Original subtitles

And that is it.

All right, so today we have James Bullis, the c e o, and founder of venton.

I actually just noticed that you have AI evangelist, uh, as you know, your title

on LinkedIn, which I think is super cool.

You should all do that, by the way.

I think it'd be a great way to get people ask about ai and right now, even with the

sessions that we've done, you're already way ahead of the curve is what I've seen.

So we're doing great.

So what I'm gonna do is just give a short presentation just about the customer

value journey just to get started.

Then we're gonna roll directly over to James.

Um, I like to just do my little brief presentation of the customer

value journey cuz it's so pivotal to what we do here at Digital Marketer.

Uh, and what you'll find with AI is that you'll be able to create these

things in like 30 minutes, like a full.

Customer value journey.

Uh, so just if you don't know what the customer value journey

is, it's kinda the base framework of how we teach a overarching,

uh, digital marketing strategy.

So a lot of times when people talk about digital marketing, they get

too focused on the methodologies, on the tools, and then they kind of

forget why we're doing all this stuff.

So anything that you have, anything that you do in digital marketing will actually

apply to the customer value journey.

So that includes your social media posting, your content marketing, your paid

media strategy, uh, you know, everything.

Uh, goes into the customer value journey.

So that's the strategy, the tools, the methods, those apply to the

strategy, but aren't the strategy.

Just make that clear.

All right.

So what I'm gonna do is I'm gonna walk you through the stage

process in only a couple minutes.

Uh, there is much more detailed information on our website.

We'll go ahead and include links to a couple articles and the course,

uh, that we have that actually I pulled this information from, that

I'm gonna be sharing with you today.

Uh, and then we'll get started.

So, and I am gonna talk fast.

Uh, please review the video if you need better definitions of

everything I'm talking about.

Uh, and we'll go from there.

So, uh, just to get started, the customer value journey is actually

a core IP of digital marketer.

We own the customer value journey.

So anytime you're using it, uh, you know, We could sue you.

No, I'm kidding.

Uh, if you're a certified partner, you can actually white label, uh,

this, uh, as part of your white labeling service that we provide.

Uh, but it is ours.

And the reason for it is because it's helped us make a hundred

million, uh, just a digital marketer.

Uh, but it's actually helped, uh, other businesses, over 120,000

of them make billions of dollars using this exact framework.

Now, when, when you hear digital marketing mainly people talk about funnels, And

that's basically what this is, is it is a Funnel eight stage funnel to be discern.

So the whole point of this process is to take somebody from, uh, you know,

not knowing anything about, uh, your brand, to becoming aware of your brand,

engaging with your brand, uh, you know, getting involved with your brand,

uh, converting, which I'll explain is different than what you think it is.

Uh, then getting them exciting, excited about their

conversion, and then ascending.

Through your products, uh, in order to make more money for you, uh,

then advocating your brand and then finally actively promoting your brand.

So each one of these stages has specific steps, and again, we're

gonna apply different methodologies and tools to each one of these.

Uh, but I'm just gonna give a quick walk down of how it works, show an example,

and then we'll move into James actually talking about brand voice and, uh,

creating a C B J using the AI tools.

Which we're all very fond of now.

Alright, so, uh, to get started.

Uh, so awareness, awareness is exactly what sounds like.

It's getting somebody from not knowing anything about your brand

to knowing your brand exists.

Now a lot of people skip this step.

They just think you go straight to making a conversion.

You know, just send an ad and they'll get sold.

No, and this is gonna be increasingly important as things go on with uh, you

know, everybody's ability to market.

Cuz everybody's gonna get a lot better, uh, getting awareness of the brand.

Just, I've seen that brand before.

That's the only thing you know, they notice you.

Uh, next and, and awareness.

The typical stage, and I'll show it in a little bit, is, uh,

you know, social media posts.

You're trying to access a new market, but you have to access them in a way

that gets them interested, not sold.

That's the big difference.

Now, engagement, the second stage is where you actually interact with them.

You do a post, they like the post, they comment in the post, they share the post.

That's all engagement.

And again, that's just one form of engagement.

Uh, James will actually talk about more, and the sheet that we're gonna

give you today is an interactive sheet that will allow you to just.

Do a dropdown and select whatever you want, uh, in terms

of each one of these stages.

So engaging with the brand, let's getting that conversation going.

Next step is subscription.

Now subscription's a big step, especially in digital marketing because

giving somebody your email address, which is really what subscription

is, uh, is really important.

I mean, if you think of yourself, like how often do you feel comfortable

putting an email address into a form for a company you've never heard of?

Not very often.

That's why you have to do the awareness and the engagement

first, cuz people aren't just gonna throw their email around.

It's a really important thing.

Typical subscription you'll see on our website, uh, is a pdf

download that's your standard.

Uh, could, uh, actually be, you know, any kind of application tool.

Like say you give a survey, in order to get the answers, they

have to give you their email address, so that's subscription.

You try and get the email address so you could follow them

up in order to convert them.

Now conversion for us is not, Hey, you're gonna make a bunch of money because.

That's not how things work.

You know, you're basically taking them from giving you no

money to giving you some money.

So this is a low cost, uh, you know, just to get skin in the game.

It's not, you know, a $500 thing unless your actual product is a

a million dollars, then, $500.

That kind of makes sense.

Most of the time.

This is a $1 thing, a $10 thing, a $20 thing, something cheap where

people don't have to think too much about it to make that decision.

And then it gets them, it converts them into somebody who will now give you more

money, which is what we're aiming for.

Uh, but you gotta get them in the system and you gotta get them to commit.

And making that dollar commitment, no matter how much it is, is an extremely

important part of the process.

Now, law funnels just stop here.

They just stop at conversion.

Yay, you got the sale moving on.

Let's go get another sale for us.

You're only halfway through the process.

Next you have excitement.

So you wanna make them excited about that initial purchase.

Then again, I'll show you an examples in a second.

Uh, but it's just trying to say, Hey, you bought this thing and did you know this?

