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These are the user uploaded subtitles that are being translated: 1 00:00:06,049 --> 00:00:09,381 ♪♪ 2 00:00:09,411 --> 00:00:12,360 [Hugh Hefner] The year was 1968 3 00:00:12,360 --> 00:00:17,104 and America was still reeling from three major assassinations 4 00:00:17,104 --> 00:00:20,368 and an ongoing war in Vietnam. 5 00:00:20,368 --> 00:00:22,214 ♪ I just sit here every day ♪ 6 00:00:22,264 --> 00:00:24,589 ♪ Wondering what you have to say ♪ 7 00:00:24,589 --> 00:00:27,679 But Playboy was keeping up with the tumultuous times... 8 00:00:27,679 --> 00:00:30,138 running articles about politics... 9 00:00:30,168 --> 00:00:31,259 race... 10 00:00:31,309 --> 00:00:33,816 and social justice. 11 00:00:33,816 --> 00:00:36,514 Soon the magazine was earning a reputation 12 00:00:36,514 --> 00:00:39,388 as the voice of the young, progressive movement 13 00:00:39,438 --> 00:00:41,128 that was sweeping the country. 14 00:00:45,697 --> 00:00:49,919 [Jason Buhrmester] Hef did a great job of evolving the magazine 15 00:00:49,919 --> 00:00:53,618 from the '50s suit, dinner jacket, 16 00:00:53,618 --> 00:00:55,960 cocktail version of Playboy 17 00:00:56,000 --> 00:01:00,147 to the '60s Summer of Love version of Playboy. 18 00:01:00,147 --> 00:01:04,406 He was always ready to adapt the magazine 19 00:01:04,446 --> 00:01:06,936 to what was going on in culture. 20 00:01:06,936 --> 00:01:10,679 Most of the time he was already very far ahead 21 00:01:10,679 --> 00:01:11,941 of where the culture was going. 22 00:01:14,335 --> 00:01:16,710 [Hugh Hefner] As we evolved... 23 00:01:16,850 --> 00:01:18,730 readership continued to boom. 24 00:01:18,730 --> 00:01:21,637 And by the end of the 1960s, 25 00:01:21,717 --> 00:01:25,746 one in four college men subscribed to Playboy. 26 00:01:28,262 --> 00:01:30,786 But just because the magazine had matured 27 00:01:30,786 --> 00:01:33,615 didn't mean we took ourselves too seriously. 28 00:01:33,615 --> 00:01:37,271 My new TV show, Playboy After Dark, 29 00:01:37,271 --> 00:01:39,301 showed that, at the end of the day, 30 00:01:39,331 --> 00:01:41,405 we were still about having fun. 31 00:01:41,405 --> 00:01:43,799 ♪♪ 32 00:01:46,802 --> 00:01:50,450 [announcer] Playpen After Dark! with your host... 33 00:01:50,490 --> 00:01:53,218 [Hugh Hefner] In its first year, the show was popular enough 34 00:01:53,268 --> 00:01:55,550 to be spoofed by Johnny Carson. 35 00:01:55,550 --> 00:01:57,332 [Johnny Carson] Each week I'm here on the show 36 00:01:57,382 --> 00:02:01,031 to kinda break down ancient sex beliefs, you know, 37 00:02:01,101 --> 00:02:06,300 combat puritan morality and get my hands on some good stuff. 38 00:02:10,565 --> 00:02:14,264 [Hugh Hefner] Between filming Playboy After Dark in L.A. 39 00:02:14,264 --> 00:02:15,823 and traveling around the world 40 00:02:15,853 --> 00:02:19,704 to meet with Playboy Club managers and magazine editors, 41 00:02:19,704 --> 00:02:21,410 I was always in the air 42 00:02:21,470 --> 00:02:25,319 and barely spending any time in my Chicago home. 43 00:02:25,319 --> 00:02:29,236 So I decided it was time to bring the Playboy mansion... 44 00:02:29,236 --> 00:02:31,412 to the skies. 45 00:02:34,893 --> 00:02:38,636 [woman] ♪ Every little movement♪ 46 00:02:38,636 --> 00:02:42,597 ♪ Every little thing you do♪ 47 00:02:42,597 --> 00:02:45,817 ♪ Is it sleight of hand♪ 48 00:02:45,817 --> 00:02:50,735 ♪ That commands my heart to love you?♪ 49 00:02:50,735 --> 00:02:54,783 ♪ Every little movement♪ 50 00:02:54,783 --> 00:02:58,221 ♪ Every little movement♪♪ 51 00:03:08,318 --> 00:03:10,973 [Hugh Hefner] In the spring of 1968, 52 00:03:10,973 --> 00:03:15,107 I tasked my executive assistant, Dick Rosenzweig, 53 00:03:15,107 --> 00:03:17,893 with an ambitious project. 54 00:03:17,893 --> 00:03:20,722 [Dick Rosenzweig] Hef came to me one day 55 00:03:20,722 --> 00:03:24,421 and he said he needed a private aircraft. 56 00:03:24,421 --> 00:03:26,989 And he wanted a very special one. 57 00:03:29,557 --> 00:03:32,864 He said the plane should be painted black... 58 00:03:32,864 --> 00:03:35,650 because there is no other black plane out there, 59 00:03:35,650 --> 00:03:37,129 and we'll put a white bunny on the tail. 60 00:03:47,923 --> 00:03:49,838 I love it. 61 00:03:52,971 --> 00:03:57,324 ♪ I got a song that ain't got no melody ♪ 62 00:03:57,324 --> 00:04:00,588 [Hugh Hefner] It was a status symbol just to fly private, 63 00:04:00,588 --> 00:04:02,981 but I wanted to take it a step further, 64 00:04:02,981 --> 00:04:05,332 so I took a commercial airliner, 65 00:04:05,332 --> 00:04:07,116 gutted it, 66 00:04:07,116 --> 00:04:11,120 and retrofitted it in a style that was pure Playboy. 67 00:04:11,120 --> 00:04:13,035 ♪ Will it go 'round in circles? ♪ 68 00:04:15,907 --> 00:04:19,041 ♪ Will it fly high like a bird up in the sky? ♪ 69 00:04:19,041 --> 00:04:21,348 [Hugh Hefner] Before long my jet became known 70 00:04:21,348 --> 00:04:24,220 as the Big Bunny. 71 00:04:24,220 --> 00:04:28,137 If Hugh Hefner can afford a personalized airplane like this, 72 00:04:28,137 --> 00:04:31,880 his money must multiply like bunnies. 73 00:04:31,880 --> 00:04:36,450 ♪ I got a story that ain't got no moral ♪ 74 00:04:36,450 --> 00:04:40,802 [Hugh Hefner] That plane cost five and a half million dollars... 75 00:04:40,802 --> 00:04:46,242 over 38 million dollars today, and it was worth every penny. 76 00:04:46,242 --> 00:04:48,418 We have a series of buttons here 77 00:04:48,418 --> 00:04:51,421 that can control the polarized windows. 78 00:04:51,421 --> 00:04:55,295 It can go all the way from light to grey to total blackness. 79 00:04:55,295 --> 00:04:58,689 It can seat 38, sleep 16. 80 00:04:58,689 --> 00:05:01,737 And has additional gas facility 81 00:05:01,767 --> 00:05:04,129 so that it can go anyplace in the world. 82 00:05:04,129 --> 00:05:06,436 [Hugh Hefner] The Big Bunny had a luxury bedroom, 83 00:05:06,436 --> 00:05:09,526 shower, 84 00:05:09,526 --> 00:05:11,884 a TV and movie theater, 85 00:05:11,944 --> 00:05:14,531 and of course a dance floor. 86 00:05:14,531 --> 00:05:17,055 ♪♪ 87 00:05:18,840 --> 00:05:22,670 ♪♪ 88 00:05:27,022 --> 00:05:29,928 [announcer] Constantly surrounded by gorgeous girls 89 00:05:29,968 --> 00:05:31,513 and beautiful belongings, 90 00:05:31,553 --> 00:05:34,246 Hefner's world may seem enviable to some. 91 00:05:34,246 --> 00:05:37,554 At 44 he's unquestionably king rabbit 92 00:05:37,554 --> 00:05:42,864 and certainly he takes every opportunity to enjoy his dough. 