All language subtitles for American.Playboy.S01E02.Birth.of.the.Centerfold.The.Girl.Next.Door.1080p.WEB-DL.AMZN.DDP.5.1.H.264

[Hugh Hefner]
1953 was a year
of all-American values.

♪♪

"I Love Lucy" was
the number one show

on television.

Dwight Eisenhower
was sworn in

as the country's
34th President.

♪♪

And suburban culture
was a way of life.

♪♪

But under the surface,

society was
as repressed as ever.

It was a very culturally
and sexually conservative time.

♪♪

Men and women were
expected to go to college,

get a job, get married,
settle down, and raise a family.

It was the new American dream,

the white picket fence
out in the suburbs.

And that's exactly the life
that Hefner was living,

but he found it deeply
unsatisfying and boring.

[Hefner]
It was clear to me
that America needed a change,

so I decided I was going
to create a magazine

that would challenge
conformity.

♪♪

A modern men's magazine
about lifestyle,

art, culture, and sex,

and I'd call itStag Party.

But I knew the first issue
needed the perfect cover girl,

and after months of searching,
I had finally found her.

[door opening]

[door closing]

Hey, Hef, I got some more
girls here for you.

- What do you think about that?
- Good.

I have an option myself.
What do you think of
this?

Um... that's Marilyn Monroe.

That's her.
She's our pin-up girl.

[laughing]

[Hefner]
In the spring of 1953,

I bought the rights
to nude photos

of one of the most famous
women in the world,

Marilyn Monroe.

♪♪

Now that we had our model,
I worked around the clock,

creating every single aspect
of the magazine...

♪♪

...what would be in it,
how it would look.

He put the first issue out
singlehandedly.

He went over
all the material,

he did some of
the drawings himself.

[Hefner]
I was determined to create
the perfect first issue.

There was a section
with party jokes,

another on designs
for the modern office.

We would even publish
classic literature

from some of the most
well known authors

in the world.

[Jason Buhrmester]
The boldest thing Hef
did with the magazine

is that he really
dismantled the idea

of the 1950s masculinity.

In the first issue,
in the editor's letter,

Hef very plainly says,
other men's magazines

focus on hunting
and fishing and sports.

We're not doing any of that.

We're gonna talk about jazz
and cocktails and Picasso.

[Hefner]
We'd talk about culture,
but we'd also focus on sex.

♪♪

[Hefner]
When people raised questions

about why we included sex
in the magazine,

my response always was,
how could you put together

a men's magazine
and not include

the primary thing
that men are interested in?

The whole idea from the
beginning was to incorporate sex

as one, normal and logical and
healthy part of a total package

that appealed
to a male audience.

We featured articles on modern
dating and married life...

♪♪

and instructions
for how to play

a provocative new party game

called "Strip Quiz."

♪♪

I think that we have it very,
very engrained in our heads

to be very uncomfortable
with sex,

but that's the reason
I'm here.

That's the reason
why you're here.

That's the reason why
we're all here.

[Hefner]
My hope was that my magazine

would bring sex
to the mainstream.

♪♪

[Hefner]
But just as we were putting the
final touches on the magazine,

everything came
to a standstill.

It turns out,
there was a hunting magazine

already on the market
calledStag,

and as soon asStag
got wind ofStag Party,

they threatened to sue us
for copyright infringement.

Now, with only a week
before our deadline,

we had to completely
re-edit the magazine

and come up
with a brand new title.

♪Every little movement ♪

♪ Every little thing
you do ♪

♪ Is it sleight of hand ♪

♪ That commands my heart
to love you? ♪

♪Every little movement ♪

♪Every
little movement ♪♪

[Hefner]
Facing a potential lawsuit,
I gathered my staff

to try and come up with
a new name for the magazine.

Bachelor.

[Art Paul]
Ah, it makes it sound

like we're not
for married men.

We'd be cutting out
a whole reader base.

What about something
like Siror Gentlemen?

[Hefner]
No, no, it's too literal.

It has to be fun.
What does the nameJaguar

have to do
with a car company?

Nothing, but it
sounds cool, right?

Oh, oh! What was the name
of that car company

my mom used to work for?
Playboy.

