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In Silicon Valley
there's a lot of origin stories
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00:00:49,047 --> 00:00:53,381
of companies that were at--
had the right idea,
but were completely
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00:00:53,381 --> 00:00:58,714
at the wrong time
and yet they paved
the path for everything else.
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00:00:58,714 --> 00:01:02,089
There are
a handful of stories
that define Silicon Valley.
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00:01:02,089 --> 00:01:07,172
You know, there are legends,
and General Magic was one
of the legends.
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00:01:09,339 --> 00:01:12,089
You have to believe,
you have to be proud,
you have to be
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00:01:12,089 --> 00:01:16,422
absolutely convinced
that you're gonna bend
the way the world is moving,
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00:01:16,422 --> 00:01:18,881
and you're going to take
it in a different direction.
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00:01:18,881 --> 00:01:22,089
If you're always playing it
safe and you're not failing
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00:01:22,089 --> 00:01:26,297
there's a very high probability
you are not doing anything
particularly important.
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00:01:29,547 --> 00:01:33,714
No matter how big
we dreamed, the fact
that you could touch
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00:01:33,714 --> 00:01:36,089
the lives of billions,
billions,
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00:01:36,089 --> 00:01:37,923
it was vaguely
imaginable,
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00:01:37,923 --> 00:01:41,964
but the scale of it
was inconceivable.
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00:01:41,964 --> 00:01:45,422
The reason
you should care about
the story of General Magic
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00:01:45,422 --> 00:01:48,964
is because it involves
something fundamental,
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00:01:48,964 --> 00:01:53,631
and that is...
failure isn't the end.
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00:01:53,631 --> 00:01:55,839
Failure is actually
the beginning.
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00:01:58,923 --> 00:02:02,964
The reason this story
so haunts the people
that were involved,
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00:02:02,964 --> 00:02:08,964
that they still live with it,
is because they knew
that they were right.
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00:02:11,214 --> 00:02:15,881
Did it fail?
I mean, the company itself
failed, the ideas didn't fail.
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00:02:15,881 --> 00:02:20,339
The people who worked
there didn't fail.
So, was it a failure?
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00:03:45,589 --> 00:03:46,964
I was in high school.
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00:03:48,339 --> 00:03:51,089
Sixteen at the time.
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00:03:51,089 --> 00:03:55,005
I didn't really wanna
go to class. Every waking
moment that I wasn't in school
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00:03:55,005 --> 00:03:58,964
I was on the computer,
learning something about it,
programming and doing something.
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00:03:58,964 --> 00:04:03,339
Talking to friends about it,
I was the geek, you know,
The Revenge of the Nerds.
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00:04:03,339 --> 00:04:09,422
For me every weekend was fixing
things, or building things,
from the age of three or four.
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00:04:09,422 --> 00:04:13,089
Soapbox derby racer,
or we could repair
lawnmowers or what have you.
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00:04:13,089 --> 00:04:19,130
But with this I could create
new things. I could sit there
and I could program a game,
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00:04:19,130 --> 00:04:24,214
or I could program graphics,
I could do things and you spoke
a language no one else knew
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00:04:24,214 --> 00:04:26,839
and you could tell people about
it and they were like, wow.
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00:04:28,506 --> 00:04:31,798
And then it was the Mac
and it was all about the Mac.
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00:04:33,130 --> 00:04:34,881
What is that?
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00:04:38,589 --> 00:04:43,172
There were names of people like
Andy Hertzfeld, Joanna Hoffman,
Bill Atkinson,
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00:04:43,172 --> 00:04:48,339
rock stars in Rolling Stone,
but had nothing to do with
music. They were my heroes.
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00:04:48,339 --> 00:04:52,464
My name is Andy Hertzfeld,
I bought and fell in love
with an Apple II in 1978.
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00:04:52,464 --> 00:04:59,214
And went to work for Apple
in 1979 and was lucky enough
to help design the Macintosh.
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00:04:59,214 --> 00:05:01,339
You have to go
and find out more about them,
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00:05:01,339 --> 00:05:04,172
and how can I go work with them,
because I wanted to be
like them.
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00:05:12,172 --> 00:05:17,798
Hello,
I am Macintosh. It sure is
great to get out of that bag.
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00:05:19,089 --> 00:05:21,589
January 24th 1984,
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00:05:21,589 --> 00:05:24,130
uh, the Macintosh was being
publicly introduced
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00:05:24,130 --> 00:05:27,673
to the world,
for the very first time.
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00:05:27,673 --> 00:05:30,339
You know what
I remember? We were sitting here
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00:05:30,339 --> 00:05:37,506
and there was this roar,
just sort of like a sound
wave coming, coming at us.
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00:05:37,506 --> 00:05:43,381
It was a culmination of years of
work, of years of expectation.
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00:05:43,381 --> 00:05:44,547
This was it.
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00:05:44,547 --> 00:05:48,089
What we are trying to do
with Macintosh is take away
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00:05:48,089 --> 00:05:51,172
yet another barrier
to usage of personal computers.
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00:05:51,172 --> 00:05:53,589
One of the neatest things
about Macintosh was
we had a chance
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00:05:53,589 --> 00:05:56,464
to change the way that people
thought of computers.
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00:05:56,464 --> 00:05:59,255
We called it the computer
for the rest of us,
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00:05:59,255 --> 00:06:02,297
because computers
weren't for ordinary people.
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00:06:02,297 --> 00:06:06,422
We thought we had a chance to
make a difference. Steve Jobs
just drummed it into us.
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00:06:06,422 --> 00:06:09,005
He was just such
a brilliant motivator.
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00:06:09,005 --> 00:06:12,047
The greatest people are
self-managing. They don't
need to be managed.
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00:06:12,047 --> 00:06:14,506
What they need
is a common vision.
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00:06:14,506 --> 00:06:17,714
Once they know what to do,
they'll go figure out
how to do it.
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00:06:17,714 --> 00:06:21,005
We truly believed
with every fiber of our being
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00:06:21,005 --> 00:06:26,422
that if we can solve
that problem of, um,
making computers accessible
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00:06:26,422 --> 00:06:29,839
to an ordinary person by making
them easy enough to use,
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00:06:29,839 --> 00:06:32,255
we could truly change the world.
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00:06:34,255 --> 00:06:35,547
But behind the scenes,
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00:06:35,547 --> 00:06:38,756
behind that facade,
things were changing.
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00:06:38,756 --> 00:06:41,756
Steve Jobs was involved
in palace politics.
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00:06:41,756 --> 00:06:44,756
That was much bigger
at that moment than the Mac.
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00:06:44,756 --> 00:06:48,923
I was just too tunnel-visioned
to be able to appreciate that.
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00:06:48,923 --> 00:06:51,923
I got a phone call, like
around 10:00 a.m. in the morning
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00:06:51,923 --> 00:06:57,422
from someone on the Mac team
saying, "You won't believe this,
but Steve got fired."
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00:07:02,089 --> 00:07:08,964
The core team was stunned.
That said, things were a mess
in many ways.
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00:07:08,964 --> 00:07:12,673
But Steve and John Sculley
didn't agree about
what to do with it.
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00:07:12,673 --> 00:07:16,297
Fights escalated to the point
where the board told Sculley
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00:07:16,297 --> 00:07:18,673
that he had to remove Steve.
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00:07:21,589 --> 00:07:25,422
Um, wrenching decision
for everyone,
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00:07:25,422 --> 00:07:29,214
both Steve and Sculley
and everyone close to them.
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00:07:29,214 --> 00:07:30,756
Since the Mac,
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00:07:30,756 --> 00:07:33,798
really I think we were all
looking for the next thing
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00:07:33,798 --> 00:07:37,339
-because it really
jaded us for anything else.
- Yes.
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00:07:37,339 --> 00:07:40,631
Any other project
that kept coming up,
kinda fizzled very quickly
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00:07:40,631 --> 00:07:43,589
because it didn't have
the grandness of the vision,
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00:07:43,589 --> 00:07:47,798
it didn't have the grandness
of potential impact.
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00:07:47,798 --> 00:07:49,255
And now what?
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00:08:06,422 --> 00:08:09,756
Good evening, I'm Marc Porat.
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00:08:09,756 --> 00:08:12,714
Today many people believe
that information tools
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00:08:12,714 --> 00:08:17,005
are the third technology
to change the course
of civilization.
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00:08:17,005 --> 00:08:21,255
Changing our relationship
to nature, to each other,
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00:08:21,255 --> 00:08:23,964
to the very way
we experience reality.
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00:08:23,964 --> 00:08:27,714
The Aspen Institute attracted
some of the most amazing people.
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00:08:27,714 --> 00:08:31,881
It had a place where they could
speak freely to each other
in private.
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00:08:31,881 --> 00:08:35,714
Cyrus Vance or Henry Kissinger
or the Shahbanou of Iran or--
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00:08:35,714 --> 00:08:39,964
Very, very powerful people that
you would never expect to meet.
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00:08:39,964 --> 00:08:43,297
Those were the people, that was,
that was the teaching there,
you could,
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00:08:43,297 --> 00:08:47,881
and in fact,
you were responsible and had
a mandate to invent the future.
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00:08:47,881 --> 00:08:52,923
Because the future your parents
handed you, that was broken.
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00:08:52,923 --> 00:08:59,714
And so that started me in the
track of saying, "What can I do
to create the future?"
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00:09:02,214 --> 00:09:06,589
There comes a moment
where for some reason
you are in the future,
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00:09:06,589 --> 00:09:10,964
and you see something very,
very clearly. You just see it.
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00:09:10,964 --> 00:09:13,923
That's what happened to me,
and I went into the future,
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00:09:13,923 --> 00:09:18,089
and I saw the world which,
which I thought was very real
and very tangible.
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00:09:18,089 --> 00:09:24,047
And I stood
in that moment, inside it,
and I looked around my-- me,
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00:09:24,047 --> 00:09:28,756
and it was there, it was
all there. It was basically
the General Magic vision.
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00:09:33,130 --> 00:09:38,339
It was gonna be so revolutionary
that it would take over
the world.
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00:09:38,339 --> 00:09:44,714
So this book I wrote in 1989
and this was a compilation
of, of the ideas.
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00:09:44,714 --> 00:09:47,297
And it was called
Pocket Crystal.
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00:09:48,756 --> 00:09:52,798
And this is
what we came up with in 1989.
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00:09:54,798 --> 00:09:58,798
And there it is,
we really had it.
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00:10:01,839 --> 00:10:02,798
We definitely had it.
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00:10:16,381 --> 00:10:19,339
Business is just stories.
That's what people do,
they tell stories.
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00:10:19,339 --> 00:10:23,464
And they-- and the ones who tell
the most compelling stories
are the ones who,
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00:10:23,464 --> 00:10:28,798
you know, end up making the most
progress forward and Marc was
a great story teller.
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00:10:28,798 --> 00:10:33,005
After Steve Jobs left in 1985,
a lot of people were pretty
depressed,
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00:10:33,005 --> 00:10:36,089
and they wondered what Apple's
future was going to be like.
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00:10:36,089 --> 00:10:39,422
You know, could Apple still
go on without Steve Jobs there?
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00:10:39,422 --> 00:10:43,839
Marc was one of the first people
to see that computing in
the future was gonna be,
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00:10:43,839 --> 00:10:47,005
not just about computation,
it was gonna be about
communications,
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00:10:47,005 --> 00:10:49,839
it was gonna be about content
and it was gonna be very,
very personal.
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00:10:49,839 --> 00:10:52,297
Something that you could
hold in your hand.
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00:10:52,297 --> 00:10:56,631
And it was a telephone,
it was essentially going
to be a smartphone
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00:10:56,631 --> 00:10:59,589
with a lot
of intelligence in it.
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00:10:59,589 --> 00:11:02,297
Imagine a personal computer,
with applications organized
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00:11:02,297 --> 00:11:04,381
around these personal
wants and needs.
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00:11:04,381 --> 00:11:07,756
An object through which you
communicated with yourself
about everything
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00:11:07,756 --> 00:11:12,673
that you're thinking about.
It was the way you reached out
and touched other people,
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00:11:12,673 --> 00:11:18,130
and it was the way that
you reach beyond that
into the larger world.
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00:11:18,130 --> 00:11:23,756
Marc always came with his giant
red book, uh, and he would thumb
through the pages
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00:11:23,756 --> 00:11:27,923
and, uh,
he was able to romance me,
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00:11:27,923 --> 00:11:31,756
he was able to romance
Bill Atkinson, Andy Hertzfeld.
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00:11:31,756 --> 00:11:33,506
Please leave
a message and we will return
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00:11:33,506 --> 00:11:35,839
your call
as quickly as possible.
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00:11:35,839 --> 00:11:39,297
I saw a message on my answering
machine from Bill Atkinson
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00:11:39,297 --> 00:11:41,464
who was my mentor
at Apple, my hero.
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00:11:41,464 --> 00:11:43,756
"I just saw
the greatest thing ever.
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00:11:43,756 --> 00:11:46,381
You got to come back to
Apple to work with me on it."
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00:11:46,381 --> 00:11:51,381
And the very next day Marc Porat
came over to my house with his
models and stuff.
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00:11:51,381 --> 00:11:54,422
Wouldn't it be nice,
if all these notes,
which are very useful,
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00:11:54,422 --> 00:11:57,214
I could have with me
when I needed them.
Wouldn't it be nice I suppose,
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00:11:57,214 --> 00:12:02,255
if letters that were important,
arrived, fell out of the sky.
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00:12:02,255 --> 00:12:07,005
I was a little skeptical
at first, because Marc
is such a slick salesperson,
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00:12:07,005 --> 00:12:09,506
but I saw that, hey,
this is pretty cool.
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00:12:09,506 --> 00:12:12,839
And when I saw this,
the concept and
I talked to Marc,
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00:12:12,839 --> 00:12:14,923
I got the same butterflies
in my stomach.
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00:12:14,923 --> 00:12:19,255
The same feeling that I had
when I first encountered
the Macintosh.
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00:12:19,255 --> 00:12:23,339
This book was not just ideas,
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00:12:23,339 --> 00:12:26,798
not just possibilities,
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00:12:26,798 --> 00:12:29,506
but this was a complete
and thorough collection
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00:12:29,506 --> 00:12:33,297
of the vision of the future,
scenario by scenario.
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00:12:33,297 --> 00:12:38,214
Marc said, "We are gonna
create what comes after
the personal computer."
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00:12:38,214 --> 00:12:41,839
"John," he said, "I think this
can be the future of Apple,
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00:12:41,839 --> 00:12:44,089
but I'm not sure it
can be done inside of Apple.
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00:12:44,089 --> 00:12:46,172
I think it's got to be
a separate company."
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00:12:46,172 --> 00:12:49,964
I helped Marc get the investment
from the Apple board.
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00:12:49,964 --> 00:12:52,673
So Apple ended up
spinning out General Magic.
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00:12:52,673 --> 00:12:57,297
This was the beginning
of what became, I think,
the most important company
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00:12:57,297 --> 00:13:00,130
to come out of Silicon Valley
that nobody had ever heard of.
158
00:13:09,798 --> 00:13:11,631
There was this
aura of secrecy.
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00:13:11,631 --> 00:13:13,547
We knew the people that went in.
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00:13:13,547 --> 00:13:15,172
We knew they were smart people.
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00:13:15,172 --> 00:13:19,047
You know it had Apple's
fairy dust sprinkled on it.
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00:13:19,047 --> 00:13:20,673
So we had no idea what it was,
163
00:13:20,673 --> 00:13:24,047
but by the rumors
it seemed just captivating.
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00:13:24,047 --> 00:13:27,297
There's this company,
it has Andy and Bill and,
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00:13:27,297 --> 00:13:29,506
and they're going off
to do something.
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00:13:29,506 --> 00:13:33,923
And I was like, "I don't know
what they are doing yet,
but I know I need to be there."
167
00:13:33,923 --> 00:13:38,005
I was dressed up,
I had my suit coat and a tie,
168
00:13:38,005 --> 00:13:40,172
and I was there at about
8:30 in the morning.
169
00:13:40,172 --> 00:13:43,214
I knocked on the door,
no one answered,
so I opened the door
170
00:13:43,214 --> 00:13:46,172
and it was very quiet and I'm
like, "Where is everybody?"
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00:13:46,172 --> 00:13:50,381
And I look over and there are
two people in this office
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00:13:50,381 --> 00:13:55,047
and they had been there all
night, and they looked at me
with these dazed eyes
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00:13:55,047 --> 00:14:00,756
and they were like, "We're
not hiring." And that was it.
