All language subtitles for American.Playboy.S01E04.Members.Only.The.Playboy.Club.1080p.WEB-DL.AMZN.DDP.5.1.H.264

I am today announcing
my candidacy

for the Presidency
of the United States.

♪♪

[Hugh Hefner]
The year was 1960.

[man] ♪ You don't know baby
what I got on mind ♪

♪ You can't quit me
that no need no time ♪

♪ I'm wild about you baby... ♪

[Hefner] America was locked
in a cold war.

♪ I'm wild about you baby ♪

[Hefner]
In North Carolina,

four African-American students
staged a sit-in

at a "whites only"
lunch counter.

♪ Whoo ♪

[Hefner]
And the FDA had just approved

a new form
of birth control...

♪ Whoo-hoo ♪

...that would soon be known
simply as "the pill."

It seemed like the dawn
of a new era.

♪ Seeing things... ♪

And for me,
life was definitely changing.

♪ Whoo ♪

I was newly divorced...

with a brand-new mansion
in Chicago.

And for the first time,

I was publicly embracing
thePlayboy lifestyle.

With all the distraction
at my new home,

I was starting
to fall behind on my work.

So I brought on
a personal assistant.

Her name
was Bobbie Arnstein.

Rise and shine.

I let you sleep
till 3:00.

You need a taxi, honey?
I'll call you one.

Come on.

You got an editorial
meeting in an hour.

Spec and Russell
are waiting.

Wake me in 45.

[Richard Rosenzweig]
Bobbie Arnstein started as a secretary

for the company
right out of high school.

She was incredibly bright.

She had a marvelous
sense of humor.

Hefner looked to her
for personal advice

and even business advice
at some time.

And she did not
hesitate to give it.

Do yourself a favor
and take a shower.

You need one.

[Hefner]
She had a sensitivity and a humor

and an intellect that I have
never found probably

in any other woman
in my life.

She was a pal.

She was a confidant.

And she was, yeah,
my right hand... arm.

Bobbie was an instant fit
in thePlayboy family,

handling my life
and responsibilities

within the magazine
with ease.

People were not used
to really bright women.

It was okay for a woman
to try to succeed.

It wasn't okay for a woman
to be faster than you are,

smarter than you are,
and Bobbie was.

[Hefner]
With Bobbie managing my life,

I rarely had to leave
the mansion.

I brought the staff in
for meetings,

and the line between work
and play began to blur.

♪♪

♪ Yeah... ♪

♪ Yeah... ♪

♪ It's got to be mellow... ♪

- Ray.
- Hef.

Good to see you, my friend.
How are you?

Very well.

♪ It's got to be mellow ♪

[Hefner]
The parties were growing.

♪ 'Cause my baby loves me... ♪

And between
the dance floor...

♪ And I'm her only fella ♪

...the pool, the cocktails,
and the women,

the mansion quickly
became the place to be.

On any given night,
the guest list included stars

like Tony Curtis,

Frank Sinatra,

Woody Allen,

Joe DiMaggio,

Phyllis Diller,

and Sammy Davis Jr.

Everything I had heard
about the place was true,

it was exotic.

Many young women excite
anyone's amorous propensities.

[Hefner] People were lining up
outside the mansion

just hoping to get
a glimpse inside.

With everyone wanting in,

I realized
there might be a way

to let the public
experience my world.

♪ Ooh... ♪

♪ Yeah ♪

And in that moment,
I came up with

what would become our most
ambitious undertaking yet.

[woman]
♪ Every little movement ♪

♪ Every little thing
you do ♪

♪ Is it sleight of hand ♪

♪ That commands my heart
to love you? ♪

♪ Every little movement ♪

♪Every
little movement ♪♪

♪♪

[man]
♪ Monday's so good... ♪

[Hefner]
In the spring of 1960,

I started dating a girl
named Cynthia Maddox.

♪ Monday is so happy now... ♪

Hi, I'm Cynthia Maddox
and I work for the magazine.

♪ So you take it
while you find it... ♪

[Hefner] Cynthia and I met
at thePlayboy offices.

She'd recently been promoted
to assistant cartoon editor

after working her way up
from receptionist.

Hi, Cynthia.