Playboy.

♪♪

[Eldon Sellers]
We spent many, many hours
talking about names.

Finally, I remembered
that my mother

had worked for an
automobile company in Detroit

called Playboy Automobile,

and it was a very
sporty looking automobile,

a nice looking automobile,
and that's what made me

mention Playboy
as a possibility.

[David Eisenbach]
Playboy.Perfect.

It isn't aggressive.
It isn't hyper-masculine.

Yeah, okay, you're doing
nudie magazines,

but there's
a sophistication to it.

♪♪

[Hefner]
We had our new name.

Now we had to quickly
revise the cover

and remove all references
toStag Party

throughout the magazine.

Back then, when you're literally
pasting print onto a page,

somebody would have to take
a knife, a little X-Acto knife,

and cut out every Stag Party
on every page of the magazine

and replace it with Playboy.
Even today,

with desktop publishing
and all that kind of stuff,

that would be an
incredible amount of work.

♪♪

[Hefner]
Even our cartoon mascot
of a deer

would have to change
to something else,

and we chose a bunny.

♪♪

The rabbit captures
the sophistication,

the silliness of the brand.

There is the sort of sexual
connotation of a rabbit

that comes through.

[Hefner]
I had no idea at the time,
but that one little change

would come to define
the magazine for decades.

We had our mascot in place,

and with Marilyn on the cover,
we were ready to go.

♪♪

Soon, almost 70,000 copies
ofPlayboy

would be heading to major
cities across the country.

♪♪

The only question was,
would it sell?

♪♪

In December of 1953,
my magazine hit the newsstands.

[man]
Thank you.

[Sellers]
Hef got up and lurked
around newsstands in Chicago

and waited to see if anyone
would pick up the copy

and has talked about
how excited he was

the first time
he saw someone buy it.

And I imagine he was
elated to know

there were other people out
there who felt like he did,

because he was taking
this gamble.

[Hefner]
I was excited,
but I was also nervous,

so nervous I didn't put
my name or issue number

on our first publication.

♪♪

I felt at the time, even if
there was never going to be

another issue that
I'd had my chance, and indeed,

at that point, I was not sure
there would be a second issue.

That's why it
had no date on it.

Whether I succeeded or not,
I'd had the chance to try.

[Hefner]
And then, the numbers came in.

♪♪

In its first two weeks
on the newsstands,

nearly 80% of
the 70, 000 issues we printed

were sold across the country.

♪ Don't you know
you gotta be strong? ♪

♪ Leave all
the other guys alone ♪

[Richard Rosenzweig]
It was virtually sold out.

He edited this magazine for
himself, and he was betting

that other young men
were interested

in the same things he
was interested in,

and he won that bet.

♪ You're gonna be lonely ♪

♪ So let it shine ♪

[Hefner]
It was enough for me to
pay back everyone I owed,

get our furniture back,

and still have enough left over
to replace my 12-year-old Chevy

with a brand-new
Studebaker sports car.

♪♪

"May I congratulate you
on your initial issue

of Playboymagazine."

[Hefner]
And it wasn't long before
fan mail started pouring in.

♪ Don't you know
you gotta be strong? ♪

♪Leave all
the other guys alone ♪

[Hefner]
Readers in Oklahoma,
Colorado, and Illinois

were raving about Marilyn
and the magazine.

♪ Whoa ♪

[Hefner]
Even the press
gave us positive reviews.

The magazine started from
nothing and was a success

from its very first issue.

It was as if it was
a moment and an event

that was waiting to happen.

♪♪

- Just back to back.
- Good.

Yeah, with a little
explanation and, uh.

[Hefner]
We were so surprised
by the magazine's success

that we hadn't even thought
about a second issue,

and now we had only a week
to put one together.

To make our lives easier,
we stuck to what made

the magazine work
the first time,

adding more party jokes,
comics, and literature,

but this time, we were
missing one key component.

♪♪

No. There's nothing
good here.

Well, this is all
we have to choose from,

so one of them
has to be good enough.

I'm sorry, but none
of these girls are right.

None of these girls
are Marilyn, Hef.

They're just not.