93 00:05:42,864 --> 00:05:46,302 The Big Bunny, it was an experience. 94 00:05:46,302 --> 00:05:50,001 It was like a house with wings. 95 00:05:50,001 --> 00:05:54,354 I remember the first time our crew flew with Hef. 96 00:05:54,354 --> 00:05:58,183 He saw our luggage and he didn't like the way it looked. 97 00:05:58,183 --> 00:06:01,752 So he went and bought everybody luggage. 98 00:06:01,752 --> 00:06:05,626 "If you're gonna fly with me, you're gonna have good luggage." 99 00:06:05,626 --> 00:06:08,503 [Hugh Hefner] My every need was taken care of... 100 00:06:08,543 --> 00:06:10,935 by our jet bunnies. 101 00:06:10,935 --> 00:06:15,546 Jet bunnies did not wear the traditional bunny outfit. 102 00:06:15,596 --> 00:06:19,637 They wore black mini dresses, scarves and boots, 103 00:06:19,687 --> 00:06:22,466 very much modeled after the Bond girls 104 00:06:22,506 --> 00:06:25,297 that were so popular at the time. 105 00:06:27,648 --> 00:06:30,868 [Hugh Hefner] The Big Bunny became a media sensation. 106 00:06:30,868 --> 00:06:33,480 It is the only way to fly. 107 00:06:33,480 --> 00:06:34,742 [Don Rickles] Really?! 108 00:06:34,742 --> 00:06:38,528 Who cares? 109 00:06:38,528 --> 00:06:41,401 These are all people who work at the A&P. 110 00:06:43,548 --> 00:06:47,102 [Hugh Hefner] But I had no idea that the next time I flew to L.A. 111 00:06:47,102 --> 00:06:50,410 my life would change forever. 112 00:06:53,282 --> 00:06:54,805 [man] It's in five minutes. 113 00:06:54,845 --> 00:06:56,522 Thanks for coming to the set. 114 00:06:56,582 --> 00:06:58,737 -What do you think? -I like it. 115 00:06:58,807 --> 00:07:02,117 I'm not so sure about the furniture in front. 116 00:07:02,117 --> 00:07:03,655 We've got an orange sofa down in the back there, 117 00:07:03,685 --> 00:07:04,806 I know you love that color. 118 00:07:04,846 --> 00:07:07,296 Okay, great. 119 00:07:07,296 --> 00:07:09,559 And I think we should use the red carpet in the back. 120 00:07:09,559 --> 00:07:12,562 [Hugh Hefner] Every week on Playboy After Dark, 121 00:07:12,562 --> 00:07:14,050 we packed the sound stage 122 00:07:14,090 --> 00:07:17,001 with great-looking models and extras. 123 00:07:17,001 --> 00:07:20,178 Well, if you're happy, let me take you through to make-up. 124 00:07:20,178 --> 00:07:26,620 One day, one of them captured my full attention. 125 00:07:26,620 --> 00:07:28,295 [Hugh Hefner] I bought the plane. 126 00:07:28,325 --> 00:07:30,786 I'd already committed to doing Playboy After Dark. 127 00:07:30,836 --> 00:07:35,027 I was preparing to live a new adventure and a new experience 128 00:07:35,057 --> 00:07:38,240 in a new time frame, or a new chapter in my life. 129 00:07:38,240 --> 00:07:41,286 And there she was. 130 00:07:41,286 --> 00:07:44,551 [Hugh Hefner] That wholesome beauty was Barbara Klein, 131 00:07:44,551 --> 00:07:48,772 who would soon come to be known as Barbi Benton. 132 00:07:48,772 --> 00:07:52,560 [Barbi Benton] I met Hef on the set of Playboy After Dark, 133 00:07:52,620 --> 00:07:56,519 and he asked me if I would, uh, 134 00:07:56,519 --> 00:07:58,956 like to go out with him that night. 135 00:07:58,956 --> 00:08:01,872 How about we go out for a drink after this? 136 00:08:01,872 --> 00:08:03,276 You and me? 137 00:08:03,306 --> 00:08:07,617 And I said, "I don't know. 138 00:08:07,617 --> 00:08:10,751 I've never been out with anybody over 24." 139 00:08:10,751 --> 00:08:15,233 And he said, "Neither have I." 140 00:08:15,233 --> 00:08:19,368 ♪ Ba da ba ba ba ba ♪ 141 00:08:19,368 --> 00:08:21,892 ♪ Ba ba ba ba ba ♪ 142 00:08:21,892 --> 00:08:25,330 ♪ Baa, la la ba ba ba ♪ 143 00:08:25,330 --> 00:08:29,073 ♪ I remember Sunday morning ♪ 144 00:08:29,073 --> 00:08:32,947 [Hugh Hefner] Barbi had been attending UCLA to become a veterinarian, 145 00:08:32,947 --> 00:08:34,114 but when she realized 146 00:08:34,164 --> 00:08:36,179 she couldn't stand the sight of blood, 147 00:08:36,279 --> 00:08:40,520 she quickly gave up the career. 148 00:08:40,520 --> 00:08:42,721 She began modeling part-time, 149 00:08:42,780 --> 00:08:45,236 acted in a few small commercials 150 00:08:45,266 --> 00:08:49,311 and then took a job as an extra on Playboy After Dark. 151 00:08:49,311 --> 00:08:52,836 I'd been with my fair share of women, 152 00:08:52,836 --> 00:08:55,404 but from the moment I met Barbi, 153 00:08:55,404 --> 00:08:58,712 I knew she was different. 154 00:08:58,712 --> 00:09:03,151 ♪ I remember Sunday morning ♪ 155 00:09:03,151 --> 00:09:06,284 ♪ I would meet him at the park ♪ 156 00:09:06,284 --> 00:09:11,463 Hef is the most romantic person that I've ever been with. 157 00:09:11,463 --> 00:09:16,425 And he put me on a pedestal and worshipped me. 158 00:09:18,688 --> 00:09:21,561 I hadn't been around anybody 159 00:09:21,561 --> 00:09:27,780 who was that affectionate and wanted me so badly. 160 00:09:28,060 --> 00:09:29,754 I mean just to be with me. 161 00:09:29,814 --> 00:09:32,727 To sit next to me and hold my hand. 162 00:09:32,857 --> 00:09:36,576 He was just so excited. He was like a little boy. 163 00:09:36,576 --> 00:09:41,015 ♪ Sunday will never be the same ♪ 164 00:09:41,015 --> 00:09:44,279 ♪ I lost my baby's heart ♪ 165 00:09:44,279 --> 00:09:50,633 ♪ I must be back again ♪ 166 00:09:50,633 --> 00:09:56,030 [Richard Rosenzweig] Hef saw her as the ultimate girl next door, 167 00:09:56,030 --> 00:10:02,776 and he found her refreshing, coed-like and a lot of fun. 168 00:10:02,776 --> 00:10:06,518 And Hefner really fell for her. 169 00:10:06,518 --> 00:10:10,566 [Hugh Hefner] From that point on, all my time in Los Angeles 170 00:10:10,566 --> 00:10:12,394 was spent with Barbi... 171 00:10:12,394 --> 00:10:15,486 both off-camera and on. 172 00:10:15,506 --> 00:10:17,529 What kind of color would you be, Barbi? 173 00:10:17,529 --> 00:10:19,793 Oh, I'd be sexy, I'd be... 174 00:10:19,793 --> 00:10:21,770 I'd have to be red, 175 00:10:21,790 --> 00:10:24,754 because it's sexy and a little bit mysterious. 176 00:10:24,754 --> 00:10:26,974 Oh, wait a minute. Burnt orange. 177 00:10:26,974 --> 00:10:28,279 Because that's your favorite color. 178 00:10:28,279 --> 00:10:29,324 That's my favorite color! 179 00:10:33,067 --> 00:10:35,504 [Hugh Hefner] She essentially became my co-host. 180 00:10:35,504 --> 00:10:37,767 I notice that Sonny and Cher 181 00:10:37,767 --> 00:10:39,834 are about ready to do a number for us. 182 00:10:39,864 --> 00:10:42,598 And maybe Barbi would like to do the introduction. 