[Richard Rosenzweig] Cynthia was brought
in by Bobbie Arnstein.

They were friends
in high school.

She was bright and charming
and beautiful

and demonstrated
editorial intelligence.

- [Cynthia] It's ready.
- [Hefner] Oh, excellent.

- And this is ready, too.
- Yes.

[Hefner]
With her new position,

Cynthia and I began spending
more time together.

[Patty Farmer]
Cynthia Maddox was a great girl.

You know, very outgoing.

And she became
Hef's girlfriend,

uh, live-in girlfriend.

And she traveled
a lot with him.

[man]
♪ Friday you'll beg her... ♪

[Patty Farmer]
She would be seen in public

with Hef at all major events.

♪ One day she'll say
she'll love you... ♪

[Hefner] It was my first real
relationship since my divorce.

But as happy as I was
with Cynthia,

I wasn't quite ready to give up
the bachelor lifestyle.

♪ It ain't nothin' but love
it ain't nothin' but love ♪

♪ Can you feel your heart
skip a little beat... ♪

[Hefner]
I vowed after my divorce...

never to marry again.

♪ It ain't nothin' but love ♪

Hef was always very upfront
with his girlfriends

that he was not interested in a
monogamous relationship at all,

even though they were
living together.

♪ You feel your head
spinnin' all around... ♪

No matter how involved
I became

in a primary romantic
relationship,

there were still
other secondary affairs.

I guess I wanted,
as a young man

to have somehow
the best of both worlds.

♪ It ain't nothin' but love ♪

♪ It ain't nothin'
but love ♪♪

We're probably gonna have
a couple of hundred

people here, uh,
throughout the night.

It's, uh, a party of this kind
usually begins for us

around 1:00 and, uh,
and goes till dawn.

[man] ♪ Beautiful beautiful
brown eyes ♪

♪ Oh I said beautiful
beautiful brown eyes... ♪

[Hefner] The truth was, I was having
the time of my life.

Our mansion parties
had become legendary.

♪ I'll never love
blue eyes again ♪

♪♪

Now, I wanted to give
my readers

a chance to experience them
firsthand.

And I'd finally come up
with a way to do it.

♪♪

The inspiration came
from a feature

we'd run years earlier.

A November 1956 article

profiling a new, private
nightspot in Chicago,

the Gaslight Club.

Modeled after a
turn-of-the-century speakeasy,

with its exclusive
membership policy

and scantily clad waitresses,

it quickly caught
the attention of our readers.

It was a private club,
and the girls were uniformed

in a sort of
18th-century outfit.

And we had over 1,200 letters
from readers

asking how they could join
the Gaslight Club.

[Hefner] I knew we could do the concept
of the Gaslight Club,

but make it bigger, better,
and more accessible.

And that's when I decided
to open the Playboy Club.

The pages of the magazine
come to life.

Victor Lownes and I
immediately got to work,

formulating a plan.

The Bunny logo...
right there.

[Richard Rosenzweig]
Connecting to Playboy,

coming to a Playboy party

was the ultimate goal
of so many people.

And the clubs were meant
to bring to life

the lifestyle of the magazine.

There's a market
for this.

The vision that my dad had
for the clubs were to act

as a sort of opportunity
for readers of the magazine

or watchers of the show to be
able to go and live out

whatever they were
reading or watching.

♪♪

[Hefner] If we were going
to do this right,

we knew we needed a partner.

[woman]
♪ There ain't nothin' I can't do... ♪

How are you?

Back then,
our favorite club in Chicago

was the Walton Walk,

owned by Arnold Morton.

Arnie!
Good to see you.

- Victor, always a pleasure.
- Arnie...

[Victor Lownes]
I had a friend, Arnie Morton.

And we knew that he knew
something about

the business end of it,
'cause we knew nothing

about running a restaurant
or nightclub.

Can I get you guys
a round of drinks?

[Richard Rosenzweig]
Arnie Morton was well-known

as a restaurateur
even in those days.

Of course, he became gigantic
as the years went on

with his own Morton's operations
in half the cities in America.

Hope to see you again.

Good to see you, John.

[Hefner]
I knew the only way

to bring our vision to life

was to make Arnie
part of the team.

Well, first of all,
we need a location.

