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[Hugh Hefner]
It was 1962
and America was changing.
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00:00:12,795 --> 00:00:15,798
The space program was
in full swing,
3
00:00:15,798 --> 00:00:19,628
and John Glenn became the first
person to orbit the earth.
4
00:00:19,628 --> 00:00:24,415
Johnny Carson was named the new
host ofThe Tonight Show,
5
00:00:24,415 --> 00:00:27,766
and the Cuban Missile Crisis,
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00:00:27,766 --> 00:00:31,379
which had kept the country
on edge for 13days,
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00:00:31,379 --> 00:00:33,859
came to an end.
8
00:00:33,859 --> 00:00:36,210
While American culture
was shifting,
9
00:00:36,210 --> 00:00:41,041
the world ofPlayboy
had exploded.
10
00:00:41,041 --> 00:00:42,651
♪♪
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00:00:46,089 --> 00:00:51,094
Our magazine had over
one and a half million
readers each month.
12
00:00:51,094 --> 00:00:53,140
[man]
♪ The little girl
she looks so... ♪
13
00:00:53,140 --> 00:00:57,535
And the Playboy Club had become
the biggest party in Chicago
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00:00:57,535 --> 00:01:00,060
with over 100,000 key holders.
15
00:01:00,060 --> 00:01:01,757
♪ Talk a while ♪
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00:01:01,757 --> 00:01:04,455
♪ Yeah, I was looking
back to see ♪
17
00:01:04,455 --> 00:01:06,327
♪ If she was
looking back to see if I... ♪
18
00:01:06,327 --> 00:01:10,070
With the mounting success
of the Chicago Club,
19
00:01:10,070 --> 00:01:12,898
it was time to take
our party national.
20
00:01:12,898 --> 00:01:17,773
And I knew the perfect location
for the next Playboy Club...
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00:01:17,773 --> 00:01:20,080
New York City.
22
00:01:22,908 --> 00:01:26,216
But the competition was tough.
23
00:01:26,216 --> 00:01:28,392
New York was home to the some
of the world's hottest
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00:01:28,392 --> 00:01:30,742
and most iconic nightlife.
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00:01:30,742 --> 00:01:34,094
So I sent Victor Lownes to get
a better feel for the market.
26
00:01:37,227 --> 00:01:40,012
[Victor Lownes]
I found a perfect location
27
00:01:40,012 --> 00:01:43,407
on East 59th Street.
28
00:01:43,407 --> 00:01:46,062
I was staying
at the Plaza Hotel,
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00:01:46,062 --> 00:01:51,023
and I noticed a "for rent"
sign on a building
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00:01:51,023 --> 00:01:53,896
that I could see
out of my window at the Plaza.
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00:01:56,899 --> 00:01:59,293
Central Park here.
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00:01:59,293 --> 00:02:01,599
Cartier,
Tiffany's.
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00:02:01,599 --> 00:02:04,211
And you see these
picture windows here?
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00:02:04,211 --> 00:02:06,126
That's all the advertising
we'll need.
35
00:02:06,126 --> 00:02:08,867
When people walk by
and see that spiral staircase
36
00:02:08,867 --> 00:02:11,348
filled with
a rainbow of Bunnies...
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00:02:11,348 --> 00:02:12,741
We got 'em.
38
00:02:12,741 --> 00:02:14,264
When can renovations
begin?
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00:02:14,264 --> 00:02:15,787
We should be cleared
to start in two weeks.
40
00:02:15,787 --> 00:02:17,224
I'm finalizing everything
41
00:02:17,224 --> 00:02:18,616
with the Department
of Buildings today.
42
00:02:18,616 --> 00:02:20,183
[Bob Preuss]
Which reminds me, Victor.
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00:02:20,183 --> 00:02:22,316
Preliminary budgeting has us
at 2.5 million.
44
00:02:22,316 --> 00:02:24,535
Right now we're
overextended by a lot.
45
00:02:24,535 --> 00:02:26,363
We're pre-selling memberships,
that'll help.
46
00:02:26,363 --> 00:02:28,017
No, it will help,
you're right, but--
47
00:02:28,017 --> 00:02:29,932
Bob, it's New York.
48
00:02:29,932 --> 00:02:34,110
I know it's New York, but it
doesn't hurt to limit risk.
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00:02:34,110 --> 00:02:36,460
[Hefner]
This is what I want.
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00:02:36,460 --> 00:02:39,333
This design,
at this address.
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00:02:39,333 --> 00:02:40,899
To me,
that's worth the risk.
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00:02:43,989 --> 00:02:47,732
[Patty Farmer]
They put $7 million
into renovations,
53
00:02:47,732 --> 00:02:50,387
and that was a huge amount
at that time.
54
00:02:50,387 --> 00:02:54,478
And that did not even take into
account the advertising budget.
55
00:02:54,478 --> 00:02:57,829
So Victor really had
high hopes for this Club
56
00:02:57,829 --> 00:03:01,355
being really the jewel
in the Playboy Club chain.
57
00:03:03,531 --> 00:03:05,446
[Hugh Hefner]
With our plans in place,
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00:03:05,446 --> 00:03:07,926
we started construction.
59
00:03:13,758 --> 00:03:17,153
And at seven stories high,
the Club would have twice
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00:03:17,153 --> 00:03:19,155
the capacity
of our Chicago location.
61
00:03:22,680 --> 00:03:26,162
But I soon realized that
doing business in New York
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00:03:26,162 --> 00:03:28,077
had risks I hadn't anticipated.
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00:03:30,558 --> 00:03:33,909
To open a club, you needed
a liquor license.
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00:03:33,909 --> 00:03:35,780
And to get a liquor license,
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00:03:35,780 --> 00:03:39,131
you had to go through
the state's licensing board.
66
00:03:39,131 --> 00:03:43,353
But no state government was
more corrupt than New York's.
67
00:03:46,791 --> 00:03:50,795
Albany was since
the 19th century
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00:03:50,795 --> 00:03:53,537
and continuesto this day,
a cesspool of corruption.
69
00:03:53,537 --> 00:03:55,757
If you want to get anything
done in New York State,
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00:03:55,757 --> 00:03:58,150
you gotta pay somebody.
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00:03:58,150 --> 00:04:00,936
You've got to pay
some elected official, right,
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00:04:00,936 --> 00:04:03,591
to get the go-ahead.
73
00:04:03,591 --> 00:04:05,549
That is how things
are done in New York.
74
00:04:07,377 --> 00:04:09,814
[Hugh Hefner]
Soon enough, we were informed
75
00:04:09,814 --> 00:04:12,077
that in order to open our Club,
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00:04:12,077 --> 00:04:14,297
we had to pay a corrupt
government official
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00:04:14,297 --> 00:04:16,734
a bribe of $100,000.
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00:04:21,086 --> 00:04:22,958
[Hefner]
This is blackmail.
79
00:04:22,958 --> 00:04:24,525
That's how it works.
80
00:04:29,181 --> 00:04:30,226
Well, we're not paying him.
81
00:04:30,226 --> 00:04:31,967
We need to open the Club now
82
00:04:31,967 --> 00:04:33,664
and we can't do that
without a liquor license.
83
00:04:33,664 --> 00:04:36,363
Plus, we've already started
selling memberships.
84
00:04:36,363 --> 00:04:39,322
We have over 10,000
customers who already paid.
85
00:04:39,322 --> 00:04:41,585
How would they react if we
canceled the opening?
86
00:04:41,585 --> 00:04:45,589
[Hugh Hefner]
Arnie insisted that pay-offs
were the cost of doing business.
87
00:04:45,589 --> 00:04:48,505
But paying a bribe went against
everything I stood for.
88
00:05:02,171 --> 00:05:05,087
[Victor Lownes]
Hefner's an extremely
moral person.
89
00:05:05,087 --> 00:05:08,569
You had to be, and there were
so many trumped-up charges,
90
00:05:08,569 --> 00:05:12,877
and efforts to indict us for
things that we didn't do wrong
91
00:05:12,877 --> 00:05:15,489
that we had to keep
our nose clean.
