All language subtitles for American.Playboy.S01E04.Members.Only.The.Playboy.Club.1080p.WEB-DL.AMZN.DDP.5.1.H.264

af Afrikaans
ak Akan
sq Albanian
am Amharic
ar Arabic
hy Armenian
az Azerbaijani
eu Basque
be Belarusian
bem Bemba
bn Bengali
bh Bihari
bs Bosnian
br Breton
bg Bulgarian
km Cambodian
ca Catalan
chr Cherokee
ny Chichewa
zh-CN Chinese (Simplified)
zh-TW Chinese (Traditional)
co Corsican
hr Croatian
cs Czech
da Danish
nl Dutch
en English
eo Esperanto
et Estonian
ee Ewe
fo Faroese
tl Filipino
fi Finnish
fr French
fy Frisian
gaa Ga
gl Galician
ka Georgian
de German
el Greek
gn Guarani
gu Gujarati
ht Haitian Creole
ha Hausa
haw Hawaiian
iw Hebrew
hi Hindi
hu Hungarian
is Icelandic
ig Igbo
id Indonesian
ia Interlingua
ga Irish
it Italian
ja Japanese
jw Javanese
kn Kannada
kk Kazakh
rw Kinyarwanda
rn Kirundi
kg Kongo
ko Korean
kri Krio (Sierra Leone)
ku Kurdish
ckb Kurdish (Soranî)
ky Kyrgyz
lo Laothian
la Latin
lv Latvian
ln Lingala
lt Lithuanian
loz Lozi
lg Luganda
ach Luo
mk Macedonian
mg Malagasy
ms Malay
ml Malayalam
mt Maltese
mi Maori
mr Marathi
mfe Mauritian Creole
mo Moldavian
mn Mongolian
sr-ME Montenegrin
ne Nepali
pcm Nigerian Pidgin
nso Northern Sotho
no Norwegian
nn Norwegian (Nynorsk)
oc Occitan
or Oriya
om Oromo
ps Pashto
fa Persian
pl Polish
pt-BR Portuguese (Brazil)
pt-PT Portuguese (Portugal)
pa Punjabi
qu Quechua
ro Romanian
rm Romansh
nyn Runyakitara
ru Russian
gd Scots Gaelic
sr Serbian
sh Serbo-Croatian
st Sesotho
tn Setswana
crs Seychellois Creole
sn Shona
sd Sindhi
si Sinhalese
sk Slovak
sl Slovenian
so Somali
es Spanish Download
es-419 Spanish (Latin American)
su Sundanese
sw Swahili
sv Swedish
tg Tajik
ta Tamil
tt Tatar
te Telugu
th Thai
ti Tigrinya
to Tonga
lua Tshiluba
tum Tumbuka
tr Turkish
tk Turkmen
tw Twi
ug Uighur
uk Ukrainian
ur Urdu
uz Uzbek
vi Vietnamese
cy Welsh
wo Wolof
xh Xhosa
yi Yiddish
yo Yoruba
zu Zulu
Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:05,416 --> 00:00:08,350 I am today announcing my candidacy 2 00:00:08,560 --> 00:00:10,748 for the Presidency of the United States. 3 00:00:10,748 --> 00:00:13,273 ♪♪ 4 00:00:13,643 --> 00:00:15,536 [Hugh Hefner] The year was 1960. 5 00:00:18,147 --> 00:00:21,368 [man] ♪ You don't know baby what I got on mind ♪ 6 00:00:21,368 --> 00:00:24,197 ♪ You can't quit me that no need no time ♪ 7 00:00:24,197 --> 00:00:26,025 ♪ I'm wild about you baby... ♪ 8 00:00:26,025 --> 00:00:27,647 [Hefner] America was locked in a cold war. 9 00:00:27,827 --> 00:00:30,464 ♪ I'm wild about you baby ♪ 10 00:00:30,464 --> 00:00:32,118 [Hefner] In North Carolina, 11 00:00:32,118 --> 00:00:34,859 four African-American students staged a sit-in 12 00:00:34,859 --> 00:00:36,743 at a "whites only" lunch counter. 13 00:00:36,933 --> 00:00:37,946 ♪ Whoo ♪ 14 00:00:37,966 --> 00:00:39,756 [Hefner] And the FDA had just approved 15 00:00:39,776 --> 00:00:41,388 a new form of birth control... 16 00:00:41,388 --> 00:00:42,429 ♪ Whoo-hoo ♪ 17 00:00:42,829 --> 00:00:46,132 ...that would soon be known simply as "the pill." 18 00:00:48,395 --> 00:00:51,102 It seemed like the dawn of a new era. 19 00:00:54,796 --> 00:00:56,751 ♪ Seeing things... ♪ 20 00:00:56,751 --> 00:01:00,345 And for me, life was definitely changing. 21 00:01:00,535 --> 00:01:01,930 ♪ Whoo ♪ 22 00:01:01,930 --> 00:01:03,218 I was newly divorced... 23 00:01:03,888 --> 00:01:06,232 with a brand-new mansion in Chicago. 24 00:01:07,762 --> 00:01:09,807 And for the first time, 25 00:01:09,807 --> 00:01:13,724 I was publicly embracing thePlayboy lifestyle. 26 00:01:18,599 --> 00:01:21,210 With all the distraction at my new home, 27 00:01:21,210 --> 00:01:23,101 I was starting to fall behind on my work. 28 00:01:26,045 --> 00:01:28,213 So I brought on a personal assistant. 29 00:01:29,523 --> 00:01:31,742 Her name was Bobbie Arnstein. 30 00:01:34,049 --> 00:01:35,616 Rise and shine. 31 00:01:38,097 --> 00:01:39,576 I let you sleep till 3:00. 32 00:01:39,576 --> 00:01:41,956 You need a taxi, honey? I'll call you one. 33 00:01:42,666 --> 00:01:43,702 Come on. 34 00:01:44,712 --> 00:01:46,409 You got an editorial meeting in an hour. 35 00:01:46,409 --> 00:01:47,715 Spec and Russell are waiting. 36 00:01:48,977 --> 00:01:50,413 Wake me in 45. 37 00:01:54,200 --> 00:01:56,898 [Richard Rosenzweig] Bobbie Arnstein started as a secretary 38 00:01:56,898 --> 00:01:59,466 for the company right out of high school. 39 00:02:00,026 --> 00:02:01,818 She was incredibly bright. 40 00:02:02,338 --> 00:02:04,601 She had a marvelous sense of humor. 41 00:02:06,299 --> 00:02:09,839 Hefner looked to her for personal advice 42 00:02:09,929 --> 00:02:12,313 and even business advice at some time. 43 00:02:12,783 --> 00:02:14,687 And she did not hesitate to give it. 44 00:02:16,004 --> 00:02:17,919 Do yourself a favor and take a shower. 45 00:02:17,919 --> 00:02:19,371 You need one. 46 00:02:20,211 --> 00:02:23,104 [Hefner] She had a sensitivity and a humor 47 00:02:23,554 --> 00:02:26,580 and an intellect that I have never found probably 48 00:02:26,580 --> 00:02:27,880 in any other woman in my life. 49 00:02:29,060 --> 00:02:30,376 She was a pal. 50 00:02:30,896 --> 00:02:32,322 She was a confidant. 51 00:02:34,022 --> 00:02:37,460 And she was, yeah, my right hand... arm. 52 00:02:38,050 --> 00:02:41,025 Bobbie was an instant fit in thePlayboy family, 53 00:02:41,595 --> 00:02:43,727 handling my life and responsibilities 54 00:02:43,727 --> 00:02:45,642 within the magazine with ease. 55 00:02:47,340 --> 00:02:50,060 People were not used to really bright women. 56 00:02:50,560 --> 00:02:52,780 It was okay for a woman to try to succeed. 57 00:02:52,780 --> 00:02:56,175 It wasn't okay for a woman to be faster than you are, 58 00:02:56,175 --> 00:02:58,960 smarter than you are, and Bobbie was. 59 00:03:01,187 --> 00:03:03,032 [Hefner] With Bobbie managing my life, 60 00:03:03,312 --> 00:03:05,365 I rarely had to leave the mansion. 61 00:03:06,065 --> 00:03:08,066 I brought the staff in for meetings, 62 00:03:09,066 --> 00:03:12,495 and the line between work and play began to blur. 63 00:03:14,584 --> 00:03:16,020 ♪♪ 64 00:03:16,020 --> 00:03:17,979 ♪ Yeah... ♪ 65 00:03:17,979 --> 00:03:19,110 ♪ Yeah... ♪ 66 00:03:21,374 --> 00:03:23,071 ♪ It's got to be mellow... ♪ 67 00:03:23,071 --> 00:03:24,594 - Ray. - Hef. 68 00:03:24,594 --> 00:03:25,682 Good to see you, my friend. How are you? 69 00:03:25,682 --> 00:03:26,944 Very well. 70 00:03:26,944 --> 00:03:28,041 ♪ It's got to be mellow ♪ 71 00:03:28,061 --> 00:03:29,453 [Hefner] The parties were growing. 72 00:03:29,773 --> 00:03:32,036 ♪ 'Cause my baby loves me... ♪ 73 00:03:32,036 --> 00:03:33,908 And between the dance floor... 74 00:03:33,908 --> 00:03:35,736 ♪ And I'm her only fella ♪ 75 00:03:35,736 --> 00:03:39,149 ...the pool, the cocktails, and the women, 76 00:03:40,349 --> 00:03:43,004 the mansion quickly became the place to be. 77 00:03:46,790 --> 00:03:49,619 On any given night, the guest list included stars 78 00:03:49,619 --> 00:03:50,838 like Tony Curtis, 79 00:03:50,838 --> 00:03:52,709 Frank Sinatra, 80 00:03:52,709 --> 00:03:53,841 Woody Allen, 81 00:03:53,841 --> 00:03:55,103 Joe DiMaggio, 82 00:03:55,103 --> 00:03:56,583 Phyllis Diller, 83 00:03:56,583 --> 00:03:58,437 and Sammy Davis Jr. 84 00:03:59,107 --> 00:04:00,935 Everything I had heard about the place was true, 85 00:04:00,935 --> 00:04:02,253 it was exotic. 