All language subtitles for abdddd

And that is it.

All right, so today we have James
Bullis, the c e o, and founder of venton.

I actually just noticed that you have AI
evangelist, uh, as you know, your title

on LinkedIn, which I think is super cool.

You should all do that, by the way.

I think it'd be a great way to get people
ask about ai and right now, even with the

sessions that we've done, you're already
way ahead of the curve is what I've seen.

So we're doing great.

So what I'm gonna do is just give a short
presentation just about the customer

value journey just to get started.

Then we're gonna roll
directly over to James.

Um, I like to just do my little
brief presentation of the customer

value journey cuz it's so pivotal to
what we do here at Digital Marketer.

Uh, and what you'll find with AI is
that you'll be able to create these

things in like 30 minutes, like a full.

Customer value journey.

Uh, so just if you don't know
what the customer value journey

is, it's kinda the base framework
of how we teach a overarching,

uh, digital marketing strategy.

So a lot of times when people talk
about digital marketing, they get

too focused on the methodologies,
on the tools, and then they kind of

forget why we're doing all this stuff.

So anything that you have, anything that
you do in digital marketing will actually

apply to the customer value journey.

So that includes your social media
posting, your content marketing, your paid

media strategy, uh, you know, everything.

Uh, goes into the customer value journey.

So that's the strategy, the tools,
the methods, those apply to the

strategy, but aren't the strategy.

Just make that clear.

All right.

So what I'm gonna do is I'm
gonna walk you through the stage

process in only a couple minutes.

Uh, there is much more detailed
information on our website.

We'll go ahead and include links to
a couple articles and the course,

uh, that we have that actually I
pulled this information from, that

I'm gonna be sharing with you today.

Uh, and then we'll get started.

So, and I am gonna talk fast.

Uh, please review the video if
you need better definitions of

everything I'm talking about.

Uh, and we'll go from there.

So, uh, just to get started, the
customer value journey is actually

a core IP of digital marketer.

We own the customer value journey.

So anytime you're using it,
uh, you know, We could sue you.

No, I'm kidding.

Uh, if you're a certified partner,
you can actually white label, uh,

this, uh, as part of your white
labeling service that we provide.

Uh, but it is ours.

And the reason for it is because
it's helped us make a hundred

million, uh, just a digital marketer.

Uh, but it's actually helped, uh,
other businesses, over 120,000

of them make billions of dollars
using this exact framework.

Now, when, when you hear digital marketing
mainly people talk about funnels, And

that's basically what this is, is it is a
Funnel eight stage funnel to be discern.

So the whole point of this process is
to take somebody from, uh, you know,

not knowing anything about, uh, your
brand, to becoming aware of your brand,

engaging with your brand, uh, you
know, getting involved with your brand,

uh, converting, which I'll explain is
different than what you think it is.

Uh, then getting them
exciting, excited about their

conversion, and then ascending.

Through your products, uh, in order
to make more money for you, uh,

then advocating your brand and then
finally actively promoting your brand.

So each one of these stages has
specific steps, and again, we're

gonna apply different methodologies
and tools to each one of these.

Uh, but I'm just gonna give a quick walk
down of how it works, show an example,

and then we'll move into James actually
talking about brand voice and, uh,

creating a C B J using the AI tools.

Which we're all very fond of now.

Alright, so, uh, to get started.

Uh, so awareness, awareness
is exactly what sounds like.

It's getting somebody from not
knowing anything about your brand

to knowing your brand exists.

Now a lot of people skip this step.

They just think you go straight
to making a conversion.

You know, just send an
ad and they'll get sold.

No, and this is gonna be increasingly
important as things go on with uh, you

know, everybody's ability to market.

Cuz everybody's gonna get a lot better,
uh, getting awareness of the brand.

Just, I've seen that brand before.

That's the only thing you
know, they notice you.

Uh, next and, and awareness.

The typical stage, and I'll
show it in a little bit, is, uh,

you know, social media posts.

You're trying to access a new market,
but you have to access them in a way

that gets them interested, not sold.

That's the big difference.

Now, engagement, the second stage is
where you actually interact with them.

You do a post, they like the post, they
comment in the post, they share the post.

That's all engagement.

And again, that's just
one form of engagement.

Uh, James will actually talk about
more, and the sheet that we're gonna

give you today is an interactive
sheet that will allow you to just.

Do a dropdown and select
whatever you want, uh, in terms

of each one of these stages.

So engaging with the brand, let's
getting that conversation going.

Next step is subscription.

Now subscription's a big step,
especially in digital marketing because

giving somebody your email address,
which is really what subscription

is, uh, is really important.

I mean, if you think of yourself,
like how often do you feel comfortable

putting an email address into a form
for a company you've never heard of?

