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♪♪
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[Hugh Hefner]
It was 1975.
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After ten years,
the Vietnam War
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00:00:14,144 --> 00:00:15,972
had finally
come to an end.
5
00:00:16,059 --> 00:00:20,716
♪When I became of age,
my mama sat me down ♪
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00:00:20,803 --> 00:00:22,587
[Hugh Hefner]
But the nation was reeling
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00:00:22,674 --> 00:00:24,459
from revelations
of corruption
8
00:00:24,546 --> 00:00:26,026
at the highest level
of government.
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00:00:26,113 --> 00:00:28,289
I shall resign
the Presidency
10
00:00:28,376 --> 00:00:30,247
effective at noon
tomorrow.
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00:00:30,334 --> 00:00:31,988
[Hugh Hefner]
I was personally
struggling
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00:00:32,075 --> 00:00:34,425
after the suicide
of my assistant
13
00:00:34,512 --> 00:00:37,385
and longtime friend,
Bobbie Arnstein.
14
00:00:37,472 --> 00:00:42,259
♪♪
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♪ Hey, ooh,
what'll I do? ♪
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00:00:48,918 --> 00:00:51,225
♪ Looks like
it's the end ♪
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[Hugh Hefner]
Chicago was full
of painful memories,
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and my girlfriend
Barbi Benton
19
00:00:56,230 --> 00:00:58,319
had recently found
the perfect place for us
20
00:00:58,406 --> 00:01:01,974
on the West Coast,
so I decided it was time
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to permanently relocate.
22
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♪ When we party
get up ♪
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♪We party ♪
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♪ Get on the groove
drop down ♪
25
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♪ Come on let's go ♪
26
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[Hugh Hefner]
It wasn't long
before my new mansion,
27
00:01:17,164 --> 00:01:19,731
tucked away
near Beverly Hills,
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became a destination
29
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for Hollywood bigwigs
and movie stars.
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[James Caan]
That was pretty much
legend, you know,
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00:01:26,347 --> 00:01:28,000
I mean,
because he would invite
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00:01:28,088 --> 00:01:32,396
all these beautiful girls
and all his friends.
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They'd, you know,
show first-run movies
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at the house and have
this wonderful banquet.
35
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The food was great
and it was like
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the greatest nightclub
in the world.
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♪♪
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[Hugh Hefner]
It's hard for me
to think of a celebrity
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00:01:45,017 --> 00:01:47,237
who didn't come to one
of my parties back then.
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♪Going through and through
and through and through ♪
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00:01:49,674 --> 00:01:51,546
♪ Let's boogie down
until the end ♪
42
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[Hugh Hefner]
New Year's Eve...
43
00:01:53,765 --> 00:01:54,679
Halloween...
44
00:01:54,766 --> 00:01:56,899
[cheering]
45
00:01:56,986 --> 00:01:59,031
birthday parties...
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♪ Listen to the music
that we're playing ♪
47
00:02:01,904 --> 00:02:04,515
[Hugh Hefner]
Each one was bigger
and better than the last.
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00:02:04,602 --> 00:02:06,561
Some celebrities were
known to arrange
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00:02:06,648 --> 00:02:09,346
their shooting schedules
around the parties
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00:02:09,433 --> 00:02:10,695
just so they
wouldn't miss them.
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00:02:10,782 --> 00:02:12,262
[Gene Simmons]
I flew into Los Angeles
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00:02:12,349 --> 00:02:14,177
for something called
Midsummer Night's Dream.
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00:02:14,264 --> 00:02:17,963
You had to dress either
in underwear or pajamas
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00:02:18,050 --> 00:02:20,575
tight enough where they
can guess your religion.
55
00:02:20,662 --> 00:02:22,925
And when I walked into
the Playboy Mansion,
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it's everything
you could imagine.
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♪♪
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♪ Gonna party ♪
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♪ We party hearty ♪
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00:02:31,107 --> 00:02:32,935
♪ Hey let me
see you boogie ♪
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[Hugh Hefner]
But the best part of
life at the new mansion
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was spending it
with Barbi.
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♪ Gonna party ♪
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♪ We party hearty ♪
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[Hugh Hefner]
For nearly five years now,
we'd been inseparable...
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00:02:42,901 --> 00:02:46,296
♪ We boogie woogie ♪
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[Hugh Hefner]
..and she had become
a celebrity
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in her own right.
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00:02:49,952 --> 00:02:51,475
Hi, happy
Hee Haw haystackers!
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I'm Barbi Benton,
and I'd like you to be
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in the haystack with me
this week
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00:02:55,827 --> 00:02:56,915
on the oldHee Haw.
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00:02:57,002 --> 00:02:59,091
♪♪
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00:02:59,179 --> 00:03:00,441
[Hugh Hefner]
Barbi started out
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00:03:00,528 --> 00:03:03,313
taking on
small acting roles,
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00:03:03,400 --> 00:03:05,576
appearing on notable
TV shows likeHee Haw
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00:03:05,663 --> 00:03:07,839
andThe Love Boat.
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00:03:07,926 --> 00:03:09,972
♪♪
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♪ I want to spend my life
with a girl like you ♪
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[Hugh Hefner]
But what Barbi
really wanted
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00:03:15,586 --> 00:03:18,372
was to pursue something
she'd always dreamed of,
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00:03:18,459 --> 00:03:20,461
a career in music.
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00:03:20,548 --> 00:03:23,420
♪ All the things
that you want me to ♪
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00:03:23,507 --> 00:03:26,206
[Hugh Hefner]
I'd recently started
my own record label.
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00:03:26,293 --> 00:03:27,772
We didn't start out
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00:03:27,859 --> 00:03:29,948
with very many
recognizable artists,
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but we did release
an early record
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00:03:32,081 --> 00:03:34,910
by a little-known
group from Sweden
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who would later be known
to the world as ABBA.
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00:03:38,174 --> 00:03:40,089
♪ Ba ba ba ba ba
ba ba ba ba ♪
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00:03:40,176 --> 00:03:44,746
[cheers and applause]
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00:03:44,833 --> 00:03:48,706
♪♪
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00:03:48,793 --> 00:03:53,102
♪ She outgrew brass
buckles on her shoes ♪
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00:03:53,189 --> 00:03:58,063
♪ By 12, she was
filling out her jeans ♪
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[Hugh Hefner]
After hearing her sing,
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00:04:00,588 --> 00:04:02,111
I decided to sign Barbi
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00:04:02,198 --> 00:04:03,678
as one of
my first artists.
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00:04:03,765 --> 00:04:05,941
♪ Do anything ♪
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00:04:06,028 --> 00:04:07,856
♪ She was old enough
to try ♪
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00:04:07,943 --> 00:04:09,814
[Barbi Benton]
Well, I was flattered
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00:04:09,901 --> 00:04:12,208
that he asked me
to be on the label.
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00:04:12,295 --> 00:04:15,037
It was important to me
that he asked.
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00:04:15,124 --> 00:04:17,474
I would have been
disappointed
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00:04:17,561 --> 00:04:20,347
if he had just let me go
to another record label
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and not said anything.
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00:04:23,959 --> 00:04:26,440
♪ She outgrew brass
buckles on her shoes ♪
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00:04:26,527 --> 00:04:30,182
[Hugh Hefner]
In 1975,
Barbi's first single,
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00:04:30,270 --> 00:04:32,707
Brass Buckles, broke
onto the top ten
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00:04:32,794 --> 00:04:34,709
on the Billboard
Country Charts.
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00:04:34,796 --> 00:04:37,538
[Patty Farmer]
Barbi Benton's career
definitely took off.
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She was creating
a career in her own right
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00:04:41,237 --> 00:04:44,240
and he wanted her
to be successful
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00:04:44,327 --> 00:04:49,158
in her chosen profession
and helped her along.
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00:04:49,245 --> 00:04:50,290
♪ She outgrew... ♪
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[Hugh Hefner]
Barbi's success
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was an exciting time
for both of us,
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00:04:54,163 --> 00:04:57,166
but I didn't realize
that the life we shared
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00:04:57,253 --> 00:05:00,604
was about to change
forever.
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00:05:00,691 --> 00:05:04,347
[woman]
♪ Every little movement♪
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00:05:04,434 --> 00:05:08,395
♪ Every little thing
you do♪
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00:05:08,482 --> 00:05:11,267
♪ Is it sleight of hand♪
122
00:05:11,354 --> 00:05:16,272
♪ That commands my heart
to love you?♪
123
00:05:16,359 --> 00:05:20,189
♪ Every little movement♪
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00:05:20,276 --> 00:05:23,888
♪ Every
little movement♪♪
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00:05:23,975 --> 00:05:26,238
♪♪
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00:05:27,414 --> 00:05:29,720
♪♪
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00:05:29,807 --> 00:05:32,288
[Hugh Hefner]
With Barbi's career
taking off,
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00:05:32,375 --> 00:05:35,378
she was spending
more time away on tour,
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00:05:35,465 --> 00:05:38,120
leaving me alone
in the mansion...