92
00:05:18,405 --> 00:05:20,276
[Hugh Hefner]
I knew it was a risk
93
00:05:20,276 --> 00:05:24,585
to involvePlayboy
in any illegal activity.
94
00:05:24,585 --> 00:05:28,545
But if we wanted to get
our liquor license
to open our club,
95
00:05:28,545 --> 00:05:31,200
I had no choice.
96
00:05:31,200 --> 00:05:32,680
So I paid the bribe.
97
00:05:43,430 --> 00:05:45,606
What I didn't know then
was that
98
00:05:45,606 --> 00:05:47,869
in going against my conscience,
99
00:05:47,869 --> 00:05:51,089
I was making a decision
that would hauntPlayboy
100
00:05:51,089 --> 00:05:52,700
for years to come.
101
00:05:55,442 --> 00:05:59,489
[woman]
♪ Every little movement ♪
102
00:05:59,489 --> 00:06:03,667
♪ Every little thing you do ♪
103
00:06:03,667 --> 00:06:06,322
♪ Is it sleight of hand ♪
104
00:06:06,322 --> 00:06:11,414
♪ That commands
my heart to love you?
105
00:06:11,414 --> 00:06:15,418
♪ Every little movement ♪
106
00:06:15,418 --> 00:06:18,378
♪ Every little movement ♪♪
107
00:06:22,338 --> 00:06:25,733
♪♪
108
00:06:25,733 --> 00:06:28,866
[Hugh Hefner]
On December 8, 1962,
109
00:06:28,866 --> 00:06:31,347
after a rocky start,
110
00:06:31,347 --> 00:06:35,177
our biggest venture yet,
the Playboy Club New York
111
00:06:35,177 --> 00:06:37,048
finally opened its doors.
112
00:06:37,048 --> 00:06:39,486
[man]
♪ Don't cry no more ♪
113
00:06:39,486 --> 00:06:42,489
♪ Wipe away your tears ♪
114
00:06:42,489 --> 00:06:44,752
♪ Don't cry no more baby ♪
115
00:06:44,752 --> 00:06:47,015
♪ Wipe away your tears ♪
116
00:06:47,015 --> 00:06:50,366
With its spiral staircase,
elevated piano bar,
117
00:06:50,366 --> 00:06:52,803
and 360-degree fireplace,
118
00:06:52,803 --> 00:06:56,024
it was even more stunning
than our Chicago operation.
119
00:06:56,024 --> 00:06:58,330
♪♪
120
00:07:00,942 --> 00:07:04,336
We had comedians and singers.
121
00:07:04,336 --> 00:07:07,165
A cue around the block.
122
00:07:07,165 --> 00:07:09,907
It was a huge success
right from the start.
123
00:07:09,907 --> 00:07:12,606
[man]
♪ You cried me a river ♪
124
00:07:12,606 --> 00:07:16,348
♪ You cried me a sea ♪
125
00:07:16,348 --> 00:07:18,655
♪ And I believed
without a doubt ♪
126
00:07:18,655 --> 00:07:20,744
♪ That you really really
really loved me ♪
127
00:07:20,744 --> 00:07:23,399
♪ Don't cry no more ♪
128
00:07:23,399 --> 00:07:25,096
♪♪
129
00:07:30,145 --> 00:07:32,800
And I had the most beautiful
date in the room.
130
00:07:35,455 --> 00:07:38,893
My girlfriend, Cynthia Maddox.
131
00:07:38,893 --> 00:07:42,070
Cynthia wasn't
the only woman I dated,
132
00:07:42,070 --> 00:07:45,334
But anytime I was at the Club,
she was at my side.
133
00:07:47,597 --> 00:07:51,906
Within weeks, we were averaging
over 3,000 guests a night.
134
00:07:53,908 --> 00:07:54,865
Not bad, huh?
135
00:07:56,824 --> 00:07:58,565
Not bad at all.
136
00:07:58,565 --> 00:08:01,437
♪ You cried me a river ♪
137
00:08:01,437 --> 00:08:03,308
♪ You cried me
a sea... ♪
138
00:08:03,308 --> 00:08:07,008
And I knew if we could conquer
the New York nightclub scene,
139
00:08:07,008 --> 00:08:09,184
we could succeed anywhere.
140
00:08:11,186 --> 00:08:13,362
Within a year,
we had Playboy Clubs
141
00:08:13,362 --> 00:08:18,802
in Miami, New Orleans,
St. Louis, Phoenix, Detroit,
142
00:08:18,802 --> 00:08:23,241
Baltimore, Kansas City,
Cincinnati and Los Angeles.
143
00:08:27,550 --> 00:08:30,901
Playboy was on top of the world.
144
00:08:30,901 --> 00:08:33,556
But just when it seemed like
everything was going our way...
145
00:08:33,556 --> 00:08:35,253
♪ Don't cry no more baby... ♪
146
00:08:35,253 --> 00:08:38,605
...a decision I made
months earlier
147
00:08:38,605 --> 00:08:41,521
was about to threaten
the entirePlayboy empire.
148
00:08:46,613 --> 00:08:48,049
[phone ringing]
149
00:08:50,355 --> 00:08:52,532
[phone continues ringing]
150
00:09:02,324 --> 00:09:05,370
[Bob Preuss]
Hef?
151
00:09:05,370 --> 00:09:06,589
Hef...
152
00:09:06,589 --> 00:09:08,112
Bob?
153
00:09:08,112 --> 00:09:09,418
[Bob]
Sorry, I know it's early.
154
00:09:09,418 --> 00:09:10,724
It's 10:00 a.m.
155
00:09:10,724 --> 00:09:11,812
It's important.
156
00:09:11,812 --> 00:09:14,162
[sighs]
157
00:09:14,162 --> 00:09:18,253
[Hugh Hefner]
Just a few months after
the New York Club opened,
158
00:09:18,253 --> 00:09:21,343
my staff caught wind
of a government operation
159
00:09:21,343 --> 00:09:22,823
that could shut us down.
160
00:09:28,306 --> 00:09:31,048
New York Governor,
Nelson Rockefeller,
161
00:09:31,048 --> 00:09:33,616
had announced a corruption
investigation
162
00:09:33,616 --> 00:09:37,925
with a specific focus
on the State Liquor Authority,
163
00:09:37,925 --> 00:09:40,884
the same organization that had
forced me to pay a bribe
164
00:09:40,884 --> 00:09:43,539
to get my club open.
165
00:09:43,539 --> 00:09:45,715
I knew it was only
a matter of time
166
00:09:45,715 --> 00:09:48,370
before Rockefeller's
investigation
167
00:09:48,370 --> 00:09:50,285
would lead directly toPlayboy.
168
00:09:52,113 --> 00:09:54,985
Hefner had apparently
given a bribe
169
00:09:54,985 --> 00:09:57,031
to two New York
state officials,
170
00:09:57,031 --> 00:09:59,163
the Chairman of the Republican
Party of New York
171
00:09:59,163 --> 00:10:02,819
and the Chairman
of the State Liquor Board.
172
00:10:02,819 --> 00:10:04,821
In Hugh Hefner's mind,
173
00:10:04,821 --> 00:10:06,780
he had done what he needed to,
174
00:10:06,780 --> 00:10:08,956
to get Playboy'sliquor
license in New York
175
00:10:11,915 --> 00:10:17,878
[Hugh Hefner]
Practically every club owner in
New York City had paid a bribe.
176
00:10:17,878 --> 00:10:20,489
But I knew our success
made us a big target.
177
00:10:23,927 --> 00:10:29,193
And if investigators found out,
the Club could be shut down.
178
00:10:29,193 --> 00:10:32,196
ThePlayboy name could be
tarnished,
179
00:10:32,196 --> 00:10:34,372
and we could face
criminal charges.
180
00:10:38,376 --> 00:10:41,771
To savePlayboy's reputation
and my own,
181
00:10:41,771 --> 00:10:44,774
I decided there was
only one thing to do.
