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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:47,288 --> 00:00:48,979 So how did you find out? 2 00:00:48,979 --> 00:00:51,982 I found out when it was online, like when it hit the news. 3 00:00:51,982 --> 00:00:53,950 Nobody in your inner circle knew. 4 00:00:53,950 --> 00:00:55,434 Nobody knew. 5 00:00:55,434 --> 00:00:56,849 And you didn't smell it? 6 00:00:56,849 --> 00:00:58,299 No. 7 00:00:58,299 --> 00:01:01,716 I knew he would sell my music. I knew he would do that. 8 00:01:01,716 --> 00:01:04,202 I couldn't believe who he sold it to. 9 00:01:04,202 --> 00:01:08,275 Because we've had endless conversations about Scooter Braun, 10 00:01:08,275 --> 00:01:10,070 and he has 300 million reasons 11 00:01:10,070 --> 00:01:13,694 to conveniently forget those conversations. 12 00:01:13,694 --> 00:01:15,661 Now, could you rerecord? 13 00:01:15,661 --> 00:01:16,938 Oh, yeah. 14 00:01:16,938 --> 00:01:17,939 Might you do that? 15 00:01:17,939 --> 00:01:19,148 Oh, yeah. 16 00:01:19,148 --> 00:01:21,150 - That's a plan. - Yeah, absolutely. 17 00:01:28,191 --> 00:01:30,124 Under US copyright law, 18 00:01:30,124 --> 00:01:33,369 a music release is subject to two separate copyrights, 19 00:01:33,369 --> 00:01:36,889 the copyright to the song or musical composition itself 20 00:01:36,889 --> 00:01:40,307 and the copyright to the specific recording of that song, 21 00:01:40,307 --> 00:01:43,068 which is usually contained on a master. 22 00:01:45,415 --> 00:01:48,453 The master from which copies are made for use in sales 23 00:01:48,453 --> 00:01:51,973 and distribution is the original recording of the song. 24 00:01:51,973 --> 00:01:55,080 Therefore, the owner of the master also holds the copyright 25 00:01:55,080 --> 00:01:57,841 to all means of distribution for the recording, 26 00:01:57,841 --> 00:02:01,914 including physical media, like CDs and final LPs, 27 00:02:01,914 --> 00:02:06,678 as well as digital distribution for download or streaming. 28 00:02:06,678 --> 00:02:09,922 On the other hand, owning the musical work is referred to 29 00:02:09,922 --> 00:02:11,476 as the publishing rights, 30 00:02:11,476 --> 00:02:15,204 which covers the lyrics before it became a sound recording. 31 00:02:15,204 --> 00:02:18,103 Its melodies sheet, music, composition, 32 00:02:18,103 --> 00:02:20,554 and instrumental arrangements. 33 00:02:20,554 --> 00:02:23,488 Songwriters generally own the publishing rights 34 00:02:23,488 --> 00:02:26,801 and are referred to as the publishers of the music. 35 00:02:31,116 --> 00:02:32,221 Over your shoulder, Taylor, 36 00:02:32,221 --> 00:02:35,085 and the back of the dress. 37 00:02:35,085 --> 00:02:37,329 Over your shoulder, love. 38 00:02:44,681 --> 00:02:46,442 No one told us it was country night. 39 00:02:46,442 --> 00:02:48,271 Y'all wanna hear some country music? 40 00:02:48,271 --> 00:02:50,308 Yeah. 41 00:02:50,308 --> 00:02:52,689 Later on you wanna hear some Jack Ingram? 42 00:02:52,689 --> 00:02:54,277 Yeah. 43 00:02:54,277 --> 00:02:56,417 Right now you wanna hear some Taylor Swift? 44 00:02:57,729 --> 00:03:00,594 You're in the right place. 45 00:03:12,157 --> 00:03:14,815 ♪ I was riding shotgun with my hair undone ♪ 46 00:03:14,815 --> 00:03:17,231 ♪ In the front seat of his car 47 00:03:17,231 --> 00:03:20,303 ♪ He's got a one-hand feel on the steering wheel ♪ 48 00:03:20,303 --> 00:03:23,444 ♪ The other on my heart 49 00:03:23,444 --> 00:03:25,550 ♪ I look around, turn the radio down ♪ 50 00:03:25,550 --> 00:03:28,587 ♪ He says, Baby, is something wrong ♪ 51 00:03:28,587 --> 00:03:30,969 ♪ I say, Nothing, I was just thinking ♪ 52 00:03:30,969 --> 00:03:34,559 ♪ How we don't have a song 53 00:03:34,559 --> 00:03:35,836 ♪ And he says 54 00:03:35,836 --> 00:03:38,287 ♪ Our song is the slamming screen door ♪ 55 00:03:38,287 --> 00:03:41,497 ♪ Sneaking out late, tapping on your window ♪ 56 00:03:41,497 --> 00:03:44,224 ♪ When we're on the phone, and you talk real slow ♪ 57 00:03:44,224 --> 00:03:46,847 In 2003 at the age of 13, 58 00:03:46,847 --> 00:03:49,159 Taylor went to Nashville to try and sign 59 00:03:49,159 --> 00:03:52,611 with some major labels, but was rejected. 60 00:03:52,611 --> 00:03:54,924 ♪ And when I got home 61 00:03:54,924 --> 00:03:56,960 She tried her luck again the following year 62 00:03:56,960 --> 00:04:00,688 and received an artist development deal with RCA records 63 00:04:00,688 --> 00:04:04,105 before becoming the youngest artist, aged 15, 64 00:04:04,105 --> 00:04:06,556 signed by the Sony Publishing house, 65 00:04:06,556 --> 00:04:09,041 but left shortly afterwards due to concerns 66 00:04:09,041 --> 00:04:13,149 that development deals may shelf artists. 67 00:04:13,149 --> 00:04:14,944 ♪ Had gone all wrong and been trampled on ♪ 68 00:04:14,944 --> 00:04:17,118 Swift took part in an industry showcase 69 00:04:17,118 --> 00:04:20,674 later that year at Nashville's Bluebird Cafe, 70 00:04:20,674 --> 00:04:23,504 where she was recognized by Scott Borchetta, 71 00:04:23,504 --> 00:04:26,576 a Dreamworks Records executive, who was considering 72 00:04:26,576 --> 00:04:29,821 starting his own independent record company. 73 00:04:29,821 --> 00:04:31,409 ♪ Our song is the slamming screen door ♪ 74 00:04:31,409 --> 00:04:32,927 Swift ultimately agreed 75 00:04:32,927 --> 00:04:36,552 to a 13-year recording contract with Big Machine Records, 76 00:04:36,552 --> 00:04:40,590 the new Nashville-based record label founded by Borchetta. 77 00:04:40,590 --> 00:04:43,490 In exchange for a cash advance, Big Machine 78 00:04:43,490 --> 00:04:45,940 received ownership of the masters for Swift's 79 00:04:45,940 --> 00:04:49,565 first six albums under the terms of the agreement. 80 00:05:05,408 --> 00:05:09,654 Through his media company, SB Projects, Scooter Braun, 81 00:05:09,654 --> 00:05:12,553 an American media proprietor, talent manager, 82 00:05:12,553 --> 00:05:15,970 and businessman, is credited with managing the careers 83 00:05:15,970 --> 00:05:19,284 of musicians Justin Bieber, Ariana Grande, 84 00:05:19,284 --> 00:05:22,356 Demi Lovato, and Kanye West. 85 00:05:22,356 --> 00:05:25,152 When Braun acquired Big Machine Label Group, 86 00:05:25,152 --> 00:05:28,811 they encompassed all aspects of Big Machine's business, 87 00:05:28,811 --> 00:05:32,055 including its client roster, distribution deals, 88 00:05:32,055 --> 00:05:34,472 publishing rights, and music masters. 89 00:05:38,614 --> 00:05:42,963 On June 30th, 2019, Swift made a post and stated 90 00:05:42,963 --> 00:05:45,931 that she had tried to buy the masters for years, 91 00:05:45,931 --> 00:05:47,864 but was not given a chance 92 00:05:47,864 --> 00:05:51,351 unless she signed another contract that would require her 93 00:05:51,351 --> 00:05:54,388 to create six more albums under the label 94 00:05:54,388 --> 00:05:57,115 in exchange for the masters of the first six, 95 00:05:57,115 --> 00:05:59,497 which she felt was unacceptable. 96 00:06:01,602 --> 00:06:03,811 She emphasized Braun's contribution 97 00:06:03,811 --> 00:06:08,264 to making Kanye West's 2016 famous music video, 98 00:06:08,264 --> 00:06:11,163 where West used a stunt double to play Taylor, 99 00:06:11,163 --> 00:06:13,511 which she called a revenge porn video 100 00:06:13,511 --> 00:06:15,892 which strips her body naked. 101 00:06:17,273 --> 00:06:20,759 Swift also alleged that Braun colluded with two clients 102 00:06:20,759 --> 00:06:24,625 to bully Swift online, and persuaded Kim Kardashian, 103 00:06:24,625 --> 00:06:26,316 who was then married to West, 104 00:06:26,316 --> 00:06:28,560 to arrange an illegally-recorded snippet 105 00:06:28,560 --> 00:06:31,287 of Swift's phone call with West. 106 00:06:32,702 --> 00:06:35,325 She was alluding to a FaceTime screenshot of Bieber, West, 107 00:06:35,325 --> 00:06:38,432 and Braun that was posted to Bieber's Instagram 108 00:06:38,432 --> 00:06:40,952 after Kardashian released the snippet. 