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00:05:38,207 --> 00:05:42,298
♪♪
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00:05:42,385 --> 00:05:44,996
so I filled my nights
with people,
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00:05:45,083 --> 00:05:50,654
parties and, soon, women.
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00:05:50,741 --> 00:05:53,004
There were periods in
the very beginning with Barbi,
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00:05:53,091 --> 00:05:54,136
and that's what
the relationship was,
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00:05:54,223 --> 00:05:55,311
essentially monogamous,
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00:05:55,398 --> 00:05:56,486
because we were
traveling together
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00:05:56,573 --> 00:05:58,662
and spending all
of our time together.
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00:05:58,749 --> 00:06:01,404
But we were separated
for a lot of the time.
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00:06:01,491 --> 00:06:03,711
♪♪
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00:06:03,798 --> 00:06:06,627
There was
a continuing string
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00:06:06,714 --> 00:06:08,411
of new women in my life.
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00:06:08,498 --> 00:06:11,806
After all,
from the point of view
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00:06:11,893 --> 00:06:13,851
of the editor/publisher
of the magazine,
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00:06:13,938 --> 00:06:16,767
one of the wonders
of what I invented was,
145
00:06:16,854 --> 00:06:18,987
after February
there is March.
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00:06:19,074 --> 00:06:22,120
After March,
there is April.
147
00:06:22,207 --> 00:06:25,602
And it supplied
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00:06:25,689 --> 00:06:29,432
more than just
a very tempting lifestyle
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00:06:29,519 --> 00:06:31,521
and I succumbed to it
without much trouble.
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00:06:31,608 --> 00:06:33,349
♪ Heaven ♪
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00:06:33,436 --> 00:06:35,482
♪ I'm in heaven ♪
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00:06:38,223 --> 00:06:39,529
Morning, Bob.
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00:06:39,616 --> 00:06:40,574
Hef.
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00:06:40,661 --> 00:06:41,705
Dick.
155
00:06:47,842 --> 00:06:49,409
Thank you.
156
00:06:51,193 --> 00:06:54,849
So, uh, we just
got the quarterlies in
157
00:06:54,936 --> 00:06:57,025
and, uh,
it's not good news.
158
00:06:57,112 --> 00:06:59,854
Well, we knew sales couldn't
keep climbing forever.
159
00:06:59,941 --> 00:07:02,422
Over 20 years on the rise
isn't a bad run.
160
00:07:04,380 --> 00:07:06,295
It's worse than that.
161
00:07:06,382 --> 00:07:08,166
What do you mean?
162
00:07:08,253 --> 00:07:11,343
We posted a loss.
163
00:07:11,431 --> 00:07:15,086
How far does that mean
magazine sales fell?
164
00:07:15,173 --> 00:07:17,611
It's not just
the magazine.
165
00:07:17,698 --> 00:07:19,613
It's the company.
166
00:07:19,700 --> 00:07:22,137
The whole company's
posted a loss.
167
00:07:22,224 --> 00:07:26,184
We've got problems,
Hef. Major problems.
168
00:07:31,363 --> 00:07:33,931
How did this happen?
169
00:07:34,018 --> 00:07:37,718
[Hugh Hefner]
Playboy had
overextended itself.
170
00:07:37,805 --> 00:07:39,720
♪♪
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00:07:39,807 --> 00:07:42,636
As our success grew,
we'd expanded our brand
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00:07:42,723 --> 00:07:44,942
by taking on new
business ventures...
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00:07:45,029 --> 00:07:46,074
Action.
174
00:07:46,161 --> 00:07:47,075
[sword clanging]
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00:07:47,162 --> 00:07:48,816
Oh, shit, guys.
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That's the place
we quit.
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00:07:50,687 --> 00:07:53,473
Every time,
something breaks.
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00:07:53,560 --> 00:07:56,301
[Hugh Hefner]
...including
a production company,
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00:07:56,388 --> 00:08:01,263
the music label,
a publishing company,
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00:08:01,350 --> 00:08:03,004
a limousine service,
181
00:08:03,091 --> 00:08:05,876
and dozens
of other ventures,
182
00:08:05,963 --> 00:08:09,358
and now they were
all losing money.
183
00:08:09,445 --> 00:08:11,491
[Christie Hefner]
That sense of identification
184
00:08:11,578 --> 00:08:15,059
that was so strong between
consumers and Playboy
185
00:08:15,146 --> 00:08:17,409
was really
what gave it permission
186
00:08:17,497 --> 00:08:20,151
to go into
other businesses.
187
00:08:20,238 --> 00:08:22,023
Having said that,
the challenge is,
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00:08:22,110 --> 00:08:24,895
you still have to
manage those businesses,
189
00:08:24,982 --> 00:08:29,204
and in Playboy'scase,
the businesses might have
190
00:08:29,291 --> 00:08:31,293
logically fit
under the brand,
191
00:08:31,380 --> 00:08:35,253
but the company didn't have
the competitive expertise
192
00:08:35,340 --> 00:08:37,473
and depth of management
to be successful
193
00:08:37,560 --> 00:08:39,301
in so many
different businesses.
194
00:08:39,388 --> 00:08:41,825
[Hugh Hefner]
To make matters worse,
195
00:08:41,912 --> 00:08:46,482
our once loyal readers
were starting to drift.
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00:08:46,569 --> 00:08:49,485
♪♪
197
00:08:53,010 --> 00:08:55,796
♪Back at it Sally ♪
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00:08:55,883 --> 00:08:59,016
[Hugh Hefner]
In 1975,
there were almost 40
199
00:08:59,103 --> 00:09:01,584
nationally-distributed
men's magazines,
200
00:09:01,671 --> 00:09:04,935
and they were starting to
cut into our market.
201
00:09:05,022 --> 00:09:06,676
♪♪
202
00:09:06,763 --> 00:09:09,200
The biggest of them all
wasPenthouse.
203
00:09:09,287 --> 00:09:11,376
♪♪
204
00:09:11,463 --> 00:09:13,117
For years now,
205
00:09:13,204 --> 00:09:15,250
Penthouse had been
trying to one-upPlayboy
206
00:09:15,337 --> 00:09:17,818
by showing more and more
explicit photos.
207
00:09:17,905 --> 00:09:19,733
♪♪
208
00:09:19,820 --> 00:09:24,999
But, by 1975, they had
taken it to a new level.
209
00:09:25,086 --> 00:09:27,436
♪♪
210
00:09:27,523 --> 00:09:29,090
Penthouse
was showing pictures
211
00:09:29,177 --> 00:09:31,005
of men and women
together.
212
00:09:31,092 --> 00:09:32,833
♪♪
213
00:09:32,920 --> 00:09:34,138
Threesomes...
214
00:09:34,225 --> 00:09:36,227
♪♪
215
00:09:36,314 --> 00:09:39,796
Lesbian scenes...
216
00:09:39,883 --> 00:09:43,017
They went so far as to
put nudity on the cover,
217
00:09:43,104 --> 00:09:45,019
even though that
meant it couldn't be
218
00:09:45,106 --> 00:09:47,587
fully displayed
on newsstands.
219
00:09:47,674 --> 00:09:49,763
♪ Ooh baby
I'm calling your bluff ♪
220
00:09:49,850 --> 00:09:53,114
[Hugh Hefner]
And finally, they showed
full male nudity,
221
00:09:53,201 --> 00:09:55,464
the first mainstream
magazine to do so.
222
00:09:55,551 --> 00:09:57,814
♪ Yes I do ♪
223
00:09:57,901 --> 00:10:00,991
[Arthur Kretchmer]
I remember opening
the first copy of Penthouse
224
00:10:01,078 --> 00:10:03,080
that I ever saw,
and I said aloud,
225
00:10:03,167 --> 00:10:05,300
this guy
is photographing sex.
226
00:10:05,387 --> 00:10:07,041
We are
photographing pinups.
227
00:10:07,128 --> 00:10:10,740
It was simply
more lubricious.
228
00:10:10,827 --> 00:10:14,091
It was a better job
of the fantasy
229
00:10:14,178 --> 00:10:15,571
that the person
you were looking at
230
00:10:15,658 --> 00:10:17,573
was available to you,
231
00:10:17,660 --> 00:10:20,532
that you might
actually have sex.
232
00:10:20,620 --> 00:10:22,273
♪ Well whoo ♪
233
00:10:22,360 --> 00:10:26,234
♪♪
234
00:10:26,321 --> 00:10:28,236
[sighing]
235
00:10:28,323 --> 00:10:29,933
What do you think?
236
00:10:30,020 --> 00:10:33,633
Well, I know it's
gonna make headlines.
237
00:10:33,720 --> 00:10:35,809
Art says
it's going too far.
238
00:10:35,896 --> 00:10:38,246
It probably is,
for some people.