182
00:10:53,217 --> 00:10:58,222
[Richard Rosenzweig]
Once one succumbs
to a bribe transaction,
183
00:10:58,222 --> 00:11:01,661
you are hooked... forever.
184
00:11:01,661 --> 00:11:04,185
Anything you need, names, dates,
Playboywill give it to you.
185
00:11:04,185 --> 00:11:08,015
[Richard Rosenzweig]
We went to the District
Attorney's office in New York,
186
00:11:08,015 --> 00:11:11,627
and we told them
what had occurred.
187
00:11:11,627 --> 00:11:14,848
And they said they would work
together on this.
188
00:11:14,848 --> 00:11:17,807
First time, I think that
it ever happened in New York.
189
00:11:19,940 --> 00:11:21,637
[Victor Lownes]
Hefner and Morton,
190
00:11:21,637 --> 00:11:24,640
the way they felt about it
had a certain rationale.
191
00:11:24,640 --> 00:11:26,076
And with all the evidence...
192
00:11:26,076 --> 00:11:29,776
We even paid
the bribe with a check.
193
00:11:29,776 --> 00:11:33,040
And, I mean, so there was
no question about evidence.
194
00:11:33,040 --> 00:11:35,695
And there was no question
about blowing the whistle.
195
00:11:38,480 --> 00:11:40,177
[Hugh Hefner]
I followed through
with my promise
196
00:11:40,177 --> 00:11:41,788
and turned over
all of our books.
197
00:11:44,791 --> 00:11:49,534
[Richard Rosenzweig]
By handling it the way
we handled the approach
198
00:11:49,534 --> 00:11:51,319
works out in the end.
199
00:11:51,319 --> 00:11:56,019
And the word gets out to these
people that you cannot touch us
200
00:11:56,019 --> 00:12:00,110
with these unlawful suggestions.
201
00:12:00,110 --> 00:12:03,897
♪♪
202
00:12:03,897 --> 00:12:07,639
[man]
♪ Go away baby quit hanging
around my bed... ♪
203
00:12:07,639 --> 00:12:12,296
[Hugh Hefner]
After months of investigation
and a high-profile trial,
204
00:12:12,296 --> 00:12:16,605
Judson Morhouse,
the man who had forced us
to pay the bribe,
205
00:12:16,605 --> 00:12:19,869
was removed from office,
disbarred, and convicted
206
00:12:19,869 --> 00:12:22,829
on charges of both corruption
and extortion.
207
00:12:22,829 --> 00:12:25,701
♪♪
208
00:12:25,701 --> 00:12:27,529
♪ Your love has ruined my... ♪
209
00:12:27,529 --> 00:12:31,054
Our testimony proved so vital
to the state's case,
210
00:12:31,054 --> 00:12:34,928
Playboy was forgiven
on all counts.
211
00:12:34,928 --> 00:12:37,234
[James Karmel]
Hefner had, in fact, come clean.
212
00:12:37,234 --> 00:12:39,193
And then he did
whatever he could
213
00:12:39,193 --> 00:12:41,456
to break the whole
scheme of corruption
214
00:12:41,456 --> 00:12:43,806
by providing testimony
215
00:12:43,806 --> 00:12:46,156
against these two guys
who were convicted.
216
00:12:46,156 --> 00:12:48,593
♪♪
217
00:12:48,593 --> 00:12:50,813
[Hugh Hefner]
While I was dealing
with the Clubs,
218
00:12:50,813 --> 00:12:54,599
the world was changing.
219
00:12:54,599 --> 00:12:57,211
♪ You gotta leave me baby... ♪
220
00:12:57,211 --> 00:13:00,257
And I quickly realizedPlayboy
needed to change with it.
221
00:13:04,522 --> 00:13:06,829
[Hugh Hefner]
The pill came in in 1960.
222
00:13:06,829 --> 00:13:09,179
And there were
topless go-go dancers
223
00:13:09,179 --> 00:13:12,008
in both New York
and, uh, San Francisco.
224
00:13:12,008 --> 00:13:15,403
And the sexual revolution had
become a reality.
225
00:13:15,403 --> 00:13:17,797
And with that a permissiveness
226
00:13:17,797 --> 00:13:20,408
that offered a new possibility
in terms of freedom.
227
00:13:22,497 --> 00:13:24,325
It was also a time
of revolution too,
228
00:13:24,325 --> 00:13:25,239
and you can't separate
that either.
229
00:13:27,284 --> 00:13:29,417
I have a dream...
230
00:13:29,417 --> 00:13:32,072
[Hugh Hefner]
It was a time of questioning
old mores and values.
231
00:13:32,072 --> 00:13:35,336
It was a reaction
to the very repressive values
232
00:13:35,336 --> 00:13:37,512
that had existed
in the '40s and '50s.
233
00:13:37,512 --> 00:13:40,994
It was questioning a lot
of the fundamental views
234
00:13:40,994 --> 00:13:43,126
that people saw were hurtful.
235
00:13:43,126 --> 00:13:46,434
We hold these truths
to be self-evident
236
00:13:46,434 --> 00:13:49,654
that all men are created equal.
237
00:13:49,654 --> 00:13:52,005
[news announcer]]
At City Hall Park
another multitude
238
00:13:52,005 --> 00:13:54,877
welcomes the young democratic
Bay Stater.
239
00:13:54,877 --> 00:13:56,705
[Hugh Hefner]
With John F. Kennedy
240
00:13:56,705 --> 00:13:58,576
pushing a progressive agenda
in the White House,
241
00:13:58,576 --> 00:14:03,233
it seemed like America was
on the cusp of a new era.
242
00:14:03,233 --> 00:14:05,670
And I knew then
thatPlayboy needed to be
243
00:14:05,670 --> 00:14:07,281
at the forefront
of the revolution.
244
00:14:07,281 --> 00:14:09,936
♪ Quit hanging 'round my bed ♪♪
245
00:14:14,070 --> 00:14:17,552
♪♪
246
00:14:21,512 --> 00:14:24,515
[man]
♪ Every day
in the same old way ♪
247
00:14:24,515 --> 00:14:26,561
♪ I'm a 9:00 to 5:00... ♪
248
00:14:26,561 --> 00:14:30,260
We began publishing articles
tackling the changing times.
249
00:14:30,260 --> 00:14:33,742
We slammed nuclear testing,
250
00:14:33,742 --> 00:14:37,311
criticized America's corrupt
auto industry,
251
00:14:37,311 --> 00:14:40,531
and basted America's
outdated government leaders.
252
00:14:43,230 --> 00:14:47,234
We were even covering social
issues like economic reform.
253
00:14:47,234 --> 00:14:50,628
Even some of my early critics
had to admit
254
00:14:50,628 --> 00:14:52,892
the magazine
was doing important work.
255
00:14:56,156 --> 00:14:59,289
The come-on for Playboy
in the '60s
256
00:14:59,289 --> 00:15:00,900
was the fact
that you were going to see
257
00:15:00,900 --> 00:15:02,771
the Playmate of the Month.
258
00:15:02,771 --> 00:15:05,861
Once you bought the magazine
and began to read it,
259
00:15:05,861 --> 00:15:10,735
then you understood that there
was stuff worth looking at.
260
00:15:10,735 --> 00:15:12,955
Worth reading,
worth thinking about.
261
00:15:12,955 --> 00:15:16,350
And some of it
was indeed groundbreaking.
262
00:15:16,350 --> 00:15:18,091
♪♪
263
00:15:18,091 --> 00:15:20,093
[Hugh Hefner]
Playboy in its tenth year
264
00:15:20,093 --> 00:15:23,313
was becoming more influential
than ever before.
265
00:15:23,313 --> 00:15:25,663
♪♪
266
00:15:25,663 --> 00:15:29,276
[Richard Rosenzweig]
Writers, cartoonists,
photographers, artists,
267
00:15:29,276 --> 00:15:34,324
they all wanted to be part
of this cultural revolutionary
268
00:15:34,324 --> 00:15:36,500
piece of work
that we were doing.
