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♪♪
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[Hugh Hefner]
The year was 1968
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00:00:12,360 --> 00:00:17,104
and America was still reeling from three
major assassinations
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00:00:17,104 --> 00:00:20,368
and an ongoing war in Vietnam.
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00:00:20,368 --> 00:00:22,214
♪ I just sit here every day ♪
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00:00:22,264 --> 00:00:24,589
♪ Wondering what you
have to say ♪
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00:00:24,589 --> 00:00:27,679
But Playboy was keeping up
with the tumultuous times...
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00:00:27,679 --> 00:00:30,138
running articles about
politics...
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00:00:30,168 --> 00:00:31,259
race...
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00:00:31,309 --> 00:00:33,816
and social justice.
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00:00:33,816 --> 00:00:36,514
Soon the magazine was earning
a reputation
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00:00:36,514 --> 00:00:39,388
as the voice of the young,
progressive movement
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00:00:39,438 --> 00:00:41,128
that was sweeping the country.
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00:00:45,697 --> 00:00:49,919
[Jason Buhrmester] Hef did a great job
of evolving the magazine
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00:00:49,919 --> 00:00:53,618
from the '50s suit,
dinner jacket,
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00:00:53,618 --> 00:00:55,960
cocktail version of Playboy
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00:00:56,000 --> 00:01:00,147
to the '60s Summer of Love
version of Playboy.
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00:01:00,147 --> 00:01:04,406
He was always ready
to adapt the magazine
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00:01:04,446 --> 00:01:06,936
to what was going on in culture.
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00:01:06,936 --> 00:01:10,679
Most of the time
he was already very far ahead
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00:01:10,679 --> 00:01:11,941
of where the culture was going.
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[Hugh Hefner]
As we evolved...
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readership continued to boom.
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00:01:18,730 --> 00:01:21,637
And by the end of the 1960s,
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00:01:21,717 --> 00:01:25,746
one in four college men
subscribed to Playboy.
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00:01:28,262 --> 00:01:30,786
But just because the magazine
had matured
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00:01:30,786 --> 00:01:33,615
didn't mean we took ourselves
too seriously.
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My new TV show,
Playboy After Dark,
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showed that,
at the end of the day,
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we were still about having fun.
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♪♪
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[announcer] Playpen After Dark!
with your host...
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[Hugh Hefner] In its first year,
the show was popular enough
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00:01:53,268 --> 00:01:55,550
to be spoofed
by Johnny Carson.
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00:01:55,550 --> 00:01:57,332
[Johnny Carson]
Each week I'm here on the show
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00:01:57,382 --> 00:02:01,031
to kinda break down
ancient sex beliefs, you know,
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00:02:01,101 --> 00:02:06,300
combat puritan morality and get
my hands on some good stuff.
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00:02:10,565 --> 00:02:14,264
[Hugh Hefner] Between filming Playboy
After Dark in L.A.
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00:02:14,264 --> 00:02:15,823
and traveling around the world
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00:02:15,853 --> 00:02:19,704
to meet with Playboy Club
managers and magazine editors,
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00:02:19,704 --> 00:02:21,410
I was always in the air
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00:02:21,470 --> 00:02:25,319
and barely spending any time
in my Chicago home.
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00:02:25,319 --> 00:02:29,236
So I decided it was time
to bring the Playboy mansion...
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to the skies.
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[woman]
♪ Every little movement♪
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00:02:38,636 --> 00:02:42,597
♪ Every little thing
you do♪
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00:02:42,597 --> 00:02:45,817
♪ Is it sleight of hand♪
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00:02:45,817 --> 00:02:50,735
♪ That commands my heart
to love you?♪
49
00:02:50,735 --> 00:02:54,783
♪ Every little movement♪
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00:02:54,783 --> 00:02:58,221
♪ Every
little movement♪♪
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00:03:08,318 --> 00:03:10,973
[Hugh Hefner]
In the spring of 1968,
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00:03:10,973 --> 00:03:15,107
I tasked my executive
assistant, Dick Rosenzweig,
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00:03:15,107 --> 00:03:17,893
with an ambitious project.
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00:03:17,893 --> 00:03:20,722
[Dick Rosenzweig]
Hef came to me one day
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00:03:20,722 --> 00:03:24,421
and he said he needed
a private aircraft.
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00:03:24,421 --> 00:03:26,989
And he wanted
a very special one.
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00:03:29,557 --> 00:03:32,864
He said the plane
should be painted black...
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00:03:32,864 --> 00:03:35,650
because there is no other
black plane out there,
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00:03:35,650 --> 00:03:37,129
and we'll put a white bunny
on the tail.
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00:03:47,923 --> 00:03:49,838
I love it.
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00:03:52,971 --> 00:03:57,324
♪ I got a song
that ain't got no melody ♪
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00:03:57,324 --> 00:04:00,588
[Hugh Hefner] It was a status symbol
just to fly private,
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00:04:00,588 --> 00:04:02,981
but I wanted to take it
a step further,
64
00:04:02,981 --> 00:04:05,332
so I took a commercial
airliner,
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00:04:05,332 --> 00:04:07,116
gutted it,
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00:04:07,116 --> 00:04:11,120
and retrofitted it in a style
that was pure Playboy.
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00:04:11,120 --> 00:04:13,035
♪ Will it go 'round
in circles? ♪
68
00:04:15,907 --> 00:04:19,041
♪ Will it fly high
like a bird up in the sky? ♪
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00:04:19,041 --> 00:04:21,348
[Hugh Hefner] Before long my jet
became known
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00:04:21,348 --> 00:04:24,220
as the Big Bunny.
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00:04:24,220 --> 00:04:28,137
If Hugh Hefner can afford a
personalized airplane like this,
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00:04:28,137 --> 00:04:31,880
his money must multiply
like bunnies.
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00:04:31,880 --> 00:04:36,450
♪ I got a story that
ain't got no moral ♪
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00:04:36,450 --> 00:04:40,802
[Hugh Hefner] That plane cost five and
a half million dollars...
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00:04:40,802 --> 00:04:46,242
over 38 million dollars today, and it
was worth every penny.
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00:04:46,242 --> 00:04:48,418
We have a series of buttons here
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00:04:48,418 --> 00:04:51,421
that can control
the polarized windows.
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00:04:51,421 --> 00:04:55,295
It can go all the way from light
to grey to total blackness.
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00:04:55,295 --> 00:04:58,689
It can seat 38,
sleep 16.
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00:04:58,689 --> 00:05:01,737
And has additional gas facility
81
00:05:01,767 --> 00:05:04,129
so that it can go anyplace
in the world.
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00:05:04,129 --> 00:05:06,436
[Hugh Hefner] The Big Bunny had
a luxury bedroom,
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00:05:06,436 --> 00:05:09,526
shower,
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00:05:09,526 --> 00:05:11,884
a TV and movie theater,
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00:05:11,944 --> 00:05:14,531
and of course a dance floor.
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00:05:14,531 --> 00:05:17,055
♪♪
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♪♪
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[announcer] Constantly surrounded
by gorgeous girls
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00:05:29,968 --> 00:05:31,513
and beautiful belongings,
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00:05:31,553 --> 00:05:34,246
Hefner's world may seem enviable
to some.
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00:05:34,246 --> 00:05:37,554
At 44 he's unquestionably
king rabbit
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00:05:37,554 --> 00:05:42,864
and certainly he takes every
opportunity to enjoy his dough.
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00:05:42,864 --> 00:05:46,302
The Big Bunny,
it was an experience.
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00:05:46,302 --> 00:05:50,001
It was like a house with wings.
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00:05:50,001 --> 00:05:54,354
I remember the first time
our crew flew with Hef.
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00:05:54,354 --> 00:05:58,183
He saw our luggage and he didn't
like the way it looked.
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00:05:58,183 --> 00:06:01,752
So he went and bought everybody
luggage.
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00:06:01,752 --> 00:06:05,626
"If you're gonna fly with me,
you're gonna have good luggage."
