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Welcome back, my heathens.
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That's what we call
ourselves, followers of Heath.
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We call ourselves heathens.
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So, welcome back.
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Let's go over Madvatorial headlines.
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By the end of this training,
you're all gonna become mad.
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You're just gonna, like, lose it.
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And you're all gonna just, you're gonna
be, you're gonna transform into different
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people after we're done from here.
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No training will ever be the same.
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After you watch Heath's
training of mathematorials.
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All right, let me get a sip of this coffee
and let's talk about headlines, baby!
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And I'm gonna give you this doc as well.
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Ugh, rug in the throat.
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So we're gonna make
sure that is, um, yeah.
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Anyone, let's make it, yeah,
viewer, that we're good.
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Okay, so, mathematorials.
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I'll probably make this into a PDF and
make sure that you're all gonna get it.
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Okay, so let's take a look at this.
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Now, I broke it down in...
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I took also headlines like I wrote and
that I've written and used for different
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brands and then also ones that I see have
been tried and true and that work and I
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broke it down into different sections.
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So we have the why headlines, the how
headlines, the social proof headlines,
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and a combination headlines and a
combina and how, um, talk it through.
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So the how head the why headlines.
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This is one that I've used a lot,
and this is going from transition
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from an old, no longer working
solution to a new, improved solution.
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So a lot of the times it's like, it's
a saturated market, or it's also people
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are so, it's fighting against the big,
like we talk about that big enemy.
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Um, so let's go through
this and I'll show you.
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So why homeowners are turning
off their expensive heater.
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Heating systems for this affordable
and portable heater heats my ice cold
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office in two minutes And i'm going
to show another one down here again
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for this heater So this is what I
used for this portable heater, right?
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So the idea of the big enemy is the
the idea that it's so Turning on these
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expensive heating systems and houses hvac
to turn it on, you know to crank it all
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the way up It has to heat up the whole
hot house and it takes forever for this
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one particular room to heat up And it
costs so much money So That is appealing
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to these buyers that want to save money.
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People, think about that, the,
the desires of all the people,
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that, that what they want, right?
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They want to be seen, they want
to be heard, they want to save
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money, they want, they want
more, they want, uh, convenience.
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So lean into what they want, that outcome.
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They're gonna save money, they're
gonna heat up their house.
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So, think about, just write down, I
always do this, like, for all of our, my
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advertorials, is write down all the, all
the benefits, as many as you can, right?
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Obviously, this is also coming
in through research, that you're
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looking at the benefits, what people,
the reason why people want this.
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So, why homeowners are switching
off, so this is, it grabs their
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attention, whoa, they're turning off
their expensive heating systems for
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this affordable and portable heater?
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Heats my ice cold office is two minutes.
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Um, so this is also, I wanted to take,
I noticed this, I started seeing a trend
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with headlines doing like a little quote
within the headline where it's like
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the, the health benefits are incredible.
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So you started seeing that
more and more popping up.
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And the idea is you start
to see things happening.
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You start to see what's working.
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And so you don't want
to reinvent the wheel.
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You just want to add on to it
make a better wheel like it's
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there's a cool wheel now How
can we improve on that wheel?
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So don't recreate it.
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Just add to it.
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What else can we do?
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Um, that's why I agree with kim
cross, uh, a list copywriter.
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I hope i'm saying her name, right?
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Oof, I feel bad i'm recording this
and i'm not going to redo it Um, she's
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incredible and I I purchased a lot of her
products in the past her copy Uh, what
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is it the rapid accelerator or I can't
remember the name of it She's incredible.
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And but I agree with what she says.
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She said copy.
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It's not like copywriting in a sense,
like your copy collecting the more
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you're in it and throughout through
the many years of being in copywriting,
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you just start to integrate like all
these different from offline online.
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You just your brain gets jam packed
with all the different copies.
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So all of a sudden, when you
have to write a lead, right.
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You kind of become your own chat GBT and
you're like, you can quickly write a lead
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because of what the offer is asking for.
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It's, it doesn't, you don't
have to think so hard, right?
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But that just comes through
time and through experience.
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So consider that when you're writing
copy, a lot of times you're just
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kind of taking from everywhere and
you're piecing it up and jumbling
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it up and moving things around.
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And then it's a new piece.
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This is also from the date, the great
Dan Kennedy to Dan Kennedy always talks
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about when he writes a sales letter.
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Right.
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All right, send here.
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All right.
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Now send it out.
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Um, I can't do Dan Kenny's impression,
but if I could, I wouldn't, you
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know, send it out and then, uh, okay.
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And when you bring it, when you
want to do a new one, you just start
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moving things around and send it out
again, you know, and I don't know.
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I don't know if that's a
good Dan Kenny impression.
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If he ever sees this and he's
probably going to be like dumb kid.
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Um, but that's the idea is you
start to move things around and
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to test and send it out again.
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So for instance, like, Okay.
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Even in the bodies of, uh, advertorials,
you could start piecing things around.
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And I talk a lot about this in my
sales pages course, where I, how
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I make the sales pages, according.
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To the demographic and like the age
demographic and what, what pages
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they're normally seeing and then how to
structure those pages by moving around.
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It's like Lego pieces, just like bloop,
bloop, bloop, bloop, moving things around.
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Okay, so let's keep going through it.
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So why women are ditching luxury
brain creams for this youth defying
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wand used by A list celebrities
for luminous skin right at home.
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It's become my new morning routine.
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So there's a lot in this
headline that to unpack, right?
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So first off why women are ditching luxury
brand creams for this youth defying wand.
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Okay, let's start start there So the norm
is that women are using these luxury brand
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creams and then now they're ditching them
They're no longer work and a lot of and
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this is a big complaint that you see this
Uh big concern is that women are tired
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of wasting money on luxury brand creams.
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And I also see this, what's working
right now is kind of like, you think
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luxury brand creams are, or luxury
brands are thinking, thinking of you
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think again, or like they care about
you think again, they don't, you
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know, they're after just your money.
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They don't really care about your skin.
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So that idea when you're able
to, Harness that idea, you know,
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women are like, oh, I knew it.
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You know, I knew they weren't thinking
about my skin They just want my money.
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Well, and here's another thing too is
it's still very much works when you also
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add in Especially for this market when
you add in that celebrity factor to look
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camera ready women they want to be seen
They don't want to be ignored at that
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when they get older they're afraid of
going in rooms and they're starting to be
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ignored because they just And there's a
lot of uh fear around Of course, society
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is saying like, men, how come men get
to age like fine wine, but women aren't?
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So like leveraging what is being
talked about to your benefit so you
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can show them, Hey, like this is
like, this is what's being discussed.
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Our solution is able to reverse these
issues that you're facing and here's
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how it's different from everything
else that you've used in the past.
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Uh, and women, and this is always a
big, I think this goes for men as well.
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Like men want to look like A
list celebrities when it comes
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to their broad shoulders and
looking jacked and all this too.
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It works for like Kino Body did it for
years and years where it's like you want
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the Hollywood body and they would do like
a quiz front end and the idea is like they
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would get you in these different types of
Hollywood body that you're looking for.