183 00:10:42,598 --> 00:10:46,558 [Hugh Hefner] And to everyone who watched the show, 184 00:10:46,558 --> 00:10:50,301 our chemistry was impossible to miss. 185 00:10:50,301 --> 00:10:52,390 [Brett Ratner] Hef's girlfriend, Barbi Benton. 186 00:10:52,390 --> 00:10:55,219 I mean, God, Barbi Benton, I was so in love with her. 187 00:10:55,219 --> 00:10:57,870 She was just a regular girl. But she had beauty. 188 00:10:57,920 --> 00:11:01,443 [Sonny Bono] Simon says, girls, arms around the boys. 189 00:11:01,443 --> 00:11:04,794 Simon says, bring your noses two inches apart. 190 00:11:04,794 --> 00:11:08,102 Simon says, bring you noses an inch apart. 191 00:11:08,102 --> 00:11:10,104 Simon says, closer. 192 00:11:10,104 --> 00:11:11,714 Simon says, closer. 193 00:11:11,714 --> 00:11:16,197 Simon says, be creative. 194 00:11:16,197 --> 00:11:19,809 Simon says, stop, Hef. 195 00:11:19,809 --> 00:11:23,465 Hef, Simon and Barbara, please say stop or you'll be... 196 00:11:23,465 --> 00:11:25,336 Simon says, stop! 197 00:11:25,336 --> 00:11:28,209 I'm out of the game. 198 00:11:32,909 --> 00:11:37,360 ♪♪ 199 00:11:37,380 --> 00:11:40,047 [Hugh Hefner] With Barbi by my side, 200 00:11:40,047 --> 00:11:42,571 I became a new man. 201 00:11:44,486 --> 00:11:46,618 [Barbi Benton] I think we should go somewhere. 202 00:11:46,618 --> 00:11:47,750 [Hugh Hefner] Where? 203 00:11:47,750 --> 00:11:51,406 Yes! What about Europe? 204 00:11:51,406 --> 00:11:53,672 -Europe? -Yeah! 205 00:11:53,702 --> 00:11:56,686 I did things with Barbi that I had never done before 206 00:11:56,696 --> 00:11:57,933 and I've never done since. 207 00:11:57,983 --> 00:12:02,294 And I spent a great deal of my time where she was. 208 00:12:02,334 --> 00:12:04,661 It was almost as if I was planning for that relationship 209 00:12:04,691 --> 00:12:06,068 before I met her. 210 00:12:06,088 --> 00:12:08,031 It was a wonderful time in my life. 211 00:12:08,031 --> 00:12:10,077 Africa! 212 00:12:10,077 --> 00:12:12,253 Where would you like to go in Africa? 213 00:12:12,253 --> 00:12:13,515 Oh, gosh. 214 00:12:13,545 --> 00:12:17,040 [Barbi Benton] I think I managed to bring him out of his shell. 215 00:12:17,040 --> 00:12:20,609 He was a hermit. He never got out of his house. 216 00:12:20,609 --> 00:12:24,265 ♪ When I loved you so ♪ 217 00:12:24,265 --> 00:12:26,484 I got him to do things. 218 00:12:26,484 --> 00:12:30,706 I'm still amazed at the things we did. 219 00:12:30,706 --> 00:12:36,886 One of the things that I loved to do with Hef was travel. 220 00:12:36,886 --> 00:12:42,457 We went to 16 different countries on one trip. 221 00:12:45,503 --> 00:12:47,462 It was romantic. 222 00:12:47,462 --> 00:12:50,682 Everything we did was fun and exciting. 223 00:12:50,682 --> 00:12:54,382 ♪♪ 224 00:13:03,870 --> 00:13:08,700 ♪ It's an ill wind ♪ 225 00:13:08,700 --> 00:13:13,473 Hef and I had a lot of romance in our lives. 226 00:13:13,533 --> 00:13:17,318 Everywhere we went, it was an adventure. 227 00:13:17,318 --> 00:13:22,236 ♪ ...love like I know it should ♪ 228 00:13:22,236 --> 00:13:26,936 ♪ And I say it's a good thing ♪ 229 00:13:26,936 --> 00:13:29,896 ♪ To love someone ♪ 230 00:13:29,896 --> 00:13:32,528 [Hugh Hefner] Barbi was the most intensely romantic relationship 231 00:13:32,568 --> 00:13:34,683 that I think I had ever been in. 232 00:13:34,683 --> 00:13:37,801 I said publicly that it was I thought the first time 233 00:13:37,841 --> 00:13:40,210 I'd really been in love. 234 00:13:40,210 --> 00:13:43,131 I was having the ultimate high school courtship 235 00:13:43,201 --> 00:13:44,693 in my early 40s. 236 00:13:44,693 --> 00:13:50,177 ♪ Ooh, ooh, yeah ♪ 237 00:13:52,353 --> 00:13:55,189 I have some news that I think a lot of you 238 00:13:55,209 --> 00:13:56,661 will be happy to hear. 239 00:13:56,661 --> 00:13:59,273 Starting with the next issue, 240 00:13:59,273 --> 00:14:02,406 it's time for me to take a step back. 241 00:14:02,406 --> 00:14:06,541 Now, I'm still going to be approving every page of the magazine, 242 00:14:06,541 --> 00:14:11,198 but this means no more 60-page memos, spec. 243 00:14:11,198 --> 00:14:13,298 [Hugh Hefner] With the magazine doing so well 244 00:14:13,398 --> 00:14:16,029 and Barbi taking up more of my time, 245 00:14:16,079 --> 00:14:17,684 I finally decided it was time 246 00:14:17,724 --> 00:14:20,163 to do something I'd always resisted... 247 00:14:20,163 --> 00:14:21,817 delegate. 248 00:14:21,817 --> 00:14:24,644 I gave Tajiri, Spectorsky and Kretchmer 249 00:14:24,694 --> 00:14:26,890 more creative control over the magazine, 250 00:14:26,940 --> 00:14:31,087 and made Arnie Executive VP of Playboy Enterprises. 251 00:14:31,087 --> 00:14:34,003 But I saved one of the most important assignments 252 00:14:34,003 --> 00:14:36,571 for Victor Lownes. 253 00:14:36,571 --> 00:14:39,182 ♪♪ 254 00:14:39,182 --> 00:14:41,358 Over the last several years, 255 00:14:41,358 --> 00:14:45,014 we'd successfully opened 15 Playboy Clubs within the U.S. 256 00:14:45,014 --> 00:14:47,669 and 3 international locations. 257 00:14:49,932 --> 00:14:52,812 But if we were going to become a worldwide phenomenon, 258 00:14:52,862 --> 00:14:55,357 there was only one place left to go. 259 00:14:55,387 --> 00:14:58,953 ♪ You ought to hear the monkey when he sings the blues ♪ 260 00:14:59,023 --> 00:15:03,863 ♪ Monkey, oh yeah, monkey, oh yeah ♪ 261 00:15:03,923 --> 00:15:06,906 London was home to the swinging '60s, 262 00:15:06,906 --> 00:15:09,732 an economic boom had brought average earnings 263 00:15:09,792 --> 00:15:12,302 almost twice as high as the cost of living. 264 00:15:15,305 --> 00:15:17,021 And on top of that, 265 00:15:17,141 --> 00:15:21,094 it had the youngest population of any city in the world. 266 00:15:21,094 --> 00:15:24,575 With 40% of residents under 25 years old, 267 00:15:24,575 --> 00:15:26,534 they were all looking to go out, 268 00:15:26,534 --> 00:15:29,493 spend their money and have fun. 269 00:15:33,933 --> 00:15:36,674 I knew Victor was the only man 270 00:15:36,674 --> 00:15:39,329 who could develop the London Playboy Club, 271 00:15:39,329 --> 00:15:41,723 so I sent him over to England 272 00:15:41,723 --> 00:15:45,052 and he wasted no time setting things in motion. 273 00:15:45,102 --> 00:15:47,663 [Victor Lownes] London was really quite a hot place. 