All language subtitles for 12. Content Marketing & Copywriting Templates

Essential copywriting templates for online marketers.

Copywriting is the master key to making sales online.

But even if you learn all the right information, it can be a challenge to put it into practice.

In this hands on step by step guide, we'll show you a series of templates which you can use for all

types of marketing situations.

This how to guide contains every essential type of example you'll need to get started as an online marketing.

Whether you'll need to create high conversion landing pages, reach out to influencers to get more publicity

or send email marketing that converts.

You'll find our easy to follow templates.

Break it all down for you.

You'll see what you need to do and why, and can tweak our practical samples so they suit your own needs.

Exactly.

Make sure you're sitting comfortably as it's time to see how to put all the information you've learned

on copyrighting into practice.

Facebook ads.

Facebook ad copy needs to grab attention fast, and it's important to get the most important information

in first.

This is because Facebook truncates everything after the first few lines, meaning people won't be able

to read what comes after unless they click through to read more.

Unlike in many other forms of copy on Facebook, you should use emojis to stand out and punctuate important

sentences.

Research has found they work very effectively.

You should also capitalize words to add extra interest and should include the URL for your offer in

the first 1 to 2 sentences.

Make it clear what you're selling early on and mention any discounts or special offer high up in your

copy.

You should also press on an important need or desire.

Your target customers have to give them an immediate answer to why they need this.

Ideally, you should also give people an incentive to act fast to purchase in the first 2 to 3 sentences

as well.

Here are a couple of samples.

Successful Facebook ad templates.

Facebook ad template one.

Step one, get all the important stuff up high in the first two sentences, use emojis and exclamation

points to grab attention.

And don't forget to include your URL and any discount info to.

E smiley face all stock 50% until end of April.

Smiley face hurry over to w w w brilliant deals dot com and grab your half price bargain quote April

free and get free delivery to.

Step two include an image or video of your product.

Make this as high quality as possible and ensure it relates to your ad copy.

Your image needs to have appeal to your target customer.

Step three include your pitch and any info you want potential customers to know.

This copy will only be visible to mobile browsers when they click to read more.

You can use it to put more product details in social proof like customer reviews or testimonials.

I.e., buy anything from our store from now until the end of April and get 50% off everything we have

in stock.

Check out our high quality clothing for men, women and children or snag a deal in our super electronics

sale.

Remember, you get free delivery too.

Just quote code April free at checkout Smiley face.

Read our customer reviews on shop sitcom and see why we consistently give five stars for customer service

and quality smiley face.

We also offer free no quibble returns, making your bargain risk free.

So come on over and start shopping in our store wide April sale.

Facebook ad template to.

Step one lead in strong and include all essential info, i.e. struggling to develop abs.

You can actually see tired of slogging in the gym only to see no results.

Our extra strength muscle gain formula is half price at WW w max your Volcom.

Step two include a high quality image.

Step three Tease by outlining the benefits.

Mention social proof if you have it and data that supports your product's performance, i.e. now you

can rev up your workouts with our potent muscle gain formula.

10,000 satisfied customers say our high strength formula help them bulk up.

The active ingredient in our supplement has been proven to add bulk.

According to Leading Institute, the Body Works Clinic.

The solution to improving your muscle mass is just a click away.

Step four create urgency with a time limited deal and repeat your URL, i.e. hurry, come over to w

w w mashable.com and get 50% off our clinically tested max strength.

Formula one stock is done.

We'll be pulling this offer, so claim your half price supplements now before we run out.

Copywriting for your website.

Your website copy is extremely important as it's one of the first things people will see when they engage

with your brand.

Your goal is to sell.

You'll need a landing page that's short, punchy and powerful to direct people to who click on your

ads.

Landing page template.

Step one.

A clear headline that states exactly what people will get if they subscribe or make a purchase, i.e.

secret Facebook ad techniques that convert.

Pro Guide to Learning Insert topic fast.

Get insert customers desire and just insert time period.

Step two put your first call to action up high.

This is so people who can't be bothered to read all the way through can see how to sign up or buy.

If you're trying to get email subscribers, this is where you should put your sign up form, i.e. sign

up to discover the inside secrets of the Facebook ad game, Learn insider techniques and create high

performing ads for all your Facebook campaigns.

Save money on your ad spend With my high converting strategies.

You can learn fast without any marketing knowledge.

Join over 100,000 satisfied subscribers who have discovered how to slash their Facebook ad spend.

Make your ad budget go further with Pro Tips that will help you connect with customers so you can double

your leads, sales and traffic, etc..

Insert your sign up button or form.

Step three insert a powerful testimonial here with a customer photo if possible.

If you have worked with any well known clients or brands or have been mentioned in the media, you should

mention it here as this is powerful social proof and will help to build trust.

You can also display logos of the companies or clients you have worked with or the publications you

have appeared in.

Step four.

Now insert any other details about your product or service.

If you're selling something, it's important to briefly outline the benefits here.

If you're giving something away for free, this section is optional, but if you do include it, keep

it brief, i.e. why you need my expert guide.