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00:14:00,756 --> 00:14:05,214
Everybody in
the valley knew that Magic was--
was doing something really cool,
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00:14:05,214 --> 00:14:08,089
and really hot, they didn't
know exactly what it was.
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00:14:11,839 --> 00:14:16,047
Everybody wanted to be there
and people literally would
sleep on the doorstep
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00:14:16,047 --> 00:14:18,255
to try to get an interview
or get into the building.
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00:14:18,255 --> 00:14:21,005
I mean from your
perspective, is this unique?
179
00:14:21,005 --> 00:14:23,089
Or is this everywhere in
the valley and not so special?
180
00:14:23,089 --> 00:14:26,214
No, no it's
not everywhere in the valley!
181
00:14:26,214 --> 00:14:29,964
The best, the brightest
the coolest, the smartest.
182
00:14:29,964 --> 00:14:32,964
Hi Megan, welcome aboard.
183
00:14:32,964 --> 00:14:34,964
Oh, smile!
You are on "Candid Camera."
184
00:14:34,964 --> 00:14:37,422
I was always
building things.
185
00:14:37,422 --> 00:14:42,506
I come from a long line
of engineers. And so the idea
of going to Silicon Valley
186
00:14:42,506 --> 00:14:46,130
and learning
with these extraordinary
people how to make products
187
00:14:46,130 --> 00:14:48,673
and create things
and do just amazing things,
188
00:14:48,673 --> 00:14:51,005
that's what I wanted to do,
it was drawing me.
189
00:14:54,464 --> 00:15:00,422
Andy Hertzfeld had gotten
my name as a Mac developer,
and so he called me.
190
00:15:00,422 --> 00:15:03,464
I'm sorry to offend you
with this Non Disclosure
Agreement...
191
00:15:03,464 --> 00:15:05,881
But he couldn't tell me what it
was, and I was just thinking,
192
00:15:05,881 --> 00:15:08,005
"Oh my god I am talking to
Andy Hertzfeld right now."
193
00:15:10,923 --> 00:15:14,255
My parents are looking at
me going, "I don't know anything
194
00:15:14,255 --> 00:15:17,714
about this General Magic.
Why don't you go to
a company you know, like
195
00:15:17,714 --> 00:15:22,381
IBM or Microsoft, can't you go
there, where it's well known?"
196
00:15:22,381 --> 00:15:25,297
I'm like, "No, I wanna go
work for General Magic."
197
00:15:25,297 --> 00:15:29,214
He would call me ten, fifteen
times a day just begging,
198
00:15:29,214 --> 00:15:32,589
"Please get my resume"
and he would just ask me,
199
00:15:32,589 --> 00:15:35,214
"Please, I will not stop
until I work there."
200
00:15:35,214 --> 00:15:37,631
And so I go into
the interview, first thing in,
201
00:15:37,631 --> 00:15:42,839
people sat me down on the floor,
ripped my tie off, ripped off
my jacket and said,
202
00:15:42,839 --> 00:15:47,297
"That's not how we work here."
So I go home back to Michigan,
packed up all my things,
203
00:15:47,297 --> 00:15:49,964
and put them in a car
and then I'm like,
I got to hear something.
204
00:15:49,964 --> 00:15:54,381
So I called Dee. "What's
going on?" "We have a process,
we are going through it.
205
00:15:54,381 --> 00:15:56,964
We are gonna have a meeting
we will talk about you,
we will let you know."
206
00:15:56,964 --> 00:15:58,589
He would not
stop calling me.
207
00:15:58,589 --> 00:16:01,005
Then I started calling
like every day.
208
00:16:01,005 --> 00:16:04,631
I said, "please call him
because he is driving me crazy."
209
00:16:04,631 --> 00:16:07,089
-I got the call.
"Congratulations
210
00:16:07,089 --> 00:16:10,422
you got the job,"
and I just went nuts.
211
00:16:45,005 --> 00:16:49,714
Email from me
to John Sculley: "We realize
that the root of our strength
212
00:16:49,714 --> 00:16:55,172
was that we understood how
people use information machines
better than anyone else.
213
00:16:55,172 --> 00:16:58,130
This is our early vision
for the product.
214
00:16:58,130 --> 00:17:03,297
A tiny computer, a phone,
a very personal object.
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00:17:03,297 --> 00:17:05,589
It must be beautiful.
216
00:17:05,589 --> 00:17:10,756
It must offer the kind of
personal satisfaction that
a fine piece of jewelry brings.
217
00:17:13,214 --> 00:17:18,172
It will have a perceived value
even when it is not being used.
218
00:17:18,172 --> 00:17:21,756
It should offer the comfort
of a touchstone.
219
00:17:21,756 --> 00:17:26,214
The tactile
satisfaction of a seashell.
The enchantment of a crystal.
220
00:17:29,464 --> 00:17:32,673
Once you use it, you won't
be able to live without it.
221
00:17:34,631 --> 00:17:36,297
It's just not another telephone.
222
00:17:38,673 --> 00:17:40,297
It must be something else."
223
00:17:45,339 --> 00:17:48,297
So a lot of people in the
valley they have this idea
224
00:17:48,297 --> 00:17:50,798
that they're, that they're
changing the world and they say
that a lot.
225
00:17:50,798 --> 00:17:54,005
They sometimes call themselves
"chief change agents,"
and stuff like that.
226
00:17:54,005 --> 00:17:57,714
It's mostly bullshit, uh,
but they have to believe it in
order, you know, you don't make
227
00:17:57,714 --> 00:18:00,172
a photo app and you're not
changing the world with a photo
app. You're just not.
228
00:18:00,172 --> 00:18:04,506
It's not solving cancer,
it's not solving poverty,
it's not solving climate change.
229
00:18:04,506 --> 00:18:06,839
You know, they all have
this idea that they are
doing something bigger
230
00:18:06,839 --> 00:18:10,589
than what the actual thing is,
but it's like the car,
the lightbulb,
231
00:18:10,589 --> 00:18:14,422
it's the idea of
a computer in your pocket,
it's a really big idea.
232
00:18:14,422 --> 00:18:18,089
This device that allows them
to access everything.
233
00:18:18,089 --> 00:18:20,381
But back then,
there wasn't an internet,
234
00:18:20,381 --> 00:18:22,881
there wasn't the worldwide
network of information.
235
00:18:22,881 --> 00:18:25,506
There weren't people using it,
there wasn't cell phones then,
236
00:18:25,506 --> 00:18:29,297
'cause there wasn't, you know,
wireless, like everything
there wasn't, wasn't.
237
00:18:29,297 --> 00:18:32,297
The reason I started
covering it, was because
when I saw it, I was like, "Oh!
238
00:18:32,297 --> 00:18:39,422
This is where it leads."
The idea of mobile computing,
uhm, started at General Magic.
239
00:18:39,422 --> 00:18:41,756
-Hi guys, I've got the chips
from Motorola.
-Yeah.
240
00:18:41,756 --> 00:18:43,881
Yay, all right, all right.
241
00:18:46,339 --> 00:18:47,547
Cool.
242
00:18:52,172 --> 00:18:55,506
When you started to hear about
the different people that were
also there, it was like
243
00:18:55,506 --> 00:18:57,839
Dan Winkler?
Dan Winkler's here? I know Dan
244
00:18:57,839 --> 00:19:01,464
I would read all of his books!
There was Scott Knaster,
Jimmy Freelander,
245
00:19:01,464 --> 00:19:03,631
Susan Kare, "They're here too?"
246
00:19:03,631 --> 00:19:05,547
Uhm, what am I doing right now?
Uhm...
247
00:19:05,547 --> 00:19:08,297
Picking that "Paradigm" movie.
248
00:19:08,297 --> 00:19:11,172
And then, all of
a sudden,
Andy Hertzfeld walks by,
249
00:19:11,172 --> 00:19:14,506
Joanna Hoffman walks by,
and you're like,
"Oh my god!" You know.
250
00:19:14,506 --> 00:19:18,089
"Aah," you know,
you're resonating, like
the rock stars are here.
251
00:19:18,089 --> 00:19:22,214
- And then they just sit
down on the floor next to you!
-How are you doing?
252
00:19:22,214 --> 00:19:25,506
It wasn't just the best
of the Apple of the 80's.
253
00:19:25,506 --> 00:19:29,839
It was the best of Apple early
90's that were all coming.
254
00:19:29,839 --> 00:19:32,172
And here is this whole
team of people bubbling
255
00:19:32,172 --> 00:19:35,381
and bursting, you know,
and I'm still trying to
figure out how to get along.
256
00:19:35,381 --> 00:19:40,631
I have this kind of longer hair
and I got my high tops
from Detroit.
257
00:19:40,631 --> 00:19:44,381
I was the lowest guy on the
totem pole, you know, "Give him
some stuff and try things."
258
00:19:44,381 --> 00:19:47,714
-I was worried the chips
had bugs in them.
-Cut your hands.
259
00:19:47,714 --> 00:19:52,214
I was only going into
engineering because I knew that
it would be like a tool kit
260
00:19:52,214 --> 00:19:54,339
I could use until
someone would hire me.
261
00:19:54,339 --> 00:19:56,714
But then I got into it, and
it turns out, oh jeez, you know,
262
00:19:56,714 --> 00:20:00,464
like I was actually really
good at circuit design, like
who knew, you know, who knew?
263
00:20:00,464 --> 00:20:03,339
The service I would most like to
see would be a shopping service.
264
00:20:03,339 --> 00:20:05,631
I could order everything,
from my Teletouch.
265
00:20:05,631 --> 00:20:08,547
A lot of times people
in their twenties are out,
you know,
266
00:20:08,547 --> 00:20:11,089
in the bars and hanging out,
but our twenties are spent
267
00:20:11,089 --> 00:20:16,923
you know, just powering through,
with each other, building these
extraordinary things together.
268
00:20:16,923 --> 00:20:21,506
-...the camera.
269
00:20:21,506 --> 00:20:24,255
- Ooh!
- Tony, was that you?
270
00:20:24,255 --> 00:20:26,714
You know, I hadn't had that many
first days of jobs before
271
00:20:26,714 --> 00:20:30,589
and I wondered, "Is the first
day of every job like this?"
272
00:20:30,589 --> 00:20:33,923
-The answer to that is no.
- Zed,
the cell broke open.
273
00:20:33,923 --> 00:20:37,089
I met Andy Hertzfeld
for the first time,
he was already famous, I knew
274
00:20:37,089 --> 00:20:41,673
what he looked like. In my world
he was one of the superstars,
and it is a little embarrassing
275
00:20:41,673 --> 00:20:44,172
to put it this way, but that
was, that was pretty much like
falling in love.
276
00:20:44,172 --> 00:20:48,589
-OK! Let's-- let's try to, uh,
start the meeting,
277
00:20:48,589 --> 00:20:53,214
the-- the first, uh,
the first obvious thing
to mention is-- is
278
00:20:53,214 --> 00:20:57,381
that we are not alone here
today. we're being filmed
for posterity.
279
00:20:57,381 --> 00:21:01,297
It'll be a good historical
or hysterical document, uh,
280
00:21:01,297 --> 00:21:03,464
some time in the future anyway,
and so...
281
00:21:03,464 --> 00:21:06,130
Well, I was the black sheep.
I was a filmmaker.
282
00:21:06,130 --> 00:21:07,923
I'd never heard of a startup.
283
00:21:07,923 --> 00:21:10,464
I'm wired and wired
for Sam here.
284
00:21:10,464 --> 00:21:12,464
It shouldn't, it shouldn't
be too disruptive.
285
00:21:12,464 --> 00:21:14,756
What I understood
was that these people were
286
00:21:14,756 --> 00:21:17,506
doing something
so charmingly different,
287
00:21:17,506 --> 00:21:21,881
so charmingly new. So...fun.
288
00:21:21,881 --> 00:21:26,464
And you could trust them
because what they were driven
towards, wasn't a job,
289
00:21:26,464 --> 00:21:29,881
the job never came up,
the salary never came up.
290
00:21:29,881 --> 00:21:33,214
It was where we were headed,
we were going to change
the world.
291
00:21:33,214 --> 00:21:37,214
We all basically sat on the
floor-- no, I did not. They all
basically sat on the floor
292
00:21:37,214 --> 00:21:43,547
to talk about what it was,
what are we gonna call
this handheld product.
293
00:21:43,547 --> 00:21:46,756
We've been talking about
possible names,
what is the device?
294
00:21:46,756 --> 00:21:50,923
One of the things that's really
special is that it's in my
pocket with me all the time.
295
00:21:50,923 --> 00:21:55,506
It's a very different thing than
computers. It's something that
is in my pocket
296
00:21:55,506 --> 00:21:58,673
and I run my life out of it
and through it.
297
00:21:58,673 --> 00:22:00,798
It was this notion of anytime,
anywhere communication.
298
00:22:00,798 --> 00:22:03,214
The notion that it wasn't
just gonna be a phone,
299
00:22:03,214 --> 00:22:06,339
but you could do
all these other things
with it, to integrate all that
300
00:22:06,339 --> 00:22:07,964
into one thing
that I could hold in my hand.
301
00:22:07,964 --> 00:22:09,589
I thought, "Oh my god,
302
00:22:09,589 --> 00:22:11,589
if I could have one of those."
303
00:22:11,589 --> 00:22:14,714
I'm ready. And that was
how things started.
304
00:22:14,714 --> 00:22:16,589
- We're rolling.
-Oh yeah?
305
00:22:18,047 --> 00:22:23,547
-Show us what's in the box.
-Uhm. OK.
306
00:22:23,547 --> 00:22:27,214
We are trying to make something
that people love. We need it
to be like your watch,
307
00:22:27,214 --> 00:22:31,422
you know, it feels like you're
saying your watch, your glasses,
your, your, um, your wallet.
308
00:22:31,422 --> 00:22:34,297
Something that you like
the color, you like
the way it feels.
309
00:22:34,297 --> 00:22:38,964
You know this is a huge, ugly
thing, but, um, we had to
start somewhere, we had to start
310
00:22:38,964 --> 00:22:42,005
with components that we could
buy off the shelf because
you're--
311
00:22:42,005 --> 00:22:46,589
you're working from, uh--
You're working from wishes
and ideas
312
00:22:46,589 --> 00:22:49,047
of how you wish it would be
and real components
313
00:22:49,047 --> 00:22:51,964
that you can buy that are cheap
enough that you can make the
product reasonable
314
00:22:51,964 --> 00:22:54,756
so people can afford it
because if it cost
a million dollars, forget it.
315
00:22:54,756 --> 00:22:56,923
Was that the first
one or the begin--
in the beginning?
316
00:22:56,923 --> 00:23:00,047
This is in the very beginning
and, um, one of the problems
with this,
317
00:23:00,047 --> 00:23:03,089
was that the touchscreen
was extremely noisy.
318
00:23:03,089 --> 00:23:07,005
And it just didn't have
the resolution, it would
be a horrible experience
319
00:23:07,005 --> 00:23:10,381
for people to use this thing.
So that was actually
our hardest component.
320
00:23:10,381 --> 00:23:13,923
We were pushing the envelope
on every single front,
321
00:23:13,923 --> 00:23:17,130
so we're figuring out what size
should it be, what sensor,
322
00:23:17,130 --> 00:23:21,130
what electric plug should
it have, how many buttons
should we have if any.
323
00:23:21,130 --> 00:23:24,255
The feeling was
that anything was possible.
You could shoot
324
00:23:24,255 --> 00:23:27,798
as high as you wanted to here
and as a team we were gonna
be able to do it.
325
00:23:27,798 --> 00:23:32,756
The purpose of doing
all this, is to go out and--
and create prototypes
326
00:23:32,756 --> 00:23:35,798
so that the team can
plug them into the Mac
and run the software
327
00:23:35,798 --> 00:23:38,255
behind it and experience
what a user would experience.
328
00:23:38,255 --> 00:23:41,798
The array
of personalities, they were
all like nuclear power plants,
329
00:23:41,798 --> 00:23:45,172
each one of them
working on solving
these difficult problems.
330
00:23:45,172 --> 00:23:48,964
For me the challenge was
challenging myself to try
and work at that level.
331
00:23:48,964 --> 00:23:53,798
I was a newbie. A lot of people
got to just do, you know, if
you're the young guy in the team
332
00:23:53,798 --> 00:23:56,964
you had to learn and do.
So you had to work double
or triple time.
333
00:23:56,964 --> 00:23:59,255
He was our college kid.
334
00:23:59,255 --> 00:24:01,923
I'm hooking up
a demo so that we can see
335
00:24:01,923 --> 00:24:03,881
keyboards working
with the device.
