33:40,708
The song relies on specifics
of the rise and fall
565
00:33:40,708 --> 00:33:43,918
of a romantic relationship
drawn from memory.
566
00:33:45,885 --> 00:33:49,096
Apart from mentioning
more expository details,
567
00:33:49,096 --> 00:33:51,581
"All Too Well"
568
00:33:51,581 --> 00:33:56,172
provides greater context
than the five-minute version.
569
00:33:56,172 --> 00:33:58,829
Swift mentions the age
difference between her
570
00:33:58,829 --> 00:34:00,797
and the subject several times,
571
00:34:00,797 --> 00:34:03,558
and states how the subject
used it as an excuse
572
00:34:03,558 --> 00:34:05,422
to terminate their relationship,
573
00:34:05,422 --> 00:34:08,287
but continued to date
women of her age.
574
00:34:08,287 --> 00:34:11,083
She recollects the
buildup and intensity
575
00:34:11,083 --> 00:34:15,122
of falling in love and
acknowledges her naivety.
576
00:34:15,122 --> 00:34:18,159
The track was met with
universal critical acclaim,
577
00:34:18,159 --> 00:34:21,128
often hailed as the
standout track on "Red"
578
00:34:21,128 --> 00:34:23,820
and a career
highlight for Swift.
579
00:34:23,820 --> 00:34:25,580
Publications have
said the release
580
00:34:25,580 --> 00:34:27,617
of "Red,"
581
00:34:27,617 --> 00:34:30,068
"All Too Well,"
582
00:34:30,068 --> 00:34:31,828
the accompanying short film,
583
00:34:31,828 --> 00:34:33,933
and Swift's rerecording venture,
584
00:34:33,933 --> 00:34:36,591
collectively is one of
the biggest newsmakers
585
00:34:36,591 --> 00:34:38,973
in pop culture
moments of all time.
586
00:34:38,973 --> 00:34:43,426
♪ Keep my old scarf from
that very first week ♪
587
00:34:43,426 --> 00:34:47,982
♪ 'Cause it reminds
you of innocence and it smells like me ♪
588
00:34:47,982 --> 00:34:50,467
♪ You can't get rid of it
589
00:34:50,467 --> 00:34:55,507
♪ 'Cause you remember
it all too well, yeah ♪
590
00:34:58,441 --> 00:35:03,411
♪ 'Cause there we are
again when I loved you so ♪
591
00:35:04,930 --> 00:35:07,829
♪ Back before you lost the one
real thing you've ever known ♪
592
00:35:07,829 --> 00:35:10,177
♪ It was rare, I was there
593
00:35:10,177 --> 00:35:13,973
♪ I remember it all too well
594
00:35:18,702 --> 00:35:22,292
At the 2022 MTV
Video Music Awards,
595
00:35:22,292 --> 00:35:25,571
Swift received five
nominations for the short film,
596
00:35:25,571 --> 00:35:27,401
winning three of them.
597
00:35:27,401 --> 00:35:30,128
In her acceptance speech for
the Video of the Year award,
598
00:35:30,128 --> 00:35:33,407
she announced a brand
new studio album
599
00:35:33,407 --> 00:35:37,307
scheduled for release
on October 21st, 2022.
600
00:35:37,307 --> 00:35:40,724
Soon after, the phrase,
"Meet me at midnight"
601
00:35:40,724 --> 00:35:43,382
and a clock that was
ticking down to midnight
602
00:35:43,382 --> 00:35:46,247
were added to Swift's
official website.
603
00:35:46,247 --> 00:35:49,561
Some of Swift's tracks on
Spotify had their song canvases
604
00:35:49,561 --> 00:35:51,873
changed to a picture of a clock.
605
00:35:58,225 --> 00:36:01,607
At midnight, Swift posted
across her social media accounts
606
00:36:01,607 --> 00:36:05,266
that her 10th studio album
would be titled "Midnights."