Find out the one thing you need to do to stop wasting money on ads that will never deliver.

You'll learn the three crucial things you must do first, if you want to build trust with customers.

Discover the easy to use tool that helps you find whole audiences on Facebook who want exactly what

you're offering.

ET cetera, etc..

Step five include a little info about yourself and why you're qualified to help.

If you're selling a high ticket item, this is crucial as people need to know why they should buy from

you.

You can go into a bit more detail here, but if you're selling something for a lower price or giving

something for free, don't waffle on for too long.

I.e. a qualified digital marketer.

I spent ten years refining and perfecting my Facebook ad techniques.

My clients include insert clients names and I've helped boost the bottom line up by 50% in under a year

for a variety of businesses in the insert sectors sectors.

ET cetera.

Step six include a powerful final call to action, i.e., don't continue to throw your cash away on

Facebook ads that aren't hitting your customers pain points.

I'll teach you how to spot where you're going wrong so you can laser target your ideal customer and

give them what they want.

Sign up for full access to my strategy guide and you'll have potent Facebook ad insider knowledge at

your fingertips.

With my help, you'll be able to start implementing techniques that will see you have your ad spend

and double or even triple your results.

The best part is you can begin learning immediately without any prior knowledge of Facebook, digital

marketing, or Facebook ads.

Insert, purchase or sign up button.

Step seven include an optional bonus i.e. bonus free Facebook marketing E-guide.

When you sign up, you'll also get my free 100 Facebook Marketing Tips E Guide.

This invaluable knowledge will take your Facebook marketing game to the next level and will give your

Facebook ranking a big boost.

ET cetera.

Email marketing.

Email marketing has one main goal to sell and all your copies should be created with this end in mind.

Even so, it's important to always add value and not come across as too pushy.

In this section you'll learn how to send emails that get read whether you want to create sales pitches,

welcome emails or newsletters.

The one thing all the different types of email marketing have in common is their length.

The best performing emails are always short, catchy and persuasive.

Email marketing is one area where the art of copywriting really comes into its own.

But it can be tricky to get it right if you don't have the right advice.

So let's look at how to create the kind of content that sells.

Email marketing or newsletter templates.

When it comes to email marketing, your subject line is one of the most important things.

It needs to be short and powerful and ideally no more than 3 to 4 words.

Example of great subject lines.

Max, your subscribers fast.

Need more leads?

How I lost £10.

Sell on social media.

Now on to the main format of the body copy for your email.

There are two main formats that work best for email newsletters.

One.

The mini story.

Two The teaser.

Let's look at the format for the mini story.

The mini story email.

The mini story works by sharing a brief but powerful story with your subscribers.

It's the perfect way to reel people in as it uses emotion to press their buttons.

It's great to quickly make people relate to you or the person you're writing about.

Here's a sample.

Hi there.

Your story.

Remember, make it personal and relatable to your target reader, i.e. a problem they can identify with

paired with the solution they need.

I remember my struggles trying to build up my first business online.

I felt like I was screaming into the wind.

Endless Facebook posts that weren't getting seen.

Expensive ads that drained my budget and a website that never received any traffic.

After years of trying and many missteps, I got to the point where I now enjoy thousands of daily website

hits, hundreds of Facebook likes and shares, and a great conversation rate for my ad spend.

It took time, but I eventually realized where I had been going wrong.

Now I'm sharing that knowledge so that you can avoid the mistakes I made.

My build.

A successful digital brand guide has been released and it includes 300 plus pages of step by steps on

every topic you need to know to market successfully online.

Then make your call to action.

Include an incentive to purchase or click through.

I really wanted to thank all my newsletter subscribers for sticking with me, so I'm offering you the

chance to purchase my e-guide for 50% off until insert date.

You can get it here using this special subscriber link.

Insert your link.

Don't forget to let me know if you enjoyed it.

Your name, your brand.

The email teaser.

The short teaser preview is simpler than the mini story, and it works brilliantly when you just need

to share something quickly with your audience.

It arouses curiosity in your readers, as you'll mention a couple of tempting details about the content

you're linking to or the product you want them to click through to find out about.

Let's look at the format.

Hi there.

Step one introduce a teaser focusing on something you know your subscribers want, e.g. more sales or

leads.

I've just found out a great new way to use your content to make more sales, and I really wanted to

share it with you.

Step two Introduce a couple of features or benefits, but don't go into detail.

All you need is an audience that's interested in your product.

And the best thing is they don't even have to be your customers.

We can use your competitor's customers and I'll even show you how to find them.

I've tested this strategy so I know it works every time.

Step three Let them know what they will get if they perform the action you want them to take and your

call to action.

In today's post, you'll see exactly what to do and can follow a handy persuasive ad template I've created

just for you.

Step four Call to Action.

Keep it brief i.e. check it out here.

Insert link to your content.

Don't forget to leave a comment to let me know if you liked it.

Take care and speak soon.

Insert your name, your blog or website.

Email welcome template.

You'll be sending e mail, welcome letters.

Whenever people sign up to your blog or subscribe to your website.

