Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:05,416 --> 00:00:08,350
I am today announcing
my candidacy
2
00:00:08,560 --> 00:00:10,748
for the Presidency
of the United States.
3
00:00:10,748 --> 00:00:13,273
♪♪
4
00:00:13,643 --> 00:00:15,536
[Hugh Hefner]
The year was 1960.
5
00:00:18,147 --> 00:00:21,368
[man] ♪ You don't know baby
what I got on mind ♪
6
00:00:21,368 --> 00:00:24,197
♪ You can't quit me
that no need no time ♪
7
00:00:24,197 --> 00:00:26,025
♪ I'm wild about you baby... ♪
8
00:00:26,025 --> 00:00:27,647
[Hefner] America was locked
in a cold war.
9
00:00:27,827 --> 00:00:30,464
♪ I'm wild about you baby ♪
10
00:00:30,464 --> 00:00:32,118
[Hefner]
In North Carolina,
11
00:00:32,118 --> 00:00:34,859
four African-American students
staged a sit-in
12
00:00:34,859 --> 00:00:36,743
at a "whites only"
lunch counter.
13
00:00:36,933 --> 00:00:37,946
♪ Whoo ♪
14
00:00:37,966 --> 00:00:39,756
[Hefner]
And the FDA had just approved
15
00:00:39,776 --> 00:00:41,388
a new form
of birth control...
16
00:00:41,388 --> 00:00:42,429
♪ Whoo-hoo ♪
17
00:00:42,829 --> 00:00:46,132
...that would soon be known
simply as "the pill."
18
00:00:48,395 --> 00:00:51,102
It seemed like the dawn
of a new era.
19
00:00:54,796 --> 00:00:56,751
♪ Seeing things... ♪
20
00:00:56,751 --> 00:01:00,345
And for me,
life was definitely changing.
21
00:01:00,535 --> 00:01:01,930
♪ Whoo ♪
22
00:01:01,930 --> 00:01:03,218
I was newly divorced...
23
00:01:03,888 --> 00:01:06,232
with a brand-new mansion
in Chicago.
24
00:01:07,762 --> 00:01:09,807
And for the first time,
25
00:01:09,807 --> 00:01:13,724
I was publicly embracing
thePlayboy lifestyle.
26
00:01:18,599 --> 00:01:21,210
With all the distraction
at my new home,
27
00:01:21,210 --> 00:01:23,101
I was starting
to fall behind on my work.
28
00:01:26,045 --> 00:01:28,213
So I brought on
a personal assistant.
29
00:01:29,523 --> 00:01:31,742
Her name
was Bobbie Arnstein.
30
00:01:34,049 --> 00:01:35,616
Rise and shine.
31
00:01:38,097 --> 00:01:39,576
I let you sleep
till 3:00.
32
00:01:39,576 --> 00:01:41,956
You need a taxi, honey?
I'll call you one.
33
00:01:42,666 --> 00:01:43,702
Come on.
34
00:01:44,712 --> 00:01:46,409
You got an editorial
meeting in an hour.
35
00:01:46,409 --> 00:01:47,715
Spec and Russell
are waiting.
36
00:01:48,977 --> 00:01:50,413
Wake me in 45.
37
00:01:54,200 --> 00:01:56,898
[Richard Rosenzweig]
Bobbie Arnstein started as a secretary
38
00:01:56,898 --> 00:01:59,466
for the company
right out of high school.
39
00:02:00,026 --> 00:02:01,818
She was incredibly bright.
40
00:02:02,338 --> 00:02:04,601
She had a marvelous
sense of humor.
41
00:02:06,299 --> 00:02:09,839
Hefner looked to her
for personal advice
42
00:02:09,929 --> 00:02:12,313
and even business advice
at some time.
43
00:02:12,783 --> 00:02:14,687
And she did not
hesitate to give it.
44
00:02:16,004 --> 00:02:17,919
Do yourself a favor
and take a shower.
45
00:02:17,919 --> 00:02:19,371
You need one.
46
00:02:20,211 --> 00:02:23,104
[Hefner]
She had a sensitivity and a humor
47
00:02:23,554 --> 00:02:26,580
and an intellect that I have
never found probably
48
00:02:26,580 --> 00:02:27,880
in any other woman
in my life.
49
00:02:29,060 --> 00:02:30,376
She was a pal.
50
00:02:30,896 --> 00:02:32,322
She was a confidant.
51
00:02:34,022 --> 00:02:37,460
And she was, yeah,
my right hand... arm.
52
00:02:38,050 --> 00:02:41,025
Bobbie was an instant fit
in thePlayboy family,
53
00:02:41,595 --> 00:02:43,727
handling my life
and responsibilities
54
00:02:43,727 --> 00:02:45,642
within the magazine
with ease.
55
00:02:47,340 --> 00:02:50,060
People were not used
to really bright women.
56
00:02:50,560 --> 00:02:52,780
It was okay for a woman
to try to succeed.
57
00:02:52,780 --> 00:02:56,175
It wasn't okay for a woman
to be faster than you are,
58
00:02:56,175 --> 00:02:58,960
smarter than you are,
and Bobbie was.
59
00:03:01,187 --> 00:03:03,032
[Hefner]
With Bobbie managing my life,
60
00:03:03,312 --> 00:03:05,365
I rarely had to leave
the mansion.
61
00:03:06,065 --> 00:03:08,066
I brought the staff in
for meetings,
62
00:03:09,066 --> 00:03:12,495
and the line between work
and play began to blur.
63
00:03:14,584 --> 00:03:16,020
♪♪
64
00:03:16,020 --> 00:03:17,979
♪ Yeah... ♪
65
00:03:17,979 --> 00:03:19,110
♪ Yeah... ♪
66
00:03:21,374 --> 00:03:23,071
♪ It's got to be mellow... ♪
67
00:03:23,071 --> 00:03:24,594
- Ray.
- Hef.
68
00:03:24,594 --> 00:03:25,682
Good to see you, my friend.
How are you?
69
00:03:25,682 --> 00:03:26,944
Very well.
70
00:03:26,944 --> 00:03:28,041
♪ It's got to be mellow ♪
71
00:03:28,061 --> 00:03:29,453
[Hefner]
The parties were growing.
72
00:03:29,773 --> 00:03:32,036
♪ 'Cause my baby loves me... ♪
73
00:03:32,036 --> 00:03:33,908
And between
the dance floor...
74
00:03:33,908 --> 00:03:35,736
♪ And I'm her only fella ♪
75
00:03:35,736 --> 00:03:39,149
...the pool, the cocktails,
and the women,
76
00:03:40,349 --> 00:03:43,004
the mansion quickly
became the place to be.
77
00:03:46,790 --> 00:03:49,619
On any given night,
the guest list included stars
78
00:03:49,619 --> 00:03:50,838
like Tony Curtis,
79
00:03:50,838 --> 00:03:52,709
Frank Sinatra,
80
00:03:52,709 --> 00:03:53,841
Woody Allen,
81
00:03:53,841 --> 00:03:55,103
Joe DiMaggio,
82
00:03:55,103 --> 00:03:56,583
Phyllis Diller,
83
00:03:56,583 --> 00:03:58,437
and Sammy Davis Jr.
84
00:03:59,107 --> 00:04:00,935
Everything I had heard
about the place was true,
85
00:04:00,935 --> 00:04:02,253
it was exotic.
86
00:04:02,323 --> 00:04:06,688
Many young women excite
anyone's amorous propensities.
87
00:04:09,335 --> 00:04:11,728
[Hefner] People were lining up
outside the mansion
88
00:04:11,728 --> 00:04:14,035
just hoping to get
a glimpse inside.
89
00:04:15,993 --> 00:04:17,734
With everyone wanting in,
90
00:04:17,734 --> 00:04:19,736
I realized
there might be a way
91
00:04:19,736 --> 00:04:21,956
to let the public
experience my world.
92
00:04:21,956 --> 00:04:23,087
♪ Ooh... ♪
93
00:04:24,494 --> 00:04:25,574
♪ Yeah ♪
94
00:04:25,614 --> 00:04:28,876
And in that moment,
I came up with
95
00:04:28,876 --> 00:04:32,358
what would become our most
ambitious undertaking yet.
96
00:04:35,448 --> 00:04:38,995
[woman]
♪ Every little movement ♪
97
00:04:39,195 --> 00:04:42,496
♪ Every little thing
you do ♪
98
00:04:43,456 --> 00:04:46,328
♪ Is it sleight of hand ♪
99
00:04:46,328 --> 00:04:50,585
♪ That commands my heart
to love you? ♪
100
00:04:51,115 --> 00:04:55,424
♪ Every little movement ♪
101
00:04:55,424 --> 00:04:58,899
♪Every
little movement ♪♪
102
00:05:01,691 --> 00:05:03,476
♪♪
103
00:05:09,308 --> 00:05:11,048
[man]
♪ Monday's so good... ♪
104
00:05:12,398 --> 00:05:15,009
[Hefner]
In the spring of 1960,
105
00:05:15,009 --> 00:05:18,708
I started dating a girl
named Cynthia Maddox.