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00:06:05,626 --> 00:06:08,503
[Hugh Hefner] My every need was
taken care of...
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00:06:08,543 --> 00:06:10,935
by our jet bunnies.
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00:06:10,935 --> 00:06:15,546
Jet bunnies did not wear
the traditional bunny outfit.
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00:06:15,596 --> 00:06:19,637
They wore black mini dresses,
scarves and boots,
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00:06:19,687 --> 00:06:22,466
very much modeled after
the Bond girls
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00:06:22,506 --> 00:06:25,297
that were so popular
at the time.
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00:06:27,648 --> 00:06:30,868
[Hugh Hefner] The Big Bunny became
a media sensation.
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00:06:30,868 --> 00:06:33,480
It is the only way to fly.
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00:06:33,480 --> 00:06:34,742
[Don Rickles]
Really?!
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00:06:34,742 --> 00:06:38,528
Who cares?
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00:06:38,528 --> 00:06:41,401
These are all people who work
at the A&P.
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00:06:43,548 --> 00:06:47,102
[Hugh Hefner] But I had no idea that the
next time I flew to L.A.
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00:06:47,102 --> 00:06:50,410
my life would change forever.
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[man]
It's in five minutes.
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00:06:54,845 --> 00:06:56,522
Thanks for coming
to the set.
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00:06:56,582 --> 00:06:58,737
-What do you think?
-I like it.
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00:06:58,807 --> 00:07:02,117
I'm not so sure about
the furniture in front.
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00:07:02,117 --> 00:07:03,655
We've got an orange sofa
down in the back there,
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00:07:03,685 --> 00:07:04,806
I know you love that color.
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00:07:04,846 --> 00:07:07,296
Okay, great.
119
00:07:07,296 --> 00:07:09,559
And I think we should use
the red carpet in the back.
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00:07:09,559 --> 00:07:12,562
[Hugh Hefner] Every week on
Playboy After Dark,
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00:07:12,562 --> 00:07:14,050
we packed the sound stage
122
00:07:14,090 --> 00:07:17,001
with great-looking models
and extras.
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00:07:17,001 --> 00:07:20,178
Well, if you're happy, let me
take you through to make-up.
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00:07:20,178 --> 00:07:26,620
One day, one of them captured
my full attention.
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00:07:26,620 --> 00:07:28,295
[Hugh Hefner]
I bought the plane.
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00:07:28,325 --> 00:07:30,786
I'd already committed to doing
Playboy After Dark.
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00:07:30,836 --> 00:07:35,027
I was preparing to live a new
adventure and a new experience
128
00:07:35,057 --> 00:07:38,240
in a new time frame,
or a new chapter in my life.
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00:07:38,240 --> 00:07:41,286
And there she was.
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00:07:41,286 --> 00:07:44,551
[Hugh Hefner] That wholesome beauty
was Barbara Klein,
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00:07:44,551 --> 00:07:48,772
who would soon come to be known as
Barbi Benton.
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00:07:48,772 --> 00:07:52,560
[Barbi Benton] I met Hef on the set of
Playboy After Dark,
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00:07:52,620 --> 00:07:56,519
and he asked me if I would, uh,
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00:07:56,519 --> 00:07:58,956
like to go out with him
that night.
135
00:07:58,956 --> 00:08:01,872
How about we go out for
a drink after this?
136
00:08:01,872 --> 00:08:03,276
You and me?
137
00:08:03,306 --> 00:08:07,617
And I said, "I don't know.
138
00:08:07,617 --> 00:08:10,751
I've never been out with anybody
over 24."
139
00:08:10,751 --> 00:08:15,233
And he said, "Neither have I."
140
00:08:15,233 --> 00:08:19,368
♪ Ba da ba ba ba ba ♪
141
00:08:19,368 --> 00:08:21,892
♪ Ba ba ba ba ba ♪
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00:08:21,892 --> 00:08:25,330
♪ Baa, la la ba ba ba ♪
143
00:08:25,330 --> 00:08:29,073
♪ I remember Sunday morning ♪
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00:08:29,073 --> 00:08:32,947
[Hugh Hefner] Barbi had been attending
UCLA to become a veterinarian,
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00:08:32,947 --> 00:08:34,114
but when she realized
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00:08:34,164 --> 00:08:36,179
she couldn't stand the sight
of blood,
147
00:08:36,279 --> 00:08:40,520
she quickly gave up the career.
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00:08:40,520 --> 00:08:42,721
She began modeling part-time,
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00:08:42,780 --> 00:08:45,236
acted in a few small
commercials
150
00:08:45,266 --> 00:08:49,311
and then took a job as an extra on
Playboy After Dark.
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00:08:49,311 --> 00:08:52,836
I'd been with my fair share
of women,
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00:08:52,836 --> 00:08:55,404
but from the moment
I met Barbi,
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00:08:55,404 --> 00:08:58,712
I knew she was different.
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00:08:58,712 --> 00:09:03,151
♪ I remember Sunday morning ♪
155
00:09:03,151 --> 00:09:06,284
♪ I would meet him
at the park ♪
156
00:09:06,284 --> 00:09:11,463
Hef is the most romantic person
that I've ever been with.
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00:09:11,463 --> 00:09:16,425
And he put me on a pedestal
and worshipped me.
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00:09:18,688 --> 00:09:21,561
I hadn't been around anybody
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00:09:21,561 --> 00:09:27,780
who was that affectionate
and wanted me so badly.
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00:09:28,060 --> 00:09:29,754
I mean just to be with me.
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00:09:29,814 --> 00:09:32,727
To sit next to me
and hold my hand.
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00:09:32,857 --> 00:09:36,576
He was just so excited.
He was like a little boy.
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00:09:36,576 --> 00:09:41,015
♪ Sunday will never
be the same ♪
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00:09:41,015 --> 00:09:44,279
♪ I lost my baby's heart ♪
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00:09:44,279 --> 00:09:50,633
♪ I must be back again ♪
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00:09:50,633 --> 00:09:56,030
[Richard Rosenzweig] Hef saw her as the
ultimate girl next door,
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00:09:56,030 --> 00:10:02,776
and he found her refreshing,
coed-like and a lot of fun.
168
00:10:02,776 --> 00:10:06,518
And Hefner really fell for her.
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00:10:06,518 --> 00:10:10,566
[Hugh Hefner] From that point on,
all my time in Los Angeles
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was spent with Barbi...
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00:10:12,394 --> 00:10:15,486
both off-camera and on.
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00:10:15,506 --> 00:10:17,529
What kind of color would you be,
Barbi?
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00:10:17,529 --> 00:10:19,793
Oh, I'd be sexy, I'd be...
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00:10:19,793 --> 00:10:21,770
I'd have to be red,
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00:10:21,790 --> 00:10:24,754
because it's sexy
and a little bit mysterious.
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00:10:24,754 --> 00:10:26,974
Oh, wait a minute.
Burnt orange.
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00:10:26,974 --> 00:10:28,279
Because that's
your favorite color.
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00:10:28,279 --> 00:10:29,324
That's my favorite color!
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00:10:33,067 --> 00:10:35,504
[Hugh Hefner] She essentially became
my co-host.
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00:10:35,504 --> 00:10:37,767
I notice that Sonny and Cher
181
00:10:37,767 --> 00:10:39,834
are about ready to do
a number for us.
182
00:10:39,864 --> 00:10:42,598
And maybe Barbi would like
to do the introduction.
183
00:10:42,598 --> 00:10:46,558
[Hugh Hefner] And to everyone
who watched the show,
184
00:10:46,558 --> 00:10:50,301
our chemistry was impossible
to miss.
185
00:10:50,301 --> 00:10:52,390
[Brett Ratner]
Hef's girlfriend, Barbi Benton.
186
00:10:52,390 --> 00:10:55,219
I mean, God, Barbi Benton,
I was so in love with her.
187
00:10:55,219 --> 00:10:57,870
She was just a regular girl.
But she had beauty.