We teamed up,
we each took a piece of it.

Hefner had a piece,
the magazine had a piece.

Arnie had a piece
and I had a piece.

There were four owners.

I know of a premises that
isn't being used down there

at the moment and I think
I can make a couple of calls.

[Hefner] Our first order of business was
to secure the perfect location.

Gentlemen...

To the Playboy Club.

The Playboy Club.

And Arnie said there was only
one place our club could be.

Chicago's Gold Coast district.

♪♪

Once known for its mob-controlled
speakeasies and casinos,

it was now home
to the hottest clubs

and restaurants Chicago
had to offer.

Nightclubs were a new,
a new glamour,

uh, for manhood.

Everybody had
their nightclub.

There were local nightclubs.

There were
black nightclubs.

There were Jewish nightclubs,

Italian night...
in the neighborhood.

But the big hit was
to come downtown.

[Hefner] And Arnie knew of a place
that was available...

116 East Walton.

The former home
of the Cameo Club.

Five stories high and right
in the heart of the action.

We planned to transform
the Cameo Club

into a fantasy bachelor pad

with rooms designed to look
like a living room

and a library,

as well as a disco
and a theater.

With construction under way,

we began focusing on the club's
most important feature.

So, Hef, we need to deal with
the issue of the waitresses.

Right, right,
the, uh, the Playmates.

What's your preference?

[Victor Lownes] Hefner wanted to call
the waitresses Playmates.

And he wanted to dress them
in shorty nightgowns.

And somehow
that was gonna be very sexy.

But, uh, we kept seeing
that there were gonna be

a lot of problems in
overexposure, et cetera,

if we dress the girls
in nightgowns.

I would like to suggest
going in a different direction.

Rather than the Playmate,

what do you think
about Bunnies?

- Bunnies?
- Mmm.

[Victor Lownes] We tried to persuade him
to use the Playboy rabbit,

which was always a male rabbit
in a little dinner jacket.

But we tried to persuade him
that this could be

applied to the girls,
and he was sold.

[Hefner] Victor spent weeks working
on the costume.

And after many iterations,

he finally revealed
the prototype

on our television show
Playboy's Penthouse

using the perfect model,
my girlfriend, Cynthia Maddox.

Hey, Hef...

Hef, uh, I hate
to interrupt you

with business
at this time of night.

But I've got something
I want you to see.

The, uh, little Bunny outfit

for the girls
at the Playboy Club.

- This is the outfit.
- Yeah.

That's what
we cooked up.

Well, I like that
very much, uh...

Including the,
the outfit, too.

Oh, yeah,
it'll work out.

Uh...

Do you think our members
will like that?

I think the members
will like that.

Maybe I ought to explain
that, uh, Playboyis,

is, uh, going in
the Key Club business.

Starting as of
the 1st of the year,

there will be keys
very much like this

in the hands of members
throughout the country.

[Hefner] Our viewers gave the costume
rave reviews.

But I still felt
something was missing.

[Richard Rosenzweig] The Bunny costume
wasn't quite the way Hefner envisioned it.

So he added some important
elements to the costume.

We don't want this
to be too drastic.

If we cut this collar,
just a clean cut.

And the cuffs as well.

Hefner can be difficult
because he's a perfectionist.

Whether it's on the page
or whether it is a costume.

I'd like to introduce you
to Cynthia Maddox,

your first Playboy Bunny.

[Victor Lownes]
Hefner was really instrumental

in the changes
in the Bunny costume.

I just raised the cut
to accentuate her legs.

Lowered it a little
on the bust.

[Victor Lownes] He was the one
who insisted on the cuffs

with the Playboy cufflink
and the bow tie.

Would you mind doing
a spin for us, Cynthia?

[Denise Richards] I think the costumes
are adorable.

Fixed the tail.
Sits nicely there.

There's just something,
the dichotomy

of an innocent Bunny,
and then it's, you know, sexy,

but it's still, again,
I think very classy.

[Richard Rosenzweig]
Hefner has a tremendous visual eye.

And as a result of that,

our costume is in
the Smithsonian Institute

and is the first costume that
ever received a copyright.

Perfect.

[Hefner]
Now came the hard part.

Finding 30 girls who could fill
that costume like Cynthia.