336
00:24:03,881 --> 00:24:07,881
Tony wanted to learn
everything, from everyone.
337
00:24:07,881 --> 00:24:11,714
Whatever it was, yes!
And more of it and how can
I do more to help.
338
00:24:11,714 --> 00:24:14,798
- Is it important?
-Uh, if you want to hook up
disc drives
339
00:24:14,798 --> 00:24:17,422
and things of that nature, yeah.
It's really important.
340
00:24:17,422 --> 00:24:21,172
I wanted to make it work
really seamlessly and fast.
341
00:24:21,172 --> 00:24:25,631
This is basically
our first test of our--
our-- basically a first demo
342
00:24:25,631 --> 00:24:28,881
of our peripheral system
for the-- for the walkabout.
343
00:24:28,881 --> 00:24:33,756
And this was a technology
to string peripherals together.
344
00:24:33,756 --> 00:24:38,881
Today we call it USB,
and so we were creating USB
before the world knew about it.
345
00:24:38,881 --> 00:24:40,839
- Oh god.
- It finally works.
346
00:24:40,839 --> 00:24:45,005
We decided to make everything.
I mean, we were making it all.
347
00:24:45,005 --> 00:24:49,297
See right now the whole class
viewable texture is one
formatter for everything.
348
00:24:49,297 --> 00:24:54,172
That meant we were custom
building every piece, it's kind
of like hand assembling a car
349
00:24:54,172 --> 00:24:59,005
rather than using a factory.
And so it's, it's insane,
it's insane.
350
00:24:59,005 --> 00:25:04,089
In many projects,
you might build one or two
innovative break-out things,
351
00:25:04,089 --> 00:25:07,339
and then you build on top
of a lot of existing stuff,
you kind of stand on
352
00:25:07,339 --> 00:25:10,881
the shoulders of giants,
and we weren't doing that
at General Magic, we were
353
00:25:10,881 --> 00:25:14,172
building the giant from the toes
all the way up to its head.
354
00:25:14,172 --> 00:25:16,714
We couldn't find
a touch screen to solve
this problem, in fact,
355
00:25:16,714 --> 00:25:20,047
at one point,
let me see if I can find it.
356
00:25:21,631 --> 00:25:23,839
At one point, we had to
invent one.
357
00:25:23,839 --> 00:25:27,255
This Wendell, who works for
Wendell Sander, he came up
with this idea
358
00:25:27,255 --> 00:25:30,005
of a touch screen that would be
balanced on four points
359
00:25:30,005 --> 00:25:33,172
and as you pushed on it you
could, you could sense touch.
360
00:25:33,172 --> 00:25:35,714
So as you touch it
in any particular place,
361
00:25:35,714 --> 00:25:37,964
you can do the math,
so you do the whole force
362
00:25:37,964 --> 00:25:40,923
minus the X and Y and you can
figure out where you are.
363
00:25:40,923 --> 00:25:43,381
Whether you are touching T
or whether you're touching
Caps Lock.
364
00:25:43,381 --> 00:25:47,172
- How small will
it finally be, do you think?
-Some day?
365
00:25:47,172 --> 00:25:50,089
Dick Tracy wrist watch,
but...
366
00:25:50,089 --> 00:25:54,297
Right now, in the beginning, we
are starting with a screen size
that's probably about that big.
367
00:25:54,297 --> 00:25:59,297
Technically it was really,
really hard to build something
the size of those models.
368
00:25:59,297 --> 00:26:03,005
Uh, the technology just wasn't
there yet, but, hey,
that was ok,
369
00:26:03,005 --> 00:26:06,422
to build something a little
clunkier for the first
generation,
370
00:26:06,422 --> 00:26:11,172
we knew, uh,
if it caught on, it would
eventually get down there.
371
00:26:12,714 --> 00:26:15,839
The touchscreen
is a little funky.
372
00:26:15,839 --> 00:26:18,005
What was this thing
gonna look like? You know,
we knew what size screen
373
00:26:18,005 --> 00:26:19,756
we were gonna have,
but we didn't know that early
374
00:26:19,756 --> 00:26:22,172
everything we're gonna
put on that screen.
375
00:26:22,172 --> 00:26:23,631
The thing
about computer programming
376
00:26:23,631 --> 00:26:26,547
is you're making something
out of nothing.
377
00:26:26,547 --> 00:26:28,923
This is not nerds
creating for others nerds here.
378
00:26:28,923 --> 00:26:31,923
There is a creative
process here that is much like
379
00:26:31,923 --> 00:26:34,130
making a film or painting
a picture or doing a play.
380
00:26:34,130 --> 00:26:37,381
This is very creative, which is
a surprise to a lot of people.
381
00:26:37,381 --> 00:26:39,714
-This is a very
creative process.
- You mean artistic?
382
00:26:39,714 --> 00:26:41,631
-Artistic? You mean artistic.
-Yeah.
383
00:26:41,631 --> 00:26:43,464
I'll ask him about them, OK?
384
00:26:43,464 --> 00:26:45,673
Yeah, that's absolut--
that got the crew yesterday.
385
00:26:45,673 --> 00:26:48,756
The common ground between
Apple and what we did
386
00:26:48,756 --> 00:26:52,130
at General Magic
in the sixties was idealism.
387
00:26:52,130 --> 00:26:55,798
Our art could make a difference
in, in the lives of everyone,
388
00:26:55,798 --> 00:26:59,297
everyone you know
and everyone you don't know.
389
00:26:59,297 --> 00:27:03,631
I think, uh, communications
is the most fundamentally
human thing that we do,
390
00:27:03,631 --> 00:27:08,589
and that's really why what
we are doing cuts to the heart
of-- of-- of who we are.
391
00:27:08,589 --> 00:27:13,255
Uh, that's what distinguishes
people more than any other thing
I think, the, uh,
392
00:27:13,255 --> 00:27:19,005
the sense of community,
a sense of, of, reaching out
from yourself to someone else.
393
00:27:19,005 --> 00:27:22,923
One of the things Bill and I do
is just by word of mouth
passing, passing
394
00:27:22,923 --> 00:27:26,464
that spirit down, down
to the next generation.
395
00:27:26,464 --> 00:27:30,297
We were always saying, wow,
wouldn't it be great if we did
that and Andy would do this,
396
00:27:30,297 --> 00:27:33,673
he would stay up all night
coding the thing that we just
came up with
397
00:27:33,673 --> 00:27:36,964
the idea that evening. He would
stay up all night and bring in
398
00:27:36,964 --> 00:27:40,047
a fully working thing
the next morning.
399
00:27:40,047 --> 00:27:44,673
So we created this
concept of different rooms,
and Andy went off
400
00:27:44,673 --> 00:27:47,464
and over the weekend
he completely rewrote the system
401
00:27:47,464 --> 00:27:52,339
to implement this hallways
thing. So we come back
and it's all there.
402
00:27:52,339 --> 00:27:56,923
That shouldn't have been
possible for one person to do
that much work in one go.
403
00:27:56,923 --> 00:28:00,422
Passion is the thing
that breaks through logic
404
00:28:00,422 --> 00:28:03,714
and makes you try
to get every part right,
405
00:28:03,714 --> 00:28:07,714
not because of some science,
but because of
406
00:28:07,714 --> 00:28:12,214
your feeling of pride and desire
to do something great.
407
00:28:12,214 --> 00:28:15,839
All you have to do
is tap on this little letter
creating icon
408
00:28:15,839 --> 00:28:18,089
and, uh, your favorite
stationary pops out
409
00:28:18,089 --> 00:28:20,881
of the drawer. You notice
it looks like a little postcard.
410
00:28:20,881 --> 00:28:24,631
There was mail,
there was calendar, everything
was communicating
411
00:28:24,631 --> 00:28:27,964
with each other
and tiny little things
that would delight people
412
00:28:27,964 --> 00:28:32,631
that would wink at people that
would just make it so special.
413
00:28:32,631 --> 00:28:37,089
One interesting area
we-- we haven't done is--
is expressing emotions.
414
00:28:37,089 --> 00:28:39,964
Uh, what-- what extent would you
use to express anger at someone.
415
00:28:39,964 --> 00:28:43,172
Emoticons, today,
emoticons are a big deal.
416
00:28:43,172 --> 00:28:45,798
In those days no one knew what
it was, there was no such thing.
417
00:28:45,798 --> 00:28:49,255
Andy and Bill would disappear
and come back with emoticons
418
00:28:49,255 --> 00:28:53,089
that were animated. They were
amazingly cute and intelligent.
419
00:28:53,089 --> 00:28:56,172
Only one person hated
the happy face. It's like--
420
00:28:56,172 --> 00:28:59,255
-Who was that?
421
00:28:59,255 --> 00:29:02,214
I've certainly
never worked with a team as
ambitious. It's almost like
422
00:29:02,214 --> 00:29:06,756
we didn't care about what made
sense. You know, how else could
it be good enough?
423
00:29:06,756 --> 00:29:10,089
There was, uh, confidence,
even arrogance there too.
424
00:29:10,089 --> 00:29:13,506
Are you kidding me?
This is, this is fun!
425
00:29:13,506 --> 00:29:16,631
It was like we
could walk through walls
and do anything.
426
00:29:16,631 --> 00:29:19,923
Being there with
all these people who were
like, "We can change the world
427
00:29:19,923 --> 00:29:22,798
and we're going to do it
and let me show you how."
428
00:29:22,798 --> 00:29:26,130
They were on
a joy ride, a rocket ride
429
00:29:26,130 --> 00:29:29,047
with all the freedom
to do what they wanted to do.
430
00:29:29,047 --> 00:29:32,881
Now it's getting them
to understand this thing
costs money.
431
00:29:37,047 --> 00:29:38,005
Real money.
432
00:29:41,798 --> 00:29:45,839
In 1990 there was no digital
telecommunications industry.
433
00:29:45,839 --> 00:29:48,923
It did not exist,
anywhere in the world.
434
00:29:48,923 --> 00:29:52,089
We were in the analog era,
there were no
435
00:29:52,089 --> 00:29:55,297
digital cellphones,
there was no World Wide Web.
436
00:29:55,297 --> 00:29:57,798
We were talking
about bringing millions
of people onto a network
437
00:29:57,798 --> 00:30:00,881
that had to be industrial
strength, reliable,
438
00:30:00,881 --> 00:30:04,172
and run 24 by 7 by 365
with no glitches.
439
00:30:04,172 --> 00:30:06,673
Who else could do that,
but the telephone company?
440
00:30:06,673 --> 00:30:08,923
That's who we needed,
and that meant AT&T.
441
00:30:14,297 --> 00:30:17,172
The AT&T folks came
in this gigantic stretched
limo that was too big
442
00:30:17,172 --> 00:30:19,506
to get into the parking lot
and I was watching them out
of the window
443
00:30:19,506 --> 00:30:22,214
of the second floor conference
room. Watching them trying
to maneuver the car
444
00:30:22,214 --> 00:30:27,172
into the parking lot.
They just couldn't do it.
445
00:30:27,172 --> 00:30:29,589
So they eventually got out
of their car and they
trouped upstairs.
446
00:30:29,589 --> 00:30:33,005
We're still waiting for Bill
and people are staring
at their shoes
447
00:30:33,005 --> 00:30:36,172
and a little uncomfortable.
That was not a good start.
448
00:30:36,172 --> 00:30:38,214
-Um...
- What happened?
449
00:30:38,214 --> 00:30:42,089
So Bill finally shows up.
Um, he hadn't taken
a shower in a week.
450
00:30:42,089 --> 00:30:46,506
He was wearing a Hawaiian shirt,
he stunk like a goat.
451
00:30:46,506 --> 00:30:49,631
You could see the noses wrinkle
on the faces of
the three AT&T guys,
452
00:30:49,631 --> 00:30:51,714
but they launched the demo.
453
00:30:51,714 --> 00:30:54,047
- This is a touchscreen?
So I can ahead go and touch it.
- Yeah, yeah. Yeah.
454
00:30:54,047 --> 00:30:57,047
No one had ever thought
of the kind of ideas
455
00:30:57,047 --> 00:30:59,964
that Marc, Bill and Andy
had instantiated in this demo.
456
00:30:59,964 --> 00:31:01,839
...another step.
Would you like a cookie?
457
00:31:01,839 --> 00:31:03,756
-Oh no. I've eaten too many.
-Would you like a cookie?
458
00:31:03,756 --> 00:31:09,422
The AT&T folks said, "We're in,"
and they joined us as
the first network partner.
459
00:31:10,923 --> 00:31:14,547
You got to have AT&T,
you got to have Apple,
460
00:31:14,547 --> 00:31:16,130
that's your roots.
461
00:31:16,130 --> 00:31:20,714
You got to have Motorola and
Sony, they make the devices.
462
00:31:20,714 --> 00:31:22,047
And you got to have Phillips.
463
00:31:22,047 --> 00:31:24,172
They're also gonna
make devices.
464
00:31:24,172 --> 00:31:27,089
Without those, we couldn't
have been General Magic.
465
00:31:27,089 --> 00:31:32,923
And we charged them
six million dollars for the
privilege of joining... each.
466
00:31:32,923 --> 00:31:36,214
Here was this little startup
in Silicon Valley, that was
gonna change the world,
467
00:31:36,214 --> 00:31:40,089
everybody was afraid of being
left out of the vision.
468
00:31:40,089 --> 00:31:43,714
This company's scale is small,
but thinking so big.
469
00:31:43,714 --> 00:31:46,631
Immediately we
decided to join it
470
00:31:46,631 --> 00:31:50,381
Yes, just, boom,
one second, we decided.
471
00:31:50,381 --> 00:31:55,422
Sony Japan
was unbelievably great,
but I think one of the things
472
00:31:55,422 --> 00:32:02,255
that Marc underestimated is how
each one of those relationships
473
00:32:02,255 --> 00:32:05,255
contributed to an enormous
level of complexity.
474
00:32:05,255 --> 00:32:08,339
...he said we have these three
bears out there, and we call
them Goldilocks.
475
00:32:08,339 --> 00:32:11,172
-We're gonna dance
with the three bears.
476
00:32:11,172 --> 00:32:14,464
- Marc is Goldilocks.
-I find him, grraawr, grraawr!
477
00:32:14,464 --> 00:32:16,381
-Gurrhr!
478
00:32:16,381 --> 00:32:18,673
I thought you grraawr, grraawr!
479
00:32:18,673 --> 00:32:21,089
The vision was gonna
happen because we were
putting together
480
00:32:21,089 --> 00:32:24,297
16 of the largest companies
on the planet
481
00:32:24,297 --> 00:32:27,130
who are natural enemies,
into-- into the same room
at the same time.
482
00:32:27,130 --> 00:32:31,422
We knew we were innovating,
no one had done anything like
that, and if it succeeded
483
00:32:31,422 --> 00:32:37,756
it would change everything and
that took a war-like energy.
484
00:32:37,756 --> 00:32:41,130
That was fighting,
that was battle.
485
00:32:45,381 --> 00:32:48,881
We had no choice,
but to keep quiet about
the things we were doing
486
00:32:48,881 --> 00:32:54,506
because other companies
were interested in it as well,
and we tried to keep secrecy
487
00:32:54,506 --> 00:33:01,422
at a level that would give a
small company like General Magic
time to create, time to develop.
488
00:33:01,422 --> 00:33:06,714
Everybody had
to shred everything. We couldn't
put everything in one bin.
489
00:33:06,714 --> 00:33:13,089
We had to wait and--
and kind of dole it out
to various different places.
490
00:33:13,089 --> 00:33:15,172
We were asked not to talk
about it outside
491
00:33:15,172 --> 00:33:18,005
of the office because we didn't
want any of it leaked.
492
00:33:18,005 --> 00:33:22,005
So there was this buzz around
the company, but it really was
kind of this, this, cipher.
493
00:33:22,005 --> 00:33:26,172
We had to keep it under wraps.
Part of that was
this PR strategy
494
00:33:26,172 --> 00:33:30,881
that we had only one shot
to make news.
495
00:33:30,881 --> 00:33:34,422
"While we're
in business development stage,
security is essential.
496
00:33:34,422 --> 00:33:37,589
If the concept leaks,
we lose our competitive edge.
497
00:33:37,589 --> 00:33:42,381
Please use the highest level
of personal attention
to security, including,
498
00:33:42,381 --> 00:33:46,255
if asked by an Apple colleague
not on the team, say nothing.
499
00:33:46,255 --> 00:33:48,881
If asked by a non-Apple
person, tell me immediately."
500
00:33:48,881 --> 00:33:53,464
Now it should be noted,
John Sculley was running Apple
at the time.