188
00:10:57,920 --> 00:11:01,443
[Sonny Bono] Simon says, girls,
arms around the boys.
189
00:11:01,443 --> 00:11:04,794
Simon says, bring your noses
two inches apart.
190
00:11:04,794 --> 00:11:08,102
Simon says, bring you noses
an inch apart.
191
00:11:08,102 --> 00:11:10,104
Simon says, closer.
192
00:11:10,104 --> 00:11:11,714
Simon says, closer.
193
00:11:11,714 --> 00:11:16,197
Simon says, be creative.
194
00:11:16,197 --> 00:11:19,809
Simon says, stop, Hef.
195
00:11:19,809 --> 00:11:23,465
Hef, Simon and Barbara,
please say stop or you'll be...
196
00:11:23,465 --> 00:11:25,336
Simon says, stop!
197
00:11:25,336 --> 00:11:28,209
I'm out of the game.
198
00:11:32,909 --> 00:11:37,360
♪♪
199
00:11:37,380 --> 00:11:40,047
[Hugh Hefner]
With Barbi by my side,
200
00:11:40,047 --> 00:11:42,571
I became a new man.
201
00:11:44,486 --> 00:11:46,618
[Barbi Benton] I think we should
go somewhere.
202
00:11:46,618 --> 00:11:47,750
[Hugh Hefner] Where?
203
00:11:47,750 --> 00:11:51,406
Yes!
What about Europe?
204
00:11:51,406 --> 00:11:53,672
-Europe?
-Yeah!
205
00:11:53,702 --> 00:11:56,686
I did things with Barbi
that I had never done before
206
00:11:56,696 --> 00:11:57,933
and I've never done since.
207
00:11:57,983 --> 00:12:02,294
And I spent a great deal
of my time where she was.
208
00:12:02,334 --> 00:12:04,661
It was almost as if I was
planning for that relationship
209
00:12:04,691 --> 00:12:06,068
before I met her.
210
00:12:06,088 --> 00:12:08,031
It was a wonderful time
in my life.
211
00:12:08,031 --> 00:12:10,077
Africa!
212
00:12:10,077 --> 00:12:12,253
Where would you like to go
in Africa?
213
00:12:12,253 --> 00:12:13,515
Oh, gosh.
214
00:12:13,545 --> 00:12:17,040
[Barbi Benton] I think I managed to bring
him out of his shell.
215
00:12:17,040 --> 00:12:20,609
He was a hermit.
He never got out of his house.
216
00:12:20,609 --> 00:12:24,265
♪ When I loved you so ♪
217
00:12:24,265 --> 00:12:26,484
I got him to do things.
218
00:12:26,484 --> 00:12:30,706
I'm still amazed at the things
we did.
219
00:12:30,706 --> 00:12:36,886
One of the things that I loved
to do with Hef was travel.
220
00:12:36,886 --> 00:12:42,457
We went to 16 different
countries on one trip.
221
00:12:45,503 --> 00:12:47,462
It was romantic.
222
00:12:47,462 --> 00:12:50,682
Everything we did was fun
and exciting.
223
00:12:50,682 --> 00:12:54,382
♪♪
224
00:13:03,870 --> 00:13:08,700
♪ It's an ill wind ♪
225
00:13:08,700 --> 00:13:13,473
Hef and I had a lot of romance
in our lives.
226
00:13:13,533 --> 00:13:17,318
Everywhere we went,
it was an adventure.
227
00:13:17,318 --> 00:13:22,236
♪ ...love like I know
it should ♪
228
00:13:22,236 --> 00:13:26,936
♪ And I say it's a good thing ♪
229
00:13:26,936 --> 00:13:29,896
♪ To love someone ♪
230
00:13:29,896 --> 00:13:32,528
[Hugh Hefner] Barbi was the most intensely
romantic relationship
231
00:13:32,568 --> 00:13:34,683
that I think I had ever
been in.
232
00:13:34,683 --> 00:13:37,801
I said publicly that it was
I thought the first time
233
00:13:37,841 --> 00:13:40,210
I'd really been in love.
234
00:13:40,210 --> 00:13:43,131
I was having the ultimate
high school courtship
235
00:13:43,201 --> 00:13:44,693
in my early 40s.
236
00:13:44,693 --> 00:13:50,177
♪ Ooh, ooh, yeah ♪
237
00:13:52,353 --> 00:13:55,189
I have some news that
I think a lot of you
238
00:13:55,209 --> 00:13:56,661
will be happy to hear.
239
00:13:56,661 --> 00:13:59,273
Starting with the next issue,
240
00:13:59,273 --> 00:14:02,406
it's time for me
to take a step back.
241
00:14:02,406 --> 00:14:06,541
Now, I'm still going to be approving
every page of the magazine,
242
00:14:06,541 --> 00:14:11,198
but this means no more
60-page memos, spec.
243
00:14:11,198 --> 00:14:13,298
[Hugh Hefner]
With the magazine doing so well
244
00:14:13,398 --> 00:14:16,029
and Barbi taking up
more of my time,
245
00:14:16,079 --> 00:14:17,684
I finally decided it was time
246
00:14:17,724 --> 00:14:20,163
to do something
I'd always resisted...
247
00:14:20,163 --> 00:14:21,817
delegate.
248
00:14:21,817 --> 00:14:24,644
I gave Tajiri, Spectorsky
and Kretchmer
249
00:14:24,694 --> 00:14:26,890
more creative control
over the magazine,
250
00:14:26,940 --> 00:14:31,087
and made Arnie Executive VP
of Playboy Enterprises.
251
00:14:31,087 --> 00:14:34,003
But I saved one of
the most important assignments
252
00:14:34,003 --> 00:14:36,571
for Victor Lownes.
253
00:14:36,571 --> 00:14:39,182
♪♪
254
00:14:39,182 --> 00:14:41,358
Over the last several years,
255
00:14:41,358 --> 00:14:45,014
we'd successfully opened 15
Playboy Clubs within the U.S.
256
00:14:45,014 --> 00:14:47,669
and 3 international locations.
257
00:14:49,932 --> 00:14:52,812
But if we were going to become a
worldwide phenomenon,
258
00:14:52,862 --> 00:14:55,357
there was only one place left
to go.
259
00:14:55,387 --> 00:14:58,953
♪ You ought to hear the monkey when
he sings the blues ♪
260
00:14:59,023 --> 00:15:03,863
♪ Monkey, oh yeah,
monkey, oh yeah ♪
261
00:15:03,923 --> 00:15:06,906
London was home
to the swinging '60s,
262
00:15:06,906 --> 00:15:09,732
an economic boom had brought
average earnings
263
00:15:09,792 --> 00:15:12,302
almost twice as high
as the cost of living.
264
00:15:15,305 --> 00:15:17,021
And on top of that,
265
00:15:17,141 --> 00:15:21,094
it had the youngest population
of any city in the world.
266
00:15:21,094 --> 00:15:24,575
With 40% of residents
under 25 years old,
267
00:15:24,575 --> 00:15:26,534
they were all looking
to go out,
268
00:15:26,534 --> 00:15:29,493
spend their money and have fun.
269
00:15:33,933 --> 00:15:36,674
I knew Victor was the only man
270
00:15:36,674 --> 00:15:39,329
who could develop
the London Playboy Club,
271
00:15:39,329 --> 00:15:41,723
so I sent him over
to England
272
00:15:41,723 --> 00:15:45,052
and he wasted no time
setting things in motion.
273
00:15:45,102 --> 00:15:47,663
[Victor Lownes] London was really quite
a hot place.
274
00:15:47,713 --> 00:15:49,861
And it seemed like a good move
275
00:15:49,861 --> 00:15:54,083
and they decided to send me
over to organize it,
276
00:15:54,083 --> 00:15:55,824
which I did.
277
00:15:55,824 --> 00:15:57,552
[Marilyn Cole]
He'd never been to Britain,
278
00:15:57,612 --> 00:16:00,698
but he threw himself
into London life.