269
00:15:36,500 --> 00:15:40,156
And some of them,
and many of them actually
270
00:15:40,156 --> 00:15:42,854
worked for less
than their normal fees
271
00:15:42,854 --> 00:15:44,204
just to be part of it.
272
00:15:44,204 --> 00:15:46,902
[man]
♪ So much to live... ♪
273
00:15:46,902 --> 00:15:48,991
[Hugh Hefner]
Because I was
the face of the company,
274
00:15:48,991 --> 00:15:51,385
I wanted to start my own column
275
00:15:51,385 --> 00:15:54,214
to address topics
I cared about.
276
00:15:54,214 --> 00:15:59,306
From drug law reform to
separation of church and state.
277
00:15:59,306 --> 00:16:01,830
I called it
The Playboy Philosophy.
278
00:16:01,830 --> 00:16:06,095
♪♪
279
00:16:06,095 --> 00:16:09,577
But our biggest addition was
inspired by the conversations
280
00:16:09,577 --> 00:16:12,362
I was having with celebrities
and intellectuals
281
00:16:12,362 --> 00:16:15,191
at my parties
and on my TV show.
282
00:16:15,191 --> 00:16:17,411
I thought it would be great
to give them a platform
283
00:16:17,411 --> 00:16:19,413
to talk about the issues
they cared about,
284
00:16:19,413 --> 00:16:21,937
and I knew our readers
would love it.
285
00:16:28,335 --> 00:16:31,251
We called it
The Playboy Interview.
286
00:16:33,296 --> 00:16:34,950
The firstPlayboy Interview
287
00:16:34,950 --> 00:16:36,604
was with my good friend,
Miles Davis.
288
00:16:38,693 --> 00:16:42,871
In an interview that took place
over two days,
289
00:16:42,871 --> 00:16:45,482
he went beyond talking
about music
290
00:16:45,482 --> 00:16:47,876
and opened up
about his experience
291
00:16:47,876 --> 00:16:49,704
as a black man in America.
292
00:16:51,836 --> 00:16:55,710
The magazine wanted to prove
itself to be broad-minded.
293
00:16:55,710 --> 00:16:59,148
Miles Davis was
this very important guy.
294
00:16:59,148 --> 00:17:05,024
The interview was comprehensive,
patient, finely edited.
295
00:17:08,244 --> 00:17:10,116
[Hugh Hefner]
Over the next few months,
296
00:17:10,116 --> 00:17:12,118
we interviewed Peter Sellers,
297
00:17:12,118 --> 00:17:14,207
Jackie Gleason,
298
00:17:14,207 --> 00:17:15,773
and Ayn Rand.
299
00:17:18,515 --> 00:17:20,126
The interviews themselves
could have
300
00:17:20,126 --> 00:17:22,824
up to 40 hours of material,
301
00:17:22,824 --> 00:17:26,480
compiled over weeks or months.
302
00:17:26,480 --> 00:17:28,612
[David Granger]
Well, the thing that makes
the Playboy Interview
303
00:17:28,612 --> 00:17:32,399
completely unique is,
it's incredibly in-depth.
304
00:17:32,399 --> 00:17:35,402
I mean, who's gonna give,
you know, somewhere between
305
00:17:35,402 --> 00:17:39,145
ten and 25 hours
to an interviewer, you know?
306
00:17:39,145 --> 00:17:42,409
I mean, especially now,
when every celebrity
307
00:17:42,409 --> 00:17:45,064
is so completely controlled
by publicists.
308
00:17:45,064 --> 00:17:48,110
[Hugh Hefner]
By spending so much time
with celebrities,
309
00:17:48,110 --> 00:17:50,591
we developed a rapport.
310
00:17:50,591 --> 00:17:52,549
And they shared things with us
311
00:17:52,549 --> 00:17:55,726
they would never tell
any other publication.
312
00:17:55,726 --> 00:17:58,773
It was a big status thing
to do the Playboy Interview.
313
00:17:58,773 --> 00:18:01,863
And I think I answered
some things perhaps
314
00:18:01,863 --> 00:18:05,040
a little more frankly
than I normally would,
315
00:18:05,040 --> 00:18:08,087
thinking I'm in the big time
of Playboynow.
316
00:18:12,265 --> 00:18:14,528
[Hugh Hefner]
ThePlayboy Interview went on
to become
317
00:18:14,528 --> 00:18:18,923
one of the most iconic features
in the magazine's history.
318
00:18:18,923 --> 00:18:21,056
[Arthur Kretchmer]
The interview was
in the first 20 years,
319
00:18:21,056 --> 00:18:25,147
you'll see that they are
like a classical symphony.
320
00:18:25,147 --> 00:18:28,890
One melody leads into the next
melody and the third melody
321
00:18:28,890 --> 00:18:30,631
is a counterpoint
on the first melody.
322
00:18:33,024 --> 00:18:36,550
There is a comprehensiveness
to them.
323
00:18:36,550 --> 00:18:40,075
Many years later,
Steve Jobs said about
324
00:18:40,075 --> 00:18:42,121
his first Playboy Interview,
325
00:18:42,121 --> 00:18:45,385
it was the single best thing
in media he had ever done.
326
00:18:53,306 --> 00:18:55,786
[Hugh Hefner]
With all of our new
editorial features,
327
00:18:55,786 --> 00:18:57,919
there was so much to do
at the magazine
328
00:18:57,919 --> 00:19:01,096
that I had little time
for anything else,
329
00:19:01,096 --> 00:19:03,403
including my girlfriend,
Cynthia.
330
00:19:03,403 --> 00:19:05,448
I'm bored.
331
00:19:05,448 --> 00:19:07,624
I've gotta get this
done by tonight.
332
00:19:07,624 --> 00:19:12,412
[woman]
♪ But I'm feeling so sad ♪
333
00:19:15,241 --> 00:19:19,593
♪ I long to try ♪
334
00:19:19,593 --> 00:19:24,946
♪ Something I've never had ♪
335
00:19:24,946 --> 00:19:30,038
♪ Never had no kissin' ♪
336
00:19:30,038 --> 00:19:32,388
♪ Oh what I've been missin' ♪
337
00:19:32,388 --> 00:19:34,521
I've, uh... I've gotta
get this done by tonight.
338
00:19:34,521 --> 00:19:40,179
♪ Lover man
oh where can you be? ♪
339
00:19:45,009 --> 00:19:46,228
♪ The night is so cold ♪
340
00:19:46,228 --> 00:19:47,142
Cynthia...
341
00:19:49,710 --> 00:19:52,321
♪ And I'm so alone ♪
342
00:19:56,151 --> 00:19:58,197
♪ I'd give my soul ♪
343
00:20:00,373 --> 00:20:03,419
♪ Just to call you my own ♪
344
00:20:05,769 --> 00:20:08,903
♪ Got a moon above me ♪
345
00:20:11,166 --> 00:20:16,780
♪ But no one to love me
lover man... ♪
346
00:20:16,780 --> 00:20:18,782
You're really not
making this easy for me.
347
00:20:18,782 --> 00:20:20,741
But I have to work, okay?
348
00:20:24,962 --> 00:20:28,662
♪ I've heard it said ♪
349
00:20:28,662 --> 00:20:34,537
♪ That the thrill of romance ♪
350
00:20:34,537 --> 00:20:36,104
♪ Can be... ♪♪
351
00:20:43,590 --> 00:20:45,635
[door closes]
352
00:20:52,294 --> 00:20:54,253
[Hugh Hefner]
I knew I should have
been spending
353
00:20:54,253 --> 00:20:56,298
more time with Cynthia,
354
00:20:56,298 --> 00:20:58,169
but my devotion to the magazine
355
00:20:58,169 --> 00:21:01,956
was far from the only problem
in our relationship.
356
00:21:01,956 --> 00:21:04,698
He dates other girls,
and I don't like it.
357
00:21:06,177 --> 00:21:07,744
He knows I don't like it.