109 00:06:43,333 --> 00:06:45,715 Despite being aware of Braun's involvement 110 00:06:45,715 --> 00:06:48,960 in harassing Swift, Borchetta was accused by Taylor 111 00:06:48,960 --> 00:06:52,964 of betraying her loyalty by selling the masters to Braun. 112 00:06:55,932 --> 00:06:59,867 On November 14th, 2019, Swift claimed that Braun 113 00:06:59,867 --> 00:07:02,180 and Borchetta had stopped her from singing 114 00:07:02,180 --> 00:07:06,391 some of her older songs at the 2019 American Music Awards 115 00:07:06,391 --> 00:07:09,359 and using some of them in her upcoming documentary, 116 00:07:09,359 --> 00:07:10,809 "Miss Americana." 117 00:07:10,809 --> 00:07:14,054 She said they were exercising tyrannical control 118 00:07:14,054 --> 00:07:17,298 over her music, and claimed Borchetta told her team 119 00:07:17,298 --> 00:07:19,611 that she would be allowed to use the music 120 00:07:19,611 --> 00:07:23,788 only if she agreed to not rerecord copycat versions 121 00:07:23,788 --> 00:07:25,514 of her songs. 122 00:07:25,514 --> 00:07:28,448 Swift commented, "The message being sent to me 123 00:07:28,448 --> 00:07:29,897 is very clear. 124 00:07:29,897 --> 00:07:33,142 Basically, 'Be a good little girl and shut up, 125 00:07:33,142 --> 00:07:34,557 or you'll be punished.'" 126 00:07:43,014 --> 00:07:47,812 For an estimated $405 million Braun sold the masters, 127 00:07:47,812 --> 00:07:51,194 related videos, and artwork to Shamrock Holdings 128 00:07:51,194 --> 00:07:53,127 in October, 2020. 129 00:08:01,101 --> 00:08:03,621 Swift claimed that she tried to bargain with Braun, 130 00:08:03,621 --> 00:08:05,692 but that he only gave her the opportunity 131 00:08:05,692 --> 00:08:10,144 to get the masters back if she signed an ironclad NDA 132 00:08:10,144 --> 00:08:13,527 that only let her talk favorably of Braun. 133 00:08:13,527 --> 00:08:15,633 She refused to sign the NDA. 134 00:08:15,633 --> 00:08:18,912 She also claimed that Braun mandated Shamrock 135 00:08:18,912 --> 00:08:22,778 not to notify her about the sale until it was complete. 136 00:08:29,094 --> 00:08:30,682 After the news came out, 137 00:08:30,682 --> 00:08:34,686 #WeLoveYouTaylor started trending worldwide on Twitter, 138 00:08:34,686 --> 00:08:37,793 with Swifties making their feelings known. 139 00:08:37,793 --> 00:08:39,484 Fans wondered if Taylor was connected 140 00:08:39,484 --> 00:08:41,037 to the investment fund, 141 00:08:41,037 --> 00:08:44,213 but she released a statement clarifying she wasn't part 142 00:08:44,213 --> 00:08:47,665 of this deal at all, and still does not own the masters. 143 00:08:49,494 --> 00:08:54,154 Swift wrote her album "Reputation" as a defense mechanism 144 00:08:54,154 --> 00:08:56,087 that allowed her to to cope with the fallout 145 00:08:56,087 --> 00:08:57,709 in public scrutiny. 146 00:08:58,883 --> 00:09:00,747 She secluded herself from press attention 147 00:09:00,747 --> 00:09:03,128 because she needed to protect her mental health 148 00:09:03,128 --> 00:09:06,338 and stop feeling obliged to explain herself. 149 00:09:12,344 --> 00:09:14,381 On the Reputation Stadium Tour, 150 00:09:14,381 --> 00:09:17,764 Swift was inspired by the love she received from fans 151 00:09:17,764 --> 00:09:20,905 to embrace positivity and vulnerability. 152 00:09:20,905 --> 00:09:23,355 Despite her tarnished reputation in the press, 153 00:09:23,355 --> 00:09:25,634 she realized her fans see her 154 00:09:25,634 --> 00:09:28,671 as a flesh-and-blood human being. 155 00:09:28,671 --> 00:09:32,088 To this end, she conceived her seventh studio album 156 00:09:32,088 --> 00:09:34,574 as a personal vulnerable record 157 00:09:34,574 --> 00:09:36,299 that would connect her with her audience 158 00:09:36,299 --> 00:09:39,613 and showcase her strengths as a singer-songwriter. 159 00:09:46,931 --> 00:09:50,624 Swift wrote "Lover" as a reflection of her personal life, 160 00:09:50,624 --> 00:09:55,077 describing it as very confessional and autobiographical, 161 00:09:55,077 --> 00:09:58,425 yet also playful and whimsical. 162 00:09:58,425 --> 00:10:02,187 She also said the album was a love letter to love 163 00:10:02,187 --> 00:10:06,329 in all of its maddening, passionate, exciting, enchanting, 164 00:10:06,329 --> 00:10:09,160 horrific, tragic, wonderful glory. 165 00:10:09,160 --> 00:10:12,646 ♪ Or 20 years 166 00:10:12,646 --> 00:10:17,686 ♪ Can I go where you go 167 00:10:19,411 --> 00:10:23,312 ♪ Can we always be this close 168 00:10:24,693 --> 00:10:27,178 The track list consists of 18 songs, 169 00:10:27,178 --> 00:10:29,387 more than any of her other albums, 170 00:10:29,387 --> 00:10:33,287 depicting many sentiments stemming from love. 171 00:10:37,257 --> 00:10:41,157 The imagery of "Reputation" was dark and cold. 172 00:10:41,157 --> 00:10:45,783 "Lover"'s bright colors and themes contrasted this. 173 00:10:45,783 --> 00:10:49,165 However, a common misconception is that "Reputation" 174 00:10:49,165 --> 00:10:51,581 lyrically is all about revenge. 175 00:10:51,581 --> 00:10:54,308 Although some songs do touch on this, 176 00:10:54,308 --> 00:10:57,726 the majority of the album details falling in love with Joe 177 00:10:57,726 --> 00:11:00,107 amidst all the personal tumult. 178 00:11:03,214 --> 00:11:06,182 "Lover" acts almost as a sister album, 179 00:11:06,182 --> 00:11:09,289 further detailing the relationship and the highs and lows 180 00:11:09,289 --> 00:11:11,325 of what she had been going through. 181 00:11:11,325 --> 00:11:14,950 In the closing track, "Daylight," Swift contemplates 182 00:11:14,950 --> 00:11:19,679 that love to her now is golden, rather than burning red, 183 00:11:19,679 --> 00:11:22,578 as she once believed, a reference to the title track 184 00:11:22,578 --> 00:11:25,132 of her 2012 Studio album, "Red." 185 00:11:28,480 --> 00:11:32,070 The song represents Swift's mature understanding of love, 186 00:11:32,070 --> 00:11:34,832 her personal life, and her public image. 187 00:11:39,250 --> 00:11:41,148 Although mainly positive, 188 00:11:41,148 --> 00:11:44,013 some critics felt as though "Lover" was a bit too much 189 00:11:44,013 --> 00:11:47,948 like an unnecessary course correction from "Reputation," 190 00:11:47,948 --> 00:11:49,674 rather than a collection of themes 191 00:11:49,674 --> 00:11:52,608 Swift was really interested in pursuing. 192 00:11:52,608 --> 00:11:55,335 The album features some career highlights, 193 00:11:55,335 --> 00:12:00,064 "Cruel Summer," "Lover," "Cornelia Street," and "Daylight." 194 00:12:00,064 --> 00:12:03,550 However, fans often feel as though the album is too long 195 00:12:03,550 --> 00:12:06,691 and includes some of Swift's worst work today, 196 00:12:06,691 --> 00:12:09,418 including the lead single, "ME!" 197 00:12:11,178 --> 00:12:14,112 Because of "Reputation"'s poor critical success, 198 00:12:14,112 --> 00:12:17,460 many believe Swift wanted to distance herself completely 199 00:12:17,460 --> 00:12:21,464 and start new with the pop sounds and bright colors. 200 00:12:21,464 --> 00:12:24,467 Both albums have now become fan favorites 201 00:12:24,467 --> 00:12:26,297 and have received their flowers, 202 00:12:26,297 --> 00:12:28,817 but at the time it seemed as though Taylor 203 00:12:28,817 --> 00:12:31,474 was at a crossroads with her career. 204 00:12:31,474 --> 00:12:33,994 Although she was still doing well commercially, 205 00:12:33,994 --> 00:12:37,101 she wasn't at the height she was at a couple years prior, 206 00:12:37,101 --> 00:12:39,241 during her "1989" era. 207 00:12:40,794 --> 00:12:44,487 The ongoing Kanye feud and relentless tabloid scrutiny 208 00:12:44,487 --> 00:12:46,489 had taken a toll on Taylor. 