106
00:05:18,708 --> 00:05:21,624
♪ Monday is so happy now... ♪
107
00:05:21,624 --> 00:05:25,367
Hi, I'm Cynthia Maddox
and I work for the magazine.
108
00:05:25,367 --> 00:05:29,284
♪ So you take it
while you find it... ♪
109
00:05:29,284 --> 00:05:32,128
[Hefner] Cynthia and I met
at thePlayboy offices.
110
00:05:32,548 --> 00:05:35,810
She'd recently been promoted
to assistant cartoon editor
111
00:05:36,770 --> 00:05:39,076
after working her way up
from receptionist.
112
00:05:39,416 --> 00:05:40,709
Hi, Cynthia.
113
00:05:41,209 --> 00:05:43,860
[Richard Rosenzweig] Cynthia was brought
in by Bobbie Arnstein.
114
00:05:44,560 --> 00:05:46,088
They were friends
in high school.
115
00:05:47,258 --> 00:05:49,850
She was bright and charming
and beautiful
116
00:05:51,180 --> 00:05:55,615
and demonstrated
editorial intelligence.
117
00:05:55,615 --> 00:05:57,617
- [Cynthia] It's ready.
- [Hefner] Oh, excellent.
118
00:05:57,617 --> 00:05:59,821
- And this is ready, too.
- Yes.
119
00:06:00,081 --> 00:06:01,769
[Hefner]
With her new position,
120
00:06:02,709 --> 00:06:06,095
Cynthia and I began spending
more time together.
121
00:06:08,628 --> 00:06:11,848
[Patty Farmer]
Cynthia Maddox was a great girl.
122
00:06:11,848 --> 00:06:13,414
You know, very outgoing.
123
00:06:13,644 --> 00:06:16,026
And she became
Hef's girlfriend,
124
00:06:16,026 --> 00:06:17,612
uh, live-in girlfriend.
125
00:06:18,202 --> 00:06:20,405
And she traveled
a lot with him.
126
00:06:21,205 --> 00:06:24,426
[man]
♪ Friday you'll beg her... ♪
127
00:06:24,426 --> 00:06:26,820
[Patty Farmer]
She would be seen in public
128
00:06:26,820 --> 00:06:29,605
with Hef at all major events.
129
00:06:29,605 --> 00:06:33,261
♪ One day she'll say
she'll love you... ♪
130
00:06:33,261 --> 00:06:36,229
[Hefner] It was my first real
relationship since my divorce.
131
00:06:38,309 --> 00:06:40,762
But as happy as I was
with Cynthia,
132
00:06:41,712 --> 00:06:44,968
I wasn't quite ready to give up
the bachelor lifestyle.
133
00:06:47,156 --> 00:06:53,324
♪ It ain't nothin' but love
it ain't nothin' but love ♪
134
00:06:53,324 --> 00:06:56,327
♪ Can you feel your heart
skip a little beat... ♪
135
00:06:56,327 --> 00:06:58,226
[Hefner]
I vowed after my divorce...
136
00:06:59,456 --> 00:07:01,007
never to marry again.
137
00:07:01,507 --> 00:07:03,989
♪ It ain't nothin' but love ♪
138
00:07:04,879 --> 00:07:08,731
Hef was always very upfront
with his girlfriends
139
00:07:08,731 --> 00:07:13,823
that he was not interested in a
monogamous relationship at all,
140
00:07:13,823 --> 00:07:15,738
even though they were
living together.
141
00:07:15,738 --> 00:07:18,698
♪ You feel your head
spinnin' all around... ♪
142
00:07:18,698 --> 00:07:21,744
No matter how involved
I became
143
00:07:21,744 --> 00:07:24,834
in a primary romantic
relationship,
144
00:07:24,834 --> 00:07:26,860
there were still
other secondary affairs.
145
00:07:27,620 --> 00:07:30,274
I guess I wanted,
as a young man
146
00:07:30,274 --> 00:07:32,369
to have somehow
the best of both worlds.
147
00:07:33,539 --> 00:07:35,192
♪ It ain't nothin' but love ♪
148
00:07:35,192 --> 00:07:36,601
♪ It ain't nothin'
but love ♪♪
149
00:07:37,891 --> 00:07:39,370
We're probably gonna have
a couple of hundred
150
00:07:39,370 --> 00:07:42,069
people here, uh,
throughout the night.
151
00:07:42,069 --> 00:07:44,854
It's, uh, a party of this kind
usually begins for us
152
00:07:44,854 --> 00:07:47,817
around 1:00 and, uh,
and goes till dawn.
153
00:07:49,337 --> 00:07:53,172
[man] ♪ Beautiful beautiful
brown eyes ♪
154
00:07:53,602 --> 00:07:58,999
♪ Oh I said beautiful
beautiful brown eyes... ♪
155
00:07:58,999 --> 00:08:02,065
[Hefner] The truth was, I was having
the time of my life.
156
00:08:02,655 --> 00:08:05,221
Our mansion parties
had become legendary.
157
00:08:05,571 --> 00:08:10,401
♪ I'll never love
blue eyes again ♪
158
00:08:10,401 --> 00:08:14,014
♪♪
159
00:08:14,014 --> 00:08:16,103
Now, I wanted to give
my readers
160
00:08:16,103 --> 00:08:18,836
a chance to experience them
firsthand.
161
00:08:20,306 --> 00:08:23,023
And I'd finally come up
with a way to do it.
162
00:08:23,023 --> 00:08:24,851
♪♪
163
00:08:31,597 --> 00:08:33,512
The inspiration came
from a feature
164
00:08:33,512 --> 00:08:35,078
we'd run years earlier.
165
00:08:38,038 --> 00:08:40,910
A November 1956 article
166
00:08:40,910 --> 00:08:44,181
profiling a new, private
nightspot in Chicago,
167
00:08:44,871 --> 00:08:46,738
the Gaslight Club.
168
00:08:48,048 --> 00:08:51,051
Modeled after a
turn-of-the-century speakeasy,
169
00:08:51,051 --> 00:08:53,619
with its exclusive
membership policy
170
00:08:53,619 --> 00:08:55,954
and scantily clad waitresses,
171
00:08:56,404 --> 00:08:58,880
it quickly caught
the attention of our readers.
172
00:09:00,060 --> 00:09:04,499
It was a private club,
and the girls were uniformed
173
00:09:04,499 --> 00:09:08,242
in a sort of
18th-century outfit.
174
00:09:08,242 --> 00:09:12,463
And we had over 1,200 letters
from readers
175
00:09:12,463 --> 00:09:15,118
asking how they could join
the Gaslight Club.
176
00:09:18,600 --> 00:09:21,472
[Hefner] I knew we could do the concept
of the Gaslight Club,
177
00:09:21,472 --> 00:09:25,041
but make it bigger, better,
and more accessible.
178
00:09:27,304 --> 00:09:31,178
And that's when I decided
to open the Playboy Club.
179
00:09:35,269 --> 00:09:37,101
The pages of the magazine
come to life.
180
00:09:38,461 --> 00:09:40,889
Victor Lownes and I
immediately got to work,
181
00:09:41,259 --> 00:09:42,505
formulating a plan.
182
00:09:42,535 --> 00:09:44,713
The Bunny logo...
right there.
183
00:09:47,586 --> 00:09:49,065
[Richard Rosenzweig]
Connecting to Playboy,
184
00:09:49,065 --> 00:09:50,850
coming to a Playboy party
185
00:09:50,850 --> 00:09:55,228
was the ultimate goal
of so many people.
186
00:09:55,898 --> 00:09:59,659
And the clubs were meant
to bring to life
187
00:10:00,599 --> 00:10:02,375
the lifestyle of the magazine.
188
00:10:02,775 --> 00:10:03,795
There's a market
for this.
189
00:10:05,535 --> 00:10:09,825
The vision that my dad had
for the clubs were to act
190
00:10:09,825 --> 00:10:12,872
as a sort of opportunity
for readers of the magazine
191
00:10:12,872 --> 00:10:17,404
or watchers of the show to be
able to go and live out
192
00:10:17,964 --> 00:10:20,531
whatever they were
reading or watching.
193
00:10:23,186 --> 00:10:25,014
♪♪
194
00:10:29,595 --> 00:10:31,272
[Hefner] If we were going
to do this right,
195
00:10:31,482 --> 00:10:33,274
we knew we needed a partner.