239
00:10:38,333 --> 00:10:40,422
So you say go for it?
240
00:10:40,509 --> 00:10:43,381
Yeah.
241
00:10:45,819 --> 00:10:49,692
♪♪
242
00:10:49,779 --> 00:10:51,651
[Hugh Hefner]
I had always
remained adamant
243
00:10:51,738 --> 00:10:53,304
thatPlayboy's photos
244
00:10:53,391 --> 00:10:56,046
would leave something
to the imagination,
245
00:10:56,133 --> 00:10:59,702
but with the magazine's
finances in jeopardy,
246
00:10:59,789 --> 00:11:01,835
I felt I had no choice
247
00:11:01,922 --> 00:11:04,533
but to match
the competition.
248
00:11:04,620 --> 00:11:07,710
♪My heart is aching,
yeah ♪
249
00:11:07,797 --> 00:11:10,017
♪ I feel so sad now ♪
250
00:11:10,104 --> 00:11:11,453
♪ I'm in a world of... ♪
251
00:11:11,540 --> 00:11:14,064
[Hugh Hefner]
In November of 1975,
252
00:11:14,151 --> 00:11:17,851
Playboy published its
most explicit cover ever.
253
00:11:17,938 --> 00:11:19,156
♪ This is the way,
yeah ♪
254
00:11:19,243 --> 00:11:21,158
♪ This is the way ♪
255
00:11:21,245 --> 00:11:25,641
[Kretchmer]
Now, the famous cover,
her hand in her panties,
256
00:11:25,728 --> 00:11:28,644
I think he was very
reluctant to print it,
257
00:11:28,731 --> 00:11:31,821
but we got mentioned
in all of the stories,
258
00:11:31,908 --> 00:11:33,910
which was the whole point.
259
00:11:33,997 --> 00:11:35,607
[Hugh Hefner]
The controversy
surrounding the cover
260
00:11:35,695 --> 00:11:38,175
did sell magazines,
but not everyone
261
00:11:38,262 --> 00:11:40,351
was happy
with my strategy.
262
00:11:40,438 --> 00:11:42,353
♪♪
263
00:11:42,440 --> 00:11:46,183
The advertisers
are upset.
264
00:11:46,270 --> 00:11:48,795
About?
265
00:11:48,882 --> 00:11:50,579
Well, it seems
every month,
266
00:11:50,666 --> 00:11:51,928
you're showing
more and more.
267
00:11:52,015 --> 00:11:54,104
It's getting more
and more explicit.
268
00:11:54,191 --> 00:11:56,324
And now this cover...
They are not happy.
269
00:11:59,457 --> 00:12:01,285
[Hugh Hefner]
Playboy had spent decades
270
00:12:01,372 --> 00:12:03,287
building up
a sophisticated image
271
00:12:03,374 --> 00:12:05,899
that attracted
high-end advertisers.
272
00:12:05,986 --> 00:12:08,075
With thePlayboy empire
273
00:12:08,162 --> 00:12:10,164
already in
financial trouble,
274
00:12:10,251 --> 00:12:13,820
we couldn't afford to
lose our ad revenue too.
275
00:12:13,907 --> 00:12:17,388
I think that the time
that Hefner decided
276
00:12:17,475 --> 00:12:20,087
to publish photos
of a woman masturbating
277
00:12:20,174 --> 00:12:21,915
was probably more
commercial than it was
278
00:12:22,002 --> 00:12:25,657
taking a stand about
any particular issue,
279
00:12:25,745 --> 00:12:27,007
and I think that's
a really fine line to take.
280
00:12:27,094 --> 00:12:28,965
I think occasionally
magazines
281
00:12:29,052 --> 00:12:31,489
can generate
so much controversy
282
00:12:31,576 --> 00:12:34,579
that they create a lot
of noise around themselves,
283
00:12:34,666 --> 00:12:37,017
but often, that can create
284
00:12:37,104 --> 00:12:39,889
much more long-term harm
than anything else.
285
00:12:39,976 --> 00:12:41,891
Thanks.
286
00:13:07,395 --> 00:13:08,700
Tammy...
287
00:13:08,788 --> 00:13:10,702
Linda...
288
00:13:12,313 --> 00:13:13,314
You're back.
289
00:13:13,401 --> 00:13:14,968
Just got in.
290
00:13:16,578 --> 00:13:18,449
How was Nashville?
291
00:13:18,536 --> 00:13:21,148
Fine. Hot.
292
00:13:24,499 --> 00:13:25,761
Barbi...
293
00:13:25,848 --> 00:13:27,197
Look, this doesn't
have to be
294
00:13:27,284 --> 00:13:28,546
some big conversation.
295
00:13:28,633 --> 00:13:31,636
It doesn't have to be
a conversation at all.
296
00:13:31,723 --> 00:13:35,379
Yes, it does.
297
00:13:35,466 --> 00:13:37,033
You know I love you.
298
00:13:37,120 --> 00:13:38,252
I know.
299
00:13:38,339 --> 00:13:39,819
You know I don't
ever want to hurt you.
300
00:13:39,906 --> 00:13:41,385
I know.
301
00:13:41,472 --> 00:13:44,998
It's just...
302
00:13:45,085 --> 00:13:49,611
Hef, this place
is a dream,
303
00:13:49,698 --> 00:13:53,223
but it's your dream.
304
00:13:53,310 --> 00:13:56,096
♪♪
305
00:14:02,929 --> 00:14:05,018
♪ Daddy ♪
306
00:14:05,105 --> 00:14:06,933
♪♪
307
00:14:07,020 --> 00:14:09,979
♪ Won't you buy ♪
308
00:14:10,066 --> 00:14:13,940
♪ That pretty dolly
for me? ♪
309
00:14:14,027 --> 00:14:15,855
[Benton]
I think it was
very hard on Hef
310
00:14:15,942 --> 00:14:19,946
when I became a performer
and went on tour
311
00:14:20,033 --> 00:14:24,559
because I was gone a lot,
and he was lonesome,
312
00:14:24,646 --> 00:14:30,870
so even though I was
expected to be honorable,
313
00:14:30,957 --> 00:14:35,918
he kind of had
that double standard
314
00:14:36,005 --> 00:14:38,486
and I wouldn't
put up with it.
315
00:14:38,573 --> 00:14:42,707
Eventually,
that was our demise.
316
00:14:42,794 --> 00:14:47,103
♪♪
317
00:14:47,190 --> 00:14:50,498
♪ That sad old man ♪
318
00:14:50,585 --> 00:14:52,195
[Teri Thomerson]
When he was with
Barbi Benton,
319
00:14:52,282 --> 00:14:53,762
I know that
he's often said
320
00:14:53,849 --> 00:14:56,286
that was the most
romantic time of his life.
321
00:14:56,373 --> 00:14:58,723
It's no secret
that one of the things
322
00:14:58,810 --> 00:15:01,944
that split Barbi and Hef up
323
00:15:02,031 --> 00:15:04,904
was the fact
that he had a hard time,
324
00:15:04,991 --> 00:15:07,384
at that time in his life,
being monogamous.
325
00:15:07,471 --> 00:15:09,647
But they have stayed very
close friends over the years,
326
00:15:09,734 --> 00:15:12,824
and I know they still
love each other very much.
327
00:15:16,828 --> 00:15:19,440
[Hugh Hefner]
Barbi was gone
328
00:15:19,527 --> 00:15:22,704
and I felt
more alone than ever
329
00:15:22,791 --> 00:15:26,621
at the head of a magazine
that was falling apart.
330
00:15:26,708 --> 00:15:31,408
I suddenly felt like
I stood to lose everything...
331
00:15:33,541 --> 00:15:38,938
so I did something I had
resisted for a long time.
332
00:15:39,025 --> 00:15:40,852
I brought in an outsider
to serve as president
333
00:15:40,940 --> 00:15:44,682
and chief operating officer
of the business
334
00:15:44,769 --> 00:15:46,902
named Derick Daniels.
335
00:15:46,989 --> 00:15:51,124
Hefner had felt we needed
a serious and qualified
336
00:15:51,211 --> 00:15:52,560
president of the company.
337
00:15:52,647 --> 00:15:55,041
We hired Derick Daniels.
338
00:15:55,128 --> 00:15:59,349
He ran the Miami Herald
and The Detroit Free Press
339
00:15:59,436 --> 00:16:02,962
and was considered
well qualified for the job
340
00:16:03,049 --> 00:16:04,964
and well known.
341
00:16:05,051 --> 00:16:06,791
[Hugh Hefner]
Daniels' first order
of business
342
00:16:06,878 --> 00:16:08,576
was trimming the fat.
343
00:16:08,663 --> 00:16:11,318
He gotPlayboy
out of the movie business,
344
00:16:11,405 --> 00:16:16,062
closed eight clubs,
and cut payroll by 10%.