274 00:15:47,713 --> 00:15:49,861 And it seemed like a good move 275 00:15:49,861 --> 00:15:54,083 and they decided to send me over to organize it, 276 00:15:54,083 --> 00:15:55,824 which I did. 277 00:15:55,824 --> 00:15:57,552 [Marilyn Cole] He'd never been to Britain, 278 00:15:57,612 --> 00:16:00,698 but he threw himself into London life. 279 00:16:00,698 --> 00:16:02,662 When he was researching everything, 280 00:16:02,702 --> 00:16:08,706 he was taken to clubs where there were gaming tables. 281 00:16:08,706 --> 00:16:11,231 [Hugh Hefner] Thanks to a recent ruling in London, 282 00:16:11,231 --> 00:16:16,540 Vic had license to take the club in a whole new direction. 283 00:16:16,540 --> 00:16:19,761 [Victor Lownes] Gambling had just become legalized. 284 00:16:19,761 --> 00:16:22,851 I immediately thought we ought to get into gambling 285 00:16:22,851 --> 00:16:24,722 because it seemed like a very profitable avenue. 286 00:16:24,722 --> 00:16:26,967 [Marilyn Cole] He called Hefner and said, 287 00:16:27,007 --> 00:16:29,814 "Listen, Hef, they are gambling here in Britain. 288 00:16:29,814 --> 00:16:31,065 It's legal." 289 00:16:31,105 --> 00:16:33,514 Because in America, it was only in Vegas. 290 00:16:33,514 --> 00:16:36,029 So Victor had this brilliant idea 291 00:16:36,089 --> 00:16:39,607 of opening Playboy as a casino. 292 00:16:39,607 --> 00:16:42,958 ♪♪ 293 00:16:48,485 --> 00:16:50,284 [Hugh Hefner] After months of work 294 00:16:50,354 --> 00:16:54,839 and a $2 million investment, we held our grand opening. 295 00:16:54,839 --> 00:16:58,321 1,500 guests attended the black tie affair, 296 00:16:58,321 --> 00:17:02,804 which was the most star-studded in our history. 297 00:17:02,804 --> 00:17:05,241 Sidney Poitier... 298 00:17:05,241 --> 00:17:07,591 James Garner... 299 00:17:07,591 --> 00:17:11,073 and even London royalty were there. 300 00:17:11,073 --> 00:17:14,598 The opening night guest list is fascinating to me 301 00:17:14,598 --> 00:17:17,775 because it's such a great mélange of people. 302 00:17:17,775 --> 00:17:20,909 'Cause he had the Duke of Bedford, 303 00:17:20,909 --> 00:17:25,522 Rudolph Nureyev was there, the world famous ballet dancer. 304 00:17:25,522 --> 00:17:28,786 And then of course Roman Polanski. 305 00:17:28,786 --> 00:17:30,962 Roman and Victor were very, very close friends. 306 00:17:33,835 --> 00:17:35,858 [Hugh Hefner] But no Playboy Club would be complete 307 00:17:35,898 --> 00:17:38,302 without top-notch entertainment. 308 00:17:38,342 --> 00:17:41,737 Luckily, Vic knew all the best performers, 309 00:17:41,777 --> 00:17:43,601 and we were able to treat our guests 310 00:17:43,671 --> 00:17:47,936 to a performance from one of the fastest-rising comedians in America. 311 00:17:47,936 --> 00:17:52,245 It was very sad and I didn't know what the button was for. 312 00:17:52,245 --> 00:17:54,986 And they told me that if you lose a button, 313 00:17:54,986 --> 00:17:56,597 you take a button off the inside 314 00:17:56,597 --> 00:17:58,773 and you sew it onto the outside, you got a button. 315 00:17:58,773 --> 00:18:01,689 And, uh, I had the jacket for two weeks 316 00:18:01,689 --> 00:18:03,299 and, just my luck, 317 00:18:03,299 --> 00:18:07,129 I lost from the outside of my jacket, a button hole. 318 00:18:07,129 --> 00:18:08,913 [laughter] 319 00:18:12,134 --> 00:18:14,702 [Victor Lownes] When we opened the club here, 320 00:18:14,702 --> 00:18:19,315 we were bringing over acts from America to perform. 321 00:18:19,315 --> 00:18:21,404 Woody Allen opened the club. 322 00:18:21,404 --> 00:18:25,060 He's a personal friend and he lived right next door. 323 00:18:25,060 --> 00:18:27,236 ♪♪ 324 00:18:27,236 --> 00:18:31,545 [Hugh Hefner] Vic was in his element, and just as I expected, 325 00:18:31,545 --> 00:18:34,025 he created the perfect venue 326 00:18:34,025 --> 00:18:36,550 to introduce Playboy to London society. 327 00:18:36,550 --> 00:18:39,857 ♪ I had a girl, she was my queen ♪ 328 00:18:43,034 --> 00:18:45,863 ♪ She didn't love me like I loved her ♪ 329 00:18:45,863 --> 00:18:47,429 It was an incredible party 330 00:18:47,529 --> 00:18:50,520 and the club stayed open 24 hours a day, 331 00:18:50,520 --> 00:18:53,915 so the celebration continued well after dawn. 332 00:18:53,915 --> 00:18:56,700 [Hugh Hefner] What I saw in London that summer 333 00:18:56,700 --> 00:19:00,814 was a whole revolution in social sexual values. 334 00:19:01,024 --> 00:19:03,116 The entire lifestyle from England 335 00:19:03,176 --> 00:19:06,623 was about to explode across the world. 336 00:19:06,623 --> 00:19:09,974 And I came back from that trip 337 00:19:09,974 --> 00:19:12,151 feeling that I'd seen the future. 338 00:19:12,151 --> 00:19:16,155 ♪ Somebody tell me what I've done wrong ♪ 339 00:19:18,374 --> 00:19:20,898 ♪♪ 340 00:19:23,901 --> 00:19:25,947 [Hugh Hefner] In less than a year, 341 00:19:25,947 --> 00:19:29,516 the London Playboy Club under Victor was making more money 342 00:19:29,516 --> 00:19:32,736 than any casino in Europe or Las Vegas. 343 00:19:32,736 --> 00:19:36,175 [Dick Rosenzweig] The London casino was the most 344 00:19:36,175 --> 00:19:39,482 successful casino in the world for a number of years. 345 00:19:42,181 --> 00:19:46,402 It was a huge celebrity hangout. 346 00:19:46,402 --> 00:19:51,625 When Hollywood came to London, first stop was the Playboy Club. 347 00:19:51,625 --> 00:19:55,629 It was a once in a lifetime club experience. 348 00:19:58,980 --> 00:20:02,113 [Dick Cavett] The ladies they had selected in Britain 349 00:20:02,113 --> 00:20:05,639 to be the British bunnies were spectacular. 350 00:20:05,639 --> 00:20:08,468 They were not only gorgeous, they were witty, 351 00:20:08,468 --> 00:20:11,949 they were funny, they had various regional accents 352 00:20:11,949 --> 00:20:14,822 that were pleasant and fun to hear. 353 00:20:14,822 --> 00:20:17,564 And they were just great. 354 00:20:23,918 --> 00:20:25,833 [Hugh Hefner] Of course being the head 355 00:20:25,833 --> 00:20:28,270 of the most successful club in the world 356 00:20:28,270 --> 00:20:30,316 had other perks. 357 00:20:30,316 --> 00:20:33,319 [Marilyn Cole] I first met Victor when I became a bunny girl. 358 00:20:33,319 --> 00:20:36,060 And so we were at the Playboy Club 359 00:20:36,060 --> 00:20:39,542 and a man appeared on the floor. 360 00:20:39,542 --> 00:20:43,285 We didn't know who it was, but we knew he was somebody 361 00:20:43,285 --> 00:20:47,202 just by his vitality and his looks and his voice, 362 00:20:47,202 --> 00:20:49,073 it just sounded different. 363 00:20:49,073 --> 00:20:51,032 And it turned out it was Victor Lownes. 364 00:20:51,032 --> 00:20:54,126 The boss, so to speak. 