Not very often.

That's why you have to do the
awareness and the engagement

first, cuz people aren't just
gonna throw their email around.

It's a really important thing.

Typical subscription you'll see
on our website, uh, is a pdf

download that's your standard.

Uh, could, uh, actually be, you
know, any kind of application tool.

Like say you give a survey, in
order to get the answers, they

have to give you their email
address, so that's subscription.

You try and get the email
address so you could follow them

up in order to convert them.

Now conversion for us is not, Hey, you're
gonna make a bunch of money because.

That's not how things work.

You know, you're basically
taking them from giving you no

money to giving you some money.

So this is a low cost, uh, you
know, just to get skin in the game.

It's not, you know, a $500 thing
unless your actual product is a

a million dollars, then, $500.

That kind of makes sense.

Most of the time.

This is a $1 thing, a $10 thing,
a $20 thing, something cheap where

people don't have to think too much
about it to make that decision.

And then it gets them, it converts them
into somebody who will now give you more

money, which is what we're aiming for.

Uh, but you gotta get them in the
system and you gotta get them to commit.

And making that dollar commitment, no
matter how much it is, is an extremely

important part of the process.

Now, law funnels just stop here.

They just stop at conversion.

Yay, you got the sale moving on.

Let's go get another sale for us.

You're only halfway through the process.

Next you have excitement.

So you wanna make them excited
about that initial purchase.

Then again, I'll show you
an examples in a second.

Uh, but it's just trying to say, Hey, you
bought this thing and did you know this?

Most of the time it's just involves,
you know, involves getting them, uh, to

acknowledge how awesome the service or
the product is or, uh, how to use it.

This is where your content
marketing comes into play.

Like, Hey, did you know you could do
this with that thing you just bought?

And they'll be like, oh
my gosh, that's so neat.

So glad you told me.

You're obviously an expert.

I trust you more.

And now I could ascend.

So Ascension, this is
where you make money.

So they bought the, the little thing, you
got them excited about doing that, and

now you can sell 'em your profit makers.

So, and usually this is
maybe a three step ladder.

That's why we call Ascension.

Uh, that gets them to buy, uh, bigger and
better services or just more services.

So you'll may, might have,
Hey, you bought this one thing.

What if you got a monthly
subscription to that one thing?

Or what if you added onto that with this?

And we package it up
and into something nice.

So that's Ascension.

That's where you make money.

Next is advocacy.

Uh, now we, we differentiate advocacy and,
uh, promotion because advocacy is passive.

So this is passive promoting.

If you wanna look at it like that,
uh, this is where you go out to

them and you say, Hey, you know,
you bought a bunch of our stuff.

Thank you so much.

Why don't you, you know,
do, do you like it?

And then they give you a review, a
testimonial, and that's passive advocacy.

They'll say, oh yeah, sure,
here, here's the testimonial.

Now promotion is where it gets serious and
you say, Hey, if you send us three more

customers, we'll give you a free whatever.

Or you know, an affiliate program,
essentially, where they're

gonna make money off of it and
now they're actively going out.

They're actively sharing your
brand, talking about your

product, getting people to buy.

So essentially what the process
did was take somebody from not even

knowing you exist to becoming a
marketing channel for you, which is.

Gold.

You know, now, now this person loves you.

They actually make money for you.

So that's, that's the
customer value journey.

And you'll notice that the,
the arrows go a bunch of ways.

It's like shoots and ladders
because you don't necessarily have

to go from, you know, awareness
to engagements with subscriptions,

conversions, so on and so forth.

You could go back to another path,
you know, cuz you might convert them

once and they didn't get excited
and now you need to re-engage in.

Get them back into the process so
it's not a, you know, one way path,

it could go all over the place.

And a very important note for this
is it's not just about, uh, you know,

the, you know, your whole brand.

So you'll actually have one customer
value journey for each product

and possibly each product line.

And then they'll go through this process.

Cuz if you look at digital
marketer, we have certifications,

we have, you know, the accelerator
bootcamp that you're in right now.

We have the certified partner
program, we have a mastermind.

If I try to sell people on any one of
these things without making a custom

path, it just won't work because
the products are too different.

Price points are too different.

Avatars are two different, not gonna work.

So think in terms of this, in terms
of single product or product line.

So quick example, I'll try to run
through this cause I'm already

talking way more than I wanted to.

Uh, Hazel and HEMS Boutique, this
is one of our common examples.

You'll see this in our new
social media certification.

Uh, basically a small local boutique that
focuses on mid twenties to early forties.

Uh, women who have eclectic taste in
fashion wanna stay up to date with

the trends and they wanna, you know,
they're concerned about sustainability

and supporting their local businesses.