196
00:10:34,804 --> 00:10:37,792
[woman]
♪ There ain't nothin' I can't do... ♪
197
00:10:37,842 --> 00:10:38,842
How are you?
198
00:10:38,872 --> 00:10:41,117
Back then,
our favorite club in Chicago
199
00:10:41,117 --> 00:10:43,163
was the Walton Walk,
200
00:10:43,163 --> 00:10:44,784
owned by Arnold Morton.
201
00:10:45,774 --> 00:10:48,037
Arnie!
Good to see you.
202
00:10:48,037 --> 00:10:50,126
- Victor, always a pleasure.
- Arnie...
203
00:10:50,126 --> 00:10:52,215
[Victor Lownes]
I had a friend, Arnie Morton.
204
00:10:52,215 --> 00:10:54,348
And we knew that he knew
something about
205
00:10:54,348 --> 00:10:56,480
the business end of it,
'cause we knew nothing
206
00:10:56,480 --> 00:10:59,266
about running a restaurant
or nightclub.
207
00:10:59,266 --> 00:11:00,918
Can I get you guys
a round of drinks?
208
00:11:00,958 --> 00:11:03,009
[Richard Rosenzweig]
Arnie Morton was well-known
209
00:11:03,009 --> 00:11:05,733
as a restaurateur
even in those days.
210
00:11:05,753 --> 00:11:08,754
Of course, he became gigantic
as the years went on
211
00:11:08,754 --> 00:11:13,149
with his own Morton's operations
in half the cities in America.
212
00:11:13,149 --> 00:11:14,368
Hope to see you again.
213
00:11:14,368 --> 00:11:15,674
Good to see you, John.
214
00:11:15,674 --> 00:11:17,632
[Hefner]
I knew the only way
215
00:11:17,632 --> 00:11:19,242
to bring our vision to life
216
00:11:19,242 --> 00:11:21,244
was to make Arnie
part of the team.
217
00:11:24,900 --> 00:11:27,598
Well, first of all,
we need a location.
218
00:11:29,012 --> 00:11:32,429
We teamed up,
we each took a piece of it.
219
00:11:32,429 --> 00:11:35,084
Hefner had a piece,
the magazine had a piece.
220
00:11:35,084 --> 00:11:36,695
Arnie had a piece
and I had a piece.
221
00:11:36,695 --> 00:11:38,298
There were four owners.
222
00:11:38,958 --> 00:11:41,090
I know of a premises that
isn't being used down there
223
00:11:41,090 --> 00:11:43,260
at the moment and I think
I can make a couple of calls.
224
00:11:44,020 --> 00:11:47,444
[Hefner] Our first order of business was
to secure the perfect location.
225
00:11:47,444 --> 00:11:48,532
Gentlemen...
226
00:11:50,926 --> 00:11:52,362
To the Playboy Club.
227
00:11:52,362 --> 00:11:53,528
The Playboy Club.
228
00:11:53,708 --> 00:11:57,249
And Arnie said there was only
one place our club could be.
229
00:11:58,499 --> 00:12:00,675
Chicago's Gold Coast district.
230
00:12:01,545 --> 00:12:04,026
♪♪
231
00:12:12,687 --> 00:12:16,011
Once known for its mob-controlled
speakeasies and casinos,
232
00:12:16,691 --> 00:12:18,562
it was now home
to the hottest clubs
233
00:12:18,562 --> 00:12:20,651
and restaurants Chicago
had to offer.
234
00:12:22,223 --> 00:12:26,745
Nightclubs were a new,
a new glamour,
235
00:12:26,745 --> 00:12:28,398
uh, for manhood.
236
00:12:32,315 --> 00:12:34,048
Everybody had
their nightclub.
237
00:12:34,448 --> 00:12:36,450
There were local nightclubs.
238
00:12:36,450 --> 00:12:38,147
There were
black nightclubs.
239
00:12:38,147 --> 00:12:39,583
There were Jewish nightclubs,
240
00:12:39,583 --> 00:12:41,170
Italian night...
in the neighborhood.
241
00:12:41,890 --> 00:12:43,979
But the big hit was
to come downtown.
242
00:12:47,374 --> 00:12:49,296
[Hefner] And Arnie knew of a place
that was available...
243
00:12:50,576 --> 00:12:53,110
116 East Walton.
244
00:12:54,040 --> 00:12:55,920
The former home
of the Cameo Club.
245
00:12:56,600 --> 00:13:00,075
Five stories high and right
in the heart of the action.
246
00:13:01,605 --> 00:13:03,912
We planned to transform
the Cameo Club
247
00:13:03,912 --> 00:13:05,930
into a fantasy bachelor pad
248
00:13:06,610 --> 00:13:08,656
with rooms designed to look
like a living room
249
00:13:08,656 --> 00:13:10,179
and a library,
250
00:13:10,179 --> 00:13:13,313
as well as a disco
and a theater.
251
00:13:16,229 --> 00:13:17,924
With construction under way,
252
00:13:18,654 --> 00:13:22,278
we began focusing on the club's
most important feature.
253
00:13:27,718 --> 00:13:30,406
So, Hef, we need to deal with
the issue of the waitresses.
254
00:13:31,276 --> 00:13:33,550
Right, right,
the, uh, the Playmates.
255
00:13:33,550 --> 00:13:34,810
What's your preference?
256
00:13:35,770 --> 00:13:39,774
[Victor Lownes] Hefner wanted to call
the waitresses Playmates.
257
00:13:39,774 --> 00:13:42,612
And he wanted to dress them
in shorty nightgowns.
258
00:13:43,212 --> 00:13:45,715
And somehow
that was gonna be very sexy.
259
00:13:46,045 --> 00:13:48,652
But, uh, we kept seeing
that there were gonna be
260
00:13:48,652 --> 00:13:52,308
a lot of problems in
overexposure, et cetera,
261
00:13:52,308 --> 00:13:54,571
if we dress the girls
in nightgowns.
262
00:13:54,571 --> 00:13:56,639
I would like to suggest
going in a different direction.
263
00:13:57,139 --> 00:13:59,767
Rather than the Playmate,
264
00:14:00,577 --> 00:14:02,579
what do you think
about Bunnies?
265
00:14:03,579 --> 00:14:05,365
- Bunnies?
- Mmm.
266
00:14:08,585 --> 00:14:12,024
[Victor Lownes] We tried to persuade him
to use the Playboy rabbit,
267
00:14:12,024 --> 00:14:15,679
which was always a male rabbit
in a little dinner jacket.
268
00:14:15,679 --> 00:14:17,856
But we tried to persuade him
that this could be
269
00:14:17,856 --> 00:14:21,076
applied to the girls,
and he was sold.
270
00:14:21,696 --> 00:14:25,211
[Hefner] Victor spent weeks working
on the costume.
271
00:14:25,211 --> 00:14:27,499
And after many iterations,
272
00:14:28,649 --> 00:14:30,676
he finally revealed
the prototype
273
00:14:31,826 --> 00:14:34,605
on our television show
Playboy's Penthouse
274
00:14:35,525 --> 00:14:40,008
using the perfect model,
my girlfriend, Cynthia Maddox.
275
00:14:40,008 --> 00:14:41,009
Hey, Hef...
276
00:14:42,228 --> 00:14:44,621
Hef, uh, I hate
to interrupt you
277
00:14:44,621 --> 00:14:46,623
with business
at this time of night.
278
00:14:46,623 --> 00:14:48,756
But I've got something
I want you to see.
279
00:14:48,756 --> 00:14:50,453
The, uh, little Bunny outfit
280
00:14:50,453 --> 00:14:52,064
for the girls
at the Playboy Club.
281
00:14:52,064 --> 00:14:53,878
- This is the outfit.
- Yeah.
282
00:14:54,288 --> 00:14:56,198
That's what
we cooked up.
283
00:14:56,198 --> 00:14:58,418
Well, I like that
very much, uh...
284
00:14:58,418 --> 00:15:00,202
Including the,
the outfit, too.
285
00:15:00,202 --> 00:15:02,552
Oh, yeah,
it'll work out.
286
00:15:02,552 --> 00:15:03,665
Uh...
287
00:15:03,695 --> 00:15:04,848
Do you think our members
will like that?
288
00:15:04,888 --> 00:15:06,078
I think the members
will like that.
289
00:15:06,138 --> 00:15:09,255
Maybe I ought to explain
that, uh, Playboyis,
290
00:15:09,255 --> 00:15:12,345
is, uh, going in
the Key Club business.
291
00:15:12,655 --> 00:15:14,464
Starting as of
the 1st of the year,
292
00:15:15,114 --> 00:15:17,089
there will be keys
very much like this
293
00:15:17,089 --> 00:15:19,149
in the hands of members
throughout the country.