365 00:20:54,206 --> 00:20:57,687 [Hugh Hefner] Victor was constantly surrounded by beautiful women, 366 00:20:57,747 --> 00:21:01,825 but soon enough, one particular bunny stood out among the rest. 367 00:21:14,621 --> 00:21:19,408 ♪ I don't know why ♪ 368 00:21:19,408 --> 00:21:21,192 And you are? 369 00:21:21,192 --> 00:21:22,486 Marilyn Cole. 370 00:21:22,526 --> 00:21:23,835 It's my first day here. 371 00:21:23,865 --> 00:21:25,909 Mmm, I picked up on that. 372 00:21:26,958 --> 00:21:28,809 But don't worry, you'll do just fine. 373 00:21:28,809 --> 00:21:30,332 You're a real beauty. 374 00:21:30,332 --> 00:21:32,116 Some people say I'm too tall. 375 00:21:32,116 --> 00:21:34,118 Well, those people don't know what they're talking about. 376 00:21:34,118 --> 00:21:37,208 Me, on the other hand, I'm an expert. 377 00:21:37,208 --> 00:21:39,776 And trust me, you're perfect. 378 00:21:39,776 --> 00:21:41,865 Absolutely perfect. 379 00:21:41,865 --> 00:21:44,390 Thank you, Mr. Lownes. 380 00:21:46,087 --> 00:21:48,002 Please call me Victor. 381 00:21:48,002 --> 00:21:51,484 [giggles] 382 00:21:51,484 --> 00:21:56,184 I dated Marilyn because she was drop-dead gorgeous 383 00:21:56,184 --> 00:21:57,377 when I saw her, 384 00:21:57,397 --> 00:22:01,755 and she was intelligent and interesting. 385 00:22:13,419 --> 00:22:16,683 [Hugh Hefner] While Victor was falling in love in London, 386 00:22:16,683 --> 00:22:21,514 my relationship with Barbi was becoming more serious. 387 00:22:21,514 --> 00:22:24,952 And we were practically inseparable. 388 00:22:24,952 --> 00:22:27,389 What are you doing up? 389 00:22:27,389 --> 00:22:30,218 I thought you might like some breakfast. 390 00:22:30,218 --> 00:22:34,440 Oh, sweetheart, come here. 391 00:22:39,009 --> 00:22:40,750 Oh, and a flower! 392 00:22:40,750 --> 00:22:42,230 Yes, I picked that myself. 393 00:22:42,230 --> 00:22:43,743 - No, you didn't. - I did. 394 00:22:43,843 --> 00:22:46,669 I don't believe you for a second, but you're still sweet. 395 00:22:49,368 --> 00:22:52,240 Mmm, that's great. 396 00:22:53,937 --> 00:22:55,765 What's that? 397 00:23:01,510 --> 00:23:03,773 I don't know. 398 00:23:10,389 --> 00:23:13,217 ♪♪ 399 00:23:13,217 --> 00:23:15,132 [Hugh Hefner] Since Playboy's inception, 400 00:23:15,132 --> 00:23:18,135 the magazine had never faced any real competition. 401 00:23:18,135 --> 00:23:21,182 But that all changed in 1969 402 00:23:21,182 --> 00:23:23,402 when a publication called Penthouse 403 00:23:23,402 --> 00:23:25,024 burst onto the scene 404 00:23:25,104 --> 00:23:28,363 and made it its mission to take Playboy down 405 00:23:28,363 --> 00:23:31,671 ♪ Things look bad from over here ♪ 406 00:23:31,671 --> 00:23:35,762 [Carrie Pitzulo] When Penthouse came onto the scene in the late 1960s, 407 00:23:35,762 --> 00:23:38,765 it really presented a challenge to Playboy. 408 00:23:38,765 --> 00:23:42,464 It sought to be a lifestyle magazine. 409 00:23:42,464 --> 00:23:45,685 It talked about things like fashion and politics. 410 00:23:45,685 --> 00:23:49,603 And so Penthouse was taking the formula 411 00:23:49,713 --> 00:23:52,003 that Playboy had established. 412 00:23:52,103 --> 00:23:55,477 [announcer] The man who runs it is 44-year-old Robert Guccione, 413 00:23:55,477 --> 00:23:58,524 Brooklyn born but a longtime European resident. 414 00:23:58,524 --> 00:24:02,136 Penthouse jumped the Atlantic from England in 1969 415 00:24:02,136 --> 00:24:05,313 with a promotion aimed directly at Playboy. 416 00:24:05,313 --> 00:24:06,967 The Penthouse Pet of the Year 417 00:24:06,967 --> 00:24:10,492 is Guccione's version of Hefner's Playmate of the Year. 418 00:24:10,492 --> 00:24:13,669 Guccione has dreams of an empire to surpass Hefner's. 419 00:24:13,669 --> 00:24:15,410 And he's working at getting it. 420 00:24:15,410 --> 00:24:17,804 ♪ Get out of the way ♪ 421 00:24:17,804 --> 00:24:20,546 ♪ I ain't got much time ♪ 422 00:24:20,546 --> 00:24:22,635 [Hugh Hefner] But there was one thing Penthouse offered - 423 00:24:22,635 --> 00:24:25,159 that Playboy never had. 424 00:24:25,159 --> 00:24:28,118 [Patty Farmer] Penthouse was showing pubic hair. 425 00:24:30,773 --> 00:24:33,265 That had always been the line of demarcation 426 00:24:33,285 --> 00:24:38,389 that Hef and most men's magazines would not cross 427 00:24:38,389 --> 00:24:40,827 in order to avoid the risk 428 00:24:40,827 --> 00:24:43,264 of obscenity charges by the government. 429 00:24:43,264 --> 00:24:47,486 But then here came Penthouse. 430 00:24:52,882 --> 00:24:54,595 [Hugh Hefner] Only six months earlier, 431 00:24:54,635 --> 00:24:58,888 the U.S. Supreme Court made a major ruling on obscenity, 432 00:24:58,888 --> 00:25:01,521 stating that people could view whatever they wished 433 00:25:01,561 --> 00:25:03,893 in the privacy of their homes, 434 00:25:03,893 --> 00:25:07,070 effectively loosening obscenity standards in America. 435 00:25:09,986 --> 00:25:13,433 By the early '70s, you had porn chic magazines 436 00:25:13,473 --> 00:25:17,559 that were, uh, a lot more explicit than Playboy ever was. 437 00:25:19,341 --> 00:25:21,476 And, of course, you had hardcore pornography films 438 00:25:21,476 --> 00:25:24,131 running in the neighborhood theaters. 439 00:25:24,131 --> 00:25:25,959 We've come a long ways, baby. 440 00:25:25,959 --> 00:25:28,548 [Hugh Hefner] The new laws gave readers access 441 00:25:28,588 --> 00:25:33,096 to a whole new world of explicit photos. 442 00:25:33,096 --> 00:25:36,099 And Penthouse took full advantage. 443 00:25:42,366 --> 00:25:45,326 [Hugh Hefner] The government came after me with guns blazing for Mansfield, 444 00:25:45,326 --> 00:25:47,477 but Penthouse shows bush, and what? Nothing. 445 00:25:47,527 --> 00:25:48,876 [Arthur Kretchmer] Times have changed, Hef. 446 00:25:48,896 --> 00:25:50,586 I wouldn't exactly call it "showing bush." 447 00:25:50,616 --> 00:25:52,028 It's just a glimpse of her pubic hair. 448 00:25:52,028 --> 00:25:53,256 You know what I mean, Kretch. 449 00:25:53,316 --> 00:25:56,032 You can't find a copy anywhere. 450 00:25:58,165 --> 00:25:59,862 Is that true? 451 00:25:59,862 --> 00:26:01,255 It's completely sold out. 452 00:26:01,255 --> 00:26:04,345 The entire print run was gone within the week. 453 00:26:04,345 --> 00:26:08,610 Hef, a reporter from Time just called. 454 00:26:08,610 --> 00:26:10,067 And? 455 00:26:10,097 --> 00:26:11,504 They wanted to get your reaction. 