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Like the superhero, the
Greek God and all this stuff.
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And it works really, really well because
they, because we see that and we want
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to see, like we want what we want.
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We want what we see, and
we want to achieve that.
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And of course, and again, with the
words of Dan Kennedy, if you can sell
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them on doing nothing and getting the
results they want, you're gonna win.
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Because people don't want to do anything.
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So if you can make it as easy as
possible, where they don't have
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to do anything and get the results
they want, you're a win win, baby.
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Alright, so, and then right here too,
for luminous skin, right at home.
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So that brings in that easiness factor.
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They don't have to go anywhere.
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They don't have to go somewhere
and spend a lot of money.
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They can do it right at home.
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And then right away, and then I add this
nice little head, nice little quote.
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It's become my new morning routine
because I saw a lot of research.
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Through they, They love their routine.
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They love to have a certain routine.
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They have a skin, um, rejuvenating routine
either in the morning or at night or both.
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Um, men there's, you see this a
lot of the men's market trying to
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push men to have a certain routine.
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Men have a harder time, but I've
now done it where I like it.
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I like having a certain routine.
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Uh, putting, Skin cream on in my face
because I'm getting older and I'm a
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little concerned by that my own skin
So i'm starting a certain routine
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as well So, uh, and then this next
one why are dynamic state residents
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ditching their old ice scraper?
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00:09:04,905 --> 00:09:07,724
This erases frosty snow and ice
from my windshield in seconds.
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00:09:07,734 --> 00:09:12,954
So this is one that I did a few years back
Um, it was that silly is that cone one?
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00:09:12,964 --> 00:09:15,990
You've probably seen that cone scraper
like You put it on that car and you
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00:09:15,990 --> 00:09:19,430
just kind of scrapes and it's for
like the Midwest for people that deal
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with more snow on their, on their car.
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It's okay.
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I don't think the product itself
is that fantastic, but you can
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see right here, dynamic state.
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So this is where you would
make it more personable.
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So when you are running ads,
you would dynamic say this is
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a code that they would put in.
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So someone in Toledo or someone
in Ohio or, uh, Traverse
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City, uh, Michigan, right?
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Like, any of these places, it
would say, why are Traverse City
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residents ditching their, or
like, or you could even put city.
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So like, we actually do that.
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That's even better.
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Why are Traverse City residents
ditching their old ice scraper?
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00:10:02,300 --> 00:10:07,770
So again, getting rid of the old solution
for something that is better and faster.
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Okay.
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And then using that dynamic city.
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This is really powerful too.
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It's done really, really well.
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It's because it makes it more
personalized and we see this all the time.
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Especially when in lead gen.
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Lead gen, this works really, really well.
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00:10:18,839 --> 00:10:23,969
Where it's like, why are, uh, you know,
um, Raleigh, Raleigh, I can't even say it.
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00:10:24,020 --> 00:10:25,879
Raleigh residents.
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00:10:26,670 --> 00:10:34,360
Um, you know, finally are switching their
old gutter system for the new three in one
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00:10:34,480 --> 00:10:37,560
gutter that cleans itself from leaves and
you never have to get on the ladder again.
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00:10:37,900 --> 00:10:41,380
So it's, it's solving a pain point of
people having to clean out their gutters
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00:10:41,380 --> 00:10:44,910
cause it rains a lot in Raleigh and they
get a lot of leaves and then now they're
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00:10:44,920 --> 00:10:48,030
ditching those old gutters for the new
and improved kind of gutter, right?
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00:10:48,600 --> 00:10:50,650
So this one we did, I like this one.
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00:10:50,650 --> 00:10:54,369
This one I wrote back in the
day for these, these, we called
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00:10:54,370 --> 00:10:55,610
it the better butter spreader.
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00:10:55,610 --> 00:10:56,540
It's these knives.
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00:10:56,930 --> 00:11:00,810
With holes in it and you just go over
ice cold butter and it comes out nice
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00:11:00,810 --> 00:11:05,919
and it can it makes it like noodles
noodles come out of it like it forms it
208
00:11:05,920 --> 00:11:08,990
and then you're able to spread it over
toast without a ripping up and without
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00:11:09,000 --> 00:11:12,239
having to wait forever on the count like
the butter on the counter for it to get
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00:11:12,509 --> 00:11:14,939
because in America, we'd like to keep
everything in the fridge for some reason.
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00:11:15,249 --> 00:11:19,199
But, you know, uh, Not having to
wait forever on the butter on the
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00:11:19,199 --> 00:11:20,829
counter to spread warm butter.
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00:11:21,630 --> 00:11:23,650
Apparently I can't talk Let me
have another sip real quick.
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00:11:27,440 --> 00:11:28,190
So this one's fun.
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00:11:28,670 --> 00:11:30,230
Why are restaurants hiding these new?
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00:11:30,439 --> 00:11:34,510
Butter knives from customers and where
you can get yours today So just a
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00:11:34,510 --> 00:11:37,689
lot of curiosity based like why would
restaurants hide these butter knives?
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00:11:38,019 --> 00:11:41,750
And the idea in the actual it
was a personal story and I wrote
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00:11:41,750 --> 00:11:43,689
this story where it's like this.
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00:11:43,689 --> 00:11:48,305
Um Anniversary date, and she
wanted to take a few butter
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00:11:48,305 --> 00:11:50,155
knives home with her in her purse.
222
00:11:50,165 --> 00:11:54,114
She doesn't, but the idea was, they
were so good, she wanted to steal them.
223
00:11:54,114 --> 00:11:56,544
And you get people like that,
that were like, I love this
224
00:11:56,545 --> 00:11:57,354
dish, and they'll steal it.
225
00:11:57,354 --> 00:12:01,725
You see people like in cruises or
hotels, just people with klepto
226
00:12:02,205 --> 00:12:06,225
fingers that are like, That's a hotel,
I can steal all the towels I want.
227
00:12:07,444 --> 00:12:08,285
I don't know where they get.
228
00:12:08,569 --> 00:12:09,079
Bad idea.
229
00:12:09,510 --> 00:12:13,939
So anyway, uh, that why, you
know, it's a lot of curiosity.
230
00:12:13,939 --> 00:12:15,120
Why are they doing this?
231
00:12:15,380 --> 00:12:19,120
It's for this new dynamic, this
new solution that is super cool.
232
00:12:19,140 --> 00:12:19,990
You're going to want it.
233
00:12:20,260 --> 00:12:22,079
Here's where to get it, but yada, yada.
234
00:12:22,459 --> 00:12:25,329
Uh, and then also if you're able to
add other things in the headline that
235
00:12:25,329 --> 00:12:29,099
I know that it's working, like as
seen on Tik TOK, uh, there's a viral
236
00:12:29,130 --> 00:12:32,239
people love things that have gone
viral ever since this was released.