209 00:12:49,009 --> 00:12:52,772 In April, 2020, Taylor Swift was set to embark 210 00:12:52,772 --> 00:12:55,809 on Lover Fest, her sixth concert tour 211 00:12:55,809 --> 00:12:57,569 in support of the album. 212 00:12:57,569 --> 00:13:01,608 However, the tour was canceled due to the COVID-19 pandemic. 213 00:13:08,373 --> 00:13:13,275 On July 23rd, 202O, nine captionless black and white images 214 00:13:13,275 --> 00:13:16,657 of Taylor standing alone in the woods were uploaded 215 00:13:16,657 --> 00:13:19,143 to Swift's Instagram account. 216 00:13:19,143 --> 00:13:20,592 She posted another message 217 00:13:20,592 --> 00:13:22,836 on all of her social media platforms 218 00:13:22,836 --> 00:13:25,045 saying that her eighth studio album 219 00:13:25,045 --> 00:13:27,565 would be released at midnight. 220 00:13:27,565 --> 00:13:31,086 Swift stated, "Most of the things I had planned this summer 221 00:13:31,086 --> 00:13:32,846 didn't end up happening, 222 00:13:32,846 --> 00:13:36,988 but there is something I hadn't planned on that did happen, 223 00:13:36,988 --> 00:13:41,199 and that thing is my eighth studio album, 'Folklore.'" 224 00:13:44,824 --> 00:13:48,103 The creation of the album was totally unexpected. 225 00:13:48,103 --> 00:13:50,001 Whilst Taylor was in quarantine, 226 00:13:50,001 --> 00:13:54,143 she watched numerous films, from "LA Confidential," 227 00:13:54,143 --> 00:13:57,906 "Jane Eyre," "Rear Window," and "Marriage Story." 228 00:13:57,906 --> 00:14:01,150 She also read more books than she ever had before. 229 00:14:01,150 --> 00:14:03,808 Books that dealt with times past, 230 00:14:03,808 --> 00:14:06,121 a world that doesn't exist anymore, 231 00:14:06,121 --> 00:14:09,814 such as "Rebecca" by Daphne du Maurier. 232 00:14:09,814 --> 00:14:12,196 The fiction encouraged Swift to write songs 233 00:14:12,196 --> 00:14:14,854 that weren't strictly autobiographical, 234 00:14:14,854 --> 00:14:18,581 and instead experimented with alternative points of view. 235 00:14:18,581 --> 00:14:21,412 She allowed her imagination to run wild 236 00:14:21,412 --> 00:14:24,104 when she was alone during the period of lockdown, 237 00:14:24,104 --> 00:14:26,624 creating a series of thoughts and visuals 238 00:14:26,624 --> 00:14:29,075 that later became "Folklore." 239 00:14:34,597 --> 00:14:38,325 "Folklore" was supposed to be released in early 2021, 240 00:14:38,325 --> 00:14:41,259 but it ended up being done earlier 241 00:14:41,259 --> 00:14:45,815 and released without a second thought in July, 2020. 242 00:14:45,815 --> 00:14:47,817 She approached the album's creation 243 00:14:47,817 --> 00:14:50,613 without subjecting herself to any rules, 244 00:14:50,613 --> 00:14:54,134 and explained that she used to put all these parameters 245 00:14:54,134 --> 00:14:58,449 on herself like, how will this song sound in a stadium? 246 00:14:58,449 --> 00:15:01,038 How will this song sound on the radio? 247 00:15:01,038 --> 00:15:04,420 If you take away all the parameters, what do you make? 248 00:15:04,420 --> 00:15:07,389 And I guess the answer is "Folklore." 249 00:15:13,188 --> 00:15:16,812 Swift told Billboard, "It started with imagery, 250 00:15:16,812 --> 00:15:21,575 visuals that popped into my mind and peaked my curiosity. 251 00:15:21,575 --> 00:15:23,681 Stars drawn around scars. 252 00:15:24,578 --> 00:15:26,304 A cardigan that still bears 253 00:15:26,304 --> 00:15:29,100 the scent of loss 20 years later. 254 00:15:30,481 --> 00:15:34,381 Battleships sinking into the ocean, down, down, down. 255 00:15:35,935 --> 00:15:38,903 The tree swing in the woods of my childhood. 256 00:15:38,903 --> 00:15:43,252 Hushed tones of, 'Let's run away' and never doing it. 257 00:15:43,252 --> 00:15:45,634 The sun-drenched month of August, 258 00:15:45,634 --> 00:15:48,568 sipped away like a bottle of wine. 259 00:15:48,568 --> 00:15:52,572 A mirrored disco ball hovering above a dance floor. 260 00:15:52,572 --> 00:15:57,611 A whiskey bottle beckoning, hands held through plastic. 261 00:15:58,750 --> 00:16:00,614 A single thread, that for better or worse, 262 00:16:00,614 --> 00:16:02,478 ties you to your fate. 263 00:16:06,103 --> 00:16:08,657 Pretty soon these images in my head grew faces 264 00:16:08,657 --> 00:16:11,832 or names and became characters. 265 00:16:11,832 --> 00:16:14,766 I found myself not only writing my own stories, 266 00:16:14,766 --> 00:16:17,907 but also writing about or from the perspective 267 00:16:17,907 --> 00:16:21,325 of people I've never met, people I've known, 268 00:16:21,325 --> 00:16:23,189 or those I wish I hadn't." 269 00:16:25,639 --> 00:16:30,058 For "Folklore, Swift's lyrics veered towards escapism 270 00:16:30,058 --> 00:16:31,542 and romanticism. 271 00:16:31,542 --> 00:16:35,546 She enlisted two producers to achieve her desired sound, 272 00:16:35,546 --> 00:16:38,583 her longtime collaborator, Jack Antonoff, 273 00:16:38,583 --> 00:16:40,723 with whom she'd previously collaborated 274 00:16:40,723 --> 00:16:44,762 on the albums "1989," "Reputation," and "Lover," 275 00:16:45,625 --> 00:16:47,109 and Aaron Dessner, 276 00:16:47,109 --> 00:16:52,011 guitarist for the American indie rock band, The National. 277 00:16:52,011 --> 00:16:56,222 Due to COVID-19 concerns, Swift, Antonoff, and Dessner 278 00:16:56,222 --> 00:16:59,363 quarantined remotely separate from each other, 279 00:16:59,363 --> 00:17:02,538 creating "Folklore" by continually exchanging digital files 280 00:17:02,538 --> 00:17:05,403 of instrumentals and vocals. 281 00:17:05,403 --> 00:17:08,510 The album ensued from a DIY process, 282 00:17:08,510 --> 00:17:13,515 mixed and engineered by personnel scattered across the US. 283 00:17:13,515 --> 00:17:16,794 "Folklore" was written and recorded in secrecy. 284 00:17:16,794 --> 00:17:20,315 Swift, her boyfriend, family, management team, 285 00:17:20,315 --> 00:17:24,284 Antonoff, and Dessner were aware of the album's creation. 286 00:17:24,284 --> 00:17:26,942 She did not disclose the news or play the album 287 00:17:26,942 --> 00:17:29,876 to her friends, like she did with her previous works. 288 00:17:34,363 --> 00:17:36,538 Near the end of "Folklore"'s recording process, 289 00:17:36,538 --> 00:17:39,575 Dessner reached out to his regular collaborators, 290 00:17:39,575 --> 00:17:41,681 including The National band mates, 291 00:17:41,681 --> 00:17:44,442 to provide instrumentation remotely. 292 00:17:50,552 --> 00:17:53,279 "Folklore" asserts something that has been true 293 00:17:53,279 --> 00:17:55,936 from the very start of Swift's career. 294 00:17:55,936 --> 00:17:58,698 Her biggest strength is her storytelling, 295 00:17:58,698 --> 00:18:02,150 but this time her sound departed from pop maximalism 296 00:18:02,150 --> 00:18:06,292 and synth-driven to an alternative indie folk sound. 297 00:18:09,467 --> 00:18:12,781 The stories told in "Folklore" include a ghost 298 00:18:12,781 --> 00:18:15,887 that discovers its murderer at its funeral, 299 00:18:15,887 --> 00:18:18,821 a young girl with a traumatized friend, 300 00:18:18,821 --> 00:18:22,342 an elderly widow shunned by her community, 301 00:18:22,342 --> 00:18:24,931 recovering alcoholics, and a love triangle 302 00:18:24,931 --> 00:18:28,279 between the fictional characters, Betty, James, 303 00:18:28,279 --> 00:18:31,972 and an unnamed woman, as depicted in the tracks 304 00:18:31,972 --> 00:18:34,872 "Cardigan," "Betty," and "August," 305 00:18:34,872 --> 00:18:36,701 with each of the three songs written 306 00:18:36,701 --> 00:18:39,152 from each of the character's perspective 307 00:18:39,152 --> 00:18:41,568 at different points in their lives. 