86 00:04:02,323 --> 00:04:06,688 Many young women excite anyone's amorous propensities. 87 00:04:09,335 --> 00:04:11,728 [Hefner] People were lining up outside the mansion 88 00:04:11,728 --> 00:04:14,035 just hoping to get a glimpse inside. 89 00:04:15,993 --> 00:04:17,734 With everyone wanting in, 90 00:04:17,734 --> 00:04:19,736 I realized there might be a way 91 00:04:19,736 --> 00:04:21,956 to let the public experience my world. 92 00:04:21,956 --> 00:04:23,087 ♪ Ooh... ♪ 93 00:04:24,494 --> 00:04:25,574 ♪ Yeah ♪ 94 00:04:25,614 --> 00:04:28,876 And in that moment, I came up with 95 00:04:28,876 --> 00:04:32,358 what would become our most ambitious undertaking yet. 96 00:04:35,448 --> 00:04:38,995 [woman] ♪ Every little movement ♪ 97 00:04:39,195 --> 00:04:42,496 ♪ Every little thing you do ♪ 98 00:04:43,456 --> 00:04:46,328 ♪ Is it sleight of hand ♪ 99 00:04:46,328 --> 00:04:50,585 ♪ That commands my heart to love you? ♪ 100 00:04:51,115 --> 00:04:55,424 ♪ Every little movement ♪ 101 00:04:55,424 --> 00:04:58,899 ♪Every little movement ♪♪ 102 00:05:01,691 --> 00:05:03,476 ♪♪ 103 00:05:09,308 --> 00:05:11,048 [man] ♪ Monday's so good... ♪ 104 00:05:12,398 --> 00:05:15,009 [Hefner] In the spring of 1960, 105 00:05:15,009 --> 00:05:18,708 I started dating a girl named Cynthia Maddox. 106 00:05:18,708 --> 00:05:21,624 ♪ Monday is so happy now... ♪ 107 00:05:21,624 --> 00:05:25,367 Hi, I'm Cynthia Maddox and I work for the magazine. 108 00:05:25,367 --> 00:05:29,284 ♪ So you take it while you find it... ♪ 109 00:05:29,284 --> 00:05:32,128 [Hefner] Cynthia and I met at thePlayboy offices. 110 00:05:32,548 --> 00:05:35,810 She'd recently been promoted to assistant cartoon editor 111 00:05:36,770 --> 00:05:39,076 after working her way up from receptionist. 112 00:05:39,416 --> 00:05:40,709 Hi, Cynthia. 113 00:05:41,209 --> 00:05:43,860 [Richard Rosenzweig] Cynthia was brought in by Bobbie Arnstein. 114 00:05:44,560 --> 00:05:46,088 They were friends in high school. 115 00:05:47,258 --> 00:05:49,850 She was bright and charming and beautiful 116 00:05:51,180 --> 00:05:55,615 and demonstrated editorial intelligence. 117 00:05:55,615 --> 00:05:57,617 - [Cynthia] It's ready. - [Hefner] Oh, excellent. 118 00:05:57,617 --> 00:05:59,821 - And this is ready, too. - Yes. 119 00:06:00,081 --> 00:06:01,769 [Hefner] With her new position, 120 00:06:02,709 --> 00:06:06,095 Cynthia and I began spending more time together. 121 00:06:08,628 --> 00:06:11,848 [Patty Farmer] Cynthia Maddox was a great girl. 122 00:06:11,848 --> 00:06:13,414 You know, very outgoing. 123 00:06:13,644 --> 00:06:16,026 And she became Hef's girlfriend, 124 00:06:16,026 --> 00:06:17,612 uh, live-in girlfriend. 125 00:06:18,202 --> 00:06:20,405 And she traveled a lot with him. 126 00:06:21,205 --> 00:06:24,426 [man] ♪ Friday you'll beg her... ♪ 127 00:06:24,426 --> 00:06:26,820 [Patty Farmer] She would be seen in public 128 00:06:26,820 --> 00:06:29,605 with Hef at all major events. 129 00:06:29,605 --> 00:06:33,261 ♪ One day she'll say she'll love you... ♪ 130 00:06:33,261 --> 00:06:36,229 [Hefner] It was my first real relationship since my divorce. 131 00:06:38,309 --> 00:06:40,762 But as happy as I was with Cynthia, 132 00:06:41,712 --> 00:06:44,968 I wasn't quite ready to give up the bachelor lifestyle. 133 00:06:47,156 --> 00:06:53,324 ♪ It ain't nothin' but love it ain't nothin' but love ♪ 134 00:06:53,324 --> 00:06:56,327 ♪ Can you feel your heart skip a little beat... ♪ 135 00:06:56,327 --> 00:06:58,226 [Hefner] I vowed after my divorce... 136 00:06:59,456 --> 00:07:01,007 never to marry again. 137 00:07:01,507 --> 00:07:03,989 ♪ It ain't nothin' but love ♪ 138 00:07:04,879 --> 00:07:08,731 Hef was always very upfront with his girlfriends 139 00:07:08,731 --> 00:07:13,823 that he was not interested in a monogamous relationship at all, 140 00:07:13,823 --> 00:07:15,738 even though they were living together. 141 00:07:15,738 --> 00:07:18,698 ♪ You feel your head spinnin' all around... ♪ 142 00:07:18,698 --> 00:07:21,744 No matter how involved I became 143 00:07:21,744 --> 00:07:24,834 in a primary romantic relationship, 144 00:07:24,834 --> 00:07:26,860 there were still other secondary affairs. 145 00:07:27,620 --> 00:07:30,274 I guess I wanted, as a young man 146 00:07:30,274 --> 00:07:32,369 to have somehow the best of both worlds. 147 00:07:33,539 --> 00:07:35,192 ♪ It ain't nothin' but love ♪ 148 00:07:35,192 --> 00:07:36,601 ♪ It ain't nothin' but love ♪♪ 149 00:07:37,891 --> 00:07:39,370 We're probably gonna have a couple of hundred 150 00:07:39,370 --> 00:07:42,069 people here, uh, throughout the night. 151 00:07:42,069 --> 00:07:44,854 It's, uh, a party of this kind usually begins for us 152 00:07:44,854 --> 00:07:47,817 around 1:00 and, uh, and goes till dawn. 153 00:07:49,337 --> 00:07:53,172 [man] ♪ Beautiful beautiful brown eyes ♪ 154 00:07:53,602 --> 00:07:58,999 ♪ Oh I said beautiful beautiful brown eyes... ♪ 155 00:07:58,999 --> 00:08:02,065 [Hefner] The truth was, I was having the time of my life. 156 00:08:02,655 --> 00:08:05,221 Our mansion parties had become legendary. 157 00:08:05,571 --> 00:08:10,401 ♪ I'll never love blue eyes again ♪ 158 00:08:10,401 --> 00:08:14,014 ♪♪ 159 00:08:14,014 --> 00:08:16,103 Now, I wanted to give my readers 160 00:08:16,103 --> 00:08:18,836 a chance to experience them firsthand. 161 00:08:20,306 --> 00:08:23,023 And I'd finally come up with a way to do it. 162 00:08:23,023 --> 00:08:24,851 ♪♪ 163 00:08:31,597 --> 00:08:33,512 The inspiration came from a feature 164 00:08:33,512 --> 00:08:35,078 we'd run years earlier. 165 00:08:38,038 --> 00:08:40,910 A November 1956 article 166 00:08:40,910 --> 00:08:44,181 profiling a new, private nightspot in Chicago, 167 00:08:44,871 --> 00:08:46,738 the Gaslight Club. 168 00:08:48,048 --> 00:08:51,051 Modeled after a turn-of-the-century speakeasy, 169 00:08:51,051 --> 00:08:53,619 with its exclusive membership policy 170 00:08:53,619 --> 00:08:55,954 and scantily clad waitresses, 171 00:08:56,404 --> 00:08:58,880 it quickly caught the attention of our readers. 172 00:09:00,060 --> 00:09:04,499 It was a private club, and the girls were uniformed 173 00:09:04,499 --> 00:09:08,242 in a sort of 18th-century outfit. 174 00:09:08,242 --> 00:09:12,463 And we had over 1,200 letters from readers 175 00:09:12,463 --> 00:09:15,118 asking how they could join the Gaslight Club. 176 00:09:18,600 --> 00:09:21,472 [Hefner] I knew we could do the concept of the Gaslight Club, 177 00:09:21,472 --> 00:09:25,041 but make it bigger, better, and more accessible. 