All language subtitles for 8. Designing Your Presentation For Your Clients

Knowledge you have a few ideas together that you're ready to show your client in this case it's you

.

But going through the motion of how would you take these looks and create something that you can show

a client that's worth showing them that then gives a good direction for them to choose which way to

go.

So what I do next is I'll go ahead and zoom out a little bit.

And again we see their mood board we a lot of stuff going on here we can clean this up if we want to

.

In this case I'm just going to move things a little bit tighter here so I can make a brand new Our board

a hit shift in the letter.

Oh you my onboard tool and oh held down the old key and I'll click and drag over here to create our

board.

Now when you have it on board and you have this toggle up top move copy I work with our board selected

you'll notice this be this black graphic came with it.

The reason why is because if I zoom in it's barely touching that our board.

So it came with it as a copy when I brought a copy over.

So the alternative would be to turn that off.

And then when I drag a copy it brings the size of the board but it doesn't bring any of the artwork

.

You can work either way you want.

The reason why I brought a copy over was so that I can leave all of these over here in case I mess that

up.

I've got a backup to come back to you and I'll come over here and start working on these.

Now technically this we're moving past my mood board into my first comps will allow you to do sit command

shift ass.

It's the same as going to file save as and the reason why is I want to save a copy of this as an actual

maybe a comp version 1 so unusual but I'll do two V-1 as in the first version 1 if I have multiple versions

or are one of the first round.

So maybe the first round to have multiple versions.

Second round so are two maybe V1 V2 v3 if that makes any sense.

So how I do it is my first round I'm going to name is R1.

So Derrick logo comp are one I'd save and I'll save the settings are fine.

OK so now I have two documents that technically are identical right now.

I have the one that we started with that was the mood board and now I've got this low comp are one.

So we just change this file name and we're ready to go.

So now I can always go back if I need to.

All right now what to do is clean up the things that I don't want to show.

So all of these can go away.

I'm going to delete and that's kind of boring.

I'll hit delete delete.

I'm going to move these off of my canvas here.

Get that out of the way.

And what I'm trying to do is just create a presentation for my client to see hey here are some ideas

that I want to present to you.

So I'm going to clean these up just a little bit further here.

And typically what I do is I show them in black and white.

So if I want to show color the way I do it is kind of kind of you don't call it tricky but let's just

drag a shape here.

I'm going to click on it once and we need to resize this thing so that the letter e.

And then I can click and drag and what I was looking for and not oh tray here was hiding.

Click on this transformed button.

There you go.

Now I can key in the width and height.

So this is an 8 1/2 by 11 piece of paper.

So right now it's 11 inches wide.

So if we cut this in half would be 5.5 inches and the height would still be eight point five inches

tall.

The reason why I did that now is so I've got basically split this in half and align this to the airport

.

So I line it to the right edge to the center.

So now I have this basically 50/50.

Exactly.

OK.

So what I'm going to do is on the left hand side I'll put the logos and black on the right hand side

I'll put the logos in white but I'll put them over a color so I can kind of show the brand color but

without really applying color to the logo it's kind of a trick I do.

That way it has the connotation of the brand but you're not using the color as a crutch for the logo

and you'll see what I mean in just a second.

We're going to do is click on this gradient tab and click on radio gradient which will apply a radio

gradient to this letter G to get my gradient to.

I'm going to click and drag from about the top left to the bottom right to get a nice subtle gradient

.

And now I want to change this color so I click once on this gradient slider.

If you don't see this option maybe you just see this click on a little twirl down and click on show

options take some a click on a little slider hit the eye to get the eyedropper tool.

And now I'm in a let's see I think it's all going to shift.

Yeah it's shift OK.

Shift click on that color swatch to apply it.

If I didn't hold down Shift what it would do.

So for example I've got this square so I like to see if I don't hold down Shift.

It'll just replace that whole gradient with whatever fill I click on so that commands me to undo some

of click on this little color swatch down here and hold down shift and click on the darker blue.

So I get the lighter blue and the darker blue it's a very very subtle effect very subtle.

But now I'm just rearranging these are the dark ones in the bottom corner and the light ones kind of

up.

It's very subtle but it kind of gets a smooth Gradient from the top left of the bottom right.

Just to add some visual dynamic interest I guess you could call it.

So I never want to do is finish up these logos here and I'm just going put them in black and white.

So this logo here I'm going to turn off my I'm going to get rid of that Phil. I'm going to select this

whole thing and let's just make it black.

And these are a couple of options we'll bring back in.

So here's one option.

Now technically I wouldn't I would consider all of these.

One variation they're all using the same font and very similar icon.

So if you're going to send this to a client you really should take the time to make three totally different

looks with different fonts.

In this case they they're basically the same thing.

But this is how I would how I would package's up to send.

So I'll get this up there.

I command you to make sure that's grouped.

Highlight all that he commands you to make sure that's grouped and I'm going to leave this one greyscale

actually so they can see the depth that I'm thinking.

I'm going to drag this over dig a copy by holding down the old key command shift and right bracket to

bring to the front I'm going to hit the the eyedropper tool just click right here on the white to make

the whole thing white shift click to drag that over to the center.

And now you can see how we totally lose that depth when it's in white.

But that's why I do it this way so you can see how is your logo your logo going to translate.

SADEGH this copy over it's behind that object so command shift right bracket to bring to the front from

eyedropper tool and I'll click on the white and then this one is the last version here I'll drag it

over command shift right bracket to bring to the front eyedropper tool.

There we go.

OK now what we want to do is align these.

Going to click and drag on all of them I come up here to align it all aligned to the selection.

I make sure they're horizontal and then I'm going to vertically distribute the centers here.

So now they're aligned that way.

Nominate command to group them and them and drag a copy of this background over here.

It's going to change the color throw to the back.

And the reason why that's a line this to the left side aligned to the our board aligned a left side

and center.

I'm going to click and drag to highlight all of this and then I'm going to click one more time on the

background layer and what that does.

I wasn't pushing anything else I just clicked once on it.

It it'll tell the alignment options to align to the key object so the key object is now this background

if I click once on this object it makes this the key object.

But I want the background to be the key object because I want to align my logos horizontally and vertically

so that perfect.

Now I can click on the back and delete it and do the same thing over here so I'm going to click once

on that logo.

To shift click over here against that click one more time to make this my key object I'm an aligned

them to the top and then for the bottom logo click once shift click over here and then.

Now without touching anything else click once to make that my key object.

And now a line that to the bottom.

OK so now I have to do is click and drag on these over here.

Shift click to remove my background from this election because right now I just want to align it to

the selection.

Whoops.

Not aligned that way but distributed.

And now I want to center them command you to group shift click the background to get that part of the

selection.

And now without touching anything else or click one more time to make that my key object or make it

horizontal and vertically centered.

There we go and now we've got two side by side looks at a few different logo options.

OK.

And then typically what I would do to wrap this up I would just drop in some numbers so I'll hit the

type tool number one direct copy down here and hit command d to quickly step another one down there

at the same distance apart.

Number two and number three.

And if I have two looks that are basically the same thing in this case these are identical so I might

put this has to a and this one as to be all right and that is what I would send to a client just like

this.

One more thing though to get it out of the box.

We're going to learn that in the next in the next lesson and I'll go through and show you how to export

these are boards to send for columns.