308 00:18:44,433 --> 00:18:47,781 DIY techniques were used to produce the album art, 309 00:18:47,781 --> 00:18:51,130 packaging, and lyric videos for "Folklore." 310 00:18:51,130 --> 00:18:53,891 Due to COVID-19 issues, Swift worked 311 00:18:53,891 --> 00:18:56,204 without a technical crew on the visuals 312 00:18:56,204 --> 00:18:58,792 with photographer Beth Garrabrant. 313 00:18:58,792 --> 00:19:02,520 The photo shoot marked a change from Swift's older shoots, 314 00:19:02,520 --> 00:19:05,592 where she would have 100 people on set 315 00:19:05,592 --> 00:19:07,629 commanding alongside other people 316 00:19:07,629 --> 00:19:09,872 in a very committee fashion. 317 00:19:09,872 --> 00:19:13,911 She styled herself, including hair, makeup, and wardrobe, 318 00:19:13,911 --> 00:19:17,880 and prescribed Garrabrant a specific moodboard. 319 00:19:19,158 --> 00:19:22,299 The black and white, gray-scale filter on the photos 320 00:19:22,299 --> 00:19:24,370 gives them their distinguishing look. 321 00:19:28,719 --> 00:19:31,618 Swift departs from the technicolor carnival 322 00:19:31,618 --> 00:19:34,173 of its predecessor, "Lover," 323 00:19:34,173 --> 00:19:38,349 and adopts a rustic, nature-focused, cottage-core aesthetic 324 00:19:38,349 --> 00:19:43,251 for "Folklore" that reflects its lyrical ideas of escapism. 325 00:19:44,666 --> 00:19:48,773 She opens the music video for "Cardigan" by settling down 326 00:19:48,773 --> 00:19:52,467 at an old piano an a quaint cabin in the woods. 327 00:19:55,124 --> 00:19:57,196 ♪ But I knew you 328 00:19:57,196 --> 00:19:58,956 ♪ Dancing in your Levi's 329 00:19:58,956 --> 00:20:02,304 ♪ Drunk under a streetlight, I 330 00:20:02,304 --> 00:20:04,168 ♪ I knew you 331 00:20:04,168 --> 00:20:05,963 ♪ Hand under my sweatshirt 332 00:20:05,963 --> 00:20:09,449 ♪ Baby, kiss it better, I 333 00:20:09,449 --> 00:20:13,522 ♪ And when I felt like I was an old cardigan ♪ 334 00:20:13,522 --> 00:20:16,456 ♪ Under someone's bed 335 00:20:16,456 --> 00:20:21,496 ♪ You put me on and said I was your favorite ♪ 336 00:20:23,532 --> 00:20:25,362 The album was instantly hailed 337 00:20:25,362 --> 00:20:29,780 as Swift's magnum opus, met with widespread critical acclaim 338 00:20:29,780 --> 00:20:32,438 from critics and fans alike. 339 00:20:32,438 --> 00:20:35,579 "Folklore" shows Swift at her most vulnerable, 340 00:20:35,579 --> 00:20:39,341 the emotional weight and introspective songwriting 341 00:20:39,341 --> 00:20:43,518 made it her most sophisticated and subdued body of work. 342 00:20:48,074 --> 00:20:51,284 She uses the eccentric debutante, Rebekah Harkness, 343 00:20:51,284 --> 00:20:53,942 who married into the standard oil dynasty 344 00:20:53,942 --> 00:20:56,807 and once lived in Swift's Rhode Island house, 345 00:20:56,807 --> 00:21:00,707 in her story in "The Last Great American Dynasty" 346 00:21:00,707 --> 00:21:03,917 to celebrate women who have a marvelous time 347 00:21:03,917 --> 00:21:05,712 ruining everything. 348 00:21:08,336 --> 00:21:11,339 You're able to visualize the song's events in your head 349 00:21:11,339 --> 00:21:15,584 like a tale because it is rich with historical information 350 00:21:15,584 --> 00:21:18,207 and Americana imagery, 351 00:21:18,207 --> 00:21:20,106 but it also makes a powerful statement 352 00:21:20,106 --> 00:21:23,074 about how society views outspoken women. 353 00:21:25,698 --> 00:21:29,840 At the conclusion, Swift skillfully creates a distinction 354 00:21:29,840 --> 00:21:32,118 between Harkness and herself. 355 00:21:39,677 --> 00:21:41,817 The album has been contextualized 356 00:21:41,817 --> 00:21:44,441 as the quintessential lockdown album, 357 00:21:44,441 --> 00:21:46,615 and felt like the perfect accompaniment 358 00:21:46,615 --> 00:21:50,170 for the weird loneliness of 2020. 359 00:21:50,170 --> 00:21:53,795 It is hailed as the first great pandemic art. 360 00:21:53,795 --> 00:21:55,555 "Folklore" and its songs received 361 00:21:55,555 --> 00:21:59,456 five Grammy-Award nominations at the 63rd ceremony, 362 00:21:59,456 --> 00:22:01,285 winning the Album of the Year. 363 00:22:01,285 --> 00:22:03,149 Swift became the first woman in history 364 00:22:03,149 --> 00:22:05,841 to win Album of the Year thrice, 365 00:22:05,841 --> 00:22:07,671 and the fourth artist overall, 366 00:22:07,671 --> 00:22:12,503 tied with Frank Sinatra, Stevie Wonder, and Paul Simon. 367 00:22:20,718 --> 00:22:25,240 On December 10th, 2020, Swift once again surprised her fans 368 00:22:25,240 --> 00:22:28,105 with the announcement of her ninth studio album 369 00:22:28,105 --> 00:22:31,315 and "Folklore"'s sister record, "Evermore." 370 00:22:31,315 --> 00:22:33,731 She described "Evermore" as an offshoot 371 00:22:33,731 --> 00:22:35,561 of the Folklorian woods. 372 00:22:37,701 --> 00:22:40,911 Swift and Dessner continued to collaborate virtually. 373 00:22:40,911 --> 00:22:43,603 After the release of "Folklore," he would give her 374 00:22:43,603 --> 00:22:47,089 instrumental recordings, to which she would add vocals. 375 00:22:49,402 --> 00:22:52,198 She stated the rave reception of "Folklore" 376 00:22:52,198 --> 00:22:56,340 encouraged her to experiment further with its musical style. 377 00:22:56,340 --> 00:22:59,550 "Evermore" was dubbed "a weird avalanche," 378 00:22:59,550 --> 00:23:02,519 effecting from "Folklore" by Dessner. 379 00:23:03,934 --> 00:23:07,178 "Evermore"'s creation was a more experimental process 380 00:23:07,178 --> 00:23:09,042 than its predecessor was, 381 00:23:09,042 --> 00:23:11,666 during which the duo did not subject themselves 382 00:23:11,666 --> 00:23:13,357 to any limitations. 383 00:23:18,431 --> 00:23:21,952 Much like "Folklore," on December 10th, 2020, 384 00:23:21,952 --> 00:23:24,920 three days prior to her 31st birthday, 385 00:23:24,920 --> 00:23:27,923 Swift posted nine photos on Instagram, 386 00:23:27,923 --> 00:23:31,133 which together formed an image depicting the singer's back, 387 00:23:31,133 --> 00:23:34,999 with her hair in a braid, and facing a forest. 388 00:23:36,380 --> 00:23:39,590 Swift wrote, "You've all been so caring, supportive, 389 00:23:39,590 --> 00:23:41,730 and thoughtful on my birthdays, 390 00:23:41,730 --> 00:23:44,595 and so this time I thought I would give you something. 391 00:23:44,595 --> 00:23:46,390 I also know this holiday season 392 00:23:46,390 --> 00:23:48,599 will be a lonely one for most of us, 393 00:23:48,599 --> 00:23:51,464 and if there are any of you out there who turn to music 394 00:23:51,464 --> 00:23:54,329 to cope with missing loved ones the way I do, 395 00:23:54,329 --> 00:23:55,641 this is for you." 396 00:23:57,781 --> 00:24:00,231 Prior to the "Willow" music video premiere, 397 00:24:00,231 --> 00:24:04,028 Swift said she likens "Evermore" to fall and winter, 398 00:24:04,028 --> 00:24:08,654 in contrast to its predecessor's, spring and summer. 399 00:24:08,654 --> 00:24:11,277 ♪ The more that you say, the less I know ♪ 400 00:24:11,277 --> 00:24:14,004 ♪ Wherever you stray, I follow 401 00:24:14,004 --> 00:24:16,938 ♪ I'm begging for you to take my hand ♪ 402 00:24:16,938 --> 00:24:19,561 ♪ Wreck my plans, that's my man ♪ 403 00:24:19,561 --> 00:24:22,426 ♪ You know that my train could take you home ♪ 404 00:24:22,426 --> 00:24:25,049 ♪ Anywhere else is hollow 405 00:24:25,049 --> 00:24:27,845 ♪ I'm begging for you to take my hand ♪ 406 00:24:27,845 --> 00:24:30,572 ♪ Wreck my plans, that's my man ♪ 407 00:24:30,572 --> 00:24:33,333 ♪ The more that you say, the less I know ♪ 408 00:24:33,333 --> 00:24:36,233 ♪ Wherever you stray, I follow 409 00:24:36,233 --> 00:24:40,720 ♪ Begging for you to take my hand, wreck my plans ♪ 410 00:24:42,066 --> 00:24:43,689 "Evermore" is a personal album 411 00:24:43,689 --> 00:24:46,830 that has a strong foundation in character studies, 412 00:24:46,830 --> 00:24:50,834 narrative mythmaking, and complex first-person storytelling 413 00:24:50,834 --> 00:24:52,870 from third-person views. 