358
00:21:07,744 --> 00:21:09,572
And he doesn't like when I date,
359
00:21:09,572 --> 00:21:11,618
and he feels
it's wrong when I date.
360
00:21:11,618 --> 00:21:15,274
Discussions go back and forth
and we try to work things out,
361
00:21:15,274 --> 00:21:19,669
but I don't know what's going
to happen if this continues on.
362
00:21:24,239 --> 00:21:25,545
I'll be right back.
363
00:21:30,071 --> 00:21:34,031
[Richard Rosenzweig]
Cynthia was a very
vibrant young woman.
364
00:21:34,031 --> 00:21:36,164
And they had a romantic
relationship.
365
00:21:36,164 --> 00:21:41,517
Hefner never indicated
that he was a one-woman man.
366
00:21:41,517 --> 00:21:46,000
And that was not to Cynthia's
liking, as one can imagine.
367
00:21:46,000 --> 00:21:49,743
[woman]
♪ Was it done just for fun? ♪
368
00:21:49,743 --> 00:21:52,746
♪ We have necked
till I'm wrecked... ♪
369
00:21:52,746 --> 00:21:56,402
[Hugh Hefner]
Throughout all the years
with Playboy,
370
00:21:56,402 --> 00:22:01,320
I never had
a monogamous relationship.
371
00:22:01,320 --> 00:22:04,801
I think I was committed
to that lifestyle.
372
00:22:04,801 --> 00:22:08,588
It was a young man's fantasy.
373
00:22:08,588 --> 00:22:11,678
I was in a unique position
as the publisher of Playboy.
374
00:22:11,678 --> 00:22:14,637
[Hefner]
Mm-hmm.
375
00:22:14,637 --> 00:22:16,857
Well, let's set it up.
376
00:22:16,857 --> 00:22:18,119
Or try to.
377
00:22:21,557 --> 00:22:23,777
I'll, I'll call
you back, Spec, okay.
378
00:22:27,389 --> 00:22:29,130
Everything okay?
379
00:22:29,130 --> 00:22:31,175
It's great.
380
00:22:31,175 --> 00:22:35,571
These heels, though...
they're a killer.
381
00:22:35,571 --> 00:22:37,704
I'm sure if you talk
to the Bunny Mother,
382
00:22:37,704 --> 00:22:40,663
she'll let you go back
to the dressing room
and take five.
383
00:22:40,663 --> 00:22:43,579
Oh, I don't know,
she seems pretty strict.
384
00:22:43,579 --> 00:22:46,495
Plus... it's always
fun to break the rules
385
00:22:46,495 --> 00:22:48,279
every once in a while,
isn't it?
386
00:22:57,941 --> 00:23:00,291
[Stephen Martinez]
Cynthia Maddox was
really beautiful.
387
00:23:00,291 --> 00:23:03,469
Hef, uh, fell in love with her.
388
00:23:03,469 --> 00:23:06,080
They started dating.
389
00:23:06,080 --> 00:23:10,345
But Cynthia wanted to have
a relationship with him.
390
00:23:10,345 --> 00:23:13,783
She just didn't wanna be
another girl,
391
00:23:13,783 --> 00:23:15,872
and Hef wasn't prepared
for that.
392
00:23:20,268 --> 00:23:22,966
[Hugh Hefner]
In the spring of 1963,
393
00:23:22,966 --> 00:23:26,448
my relationship with Cynthia
came to an end.
394
00:23:26,448 --> 00:23:28,929
Part of what my pursuit
of happiness has been all about
395
00:23:28,929 --> 00:23:32,323
has been an attempt to walk
a different road.
396
00:23:32,323 --> 00:23:35,718
And when you're walking
a different road without a map,
397
00:23:35,718 --> 00:23:39,026
uh, you're gonna make mistakes.
398
00:23:39,026 --> 00:23:42,203
And, you know, when you're
involved in a, in a series
399
00:23:42,203 --> 00:23:43,900
of romantic relationships,
400
00:23:43,900 --> 00:23:46,163
the nature of that
is gonna hurt.
401
00:23:48,818 --> 00:23:51,168
I was sad to see Cynthia go,
402
00:23:51,168 --> 00:23:54,302
but work was a welcome
distraction.
403
00:23:54,302 --> 00:23:56,783
And soon,
bigger issues of the day
404
00:23:56,783 --> 00:23:58,698
were taking up
all of my attention.
405
00:23:58,698 --> 00:24:04,225
[marchers chanting]
406
00:24:04,225 --> 00:24:07,620
[Martin Luther King]
The Negro still is not free.
407
00:24:10,100 --> 00:24:12,842
[Hugh Hefner]
The Civil Rights Movement
was gaining momentum,
408
00:24:12,842 --> 00:24:15,410
but the peaceful demonstrations
advocated
409
00:24:15,410 --> 00:24:21,372
by Martin Luther King Jr.,
soon gave way to violence...
410
00:24:21,372 --> 00:24:23,723
[crowd screaming]
411
00:24:25,725 --> 00:24:28,684
...as police
in Birmingham, Alabama
412
00:24:28,684 --> 00:24:30,512
brutally assaulted black
protestors.
413
00:24:33,036 --> 00:24:34,734
[Martin Luther King]
We can never be satisfied
414
00:24:34,734 --> 00:24:36,997
as long as the Negro is
the victim
415
00:24:36,997 --> 00:24:40,609
of the unspeakable horrors
of police brutality.
416
00:24:40,609 --> 00:24:42,045
[applause]
417
00:24:46,833 --> 00:24:50,010
Playboy had been involved in
Civil Rights issues for years,
418
00:24:50,010 --> 00:24:52,839
and we weren't going
to stop now.
419
00:24:58,584 --> 00:25:01,891
[Arthur Kretchmer]
We did everything there was
to do about Civil Rights.
420
00:25:01,891 --> 00:25:06,853
It was an overwhelming fact that
black people were badly treated
421
00:25:06,853 --> 00:25:08,594
and that the magazine should do
422
00:25:08,594 --> 00:25:11,074
what it could
to make that better.
423
00:25:11,074 --> 00:25:14,817
The thing about the magazine
that nobody realizes
424
00:25:14,817 --> 00:25:18,560
is it was the only magazine
in America that was fearless
425
00:25:18,560 --> 00:25:21,520
on any topic you gave it,
Playboycould cover it
426
00:25:21,520 --> 00:25:24,827
and could cover it honestly.
427
00:25:24,827 --> 00:25:28,962
[Hugh Hefner]
In early 1963, a new leader
in the Civil Rights Movement
428
00:25:28,962 --> 00:25:30,529
had captured
the nation's attention.
429
00:25:35,664 --> 00:25:40,277
Malcolm X was
a polarizing figure,
430
00:25:40,277 --> 00:25:42,105
who, unlike Dr. King,
431
00:25:42,105 --> 00:25:44,760
encouraged violence
as a means of protest.
432
00:25:44,760 --> 00:25:48,285
[Malcolm X]
We need an organization
that no one downtown loves.
433
00:25:48,285 --> 00:25:51,985
We need one that's ready
and willing to take action,
434
00:25:51,985 --> 00:25:53,987
- any kind of action...
- [audience reacts]
435
00:25:53,987 --> 00:25:57,207
Not when the man downtown sees
fit but when we see fit.
436
00:25:57,207 --> 00:26:01,603
- [audience affirms]
- By any means necessary.
437
00:26:01,603 --> 00:26:04,040
[Jesse Jackson]
Malcolm X
was a black nationalist
438
00:26:04,040 --> 00:26:05,694
who thought white people
were barbaric
439
00:26:05,694 --> 00:26:09,306
by not allowing us
to use public facilities.
440
00:26:09,306 --> 00:26:12,919
In that season of fear
and polarization
441
00:26:12,919 --> 00:26:16,357
driven by former slaveholders
and segregationists,
442
00:26:16,357 --> 00:26:18,272
the argument was that Malcolm
did not deserve a platform.