607
00:36:05,266 --> 00:36:07,786
She described the
album as the stories
608
00:36:07,786 --> 00:36:11,859
of 13 sleepless nights
scattered throughout her life.
609
00:36:14,137 --> 00:36:17,313
Swift's official website
crashed due to heavy traffic
610
00:36:17,313 --> 00:36:18,969
following the posts.
611
00:36:18,969 --> 00:36:21,938
According to Swift, the
subject matter of "Midnights"
612
00:36:21,938 --> 00:36:25,907
was inspired by five
major topics, self-hatred,
613
00:36:25,907 --> 00:36:29,428
revenge fantasies, wondering
what might have been,
614
00:36:29,428 --> 00:36:32,397
falling in love,
and falling apart.
615
00:36:37,436 --> 00:36:40,474
When Swift's and Antonoff's
partners, Joe Alwyn,
616
00:36:40,474 --> 00:36:43,822
and American actress Margaret
Qualley, respectively,
617
00:36:43,822 --> 00:36:47,860
were filming in Panama for the
2022 romantic thriller movie,
618
00:36:47,860 --> 00:36:49,414
"Stars at Noon,"
619
00:36:49,414 --> 00:36:52,348
they decided to team up
to co-produce "Midnights."
620
00:36:54,281 --> 00:36:57,111
Since "1989," Jack Antonoff
621
00:36:57,111 --> 00:36:59,562
has worked with
Swift repeatedly.
622
00:36:59,562 --> 00:37:02,496
Swift and Antonoff
collaborated in New York City.
623
00:37:02,496 --> 00:37:04,152
While their co-stars shot,
624
00:37:04,152 --> 00:37:08,743
the duo wrote 11 of the
album's 13 songs together.
625
00:37:08,743 --> 00:37:10,193
Of the remaining two,
626
00:37:10,193 --> 00:37:13,127
Swift wrote the track
"Vigilante Shit" alone
627
00:37:13,127 --> 00:37:15,440
and "Sweet Nothing" with Alwyn,
628
00:37:15,440 --> 00:37:18,546
who is credited with his
pseudonym, William Bowery.
629
00:37:21,653 --> 00:37:24,172
In contrast to "Folklore"
and "Evermore"'s
630
00:37:24,172 --> 00:37:26,658
indie and alternative
folk sound,
631
00:37:26,658 --> 00:37:30,351
Swift set out to make an
experimental pop album,
632
00:37:30,351 --> 00:37:34,079
extending her alternative
approach to synth pop sounds.
633
00:37:34,079 --> 00:37:36,944
"Midnight"'s, distinctive
sound has been described
634
00:37:36,944 --> 00:37:41,811
as maximalist minimalism, which
incorporates soft melodies,
635
00:37:41,811 --> 00:37:45,124
emphasized beats, and
vintage synthesizers.
636
00:37:47,161 --> 00:37:50,820
After experimenting
with fictional plot lines and characters
637
00:37:50,820 --> 00:37:52,994
in "Folklore" and "Evermore,"
638
00:37:52,994 --> 00:37:55,100
Swift makes a return to lyricism
639
00:37:55,100 --> 00:37:59,967
that is primarily
autobiographical with this album.
640
00:37:59,967 --> 00:38:02,487
The New Yorker said
"'Midnights' is a collage
641
00:38:02,487 --> 00:38:05,800
of various emotions
during the spontaneous,
642
00:38:05,800 --> 00:38:08,941
restless headspace
of nighttime thought,
643
00:38:08,941 --> 00:38:12,704
with a distinctive
confessional, but cryptic tone.
644
00:38:12,704 --> 00:38:16,777
The key topics include
feminism, insecurity, anxiety,
645
00:38:16,777 --> 00:38:18,675
and self-criticism."