414 00:24:54,182 --> 00:24:57,150 It further explores the fantastical universe that Swift 415 00:24:57,150 --> 00:25:01,430 created with "Folklore," by using fact and imagination. 416 00:25:04,123 --> 00:25:07,540 The escapist themes of both albums are similar, 417 00:25:07,540 --> 00:25:11,475 but "Evermore" is bolder, unrestrained, frivolous, 418 00:25:11,475 --> 00:25:15,168 and impressionistic, digging deeply into Swift's concepts 419 00:25:15,168 --> 00:25:18,793 of adult love and grief, in contrast to "Folklore"'s 420 00:25:18,793 --> 00:25:22,417 more introspective and sentimental nature. 421 00:25:26,904 --> 00:25:30,114 It was at this point in Swift's career that she was regarded 422 00:25:30,114 --> 00:25:33,083 as the songwriter of her generation. 423 00:25:33,083 --> 00:25:35,706 These two albums were career-redefining, 424 00:25:35,706 --> 00:25:38,467 and threw emphasis on Swift's work ethic, 425 00:25:38,467 --> 00:25:41,332 helping critics recognize her musicianship, 426 00:25:41,332 --> 00:25:43,852 now viewing her as a dedicated singer 427 00:25:43,852 --> 00:25:47,338 moving away from her pop star image in the mid 2010s. 428 00:25:54,276 --> 00:25:56,727 Being a Taylor Swift fan is hard work, 429 00:25:56,727 --> 00:25:58,591 and she doesn't make it easy. 430 00:25:58,591 --> 00:26:00,697 Ever since the beginning of her music career, 431 00:26:00,697 --> 00:26:03,147 the singer has constantly left Easter eggs 432 00:26:03,147 --> 00:26:06,185 within her work to leave fans guessing. 433 00:26:06,185 --> 00:26:09,153 Whether it be hidden messages in lyric booklets 434 00:26:09,153 --> 00:26:12,156 or teasing albums months in advance, 435 00:26:12,156 --> 00:26:17,196 Swift has been the queen of teasing fans since day one. 436 00:26:18,473 --> 00:26:19,923 "It's sort of a tradition that we started 437 00:26:19,923 --> 00:26:22,339 a very long time ago," Swift said to Jimmy Fallon 438 00:26:22,339 --> 00:26:24,790 about the origins of her Easter eggs. 439 00:26:24,790 --> 00:26:26,654 "I think the first time that I started dropping 440 00:26:26,654 --> 00:26:31,417 sort of cryptic clues in my music was when I was 14 or 15, 441 00:26:31,417 --> 00:26:33,143 putting together my first album." 442 00:26:35,904 --> 00:26:37,665 While Swift stopped this tradition 443 00:26:37,665 --> 00:26:39,632 during the "Reputation" era, 444 00:26:39,632 --> 00:26:42,808 she had a habit of hiding messages in her old work. 445 00:26:42,808 --> 00:26:45,189 Specifically, she would hide liner notes 446 00:26:45,189 --> 00:26:48,986 in the lyrics of each of her songs in her CD booklets. 447 00:26:48,986 --> 00:26:52,956 From "Fearless" to "Red," all of her lyrics were lowercase 448 00:26:52,956 --> 00:26:54,820 and the message could be deciphered 449 00:26:54,820 --> 00:26:57,374 through the capitalized letters. 450 00:26:57,374 --> 00:26:59,963 For "1989," she did the opposite. 451 00:27:01,689 --> 00:27:04,553 During these eras, Swift's dating life 452 00:27:04,553 --> 00:27:07,660 was often much more publicized than it is now. 453 00:27:07,660 --> 00:27:11,699 The singer even used her music to address her romances, 454 00:27:11,699 --> 00:27:14,978 from hidden messages to pointed lyrics. 455 00:27:17,256 --> 00:27:19,914 Some of her references were more obvious, 456 00:27:19,914 --> 00:27:23,193 as the liner message for "Should've Said No," 457 00:27:23,193 --> 00:27:25,851 just said the name Sam repeatedly, 458 00:27:25,851 --> 00:27:29,924 addressing a former boyfriend who allegedly cheated on her. 459 00:27:29,924 --> 00:27:32,581 Others were more subtle, like the liner note 460 00:27:32,581 --> 00:27:36,793 for "Last Kiss," being, "Forever and always," 461 00:27:36,793 --> 00:27:39,796 a reference to a song title from her former album 462 00:27:39,796 --> 00:27:42,557 that is said to be about Joe Jonas. 463 00:27:44,317 --> 00:27:47,596 As the "Reputation" album kicked into full gear, 464 00:27:47,596 --> 00:27:49,840 the music video for her lead single, 465 00:27:49,840 --> 00:27:53,085 "Look What You Made Me Do," was full of Easter eggs. 466 00:27:53,085 --> 00:27:55,846 Since she wasn't doing interviews during this era, 467 00:27:55,846 --> 00:27:58,090 Swift said it was her way of communicating 468 00:27:58,090 --> 00:28:00,817 and staying connected to her fans. 469 00:28:00,817 --> 00:28:04,061 "Literally the whole video is just an Easter egg," 470 00:28:04,061 --> 00:28:06,305 she said to Entertainment Weekly. 471 00:28:06,305 --> 00:28:08,445 "There are thousands of Easter eggs. 472 00:28:08,445 --> 00:28:11,103 There are some that people still haven't found. 473 00:28:11,103 --> 00:28:14,520 It will be decades before people find them all." 474 00:28:17,454 --> 00:28:20,595 One of Swift's biggest Easter eggs came in the form 475 00:28:20,595 --> 00:28:24,254 of an Instagram post in April of 2020, 476 00:28:24,254 --> 00:28:26,981 when she shared a photo of herself with a caption, 477 00:28:26,981 --> 00:28:29,397 "Not a lot going on at the moment." 478 00:28:29,397 --> 00:28:32,089 Given that this was during the height of the pandemic, 479 00:28:32,089 --> 00:28:35,368 fans did not consider this an Easter egg at the time. 480 00:28:35,368 --> 00:28:38,337 Of course, once the singer revealed she was releasing 481 00:28:38,337 --> 00:28:42,203 her eighth studio album, "Folklore," all became clear. 482 00:28:48,105 --> 00:28:50,832 As "Folklore"'s release had fans scrambling 483 00:28:50,832 --> 00:28:53,076 to figure out all her Easter eggs, 484 00:28:53,076 --> 00:28:56,182 one major one was William Bowery, 485 00:28:56,182 --> 00:28:58,737 who was credited on two "Folklore" tracks 486 00:28:58,737 --> 00:29:02,016 and is later credited on three for "Evermore." 487 00:29:02,016 --> 00:29:05,157 Swifties were quick to figure out that William Bowery 488 00:29:05,157 --> 00:29:09,092 was a pen name for Swift's boyfriend Joe Alwyn, 489 00:29:09,092 --> 00:29:11,922 as his great-grandfather's name was William Alwyn, 490 00:29:11,922 --> 00:29:14,822 and the Bowery Hotel was where Swift and Alwyn 491 00:29:14,822 --> 00:29:17,100 first hung out in 2016. 492 00:29:18,653 --> 00:29:20,931 Swift confirms William Bowery's identity 493 00:29:20,931 --> 00:29:23,554 in her Disney Plus film, teasing that, 494 00:29:23,554 --> 00:29:26,626 "William Bowery is Joe, as we know." 495 00:29:32,667 --> 00:29:35,739 On February 11th, 2021, she announced 496 00:29:35,739 --> 00:29:38,224 on "Good Morning America" that the rerecording 497 00:29:38,224 --> 00:29:41,158 of "Fearless," to which she added the subtitle, 498 00:29:41,158 --> 00:29:43,816 "Taylor's Version," was the first in the series 499 00:29:43,816 --> 00:29:45,818 of her rerecorded albums. 500 00:29:48,545 --> 00:29:52,825 She released an anagram-filled video from the vault, 501 00:29:52,825 --> 00:29:55,448 which referred to all of her unreleased songs 502 00:29:55,448 --> 00:29:56,795 from the album. 503 00:29:56,795 --> 00:29:59,418 "The vault door is about to be as unhinged 504 00:29:59,418 --> 00:30:02,317 as you think I am after you watch this video," 505 00:30:02,317 --> 00:30:04,699 she said on social media. 506 00:30:04,699 --> 00:30:07,564 "Level: Expert. Happy, decoding." 