Most of the time it's just involves, you know, involves getting them, uh, to

acknowledge how awesome the service or the product is or, uh, how to use it.

This is where your content marketing comes into play.

Like, Hey, did you know you could do this with that thing you just bought?

And they'll be like, oh my gosh, that's so neat.

So glad you told me.

You're obviously an expert.

I trust you more.

And now I could ascend.

So Ascension, this is where you make money.

So they bought the, the little thing, you got them excited about doing that, and

now you can sell 'em your profit makers.

So, and usually this is maybe a three step ladder.

That's why we call Ascension.

Uh, that gets them to buy, uh, bigger and better services or just more services.

So you'll may, might have, Hey, you bought this one thing.

What if you got a monthly subscription to that one thing?

Or what if you added onto that with this?

And we package it up and into something nice.

So that's Ascension.

That's where you make money.

Next is advocacy.

Uh, now we, we differentiate advocacy and, uh, promotion because advocacy is passive.

So this is passive promoting.

If you wanna look at it like that, uh, this is where you go out to

them and you say, Hey, you know, you bought a bunch of our stuff.

Thank you so much.

Why don't you, you know, do, do you like it?

And then they give you a review, a testimonial, and that's passive advocacy.

They'll say, oh yeah, sure, here, here's the testimonial.

Now promotion is where it gets serious and you say, Hey, if you send us three more

customers, we'll give you a free whatever.

Or you know, an affiliate program, essentially, where they're

gonna make money off of it and now they're actively going out.

They're actively sharing your brand, talking about your

product, getting people to buy.

So essentially what the process did was take somebody from not even

knowing you exist to becoming a marketing channel for you, which is.

Gold.

You know, now, now this person loves you.

They actually make money for you.

So that's, that's the customer value journey.

And you'll notice that the, the arrows go a bunch of ways.

It's like shoots and ladders because you don't necessarily have

to go from, you know, awareness to engagements with subscriptions,

conversions, so on and so forth.

You could go back to another path, you know, cuz you might convert them

once and they didn't get excited and now you need to re-engage in.

Get them back into the process so it's not a, you know, one way path,

it could go all over the place.

And a very important note for this is it's not just about, uh, you know,

the, you know, your whole brand.

So you'll actually have one customer value journey for each product

and possibly each product line.

And then they'll go through this process.

Cuz if you look at digital marketer, we have certifications,

we have, you know, the accelerator bootcamp that you're in right now.

We have the certified partner program, we have a mastermind.

If I try to sell people on any one of these things without making a custom

path, it just won't work because the products are too different.

Price points are too different.

Avatars are two different, not gonna work.

So think in terms of this, in terms of single product or product line.

So quick example, I'll try to run through this cause I'm already

talking way more than I wanted to.

Uh, Hazel and HEMS Boutique, this is one of our common examples.

You'll see this in our new social media certification.

Uh, basically a small local boutique that focuses on mid twenties to early forties.

Uh, women who have eclectic taste in fashion wanna stay up to date with

the trends and they wanna, you know, they're concerned about sustainability

and supporting their local businesses.

Their core product is locally sourced, polished stone bracelet that's affordable

and only sold for limited time periods.

So this is just a, you know, a little avatar, little example.

Here's a customer value journey to start, we wanna get some awareness.

We're gonna use Pinterest, we're gonna use Instagram, Facebook, TikTok, because it's

very visual product and we know that if we post some lifestyle stuff, we'll get in

front of the right audience that we want.

And usually, and you could boost these things, you could use paid advertising.

That's another awareness technique, uh, through these platforms.

Makes a lot of sense for.

Hazel and Hals next, we're gonna increase engagement.

So we're not just gonna post and, oh, I hope that does something.

Anytime somebody comments, we're going to engage them.

We're gonna say, Hey, thank you so much for that comment.

What do you think of this?

We're gonna try to get them engaged in not just commenting, but also encouraging them

to share, uh, encouraging them to like, so that's, that's our engagement spot.

Next subscription.

Next we're gonna say on these posts and, and wherever they're

on, we're gonna say, did you know we have promotional discounts?

So you get 50% off of your first purchase.

If you subscribe, go ahead and subscribe.

Super common e-commerce technique.

Next conversion.

Remember that, uh, you know, the stone bracelet that was made from,

uh, local, locally sourced materials.

That's our $10 conversion item.

We just want somebody to commit to just a $10 piece.

Like, Hey, you're here.

You like us, you know, you saw our lifestyle picks.

You could join us.

Just buy this $10 bracelet.

Maybe it's a loss.

You know, we don't care.

The important part is that we made them make that conversion.

Next, we get them excited.

We say, Hey, you know, you bought that bracelet.

Uh, we have a hundred point, we have a rewards program.

You get 500 points, you can get another bracelet.

Here's a hundred Just to get you started.

Uh, you know, tons of people have these.

Here's a bunch of pictures of people wearing the bracelet you just bought.

Everybody uses it.

Getting them excited about becoming part of the, you know,

Hazel and hemps community.

Next we're gonna say, did you know you could stack these

bracelets and check this out?

This girl has.

10 bracelets on this is actually from, uh, a company my wife used to work for

called Goana, and they had these little bracelets and they, they were not cheap,

they were like a hundred bucks, but you'd see these girls that had like six of 'em.

You're like, holy crap.

Anyways, uh, stack the bracelet.

That's one ascension path.

Next, uh, would say, Hey, based on.

The bracelet that you chose, did you know that we have a dress with it and

we have, you know, these, uh, earrings that go with it, and we have all these

different items, so we try to ascend them through other more expensive products.

Uh, finally we, since you bought so much from us, we, we exclusively

offer this, uh, you know, a designer.

We'll look at what you bought and they'll put together outfits for you,

and then we'll actually create a custom outfit and it's discounted because

you're such a good, you know, customer.

And that's, that's our final ascension path.

Next, pretty easy review our products.

You'll get more points.

And finally promote, you know, we have an official affiliate ambassador

program for you to work for.