345
00:16:16,149 --> 00:16:18,586
With Daniels on top
of the finances,
346
00:16:18,673 --> 00:16:21,328
I was freed up to take
stock of the magazine.
347
00:16:21,415 --> 00:16:25,854
Even though our risqué
cover had given us a boost,
348
00:16:25,941 --> 00:16:28,726
by the end of the year,
our overall readership
349
00:16:28,813 --> 00:16:31,164
was down 2 million
from its peak
350
00:16:31,251 --> 00:16:34,210
and ad revenues
were down nearly 8%.
351
00:16:34,297 --> 00:16:35,951
I realized the only way
352
00:16:36,038 --> 00:16:38,127
we were going to
beatPenthouse
353
00:16:38,214 --> 00:16:42,958
was to concentrate
on what we did best.
354
00:16:43,045 --> 00:16:45,743
We focused on
sophisticated content,
355
00:16:45,830 --> 00:16:48,877
running the work of great
writers like Norman Mailer
356
00:16:48,964 --> 00:16:50,835
and Kurt Vonnegut...
357
00:16:50,922 --> 00:16:52,794
♪♪
358
00:16:52,881 --> 00:16:55,971
...continuing our tradition
of uncensored interviews
359
00:16:56,058 --> 00:16:58,060
with celebrities
like David Bowie
360
00:16:58,147 --> 00:16:59,757
and Elton John...
361
00:16:59,844 --> 00:17:03,109
♪ The way the world is,
get just what you can ♪
362
00:17:03,196 --> 00:17:05,589
[Hugh Hefner]
And reflecting what
America was talking about.
363
00:17:05,676 --> 00:17:11,552
♪ Tomorrow, riddled
as a man yeah yeah yeah ♪
364
00:17:11,639 --> 00:17:14,772
[Hugh Hefner]
1976 was an election year.
365
00:17:14,859 --> 00:17:17,166
After losing faith
in Richard Nixon
366
00:17:17,253 --> 00:17:18,602
and the Republican
establishment
367
00:17:18,689 --> 00:17:20,343
two years earlier,
368
00:17:20,430 --> 00:17:22,911
many Americans were
looking for a candidate
369
00:17:22,998 --> 00:17:25,479
who could bring about
change in Washington.
370
00:17:25,566 --> 00:17:27,263
One of
the surprise frontrunners
371
00:17:27,350 --> 00:17:29,657
was a peanut farmer
from Georgia
372
00:17:29,744 --> 00:17:31,311
who was
pretty much unknown
373
00:17:31,398 --> 00:17:33,704
before the
Democratic primary.
374
00:17:33,791 --> 00:17:36,838
His name was Jimmy Carter.
375
00:17:36,925 --> 00:17:40,233
1976, Jimmy Carter, going
into the general election
376
00:17:40,320 --> 00:17:42,322
against the sitting
President Gerald Ford.
377
00:17:42,409 --> 00:17:46,543
But Carter was
an Evangelical Baptist
378
00:17:46,630 --> 00:17:49,590
who would occasionally say
that he was born again.
379
00:17:49,677 --> 00:17:51,374
There was a great fear
380
00:17:51,461 --> 00:17:54,421
that he's going to take
his religious values
381
00:17:54,508 --> 00:17:58,729
and now impose them
on the American public.
382
00:17:58,816 --> 00:18:02,124
To counteract that,
Carter's advisors convinced him
383
00:18:02,211 --> 00:18:04,431
to do this interview
for Playboy.
384
00:18:04,518 --> 00:18:07,042
♪ Everybody knows
everybody goes ♪
385
00:18:07,129 --> 00:18:10,089
♪ Make a buck today ♪
386
00:18:10,176 --> 00:18:13,483
[Kretchmer]
Jimmy Carter
interview, 1976.
387
00:18:13,570 --> 00:18:15,355
The reason it was
such a big deal
388
00:18:15,442 --> 00:18:17,444
is that
a presidential candidate
389
00:18:17,531 --> 00:18:22,623
openly discussed lust
in Playboymagazine.
390
00:18:22,710 --> 00:18:25,887
The media made it
the deal that it was.
391
00:18:25,974 --> 00:18:27,497
We didn't know
how that line,
392
00:18:27,584 --> 00:18:30,021
"adultery in my heart,"
was gonna play,
393
00:18:30,109 --> 00:18:33,764
but that issue
sold 98% at the newsstand.
394
00:18:33,851 --> 00:18:35,679
♪ Get just what you can ♪
395
00:18:35,766 --> 00:18:37,899
♪ Wake up again tomorrow ♪
396
00:18:37,986 --> 00:18:42,164
[Kretchmer]
No magazine had ever sold
98% at the newsstand before.
397
00:18:42,251 --> 00:18:44,384
♪♪
398
00:18:44,471 --> 00:18:45,994
[Hugh Hefner]
While everyone
was talking about
399
00:18:46,081 --> 00:18:47,865
what was inside
the magazine,
400
00:18:47,952 --> 00:18:50,781
we also redoubled our
efforts to makePlayboy
401
00:18:50,868 --> 00:18:53,175
a force for social
good in the world.
402
00:18:53,262 --> 00:18:56,526
Good evening. In Saigon,
tearful farewells,
403
00:18:56,613 --> 00:18:58,093
but the promise
of a better life
404
00:18:58,180 --> 00:19:00,226
as hundreds of
Vietnamese orphans
405
00:19:00,313 --> 00:19:01,618
today began their journey
406
00:19:01,705 --> 00:19:03,881
toward new homes
in the United States.
407
00:19:03,968 --> 00:19:08,712
♪ Love is all around me
and so the feeling grows ♪
408
00:19:08,799 --> 00:19:13,021
[Hugh Hefner]
The Vietnam war officially
ended in April of 1975,
409
00:19:13,108 --> 00:19:16,894
but it left a humanitarian
crisis in its wake
410
00:19:16,981 --> 00:19:20,463
and I wantedPlayboy to
do what it could to help.
411
00:19:20,550 --> 00:19:25,076
I deployed The Big Bunny
and dozens of jet bunnies
412
00:19:25,164 --> 00:19:29,951
to fly Vietnamese orphans
to their new foster homes.
413
00:19:30,038 --> 00:19:35,217
♪ My mind is made up
by the way that I feel ♪
414
00:19:35,304 --> 00:19:40,701
In San Francisco, we met
the children with our plane
415
00:19:40,788 --> 00:19:44,705
and they were flown to
various cities in this country.
416
00:19:44,792 --> 00:19:47,273
It was a Playboybaby lift.
417
00:19:47,360 --> 00:19:49,579
♪ It's written
on the wind ♪
418
00:19:49,666 --> 00:19:51,102
♪ It's everywhere I go ♪
419
00:19:51,190 --> 00:19:52,495
[Hugh Hefner]
I also wanted to give back
420
00:19:52,582 --> 00:19:54,932
to my new adopted home
of Los Angeles
421
00:19:55,019 --> 00:19:56,673
and the movie industry
422
00:19:56,760 --> 00:19:59,807
that had inspired me
since I was a kid...
423
00:19:59,894 --> 00:20:02,549
♪♪
424
00:20:02,636 --> 00:20:04,768
...so I threw
a fundraiser at the mansion
425
00:20:04,855 --> 00:20:07,945
to preserve
a Hollywood landmark.
426
00:20:08,032 --> 00:20:11,122
♪ Love sweet love
won't you be good to me? ♪
427
00:20:11,210 --> 00:20:13,777
The Hollywood sign
was in decay in the '70s,
428
00:20:13,864 --> 00:20:15,866
and he had a fundraiser here.
429
00:20:15,953 --> 00:20:20,262
Lucille Ball, Alice Cooper
both donated money
430
00:20:20,349 --> 00:20:23,222
to have it rebuilt.
431
00:20:23,309 --> 00:20:27,661
♪ Anybody down
to party down tonight? ♪
432
00:20:27,748 --> 00:20:33,188
To him, the Hollywood sign
is our Statue of Liberty
433
00:20:33,275 --> 00:20:35,930
or our Eiffel Tower
and what that represents.
434
00:20:36,017 --> 00:20:38,324
♪♪
435
00:20:38,411 --> 00:20:41,849
[Hugh Hefner]
I felt likePlayboy
was getting back on track.
436
00:20:41,936 --> 00:20:44,939
But while our other
ventures may have wavered,
437
00:20:45,026 --> 00:20:47,768
one part of the company
was still thriving.
438
00:20:47,855 --> 00:20:48,986
♪♪
439
00:20:49,073 --> 00:20:51,162
♪ Get on down ♪
440
00:20:51,250 --> 00:20:53,643
[Hugh Hefner]
Victor Lownes'
casino in London.