507 00:30:09,704 --> 00:30:12,638 Fans managed to decode the titles of the six new 508 00:30:12,638 --> 00:30:16,090 vault tracks and the name of one of her collaborators, 509 00:30:16,090 --> 00:30:19,472 Keith Urban, who is featured on a song. 510 00:30:19,472 --> 00:30:21,578 The vault tracks Swift wrote when she was 511 00:30:21,578 --> 00:30:25,133 in her teenage years and intended to include in, 512 00:30:25,133 --> 00:30:29,586 but ultimately left out of the original "Fearless" release. 513 00:30:29,586 --> 00:30:33,141 Swift said by including these unreleased tracks, 514 00:30:33,141 --> 00:30:35,557 which she absolutely adored 515 00:30:35,557 --> 00:30:38,388 but were held back for different reasons, 516 00:30:38,388 --> 00:30:41,667 the rerecorded album proved that the artist 517 00:30:41,667 --> 00:30:45,153 is the only one who really knows that body of work. 518 00:30:49,537 --> 00:30:51,228 The same arrangements and lyrics 519 00:30:51,228 --> 00:30:54,300 are used as they were on the original recordings, 520 00:30:54,300 --> 00:30:56,544 which prompted numerous critics to note 521 00:30:56,544 --> 00:30:59,892 that a casual listener might not know any differences, 522 00:30:59,892 --> 00:31:01,825 but underlined that the production 523 00:31:01,825 --> 00:31:03,965 includes more defined instruments, 524 00:31:03,965 --> 00:31:06,899 a crisper mix, and greater quality. 525 00:31:08,211 --> 00:31:11,041 Journalists described "Fearless [Taylor's Version]" 526 00:31:11,041 --> 00:31:13,319 as a key event in raising awareness 527 00:31:13,319 --> 00:31:16,184 for artists' rights in the music industry. 528 00:31:16,184 --> 00:31:18,738 They considered that Taylor's Version branding 529 00:31:18,738 --> 00:31:22,225 an effective strategy in mobilizing Swift fans 530 00:31:22,225 --> 00:31:27,195 to consume the rerecorded album over the original. 531 00:31:27,195 --> 00:31:31,337 The album debuted at number one on the Billboard 200 chart, 532 00:31:31,337 --> 00:31:33,719 a return to the number one spot, 533 00:31:33,719 --> 00:31:37,826 13 years after the original release in 2008. 534 00:31:55,914 --> 00:31:57,467 On June 18th, 2021, 535 00:31:58,640 --> 00:32:01,057 Swift revealed that "Red [Taylor's Version]" 536 00:32:01,057 --> 00:32:04,336 would be released on November 19th, 2021 537 00:32:04,336 --> 00:32:06,683 and would contain all 30 songs 538 00:32:06,683 --> 00:32:09,962 that were meant to be on the 2012 version. 539 00:32:09,962 --> 00:32:13,138 She also teased the original 10-minute-long version 540 00:32:13,138 --> 00:32:15,968 of the fan favorite track, "All Too Well," 541 00:32:15,968 --> 00:32:18,177 which had been highly requested by fans, 542 00:32:18,177 --> 00:32:20,076 as part of the track listing. 543 00:32:23,079 --> 00:32:26,323 On August 5th, Swift posted a cryptic video 544 00:32:26,323 --> 00:32:29,464 across her social media teasing a word puzzle 545 00:32:29,464 --> 00:32:31,225 for the fans to solve. 546 00:32:31,225 --> 00:32:34,883 It's spelled out, "Chris Stapleton," "Phoebe Bridgers," 547 00:32:34,883 --> 00:32:39,612 "Babe," "Better Man," and "All Too Well 10 Minute Version." 548 00:32:45,135 --> 00:32:50,071 Swift revealed a teaser for "All Too Well: The Short Film." 549 00:32:51,521 --> 00:32:54,662 The Teaser showed a vintage car driving past a road 550 00:32:54,662 --> 00:32:58,562 bounded by autumnal woods, and it was written and directed 551 00:32:58,562 --> 00:33:03,291 by Swift, starring herself, Sadie Sink, and Dylan O'Brien. 552 00:33:04,672 --> 00:33:07,986 This song has always been hailed as Swift's magnum opus 553 00:33:07,986 --> 00:33:10,057 by critics and fans. 554 00:33:10,057 --> 00:33:12,300 The song details the story of her breakup 555 00:33:12,300 --> 00:33:14,475 with actor Jake Gyllenhaal. 556 00:33:17,202 --> 00:33:21,171 Before "All Too Well" was cut down to a 10-minute version 557 00:33:21,171 --> 00:33:25,106 and then more to a final five minute and 28 second version, 558 00:33:25,106 --> 00:33:27,315 American songwriter, Liz Rose, 559 00:33:27,315 --> 00:33:29,179 with whom Swift wrote the song, 560 00:33:29,179 --> 00:33:32,734 believed it was probably a 20-minute song. 561 00:33:34,184 --> 00:33:37,705 Memories are the building blocks of "All Too Well." 562 00:33:37,705 --> 00:33:40,708 The song relies on specifics of the rise and fall 563 00:33:40,708 --> 00:33:43,918 of a romantic relationship drawn from memory. 564 00:33:45,885 --> 00:33:49,096 Apart from mentioning more expository details, 565 00:33:49,096 --> 00:33:51,581 "All Too Well [10 Minute Version]" 566 00:33:51,581 --> 00:33:56,172 provides greater context than the five-minute version. 567 00:33:56,172 --> 00:33:58,829 Swift mentions the age difference between her 568 00:33:58,829 --> 00:34:00,797 and the subject several times, 569 00:34:00,797 --> 00:34:03,558 and states how the subject used it as an excuse 570 00:34:03,558 --> 00:34:05,422 to terminate their relationship, 571 00:34:05,422 --> 00:34:08,287 but continued to date women of her age. 572 00:34:08,287 --> 00:34:11,083 She recollects the buildup and intensity 573 00:34:11,083 --> 00:34:15,122 of falling in love and acknowledges her naivety. 574 00:34:15,122 --> 00:34:18,159 The track was met with universal critical acclaim, 575 00:34:18,159 --> 00:34:21,128 often hailed as the standout track on "Red" 576 00:34:21,128 --> 00:34:23,820 and a career highlight for Swift. 577 00:34:23,820 --> 00:34:25,580 Publications have said the release 578 00:34:25,580 --> 00:34:27,617 of "Red [Taylor's Version]," 579 00:34:27,617 --> 00:34:30,068 "All Too Well [10 Minute Version]," 580 00:34:30,068 --> 00:34:31,828 the accompanying short film, 581 00:34:31,828 --> 00:34:33,933 and Swift's rerecording venture, 582 00:34:33,933 --> 00:34:36,591 collectively is one of the biggest newsmakers 583 00:34:36,591 --> 00:34:38,973 in pop culture moments of all time. 584 00:34:38,973 --> 00:34:43,426 ♪ Keep my old scarf from that very first week ♪ 585 00:34:43,426 --> 00:34:47,982 ♪ 'Cause it reminds you of innocence and it smells like me ♪ 586 00:34:47,982 --> 00:34:50,467 ♪ You can't get rid of it 587 00:34:50,467 --> 00:34:55,507 ♪ 'Cause you remember it all too well, yeah ♪ 588 00:34:58,441 --> 00:35:03,411 ♪ 'Cause there we are again when I loved you so ♪ 589 00:35:04,930 --> 00:35:07,829 ♪ Back before you lost the one real thing you've ever known ♪ 590 00:35:07,829 --> 00:35:10,177 ♪ It was rare, I was there 591 00:35:10,177 --> 00:35:13,973 ♪ I remember it all too well 592 00:35:18,702 --> 00:35:22,292 At the 2022 MTV Video Music Awards, 593 00:35:22,292 --> 00:35:25,571 Swift received five nominations for the short film, 594 00:35:25,571 --> 00:35:27,401 winning three of them. 595 00:35:27,401 --> 00:35:30,128 In her acceptance speech for the Video of the Year award, 596 00:35:30,128 --> 00:35:33,407 she announced a brand new studio album 597 00:35:33,407 --> 00:35:37,307 scheduled for release on October 21st, 2022. 598 00:35:37,307 --> 00:35:40,724 Soon after, the phrase, "Meet me at midnight" 599 00:35:40,724 --> 00:35:43,382 and a clock that was ticking down to midnight 600 00:35:43,382 --> 00:35:46,247 were added to Swift's official website. 601 00:35:46,247 --> 00:35:49,561 Some of Swift's tracks on Spotify had their song canvases 602 00:35:49,561 --> 00:35:51,873 changed to a picture of a clock. 603 00:35:58,225 --> 00:36:01,607 At midnight, Swift posted across her social media accounts 604 00:36:01,607 --> 00:36:05,266 that her 10th studio album would be titled "Midnights." 605 00:36:05,266 --> 00:36:07,786 She described the album as the stories 606 00:36:07,786 --> 00:36:11,859 of 13 sleepless nights scattered throughout her life. 607 00:36:14,137 --> 00:36:17,313 Swift's official website crashed due to heavy traffic 608 00:36:17,313 --> 00:36:18,969 following the posts. 