237
00:12:32,239 --> 00:12:38,060
It's since ever since blank, this Gadget
has gone release, it's gone viral, and
238
00:12:38,060 --> 00:12:43,080
even picked up on, uh, national television
across news, news stations across the
239
00:12:43,080 --> 00:12:47,520
US, and yadda yadda yadda, people love
that because it, and I'll talk more
240
00:12:47,520 --> 00:12:51,249
about it down here in a bit, it brings
in that social proof, that idea of like,
241
00:12:51,279 --> 00:12:53,310
everyone's doing it, where are you?
242
00:12:53,750 --> 00:12:54,210
Where are you?
243
00:12:54,210 --> 00:12:55,870
Everyone's getting these butter knives?
244
00:12:56,510 --> 00:12:57,410
What, are you at home?
245
00:12:57,810 --> 00:13:01,579
Being a silly billy without one
of these badass butter knives?
246
00:13:02,319 --> 00:13:04,310
And people are like, huh,
I want a butter knife.
247
00:13:05,220 --> 00:13:07,480
Look at this lame butter
knife with no holes in it.
248
00:13:09,030 --> 00:13:09,580
I want that one.
249
00:13:10,580 --> 00:13:11,360
That's how I imagine.
250
00:13:11,765 --> 00:13:12,314
It goes.
251
00:13:12,834 --> 00:13:15,814
So the how headline, going from
struggling to success with this one thing.
252
00:13:17,355 --> 00:13:17,861
Did I do that?
253
00:13:17,861 --> 00:13:20,785
I like to keep things consistent.
254
00:13:23,125 --> 00:13:23,524
What am I?
255
00:13:23,655 --> 00:13:24,055
Newbie?
256
00:13:24,115 --> 00:13:24,335
Come on.
257
00:13:25,024 --> 00:13:30,074
So how I went from taking forever to how
I went how I You can even reword this.
258
00:13:30,075 --> 00:13:31,005
This is bad, Heath.
259
00:13:31,025 --> 00:13:31,485
Come on.
260
00:13:31,954 --> 00:13:35,865
How I how I went from taking forever
to fall asleep to drifting off to sleep
261
00:13:35,865 --> 00:13:38,724
in minutes and waking up energized
thanks to this weird two inch patch.
262
00:13:38,864 --> 00:13:42,475
By the time you watch this video,
I'm gonna redo that headline.
263
00:13:42,475 --> 00:13:44,805
I don't that's a lot of words
and could be a lot better.
264
00:13:44,805 --> 00:13:48,150
But the idea is You get
the essence of the idea.
265
00:13:48,480 --> 00:13:52,490
How I used to struggle to fall
asleep and take forever and
266
00:13:52,490 --> 00:13:54,000
be on my phone and yada yada.
267
00:13:54,000 --> 00:13:57,500
It would take 30 minutes to fall asleep
to now finally falling asleep in minutes.
268
00:13:58,110 --> 00:14:00,100
Thanks, and wake up feeling energized.
269
00:14:00,110 --> 00:14:01,640
That's a big thing for a
lot of people with sleep.
270
00:14:01,650 --> 00:14:03,920
They want to wake up
also feeling energized.
271
00:14:04,420 --> 00:14:06,270
They might get good sleep, but
if they don't wake up feeling
272
00:14:06,270 --> 00:14:07,439
energized, what's the point?
273
00:14:07,569 --> 00:14:09,910
They want to feel amazing the next day.
274
00:14:10,189 --> 00:14:12,240
Thanks to this weird two inch patch.
275
00:14:12,260 --> 00:14:15,439
This has been used for lots of
different headlines I've used it for.
276
00:14:15,699 --> 00:14:18,980
I see it right now in the
Zleep, um, advertorial.
277
00:14:19,250 --> 00:14:20,360
So this weird two inch patch.
278
00:14:20,360 --> 00:14:24,580
I used it back in the day for the
CBD patch, um, you know, about like
279
00:14:24,590 --> 00:14:29,095
eliminating Or stopping pain in its
tracks, which is another phrase that
280
00:14:29,095 --> 00:14:32,045
was picking up a lot of steam and
like blank blank stopping it in its
281
00:14:32,055 --> 00:14:34,245
tracks stopping pain in its tracks.
282
00:14:34,245 --> 00:14:35,645
Thanks to this weird.
283
00:14:35,954 --> 00:14:41,635
Two inch patch now legal in all 50 states,
you know, it adds a lot more curiosity
284
00:14:41,635 --> 00:14:43,265
like whoa, what's legal in all 50 states?
285
00:14:43,564 --> 00:14:48,134
What's this weird two inch patch
and the idea is it's CBD patch How
286
00:14:48,135 --> 00:14:51,975
a kind stranger saved me thousands
and rescued our stranded family in
287
00:14:52,045 --> 00:14:56,694
dynamic City and and the simple all
in one pump That's since gone viral.
288
00:14:57,595 --> 00:15:01,410
So like I added this part right here,
too And you can do it with and without
289
00:15:01,420 --> 00:15:05,630
because the original headline is just
this without the and, uh, all the simple
290
00:15:05,630 --> 00:15:07,130
on one pump that's since gone viral.
291
00:15:07,570 --> 00:15:12,789
So this I know is working right
now for the air moto, uh, gadget.
292
00:15:13,120 --> 00:15:15,439
So, uh, personal story.
293
00:15:15,439 --> 00:15:18,894
So this is bringing in that
personal story of a kind stranger.
294
00:15:19,265 --> 00:15:20,425
You know, save me thousands.
295
00:15:20,425 --> 00:15:21,905
It doesn't say dollars,
but save me thousands.
296
00:15:21,945 --> 00:15:23,235
People get the idea, right?
297
00:15:23,605 --> 00:15:27,145
And rescued our stranded family
in Blank Diamond Amex City.
298
00:15:27,485 --> 00:15:31,205
And so the idea, the abitorial talks about
the family that's on a trip, and they got
299
00:15:31,205 --> 00:15:33,444
stranded, and got pulled over at Mace.
300
00:15:33,605 --> 00:15:37,925
They canceled their triple A, and oh,
the worst time to cancel their triple A.
301
00:15:38,295 --> 00:15:41,295
And now they got stranded, and
then this person pulls over.
302
00:15:41,580 --> 00:15:46,360
And helps them with this cool gadget and
I have another one of these, uh that I
303
00:15:46,370 --> 00:15:49,400
used And i'll show you in just a moment.
304
00:15:49,410 --> 00:15:55,840
So yep, how how account now this
one is classic this one crushed Uh
305
00:15:55,980 --> 00:15:57,830
shout out to my buddy j die bolt.
306
00:15:57,870 --> 00:16:04,920
He ran for credit secrets Uh back
with larry king rest in peace So how a
307
00:16:04,920 --> 00:16:10,339
california mom accidentally raised her
credit score from 588 to 781 in only 90
308
00:16:10,340 --> 00:16:12,109
days It's an amazing headline, right?
309
00:16:12,370 --> 00:16:15,730
So not only is it just like razor
Credit score, but being specific.
310
00:16:16,300 --> 00:16:19,990
Specificity is a really
good one, so be specific.