178 00:09:27,304 --> 00:09:31,178 And that's when I decided to open the Playboy Club. 179 00:09:35,269 --> 00:09:37,101 The pages of the magazine come to life. 180 00:09:38,461 --> 00:09:40,889 Victor Lownes and I immediately got to work, 181 00:09:41,259 --> 00:09:42,505 formulating a plan. 182 00:09:42,535 --> 00:09:44,713 The Bunny logo... right there. 183 00:09:47,586 --> 00:09:49,065 [Richard Rosenzweig] Connecting to Playboy, 184 00:09:49,065 --> 00:09:50,850 coming to a Playboy party 185 00:09:50,850 --> 00:09:55,228 was the ultimate goal of so many people. 186 00:09:55,898 --> 00:09:59,659 And the clubs were meant to bring to life 187 00:10:00,599 --> 00:10:02,375 the lifestyle of the magazine. 188 00:10:02,775 --> 00:10:03,795 There's a market for this. 189 00:10:05,535 --> 00:10:09,825 The vision that my dad had for the clubs were to act 190 00:10:09,825 --> 00:10:12,872 as a sort of opportunity for readers of the magazine 191 00:10:12,872 --> 00:10:17,404 or watchers of the show to be able to go and live out 192 00:10:17,964 --> 00:10:20,531 whatever they were reading or watching. 193 00:10:23,186 --> 00:10:25,014 ♪♪ 194 00:10:29,595 --> 00:10:31,272 [Hefner] If we were going to do this right, 195 00:10:31,482 --> 00:10:33,274 we knew we needed a partner. 196 00:10:34,804 --> 00:10:37,792 [woman] ♪ There ain't nothin' I can't do... ♪ 197 00:10:37,842 --> 00:10:38,842 How are you? 198 00:10:38,872 --> 00:10:41,117 Back then, our favorite club in Chicago 199 00:10:41,117 --> 00:10:43,163 was the Walton Walk, 200 00:10:43,163 --> 00:10:44,784 owned by Arnold Morton. 201 00:10:45,774 --> 00:10:48,037 Arnie! Good to see you. 202 00:10:48,037 --> 00:10:50,126 - Victor, always a pleasure. - Arnie... 203 00:10:50,126 --> 00:10:52,215 [Victor Lownes] I had a friend, Arnie Morton. 204 00:10:52,215 --> 00:10:54,348 And we knew that he knew something about 205 00:10:54,348 --> 00:10:56,480 the business end of it, 'cause we knew nothing 206 00:10:56,480 --> 00:10:59,266 about running a restaurant or nightclub. 207 00:10:59,266 --> 00:11:00,918 Can I get you guys a round of drinks? 208 00:11:00,958 --> 00:11:03,009 [Richard Rosenzweig] Arnie Morton was well-known 209 00:11:03,009 --> 00:11:05,733 as a restaurateur even in those days. 210 00:11:05,753 --> 00:11:08,754 Of course, he became gigantic as the years went on 211 00:11:08,754 --> 00:11:13,149 with his own Morton's operations in half the cities in America. 212 00:11:13,149 --> 00:11:14,368 Hope to see you again. 213 00:11:14,368 --> 00:11:15,674 Good to see you, John. 214 00:11:15,674 --> 00:11:17,632 [Hefner] I knew the only way 215 00:11:17,632 --> 00:11:19,242 to bring our vision to life 216 00:11:19,242 --> 00:11:21,244 was to make Arnie part of the team. 217 00:11:24,900 --> 00:11:27,598 Well, first of all, we need a location. 218 00:11:29,012 --> 00:11:32,429 We teamed up, we each took a piece of it. 219 00:11:32,429 --> 00:11:35,084 Hefner had a piece, the magazine had a piece. 220 00:11:35,084 --> 00:11:36,695 Arnie had a piece and I had a piece. 221 00:11:36,695 --> 00:11:38,298 There were four owners. 222 00:11:38,958 --> 00:11:41,090 I know of a premises that isn't being used down there 223 00:11:41,090 --> 00:11:43,260 at the moment and I think I can make a couple of calls. 224 00:11:44,020 --> 00:11:47,444 [Hefner] Our first order of business was to secure the perfect location. 225 00:11:47,444 --> 00:11:48,532 Gentlemen... 226 00:11:50,926 --> 00:11:52,362 To the Playboy Club. 227 00:11:52,362 --> 00:11:53,528 The Playboy Club. 228 00:11:53,708 --> 00:11:57,249 And Arnie said there was only one place our club could be. 229 00:11:58,499 --> 00:12:00,675 Chicago's Gold Coast district. 230 00:12:01,545 --> 00:12:04,026 ♪♪ 231 00:12:12,687 --> 00:12:16,011 Once known for its mob-controlled speakeasies and casinos, 232 00:12:16,691 --> 00:12:18,562 it was now home to the hottest clubs 233 00:12:18,562 --> 00:12:20,651 and restaurants Chicago had to offer. 234 00:12:22,223 --> 00:12:26,745 Nightclubs were a new, a new glamour, 235 00:12:26,745 --> 00:12:28,398 uh, for manhood. 236 00:12:32,315 --> 00:12:34,048 Everybody had their nightclub. 237 00:12:34,448 --> 00:12:36,450 There were local nightclubs. 238 00:12:36,450 --> 00:12:38,147 There were black nightclubs. 239 00:12:38,147 --> 00:12:39,583 There were Jewish nightclubs, 240 00:12:39,583 --> 00:12:41,170 Italian night... in the neighborhood. 241 00:12:41,890 --> 00:12:43,979 But the big hit was to come downtown. 242 00:12:47,374 --> 00:12:49,296 [Hefner] And Arnie knew of a place that was available... 243 00:12:50,576 --> 00:12:53,110 116 East Walton. 244 00:12:54,040 --> 00:12:55,920 The former home of the Cameo Club. 245 00:12:56,600 --> 00:13:00,075 Five stories high and right in the heart of the action. 246 00:13:01,605 --> 00:13:03,912 We planned to transform the Cameo Club 247 00:13:03,912 --> 00:13:05,930 into a fantasy bachelor pad 248 00:13:06,610 --> 00:13:08,656 with rooms designed to look like a living room 249 00:13:08,656 --> 00:13:10,179 and a library, 250 00:13:10,179 --> 00:13:13,313 as well as a disco and a theater. 251 00:13:16,229 --> 00:13:17,924 With construction under way, 252 00:13:18,654 --> 00:13:22,278 we began focusing on the club's most important feature. 253 00:13:27,718 --> 00:13:30,406 So, Hef, we need to deal with the issue of the waitresses. 254 00:13:31,276 --> 00:13:33,550 Right, right, the, uh, the Playmates. 255 00:13:33,550 --> 00:13:34,810 What's your preference? 256 00:13:35,770 --> 00:13:39,774 [Victor Lownes] Hefner wanted to call the waitresses Playmates. 257 00:13:39,774 --> 00:13:42,612 And he wanted to dress them in shorty nightgowns. 258 00:13:43,212 --> 00:13:45,715 And somehow that was gonna be very sexy. 259 00:13:46,045 --> 00:13:48,652 But, uh, we kept seeing that there were gonna be 260 00:13:48,652 --> 00:13:52,308 a lot of problems in overexposure, et cetera, 261 00:13:52,308 --> 00:13:54,571 if we dress the girls in nightgowns. 262 00:13:54,571 --> 00:13:56,639 I would like to suggest going in a different direction. 263 00:13:57,139 --> 00:13:59,767 Rather than the Playmate, 264 00:14:00,577 --> 00:14:02,579 what do you think about Bunnies? 265 00:14:03,579 --> 00:14:05,365 - Bunnies? - Mmm. 266 00:14:08,585 --> 00:14:12,024 [Victor Lownes] We tried to persuade him to use the Playboy rabbit, 267 00:14:12,024 --> 00:14:15,679 which was always a male rabbit in a little dinner jacket. 268 00:14:15,679 --> 00:14:17,856 But we tried to persuade him that this could be 269 00:14:17,856 --> 00:14:21,076 applied to the girls, and he was sold. 270 00:14:21,696 --> 00:14:25,211 [Hefner] Victor spent weeks working on the costume. 271 00:14:25,211 --> 00:14:27,499 And after many iterations, 272 00:14:28,649 --> 00:14:30,676 he finally revealed the prototype 273 00:14:31,826 --> 00:14:34,605 on our television show Playboy's Penthouse 274 00:14:35,525 --> 00:14:40,008 using the perfect model, my girlfriend, Cynthia Maddox. 275 00:14:40,008 --> 00:14:41,009 Hey, Hef... 276 00:14:42,228 --> 00:14:44,621 Hef, uh, I hate to interrupt you 277 00:14:44,621 --> 00:14:46,623 with business at this time of night. 