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These are the user uploaded subtitles that are being translated: 1 00:00:07,529 --> 00:00:10,923 [Hugh Hefner] It was 1962 and America was changing. 2 00:00:12,795 --> 00:00:15,798 The space program was in full swing, 3 00:00:15,798 --> 00:00:19,628 and John Glenn became the first person to orbit the earth. 4 00:00:19,628 --> 00:00:24,415 Johnny Carson was named the new host ofThe Tonight Show, 5 00:00:24,415 --> 00:00:27,766 and the Cuban Missile Crisis, 6 00:00:27,766 --> 00:00:31,379 which had kept the country on edge for 13days, 7 00:00:31,379 --> 00:00:33,859 came to an end. 8 00:00:33,859 --> 00:00:36,210 While American culture was shifting, 9 00:00:36,210 --> 00:00:41,041 the world ofPlayboy had exploded. 10 00:00:41,041 --> 00:00:42,651 ♪♪ 11 00:00:46,089 --> 00:00:51,094 Our magazine had over one and a half million readers each month. 12 00:00:51,094 --> 00:00:53,140 [man] ♪ The little girl she looks so... ♪ 13 00:00:53,140 --> 00:00:57,535 And the Playboy Club had become the biggest party in Chicago 14 00:00:57,535 --> 00:01:00,060 with over 100,000 key holders. 15 00:01:00,060 --> 00:01:01,757 ♪ Talk a while ♪ 16 00:01:01,757 --> 00:01:04,455 ♪ Yeah, I was looking back to see ♪ 17 00:01:04,455 --> 00:01:06,327 ♪ If she was looking back to see if I... ♪ 18 00:01:06,327 --> 00:01:10,070 With the mounting success of the Chicago Club, 19 00:01:10,070 --> 00:01:12,898 it was time to take our party national. 20 00:01:12,898 --> 00:01:17,773 And I knew the perfect location for the next Playboy Club... 21 00:01:17,773 --> 00:01:20,080 New York City. 22 00:01:22,908 --> 00:01:26,216 But the competition was tough. 23 00:01:26,216 --> 00:01:28,392 New York was home to the some of the world's hottest 24 00:01:28,392 --> 00:01:30,742 and most iconic nightlife. 25 00:01:30,742 --> 00:01:34,094 So I sent Victor Lownes to get a better feel for the market. 26 00:01:37,227 --> 00:01:40,012 [Victor Lownes] I found a perfect location 27 00:01:40,012 --> 00:01:43,407 on East 59th Street. 28 00:01:43,407 --> 00:01:46,062 I was staying at the Plaza Hotel, 29 00:01:46,062 --> 00:01:51,023 and I noticed a "for rent" sign on a building 30 00:01:51,023 --> 00:01:53,896 that I could see out of my window at the Plaza. 31 00:01:56,899 --> 00:01:59,293 Central Park here. 32 00:01:59,293 --> 00:02:01,599 Cartier, Tiffany's. 33 00:02:01,599 --> 00:02:04,211 And you see these picture windows here? 34 00:02:04,211 --> 00:02:06,126 That's all the advertising we'll need. 35 00:02:06,126 --> 00:02:08,867 When people walk by and see that spiral staircase 36 00:02:08,867 --> 00:02:11,348 filled with a rainbow of Bunnies... 37 00:02:11,348 --> 00:02:12,741 We got 'em. 38 00:02:12,741 --> 00:02:14,264 When can renovations begin? 39 00:02:14,264 --> 00:02:15,787 We should be cleared to start in two weeks. 40 00:02:15,787 --> 00:02:17,224 I'm finalizing everything 41 00:02:17,224 --> 00:02:18,616 with the Department of Buildings today. 42 00:02:18,616 --> 00:02:20,183 [Bob Preuss] Which reminds me, Victor. 43 00:02:20,183 --> 00:02:22,316 Preliminary budgeting has us at 2.5 million. 44 00:02:22,316 --> 00:02:24,535 Right now we're overextended by a lot. 45 00:02:24,535 --> 00:02:26,363 We're pre-selling memberships, that'll help. 46 00:02:26,363 --> 00:02:28,017 No, it will help, you're right, but-- 47 00:02:28,017 --> 00:02:29,932 Bob, it's New York. 48 00:02:29,932 --> 00:02:34,110 I know it's New York, but it doesn't hurt to limit risk. 49 00:02:34,110 --> 00:02:36,460 [Hefner] This is what I want. 50 00:02:36,460 --> 00:02:39,333 This design, at this address. 51 00:02:39,333 --> 00:02:40,899 To me, that's worth the risk. 52 00:02:43,989 --> 00:02:47,732 [Patty Farmer] They put $7 million into renovations, 53 00:02:47,732 --> 00:02:50,387 and that was a huge amount at that time. 54 00:02:50,387 --> 00:02:54,478 And that did not even take into account the advertising budget. 55 00:02:54,478 --> 00:02:57,829 So Victor really had high hopes for this Club 56 00:02:57,829 --> 00:03:01,355 being really the jewel in the Playboy Club chain. 57 00:03:03,531 --> 00:03:05,446 [Hugh Hefner] With our plans in place, 58 00:03:05,446 --> 00:03:07,926 we started construction. 59 00:03:13,758 --> 00:03:17,153 And at seven stories high, the Club would have twice 60 00:03:17,153 --> 00:03:19,155 the capacity of our Chicago location. 61 00:03:22,680 --> 00:03:26,162 But I soon realized that doing business in New York 62 00:03:26,162 --> 00:03:28,077 had risks I hadn't anticipated. 63 00:03:30,558 --> 00:03:33,909 To open a club, you needed a liquor license. 64 00:03:33,909 --> 00:03:35,780 And to get a liquor license, 65 00:03:35,780 --> 00:03:39,131 you had to go through the state's licensing board. 66 00:03:39,131 --> 00:03:43,353 But no state government was more corrupt than New York's. 67 00:03:46,791 --> 00:03:50,795 Albany was since the 19th century 68 00:03:50,795 --> 00:03:53,537 and continuesto this day, a cesspool of corruption. 69 00:03:53,537 --> 00:03:55,757 If you want to get anything done in New York State, 70 00:03:55,757 --> 00:03:58,150 you gotta pay somebody. 71 00:03:58,150 --> 00:04:00,936 You've got to pay some elected official, right, 72 00:04:00,936 --> 00:04:03,591 to get the go-ahead. 73 00:04:03,591 --> 00:04:05,549 That is how things are done in New York. 74 00:04:07,377 --> 00:04:09,814 [Hugh Hefner] Soon enough, we were informed 75 00:04:09,814 --> 00:04:12,077 that in order to open our Club, 76 00:04:12,077 --> 00:04:14,297 we had to pay a corrupt government official 77 00:04:14,297 --> 00:04:16,734 a bribe of $100,000. 78 00:04:21,086 --> 00:04:22,958 [Hefner] This is blackmail. 79 00:04:22,958 --> 00:04:24,525 That's how it works. 80 00:04:29,181 --> 00:04:30,226 Well, we're not paying him. 81 00:04:30,226 --> 00:04:31,967 We need to open the Club now 82 00:04:31,967 --> 00:04:33,664 and we can't do that without a liquor license. 83 00:04:33,664 --> 00:04:36,363 Plus, we've already started selling memberships. 84 00:04:36,363 --> 00:04:39,322 We have over 10,000 customers who already paid. 85 00:04:39,322 --> 00:04:41,585 How would they react if we canceled the opening? 86 00:04:41,585 --> 00:04:45,589 [Hugh Hefner] Arnie insisted that pay-offs were the cost of doing business. 87 00:04:45,589 --> 00:04:48,505 But paying a bribe went against everything I stood for. 88 00:05:02,171 --> 00:05:05,087 [Victor Lownes] Hefner's an extremely moral person. 