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I want to show you guys the set that
we're going to build for a white line,
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black line.
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This is a simple set, it's something
that I've actually kind of developed
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over a few years, and it's paired down
from what I used to do.
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I think it's very true that
photographers can get in bad habits.
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And I know the set that I used to use
to shoot on white and on black was much
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larger.
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It was really cumbersome and kind of
difficult to move around.
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And over the course of years, I really
refined it.
10
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And hopefully what you're going to see
is really going to
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save some time for you, in the end,
make it a lot faster.
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Now I've got kiekoff feel with me.
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Kate has been my longtime assistant
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and probably
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knows me better as an artist than any
assistant I've ever had, or any other
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team member, for that point.
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So you're going to see me collaborate
with Kate a lot.
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I really value her opinion and what she
brings to the party.
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You'll hear the conversation between
the two of us, and you'll just see us
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working through our natural workflow.
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00:00:56,489 --> 00:00:59,225
So we're going to go ahead and put up
the set, which hopefully will be
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approachable for you in your home
studio.
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All right,
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per idiot in the background, shan't we?
25
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So let me give you a quick rundown of
what we're putting together.
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We've got several different lights
going on here.
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We're going to have a para 88 in our
background.
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That's going to be behind a diffusion
panel.
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And we're going to put two pieces of
velveteen on either side of it.
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Velvetine is just a crushed black
velvet.
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It really sucks up light and it's
really not visible at all in terms of
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texture by the actual camera.
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That's something that's also really
important.
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00:01:54,514 --> 00:01:58,985
Above, I'm going to have a bron color
monoblock with a panhead.
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00:01:59,619 --> 00:02:01,554
And on that I've got a grid insert.
36
00:02:02,255 --> 00:02:04,591
And I've got a sheet of polarizing gel.
37
00:02:05,158 --> 00:02:08,661
Again, controlling highlight is such a
critical part of what I do, and it
38
00:02:08,661 --> 00:02:10,830
really makes the difference in your
photography period.
39
00:02:11,131 --> 00:02:11,364
So
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00:02:12,332 --> 00:02:16,36
to that, we're going to have a simple
baby plate with a sheet of black
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plexiglass on top.
42
00:02:17,637 --> 00:02:21,908
So a baby plate, in case you don't
know, has changed my life
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Kate.
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00:02:22,742 --> 00:02:23,843
You showed me in this trick,
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00:02:25,612 --> 00:02:29,783
a baby plate it's made by Matthews, and
it's a simple, long stud with a plate.
46
00:02:29,849 --> 00:02:33,286
On the bottom it's got six holes in it,
so you can mount it to something.
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00:02:33,620 --> 00:02:37,691
In my case, I'm actually just mounting
a sheet of black plexiglass to it, and
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00:02:37,691 --> 00:02:39,59
we've hockluded it to the bottom.
49
00:02:39,559 --> 00:02:41,961
Now, the reason I do this is I want to
get a good reflection.
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00:02:42,495 --> 00:02:45,598
I think that reflections are important,
and I want them natural.
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Black plex is the way to go.
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Shooting on white actually doesn't give
you a good reflection when it comes to
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white plaques.
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It's kind of milky and it looks flat.
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It doesn't have good life to it.
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Black is a perfect mirror.
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00:02:58,345 --> 00:03:01,614
So when I've got a light coming from
the backside and reflecting off of
58
00:03:01,614 --> 00:03:03,850
this, because remember, Anglo of
incidents, equals, angle of reflectance,
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this black is actually going to go
purely white.
60
00:03:07,787 --> 00:03:10,757
Except where the reflection is it's
going to be this deep, rich, colorful
61
00:03:11,157 --> 00:03:11,324
reflection.
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And that's something that I want.
63
00:03:13,693 --> 00:03:16,262
And then on the front, to light the
label, I'm going to have a visitech,
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00:03:16,730 --> 00:03:17,697
which is just a little monoblock.
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00:03:18,431 --> 00:03:20,967
And I've got this tiny impa spot on the
front of it.
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00:03:21,534 --> 00:03:22,502
These are great old impossots.
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I've had these for a long time.
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00:03:24,437 --> 00:03:28,108
They're not made anymore, but you can
find a variety of little spot
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00:03:28,274 --> 00:03:29,709
attachments to go on your lights.
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00:03:29,876 --> 00:03:34,981
And I just want to bring light into the
main label of the bottle, coming from
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00:03:34,981 --> 00:03:36,783
the left, and sweeping to the right.
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00:04:00,440 --> 00:04:00,607
Ok?
73
00:04:00,740 --> 00:04:02,108
So one thing I want to remind you of.
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00:04:02,342 --> 00:04:04,44
Your set has to start off level.
75
00:04:04,811 --> 00:04:07,247
Liquid is always going to seek natural
level.
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00:04:07,380 --> 00:04:10,517
If your set is pitched back in one
direction or another, or side to side,
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your liquids aren't going to be level.
78
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It's going to create a nightmare for
you in post production.
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00:04:14,354 --> 00:04:16,423
It's also not going to look right, like
when you look at the bottle.
80
00:04:16,823 --> 00:04:18,124
You're going to see it right away.
81
00:04:18,258 --> 00:04:22,228
So that's the very first thing you want
to do when you're getting that set established.
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Use a level.
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You've got a solid foundation.
84
00:04:25,699 --> 00:04:27,367
Everything can be built on top of that.
85
00:05:02,168 --> 00:05:05,605
So what I'm doing right now is I'm
taking a little bit of stickham wax
86
00:05:06,740 --> 00:05:08,908
and I'm putting it on the back edge of
my bottle.