Just because it's a welcome, it should still have a purpose.

Like every piece of content you write.

There are three critical elements that always need to be in every welcome email.

They are.

I welcome that, makes people feel appreciated and reassures them they won't get spammed.

Info on what people can expect now they've signed up.

Briefly outline the value of staying subscribed.

A short call to action.

Use this as an opportunity to leave a comment, engage or sign up for another service.

Step one create a brief but enticing subject line.

You've signed up.

Here's what's coming.

Step two Give them a warm welcome.

I.e., Hi there.

We're so glad you signed up for our weekly Get Fit Quick newsletter and we'd like to wish you a warm

welcome on behalf of the whole team.

Step three, let them know what to expect, i.e. in the next seven days you'll be receiving your first

weekly newsletter and you can expect it to contain one three workable diet tips that will improve the

result of your gym routines.

Two.

Our latest workout technique reviewed.

Three.

A unique exercise created by our fitness specialist.

Four.

Plus a link to the latest video on our blog.

Step four.

Brief and punchy.

Call to action, i.e..

If you'd like to see what you've missed, don't forget to check out our YouTube channel here and start

link.

Remember to leave us a comment if you enjoy our content.

We read every one.

See you soon.

Insert your name.

Insert your brand name.

Sales letter template.

Sales letter copy should always be focused on getting to the sale.

But to do that, you need to move through several important stages of the customer journey.

You need to attract by grabbing attention, hook them so they're interested and persuade so that your

customers desire what you have to offer.

Finally, you need to get them to take action and make a purchase.

You might be wondering how you can do all this in one letter, but it's easy if you follow a simple

formula that will ensure all your sales letter copy is designed to do what it should do sell.

This formula is commonly known as AIDA or attract interest.

Desire Action.

And in the following template, we'll look at how each of those stages works in sales copy.

Dear.

Insert their name.

Step one Attract press on a pain point you know they have with a tempting headline.

Automate your manual invoicing, save time and staff labor.

Hi.

My name's instead your name from Insert brand name, and I'm contacting you as I wanted to tell you

about our latest software launch.

See?

Smart step to ask a question to add texture and provoke them to engage with your copy.

Are you sick of manually updating your invoicing software?

If so, we totally get it.

Step three Press on their biggest pain points.

It's a tiresome job.

It's labour intensive, expending precious staff resources which could be diverted elsewhere.

Step four interest.

Give some more details and press on the biggest pain points your product solves for them, but don't

reveal the complete solution just yet.

Imagine if there was a way to automatically migrate your manual invoicing so you could do it all from

the cloud.

You'd be able to direct valuable staff time to focus on the things that really matter, like liaising

with customers, running your business and driving the bottom line.

Step five desire.

Now you've hooked them.

Let them know you have the solution by highlighting the main benefits, i.e..

The good news is C Smart helps you do that and then some.

All you need to do is scan in your manual receipts, and our innovative software does all the hard work

for you, converting them to files that are uploaded to your personal c smart cloud account.

Step six.

Action.

Make it punchy.

Make it easy for them to purchase and introduce urgency as an incentive to buy now.

I.e., See Smart is available by purchasing a subscription package.

And the great news is you only pay for volume of receipts processed.

There's no risk and you can cancel any time.

Our popular platinum package, which lets you process up to 1000 receipts, is available at a locked

in price of 799.99 a year.

This sign up process is simple and takes just 3 minutes to complete.

Once you're on board, just scan your receipts and we'll handle the rest so you can focus on your business

knowing you're saving time and money.

If you'd like to take advantage of our deep discount offer, hurry over to insert your link.

You'll benefit from 50% off the normal package cost forever if you sign up before insert date.

Let me know if you have any questions, as I'm always happy to help.

Insert name Job Title.

Company Name.

Blogging.

Blog copy needs to be high quality, and that's where using a template can really come in handy.

By working to an outline, you can ensure all your blogs appear in sync and consistent.

If you're just starting out in the world of blogging, there are three main formats that work well.

They are one The Listicle.

Two The product comparison.

Three.

And the how to guide.

The detailed listicle.

The detailed listicle is a numbered list with lots of extra detail.

These types of posts are hugely popular, with several studies showing they continuously perform strongly.

A typical example of a numbered list would be an article like 20 Top Tips to tone your abs in one month

or ten ways to get ten leads in ten Days.

Here's the format.

Step one title.

Your title should mention three things.

One, the number of tips that will be on your list.

Two, the benefit people will get if they read it.

And ideally.

Three the time span in which they can achieve this benefit.

I.e. five ways to optimize your Facebook ad budget in under one month.

Step two introduce the problem and let people know that if they keep reading, you'll give them the

solution, i.e. Facebook ads can be costly.

And I know how frustrating it is when you keep spending money only to get no results.

Once you know how to tweak your ad campaigns, you'll get much more out of your campaign budget.

You'll be able to precision tailor your ads so they only get shown to the exact people who want what

you're offering.

I've used the tips I'll share with you in this article to slash my ad budget up to 49%.

And what's even better is I've seen many more click thrus and conversions from Facebook as a result.