And that's pretty much it.

So this is as simple as it gets for the customer value journey.

Bunch of different ways to do it.

I just wanna show you guys, this is kind of how it works.

And if you thought about all this stuff, it could take up some time.

And so what James is gonna show us now is one, how to create that brand voice

and how to speed up the path using ai.

Uh, so I'll let James take it away from here.

I'm gonna stop my screen share and kick it over to you, James.

All right, thanks for that Mark, cuz uh, that was a really great way to go through

the C V J and kind of saves me some time later on from having to go through that.

Hey everybody, I'm surprised everybody's here during, uh, spring break and stuff,

so why don't you put in the chat where you're actually coming, coming in from.

If you're out spring break, I'd love to find out because obviously.

I'd rather be in Cancun right now, but I'm here with y'all.

So we're gonna talk about ai.

Thomas is excited, especially after last week.

I bet you're pretty excited, Jeff Craft.

I am loving the beard, man.

I gotta, I gotta grow it out, but it's just never gonna happen.

So Yeah, I love Cancun.

Love Cozumel.

All right, let me share my screen.

Maybe.

Maybe.

There we go.

Everybody's seeing the thing there.

Before I get started, let's talk about a little bit of AI news.

Apparently g PT four is coming out this week, um, at in some capacity,

and I'm super excited for that because it's gonna introduce imaging.

Uh, sound and video.

So I'm excited to see how that's gonna work.

Um, I don't know if you guys subscribed to Ben's Bites, but there

was a few little quick things that popped up today that I really like.

This one's called.

Kindle g p t.

This one's gonna encourage me to go back and read a lot of my old Kindle books

and mark it up with some highlights because you can export highlights from

your books and you can import them into here and you can have a conversation

with, uh, chat g p t about the book and the highlights that you gave.

So, um, this is really cool.

Give me a summary.

Of these notes and it'll pop out right there and start giving

you a nice little summary.

Um, so I'm pretty excited about that.

Um, there was a tool I was gonna show you later on in this presentation, but another

tool has taken its place chat youtube.com.

Uh, what I love about this is you can take pretty much any

YouTube video that's out there.

Pop it in here, hit submit and it will analyze the transcripts from

that video, and you can just simply come in here and say, gimme a summary

of this video and some key takeaways and it will do that thing for you.

What I love about this is that there are some videos.

That I really wanna watch, but they are like an hour long.

Right?

And so I just want to get the cliff notes of that.

So here's an example of a, of a speech that was given.

It was an hour long speech.

And now I can go in there and say, you know, gimme a summary and key takeaways.

And it will do that.

And then earlier when I tested this out, it gave me all these key takeaways

and then I could have a conversation with the chatbot about this content on

here, even if the content had nothing to do, uh, with what was in there or

if it was an enhancement beyond the content that was presented in that.

So that's really cool.

Um, another thing I saw was an open chat kit.

I'm all about open source.

And so I think while we are playing right now with open ai, which is gonna be a paid

system, I'm really interested in seeing how the open source thing is gonna come.

This was a really cool one, but um, they, what I, one thing I really

liked about it is down here at the bottom and actually talked about some

of the ways that it's weak and so that was kind of neat to see that.

And this is what I'm really looking forward to in ai.

This is like the next step, and I think we're gonna start seeing this a

lot more because I realize that with open ai, even if you're in that same

chat thread, you have a limitation on the number of words it reads.

It's 4,000 words.

I just found that out.

It's actually on their website.

What I've been wanting is that when we create these assets that I'm about to

show you, I want to be able to go in and upload files, and so I create these

assets that I'm getting ready to show you.

I can upload them into this system.

This one's trudeau.ai.

This is an example.

This is brand new.

This is what you're gonna start seeing a lot of apps start doing, and

this is what I've been waiting for.

Basically what I'll be able to do is I'll be able to say, um, who

is learning Unlimited and it's going to reference those files

and then spit out an answer maybe.

There we go.

It did it.

Um, I can say, who is their ideal prospect?

So the way I'm gonna show you today is the way that these

kind of systems work, right?

You wanna be able to create some content or create some kind of output and then

be able to reference that output in order for it to spit out new stuff.

And so what I'm gonna show you today, Is how we continue to go

through the process of creating assets that support our hypothesis.

Um, one thing I do like about this one is you can actually publish the chat and

you can have a public space where you can put in your entire knowledge base

and then somebody can go in and, and chat with it about the knowledge base.

Pretty cool idea.

All right, so today we're gonna talk about building a strong brand.

I hope those were helpful.

I don't, I'm not watching the chat because otherwise I'll get pulled into the chat.

But if those were kind of cool and you liked those, just gimme

a thumbs up or a one or a yes or something in the chat just to.

Let everybody know that.

That was pretty cool.

So today we're gonna talk about building a strong brand voice for

a seamless customer value journey.

And uh, just in case you were wondering, yes, I did create that

title in chat, G p t, uh, uh, there's nine other titles there.

That I could have chosen from.

I just picked the last one cuz I thought it was pretty cool.

Now we're supposed to give you the problem that we're trying to solve, but because

you are accelerators and you're in this boot camp, I'm gonna reveal to you the

advantage that you're gonna get from being here today, despite it being spring

break, despite whatever else you're here.

And what we're gonna talk about is great marketers generate context

assets before creating content assets.

You've realized so far we haven't created any real like content.

Like last week we created some Facebook ads, but the reality

is like you're gonna go through this process of creating context.

What I love about the C B J, and if you haven't heard the podcast that Mark

and I did, that's up on their Digital Marketer podcast, I talked about how

I re, I came to realize at some point in my marketing career that nobody was

filling out the avatar, the before and after, and the C B J and the reality

is, Those are the foundations of everything else you should be doing.

Great marketers are going to work in that, in that space.

If you think about skyscrapers, the taller, the skyscraper, the

the more you have to dig deep down and build a foundation, and

that's what we're doing right now.