456 00:26:11,554 --> 00:26:12,943 To what? 457 00:26:13,033 --> 00:26:14,181 To this. 458 00:26:19,490 --> 00:26:21,405 [David Granger] You know, it's completely natural 459 00:26:21,405 --> 00:26:27,194 for the established brand to be threatened by outsiders 460 00:26:27,194 --> 00:26:30,110 that are willing to be much more extreme. 461 00:26:30,110 --> 00:26:33,330 Just like Esquire was threatened by Playboy, 462 00:26:33,330 --> 00:26:36,203 I'm sure Playboy had to look 463 00:26:36,203 --> 00:26:40,120 and decide whether or not it was gonna go as far as Penthouse, 464 00:26:40,120 --> 00:26:43,906 or whether it was good enough to sort of stay the course. 465 00:26:43,906 --> 00:26:47,257 [Hugh Hefner] Even with the recent court rulings, 466 00:26:47,257 --> 00:26:49,390 I still believed that our playmates 467 00:26:49,390 --> 00:26:52,872 didn't need to show everything to be sexy. 468 00:26:52,872 --> 00:26:58,094 But Penthouse, riding the wave of relaxed standards, 469 00:26:58,094 --> 00:27:02,316 quickly began gaining ground on Playboy. 470 00:27:02,316 --> 00:27:06,407 They doubled their circulation from 235,000 471 00:27:06,407 --> 00:27:10,454 to over half a million in just one year. 472 00:27:10,454 --> 00:27:13,066 ♪♪ 473 00:27:17,113 --> 00:27:20,943 ♪ Yellow diamond in the sky ♪ 474 00:27:20,943 --> 00:27:23,467 This was really difficult for Hefner 475 00:27:23,467 --> 00:27:26,601 because he had spent his life... 476 00:27:26,601 --> 00:27:32,302 his crusade was mainstreaming middle class sexuality, 477 00:27:32,302 --> 00:27:37,133 and so to remove Playboy from that status 478 00:27:37,133 --> 00:27:41,660 would have challenged everything he had worked so hard for. 479 00:27:41,660 --> 00:27:44,837 ♪ Sometimes it seems so heavy ♪ 480 00:27:44,837 --> 00:27:48,754 [Hugh Hefner] Penthouse had become too big to ignore. 481 00:27:48,754 --> 00:27:53,715 Playboy had started a sexual revolution, 482 00:27:53,715 --> 00:27:57,327 but now we were being left behind. 483 00:27:57,327 --> 00:28:00,461 [Arthur Kretchmer] Although it is hard to conceive now, 484 00:28:00,461 --> 00:28:03,420 the idea of the playmate showing pubic hair 485 00:28:03,420 --> 00:28:07,686 was a hard hurdle to overcome. 486 00:28:07,686 --> 00:28:12,212 But the world recognized that Penthouse was pushing Playboy, 487 00:28:12,212 --> 00:28:15,084 so he went there. 488 00:28:15,084 --> 00:28:16,999 ♪ Yeah yeah yeah ♪ 489 00:28:21,395 --> 00:28:25,965 ♪♪ 490 00:28:25,965 --> 00:28:29,055 [Hugh Hefner] Nine months after Penthouse changed the game, 491 00:28:29,055 --> 00:28:32,493 a new, more revealing Playboy hit the shelves. 492 00:28:32,493 --> 00:28:35,931 In the first issue of 1971, 493 00:28:35,931 --> 00:28:39,089 Miss January, Liv Lindeland, 494 00:28:39,139 --> 00:28:44,505 showed more than any playmate had before. 495 00:28:44,505 --> 00:28:47,464 And our readers approved... 496 00:28:47,464 --> 00:28:51,730 pushing circulation to over six million issues per month. 497 00:28:54,471 --> 00:28:57,431 ♪♪ 498 00:28:59,259 --> 00:29:01,217 But competition from Penthouse 499 00:29:01,217 --> 00:29:04,481 wasn't the only opposition I faced that year. 500 00:29:04,481 --> 00:29:07,382 [newscaster] The battle cry of the women's liberation movement 501 00:29:07,422 --> 00:29:09,826 rings out down New York's Fifth Avenue 502 00:29:09,886 --> 00:29:12,533 as more than 10,000 militant feminists 503 00:29:12,533 --> 00:29:14,885 stage a one-day strike for equal rights. 504 00:29:14,905 --> 00:29:20,149 ♪ Just flew in, yeah ♪ 505 00:29:20,149 --> 00:29:22,935 [Carrie Pitzulo] When the women's movement really comes onto the scene 506 00:29:22,935 --> 00:29:25,764 in the late '60's and early 1970s, 507 00:29:25,764 --> 00:29:28,027 Playboy was a primary target. 508 00:29:28,027 --> 00:29:32,031 Because feminists argued that the center fold images 509 00:29:32,031 --> 00:29:35,338 were degrading to women and objectifying. 510 00:29:35,338 --> 00:29:40,169 And so, they really criticized Hugh Hefner 511 00:29:40,169 --> 00:29:45,044 as a purveyor of patriarchy and sexism 512 00:29:45,044 --> 00:29:46,610 and the degradation of women. 513 00:29:46,610 --> 00:29:49,048 ♪ Your heart's gonna melt ya ♪ 514 00:29:49,048 --> 00:29:51,267 [Hugh Hefner] Now, there had always been groups of women 515 00:29:51,267 --> 00:29:53,400 who disliked Playboy. 516 00:29:53,400 --> 00:29:55,837 But back in the early days of the magazine, 517 00:29:55,837 --> 00:29:59,101 they were mostly conservative, religious types. 518 00:29:59,101 --> 00:30:00,842 I knew this was different. 519 00:30:00,842 --> 00:30:02,626 Join us now! 520 00:30:02,626 --> 00:30:05,716 Sisterhood is powerful, join us now! 521 00:30:08,415 --> 00:30:12,767 [Hugh Hefner] The 1960s had given rise to a second wave of feminism. 522 00:30:12,767 --> 00:30:16,684 While their predecessors had fought for things 523 00:30:16,684 --> 00:30:20,949 like the right to vote, 524 00:30:20,949 --> 00:30:24,257 these women were fighting for access to birth control, 525 00:30:24,257 --> 00:30:28,000 abortion and equal rights. 526 00:30:28,000 --> 00:30:30,437 It's equal rights to have a job, to have respect, 527 00:30:30,437 --> 00:30:32,134 to not be viewed as a piece of meat. 528 00:30:32,134 --> 00:30:34,223 We just want what men have had all these years 529 00:30:34,223 --> 00:30:38,793 ♪ Who knows where the time goes ♪ 530 00:30:38,793 --> 00:30:41,752 [Hugh Hefner] Led by women including Betty Friedan... 531 00:30:41,752 --> 00:30:45,138 This will continue as a political coalition 532 00:30:45,198 --> 00:30:47,030 to achieve the unfinished revolution, 533 00:30:47,070 --> 00:30:49,978 to win the unfinished revolution of women's equality. 534 00:30:49,978 --> 00:30:51,366 [Hugh Hefner] ...Bella Abzug... 535 00:30:51,406 --> 00:30:55,092 We proclaim that we talk about free abortion on demand, 536 00:30:55,142 --> 00:30:57,817 we need to have it now! 537 00:30:57,857 --> 00:30:58,898 [Hugh Hefner] ...and Gloria Steinem. 538 00:30:58,938 --> 00:31:02,380 Now, thanks to the spirit of equality in the air 539 00:31:02,420 --> 00:31:05,818 and to the work of many of my more foresighted sisters, 540 00:31:05,858 --> 00:31:08,736 I no longer accept society's judgment 541 00:31:08,736 --> 00:31:11,608 that my group is second class. 542 00:31:11,608 --> 00:31:15,134 [Hugh Hefner] Steinem had been a harsh critic of Playboy for many years. 543 00:31:18,093 --> 00:31:21,836 In 1963, she even went undercover as a bunny 544 00:31:21,836 --> 00:31:23,794 in our New York club... 545 00:31:23,794 --> 00:31:26,188 giving herself a fake name... 546 00:31:26,188 --> 00:31:29,409 and ultimately writing an article about her experience 547 00:31:29,409 --> 00:31:31,498 for Show magazine. 