311
00:16:20,270 --> 00:16:24,079
The more specific you are, the
more people can really, you
312
00:16:24,079 --> 00:16:25,890
want people to use their senses.
313
00:16:25,939 --> 00:16:29,990
In our bodies, I'm gonna get a little
woo woo, but it's really true, like
314
00:16:29,990 --> 00:16:34,550
it's, when you're able to use more
senses, we feel it in our bodies.
315
00:16:34,579 --> 00:16:38,189
We can sense it, we can, we can
see what you're explaining, we
316
00:16:38,189 --> 00:16:39,719
can taste it, we can smell it.
317
00:16:39,719 --> 00:16:42,579
People associate these
things inside of our bodies.
318
00:16:42,579 --> 00:16:46,905
And so when you're able to say,
Be specific on a 588 to 781.
319
00:16:47,095 --> 00:16:50,825
You're getting a stronger connection
to the person that is within this range
320
00:16:51,075 --> 00:16:54,035
Also, they've done their research They
know that the people that they're going
321
00:16:54,035 --> 00:16:58,495
for is probably within this range around
They're probably around this 588 or
322
00:16:58,495 --> 00:17:03,035
even lower and so on like the idea Is
it's being specific so it's not if they
323
00:17:03,035 --> 00:17:07,875
just said accidentally raise your credit
score in only 90 days Who cares who
324
00:17:07,885 --> 00:17:10,865
what kind of what kind of a mom calif
especially when you say california mom?
325
00:17:11,185 --> 00:17:13,474
Is that a bougie kind of like fancy mom?
326
00:17:13,795 --> 00:17:14,214
Right?
327
00:17:14,645 --> 00:17:20,964
So because you're bringing in that,
that what we think of a California, LA,
328
00:17:21,395 --> 00:17:24,075
Beverly Hill, like you're starting to
think like when you think of California,
329
00:17:24,075 --> 00:17:27,875
you think of more like ritzy, yada,
yada, not all of California obviously
330
00:17:27,875 --> 00:17:29,945
is ritzy, but the idea is it's quick.
331
00:17:29,955 --> 00:17:32,524
It's quick in your head to associate.
332
00:17:32,524 --> 00:17:36,035
So if we were to say like how West
Virginia mom, again, we start to
333
00:17:36,035 --> 00:17:37,764
associate what is West Virginia?
334
00:17:37,795 --> 00:17:38,635
What do we think of?
335
00:17:39,025 --> 00:17:44,070
Um, It's that we bring, we, it's
the stereotype that we think of,
336
00:17:44,070 --> 00:17:46,840
which is unfortunate because if
you've been to West Virginia.
337
00:17:47,350 --> 00:17:50,040
Amazing people in a wonderful
place and it's so lovely and
338
00:17:50,040 --> 00:17:51,740
I live fairly close to it now.
339
00:17:51,740 --> 00:17:54,080
And so it's, it's not all
of West Virginia, but you
340
00:17:54,080 --> 00:17:55,240
get a certain stereotype.
341
00:17:55,450 --> 00:17:59,449
So when you're bringing, when you're
being specific, so how California mom
342
00:17:59,449 --> 00:18:02,829
accidentally raised her credit score
from this to this, so bring in that
343
00:18:02,830 --> 00:18:05,880
specificity and then bring in how fast.
344
00:18:06,025 --> 00:18:07,765
That's pretty fast in only 90 days.
345
00:18:08,185 --> 00:18:10,455
I know this headline crush and has
worked for them really, really well.
346
00:18:10,455 --> 00:18:11,895
This is a classic one.
347
00:18:12,145 --> 00:18:13,135
So then what did I do?
348
00:18:13,185 --> 00:18:13,705
I took it.
349
00:18:13,745 --> 00:18:17,905
I swiped it and used it for, uh, back
in the day when I was partners with
350
00:18:17,905 --> 00:18:22,555
this a gummy brand, Nuke, um, we.
351
00:18:22,669 --> 00:18:27,010
I, this is also a classic
lesson in don't overthink it and
352
00:18:27,010 --> 00:18:28,220
just quickly put it out there.
353
00:18:29,389 --> 00:18:32,429
Sometimes when you overthink things,
uh, it doesn't work and then you're
354
00:18:32,429 --> 00:18:34,609
like and you're like I work so hard.
355
00:18:34,620 --> 00:18:35,490
I why?
356
00:18:35,889 --> 00:18:38,449
Why do I work so hard and
it doesn't work out for me?
357
00:18:41,325 --> 00:18:45,554
This is that classic, he
thikens, uh, bleh, bleh, bleh,
358
00:18:45,615 --> 00:18:47,095
bleh, bleh, and it crushed.
359
00:18:47,245 --> 00:18:52,184
So, I literally just said how a California
mom got fit by eating these candies.
360
00:18:52,294 --> 00:18:56,655
It's just, I mean, it's, it's, um,
and also a lesson from David Deutch.
361
00:18:56,664 --> 00:18:59,934
David Deutch, who, I think there was a
headline he talks about in one of his
362
00:18:59,945 --> 00:19:04,565
trainings where it's like, you know,
how to reverse, how to reverse cancer or
363
00:19:04,565 --> 00:19:06,485
like how to stop, how to reverse cancer.
364
00:19:07,855 --> 00:19:09,465
with a pencil or something like that.
365
00:19:09,735 --> 00:19:13,425
And the idea is journaling and like what
journal, the act of journaling does.
366
00:19:13,425 --> 00:19:17,115
But the idea it's, it's, it's
dripping with curiosity and it
367
00:19:17,125 --> 00:19:21,064
goes, it's juxtaposed because it's
like, how can someone get fit?
368
00:19:21,820 --> 00:19:24,710
By eating these candies and
also we're going for moms.
369
00:19:24,710 --> 00:19:28,470
We noticed that our target market
was we're moms We're middle eight.
370
00:19:28,470 --> 00:19:35,390
We're like around the age like 30
like younger moms Middle middle
371
00:19:35,390 --> 00:19:38,400
age kind of like moms but moms
that are looking to get in shape
372
00:19:38,410 --> 00:19:40,050
or wanting to get in shape, right?
373
00:19:40,299 --> 00:19:43,260
So how california mom got fit by
eating these candies and then I had
374
00:19:43,260 --> 00:19:46,870
a sub headline that's like hint blah
blah blah blah x I can't remember
375
00:19:46,930 --> 00:19:50,520
all the sub headline, but that's
I really I was like, how can I?
376
00:19:51,279 --> 00:19:55,049
I need a headline quick we want to test
and then finally this headline for the
377
00:19:55,080 --> 00:20:00,419
advertorial that we use crushed and
we were able to scale it And it did
378
00:20:00,419 --> 00:20:02,320
really really well for quite a stretch.
379
00:20:02,330 --> 00:20:03,709
So there you go.
380
00:20:03,709 --> 00:20:09,549
That's a good lesson in don't recreate
the wheel Just add to it take it and
381
00:20:09,549 --> 00:20:15,510
then Move it to fit If you know what's
working, take what's working and
382
00:20:15,510 --> 00:20:19,890
then move it, manipulate it to like,
fit for what you're trying to do.