279
00:16:00,698 --> 00:16:02,662
When he was researching
everything,
280
00:16:02,702 --> 00:16:08,706
he was taken to clubs
where there were gaming tables.
281
00:16:08,706 --> 00:16:11,231
[Hugh Hefner] Thanks to a recent ruling
in London,
282
00:16:11,231 --> 00:16:16,540
Vic had license to take the
club in a whole new direction.
283
00:16:16,540 --> 00:16:19,761
[Victor Lownes]
Gambling had just become legalized.
284
00:16:19,761 --> 00:16:22,851
I immediately thought
we ought to get into gambling
285
00:16:22,851 --> 00:16:24,722
because it seemed like
a very profitable avenue.
286
00:16:24,722 --> 00:16:26,967
[Marilyn Cole]
He called Hefner and said,
287
00:16:27,007 --> 00:16:29,814
"Listen, Hef, they are gambling
here in Britain.
288
00:16:29,814 --> 00:16:31,065
It's legal."
289
00:16:31,105 --> 00:16:33,514
Because in America,
it was only in Vegas.
290
00:16:33,514 --> 00:16:36,029
So Victor had
this brilliant idea
291
00:16:36,089 --> 00:16:39,607
of opening Playboy as a casino.
292
00:16:39,607 --> 00:16:42,958
♪♪
293
00:16:48,485 --> 00:16:50,284
[Hugh Hefner]
After months of work
294
00:16:50,354 --> 00:16:54,839
and a $2 million investment,
we held our grand opening.
295
00:16:54,839 --> 00:16:58,321
1,500 guests attended
the black tie affair,
296
00:16:58,321 --> 00:17:02,804
which was the most star-studded
in our history.
297
00:17:02,804 --> 00:17:05,241
Sidney Poitier...
298
00:17:05,241 --> 00:17:07,591
James Garner...
299
00:17:07,591 --> 00:17:11,073
and even London royalty
were there.
300
00:17:11,073 --> 00:17:14,598
The opening night guest list
is fascinating to me
301
00:17:14,598 --> 00:17:17,775
because it's such a great
mélange of people.
302
00:17:17,775 --> 00:17:20,909
'Cause he had
the Duke of Bedford,
303
00:17:20,909 --> 00:17:25,522
Rudolph Nureyev was there,
the world famous ballet dancer.
304
00:17:25,522 --> 00:17:28,786
And then of course
Roman Polanski.
305
00:17:28,786 --> 00:17:30,962
Roman and Victor were very,
very close friends.
306
00:17:33,835 --> 00:17:35,858
[Hugh Hefner] But no Playboy Club
would be complete
307
00:17:35,898 --> 00:17:38,302
without top-notch
entertainment.
308
00:17:38,342 --> 00:17:41,737
Luckily, Vic knew all the best
performers,
309
00:17:41,777 --> 00:17:43,601
and we were able to treat
our guests
310
00:17:43,671 --> 00:17:47,936
to a performance from one of the
fastest-rising comedians in America.
311
00:17:47,936 --> 00:17:52,245
It was very sad and I didn't
know what the button was for.
312
00:17:52,245 --> 00:17:54,986
And they told me
that if you lose a button,
313
00:17:54,986 --> 00:17:56,597
you take a button off the inside
314
00:17:56,597 --> 00:17:58,773
and you sew it onto the outside,
you got a button.
315
00:17:58,773 --> 00:18:01,689
And, uh, I had the jacket
for two weeks
316
00:18:01,689 --> 00:18:03,299
and, just my luck,
317
00:18:03,299 --> 00:18:07,129
I lost from the outside
of my jacket, a button hole.
318
00:18:07,129 --> 00:18:08,913
[laughter]
319
00:18:12,134 --> 00:18:14,702
[Victor Lownes]
When we opened the club here,
320
00:18:14,702 --> 00:18:19,315
we were bringing over acts
from America to perform.
321
00:18:19,315 --> 00:18:21,404
Woody Allen opened the club.
322
00:18:21,404 --> 00:18:25,060
He's a personal friend
and he lived right next door.
323
00:18:25,060 --> 00:18:27,236
♪♪
324
00:18:27,236 --> 00:18:31,545
[Hugh Hefner] Vic was in his element,
and just as I expected,
325
00:18:31,545 --> 00:18:34,025
he created the perfect venue
326
00:18:34,025 --> 00:18:36,550
to introduce Playboy
to London society.
327
00:18:36,550 --> 00:18:39,857
♪ I had a girl,
she was my queen ♪
328
00:18:43,034 --> 00:18:45,863
♪ She didn't love me
like I loved her ♪
329
00:18:45,863 --> 00:18:47,429
It was an incredible party
330
00:18:47,529 --> 00:18:50,520
and the club stayed open
24 hours a day,
331
00:18:50,520 --> 00:18:53,915
so the celebration continued
well after dawn.
332
00:18:53,915 --> 00:18:56,700
[Hugh Hefner]
What I saw in London that summer
333
00:18:56,700 --> 00:19:00,814
was a whole revolution
in social sexual values.
334
00:19:01,024 --> 00:19:03,116
The entire lifestyle
from England
335
00:19:03,176 --> 00:19:06,623
was about to explode
across the world.
336
00:19:06,623 --> 00:19:09,974
And I came back from that trip
337
00:19:09,974 --> 00:19:12,151
feeling that I'd seen
the future.
338
00:19:12,151 --> 00:19:16,155
♪ Somebody tell me
what I've done wrong ♪
339
00:19:18,374 --> 00:19:20,898
♪♪
340
00:19:23,901 --> 00:19:25,947
[Hugh Hefner]
In less than a year,
341
00:19:25,947 --> 00:19:29,516
the London Playboy Club under
Victor was making more money
342
00:19:29,516 --> 00:19:32,736
than any casino in Europe
or Las Vegas.
343
00:19:32,736 --> 00:19:36,175
[Dick Rosenzweig]
The London casino was the most
344
00:19:36,175 --> 00:19:39,482
successful casino in the world
for a number of years.
345
00:19:42,181 --> 00:19:46,402
It was a huge celebrity hangout.
346
00:19:46,402 --> 00:19:51,625
When Hollywood came to London,
first stop was the Playboy Club.
347
00:19:51,625 --> 00:19:55,629
It was a once in
a lifetime club experience.
348
00:19:58,980 --> 00:20:02,113
[Dick Cavett]
The ladies they had selected in Britain
349
00:20:02,113 --> 00:20:05,639
to be the British bunnies
were spectacular.
350
00:20:05,639 --> 00:20:08,468
They were not only gorgeous,
they were witty,
351
00:20:08,468 --> 00:20:11,949
they were funny, they had
various regional accents
352
00:20:11,949 --> 00:20:14,822
that were pleasant and fun
to hear.
353
00:20:14,822 --> 00:20:17,564
And they were just great.
354
00:20:23,918 --> 00:20:25,833
[Hugh Hefner]
Of course being the head
355
00:20:25,833 --> 00:20:28,270
of the most successful club
in the world
356
00:20:28,270 --> 00:20:30,316
had other perks.
357
00:20:30,316 --> 00:20:33,319
[Marilyn Cole] I first met Victor when
I became a bunny girl.
358
00:20:33,319 --> 00:20:36,060
And so we were
at the Playboy Club
359
00:20:36,060 --> 00:20:39,542
and a man appeared on the floor.
360
00:20:39,542 --> 00:20:43,285
We didn't know who it was,
but we knew he was somebody
361
00:20:43,285 --> 00:20:47,202
just by his vitality
and his looks and his voice,
362
00:20:47,202 --> 00:20:49,073
it just sounded different.
363
00:20:49,073 --> 00:20:51,032
And it turned out
it was Victor Lownes.
364
00:20:51,032 --> 00:20:54,126
The boss, so to speak.
365
00:20:54,206 --> 00:20:57,687
[Hugh Hefner] Victor was constantly
surrounded by beautiful women,
366
00:20:57,747 --> 00:21:01,825
but soon enough, one particular bunny
stood out among the rest.