646
00:38:21,575 --> 00:38:25,613
The lead single "Anti-Hero"
examines her mental insecurities
647
00:38:25,613 --> 00:38:29,479
in depth, detailing the
things she hates about herself
648
00:38:29,479 --> 00:38:33,311
and her struggle with not
feeling like a person.
649
00:38:33,311 --> 00:38:36,797
Themes addressed include
ghosting acquaintances,
650
00:38:36,797 --> 00:38:39,938
camouflaging
narcissism as altruism,
651
00:38:39,938 --> 00:38:42,768
fears of relationships
being transactional,
652
00:38:42,768 --> 00:38:45,771
and Swift's inability to
co-mingle with people,
653
00:38:45,771 --> 00:38:48,326
normally due to her
celebrity status.
654
00:38:49,948 --> 00:38:51,950
Upon the release of "Midnights,"
655
00:38:51,950 --> 00:38:55,678
"Anti-Hero" earned
over 17.4 million plays
656
00:38:55,678 --> 00:38:58,715
in its first 24 hours
on Spotify globally,
657
00:38:58,715 --> 00:39:00,890
becoming the biggest
opening day for a song
658
00:39:00,890 --> 00:39:02,892
in the platform's history.
659
00:39:02,892 --> 00:39:05,135
♪ 'Cause you got
tired of my scheming ♪
660
00:39:05,135 --> 00:39:07,034
♪ For the last time
661
00:39:07,034 --> 00:39:11,694
♪ It's me, hi, I'm
the problem, it's me ♪
662
00:39:11,694 --> 00:39:16,733
♪ At tea time,
everybody agrees ♪
663
00:39:18,183 --> 00:39:21,324
♪ I'll stare directly at the
sun but never in the mirror ♪
664
00:39:21,324 --> 00:39:26,294
♪ It must be exhausting always
rooting for the anti-hero ♪
665
00:39:31,161 --> 00:39:33,785
"Midnights" is Swift's
most commercially successful
666
00:39:33,785 --> 00:39:35,303
album to date.
667
00:39:35,303 --> 00:39:39,031
It broke a string of sales,
streaming, digital, vinyl,
668
00:39:39,031 --> 00:39:42,656
and official chart
records globally.
669
00:39:42,656 --> 00:39:45,693
Billboard declared
it a blockbuster.
670
00:39:46,694 --> 00:39:49,076
According to
Universal Music Group,
671
00:39:49,076 --> 00:39:53,080
"Midnights" moved 3 million
global album equivalent units
672
00:39:53,080 --> 00:39:57,084
in its first week, and over
6 million in two months.
673
00:39:57,084 --> 00:39:59,673
It broke all-time
records on Spotify,
674
00:39:59,673 --> 00:40:02,779
such as those for the most
streamed album in a single day,
675
00:40:02,779 --> 00:40:06,680
with 186 million streams
in its opening day,
676
00:40:06,680 --> 00:40:10,960
surpassing the previous
record of 155 million streams
677
00:40:10,960 --> 00:40:13,203
by Drake's "Certified
Lover Boy."
678
00:40:14,826 --> 00:40:18,243
She scored the most historic
week in the 64-year history
679
00:40:18,243 --> 00:40:21,108
of the Billboard
Hot 100 Songs chart,
680
00:40:21,108 --> 00:40:23,869
as she was the first artist
to claim the survey's
681
00:40:23,869 --> 00:40:26,562
entire top 10 in a single frame.
682
00:40:29,737 --> 00:40:33,741
Various publications dubbed
Swift as the Paramount pop star
683
00:40:33,741 --> 00:40:36,813
of the 21st century,
wielding a commercial
684
00:40:36,813 --> 00:40:38,436
and cultural dominance
685
00:40:38,436 --> 00:40:40,852
surpassing those of
her contemporaries.
686
00:40:42,785 --> 00:40:45,443
Swift had now
become unstoppable.