383
00:20:20,200 --> 00:20:21,930
You don't have to overthink it too hard.
384
00:20:21,940 --> 00:20:25,090
Don't use your creativity
for, for copywriting.
385
00:20:25,249 --> 00:20:26,330
It's copy collecting.
386
00:20:26,640 --> 00:20:29,670
Use your creativity for the things
that make, that fulfill you, such as...
387
00:20:30,070 --> 00:20:36,130
Writing fiction or playing the oboe if
you're into playing the oboe social proof
388
00:20:36,160 --> 00:20:40,859
headlines feeling the FOMO tend to tend
to be a personal story editorial So this
389
00:20:40,890 --> 00:20:45,739
is this is the classic I used to sell pest
control back in the day and what we would
390
00:20:45,750 --> 00:20:50,129
do door to door and this has been going
on for years And also this is also classic
391
00:20:50,130 --> 00:20:54,780
Dan Kennedy to for direct response when
it comes to direct response mailers It's
392
00:20:54,970 --> 00:20:59,250
we would send a you would send a direct
response mailers like hey Uh, we are going
393
00:20:59,250 --> 00:21:02,820
to be in your neighborhood, you know,
three, some neighbors in your neighborhood
394
00:21:02,830 --> 00:21:04,530
are getting their gutters redone.
395
00:21:04,540 --> 00:21:06,460
We want it because we're going
to be in your neighborhood.
396
00:21:06,730 --> 00:21:10,249
We want to give you extended a certain
discount to you and be able to get
397
00:21:10,260 --> 00:21:13,939
your gutter done as well along with
your neighbors for this X amount of
398
00:21:13,939 --> 00:21:16,159
price because it's convenient for us.
399
00:21:16,159 --> 00:21:16,979
We're going to be in the neighborhood.
400
00:21:16,989 --> 00:21:17,659
Yada, yada.
401
00:21:17,659 --> 00:21:20,429
We would do this all the time when I
sold pest control, which was the worst.
402
00:21:20,705 --> 00:21:24,665
Right, uh, selling pest control in
the dead heat, the dead summer of
403
00:21:24,675 --> 00:21:27,285
Arizona and location that I know.
404
00:21:27,285 --> 00:21:30,754
And I was like afraid of running
into people and you had to get really
405
00:21:30,754 --> 00:21:34,614
clever with selling pest control,
especially when a saturated market,
406
00:21:34,614 --> 00:21:39,054
when there's so many pest control
companies in Arizona, it was a nightmare.
407
00:21:39,074 --> 00:21:40,854
So, but learn some lessons.
408
00:21:40,855 --> 00:21:45,175
And one of the lesson was, is don't,
don't go into a man's house who is wearing
409
00:21:45,205 --> 00:21:48,244
underwear and has 50 taxidermied animals.
410
00:21:48,685 --> 00:21:49,695
That was one of the lessons.
411
00:21:51,759 --> 00:21:53,060
And I went into his house.
412
00:21:53,610 --> 00:21:55,570
And he was like, There's a panther.
413
00:21:56,889 --> 00:21:57,509
That's an eagle.
414
00:21:57,509 --> 00:21:58,709
And I was like, Is that illegal?
415
00:21:59,185 --> 00:22:01,255
There's an eagle, like, on the piano.
416
00:22:01,825 --> 00:22:02,764
And it was just like, posed.
417
00:22:03,585 --> 00:22:04,405
It was weird, dude.
418
00:22:04,415 --> 00:22:06,855
And I was like, and then finally I
was like, I gotta get out of here, and
419
00:22:06,855 --> 00:22:08,395
I booked it, and I got out of there.
420
00:22:08,395 --> 00:22:09,645
But anyway, lesson learned.
421
00:22:10,474 --> 00:22:13,454
Man opens up the door, wearing
only underwear, kinda sweaty,
422
00:22:13,904 --> 00:22:15,625
drinking a cold, ice cold beer.
423
00:22:15,995 --> 00:22:18,605
Don't go in his house, even though
how badly you want the sale, cuz
424
00:22:18,605 --> 00:22:19,655
you have a family to support.
425
00:22:19,945 --> 00:22:20,725
Don't go in the house.
426
00:22:21,665 --> 00:22:22,445
I went in the house.
427
00:22:22,595 --> 00:22:24,274
Okay, anyway, where am I going with this?
428
00:22:24,395 --> 00:22:24,695
Right?
429
00:22:25,135 --> 00:22:27,925
Um, oh, we would do this all the time.
430
00:22:27,925 --> 00:22:29,065
We're like, Hey, we're pest control.
431
00:22:29,305 --> 00:22:32,305
We're gonna be in the
area taking care of rats.
432
00:22:32,515 --> 00:22:34,975
I heard there's a lot of rats around
here and people are like, yeah,
433
00:22:35,975 --> 00:22:37,535
uh, we're gonna be in the area.
434
00:22:37,535 --> 00:22:40,325
Your neighbors down the road, we're
gonna, because they're gonna be there.
435
00:22:40,395 --> 00:22:44,415
I thought we can, we can come and
take care of your rats as well.
436
00:22:44,415 --> 00:22:45,415
We know that they're here.
437
00:22:45,605 --> 00:22:46,825
So you know, let's talk.
438
00:22:46,855 --> 00:22:50,295
And so that idea is social proof
because no one wants to be the first.
439
00:22:50,735 --> 00:22:53,774
No one wants to be the first, but
they don't want to be left out.
440
00:22:54,245 --> 00:22:57,614
They don't, that's that feelmo,
that feelmo, the FOMO, the
441
00:22:57,614 --> 00:22:59,705
feeling, the fear of missing out.
442
00:22:59,705 --> 00:23:00,014
Right?
443
00:23:00,045 --> 00:23:01,055
So let's take a look at this.
444
00:23:01,075 --> 00:23:03,985
Laundry deter, liquid detergent
wasn't helping her sensitive skin.
445
00:23:04,175 --> 00:23:07,915
So she found a better solution
that easily cleans her laundry.
446
00:23:08,044 --> 00:23:11,620
So again, this tends to also
be a, Uh, personal story.
447
00:23:11,630 --> 00:23:16,510
So someone, the social proof aspect
of like this person did this, so this
448
00:23:16,520 --> 00:23:20,060
is like how many people are have a
sensitive skin and talk about laundry
449
00:23:20,060 --> 00:23:21,600
with sensitive skin, a lot of people.
450
00:23:21,869 --> 00:23:24,299
So she found a better solution
that cleans her laundry.
451
00:23:24,300 --> 00:23:25,250
So it's that.
452
00:23:25,270 --> 00:23:25,879
Oh, she did it.
453
00:23:26,419 --> 00:23:27,620
And that means I could do it too.
454
00:23:28,370 --> 00:23:31,030
Mom exposes driving tip that
saved her life and is now
455
00:23:31,030 --> 00:23:32,179
saving the lives of others.
456
00:23:32,459 --> 00:23:33,470
So that's social proof.