294
00:15:21,375 --> 00:15:24,073
[Hefner] Our viewers gave the costume
rave reviews.
295
00:15:24,753 --> 00:15:27,093
But I still felt
something was missing.
296
00:15:28,553 --> 00:15:32,487
[Richard Rosenzweig] The Bunny costume
wasn't quite the way Hefner envisioned it.
297
00:15:33,277 --> 00:15:36,935
So he added some important
elements to the costume.
298
00:15:36,935 --> 00:15:38,806
We don't want this
to be too drastic.
299
00:15:38,806 --> 00:15:41,983
If we cut this collar,
just a clean cut.
300
00:15:41,983 --> 00:15:43,496
And the cuffs as well.
301
00:15:44,246 --> 00:15:48,990
Hefner can be difficult
because he's a perfectionist.
302
00:15:48,990 --> 00:15:53,429
Whether it's on the page
or whether it is a costume.
303
00:15:56,608 --> 00:16:00,871
I'd like to introduce you
to Cynthia Maddox,
304
00:16:01,471 --> 00:16:03,787
your first Playboy Bunny.
305
00:16:13,841 --> 00:16:16,365
[Victor Lownes]
Hefner was really instrumental
306
00:16:16,365 --> 00:16:18,933
in the changes
in the Bunny costume.
307
00:16:18,933 --> 00:16:20,673
I just raised the cut
to accentuate her legs.
308
00:16:21,153 --> 00:16:22,765
Lowered it a little
on the bust.
309
00:16:22,815 --> 00:16:25,679
[Victor Lownes] He was the one
who insisted on the cuffs
310
00:16:25,679 --> 00:16:29,117
with the Playboy cufflink
and the bow tie.
311
00:16:34,079 --> 00:16:35,761
Would you mind doing
a spin for us, Cynthia?
312
00:16:36,081 --> 00:16:38,126
[Denise Richards] I think the costumes
are adorable.
313
00:16:38,126 --> 00:16:40,248
Fixed the tail.
Sits nicely there.
314
00:16:40,298 --> 00:16:42,179
There's just something,
the dichotomy
315
00:16:42,239 --> 00:16:45,829
of an innocent Bunny,
and then it's, you know, sexy,
316
00:16:45,829 --> 00:16:49,833
but it's still, again,
I think very classy.
317
00:16:49,833 --> 00:16:52,880
[Richard Rosenzweig]
Hefner has a tremendous visual eye.
318
00:16:52,880 --> 00:16:54,519
And as a result of that,
319
00:16:54,969 --> 00:16:58,929
our costume is in
the Smithsonian Institute
320
00:16:58,929 --> 00:17:03,804
and is the first costume that
ever received a copyright.
321
00:17:05,153 --> 00:17:06,589
Perfect.
322
00:17:06,589 --> 00:17:08,723
[Hefner]
Now came the hard part.
323
00:17:09,303 --> 00:17:12,551
Finding 30 girls who could fill
that costume like Cynthia.
324
00:17:16,773 --> 00:17:19,167
So we put ads about
our upcoming auditions
325
00:17:19,167 --> 00:17:20,864
in newspapers around
the country.
326
00:17:22,475 --> 00:17:25,339
I was in college,
part-time job.
327
00:17:25,729 --> 00:17:28,568
Worked at a pharmacy.
328
00:17:28,568 --> 00:17:32,267
And the pharmacist got
something in the mail
329
00:17:32,267 --> 00:17:35,314
that said that they were
having a Bunny hunt.
330
00:17:36,967 --> 00:17:38,708
[man]
♪ Don't you know? ♪
331
00:17:38,708 --> 00:17:40,710
♪ Don't you know
I love you so? ♪
332
00:17:40,710 --> 00:17:43,409
♪♪
333
00:17:43,409 --> 00:17:45,193
♪ Tell me why did
you leave me... ♪
334
00:17:45,193 --> 00:17:47,108
[Patty Farmer]
It said you'd make a good salary
335
00:17:47,108 --> 00:17:48,928
and you'd have fun.
336
00:17:49,118 --> 00:17:51,417
And you got to wear
this Bunny outfit.
337
00:17:51,417 --> 00:17:55,682
And it was the 1960s where it
was perfectly acceptable
338
00:17:55,682 --> 00:17:59,615
to tell these girls to bring
a bathing suit to audition in.
339
00:18:00,765 --> 00:18:03,342
Nowadays, they'd be up
on all kinds of charges.
340
00:18:03,342 --> 00:18:06,084
But back then,
it was perfectly acceptable.
341
00:18:06,084 --> 00:18:09,609
♪♪
342
00:18:09,609 --> 00:18:12,699
[Pat Lacey] Maybe I could go
and be a receptionist
343
00:18:12,699 --> 00:18:16,296
or work in a department store
and move my way up.
344
00:18:16,746 --> 00:18:20,620
But this was
an opportunity for me
345
00:18:20,620 --> 00:18:22,463
to make a very good living.
346
00:18:25,568 --> 00:18:26,599
So I went.
347
00:18:32,719 --> 00:18:34,547
[Hefner]
The day of the first Bunny auditions
348
00:18:34,547 --> 00:18:37,204
was one of the coldest days
I can remember.
349
00:18:38,234 --> 00:18:40,860
We weren't even sure
if anyone was going to show up.
350
00:18:42,913 --> 00:18:44,513
So, do we know
what kind of questions
351
00:18:44,513 --> 00:18:45,827
we're gonna be
asking these girls?
352
00:18:45,837 --> 00:18:48,126
Well, I think, uh,
keep it simple, um...
353
00:18:48,126 --> 00:18:49,330
Arnie's started
on a few here.
354
00:18:49,370 --> 00:18:51,605
I put Bobbie in charge
of running the auditions.
355
00:18:51,955 --> 00:18:54,219
- [sighs]
- Finally.
356
00:18:54,219 --> 00:18:56,743
You try wrangling 400 girls
without running behind.
357
00:18:58,353 --> 00:18:59,528
400?
358
00:18:59,528 --> 00:19:00,921
You ready?
359
00:19:02,488 --> 00:19:03,880
Absolutely.
360
00:19:06,184 --> 00:19:07,232
Quite ready.
361
00:19:09,503 --> 00:19:10,578
- Hello.
- Hello.
362
00:19:10,598 --> 00:19:11,816
Uh, please take your mark.
363
00:19:16,241 --> 00:19:18,417
♪ Oh tell me Mama... ♪
364
00:19:18,417 --> 00:19:19,679
Thanks, Hayley,
and where are you from?
365
00:19:19,679 --> 00:19:20,984
Kalamazoo, Michigan.
366
00:19:20,984 --> 00:19:22,212
Hello.
367
00:19:22,272 --> 00:19:25,075
Women came from
all across the country...
368
00:19:25,075 --> 00:19:27,208
- Where are you from?
- Seattle, Washington.
369
00:19:27,208 --> 00:19:29,602
- Massachusetts.
- Milwaukee.
370
00:19:29,602 --> 00:19:31,125
...and from every
walk of life...
371
00:19:31,125 --> 00:19:32,648
I'm a teller
at First Chicago.
372
00:19:32,648 --> 00:19:33,997
[woman]
I'm a nurse.
373
00:19:33,997 --> 00:19:35,173
Real estate agent.
374
00:19:35,173 --> 00:19:36,565
I'm a sophomore
from DePaul.
375
00:19:36,565 --> 00:19:38,046
Great school.
376
00:19:39,046 --> 00:19:41,597
...looking for excitement,
adventure,
377
00:19:42,397 --> 00:19:44,486
and a taste
of thePlayboy lifestyle.
378
00:19:44,486 --> 00:19:46,140
[camera shutter clicking]
379
00:19:46,140 --> 00:19:47,679
[Marilyn Cole]
It was about youth.
380
00:19:48,229 --> 00:19:50,914
The advert said,
"Be a Playboy Bunny."
381
00:19:51,414 --> 00:19:55,628
And you had to be between
18 and 22 years of age.
382
00:19:55,628 --> 00:19:59,675
And so, naturally,
it was about young people,
383
00:19:59,675 --> 00:20:02,967
the spirit and whatever
went with that.
384
00:20:04,027 --> 00:20:05,377
All right,
thank you very much.
385
00:20:05,377 --> 00:20:06,682
All right, good-bye.
386
00:20:09,685 --> 00:20:13,123
Okay, so... that's it,
that's the last one.
387
00:20:13,123 --> 00:20:15,038
- That's it?
- Yeah.
388
00:20:15,038 --> 00:20:16,214
What do you do?
389
00:20:16,814 --> 00:20:18,477
I'm an assistant
to you assholes.