So, We're talking about generating context assets so that we can do really good

at creating content assets later on.

Our goal today is going to be continue building the assets that

are gonna help us build that context.

If content is king, it's parents are consistency and context.

Now, why am I coming up with context?

It's this is that machines cannot understand what you're all about.

Unless you give it context, so like in the chat, YouTube, I've

gotta give it a video that gives it context of what I want to learn.

If I'm building a website, I've got to explain to my customers

that a simple brochure website is going to do not a thing for them

because there is not enough context.

You can build content all day around all day long, but if you don't build the right

context, it's not really going to matter.

All right.

Here's another important note.

Sequence is everything.

The order that you build these items is important, and what you're going

to do is these are all experiments.

I'm not an expert in this.

I just figured out how to get things done and apply systems to

it, and as I go through, And try to break this chat G p T thing.

I'm discovering that there is a, a sequence that gives me the best results.

You have to figure out what that sequence is for you.

For me, it just happens to be building all of these contextual assets, but what

you want to do is you wanna make sure that each step builds the next asset.

So if you train Che e p t on the basics of your products, your services, and

your features, then you can go into the process of branding at that point.

Does that make sense?

So let's review what we've done so far.

We've generated a client profile.

We've established a product positioning document.

You can take that a step further.

You can take what you created with, uh, with the ideal client profile,

and then you can expand it, get more pain points, get more challenges,

get more goals, get more values.

Understand, uh, more about that prospect.

And what we started doing, what, or what I just decided I was gonna do was

I created a prospect's insights guide.

Now, the reason why I got started in all this is cuz we're making a dramatic

shift in our business, and I got sick and tired of going around on Google trying

to find the answers to what I needed.

And so I decided to try chat g p t.

And just by playing with it a little bit, I quickly started to

understand what I could do with it.

And so I started applying the avatar, the before and after, and the C V J.

And then I thought, wow, wouldn't it be great if I was a marketing agency and I

provide a client with like a prospects insight guide where it's a little bit

more than just an avatar, but it's got all this additional information in that.

And so like in our business, what we're doing is now our trip wire.

Or that convert stage that's going to excite our our customers is we're

gonna hold these interviews with them and I'm gonna show you how we do that.

And then we produce these guides for them that they can take to any marketer.

But of course they're gonna trust me because I created them for 'em.

So, We do that, we do a prospects insights guide.

You can create a products insights guide, and these are great assets that

a end customer can take to anybody and be able to get a headstart.

If somebody came to me with these guides, I would love them because

it would make my job so much easier.

I got a lot of tools that I use to do all this.

I happen to use Chachi PT Plus.

Um, I don't think that you have to use Chachi PT Plus.

The reason why I pay for it is because when I first started using this, I had

to get up at three o'clock in the morning and I would tap out the hour and about

15 minutes, and then I would have to wait an hour and then I would, and so

I would do that for about four hours.

Once I paid for, plus, I didn't have to do that anymore.

I also use Evernote.

Uh, you can use any kind of note taking app, but something that you

can organize your notes because as we all know, chat, G p T doesn't have

a great way to organize these notes.

I'm really looking forward to that.

It's actually the reason, just the fact that it saves the chats is the reason

why I prefer it over Jasper Chat.

Um, because the chats are all there for me to, to revisit again later on.

Um, obviously Mark already showed the customer value journey worksheet.

Uh, uh, we, I use that Riverside fm, which is what we use to record

the principles or our customers.

We, uh, then take, uh, we use des script to transcribe and create an

overdub, and then we've got YouTube transcript, which now I just showed you.

Chat u YouTube chat, and then that Trudeau ai, and these are be in the slides

that you'll have access to later on.

All right.

So a really great sequence, uh, that I do this in, I find that if you have

a mission, vision and values, um, for your brand voice, that's gonna help

shape the overall outputs, um, that you're going to get, um, if you have

any kind of branding documents that you can share already to input into it.

And then, um, and then what we, we start going in and generating

benefits and then benefits statements.

Uh, we generate a list of outcomes and outcome statements.

We generate a list of facts.

Um, our customers, what we do is we'll generate a list of facts, and then we, we,

uh, record them answering those questions.

And then we transcribe it.

And then we input it.

And what that does is that gives us their voice in the way they

say things about their customers.

And then of course, we summarize the content for quality control

and then we generate our assets.

An important note.

This is gonna require multiple threads.

In fact, probably for each of these steps, I have a working thread where I

kind of train it and then I, I combine everything into one thread and I use

that to start generating assets later on.

So hopefully, uh, that makes sense.

Okay.

I think I am ready to jump in with a live demonstration.

So, let's see.

I'm gonna pull up the unofficial chat G P T app.

We're gonna start a new chat and, uh, unfortunately I have to kind of

use my business as the example today.

Here's the reason why.

Next week, or I'm sorry, on Wednesday when we talk about market research, I'm

gonna be talking about product market fit, and this is one of the biggest

reasons why I'm so excited about ai.

If you can see here, I don't know if you can tell, but I've got a lot of

different versions of Vinton on here.

Right.

And that's because what we do is we build all these assets and

it's, it's in a hypothesis mode.

And then we take that hypothesis to the market and throw it out there and

see what kind of response we get back.

And so instead of me wasting months and years trying to find product

market fit by iteration, I can do it like in days and in weeks.

And so yesterday I did the same process, took me about 20 minutes, but I was

able to get to the next iteration of what VIN is actually going to be.

So I'm gonna use, um, I got some prompts already ready to go here.

Let's see here.

I've gotta move a lot of these windows out of the way.

Zoom adds a lot of extra windows.

I'll tell you what.

All right, so here is my starting prompt.

I give it my intention.

I throw in some variables.

I give it a quick idea of what it is that I'm looking for, so, We want

to go after learning and development professionals because that's who

we were focused on before the pandemic, and now we can do it again.

We want sole trainers to have less than 10 employees, make at least

two 50 a year in annual revenue, and they need help building their

online presence with web design, digital marketing, and other services.