89 00:05:05,087 --> 00:05:08,569 You had to be, and there were so many trumped-up charges, 90 00:05:08,569 --> 00:05:12,877 and efforts to indict us for things that we didn't do wrong 91 00:05:12,877 --> 00:05:15,489 that we had to keep our nose clean. 92 00:05:18,405 --> 00:05:20,276 [Hugh Hefner] I knew it was a risk 93 00:05:20,276 --> 00:05:24,585 to involvePlayboy in any illegal activity. 94 00:05:24,585 --> 00:05:28,545 But if we wanted to get our liquor license to open our club, 95 00:05:28,545 --> 00:05:31,200 I had no choice. 96 00:05:31,200 --> 00:05:32,680 So I paid the bribe. 97 00:05:43,430 --> 00:05:45,606 What I didn't know then was that 98 00:05:45,606 --> 00:05:47,869 in going against my conscience, 99 00:05:47,869 --> 00:05:51,089 I was making a decision that would hauntPlayboy 100 00:05:51,089 --> 00:05:52,700 for years to come. 101 00:05:55,442 --> 00:05:59,489 [woman] ♪ Every little movement ♪ 102 00:05:59,489 --> 00:06:03,667 ♪ Every little thing you do ♪ 103 00:06:03,667 --> 00:06:06,322 ♪ Is it sleight of hand ♪ 104 00:06:06,322 --> 00:06:11,414 ♪ That commands my heart to love you? 105 00:06:11,414 --> 00:06:15,418 ♪ Every little movement ♪ 106 00:06:15,418 --> 00:06:18,378 ♪ Every little movement ♪♪ 107 00:06:22,338 --> 00:06:25,733 ♪♪ 108 00:06:25,733 --> 00:06:28,866 [Hugh Hefner] On December 8, 1962, 109 00:06:28,866 --> 00:06:31,347 after a rocky start, 110 00:06:31,347 --> 00:06:35,177 our biggest venture yet, the Playboy Club New York 111 00:06:35,177 --> 00:06:37,048 finally opened its doors. 112 00:06:37,048 --> 00:06:39,486 [man] ♪ Don't cry no more ♪ 113 00:06:39,486 --> 00:06:42,489 ♪ Wipe away your tears ♪ 114 00:06:42,489 --> 00:06:44,752 ♪ Don't cry no more baby ♪ 115 00:06:44,752 --> 00:06:47,015 ♪ Wipe away your tears ♪ 116 00:06:47,015 --> 00:06:50,366 With its spiral staircase, elevated piano bar, 117 00:06:50,366 --> 00:06:52,803 and 360-degree fireplace, 118 00:06:52,803 --> 00:06:56,024 it was even more stunning than our Chicago operation. 119 00:06:56,024 --> 00:06:58,330 ♪♪ 120 00:07:00,942 --> 00:07:04,336 We had comedians and singers. 121 00:07:04,336 --> 00:07:07,165 A cue around the block. 122 00:07:07,165 --> 00:07:09,907 It was a huge success right from the start. 123 00:07:09,907 --> 00:07:12,606 [man] ♪ You cried me a river ♪ 124 00:07:12,606 --> 00:07:16,348 ♪ You cried me a sea ♪ 125 00:07:16,348 --> 00:07:18,655 ♪ And I believed without a doubt ♪ 126 00:07:18,655 --> 00:07:20,744 ♪ That you really really really loved me ♪ 127 00:07:20,744 --> 00:07:23,399 ♪ Don't cry no more ♪ 128 00:07:23,399 --> 00:07:25,096 ♪♪ 129 00:07:30,145 --> 00:07:32,800 And I had the most beautiful date in the room. 130 00:07:35,455 --> 00:07:38,893 My girlfriend, Cynthia Maddox. 131 00:07:38,893 --> 00:07:42,070 Cynthia wasn't the only woman I dated, 132 00:07:42,070 --> 00:07:45,334 But anytime I was at the Club, she was at my side. 133 00:07:47,597 --> 00:07:51,906 Within weeks, we were averaging over 3,000 guests a night. 134 00:07:53,908 --> 00:07:54,865 Not bad, huh? 135 00:07:56,824 --> 00:07:58,565 Not bad at all. 136 00:07:58,565 --> 00:08:01,437 ♪ You cried me a river ♪ 137 00:08:01,437 --> 00:08:03,308 ♪ You cried me a sea... ♪ 138 00:08:03,308 --> 00:08:07,008 And I knew if we could conquer the New York nightclub scene, 139 00:08:07,008 --> 00:08:09,184 we could succeed anywhere. 140 00:08:11,186 --> 00:08:13,362 Within a year, we had Playboy Clubs 141 00:08:13,362 --> 00:08:18,802 in Miami, New Orleans, St. Louis, Phoenix, Detroit, 142 00:08:18,802 --> 00:08:23,241 Baltimore, Kansas City, Cincinnati and Los Angeles. 143 00:08:27,550 --> 00:08:30,901 Playboy was on top of the world. 144 00:08:30,901 --> 00:08:33,556 But just when it seemed like everything was going our way... 145 00:08:33,556 --> 00:08:35,253 ♪ Don't cry no more baby... ♪ 146 00:08:35,253 --> 00:08:38,605 ...a decision I made months earlier 147 00:08:38,605 --> 00:08:41,521 was about to threaten the entirePlayboy empire. 148 00:08:46,613 --> 00:08:48,049 [phone ringing] 149 00:08:50,355 --> 00:08:52,532 [phone continues ringing] 150 00:09:02,324 --> 00:09:05,370 [Bob Preuss] Hef? 151 00:09:05,370 --> 00:09:06,589 Hef... 152 00:09:06,589 --> 00:09:08,112 Bob? 153 00:09:08,112 --> 00:09:09,418 [Bob] Sorry, I know it's early. 154 00:09:09,418 --> 00:09:10,724 It's 10:00 a.m. 155 00:09:10,724 --> 00:09:11,812 It's important. 156 00:09:11,812 --> 00:09:14,162 [sighs] 157 00:09:14,162 --> 00:09:18,253 [Hugh Hefner] Just a few months after the New York Club opened, 158 00:09:18,253 --> 00:09:21,343 my staff caught wind of a government operation 159 00:09:21,343 --> 00:09:22,823 that could shut us down. 160 00:09:28,306 --> 00:09:31,048 New York Governor, Nelson Rockefeller, 161 00:09:31,048 --> 00:09:33,616 had announced a corruption investigation 162 00:09:33,616 --> 00:09:37,925 with a specific focus on the State Liquor Authority, 163 00:09:37,925 --> 00:09:40,884 the same organization that had forced me to pay a bribe 164 00:09:40,884 --> 00:09:43,539 to get my club open. 165 00:09:43,539 --> 00:09:45,715 I knew it was only a matter of time 166 00:09:45,715 --> 00:09:48,370 before Rockefeller's investigation 167 00:09:48,370 --> 00:09:50,285 would lead directly toPlayboy. 168 00:09:52,113 --> 00:09:54,985 Hefner had apparently given a bribe 169 00:09:54,985 --> 00:09:57,031 to two New York state officials, 170 00:09:57,031 --> 00:09:59,163 the Chairman of the Republican Party of New York 171 00:09:59,163 --> 00:10:02,819 and the Chairman of the State Liquor Board. 172 00:10:02,819 --> 00:10:04,821 In Hugh Hefner's mind, 173 00:10:04,821 --> 00:10:06,780 he had done what he needed to, 174 00:10:06,780 --> 00:10:08,956 to get Playboy'sliquor license in New York 175 00:10:11,915 --> 00:10:17,878 [Hugh Hefner] Practically every club owner in New York City had paid a bribe. 176 00:10:17,878 --> 00:10:20,489 But I knew our success made us a big target. 177 00:10:23,927 --> 00:10:29,193 And if investigators found out, the Club could be shut down. 178 00:10:29,193 --> 00:10:32,196 ThePlayboy name could be tarnished, 179 00:10:32,196 --> 00:10:34,372 and we could face criminal charges. 180 00:10:38,376 --> 00:10:41,771 To savePlayboy's reputation and my own, 181 00:10:41,771 --> 00:10:44,774 I decided there was only one thing to do. 182 00:10:53,217 --> 00:10:58,222 [Richard Rosenzweig] Once one succumbs to a bribe transaction, 183 00:10:58,222 --> 00:11:01,661 you are hooked... forever. 