687
00:40:45,443 --> 00:40:48,584
Her career has lasted longer
than that of The Beatles,
688
00:40:48,584 --> 00:40:52,484
and even broke the band's once
deemed unbeatable records.
689
00:40:54,244 --> 00:40:57,834
Critics lauded her ability
to remain culturally-relevant
690
00:40:57,834 --> 00:41:01,355
and successful 18 years
into her music career,
691
00:41:01,355 --> 00:41:05,083
writing that the Rolling
Stones, Bob Dylan, David Bowie,
692
00:41:05,083 --> 00:41:08,914
and Bruce Springsteen were
past their prime at that age.
693
00:41:11,123 --> 00:41:13,781
During her promotion of
"Midnights" on talk shows
694
00:41:13,781 --> 00:41:16,819
such as "The Tonight Show
Starring Jimmy Fallon"
695
00:41:16,819 --> 00:41:20,374
and the "Graham Norton
Show" in October, 2022.
696
00:41:20,374 --> 00:41:22,825
Swift hinted at
an upcoming tour.
697
00:41:25,483 --> 00:41:28,693
On November 1st, she announced
on "Good Morning America"
698
00:41:28,693 --> 00:41:30,626
and through her
social media accounts
699
00:41:30,626 --> 00:41:34,353
her sixth concert tour, The
Eras Tour, describing it
700
00:41:34,353 --> 00:41:38,116
as a journey through the
musical eras of her career.
701
00:41:40,532 --> 00:41:43,501
The initial US states
were so popular
702
00:41:43,501 --> 00:41:46,296
that several politicians
and government officials
703
00:41:46,296 --> 00:41:49,783
demanded the tour be brought
to their country or city.
704
00:41:52,406 --> 00:41:54,684
Everyone knew getting
tickets for Taylor Swift's
705
00:41:54,684 --> 00:41:57,549
The Eras Tour was going
to be a challenge,
706
00:41:57,549 --> 00:42:00,794
but no one, especially
not Ticketmaster,
707
00:42:00,794 --> 00:42:04,142
the platform responsible for
distributing said tickets,
708
00:42:04,142 --> 00:42:07,559
seemed remotely aware of
just how messy the process
709
00:42:07,559 --> 00:42:09,009
would turn out to be.
710
00:42:10,493 --> 00:42:14,186
The Verified Fan program from
Ticketmaster enables users
711
00:42:14,186 --> 00:42:19,053
to sign up in advance and have
access to presale tickets.
712
00:42:19,053 --> 00:42:22,332
The highest registration
in the site's history,
713
00:42:22,332 --> 00:42:26,474
over 3.5 million individuals
registered for the program
714
00:42:26,474 --> 00:42:28,615
in advance of Swift's tour,
715
00:42:28,615 --> 00:42:33,171
and roughly 1.5 million were
allowed access to the presale.
716
00:42:35,069 --> 00:42:37,071
However, according
to Ticketmaster,
717
00:42:37,071 --> 00:42:40,592
when the presale began
on November 15th, 2022,
718
00:42:40,592 --> 00:42:44,562
bots and fans without invite
codes crowded the site,
719
00:42:44,562 --> 00:42:46,840
causing it to crash repeatedly
720
00:42:46,840 --> 00:42:51,154
and aggravating fans
to the point of rage.
721
00:42:51,154 --> 00:42:53,709
Fans complained of
hours-long wait times
722
00:42:53,709 --> 00:42:55,814
that resulted in
technical glitches
723
00:42:55,814 --> 00:42:59,887
as well as presale phases that
were rescheduled or canceled.
724
00:43:05,065 --> 00:43:08,827
On November 17th, 2022,
Ticketmaster announced
725
00:43:08,827 --> 00:43:11,968
that the general sale
wouldn't open at all.