609 00:36:18,969 --> 00:36:21,938 According to Swift, the subject matter of "Midnights" 610 00:36:21,938 --> 00:36:25,907 was inspired by five major topics, self-hatred, 611 00:36:25,907 --> 00:36:29,428 revenge fantasies, wondering what might have been, 612 00:36:29,428 --> 00:36:32,397 falling in love, and falling apart. 613 00:36:37,436 --> 00:36:40,474 When Swift's and Antonoff's partners, Joe Alwyn, 614 00:36:40,474 --> 00:36:43,822 and American actress Margaret Qualley, respectively, 615 00:36:43,822 --> 00:36:47,860 were filming in Panama for the 2022 romantic thriller movie, 616 00:36:47,860 --> 00:36:49,414 "Stars at Noon," 617 00:36:49,414 --> 00:36:52,348 they decided to team up to co-produce "Midnights." 618 00:36:54,281 --> 00:36:57,111 Since "1989," Jack Antonoff 619 00:36:57,111 --> 00:36:59,562 has worked with Swift repeatedly. 620 00:36:59,562 --> 00:37:02,496 Swift and Antonoff collaborated in New York City. 621 00:37:02,496 --> 00:37:04,152 While their co-stars shot, 622 00:37:04,152 --> 00:37:08,743 the duo wrote 11 of the album's 13 songs together. 623 00:37:08,743 --> 00:37:10,193 Of the remaining two, 624 00:37:10,193 --> 00:37:13,127 Swift wrote the track "Vigilante Shit" alone 625 00:37:13,127 --> 00:37:15,440 and "Sweet Nothing" with Alwyn, 626 00:37:15,440 --> 00:37:18,546 who is credited with his pseudonym, William Bowery. 627 00:37:21,653 --> 00:37:24,172 In contrast to "Folklore" and "Evermore"'s 628 00:37:24,172 --> 00:37:26,658 indie and alternative folk sound, 629 00:37:26,658 --> 00:37:30,351 Swift set out to make an experimental pop album, 630 00:37:30,351 --> 00:37:34,079 extending her alternative approach to synth pop sounds. 631 00:37:34,079 --> 00:37:36,944 "Midnight"'s, distinctive sound has been described 632 00:37:36,944 --> 00:37:41,811 as maximalist minimalism, which incorporates soft melodies, 633 00:37:41,811 --> 00:37:45,124 emphasized beats, and vintage synthesizers. 634 00:37:47,161 --> 00:37:50,820 After experimenting with fictional plot lines and characters 635 00:37:50,820 --> 00:37:52,994 in "Folklore" and "Evermore," 636 00:37:52,994 --> 00:37:55,100 Swift makes a return to lyricism 637 00:37:55,100 --> 00:37:59,967 that is primarily autobiographical with this album. 638 00:37:59,967 --> 00:38:02,487 The New Yorker said "'Midnights' is a collage 639 00:38:02,487 --> 00:38:05,800 of various emotions during the spontaneous, 640 00:38:05,800 --> 00:38:08,941 restless headspace of nighttime thought, 641 00:38:08,941 --> 00:38:12,704 with a distinctive confessional, but cryptic tone. 642 00:38:12,704 --> 00:38:16,777 The key topics include feminism, insecurity, anxiety, 643 00:38:16,777 --> 00:38:18,675 and self-criticism." 644 00:38:21,575 --> 00:38:25,613 The lead single "Anti-Hero" examines her mental insecurities 645 00:38:25,613 --> 00:38:29,479 in depth, detailing the things she hates about herself 646 00:38:29,479 --> 00:38:33,311 and her struggle with not feeling like a person. 647 00:38:33,311 --> 00:38:36,797 Themes addressed include ghosting acquaintances, 648 00:38:36,797 --> 00:38:39,938 camouflaging narcissism as altruism, 649 00:38:39,938 --> 00:38:42,768 fears of relationships being transactional, 650 00:38:42,768 --> 00:38:45,771 and Swift's inability to co-mingle with people, 651 00:38:45,771 --> 00:38:48,326 normally due to her celebrity status. 652 00:38:49,948 --> 00:38:51,950 Upon the release of "Midnights," 653 00:38:51,950 --> 00:38:55,678 "Anti-Hero" earned over 17.4 million plays 654 00:38:55,678 --> 00:38:58,715 in its first 24 hours on Spotify globally, 655 00:38:58,715 --> 00:39:00,890 becoming the biggest opening day for a song 656 00:39:00,890 --> 00:39:02,892 in the platform's history. 657 00:39:02,892 --> 00:39:05,135 ♪ 'Cause you got tired of my scheming ♪ 658 00:39:05,135 --> 00:39:07,034 ♪ For the last time 659 00:39:07,034 --> 00:39:11,694 ♪ It's me, hi, I'm the problem, it's me ♪ 660 00:39:11,694 --> 00:39:16,733 ♪ At tea time, everybody agrees ♪ 661 00:39:18,183 --> 00:39:21,324 ♪ I'll stare directly at the sun but never in the mirror ♪ 662 00:39:21,324 --> 00:39:26,294 ♪ It must be exhausting always rooting for the anti-hero ♪ 663 00:39:31,161 --> 00:39:33,785 "Midnights" is Swift's most commercially successful 664 00:39:33,785 --> 00:39:35,303 album to date. 665 00:39:35,303 --> 00:39:39,031 It broke a string of sales, streaming, digital, vinyl, 666 00:39:39,031 --> 00:39:42,656 and official chart records globally. 667 00:39:42,656 --> 00:39:45,693 Billboard declared it a blockbuster. 668 00:39:46,694 --> 00:39:49,076 According to Universal Music Group, 669 00:39:49,076 --> 00:39:53,080 "Midnights" moved 3 million global album equivalent units 670 00:39:53,080 --> 00:39:57,084 in its first week, and over 6 million in two months. 671 00:39:57,084 --> 00:39:59,673 It broke all-time records on Spotify, 672 00:39:59,673 --> 00:40:02,779 such as those for the most streamed album in a single day, 673 00:40:02,779 --> 00:40:06,680 with 186 million streams in its opening day, 674 00:40:06,680 --> 00:40:10,960 surpassing the previous record of 155 million streams 675 00:40:10,960 --> 00:40:13,203 by Drake's "Certified Lover Boy." 676 00:40:14,826 --> 00:40:18,243 She scored the most historic week in the 64-year history 677 00:40:18,243 --> 00:40:21,108 of the Billboard Hot 100 Songs chart, 678 00:40:21,108 --> 00:40:23,869 as she was the first artist to claim the survey's 679 00:40:23,869 --> 00:40:26,562 entire top 10 in a single frame. 680 00:40:29,737 --> 00:40:33,741 Various publications dubbed Swift as the Paramount pop star 681 00:40:33,741 --> 00:40:36,813 of the 21st century, wielding a commercial 682 00:40:36,813 --> 00:40:38,436 and cultural dominance 683 00:40:38,436 --> 00:40:40,852 surpassing those of her contemporaries. 684 00:40:42,785 --> 00:40:45,443 Swift had now become unstoppable. 685 00:40:45,443 --> 00:40:48,584 Her career has lasted longer than that of The Beatles, 686 00:40:48,584 --> 00:40:52,484 and even broke the band's once deemed unbeatable records. 687 00:40:54,244 --> 00:40:57,834 Critics lauded her ability to remain culturally-relevant 688 00:40:57,834 --> 00:41:01,355 and successful 18 years into her music career, 689 00:41:01,355 --> 00:41:05,083 writing that the Rolling Stones, Bob Dylan, David Bowie, 690 00:41:05,083 --> 00:41:08,914 and Bruce Springsteen were past their prime at that age. 691 00:41:11,123 --> 00:41:13,781 During her promotion of "Midnights" on talk shows 692 00:41:13,781 --> 00:41:16,819 such as "The Tonight Show Starring Jimmy Fallon" 693 00:41:16,819 --> 00:41:20,374 and the "Graham Norton Show" in October, 2022. 694 00:41:20,374 --> 00:41:22,825 Swift hinted at an upcoming tour. 695 00:41:25,483 --> 00:41:28,693 On November 1st, she announced on "Good Morning America" 696 00:41:28,693 --> 00:41:30,626 and through her social media accounts 697 00:41:30,626 --> 00:41:34,353 her sixth concert tour, The Eras Tour, describing it 698 00:41:34,353 --> 00:41:38,116 as a journey through the musical eras of her career. 699 00:41:40,532 --> 00:41:43,501 The initial US states were so popular 700 00:41:43,501 --> 00:41:46,296 that several politicians and government officials 701 00:41:46,296 --> 00:41:49,783 demanded the tour be brought to their country or city. 702 00:41:52,406 --> 00:41:54,684 Everyone knew getting tickets for Taylor Swift's 703 00:41:54,684 --> 00:41:57,549 The Eras Tour was going to be a challenge, 704 00:41:57,549 --> 00:42:00,794 but no one, especially not Ticketmaster, 705 00:42:00,794 --> 00:42:04,142 the platform responsible for distributing said tickets, 706 00:42:04,142 --> 00:42:07,559 seemed remotely aware of just how messy the process 707 00:42:07,559 --> 00:42:09,009 would turn out to be. 708 00:42:10,493 --> 00:42:14,186 The Verified Fan program from Ticketmaster enables users 709 00:42:14,186 --> 00:42:19,053 to sign up in advance and have access to presale tickets. 