Step three.

Now list each of your tips going into a bit of detail for each one.

I.e. tip one.

Use lookalike audiences to clone perfect ad audiences.

Here you would go into detail about how your readers can do this, ideally in an easy to digest step

by step format like this.

Step one Open the Facebook business manager and locate the lookalike audiences tab.

Step two.

ET cetera.

Step three.

ET cetera.

And so on.

Step four make a brief conclusion and include a call to action.

I.e., if you follow the tips outlined in this guide, you should soon start seeing better results from

your Facebook ads.

Don't forget to let me know how you got on in the comments below and tell me which one of my tips you

felt worked for you the best.

Maybe you have a tip that I didn't include.

I'm always interested in hearing your thoughts, so don't be shy.

Leave a comment and let me know what you think.

The product comparison.

The product comparison usually looks at two products and compares their features.

It's popular because it helps some people save time and weigh up what product is more suited to their

needs.

If you have an e-commerce business or run an affiliate website, you can also use this format to promote

your own items.

Here's the format.

Step one title mentioned the two products you'll be comparing and what they do, i.e..

One and one versus GoDaddy.

Which is better to build a business website on.

Step two Intro.

A brief overview that mentions the main features you'll be comparing and why people should stay and

read to the end.

E If you're looking to build a reliable business website for the first time, you might be wondering

which platform is the best to choose.

One on one and GoDaddy are massive and both have their benefits, but there are some key differences

between them.

In this post I'll be looking at cost or value.

Email templates.

Ease of use, advanced features and plug in options, customization, customer support, and more.

If you're wavering between one of these two popular platforms, this article should help you make up

your mind.

Ready to find out which one suits your needs best?

Let's compare the two.

Step three Product Overview and Feature Comparison.

Give an overview of each product and then do a feature by feature compare, i.e. product overview.

One on one.

One and one offer a range of package options for business website builders from basic to pro level at

a reasonable cost, etc., etc..

GoDaddy.

Overview like you did for the other product.

Features.

Now compare the different features, i.e. ease of use one on one.

Compare the features here.

GoDaddy.

Compare the features here.

Customer support.

One on one.

Compare the features here.

GoDaddy.

Compare the features here.

Etc..

Step four.

Conclusion with your recommendation and a small call to action, i.e. one on one's fast click and drag

interface makes it easy to get going and their range of choice available was limited, but more than

enough to get started.

GoDaddy offered a wider selection of customization options, but was trickier to get the hang of.

So if you're not technical like me, you might want to give this platform a swerve.

For ease of use.

It has to be one on one, and that's the one I'd certainly pick.

There's not much difference when it comes to price, but one on one offers a bigger choice of packages,

allowing you to add on options that you might need, like additional email boxes.

Ultimately, I felt one on one was the superior option, particularly if you're just starting out.

If you already have some website building experience though, you might want access to more options

then you might want to give GoDaddy a try.

Include a very brief call to action.

Let me know if this article helped you make your choice and how you got on in the comments below.

Don't forget to subscribe for more useful product comparisons, tips, advice and strategies on digital

marketing.

The how to comprehensive guide.

The How to Comprehensive guide is an essential guide that covers all the important aspects of a topic.

These types of posts gather a lot of backlinks and social shares as people find them extremely helpful.

They don't have to be step by step guides.

This is more about creating an in depth guide to a topic.

They should, however, give solid practical advice people can use.

Step one create a title using your primary keyword and a term to indicate this is a comprehensive,

complete guide.

I e The Ultimate Guide to Copywriting for e Commerce.

Step two Create an engaging introduction.

Make sure your intro lets people know why they need to read this article and tell them how it will help

them master the topic you're writing about.

I.e., inside this guide you'll learn the latest strategies for writing e commerce copy that sells.

Stop wasting time following out-of-date advice as it won't get you the results.

You want more sales?

Read this guide.

You'll learn everything you need to know about the art of creating quality content for e commerce.

And you'll know how to tell your customers you have what they want so you can build trust and get them

to make that purchase.

Copywriting is key to making online sales, but too many people get it wrong.

This ultimate guide will help you understand the essential elements of successful e commerce copy and

will give you practical tips you can immediately start putting into action.

Step three Create an about the author section here.

You'll need to let people know why you're qualified to write on this topic who you are and who you wrote

this guide for i.e..

A little about the author.

Hi, I'm Matt Bain and I've spent over a decade writing professional copy for online business, big

and small.

I've helped struggling eCommerce stores take their sales from 0 to 6 figures with my persuasive techniques,

tips and strategies.

Today, I share the knowledge with over 100,000 students in this post.

I'll teach you some of my top strategies for crafting content that converts in 2021.

Do you want to sell more and get more leads for your e commerce business?

If so, read on and I'll show you how to do just that.

Step four Create your chapters.

Each chapter needs to include a brief intro, as well as about five tips or strategies before finishing

on a pathway that leads smoothly to the next chapter.

I.e. Chapter one, creating headlines that grab attention.

Your headline will be the first thing people see, whether you're creating content for an ad, a sales

letter or a website.