367
00:21:14,621 --> 00:21:19,408
♪ I don't know why ♪
368
00:21:19,408 --> 00:21:21,192
And you are?
369
00:21:21,192 --> 00:21:22,486
Marilyn Cole.
370
00:21:22,526 --> 00:21:23,835
It's my first day here.
371
00:21:23,865 --> 00:21:25,909
Mmm, I picked up on that.
372
00:21:26,958 --> 00:21:28,809
But don't worry,
you'll do just fine.
373
00:21:28,809 --> 00:21:30,332
You're a real beauty.
374
00:21:30,332 --> 00:21:32,116
Some people say I'm too tall.
375
00:21:32,116 --> 00:21:34,118
Well, those people don't know
what they're talking about.
376
00:21:34,118 --> 00:21:37,208
Me, on the other hand,
I'm an expert.
377
00:21:37,208 --> 00:21:39,776
And trust me, you're perfect.
378
00:21:39,776 --> 00:21:41,865
Absolutely perfect.
379
00:21:41,865 --> 00:21:44,390
Thank you, Mr. Lownes.
380
00:21:46,087 --> 00:21:48,002
Please call me Victor.
381
00:21:48,002 --> 00:21:51,484
[giggles]
382
00:21:51,484 --> 00:21:56,184
I dated Marilyn because
she was drop-dead gorgeous
383
00:21:56,184 --> 00:21:57,377
when I saw her,
384
00:21:57,397 --> 00:22:01,755
and she was
intelligent and interesting.
385
00:22:13,419 --> 00:22:16,683
[Hugh Hefner] While Victor was
falling in love in London,
386
00:22:16,683 --> 00:22:21,514
my relationship with Barbi
was becoming more serious.
387
00:22:21,514 --> 00:22:24,952
And we were practically
inseparable.
388
00:22:24,952 --> 00:22:27,389
What are you doing up?
389
00:22:27,389 --> 00:22:30,218
I thought you might like
some breakfast.
390
00:22:30,218 --> 00:22:34,440
Oh, sweetheart, come here.
391
00:22:39,009 --> 00:22:40,750
Oh, and a flower!
392
00:22:40,750 --> 00:22:42,230
Yes, I picked that myself.
393
00:22:42,230 --> 00:22:43,743
- No, you didn't.
- I did.
394
00:22:43,843 --> 00:22:46,669
I don't believe you for a second,
but you're still sweet.
395
00:22:49,368 --> 00:22:52,240
Mmm, that's great.
396
00:22:53,937 --> 00:22:55,765
What's that?
397
00:23:01,510 --> 00:23:03,773
I don't know.
398
00:23:10,389 --> 00:23:13,217
♪♪
399
00:23:13,217 --> 00:23:15,132
[Hugh Hefner]
Since Playboy's inception,
400
00:23:15,132 --> 00:23:18,135
the magazine had never faced
any real competition.
401
00:23:18,135 --> 00:23:21,182
But that all changed in 1969
402
00:23:21,182 --> 00:23:23,402
when a publication called
Penthouse
403
00:23:23,402 --> 00:23:25,024
burst onto the scene
404
00:23:25,104 --> 00:23:28,363
and made it its mission
to take Playboy down
405
00:23:28,363 --> 00:23:31,671
♪ Things look bad
from over here ♪
406
00:23:31,671 --> 00:23:35,762
[Carrie Pitzulo] When Penthouse came onto
the scene in the late 1960s,
407
00:23:35,762 --> 00:23:38,765
it really presented a challenge
to Playboy.
408
00:23:38,765 --> 00:23:42,464
It sought to be
a lifestyle magazine.
409
00:23:42,464 --> 00:23:45,685
It talked about things
like fashion and politics.
410
00:23:45,685 --> 00:23:49,603
And so Penthouse was taking
the formula
411
00:23:49,713 --> 00:23:52,003
that Playboy had established.
412
00:23:52,103 --> 00:23:55,477
[announcer] The man who runs it is
44-year-old Robert Guccione,
413
00:23:55,477 --> 00:23:58,524
Brooklyn born but a longtime
European resident.
414
00:23:58,524 --> 00:24:02,136
Penthouse jumped the Atlantic
from England in 1969
415
00:24:02,136 --> 00:24:05,313
with a promotion aimed directly
at Playboy.
416
00:24:05,313 --> 00:24:06,967
The Penthouse Pet of the Year
417
00:24:06,967 --> 00:24:10,492
is Guccione's version of
Hefner's Playmate of the Year.
418
00:24:10,492 --> 00:24:13,669
Guccione has dreams of an empire
to surpass Hefner's.
419
00:24:13,669 --> 00:24:15,410
And he's working at getting it.
420
00:24:15,410 --> 00:24:17,804
♪ Get out of the way ♪
421
00:24:17,804 --> 00:24:20,546
♪ I ain't got much time ♪
422
00:24:20,546 --> 00:24:22,635
[Hugh Hefner] But there was one thing
Penthouse offered -
423
00:24:22,635 --> 00:24:25,159
that Playboy never had.
424
00:24:25,159 --> 00:24:28,118
[Patty Farmer] Penthouse was showing
pubic hair.
425
00:24:30,773 --> 00:24:33,265
That had always been
the line of demarcation
426
00:24:33,285 --> 00:24:38,389
that Hef and most men's
magazines would not cross
427
00:24:38,389 --> 00:24:40,827
in order to avoid the risk
428
00:24:40,827 --> 00:24:43,264
of obscenity charges
by the government.
429
00:24:43,264 --> 00:24:47,486
But then here came Penthouse.
430
00:24:52,882 --> 00:24:54,595
[Hugh Hefner]
Only six months earlier,
431
00:24:54,635 --> 00:24:58,888
the U.S. Supreme Court made
a major ruling on obscenity,
432
00:24:58,888 --> 00:25:01,521
stating that people could view
whatever they wished
433
00:25:01,561 --> 00:25:03,893
in the privacy of their homes,
434
00:25:03,893 --> 00:25:07,070
effectively loosening obscenity
standards in America.
435
00:25:09,986 --> 00:25:13,433
By the early '70s,
you had porn chic magazines
436
00:25:13,473 --> 00:25:17,559
that were, uh, a lot more
explicit than Playboy ever was.
437
00:25:19,341 --> 00:25:21,476
And, of course, you had
hardcore pornography films
438
00:25:21,476 --> 00:25:24,131
running in the neighborhood
theaters.
439
00:25:24,131 --> 00:25:25,959
We've come a long ways, baby.
440
00:25:25,959 --> 00:25:28,548
[Hugh Hefner] The new laws gave readers
access
441
00:25:28,588 --> 00:25:33,096
to a whole new world
of explicit photos.
442
00:25:33,096 --> 00:25:36,099
And Penthouse
took full advantage.
443
00:25:42,366 --> 00:25:45,326
[Hugh Hefner] The government came after me
with guns blazing for Mansfield,
444
00:25:45,326 --> 00:25:47,477
but Penthouse shows bush,
and what? Nothing.
445
00:25:47,527 --> 00:25:48,876
[Arthur Kretchmer]
Times have changed, Hef.
446
00:25:48,896 --> 00:25:50,586
I wouldn't exactly call it
"showing bush."
447
00:25:50,616 --> 00:25:52,028
It's just a glimpse
of her pubic hair.
448
00:25:52,028 --> 00:25:53,256
You know what I mean, Kretch.
449
00:25:53,316 --> 00:25:56,032
You can't find a copy anywhere.
450
00:25:58,165 --> 00:25:59,862
Is that true?
451
00:25:59,862 --> 00:26:01,255
It's completely sold out.
452
00:26:01,255 --> 00:26:04,345
The entire print run was gone
within the week.
453
00:26:04,345 --> 00:26:08,610
Hef, a reporter from Time
just called.
454
00:26:08,610 --> 00:26:10,067
And?
455
00:26:10,097 --> 00:26:11,504
They wanted to get
your reaction.