501
00:33:53,464 --> 00:33:59,089
In that sense
he was our ally,
or so we thought.
502
00:34:03,214 --> 00:34:10,255
I was getting intense pressure
from the Apple board and from
the Apple management team
503
00:34:10,255 --> 00:34:13,422
as to why was I spending
so much time on General Magic.
504
00:34:13,422 --> 00:34:18,422
And Apple was developing
in parallel a business
that it owned 100% of,
505
00:34:18,422 --> 00:34:22,255
called Newton, and that looked
like they could ship a product.
506
00:34:22,255 --> 00:34:28,631
Ten years ago we launched
Macintosh, a revolution
for the desktop.
507
00:34:28,631 --> 00:34:33,172
And today we are launching
Newton, a revolution
for the pocket.
508
00:34:33,172 --> 00:34:37,631
John Sculley gave a keynote
address at the 1993
509
00:34:37,631 --> 00:34:41,756
consumer electronic shows
where he announced
what we were doing.
510
00:34:41,756 --> 00:34:46,422
Imagine being able to take
a cellular telephone
and be able to be paged
511
00:34:46,422 --> 00:34:50,881
on the phone and write a little
note and fax it off to someone
else in response.
512
00:34:50,881 --> 00:34:56,297
Except he announced it
as something Apple was doing.
We thought Apple wasn't doing it
513
00:34:56,297 --> 00:34:58,881
and we found out from
that speech that they were.
514
00:34:58,881 --> 00:35:02,339
I wish I could say
that I was hurt. I wasn't--
515
00:35:02,339 --> 00:35:06,130
I wasn't just hurt, I was angry.
I was fur-- I was really angry.
516
00:35:06,130 --> 00:35:08,339
They had, uh,
decided to make something
517
00:35:08,339 --> 00:35:11,964
essentially based on
Marc's models.
518
00:35:11,964 --> 00:35:17,130
I thought Newton was,
I thought that they could
co-exist, you know.
519
00:35:17,130 --> 00:35:22,464
And, so I wasn't really
concerned that Newton
would hurt General Magic.
520
00:35:22,464 --> 00:35:27,297
They were our closest partner
who really gave us
our life.
521
00:35:27,297 --> 00:35:33,923
And so when we found out that
they were trying to kill us,
we felt completely betrayed.
522
00:35:33,923 --> 00:35:39,214
You wanna know about the
Newton? I'll tell you about
the Newton, #### the Newton.
523
00:35:42,172 --> 00:35:46,255
The Newton
announcement caused vision envy
524
00:35:46,255 --> 00:35:48,589
on the part of all
of our partners.
525
00:35:48,589 --> 00:35:52,506
They thought that Sculley's
was bigger than theirs.
526
00:35:52,506 --> 00:35:56,005
"I want that vision thing. Do
that vision thing for me too."
527
00:35:56,005 --> 00:36:00,547
And so
they wanted to immediately
go up there and introduce.
528
00:36:00,547 --> 00:36:04,547
We've got to explain
the vision such that
everybody gets it.
529
00:36:04,547 --> 00:36:08,339
The press gets it,
the corporations get it,
it's all clear.
530
00:36:12,005 --> 00:36:15,673
Leading the way to
a new age of personal
communication,
531
00:36:15,673 --> 00:36:19,964
creating a revolutionary
electronic messaging
environment.
532
00:36:19,964 --> 00:36:23,047
We call this environment,
the Cloud.
533
00:36:23,047 --> 00:36:25,714
The fact
that the Newton was going
to ship and it was getting
534
00:36:25,714 --> 00:36:28,839
all this publicity meant
that we had to come out
of stealth mode
535
00:36:28,839 --> 00:36:32,631
earlier than we had planned
and well before we were
ready to ship.
536
00:36:32,631 --> 00:36:36,589
Stakes are higher, you better
be better than these guys.
537
00:36:36,589 --> 00:36:40,214
Big event? This was
huge and we made it huge
538
00:36:40,214 --> 00:36:42,297
on purpose to raise
the jeopardy.
539
00:36:42,297 --> 00:36:46,214
We knew it was gonna be
a marathon that we were
gonna run at sprint speed.
540
00:36:46,214 --> 00:36:51,381
It was gonna take everything
out of us. Down the torpedoes,
it's full speed ahead.
541
00:36:53,589 --> 00:36:57,589
This is it, we're coming,
these amazing devices.
542
00:37:04,589 --> 00:37:06,756
- You remember
much about that day?
- Yeah, well,
543
00:37:06,756 --> 00:37:09,589
I remember my impression
of Marc was, "Huh,
544
00:37:09,589 --> 00:37:14,756
most of the vision of Jobs,
but he had better interface".
545
00:37:14,756 --> 00:37:16,756
Presenting Marc Porat.
546
00:37:18,255 --> 00:37:20,089
Today we are going
to introduce the vision.
547
00:37:20,089 --> 00:37:24,422
Today we are introducing
the technology,
introducing The Alliance.
548
00:37:24,422 --> 00:37:26,756
But let it be said
it's about feelings.
549
00:37:26,756 --> 00:37:31,422
How you feel about
the communication
with another person.
550
00:37:31,422 --> 00:37:34,631
To me the relationships
of your life, is the fabric
of your life.
551
00:37:34,631 --> 00:37:38,214
That's the stuff that defines
who we are as people.
552
00:37:38,214 --> 00:37:41,130
Marc was one of
the most charismatic presenters
you could ever imagine.
553
00:37:41,130 --> 00:37:45,422
But let me just hold it up for
you, so you can see what this
thing is, you know, about.
554
00:37:45,422 --> 00:37:47,464
Its intent is to be
with me all the time.
555
00:37:47,464 --> 00:37:50,798
The thing about Porat
when he speaks is,
everybody in the audience
556
00:37:50,798 --> 00:37:54,964
says to themselves
two things, they say,
"My god this guy is right.
557
00:37:54,964 --> 00:38:00,547
I can go to
the roof of this building
and if I jump, I will fly."
558
00:38:00,547 --> 00:38:04,589
And the second thing
they would think is,
"And that guy up there on stage,
559
00:38:04,589 --> 00:38:08,589
and me, we're the only
two guys who really get it."
560
00:38:08,589 --> 00:38:12,339
This, we hope will be
with you as simply part
of your existence.
561
00:38:12,339 --> 00:38:16,089
It will be that useful.
The minute I see it in a store,
I smile.
562
00:38:16,089 --> 00:38:19,547
It's about having fun,
it's about leisure,
it's about entertainment.
563
00:38:19,547 --> 00:38:23,255
I just recall listening to him
and thinking, "Yes, yes!"
564
00:38:23,255 --> 00:38:28,339
When we were talking
about re-inventing telephony,
we meant it. This is inexorable.
565
00:38:28,339 --> 00:38:32,089
The world of personal
communications, when it's
fulfilled, uh, possibly
566
00:38:32,089 --> 00:38:36,255
in one generation, when I say
generation, I mean my children,
my son and daughter.
567
00:38:36,255 --> 00:38:38,464
When they walk
around with these things
they will be wireless.
568
00:38:38,464 --> 00:38:40,339
Reporters would
leave these briefings saying,
569
00:38:40,339 --> 00:38:43,964
"My god, uh, forget the story
I'm writing, I want that.
570
00:38:43,964 --> 00:38:46,673
The world that they just
described to me,
571
00:38:46,673 --> 00:38:49,673
I want to live in that world,
I want my kids to live
in that world."
572
00:38:49,673 --> 00:38:52,839
A tiny gadget
that combines the telephone,
573
00:38:52,839 --> 00:38:55,589
a fax machine,
and a personal computer.
574
00:38:55,589 --> 00:38:58,214
Cellular phone,
a pocket pager and a notepad.
575
00:38:58,214 --> 00:39:01,130
Sounds a bit like
something from Star Trek, you
can send and receive messages,
576
00:39:01,130 --> 00:39:06,214
order tickets, get the latest
headlines or stock quotes
and also you can talk on it.
577
00:39:06,214 --> 00:39:10,631
It was wall to wall coverage.
New York times, Wall Street
Journal, L.A. Times.
578
00:39:10,631 --> 00:39:12,547
It was front page
in the Economist,
579
00:39:12,547 --> 00:39:15,506
front page on the Wall Street
Journal. No small thing.
580
00:39:15,506 --> 00:39:18,589
If this works
the way this industry
wants it to work,
581
00:39:18,589 --> 00:39:21,923
this is going to be huge,
I mean, you are talking about
582
00:39:21,923 --> 00:39:25,339
the potential for hundreds of
millions of devices eventually.
583
00:39:25,339 --> 00:39:29,673
IBM is conspicuously absent from
the alliance. So is Microsoft,
584
00:39:29,673 --> 00:39:34,214
which is racing to develop
its own personal communicating
software standard.
585
00:39:34,214 --> 00:39:39,673
Some say
it's revolutionary.
Others simply say it's magic.
586
00:39:39,673 --> 00:39:41,673
So we got a ton of coverage,
a ton of coverage,
587
00:39:41,673 --> 00:39:45,130
and that's also where,
the first questions where,
588
00:39:45,130 --> 00:39:46,756
"Well, this is, this is huge.
589
00:39:46,756 --> 00:39:49,964
Are they going to be able
to actually fulfill
on that vision?"
590
00:39:49,964 --> 00:39:53,881
Marc Porat
the President and CEO
and co-founder of General Magic.
591
00:39:53,881 --> 00:39:58,631
Thank you very much for being
here. What do you see as your--
your startup date
592
00:39:58,631 --> 00:40:01,422
to actually have one of these
things in somebody's hand?
593
00:40:01,422 --> 00:40:04,255
We'll be talking about dates
and about product features
594
00:40:04,255 --> 00:40:07,589
in some detail this summer,
but I did want to have a chance
to answer your--
595
00:40:07,589 --> 00:40:09,798
In other words nobody is saying
when one of these is gonna be
available?
596
00:40:09,798 --> 00:40:11,589
- That's correct.
-OK, OK. So--
597
00:40:11,589 --> 00:40:14,422
I caution--
I-- I-- I counsel caution...
598
00:40:14,422 --> 00:40:18,214
...written record of it.
Um, but what we have,
we have sort of...
599
00:40:18,214 --> 00:40:20,964
It did not go smoothly
after that at all.
600
00:40:20,964 --> 00:40:25,172
Moments where somebody has
to start doing something and,
uh, what we have decided is
601
00:40:25,172 --> 00:40:27,714
that for each of those important
moments we want to make sure
that there is
602
00:40:27,714 --> 00:40:30,923
real responsibility for someone
to, you know, to-- to say,
603
00:40:30,923 --> 00:40:33,214
"I am at this important moment,
you'll start doing your work."
604
00:40:33,214 --> 00:40:38,297
Marc and Bill
and Andy together decided,
"Well, this is the person
605
00:40:38,297 --> 00:40:42,631
to manage the engineering team."
That's what they-- that's what
they wanted me to do.
606
00:40:42,631 --> 00:40:44,798
And then there was
this one day where
I came to talk to all of them
607
00:40:44,798 --> 00:40:48,089
at once and they said,
"Oh we don't need a manager.
608
00:40:48,089 --> 00:40:52,422
We don't want you, because
we don't need a manager.
Our leader, our leaders
609
00:40:52,422 --> 00:40:57,130
are Andy and Bill. Uh, that's
what makes this place great,
is we don't have managers."
610
00:40:57,130 --> 00:41:01,089
"We can be
engineers without a manager
and we know what's best.
611
00:41:01,089 --> 00:41:04,964
Managers are just going to get
in the way. We don't need
program managers,
612
00:41:04,964 --> 00:41:07,631
we don't need any of that stuff.
We are just going to
make it happen."
613
00:41:13,714 --> 00:41:17,798
There was a fearlessness
and a sense of correctness,
614
00:41:17,798 --> 00:41:22,339
no questioning
of "Could I be wrong?" None.
615
00:41:22,339 --> 00:41:25,506
Because that's what
you need to break
out of earth's gravity,
616
00:41:25,506 --> 00:41:28,631
you need-- you need
an enormous amount of momentum.
617
00:41:28,631 --> 00:41:32,130
And that momentum comes
from suppressing introspection
618
00:41:32,130 --> 00:41:34,547
about the possibility
of failure.
619
00:41:36,547 --> 00:41:38,798
The Alliance was the
biggest and most complicated
620
00:41:38,798 --> 00:41:41,673
consortium of global companies
that had been created
621
00:41:41,673 --> 00:41:43,339
up until that time
in American business.
622
00:41:43,339 --> 00:41:44,547
You had competitors
at the table.
623
00:41:44,547 --> 00:41:46,547
Sony and Panasonic
hated each other,
624
00:41:46,547 --> 00:41:48,214
and it made it
hard for them to commit
625
00:41:48,214 --> 00:41:50,089
fully to our business.
626
00:41:50,089 --> 00:41:51,923
We needed to become independent,
627
00:41:51,923 --> 00:41:53,297
and the only way
we could do that
628
00:41:53,297 --> 00:41:55,714
was buy selling stock
to the public.
629
00:41:55,714 --> 00:41:58,673
It was the first,
so called, concept IPO,
630
00:41:58,673 --> 00:42:01,172
which is when a company could
go public without any revenue,
631
00:42:01,172 --> 00:42:02,923
let alone any profits.
632
00:42:02,923 --> 00:42:06,631
What made that possible?
The imprimatur of Goldman Sachs.
633
00:42:08,756 --> 00:42:13,339
Goldman Sachs was the gold
standard for investment banking.
634
00:42:13,339 --> 00:42:19,381
If Goldman was going to do
your initial public offering,
it meant that you too
635
00:42:19,381 --> 00:42:23,756
met the gold standard for
being a real company
with real prospects.
636
00:42:23,756 --> 00:42:26,005
Didn't have a product,
didn't have a revenue stream,
637
00:42:26,005 --> 00:42:28,881
but, you know, it seemed cool
at the time, let's invest.
638
00:42:28,881 --> 00:42:31,631
The best investment
bankers came to pitch us.
639
00:42:31,631 --> 00:42:37,422
One of them came and said,
"I must have a piece of the IPO.
640
00:42:37,422 --> 00:42:40,964
What would it take, what--
if I gave you the shirt off
my back, would that do it?
641
00:42:40,964 --> 00:42:44,798
And I said, "Yeah. It would!"
And he stripped down...
642
00:42:44,798 --> 00:42:48,089
-Don't film this stuff.
643
00:42:48,089 --> 00:42:51,589
And there we were
standing in the conference room
with a half-naked banker.
644
00:42:51,589 --> 00:42:54,214
He got the deal,
he participated in the IPO.
645
00:42:57,756 --> 00:42:59,589
Where is that
happening?
646
00:43:02,798 --> 00:43:03,631
Right here.
647
00:43:06,005 --> 00:43:10,422
So then they didn't make
any 44260s in five volts without
this, right, enable thing?
648
00:43:10,422 --> 00:43:14,214
Probably the most
challenging part of the product
was deciding what not to do.
649
00:43:14,214 --> 00:43:17,130
What to do and what not to do,
because it's really hard,
you're building
650
00:43:17,130 --> 00:43:22,255
a very complex platform.
And so just often things
would take longer.
651
00:43:22,255 --> 00:43:26,130
For me, I had never
done anything like that.
It was a huge challenge.
652
00:43:26,130 --> 00:43:30,839
You really had to work very hard
to build what we were
trying to build.
653
00:43:32,798 --> 00:43:36,547
I really had to up my game
and they were all like,
"Fadell you're doing it wrong.
654
00:43:36,547 --> 00:43:39,631
You should be doing it
that way." And I'm like, "No,
I think it's the right way."
655
00:43:39,631 --> 00:43:42,130
But I couldn't really articulate
the way they could. So yeah,
656
00:43:42,130 --> 00:43:46,297
-I had to challenge myself
and kinda go into the dark hole.
-A3 Volts...
657
00:43:46,297 --> 00:43:49,673
Once we got the basics
there, you take the new chip
that had
658
00:43:49,673 --> 00:43:53,714
whatever the latest software
that everybody had put together,
659
00:43:53,714 --> 00:43:57,255
pop it in and begin to see
the screen come to life.
660
00:44:00,964 --> 00:44:05,339
We could see it,
we could touch it and feel it.
661
00:44:05,339 --> 00:44:10,047
But the responsiveness of
the device was really slow. Uh,
the processor was underpowered,
662
00:44:10,047 --> 00:44:16,339
for example. So the experience
was a bit tap... tap...
663
00:44:16,339 --> 00:44:18,422
And, you know, kind of annoying.