184 00:11:01,661 --> 00:11:04,185 Anything you need, names, dates, Playboywill give it to you. 185 00:11:04,185 --> 00:11:08,015 [Richard Rosenzweig] We went to the District Attorney's office in New York, 186 00:11:08,015 --> 00:11:11,627 and we told them what had occurred. 187 00:11:11,627 --> 00:11:14,848 And they said they would work together on this. 188 00:11:14,848 --> 00:11:17,807 First time, I think that it ever happened in New York. 189 00:11:19,940 --> 00:11:21,637 [Victor Lownes] Hefner and Morton, 190 00:11:21,637 --> 00:11:24,640 the way they felt about it had a certain rationale. 191 00:11:24,640 --> 00:11:26,076 And with all the evidence... 192 00:11:26,076 --> 00:11:29,776 We even paid the bribe with a check. 193 00:11:29,776 --> 00:11:33,040 And, I mean, so there was no question about evidence. 194 00:11:33,040 --> 00:11:35,695 And there was no question about blowing the whistle. 195 00:11:38,480 --> 00:11:40,177 [Hugh Hefner] I followed through with my promise 196 00:11:40,177 --> 00:11:41,788 and turned over all of our books. 197 00:11:44,791 --> 00:11:49,534 [Richard Rosenzweig] By handling it the way we handled the approach 198 00:11:49,534 --> 00:11:51,319 works out in the end. 199 00:11:51,319 --> 00:11:56,019 And the word gets out to these people that you cannot touch us 200 00:11:56,019 --> 00:12:00,110 with these unlawful suggestions. 201 00:12:00,110 --> 00:12:03,897 ♪♪ 202 00:12:03,897 --> 00:12:07,639 [man] ♪ Go away baby quit hanging around my bed... ♪ 203 00:12:07,639 --> 00:12:12,296 [Hugh Hefner] After months of investigation and a high-profile trial, 204 00:12:12,296 --> 00:12:16,605 Judson Morhouse, the man who had forced us to pay the bribe, 205 00:12:16,605 --> 00:12:19,869 was removed from office, disbarred, and convicted 206 00:12:19,869 --> 00:12:22,829 on charges of both corruption and extortion. 207 00:12:22,829 --> 00:12:25,701 ♪♪ 208 00:12:25,701 --> 00:12:27,529 ♪ Your love has ruined my... ♪ 209 00:12:27,529 --> 00:12:31,054 Our testimony proved so vital to the state's case, 210 00:12:31,054 --> 00:12:34,928 Playboy was forgiven on all counts. 211 00:12:34,928 --> 00:12:37,234 [James Karmel] Hefner had, in fact, come clean. 212 00:12:37,234 --> 00:12:39,193 And then he did whatever he could 213 00:12:39,193 --> 00:12:41,456 to break the whole scheme of corruption 214 00:12:41,456 --> 00:12:43,806 by providing testimony 215 00:12:43,806 --> 00:12:46,156 against these two guys who were convicted. 216 00:12:46,156 --> 00:12:48,593 ♪♪ 217 00:12:48,593 --> 00:12:50,813 [Hugh Hefner] While I was dealing with the Clubs, 218 00:12:50,813 --> 00:12:54,599 the world was changing. 219 00:12:54,599 --> 00:12:57,211 ♪ You gotta leave me baby... ♪ 220 00:12:57,211 --> 00:13:00,257 And I quickly realizedPlayboy needed to change with it. 221 00:13:04,522 --> 00:13:06,829 [Hugh Hefner] The pill came in in 1960. 222 00:13:06,829 --> 00:13:09,179 And there were topless go-go dancers 223 00:13:09,179 --> 00:13:12,008 in both New York and, uh, San Francisco. 224 00:13:12,008 --> 00:13:15,403 And the sexual revolution had become a reality. 225 00:13:15,403 --> 00:13:17,797 And with that a permissiveness 226 00:13:17,797 --> 00:13:20,408 that offered a new possibility in terms of freedom. 227 00:13:22,497 --> 00:13:24,325 It was also a time of revolution too, 228 00:13:24,325 --> 00:13:25,239 and you can't separate that either. 229 00:13:27,284 --> 00:13:29,417 I have a dream... 230 00:13:29,417 --> 00:13:32,072 [Hugh Hefner] It was a time of questioning old mores and values. 231 00:13:32,072 --> 00:13:35,336 It was a reaction to the very repressive values 232 00:13:35,336 --> 00:13:37,512 that had existed in the '40s and '50s. 233 00:13:37,512 --> 00:13:40,994 It was questioning a lot of the fundamental views 234 00:13:40,994 --> 00:13:43,126 that people saw were hurtful. 235 00:13:43,126 --> 00:13:46,434 We hold these truths to be self-evident 236 00:13:46,434 --> 00:13:49,654 that all men are created equal. 237 00:13:49,654 --> 00:13:52,005 [news announcer]] At City Hall Park another multitude 238 00:13:52,005 --> 00:13:54,877 welcomes the young democratic Bay Stater. 239 00:13:54,877 --> 00:13:56,705 [Hugh Hefner] With John F. Kennedy 240 00:13:56,705 --> 00:13:58,576 pushing a progressive agenda in the White House, 241 00:13:58,576 --> 00:14:03,233 it seemed like America was on the cusp of a new era. 242 00:14:03,233 --> 00:14:05,670 And I knew then thatPlayboy needed to be 243 00:14:05,670 --> 00:14:07,281 at the forefront of the revolution. 244 00:14:07,281 --> 00:14:09,936 ♪ Quit hanging 'round my bed ♪♪ 245 00:14:14,070 --> 00:14:17,552 ♪♪ 246 00:14:21,512 --> 00:14:24,515 [man] ♪ Every day in the same old way ♪ 247 00:14:24,515 --> 00:14:26,561 ♪ I'm a 9:00 to 5:00... ♪ 248 00:14:26,561 --> 00:14:30,260 We began publishing articles tackling the changing times. 249 00:14:30,260 --> 00:14:33,742 We slammed nuclear testing, 250 00:14:33,742 --> 00:14:37,311 criticized America's corrupt auto industry, 251 00:14:37,311 --> 00:14:40,531 and basted America's outdated government leaders. 252 00:14:43,230 --> 00:14:47,234 We were even covering social issues like economic reform. 253 00:14:47,234 --> 00:14:50,628 Even some of my early critics had to admit 254 00:14:50,628 --> 00:14:52,892 the magazine was doing important work. 255 00:14:56,156 --> 00:14:59,289 The come-on for Playboy in the '60s 256 00:14:59,289 --> 00:15:00,900 was the fact that you were going to see 257 00:15:00,900 --> 00:15:02,771 the Playmate of the Month. 258 00:15:02,771 --> 00:15:05,861 Once you bought the magazine and began to read it, 259 00:15:05,861 --> 00:15:10,735 then you understood that there was stuff worth looking at. 260 00:15:10,735 --> 00:15:12,955 Worth reading, worth thinking about. 261 00:15:12,955 --> 00:15:16,350 And some of it was indeed groundbreaking. 262 00:15:16,350 --> 00:15:18,091 ♪♪ 263 00:15:18,091 --> 00:15:20,093 [Hugh Hefner] Playboy in its tenth year 264 00:15:20,093 --> 00:15:23,313 was becoming more influential than ever before. 265 00:15:23,313 --> 00:15:25,663 ♪♪ 266 00:15:25,663 --> 00:15:29,276 [Richard Rosenzweig] Writers, cartoonists, photographers, artists, 267 00:15:29,276 --> 00:15:34,324 they all wanted to be part of this cultural revolutionary 268 00:15:34,324 --> 00:15:36,500 piece of work that we were doing. 