548 00:31:34,936 --> 00:31:38,157 [Gloria Steinem]I exposed the working conditions at the Playboy Club, 549 00:31:38,157 --> 00:31:40,420 which were so horrendous. 550 00:31:40,420 --> 00:31:43,989 If you can only get a job, you know, in three-inch heels, 551 00:31:43,989 --> 00:31:46,948 falling out of your costume serving food, 552 00:31:46,948 --> 00:31:48,645 you know, it's not... 553 00:31:48,645 --> 00:31:50,560 I mean, men don't have to fall out of their costumes 554 00:31:50,560 --> 00:31:52,475 to serve food. 555 00:31:52,475 --> 00:31:55,914 [Hugh Hefner] Her article came out in May of 1963. 556 00:31:55,914 --> 00:32:00,788 Needless to say, I didn't agree with her evaluation. 557 00:32:00,788 --> 00:32:05,532 She characterized the experience as extremely degrading. 558 00:32:05,532 --> 00:32:07,751 As extremely objectifying. 559 00:32:07,751 --> 00:32:11,277 That instead of being an exciting, adventurous, 560 00:32:11,277 --> 00:32:15,324 well-paying job for young women in cities like New York, 561 00:32:15,324 --> 00:32:20,590 she said that this was actually intense labor, exploitation, 562 00:32:20,590 --> 00:32:23,463 and a really sexist place 563 00:32:23,463 --> 00:32:27,495 that was just using women further for the benefit of men. 564 00:32:36,955 --> 00:32:40,436 [Hugh Hefner] I hadn't paid much attention to the article at the time, 565 00:32:40,436 --> 00:32:43,787 but now the feminist movement had made Playboy 566 00:32:43,787 --> 00:32:47,704 one of its main targets, and I knew I had to respond. 567 00:32:50,272 --> 00:32:52,496 I truly believed Playboy and the feminists 568 00:32:52,546 --> 00:32:54,455 were on the same side, 569 00:32:54,525 --> 00:32:57,453 and I felt the best way to explain myself 570 00:32:57,453 --> 00:33:00,195 was to speak with Steinem face to face. 571 00:33:00,195 --> 00:33:03,285 So what men do you admire? And why? 572 00:33:03,285 --> 00:33:06,462 Well, I've always admired Jack and Robert Kennedy. 573 00:33:06,462 --> 00:33:09,509 How about women? What women do you admire? 574 00:33:09,509 --> 00:33:11,206 Margaret Mead, very much. 575 00:33:11,206 --> 00:33:15,994 Uh, uh, uh... 576 00:33:15,994 --> 00:33:19,127 I can't remember her name off the top of my head, 577 00:33:19,127 --> 00:33:21,390 but the head of SIECUS. 578 00:33:21,390 --> 00:33:23,349 Mary Calderone. 579 00:33:23,349 --> 00:33:27,092 Mary Calderone, yes. Very much so. 580 00:33:27,092 --> 00:33:29,833 [Hugh Hefner] The interview got off to a rough start 581 00:33:29,833 --> 00:33:32,232 and it only went downhill from there. 582 00:33:32,312 --> 00:33:36,710 What I don't understand is why feminists don't appreciate us, 583 00:33:36,710 --> 00:33:39,365 appreciate the Playboy philosophy. 584 00:33:39,365 --> 00:33:42,716 I never picked them out as special enemies. 585 00:33:42,716 --> 00:33:45,153 They chose me first. 586 00:33:45,153 --> 00:33:48,504 But don't you understand that you have made women objects? 587 00:33:48,504 --> 00:33:51,638 It's as if we're put on a meat hook. 588 00:33:51,638 --> 00:33:54,989 And, according to Playboy philosophy, 589 00:33:54,989 --> 00:33:57,296 women are useless with age. 590 00:33:57,296 --> 00:34:00,777 Now, wait a second, now, I'm all for women's right to vote, 591 00:34:00,777 --> 00:34:03,432 to own property, all of that. 592 00:34:03,432 --> 00:34:09,482 What I'm saying is that I think women can be attractive to men. 593 00:34:09,482 --> 00:34:12,398 And I think men should be attractive to women, 594 00:34:12,398 --> 00:34:15,053 but I wouldn't rest their entire identity on it. 595 00:34:20,543 --> 00:34:22,843 Let's take a different tact. 596 00:34:22,843 --> 00:34:26,542 If you had one thing to say to the women readers of McCall's, 597 00:34:26,542 --> 00:34:27,891 what would it be? 598 00:34:27,891 --> 00:34:29,937 Buy Playboy. 599 00:34:29,937 --> 00:34:32,287 That's your whole message? 600 00:34:32,287 --> 00:34:33,952 That's it. 601 00:34:34,012 --> 00:34:36,770 All right, thank you very much, Gloria. 602 00:34:36,770 --> 00:34:39,425 Now, if you'll excuse me. 603 00:34:45,648 --> 00:34:48,260 [Hugh Hefner] Steinem had recorded our discussion 604 00:34:48,260 --> 00:34:52,264 for the October issue of McCall's magazine. 605 00:34:52,264 --> 00:34:55,354 And when the issue hit newsstands, 606 00:34:55,354 --> 00:34:57,617 it was clear that I hadn't made my point 607 00:34:57,617 --> 00:34:59,706 as effectively as I thought. 608 00:34:59,706 --> 00:35:03,188 [Arthur Kretchmer] The women's movement attacking the magazine 609 00:35:03,188 --> 00:35:05,277 certainly caught him up short. 610 00:35:05,277 --> 00:35:08,367 He thought he was doing a great job for women. 611 00:35:08,367 --> 00:35:11,065 Saying that good girls like sex, 612 00:35:11,065 --> 00:35:14,590 saying that women should have charge of their own sex lives. 613 00:35:14,590 --> 00:35:20,335 Being in favor of abortion, placing women in jobs. 614 00:35:22,903 --> 00:35:25,079 [Cooper Hefner] My dad was carving out a road 615 00:35:25,079 --> 00:35:28,517 for men and women to say we like sex. 616 00:35:28,517 --> 00:35:31,433 And he was doing it from the male point of view. 617 00:35:31,433 --> 00:35:33,566 Gloria Steinem was saying, 618 00:35:33,566 --> 00:35:36,308 there really aren't a whole lot of opportunities out there 619 00:35:36,308 --> 00:35:38,440 that allow women to pursue a career 620 00:35:38,440 --> 00:35:41,704 that doesn't involve objectifying one's self. 621 00:35:41,704 --> 00:35:45,230 And that point was fair to make. Because it's true. 622 00:35:45,230 --> 00:35:49,625 [Hugh Hefner] While I had tried to smooth over Playboy's relationship 623 00:35:49,625 --> 00:35:51,714 with the movement, 624 00:35:51,714 --> 00:35:55,892 it seemed I had just made the situation worse. 625 00:35:55,892 --> 00:36:00,375 But I was determined to prove that Playboy was not sexist, 626 00:36:00,375 --> 00:36:03,770 so I decided to try again. 627 00:36:03,770 --> 00:36:09,079 And this time, I wanted to do it in prime time. 628 00:36:09,079 --> 00:36:11,430 ♪♪ 629 00:36:11,430 --> 00:36:14,084 [announcer] The Dick Cavett Show! 630 00:36:14,084 --> 00:36:17,610 With Hugh Hefner, Jefferson Airplane... 631 00:36:17,610 --> 00:36:19,568 [Hugh Hefner] At that time, 632 00:36:19,568 --> 00:36:22,528 The Dick Cavett Show had been on the air for about two years. 