87
00:05:09,476 --> 00:05:11,511
I don't want my bottle to slide off the
set,
88
00:05:12,178 --> 00:05:13,246
because this plucks.
89
00:05:13,546 --> 00:05:13,913
A glass
90
00:05:14,914 --> 00:05:16,316
is super slick.
91
00:05:17,851 --> 00:05:19,152
So I'm going to set this out here.
92
00:05:19,152 --> 00:05:21,454
This is going to be our standing while
we get our light ready
93
00:05:30,497 --> 00:05:30,663
Kate.
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There's no bottle behind you
95
00:05:34,401 --> 00:05:35,201
who
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you need more tape.
97
00:05:44,577 --> 00:05:46,846
So that's going to be the basic
foundation of our set.
98
00:05:47,147 --> 00:05:50,16
It's pretty simple, and i'll walk you
again through it, from back to front.
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00:05:50,250 --> 00:05:52,485
I've got a pair at 88 in the background.
100
00:05:52,819 --> 00:05:54,354
So, yeah, bron color pair 88.
101
00:05:54,521 --> 00:05:55,622
It's not the cheapest light.
102
00:05:55,789 --> 00:05:58,24
You can substitute anything for that.
103
00:05:58,91 --> 00:06:00,427
You could use a rotalox, you could use
a soft box.
104
00:06:00,593 --> 00:06:01,227
You can use a panhead.
105
00:06:01,861 --> 00:06:04,97
You could use a shallow reflector with
diffusion.
106
00:06:04,731 --> 00:06:07,534
You don't have to spend the same kind
of money that I'm using on this
107
00:06:07,534 --> 00:06:08,201
particular light.
108
00:06:08,435 --> 00:06:09,636
There's so many different options.
109
00:06:09,869 --> 00:06:11,871
But what you want is a nice light that
is controllable.
110
00:06:12,572 --> 00:06:15,308
That's going to have direction, but
that you can also give some good spread
111
00:06:15,475 --> 00:06:15,642
to.
112
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That light's going to be coming through
a roscoe 3030, which is a diffusion cloth.
113
00:06:20,747 --> 00:06:22,349
It has a little bit of texture to it.
114
00:06:22,349 --> 00:06:23,149
It's a gritted pattern.
115
00:06:23,616 --> 00:06:26,986
I haven't enough distance away from my
bottle where I'm not picking up that
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00:06:26,986 --> 00:06:30,357
pattern inside the bottle, or in the
lens, anywhere I don't want that.
117
00:06:30,590 --> 00:06:34,260
But it's a nice diffusion that really
allows the light to kind of spread
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00:06:34,494 --> 00:06:34,661
evenly.
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00:06:35,61 --> 00:06:36,629
And it should give me some good edges.
120
00:06:37,630 --> 00:06:39,866
So above my bottle, I have a panhead.
121
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Now this occurs on all of my sets
pretty much universally when it comes
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to beverage.
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I've got a bron color amount of block
the pan had, also known as a beauty dish,
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00:06:49,476 --> 00:06:50,276
inside of it.
125
00:06:50,276 --> 00:06:53,213
I have a gritted insert, which is going
to give the light a little bit more
126
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control.
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00:06:54,14 --> 00:06:56,983
Instead of it spreading out wider, it's
going to kind of come down and it's
128
00:06:57,50 --> 00:06:58,752
going to give me some light on the
shoulders.
129
00:06:59,386 --> 00:07:01,554
And then I've got a piece of polarizing
gel.
130
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Tap to the front of.
131
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That polarizing gel is going to again
allow me to control the highlight.
132
00:07:06,493 --> 00:07:08,194
I make sure to tape up all the edges.
133
00:07:08,495 --> 00:07:11,231
If I've got little cracks of light
coming through, it's going to ruin the
134
00:07:11,231 --> 00:07:11,398
effect.
135
00:07:11,464 --> 00:07:13,933
And I won't be able to control the
highlights
136
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in that most efficient manner that I'm
looking for.
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So make sure you do that.
138
00:07:18,905 --> 00:07:22,342
Last thing is, I've got a visitecheck,
which is just a monoblock with a tiny
139
00:07:22,809 --> 00:07:22,976
spotlight.
140
00:07:23,610 --> 00:07:24,444
You can use a snoot.
141
00:07:24,811 --> 00:07:29,149
You can even use a reflector and some
cinema foil, and kind of make your own
142
00:07:29,215 --> 00:07:30,984
snoot or kind of funneled light.
143
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That's going to bring light onto that
front label.
144
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I'm going to like probably the front
label and the neck label.
145
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Separately, just to give it a little
bit more drama.
146
00:07:38,992 --> 00:07:41,294
But this light is going to be my
mainlight for that.
147
00:07:41,695 --> 00:07:43,63
And then I'm shooting with a Sony.
148
00:07:43,630 --> 00:07:47,300
I've got the Sony, a seven r two, which
is a nice accessible camera.
149
00:07:47,534 --> 00:07:49,436
It's great for this type of work.
150
00:07:50,36 --> 00:07:51,304
Gives me really quality images.
151
00:07:51,771 --> 00:07:55,8
Right now, I'm going to start with the
ninety, but I might move in closer and
152
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work with the fifty, just to get a
little bit more of a normal lens on it.
153
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What I'm starting with right now
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is a really nice lens for a lot of what
we do.
155
00:08:04,117 --> 00:08:05,852
But it might be compressing the bottle
too much.
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00:08:05,852 --> 00:08:08,955
So I take a look at that and make a
decision on which lens I want to go with
13503
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