269 00:15:36,500 --> 00:15:40,156 And some of them, and many of them actually 270 00:15:40,156 --> 00:15:42,854 worked for less than their normal fees 271 00:15:42,854 --> 00:15:44,204 just to be part of it. 272 00:15:44,204 --> 00:15:46,902 [man] ♪ So much to live... ♪ 273 00:15:46,902 --> 00:15:48,991 [Hugh Hefner] Because I was the face of the company, 274 00:15:48,991 --> 00:15:51,385 I wanted to start my own column 275 00:15:51,385 --> 00:15:54,214 to address topics I cared about. 276 00:15:54,214 --> 00:15:59,306 From drug law reform to separation of church and state. 277 00:15:59,306 --> 00:16:01,830 I called it The Playboy Philosophy. 278 00:16:01,830 --> 00:16:06,095 ♪♪ 279 00:16:06,095 --> 00:16:09,577 But our biggest addition was inspired by the conversations 280 00:16:09,577 --> 00:16:12,362 I was having with celebrities and intellectuals 281 00:16:12,362 --> 00:16:15,191 at my parties and on my TV show. 282 00:16:15,191 --> 00:16:17,411 I thought it would be great to give them a platform 283 00:16:17,411 --> 00:16:19,413 to talk about the issues they cared about, 284 00:16:19,413 --> 00:16:21,937 and I knew our readers would love it. 285 00:16:28,335 --> 00:16:31,251 We called it The Playboy Interview. 286 00:16:33,296 --> 00:16:34,950 The firstPlayboy Interview 287 00:16:34,950 --> 00:16:36,604 was with my good friend, Miles Davis. 288 00:16:38,693 --> 00:16:42,871 In an interview that took place over two days, 289 00:16:42,871 --> 00:16:45,482 he went beyond talking about music 290 00:16:45,482 --> 00:16:47,876 and opened up about his experience 291 00:16:47,876 --> 00:16:49,704 as a black man in America. 292 00:16:51,836 --> 00:16:55,710 The magazine wanted to prove itself to be broad-minded. 293 00:16:55,710 --> 00:16:59,148 Miles Davis was this very important guy. 294 00:16:59,148 --> 00:17:05,024 The interview was comprehensive, patient, finely edited. 295 00:17:08,244 --> 00:17:10,116 [Hugh Hefner] Over the next few months, 296 00:17:10,116 --> 00:17:12,118 we interviewed Peter Sellers, 297 00:17:12,118 --> 00:17:14,207 Jackie Gleason, 298 00:17:14,207 --> 00:17:15,773 and Ayn Rand. 299 00:17:18,515 --> 00:17:20,126 The interviews themselves could have 300 00:17:20,126 --> 00:17:22,824 up to 40 hours of material, 301 00:17:22,824 --> 00:17:26,480 compiled over weeks or months. 302 00:17:26,480 --> 00:17:28,612 [David Granger] Well, the thing that makes the Playboy Interview 303 00:17:28,612 --> 00:17:32,399 completely unique is, it's incredibly in-depth. 304 00:17:32,399 --> 00:17:35,402 I mean, who's gonna give, you know, somewhere between 305 00:17:35,402 --> 00:17:39,145 ten and 25 hours to an interviewer, you know? 306 00:17:39,145 --> 00:17:42,409 I mean, especially now, when every celebrity 307 00:17:42,409 --> 00:17:45,064 is so completely controlled by publicists. 308 00:17:45,064 --> 00:17:48,110 [Hugh Hefner] By spending so much time with celebrities, 309 00:17:48,110 --> 00:17:50,591 we developed a rapport. 310 00:17:50,591 --> 00:17:52,549 And they shared things with us 311 00:17:52,549 --> 00:17:55,726 they would never tell any other publication. 312 00:17:55,726 --> 00:17:58,773 It was a big status thing to do the Playboy Interview. 313 00:17:58,773 --> 00:18:01,863 And I think I answered some things perhaps 314 00:18:01,863 --> 00:18:05,040 a little more frankly than I normally would, 315 00:18:05,040 --> 00:18:08,087 thinking I'm in the big time of Playboynow. 316 00:18:12,265 --> 00:18:14,528 [Hugh Hefner] ThePlayboy Interview went on to become 317 00:18:14,528 --> 00:18:18,923 one of the most iconic features in the magazine's history. 318 00:18:18,923 --> 00:18:21,056 [Arthur Kretchmer] The interview was in the first 20 years, 319 00:18:21,056 --> 00:18:25,147 you'll see that they are like a classical symphony. 320 00:18:25,147 --> 00:18:28,890 One melody leads into the next melody and the third melody 321 00:18:28,890 --> 00:18:30,631 is a counterpoint on the first melody. 322 00:18:33,024 --> 00:18:36,550 There is a comprehensiveness to them. 323 00:18:36,550 --> 00:18:40,075 Many years later, Steve Jobs said about 324 00:18:40,075 --> 00:18:42,121 his first Playboy Interview, 325 00:18:42,121 --> 00:18:45,385 it was the single best thing in media he had ever done. 326 00:18:53,306 --> 00:18:55,786 [Hugh Hefner] With all of our new editorial features, 327 00:18:55,786 --> 00:18:57,919 there was so much to do at the magazine 328 00:18:57,919 --> 00:19:01,096 that I had little time for anything else, 329 00:19:01,096 --> 00:19:03,403 including my girlfriend, Cynthia. 330 00:19:03,403 --> 00:19:05,448 I'm bored. 331 00:19:05,448 --> 00:19:07,624 I've gotta get this done by tonight. 332 00:19:07,624 --> 00:19:12,412 [woman] ♪ But I'm feeling so sad ♪ 333 00:19:15,241 --> 00:19:19,593 ♪ I long to try ♪ 334 00:19:19,593 --> 00:19:24,946 ♪ Something I've never had ♪ 335 00:19:24,946 --> 00:19:30,038 ♪ Never had no kissin' ♪ 336 00:19:30,038 --> 00:19:32,388 ♪ Oh what I've been missin' ♪ 337 00:19:32,388 --> 00:19:34,521 I've, uh... I've gotta get this done by tonight. 338 00:19:34,521 --> 00:19:40,179 ♪ Lover man oh where can you be? ♪ 339 00:19:45,009 --> 00:19:46,228 ♪ The night is so cold ♪ 340 00:19:46,228 --> 00:19:47,142 Cynthia... 341 00:19:49,710 --> 00:19:52,321 ♪ And I'm so alone ♪ 342 00:19:56,151 --> 00:19:58,197 ♪ I'd give my soul ♪ 343 00:20:00,373 --> 00:20:03,419 ♪ Just to call you my own ♪ 344 00:20:05,769 --> 00:20:08,903 ♪ Got a moon above me ♪ 345 00:20:11,166 --> 00:20:16,780 ♪ But no one to love me lover man... ♪ 346 00:20:16,780 --> 00:20:18,782 You're really not making this easy for me. 347 00:20:18,782 --> 00:20:20,741 But I have to work, okay? 348 00:20:24,962 --> 00:20:28,662 ♪ I've heard it said ♪ 349 00:20:28,662 --> 00:20:34,537 ♪ That the thrill of romance ♪ 350 00:20:34,537 --> 00:20:36,104 ♪ Can be... ♪♪ 351 00:20:43,590 --> 00:20:45,635 [door closes] 352 00:20:52,294 --> 00:20:54,253 [Hugh Hefner] I knew I should have been spending 353 00:20:54,253 --> 00:20:56,298 more time with Cynthia, 354 00:20:56,298 --> 00:20:58,169 but my devotion to the magazine 355 00:20:58,169 --> 00:21:01,956 was far from the only problem in our relationship. 356 00:21:01,956 --> 00:21:04,698 He dates other girls, and I don't like it. 357 00:21:06,177 --> 00:21:07,744 He knows I don't like it. 358 00:21:07,744 --> 00:21:09,572 And he doesn't like when I date, 359 00:21:09,572 --> 00:21:11,618 and he feels it's wrong when I date. 360 00:21:11,618 --> 00:21:15,274 Discussions go back and forth and we try to work things out, 361 00:21:15,274 --> 00:21:19,669 but I don't know what's going to happen if this continues on. 362 00:21:24,239 --> 00:21:25,545 I'll be right back. 363 00:21:30,071 --> 00:21:34,031 [Richard Rosenzweig] Cynthia was a very vibrant young woman. 