441
00:20:53,730 --> 00:20:56,516
♪♪
442
00:21:02,870 --> 00:21:03,914
♪ Get up ♪
443
00:21:04,001 --> 00:21:06,177
♪♪
444
00:21:06,265 --> 00:21:08,005
[Hugh Hefner]
Thanks to a weak pound
445
00:21:08,092 --> 00:21:09,703
and steady stream
of oil money
446
00:21:09,790 --> 00:21:12,009
from Middle Eastern sheiks
and businessmen...
447
00:21:12,096 --> 00:21:13,837
♪ Gotta get up ♪
448
00:21:13,924 --> 00:21:15,361
[Hugh Hefner]
...the casino
was bringing in
449
00:21:15,448 --> 00:21:16,797
$26 million annually.
450
00:21:16,884 --> 00:21:17,798
♪ Get on down ♪
451
00:21:19,713 --> 00:21:22,977
♪ Gotta get up, gotta
get up, gotta get up ♪
452
00:21:23,064 --> 00:21:24,805
♪ Sit on down ♪
453
00:21:24,892 --> 00:21:27,373
[Victor Lownes]
The money that we made
here in London
454
00:21:27,460 --> 00:21:30,376
was supporting the
entire Playboyoperation.
455
00:21:30,463 --> 00:21:31,638
♪♪
456
00:21:31,725 --> 00:21:32,726
♪ Sit on down ♪
457
00:21:32,813 --> 00:21:35,990
♪♪
458
00:21:36,077 --> 00:21:39,428
Playboyeditorial could
get better contributors
459
00:21:39,515 --> 00:21:42,823
as a result,
just with the extra money
460
00:21:42,910 --> 00:21:46,783
that we were plowing
into the main office.
461
00:21:46,870 --> 00:21:49,525
[Hugh Hefner]
With the success
of the London casino,
462
00:21:49,612 --> 00:21:51,788
Victor began to believe
the rest ofPlayboy
463
00:21:51,875 --> 00:21:53,355
could recover financially
464
00:21:53,442 --> 00:21:55,009
if we could
duplicate the formula
465
00:21:55,096 --> 00:21:59,666
that worked in London
here in the U.S.
466
00:21:59,753 --> 00:22:02,538
And he knew just
the place to do it.
467
00:22:02,625 --> 00:22:04,540
♪♪
468
00:22:04,627 --> 00:22:06,325
Atlantic City.
469
00:22:06,412 --> 00:22:10,154
♪♪
470
00:22:10,241 --> 00:22:12,418
♪ Deep in the jungle
where the coconuts grow ♪
471
00:22:12,505 --> 00:22:14,028
[Hugh Hefner]
Gambling had
only been legalized
472
00:22:14,115 --> 00:22:17,379
in Atlantic City
since 1974,
473
00:22:17,466 --> 00:22:20,469
and developers were
already buying up land
474
00:22:20,556 --> 00:22:23,124
and starting to build
a casino and resort strip
475
00:22:23,211 --> 00:22:25,300
to rival Las Vegas.
476
00:22:25,387 --> 00:22:28,999
♪ A monkey over here
monkey over there ♪
477
00:22:29,086 --> 00:22:31,219
[James Karmel]
I think it was almost
a natural that Hugh Hefner
478
00:22:31,306 --> 00:22:33,090
would look at Atlantic City
as a great opportunity
479
00:22:33,177 --> 00:22:37,225
to help revive the Playboy
Enterprises company.
480
00:22:37,312 --> 00:22:39,096
The idea was,
we can bring in
481
00:22:39,183 --> 00:22:41,011
a high clientele
of gamblers,
482
00:22:41,098 --> 00:22:43,144
just the way they had
in England,
483
00:22:43,231 --> 00:22:47,061
by offering up this
kind of Playboyexperience
484
00:22:47,148 --> 00:22:49,803
and, you know, bringing it
to the Jersey shore.
485
00:22:49,890 --> 00:22:53,284
[Lownes]
It's just that I think we
have a real opportunity here.
486
00:22:53,372 --> 00:22:55,243
We have the chance
to establish ourselves
487
00:22:55,330 --> 00:22:57,854
as the premiere casino
in all of the East Coast.
488
00:22:57,941 --> 00:22:59,726
And you don't
anticipate any issues
489
00:22:59,813 --> 00:23:02,946
managing Atlantic City
and London at the same time?
490
00:23:03,033 --> 00:23:04,121
Not at all.
491
00:23:04,208 --> 00:23:05,166
But we do
run the risk
492
00:23:05,253 --> 00:23:06,907
of you being
stretched thin,
493
00:23:06,994 --> 00:23:08,387
and from my experience,
494
00:23:08,474 --> 00:23:09,518
that can lead
to oversights.
495
00:23:09,605 --> 00:23:11,433
Look, Daniels,
496
00:23:11,520 --> 00:23:12,956
I've been doing this
for a while now,
497
00:23:13,043 --> 00:23:15,524
and you're
the new guy, okay?
498
00:23:15,611 --> 00:23:17,961
So, why don't
you just focus
499
00:23:18,048 --> 00:23:20,137
on getting everything
on your end taken care of
500
00:23:20,224 --> 00:23:21,965
and I'll take care
of mine.
501
00:23:22,052 --> 00:23:24,359
How about that?
502
00:23:24,446 --> 00:23:26,187
Victor hasn't
let us down yet.
503
00:23:26,274 --> 00:23:29,233
And I don't intend to.
504
00:23:29,320 --> 00:23:33,150
Fine. I'll get
the ball rolling.
505
00:23:33,237 --> 00:23:34,413
Thanks.
506
00:23:43,770 --> 00:23:46,076
[Hugh Hefner]
While Victor and
Daniels got started
507
00:23:46,163 --> 00:23:48,601
on our biggest casino yet,
508
00:23:48,688 --> 00:23:51,386
I turned my attention
to an upcoming milestone
509
00:23:51,473 --> 00:23:53,867
for the magazine...
510
00:23:53,954 --> 00:23:56,739
♪♪
511
00:24:03,180 --> 00:24:05,269
...our 25th anniversary.
512
00:24:05,356 --> 00:24:08,142
♪♪
513
00:24:10,753 --> 00:24:13,234
Our January 1979 issue
514
00:24:13,321 --> 00:24:15,715
reflected how far
we'd come
515
00:24:15,802 --> 00:24:18,892
both as a magazine
and as a culture,
516
00:24:18,979 --> 00:24:22,852
from our 1953 cover
with Marilyn Monroe,
517
00:24:22,939 --> 00:24:27,248
when no one was
even talking about sex,
518
00:24:27,335 --> 00:24:29,468
to our fight in court
for freedom of speech
519
00:24:29,555 --> 00:24:31,339
over Jayne Mansfield's
photos,
520
00:24:31,426 --> 00:24:35,474
and our coverage of
civil rights in Vietnam.
521
00:24:35,561 --> 00:24:37,693
The 25th anniversary issue
522
00:24:37,780 --> 00:24:39,478
featured articles
by famous writers
523
00:24:39,565 --> 00:24:43,612
like Shel Silverstein
and Gore Vidal
524
00:24:43,699 --> 00:24:46,746
and an in-depth interview
with Marlon Brando,
525
00:24:46,833 --> 00:24:48,399
but the real centerpiece
526
00:24:48,487 --> 00:24:50,924
of our 25th
anniversary celebration
527
00:24:51,011 --> 00:24:53,361
was The Great
Playmate Hunt.
528
00:24:53,448 --> 00:24:56,277
♪♪
529
00:25:02,109 --> 00:25:05,155
♪ Never had the pleasure ♪
530
00:25:05,242 --> 00:25:09,029
♪ Of loving you ♪
531
00:25:09,116 --> 00:25:11,031
[Hugh Hefner]
Over the course
of six months,
532
00:25:11,118 --> 00:25:14,208
we sent out photographers
to 28 American cities
533
00:25:14,295 --> 00:25:16,471
in search of
the most beautiful women
534
00:25:16,558 --> 00:25:18,168
across the country.
535
00:25:18,255 --> 00:25:21,998
♪ You're everything
that I desire ♪
536
00:25:22,085 --> 00:25:23,478
[Hugh Hefner]
The result
was a pictorial
537
00:25:23,565 --> 00:25:26,046
featuring our
16 gorgeous finalists.
538
00:25:26,133 --> 00:25:27,874
♪♪
539
00:25:27,961 --> 00:25:32,661
♪ All because
you're so unique baby ♪
540
00:25:32,748 --> 00:25:36,578
♪ I can't help
but love you girl ♪
541
00:25:36,665 --> 00:25:40,234
♪ None can compete
girl with you ♪
542
00:25:40,321 --> 00:25:42,497
♪ You ♪
543
00:25:42,584 --> 00:25:43,498
♪ Oh oh ♪
544
00:25:43,585 --> 00:25:45,456
♪ Ah ♪
545
00:25:45,544 --> 00:25:49,460
[Hugh Hefner]
And the winner
of our $25,000 prize
546
00:25:49,548 --> 00:25:52,812
was a 23-year-old
Oklahoma college student
547
00:25:52,899 --> 00:25:55,162
named Candy Stanton.