457
00:23:33,470 --> 00:23:36,949
Mom does this thing and is
now sharing it with others.
458
00:23:37,179 --> 00:23:37,860
The social proof.
459
00:23:37,889 --> 00:23:41,000
This is one that I wrote years
ago for the safety discs, right?
460
00:23:41,500 --> 00:23:43,639
So this is a personal story
of what happened to her.
461
00:23:43,920 --> 00:23:49,350
And the same, it was very similar to what
you see the, um, the kind stranger one
462
00:23:49,350 --> 00:23:53,480
right here, where it's like she pulled
over the side of the road, yada yada,
463
00:23:53,660 --> 00:23:57,500
and she had these safety discs, she was
so glad to have them, and the police
464
00:23:57,500 --> 00:24:01,189
officer was impressed as well, like,
so it just adds this like social proof
465
00:24:01,190 --> 00:24:02,940
aspect of how cool these things are.
466
00:24:03,670 --> 00:24:07,650
See why people are snapping up these
antibacterial sheets for the holidays,
467
00:24:07,650 --> 00:24:09,820
the health benefits are incredible.
468
00:24:10,080 --> 00:24:13,070
So this could actually be
underneath the combination headline
469
00:24:13,070 --> 00:24:14,130
because you're using this why.
470
00:24:14,480 --> 00:24:17,210
So why people are snapping up these
antibacterial sheets for the holidays.
471
00:24:17,220 --> 00:24:20,379
So this is another, that's definitely a
social proof one where it's like people
472
00:24:20,379 --> 00:24:22,109
are just grabbing these, they love them.
473
00:24:22,595 --> 00:24:24,535
They love these sheets, where are you?
474
00:24:24,585 --> 00:24:26,075
I mean, do you want these sheets?
475
00:24:26,125 --> 00:24:27,305
And so it's that FOMO.
476
00:24:28,115 --> 00:24:30,485
Uh, I recently discovered how
to heat any space in my house
477
00:24:30,485 --> 00:24:34,004
in under 5 minutes without using
my home's costly heating system.
478
00:24:34,195 --> 00:24:34,834
Social proof.
479
00:24:34,834 --> 00:24:36,145
Someone else is doing it.
480
00:24:36,685 --> 00:24:40,914
So that someone, this is a, you know,
average Joe that did it, and now
481
00:24:41,015 --> 00:24:43,285
is showing how you could do it too.
482
00:24:43,675 --> 00:24:47,455
I recently discovered how he This
is that space heater I talked about.
483
00:24:47,455 --> 00:24:49,274
This is one that I know has worked.
484
00:24:50,945 --> 00:24:54,905
The combination, so using why
or how along with social proof.
485
00:24:54,934 --> 00:24:58,085
So this is actually just
mainly a lot of whys, yeah.
486
00:24:58,524 --> 00:25:01,365
But the idea is you could
use a combination of things.
487
00:25:01,770 --> 00:25:04,910
And also, you probably noticed
too, advertorial headlines are
488
00:25:04,910 --> 00:25:06,820
not like sales letter headlines.
489
00:25:06,820 --> 00:25:10,260
And where you can also get a lot of
inspiration, to be honest, when it comes
490
00:25:10,260 --> 00:25:16,770
to headlines, just go to places like Fox
News, Huffington Post, you know, like, go
491
00:25:16,770 --> 00:25:19,729
to Yahoo, Huffington Post does this a lot.
492
00:25:19,730 --> 00:25:20,570
Let's take a look at this.
493
00:25:21,329 --> 00:25:23,320
Watch, I'll show you,
especially the opinion ones.
494
00:25:24,220 --> 00:25:26,820
This is where I get a lot of, you
can just kind of get inspired because
495
00:25:26,820 --> 00:25:31,299
you can see what's kind of, so like
this one, these women over 50 have
496
00:25:31,299 --> 00:25:32,670
great skin, here's what they use.
497
00:25:32,670 --> 00:25:32,684
Watch.
498
00:25:34,254 --> 00:25:37,784
Well, I want to know what they're using
this can also be even better these women
499
00:25:38,054 --> 00:25:41,804
these women over 50 have great skin Here's
the one thing they stay away from here.
500
00:25:41,814 --> 00:25:45,215
Here are the five things they never
put on their skin Oh, I'd like to
501
00:25:45,215 --> 00:25:46,074
know that you know what I mean?
502
00:25:46,485 --> 00:25:52,125
um This one right now They always do
this stuff that controversial that
503
00:25:52,125 --> 00:25:55,574
we're controversial makes it immediately
once you want to click on right a
504
00:25:55,574 --> 00:25:59,875
controversial 2018 film is the top
movie on netflix right now, you know,
505
00:25:59,915 --> 00:26:04,575
and that's really that In itself, the
word controversial and then, of course,
506
00:26:04,575 --> 00:26:09,525
we're seeing Mel Gibson, who is dripping
with controversy and, uh, Vince Vaughn.
507
00:26:09,555 --> 00:26:09,925
Right?
508
00:26:10,095 --> 00:26:12,434
So they have, like, a lot
of controversy involved.
509
00:26:13,405 --> 00:26:14,874
This one, the life saving medication.
510
00:26:14,884 --> 00:26:16,324
Everyone should learn how to use.
511
00:26:16,774 --> 00:26:18,495
Uh, this could probably be even better.
512
00:26:20,294 --> 00:26:21,365
Um, let's see here.
513
00:26:22,064 --> 00:26:23,384
This is, uh, usually.
514
00:26:23,424 --> 00:26:23,805
Oh, yeah.
515
00:26:23,945 --> 00:26:24,485
What's tabula.
516
00:26:28,015 --> 00:26:28,435
There we go.
517
00:26:29,105 --> 00:26:31,545
Nine year old is sold as a survivor of
a fiery crash that killed five kids.
518
00:26:31,615 --> 00:26:32,115
Yikes.
519
00:26:32,175 --> 00:26:36,665
Okay, that's uh, I don't mean to get
real sad on you on that one, jeez, ew.
520
00:26:37,545 --> 00:26:39,065
So what I do is I click on one.
521
00:26:39,115 --> 00:26:40,535
Oh, and there's a gummy ad.
522
00:26:40,555 --> 00:26:40,845
Okay.
523
00:26:40,845 --> 00:26:44,295
So we'll come down here and I take a look.
524
00:26:45,045 --> 00:26:46,455
So see, look at this.
525
00:26:46,465 --> 00:26:48,735
See, this is a, this is
going to go to an avatar.
526
00:26:48,735 --> 00:26:50,235
This is going to be a listicle right here.
527
00:26:50,725 --> 00:26:51,685
I've already clicked on that one.
528
00:26:51,685 --> 00:26:52,944
So it's going to go to a listicle.
529
00:26:53,104 --> 00:26:54,145
You're going to see here.
530
00:26:54,205 --> 00:26:56,025
It's gonna be an eight
reasons why probably.
531
00:26:59,245 --> 00:26:59,515
Yep.
532
00:27:01,415 --> 00:27:01,595
Sorry.