So we put ads about
our upcoming auditions

in newspapers around
the country.

I was in college,
part-time job.

Worked at a pharmacy.

And the pharmacist got
something in the mail

that said that they were
having a Bunny hunt.

[man]
♪ Don't you know? ♪

♪ Don't you know
I love you so? ♪

♪♪

♪ Tell me why did
you leave me... ♪

[Patty Farmer]
It said you'd make a good salary

and you'd have fun.

And you got to wear
this Bunny outfit.

And it was the 1960s where it
was perfectly acceptable

to tell these girls to bring
a bathing suit to audition in.

Nowadays, they'd be up
on all kinds of charges.

But back then,
it was perfectly acceptable.

♪♪

[Pat Lacey] Maybe I could go
and be a receptionist

or work in a department store
and move my way up.

But this was
an opportunity for me

to make a very good living.

So I went.

[Hefner]
The day of the first Bunny auditions

was one of the coldest days
I can remember.

We weren't even sure
if anyone was going to show up.

So, do we know
what kind of questions

we're gonna be
asking these girls?

Well, I think, uh,
keep it simple, um...

Arnie's started
on a few here.

I put Bobbie in charge
of running the auditions.

- [sighs]
- Finally.

You try wrangling 400 girls
without running behind.

400?

You ready?

Absolutely.

Quite ready.

- Hello.
- Hello.

Uh, please take your mark.

♪ Oh tell me Mama... ♪

Thanks, Hayley,
and where are you from?

Kalamazoo, Michigan.

Hello.

Women came from
all across the country...

- Where are you from?
- Seattle, Washington.

- Massachusetts.
- Milwaukee.

...and from every
walk of life...

I'm a teller
at First Chicago.

[woman]
I'm a nurse.

Real estate agent.

I'm a sophomore
from DePaul.

Great school.

...looking for excitement,
adventure,

and a taste
of thePlayboy lifestyle.

[camera shutter clicking]

[Marilyn Cole]
It was about youth.

The advert said,
"Be a Playboy Bunny."

And you had to be between
18 and 22 years of age.

And so, naturally,
it was about young people,

the spirit and whatever
went with that.

All right,
thank you very much.

All right, good-bye.

Okay, so... that's it,
that's the last one.

- That's it?
- Yeah.

What do you do?

I'm an assistant
to you assholes.

[chuckling]

Uh, uh, ma'am,
uh, where's your swimsuit?

Go fuck yourselves, okay?

You're hired!

Ahh...

- Carol.
- No.

No, not Carol.
Carol's in my top five.

[Hefner] We spent hours deliberating
over the candidates.

Of course, the Bunnies had
to be skilled waitresses,

but they also had to be
much more.

They were performers,
bringing to life

the pages of the magazine.

[Bobbie]
How's it going?

- Hm...
- Not well.

We only have 17.

How about using
some Playmates?

[chuckling]
No.

Why not?

They're not gonna wanna
serve drinks for eight hours.

I was just talking
to Joyce,

and she said she thought
about auditioning

- but she was sick.
- Joyce Nizzari?

Joyce would look amazing
in one of those outfits.

Uh-huh.

Do you think any of the other
girls might consider it?

I'll make some calls.

Okay.

[Victor]
Thanks, Bobbie.

Anytime!

♪♪

Bobbie was able to get five
of our Playmates to sign on,

including Joyce Nizzari,

December 1958's
Playmate of the Month.

To our loyal readers,

our Playmates were as famous
as any celebrity.

And the chance to meet them
would be a dream come true.

When the club opened in Chicago,
it was a knockout.

We opened the door,
and the door Bunny

was one of
the original Playmates.

That's the stuff
of a fantasy land.

[Hefner]
Finally, we had our Bunnies.

Let's give it a try,
go along this way, okay?

Way we go, low, carry
at the moment, low carry.

But if these Bunnies were
going to represent our clubs,

we needed to make sure
nothing was left to chance.

So I asked my brother Keith
to join the team.

Faster, faster, faster,
high carry.

[scatting]
Reverse!

Keith had studied
at the Lee Strasberg studio,

trying to make it as an actor.

But when his career
failed to take off,

he jumped
at the opportunity to help.