278 00:14:46,623 --> 00:14:48,756 But I've got something I want you to see. 279 00:14:48,756 --> 00:14:50,453 The, uh, little Bunny outfit 280 00:14:50,453 --> 00:14:52,064 for the girls at the Playboy Club. 281 00:14:52,064 --> 00:14:53,878 - This is the outfit. - Yeah. 282 00:14:54,288 --> 00:14:56,198 That's what we cooked up. 283 00:14:56,198 --> 00:14:58,418 Well, I like that very much, uh... 284 00:14:58,418 --> 00:15:00,202 Including the, the outfit, too. 285 00:15:00,202 --> 00:15:02,552 Oh, yeah, it'll work out. 286 00:15:02,552 --> 00:15:03,665 Uh... 287 00:15:03,695 --> 00:15:04,848 Do you think our members will like that? 288 00:15:04,888 --> 00:15:06,078 I think the members will like that. 289 00:15:06,138 --> 00:15:09,255 Maybe I ought to explain that, uh, Playboyis, 290 00:15:09,255 --> 00:15:12,345 is, uh, going in the Key Club business. 291 00:15:12,655 --> 00:15:14,464 Starting as of the 1st of the year, 292 00:15:15,114 --> 00:15:17,089 there will be keys very much like this 293 00:15:17,089 --> 00:15:19,149 in the hands of members throughout the country. 294 00:15:21,375 --> 00:15:24,073 [Hefner] Our viewers gave the costume rave reviews. 295 00:15:24,753 --> 00:15:27,093 But I still felt something was missing. 296 00:15:28,553 --> 00:15:32,487 [Richard Rosenzweig] The Bunny costume wasn't quite the way Hefner envisioned it. 297 00:15:33,277 --> 00:15:36,935 So he added some important elements to the costume. 298 00:15:36,935 --> 00:15:38,806 We don't want this to be too drastic. 299 00:15:38,806 --> 00:15:41,983 If we cut this collar, just a clean cut. 300 00:15:41,983 --> 00:15:43,496 And the cuffs as well. 301 00:15:44,246 --> 00:15:48,990 Hefner can be difficult because he's a perfectionist. 302 00:15:48,990 --> 00:15:53,429 Whether it's on the page or whether it is a costume. 303 00:15:56,608 --> 00:16:00,871 I'd like to introduce you to Cynthia Maddox, 304 00:16:01,471 --> 00:16:03,787 your first Playboy Bunny. 305 00:16:13,841 --> 00:16:16,365 [Victor Lownes] Hefner was really instrumental 306 00:16:16,365 --> 00:16:18,933 in the changes in the Bunny costume. 307 00:16:18,933 --> 00:16:20,673 I just raised the cut to accentuate her legs. 308 00:16:21,153 --> 00:16:22,765 Lowered it a little on the bust. 309 00:16:22,815 --> 00:16:25,679 [Victor Lownes] He was the one who insisted on the cuffs 310 00:16:25,679 --> 00:16:29,117 with the Playboy cufflink and the bow tie. 311 00:16:34,079 --> 00:16:35,761 Would you mind doing a spin for us, Cynthia? 312 00:16:36,081 --> 00:16:38,126 [Denise Richards] I think the costumes are adorable. 313 00:16:38,126 --> 00:16:40,248 Fixed the tail. Sits nicely there. 314 00:16:40,298 --> 00:16:42,179 There's just something, the dichotomy 315 00:16:42,239 --> 00:16:45,829 of an innocent Bunny, and then it's, you know, sexy, 316 00:16:45,829 --> 00:16:49,833 but it's still, again, I think very classy. 317 00:16:49,833 --> 00:16:52,880 [Richard Rosenzweig] Hefner has a tremendous visual eye. 318 00:16:52,880 --> 00:16:54,519 And as a result of that, 319 00:16:54,969 --> 00:16:58,929 our costume is in the Smithsonian Institute 320 00:16:58,929 --> 00:17:03,804 and is the first costume that ever received a copyright. 321 00:17:05,153 --> 00:17:06,589 Perfect. 322 00:17:06,589 --> 00:17:08,723 [Hefner] Now came the hard part. 323 00:17:09,303 --> 00:17:12,551 Finding 30 girls who could fill that costume like Cynthia. 324 00:17:16,773 --> 00:17:19,167 So we put ads about our upcoming auditions 325 00:17:19,167 --> 00:17:20,864 in newspapers around the country. 326 00:17:22,475 --> 00:17:25,339 I was in college, part-time job. 327 00:17:25,729 --> 00:17:28,568 Worked at a pharmacy. 328 00:17:28,568 --> 00:17:32,267 And the pharmacist got something in the mail 329 00:17:32,267 --> 00:17:35,314 that said that they were having a Bunny hunt. 330 00:17:36,967 --> 00:17:38,708 [man] ♪ Don't you know? ♪ 331 00:17:38,708 --> 00:17:40,710 ♪ Don't you know I love you so? ♪ 332 00:17:40,710 --> 00:17:43,409 ♪♪ 333 00:17:43,409 --> 00:17:45,193 ♪ Tell me why did you leave me... ♪ 334 00:17:45,193 --> 00:17:47,108 [Patty Farmer] It said you'd make a good salary 335 00:17:47,108 --> 00:17:48,928 and you'd have fun. 336 00:17:49,118 --> 00:17:51,417 And you got to wear this Bunny outfit. 337 00:17:51,417 --> 00:17:55,682 And it was the 1960s where it was perfectly acceptable 338 00:17:55,682 --> 00:17:59,615 to tell these girls to bring a bathing suit to audition in. 339 00:18:00,765 --> 00:18:03,342 Nowadays, they'd be up on all kinds of charges. 340 00:18:03,342 --> 00:18:06,084 But back then, it was perfectly acceptable. 341 00:18:06,084 --> 00:18:09,609 ♪♪ 342 00:18:09,609 --> 00:18:12,699 [Pat Lacey] Maybe I could go and be a receptionist 343 00:18:12,699 --> 00:18:16,296 or work in a department store and move my way up. 344 00:18:16,746 --> 00:18:20,620 But this was an opportunity for me 345 00:18:20,620 --> 00:18:22,463 to make a very good living. 346 00:18:25,568 --> 00:18:26,599 So I went. 347 00:18:32,719 --> 00:18:34,547 [Hefner] The day of the first Bunny auditions 348 00:18:34,547 --> 00:18:37,204 was one of the coldest days I can remember. 349 00:18:38,234 --> 00:18:40,860 We weren't even sure if anyone was going to show up. 350 00:18:42,913 --> 00:18:44,513 So, do we know what kind of questions 351 00:18:44,513 --> 00:18:45,827 we're gonna be asking these girls? 352 00:18:45,837 --> 00:18:48,126 Well, I think, uh, keep it simple, um... 353 00:18:48,126 --> 00:18:49,330 Arnie's started on a few here. 354 00:18:49,370 --> 00:18:51,605 I put Bobbie in charge of running the auditions. 355 00:18:51,955 --> 00:18:54,219 - [sighs] - Finally. 356 00:18:54,219 --> 00:18:56,743 You try wrangling 400 girls without running behind. 357 00:18:58,353 --> 00:18:59,528 400? 358 00:18:59,528 --> 00:19:00,921 You ready? 359 00:19:02,488 --> 00:19:03,880 Absolutely. 360 00:19:06,184 --> 00:19:07,232 Quite ready. 361 00:19:09,503 --> 00:19:10,578 - Hello. - Hello. 362 00:19:10,598 --> 00:19:11,816 Uh, please take your mark. 363 00:19:16,241 --> 00:19:18,417 ♪ Oh tell me Mama... ♪ 364 00:19:18,417 --> 00:19:19,679 Thanks, Hayley, and where are you from? 365 00:19:19,679 --> 00:19:20,984 Kalamazoo, Michigan. 366 00:19:20,984 --> 00:19:22,212 Hello. 367 00:19:22,272 --> 00:19:25,075 Women came from all across the country... 368 00:19:25,075 --> 00:19:27,208 - Where are you from? - Seattle, Washington. 369 00:19:27,208 --> 00:19:29,602 - Massachusetts. - Milwaukee. 370 00:19:29,602 --> 00:19:31,125 ...and from every walk of life... 371 00:19:31,125 --> 00:19:32,648 I'm a teller at First Chicago. 372 00:19:32,648 --> 00:19:33,997 [woman] I'm a nurse. 373 00:19:33,997 --> 00:19:35,173 Real estate agent. 374 00:19:35,173 --> 00:19:36,565 I'm a sophomore from DePaul. 375 00:19:36,565 --> 00:19:38,046 Great school. 376 00:19:39,046 --> 00:19:41,597 ...looking for excitement, adventure, 377 00:19:42,397 --> 00:19:44,486 and a taste of thePlayboy lifestyle. 378 00:19:44,486 --> 00:19:46,140 [camera shutter clicking] 379 00:19:46,140 --> 00:19:47,679 [Marilyn Cole] It was about youth. 