Generate a customer profile for this avatar and include pain points,

challenges, goals, and values.

This is an extra line I do not need.

That key word that I just discovered last week.

Customer profile is gonna get you, uh, pretty far.

You can basically do the avatar worksheet in one shot with this.

So let's get started.

All right.

We like Jessica from Chicago.

There's some pain points, there's some challenges and goals, some values.

Strong work ethic.

Love it.

Okay.

Now what I'm gonna do is I'm going to teach it what it is that we offer.

And so because we basically offer everything at go high level.

I put in everything I go high level can do.

And so here's a list of what we do.

All this stuff.

We do all these things and then I tell it.

I want you to consolidate this list, write benefits statements for each of

the features, and I want you to act as a copywriting expert and include a

benefit statement written to the by.

Oh, don't worry.

I'm gonna give you these prompts, so don't freak out, written to the

prospect in our marketing material, and then I give them an example.

I want the feature, the name of the feature goes here, the benefit

and the benefits statement.

All right, let's get that going.

While that's rolling, I'm gonna go get my next one ready to go?

Yeah.

See how it's doing all that?

It's doing exactly what I told to do.

Man.

That's great.

All right, we're gonna put the next one.

I don't really, I'll go back and read it later.

Now.

I want a list of outcomes that my prospect can expect based on this

list of features and benefits.

For each one, I want you to act as a copywriting expert, write an

outcome statement that is directed at my prospect with the goal of

selling our services to them.

This is the outcome.

This is the outcome statement, and I think we are ready.

Nope, we're not ready to rock and roll yet.

It's not done.

I have to hit continue.

Then we can rock this one out.

Trying to see where I'm at.

Okay.

There we go.

It's almost done.

Maybe I.

Now, this is a working chat, by the way.

This is a working, this is where I'm working and creating some

stuff, and then I'll show you how.

What I do is I eventually take this information out

and I put it into Evernote.

And I organize it, and then I create, um, like this is a research chat thread.

Then I create a working one where it's all consolidated down.

I don't let it speak quite as much so that I can go in and then generate

the assets that I need at that point.

And that'll make sense here in a couple, couple deals.

So what you can see is just based on what I've started up here, all

the way at the top with this one prompt, I'm able to get the avatar.

We're able to talk about products.

We got benefits statements in here, uh, all the way through.

Now it's generated potential outcomes.

These are the outcomes that they wanna see.

Um, now we're gonna go in and we're gonna generate some frequently

asked questions and uh, and answers.

If you saw the ama, you saw where I was able to go in and create

the answers and then create videos using D Script and overdub.

This is the same type of process that I use to go in and generate.

So I'm basically having it go in a, create a bunch of assets that are going

to create context, and once we put all these things together, We've got

a really great amount of context that we can go and create content that's

specifically geared towards my business.

I've done this for, um, other people, for my own clients, and

it, it does a really great job.

Now this one is where it gets a little bit tricky because customer value

journey is a term that's out there.

Different people use it in different ways.

It's obviously trademarked by digital marketer.

So I got to, I have to kind of, uh, Urge it along.

So I ask it if it knows about Ryan Dice's customer Value Journey, and

I wanted to list the eight stages with a brief description because

sometimes this one's not correct.

So we're gonna let it roll through, kind of get a quick idea to make sure, yep.

It's falling right along.

I, I think I've trained this thing pretty well.

Okay.

Oh, okay.

I've actually moved on into the next section, so this part is part of the

next section, so I'm actually gonna go up here and edit this out, and I

need to generate some feelings first.

So now we're, I'm working through a before and after right here.

So I've got feelings of before, feelings of after.

These are really important because now what I wanna do is I work

through all of these things.

Typically, what I would normally do is I would go pull out all their responses,

and I would put it into, uh, let's see.

Evernote, which is where I'm pulling all of my prompts from here.

But you can see I've got clean prospect information.

So this is everything that it created for me yesterday.

All the products and services, marketing ideas, which we'll go over here in

a minute, and this branding stuff.

And basically what I do is I use that, I create a new chat, put those in there.

Have it acknowledge each item without, without chatting anything,

uh, with the dot, dot, dot.

The reason why I do that is cuz I need it to stay as co concise as possible,

and then once I get that, then I can go in and create, uh, the items

that I'm looking for at that point.

I hope that makes sense.

All right, let me go back to my prompts.

All right.

This is my favorite prompt right here.

Based on everything we've discussed so far, basically what it's telling

us is to go read the whole thing.

What would you say our brand message is?

A great brand message.

I gotta tell you, we empower learning and development professionals to

provide services to big corporations.

Basically what you can do is you can take this and then you can pull it

into Jasper and massage it and make it better, give it some, uh, ideas

to make it better and go from there.

Now I'm gonna go and ask a brand personality.

And while it's doing that, I'm gonna, I'm gonna get it ready for content, voice,

brand position.

I'm not reading the chat, but I'm seeing a lot of smiles.

I'm thinking there's something talking about, whoa, how crazy is this, that

it can just go through and do all this?

Yes.

The great thing is you can kind of, uh, as you work with Chap G p t, you

can kind of understand the things it already understands and use the words

around that, and it can go in and start generating that stuff for you.

So now I've got it going through and preparing, uh,

a layout for a landing page.

Here's another one I like, act as if you're Eugene Schwartz,

the father of copywriting.

Give me a list of 20 attention grabbing headlines I can use to immediately

communicate the value and benefits of my services to my ideal prospect.

These are all great.

Like I went through this whole process yesterday and I would say it's probably

about 95% accurate to what I need.

So this right here, I can use all of this information to generate the branding

voice, the branding guide, and this is the stuff that we take and we put

into our, uh, into our branding voice.

All right.

Uh, are there any questions that have popped up so far that

maybe I can answer for a minute?

Yes.

We actually have one from, uh, Kevin, he said, with these long

conversations and the 3000, did you say 4,000 or 3000 word limit?

It's, it's three to 4,000.

It's based on tokens.