But if you want to
print a second issue,

you need to pick
one of them.

[Hefner]
Putting Marilyn Monroe
on the cover

had drawn in readers
for the first issue,

but I knew I wasn't going
to find another Marilyn.

IfPlayboy was going to last
I had to find another hook,

and that's when it hit me.

♪ Let the sunshine in ♪

♪ Come on right away ♪

♪ Let the sunshine in,
brighten up my day ♪

[Hefner]
Remember back
in my college days

when I started a column
in the school magazine

called "Co-Ed of the Month"

that featured
female students?

I realizedPlayboy
could do the same thing,

only we'd call her
the Playmate of the Month.

[Hefner]
I had completely forgotten that
the cover of Shaft Magazine

and the feature inside it was
called the Co-Ed of the Month.

It was a revelation.

♪ And let the sunshine in,
come on right away ♪

[Hefner]
So, a calendar girl
named Margie Harrison

became Miss January.

♪ Send those clouds away,
let the sunshine in ♪

[Buhrmester]
Publishing photos
of naked women,

that was nothing new.

It was Hef's personalized
approach to that,

where they
were called Playmates.

This was someone,
your partner in crime.

This was someone
you did things with.

♪ Girl, you've done me wrong,
that's right ♪

[Hefner]
Was it our best issue? No.

♪ Yeah, but I really
need you right now ♪

[Hefner]
But I was confident
enough this time

to put my name
and issue number on it.

♪ Come back to me right now ♪

♪ And let the sunshine in ♪

[Hefner]
And believe it or not,
the second issue

outsold the first
by 2,000 copies.

♪ Brighten up my day ♪

♪ Send those clouds away ♪

♪ Let the sunshine in ♪

♪ Yeah ♪

[Hefner]
Now that our magazine
was a success,

I knew my staff of three
wasn't enough.

♪♪

[Hefner]
What do you think
of Playboy?

I think your fiction section
could use a little work.

Oh, really?

[Hefner]
When I met Ray Russell,

he was just an unpublished
science fiction writer,

but he'd submitted
a few pieces to the magazine

and I really liked his style.

♪♪

Although his only experience

was writing for
Walgreens circulars,

I made Ray
my associate editor.

My next focus
was the visuals.

♪♪

I had worked with a guy
named Vince Tajiri

during
my publishing house days,

whose talent I felt
was never fully recognized.

♪♪

These days, he was stuck

taking wedding photos
to pay the bills,

so he was more than happy
to accept the position

asPlayboy's photo editor.

♪♪

The little magazine
that I had started

with a couple of friends

was suddenly outgrowing
my kitchen table,

so in the spring of 1954,

with the money we had earned
from the first two issues,

Playboy moved
into its own offices.

- Good morning, Mr. Hefner.
- Good morning, Julie.

[Hefner]
With our new headquarters...

Eldon.

...my staff was
ready to get to work.

Can I talk to you in
my office? Five minutes?

[Cooper Hefner]
My dad's success very much
has to do with the fact

that he surrounded himself
with the right people,

and that comes down
to his gut.

His gut allowed him to
figure out who he could trust,

who he couldn't... also to
bring out the best in his team.

♪♪

[Hefner]
With our sales growing,

we needed someone to take care
of the subscription requests

that came pouring in.

Hello?
No, of course.

I can do that for you
right now if you like.

[Hefner]
So, I hired Charlaine Karalus,

a smart,
determined young woman

with meticulous attention
to detail.

Perfect.
That won't be a problem.

I can get a copy
over to him. Bye.

[Charlaine Karalus]
I had a friend that told me
about Playboywanting help,

so we decided we would
go for an interview.

Well, we stopped at a newsstand
and we bought the magazine.

She took it real quick
and hid it under her jacket

so no one would see it.

Turned out, my friend
backed out of the interview.

She chickened out
and I didn't.

I had hoped to get
on the ground floor

with this magazine
and grow with them.

♪♪

These various employees
that we're talking about,

one could say
that Hef lucked out

with these guys,
because one never really knows,

but Hefner's gut told him

these were the right people
for the right jobs.

Okay, great, so what's your
turnaround time on that?