[Keith Hefner] I'd had a background
in teaching.

I had a background
in show business,

and I tried to bring
both of those things

to bear in the clubs.

So the first people that
I trained were the Bunnies.

Good evening,
I'm your Bunny, Izzy.

You notice that
she smiles,

gives eye contact
with all four of us.

We imagine that there's another
gentleman sitting there.

♪♪

[woman vocalizing]

[Hefner]
Along with Victor Lownes,

Keith created what
would come to be known

as the Bunny Manual.

This is a Bunny Manual

that we give to all the girls
when they start working.

That gives you all
the rules and regulations

that pertain to being
a Bunny in the Playboy Club.

You will find that
we are very, very strict.

[Hefner] In order to maintain
the right image for the club,

we needed our Bunnies to follow
very specific rules.

We wanted them to be glamorous,
but also highly professional.

Bunnies were only allowed
to use their first names.

They could not be seen
drinking any beverage

or wearing any jewelry
during their shift.

And each Bunny had to make sure
her grooming was impeccable.

They knew the ingredients
of 125 different drinks

and always had
their service trays

arranged in a precise order.

Our Bunnies went through
rigorous training,

led by the Bunny Mothers

who made sure each Bunny met
the manual's requirements.

♪♪

Honey, why do you have this
costume on today, dear?

My other costume's
in the cleaners.

Mm-hmm, you'll have
to go downstairs

and find
something else.

Your shoes are
soiled, too.

I'd like to have
you change clothes.

Your ears are always bent
a little too much, Terri, why?

I didn't know any
particular way to fix them.

[Pat Lacey] We had training
about four hours a day

for six weeks.

You started off with the tray.

You spread your fingertips and
therefore you have full balance.

Okay, now who's gonna try
a real high carry, okay?

Whoop, there we go, no!

[Bunny shrieks]

It was intense.

Do you notice
that she is doing

what we call
a Bunny dip?

[Hefner] To enforce the polished
image of our Bunnies,

there were specific movements
each girl had to execute

with the utmost precision
while serving our patrons.

There was the Bunny stance,
how a Bunny should stand.

Look, leg should be
against that table.

Straight, all right?

The Bunny perch,
how a Bunny should sit.

Now dip.

And most famously,
the Bunny dip.

There you notice that
she's bending at the waist.

That's incorrect.

Another way that
it could be incorrect

is if she were to go down
in a sitting position.

Look, when you're
doing your dip, bend.

This side should
never be broken.

Let's see the Bunny dip
done just so.

That's absolutely correct.

[Hefner]
With the Bunnies in training,

the rest of the staff was
working overtime

to get the club open
by the end of February.

While Arnie was supervising
renovations...

Victor was working hard
to sell memberships

to the most affluent

and most important men
around the country.

The buzz around the club
had been building for months,

but for all the people excited
about our opening

there were just as many
who hoped we would fail.

Everything about the extravagant
Playboy empire accents youth,

glamour, money, and pleasure.

Is Hugh Hefner's empire
a 20th-century Garden of Eden,

or it is a modern-day
Sodom and Gomorrah?

♪♪

[Hefner] Many still saw Playboy as just
another smutty magazine,

and our famous parties
as just another example

of the kind of debauchery

people could expect
at our clubs.

[Patty Farmer] Hef always had the eyes
of the Catholic Church

and the city government

looking for any excuse
to close them down.

Because every city thought it
would destroy the neighborhood.

[Hefner] But I was determined
to prove them wrong.

♪♪

When opening night
finally arrived,

all of our hard work
was put to the test.

The club looked great.

The Bunnies looked even better.

And we were ready to share
our vision with the world.

All right, ladies,
let's hit the floor.

Open the doors.

♪♪

[piano music playing]

[Richard Rosenzweig]
The opening of the Chicago club

was something
truly exceptional.

There was a line
around the block.

You had to be a key holder
in order to get into the club.

As you entered the club,
there was a board

with the name plates
of all the club members

so that when they checked in,
their name went up.

And you could see who was
in the club that night.

[Hefner] Every detail of the club
had been carefully thought out

with something exciting
and new in every room.

Across from the lobby

was our full-service bar
and pool room

where you could go one-on-one
with our Bumper Pool Bunny.