548
00:25:55,249 --> 00:26:00,080
♪♪
549
00:26:02,256 --> 00:26:04,998
We threw a giant party
to celebrate...
550
00:26:05,085 --> 00:26:08,567
♪♪
551
00:26:08,654 --> 00:26:11,874
...inviting movie stars,
552
00:26:11,961 --> 00:26:15,312
along with much of
Playboy's original staff...
553
00:26:15,399 --> 00:26:16,705
♪♪
554
00:26:16,792 --> 00:26:19,099
...like my old friends
Eldon Sellers
555
00:26:19,186 --> 00:26:20,840
and Vince Tajiri.
556
00:26:20,927 --> 00:26:24,887
Even former Playmate
Janet Pilgrim was on hand.
557
00:26:24,974 --> 00:26:27,281
But the girl that
caught my eye that night
558
00:26:27,368 --> 00:26:28,891
wasn't the winner
of the hunt...
559
00:26:28,978 --> 00:26:30,371
Hi.
560
00:26:30,458 --> 00:26:31,851
[Hugh Hefner]
...but the runner-up.
561
00:26:31,938 --> 00:26:33,853
Hi.
562
00:26:33,940 --> 00:26:36,943
[Hugh Hefner]
A 19-year-old
named Dorothy Stratten.
563
00:26:37,030 --> 00:26:39,075
Pictures didn't
do you justice.
564
00:26:39,162 --> 00:26:40,424
Looking at you now,
565
00:26:40,511 --> 00:26:42,209
I don't see
how you didn't win.
566
00:26:42,296 --> 00:26:44,820
Oh. It was
just an honor
567
00:26:44,907 --> 00:26:46,517
to make it
as far as I did.
568
00:26:46,605 --> 00:26:50,347
All of this,
it's incredible
569
00:26:50,434 --> 00:26:52,132
and a little
overwhelming,
570
00:26:52,219 --> 00:26:53,350
to be honest.
571
00:26:53,437 --> 00:26:54,613
Well, you'll have
plenty of time
572
00:26:54,700 --> 00:26:56,310
to get used to it.
I have a feeling
573
00:26:56,397 --> 00:26:57,659
you're gonna
be here a lot.
574
00:26:57,746 --> 00:27:00,706
♪♪
575
00:27:00,793 --> 00:27:03,926
♪ You're up on
your feet now baby ♪
576
00:27:04,013 --> 00:27:05,493
♪♪
577
00:27:05,580 --> 00:27:08,104
[Kretchmer]
Dorothy Stratten
was a beautiful,
578
00:27:08,191 --> 00:27:12,369
phenomenal blonde who
came into Playboy'slife.
579
00:27:12,456 --> 00:27:14,633
♪ I know ♪
580
00:27:14,720 --> 00:27:21,988
She was striking in the most
old-fashioned movie star--
581
00:27:22,075 --> 00:27:23,598
You couldn't believe
582
00:27:23,685 --> 00:27:25,818
that someone was
put together like this.
583
00:27:25,905 --> 00:27:29,865
♪Since the day
I met you ♪
584
00:27:29,952 --> 00:27:32,259
[Hugh Hefner]
As a young girl,
Dorothy was raised
585
00:27:32,346 --> 00:27:35,479
in a broken home
in Vancouver, Canada.
586
00:27:35,566 --> 00:27:38,352
[Stephen Martinez]
Dorothy Stratten
grew up in a family
587
00:27:38,439 --> 00:27:42,182
with a single mom
raising three kids.
588
00:27:42,269 --> 00:27:44,097
She worked behind the counter
at the Dairy Queen.
589
00:27:44,184 --> 00:27:46,447
♪♪
590
00:27:46,534 --> 00:27:48,275
[Hugh Hefner]
It hadn't been
Dorothy's idea
591
00:27:48,362 --> 00:27:50,581
to enter
The Playmate Hunt.
592
00:27:50,669 --> 00:27:53,323
It was her boyfriend,
a man named Paul Snider,
593
00:27:53,410 --> 00:27:54,977
nine years older than her,
594
00:27:55,064 --> 00:27:57,632
who had sent us
her pictures.
595
00:27:57,719 --> 00:28:00,156
[Martinez]
Paul Snider
would recruit women
596
00:28:00,243 --> 00:28:02,855
to model in car shows.
597
00:28:02,942 --> 00:28:05,379
He was just trying to
hustle any way he could
598
00:28:05,466 --> 00:28:06,772
to get beautiful women,
599
00:28:06,859 --> 00:28:09,383
so he walked
into the Dairy Queen,
600
00:28:09,470 --> 00:28:10,993
saw Dorothy, you know,
601
00:28:11,080 --> 00:28:12,734
this beautiful woman
behind the counter,
602
00:28:12,821 --> 00:28:14,649
and thought, you know,
603
00:28:14,736 --> 00:28:16,477
this girl is
the girl next door.
604
00:28:16,564 --> 00:28:19,785
[Hugh Hefner]
Dorothy married Paul
605
00:28:19,872 --> 00:28:22,135
and brought him
with her to L.A.
606
00:28:22,222 --> 00:28:25,312
♪♪
607
00:28:34,451 --> 00:28:36,845
In August of 1979,
608
00:28:36,932 --> 00:28:39,630
we made Dorothy
Playmate of the Month.
609
00:28:39,718 --> 00:28:42,068
♪♪
610
00:28:42,155 --> 00:28:44,592
Her pictorial became
a favorite with readers.
611
00:28:44,679 --> 00:28:50,250
♪♪
612
00:28:50,337 --> 00:28:51,730
We began featuring her
613
00:28:51,817 --> 00:28:53,775
inPlayboy
television specials.
614
00:28:53,862 --> 00:28:55,342
Hey, Dorothy's coming.
615
00:28:55,429 --> 00:28:59,215
I'll bet you $100 she'll
pretend not to see me.
616
00:28:59,302 --> 00:29:02,349
[Caan]
She was the most beautiful
girl I'd ever seen.
617
00:29:02,436 --> 00:29:05,787
I was convinced
that in Vancouver,
618
00:29:05,874 --> 00:29:07,310
you know, there's
some mad scientist
619
00:29:07,397 --> 00:29:09,486
working on some kind
of beauty pill.
620
00:29:09,573 --> 00:29:11,880
It was just mindboggling.
621
00:29:11,967 --> 00:29:15,492
♪♪
622
00:29:15,579 --> 00:29:18,191
[Hugh Hefner]
Her charisma
was undeniable...
623
00:29:18,278 --> 00:29:21,455
♪♪
624
00:29:21,542 --> 00:29:23,718
...and Dorothy soon
used herPlayboy celebrity
625
00:29:23,805 --> 00:29:26,242
to start an acting career.
626
00:29:26,329 --> 00:29:31,247
♪♪
627
00:29:31,334 --> 00:29:34,773
Over the next few months,
Dorothy was cast in roles
628
00:29:34,860 --> 00:29:37,297
on the hit TV show
Buck Rogers,
629
00:29:37,384 --> 00:29:39,516
Fantasy Island,
630
00:29:39,603 --> 00:29:42,258
and in the sci-fi movie
Galaxina.
631
00:29:42,345 --> 00:29:44,826
♪♪
632
00:29:44,913 --> 00:29:46,828
But her big break came
633
00:29:46,915 --> 00:29:49,396
when Oscar-winning director
Peter Bogdanovich
634
00:29:49,483 --> 00:29:52,573
cast her in his new movie,
They All Laughed,
635
00:29:52,660 --> 00:29:55,576
alongside John Ritter,
Ben Gazzara,
636
00:29:55,663 --> 00:29:57,186
and Audrey Hepburn.
637
00:29:57,273 --> 00:29:58,797
♪♪
638
00:30:00,973 --> 00:30:03,062
And now, it gives me
a great deal of pleasure
639
00:30:03,149 --> 00:30:06,413
to welcome all of you
here for the presentation
640
00:30:06,500 --> 00:30:08,850
of our 1980
Playmate of the Year,
641
00:30:08,937 --> 00:30:11,722
and she is something
rather special,
642
00:30:11,810 --> 00:30:14,203
Canadian-born
Dorothy Stratten.
643
00:30:14,290 --> 00:30:15,335
Dorothy, you want to
come up here?
644
00:30:15,422 --> 00:30:18,251
[cheers and applause]
645
00:30:20,949 --> 00:30:24,735
I'm sure that this has
been many a girl's dream
646
00:30:24,823 --> 00:30:27,782
and certainly many of
the Playmates' dream,
647
00:30:27,869 --> 00:30:29,349
and it's been mine.
648
00:30:29,436 --> 00:30:31,742
[cheers and applause]
649
00:30:31,830 --> 00:30:34,571
[Hugh Hefner]
Dorothy's star
was on the rise...