664
00:44:20,339 --> 00:44:24,047
I was sitting in a lot
of the user test labs.
665
00:44:24,047 --> 00:44:27,005
The engineers would sit there
and say, "No, lady,
what are you doing?
666
00:44:27,005 --> 00:44:30,047
Don't, don't tap that. No, it's
not there, it's over there!"
667
00:44:30,047 --> 00:44:33,047
And we'd all go, "Ooh."
There was some comedy there.
668
00:44:33,047 --> 00:44:36,047
The thing
at the bottom that kinda
looks like a comb,
669
00:44:36,047 --> 00:44:39,881
I haven't the slightest idea
what that is.
670
00:44:39,881 --> 00:44:41,631
This doesn't look
like it's working.
671
00:44:41,631 --> 00:44:43,506
- Is this noise
supposed to be here?
672
00:44:43,506 --> 00:44:45,881
- OK, we've crashed.
We just crashed.
- Uh-oh.
673
00:44:45,881 --> 00:44:48,047
It had this little top hat.
674
00:44:48,047 --> 00:44:50,506
Like some operating systems
had little spinning wheels
675
00:44:50,506 --> 00:44:52,881
or a top hat would
just start spinning.
676
00:44:52,881 --> 00:44:54,923
And just start spinning
and just keep spinning.
677
00:44:54,923 --> 00:44:57,506
You just stare
at this ####### thing.
678
00:44:57,506 --> 00:45:00,214
Finally you just pull out
the battery and reset
the device,
679
00:45:00,214 --> 00:45:02,297
because there is
no point in waiting.
680
00:45:02,297 --> 00:45:05,714
- target for
re-bunking.
681
00:45:05,714 --> 00:45:08,547
It's not my fault,
is it? It's the software
engineer.
682
00:45:08,547 --> 00:45:13,172
And, you know, it's slowly
dawning on us, like we are not
gonna get this done.
683
00:45:13,172 --> 00:45:15,964
This isn't a finished
program by any means, is it?
684
00:45:21,923 --> 00:45:25,130
The roadshow for
the General Magic
public offering
685
00:45:25,130 --> 00:45:28,756
was flying around in a private
jet, flying first class,
686
00:45:28,756 --> 00:45:34,255
staying in the best hotels and
having people sit at our feet
and lap up what we were saying.
687
00:45:34,255 --> 00:45:36,589
The closest thing it comes to
is touring with a rock band.
688
00:45:36,589 --> 00:45:40,089
We've got a roadie crew
that has to set up
the cameras and the big screen
689
00:45:40,089 --> 00:45:42,673
to make sure that people
can see the demonstration
of the device.
690
00:45:42,673 --> 00:45:48,547
What we envisioned is something
in your hand that's with you
all the time, that allows you
691
00:45:48,547 --> 00:45:53,589
to have access whether it's
for fun or more importantly for
mission critical applications.
692
00:45:55,297 --> 00:45:57,673
All we did was
demonstrate the device.
693
00:45:57,673 --> 00:46:02,756
I would go out in the hallway
and I would pretend to be
an airline company
694
00:46:02,756 --> 00:46:08,130
and Marc would make an airline
reservation, and in real time,
Marc would reserve a flight,
695
00:46:08,130 --> 00:46:11,631
and blow people away
because no one had ever
seen anything like it.
696
00:46:11,631 --> 00:46:13,923
We've got tools,
we've got partners.
697
00:46:13,923 --> 00:46:15,506
We've got markets that are
happening all around us.
698
00:46:15,506 --> 00:46:17,589
-Give us a clap.
699
00:46:17,589 --> 00:46:20,547
Great. That's the right stuff.
700
00:46:20,547 --> 00:46:25,297
The roadshow succeeded
beyond everybody's wild
expectations.
701
00:46:25,297 --> 00:46:28,172
The first concept public
offering in Silicon Valley
history
702
00:46:28,172 --> 00:46:32,923
and we raised a total of, uh,
96 million dollars.
703
00:46:32,923 --> 00:46:33,839
That's about as good
as it gets.
704
00:46:35,964 --> 00:46:41,005
We were kings of the universe,
and it was really fun.
705
00:46:43,839 --> 00:46:47,381
Today we would call it
going viral. The press loved us.
706
00:46:47,381 --> 00:46:50,339
They heard the vision,
they saw what was going on,
and whoop! They're in.
707
00:46:50,339 --> 00:46:53,673
I was just afraid Marc thought
things were just too easy to do.
708
00:46:53,673 --> 00:46:56,339
How are you gonna get
the price point? How are you
gonna keep it from crashing?
709
00:46:56,339 --> 00:46:58,839
How are you gonna make it
fast enough? How are you
gonna make it readable?
710
00:46:58,839 --> 00:47:01,172
I just didn't think
he was focused on that stuff.
711
00:47:01,172 --> 00:47:05,172
We were so distracted
by all the articles,
712
00:47:05,172 --> 00:47:09,381
that we started to believe
our own-- our own tale.
713
00:47:09,381 --> 00:47:12,756
You know that we're
gonna conquer the world,
but yet we hadn't finished.
714
00:47:12,756 --> 00:47:17,255
We were not paying attention
to the other external trends
that were happening around us,
715
00:47:17,255 --> 00:47:20,506
because we were aiming
so far out in the future.
It was like the--
716
00:47:20,506 --> 00:47:24,047
the current context around us
really wasn't considered
that relevant,
717
00:47:24,047 --> 00:47:28,422
because we were aiming to far
out. But boy was that relevant.
718
00:47:33,547 --> 00:47:37,547
Put simply
the internet is just
a network of networks.
719
00:47:37,547 --> 00:47:40,714
In recent years,
a relatively unknown
communication system,
720
00:47:40,714 --> 00:47:44,756
called the Internet,
has exploded in popularity
with such intensity
721
00:47:44,756 --> 00:47:49,964
that it's predicted that over
25 million people will be
using it by the year 1998...
722
00:47:49,964 --> 00:47:52,756
And we had an intern who's like,
"Hey everybody,
723
00:47:52,756 --> 00:47:56,005
it's all about the Web. You
guys are totally missing it."
He was telling us this.
724
00:47:56,005 --> 00:48:00,547
It was probably late 94' early
95' and you could go to every
Website at that time.
725
00:48:00,547 --> 00:48:03,255
There was a list of them
and you could go and visit
all of the Websites.
726
00:48:03,255 --> 00:48:06,839
And it was all very rough,
you know there was mostly text.
727
00:48:06,839 --> 00:48:12,255
Uh, having graphics was leading
edge and we were working on
this rich multimedia system
728
00:48:12,255 --> 00:48:17,339
with audio and graphics
and things animating
and the richness was far beyond
729
00:48:17,339 --> 00:48:21,756
what the web was, but the web
had-- had worldwide reach.
730
00:48:21,756 --> 00:48:25,255
This other force
had appeared and we weren't
looking at it, you know.
731
00:48:25,255 --> 00:48:28,422
We were in bed with AT&T
with our private cloud.
732
00:48:28,422 --> 00:48:33,214
The whole point about having
a closed network is that people
had to pay to use it,
733
00:48:33,214 --> 00:48:35,798
and that's where AT&T was going
to generate it's revenue.
734
00:48:35,798 --> 00:48:42,255
The problem was pivoting toward
the World Wide Web, that would
have meant cannibalizing
735
00:48:42,255 --> 00:48:47,339
or perhaps even wrecking AT&T's
business model and we just
couldn't do it.
736
00:48:47,339 --> 00:48:52,839
I have to invest the time,
the time to keep banging
on the web
737
00:48:52,839 --> 00:48:58,297
with my mouse and my keyboard
because unless I do that nothing
happens. The web is passive.
738
00:48:58,297 --> 00:49:01,589
But even though it was
all here, right in front of us,
739
00:49:01,589 --> 00:49:05,464
we were unable to see
that was the way to go.
740
00:49:19,631 --> 00:49:24,381
One of our
developers, Pierre Omidyar,
very quiet, soft spoken guy.
741
00:49:24,381 --> 00:49:28,714
He had a Webpage, and down
at the bottom it had a click
through called Auction Web.
742
00:49:28,714 --> 00:49:31,047
Every once in a while
I would pass his desk
743
00:49:31,047 --> 00:49:33,589
and he would go, "Dee, come over
here, let me show you this."
744
00:49:33,589 --> 00:49:37,089
So he would show me
what he was doing
and of course he explained it as
745
00:49:37,089 --> 00:49:40,339
it was gonna be kind
of a garage sale, flea market,
746
00:49:40,339 --> 00:49:45,506
kind of site. OK, why do we need
that? And so...
747
00:49:45,506 --> 00:49:47,881
And he came to me
and said, "Do you
wanna help grow it?
748
00:49:47,881 --> 00:49:50,881
You know, is it something you
think is a good idea? I'd like
to turn it into a--
749
00:49:50,881 --> 00:49:54,339
into a company possibly.
Would you help me spin it out?"
I just looked at him and said,
750
00:49:54,339 --> 00:49:57,339
"You know, this is the dumbest
idea I've ever heard.
751
00:49:57,339 --> 00:49:59,339
You're gonna get strangers
to trust each other
on the Internet?
752
00:49:59,339 --> 00:50:02,422
Lots of luck. We're
not interested, have fun."
753
00:50:07,881 --> 00:50:10,839
He tried to get
lots of people to join
and nobody would join
754
00:50:10,839 --> 00:50:14,214
'cause they just thought it was
a flea market. I took him down
to an investor conference
755
00:50:14,214 --> 00:50:18,381
in Palm Springs,
so I got 15 people in there
and seven of them left
756
00:50:18,381 --> 00:50:20,714
during his presentation,
because it was a long,
boring presentation.
757
00:50:20,714 --> 00:50:23,464
He had this pony tail
down to his waist. He didn't
look like the kind of guy
758
00:50:23,464 --> 00:50:26,881
who was the CEO of any kind
of company. Some investors said
never do that to me again
759
00:50:26,881 --> 00:50:31,297
because that's flea market,
you could never make a good
brand out of that.
760
00:50:31,297 --> 00:50:33,339
-And that's how eBay
was launched.
761
00:50:33,339 --> 00:50:36,506
We had him in our
midst, and we had no idea.
762
00:50:36,506 --> 00:50:41,089
He was, he was a tech support
engineer and a very quiet guy.
We had no idea.
763
00:50:43,631 --> 00:50:47,381
Meanwhile we are
hearing about, you know,
the partners
764
00:50:47,381 --> 00:50:50,047
need a final version
to put in the ROMS to ship.
765
00:50:50,047 --> 00:50:52,464
Any deferral of schedule
is very politically charged,
766
00:50:52,464 --> 00:50:57,005
so what we decided to do was
just remove the schedule
from that information pack.
767
00:50:57,005 --> 00:51:01,172
Sony was just, you know,
insistent about that, like,
"Where is it? Where is it?"
768
00:51:01,172 --> 00:51:06,172
And there's only so many excuses
you can come up with to try to
put them off to say, you know,
769
00:51:06,172 --> 00:51:10,130
"Just a little bit longer,
just a little bit longer."
They're losing patience.
770
00:51:10,130 --> 00:51:12,756
Hope to deliver that
by December 1st.
771
00:51:12,756 --> 00:51:16,881
Uh, we're still evaluating that,
to see whether we can
meet that date.
772
00:51:16,881 --> 00:51:19,214
And then we started
blowing schedules.
773
00:51:19,214 --> 00:51:21,297
It's... uh,
it's in development right now.
774
00:51:21,297 --> 00:51:24,422
We expect to be delayed
by approximately one quarter.
775
00:51:24,422 --> 00:51:27,089
-What is going on here?
- I've
just gotten a little sick
776
00:51:27,089 --> 00:51:30,756
of all this complaining about
our schedule slips, dammit.
We do a good job here.
777
00:51:30,756 --> 00:51:34,339
We are a little slow sometimes
and we have a lot of bugs,
but so what?
778
00:51:34,339 --> 00:51:37,714
I started to understand
where the cracks
were starting to begin
779
00:51:37,714 --> 00:51:41,464
and where we didn't have a real
message, and a real clear
what we were building,
780
00:51:41,464 --> 00:51:44,214
and what we weren't building,
and for whom, and for how much
781
00:51:44,214 --> 00:51:46,631
was it gonna cost,
and when it was going to ship.
782
00:51:46,631 --> 00:51:49,464
This is kind of the pet
shop where the animals are kept,
783
00:51:49,464 --> 00:51:52,089
and the animals have different
behavior when you pick them up.
784
00:51:52,089 --> 00:51:55,839
When I pick the cat up, it kind
of scrunches up against
785
00:51:55,839 --> 00:52:00,005
the glass and when
I drop him, he tumbles.
786
00:52:00,005 --> 00:52:03,297
These really
creative people, but they would
have these flights of fancy.
787
00:52:03,297 --> 00:52:05,673
I mean, they would just go off
in all kinds of crazy directions
788
00:52:05,673 --> 00:52:11,297
and they were amazing ideas,
but, dudes, we got to ship
a product at the end of the day.
789
00:52:11,297 --> 00:52:15,422
And during that time,
the Newton shipped.
790
00:52:15,422 --> 00:52:17,881
Ladies
and gentleman, Newton is here.
791
00:52:17,881 --> 00:52:21,673
Newton was the product
that was ready to go.
792
00:52:21,673 --> 00:52:24,005
It was all about
new technologies.
793
00:52:24,005 --> 00:52:27,673
The most important thing
that I've ever been involved
with in my entire life.
794
00:52:27,673 --> 00:52:30,297
It's bad enough you
get betrayed by them, but now
795
00:52:30,297 --> 00:52:33,631
they're gonna try to
put you out of business.
796
00:52:40,214 --> 00:52:42,714
There was always
something else to be tuned up,
797
00:52:42,714 --> 00:52:44,339
there was some bug
to be caught,
798
00:52:44,339 --> 00:52:46,255
there was some memory leak
to be plugged up
799
00:52:46,255 --> 00:52:49,255
and the date got later
and later and later.
800
00:52:50,005 --> 00:52:51,673
I'd made commitments.
801
00:52:51,673 --> 00:52:53,255
The company had made
commitments,
802
00:52:53,255 --> 00:52:55,547
and the commitments
were now being undone
803
00:52:55,547 --> 00:52:59,631
by our inability, or maybe
even cultural unwillingness
804
00:52:59,631 --> 00:53:02,130
to let something out the door
that wasn't like perfect.
805
00:53:02,130 --> 00:53:07,214
And I felt the first wave,
that first zap of terror.
806
00:53:07,214 --> 00:53:10,631
We were too dazzled by
what it could possibly do
807
00:53:10,631 --> 00:53:15,589
to kind of realize
we were biting off
more than we could chew.
808
00:53:15,589 --> 00:53:20,172
I was still in creative mode,
working on a flipping coin,
809
00:53:20,172 --> 00:53:22,381
uh, so the game room would
have something in it.
810
00:53:22,381 --> 00:53:26,464
Whereas you tap the coin and it
would flip around heads or tails
811
00:53:26,464 --> 00:53:29,381
and gave you a random number
for feedback and all.
812
00:53:29,381 --> 00:53:33,381
And I was setting a bad example
for the team by doing stuff
813
00:53:33,381 --> 00:53:37,214
that was relatively
frivolous when we needed
814
00:53:37,214 --> 00:53:42,881
to concentrate on the boring,
uh, but necessary parts.
815
00:53:42,881 --> 00:53:48,381
And it really made me
do some soul searching
that I was kind of, uh...
816
00:53:48,381 --> 00:53:51,547
leading people astray
and not having
817
00:53:51,547 --> 00:53:55,756
quite the right, uh,
seriousness of our situation.
818
00:53:55,756 --> 00:53:59,964
The deadline
is everything, meet this date
or miss your opportunity
819
00:53:59,964 --> 00:54:01,422
to change the world.
820
00:54:01,422 --> 00:54:03,130
I don't think we had
anyone saying that.
821
00:54:03,130 --> 00:54:08,047
I was like,
"Huh... OK, I'm not crazy,
822
00:54:08,047 --> 00:54:11,422
I love all the people I work
with, but something
ain't right."
823
00:54:13,381 --> 00:54:17,089
My heroes, these icons,
that I know as people now,
824
00:54:17,089 --> 00:54:19,798
how are they letting
this happen?
825
00:54:19,798 --> 00:54:21,422
Don't they see? Don't--
826
00:54:21,422 --> 00:54:23,506
Aren't they listening?
Kind of like parents, right?
