All language subtitles for 4. Bring in Your Text and Picking Fonts

Now it's time to start creating our own samples our own artwork using your logo name whether it's your

personal name your business name or in this case if you really have a client then go for it and do that

.

But what we're going to do is just get the right text in here so this is where spelling is insanely

important and double checking is insanely important because you don't want to get halfway down the road

with a logo comp that has a typo your clients are going to notice it and it's just not good.

So let's click once on here.

I was going to use my name.

All right.

And I usually just keep a sample of this summer because a sample of this somewhere on the canvas because

what inevitably ends up happening is I'll drag a copy down or find some font that I like.

Then I hit command shift.

Oh to create outlines and I'll do something crazy to it and I'll do you know whatever.

Whatever.

You know I'll just mix it up and do craziness.

This is not crazy.

But you get the point.

Hey there's an anchor from our anchor poster anyway.

And then what happens is inevitably I want to change just a little detail or something and it's like

oh dang I can't remember what font I used or you know I want to I just need to nudge this or maybe I

need a lower case and instead of a capital and well by having a copy up here I can just drag a new one

down and know right where I had started get that lowercase letter.

Maybe if I wanted to do that instead and then I'm off and running without too much lost time trying

to recreate whatever I made up here and had turned into a shape.

So that's why I work that way.

I'm going to delete that guy here now.

Now here's where it gets a little bit difficult for me personally.

I feel like I struggle with funds.

I don't know about you.

Might come easy but I always have a hard time deciding on a font.

For me I could take hours finding the right font and so a way that I really narrow this down as jumping

into the Adobe type kit and letting it narrow some of that down for me.

So typically I'll try and create three to four looks for a client so I can come in here and grab say

maybe a sans serif version.

Maybe a slab Sarraf you know maybe a black letter version and then you know do a couple of things here

.

This is try this black letter will go a little bit heavier maybe a normal width here and there are no

fonts available right.

Well let's find something else then.

That was a bad example.

All right.

And let's just see here let's let's dive in with cash and see this is where you could spend hours and

hours and hours and hours so I don't really have a good rule of thumb other than just look at it.

Give it a try with whatever whatever logo you're using in this case.

Have some of these fonts already installed.

I'll just cycle through this way a click once on my character and just kind of cycle through until you

find something you'll like.

And sometimes it takes a while.

The other thing that I notice is sometimes I end up coming back to the same fonts over and over and

over one of them I like abolition.

I use that font.

Probably way too much.

I like Djin.

That's another font I probably use way too much.

I like let's see what are some of the good ones here then.

Some of these you have to spend a lot of money to get but you know you'll end up finding a few fonts

that you really like that are kind of your go to fonts for different things.

So I go through and I just kind of find you know just a handful that inspire me and I'm going to run

with this guy here.

I really am a big fan of the condensed super bold look so I'm going to run with this one this is abolition

here and you can find that on the creative market creative market dot com.

But once I find a look that I like what I'll do is I might keep these around.

I'm going to move this over here and I'll keep some of these ideas that I had around.

Because inevitably you know I'll come back to it but I feel like you kind of have to start with a few

looks.

But you're gonna hate.

It's just kind of the process.

You just dive in create a couple just to start warming your muscles up right your creative muscles here

because I feel like it takes me a couple of time.

Some of the quick ones on here.

Hold on alt click and drag command shift to convert to outline.

So now I've got my copy that I came from.

I'm going to stash this guy up here again.

Memory is practically free.

You have so much memory on these computers now that you can keep working like this and eventually your

art board is going to be a mess.

It's going to be a huge mess and you can just keep moving stuff over making more room for the looks

that you're doing.

Typically the way I work is all.

I'll design a look or two here and then any looks that are keepers I'll kind of bring over into the

canvas and the other stuff that I don't like.

I'll just move it off campus so I just work back and forth to refine the look.

All right so that's the process.

Go ahead and get your name dropped into here find a couple of fonts that you like in the next lesson

.

We're going to dive in and start playing with shapes and how I start creating more complicated illustrated

of looks