443
00:26:20,361 --> 00:26:22,450
[Hugh Hefner]
In the spring of 1963,
444
00:26:22,450 --> 00:26:24,844
Malcolm X agreed
to sit down with us.
445
00:26:29,631 --> 00:26:32,591
[Spec]
We can't publish this.
446
00:26:32,591 --> 00:26:35,550
"The white man must realize
that the sins of the fathers
447
00:26:35,550 --> 00:26:38,335
"are about to be visited upon
the heads of the children
448
00:26:38,335 --> 00:26:40,207
"who have continued
those sins,
449
00:26:40,207 --> 00:26:42,426
only in more
sophisticated ways."
450
00:26:42,426 --> 00:26:44,472
This is practically
a declaration of war.
451
00:26:44,472 --> 00:26:46,517
If I'm not mistaken, it's what
he's been saying for years.
452
00:26:46,517 --> 00:26:49,129
It is not our place to get
involved in his crusade.
453
00:26:49,129 --> 00:26:51,784
Why not?
Because we're white?
454
00:26:51,784 --> 00:26:54,482
Because we don't like
what he's saying?
455
00:26:54,482 --> 00:26:57,964
Look, we've fought for years
against censorship of all kind,
456
00:26:57,964 --> 00:27:00,575
to be able to express ourselves
the way we see fit,
457
00:27:00,575 --> 00:27:03,360
live our life
how we want to.
458
00:27:03,360 --> 00:27:06,799
Let's not become
hypocrites here, Spec.
459
00:27:06,799 --> 00:27:08,365
Print this as is.
460
00:27:11,978 --> 00:27:17,592
[David Eisenbach]
Malcolm X, his message
was really important.
461
00:27:17,592 --> 00:27:21,944
But his rhetoric and language
was definitely threatening,
462
00:27:21,944 --> 00:27:25,600
even to those who had
embraced civil rights.
463
00:27:25,600 --> 00:27:28,037
Black people, you cannot
trust the white devil.
464
00:27:28,037 --> 00:27:32,215
The white devil will always try
to keep you in chains.
465
00:27:32,215 --> 00:27:35,915
So the fact that
you would have Hugh Hefner
466
00:27:35,915 --> 00:27:39,570
giving Malcolm X an interview
in Playboymagazine,
467
00:27:39,570 --> 00:27:41,747
whoa, man, now that's wild.
468
00:27:41,747 --> 00:27:43,749
And they were interested...
469
00:27:43,749 --> 00:27:45,881
[Jesse Jackson]
Hefner stood almost alone
470
00:27:45,881 --> 00:27:49,668
in the social, political role,
as a force to be dealt with.
471
00:27:49,668 --> 00:27:51,278
It was courageous 'cause
he was being encouraged
472
00:27:51,278 --> 00:27:54,542
to not publish
the Malcolm X interview.
473
00:27:54,542 --> 00:27:56,587
But he did not surrender.
474
00:27:59,634 --> 00:28:01,462
[Hugh Hefner]
We knew that publishing
the interview
475
00:28:01,462 --> 00:28:03,638
could mean losing subscribers,
476
00:28:03,638 --> 00:28:06,032
but I was willing to bet
America was ready
477
00:28:06,032 --> 00:28:09,035
to hear his words.
478
00:28:09,035 --> 00:28:11,472
As it turns out, I was right.
479
00:28:13,387 --> 00:28:15,824
After the Malcolm X
interview ran,
480
00:28:15,824 --> 00:28:18,261
letters poured in
from all over the country,
481
00:28:18,261 --> 00:28:19,915
thanking us for covering
his movement.
482
00:28:23,832 --> 00:28:27,488
After nearly a decade,
Playboy magazine was finally
483
00:28:27,488 --> 00:28:30,578
being recognized as much
for its editorial content
484
00:28:30,578 --> 00:28:32,275
as for its centerfolds.
485
00:28:34,800 --> 00:28:37,237
But that was
all about to change.
486
00:28:37,237 --> 00:28:41,937
[piano music playing inside]
487
00:28:41,937 --> 00:28:44,113
[both panting]
488
00:28:47,464 --> 00:28:48,857
[door opens]
489
00:28:48,857 --> 00:28:50,990
- Hef?!
- Bobbie!
490
00:28:50,990 --> 00:28:52,643
- Hef!
- What is it?
491
00:28:52,643 --> 00:28:54,167
The cops are downstairs.
492
00:28:54,167 --> 00:28:57,257
Just tell them
I'll deal with it tomorrow.
493
00:28:57,257 --> 00:28:58,345
They're here for you.
494
00:29:09,835 --> 00:29:10,792
[camera shutter clicking]
495
00:29:14,056 --> 00:29:16,450
[Hugh Hefner]
On June 4, 1963,
496
00:29:16,450 --> 00:29:18,887
I was arrested and charged
497
00:29:18,887 --> 00:29:22,282
with creating and distributing
an obscene publication.
498
00:29:24,675 --> 00:29:27,548
Newspapers quickly
picked up the story,
499
00:29:27,548 --> 00:29:29,768
and I couldn't help wonder
why the city of Chicago
500
00:29:29,768 --> 00:29:31,857
was coming after me now.
501
00:29:33,641 --> 00:29:35,643
We knew the magazine
wasn't obscene
502
00:29:35,643 --> 00:29:37,993
because I knew my plans
for the magazine,
503
00:29:37,993 --> 00:29:39,778
I knew that the Supreme Court
had already established
504
00:29:39,778 --> 00:29:40,996
that nudity was not obscene.
505
00:29:42,432 --> 00:29:43,825
The difference with Playboy
506
00:29:43,825 --> 00:29:46,045
is that we went mainstream
immediately.
507
00:29:51,093 --> 00:29:55,837
The obscene publication
in question was our June issue,
508
00:29:55,837 --> 00:29:57,970
specifically,
an eight-page spread
509
00:29:57,970 --> 00:30:00,973
of actress Jayne Mansfield.
510
00:30:00,973 --> 00:30:03,366
Playboy had published
nude photos
511
00:30:03,366 --> 00:30:06,152
of Mansfield twice before,
512
00:30:06,152 --> 00:30:10,069
but our new photos were unique.
513
00:30:10,069 --> 00:30:14,551
Taken on the set
of her upcoming film,
Promises! Promises!,
514
00:30:14,551 --> 00:30:16,945
it was the first mainstream
Hollywood movie
515
00:30:16,945 --> 00:30:20,035
to feature a star in the nude.
516
00:30:20,035 --> 00:30:23,778
[Carrie Pitzulo]
The standards of obscenity were
very vague in these years.
517
00:30:23,778 --> 00:30:26,607
Prosecutors claimed
that those pictures
518
00:30:26,607 --> 00:30:28,914
were particularly obscene
519
00:30:28,914 --> 00:30:32,091
because there was
a full-dressed man,
520
00:30:32,091 --> 00:30:35,790
another character from the film
sitting on the side of the bed,
521
00:30:35,790 --> 00:30:39,620
and they claimed that
the captions were obscene.
522
00:30:39,620 --> 00:30:41,622
They talked about
Jayne Mansfield
523
00:30:41,622 --> 00:30:43,798
writhing around in the bed.
524
00:30:51,588 --> 00:30:55,375
After spending the night
in a Chicago jail cell,
525
00:30:55,375 --> 00:30:58,813
I was released on bail
and returned home to start
526
00:30:58,813 --> 00:31:02,208
working on how to fight
these ridiculous charges.
527
00:31:04,427 --> 00:31:07,735
There aren't a whole lot
of things in our society,
528
00:31:07,735 --> 00:31:09,911
not many publications,
529
00:31:09,911 --> 00:31:13,828
that are willing to stand up
and say sex is good.
530
00:31:13,828 --> 00:31:16,875
I'm the guy
and Playboy's the magazine
531
00:31:16,875 --> 00:31:20,835
that is willing to say
sex is a good thing.
532
00:31:20,835 --> 00:31:23,620
Sexual imagery
is a good thing.