[Hefner]
I'd assembled a team of
promising, if unproven, talent

but I knew
I needed someone on staff

who could lend a little
credibility to the magazine,

so I hired a guy who had been
an editor atThe New Yorker.

His name was
Auguste Comte Spectorsky,

or as we'd soon
call him, Spec.

Hiring Spectorsky

was a brilliant move
on Hefner's part.

Spectorsky gave
the magazine a maturity

it wasn't going to have,
and it's to Hefner's credit

that he understood the magazine
needed that maturity.

♪♪

♪ Well, rock-a-bye, baby ♪

[Hefner]
I finally had a team in place

and it was time to see
what we could accomplish.

♪ Rock-a-bye, baby ♪

♪ Mama's gonna rock you
by and by ♪

[Hefner]
The staff worked like crazy

to get the magazine
together every month.

♪ To this little lullaby ♪

♪ You don't need
any whiskey ♪

[Hefner]
Day in, day out,

we clocked long hours
and worked weekends.

[Richard Rosenzweig]
Playboywas one of
the most exciting places

one could work.

Very different from most
of the other companies

that were around in Chicago
or New York or Los Angeles.

[Hefner]
I even bought
a pullout couch for my office

so I could work overnight.

♪♪

I started spending
most of my time at work,

away from my family.

He spent the majority
of his time in that office.

He had a small little bed,

he had a small
little kitchenette,

and he just worked,

and unfortunately, his marriage
suffered from that.

[Hefner]
In the marriage, I was
already missing emotionally.

I'm the product of the way
I was raised.

While my father
was absent emotionally,

I was soon absent.

In point of fact,
I wasn't there.

[Millie Gunn Williams]
That physical change occurred

because of the success
of the magazine.

It was easier for him

to set up living quarters
somewhere else,

and that's when he said,
"I'm gonna start staying--

living down at the office
a couple of days a week."

♪♪

[Hefner]
The team atPlayboy
became my other family.

We worked hard,
but we also partied.

And with the magazine's
growing success,

we were getting invited to some
of the best parties in town.

♪ Let me love you ♪

[Hefner]
And that's where
I was introduced

to a man
named Victor Lownes.

Victor, this is the friend

I was telling you about,
Hugh Hefner.

There you are.
Hi, how are you?

Hef runs the magazine.

Oh, Mr. Playboy.
I like your look.

Nice and casual.

Thank you.
Is this your place?

Yeah, sure is.

[Victor Lownes]
When I met Hef,
I thought he was terrific.

Hefner was a very
ambitious businessman,

a very clever businessman.

I mean,
anybody who could start

their own magazine,
I was very impressed.

♪ If you lend me
your ear... ♪

[Lownes]
It was great
to meet you, Hef,

but I have some
business to attend to.

Um, how about
we grab some drinks

at Walton Walk
on Friday?

Sure.
That sounds good.

Good.

I'll bring along
some friends.

Okay.

[Hefner]
For almost a year,

I'd been creating
a magazine calledPlayboy.

But then one night
at a party,

I actually met one.

♪♪

By 1954, Victor Lownes
was the ultimate bachelor.

He came from a wealthy family
in New York

and was given
anything he wanted.

By the age of 26,
he had moved to Chicago

and was living
the bachelor's dream.

He had the cool apartment,
suave attitude,

and the women.

Victor was leader
of the pack.

Everyone wanted to be
with him, men and women.

He just has this gift of life.

He had great style,
he had great flair.

There was never a dull moment
with Victor Lownes.

[Hefner]
I knew Victor could add
something to the magazine,

so I brought him on board
as manager of promotions

and he fit right in.

[Lownes]
So, we got two girls, right?

One of 'em puts her leg
across me, right?

Hand underneath.

[Arthur Kretchmer]
Victor Lownes played
a great role at the company.

He was something that Hefner
was not-- bold, brash.

He was the complement to Hef,

who was, after all,
a little bit shy and cerebral.

Meanwhile,
I'm at the front, here.

[Hefner]
Victor lived the life
most guys dreamed of...

All the way at the front.
Yeah!

[laughter]

[Hefner]
...and I wanted
to be a part of it.