380 00:19:48,229 --> 00:19:50,914 The advert said, "Be a Playboy Bunny." 381 00:19:51,414 --> 00:19:55,628 And you had to be between 18 and 22 years of age. 382 00:19:55,628 --> 00:19:59,675 And so, naturally, it was about young people, 383 00:19:59,675 --> 00:20:02,967 the spirit and whatever went with that. 384 00:20:04,027 --> 00:20:05,377 All right, thank you very much. 385 00:20:05,377 --> 00:20:06,682 All right, good-bye. 386 00:20:09,685 --> 00:20:13,123 Okay, so... that's it, that's the last one. 387 00:20:13,123 --> 00:20:15,038 - That's it? - Yeah. 388 00:20:15,038 --> 00:20:16,214 What do you do? 389 00:20:16,814 --> 00:20:18,477 I'm an assistant to you assholes. 390 00:20:18,477 --> 00:20:20,130 [chuckling] 391 00:20:20,130 --> 00:20:22,481 Uh, uh, ma'am, uh, where's your swimsuit? 392 00:20:22,481 --> 00:20:23,612 Go fuck yourselves, okay? 393 00:20:23,612 --> 00:20:24,990 You're hired! 394 00:20:28,748 --> 00:20:30,576 Ahh... 395 00:20:30,576 --> 00:20:33,143 - Carol. - No. 396 00:20:33,143 --> 00:20:35,524 No, not Carol. Carol's in my top five. 397 00:20:36,234 --> 00:20:39,715 [Hefner] We spent hours deliberating over the candidates. 398 00:20:39,715 --> 00:20:42,135 Of course, the Bunnies had to be skilled waitresses, 399 00:20:42,555 --> 00:20:44,564 but they also had to be much more. 400 00:20:46,766 --> 00:20:48,985 They were performers, bringing to life 401 00:20:48,985 --> 00:20:50,378 the pages of the magazine. 402 00:20:54,817 --> 00:20:56,254 [Bobbie] How's it going? 403 00:20:56,254 --> 00:20:57,907 - Hm... - Not well. 404 00:20:57,907 --> 00:20:59,518 We only have 17. 405 00:20:59,518 --> 00:21:01,215 How about using some Playmates? 406 00:21:01,215 --> 00:21:04,000 [chuckling] No. 407 00:21:04,000 --> 00:21:05,299 Why not? 408 00:21:06,089 --> 00:21:08,527 They're not gonna wanna serve drinks for eight hours. 409 00:21:08,527 --> 00:21:10,050 I was just talking to Joyce, 410 00:21:10,050 --> 00:21:11,660 and she said she thought about auditioning 411 00:21:11,660 --> 00:21:13,662 - but she was sick. - Joyce Nizzari? 412 00:21:13,662 --> 00:21:15,136 Joyce would look amazing in one of those outfits. 413 00:21:15,146 --> 00:21:16,240 Uh-huh. 414 00:21:16,750 --> 00:21:18,528 Do you think any of the other girls might consider it? 415 00:21:19,718 --> 00:21:21,078 I'll make some calls. 416 00:21:21,888 --> 00:21:23,324 Okay. 417 00:21:23,324 --> 00:21:24,412 [Victor] Thanks, Bobbie. 418 00:21:24,412 --> 00:21:25,632 Anytime! 419 00:21:26,062 --> 00:21:29,765 ♪♪ 420 00:21:29,765 --> 00:21:33,320 Bobbie was able to get five of our Playmates to sign on, 421 00:21:34,030 --> 00:21:36,032 including Joyce Nizzari, 422 00:21:36,032 --> 00:21:38,559 December 1958's Playmate of the Month. 423 00:21:39,209 --> 00:21:40,564 To our loyal readers, 424 00:21:40,704 --> 00:21:43,772 our Playmates were as famous as any celebrity. 425 00:21:43,922 --> 00:21:47,087 And the chance to meet them would be a dream come true. 426 00:21:49,089 --> 00:21:51,178 When the club opened in Chicago, it was a knockout. 427 00:21:51,178 --> 00:21:53,049 We opened the door, and the door Bunny 428 00:21:53,049 --> 00:21:54,575 was one of the original Playmates. 429 00:21:55,095 --> 00:21:57,402 That's the stuff of a fantasy land. 430 00:21:59,491 --> 00:22:01,275 [Hefner] Finally, we had our Bunnies. 431 00:22:02,498 --> 00:22:04,554 Let's give it a try, go along this way, okay? 432 00:22:04,614 --> 00:22:06,889 Way we go, low, carry at the moment, low carry. 433 00:22:06,889 --> 00:22:09,292 But if these Bunnies were going to represent our clubs, 434 00:22:09,762 --> 00:22:12,646 we needed to make sure nothing was left to chance. 435 00:22:13,026 --> 00:22:15,723 So I asked my brother Keith to join the team. 436 00:22:16,203 --> 00:22:18,031 Faster, faster, faster, high carry. 437 00:22:18,031 --> 00:22:21,208 [scatting] Reverse! 438 00:22:22,863 --> 00:22:25,558 Keith had studied at the Lee Strasberg studio, 439 00:22:25,908 --> 00:22:27,445 trying to make it as an actor. 440 00:22:28,215 --> 00:22:30,560 But when his career failed to take off, 441 00:22:30,740 --> 00:22:32,959 he jumped at the opportunity to help. 442 00:22:34,691 --> 00:22:36,168 [Keith Hefner] I'd had a background in teaching. 443 00:22:36,198 --> 00:22:37,621 I had a background in show business, 444 00:22:37,641 --> 00:22:39,226 and I tried to bring both of those things 445 00:22:39,226 --> 00:22:40,828 to bear in the clubs. 446 00:22:40,988 --> 00:22:44,274 So the first people that I trained were the Bunnies. 447 00:22:44,274 --> 00:22:46,276 Good evening, I'm your Bunny, Izzy. 448 00:22:46,276 --> 00:22:47,713 You notice that she smiles, 449 00:22:47,713 --> 00:22:49,584 gives eye contact with all four of us. 450 00:22:49,584 --> 00:22:51,485 We imagine that there's another gentleman sitting there. 451 00:22:52,065 --> 00:22:53,501 ♪♪ 452 00:22:55,590 --> 00:22:58,506 [woman vocalizing] 453 00:22:58,506 --> 00:23:00,109 [Hefner] Along with Victor Lownes, 454 00:23:00,639 --> 00:23:02,597 Keith created what would come to be known 455 00:23:02,597 --> 00:23:04,312 as the Bunny Manual. 456 00:23:06,122 --> 00:23:07,768 This is a Bunny Manual 457 00:23:08,168 --> 00:23:10,736 that we give to all the girls when they start working. 458 00:23:11,286 --> 00:23:13,521 That gives you all the rules and regulations 459 00:23:13,521 --> 00:23:16,362 that pertain to being a Bunny in the Playboy Club. 460 00:23:17,612 --> 00:23:19,980 You will find that we are very, very strict. 461 00:23:21,440 --> 00:23:24,184 [Hefner] In order to maintain the right image for the club, 462 00:23:24,184 --> 00:23:27,204 we needed our Bunnies to follow very specific rules. 463 00:23:28,014 --> 00:23:32,714 We wanted them to be glamorous, but also highly professional. 464 00:23:32,714 --> 00:23:35,848 Bunnies were only allowed to use their first names. 465 00:23:36,258 --> 00:23:38,416 They could not be seen drinking any beverage 466 00:23:38,416 --> 00:23:40,822 or wearing any jewelry during their shift. 467 00:23:41,462 --> 00:23:45,143 And each Bunny had to make sure her grooming was impeccable. 468 00:23:46,293 --> 00:23:49,644 They knew the ingredients of 125 different drinks 469 00:23:49,644 --> 00:23:51,777 and always had their service trays 470 00:23:51,777 --> 00:23:53,473 arranged in a precise order. 471 00:23:54,693 --> 00:23:57,320 Our Bunnies went through rigorous training, 472 00:23:57,560 --> 00:23:59,315 led by the Bunny Mothers 473 00:23:59,685 --> 00:24:02,663 who made sure each Bunny met the manual's requirements. 474 00:24:02,713 --> 00:24:05,692 ♪♪ 475 00:24:05,802 --> 00:24:07,952 Honey, why do you have this costume on today, dear? 476 00:24:08,092 --> 00:24:09,790 My other costume's in the cleaners. 477 00:24:09,970 --> 00:24:12,275 Mm-hmm, you'll have to go downstairs 478 00:24:12,275 --> 00:24:13,538 and find something else. 479 00:24:13,538 --> 00:24:14,594 Your shoes are soiled, too. 480 00:24:14,624 --> 00:24:16,015 I'd like to have you change clothes. 