726
00:43:11,968 --> 00:43:15,454
"Due to extraordinarily high
demands on ticketing systems
727
00:43:15,454 --> 00:43:18,181
and insufficient
remaining ticket inventory
728
00:43:18,181 --> 00:43:21,426
to meet that demand,
tomorrow's public on sale
729
00:43:21,426 --> 00:43:25,119
for Taylor Swift: The Eras
Tour has been canceled,"
730
00:43:25,119 --> 00:43:26,776
the company tweeted.
731
00:43:30,159 --> 00:43:33,334
Soon after tickets became
available on Ticketmaster,
732
00:43:33,334 --> 00:43:36,061
they went on sale all
over resale sites,
733
00:43:36,061 --> 00:43:38,926
selling from $200
to over $22,000.
734
00:43:40,514 --> 00:43:42,999
Even some of the few
who did initially get
735
00:43:42,999 --> 00:43:46,347
to purchase tickets may have
paid more than they expected
736
00:43:46,347 --> 00:43:49,972
because of a dynamic
pricing model.
737
00:43:49,972 --> 00:43:54,390
On November 18th, 2022, Swift
took to Instagram stories
738
00:43:54,390 --> 00:43:56,426
to address the controversy,
739
00:43:56,426 --> 00:43:59,567
writing a long statement
that read, in part,
740
00:43:59,567 --> 00:44:02,053
"There are a multitude
of reasons why people had
741
00:44:02,053 --> 00:44:04,572
such a hard time
trying to get tickets,
742
00:44:04,572 --> 00:44:06,920
and I'm trying to figure
out how this situation
743
00:44:06,920 --> 00:44:09,198
can be improved moving forward."
744
00:44:14,790 --> 00:44:18,966
On December 12th, 2022,
Ticketmaster began notifying
745
00:44:18,966 --> 00:44:23,522
select fans, identified as
fans who received a boost
746
00:44:23,522 --> 00:44:25,904
during the Verified Fan presale
747
00:44:25,904 --> 00:44:27,699
but did not purchase tickets,
748
00:44:27,699 --> 00:44:30,322
of a second
ticket-buying opportunity
749
00:44:30,322 --> 00:44:33,429
to purchase a maximum
of two tickets per user
750
00:44:33,429 --> 00:44:34,948
through Ticketstoday.
751
00:44:34,948 --> 00:44:37,053
Ticketmaster sold
the first US leg's
752
00:44:37,053 --> 00:44:40,608
remaining 170,000
tickets over four weeks.
753
00:44:42,956 --> 00:44:47,098
However, amid all the drama,
the tour received rave reviews
754
00:44:47,098 --> 00:44:49,583
from music and
entertainment critics
755
00:44:49,583 --> 00:44:52,344
who praised both the
high-end spectacle
756
00:44:52,344 --> 00:44:54,657
and polished
artistry of the tour.
757
00:44:57,453 --> 00:44:58,834
♪ Are you ready for it
758
00:44:58,834 --> 00:45:00,801
♪ I'm drunk in the
back of the car ♪
759
00:45:00,801 --> 00:45:04,287
♪ And I cried like a baby
coming home from the bar ♪
760
00:45:04,287 --> 00:45:06,773
♪ Said, I'm fine,
but it wasn't true ♪
761
00:45:06,773 --> 00:45:11,363
♪ I love you, ain't that the
worst thing you ever heard ♪
762
00:45:11,363 --> 00:45:12,917
People would come up
to me and they'd be like,
763
00:45:12,917 --> 00:45:16,541
"You're gonna just do a show
with all the albums in it?"
764
00:45:16,541 --> 00:45:19,647
And I was like, "Yeah, it's
gonna be called The Eras Tour."
765
00:45:23,203 --> 00:45:26,206
The versatility
of the show's, music, visuals,
766
00:45:26,206 --> 00:45:29,105
and performance art was
often a point of praise
767
00:45:29,105 --> 00:45:30,520
in its reviews.
768
00:45:30,520 --> 00:45:33,385
Going through every era
of her musical career
769
00:45:33,385 --> 00:45:35,111
creates a spectacle.