390
00:20:18,477 --> 00:20:20,130
[chuckling]
391
00:20:20,130 --> 00:20:22,481
Uh, uh, ma'am,
uh, where's your swimsuit?
392
00:20:22,481 --> 00:20:23,612
Go fuck yourselves, okay?
393
00:20:23,612 --> 00:20:24,990
You're hired!
394
00:20:28,748 --> 00:20:30,576
Ahh...
395
00:20:30,576 --> 00:20:33,143
- Carol.
- No.
396
00:20:33,143 --> 00:20:35,524
No, not Carol.
Carol's in my top five.
397
00:20:36,234 --> 00:20:39,715
[Hefner] We spent hours deliberating
over the candidates.
398
00:20:39,715 --> 00:20:42,135
Of course, the Bunnies had
to be skilled waitresses,
399
00:20:42,555 --> 00:20:44,564
but they also had to be
much more.
400
00:20:46,766 --> 00:20:48,985
They were performers,
bringing to life
401
00:20:48,985 --> 00:20:50,378
the pages of the magazine.
402
00:20:54,817 --> 00:20:56,254
[Bobbie]
How's it going?
403
00:20:56,254 --> 00:20:57,907
- Hm...
- Not well.
404
00:20:57,907 --> 00:20:59,518
We only have 17.
405
00:20:59,518 --> 00:21:01,215
How about using
some Playmates?
406
00:21:01,215 --> 00:21:04,000
[chuckling]
No.
407
00:21:04,000 --> 00:21:05,299
Why not?
408
00:21:06,089 --> 00:21:08,527
They're not gonna wanna
serve drinks for eight hours.
409
00:21:08,527 --> 00:21:10,050
I was just talking
to Joyce,
410
00:21:10,050 --> 00:21:11,660
and she said she thought
about auditioning
411
00:21:11,660 --> 00:21:13,662
- but she was sick.
- Joyce Nizzari?
412
00:21:13,662 --> 00:21:15,136
Joyce would look amazing
in one of those outfits.
413
00:21:15,146 --> 00:21:16,240
Uh-huh.
414
00:21:16,750 --> 00:21:18,528
Do you think any of the other
girls might consider it?
415
00:21:19,718 --> 00:21:21,078
I'll make some calls.
416
00:21:21,888 --> 00:21:23,324
Okay.
417
00:21:23,324 --> 00:21:24,412
[Victor]
Thanks, Bobbie.
418
00:21:24,412 --> 00:21:25,632
Anytime!
419
00:21:26,062 --> 00:21:29,765
♪♪
420
00:21:29,765 --> 00:21:33,320
Bobbie was able to get five
of our Playmates to sign on,
421
00:21:34,030 --> 00:21:36,032
including Joyce Nizzari,
422
00:21:36,032 --> 00:21:38,559
December 1958's
Playmate of the Month.
423
00:21:39,209 --> 00:21:40,564
To our loyal readers,
424
00:21:40,704 --> 00:21:43,772
our Playmates were as famous
as any celebrity.
425
00:21:43,922 --> 00:21:47,087
And the chance to meet them
would be a dream come true.
426
00:21:49,089 --> 00:21:51,178
When the club opened in Chicago,
it was a knockout.
427
00:21:51,178 --> 00:21:53,049
We opened the door,
and the door Bunny
428
00:21:53,049 --> 00:21:54,575
was one of
the original Playmates.
429
00:21:55,095 --> 00:21:57,402
That's the stuff
of a fantasy land.
430
00:21:59,491 --> 00:22:01,275
[Hefner]
Finally, we had our Bunnies.
431
00:22:02,498 --> 00:22:04,554
Let's give it a try,
go along this way, okay?
432
00:22:04,614 --> 00:22:06,889
Way we go, low, carry
at the moment, low carry.
433
00:22:06,889 --> 00:22:09,292
But if these Bunnies were
going to represent our clubs,
434
00:22:09,762 --> 00:22:12,646
we needed to make sure
nothing was left to chance.
435
00:22:13,026 --> 00:22:15,723
So I asked my brother Keith
to join the team.
436
00:22:16,203 --> 00:22:18,031
Faster, faster, faster,
high carry.
437
00:22:18,031 --> 00:22:21,208
[scatting]
Reverse!
438
00:22:22,863 --> 00:22:25,558
Keith had studied
at the Lee Strasberg studio,
439
00:22:25,908 --> 00:22:27,445
trying to make it as an actor.
440
00:22:28,215 --> 00:22:30,560
But when his career
failed to take off,
441
00:22:30,740 --> 00:22:32,959
he jumped
at the opportunity to help.
442
00:22:34,691 --> 00:22:36,168
[Keith Hefner] I'd had a background
in teaching.
443
00:22:36,198 --> 00:22:37,621
I had a background
in show business,
444
00:22:37,641 --> 00:22:39,226
and I tried to bring
both of those things
445
00:22:39,226 --> 00:22:40,828
to bear in the clubs.
446
00:22:40,988 --> 00:22:44,274
So the first people that
I trained were the Bunnies.
447
00:22:44,274 --> 00:22:46,276
Good evening,
I'm your Bunny, Izzy.
448
00:22:46,276 --> 00:22:47,713
You notice that
she smiles,
449
00:22:47,713 --> 00:22:49,584
gives eye contact
with all four of us.
450
00:22:49,584 --> 00:22:51,485
We imagine that there's another
gentleman sitting there.
451
00:22:52,065 --> 00:22:53,501
♪♪
452
00:22:55,590 --> 00:22:58,506
[woman vocalizing]
453
00:22:58,506 --> 00:23:00,109
[Hefner]
Along with Victor Lownes,
454
00:23:00,639 --> 00:23:02,597
Keith created what
would come to be known
455
00:23:02,597 --> 00:23:04,312
as the Bunny Manual.
456
00:23:06,122 --> 00:23:07,768
This is a Bunny Manual
457
00:23:08,168 --> 00:23:10,736
that we give to all the girls
when they start working.
458
00:23:11,286 --> 00:23:13,521
That gives you all
the rules and regulations
459
00:23:13,521 --> 00:23:16,362
that pertain to being
a Bunny in the Playboy Club.
460
00:23:17,612 --> 00:23:19,980
You will find that
we are very, very strict.
461
00:23:21,440 --> 00:23:24,184
[Hefner] In order to maintain
the right image for the club,
462
00:23:24,184 --> 00:23:27,204
we needed our Bunnies to follow
very specific rules.
463
00:23:28,014 --> 00:23:32,714
We wanted them to be glamorous,
but also highly professional.
464
00:23:32,714 --> 00:23:35,848
Bunnies were only allowed
to use their first names.
465
00:23:36,258 --> 00:23:38,416
They could not be seen
drinking any beverage
466
00:23:38,416 --> 00:23:40,822
or wearing any jewelry
during their shift.
467
00:23:41,462 --> 00:23:45,143
And each Bunny had to make sure
her grooming was impeccable.
468
00:23:46,293 --> 00:23:49,644
They knew the ingredients
of 125 different drinks
469
00:23:49,644 --> 00:23:51,777
and always had
their service trays
470
00:23:51,777 --> 00:23:53,473
arranged in a precise order.
471
00:23:54,693 --> 00:23:57,320
Our Bunnies went through
rigorous training,
472
00:23:57,560 --> 00:23:59,315
led by the Bunny Mothers
473
00:23:59,685 --> 00:24:02,663
who made sure each Bunny met
the manual's requirements.
474
00:24:02,713 --> 00:24:05,692
♪♪
475
00:24:05,802 --> 00:24:07,952
Honey, why do you have this
costume on today, dear?
476
00:24:08,092 --> 00:24:09,790
My other costume's
in the cleaners.
477
00:24:09,970 --> 00:24:12,275
Mm-hmm, you'll have
to go downstairs
478
00:24:12,275 --> 00:24:13,538
and find
something else.
479
00:24:13,538 --> 00:24:14,594
Your shoes are
soiled, too.
480
00:24:14,624 --> 00:24:16,015
I'd like to have
you change clothes.
481
00:24:16,385 --> 00:24:19,415
Your ears are always bent
a little too much, Terri, why?
482
00:24:19,935 --> 00:24:22,764
I didn't know any
particular way to fix them.
483
00:24:22,764 --> 00:24:26,333
[Pat Lacey] We had training
about four hours a day
484
00:24:26,333 --> 00:24:27,769
for six weeks.
485
00:24:27,769 --> 00:24:30,416
You started off with the tray.
486
00:24:30,816 --> 00:24:34,559
You spread your fingertips and
therefore you have full balance.
487
00:24:34,559 --> 00:24:37,649
Okay, now who's gonna try
a real high carry, okay?