456
00:26:11,554 --> 00:26:12,943
To what?
457
00:26:13,033 --> 00:26:14,181
To this.
458
00:26:19,490 --> 00:26:21,405
[David Granger] You know, it's
completely natural
459
00:26:21,405 --> 00:26:27,194
for the established brand
to be threatened by outsiders
460
00:26:27,194 --> 00:26:30,110
that are willing to be
much more extreme.
461
00:26:30,110 --> 00:26:33,330
Just like Esquire
was threatened by Playboy,
462
00:26:33,330 --> 00:26:36,203
I'm sure Playboy had to look
463
00:26:36,203 --> 00:26:40,120
and decide whether or not it was
gonna go as far as Penthouse,
464
00:26:40,120 --> 00:26:43,906
or whether it was good enough
to sort of stay the course.
465
00:26:43,906 --> 00:26:47,257
[Hugh Hefner]
Even with the recent court rulings,
466
00:26:47,257 --> 00:26:49,390
I still believed
that our playmates
467
00:26:49,390 --> 00:26:52,872
didn't need to show everything
to be sexy.
468
00:26:52,872 --> 00:26:58,094
But Penthouse, riding the wave of
relaxed standards,
469
00:26:58,094 --> 00:27:02,316
quickly began gaining ground
on Playboy.
470
00:27:02,316 --> 00:27:06,407
They doubled their circulation
from 235,000
471
00:27:06,407 --> 00:27:10,454
to over half a million
in just one year.
472
00:27:10,454 --> 00:27:13,066
♪♪
473
00:27:17,113 --> 00:27:20,943
♪ Yellow diamond in the sky ♪
474
00:27:20,943 --> 00:27:23,467
This was really difficult
for Hefner
475
00:27:23,467 --> 00:27:26,601
because he had spent
his life...
476
00:27:26,601 --> 00:27:32,302
his crusade was mainstreaming
middle class sexuality,
477
00:27:32,302 --> 00:27:37,133
and so to remove Playboy
from that status
478
00:27:37,133 --> 00:27:41,660
would have challenged everything
he had worked so hard for.
479
00:27:41,660 --> 00:27:44,837
♪ Sometimes it seems so heavy ♪
480
00:27:44,837 --> 00:27:48,754
[Hugh Hefner] Penthouse had become
too big to ignore.
481
00:27:48,754 --> 00:27:53,715
Playboy had started
a sexual revolution,
482
00:27:53,715 --> 00:27:57,327
but now we were being
left behind.
483
00:27:57,327 --> 00:28:00,461
[Arthur Kretchmer] Although it is hard
to conceive now,
484
00:28:00,461 --> 00:28:03,420
the idea of the playmate
showing pubic hair
485
00:28:03,420 --> 00:28:07,686
was a hard hurdle to overcome.
486
00:28:07,686 --> 00:28:12,212
But the world recognized that
Penthouse was pushing Playboy,
487
00:28:12,212 --> 00:28:15,084
so he went there.
488
00:28:15,084 --> 00:28:16,999
♪ Yeah yeah yeah ♪
489
00:28:21,395 --> 00:28:25,965
♪♪
490
00:28:25,965 --> 00:28:29,055
[Hugh Hefner] Nine months after
Penthouse changed the game,
491
00:28:29,055 --> 00:28:32,493
a new, more revealing Playboy
hit the shelves.
492
00:28:32,493 --> 00:28:35,931
In the first issue of 1971,
493
00:28:35,931 --> 00:28:39,089
Miss January, Liv Lindeland,
494
00:28:39,139 --> 00:28:44,505
showed more than any playmate
had before.
495
00:28:44,505 --> 00:28:47,464
And our readers approved...
496
00:28:47,464 --> 00:28:51,730
pushing circulation to over
six million issues per month.
497
00:28:54,471 --> 00:28:57,431
♪♪
498
00:28:59,259 --> 00:29:01,217
But competition from Penthouse
499
00:29:01,217 --> 00:29:04,481
wasn't the only opposition
I faced that year.
500
00:29:04,481 --> 00:29:07,382
[newscaster] The battle cry of the
women's liberation movement
501
00:29:07,422 --> 00:29:09,826
rings out down New York's
Fifth Avenue
502
00:29:09,886 --> 00:29:12,533
as more than 10,000
militant feminists
503
00:29:12,533 --> 00:29:14,885
stage a one-day strike
for equal rights.
504
00:29:14,905 --> 00:29:20,149
♪ Just flew in, yeah ♪
505
00:29:20,149 --> 00:29:22,935
[Carrie Pitzulo] When the women's movement
really comes onto the scene
506
00:29:22,935 --> 00:29:25,764
in the late '60's
and early 1970s,
507
00:29:25,764 --> 00:29:28,027
Playboy was a primary target.
508
00:29:28,027 --> 00:29:32,031
Because feminists argued
that the center fold images
509
00:29:32,031 --> 00:29:35,338
were degrading to women
and objectifying.
510
00:29:35,338 --> 00:29:40,169
And so, they really criticized
Hugh Hefner
511
00:29:40,169 --> 00:29:45,044
as a purveyor of patriarchy
and sexism
512
00:29:45,044 --> 00:29:46,610
and the degradation of women.
513
00:29:46,610 --> 00:29:49,048
♪ Your heart's gonna melt ya ♪
514
00:29:49,048 --> 00:29:51,267
[Hugh Hefner] Now, there had always been
groups of women
515
00:29:51,267 --> 00:29:53,400
who disliked Playboy.
516
00:29:53,400 --> 00:29:55,837
But back in the early days
of the magazine,
517
00:29:55,837 --> 00:29:59,101
they were mostly conservative,
religious types.
518
00:29:59,101 --> 00:30:00,842
I knew this was different.
519
00:30:00,842 --> 00:30:02,626
Join us now!
520
00:30:02,626 --> 00:30:05,716
Sisterhood is powerful,
join us now!
521
00:30:08,415 --> 00:30:12,767
[Hugh Hefner] The 1960s had given rise
to a second wave of feminism.
522
00:30:12,767 --> 00:30:16,684
While their predecessors
had fought for things
523
00:30:16,684 --> 00:30:20,949
like the right to vote,
524
00:30:20,949 --> 00:30:24,257
these women were fighting
for access to birth control,
525
00:30:24,257 --> 00:30:28,000
abortion and equal rights.
526
00:30:28,000 --> 00:30:30,437
It's equal rights to have a job,
to have respect,
527
00:30:30,437 --> 00:30:32,134
to not be viewed
as a piece of meat.
528
00:30:32,134 --> 00:30:34,223
We just want what men have had
all these years
529
00:30:34,223 --> 00:30:38,793
♪ Who knows
where the time goes ♪
530
00:30:38,793 --> 00:30:41,752
[Hugh Hefner] Led by women including
Betty Friedan...
531
00:30:41,752 --> 00:30:45,138
This will continue
as a political coalition
532
00:30:45,198 --> 00:30:47,030
to achieve the unfinished
revolution,
533
00:30:47,070 --> 00:30:49,978
to win the unfinished revolution
of women's equality.
534
00:30:49,978 --> 00:30:51,366
[Hugh Hefner]
...Bella Abzug...
535
00:30:51,406 --> 00:30:55,092
We proclaim that we talk
about free abortion on demand,
536
00:30:55,142 --> 00:30:57,817
we need to have it now!
537
00:30:57,857 --> 00:30:58,898
[Hugh Hefner]
...and Gloria Steinem.
538
00:30:58,938 --> 00:31:02,380
Now, thanks to the spirit
of equality in the air
539
00:31:02,420 --> 00:31:05,818
and to the work of many
of my more foresighted sisters,
540
00:31:05,858 --> 00:31:08,736
I no longer accept
society's judgment
541
00:31:08,736 --> 00:31:11,608
that my group is second class.
542
00:31:11,608 --> 00:31:15,134
[Hugh Hefner] Steinem had been a harsh
critic of Playboy for many years.