827
00:54:23,506 --> 00:54:26,756
At some point when you grow up,
your parents can do no wrong,
828
00:54:26,756 --> 00:54:29,547
and then they can only do wrong.
It was kind of that same thing.
829
00:54:29,547 --> 00:54:33,297
I grew up as a person,
and these people who I saw
830
00:54:33,297 --> 00:54:37,005
as parents and as educators
started to become
831
00:54:37,005 --> 00:54:41,589
you know, humans as well
in my eye, not just icons.
832
00:54:41,589 --> 00:54:45,631
And that's when it kind
of flipped for me like,
"I can't just follow
833
00:54:45,631 --> 00:54:49,464
the leader anymore. You need
to be a leader yourself."
834
00:54:59,005 --> 00:55:03,881
One night,
Sunday I think, and I walk
into the building and I hear
835
00:55:03,881 --> 00:55:08,089
slam, slam, bang, bang, bang.
No idea what was going on,
no idea.
836
00:55:08,089 --> 00:55:11,506
And just banging away
building what looked
to me like bunk beds.
837
00:55:11,506 --> 00:55:14,839
I said, "Guys, what, what are
you doing here?" They said,
"We're building bunk beds."
838
00:55:14,839 --> 00:55:19,839
Why do you need to build
a bunk bed in your office?
Why don't you go home to sleep?
839
00:55:19,839 --> 00:55:22,631
We had to
go up against it,
pull it together to get
840
00:55:22,631 --> 00:55:26,297
something out the door.
We've got to get serious.
841
00:55:26,297 --> 00:55:28,547
I remember like
sleeping on, you know,
some random
842
00:55:28,547 --> 00:55:31,214
mattress on the floor,
we didn't care about all this,
843
00:55:31,214 --> 00:55:34,339
we didn't care whether
we had furniture or anything,
we were just doing this thing.
844
00:55:34,339 --> 00:55:37,839
So we're just working
all out all the time, uh, and
I-- I was actually sleeping
845
00:55:37,839 --> 00:55:41,839
under my desk sometimes and then
I would get up in the morning
and just start working again.
846
00:55:41,839 --> 00:55:46,047
It's night time,
people are clustered around
a handful of machines.
847
00:55:46,047 --> 00:55:49,547
The rabbits are running around
under their feet, the parrot
is squawking
848
00:55:49,547 --> 00:55:51,756
and shitting all the time.
It smelled horrible.
849
00:55:51,756 --> 00:55:58,756
Uh, it-- it was dank, musty,
you know it smelt of sweat
850
00:55:58,756 --> 00:56:04,714
and exhaustion and no one
wanted to be anywhere else.
851
00:56:04,714 --> 00:56:07,881
We'll have it, we'll have it
tomorrow morning, alright? So--
852
00:56:07,881 --> 00:56:11,506
Every single one of us,
it was all hands on deck,
ship or die.
853
00:56:11,506 --> 00:56:13,673
There was this
constant drum beat of,
854
00:56:13,673 --> 00:56:17,214
"We have to ship, we have
to ship, we have to ship."
855
00:56:17,214 --> 00:56:20,214
In terms of
intensity and pressure
it was the best of times
856
00:56:20,214 --> 00:56:23,923
and it was the worst of times.
In some ways we were never
closer to each other
857
00:56:23,923 --> 00:56:28,756
and we never felt better
about what we were doing,
because we were getting there.
858
00:56:28,756 --> 00:56:31,214
- My fingers?
- Uh-huh. Both hands.
859
00:56:31,214 --> 00:56:34,339
- That'll never work.
- One finger
at the other end.
860
00:56:36,756 --> 00:56:39,881
It's quick, it's--
there's a pleasing pace to it.
861
00:56:39,881 --> 00:56:42,589
- A little better? OK.
- Yeah, much better,
much better.
862
00:56:42,589 --> 00:56:45,130
It's this
incredible experience
863
00:56:45,130 --> 00:56:48,881
of sort of all these different
people working, you know,
like a symphony.
864
00:56:48,881 --> 00:56:52,422
This thing that we
imagined, now has become real.
865
00:56:52,422 --> 00:56:56,714
We've done it,
and now you can see it and
touch it and use it as well.
866
00:56:56,714 --> 00:57:00,756
It's time to ship.
We need to get this out.
867
00:57:00,756 --> 00:57:03,589
It was
one in the morning,
everyone was there,
868
00:57:03,589 --> 00:57:05,130
everyone was exhausted.
869
00:57:05,130 --> 00:57:06,673
It was a classic decision
870
00:57:06,673 --> 00:57:09,255
that every project has
to make like, go or no go.
871
00:57:09,255 --> 00:57:14,631
So here we all were,
in it together and saying like,
"Is this it, are we done?"
872
00:57:14,631 --> 00:57:17,673
Marc Porat said,
"Anyone could speak about
whether we should ship.
873
00:57:17,673 --> 00:57:22,506
Is the software ready?"
And a ton of engineers
said, "We should wait."
874
00:57:22,506 --> 00:57:27,506
Marc listened and he said,
"Our partners have given us
a deadline, we're shipping."
875
00:57:34,881 --> 00:57:38,964
So welcome to the first
public demonstration of-- of
General Magic's technologies.
876
00:57:38,964 --> 00:57:43,255
I wanna talk a little bit
about, um, you know, we worked
really hard the last four years
877
00:57:43,255 --> 00:57:47,673
putting all this stuff together.
Uh, I feel, you know,
emotional about it.
878
00:57:47,673 --> 00:57:51,631
-Uh, people, uh, people--
879
00:57:51,631 --> 00:57:55,881
-What I wanna do is, uh,
is talk about the, uh--
880
00:57:55,881 --> 00:57:59,839
The incredible-- the best part
of working on this the last four
years is not the invention,
881
00:57:59,839 --> 00:58:03,464
I-- I love helping create
this stuff, but the best
part was working
882
00:58:03,464 --> 00:58:05,756
with the incredible team
that we have assembled
at General Magic.
883
00:58:05,756 --> 00:58:10,089
This isn't the work of just me
and Bill, but the work of some
incredibly brilliant,
884
00:58:10,089 --> 00:58:14,214
passionate people that I'm
honored to be able to work with
and I think these guys
885
00:58:14,214 --> 00:58:17,255
these-- We're working
with a bunch of young
programmers in their twenties
886
00:58:17,255 --> 00:58:21,631
that are going to go on to do
things that dwarf anything that
Bill and I have ever done.
887
00:58:21,631 --> 00:58:27,964
They are just incredibly great
and so, without further ado,
with, uh, great pride, uh,
888
00:58:27,964 --> 00:58:31,422
and representing Bill and--
and the amazing team
at General Magic,
889
00:58:31,422 --> 00:58:34,214
here it is world, Magic Cap.
890
00:58:34,214 --> 00:58:37,589
- It's a new
way to reach just about anyone
891
00:58:37,589 --> 00:58:40,673
-...anywhere, anytime.
892
00:58:40,673 --> 00:58:42,839
You're only a press
of a button away.
893
00:58:42,839 --> 00:58:46,798
-Sony Magic Link,
and what it takes off your desk
894
00:58:46,798 --> 00:58:50,547
is only matched,
by what it takes off your mind.
895
00:58:50,547 --> 00:58:56,631
Sony Magic Link Intelligent
Communicator. It clears your
desk, it clears your mind."
896
00:58:56,631 --> 00:58:59,381
Still so very
disturbing when you, when you
work on something for so long
897
00:58:59,381 --> 00:59:02,255
and then you let it out
into the world.
It's like having this baby
898
00:59:02,255 --> 00:59:06,047
and like, have you raised it
well enough? Is it going to be
okay on its own out there?
899
00:59:06,047 --> 00:59:09,214
Uhm, it's a little traumatic,
actually to let something
out like that.
900
00:59:20,089 --> 00:59:22,756
Hey, these really belong to you,
somebody asked me that.
They are yours!
901
00:59:25,381 --> 00:59:29,923
Whatever doubts we had
or whatever disagreements
or anything, we were on.
902
00:59:29,923 --> 00:59:33,381
We were, this was the moment,
this was the launch.
903
00:59:33,381 --> 00:59:36,673
We were gonna make it,
we were gonna succeed
and it was gonna be amazing.
904
00:59:41,881 --> 00:59:46,172
So, what are we doing?
Today we are making
the first steps.
905
00:59:46,172 --> 00:59:50,756
This afternoon it's out there,
the devices are out there
and the service is out there.
906
00:59:54,464 --> 00:59:57,839
We had arranged
to have a demonstration day
at Fry's,
907
00:59:57,839 --> 01:00:01,047
a famous place
for new product introductions.
908
01:00:01,047 --> 01:00:04,047
And a few famous people
from Apple came, just
out of courtesy.
909
01:00:04,047 --> 01:00:07,673
We went into the store and all
of the, all of the demonstration
stuff was way in the back,
910
01:00:07,673 --> 01:00:12,047
behind the refrigerators, you
couldn't see anything. It became
clear that the Fry's staff
911
01:00:12,047 --> 01:00:15,798
had not been trained
on how to demonstrate
the devices, or even knew
912
01:00:15,798 --> 01:00:19,673
what they were or who we were,
or why we were there.
913
01:00:19,673 --> 01:00:23,547
We talked about
our user as being Joe Sixpack.
914
01:00:23,547 --> 01:00:29,422
And I do remember sitting around
thinking, "You know, Joe Sixpack
really doesn't have email."
915
01:00:29,422 --> 01:00:33,589
And if that was our target,
it was very early for--
for Joe Sixpack.
916
01:00:33,589 --> 01:00:36,214
I worried
about the size, I worried
about the battery life,
917
01:00:36,214 --> 01:00:37,881
I worried about the 800 dollars.
918
01:00:37,881 --> 01:00:39,631
I don't even know
which button to push.
919
01:00:39,631 --> 01:00:42,422
No, I don't need that.
920
01:00:42,422 --> 01:00:43,923
- You might need it.
-I don't.
921
01:00:43,923 --> 01:00:46,881
What it really comes down to
is a personal decision
922
01:00:46,881 --> 01:00:49,714
as to whether or not you really
wanna be in touch all the time.
923
01:00:54,047 --> 01:00:59,714
My stomach turned sour
and I thought we're doomed.
924
01:00:59,714 --> 01:01:06,047
No one came, no one
bought it. Nothing.
925
01:01:06,047 --> 01:01:11,339
And so we are
waiting for the sales to happen
and the sales numbers were low.
926
01:01:11,339 --> 01:01:15,589
Very low, and there were some
problems with the AT&T Network.
So bit by bit
927
01:01:15,589 --> 01:01:18,714
we began to get evidence
that this thing wasn't gonna
rocket right,
928
01:01:18,714 --> 01:01:23,798
it was gonna be more difficult,
and that's the reality
that starts to sink in,
929
01:01:23,798 --> 01:01:25,923
is that, this is not
as easy as it seems.
930
01:01:25,923 --> 01:01:29,339
We had sold fewer than 3000
devices, and almost all of those
931
01:01:29,339 --> 01:01:32,798
had been sold
to friends and family
of the company and our partners.
932
01:01:32,798 --> 01:01:36,047
Virtually none
to ordinary consumers.
933
01:01:36,047 --> 01:01:39,339
I was looking at the list
of the names of the buyers
934
01:01:39,339 --> 01:01:43,422
and I recognized all of them,
I knew who they were,
and I thought
935
01:01:43,422 --> 01:01:47,881
that we don't have
a business here,
we are not gonna make it.
936
01:01:57,631 --> 01:02:00,631
Share price, that's
I think, the greatest concern
in this room and that's
937
01:02:00,631 --> 01:02:02,589
what we're going to take on,
head on.
938
01:02:02,589 --> 01:02:06,005
The explosion of the Internet
has forced a rethinking
of strategies
939
01:02:06,005 --> 01:02:07,464
across the entire industry.
940
01:02:07,464 --> 01:02:09,923
I have believed for years,
and continue to believe,
941
01:02:09,923 --> 01:02:14,130
that the notion of taking
intelligent devices with you,
942
01:02:14,130 --> 01:02:17,756
of the scale from this big
943
01:02:17,756 --> 01:02:20,923
to that small
is for real as a market.
944
01:02:20,923 --> 01:02:23,089
I continue to believe
in the wireless dimension,
945
01:02:23,089 --> 01:02:26,089
there will be smart phones,
there will be smart pagers,
946
01:02:26,089 --> 01:02:28,881
and maybe even things
like intelligent watches,
for all we know.
947
01:02:28,881 --> 01:02:34,130
It's a question of resources,
priorities and market readiness,
948
01:02:34,130 --> 01:02:36,339
uh, for us to figure out
where the sweet spot is. We--
949
01:02:36,339 --> 01:02:39,631
- Can we make some
money while this is going on?
950
01:02:39,631 --> 01:02:42,464
This guy from
the San Francisco Chronicle,
I mean, I remember
951
01:02:42,464 --> 01:02:44,631
he just drilled me.
He was like,
952
01:02:44,631 --> 01:02:47,547
"You guys are going
out of business.
953
01:02:47,547 --> 01:02:53,089
Sony is going to drop you.
I have sources that
have told me that.
954
01:02:53,089 --> 01:02:55,798
What is the company's response?
955
01:02:55,798 --> 01:02:59,214
What happens
when Sony drops you?
956
01:02:59,214 --> 01:03:02,506
You guys are dead."
957
01:03:02,506 --> 01:03:04,964
It's like, dude,
you didn't work here
for three and a half years,
958
01:03:04,964 --> 01:03:06,964
pulling all-nighters,
seven days a week.
959
01:03:06,964 --> 01:03:09,172
You didn't see the future
and know what's coming
960
01:03:09,172 --> 01:03:13,964
and, and now it's all
just in ashes around you.
961
01:03:13,964 --> 01:03:17,464
I'm looking
at spreadsheets, in my office
962
01:03:17,464 --> 01:03:20,756
and thinking,
"In a half hour I'm gonna
have to get on the phone
963
01:03:20,756 --> 01:03:25,005
and talk to the analyst from
Goldman Sachs and I don't know
what the hell I'm gonna say.
964
01:03:25,005 --> 01:03:28,005
How do I create the impression
that there is a future here."
965
01:03:28,005 --> 01:03:30,339
Marc did it,
but, uh, I was at a loss.
966
01:03:30,339 --> 01:03:34,964
The initial experience
is terrific,
and where we are headed
967
01:03:34,964 --> 01:03:38,923
is sublime, and to get from
terrific to sublime takes time.
968
01:03:38,923 --> 01:03:41,839
- I don't want
to be negative.
-Why is this tilted?
969
01:03:41,839 --> 01:03:44,422
- It's not titled.
- It's been
a lot of hype.
970
01:03:44,422 --> 01:03:48,214
I would not say that
in the video. Where we are
starting, as exciting as it is,
971
01:03:48,214 --> 01:03:50,506
is not where we are going
to end up. This will take time.
972
01:03:50,506 --> 01:03:54,422
It's a voyage that takes time,
it's a journey that takes time.
This will take time.
973
01:03:54,422 --> 01:03:56,964
It takes time.
You have to be patient.
974
01:03:56,964 --> 01:03:58,464
Perfect,
absolutely perfect.
975
01:03:58,464 --> 01:04:00,172
You know, I just thought
as you were talking
976
01:04:00,172 --> 01:04:01,964
how complicated it is
for you to be figuring out
977
01:04:01,964 --> 01:04:03,964
-what you can and can't say.
-Yeah, it's true.
978
01:04:03,964 --> 01:04:05,506
It's a whole other issue
I wasn't thinking about.
979
01:04:10,005 --> 01:04:12,464
I was torn up, it was...
980
01:04:15,381 --> 01:04:19,464
To walk in, there was a week,
you know, Phil actually
had to set me aside
981
01:04:19,464 --> 01:04:25,130
because I was so distraught,
that there was a week or two
that I actually just took off.
982
01:04:25,130 --> 01:04:27,881
I didn't even show up for work
because I was so distraught.
983
01:04:27,881 --> 01:04:32,047
And then Phil actually had to
sit me down and go, "Tony what's
wrong? You're not you."
984
01:04:32,047 --> 01:04:38,214
Like to go from 80,
120 hours a week to none.
985
01:04:38,214 --> 01:04:42,297
And so for me personally that
was a major rocking event.
986
01:04:42,297 --> 01:04:47,255
Then the next one disappointment
for me is, you know, I started
design devices
987
01:04:47,255 --> 01:04:50,923
and I started to try to mold
General Magic technology
988
01:04:50,923 --> 01:04:54,589
into something
that I thought was sellable.