481 00:24:16,385 --> 00:24:19,415 Your ears are always bent a little too much, Terri, why? 482 00:24:19,935 --> 00:24:22,764 I didn't know any particular way to fix them. 483 00:24:22,764 --> 00:24:26,333 [Pat Lacey] We had training about four hours a day 484 00:24:26,333 --> 00:24:27,769 for six weeks. 485 00:24:27,769 --> 00:24:30,416 You started off with the tray. 486 00:24:30,816 --> 00:24:34,559 You spread your fingertips and therefore you have full balance. 487 00:24:34,559 --> 00:24:37,649 Okay, now who's gonna try a real high carry, okay? 488 00:24:37,649 --> 00:24:39,433 Whoop, there we go, no! 489 00:24:39,433 --> 00:24:40,782 [Bunny shrieks] 490 00:24:40,782 --> 00:24:42,305 It was intense. 491 00:24:42,305 --> 00:24:44,177 Do you notice that she is doing 492 00:24:44,177 --> 00:24:45,458 what we call a Bunny dip? 493 00:24:46,813 --> 00:24:49,487 [Hefner] To enforce the polished image of our Bunnies, 494 00:24:49,487 --> 00:24:52,338 there were specific movements each girl had to execute 495 00:24:52,738 --> 00:24:55,848 with the utmost precision while serving our patrons. 496 00:24:56,668 --> 00:24:59,975 There was the Bunny stance, how a Bunny should stand. 497 00:24:59,975 --> 00:25:04,197 Look, leg should be against that table. 498 00:25:04,197 --> 00:25:05,894 Straight, all right? 499 00:25:06,324 --> 00:25:09,450 The Bunny perch, how a Bunny should sit. 500 00:25:10,290 --> 00:25:11,845 Now dip. 501 00:25:12,205 --> 00:25:15,424 And most famously, the Bunny dip. 502 00:25:16,514 --> 00:25:18,733 There you notice that she's bending at the waist. 503 00:25:19,023 --> 00:25:20,396 That's incorrect. 504 00:25:20,656 --> 00:25:22,302 Another way that it could be incorrect 505 00:25:22,302 --> 00:25:24,957 is if she were to go down in a sitting position. 506 00:25:25,397 --> 00:25:28,003 Look, when you're doing your dip, bend. 507 00:25:28,003 --> 00:25:29,918 This side should never be broken. 508 00:25:29,918 --> 00:25:32,051 Let's see the Bunny dip done just so. 509 00:25:33,966 --> 00:25:35,141 That's absolutely correct. 510 00:25:40,494 --> 00:25:41,922 [Hefner] With the Bunnies in training, 511 00:25:42,072 --> 00:25:44,237 the rest of the staff was working overtime 512 00:25:44,237 --> 00:25:46,151 to get the club open by the end of February. 513 00:25:50,957 --> 00:25:53,208 While Arnie was supervising renovations... 514 00:25:56,468 --> 00:25:58,817 Victor was working hard to sell memberships 515 00:25:58,817 --> 00:26:00,427 to the most affluent 516 00:26:00,427 --> 00:26:02,499 and most important men around the country. 517 00:26:03,009 --> 00:26:05,927 The buzz around the club had been building for months, 518 00:26:06,607 --> 00:26:09,610 but for all the people excited about our opening 519 00:26:09,610 --> 00:26:12,570 there were just as many who hoped we would fail. 520 00:26:15,051 --> 00:26:18,576 Everything about the extravagant Playboy empire accents youth, 521 00:26:18,576 --> 00:26:21,184 glamour, money, and pleasure. 522 00:26:21,874 --> 00:26:25,669 Is Hugh Hefner's empire a 20th-century Garden of Eden, 523 00:26:26,019 --> 00:26:28,934 or it is a modern-day Sodom and Gomorrah? 524 00:26:28,934 --> 00:26:32,807 ♪♪ 525 00:26:32,807 --> 00:26:36,246 [Hefner] Many still saw Playboy as just another smutty magazine, 526 00:26:38,606 --> 00:26:41,468 and our famous parties as just another example 527 00:26:41,468 --> 00:26:42,991 of the kind of debauchery 528 00:26:42,991 --> 00:26:44,446 people could expect at our clubs. 529 00:26:48,214 --> 00:26:51,434 [Patty Farmer] Hef always had the eyes of the Catholic Church 530 00:26:51,434 --> 00:26:53,480 and the city government 531 00:26:53,480 --> 00:26:56,439 looking for any excuse to close them down. 532 00:26:56,439 --> 00:26:59,878 Because every city thought it would destroy the neighborhood. 533 00:27:01,894 --> 00:27:04,622 [Hefner] But I was determined to prove them wrong. 534 00:27:09,322 --> 00:27:12,368 ♪♪ 535 00:27:16,111 --> 00:27:17,984 When opening night finally arrived, 536 00:27:18,374 --> 00:27:20,629 all of our hard work was put to the test. 537 00:27:24,424 --> 00:27:25,851 The club looked great. 538 00:27:27,211 --> 00:27:28,833 The Bunnies looked even better. 539 00:27:30,343 --> 00:27:33,185 And we were ready to share our vision with the world. 540 00:27:34,305 --> 00:27:37,120 All right, ladies, let's hit the floor. 541 00:27:38,090 --> 00:27:39,439 Open the doors. 542 00:27:39,439 --> 00:27:41,267 ♪♪ 543 00:27:46,141 --> 00:27:48,143 [piano music playing] 544 00:27:53,540 --> 00:27:55,178 [Richard Rosenzweig] The opening of the Chicago club 545 00:27:55,188 --> 00:27:58,676 was something truly exceptional. 546 00:28:01,117 --> 00:28:03,289 There was a line around the block. 547 00:28:06,161 --> 00:28:09,512 You had to be a key holder in order to get into the club. 548 00:28:12,456 --> 00:28:16,868 As you entered the club, there was a board 549 00:28:16,868 --> 00:28:19,653 with the name plates of all the club members 550 00:28:21,263 --> 00:28:25,398 so that when they checked in, their name went up. 551 00:28:25,398 --> 00:28:27,661 And you could see who was in the club that night. 552 00:28:30,106 --> 00:28:33,275 [Hefner] Every detail of the club had been carefully thought out 553 00:28:33,275 --> 00:28:35,808 with something exciting and new in every room. 554 00:28:36,888 --> 00:28:38,541 Across from the lobby 555 00:28:38,541 --> 00:28:41,108 was our full-service bar and pool room 556 00:28:41,588 --> 00:28:44,848 where you could go one-on-one with our Bumper Pool Bunny. 557 00:28:46,288 --> 00:28:48,813 The bar was called the Playmate Bar. 558 00:28:48,813 --> 00:28:53,731 And we had transparencies of all the Playmates on display. 559 00:28:57,604 --> 00:29:00,080 [Hefner] Upstairs in the "living room" was the piano bar 560 00:29:00,650 --> 00:29:02,752 where we served up our world-class buffet, 561 00:29:03,262 --> 00:29:04,768 all set to live music. 562 00:29:05,438 --> 00:29:09,007 And on the top floor, we called that "the library," 563 00:29:09,387 --> 00:29:11,539 our marquee performance venue. 564 00:29:14,447 --> 00:29:18,494 Now you can walk into this experience. 565 00:29:18,494 --> 00:29:22,934 And for most people, it was a fantasy. 566 00:29:22,934 --> 00:29:27,460 You know, you weren't gonna get this at your neighborhood diner. 567 00:29:27,460 --> 00:29:29,897 You weren't gonna get that anyplace 568 00:29:29,897 --> 00:29:32,073 but at the Playboy Club. 569 00:29:32,073 --> 00:29:34,380 ♪♪ 570 00:29:37,165 --> 00:29:39,733 [Hefner] But the stars of the evening were the Bunnies. 571 00:29:49,264 --> 00:29:52,457 We had desk Bunnies to greet guests at the door 572 00:29:53,747 --> 00:29:55,753 as well as coat check Bunnies... 573 00:29:57,403 --> 00:29:58,925 cigarette Bunnies... 574 00:30:00,275 --> 00:30:01,799 roaming camera Bunnies 575 00:30:01,799 --> 00:30:03,595 to capture every special evening... 576 00:30:05,185 --> 00:30:08,134 gift shop Bunnies selling Playboy merchandise... 