710 00:42:19,053 --> 00:42:22,332 The highest registration in the site's history, 711 00:42:22,332 --> 00:42:26,474 over 3.5 million individuals registered for the program 712 00:42:26,474 --> 00:42:28,615 in advance of Swift's tour, 713 00:42:28,615 --> 00:42:33,171 and roughly 1.5 million were allowed access to the presale. 714 00:42:35,069 --> 00:42:37,071 However, according to Ticketmaster, 715 00:42:37,071 --> 00:42:40,592 when the presale began on November 15th, 2022, 716 00:42:40,592 --> 00:42:44,562 bots and fans without invite codes crowded the site, 717 00:42:44,562 --> 00:42:46,840 causing it to crash repeatedly 718 00:42:46,840 --> 00:42:51,154 and aggravating fans to the point of rage. 719 00:42:51,154 --> 00:42:53,709 Fans complained of hours-long wait times 720 00:42:53,709 --> 00:42:55,814 that resulted in technical glitches 721 00:42:55,814 --> 00:42:59,887 as well as presale phases that were rescheduled or canceled. 722 00:43:05,065 --> 00:43:08,827 On November 17th, 2022, Ticketmaster announced 723 00:43:08,827 --> 00:43:11,968 that the general sale wouldn't open at all. 724 00:43:11,968 --> 00:43:15,454 "Due to extraordinarily high demands on ticketing systems 725 00:43:15,454 --> 00:43:18,181 and insufficient remaining ticket inventory 726 00:43:18,181 --> 00:43:21,426 to meet that demand, tomorrow's public on sale 727 00:43:21,426 --> 00:43:25,119 for Taylor Swift: The Eras Tour has been canceled," 728 00:43:25,119 --> 00:43:26,776 the company tweeted. 729 00:43:30,159 --> 00:43:33,334 Soon after tickets became available on Ticketmaster, 730 00:43:33,334 --> 00:43:36,061 they went on sale all over resale sites, 731 00:43:36,061 --> 00:43:38,926 selling from $200 to over $22,000. 732 00:43:40,514 --> 00:43:42,999 Even some of the few who did initially get 733 00:43:42,999 --> 00:43:46,347 to purchase tickets may have paid more than they expected 734 00:43:46,347 --> 00:43:49,972 because of a dynamic pricing model. 735 00:43:49,972 --> 00:43:54,390 On November 18th, 2022, Swift took to Instagram stories 736 00:43:54,390 --> 00:43:56,426 to address the controversy, 737 00:43:56,426 --> 00:43:59,567 writing a long statement that read, in part, 738 00:43:59,567 --> 00:44:02,053 "There are a multitude of reasons why people had 739 00:44:02,053 --> 00:44:04,572 such a hard time trying to get tickets, 740 00:44:04,572 --> 00:44:06,920 and I'm trying to figure out how this situation 741 00:44:06,920 --> 00:44:09,198 can be improved moving forward." 742 00:44:14,790 --> 00:44:18,966 On December 12th, 2022, Ticketmaster began notifying 743 00:44:18,966 --> 00:44:23,522 select fans, identified as fans who received a boost 744 00:44:23,522 --> 00:44:25,904 during the Verified Fan presale 745 00:44:25,904 --> 00:44:27,699 but did not purchase tickets, 746 00:44:27,699 --> 00:44:30,322 of a second ticket-buying opportunity 747 00:44:30,322 --> 00:44:33,429 to purchase a maximum of two tickets per user 748 00:44:33,429 --> 00:44:34,948 through Ticketstoday. 749 00:44:34,948 --> 00:44:37,053 Ticketmaster sold the first US leg's 750 00:44:37,053 --> 00:44:40,608 remaining 170,000 tickets over four weeks. 751 00:44:42,956 --> 00:44:47,098 However, amid all the drama, the tour received rave reviews 752 00:44:47,098 --> 00:44:49,583 from music and entertainment critics 753 00:44:49,583 --> 00:44:52,344 who praised both the high-end spectacle 754 00:44:52,344 --> 00:44:54,657 and polished artistry of the tour. 755 00:44:57,453 --> 00:44:58,834 ♪ Are you ready for it 756 00:44:58,834 --> 00:45:00,801 ♪ I'm drunk in the back of the car ♪ 757 00:45:00,801 --> 00:45:04,287 ♪ And I cried like a baby coming home from the bar ♪ 758 00:45:04,287 --> 00:45:06,773 ♪ Said, I'm fine, but it wasn't true ♪ 759 00:45:06,773 --> 00:45:11,363 ♪ I love you, ain't that the worst thing you ever heard ♪ 760 00:45:11,363 --> 00:45:12,917 People would come up to me and they'd be like, 761 00:45:12,917 --> 00:45:16,541 "You're gonna just do a show with all the albums in it?" 762 00:45:16,541 --> 00:45:19,647 And I was like, "Yeah, it's gonna be called The Eras Tour." 763 00:45:23,203 --> 00:45:26,206 The versatility of the show's, music, visuals, 764 00:45:26,206 --> 00:45:29,105 and performance art was often a point of praise 765 00:45:29,105 --> 00:45:30,520 in its reviews. 766 00:45:30,520 --> 00:45:33,385 Going through every era of her musical career 767 00:45:33,385 --> 00:45:35,111 creates a spectacle. 768 00:45:36,319 --> 00:45:38,943 As Swift had released four new studio albums 769 00:45:38,943 --> 00:45:41,842 since her Reputation Tour in 2018, 770 00:45:41,842 --> 00:45:43,982 she thought this would be a good way for fans 771 00:45:43,982 --> 00:45:46,329 to be able to hear all the different songs. 772 00:45:48,469 --> 00:45:52,784 The Eras Tour broke ticket sales records worldwide. 773 00:45:52,784 --> 00:45:55,614 On the first day of the US presale alone, 774 00:45:55,614 --> 00:45:59,446 the tour sold over 2.4 million tickets, 775 00:45:59,446 --> 00:46:02,483 the most sold by an artist in a single day. 776 00:46:02,483 --> 00:46:04,623 And on August 31st, 2023, 777 00:46:05,763 --> 00:46:07,557 Swift announced the concert film, 778 00:46:07,557 --> 00:46:11,907 "Taylor Swift: The Eras Tour," directed by Sam Wrench. 779 00:46:14,047 --> 00:46:16,221 The Eras Tour had a tremendous effect 780 00:46:16,221 --> 00:46:20,570 on the entertainment world, the music business, and more. 781 00:46:20,570 --> 00:46:22,745 It was said to be one of the most significant 782 00:46:22,745 --> 00:46:25,575 21st century cultural phenomena, 783 00:46:25,575 --> 00:46:30,615 attracting attention comparable to Beatlemania in the 1960s. 784 00:46:31,961 --> 00:46:33,929 The tour improved the local economies of its stops 785 00:46:33,929 --> 00:46:37,070 by boosting small businesses and tourism, 786 00:46:37,070 --> 00:46:40,590 drew sizable crowds of fans outside stadiums, 787 00:46:40,590 --> 00:46:43,455 dominated news cycles and social media, 788 00:46:43,455 --> 00:46:46,562 prompted government and organization tributes, 789 00:46:46,562 --> 00:46:51,187 and accelerated the public's consumption of her discography. 790 00:46:51,187 --> 00:46:53,707 Critics often described The Eras Tour 791 00:46:53,707 --> 00:46:57,366 as a monocultural event demonstrating Swift's impact 792 00:46:57,366 --> 00:46:58,919 on popular culture. 793 00:47:05,477 --> 00:47:09,378 Swift is regarded as a trailblazer of the 21st century 794 00:47:09,378 --> 00:47:12,760 for her diverse music ability, songwriting skill, 795 00:47:12,760 --> 00:47:14,693 and business acumen, 796 00:47:14,693 --> 00:47:17,938 all of which have served as an inspiration to musicians, 797 00:47:17,938 --> 00:47:21,321 entrepreneurs, and businessmen all over the world. 798 00:47:23,392 --> 00:47:27,154 She started out with country music, migrated into pop, 799 00:47:27,154 --> 00:47:29,432 and experimented with alternative rock, 800 00:47:29,432 --> 00:47:31,918 indie rock, and electronic sounds, 801 00:47:31,918 --> 00:47:35,680 erasing the lines between musical genres. 802 00:47:35,680 --> 00:47:38,959 Her unique mix of chart success, critical praise, 803 00:47:38,959 --> 00:47:42,860 and fervent fan devotion has been characterized by critics 804 00:47:42,860 --> 00:47:45,586 as a cultural quintessence, allowing her to have 805 00:47:45,586 --> 00:47:49,245 an enormous effect on the music industry and beyond. 806 00:47:58,323 --> 00:48:01,257 There really is no stopping Taylor Swift. 807 00:48:01,257 --> 00:48:04,295 Her career has had its highs and lows, 808 00:48:04,295 --> 00:48:08,092 but she's now untouchable and unstoppable. 67146

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