533
00:27:01,595 --> 00:27:02,284
It's taking forever.
534
00:27:03,385 --> 00:27:03,725
Nice.
535
00:27:08,014 --> 00:27:08,235
Yep.
536
00:27:08,284 --> 00:27:09,054
Eight reasons why.
537
00:27:09,215 --> 00:27:10,804
So, and I actually use this in here.
538
00:27:11,095 --> 00:27:11,685
So you can see here.
539
00:27:11,965 --> 00:27:14,595
Eight reasons why two million
Americans have switched to earth
540
00:27:14,595 --> 00:27:16,064
breeze laundry detergent sheets.
541
00:27:16,495 --> 00:27:19,015
So it's just kind of like,
it just adds that curiosity.
542
00:27:19,015 --> 00:27:19,965
What are the eight reasons?
543
00:27:20,015 --> 00:27:21,545
And it's really nice and easy chunks.
544
00:27:21,555 --> 00:27:22,055
Just boom.
545
00:27:22,094 --> 00:27:22,665
Easy to use.
546
00:27:22,665 --> 00:27:23,405
Great for the environment.
547
00:27:23,754 --> 00:27:24,684
Not paying for water.
548
00:27:24,885 --> 00:27:26,615
Great for sensitive
skin, it's ultra light.
549
00:27:26,615 --> 00:27:30,635
So what's cool with these, with listicles
by the way, is you can move things around.
550
00:27:30,915 --> 00:27:32,955
This, there's endless
testing of possibilities.
551
00:27:32,955 --> 00:27:36,485
You're like, okay, let's do, actually
for this, we're going to target these
552
00:27:36,515 --> 00:27:39,135
type of people, and we're going to put
it great for traveling in tight spaces.
553
00:27:39,154 --> 00:27:40,225
Let's put that at number one.
554
00:27:40,585 --> 00:27:42,474
So it grabs their attention
right away, right?
555
00:27:42,615 --> 00:27:46,615
So the first one is easy to use, but
maybe for the, the health, for the
556
00:27:46,625 --> 00:27:49,525
environment conscious people, great for
the environment might be number one.
557
00:27:49,565 --> 00:27:50,675
That'd be a great one to test.
558
00:27:50,930 --> 00:27:51,460
You know what I mean?
559
00:27:51,690 --> 00:27:53,920
So that's, I love, I love listicles.
560
00:27:53,980 --> 00:27:57,640
Um, I don't know if it works for every
single brand, but it's always worth doing
561
00:27:57,640 --> 00:27:59,109
because they're very fast to write up.
562
00:27:59,559 --> 00:28:04,595
They're just chunks right here, but it
also it works great for today's People
563
00:28:04,605 --> 00:28:08,095
with on their phone instead of reading
these long articles, they could just see
564
00:28:08,095 --> 00:28:09,695
it in chunks and be like, yeah, okay.
565
00:28:09,745 --> 00:28:10,825
They hit like three reasons.
566
00:28:10,825 --> 00:28:11,375
I love this.
567
00:28:11,935 --> 00:28:13,674
Um, socks.
568
00:28:13,674 --> 00:28:14,584
Those are bomb us.
569
00:28:14,735 --> 00:28:16,014
It gets so used to this.
570
00:28:16,315 --> 00:28:17,845
So this is going to go to.
571
00:28:18,055 --> 00:28:20,834
I didn't mean to off rail
and go on to something else.
572
00:28:20,835 --> 00:28:21,095
Yeah.
573
00:28:21,315 --> 00:28:22,934
So these are jump pages.
574
00:28:22,985 --> 00:28:25,075
So this is an editorial,
but this mainly for.
575
00:28:25,300 --> 00:28:28,300
For compliance reasons, because
you can't just go to a BSL.
576
00:28:28,610 --> 00:28:31,880
So it goes to this little short thing
that just like, teases the click.
577
00:28:32,120 --> 00:28:34,990
So then you go to, then you click it
and then it's going to go to this.
578
00:28:35,029 --> 00:28:35,389
Yeah.
579
00:28:35,410 --> 00:28:37,720
So it's going to be what is this?
580
00:28:38,330 --> 00:28:38,560
Yeah.
581
00:28:38,560 --> 00:28:39,199
Lean belly.
582
00:28:39,340 --> 00:28:39,680
Yep.
583
00:28:39,910 --> 00:28:43,750
Very familiar and some sort of just
dramatic BSL that I'm just really sick of.
584
00:28:43,960 --> 00:28:44,280
So.
585
00:28:45,215 --> 00:28:46,325
Um, but they work.
586
00:28:46,355 --> 00:28:47,425
I'm just tired of them.
587
00:28:47,545 --> 00:28:53,765
Okay, nine reasons why so many people to,
uh, switch to equip electric toothbrush.
588
00:28:53,775 --> 00:28:57,165
So that one is for the,
I've seen it everywhere too.
589
00:28:57,415 --> 00:28:58,595
There's the nine reasons.
590
00:28:58,815 --> 00:29:01,454
That's an avatorial and then
why america's top detailers
591
00:29:01,455 --> 00:29:02,934
are using this instead of wax.
592
00:29:02,934 --> 00:29:05,525
So that's used for that
torque detail spray.
593
00:29:05,765 --> 00:29:10,365
So this is again, um You know, so
this is also great, too, because
594
00:29:10,365 --> 00:29:12,635
it's the it's the credibility.
595
00:29:12,645 --> 00:29:17,754
So it's almost kind of like why America's
top doctors are no longer using this
596
00:29:17,765 --> 00:29:24,185
type of mask when operating or whatever,
you know, it's using a professional and
597
00:29:24,185 --> 00:29:26,075
how these are professionals are now.
598
00:29:26,195 --> 00:29:29,945
Getting rid of this old way of doing
things and now going for this new way
599
00:29:30,264 --> 00:29:33,465
because you want, because everyone
wants to look up to the professional.
600
00:29:33,475 --> 00:29:35,305
What are the professionals doing?
601
00:29:35,725 --> 00:29:36,165
Why?
602
00:29:36,254 --> 00:29:37,535
I listened to my doctor.
603
00:29:37,565 --> 00:29:38,795
I listened to my dentist.
604
00:29:38,815 --> 00:29:40,974
I listened to my nutritionist.
605
00:29:41,145 --> 00:29:43,465
What are the professionals doing?
606
00:29:44,050 --> 00:29:45,600
Because that's what you
who you want to follow.
607
00:29:45,600 --> 00:29:48,940
It's just that's a that's
the psychology of people.
608
00:29:48,940 --> 00:29:50,280
We follow these leaders.
609
00:29:50,280 --> 00:29:53,610
We look up to them and they're like,
Oh, yes, yes, they know the way
610
00:29:53,610 --> 00:29:56,520
these leaders, you know, why you
could replace this with anything.
611
00:29:56,759 --> 00:30:03,569
Why America's top chiropractors
are getting rid are no longer.