E commerce headers need to be brief but relevant, and your customers must feel they're deeply relevant

to their needs, hopes and desires.

Then list your tips.

Tip one, tip to tip three, etc..

Now you need to know how to craft headlines that get people to stop and click through.

Let's move on to the next step.

How to interest your potential customers in your product.

Chapter two How to Create Interest with Your Content.

Etc..

Step five creating a compelling conclusion.

This should include a short summary of what people have just read, as well as a brief call to action.

I.e..

Now it's time to put all my advice into action.

You've just learned some of the most potent strategies I have for creating powerful e commerce copy

that converts, you know, how to craft headers that get attention, how to build trust, and how to

close the deal with a strong call to action.

Now it's time to put what you've learned into practice, pulling it all together.

Don't forget to let me know how you got on and leave a comment below to share your experiences.

I read and reply to every single one and love to hear from my visitors.

Oh, and if you're not already, make sure you subscribe to this blog so you get weekly updates on my

latest copywriting articles.

Insert subscriber link.

Guest blog Outreach template.

As well as creating blog articles.

You can also guess blog to gain extra publicity from someone else's relevant audience.

If you want a guest blog, here's a useful outreach template you can use to secure blog spots on popular

blogs in your niche.

Introduction and short pitch up high.

Dear their name.

Hi, I'm your name from your blog website.

I'm making contact as I'm a big fan of your work and wondered if you'd like to host some guest content.

I have an idea for a piece I think your readers may enjoy on your idea in three or less sentences,

i.e..

Why one quality backlink will do more for Google rankings than 100 lesser links.

In the piece, I'll talk about ten ways to get the backlinks from high authority sites that really matter.

Now give a reason why they should publish your piece.

I.e., I'm sure you're aware that backlinks are a hot topic right now and our top ten searched for topic

in the marketing niche.

According to Google, I know your audience is interested in workable ways to market more successfully

and my article will give them ten fast and practical strategies in getting the backlinks that make the

most difference.

Now let them know any added value you can give.

I.e. I'd also be happy to reciprocate by hosting your content on my blog.

If you are interested in sharing with my audience, feel free to send me over a link you'd like to share

and I'll post it on my website.

Let them know a little about you and anywhere else you've published, i.e. I'm a professional marketer

with ten years of experience and run a successful blog on insert topic.

Previously I've had work published on insert name of site and insert name of site.

And currently I'm working on a book about how to market your startup on a budget.

Promise a time scale.

I should complete this with three days notice if you wanted to publish the piece.

Just let me know when you need it, though, and I'll get the copy to you within the deadline.

Thanks for considering my idea and I hope you continue to publish on insert name of their blog as I

really love reading your content.

Kind regards your name.

Your blog.

Social media templates.

LinkedIn adds an outreach.

LinkedIn ads work best when they're thought provoking and a bit quirky.

So don't be scared to think out of the box when it comes to creating ad copy.

The platform is popular with many affluent, educated professionals, so including stats and facts in

your ads can really help to keep it brief and always include a high quality, relevant image that will

hold appeal with your target audience.

Questions work well too, as they encourage engagement and provoke a response.

Sample LinkedIn Add template.

Step one lead in with a question or an interesting fact.

What's the best marketing tip you've ever received?

Step two short pitch, including a link, social proof or data, plus an offer they can't resist.

Our innovative monthly strategy guides simplify the waffle so you get workable solutions you can use

right away.

95% of our paid subscribers say our tips have measurably improved their promo efforts.

Check out a free sample guide here.

Insert Link.

Step three ask for action.

Let us know your best tips.

Plus, a chance to get to win your first month's subscription free when you share this post with your

followers.

Step four Choose relevant visuals.

Insert high quality, relevant image.

LinkedIn outreach.

LinkedIn outreach needs to be brief, professional and persuasive as people receive hundreds of messages

every week on the platform.

When it comes to LinkedIn and inquiring helpful message will get better results than a pushy in your

face one every time.

It also helps if you can humanize your copy rather than appear cold and too formal A mistake people

often make when writing for LinkedIn.

Sample outreach template for LinkedIn.

Here's an example of an outreach message that should get you good results on LinkedIn.

You can customize the parts inside the brackets to make it more relevant to your own needs.

Step one.

Sound like a human.

Remember, LinkedIn copy is not a sales letter.

Hi their name.

I know you must be busy, but I saw that your online modeling agency is a new startup, so I thought

I'd introduce my website, design and marketing service in case you need the help of an experienced

website designer.

Step two Introduce your offer.

Make it persuasive and irresistible.

As you're a startup, I'm happy to offer you a discounted rate of 50% off all my services for the first

six months.

If you did want some design work, I've worked with big client and big client and you can view some

samples here.

Insert link.

Step three, let them know why they need you or your product.

Outline the benefits to them and mention social proof if you have it.

I've designed layouts for many modeling agencies and can create promo for posters or flyers as well.

My web design services always include full mobile optimization, unlimited revisions until you're 100%

satisfied.

Complimentary tweaks forever.