543
00:31:18,093 --> 00:31:21,836
In 1963, she even went
undercover as a bunny
544
00:31:21,836 --> 00:31:23,794
in our New York club...
545
00:31:23,794 --> 00:31:26,188
giving herself a fake name...
546
00:31:26,188 --> 00:31:29,409
and ultimately writing
an article about her experience
547
00:31:29,409 --> 00:31:31,498
for Show magazine.
548
00:31:34,936 --> 00:31:38,157
[Gloria Steinem]I exposed the working
conditions at the Playboy Club,
549
00:31:38,157 --> 00:31:40,420
which were so horrendous.
550
00:31:40,420 --> 00:31:43,989
If you can only get a job,
you know, in three-inch heels,
551
00:31:43,989 --> 00:31:46,948
falling out of your costume
serving food,
552
00:31:46,948 --> 00:31:48,645
you know, it's not...
553
00:31:48,645 --> 00:31:50,560
I mean, men don't have
to fall out of their costumes
554
00:31:50,560 --> 00:31:52,475
to serve food.
555
00:31:52,475 --> 00:31:55,914
[Hugh Hefner] Her article came out
in May of 1963.
556
00:31:55,914 --> 00:32:00,788
Needless to say, I didn't agree with
her evaluation.
557
00:32:00,788 --> 00:32:05,532
She characterized the experience
as extremely degrading.
558
00:32:05,532 --> 00:32:07,751
As extremely objectifying.
559
00:32:07,751 --> 00:32:11,277
That instead of being an
exciting, adventurous,
560
00:32:11,277 --> 00:32:15,324
well-paying job for young women
in cities like New York,
561
00:32:15,324 --> 00:32:20,590
she said that this was actually
intense labor, exploitation,
562
00:32:20,590 --> 00:32:23,463
and a really sexist place
563
00:32:23,463 --> 00:32:27,495
that was just using women
further for the benefit of men.
564
00:32:36,955 --> 00:32:40,436
[Hugh Hefner] I hadn't paid much
attention to the article at the time,
565
00:32:40,436 --> 00:32:43,787
but now the feminist movement
had made Playboy
566
00:32:43,787 --> 00:32:47,704
one of its main targets,
and I knew I had to respond.
567
00:32:50,272 --> 00:32:52,496
I truly believed Playboy
and the feminists
568
00:32:52,546 --> 00:32:54,455
were on the same side,
569
00:32:54,525 --> 00:32:57,453
and I felt the best way
to explain myself
570
00:32:57,453 --> 00:33:00,195
was to speak with Steinem
face to face.
571
00:33:00,195 --> 00:33:03,285
So what men do you admire?
And why?
572
00:33:03,285 --> 00:33:06,462
Well, I've always admired
Jack and Robert Kennedy.
573
00:33:06,462 --> 00:33:09,509
How about women?
What women do you admire?
574
00:33:09,509 --> 00:33:11,206
Margaret Mead, very much.
575
00:33:11,206 --> 00:33:15,994
Uh, uh, uh...
576
00:33:15,994 --> 00:33:19,127
I can't remember her name
off the top of my head,
577
00:33:19,127 --> 00:33:21,390
but the head of SIECUS.
578
00:33:21,390 --> 00:33:23,349
Mary Calderone.
579
00:33:23,349 --> 00:33:27,092
Mary Calderone, yes.
Very much so.
580
00:33:27,092 --> 00:33:29,833
[Hugh Hefner] The interview got off
to a rough start
581
00:33:29,833 --> 00:33:32,232
and it only went downhill
from there.
582
00:33:32,312 --> 00:33:36,710
What I don't understand is why
feminists don't appreciate us,
583
00:33:36,710 --> 00:33:39,365
appreciate the Playboy
philosophy.
584
00:33:39,365 --> 00:33:42,716
I never picked them out
as special enemies.
585
00:33:42,716 --> 00:33:45,153
They chose me first.
586
00:33:45,153 --> 00:33:48,504
But don't you understand that
you have made women objects?
587
00:33:48,504 --> 00:33:51,638
It's as if we're put
on a meat hook.
588
00:33:51,638 --> 00:33:54,989
And, according
to Playboy philosophy,
589
00:33:54,989 --> 00:33:57,296
women are useless with age.
590
00:33:57,296 --> 00:34:00,777
Now, wait a second, now, I'm all
for women's right to vote,
591
00:34:00,777 --> 00:34:03,432
to own property, all of that.
592
00:34:03,432 --> 00:34:09,482
What I'm saying is that I think
women can be attractive to men.
593
00:34:09,482 --> 00:34:12,398
And I think men should
be attractive to women,
594
00:34:12,398 --> 00:34:15,053
but I wouldn't rest their
entire identity on it.
595
00:34:20,543 --> 00:34:22,843
Let's take a different tact.
596
00:34:22,843 --> 00:34:26,542
If you had one thing to say to
the women readers of McCall's,
597
00:34:26,542 --> 00:34:27,891
what would it be?
598
00:34:27,891 --> 00:34:29,937
Buy Playboy.
599
00:34:29,937 --> 00:34:32,287
That's your whole message?
600
00:34:32,287 --> 00:34:33,952
That's it.
601
00:34:34,012 --> 00:34:36,770
All right, thank you very much,
Gloria.
602
00:34:36,770 --> 00:34:39,425
Now, if you'll excuse me.
603
00:34:45,648 --> 00:34:48,260
[Hugh Hefner] Steinem had recorded
our discussion
604
00:34:48,260 --> 00:34:52,264
for the October issue
of McCall's magazine.
605
00:34:52,264 --> 00:34:55,354
And when the issue
hit newsstands,
606
00:34:55,354 --> 00:34:57,617
it was clear
that I hadn't made my point
607
00:34:57,617 --> 00:34:59,706
as effectively as I thought.
608
00:34:59,706 --> 00:35:03,188
[Arthur Kretchmer] The women's movement
attacking the magazine
609
00:35:03,188 --> 00:35:05,277
certainly caught him up short.
610
00:35:05,277 --> 00:35:08,367
He thought he was doing
a great job for women.
611
00:35:08,367 --> 00:35:11,065
Saying that good girls like sex,
612
00:35:11,065 --> 00:35:14,590
saying that women should have
charge of their own sex lives.
613
00:35:14,590 --> 00:35:20,335
Being in favor of abortion,
placing women in jobs.
614
00:35:22,903 --> 00:35:25,079
[Cooper Hefner]
My dad was carving out a road
615
00:35:25,079 --> 00:35:28,517
for men and women
to say we like sex.
616
00:35:28,517 --> 00:35:31,433
And he was doing it
from the male point of view.
617
00:35:31,433 --> 00:35:33,566
Gloria Steinem was saying,
618
00:35:33,566 --> 00:35:36,308
there really aren't a whole lot
of opportunities out there
619
00:35:36,308 --> 00:35:38,440
that allow women
to pursue a career
620
00:35:38,440 --> 00:35:41,704
that doesn't involve
objectifying one's self.
621
00:35:41,704 --> 00:35:45,230
And that point was fair to make.
Because it's true.
622
00:35:45,230 --> 00:35:49,625
[Hugh Hefner] While I had tried to smooth
over Playboy's relationship
623
00:35:49,625 --> 00:35:51,714
with the movement,
624
00:35:51,714 --> 00:35:55,892
it seemed I had just made
the situation worse.
625
00:35:55,892 --> 00:36:00,375
But I was determined to prove
that Playboy was not sexist,
626
00:36:00,375 --> 00:36:03,770
so I decided to try again.
627
00:36:03,770 --> 00:36:09,079
And this time, I wanted
to do it in prime time.
628
00:36:09,079 --> 00:36:11,430
♪♪
629
00:36:11,430 --> 00:36:14,084
[announcer]
The Dick Cavett Show!
630
00:36:14,084 --> 00:36:17,610
With Hugh Hefner,
Jefferson Airplane...
631
00:36:17,610 --> 00:36:19,568
[Hugh Hefner]
At that time,
632
00:36:19,568 --> 00:36:22,528
The Dick Cavett Show had been
on the air for about two years.