364 00:21:34,031 --> 00:21:36,164 And they had a romantic relationship. 365 00:21:36,164 --> 00:21:41,517 Hefner never indicated that he was a one-woman man. 366 00:21:41,517 --> 00:21:46,000 And that was not to Cynthia's liking, as one can imagine. 367 00:21:46,000 --> 00:21:49,743 [woman] ♪ Was it done just for fun? ♪ 368 00:21:49,743 --> 00:21:52,746 ♪ We have necked till I'm wrecked... ♪ 369 00:21:52,746 --> 00:21:56,402 [Hugh Hefner] Throughout all the years with Playboy, 370 00:21:56,402 --> 00:22:01,320 I never had a monogamous relationship. 371 00:22:01,320 --> 00:22:04,801 I think I was committed to that lifestyle. 372 00:22:04,801 --> 00:22:08,588 It was a young man's fantasy. 373 00:22:08,588 --> 00:22:11,678 I was in a unique position as the publisher of Playboy. 374 00:22:11,678 --> 00:22:14,637 [Hefner] Mm-hmm. 375 00:22:14,637 --> 00:22:16,857 Well, let's set it up. 376 00:22:16,857 --> 00:22:18,119 Or try to. 377 00:22:21,557 --> 00:22:23,777 I'll, I'll call you back, Spec, okay. 378 00:22:27,389 --> 00:22:29,130 Everything okay? 379 00:22:29,130 --> 00:22:31,175 It's great. 380 00:22:31,175 --> 00:22:35,571 These heels, though... they're a killer. 381 00:22:35,571 --> 00:22:37,704 I'm sure if you talk to the Bunny Mother, 382 00:22:37,704 --> 00:22:40,663 she'll let you go back to the dressing room and take five. 383 00:22:40,663 --> 00:22:43,579 Oh, I don't know, she seems pretty strict. 384 00:22:43,579 --> 00:22:46,495 Plus... it's always fun to break the rules 385 00:22:46,495 --> 00:22:48,279 every once in a while, isn't it? 386 00:22:57,941 --> 00:23:00,291 [Stephen Martinez] Cynthia Maddox was really beautiful. 387 00:23:00,291 --> 00:23:03,469 Hef, uh, fell in love with her. 388 00:23:03,469 --> 00:23:06,080 They started dating. 389 00:23:06,080 --> 00:23:10,345 But Cynthia wanted to have a relationship with him. 390 00:23:10,345 --> 00:23:13,783 She just didn't wanna be another girl, 391 00:23:13,783 --> 00:23:15,872 and Hef wasn't prepared for that. 392 00:23:20,268 --> 00:23:22,966 [Hugh Hefner] In the spring of 1963, 393 00:23:22,966 --> 00:23:26,448 my relationship with Cynthia came to an end. 394 00:23:26,448 --> 00:23:28,929 Part of what my pursuit of happiness has been all about 395 00:23:28,929 --> 00:23:32,323 has been an attempt to walk a different road. 396 00:23:32,323 --> 00:23:35,718 And when you're walking a different road without a map, 397 00:23:35,718 --> 00:23:39,026 uh, you're gonna make mistakes. 398 00:23:39,026 --> 00:23:42,203 And, you know, when you're involved in a, in a series 399 00:23:42,203 --> 00:23:43,900 of romantic relationships, 400 00:23:43,900 --> 00:23:46,163 the nature of that is gonna hurt. 401 00:23:48,818 --> 00:23:51,168 I was sad to see Cynthia go, 402 00:23:51,168 --> 00:23:54,302 but work was a welcome distraction. 403 00:23:54,302 --> 00:23:56,783 And soon, bigger issues of the day 404 00:23:56,783 --> 00:23:58,698 were taking up all of my attention. 405 00:23:58,698 --> 00:24:04,225 [marchers chanting] 406 00:24:04,225 --> 00:24:07,620 [Martin Luther King] The Negro still is not free. 407 00:24:10,100 --> 00:24:12,842 [Hugh Hefner] The Civil Rights Movement was gaining momentum, 408 00:24:12,842 --> 00:24:15,410 but the peaceful demonstrations advocated 409 00:24:15,410 --> 00:24:21,372 by Martin Luther King Jr., soon gave way to violence... 410 00:24:21,372 --> 00:24:23,723 [crowd screaming] 411 00:24:25,725 --> 00:24:28,684 ...as police in Birmingham, Alabama 412 00:24:28,684 --> 00:24:30,512 brutally assaulted black protestors. 413 00:24:33,036 --> 00:24:34,734 [Martin Luther King] We can never be satisfied 414 00:24:34,734 --> 00:24:36,997 as long as the Negro is the victim 415 00:24:36,997 --> 00:24:40,609 of the unspeakable horrors of police brutality. 416 00:24:40,609 --> 00:24:42,045 [applause] 417 00:24:46,833 --> 00:24:50,010 Playboy had been involved in Civil Rights issues for years, 418 00:24:50,010 --> 00:24:52,839 and we weren't going to stop now. 419 00:24:58,584 --> 00:25:01,891 [Arthur Kretchmer] We did everything there was to do about Civil Rights. 420 00:25:01,891 --> 00:25:06,853 It was an overwhelming fact that black people were badly treated 421 00:25:06,853 --> 00:25:08,594 and that the magazine should do 422 00:25:08,594 --> 00:25:11,074 what it could to make that better. 423 00:25:11,074 --> 00:25:14,817 The thing about the magazine that nobody realizes 424 00:25:14,817 --> 00:25:18,560 is it was the only magazine in America that was fearless 425 00:25:18,560 --> 00:25:21,520 on any topic you gave it, Playboycould cover it 426 00:25:21,520 --> 00:25:24,827 and could cover it honestly. 427 00:25:24,827 --> 00:25:28,962 [Hugh Hefner] In early 1963, a new leader in the Civil Rights Movement 428 00:25:28,962 --> 00:25:30,529 had captured the nation's attention. 429 00:25:35,664 --> 00:25:40,277 Malcolm X was a polarizing figure, 430 00:25:40,277 --> 00:25:42,105 who, unlike Dr. King, 431 00:25:42,105 --> 00:25:44,760 encouraged violence as a means of protest. 432 00:25:44,760 --> 00:25:48,285 [Malcolm X] We need an organization that no one downtown loves. 433 00:25:48,285 --> 00:25:51,985 We need one that's ready and willing to take action, 434 00:25:51,985 --> 00:25:53,987 - any kind of action... - [audience reacts] 435 00:25:53,987 --> 00:25:57,207 Not when the man downtown sees fit but when we see fit. 436 00:25:57,207 --> 00:26:01,603 - [audience affirms] - By any means necessary. 437 00:26:01,603 --> 00:26:04,040 [Jesse Jackson] Malcolm X was a black nationalist 438 00:26:04,040 --> 00:26:05,694 who thought white people were barbaric 439 00:26:05,694 --> 00:26:09,306 by not allowing us to use public facilities. 440 00:26:09,306 --> 00:26:12,919 In that season of fear and polarization 441 00:26:12,919 --> 00:26:16,357 driven by former slaveholders and segregationists, 442 00:26:16,357 --> 00:26:18,272 the argument was that Malcolm did not deserve a platform. 