If you want to request any changes, your choice of colors or fonts.

Step four include another point of contact and sign off in a friendly manner.

Feel free to get in touch if you have any questions or shoot me an email at insert link.

Happy to help with anything you need your name.

Twitter ads and posts.

Twitter can be great for connecting with a whole new audience you'd normally never be able to reach,

but there is so much competition you can get lost among the noise.

Although like all your other marketing, you want to angle your copy to sell.

It's important not to just promote on your timeline, but to add value.

So you build trust with your audience.

The golden rules for Twitter posts.

One.

Don't just promote add value by sharing content.

Your audience will love to ask for engagement with questions, quizzes and polls.

Three.

Take it further than Twitter.

Push people to your mailing list with tempting offers and giveaways.

Four.

Use emojis to attract attention.

Five.

Hashtag all your posts with relevant popular tags.

When it comes to Twitter ads to up your chances of making a sale, you should remember these four golden

rules.

One.

Emojis help grab attention.

To keep it brief.

Three.

Hashtag all your ads.

Four.

Have a time.

Limited offer or special bonus to create a reason for people to purchase.

Twitter ad template.

Step one attention grabbing headline that quickly makes it clear what you're offering and the benefits.

Smiley Face, the best selling book that unlocks the secrets only marketing insiders know.

Smiley face.

Step two Introduce your time limited offer along with link.

One day, 50% sale.

Grab your copy today at insert shortened link.

Step three Make sure you always include a high quality image or a short promo clip.

Insert high quality relevant image.

Step four Always use relevant and trending hashtags related to your niche.

Hashtag Marketing Tips.

Hashtag Pro Marketing.

Hashtag Marketing Guru.

Twitter post template to increase engagement or subscribers.

Step one ask a question to provoke engagement.

Experienced health issues due to lockdown.

Step two ask for engagement.

We want to hear about it.

Tell us in the comments below.

Step three make it easy for them to subscribe by offering something they want.

Plus visit, insert shortened link and win one of 100 wellness hampers worth over $300.

When you subscribe to our mailing list.

Step four Don't forget to use niche relevant popular hashtags.

Hashtag Wellness.

Hashtag Lockdown 2021.

Hashtag COVID 19.

YouTube Video Description Template.

There are three main things to remember when it comes to writing great YouTube video descriptions that

will help your videos show up more in search.

One.

Put your most important keywords early on.

YouTube's algorithm places more importance on the keywords you use in the first 2 to 3 sentences.

This is so crucial.

YouTube even specifically recommends it.

Make sure you put your main keyword and all your other important keywords early on in your description.

To create a description with plenty of detail.

Aim for over 200 words and include your primary keyword at least 2 to 3 times.

This helps you to better understand what your video is all about.

In depth descriptions with relevant keywords will give a boost to your YouTube search rankings as you'll

appear more often as a suggested video.

Three.

Optimize your videos, click through rate CTR because only the first 2 to 3 sentences from your video

description appear in your YouTube search results.

It's vital you make these as powerful as possible.

You also need to make them SEO friendly using related keywords that are relevant to your video's topic.

The first 2 to 3 sentences of your description should be written in a way that encourages people to

click through.

So start off with the benefits people will get from watching.

Now we've covered the three basics of writing a YouTube description.

Let's look at how the format works.

Step one Create an appealing intro, i.e. in this video, I'll show you how to create compelling sales

copy for Facebook ads.

After watching, you'll know what works to convert browsers into buyers.

Plus you'll understand the three things you need to avoid if you want to sell online.

Step two Create a detailed description.

E So here's what we'll be looking at in this video how to write attention grabbing headlines that are

highly relevant to your target customer.

How to perform keyword search.

So you use the right power phrases in your ad copy.

How to create the perfect Facebook ad for e commerce.

This one really works.

Learn how to seal the deal by crafting a call to action potential customers can't refuse.

ET cetera, etc..

After you've finished watching, you'll be ready to go and start creating copy for your very first Facebook

ad.

Step three Create a potent call to action.

I.e., don't forget to like this video and subscribe for regular copywriting tips that will win you

more sales.

Include your website and social media URLs.

Remember to follow me on Twitter, insert link and Facebook insert link for weekly tips and notifications

of my latest videos.

Instagram post.

Ad template.

Instagram is all about engagement and even Edge should be created with this in mind.

Short clips work well as it's a highly visual platform, but choosing great graphics that are niche

relevant will always stand you in good stead.

Remember, you can't include live links in Instagram posts.

You can include links in your insta ads though, and you should always do this to direct people to your

website or ecommerce page.

When it comes to ads, they can look cleaner.

If you don't use hashtags though, if you're running a competition or a special campaign, you may want

to.

You should always include them in your posts as they really help to expand your posts.

Reach.

Here are some Instagram tips for posts.

One.

Emojis, exclamation points and numbers grab attention.

To keep it brief.

Don't waffle on too much.

Three.

Always include hashtags.

Four.

Use high quality visuals or a short clip.

Five.

Ask for engagement.

Six.

Add value either by providing great content or by offering them something they want.