633
00:36:22,528 --> 00:36:24,280
They had a huge audience
634
00:36:24,350 --> 00:36:26,619
and Cavett regularly
brought on guests
635
00:36:26,619 --> 00:36:28,055
who had something to say.
636
00:36:28,055 --> 00:36:30,289
My next guest has created
an empire.
637
00:36:30,389 --> 00:36:32,670
In fact, The London Times said
they always refer to Hefner
638
00:36:32,720 --> 00:36:34,540
as on of the great
empire builders
639
00:36:34,540 --> 00:36:35,874
and they said that he is
as well known a symbol
640
00:36:35,904 --> 00:36:37,799
of American life as Coca-Cola.
641
00:36:37,859 --> 00:36:40,894
Will you welcome
Mr. Hugh Hefner.
642
00:36:40,894 --> 00:36:42,765
[music and applause]
643
00:36:45,072 --> 00:36:47,161
[Hugh Hefner] So when he asked me
to come on his show
644
00:36:47,161 --> 00:36:51,383
with two prominent feminists,
I didn't hesitate for a second.
645
00:36:59,086 --> 00:37:00,609
It looks like a show
646
00:37:00,609 --> 00:37:04,047
that was probably contrived
for controversy.
647
00:37:04,047 --> 00:37:07,660
Will you welcome Susan
Brownmiller and Sally Kempton.
648
00:37:07,660 --> 00:37:11,185
And the show went on from there.
649
00:37:11,185 --> 00:37:12,712
[Susan Brownmiller]
They oppress us as women.
650
00:37:12,752 --> 00:37:16,517
They benefit from oppressing
women, they really do.
651
00:37:16,567 --> 00:37:20,586
Hefner has built an empire
based on oppressing women.
652
00:37:20,586 --> 00:37:22,849
[applause]
653
00:37:25,286 --> 00:37:27,549
Have you had this reaction
before tonight?
654
00:37:27,549 --> 00:37:29,769
- Yes. Can I respond just a little bit?
- All right.
655
00:37:29,769 --> 00:37:33,546
I think that women,
over generations and centuries,
656
00:37:33,596 --> 00:37:34,936
have indeed been oppressed.
657
00:37:34,976 --> 00:37:36,206
I think there's no question
about it.
658
00:37:36,236 --> 00:37:38,161
I think there are still many
areas in society
659
00:37:38,191 --> 00:37:40,477
in which they do not have
equal job opportunity.
660
00:37:40,517 --> 00:37:42,235
But I take issue and separate
661
00:37:42,275 --> 00:37:45,175
in this one rather
fundamental area.
662
00:37:45,175 --> 00:37:47,684
I think whether you are
a male or female
663
00:37:47,774 --> 00:37:51,007
is the beginning of who you are
as a human being.
664
00:37:51,007 --> 00:37:53,058
I think that it's important
665
00:37:53,098 --> 00:37:55,969
and I think that it is important
emotionally
666
00:37:55,969 --> 00:37:56,974
as well as physically.
667
00:37:57,014 --> 00:37:58,117
I think there are differences
668
00:37:58,127 --> 00:38:00,016
and I think there should
continue to be differences.
669
00:38:00,016 --> 00:38:01,540
-Would you like to respond, Susan?
-I certainly would.
670
00:38:01,540 --> 00:38:01,544
-Would you like to respond, Susan?
-I certainly would.
The role that you have selected
for women is degrading to women
671
00:38:01,544 --> 00:38:04,896
The role that you have selected
for women is degrading to women
672
00:38:04,936 --> 00:38:08,434
because you choose to see women as sex
objects, not as full human beings.
673
00:38:08,504 --> 00:38:10,579
-Well, it obviously isn't degrading...
- Hold on now. The day that...
674
00:38:10,602 --> 00:38:11,870
It obviously isn't degrading
to a lot of women.
675
00:38:11,870 --> 00:38:13,482
I want to say...
I haven't finished.
676
00:38:13,532 --> 00:38:16,317
The day that you are willing to
come out here with a cottontail
677
00:38:16,357 --> 00:38:17,789
attached to your rear end...
678
00:38:17,789 --> 00:38:19,312
[applause]
679
00:38:26,600 --> 00:38:27,995
You make them look
like animals, yes.
680
00:38:28,025 --> 00:38:29,345
Women aren't bunnies.
681
00:38:29,385 --> 00:38:31,562
They're not rabbits,
they're human beings.
682
00:38:31,562 --> 00:38:32,900
[applause]
683
00:38:32,990 --> 00:38:36,175
We have to pause.
We'll be back in a moment.
684
00:38:38,122 --> 00:38:41,212
I don't know if Hefner expected
quite as much assault
685
00:38:41,212 --> 00:38:44,041
as he was in for
when he came on.
686
00:38:44,041 --> 00:38:45,608
But it made
for lively television.
687
00:38:45,608 --> 00:38:47,436
I loved it.
688
00:38:47,436 --> 00:38:53,007
♪ If I could show you, Robin,
girl, you'd know... ♪
689
00:38:53,007 --> 00:38:54,878
[Hugh Hefner]
I was starting to realize
690
00:38:54,878 --> 00:38:57,054
this was a conflict
I wasn't going to win.
691
00:38:57,054 --> 00:38:58,647
Hugh Hefner is my enemy.
692
00:39:02,190 --> 00:39:06,368
[Christie Hefner] I do think Hef was
surprised at the harsh critique
693
00:39:06,368 --> 00:39:08,631
in the feminist movement
of Playboy.
694
00:39:08,631 --> 00:39:11,286
He felt, quite justifiably,
695
00:39:11,286 --> 00:39:13,897
that he'd been an ally in a lot
of political battles.
696
00:39:15,986 --> 00:39:20,208
But I think he didn't understand
that there was an element
697
00:39:20,208 --> 00:39:24,864
of the feminist movement
grappling with sexual imagery,
698
00:39:24,864 --> 00:39:27,911
and that part
of the women's movement
699
00:39:27,911 --> 00:39:30,783
was not gonna be happy
with Playboy.
700
00:39:30,783 --> 00:39:33,699
♪ If I could show you, Robin ♪
701
00:39:33,699 --> 00:39:36,702
[Hugh Hefner] As frustrated as I was
with these attacks,
702
00:39:36,702 --> 00:39:39,401
I'd soon have to turn
my attention
703
00:39:39,401 --> 00:39:42,143
to a battle I could fight...
704
00:39:42,143 --> 00:39:47,235
as Penthouse was about
to push the envelope again.
705
00:39:47,755 --> 00:39:52,368
Forcing us to question how far
Playboy was willing to go.
706
00:39:52,368 --> 00:39:55,763
♪ I was weak, I thought
that it would always last ♪
707
00:39:57,960 --> 00:40:01,813
[woman]
♪ Every little movement♪
708
00:40:01,903 --> 00:40:05,947
♪ Every motion of your hips♪
709
00:40:05,947 --> 00:40:09,515
♪ I feel the compulsion♪
710
00:40:09,515 --> 00:40:14,782
♪ To pull you
to my sweet lips♪
711
00:40:14,782 --> 00:40:18,960
♪ Is it a black magic spell♪
712
00:40:18,960 --> 00:40:22,050
♪ You put me under?♪
713
00:40:22,050 --> 00:40:25,401
♪ This miracle moment♪
714
00:40:25,401 --> 00:40:29,884
♪ Never let it end♪
715
00:40:29,884 --> 00:40:34,105
♪ Every little movement♪
716
00:40:34,105 --> 00:40:37,805
♪ Is beyond improvement♪
717
00:40:37,805 --> 00:40:40,938
♪ You are the magician♪
718
00:40:40,938 --> 00:40:45,900
♪ I've been wishing for
forever♪
719
00:40:45,900 --> 00:40:50,034
♪ Every little movement♪
720
00:40:50,034 --> 00:40:53,342
♪ Every little movement♪♪
56684
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