443 00:26:20,361 --> 00:26:22,450 [Hugh Hefner] In the spring of 1963, 444 00:26:22,450 --> 00:26:24,844 Malcolm X agreed to sit down with us. 445 00:26:29,631 --> 00:26:32,591 [Spec] We can't publish this. 446 00:26:32,591 --> 00:26:35,550 "The white man must realize that the sins of the fathers 447 00:26:35,550 --> 00:26:38,335 "are about to be visited upon the heads of the children 448 00:26:38,335 --> 00:26:40,207 "who have continued those sins, 449 00:26:40,207 --> 00:26:42,426 only in more sophisticated ways." 450 00:26:42,426 --> 00:26:44,472 This is practically a declaration of war. 451 00:26:44,472 --> 00:26:46,517 If I'm not mistaken, it's what he's been saying for years. 452 00:26:46,517 --> 00:26:49,129 It is not our place to get involved in his crusade. 453 00:26:49,129 --> 00:26:51,784 Why not? Because we're white? 454 00:26:51,784 --> 00:26:54,482 Because we don't like what he's saying? 455 00:26:54,482 --> 00:26:57,964 Look, we've fought for years against censorship of all kind, 456 00:26:57,964 --> 00:27:00,575 to be able to express ourselves the way we see fit, 457 00:27:00,575 --> 00:27:03,360 live our life how we want to. 458 00:27:03,360 --> 00:27:06,799 Let's not become hypocrites here, Spec. 459 00:27:06,799 --> 00:27:08,365 Print this as is. 460 00:27:11,978 --> 00:27:17,592 [David Eisenbach] Malcolm X, his message was really important. 461 00:27:17,592 --> 00:27:21,944 But his rhetoric and language was definitely threatening, 462 00:27:21,944 --> 00:27:25,600 even to those who had embraced civil rights. 463 00:27:25,600 --> 00:27:28,037 Black people, you cannot trust the white devil. 464 00:27:28,037 --> 00:27:32,215 The white devil will always try to keep you in chains. 465 00:27:32,215 --> 00:27:35,915 So the fact that you would have Hugh Hefner 466 00:27:35,915 --> 00:27:39,570 giving Malcolm X an interview in Playboymagazine, 467 00:27:39,570 --> 00:27:41,747 whoa, man, now that's wild. 468 00:27:41,747 --> 00:27:43,749 And they were interested... 469 00:27:43,749 --> 00:27:45,881 [Jesse Jackson] Hefner stood almost alone 470 00:27:45,881 --> 00:27:49,668 in the social, political role, as a force to be dealt with. 471 00:27:49,668 --> 00:27:51,278 It was courageous 'cause he was being encouraged 472 00:27:51,278 --> 00:27:54,542 to not publish the Malcolm X interview. 473 00:27:54,542 --> 00:27:56,587 But he did not surrender. 474 00:27:59,634 --> 00:28:01,462 [Hugh Hefner] We knew that publishing the interview 475 00:28:01,462 --> 00:28:03,638 could mean losing subscribers, 476 00:28:03,638 --> 00:28:06,032 but I was willing to bet America was ready 477 00:28:06,032 --> 00:28:09,035 to hear his words. 478 00:28:09,035 --> 00:28:11,472 As it turns out, I was right. 479 00:28:13,387 --> 00:28:15,824 After the Malcolm X interview ran, 480 00:28:15,824 --> 00:28:18,261 letters poured in from all over the country, 481 00:28:18,261 --> 00:28:19,915 thanking us for covering his movement. 482 00:28:23,832 --> 00:28:27,488 After nearly a decade, Playboy magazine was finally 483 00:28:27,488 --> 00:28:30,578 being recognized as much for its editorial content 484 00:28:30,578 --> 00:28:32,275 as for its centerfolds. 485 00:28:34,800 --> 00:28:37,237 But that was all about to change. 486 00:28:37,237 --> 00:28:41,937 [piano music playing inside] 487 00:28:41,937 --> 00:28:44,113 [both panting] 488 00:28:47,464 --> 00:28:48,857 [door opens] 489 00:28:48,857 --> 00:28:50,990 - Hef?! - Bobbie! 490 00:28:50,990 --> 00:28:52,643 - Hef! - What is it? 491 00:28:52,643 --> 00:28:54,167 The cops are downstairs. 492 00:28:54,167 --> 00:28:57,257 Just tell them I'll deal with it tomorrow. 493 00:28:57,257 --> 00:28:58,345 They're here for you. 494 00:29:09,835 --> 00:29:10,792 [camera shutter clicking] 495 00:29:14,056 --> 00:29:16,450 [Hugh Hefner] On June 4, 1963, 496 00:29:16,450 --> 00:29:18,887 I was arrested and charged 497 00:29:18,887 --> 00:29:22,282 with creating and distributing an obscene publication. 498 00:29:24,675 --> 00:29:27,548 Newspapers quickly picked up the story, 499 00:29:27,548 --> 00:29:29,768 and I couldn't help wonder why the city of Chicago 500 00:29:29,768 --> 00:29:31,857 was coming after me now. 501 00:29:33,641 --> 00:29:35,643 We knew the magazine wasn't obscene 502 00:29:35,643 --> 00:29:37,993 because I knew my plans for the magazine, 503 00:29:37,993 --> 00:29:39,778 I knew that the Supreme Court had already established 504 00:29:39,778 --> 00:29:40,996 that nudity was not obscene. 505 00:29:42,432 --> 00:29:43,825 The difference with Playboy 506 00:29:43,825 --> 00:29:46,045 is that we went mainstream immediately. 507 00:29:51,093 --> 00:29:55,837 The obscene publication in question was our June issue, 508 00:29:55,837 --> 00:29:57,970 specifically, an eight-page spread 509 00:29:57,970 --> 00:30:00,973 of actress Jayne Mansfield. 510 00:30:00,973 --> 00:30:03,366 Playboy had published nude photos 511 00:30:03,366 --> 00:30:06,152 of Mansfield twice before, 512 00:30:06,152 --> 00:30:10,069 but our new photos were unique. 513 00:30:10,069 --> 00:30:14,551 Taken on the set of her upcoming film, Promises! Promises!, 514 00:30:14,551 --> 00:30:16,945 it was the first mainstream Hollywood movie 515 00:30:16,945 --> 00:30:20,035 to feature a star in the nude. 516 00:30:20,035 --> 00:30:23,778 [Carrie Pitzulo] The standards of obscenity were very vague in these years. 517 00:30:23,778 --> 00:30:26,607 Prosecutors claimed that those pictures 518 00:30:26,607 --> 00:30:28,914 were particularly obscene 519 00:30:28,914 --> 00:30:32,091 because there was a full-dressed man, 520 00:30:32,091 --> 00:30:35,790 another character from the film sitting on the side of the bed, 521 00:30:35,790 --> 00:30:39,620 and they claimed that the captions were obscene. 522 00:30:39,620 --> 00:30:41,622 They talked about Jayne Mansfield 523 00:30:41,622 --> 00:30:43,798 writhing around in the bed. 524 00:30:51,588 --> 00:30:55,375 After spending the night in a Chicago jail cell, 525 00:30:55,375 --> 00:30:58,813 I was released on bail and returned home to start 526 00:30:58,813 --> 00:31:02,208 working on how to fight these ridiculous charges. 527 00:31:04,427 --> 00:31:07,735 There aren't a whole lot of things in our society, 528 00:31:07,735 --> 00:31:09,911 not many publications, 529 00:31:09,911 --> 00:31:13,828 that are willing to stand up and say sex is good. 530 00:31:13,828 --> 00:31:16,875 I'm the guy and Playboy's the magazine 531 00:31:16,875 --> 00:31:20,835 that is willing to say sex is a good thing. 532 00:31:20,835 --> 00:31:23,620 Sexual imagery is a good thing. 533 00:31:23,620 --> 00:31:26,623 The act itself is a good thing. 534 00:31:26,623 --> 00:31:29,322 And before you can tell me that it hurts somebody, 535 00:31:29,322 --> 00:31:31,933 you have to make a serious case. 536 00:31:34,196 --> 00:31:36,982 [David Eisenbach] What makes something obscene? 