The bar was called
the Playmate Bar.

And we had transparencies of
all the Playmates on display.

[Hefner] Upstairs in the "living room"
was the piano bar

where we served up
our world-class buffet,

all set to live music.

And on the top floor,
we called that "the library,"

our marquee performance venue.

Now you can walk
into this experience.

And for most people,
it was a fantasy.

You know, you weren't gonna get
this at your neighborhood diner.

You weren't gonna get
that anyplace

but at the Playboy Club.

♪♪

[Hefner] But the stars of the evening
were the Bunnies.

We had desk Bunnies
to greet guests at the door

as well
as coat check Bunnies...

cigarette Bunnies...

roaming camera Bunnies

to capture
every special evening...

gift shop Bunnies selling
Playboy merchandise...

and our floor Bunnies
serving up drinks

from the Playmate Bar.

[music and applause]

[Lou Rawls]
♪ I was born ♪

♪ In a dump ♪

♪ My mama died
and my daddy got drunk ♪

♪ He left me here ♪

♪ To die or grow ♪

♪ In the middle
of Tobacco Road ♪

♪ 'Cause it's my home yeah ♪

♪ Yes it is
it's the only life ♪

♪ That I have ever known... ♪

- Victor.
- Hef.

Good to see you.

Welcome to the Playboy Club.
Look around.

♪ Lord have mercy
but I love you ♪

♪ I love you
because you're my home ♪

♪ I'm talking
about Tobacco Road ♪

Hello, gentlemen.

♪ Tobacco Road... ♪

[Hefner]
When Cynthia and I showed up,

the party was in full swing.

♪ Tobacco Road ♪

♪ I'll get some dynamite... ♪

[Hefner]
With every detail in place

and the Bunnies looking
fantastic...

♪ I'll blow it up
tear it down... ♪

...all that was left to do
was enjoy the show.

♪ On that road... ♪

Just seven years
after launching Playboy

from my kitchen table,

there I was,
hosting what felt like

the biggest party
on the planet.

♪ I said I love you
because you are my home ♪

♪ But you're dirty and filthy ♪

♪ Tobacco Road ♪

♪ On Tobacco Road ♪

♪ I said I love you
because you are my home ♪

♪ But you're dirty and filthy ♪

♪ Tobacco Road ♪

♪ Tobacco Road
Road Road... ♪

♪ Hey! ♪♪

♪♪

[Hefner] The opening in Chicago was one
of the best moments of my life.

[music ends]

[Lou Rawls] Thank you, thank you,
thank you much.

[Jackie Gleason] The American male
has found a new place of relaxation.

It's the Key Club.

The most famous example of such
a type club is The Playboy.

♪♪

[Hefner]
Over the next few weeks,

the crowds only grew.

And the Bunnies weren't
the only attraction.

[music ends]

Uh, ladies and gentlemen,

I'm really pleased
to introduce our next act.

So, please give a warm
Playboy Club welcome

to an incredible talent
from just up the road

in Detroit, Michigan,
Miss Aretha Franklin.

[scattered applause]

You'll do great.

♪♪

[Hefner]
With our TV show,

we'd fought against segregation

inviting the best
American entertainers

regardless of race.

♪ When the weatherman
brings the rain... ♪

It was a formula I wanted
to replicate in our clubs.

[Jason Buhrmester]
Hef decides Aretha Franklin is talented

when no one knew
who Aretha Franklin was.

Today, she'll say that
the first time she performed

for a white audience
and didn't have to enter

through the kitchen
was a Playboy Club.

And that was just
how Hef thought.

I don't care what the rest
of the world thinks.

I think this is good
and therefore it's worthy

of exploring and exposing
our audience to, that was it.

♪♪

♪♪

[Hefner]
Along with Aretha Franklin,

our club featured
many musicians on the rise,

like Ray Charles...

Sam Cooke...

and Bette Midler.

[Jesse Jackson]
The best of entertainment,

black and white,
went to the Playboy Club.

And it really became
a social landmark.

It was a place to be seen.

[Hefner] Our Penthouse stage
featured top comedians

like Milton Berle,

edgy up-and-comers
like Steve Martin,

George Carlin,

and an unknown young comedian
named Dick Gregory,

who we discovered at one
of the city's black nightclubs.