989
01:04:54,589 --> 01:04:58,214
And so I created basically
a whole product plan,
and technology plan
990
01:04:58,214 --> 01:05:00,839
for what I thought was going
to be a successful product.
991
01:05:00,839 --> 01:05:03,923
I go back to General Magic,
I said, "Look I have
a firmed up product plan,
992
01:05:03,923 --> 01:05:07,506
you need to mold your software
to build this kind of device."
And they just looked at me
993
01:05:07,506 --> 01:05:12,506
and said,
"Sorry, we can't do that.
We have other priorities."
994
01:05:15,297 --> 01:05:21,255
For General Magic, as I saw it,
was, basically the end.
995
01:05:21,255 --> 01:05:25,422
They were defeated.
That was the saddest part
about that meeting,
996
01:05:25,422 --> 01:05:29,964
is that, and Andy in particular
I think was the one who said,
997
01:05:29,964 --> 01:05:35,381
"We're not gonna--
we can't do this. We're not
going to do it," and...
998
01:05:35,381 --> 01:05:37,673
they just didn't--
They didn't have anything left.
999
01:05:40,714 --> 01:05:43,547
I am a particularly loyal
person, so it was, it was
1000
01:05:43,547 --> 01:05:45,506
very hard for me
to leave General Magic.
1001
01:05:45,506 --> 01:05:48,297
I was fully bought into
what we were doing, uhm,
1002
01:05:48,297 --> 01:05:52,673
and I stayed perhaps even longer
than maybe I ought to have,
to try to help
1003
01:05:52,673 --> 01:05:55,172
change the direction, uhm,
1004
01:05:55,172 --> 01:05:59,047
but it was, it was beyond,
uhm, saving, unfortunately.
1005
01:06:00,631 --> 01:06:03,714
It looked like
a massive disaster,
1006
01:06:03,714 --> 01:06:06,297
a failure, a catastrophe.
1007
01:06:06,297 --> 01:06:09,798
It was a sense of rejection that
penetrated right to your heart
1008
01:06:09,798 --> 01:06:13,172
and your gut,
and I-- I just felt sick.
1009
01:06:31,714 --> 01:06:36,464
It was, uh,
devastating. For me it was,
it was really devastating
1010
01:06:36,464 --> 01:06:41,005
and, uh, I thought immediately,
"I have to take time off.
1011
01:06:41,005 --> 01:06:46,172
It's-- it's going to be a long
time before I start committing
1012
01:06:46,172 --> 01:06:52,714
to yet another blue sky,
uh, proposition."
1013
01:06:54,381 --> 01:06:58,005
The vision that
Marc, Bill and Andy had sold,
1014
01:06:58,005 --> 01:07:01,547
not just to the world,
but to us,
1015
01:07:01,547 --> 01:07:05,130
that this was a cool, fun,
1016
01:07:05,130 --> 01:07:09,714
lovely thing to have,
and that everybody would
want one because we did.
1017
01:07:10,756 --> 01:07:12,214
And we were wrong.
1018
01:07:32,506 --> 01:07:37,589
I think the conceptual
ideas were there, the user base
was not there,
1019
01:07:37,589 --> 01:07:41,589
the technology was not there,
the things to do on it
were not there,
1020
01:07:41,589 --> 01:07:44,130
it's like inventing
the television in the 1880's,
you just couldn't.
1021
01:07:44,130 --> 01:07:47,589
Like it doesn't
matter if you invented it
because you didn't have shows,
1022
01:07:47,589 --> 01:07:49,756
you didn't have capabilities.
1023
01:07:49,756 --> 01:07:53,130
I think there was actually
nothing General Magic
could have done
1024
01:07:53,130 --> 01:07:56,839
to succeed, because they were
at the wrong time.
1025
01:07:56,839 --> 01:08:02,297
The way I think
about that, it's like a wave.
If you start paddling too early
1026
01:08:02,297 --> 01:08:04,964
your arms will be tired
by the time the wave arrives,
1027
01:08:04,964 --> 01:08:07,881
and the wave will slide right
under you and leave you behind.
1028
01:08:07,881 --> 01:08:11,756
That's sort of what happened
with General Magic. They saw
the wave before anyone else,
1029
01:08:11,756 --> 01:08:16,255
and they thought it was coming
sooner and they got tired
before it arrived.
1030
01:08:16,255 --> 01:08:18,839
Yeah, but they had
all the right talent.
1031
01:08:21,297 --> 01:08:24,047
You can become
so focused, and such a believer
1032
01:08:24,047 --> 01:08:28,631
in what you are doing
that you can miss the change
of context in an industry.
1033
01:08:28,631 --> 01:08:33,798
In this case, the World Wide Web
and General Magic probably
didn't pivot,
1034
01:08:33,798 --> 01:08:39,339
uh, fast enough to the post
world after the Web,
but I missed it as well.
1035
01:08:39,339 --> 01:08:41,881
I was getting increased
pressure as a CEO of Apple,
1036
01:08:41,881 --> 01:08:46,464
by the Apple board, you know,
why was I wasting Apple's
time and money
1037
01:08:46,464 --> 01:08:50,130
on these post PC devices and not
just focusing on the Macintosh.
1038
01:08:50,130 --> 01:08:52,798
The result? I eventually
got fired by Apple.
1039
01:09:01,005 --> 01:09:05,673
I learned from failure how
incredibly painful it can be
when you fail publicly.
1040
01:09:05,673 --> 01:09:08,297
It wasn't just
the little failures,
but, you know, I had to fail
1041
01:09:08,297 --> 01:09:11,506
in front of the whole world
when I was fired from Apple.
1042
01:09:11,506 --> 01:09:15,130
It really hurt me for a long,
long time, and it wasn't
1043
01:09:15,130 --> 01:09:19,673
till about 15 years later that
I could actually get my head
around and deal with it.
1044
01:09:25,339 --> 01:09:28,339
But the stories of Silicon
Valley are always the stories
1045
01:09:28,339 --> 01:09:32,255
of these incredibly
successful companies,
1046
01:09:32,255 --> 01:09:35,506
and yet here is a company,
General Magic,
1047
01:09:35,506 --> 01:09:39,923
that wasn't
commercially successful
and eventually went bankrupt,
1048
01:09:39,923 --> 01:09:44,547
and yet so much of what came out
of General Magic
1049
01:09:44,547 --> 01:09:48,297
is the foundation of everything
we take for granted today.
1050
01:09:59,631 --> 01:10:03,214
Failure doesn't-- doesn't
stop me as long as it's
1051
01:10:03,214 --> 01:10:06,547
on a path towards
something really wonderful.
1052
01:10:06,547 --> 01:10:11,089
But with General Magic
there was a certain deflation
in me personally,
1053
01:10:11,089 --> 01:10:16,297
where I felt like, uh,
"Will I be able to do this
one more time? I'm not sure."
1054
01:10:16,297 --> 01:10:21,673
Because the potential was so
phenomenal and you could see
this is going to happen.
1055
01:10:21,673 --> 01:10:25,464
You know that this is going
to happen, and you realize
1056
01:10:25,464 --> 01:10:28,506
you're not gonna be the one
that makes it happen.
1057
01:10:28,506 --> 01:10:32,589
It's even more comprehensive
than I remembered.
1058
01:10:32,589 --> 01:10:34,756
Yeah.
1059
01:10:34,756 --> 01:10:40,881
Now that I look at it,
I think, what were we thinking?
1060
01:10:40,881 --> 01:10:43,506
We were trying to do all this?
1061
01:10:43,506 --> 01:10:45,589
And, you know...
1062
01:10:45,589 --> 01:10:49,172
And we thought
we could push the industry,
we could make them do it.
1063
01:10:49,172 --> 01:10:54,923
Mm...
Not there, it wasn't there.
1064
01:11:09,881 --> 01:11:15,089
I'm old enough now
to know that it's behind me,
you know, it's-- it's, uh--
1065
01:11:15,089 --> 01:11:17,714
To create technical revolution
1066
01:11:17,714 --> 01:11:22,255
is-- is really a game for people
in their, in their twenties.
1067
01:11:22,255 --> 01:11:26,464
The stamina, you're also not
as contaminated by the past.
1068
01:11:36,506 --> 01:11:38,506
More than anything else
it makes me feel old.
1069
01:11:38,506 --> 01:11:43,506
That, uh, stuff I-- I worked on
1070
01:11:43,506 --> 01:11:48,047
or bought, you know, is-- are--
they are now museum pieces.
1071
01:11:52,464 --> 01:11:56,881
Yeah, so there is
a General Magic device,
the Sony Magic Link.
1072
01:12:00,923 --> 01:12:04,381
Now I have thought
about it a lot, there is
a whole litany of things,
1073
01:12:04,381 --> 01:12:06,673
uh, we should have
done differently.
1074
01:12:06,673 --> 01:12:11,381
A lot of blunders that I'm
personally responsible for.
1075
01:12:11,381 --> 01:12:15,339
It was completely possible
to achieve the most ambitious
1076
01:12:15,339 --> 01:12:18,881
of our visions, uh,
but in a staged fashion.
1077
01:12:25,714 --> 01:12:29,714
We sometimes
need closure on things
that are not closeable.
1078
01:12:29,714 --> 01:12:35,047
A peak experience, positive
or negative happens,
it's not easy to resolve.
1079
01:12:35,047 --> 01:12:41,589
In the moment we all do the best
we can do in the moment,
at that moment.
1080
01:12:41,589 --> 01:12:44,589
It's in retrospect that you see
what the impact was.
1081
01:12:46,547 --> 01:12:50,422
I felt, a profound
feeling of humiliation.
1082
01:12:53,214 --> 01:12:57,881
Shame that I had
brought everyone along
with such high anticipation
1083
01:12:57,881 --> 01:13:01,172
and then couldn't at the end,
deliver it for them,
1084
01:13:01,172 --> 01:13:03,422
and for myself, and for them.
1085
01:13:08,756 --> 01:13:15,714
So I remember
coming home one evening,
so the kids were still up.
1086
01:13:15,714 --> 01:13:22,089
"Daddy." And daddy had given
it all to perfect strangers.
1087
01:13:25,923 --> 01:13:31,506
And my wife said,
"Don't come home like this."
1088
01:13:31,506 --> 01:13:33,464
Can you, Marc
slide over to your right,
1089
01:13:33,464 --> 01:13:35,464
so you are not
bracketing the plate.
1090
01:13:37,714 --> 01:13:40,923
"If you need to sit
in your car, for hours
1091
01:13:40,923 --> 01:13:44,589
or for all night,
don't come back.
1092
01:13:44,589 --> 01:13:48,464
Don't walk in the door
if you're not a person,
if you're not present,
1093
01:13:48,464 --> 01:13:51,631
because, you're not wanted."
1094
01:13:56,381 --> 01:13:59,673
And you know in-- in--
it collapsed,
1095
01:13:59,673 --> 01:14:06,589
it all came tumbling down,
and the company didn't work,
and my marriage didn't work,
1096
01:14:06,589 --> 01:14:09,047
in the same 12 month period,
you know.
1097
01:14:10,756 --> 01:14:12,631
And it all fell apart.
1098
01:14:16,631 --> 01:14:17,255
Yeah.
1099
01:14:24,839 --> 01:14:27,631
Have you
told your children about this?
1100
01:14:27,631 --> 01:14:30,547
Well I'm talking to them now,
aren't I?
1101
01:14:30,547 --> 01:14:32,714
It's one of the reasons
I agreed to make this film.
1102
01:14:39,964 --> 01:14:43,923
Life is ebbs and flows,
when a wave crashes
on the shores
1103
01:14:43,923 --> 01:14:48,422
and the rocks hear,
you don't think of
the wave as having failed.
1104
01:14:48,422 --> 01:14:53,756
You think of the wave as having
done its thing and the next wave
will come and the next wave,
1105
01:14:53,756 --> 01:14:57,214
and that's how I think of
General Magic. A moment in time.
1106
01:15:02,506 --> 01:15:07,255
It always amazed me,
because I haven't seen Marc
in many, many years,
1107
01:15:07,255 --> 01:15:11,297
you know, why there wasn't
a second act.
1108
01:15:11,297 --> 01:15:15,005
Because here is an individual
who was so good,
1109
01:15:15,005 --> 01:15:17,673
so exceptional
at what he did well.
1110
01:15:17,673 --> 01:15:20,881
Brought together
perhaps the best team
1111
01:15:20,881 --> 01:15:22,881
and the reality is,
in my mind Marc never failed,
1112
01:15:22,881 --> 01:15:27,673
you know, because he actually
did conceptualize
1113
01:15:27,673 --> 01:15:31,130
so many of the products
that we have today.
1114
01:15:36,714 --> 01:15:41,964
It was a decade of failure
in Silicon Valley for me.
1115
01:15:41,964 --> 01:15:47,547
General Magic was a disaster,
Phillips was a critical success,
but a business disaster.
1116
01:15:47,547 --> 01:15:52,130
Then I had my start up and then,
you know, during the start up
times the Internet crunch
1117
01:15:52,130 --> 01:15:55,297
happened and I couldn't get
any more funding
and that was a disaster.
1118
01:15:55,297 --> 01:15:59,589
So it was a disaster
after disaster
from a business perspective.
1119
01:15:59,589 --> 01:16:03,756
But from a personal perspective
it caused me to grow up
each time,
1120
01:16:03,756 --> 01:16:08,381
and learn because I was faced
with this real reality
1121
01:16:08,381 --> 01:16:13,923
of like, this isn't working
and you better understand
why and learn from it.
1122
01:16:13,923 --> 01:16:17,589
Because I had to go through that
to be able to set my--
to set the stage up
1123
01:16:17,589 --> 01:16:20,339
for what was to come
in 2001 and beyond.
1124
01:16:35,047 --> 01:16:38,589
General Magic gave us
a glimpse of what
the future could be.
1125
01:16:38,589 --> 01:16:41,631
The technology unfortunately
wasn't there at the time,
1126
01:16:41,631 --> 01:16:44,798
but those dreams,
we kept dreaming.
1127
01:16:48,130 --> 01:16:53,005
Tony is very big on music
and he would talk about
music a lot and how,
1128
01:16:53,005 --> 01:16:56,964
how someday we were gonna have,
you know, a little device
1129
01:16:56,964 --> 01:17:03,673
with all our music on it and I'm
like, "OK, why do I need that?"
1130
01:17:03,673 --> 01:17:06,839
I loved music
growing up in Detroit,
and I was always sick
1131
01:17:06,839 --> 01:17:10,089
and tired of lugging my
CD's and all this
other stuff around.
1132
01:17:10,089 --> 01:17:12,673
I wanted something where
I could take it all the time.
1133
01:17:12,673 --> 01:17:16,506
MP3 showed up.
I was like, music is coming.
1134
01:17:16,506 --> 01:17:22,047
Next thing I know I get a call,
"We've looked at all the MP3
players, we think they are bad.
1135
01:17:22,047 --> 01:17:24,714
We think there is one that can
be done in the Apple way."
1136
01:17:24,714 --> 01:17:29,381
And then Steve said,
"Now we need you to come on
the team to put it together."
1137
01:17:29,381 --> 01:17:32,005
And then I started calling
all kinds of companies
1138
01:17:32,005 --> 01:17:35,214
all around the valley,
around world.
Trying to figure out displays
1139
01:17:35,214 --> 01:17:37,547
trying to figure out batteries,
trying to figure out storage
1140
01:17:37,547 --> 01:17:41,005
and then Steve was able,
and the team was able
to build on top of those
1141
01:17:41,005 --> 01:17:44,839
and make it even better,
and so we were like,
it's happening.
1142
01:17:44,839 --> 01:17:46,964
Boom, that's iPod.
I happen to have one right here
1143
01:17:46,964 --> 01:17:50,005
in my pocket, as a matter of
fact. There it is, right there.
1144
01:17:50,005 --> 01:17:53,798
The Magic lesson
was, we have to ship it
as fast as possible
1145
01:17:53,798 --> 01:17:57,047
so you could learn
from the market and you
can iterate quickly.
1146
01:17:57,047 --> 01:17:59,881
Every year we made sure we had
a new version of the iPod.
1147
01:17:59,881 --> 01:18:02,255
And then we added
downloadable apps,
1148
01:18:02,255 --> 01:18:05,839
games, email,
communications, wireless.
1149
01:18:05,839 --> 01:18:09,506
We had these different pieces
and I'm like this is starting
to come together.
1150
01:18:09,506 --> 01:18:13,547
I remember this,
and it was like I was
back at General Magic
1151
01:18:13,547 --> 01:18:20,047
again in a way, because it's
what we talked about,
just 15 years later.