537 00:31:36,982 --> 00:31:39,854 The Supreme Court still hasn't come up with 538 00:31:39,854 --> 00:31:42,378 a legit definition, a specific definition. 539 00:31:42,378 --> 00:31:46,687 It's intentionally written in a vague way. 540 00:31:46,687 --> 00:31:51,648 So, if you were to try to publish a national magazine, 541 00:31:51,648 --> 00:31:55,174 you are open, uh, to prosecution left and right. 542 00:32:01,528 --> 00:32:04,531 [Eldon Sellers] We need to avoid court at all costs. 543 00:32:04,531 --> 00:32:07,273 I just don't think we have a choice here. 544 00:32:07,273 --> 00:32:09,318 And we have the money to settle. 545 00:32:09,318 --> 00:32:10,624 You think the city of Chicago's gonna let us 546 00:32:10,624 --> 00:32:12,017 settle out of court? 547 00:32:12,017 --> 00:32:13,453 [Eldon] You know what? We gotta try. 548 00:32:13,453 --> 00:32:15,629 - I agree with that. - We can afford it. 549 00:32:15,629 --> 00:32:17,587 [editor] We need to be prepared for both eventualities, frankly. 550 00:32:17,587 --> 00:32:18,849 [discussion continues indistinctly] 551 00:32:23,245 --> 00:32:25,117 [Nadine Strossen] Hugh Hefner was facing 552 00:32:25,117 --> 00:32:28,163 a criminal sentence, a prison term. 553 00:32:28,163 --> 00:32:32,167 How many people are willing to risk criminal prosecution? 554 00:32:32,167 --> 00:32:34,865 Even if you're ultimately acquitted, 555 00:32:34,865 --> 00:32:39,914 you have enormous expenses, enormous amount of time drained, 556 00:32:39,914 --> 00:32:43,918 and a big stigma, being accused of engaging in obscenity. 557 00:32:43,918 --> 00:32:49,663 So you have to be willing to place your resources 558 00:32:49,663 --> 00:32:51,970 and your reputation on the line. 559 00:32:54,450 --> 00:32:56,452 [Hugh Hefner] Despite my team's advice, 560 00:32:56,452 --> 00:32:59,673 I knew settling wasn't an option. 561 00:32:59,673 --> 00:33:03,720 These charges were censorship, plain and simple, 562 00:33:03,720 --> 00:33:06,854 and no one was going to take away my freedom of speech. 563 00:33:11,293 --> 00:33:13,643 [William Ming] I don't take on cases that are easy. 564 00:33:13,643 --> 00:33:15,471 And I don't take on cases I don't believe in. 565 00:33:15,471 --> 00:33:17,473 So you're saying this case won't be easy? 566 00:33:20,781 --> 00:33:23,566 Six years ago, the Supreme Court ruled 567 00:33:23,566 --> 00:33:26,352 that it's not enough to point to a single article 568 00:33:26,352 --> 00:33:28,876 or image to label a publication as obscene. 569 00:33:28,876 --> 00:33:31,748 You have to look at the magazine as a whole. 570 00:33:31,748 --> 00:33:34,838 Well, there you go, Playboy'sprimarily focused on lifestyle, not nudity. 571 00:33:34,838 --> 00:33:36,362 Correct. 572 00:33:36,362 --> 00:33:39,800 So... what's the catch? 573 00:33:39,800 --> 00:33:42,759 Well, when we go to court, no matter how clearly 574 00:33:42,759 --> 00:33:46,154 we explain it, we'll be at the mercy of a jury. 575 00:33:46,154 --> 00:33:49,114 [Hugh Hefner] The man I had chosen to represent me had already 576 00:33:49,114 --> 00:33:52,291 won some of America's most controversial cases. 577 00:33:52,291 --> 00:33:55,120 His name was William Ming Jr. 578 00:33:55,120 --> 00:33:57,731 I look forward to seeing you at the arraignment. 579 00:33:57,731 --> 00:33:59,559 - Thank you, William. - You're welcome. 580 00:34:02,040 --> 00:34:04,999 [Hugh Hefner] Three years earlier he had defended Martin Luther King Jr. 581 00:34:04,999 --> 00:34:08,046 on perjury charges, winning him an acquittal 582 00:34:08,046 --> 00:34:10,613 in front of an all-white jury. 583 00:34:10,613 --> 00:34:15,009 And a few years before that, he served on the legal team 584 00:34:15,009 --> 00:34:17,794 that won the landmark U.S. Supreme Court case, 585 00:34:17,794 --> 00:34:20,275 Brown v. The Board of Education. 586 00:34:25,280 --> 00:34:30,329 Ming was also involved in the NAACP, the ACLU. 587 00:34:30,329 --> 00:34:32,461 Hef's very much into Civil Rights, 588 00:34:32,461 --> 00:34:33,941 so it was a perfect match. 589 00:34:38,293 --> 00:34:42,341 [Mike Wallace] Police yesterday carted two tons of obscene magazines, films, 590 00:34:42,341 --> 00:34:45,822 and photographs to the city incinerator and burned them. 591 00:34:45,822 --> 00:34:48,825 [Hugh Hefner] In the weeks leading up to the trial, 592 00:34:48,825 --> 00:34:51,001 the city of Chicago stepped up its efforts 593 00:34:51,001 --> 00:34:53,308 to damage our business. 594 00:34:53,308 --> 00:34:57,660 And anti-pornography activists came out of the woodworks. 595 00:34:57,660 --> 00:35:00,663 [Charles Keating] Men who would stand by and see their women 596 00:35:00,663 --> 00:35:03,710 degraded and debased as they are with the breast 597 00:35:03,710 --> 00:35:07,757 and the buttock presentation by Playboyare not men at all. 598 00:35:09,629 --> 00:35:11,457 [Hugh Hefner] But the more they attacked, 599 00:35:11,457 --> 00:35:14,503 the more I knew I had to defendPlayboy. 600 00:35:14,503 --> 00:35:17,898 In your June issue, you show Jayne Mansfield unclothed, 601 00:35:17,898 --> 00:35:20,118 lying in bed with a man fully clothed. 602 00:35:20,118 --> 00:35:21,467 Mm-hmm. 603 00:35:21,467 --> 00:35:23,077 It looks like you're asking for it. 604 00:35:23,077 --> 00:35:25,384 - Why? - Uh, you... 605 00:35:25,384 --> 00:35:28,387 It looks as though the photograph is designed 606 00:35:28,387 --> 00:35:30,389 since we have both sexes involved here... 607 00:35:30,389 --> 00:35:31,694 Mm-hmm. 608 00:35:31,694 --> 00:35:33,957 ...solely to arouse the viewer. 609 00:35:33,957 --> 00:35:36,308 The difficulty is most people who get into censorship 610 00:35:36,308 --> 00:35:37,831 really know very little about it. 611 00:35:37,831 --> 00:35:39,615 They don't know much about it psychologically. 612 00:35:39,615 --> 00:35:41,617 They don't really recognize the effect 613 00:35:41,617 --> 00:35:43,141 that these things have. 614 00:35:43,141 --> 00:35:44,403 And so what we were really doing was, uh, 615 00:35:44,403 --> 00:35:46,883 reporting on a, on a movie in the making 616 00:35:46,883 --> 00:35:49,930 and, uh, since a name personality was involved, 617 00:35:49,930 --> 00:35:51,975 the pictures we felt had legitimate journalistic interest. 618 00:35:54,674 --> 00:35:57,285 [Mike Wallace] This morning a man is on trial in Chicago 619 00:35:57,285 --> 00:36:00,506 charged with violating that city's laws against obscenity. 