488
00:24:37,649 --> 00:24:39,433
Whoop, there we go, no!
489
00:24:39,433 --> 00:24:40,782
[Bunny shrieks]
490
00:24:40,782 --> 00:24:42,305
It was intense.
491
00:24:42,305 --> 00:24:44,177
Do you notice
that she is doing
492
00:24:44,177 --> 00:24:45,458
what we call
a Bunny dip?
493
00:24:46,813 --> 00:24:49,487
[Hefner] To enforce the polished
image of our Bunnies,
494
00:24:49,487 --> 00:24:52,338
there were specific movements
each girl had to execute
495
00:24:52,738 --> 00:24:55,848
with the utmost precision
while serving our patrons.
496
00:24:56,668 --> 00:24:59,975
There was the Bunny stance,
how a Bunny should stand.
497
00:24:59,975 --> 00:25:04,197
Look, leg should be
against that table.
498
00:25:04,197 --> 00:25:05,894
Straight, all right?
499
00:25:06,324 --> 00:25:09,450
The Bunny perch,
how a Bunny should sit.
500
00:25:10,290 --> 00:25:11,845
Now dip.
501
00:25:12,205 --> 00:25:15,424
And most famously,
the Bunny dip.
502
00:25:16,514 --> 00:25:18,733
There you notice that
she's bending at the waist.
503
00:25:19,023 --> 00:25:20,396
That's incorrect.
504
00:25:20,656 --> 00:25:22,302
Another way that
it could be incorrect
505
00:25:22,302 --> 00:25:24,957
is if she were to go down
in a sitting position.
506
00:25:25,397 --> 00:25:28,003
Look, when you're
doing your dip, bend.
507
00:25:28,003 --> 00:25:29,918
This side should
never be broken.
508
00:25:29,918 --> 00:25:32,051
Let's see the Bunny dip
done just so.
509
00:25:33,966 --> 00:25:35,141
That's absolutely correct.
510
00:25:40,494 --> 00:25:41,922
[Hefner]
With the Bunnies in training,
511
00:25:42,072 --> 00:25:44,237
the rest of the staff was
working overtime
512
00:25:44,237 --> 00:25:46,151
to get the club open
by the end of February.
513
00:25:50,957 --> 00:25:53,208
While Arnie was supervising
renovations...
514
00:25:56,468 --> 00:25:58,817
Victor was working hard
to sell memberships
515
00:25:58,817 --> 00:26:00,427
to the most affluent
516
00:26:00,427 --> 00:26:02,499
and most important men
around the country.
517
00:26:03,009 --> 00:26:05,927
The buzz around the club
had been building for months,
518
00:26:06,607 --> 00:26:09,610
but for all the people excited
about our opening
519
00:26:09,610 --> 00:26:12,570
there were just as many
who hoped we would fail.
520
00:26:15,051 --> 00:26:18,576
Everything about the extravagant
Playboy empire accents youth,
521
00:26:18,576 --> 00:26:21,184
glamour, money, and pleasure.
522
00:26:21,874 --> 00:26:25,669
Is Hugh Hefner's empire
a 20th-century Garden of Eden,
523
00:26:26,019 --> 00:26:28,934
or it is a modern-day
Sodom and Gomorrah?
524
00:26:28,934 --> 00:26:32,807
♪♪
525
00:26:32,807 --> 00:26:36,246
[Hefner] Many still saw Playboy as just
another smutty magazine,
526
00:26:38,606 --> 00:26:41,468
and our famous parties
as just another example
527
00:26:41,468 --> 00:26:42,991
of the kind of debauchery
528
00:26:42,991 --> 00:26:44,446
people could expect
at our clubs.
529
00:26:48,214 --> 00:26:51,434
[Patty Farmer] Hef always had the eyes
of the Catholic Church
530
00:26:51,434 --> 00:26:53,480
and the city government
531
00:26:53,480 --> 00:26:56,439
looking for any excuse
to close them down.
532
00:26:56,439 --> 00:26:59,878
Because every city thought it
would destroy the neighborhood.
533
00:27:01,894 --> 00:27:04,622
[Hefner] But I was determined
to prove them wrong.
534
00:27:09,322 --> 00:27:12,368
♪♪
535
00:27:16,111 --> 00:27:17,984
When opening night
finally arrived,
536
00:27:18,374 --> 00:27:20,629
all of our hard work
was put to the test.
537
00:27:24,424 --> 00:27:25,851
The club looked great.
538
00:27:27,211 --> 00:27:28,833
The Bunnies looked even better.
539
00:27:30,343 --> 00:27:33,185
And we were ready to share
our vision with the world.
540
00:27:34,305 --> 00:27:37,120
All right, ladies,
let's hit the floor.
541
00:27:38,090 --> 00:27:39,439
Open the doors.
542
00:27:39,439 --> 00:27:41,267
♪♪
543
00:27:46,141 --> 00:27:48,143
[piano music playing]
544
00:27:53,540 --> 00:27:55,178
[Richard Rosenzweig]
The opening of the Chicago club
545
00:27:55,188 --> 00:27:58,676
was something
truly exceptional.
546
00:28:01,117 --> 00:28:03,289
There was a line
around the block.
547
00:28:06,161 --> 00:28:09,512
You had to be a key holder
in order to get into the club.
548
00:28:12,456 --> 00:28:16,868
As you entered the club,
there was a board
549
00:28:16,868 --> 00:28:19,653
with the name plates
of all the club members
550
00:28:21,263 --> 00:28:25,398
so that when they checked in,
their name went up.
551
00:28:25,398 --> 00:28:27,661
And you could see who was
in the club that night.
552
00:28:30,106 --> 00:28:33,275
[Hefner] Every detail of the club
had been carefully thought out
553
00:28:33,275 --> 00:28:35,808
with something exciting
and new in every room.
554
00:28:36,888 --> 00:28:38,541
Across from the lobby
555
00:28:38,541 --> 00:28:41,108
was our full-service bar
and pool room
556
00:28:41,588 --> 00:28:44,848
where you could go one-on-one
with our Bumper Pool Bunny.
557
00:28:46,288 --> 00:28:48,813
The bar was called
the Playmate Bar.
558
00:28:48,813 --> 00:28:53,731
And we had transparencies of
all the Playmates on display.
559
00:28:57,604 --> 00:29:00,080
[Hefner] Upstairs in the "living room"
was the piano bar
560
00:29:00,650 --> 00:29:02,752
where we served up
our world-class buffet,
561
00:29:03,262 --> 00:29:04,768
all set to live music.
562
00:29:05,438 --> 00:29:09,007
And on the top floor,
we called that "the library,"
563
00:29:09,387 --> 00:29:11,539
our marquee performance venue.
564
00:29:14,447 --> 00:29:18,494
Now you can walk
into this experience.
565
00:29:18,494 --> 00:29:22,934
And for most people,
it was a fantasy.
566
00:29:22,934 --> 00:29:27,460
You know, you weren't gonna get
this at your neighborhood diner.
567
00:29:27,460 --> 00:29:29,897
You weren't gonna get
that anyplace
568
00:29:29,897 --> 00:29:32,073
but at the Playboy Club.
569
00:29:32,073 --> 00:29:34,380
♪♪
570
00:29:37,165 --> 00:29:39,733
[Hefner] But the stars of the evening
were the Bunnies.
571
00:29:49,264 --> 00:29:52,457
We had desk Bunnies
to greet guests at the door
572
00:29:53,747 --> 00:29:55,753
as well
as coat check Bunnies...
573
00:29:57,403 --> 00:29:58,925
cigarette Bunnies...
574
00:30:00,275 --> 00:30:01,799
roaming camera Bunnies
575
00:30:01,799 --> 00:30:03,595
to capture
every special evening...
576
00:30:05,185 --> 00:30:08,134
gift shop Bunnies selling
Playboy merchandise...
577
00:30:09,544 --> 00:30:11,896
and our floor Bunnies
serving up drinks
578
00:30:11,896 --> 00:30:13,114
from the Playmate Bar.
579
00:30:17,815 --> 00:30:20,121
[music and applause]
580
00:30:39,619 --> 00:30:42,361
[Lou Rawls]
♪ I was born ♪
581
00:30:42,361 --> 00:30:44,125
♪ In a dump ♪
582
00:30:44,885 --> 00:30:49,472
♪ My mama died
and my daddy got drunk ♪
583
00:30:50,282 --> 00:30:52,230
♪ He left me here ♪
584
00:30:52,980 --> 00:30:54,899
♪ To die or grow ♪
585
00:30:55,809 --> 00:31:02,783
♪ In the middle
of Tobacco Road ♪
586
00:31:02,903 --> 00:31:06,646
♪ 'Cause it's my home yeah ♪
587
00:31:06,646 --> 00:31:09,602
♪ Yes it is
it's the only life ♪
588
00:31:10,432 --> 00:31:11,607
♪ That I have ever known... ♪
589
00:31:11,607 --> 00:31:12,992
- Victor.