533
00:31:23,620 --> 00:31:26,623
The act itself is a good thing.
534
00:31:26,623 --> 00:31:29,322
And before you can tell me
that it hurts somebody,
535
00:31:29,322 --> 00:31:31,933
you have to make a serious case.
536
00:31:34,196 --> 00:31:36,982
[David Eisenbach]
What makes something obscene?
537
00:31:36,982 --> 00:31:39,854
The Supreme Court still
hasn't come up with
538
00:31:39,854 --> 00:31:42,378
a legit definition,
a specific definition.
539
00:31:42,378 --> 00:31:46,687
It's intentionally
written in a vague way.
540
00:31:46,687 --> 00:31:51,648
So, if you were to try to
publish a national magazine,
541
00:31:51,648 --> 00:31:55,174
you are open, uh, to prosecution
left and right.
542
00:32:01,528 --> 00:32:04,531
[Eldon Sellers]
We need to avoid
court at all costs.
543
00:32:04,531 --> 00:32:07,273
I just don't think
we have a choice here.
544
00:32:07,273 --> 00:32:09,318
And we have the money
to settle.
545
00:32:09,318 --> 00:32:10,624
You think the city
of Chicago's gonna let us
546
00:32:10,624 --> 00:32:12,017
settle out of court?
547
00:32:12,017 --> 00:32:13,453
[Eldon]
You know what? We gotta try.
548
00:32:13,453 --> 00:32:15,629
- I agree with that.
- We can afford it.
549
00:32:15,629 --> 00:32:17,587
[editor]
We need to be prepared for both
eventualities, frankly.
550
00:32:17,587 --> 00:32:18,849
[discussion continues
indistinctly]
551
00:32:23,245 --> 00:32:25,117
[Nadine Strossen]
Hugh Hefner was facing
552
00:32:25,117 --> 00:32:28,163
a criminal sentence,
a prison term.
553
00:32:28,163 --> 00:32:32,167
How many people are willing
to risk criminal prosecution?
554
00:32:32,167 --> 00:32:34,865
Even if you're ultimately
acquitted,
555
00:32:34,865 --> 00:32:39,914
you have enormous expenses,
enormous amount of time drained,
556
00:32:39,914 --> 00:32:43,918
and a big stigma, being accused
of engaging in obscenity.
557
00:32:43,918 --> 00:32:49,663
So you have to be willing
to place your resources
558
00:32:49,663 --> 00:32:51,970
and your reputation on the line.
559
00:32:54,450 --> 00:32:56,452
[Hugh Hefner]
Despite my team's advice,
560
00:32:56,452 --> 00:32:59,673
I knew settling
wasn't an option.
561
00:32:59,673 --> 00:33:03,720
These charges were censorship,
plain and simple,
562
00:33:03,720 --> 00:33:06,854
and no one was going to take
away my freedom of speech.
563
00:33:11,293 --> 00:33:13,643
[William Ming]
I don't take on cases
that are easy.
564
00:33:13,643 --> 00:33:15,471
And I don't take on cases
I don't believe in.
565
00:33:15,471 --> 00:33:17,473
So you're saying
this case won't be easy?
566
00:33:20,781 --> 00:33:23,566
Six years ago,
the Supreme Court ruled
567
00:33:23,566 --> 00:33:26,352
that it's not enough to point
to a single article
568
00:33:26,352 --> 00:33:28,876
or image to label
a publication as obscene.
569
00:33:28,876 --> 00:33:31,748
You have to look
at the magazine as a whole.
570
00:33:31,748 --> 00:33:34,838
Well, there you go,
Playboy'sprimarily focused
on lifestyle, not nudity.
571
00:33:34,838 --> 00:33:36,362
Correct.
572
00:33:36,362 --> 00:33:39,800
So... what's the catch?
573
00:33:39,800 --> 00:33:42,759
Well, when we go to court,
no matter how clearly
574
00:33:42,759 --> 00:33:46,154
we explain it, we'll be
at the mercy of a jury.
575
00:33:46,154 --> 00:33:49,114
[Hugh Hefner]
The man I had chosen
to represent me had already
576
00:33:49,114 --> 00:33:52,291
won some of America's most
controversial cases.
577
00:33:52,291 --> 00:33:55,120
His name was William Ming Jr.
578
00:33:55,120 --> 00:33:57,731
I look forward to seeing
you at the arraignment.
579
00:33:57,731 --> 00:33:59,559
- Thank you, William.
- You're welcome.
580
00:34:02,040 --> 00:34:04,999
[Hugh Hefner]
Three years earlier he had
defended Martin Luther King Jr.
581
00:34:04,999 --> 00:34:08,046
on perjury charges,
winning him an acquittal
582
00:34:08,046 --> 00:34:10,613
in front of an all-white jury.
583
00:34:10,613 --> 00:34:15,009
And a few years before that,
he served on the legal team
584
00:34:15,009 --> 00:34:17,794
that won the landmark
U.S. Supreme Court case,
585
00:34:17,794 --> 00:34:20,275
Brown v. The Board
of Education.
586
00:34:25,280 --> 00:34:30,329
Ming was also involved
in the NAACP, the ACLU.
587
00:34:30,329 --> 00:34:32,461
Hef's very much
into Civil Rights,
588
00:34:32,461 --> 00:34:33,941
so it was a perfect match.
589
00:34:38,293 --> 00:34:42,341
[Mike Wallace]
Police yesterday carted two tons
of obscene magazines, films,
590
00:34:42,341 --> 00:34:45,822
and photographs to the city
incinerator and burned them.
591
00:34:45,822 --> 00:34:48,825
[Hugh Hefner]
In the weeks leading up
to the trial,
592
00:34:48,825 --> 00:34:51,001
the city of Chicago
stepped up its efforts
593
00:34:51,001 --> 00:34:53,308
to damage our business.
594
00:34:53,308 --> 00:34:57,660
And anti-pornography activists
came out of the woodworks.
595
00:34:57,660 --> 00:35:00,663
[Charles Keating]
Men who would stand by
and see their women
596
00:35:00,663 --> 00:35:03,710
degraded and debased
as they are with the breast
597
00:35:03,710 --> 00:35:07,757
and the buttock presentation
by Playboyare not men at all.
598
00:35:09,629 --> 00:35:11,457
[Hugh Hefner]
But the more they attacked,
599
00:35:11,457 --> 00:35:14,503
the more I knew
I had to defendPlayboy.
600
00:35:14,503 --> 00:35:17,898
In your June issue, you show
Jayne Mansfield unclothed,
601
00:35:17,898 --> 00:35:20,118
lying in bed with
a man fully clothed.
602
00:35:20,118 --> 00:35:21,467
Mm-hmm.
603
00:35:21,467 --> 00:35:23,077
It looks like
you're asking for it.
604
00:35:23,077 --> 00:35:25,384
- Why?
- Uh, you...
605
00:35:25,384 --> 00:35:28,387
It looks as though
the photograph is designed
606
00:35:28,387 --> 00:35:30,389
since we have both sexes
involved here...
607
00:35:30,389 --> 00:35:31,694
Mm-hmm.
608
00:35:31,694 --> 00:35:33,957
...solely to arouse
the viewer.
609
00:35:33,957 --> 00:35:36,308
The difficulty is most people
who get into censorship
610
00:35:36,308 --> 00:35:37,831
really know
very little about it.
611
00:35:37,831 --> 00:35:39,615
They don't know much
about it psychologically.
612
00:35:39,615 --> 00:35:41,617
They don't really recognize
the effect
613
00:35:41,617 --> 00:35:43,141
that these things have.
614
00:35:43,141 --> 00:35:44,403
And so what we were
really doing was, uh,
615
00:35:44,403 --> 00:35:46,883
reporting on a,
on a movie in the making
616
00:35:46,883 --> 00:35:49,930
and, uh, since a name
personality was involved,
617
00:35:49,930 --> 00:35:51,975
the pictures we felt
had legitimate
journalistic interest.