♪♪

♪ She is magic... ♪

[Lownes]
Not even kidding.

No socks, no necktie,
nothing.

[Hefner]
I was out with Victor almost
every night of the week.

The guy could get
into any club in Chicago

and always managed to bring
along some incredible company.

[Lownes]
I had a very good bond
with Hefner himself.

The two of us worked
late at night

and then we would go out
and have drinks together,

and that became
a regular pattern.

♪♪

[clears throat]
Well, we're dancing.

♪ Fish got to swim
and birds got to fly ♪

[Christie Hefner]
Victor, in some ways,

was more the image
of the editor/publisher

of Playboythan my father was,

because Victor was someone
who loved good food and wine,

who loved to travel, who was
more gregarious and sociable.

♪♪

So, are you gonna ask me
to dance or what?

Oh, of course.

♪ Tell me he's slow ♪

[Patty Farmer]
Hef really did not
have the example

or the sophistication
growing up

to be what everyone now
thinks of as a playboy.

♪ Lovin' that man of mine ♪

[Farmer]
It wasn't until his association
with Victor Lownes

that they
almost became a whole.

♪ He can come home ♪

♪ As late as can be ♪

♪ Can't help lovin'
that man ♪

♪ The way I do ♪

♪ Lovin' that man ♪

[Hefner]
Partying with Victor
opened my eyes

to a completely
different world...

♪♪

...and I jumped right in.

♪ Hey ♪

♪♪

[Hefner]
The beginning of Playboy

introduced me
to a bachelor lifestyle

that has much of the upside
and very few of the downside.

♪ I want to tell you
a story ♪

♪ Every man ought to know ♪

[Hefner]
I felt no guilt
in that context.

I felt that I was exploring
the outer limits

of what it meant
to really be moral.

But the truth of the matter is,
I was running away,

I think,
from my traditional values.

♪ Hey hey hey ♪

♪♪

[Hefner]
You have to remember,
this was the 1950s.

You were supposed
to get married

and start a family
right after school.

But times were changing.

[Christie Hefner]
My father had a sense

that he wanted more
out of life

than he had seen
his father get out of life,

and that a part
of that was the idea

of having a period of time

before you got married
and settled down.

And he got married young,
and I think, too young,

and he would say that.

♪ Hey ♪

♪Hey hey hey ♪

[Hefner]
As I began spending
more of my time

living the life
of a single man,

I realized it was time to
update the magazine's message.

♪ Oh work it now,
work that ♪

[Hefner]
When I startedPlayboy,
it was filled with topics

that met my interests.

♪ Hey ♪

♪ Oh, work it now ♪

[Hefner]
But now I wanted to do more.

I wanted to turn the magazine
into a guide

for how to become
the ultimate playboy.

[Hefner]
What is a playboy?

Just toss out a word.

A bachelor.

[Hefner]
What else?

[Sellers]
Suave.

[Russell]
Sophisticated.

- Intelligent.
- Urbane.

[Hefner]Right.

Every time someone
picks up a copy of Playboy,

I don't want him to just
imagine himself

as the type of guy
who can get the girl he wants.

I want to teach him how.

How to buy
the right suit,

select the right
bottle of wine,

put on the right music
when a girl comes over.

I don't want to
follow trends.

I want to create them.

And that is why
every article, every picture,

every page must be
specifically tailored

to promote this one,
singular vision...

the Playboylifestyle.

[Hefner]
The message was very clear.

We were talking about how
to live as a single male.

And nobody had done that before.

♪ My sugar is so... ♪

[Hefner]
My staff had
their marching orders,

and we worked
around the clock,

redefining every section
of the magazine

to promote
thePlayboy lifestyle.

♪ She goes to see... ♪

[Hefner]
Tajiri translated
his slick photographic style

into how-to guides...

[camera shutter snapping]

...teaching our readers to
select the finest in fashion,

mix the perfect cocktail,

outfit the most
cutting-edge bachelor pad

and orchestrate
the perfect date.

♪ She says "toh-mah-toh"
instead of "toh-may-toh" ♪

[Buhrmester]
There's a generation
of men who said,

"I'm not gonna marry
the girl down the street

and I'm gonna
move to a major city."