633 00:36:22,528 --> 00:36:24,280 They had a huge audience 634 00:36:24,350 --> 00:36:26,619 and Cavett regularly brought on guests 635 00:36:26,619 --> 00:36:28,055 who had something to say. 636 00:36:28,055 --> 00:36:30,289 My next guest has created an empire. 637 00:36:30,389 --> 00:36:32,670 In fact, The London Times said they always refer to Hefner 638 00:36:32,720 --> 00:36:34,540 as on of the great empire builders 639 00:36:34,540 --> 00:36:35,874 and they said that he is as well known a symbol 640 00:36:35,904 --> 00:36:37,799 of American life as Coca-Cola. 641 00:36:37,859 --> 00:36:40,894 Will you welcome Mr. Hugh Hefner. 642 00:36:40,894 --> 00:36:42,765 [music and applause] 643 00:36:45,072 --> 00:36:47,161 [Hugh Hefner] So when he asked me to come on his show 644 00:36:47,161 --> 00:36:51,383 with two prominent feminists, I didn't hesitate for a second. 645 00:36:59,086 --> 00:37:00,609 It looks like a show 646 00:37:00,609 --> 00:37:04,047 that was probably contrived for controversy. 647 00:37:04,047 --> 00:37:07,660 Will you welcome Susan Brownmiller and Sally Kempton. 648 00:37:07,660 --> 00:37:11,185 And the show went on from there. 649 00:37:11,185 --> 00:37:12,712 [Susan Brownmiller] They oppress us as women. 650 00:37:12,752 --> 00:37:16,517 They benefit from oppressing women, they really do. 651 00:37:16,567 --> 00:37:20,586 Hefner has built an empire based on oppressing women. 652 00:37:20,586 --> 00:37:22,849 [applause] 653 00:37:25,286 --> 00:37:27,549 Have you had this reaction before tonight? 654 00:37:27,549 --> 00:37:29,769 - Yes. Can I respond just a little bit? - All right. 655 00:37:29,769 --> 00:37:33,546 I think that women, over generations and centuries, 656 00:37:33,596 --> 00:37:34,936 have indeed been oppressed. 657 00:37:34,976 --> 00:37:36,206 I think there's no question about it. 658 00:37:36,236 --> 00:37:38,161 I think there are still many areas in society 659 00:37:38,191 --> 00:37:40,477 in which they do not have equal job opportunity. 660 00:37:40,517 --> 00:37:42,235 But I take issue and separate 661 00:37:42,275 --> 00:37:45,175 in this one rather fundamental area. 662 00:37:45,175 --> 00:37:47,684 I think whether you are a male or female 663 00:37:47,774 --> 00:37:51,007 is the beginning of who you are as a human being. 664 00:37:51,007 --> 00:37:53,058 I think that it's important 665 00:37:53,098 --> 00:37:55,969 and I think that it is important emotionally 666 00:37:55,969 --> 00:37:56,974 as well as physically. 667 00:37:57,014 --> 00:37:58,117 I think there are differences 668 00:37:58,127 --> 00:38:00,016 and I think there should continue to be differences. 669 00:38:00,016 --> 00:38:01,540 -Would you like to respond, Susan? -I certainly would. 670 00:38:01,540 --> 00:38:01,544 -Would you like to respond, Susan? -I certainly would. The role that you have selected for women is degrading to women 671 00:38:01,544 --> 00:38:04,896 The role that you have selected for women is degrading to women 672 00:38:04,936 --> 00:38:08,434 because you choose to see women as sex objects, not as full human beings. 673 00:38:08,504 --> 00:38:10,579 -Well, it obviously isn't degrading... - Hold on now. The day that... 674 00:38:10,602 --> 00:38:11,870 It obviously isn't degrading to a lot of women. 675 00:38:11,870 --> 00:38:13,482 I want to say... I haven't finished. 676 00:38:13,532 --> 00:38:16,317 The day that you are willing to come out here with a cottontail 677 00:38:16,357 --> 00:38:17,789 attached to your rear end... 678 00:38:17,789 --> 00:38:19,312 [applause] 679 00:38:26,600 --> 00:38:27,995 You make them look like animals, yes. 680 00:38:28,025 --> 00:38:29,345 Women aren't bunnies. 681 00:38:29,385 --> 00:38:31,562 They're not rabbits, they're human beings. 682 00:38:31,562 --> 00:38:32,900 [applause] 683 00:38:32,990 --> 00:38:36,175 We have to pause. We'll be back in a moment. 684 00:38:38,122 --> 00:38:41,212 I don't know if Hefner expected quite as much assault 685 00:38:41,212 --> 00:38:44,041 as he was in for when he came on. 686 00:38:44,041 --> 00:38:45,608 But it made for lively television. 687 00:38:45,608 --> 00:38:47,436 I loved it. 688 00:38:47,436 --> 00:38:53,007 ♪ If I could show you, Robin, girl, you'd know... ♪ 689 00:38:53,007 --> 00:38:54,878 [Hugh Hefner] I was starting to realize 690 00:38:54,878 --> 00:38:57,054 this was a conflict I wasn't going to win. 691 00:38:57,054 --> 00:38:58,647 Hugh Hefner is my enemy. 692 00:39:02,190 --> 00:39:06,368 [Christie Hefner] I do think Hef was surprised at the harsh critique 693 00:39:06,368 --> 00:39:08,631 in the feminist movement of Playboy. 694 00:39:08,631 --> 00:39:11,286 He felt, quite justifiably, 695 00:39:11,286 --> 00:39:13,897 that he'd been an ally in a lot of political battles. 696 00:39:15,986 --> 00:39:20,208 But I think he didn't understand that there was an element 697 00:39:20,208 --> 00:39:24,864 of the feminist movement grappling with sexual imagery, 698 00:39:24,864 --> 00:39:27,911 and that part of the women's movement 699 00:39:27,911 --> 00:39:30,783 was not gonna be happy with Playboy. 700 00:39:30,783 --> 00:39:33,699 ♪ If I could show you, Robin ♪ 701 00:39:33,699 --> 00:39:36,702 [Hugh Hefner] As frustrated as I was with these attacks, 702 00:39:36,702 --> 00:39:39,401 I'd soon have to turn my attention 703 00:39:39,401 --> 00:39:42,143 to a battle I could fight... 704 00:39:42,143 --> 00:39:47,235 as Penthouse was about to push the envelope again. 705 00:39:47,755 --> 00:39:52,368 Forcing us to question how far Playboy was willing to go. 706 00:39:52,368 --> 00:39:55,763 ♪ I was weak, I thought that it would always last ♪ 707 00:39:57,960 --> 00:40:01,813 [woman] ♪ Every little movement♪ 708 00:40:01,903 --> 00:40:05,947 ♪ Every motion of your hips♪ 709 00:40:05,947 --> 00:40:09,515 ♪ I feel the compulsion♪ 710 00:40:09,515 --> 00:40:14,782 ♪ To pull you to my sweet lips♪ 711 00:40:14,782 --> 00:40:18,960 ♪ Is it a black magic spell♪ 712 00:40:18,960 --> 00:40:22,050 ♪ You put me under?♪ 713 00:40:22,050 --> 00:40:25,401 ♪ This miracle moment♪ 714 00:40:25,401 --> 00:40:29,884 ♪ Never let it end♪ 715 00:40:29,884 --> 00:40:34,105 ♪ Every little movement♪ 716 00:40:34,105 --> 00:40:37,805 ♪ Is beyond improvement♪ 717 00:40:37,805 --> 00:40:40,938 ♪ You are the magician♪ 718 00:40:40,938 --> 00:40:45,900 ♪ I've been wishing for forever♪ 719 00:40:45,900 --> 00:40:50,034 ♪ Every little movement♪ 720 00:40:50,034 --> 00:40:53,342 ♪ Every little movement♪♪ 56684

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