618
00:35:54,674 --> 00:35:57,285
[Mike Wallace]
This morning a man is
on trial in Chicago
619
00:35:57,285 --> 00:36:00,506
charged with violating that
city's laws against obscenity.
620
00:36:03,422 --> 00:36:06,773
He is Hugh Hefner,
publisher of Playboymagazine.
621
00:36:06,773 --> 00:36:09,558
Many court cases involving
motion pictures, books,
622
00:36:09,558 --> 00:36:12,605
and magazines have left
considerable gray areas
623
00:36:12,605 --> 00:36:14,781
in determining just
what is salacious and obscene.
624
00:36:19,002 --> 00:36:22,876
[Hugh Hefner]
The trial began
on November 20, 1963,
625
00:36:22,876 --> 00:36:24,704
and from the beginning,
626
00:36:24,704 --> 00:36:29,622
jury selection put us
at a huge disadvantage.
627
00:36:29,622 --> 00:36:33,191
[Richard Rosenzweig]
We discovered that they
essentially rigged the jury
628
00:36:33,191 --> 00:36:36,106
with not only almost all women,
629
00:36:36,106 --> 00:36:40,937
but people from very
conservative organizations.
630
00:36:44,158 --> 00:36:45,986
[Hugh Hefner]
The moment the trial began,
631
00:36:45,986 --> 00:36:49,250
it was clear we were fighting
an uphill battle.
632
00:36:49,250 --> 00:36:51,339
For more than a decade,
633
00:36:51,339 --> 00:36:54,603
Playboymagazine has done more
to damage American values
634
00:36:54,603 --> 00:36:58,259
than any other publication
currently in circulation.
635
00:36:58,259 --> 00:37:02,307
It is up to you, ladies
and gentlemen of the jury,
636
00:37:02,307 --> 00:37:04,918
to protect the basic
human decency
637
00:37:04,918 --> 00:37:07,137
that this country stands for.
638
00:37:07,137 --> 00:37:10,097
[William Ming]
Your sworn duty,
as members of the jury,
639
00:37:10,097 --> 00:37:14,144
is to defend and uphold the laws
of the Constitution.
640
00:37:14,144 --> 00:37:17,757
A constitution which
not only protects
the freedom of Mr. Hefner,
641
00:37:17,757 --> 00:37:20,847
but which also protect
the freedoms of your
fellow citizens.
642
00:37:20,847 --> 00:37:23,676
[Jesse Jackson]
Hefner's point was,
you had the right not to buy,
643
00:37:23,676 --> 00:37:26,026
but not the right to deny it
to be seen and to be read.
644
00:37:26,026 --> 00:37:28,768
And when he was attacked
on that basis,
645
00:37:28,768 --> 00:37:31,031
he would not surrender
his First Amendment rights.
646
00:37:33,338 --> 00:37:36,602
[Hugh Hefner]
The prosecution launched
into their case.
647
00:37:36,602 --> 00:37:38,386
Your honor, the prosecution
648
00:37:38,386 --> 00:37:40,258
would like to call
its first witness.
649
00:37:41,911 --> 00:37:43,696
In your professional opinion,
650
00:37:43,696 --> 00:37:45,828
do you find these pages
to be obscene?
651
00:37:45,828 --> 00:37:47,874
Without reservation.
652
00:37:47,874 --> 00:37:50,137
[John Melaniphy]
What do you think
is the aim of all this?
653
00:37:50,137 --> 00:37:54,272
In my opinion,
to stimulate or inflame
654
00:37:54,272 --> 00:37:56,709
the sexual appetite
of the average person.
655
00:37:56,709 --> 00:37:59,364
[Hugh Hefner]
For nearly three weeks,
656
00:37:59,364 --> 00:38:02,367
the prosecution argued that
the pictures inPlayboy
657
00:38:02,367 --> 00:38:05,152
could incite readers
to commit sexual crimes.
658
00:38:08,242 --> 00:38:09,983
Then something
unexpected happened.
659
00:38:21,168 --> 00:38:24,911
Kennedy's death was the first
presidential assassination
of our time.
660
00:38:27,435 --> 00:38:29,698
It was earth-shattering,
661
00:38:29,698 --> 00:38:34,268
and it would come
to define a generation.
662
00:38:34,268 --> 00:38:38,707
This is a sad time
for all people.
663
00:38:38,707 --> 00:38:43,103
We have suffered a loss
that cannot be weighed.
664
00:38:43,103 --> 00:38:45,453
[Hugh Hefner]
The world came to a halt.
665
00:38:45,453 --> 00:38:50,763
[Lyndon Johnson]
For me, it is a deep,
personal tragedy.
666
00:38:50,763 --> 00:38:55,289
I know that the world
shares the sorrow
667
00:38:55,289 --> 00:38:59,075
that Mrs. Kennedy
and her family bear.
668
00:39:02,383 --> 00:39:04,429
[newscaster]
His firm commitments
to support the cause
669
00:39:04,429 --> 00:39:06,692
of democracies
throughout the world...
670
00:39:06,692 --> 00:39:08,694
[Hugh Hefner]
Suddenly, the future
of the progressive movement
671
00:39:08,694 --> 00:39:10,043
was in question.
672
00:39:10,043 --> 00:39:11,958
[newscaster]
Across the country,
673
00:39:11,958 --> 00:39:14,352
a great outpouring of grief,
shock, and revulsion.
674
00:39:16,876 --> 00:39:21,184
[David Eisenbach]
JFK's assassination for
the generation of young people
675
00:39:21,184 --> 00:39:24,274
is the same as the attack
on Pearl Harbor was
676
00:39:24,274 --> 00:39:26,059
for the prior generation.
677
00:39:26,059 --> 00:39:29,149
Subsequent generations
the blowing up of the Challenger
678
00:39:29,149 --> 00:39:34,154
and 9/11 in that it destroys
the optimism and idealism.
679
00:39:34,154 --> 00:39:39,246
It is a break with a sense
of security in the past
680
00:39:39,246 --> 00:39:41,248
that everything was fine.
681
00:39:41,248 --> 00:39:44,991
And a reminder that
no one is invulnerable.
682
00:39:48,473 --> 00:39:50,431
[Hugh Hefner]
But just as the country
was struggling
683
00:39:50,431 --> 00:39:52,433
to come to grips with the loss,
684
00:39:52,433 --> 00:39:56,089
and life seemed like it would
never get back to normal,
685
00:39:56,089 --> 00:39:58,787
it was finally time
to hear the verdict.
686
00:39:58,787 --> 00:40:02,617
And now, the fate
of thePlayboy empire
687
00:40:02,617 --> 00:40:05,664
was in the hands
of the jury.
688
00:40:05,664 --> 00:40:07,709
Everything I had worked for
689
00:40:07,709 --> 00:40:09,755
would be affected
by this decision.
690
00:40:13,193 --> 00:40:17,240
[woman]
♪ Every little movement ♪
691
00:40:17,240 --> 00:40:21,288
♪ Every motion of your hips ♪
692
00:40:21,288 --> 00:40:24,422
♪ I feel the compulsion ♪
693
00:40:24,422 --> 00:40:29,775
♪ To pull you
to my sweet lips ♪
694
00:40:29,775 --> 00:40:33,779
♪ Is it a black magic spell ♪
695
00:40:33,779 --> 00:40:35,563
♪ You put me under? ♪
696
00:40:37,478 --> 00:40:41,177
♪ This miracle moment ♪
697
00:40:41,177 --> 00:40:45,268
♪ Never let it end ♪
698
00:40:45,268 --> 00:40:47,923
♪ Every little movement ♪
699
00:40:49,316 --> 00:40:53,189
♪ Is beyond improvement ♪
700
00:40:53,189 --> 00:40:56,062
♪ You are the magician ♪
701
00:40:56,062 --> 00:41:01,023
♪ I've been wishing for
forever ♪
702
00:41:01,023 --> 00:41:05,158
♪ Every little movement ♪
703
00:41:05,158 --> 00:41:07,943
♪ Every little movement ♪♪
56503
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