That really shook up America

and I think that bred
the ground for Hef to come out

and invent the idea
of the bachelor.

♪ We'll be married soon ♪

[Hefner]
I think the thing that made
Playboyso special

was that we managed
to mix the lifestyle

and the sexual content

with a mix of
contemporary values

that were not really
getting expression

in other mass media.

♪♪

[phone ringing]

[Hefner]
Our readership
continued to expand...

Yeah, it's nice,
it's nice.

[Hefner]
...and I realized
that we were no longer

just a magazine.

We were becoming a brand.

But there was still
one thing missing.

Playboy needed a logo.

♪♪

So I gave Art Paul
the task of designing it.

♪♪

♪ Talk to me, baby,
whisper in my ear ♪

[Hefner]
Four minutes later,

he had sketched
the perfect symbol...

♪ Talk to me, baby,
whisper in my ear ♪

[Hefner]
...an image so flawless
that even 60 years later,

it remains
completely unchanged.

♪ Don't have no fear ♪

♪ Don't you know
I love you so ♪

The Playboy
rabbit head is iconic.

It is one of a handful
of symbols that,

from very early on, became
phenomenally recognizable.

♪ Holler hey, hey ♪

♪ Kokomo ♪

♪♪

[Hefner]
Our famous mascot
became a part of every issue,

with Art Paul
turning it into a game,

challenging our readers

to find the rabbit
hidden on every cover.

♪♪

♪ There's dimples
on her elbows ♪

[Brett Ratner]
The best comparison
I have for Hef,

I would say Hefner
is Walt Disney

and the bunny
is his Mickey Mouse.

♪ Dimples on her knees ♪

[Ratner]
It's branding.
It's marketing. It's brilliance.

♪ She chills and thrills me ♪

♪With just
a little squeeze ♪♪

♪ I like the sleigh ride,
I like the sleigh ride ♪

♪ Jingle bells,
jingle bells ♪

♪ Jingle all the way ♪

Pass these around,
gentlemen.

[Hefner]
Looking back, 1954 had been
an incredible year.

The magazine I'd started
with a staff of three

had taken over four floors
of a Chicago office building,

hired over 25 employees,

and grown monthly sales
to nearly 185,000 copies,

more than doubling
the print-run

of our first issue.

It's really remarkable
the magazine was profitable

in its first year.
Nobody does that.

Sports Illustrated,
for a frame of reference,

started about the same time
as Playboy,

and they didn't turn a profit
until the early '60s.

♪I like the sleigh ride ♪♪

♪♪

♪ Silent night ♪

♪ Holy night ♪

♪ All is calm ♪

♪ All is bright ♪

♪ Round yon virgin ♪

♪ Mother and child ♪

♪♪

[Christie Hefner]
My father wasn't
around a lot

when I was growing up.

Putting the magazine first,
which Hef clearly did,

meant, by definition,
that he wasn't gonna have

the same kind of family life
that he would have

if he hadn't done that.

♪♪

[Millie Gunn Williams]
He was so busy with the company,
he didn't have a lot of time,

but he was Daddy,
and Daddy was good,

and Daddy was caring.

♪♪

But he was
fairly non-existent.

♪♪

[Hefner]
I knew I should have
been home with my family

to be the father
Christie needed,

but there was always
something at the office

that pulled me away.

[Art Paul]
All right, so you
can see we're going

for a beach theme here.

We're incorporating an image
of the bunny in the sand,

making use
of the bathing suit,

and you can see there's
just a pair of legs

walking into the distance,
suggesting that it may be

her suit that we're seeing,
which of course

would mean that she's not
wearing anything at all.

Uh, it was just an idea.

I can come up with
a couple other options

if you're not happy
with it, Hef.

No, no. It's a good cover.
It's a great cover.

It's better
than the centerfold.

This is inspired.

This is just
awkward, right?

Why don't we take
our own photographs?

[men groaning]

Why not?

She has a point.
Why don't we?

See if you can find out
where the calendar companies

are getting their girls from.

Yeah, I'll get on it.

Thank you, everyone.