So the, the number of words is going to, uh, range.

What I did hear is that when GT four comes out, memory will not

be an issue, so, oh, that's nice.

Uh, well anyway, so, so it says with these long conversations and

they were limit on its memory, how are you keeping it on track?

Yeah, so normally I would use multiple, uh, threads of chat,

like I was saying before.

Right now for a demonstration, I'm just kind of plowing through it really fast.

But normally I would go through and create it.

I would pull all those things out and then, uh, and then make it concise.

I'll give you, let me show you an example of how I did it yesterday.

Um, let's see.

Is this the right one?

Yes, I ended, so what I did was I went through and I took all of

the, uh, things that I created.

So here is the prospect that I created for me yesterday.

Um, so I do this, I tell it first.

I give it my intention.

I tell it what I'm gonna do.

I tell it to acknowledge with that, so it doesn't write anything new.

So it doesn't add to the, to the, uh, count of words.

Mm-hmm.

Then I drop in the prospect information, I do the same thing.

So now what I'm doing is I, I use the one to go create everything, and then

I suck out all the good stuff, and then I put in this at the end of each one

to train up a working model, right?

And so as I go through, you can see I've got all the facts.

All the, all the lead magnet ideas, everything.

And it gets to this point to where once everything is in there, now

I can go in and ask a question.

So like, this was the last dot, dot dot.

So now what I do is for each of my intentional items that I want to go

and create, I just edit, uh, this one right here and give it what I want

and I'll work it for a while until I start noticing it starts hallucinating,

which is because it runs outta memory.

And then I can start over up here.

Um, and then you can basically work on each item.

So like, in this case I had it write me a video sales letter.

Um, and then, uh, that was a continuation.

But yeah.

But you can go back and create any kind of content at that point.

Of course, if we start allowing, embedding, which is what that memory,

uh, system does, where I would be able to, to put each of these items into a

separate chat and then refer to those chats, it's gonna eliminate that,

that the need to go and do all that.

So what we're doing it, the way we're doing it now is cutting edge, but in

about probably a month or two months, or three months, especially in a year.

We're gonna be so far beyond this, but, but this is a way that you can do it

today with the tools we have available and with them releasing that chat, G

P t A P I, you're gonna see tremendous amounts of, uh, new tools coming out.

Just like that YouTube chat, that was a cool little tool that someone at, at,

in an engineer at Atlassian just put together really fast, um, doing that.

So, yeah.

Uh, absolutely.

Uh, one more question from Seamus.

Okay.

We have, just keeping the questions in one chat, a key of key importance so that

the AI builds or learns from this one chat versus doing them in separate chats.

Yeah, absolutely.

Uh, you want to keep them.

Everything that you put in one chat up to that 4,000 word limit is going to be,

uh, concise and it's going to be focused.

I think that's the big, I think that's one of the bigger, uh, benefits of

using AI is the focus that it's going to have cuz it's only going to reference.

What it already knows and the information above it.

So like we all know that it can't go out and, and pull live information

off of the internet, but what you can do is kind of train it.

Um, it's not a true training of a AI model, but this is the way that you.

Train Chachi p t to kind of get it prepared and then have it create

content based on your thing.

Jasper figured this out, so in their new business model that they're gonna

have, you'll be able to upload brand assets like this into a section in

Jasper so that when you go create content, it's gonna be based on that.

Of course.

Um, last I heard, you're gonna have to pay $500 a month for that feature, but

that is where the industry is going to go.

You're gonna see a lot more of these tools, and I think especially if

G PT four comes out, which don't, don't get caught up in the hype.

It's not about, yes, there's more parameters, but it's not about more.

Information.

It's about, um, better responses.

It's about better, you know, more modalities.

It's about more consistency.

Jasper is not free.

No.

I'm sure there's a free trial or something like that, but yeah, actually

they're coming out with, I don't know if it's trial, but I was at the

headquarters last week and they said, Uh, they're launching a free version.

I don't know if that means, but that'll be out soon.

Oh, that'll be cool.

Also, we're working, we're working for Jasper discounts, so, uh,

everybody bugged me about that next week, and I might have one.

Yeah.

Yeah, Dave, there's a lot of, uh, there's a lot of tools that you

can add to your web browser, like A I P R M that has a number of,

uh, prompts that you can pull from.

Um, I just prefer to build my own.

It's a lot faster that way, so, Okay.

Uh, any other questions?

Mark?

I can answer now or can I, uh, actually, let's keep moving and then we'll Okay.

Circle back.

Actually, I, it was important the acknowledge what the dot, dot, dot, uh,

norm was asking why you would do that.

Yeah.

So what I was saying is, the reason why I did that is because if I go in.

And drop this informa.

Like I can go in and I can drop this information without that in there.

I'll show you.

It is going to write a response no matter what, and it's gonna be

really long because it's going to try to summarize the entire thing.

I don't need it to summarize and give me more things, cuz what's gonna happen

is when I go in and put in the next deal, it has to read all that as well.

So I do a sanitized version.

I use a working version to go in and create the stuff.

Then I use a sanitized version to go and build new assets at that point.

So this is like a, I call it the foundation, right?

So if you get your prospect information, your branding information, marketing

information, c v, jf, all that type of stuff, that's your foundation

that you're gonna build on top of.

You want to sanitize that out into a new chat.

That doesn't have all these responses, so you have a longer access to that

chat before it runs outta memory.

Does that make sense?

It does.

Cool.

And then we'll, uh, we'll hold off on the rest until you keep

going, just so we keep it on pace.

Okay.

Sweet.

All right.

So we talked about, that's all of our branding voice stuff.

And, and another thing that I like about too is you can take.

Any of this, any of these sections or any of this text and you can massage

it more so like, I always loved using like act as a digital marketing expert

and then summarize this in 12 words or less, you know, something like that.

If I needed to fit into a website, especially like some spots you want.

The same amount of words in each box so that they all line up properly.

I've been using this like crazy to say, I wanna take this concept and I

wanna write something with this many words, so I make sure it fits in there.