577 00:30:09,544 --> 00:30:11,896 and our floor Bunnies serving up drinks 578 00:30:11,896 --> 00:30:13,114 from the Playmate Bar. 579 00:30:17,815 --> 00:30:20,121 [music and applause] 580 00:30:39,619 --> 00:30:42,361 [Lou Rawls] ♪ I was born ♪ 581 00:30:42,361 --> 00:30:44,125 ♪ In a dump ♪ 582 00:30:44,885 --> 00:30:49,472 ♪ My mama died and my daddy got drunk ♪ 583 00:30:50,282 --> 00:30:52,230 ♪ He left me here ♪ 584 00:30:52,980 --> 00:30:54,899 ♪ To die or grow ♪ 585 00:30:55,809 --> 00:31:02,783 ♪ In the middle of Tobacco Road ♪ 586 00:31:02,903 --> 00:31:06,646 ♪ 'Cause it's my home yeah ♪ 587 00:31:06,646 --> 00:31:09,602 ♪ Yes it is it's the only life ♪ 588 00:31:10,432 --> 00:31:11,607 ♪ That I have ever known... ♪ 589 00:31:11,607 --> 00:31:12,992 - Victor. - Hef. 590 00:31:13,562 --> 00:31:14,697 Good to see you. 591 00:31:14,697 --> 00:31:16,742 Welcome to the Playboy Club. Look around. 592 00:31:17,962 --> 00:31:21,182 ♪ Lord have mercy but I love you ♪ 593 00:31:21,182 --> 00:31:23,619 ♪ I love you because you're my home ♪ 594 00:31:23,619 --> 00:31:26,927 ♪ I'm talking about Tobacco Road ♪ 595 00:31:26,927 --> 00:31:28,059 Hello, gentlemen. 596 00:31:28,059 --> 00:31:29,198 ♪ Tobacco Road... ♪ 597 00:31:29,208 --> 00:31:30,799 [Hefner] When Cynthia and I showed up, 598 00:31:30,839 --> 00:31:32,915 the party was in full swing. 599 00:31:33,125 --> 00:31:34,500 ♪ Tobacco Road ♪ 600 00:31:35,787 --> 00:31:37,764 ♪ I'll get some dynamite... ♪ 601 00:31:37,764 --> 00:31:39,897 [Hefner] With every detail in place 602 00:31:39,897 --> 00:31:41,789 and the Bunnies looking fantastic... 603 00:31:41,829 --> 00:31:44,042 ♪ I'll blow it up tear it down... ♪ 604 00:31:44,072 --> 00:31:46,860 ...all that was left to do was enjoy the show. 605 00:31:46,860 --> 00:31:48,423 ♪ On that road... ♪ 606 00:31:49,863 --> 00:31:53,171 Just seven years after launching Playboy 607 00:31:53,171 --> 00:31:54,607 from my kitchen table, 608 00:31:54,607 --> 00:31:56,826 there I was, hosting what felt like 609 00:31:56,826 --> 00:31:59,003 the biggest party on the planet. 610 00:31:59,003 --> 00:32:03,224 ♪ I said I love you because you are my home ♪ 611 00:32:03,224 --> 00:32:05,557 ♪ But you're dirty and filthy ♪ 612 00:32:06,227 --> 00:32:08,535 ♪ Tobacco Road ♪ 613 00:32:09,665 --> 00:32:11,548 ♪ On Tobacco Road ♪ 614 00:32:12,538 --> 00:32:16,339 ♪ I said I love you because you are my home ♪ 615 00:32:17,369 --> 00:32:19,830 ♪ But you're dirty and filthy ♪ 616 00:32:20,720 --> 00:32:22,572 ♪ Tobacco Road ♪ 617 00:32:23,462 --> 00:32:30,345 ♪ Tobacco Road Road Road... ♪ 618 00:32:31,165 --> 00:32:32,514 ♪ Hey! ♪♪ 619 00:32:32,514 --> 00:32:34,777 ♪♪ 620 00:32:34,777 --> 00:32:39,043 [Hefner] The opening in Chicago was one of the best moments of my life. 621 00:32:39,043 --> 00:32:40,870 [music ends] 622 00:32:40,870 --> 00:32:44,026 [Lou Rawls] Thank you, thank you, thank you much. 623 00:32:44,396 --> 00:32:47,819 [Jackie Gleason] The American male has found a new place of relaxation. 624 00:32:48,139 --> 00:32:49,690 It's the Key Club. 625 00:32:50,010 --> 00:32:53,621 The most famous example of such a type club is The Playboy. 626 00:32:54,101 --> 00:32:56,843 ♪♪ 627 00:33:00,785 --> 00:33:02,157 [Hefner] Over the next few weeks, 628 00:33:02,207 --> 00:33:03,328 the crowds only grew. 629 00:33:07,941 --> 00:33:10,074 And the Bunnies weren't the only attraction. 630 00:33:11,989 --> 00:33:13,816 [music ends] 631 00:33:17,907 --> 00:33:19,157 Uh, ladies and gentlemen, 632 00:33:19,667 --> 00:33:22,399 I'm really pleased to introduce our next act. 633 00:33:23,739 --> 00:33:25,915 So, please give a warm Playboy Club welcome 634 00:33:25,915 --> 00:33:28,570 to an incredible talent from just up the road 635 00:33:28,570 --> 00:33:31,113 in Detroit, Michigan, Miss Aretha Franklin. 636 00:33:31,573 --> 00:33:33,358 [scattered applause] 637 00:33:36,592 --> 00:33:37,944 You'll do great. 638 00:33:38,754 --> 00:33:41,540 ♪♪ 639 00:33:41,540 --> 00:33:42,802 [Hefner] With our TV show, 640 00:33:42,802 --> 00:33:45,022 we'd fought against segregation 641 00:33:45,022 --> 00:33:47,415 inviting the best American entertainers 642 00:33:47,415 --> 00:33:48,600 regardless of race. 643 00:33:48,700 --> 00:33:52,507 ♪ When the weatherman brings the rain... ♪ 644 00:33:53,207 --> 00:33:56,273 It was a formula I wanted to replicate in our clubs. 645 00:33:58,223 --> 00:34:01,951 [Jason Buhrmester] Hef decides Aretha Franklin is talented 646 00:34:01,951 --> 00:34:03,997 when no one knew who Aretha Franklin was. 647 00:34:03,997 --> 00:34:07,174 Today, she'll say that the first time she performed 648 00:34:07,174 --> 00:34:08,915 for a white audience and didn't have to enter 649 00:34:08,915 --> 00:34:10,726 through the kitchen was a Playboy Club. 650 00:34:11,657 --> 00:34:13,702 And that was just how Hef thought. 651 00:34:13,702 --> 00:34:16,204 I don't care what the rest of the world thinks. 652 00:34:16,274 --> 00:34:18,577 I think this is good and therefore it's worthy 653 00:34:18,577 --> 00:34:21,884 of exploring and exposing our audience to, that was it. 654 00:34:21,884 --> 00:34:23,451 ♪♪ 655 00:34:26,672 --> 00:34:28,235 ♪♪ 656 00:34:28,246 --> 00:34:29,918 [Hefner] Along with Aretha Franklin, 657 00:34:30,328 --> 00:34:32,790 our club featured many musicians on the rise, 658 00:34:33,200 --> 00:34:35,333 like Ray Charles... 659 00:34:35,333 --> 00:34:37,074 Sam Cooke... 660 00:34:37,583 --> 00:34:38,621 and Bette Midler. 661 00:34:39,841 --> 00:34:41,426 [Jesse Jackson] The best of entertainment, 662 00:34:41,426 --> 00:34:43,409 black and white, went to the Playboy Club. 663 00:34:44,429 --> 00:34:46,991 And it really became a social landmark. 664 00:34:47,301 --> 00:34:49,074 It was a place to be seen. 665 00:34:50,174 --> 00:34:52,437 [Hefner] Our Penthouse stage featured top comedians 666 00:34:52,437 --> 00:34:54,221 like Milton Berle, 667 00:34:54,221 --> 00:34:56,832 edgy up-and-comers like Steve Martin, 668 00:34:56,832 --> 00:34:58,338 George Carlin, 669 00:34:58,878 --> 00:35:01,620 and an unknown young comedian named Dick Gregory, 670 00:35:01,620 --> 00:35:04,884 who we discovered at one of the city's black nightclubs. 671 00:35:04,884 --> 00:35:06,265 'Cause everybody I meet in the nightclub 672 00:35:06,295 --> 00:35:08,322 after they get drunk, they all tell me the same thing. 673 00:35:08,322 --> 00:35:10,242 Greg, some of my best friends are colored. 674 00:35:10,672 --> 00:35:11,978 [laughter] 675 00:35:11,978 --> 00:35:13,458 And Mike, you know and I know 676 00:35:13,458 --> 00:35:15,090 there's not that many of us to go around. 677 00:35:15,220 --> 00:35:17,679 [laughter] 678 00:35:17,679 --> 00:35:20,726 At that time, black comics had not been permitted 679 00:35:20,726 --> 00:35:23,555 to stand flat-footed in a white nightclub and talk. 680 00:35:24,945 --> 00:35:27,776 Hefner brought me in from there 681 00:35:27,776 --> 00:35:31,171 to Time magazine, to the Jack Paar Show. 682 00:35:33,913 --> 00:35:37,395 When you look and see the role that black comics played 683 00:35:37,395 --> 00:35:40,572 and the influence that the Richard Pryors have had 684 00:35:40,572 --> 00:35:44,619 on white comics, all that started because of Hefner. 