[Karalus]
At the time,
Playboywas using

calendar pictures
for their centerfolds.

They were
professional models,

and they were not
exclusive pictures,

Hefner was very unhappy with
the quality and the caliber.

He wanted something different,
something new,

something unique,
and something, you know,

special that
Playboywould have.

Charlaine, if you
ever have any ideas,

my door's always open.

♪♪

♪ This time ♪

[Hefner]
Charlaine was a talented,
beautiful woman.

♪Can change my mind ♪

[Hefner]
The more we worked together,
the closer we got.

♪ And keep my heart
from yearning inside ♪

[Hefner]
And it wasn't long

before we became more
than just coworkers.

♪ Right this time ♪

♪♪

I'm gonna get a glass of water.
Do you want one?

Sure.

♪♪

♪ Can't keep my heart
from yearning inside ♪

♪ I know love is right ♪

♪ This time ♪♪

Why are you looking
at me like that?

Have you ever thought about
being in the magazine?

Doing what, exactly?

Miss July.

[laughing]

No, I'm serious.

Wouldn't you like to be
pictured in a magazine?

I'm sure there are
plenty of girls out there

who would be more than happy
to pose for you.

I don't want those girls.
I want you.

Why?

Because you're not the type
of girl you'd expect.

[Hefner]
I had sent my team out
looking for the perfect girl.

And I realized she had been
in front of me all along.

I really did the Playmate
picture as sort of a lark.

It seemed like
a fun thing to do.

It was out of loyalty
to the magazine,

and it was just super fun.

♪♪

[Hefner]
Charlaine's one condition

was that we didn't
use her real name...

♪♪

...so I came up with an alias,
Janet Pilgrim,

and wrote a short blurb
to go along with the photo,

explaining that she wasn't
like the models

we'd used in the past.

She was plucked
right from our own office,

and toPlayboy's readers,

she would simply be
the girl next door.

♪♪

You look great.

♪♪

♪ If I only had
a second chance ♪

♪ How I'd love you ♪

♪ If you'll only take a second
chance with your heart ♪

♪♪

♪ Darling, this time
I swear ♪

♪At least a lifetime
we'd share ♪

♪ No one could
tear our love apart ♪

♪ Our love apart ♪

♪ If I only had
a second chance... ♪

[Karalus]
When I did my first
Playmate picture,

I was very nervous about it
because I knew hundreds of men

would be opening that magazine
and seeing me like that,

but I wasn't really
showing much of anything.

♪ Then you'll see ♪

♪♪

[camera shutter clicking]

♪♪

[Hefner]
With that issue,
our subscription manager

became the magazine's
most popular Playmate yet.

Letters poured in
from across the country,

and I realized
the girl next door...

...was a hit.

[Art Paul]
That looks great.
Here. You know what?

Just come forward
a little bit.

♪ Listen to me, baby ♪

The idea that then
evolved was to use,

when we talk about
the girl next door,

in other words,
to use an office girl

or somebody
going to college

or someone working
as a clerk in a shop.

♪ Every boy wants a girl ♪

[Hefner]
And what we didn't know

was that it was gonna
cause such a sensation.

♪ But I've seen lips
bigger to be kissed ♪

♪ Stop
I can't stop... ♪

And it caused
a sensation.

♪ Lightning striking again ♪

♪ Lightning
striking again ♪

[Buhrmester]
She's not unapproachable.

Hef wanted to capture
the girl-next-door essence

of a flirtiness
but also an approachability.

♪ I can't stop ♪

♪ I can't stop myself
lightning... ♪

[Hefner]
We had gone from the most
famous woman on the planet

to the girls
right there in front of us,

and I knew,
from that moment on,

we were never going back.

♪Every little movement ♪

♪ Every motion of your hips ♪

♪ I feel the compulsion ♪

♪ To pull you
to my sweet lips ♪

♪ Is it a black magic spell
you put me under? ♪

♪ This miracle moment ♪

♪ Never let it end ♪

♪Every little movement ♪

♪Is beyond
improvement ♪

♪ You are the magician ♪

♪ I've been wishing
for forever ♪

♪Every little movement ♪

♪Every
little movement ♪♪