650
00:30:34,658 --> 00:30:35,964
♪♪
651
00:30:36,051 --> 00:30:37,879
...but no one suspected
652
00:30:37,966 --> 00:30:42,797
that her personal life
would begin to haunt her.
653
00:30:42,884 --> 00:30:44,799
What is it?
654
00:30:44,886 --> 00:30:47,671
Uh, it's Paul.
655
00:30:47,758 --> 00:30:50,587
He's at the front gate,
demanding to be let in.
656
00:30:50,674 --> 00:30:54,983
Oh, my gosh. I told him
this was just...
657
00:30:55,070 --> 00:30:56,942
Is he causing
a scene or...?
658
00:30:57,029 --> 00:30:58,247
No, they would have
called the police.
659
00:30:58,334 --> 00:30:59,727
He's just
refusing to leave.
660
00:30:59,814 --> 00:31:01,772
Dorothy, if you
need me to do anything...
661
00:31:01,860 --> 00:31:03,731
No, no. It's fine.
662
00:31:05,080 --> 00:31:08,040
Here is this guy
that discovered her,
663
00:31:08,127 --> 00:31:12,131
and all of a sudden,
now she's in movies.
664
00:31:12,218 --> 00:31:16,048
She's Playmate of the Year.
Her career is blossoming.
665
00:31:16,135 --> 00:31:17,745
♪♪
666
00:31:17,832 --> 00:31:21,357
I think he started
really losing it
667
00:31:21,444 --> 00:31:23,707
and getting paranoid
like he's losing her.
668
00:31:25,622 --> 00:31:27,973
[Hugh Hefner]
I was proud of Dorothy
669
00:31:28,060 --> 00:31:30,062
and glad she was
leaving for New York
670
00:31:30,149 --> 00:31:35,415
to shoot Bogdanovich's
film without Paul.
671
00:31:35,502 --> 00:31:36,764
[emcee]
Let's hear it
for Hef! Hey!
672
00:31:36,851 --> 00:31:39,723
[cheering]
673
00:31:39,810 --> 00:31:41,464
[Hugh Hefner]
Around the same time,
674
00:31:41,551 --> 00:31:43,466
one of my own dreams
was coming true.
675
00:31:43,553 --> 00:31:45,555
[emcee]
We have a ceremony today
676
00:31:45,642 --> 00:31:49,124
for the 1,716th star
677
00:31:49,211 --> 00:31:51,126
to be placed
in the Walk of Fame.
678
00:31:51,213 --> 00:31:55,739
[cheering]
679
00:31:55,826 --> 00:31:57,872
[Hugh Hefner]
Those of you
who know me best
680
00:31:57,959 --> 00:32:02,964
know what a very,
very special day today is.
681
00:32:03,051 --> 00:32:08,404
I have chosen to make
Southern California my home.
682
00:32:08,491 --> 00:32:09,884
This town, the dreams
that are created,
683
00:32:09,971 --> 00:32:11,494
the films that
are created,
684
00:32:11,581 --> 00:32:13,583
undoubtedly have
more influence on me
685
00:32:13,670 --> 00:32:16,282
than any other single
factor in my life,
686
00:32:16,369 --> 00:32:18,893
and I just want you to know
that it means more to me
687
00:32:18,980 --> 00:32:20,416
than a Pulitzer Prize.
688
00:32:20,503 --> 00:32:22,679
Thank you very much.
I mean it.
689
00:32:22,766 --> 00:32:25,552
[cheers and applause]
690
00:32:25,639 --> 00:32:29,164
[Hugh Hefner]
I was honored to be a real
part of Hollywood history,
691
00:32:29,251 --> 00:32:31,253
something I'd dreamt about
692
00:32:31,340 --> 00:32:34,169
since I was a kid
growing up in Chicago.
693
00:32:34,256 --> 00:32:38,652
But while I was receiving
accolades, I had no idea
694
00:32:38,739 --> 00:32:40,915
the trouble in Dorothy
Stratten's personal life
695
00:32:41,002 --> 00:32:42,525
was building...
696
00:32:42,612 --> 00:32:43,962
♪♪
697
00:32:54,015 --> 00:32:57,236
...because while she
was working in New York,
698
00:32:57,323 --> 00:33:00,761
her husband Paul
was unraveling in L.A.
699
00:33:00,848 --> 00:33:04,069
♪Today I'm just
a lonely man ♪
700
00:33:04,156 --> 00:33:07,246
♪ But tomorrow
I'll be okay ♪
701
00:33:07,333 --> 00:33:09,552
[Martinez]
While the film
was filming in New York,
702
00:33:09,639 --> 00:33:11,990
Peter Bogdanovich
started having an affair
703
00:33:12,077 --> 00:33:14,166
with Dorothy on the set.
704
00:33:14,253 --> 00:33:17,473
♪ The whole wide world
will watch me ♪
705
00:33:17,560 --> 00:33:21,434
♪ As I walk up
to my throne ♪
706
00:33:21,521 --> 00:33:23,392
♪Knights
in shining armor... ♪
707
00:33:23,479 --> 00:33:28,093
And that just kind of drove
Paul Snider a little mental.
708
00:33:28,180 --> 00:33:29,094
♪ Why ♪
709
00:33:29,181 --> 00:33:30,225
♪ Why ♪
710
00:33:30,312 --> 00:33:32,314
♪ Have I lost you? ♪
711
00:33:32,401 --> 00:33:34,360
♪ Have I lost you? ♪
712
00:33:34,447 --> 00:33:36,231
♪ Why? ♪
713
00:33:36,318 --> 00:33:37,319
♪ Why? ♪
714
00:33:37,406 --> 00:33:40,670
♪ Tell me why... ♪
715
00:33:40,757 --> 00:33:44,022
♪♪
716
00:33:44,109 --> 00:33:46,937
Miss Stratten,
you have a phone call.
717
00:33:47,025 --> 00:33:48,591
Thanks.
718
00:33:50,811 --> 00:33:55,946
Hello? Hello?
719
00:33:56,034 --> 00:33:59,167
Don't...
Don't hang up.
720
00:33:59,254 --> 00:34:02,301
How did you
get this number?
721
00:34:02,388 --> 00:34:04,477
Why are you
doing this to me?
722
00:34:04,564 --> 00:34:08,350
You think I don't know
what unavailable means?
723
00:34:08,437 --> 00:34:13,225
Unavailable means
"fuck you, Paul."
724
00:34:13,312 --> 00:34:17,359
I know you're fucking him.
725
00:34:17,446 --> 00:34:23,496
Paul, stop.
Please stop.
726
00:34:23,583 --> 00:34:24,932
All I did was love you
727
00:34:25,019 --> 00:34:29,067
from the moment
I met you,
728
00:34:29,154 --> 00:34:32,592
but you don't
love me anymore.
729
00:34:32,679 --> 00:34:36,683
You don't love me
anymore, huh?
730
00:34:36,770 --> 00:34:41,035
I just want to be happy.
[sniffles]
731
00:34:41,122 --> 00:34:43,733
Just let me be happy.
732
00:34:43,820 --> 00:34:45,735
[exhaling]
733
00:34:48,912 --> 00:34:53,091
Baby, see me
one more time?
734
00:34:53,178 --> 00:34:56,268
Please? Just once.
735
00:34:59,140 --> 00:35:04,537
Okay, well,
I've got to go now.
736
00:35:04,624 --> 00:35:07,105
I love you.
737
00:35:12,806 --> 00:35:15,635
♪♪
738
00:35:19,552 --> 00:35:27,299
♪ You're gonna
make me cry ♪
739
00:35:27,386 --> 00:35:29,692
♪♪
740
00:35:29,779 --> 00:35:31,564
♪ You're gonna make... ♪
741
00:35:31,651 --> 00:35:33,131
[Hugh Hefner]
When the film wrapped,
742
00:35:33,218 --> 00:35:35,524
Dorothy returned to L.A.,
743
00:35:35,611 --> 00:35:38,484
ready to tell Paul
that she wanted a divorce.
744
00:35:38,571 --> 00:35:42,183
♪Oh baby ♪
745
00:35:42,270 --> 00:35:44,446
♪ Don't make me cry ♪
746
00:35:46,013 --> 00:35:47,928
[knocking]
747
00:35:48,015 --> 00:35:51,149
[music playing softly
on stereo]
748
00:35:58,895 --> 00:36:02,508
Didn't have to knock, baby.
This is your house.
749
00:36:02,595 --> 00:36:05,380
♪♪
750
00:36:13,736 --> 00:36:17,131
It's over.
751
00:36:17,218 --> 00:36:19,829
My lawyer
will contact yours.
752
00:36:19,916 --> 00:36:22,745
♪♪
753
00:36:26,575 --> 00:36:28,186
You'll be looked after.
754
00:36:28,273 --> 00:36:29,230
♪♪
755
00:36:29,317 --> 00:36:31,232
I promise.