'Cause everybody I meet
in the nightclub

after they get drunk,
they all tell me the same thing.

Greg, some of my best friends
are colored.

[laughter]

And Mike, you know and I know

there's not that
many of us to go around.

[laughter]

At that time, black comics
had not been permitted

to stand flat-footed
in a white nightclub and talk.

Hefner brought me in
from there

to Time magazine,
to the Jack Paar Show.

When you look and see the role
that black comics played

and the influence that
the Richard Pryors have had

on white comics, all that
started because of Hefner.

Thirty years from this year,
a Negro can become president.

So treat me right, I'll get in
there and raise taxes on you.

[laughter]

♪♪

[Hefner]
With the entertainment,

Bunnies and ambiance,

we were finally giving
our readers

the full Playboy experience.

The food was good
and the drink was stiff.

And the entertainment was nice.

That's what made people
keep coming back.

And the Bunnies
were part of the show.

♪♪

[woman]
♪ He's mine ♪

[chorus]
♪ Yes she's really mine ♪

[Hefner] The Bunnies
were an undeniable hit.

And though we knew they would
earn big money in tips,

our customers' generosity

exceeded our wildest
expectations.

Many of the customers
are aware that the girls

are oft times making
more money than they are.

That's interesting,
more money than the fellas

who can afford
the $50 for the key?

Oh, yes.

[Hefner]
Even Mike Wallace had to admit

that the opportunity
we were giving our Bunnies

was something special.

[woman]
♪ Let me know he's my baby ♪

♪ He loves me so... ♪

[Pat Lacey] What we did was
we stuffed our costumes,

and at the end of the night
when you unzipped it

and you dropped it to the floor,
all the money was there

so you wouldn't lose it
or forget it.

♪♪

[woman]
♪ When he pets me ♪

♪ He's sweet and gentle ♪♪

♪♪

Do, uh, the girls
date club members?

Definitely not, you cannot
date members of the club.

[Hefner] Our Bunnies were
our most valued employees,

and we made protecting them
a top priority.

From the beginning,
the personnel head

of every Playboy Club
was a woman.

That was the Bunny Mother.

And there was a very,
very strong and strict culture

around protecting
and respecting the women.

So, at a time in which it was
very common for women

to get hit on because they were
waitresses or working in a bar

or for that matter
working in an office,

let's think of Mad Men,

this was an environment
in which women felt safe.

[Hefner] Any hint of impropriety
between members and Bunnies

would give ammunition
to our critics.

So I made sure
that the no-dating rule

was strictly enforced.

At least,
for most of my guests.

We did make exceptions
for a select group,

a few friends
and trusted VIPs.

[chatter and laughter]

[Hefner]
Well, what can I say?

Sometimes being the owner
has its perks.

Can you shut
the door, Vic?

♪♪

By the end
of the club's first year,

we had over
100,000 key holders.

[woman] ♪ Back in the days
when we were young... ♪

[Hefner]
And we were pulling in

the modern equivalent
of $33 million,

doing higher volume
in food and drink

than any other night
spot in the city.

♪ But I have wanted
to walk away ♪

♪ I just can't do it
even though I've tried ♪

♪ Won't you come
back to me... ♪

[Richard Rosenzweig] And there was
something about a Playboy Club

that put it
in a class by itself.

The Bunnies were
the stars of the club.

And we treated them that way.

And they loved it.

And many of them were Bunnies
for many, many years.

It was just a special place.

[Hefner] The instant success of our club
made our next move obvious.

We needed to go national.

And there was no better place
to start...

♪ Set me free ♪♪

[Hefner]
...than New York.

[woman]
♪ Every little movement ♪

♪ Every motion
of your hips ♪

♪ I feel the compulsion ♪

♪ To pull you
to my sweet lips ♪

♪ Is it a black magic spell ♪

♪ You put me under? ♪

♪ This miracle moment ♪

♪ Never let it end ♪

♪ Every little movement ♪

♪ Is beyond improvement ♪

♪ You are the magician ♪

♪ I've been wishing for
forever ♪

♪ Every little movement ♪

♪ Every
little movement ♪♪