770
00:45:36,319 --> 00:45:38,943
As Swift had released
four new studio albums
771
00:45:38,943 --> 00:45:41,842
since her Reputation
Tour in 2018,
772
00:45:41,842 --> 00:45:43,982
she thought this would
be a good way for fans
773
00:45:43,982 --> 00:45:46,329
to be able to hear all
the different songs.
774
00:45:48,469 --> 00:45:52,784
The Eras Tour broke ticket
sales records worldwide.
775
00:45:52,784 --> 00:45:55,614
On the first day of
the US presale alone,
776
00:45:55,614 --> 00:45:59,446
the tour sold over
2.4 million tickets,
777
00:45:59,446 --> 00:46:02,483
the most sold by an
artist in a single day.
778
00:46:02,483 --> 00:46:04,623
And on August 31st, 2023,
779
00:46:05,763 --> 00:46:07,557
Swift announced
the concert film,
780
00:46:07,557 --> 00:46:11,907
"Taylor Swift: The Eras
Tour," directed by Sam Wrench.
781
00:46:14,047 --> 00:46:16,221
The Eras Tour had
a tremendous effect
782
00:46:16,221 --> 00:46:20,570
on the entertainment world,
the music business, and more.
783
00:46:20,570 --> 00:46:22,745
It was said to be one
of the most significant
784
00:46:22,745 --> 00:46:25,575
21st century cultural phenomena,
785
00:46:25,575 --> 00:46:30,615
attracting attention comparable
to Beatlemania in the 1960s.
786
00:46:31,961 --> 00:46:33,929
The tour improved the local
economies of its stops
787
00:46:33,929 --> 00:46:37,070
by boosting small
businesses and tourism,
788
00:46:37,070 --> 00:46:40,590
drew sizable crowds of
fans outside stadiums,
789
00:46:40,590 --> 00:46:43,455
dominated news cycles
and social media,
790
00:46:43,455 --> 00:46:46,562
prompted government and
organization tributes,
791
00:46:46,562 --> 00:46:51,187
and accelerated the public's
consumption of her discography.
792
00:46:51,187 --> 00:46:53,707
Critics often
described The Eras Tour
793
00:46:53,707 --> 00:46:57,366
as a monocultural event
demonstrating Swift's impact
794
00:46:57,366 --> 00:46:58,919
on popular culture.
795
00:47:05,477 --> 00:47:09,378
Swift is regarded as a
trailblazer of the 21st century
796
00:47:09,378 --> 00:47:12,760
for her diverse music
ability, songwriting skill,
797
00:47:12,760 --> 00:47:14,693
and business acumen,
798
00:47:14,693 --> 00:47:17,938
all of which have served as
an inspiration to musicians,
799
00:47:17,938 --> 00:47:21,321
entrepreneurs, and businessmen
all over the world.
800
00:47:23,392 --> 00:47:27,154
She started out with country
music, migrated into pop,
801
00:47:27,154 --> 00:47:29,432
and experimented with
alternative rock,
802
00:47:29,432 --> 00:47:31,918
indie rock, and
electronic sounds,
803
00:47:31,918 --> 00:47:35,680
erasing the lines
between musical genres.
804
00:47:35,680 --> 00:47:38,959
Her unique mix of chart
success, critical praise,
805
00:47:38,959 --> 00:47:42,860
and fervent fan devotion has
been characterized by critics
806
00:47:42,860 --> 00:47:45,586
as a cultural quintessence,
allowing her to have
807
00:47:45,586 --> 00:47:49,245
an enormous effect on the
music industry and beyond.
808
00:47:58,323 --> 00:48:01,257
There really is no
stopping Taylor Swift.
809
00:48:01,257 --> 00:48:04,295
Her career has had
its highs and lows,
810
00:48:04,295 --> 00:48:08,092
but she's now untouchable
and unstoppable.
63274
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