685 00:35:44,969 --> 00:35:47,592 Thirty years from this year, a Negro can become president. 686 00:35:48,432 --> 00:35:50,799 So treat me right, I'll get in there and raise taxes on you. 687 00:35:50,799 --> 00:35:52,801 [laughter] 688 00:35:52,801 --> 00:35:55,239 ♪♪ 689 00:35:55,239 --> 00:35:56,805 [Hefner] With the entertainment, 690 00:35:56,805 --> 00:35:59,212 Bunnies and ambiance, 691 00:35:59,852 --> 00:36:02,071 we were finally giving our readers 692 00:36:02,071 --> 00:36:04,422 the full Playboy experience. 693 00:36:07,207 --> 00:36:11,733 The food was good and the drink was stiff. 694 00:36:11,733 --> 00:36:13,605 And the entertainment was nice. 695 00:36:13,605 --> 00:36:15,503 That's what made people keep coming back. 696 00:36:16,303 --> 00:36:18,189 And the Bunnies were part of the show. 697 00:36:18,479 --> 00:36:20,264 ♪♪ 698 00:36:23,555 --> 00:36:25,086 [woman] ♪ He's mine ♪ 699 00:36:25,126 --> 00:36:28,097 [chorus] ♪ Yes she's really mine ♪ 700 00:36:28,097 --> 00:36:30,274 [Hefner] The Bunnies were an undeniable hit. 701 00:36:30,274 --> 00:36:33,320 And though we knew they would earn big money in tips, 702 00:36:33,820 --> 00:36:35,801 our customers' generosity 703 00:36:35,801 --> 00:36:38,238 exceeded our wildest expectations. 704 00:36:38,238 --> 00:36:40,458 Many of the customers are aware that the girls 705 00:36:40,458 --> 00:36:43,287 are oft times making more money than they are. 706 00:36:43,287 --> 00:36:45,550 That's interesting, more money than the fellas 707 00:36:45,550 --> 00:36:47,204 who can afford the $50 for the key? 708 00:36:47,204 --> 00:36:48,220 Oh, yes. 709 00:36:48,230 --> 00:36:49,814 [Hefner] Even Mike Wallace had to admit 710 00:36:50,184 --> 00:36:52,485 that the opportunity we were giving our Bunnies 711 00:36:53,035 --> 00:36:54,379 was something special. 712 00:36:54,689 --> 00:36:58,084 [woman] ♪ Let me know he's my baby ♪ 713 00:36:58,084 --> 00:37:00,086 ♪ He loves me so... ♪ 714 00:37:00,086 --> 00:37:02,461 [Pat Lacey] What we did was we stuffed our costumes, 715 00:37:02,511 --> 00:37:04,612 and at the end of the night when you unzipped it 716 00:37:04,612 --> 00:37:06,571 and you dropped it to the floor, all the money was there 717 00:37:06,571 --> 00:37:09,008 so you wouldn't lose it or forget it. 718 00:37:09,008 --> 00:37:10,488 ♪♪ 719 00:37:10,488 --> 00:37:12,949 [woman] ♪ When he pets me ♪ 720 00:37:13,969 --> 00:37:16,858 ♪ He's sweet and gentle ♪♪ 721 00:37:17,538 --> 00:37:20,324 ♪♪ 722 00:37:20,324 --> 00:37:22,543 Do, uh, the girls date club members? 723 00:37:22,543 --> 00:37:25,525 Definitely not, you cannot date members of the club. 724 00:37:26,895 --> 00:37:29,775 [Hefner] Our Bunnies were our most valued employees, 725 00:37:30,595 --> 00:37:32,945 and we made protecting them a top priority. 726 00:37:35,077 --> 00:37:38,516 From the beginning, the personnel head 727 00:37:38,516 --> 00:37:40,474 of every Playboy Club was a woman. 728 00:37:40,474 --> 00:37:42,026 That was the Bunny Mother. 729 00:37:42,086 --> 00:37:45,958 And there was a very, very strong and strict culture 730 00:37:45,958 --> 00:37:48,584 around protecting and respecting the women. 731 00:37:49,004 --> 00:37:52,312 So, at a time in which it was very common for women 732 00:37:52,312 --> 00:37:56,708 to get hit on because they were waitresses or working in a bar 733 00:37:56,708 --> 00:37:58,449 or for that matter working in an office, 734 00:37:58,449 --> 00:37:59,850 let's think of Mad Men, 735 00:38:00,170 --> 00:38:02,888 this was an environment in which women felt safe. 736 00:38:04,905 --> 00:38:07,806 [Hefner] Any hint of impropriety between members and Bunnies 737 00:38:07,806 --> 00:38:10,020 would give ammunition to our critics. 738 00:38:11,800 --> 00:38:14,116 So I made sure that the no-dating rule 739 00:38:14,116 --> 00:38:15,640 was strictly enforced. 740 00:38:21,994 --> 00:38:24,062 At least, for most of my guests. 741 00:38:26,020 --> 00:38:28,392 We did make exceptions for a select group, 742 00:38:28,392 --> 00:38:30,785 a few friends and trusted VIPs. 743 00:38:36,225 --> 00:38:38,053 [chatter and laughter] 744 00:38:59,510 --> 00:39:01,012 [Hefner] Well, what can I say? 745 00:39:01,922 --> 00:39:04,732 Sometimes being the owner has its perks. 746 00:39:04,732 --> 00:39:05,907 Can you shut the door, Vic? 747 00:39:09,389 --> 00:39:13,045 ♪♪ 748 00:39:13,045 --> 00:39:15,177 By the end of the club's first year, 749 00:39:15,177 --> 00:39:17,832 we had over 100,000 key holders. 750 00:39:20,052 --> 00:39:22,620 [woman] ♪ Back in the days when we were young... ♪ 751 00:39:22,620 --> 00:39:24,273 [Hefner] And we were pulling in 752 00:39:24,273 --> 00:39:27,443 the modern equivalent of $33 million, 753 00:39:28,713 --> 00:39:31,106 doing higher volume in food and drink 754 00:39:31,106 --> 00:39:33,530 than any other night spot in the city. 755 00:39:34,240 --> 00:39:37,896 ♪ But I have wanted to walk away ♪ 756 00:39:37,896 --> 00:39:40,551 ♪ I just can't do it even though I've tried ♪ 757 00:39:40,551 --> 00:39:42,466 ♪ Won't you come back to me... ♪ 758 00:39:42,466 --> 00:39:44,547 [Richard Rosenzweig] And there was something about a Playboy Club 759 00:39:44,817 --> 00:39:47,405 that put it in a class by itself. 760 00:39:48,515 --> 00:39:51,379 The Bunnies were the stars of the club. 761 00:39:52,519 --> 00:39:54,340 And we treated them that way. 762 00:39:54,820 --> 00:39:56,081 And they loved it. 763 00:39:56,451 --> 00:39:59,047 And many of them were Bunnies for many, many years. 764 00:39:59,427 --> 00:40:01,146 It was just a special place. 765 00:40:01,876 --> 00:40:05,726 [Hefner] The instant success of our club made our next move obvious. 766 00:40:06,806 --> 00:40:08,943 We needed to go national. 767 00:40:09,773 --> 00:40:12,365 And there was no better place to start... 768 00:40:12,365 --> 00:40:14,498 ♪ Set me free ♪♪ 769 00:40:14,498 --> 00:40:15,826 [Hefner] ...than New York. 770 00:40:19,024 --> 00:40:23,028 [woman] ♪ Every little movement ♪ 771 00:40:23,028 --> 00:40:26,022 ♪ Every motion of your hips ♪ 772 00:40:27,162 --> 00:40:30,339 ♪ I feel the compulsion ♪ 773 00:40:30,339 --> 00:40:34,696 ♪ To pull you to my sweet lips ♪ 774 00:40:35,736 --> 00:40:39,566 ♪ Is it a black magic spell ♪ 775 00:40:39,566 --> 00:40:41,394 ♪ You put me under? ♪ 776 00:40:43,265 --> 00:40:45,908 ♪ This miracle moment ♪ 777 00:40:46,668 --> 00:40:50,882 ♪ Never let it end ♪ 778 00:40:50,882 --> 00:40:54,929 ♪ Every little movement ♪ 779 00:40:54,929 --> 00:40:59,020 ♪ Is beyond improvement ♪ 780 00:40:59,020 --> 00:41:01,849 ♪ You are the magician ♪ 781 00:41:01,849 --> 00:41:06,779 ♪ I've been wishing for forever ♪ 782 00:41:06,959 --> 00:41:10,902 ♪ Every little movement ♪ 783 00:41:10,902 --> 00:41:14,484 ♪ Every little movement ♪♪ 59884

Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.