Their core product is locally sourced,
polished stone bracelet that's affordable

and only sold for limited time periods.

So this is just a, you know, a
little avatar, little example.

Here's a customer value journey to
start, we wanna get some awareness.

We're gonna use Pinterest, we're gonna use
Instagram, Facebook, TikTok, because it's

very visual product and we know that if
we post some lifestyle stuff, we'll get in

front of the right audience that we want.

And usually, and you could boost these
things, you could use paid advertising.

That's another awareness technique,
uh, through these platforms.

Makes a lot of sense for.

Hazel and Hals next, we're
gonna increase engagement.

So we're not just gonna post and,
oh, I hope that does something.

Anytime somebody comments,
we're going to engage them.

We're gonna say, Hey, thank
you so much for that comment.

What do you think of this?

We're gonna try to get them engaged in not
just commenting, but also encouraging them

to share, uh, encouraging them to like,
so that's, that's our engagement spot.

Next subscription.

Next we're gonna say on these
posts and, and wherever they're

on, we're gonna say, did you know
we have promotional discounts?

So you get 50% off of your first purchase.

If you subscribe, go ahead and subscribe.

Super common e-commerce technique.

Next conversion.

Remember that, uh, you know, the
stone bracelet that was made from,

uh, local, locally sourced materials.

That's our $10 conversion item.

We just want somebody to
commit to just a $10 piece.

Like, Hey, you're here.

You like us, you know, you
saw our lifestyle picks.

You could join us.

Just buy this $10 bracelet.

Maybe it's a loss.

You know, we don't care.

The important part is that we
made them make that conversion.

Next, we get them excited.

We say, Hey, you know,
you bought that bracelet.

Uh, we have a hundred point,
we have a rewards program.

You get 500 points, you
can get another bracelet.

Here's a hundred Just to get you started.

Uh, you know, tons of people have these.

Here's a bunch of pictures of people
wearing the bracelet you just bought.

Everybody uses it.

Getting them excited about
becoming part of the, you know,

Hazel and hemps community.

Next we're gonna say, did you
know you could stack these

bracelets and check this out?

This girl has.

10 bracelets on this is actually from,
uh, a company my wife used to work for

called Goana, and they had these little
bracelets and they, they were not cheap,

they were like a hundred bucks, but you'd
see these girls that had like six of 'em.

You're like, holy crap.

Anyways, uh, stack the bracelet.

That's one ascension path.

Next, uh, would say, Hey, based on.

The bracelet that you chose, did you
know that we have a dress with it and

we have, you know, these, uh, earrings
that go with it, and we have all these

different items, so we try to ascend them
through other more expensive products.

Uh, finally we, since you bought
so much from us, we, we exclusively

offer this, uh, you know, a designer.

We'll look at what you bought and
they'll put together outfits for you,

and then we'll actually create a custom
outfit and it's discounted because

you're such a good, you know, customer.

And that's, that's our
final ascension path.

Next, pretty easy review our products.

You'll get more points.

And finally promote, you know, we
have an official affiliate ambassador

program for you to work for.

And that's pretty much it.

So this is as simple as it gets
for the customer value journey.

Bunch of different ways to do it.

I just wanna show you guys,
this is kind of how it works.

And if you thought about all this
stuff, it could take up some time.

And so what James is gonna show us now
is one, how to create that brand voice

and how to speed up the path using ai.

Uh, so I'll let James
take it away from here.

I'm gonna stop my screen share
and kick it over to you, James.

All right, thanks for that Mark, cuz uh,
that was a really great way to go through

the C V J and kind of saves me some time
later on from having to go through that.

Hey everybody, I'm surprised everybody's
here during, uh, spring break and stuff,

so why don't you put in the chat where
you're actually coming, coming in from.

If you're out spring break, I'd
love to find out because obviously.

I'd rather be in Cancun right
now, but I'm here with y'all.

So we're gonna talk about ai.

Thomas is excited,
especially after last week.

I bet you're pretty excited, Jeff Craft.

I am loving the beard, man.

I gotta, I gotta grow it out,
but it's just never gonna happen.

So Yeah, I love Cancun.

Love Cozumel.

All right, let me share my screen.

Maybe.

Maybe.

There we go.

Everybody's seeing the thing there.

Before I get started, let's talk
about a little bit of AI news.

Apparently g PT four is coming out
this week, um, at in some capacity,

and I'm super excited for that
because it's gonna introduce imaging.

Uh, sound and video.

So I'm excited to see
how that's gonna work.

Um, I don't know if you guys
subscribed to Ben's Bites, but there

was a few little quick things that
popped up today that I really like.

This one's called.

Kindle g p t.