620 00:36:03,422 --> 00:36:06,773 He is Hugh Hefner, publisher of Playboymagazine. 621 00:36:06,773 --> 00:36:09,558 Many court cases involving motion pictures, books, 622 00:36:09,558 --> 00:36:12,605 and magazines have left considerable gray areas 623 00:36:12,605 --> 00:36:14,781 in determining just what is salacious and obscene. 624 00:36:19,002 --> 00:36:22,876 [Hugh Hefner] The trial began on November 20, 1963, 625 00:36:22,876 --> 00:36:24,704 and from the beginning, 626 00:36:24,704 --> 00:36:29,622 jury selection put us at a huge disadvantage. 627 00:36:29,622 --> 00:36:33,191 [Richard Rosenzweig] We discovered that they essentially rigged the jury 628 00:36:33,191 --> 00:36:36,106 with not only almost all women, 629 00:36:36,106 --> 00:36:40,937 but people from very conservative organizations. 630 00:36:44,158 --> 00:36:45,986 [Hugh Hefner] The moment the trial began, 631 00:36:45,986 --> 00:36:49,250 it was clear we were fighting an uphill battle. 632 00:36:49,250 --> 00:36:51,339 For more than a decade, 633 00:36:51,339 --> 00:36:54,603 Playboymagazine has done more to damage American values 634 00:36:54,603 --> 00:36:58,259 than any other publication currently in circulation. 635 00:36:58,259 --> 00:37:02,307 It is up to you, ladies and gentlemen of the jury, 636 00:37:02,307 --> 00:37:04,918 to protect the basic human decency 637 00:37:04,918 --> 00:37:07,137 that this country stands for. 638 00:37:07,137 --> 00:37:10,097 [William Ming] Your sworn duty, as members of the jury, 639 00:37:10,097 --> 00:37:14,144 is to defend and uphold the laws of the Constitution. 640 00:37:14,144 --> 00:37:17,757 A constitution which not only protects the freedom of Mr. Hefner, 641 00:37:17,757 --> 00:37:20,847 but which also protect the freedoms of your fellow citizens. 642 00:37:20,847 --> 00:37:23,676 [Jesse Jackson] Hefner's point was, you had the right not to buy, 643 00:37:23,676 --> 00:37:26,026 but not the right to deny it to be seen and to be read. 644 00:37:26,026 --> 00:37:28,768 And when he was attacked on that basis, 645 00:37:28,768 --> 00:37:31,031 he would not surrender his First Amendment rights. 646 00:37:33,338 --> 00:37:36,602 [Hugh Hefner] The prosecution launched into their case. 647 00:37:36,602 --> 00:37:38,386 Your honor, the prosecution 648 00:37:38,386 --> 00:37:40,258 would like to call its first witness. 649 00:37:41,911 --> 00:37:43,696 In your professional opinion, 650 00:37:43,696 --> 00:37:45,828 do you find these pages to be obscene? 651 00:37:45,828 --> 00:37:47,874 Without reservation. 652 00:37:47,874 --> 00:37:50,137 [John Melaniphy] What do you think is the aim of all this? 653 00:37:50,137 --> 00:37:54,272 In my opinion, to stimulate or inflame 654 00:37:54,272 --> 00:37:56,709 the sexual appetite of the average person. 655 00:37:56,709 --> 00:37:59,364 [Hugh Hefner] For nearly three weeks, 656 00:37:59,364 --> 00:38:02,367 the prosecution argued that the pictures inPlayboy 657 00:38:02,367 --> 00:38:05,152 could incite readers to commit sexual crimes. 658 00:38:08,242 --> 00:38:09,983 Then something unexpected happened. 659 00:38:21,168 --> 00:38:24,911 Kennedy's death was the first presidential assassination of our time. 660 00:38:27,435 --> 00:38:29,698 It was earth-shattering, 661 00:38:29,698 --> 00:38:34,268 and it would come to define a generation. 662 00:38:34,268 --> 00:38:38,707 This is a sad time for all people. 663 00:38:38,707 --> 00:38:43,103 We have suffered a loss that cannot be weighed. 664 00:38:43,103 --> 00:38:45,453 [Hugh Hefner] The world came to a halt. 665 00:38:45,453 --> 00:38:50,763 [Lyndon Johnson] For me, it is a deep, personal tragedy. 666 00:38:50,763 --> 00:38:55,289 I know that the world shares the sorrow 667 00:38:55,289 --> 00:38:59,075 that Mrs. Kennedy and her family bear. 668 00:39:02,383 --> 00:39:04,429 [newscaster] His firm commitments to support the cause 669 00:39:04,429 --> 00:39:06,692 of democracies throughout the world... 670 00:39:06,692 --> 00:39:08,694 [Hugh Hefner] Suddenly, the future of the progressive movement 671 00:39:08,694 --> 00:39:10,043 was in question. 672 00:39:10,043 --> 00:39:11,958 [newscaster] Across the country, 673 00:39:11,958 --> 00:39:14,352 a great outpouring of grief, shock, and revulsion. 674 00:39:16,876 --> 00:39:21,184 [David Eisenbach] JFK's assassination for the generation of young people 675 00:39:21,184 --> 00:39:24,274 is the same as the attack on Pearl Harbor was 676 00:39:24,274 --> 00:39:26,059 for the prior generation. 677 00:39:26,059 --> 00:39:29,149 Subsequent generations the blowing up of the Challenger 678 00:39:29,149 --> 00:39:34,154 and 9/11 in that it destroys the optimism and idealism. 679 00:39:34,154 --> 00:39:39,246 It is a break with a sense of security in the past 680 00:39:39,246 --> 00:39:41,248 that everything was fine. 681 00:39:41,248 --> 00:39:44,991 And a reminder that no one is invulnerable. 682 00:39:48,473 --> 00:39:50,431 [Hugh Hefner] But just as the country was struggling 683 00:39:50,431 --> 00:39:52,433 to come to grips with the loss, 684 00:39:52,433 --> 00:39:56,089 and life seemed like it would never get back to normal, 685 00:39:56,089 --> 00:39:58,787 it was finally time to hear the verdict. 686 00:39:58,787 --> 00:40:02,617 And now, the fate of thePlayboy empire 687 00:40:02,617 --> 00:40:05,664 was in the hands of the jury. 688 00:40:05,664 --> 00:40:07,709 Everything I had worked for 689 00:40:07,709 --> 00:40:09,755 would be affected by this decision. 690 00:40:13,193 --> 00:40:17,240 [woman] ♪ Every little movement ♪ 691 00:40:17,240 --> 00:40:21,288 ♪ Every motion of your hips ♪ 692 00:40:21,288 --> 00:40:24,422 ♪ I feel the compulsion ♪ 693 00:40:24,422 --> 00:40:29,775 ♪ To pull you to my sweet lips ♪ 694 00:40:29,775 --> 00:40:33,779 ♪ Is it a black magic spell ♪ 695 00:40:33,779 --> 00:40:35,563 ♪ You put me under? ♪ 696 00:40:37,478 --> 00:40:41,177 ♪ This miracle moment ♪ 697 00:40:41,177 --> 00:40:45,268 ♪ Never let it end ♪ 698 00:40:45,268 --> 00:40:47,923 ♪ Every little movement ♪ 699 00:40:49,316 --> 00:40:53,189 ♪ Is beyond improvement ♪ 700 00:40:53,189 --> 00:40:56,062 ♪ You are the magician ♪ 701 00:40:56,062 --> 00:41:01,023 ♪ I've been wishing for forever ♪ 702 00:41:01,023 --> 00:41:05,158 ♪ Every little movement ♪ 703 00:41:05,158 --> 00:41:07,943 ♪ Every little movement ♪♪ 56503

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