And we're able to, as a web designer, it's awesome because now all I need is

ideas about content and I can go and create content for our customers, uh, and

massage it into the way that I want it to.

Okay, so the next thing I'm gonna do is I'm gonna basically go through the C B J

and I'm just gonna ask it to give me ideas for different, uh, sections of the C B

J, for me to be able to then go and fill it out and kind of have it ready to go.

Um, I would say that you kind.

Explain more on the sanitation thing.

Okay, cool.

Yeah, the sanitation.

So, because you're limited to about 4,000 words in that thread,

that it can actually read.

What you want to do is you want to prevent it from adding into those words.

So the reason why I put that, that, uh, comment in there to not

write anything new is cuz I don't need it to generate more words.

This is not the right one.

Way down.

I don't, I don't need it to generate more words that it's going to, uh, take

up the memory, if that makes sense.

So we can, we can get more into that, into the, uh, q and A if we need to.

Okay.

Let make sure.

Yeah, this is the one I was working on.

Again, uh, if anybody knows anybody, open ai, I would love

a folder system, nested folders.

Alright, uh, let me get back up here.

All right, so I'm gonna go ahead and ask it.

I'm asking it about Ryan's customer value journey for a reason so that when I go

and start asking it, the next section of of questions, it will reference this.

So I'm asking it about Ryan's customer value journey and I'm reviewing it

to make sure that it's, um, it's correct and all the stages are there.

Uh, brief overview of it.

Looks like it's good to go.

And so now I'm gonna say, I wanna list, I wanna generate a list of

ideas to help increase awareness about my services to my ideal prospect.

Now, this works really well in a sanitized version because when I put it in, I say,

here is information about my prospect.

I.

And I put all the information about the prospect.

Then I say, here's all the information about my services, and then I put all

the information about the services.

It's basically setting a variable in the programming speak to where anytime

I reference services, it knows, these are my services, these are my prospect.

It should pretty much figure that out from this one too.

So I'm gonna have a generated list of ways to build increased awareness.

And it's given some great stuff here.

Online advertising, social media platforms, attend industry events.

Love it.

Email marketing, all these types of things.

I don't know that I told to gimme 20 of them, but that's great.

Um, all these things are great I items that you can use to build awareness.

So now I wanted to increase engagement.

Now as a web designer, this is how I think about the relationship

between awareness and engagement.

Awareness is when someone is out in the wild and they come across your brand.

This could be social media, this could be a blog post on a search result.

This could be any of these things where it's out in the wild.

For me, engagement is when I can get them to come to my site and then I can kind

of engage with them, whether it's through a chatbot or through, uh, Free trials.

A community forum like a Facebook group would be a great way to do engagement

because you're getting them coming to your house, basically, or your apartment

at Facebook and engage with your brand and people that are in your brand.

So these are some good ideas.

I will tell you this, not all of these are gonna be great ideas,

and they're not all going to fit.

It's a great idea for it to generate all these.

And then you go through and you pick out the few that you know that you

can work on and start from that.

And then, uh, and the same thing with with engagement.

So you're using this as an ideator, it's an idea generation tool.

It already understands the concept of building awareness

and engagement and subscription.

And so you're just using it along with your information to then go in and build

up ideas on, on, on what to do with that.

Um, so for subscribe, I just ask it to give me a list of, uh, lead magnet ideas.

So here's some great ideas.

Uh, for Le wow, it's even given me titles for the free stuff.

That's great.

Now you can take any of those and expand on them in another chat or whatnot

and kind of build that whole deal out.

But what you're getting is you're getting ideas so that you can

quickly go through and complete these worksheets and fill them out so that

you have that foundation to build on.

Um, I'm gonna generate some trip wire ideas.

And of course I'm gonna ask it some stuff about getting through the excite stage.

I would say the excite stage is one of the more, uh, difficult ideas to really

put out there, uh, like to get through.

Would you agree with that, mark?

Yeah.

Yeah, I think so.

Yeah, I think that's the, I think that's the one that's

probably the most difficult to do.

So what I would do in that case is I would try to go find a

video about the excite stage.

Let's see what we can do here.

I've got, I do.

Uh, in the resources, I actually uploaded one of our interactive customer

value journeys and it actually has options for each one of the stages.

Uh, nice.

So if you wanted to, what I'm doing right now, because I should have done

this before, I'm gonna build out a document that you could just tell

chat j p t to reference, and then it'll limit, uh, the options that'll

choose for each one to the document.

If that makes sense.

Great.

Yeah.

What I love about this is if you're trying to go and generate something in chat, g

p t, but you need some information that it doesn't know about, you can just go

find a video or uh, a, a webpage about it.

And then load that information in there in a new, in a new chat box to

get a summary of it so that you can then go in and pop, uh, pop that in.

What I liked about this one, it's funny cuz this video is about the entire

customer journey, but for some reason when it processes it, it did it exactly on the

excite stage and talks about it in there.

So if I was having trouble, like let's say I was in chat e p t and

I told it to generate some ideas for an excite stage and it wasn't.

Really getting it.

Then I could do like I did earlier where I asked it about, um, the C

V J and then say, here's some more information about the excite stage.

And use this summary that I created from here to then pop in there to kind of,

uh, teach it what I want and then have it generate the results, uh, from that point.

Uh, let's see.

I think that's it, man.

Like that's as far as I like to go.

And the reason why I stopped there at the excite stage is because

everything that we've generated so far is a hypothesis, right?

It's a hypothesis.

You can base the hypothesis on interviews, you can base, base the

hypothesis on, uh, learn knowledge, your expertise and things like that.

But this kind of, this is everything that kind of gets

you ready to now go to market.

Improve the hypothesis, and that's what we're gonna talk about on Wednesday,

is how we kind of go through that process to prove that hypothesis and,

um, And get and get to product market fit, which is something that has

taken me a long time to understand.

And now that I've been able to iterate through this so fast using these

tools, I can see it a lot clearer now.