- Hef.
590
00:31:13,562 --> 00:31:14,697
Good to see you.
591
00:31:14,697 --> 00:31:16,742
Welcome to the Playboy Club.
Look around.
592
00:31:17,962 --> 00:31:21,182
♪ Lord have mercy
but I love you ♪
593
00:31:21,182 --> 00:31:23,619
♪ I love you
because you're my home ♪
594
00:31:23,619 --> 00:31:26,927
♪ I'm talking
about Tobacco Road ♪
595
00:31:26,927 --> 00:31:28,059
Hello, gentlemen.
596
00:31:28,059 --> 00:31:29,198
♪ Tobacco Road... ♪
597
00:31:29,208 --> 00:31:30,799
[Hefner]
When Cynthia and I showed up,
598
00:31:30,839 --> 00:31:32,915
the party was in full swing.
599
00:31:33,125 --> 00:31:34,500
♪ Tobacco Road ♪
600
00:31:35,787 --> 00:31:37,764
♪ I'll get some dynamite... ♪
601
00:31:37,764 --> 00:31:39,897
[Hefner]
With every detail in place
602
00:31:39,897 --> 00:31:41,789
and the Bunnies looking
fantastic...
603
00:31:41,829 --> 00:31:44,042
♪ I'll blow it up
tear it down... ♪
604
00:31:44,072 --> 00:31:46,860
...all that was left to do
was enjoy the show.
605
00:31:46,860 --> 00:31:48,423
♪ On that road... ♪
606
00:31:49,863 --> 00:31:53,171
Just seven years
after launching Playboy
607
00:31:53,171 --> 00:31:54,607
from my kitchen table,
608
00:31:54,607 --> 00:31:56,826
there I was,
hosting what felt like
609
00:31:56,826 --> 00:31:59,003
the biggest party
on the planet.
610
00:31:59,003 --> 00:32:03,224
♪ I said I love you
because you are my home ♪
611
00:32:03,224 --> 00:32:05,557
♪ But you're dirty and filthy ♪
612
00:32:06,227 --> 00:32:08,535
♪ Tobacco Road ♪
613
00:32:09,665 --> 00:32:11,548
♪ On Tobacco Road ♪
614
00:32:12,538 --> 00:32:16,339
♪ I said I love you
because you are my home ♪
615
00:32:17,369 --> 00:32:19,830
♪ But you're dirty and filthy ♪
616
00:32:20,720 --> 00:32:22,572
♪ Tobacco Road ♪
617
00:32:23,462 --> 00:32:30,345
♪ Tobacco Road
Road Road... ♪
618
00:32:31,165 --> 00:32:32,514
♪ Hey! ♪♪
619
00:32:32,514 --> 00:32:34,777
♪♪
620
00:32:34,777 --> 00:32:39,043
[Hefner] The opening in Chicago was one
of the best moments of my life.
621
00:32:39,043 --> 00:32:40,870
[music ends]
622
00:32:40,870 --> 00:32:44,026
[Lou Rawls] Thank you, thank you,
thank you much.
623
00:32:44,396 --> 00:32:47,819
[Jackie Gleason] The American male
has found a new place of relaxation.
624
00:32:48,139 --> 00:32:49,690
It's the Key Club.
625
00:32:50,010 --> 00:32:53,621
The most famous example of such
a type club is The Playboy.
626
00:32:54,101 --> 00:32:56,843
♪♪
627
00:33:00,785 --> 00:33:02,157
[Hefner]
Over the next few weeks,
628
00:33:02,207 --> 00:33:03,328
the crowds only grew.
629
00:33:07,941 --> 00:33:10,074
And the Bunnies weren't
the only attraction.
630
00:33:11,989 --> 00:33:13,816
[music ends]
631
00:33:17,907 --> 00:33:19,157
Uh, ladies and gentlemen,
632
00:33:19,667 --> 00:33:22,399
I'm really pleased
to introduce our next act.
633
00:33:23,739 --> 00:33:25,915
So, please give a warm
Playboy Club welcome
634
00:33:25,915 --> 00:33:28,570
to an incredible talent
from just up the road
635
00:33:28,570 --> 00:33:31,113
in Detroit, Michigan,
Miss Aretha Franklin.
636
00:33:31,573 --> 00:33:33,358
[scattered applause]
637
00:33:36,592 --> 00:33:37,944
You'll do great.
638
00:33:38,754 --> 00:33:41,540
♪♪
639
00:33:41,540 --> 00:33:42,802
[Hefner]
With our TV show,
640
00:33:42,802 --> 00:33:45,022
we'd fought against segregation
641
00:33:45,022 --> 00:33:47,415
inviting the best
American entertainers
642
00:33:47,415 --> 00:33:48,600
regardless of race.
643
00:33:48,700 --> 00:33:52,507
♪ When the weatherman
brings the rain... ♪
644
00:33:53,207 --> 00:33:56,273
It was a formula I wanted
to replicate in our clubs.
645
00:33:58,223 --> 00:34:01,951
[Jason Buhrmester]
Hef decides Aretha Franklin is talented
646
00:34:01,951 --> 00:34:03,997
when no one knew
who Aretha Franklin was.
647
00:34:03,997 --> 00:34:07,174
Today, she'll say that
the first time she performed
648
00:34:07,174 --> 00:34:08,915
for a white audience
and didn't have to enter
649
00:34:08,915 --> 00:34:10,726
through the kitchen
was a Playboy Club.
650
00:34:11,657 --> 00:34:13,702
And that was just
how Hef thought.
651
00:34:13,702 --> 00:34:16,204
I don't care what the rest
of the world thinks.
652
00:34:16,274 --> 00:34:18,577
I think this is good
and therefore it's worthy
653
00:34:18,577 --> 00:34:21,884
of exploring and exposing
our audience to, that was it.
654
00:34:21,884 --> 00:34:23,451
♪♪
655
00:34:26,672 --> 00:34:28,235
♪♪
656
00:34:28,246 --> 00:34:29,918
[Hefner]
Along with Aretha Franklin,
657
00:34:30,328 --> 00:34:32,790
our club featured
many musicians on the rise,
658
00:34:33,200 --> 00:34:35,333
like Ray Charles...
659
00:34:35,333 --> 00:34:37,074
Sam Cooke...
660
00:34:37,583 --> 00:34:38,621
and Bette Midler.
661
00:34:39,841 --> 00:34:41,426
[Jesse Jackson]
The best of entertainment,
662
00:34:41,426 --> 00:34:43,409
black and white,
went to the Playboy Club.
663
00:34:44,429 --> 00:34:46,991
And it really became
a social landmark.
664
00:34:47,301 --> 00:34:49,074
It was a place to be seen.
665
00:34:50,174 --> 00:34:52,437
[Hefner] Our Penthouse stage
featured top comedians
666
00:34:52,437 --> 00:34:54,221
like Milton Berle,
667
00:34:54,221 --> 00:34:56,832
edgy up-and-comers
like Steve Martin,
668
00:34:56,832 --> 00:34:58,338
George Carlin,
669
00:34:58,878 --> 00:35:01,620
and an unknown young comedian
named Dick Gregory,
670
00:35:01,620 --> 00:35:04,884
who we discovered at one
of the city's black nightclubs.
671
00:35:04,884 --> 00:35:06,265
'Cause everybody I meet
in the nightclub
672
00:35:06,295 --> 00:35:08,322
after they get drunk,
they all tell me the same thing.
673
00:35:08,322 --> 00:35:10,242
Greg, some of my best friends
are colored.
674
00:35:10,672 --> 00:35:11,978
[laughter]
675
00:35:11,978 --> 00:35:13,458
And Mike, you know and I know
676
00:35:13,458 --> 00:35:15,090
there's not that
many of us to go around.
677
00:35:15,220 --> 00:35:17,679
[laughter]
678
00:35:17,679 --> 00:35:20,726
At that time, black comics
had not been permitted
679
00:35:20,726 --> 00:35:23,555
to stand flat-footed
in a white nightclub and talk.
680
00:35:24,945 --> 00:35:27,776
Hefner brought me in
from there
681
00:35:27,776 --> 00:35:31,171
to Time magazine,
to the Jack Paar Show.
682
00:35:33,913 --> 00:35:37,395
When you look and see the role
that black comics played
683
00:35:37,395 --> 00:35:40,572
and the influence that
the Richard Pryors have had
684
00:35:40,572 --> 00:35:44,619
on white comics, all that
started because of Hefner.