Sample Instagram Post to Max Engagement.

Step one, grab attention with emojis and an amusing or provocative headline, Smiley Face.

What's the worst thing that happened to you in public?

Smiley face ever discover?

Your skirt's still tucked in when you're walking down the high street or realized your flies are open

and a meal with your girlfriends.

Mom and dad cringe.

Step two Ask for engagement.

Do you have an embarrassing story to share?

Tell us your most cringe worthy mishaps below and will feature the best worst on our blog.

Step three ask for the action, plus share this post and we'll enter you into a competition to win one

of our handmade vegan leather journals.

Use it to jot down all your embarrassing moments or for anything else you like.

Step four include relevant trending hashtags.

Step five Use an amazing image or punchy short clip.

Sample Instagram ad.

Step one.

Headline that uses social proof or data.

The most common dating mistake 50% of 18 to 24 year olds make.

Step two Introduce your offer in a quirky way.

Our app Love Hearts is all about the good feels, but we know disaster can often mar a budding romance.

Step three Ask for the action.

Just check out dating disaster stories in our clip.

Have you made any of these mistakes?

Step four, Introduce an offer.

Let us know.

And you could win a free six month subscription to our platform or sign up at include link and get 50%

off your membership for one year for the next 24 hours only.

Step five, include your clip.

Publicity and outreach.

Press release.

Press releases can be an excellent way of reaching out to journalists who can get your brand or product

more exposure.

It's important that your press release looks professional and isn't boring, and you also need to ensure

you get all the important information high up in the copy.

There is a standard format most press releases follow, and it's best to stick to this to match your

chances of success.

Let's look at the makeup of a good press release.

Info that always needs to be at the start of your press release.

For immediate release date three 1421.

Contact your email and or your phone number.

Headline.

COVID hit, startups can now get herd and save cash with expert advice.

Subhead Her Innovative Strategies from Major Marketing Guru to Pandemic Proof Your Brand.

Place, i.e. London, England.

Step one.

First get the most relevant and exciting news up front.

Marketing.

KING Wolf Wolfson is publishing his first book, How to Market Your Startup, on a budget geared towards

startups on a shoestring.

The book offers workable tips that readers can put into practice immediately.

Step two, then add an enticing quote.

I wrote this book for businesses without huge budgets and unlimited funds, said author Wolf Wolfson.

Many brands struggle to keep up with the most unlimited drain on their cash conventional marketing methods

seem to require were for sin added.

Step three.

Enter a little about the product.

Having studied marketing at Wolfson College, Wolfson then went to work for the Richie Rich Company

as lead sales agent for ten years.

After branching out as an online marketing guru, he established his successful blog, which currently

has over 10,000 readers.

He decided to publish.

Step four, Add another quote.

I didn't want to put a book out initially, but then I realized I had a whole marketing strategy that

could really help people and it couldn't be condensed into a blog post, Wolfson said.

Step five, add the launch date and any extra bonuses.

The book will launch May 14th on the indie author platform and readers who pre-order will be in with

a chance of winning a slew of unique perks, including marketing templates, free website hosting and

a 1 to 1 advice session with Wolfson.

Everyone who pre-orders will also receive a free bonus e-book on how to use Facebook posts to market

your brand, Wolfson said.

Don't get me wrong, I'm a big fan of Facebook ads, but when you're strapped for cash, it's also handy

to be able to know how to market for free.

Step six Add order info and contact details.

To pre-order How to Market Your Startup on a Shoestring Visit Wilkerson's page on indie author here.

Readers can also follow Wolfson blog at website or follow him on Twitter at at Go Wilkerson.

Influencer Outreach template.

The most popular social media influencers wield a huge amount of clout, and if you get your product

mentioned or endorsed by them, you'll likely see a noticeable uptick in interest by reaching out to

influencers in your niche.

You can pick up a useful dose of publicity for free, so it's worth taking time to create a thoughtful

and polite inquiry.

Many successful influencers with large followers attract hundreds of inbox inquiries a day, and many

of the queries they receive don't get responded to.

By following our template, you can get ahead of the rest so you can maximize the chance.

Your influencer of choice will say yes to your request.

Here's the format.

Hi.

Insert their name.

Step one Friendly and complimentary introduction.

I'm your name from your blog or brand.

Just reaching out to say I love what you're doing with their blog name and I really enjoying your healthy

lifestyle posts.

Step two Pitch your request.

Highlight the relevance to them and offer something of value, i.e. a freebie as you're a successful

health and wellbeing blogger.

I wanted to reach out to you to let you know my startup has created a insert product details a vegan

low calorie chocolate bar that also lowers cholesterol.

I wondered if you'd like to receive a box of bars to try and if you like them, will you consider letting

your readers know all about the snacks as they might be interested in trying them to?

Optional offers something different of value, i.e. more exposure for them.

I'd also love to feature some of your listicle posts on our company blog as I think you really have

something special and our followers could benefit from your wellness advice.

Would this be okay with you?

If so, send me some pieces.

You'd prefer to be featured and I'll post them on the blog.

Step three.