756
00:36:31,319 --> 00:36:34,017
♪♪
757
00:36:34,104 --> 00:36:36,803
Endings are never easy.
758
00:36:36,890 --> 00:36:39,675
♪♪
759
00:36:59,565 --> 00:37:03,438
[volume increasing]
♪ Want to hold her tight ♪
760
00:37:03,525 --> 00:37:07,703
♪ Lord make her
be all right ♪
761
00:37:07,790 --> 00:37:11,707
♪I'm afraid
for the scrubby pine ♪
762
00:37:11,794 --> 00:37:15,668
♪ All the sweet
honeysuckle vine ♪
763
00:37:15,755 --> 00:37:18,888
♪ I'm afraid for my home ♪
764
00:37:18,975 --> 00:37:23,197
♪For the fields
that I roamed ♪
765
00:37:23,284 --> 00:37:26,983
♪Kick along down
a homeward road ♪
766
00:37:27,070 --> 00:37:30,857
♪And your heart's
gotta take the load ♪
767
00:37:30,944 --> 00:37:34,556
♪I'm afraid
to go home ♪
768
00:37:34,643 --> 00:37:37,559
♪I'm afraid to go home ♪
769
00:37:37,646 --> 00:37:39,257
[gunshot]
770
00:37:47,265 --> 00:37:48,831
Read it and weep, Hef.
771
00:37:48,918 --> 00:37:49,963
Oh, really?
772
00:37:50,050 --> 00:37:51,225
Yeah.
773
00:37:53,358 --> 00:37:55,577
[laughing]
774
00:37:59,102 --> 00:38:01,453
What's the matter?
775
00:38:01,540 --> 00:38:03,193
The police
are on the phone.
776
00:38:03,281 --> 00:38:04,847
The police?
777
00:38:04,934 --> 00:38:06,588
It's Dorothy.
778
00:38:13,508 --> 00:38:14,944
Hugh Hefner.
779
00:38:15,031 --> 00:38:16,903
Mr. Hefner,
this is Detective Simmons
780
00:38:16,990 --> 00:38:19,340
with the LAPD
Homicide Division.
781
00:38:22,778 --> 00:38:25,128
We are currently
conducting an investigation
782
00:38:25,215 --> 00:38:28,523
at 10881 Clarkson Road
in Rancho Park
783
00:38:28,610 --> 00:38:30,960
and have identified
the victim's body
784
00:38:31,047 --> 00:38:33,963
as a Miss Dorothy Stratten.
785
00:38:39,969 --> 00:38:42,581
I'm very sorry to have to
call you with this news,
786
00:38:42,668 --> 00:38:45,584
but it's my understanding
that you can assist us
787
00:38:45,671 --> 00:38:48,282
in notifying next of kin.
788
00:38:49,631 --> 00:38:51,807
Did Snider do this?
789
00:38:51,894 --> 00:38:54,506
I'd very much like to
leave my number with you
790
00:38:54,593 --> 00:38:56,856
so that, should I need
any more information...
791
00:38:56,943 --> 00:38:58,640
Paul Snider, her husband.
792
00:38:58,727 --> 00:38:59,989
Her ex-husband.
They're separated.
793
00:39:00,076 --> 00:39:01,034
Mr. Hefner...
794
00:39:01,121 --> 00:39:02,340
You have to find him.
795
00:39:02,427 --> 00:39:03,950
He might try
and leave the country.
796
00:39:04,037 --> 00:39:08,041
Mr. Hefner, Mr. Snider's
body is also at the scene.
797
00:39:12,219 --> 00:39:15,701
We're treating this
as a murder/suicide.
798
00:39:21,881 --> 00:39:24,840
[Hugh Hefner]
On August 14th, 1980...
799
00:39:24,927 --> 00:39:27,930
♪♪
800
00:39:28,017 --> 00:39:32,152
Paul Snider shot and
killed Dorothy Stratten...
801
00:39:32,239 --> 00:39:34,720
♪♪
802
00:39:34,807 --> 00:39:38,201
and then turned the gun
on himself.
803
00:39:38,288 --> 00:39:41,030
She was only 20 years old.
804
00:39:41,117 --> 00:39:46,427
♪♪
805
00:39:46,514 --> 00:39:50,910
The Dorothy Stratten
situation was... was awful.
806
00:39:50,997 --> 00:39:52,607
♪♪
807
00:39:52,694 --> 00:39:55,175
She was the most beautiful
girl I've ever seen
808
00:39:55,262 --> 00:40:00,354
and sweet and...
I don't know, macho me,
809
00:40:00,441 --> 00:40:02,704
I'd try to protect her.
810
00:40:02,791 --> 00:40:07,274
♪♪
811
00:40:07,361 --> 00:40:10,451
I didn't even know she
was married to that creep.
812
00:40:10,538 --> 00:40:14,890
[Hugh Hefner]
As details of the horrific
crime were made public,
813
00:40:14,977 --> 00:40:17,589
my shock turned to horror.
814
00:40:17,676 --> 00:40:20,505
♪♪
815
00:40:20,592 --> 00:40:22,289
I wondered
if there was something
816
00:40:22,376 --> 00:40:24,465
I could have done
to save her.
817
00:40:24,552 --> 00:40:26,075
♪♪
818
00:40:26,162 --> 00:40:30,079
Hef was deeply affected
by Dorothy's death.
819
00:40:30,166 --> 00:40:32,342
♪♪
820
00:40:32,430 --> 00:40:35,041
He felt very protective
of her
821
00:40:35,128 --> 00:40:39,437
and believed that
she was with a bad guy
822
00:40:39,524 --> 00:40:44,572
and hoped very much that
she could and would leave him.
823
00:40:44,659 --> 00:40:47,445
♪♪
824
00:40:52,841 --> 00:40:55,104
[Johnny Carson]
Yeah. You...
You're from Vancouver.
825
00:40:55,191 --> 00:40:56,932
[Dorothy Stratten]
Uh-huh.
826
00:40:57,019 --> 00:40:58,673
[Carson]
Now, what did you do
in Vancouver?
827
00:40:58,760 --> 00:41:00,632
Were you a professional
model at all before...?
828
00:41:00,719 --> 00:41:02,416
[Stratten]
No, I had just graduated
from high school
829
00:41:02,503 --> 00:41:05,071
when I was approached
byPlayboy
830
00:41:05,158 --> 00:41:07,900
and I was working
in a telephone company.
831
00:41:07,987 --> 00:41:09,075
I was a clerk typist.
832
00:41:09,162 --> 00:41:10,642
You're putting me on.
833
00:41:10,729 --> 00:41:12,034
No. I worked there
just six weeks
834
00:41:12,121 --> 00:41:13,514
before they
carried me away.
835
00:41:13,601 --> 00:41:15,037
That was a good move.
836
00:41:15,124 --> 00:41:16,386
[laughter]
837
00:41:16,474 --> 00:41:17,518
The only good thing
that ever came
838
00:41:17,605 --> 00:41:19,694
out of the
telephone company.
839
00:41:21,522 --> 00:41:24,090
[Hugh Hefner]
In the span of five years,
840
00:41:24,177 --> 00:41:29,487
I lost both Bobbie...
now Dorothy.
841
00:41:29,574 --> 00:41:31,663
[Hugh Hefner]
Death...
It's the one injustice
842
00:41:31,750 --> 00:41:33,186
that is universal.
843
00:41:33,273 --> 00:41:37,451
It's the great injustice
that you have to deal with.
844
00:41:37,538 --> 00:41:40,367
♪♪
845
00:41:40,454 --> 00:41:46,068
But Dorothy...
It was so unjust.
846
00:41:46,155 --> 00:41:48,984
♪♪
847
00:41:57,906 --> 00:42:01,606
[woman]
♪ Every little movement♪
848
00:42:01,693 --> 00:42:05,740
♪ Every motion of your hips♪
849
00:42:05,827 --> 00:42:08,917
♪ I feel the compulsion♪
850
00:42:09,004 --> 00:42:14,183
♪ To pull you
to my sweet lips♪
851
00:42:14,270 --> 00:42:18,318
♪ Is it a black magic spell♪
852
00:42:18,405 --> 00:42:21,713
♪ You put me under?♪
853
00:42:21,800 --> 00:42:25,325
♪ This miracle moment♪
854
00:42:25,412 --> 00:42:29,590
♪ Never let it end♪
855
00:42:29,677 --> 00:42:33,551
♪ Every little movement♪
856
00:42:33,638 --> 00:42:37,555
♪ Is beyond improvement♪
857
00:42:37,642 --> 00:42:40,340
♪ You are the magician♪
858
00:42:40,427 --> 00:42:45,432
♪ I've been wishing for
forever♪
859
00:42:45,519 --> 00:42:49,523
♪ Every
little movement♪
860
00:42:49,610 --> 00:42:53,396
♪ Every little movement♪♪
62074
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