685
00:35:44,969 --> 00:35:47,592
Thirty years from this year,
a Negro can become president.
686
00:35:48,432 --> 00:35:50,799
So treat me right, I'll get in
there and raise taxes on you.
687
00:35:50,799 --> 00:35:52,801
[laughter]
688
00:35:52,801 --> 00:35:55,239
♪♪
689
00:35:55,239 --> 00:35:56,805
[Hefner]
With the entertainment,
690
00:35:56,805 --> 00:35:59,212
Bunnies and ambiance,
691
00:35:59,852 --> 00:36:02,071
we were finally giving
our readers
692
00:36:02,071 --> 00:36:04,422
the full Playboy experience.
693
00:36:07,207 --> 00:36:11,733
The food was good
and the drink was stiff.
694
00:36:11,733 --> 00:36:13,605
And the entertainment was nice.
695
00:36:13,605 --> 00:36:15,503
That's what made people
keep coming back.
696
00:36:16,303 --> 00:36:18,189
And the Bunnies
were part of the show.
697
00:36:18,479 --> 00:36:20,264
♪♪
698
00:36:23,555 --> 00:36:25,086
[woman]
♪ He's mine ♪
699
00:36:25,126 --> 00:36:28,097
[chorus]
♪ Yes she's really mine ♪
700
00:36:28,097 --> 00:36:30,274
[Hefner] The Bunnies
were an undeniable hit.
701
00:36:30,274 --> 00:36:33,320
And though we knew they would
earn big money in tips,
702
00:36:33,820 --> 00:36:35,801
our customers' generosity
703
00:36:35,801 --> 00:36:38,238
exceeded our wildest
expectations.
704
00:36:38,238 --> 00:36:40,458
Many of the customers
are aware that the girls
705
00:36:40,458 --> 00:36:43,287
are oft times making
more money than they are.
706
00:36:43,287 --> 00:36:45,550
That's interesting,
more money than the fellas
707
00:36:45,550 --> 00:36:47,204
who can afford
the $50 for the key?
708
00:36:47,204 --> 00:36:48,220
Oh, yes.
709
00:36:48,230 --> 00:36:49,814
[Hefner]
Even Mike Wallace had to admit
710
00:36:50,184 --> 00:36:52,485
that the opportunity
we were giving our Bunnies
711
00:36:53,035 --> 00:36:54,379
was something special.
712
00:36:54,689 --> 00:36:58,084
[woman]
♪ Let me know he's my baby ♪
713
00:36:58,084 --> 00:37:00,086
♪ He loves me so... ♪
714
00:37:00,086 --> 00:37:02,461
[Pat Lacey] What we did was
we stuffed our costumes,
715
00:37:02,511 --> 00:37:04,612
and at the end of the night
when you unzipped it
716
00:37:04,612 --> 00:37:06,571
and you dropped it to the floor,
all the money was there
717
00:37:06,571 --> 00:37:09,008
so you wouldn't lose it
or forget it.
718
00:37:09,008 --> 00:37:10,488
♪♪
719
00:37:10,488 --> 00:37:12,949
[woman]
♪ When he pets me ♪
720
00:37:13,969 --> 00:37:16,858
♪ He's sweet and gentle ♪♪
721
00:37:17,538 --> 00:37:20,324
♪♪
722
00:37:20,324 --> 00:37:22,543
Do, uh, the girls
date club members?
723
00:37:22,543 --> 00:37:25,525
Definitely not, you cannot
date members of the club.
724
00:37:26,895 --> 00:37:29,775
[Hefner] Our Bunnies were
our most valued employees,
725
00:37:30,595 --> 00:37:32,945
and we made protecting them
a top priority.
726
00:37:35,077 --> 00:37:38,516
From the beginning,
the personnel head
727
00:37:38,516 --> 00:37:40,474
of every Playboy Club
was a woman.
728
00:37:40,474 --> 00:37:42,026
That was the Bunny Mother.
729
00:37:42,086 --> 00:37:45,958
And there was a very,
very strong and strict culture
730
00:37:45,958 --> 00:37:48,584
around protecting
and respecting the women.
731
00:37:49,004 --> 00:37:52,312
So, at a time in which it was
very common for women
732
00:37:52,312 --> 00:37:56,708
to get hit on because they were
waitresses or working in a bar
733
00:37:56,708 --> 00:37:58,449
or for that matter
working in an office,
734
00:37:58,449 --> 00:37:59,850
let's think of Mad Men,
735
00:38:00,170 --> 00:38:02,888
this was an environment
in which women felt safe.
736
00:38:04,905 --> 00:38:07,806
[Hefner] Any hint of impropriety
between members and Bunnies
737
00:38:07,806 --> 00:38:10,020
would give ammunition
to our critics.
738
00:38:11,800 --> 00:38:14,116
So I made sure
that the no-dating rule
739
00:38:14,116 --> 00:38:15,640
was strictly enforced.
740
00:38:21,994 --> 00:38:24,062
At least,
for most of my guests.
741
00:38:26,020 --> 00:38:28,392
We did make exceptions
for a select group,
742
00:38:28,392 --> 00:38:30,785
a few friends
and trusted VIPs.
743
00:38:36,225 --> 00:38:38,053
[chatter and laughter]
744
00:38:59,510 --> 00:39:01,012
[Hefner]
Well, what can I say?
745
00:39:01,922 --> 00:39:04,732
Sometimes being the owner
has its perks.
746
00:39:04,732 --> 00:39:05,907
Can you shut
the door, Vic?
747
00:39:09,389 --> 00:39:13,045
♪♪
748
00:39:13,045 --> 00:39:15,177
By the end
of the club's first year,
749
00:39:15,177 --> 00:39:17,832
we had over
100,000 key holders.
750
00:39:20,052 --> 00:39:22,620
[woman] ♪ Back in the days
when we were young... ♪
751
00:39:22,620 --> 00:39:24,273
[Hefner]
And we were pulling in
752
00:39:24,273 --> 00:39:27,443
the modern equivalent
of $33 million,
753
00:39:28,713 --> 00:39:31,106
doing higher volume
in food and drink
754
00:39:31,106 --> 00:39:33,530
than any other night
spot in the city.
755
00:39:34,240 --> 00:39:37,896
♪ But I have wanted
to walk away ♪
756
00:39:37,896 --> 00:39:40,551
♪ I just can't do it
even though I've tried ♪
757
00:39:40,551 --> 00:39:42,466
♪ Won't you come
back to me... ♪
758
00:39:42,466 --> 00:39:44,547
[Richard Rosenzweig] And there was
something about a Playboy Club
759
00:39:44,817 --> 00:39:47,405
that put it
in a class by itself.
760
00:39:48,515 --> 00:39:51,379
The Bunnies were
the stars of the club.
761
00:39:52,519 --> 00:39:54,340
And we treated them that way.
762
00:39:54,820 --> 00:39:56,081
And they loved it.
763
00:39:56,451 --> 00:39:59,047
And many of them were Bunnies
for many, many years.
764
00:39:59,427 --> 00:40:01,146
It was just a special place.
765
00:40:01,876 --> 00:40:05,726
[Hefner] The instant success of our club
made our next move obvious.
766
00:40:06,806 --> 00:40:08,943
We needed to go national.
767
00:40:09,773 --> 00:40:12,365
And there was no better place
to start...
768
00:40:12,365 --> 00:40:14,498
♪ Set me free ♪♪
769
00:40:14,498 --> 00:40:15,826
[Hefner]
...than New York.
770
00:40:19,024 --> 00:40:23,028
[woman]
♪ Every little movement ♪
771
00:40:23,028 --> 00:40:26,022
♪ Every motion
of your hips ♪
772
00:40:27,162 --> 00:40:30,339
♪ I feel the compulsion ♪
773
00:40:30,339 --> 00:40:34,696
♪ To pull you
to my sweet lips ♪
774
00:40:35,736 --> 00:40:39,566
♪ Is it a black magic spell ♪
775
00:40:39,566 --> 00:40:41,394
♪ You put me under? ♪
776
00:40:43,265 --> 00:40:45,908
♪ This miracle moment ♪
777
00:40:46,668 --> 00:40:50,882
♪ Never let it end ♪
778
00:40:50,882 --> 00:40:54,929
♪ Every little movement ♪
779
00:40:54,929 --> 00:40:59,020
♪ Is beyond improvement ♪
780
00:40:59,020 --> 00:41:01,849
♪ You are the magician ♪
781
00:41:01,849 --> 00:41:06,779
♪ I've been wishing for
forever ♪
782
00:41:06,959 --> 00:41:10,902
♪ Every little movement ♪
783
00:41:10,902 --> 00:41:14,484
♪ Every
little movement ♪♪
59884
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.