So every time I go through and do this process and iterate, I get more clarity.

I did this process for one of my clients.

And we actually went through, last year, we went through a

whole growth accelerator program.

I took 'em through a whole scalable system and everything, and we went

about eight months on this program.

And then I start, I found these tools and I started running their business using

these same things through these tools, and we quickly discovered something.

We were focused at the wrong, uh, market.

We were aiming too low because it was my understanding.

So what they do is they work with hr, um, executives, right?

Uh, they're a learning and development company.

They come into corporations and associations.

They provide disc assessments and consulting and all that.

So when we met, And we went through the avatar.

They were talking to me.

They were, they were basically telling me that we work with HR people.

And so I put what my idea of HR people in, which is like your, your, uh, entry

level hr, your staffing reps, people who do placement, things like that.

So when I ran in through this, uh, Chachi PT system and expanded it,

they were quickly able to discover, I.

Oh no, we, that's not who we go after.

And I'm like, wait, this is exactly who we put together in Avatar, and

this is who we've been marketing to for the last eight months.

And while it has gotten them some results, it hasn't really resulted

in the things that we wanted.

So now, because of that, we were able to quickly determine that we were not

pointing the lens in the right direction.

So now we've gone through it again, and now we have it in the right

position of where we want to.

So, Using these tools allows us to be able to move that lens

to exactly where we need it to.

And now what we'll do is we'll build, um, we'll go to, we'll go do some market

research and make sure that we're hitting the spot and once we're hitting the spot,

we're getting closer, product market fit.

We should see a lot better results coming through from that.

Nice.

And it's not a huge deal because you can generate everything pretty

quick once you train the system.

Yeah.

And, and the, and the greatest thing, so like that particular customer, um,

we met because a friend of mine has a studio and he was having to go into the

studio and record some videos in there.

And my friend was using, um, Teleprompters.

He was preparing scripts, he was using copy AI to prepare scripts.

And that customer went in there and you could tell that he

was reading the teleprompter.

And then I didn't really like the thing, and this guy is scared of cameras, right?

But he's on camera every day when he is consulting people on Zoom.

And so what I did was I said, come join me on Riverside.

Has, has anybody else used Riverside?

It's like a, it's great for podcasting, but what I use it

for is I use it to interview.

My customers and I don't give them the questions ahead of time, uh,

which freaks them out because they're experts at what they talk about, right?

So, mark, if I start talking to you about web design or C V J or any of that,

you could talk all day long about it.

Well, these guys can talk about their expertise all day long

about, so I just interview them.

I ask them questions, and after I ask it, I just smile real big and shake

my head yes, and it encourages them.

And in 30 minutes, I've got 30 minutes of solid content from them that I can

now take and transcribe and have AI analyze and break up and create content.

And so the way we're gonna do it in our agency is that's actually gonna

be our dig, uh, our dig section.

Like we gotta dig down deep and really get to know the customer and their business

and who they're trying to attract.

And we can generate all these assets to build up a foundation and then

we can use all, everything that we created to then go and build their

marketing, uh, system for the next year.

At that point, and you do that just with like five little 30?

I, I keep it at 30 minutes cuz after 30 minutes they get tired.

But if I do like five weeks in a row and generate those assets for them, we'll have

everything that we need to go and create, um, their entire marketing platform.

That's crazy.

That would save everything, right?

Like it's, well, and that would be generated from, cause I, you know,

for me, like I always try to generate the content from the, you know,

professional cause that's what you want.

Yeah.

But trying to get them to sit down and answer a questionnaire or even.

Five questions on emails.

Almost possible.

They refuse to do it.

They refuse to do it.

Yeah.

But if you, it's too much work.

I said, I, I dunno if you saw that post I put on Facebook, but I was like, I tricked

my customer into answering questions.

So like for months I have been begging him to give me content for these pages

that he told me he wanted on his website.

And he is like, and he kept telling me, I don't know what to do.

I don't know what to do.

I don't know what to do.

I was like, all right, great.

Jump on this call in 30 minutes.

I had all the content I needed because I just said, so Scott, Tell me about

the work that you do with associations.

And he starts going all the way, and I'm just like, oh man, that's great.

That's great.

And the reason why I use Riverside is because it records the audio separate.

So I have just his voice on his own that I can transcribe out that gives

me, that gives me everything I need because now I can train the AI chat

G P T tool when I drop that in there.

It's gonna use his terminology when he refers to his customers

and whatever words that he uses.

It's going to use that terminology when he used industry, uh, phrases.

It's gonna use that terminology.

That's what makes asking and that's what's gonna add the humanity

back into marketing, right?

We can use all these AI tools, but now instead of me saying, Hey bro, I need

you to go fill out this form, and then they never do it, I can say, Hey man,

get on this call with me real quick.

I'm gonna ask you some questions.

It's gonna make him feel good about himself because he's

talked about himself nonstop.

Imagine if you did that as a trip wire.

You know, like that's how you do great sales is just by asking questions.

Like, every time I sell a website, I ask questions for 45 minutes, and then

I sell 'em in five because they've talked about the themselves the

whole time, and they're ready to go.

You know what's funny is everybody, uh, always acts like, okay, well

is is AI gonna kill creativity?

And what I tell people is that no, because the creative people

are still gonna be creative.

They're gonna be even more creative.

But what's happening is that you're having people who don't think they're creative,

but just haven't put in the work will now be able to be as creative as they want.

Because now it's not really work anymore, it's just you.

Interacting with something for 10 seconds and it'll generate everything for you.

I'm gonna give you, I'm gonna give you a little secret.

My wife is gonna hate me for telling you this, and she's over

there glaring at me right now.

I'm gonna use video, ask to do the interviews.

I can prerecord the interviews, they can respond.

It's going to transcribe them.

I know she's mad.

She's like, you gotta keep some cards close to your chest.

Right?

You threw so many tools at everybody.

It's gonna be hard for people.

Keep up.

Yeah.

Uh, no.