Short and friendly call to action.

Let me know if you'd like to receive some bars and the best postal address to send them to.

And I'll get a box sent out to you in the post.

Look forward to hearing from you.

Keep up the great work.

Your name.

Backlink outreach templates.

Getting good backlinks from trusted sources makes a massive difference to your Google ranking as Google

attributes your site with much more authority.

With backlinks, it's all about quality over quantity, which is great because it means you don't need

to spend all your time trying to get thousands of links.

Targeting high trust sites in your niche will do way more for your website than sending out hundreds

of emails hoping to land a link anywhere.

It won't help you much in Google's eyes if your health related link appears on a page dedicated to literature,

you'll do better if you focus your efforts on popular sites in your sector.

Acquiring just one relevant backlink from a high trust site that Google rates will do more for your

ranking than getting a million lesser links.

You might be wondering how you can get these good links.

It's not impossible.

Often all you need to do is ask in the right way.

Backlink Outreach Template Type one.

Let's look at the components of one type of successful backlink request.

You can customize the parts and brackets to better suit your own needs.

Hi.

Insert their name.

Step one.

Friendly introduction that quickly tells them the relevance.

I'm your name, a marketer and blogger from your site or blog, and I'm getting in touch to let you

know I've just published a piece that mentions your insert product details.

Step two Underscore why they should share your piece and complement them.

I know you have a health interested following, so I wondered if you'd like to link my piece on your

insert name of relevant page where they could link to your piece.

I mentioned your product because I was impressed by its fat reducing benefits and because it's cost

effective and affordable to most people.

Step three give a few brief details about the piece.

The article is a list type post that gives some helpful hints on how to trim fat and cut the cholesterol.

Here's the link if you wanted to share it.

Insert link to your post.

Step four show reciprocity by offering them a link to.

I'd love to reciprocate by linking to your site on my insert where you'd like to link them, i.e. great

brands page.

And wanted to ask is there a particular post or page you'd like me to promote?

If so, just send me the link and the link text you'd like displayed and I'll be more than happy to

share it with my audience.

Take care.

And thanks so much for considering my request.

Insert your name, your website.

Backlink Outreach Template Type two.

Here's an example of another type of backlink request you could make to a community news type.

This template could also be useful for approaching any site that has a page of resources where they

link out to other sites.

You can customize the parts and brackets to better suit your own needs.

Step one highlight the relevance straight away.

Dear their name.

Hi, I'm insert your name from Insert your company where insert what you do with the focus on what will

be the most relevant to them, i.e. for a community news site that lists tradespeople, you'd want to

emphasize your location.

We're leading steel fabricators in the North Wiltshire area.

Step two Make your request politely highlighting what makes your site or page relevant and link worthy.

I'm getting in touch as I noticed that on your community resource page you have a list of links to local

tradespeople.

So I wondered if you'd consider linking our service page.

We've been serving the North Wiltshire community for over a decade and our rates are extremely cost

effective.

Step three Give them the information they'll need to fulfil your request.

Here's the link to our page in case you're willing to link us.

Insert link.

The link text would be stainless steel fabricators and welding.

Step four Offer some value.

I'd also love to offer you a link back to our local sites page.

Do you have a preferred page or post you'd like us to link to?

If so, just send me the link and link text and I'll get that put up right away.

If you need any more information, don't hesitate to reach out to me at insert email as I'm always happy

to help.

Thanks in advance for considering my request.

Your name.

Your brand.

Template for getting more social shares.

One of the best ways to grow your following is to get your content shared as much as possible, preferably

by people who have large relevant audiences.

Building relationships with influencers in your niche on social media can help you create opportunities

for shares, but you can also reach out and make a friendly request via email or a social media messaging.

Template to ask for social shares from influencers.

Step one, explain why you're making contact and the relevance to them.

Hi, I'm your name from your blog or website.

I'm a big fan of your work and wanted to let you know I've mentioned one of your marketing tips in my

latest piece.

Step two Ask for a share, include your link, and tell them a little more about the link.

Here's the link.

In case you wanted to share it with your audience, insert link.

The article is a roundup of the best advice on marketing from top gurus like yourself, so I thought

it might be relevant for your followers.

Step three offer something in exchange to.

I'd love to bring quality marketing content to my followers.

So if you'd like to recommend one of your posts, I'd be more than happy to share it with my social

media audience.

Feel free to send along some links or suggestions and I'll post them right away.

Step four, sign off on a positive note.

I love what you do and look forward to enjoying more of your great content.

Your name.

Your blog.

Thanks for watching.

Did you enjoy the content examples in this video?

We'd love to know if you put our suggestions into practice and which ones you felt helped improve your

content approach the most.

So make sure you let us know which templates you liked best.

We'd also like to ask you a small favor if you found this video useful.

Would you be our hero and leave us a review?

We read every single one and they inspire us to continue creating more content for our beloved students.

Remember to follow the tips in this guide the next time you sit down to create a piece of email marketing

content and you should soon start seeing better results from your digital marketing efforts.

Until next time.

Thomas Moravec and the rest of the team.