1152
01:18:20,047 --> 01:18:23,089
This is real, Steve goes,
1153
01:18:23,089 --> 01:18:26,881
"It's taking off, we need
to put it on a cellphone."
1154
01:18:31,130 --> 01:18:35,255
Today Apple is
going to reinvent the phone.
1155
01:18:36,756 --> 01:18:39,506
And here it is.
This is one device.
1156
01:18:41,172 --> 01:18:46,005
This has been, at that point,
17 years in Silicon Valley,
1157
01:18:46,005 --> 01:18:48,756
and we were finally able
to realize the dream we had
1158
01:18:48,756 --> 01:18:52,964
in 1991 on stage
and Steve Jobs talking about it.
1159
01:18:52,964 --> 01:18:55,214
We're going to use the best
pointing device in the world.
1160
01:18:55,214 --> 01:18:58,214
We're going to use
a pointing device
that we are all born with,
1161
01:18:58,214 --> 01:19:01,881
we're born with ten of them,
we are going to use our fingers.
1162
01:19:01,881 --> 01:19:06,798
So, let's go ahead
and turn it on, alrighty.
1163
01:19:06,798 --> 01:19:11,172
I was proud to think
that, "Yeah, my god,
we did it."
1164
01:19:11,172 --> 01:19:15,923
Tony did it. Everything
we wanted to do, there it is.
1165
01:19:15,923 --> 01:19:19,798
and on the other hand,
I was sad that it wasn't us.
1166
01:19:19,798 --> 01:19:23,839
But I also felt vindicated
in some way.
1167
01:19:23,839 --> 01:19:27,047
That the ideas had been right,
the timing had been wrong.
1168
01:19:29,547 --> 01:19:33,714
Steve would often call me
after like the big product
introductions,
1169
01:19:33,714 --> 01:19:39,130
just to see what I thought.
4:00 p.m. I was in my office,
I got a call from Steve.
1170
01:19:39,130 --> 01:19:41,297
He said, "What do you think,
what do you think?"
1171
01:19:41,297 --> 01:19:45,964
And it was like
the worst cell phone
connection I've ever heard.
1172
01:19:45,964 --> 01:19:51,297
You know it was all like,
you could hear Steve, say:
1173
01:19:51,297 --> 01:19:56,089
So the first thing I ask him,
I said, "Are you talking
on an iPhone?"
1174
01:19:56,089 --> 01:19:59,172
He goes, "No, no, no."
But I think he was.
1175
01:19:59,172 --> 01:20:02,798
Steve told me on the phone,
he thought a lot about Magic Cap
1176
01:20:02,798 --> 01:20:05,339
during the course
of the iPhone development,
1177
01:20:05,339 --> 01:20:10,005
and in particular mentioned
the projected keyboard,
he had seen that
1178
01:20:10,005 --> 01:20:12,756
and used it with Magic Cap
and that gave him faith
1179
01:20:12,756 --> 01:20:15,839
that, that was the right
direction to go.
1180
01:20:15,839 --> 01:20:18,089
-Hey Zarko.
-Hi, Andy.
1181
01:20:18,089 --> 01:20:20,839
Hi, I'm in the middle of
giving a demo of Magic Cap
for cellphones.
1182
01:20:20,839 --> 01:20:23,297
It's really exciting,
it's working great.
1183
01:20:23,297 --> 01:20:25,464
-You guys-- You guys
did a great job.
-It's incredible.
1184
01:20:25,464 --> 01:20:28,339
Yeah, yeah it's almost like
you are in the next room
or something.
1185
01:20:28,339 --> 01:20:32,255
-Yeah, amazing. Bye.
-Yeah, OK.
1186
01:20:32,255 --> 01:20:37,673
Had I thought that
it would be done by Steve Jobs,
1187
01:20:37,673 --> 01:20:43,506
if I had known that then,
I think I wouldn't have been
as devastated.
1188
01:20:43,506 --> 01:20:48,130
Because then I would know
that it would be done
and it would be done right.
1189
01:20:48,130 --> 01:20:50,923
It was very gratifying,
because it had come full circle,
you know?
1190
01:20:50,923 --> 01:20:55,089
Started with the Mac,
and had spawned General Magic.
1191
01:20:55,089 --> 01:21:00,547
General Magic progeny had
spawned iPhone and Android.
1192
01:21:00,547 --> 01:21:03,130
I mean, we can't
forget the Android.
1193
01:21:03,130 --> 01:21:05,547
Thank you for joining us today.
You know Android
1194
01:21:05,547 --> 01:21:07,089
obviously, you know,
being an open source project,
1195
01:21:07,089 --> 01:21:10,255
we consider ourselves
the shepherd of it.
1196
01:21:10,255 --> 01:21:12,714
So you see the vision continues.
1197
01:21:12,714 --> 01:21:16,839
You know, if you look at
Android, Andy Rubin droid,
Andy was right there
1198
01:21:16,839 --> 01:21:21,047
with us and then he carried it
to Android and he makes it
to now where we are.
1199
01:21:21,047 --> 01:21:23,422
I mean, here's the test,
what if General Magic
1200
01:21:23,422 --> 01:21:26,881
never happened,
would we have had Android?
1201
01:21:26,881 --> 01:21:30,422
Not a chance, I mean all these
things were linked together,
one after another.
1202
01:21:30,422 --> 01:21:33,589
One out of every five
people on the planet uses
1203
01:21:33,589 --> 01:21:36,881
an Android phone, uh,
growing every month.
1204
01:21:36,881 --> 01:21:41,422
The vision was true,
the vision was accurate,
the vision is the idea
1205
01:21:41,422 --> 01:21:45,547
that basically got computing
to the last hurdle.
1206
01:21:45,547 --> 01:21:47,673
The last hurdle was
when computing got into
1207
01:21:47,673 --> 01:21:49,506
the palm of the hand
of everybody in the world.
1208
01:21:51,172 --> 01:21:55,589
And between Tony and--
and Andy, that's about 98%
1209
01:21:55,589 --> 01:22:01,005
of the world's smartphones,
is those two guys who sat
15 feet apart.
1210
01:22:01,005 --> 01:22:04,673
That's pretty amazing,
and that by itself is--
1211
01:22:04,673 --> 01:22:10,881
brings such satisfaction.
It's, uh-- I can't even
describe it.
1212
01:22:10,881 --> 01:22:13,839
First obvious thing
to mention is that we are not
alone here today.
1213
01:22:13,839 --> 01:22:19,297
We are being filmed
for posterity as part of our--
our introduction video.
1214
01:22:19,297 --> 01:22:22,047
Who knows if any of this
will really be in the video.
1215
01:22:22,047 --> 01:22:25,589
Imagine a star
that went supernova
1216
01:22:25,589 --> 01:22:30,130
and everything
that you touch today,
1217
01:22:30,130 --> 01:22:33,089
everything you interact
with today technology wise
1218
01:22:33,089 --> 01:22:36,130
is because that star power
touched it.
1219
01:22:36,130 --> 01:22:38,130
I mean, all these companies,
and I don't know
1220
01:22:38,130 --> 01:22:41,005
if you add up the value
of those what it would be,
1221
01:22:41,005 --> 01:22:44,297
but they all had
their genesis with this crew
1222
01:22:44,297 --> 01:22:48,255
of just a few dozen people,
who were at General Magic.
1223
01:22:48,255 --> 01:22:50,923
It was one
of the only times
I've ever felt like
1224
01:22:50,923 --> 01:22:53,214
there's no weak link
in this chain,
1225
01:22:53,214 --> 01:22:54,714
everyone on this team,
1226
01:22:54,714 --> 01:22:57,714
uh, is brilliant,
is so committed and passionate.
1227
01:22:57,714 --> 01:23:01,047
What's so rare is having all
those things at the same time.
1228
01:23:01,047 --> 01:23:03,422
When you look at
that class of people
1229
01:23:03,422 --> 01:23:08,089
and what the world
looks like today,
that was the training ground
1230
01:23:08,089 --> 01:23:12,464
for us, for what has
shaped the world of today.
1231
01:23:12,464 --> 01:23:15,422
We all carry things
from General Magic,
in terms of our view
1232
01:23:15,422 --> 01:23:17,089
of what could be
possible in the future.
1233
01:23:17,089 --> 01:23:20,047
And as engineers
you can't help but think,
1234
01:23:20,047 --> 01:23:23,798
"There's-- there's-- Can we
do this now? How about now?"
1235
01:23:23,798 --> 01:23:28,839
I am so, so excited to show you
our work, and I'm wearing
Apple Watch right here.
1236
01:23:28,839 --> 01:23:32,381
A lot of General Magic was
imagining what the world would
be like if some things existed
1237
01:23:32,381 --> 01:23:35,214
that maybe we would make,
and that's so fun to do.
1238
01:23:35,214 --> 01:23:37,255
You can control both the eyes
and the mouth to get just
1239
01:23:37,255 --> 01:23:39,798
the right expression you would
like to send to somebody.
1240
01:23:39,798 --> 01:23:43,047
And that is so true
in so many fields right now,
you are able to actually
1241
01:23:43,047 --> 01:23:46,964
transform industries
by your work in technology.
1242
01:23:46,964 --> 01:23:50,089
When you look at
someone like Megan taking
all of her knowledge
1243
01:23:51,422 --> 01:23:53,089
and all the things she learned,
1244
01:23:53,089 --> 01:23:55,172
and now bringing it
to the government and seeing
1245
01:23:55,172 --> 01:23:58,297
how the US Government is
transforming through that.
1246
01:23:58,297 --> 01:24:02,381
Hello, everybody, how you doing?
1247
01:24:02,381 --> 01:24:04,798
-Good to see you,
is this my seat right here ?
-Yes, it is.
1248
01:24:04,798 --> 01:24:08,589
President Obama had created
the US Chief Technology
Officer, which is my job
1249
01:24:08,589 --> 01:24:12,089
and our team and really said:
"Come and help me using
those new methods
1250
01:24:12,089 --> 01:24:15,798
on some of these harder
problems, these problems
that are in our civic space."
1251
01:24:15,798 --> 01:24:17,756
There is the future right here.
1252
01:24:17,756 --> 01:24:19,422
One of the things
that I like to work on is
1253
01:24:19,422 --> 01:24:23,255
how to use technology
to make people's lives better
1254
01:24:23,255 --> 01:24:26,047
and sort of harness talent
and unlock talent.
1255
01:24:26,047 --> 01:24:30,756
I love thinking about,
uh, how magic is anywhere.
1256
01:24:30,756 --> 01:24:35,047
Uh, in everyone,
and how do you pull that out
1257
01:24:35,047 --> 01:24:40,756
and really make sure that
the talent that wants to do
its thing is able to do it.
1258
01:24:46,589 --> 01:24:49,673
You know,
as the human race thrives
really on this planet
1259
01:24:49,673 --> 01:24:53,923
it creates all kinds
of problems, education,
uniting people, climate change.
1260
01:24:53,923 --> 01:24:58,005
There is not enough water,
there is not enough food.
What are we going to do?
1261
01:24:58,005 --> 01:25:02,631
Those can all be solved
with technologies, it's just
a question how humanity uses it.
1262
01:25:05,005 --> 01:25:10,464
But, the reliance on technology
for everything, for human
interactions is worrisome.
1263
01:25:10,464 --> 01:25:13,589
Where people are, you know,
you go to anything and everyone
is like this, right.
1264
01:25:13,589 --> 01:25:17,130
Um, so I worry about what
happens to society and children
1265
01:25:17,130 --> 01:25:19,631
and how they interact
with each other.
1266
01:25:22,339 --> 01:25:25,172
You can't change the human race,
yeah, but you can start
1267
01:25:25,172 --> 01:25:27,422
to educate them so that they
change their behaviors.
1268
01:25:27,422 --> 01:25:30,547
And so the question is, can you
take these powerful tools
1269
01:25:30,547 --> 01:25:34,172
and do something that really
does help a lot of people?
1270
01:25:34,172 --> 01:25:37,339
Can you inspire a group
of young people now, to really,
1271
01:25:37,339 --> 01:25:41,214
to be creative and come up
with these new ideas?
1272
01:25:46,339 --> 01:25:50,297
Tonight, we feature an iconic
inventor of iPod and iPhone,
1273
01:25:50,297 --> 01:25:52,506
I would like to bring up
five numbers to introduce him.
1274
01:25:52,506 --> 01:25:55,631
Seven billion, two hundred
and seventy nine million,
1275
01:25:55,631 --> 01:25:59,339
three hundred and ninety five
thousand, eight hundred
and seventy three.
1276
01:25:59,339 --> 01:26:03,172
This is the number
of kilowatt hours saved
by Nest Thermostat owners.
1277
01:26:03,172 --> 01:26:07,339
Eighteen, the number of
generations of iPod's shipped.
1278
01:26:07,339 --> 01:26:10,506
Three hundred, the number
of patents authored.
1279
01:26:10,506 --> 01:26:14,339
Three hundred and fifty million,
the number of iPods sold.
1280
01:26:14,339 --> 01:26:18,714
Join me in welcoming
the one and only Tony Fadell.
1281
01:26:18,714 --> 01:26:22,547
Hi, everybody.
1282
01:26:22,547 --> 01:26:27,005
Let's say,
you show up now, you're a kid,
you show up here in the Valley,
1283
01:26:27,005 --> 01:26:30,547
um, what would
you tell someone similar
to you who just walked in,
1284
01:26:30,547 --> 01:26:33,381
you know, wet behind the ears
in Silicon Valley today?
1285
01:26:33,381 --> 01:26:38,381
You know I am only up here
because of many people
in this audience,
1286
01:26:38,381 --> 01:26:43,547
who helped me get here,
and that's the magic
of Silicon Valley.
1287
01:26:43,547 --> 01:26:47,214
We all started in the same place
you are in today.
1288
01:26:47,214 --> 01:26:51,172
Everyone has the same self
doubts and no one's perfect.
1289
01:26:51,172 --> 01:26:54,214
And when you meet your heroes
and when you work with them
1290
01:26:54,214 --> 01:26:58,214
and they treat you as a peer,
learn from it.
1291
01:26:58,214 --> 01:27:01,547
Keep moving. If you're
dreaming the right dream,
1292
01:27:01,547 --> 01:27:04,673
you're on the right path.
I've been there before,
1293
01:27:04,673 --> 01:27:06,422
it's tough, keep going.
1294
01:27:08,422 --> 01:27:11,422
These people helped me
to become the person I am.
1295
01:27:15,589 --> 01:27:21,756
How can we take this same idea
of bold dramatic change
1296
01:27:21,756 --> 01:27:23,881
to help create a better society?
1297
01:27:23,881 --> 01:27:26,172
We are going to have
to invent those things
1298
01:27:26,172 --> 01:27:32,297
and do it in all of these other
domains that are being touched
or revolutionized by technology.
1299
01:27:36,255 --> 01:27:40,547
It may seem daunting,
it may seem difficult,
it may seem impossible,
1300
01:27:40,547 --> 01:27:44,047
but if you just find the right
people and keep seeking out
1301
01:27:44,047 --> 01:27:48,339
knowledge and advice
and keep staying open
to make a better world
1302
01:27:48,339 --> 01:27:52,005
regardless of where you come
from, great things can happen.
1303
01:27:52,005 --> 01:27:54,547
We judge things
by the moment in which we feel
1304
01:27:54,547 --> 01:27:57,631
that they have made an impact
on the mass culture.
1305
01:27:57,631 --> 01:28:01,255
They are in the anthropology,
they are in the culture
of how we see
1306
01:28:01,255 --> 01:28:04,255
ourselves, and how we come
to expect the world to be
1307
01:28:04,255 --> 01:28:07,589
and I don't think that will
happen for another ten years.
1308
01:28:07,589 --> 01:28:09,964
I think we will build to it
incrementally and every quarter
1309
01:28:09,964 --> 01:28:12,047
and every year it will
get closer and closer,
1310
01:28:12,047 --> 01:28:14,839
but I don't think it will
be until the 21st century
when the stuff
1311
01:28:14,839 --> 01:28:18,506
we are working on today becomes
unexceptional, unexceptional.
1312
01:28:18,506 --> 01:28:21,756
Not worth making a video about,
and, and that's the test--
1313
01:28:21,756 --> 01:28:25,547
Except for historical
documentary purposes.
1314
01:28:25,547 --> 01:28:29,673
And, and that's the test
of, uh, of hey, we've made it.
1315
01:28:29,673 --> 01:28:30,756
We've really made a difference.
1316
01:28:30,756 --> 01:28:32,506
We've really changed the world.
121735
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