612
00:30:04,025 --> 00:30:14,655
Are finally are no longer adjusting are
no longer Adjusting backs like they used
613
00:30:14,655 --> 00:30:18,495
to and are doing this instead, you know
something like that So you could replace
614
00:30:18,495 --> 00:30:19,955
it with anything and it's like why?
615
00:30:20,134 --> 00:30:27,785
top professional Are doing this Instead
of the old way of doing it immediately.
616
00:30:27,785 --> 00:30:30,785
It just met adds that curiosity
wait I thought that was the
617
00:30:31,115 --> 00:30:32,665
normal way of doing it why?
618
00:30:32,935 --> 00:30:39,755
america's Top photographers are no longer
buying expensive cameras and are using
619
00:30:39,755 --> 00:30:43,365
this instead, you know And then it's
like maybe eight reasons why And then
620
00:30:43,365 --> 00:30:47,125
it goes into like why the iPhone is the
best camera now available instead of
621
00:30:47,135 --> 00:30:51,575
spending all this money or maybe this
new cool camera that costs a fraction
622
00:30:51,595 --> 00:30:54,085
of normal cameras are the best way to.
623
00:30:54,625 --> 00:30:56,385
Uh, take pictures now,
you know what I mean?
624
00:30:56,505 --> 00:30:57,985
So that's, I love that one.
625
00:30:57,995 --> 00:30:58,705
That's a great one.
626
00:30:58,975 --> 00:30:59,525
So yes.
627
00:30:59,715 --> 00:31:03,975
Anyway, that, those are the headlines
to go, I'm gonna, you can have this
628
00:31:04,075 --> 00:31:07,395
and then, but the biggest thing, so you
can have this and you can like look to
629
00:31:07,395 --> 00:31:11,334
it and you know, if you need help with
your own editorial, look at this, just
630
00:31:11,335 --> 00:31:13,834
replace, take one of these headlines
and then replace it with what you're
631
00:31:13,835 --> 00:31:16,335
doing and, and then test it, run it.
632
00:31:16,335 --> 00:31:18,455
But the biggest thing too is get
out there and start clicking.
633
00:31:18,595 --> 00:31:20,085
So I go to Fox News.
634
00:31:21,485 --> 00:31:24,685
Fox News is always a big one, so what
I do is you click on one of these ads,
635
00:31:25,235 --> 00:31:31,914
um, I don't ever read them because
it's always sad and they're never fun.
636
00:31:32,204 --> 00:31:36,315
Ooh, so I'm actually, I'm going to
be writing an editorial for this.
637
00:31:36,935 --> 00:31:37,995
So let's do that.
638
00:31:37,995 --> 00:31:38,905
We'll click that.
639
00:31:40,205 --> 00:31:41,284
And you just kind of get clicky.
640
00:31:41,325 --> 00:31:44,649
So this is going to be a nine
reasons why, or it could go to sales.
641
00:31:45,300 --> 00:31:51,290
Whoa, shush, shush, stop it, stop talking.
642
00:31:52,330 --> 00:31:55,280
Um, and then you can see down here,
these are all just different ads.
643
00:31:55,280 --> 00:31:57,099
So look at the only
sandal you'll ever need.
644
00:31:57,240 --> 00:31:57,789
That's fun.
645
00:31:58,050 --> 00:32:00,619
How people find better red
light therapy in High Point.
646
00:32:00,620 --> 00:32:01,700
So that's taking my dynamic.
647
00:32:01,710 --> 00:32:02,670
You can now see where I live.
648
00:32:02,670 --> 00:32:03,420
I live in High Point.
649
00:32:03,660 --> 00:32:05,360
So they're using the dynamic city.
650
00:32:05,750 --> 00:32:07,380
Right, so it's like it's very local.
651
00:32:07,400 --> 00:32:11,090
Here we go gummies just legalized in
north carolina and I can know I live
652
00:32:11,270 --> 00:32:14,970
in north carolina Powerful arthritis
relief so it's about arthritis relief
653
00:32:14,970 --> 00:32:19,790
so you can so we got this editorial
which i'll talk more about Q and a
654
00:32:19,810 --> 00:32:24,035
so this is more of a sales page type
of thing a little bit different Could
655
00:32:24,035 --> 00:32:28,165
kind of be a little bit of a editorial,
but it's very branded kind of style.
656
00:32:28,495 --> 00:32:31,385
So this is definitely an editorial
and you could even tell it to
657
00:32:31,425 --> 00:32:32,765
where it's coming from Fox News.
658
00:32:32,795 --> 00:32:33,904
They kept the colors.
659
00:32:34,245 --> 00:32:36,535
So they want to make it feel very native.
660
00:32:36,545 --> 00:32:38,144
So you can see, like, look at the colors.
661
00:32:38,655 --> 00:32:39,165
I mean, it's.
662
00:32:39,520 --> 00:32:43,620
It's, they're keeping that Fox News
look so they know, go right from here.
663
00:32:43,620 --> 00:32:46,010
So it seems as though it's
coming directly from Fox News.
664
00:32:46,280 --> 00:32:47,440
It's a clever little tactic.
665
00:32:47,780 --> 00:32:51,000
So top doctors now recommend,
remember I talked about professional?
666
00:32:51,280 --> 00:32:55,259
So top doctors now recommend next
generation CBD gummies that are 450%
667
00:32:55,500 --> 00:32:58,550
more effective for pain, stress,
better sleep, and even shedding pounds.
668
00:32:58,560 --> 00:33:00,630
So they're adding all
sorts of benefits, right?
669
00:33:00,870 --> 00:33:03,330
So they've been running this
kind of ad for a long, long time.
670
00:33:03,810 --> 00:33:04,170
Okay.
671
00:33:04,610 --> 00:33:08,000
Um, and this is more of aggressive
kind of ad and especially when
672
00:33:08,000 --> 00:33:08,989
you claim your two free bottles.
673
00:33:08,990 --> 00:33:09,890
So it's going to be.
674
00:33:10,350 --> 00:33:10,610
Yeah.
675
00:33:10,610 --> 00:33:14,030
So you put in your name number
here and all this rush my order.
676
00:33:14,030 --> 00:33:16,780
And the idea is you're
getting a discounted bottle.
677
00:33:16,780 --> 00:33:19,929
So, because they're going to push you
to get a higher package of bottles.
678
00:33:19,939 --> 00:33:22,700
So either two bottles, three bottles
or whatever, and they're claiming
679
00:33:22,700 --> 00:33:26,170
that you're going to get a free bottle
with that, which is, that's the idea.
680
00:33:26,510 --> 00:33:26,810
Right?
681
00:33:27,310 --> 00:33:32,170
So anyway, I hope that helps out and
next up we're gonna talk about leads
682
00:33:32,170 --> 00:33:33,750
And then body and all the other goodies.
683
00:33:33,760 --> 00:33:37,900
So here you go Um, I hope this
you take one of these i'm you have
684
00:33:37,920 --> 00:33:39,889
plenty endless ways of testing.
685
00:33:40,740 --> 00:33:42,470
There you go Hope that helps.
686
00:33:42,570 --> 00:33:42,970
Thank you
59111
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