This one's gonna encourage me to go back
and read a lot of my old Kindle books

and mark it up with some highlights
because you can export highlights from

your books and you can import them into
here and you can have a conversation

with, uh, chat g p t about the book
and the highlights that you gave.

So, um, this is really cool.

Give me a summary.

Of these notes and it'll pop
out right there and start giving

you a nice little summary.

Um, so I'm pretty excited about that.

Um, there was a tool I was gonna show you
later on in this presentation, but another

tool has taken its place chat youtube.com.

Uh, what I love about this is
you can take pretty much any

YouTube video that's out there.

Pop it in here, hit submit and it
will analyze the transcripts from

that video, and you can just simply
come in here and say, gimme a summary

of this video and some key takeaways
and it will do that thing for you.

What I love about this is
that there are some videos.

That I really wanna watch, but
they are like an hour long.

Right?

And so I just want to get
the cliff notes of that.

So here's an example of a,
of a speech that was given.

It was an hour long speech.

And now I can go in there and say, you
know, gimme a summary and key takeaways.

And it will do that.

And then earlier when I tested this
out, it gave me all these key takeaways

and then I could have a conversation
with the chatbot about this content on

here, even if the content had nothing
to do, uh, with what was in there or

if it was an enhancement beyond the
content that was presented in that.

So that's really cool.

Um, another thing I saw
was an open chat kit.

I'm all about open source.

And so I think while we are playing right
now with open ai, which is gonna be a paid

system, I'm really interested in seeing
how the open source thing is gonna come.

This was a really cool one, but um,
they, what I, one thing I really

liked about it is down here at the
bottom and actually talked about some

of the ways that it's weak and so
that was kind of neat to see that.

And this is what I'm really
looking forward to in ai.

This is like the next step, and I
think we're gonna start seeing this a

lot more because I realize that with
open ai, even if you're in that same

chat thread, you have a limitation
on the number of words it reads.

It's 4,000 words.

I just found that out.

It's actually on their website.

What I've been wanting is that when we
create these assets that I'm about to

show you, I want to be able to go in
and upload files, and so I create these

assets that I'm getting ready to show you.

I can upload them into this system.

This one's trudeau.ai.

This is an example.

This is brand new.

This is what you're gonna start
seeing a lot of apps start doing, and

this is what I've been waiting for.

Basically what I'll be able to do
is I'll be able to say, um, who

is learning Unlimited and it's
going to reference those files

and then spit out an answer maybe.

There we go.

It did it.

Um, I can say, who is
their ideal prospect?

So the way I'm gonna show you
today is the way that these

kind of systems work, right?

You wanna be able to create some content
or create some kind of output and then

be able to reference that output in
order for it to spit out new stuff.

And so what I'm gonna show you
today, Is how we continue to go

through the process of creating
assets that support our hypothesis.

Um, one thing I do like about this one
is you can actually publish the chat and

you can have a public space where you
can put in your entire knowledge base

and then somebody can go in and, and
chat with it about the knowledge base.

Pretty cool idea.

All right, so today we're gonna
talk about building a strong brand.

I hope those were helpful.

I don't, I'm not watching the chat because
otherwise I'll get pulled into the chat.

But if those were kind of cool
and you liked those, just gimme

a thumbs up or a one or a yes or
something in the chat just to.

Let everybody know that.

That was pretty cool.

So today we're gonna talk about
building a strong brand voice for

a seamless customer value journey.

And uh, just in case you were
wondering, yes, I did create that

title in chat, G p t, uh, uh,
there's nine other titles there.

That I could have chosen from.

I just picked the last one cuz
I thought it was pretty cool.

Now we're supposed to give you the problem
that we're trying to solve, but because

you are accelerators and you're in this
boot camp, I'm gonna reveal to you the

advantage that you're gonna get from
being here today, despite it being spring

break, despite whatever else you're here.

And what we're gonna talk about is
great marketers generate context

assets before creating content assets.

You've realized so far we haven't
created any real like content.

Like last week we created some
Facebook ads, but the reality

is like you're gonna go through
this process of creating context.

What I love about the C B J, and if
you haven't heard the podcast that Mark

and I did, that's up on their Digital
Marketer podcast, I talked about how

I re, I came to realize at some point
in my marketing career that nobody was

filling out the avatar, the before and
after, and the C B J and the reality

is, Those are the foundations of
everything else you should be doing.

Great marketers are going to
work in that, in that space.

If you think about skyscrapers,
the taller, the skyscraper, the

the more you have to dig deep
down and build a foundation, and

that's what we're doing right now.

So, We're talking about generating context
assets so that we can do really good

at creating content assets later on.

Our goal today is going to be
continue building the assets that

are gonna help us build that context.

If content is king, it's parents
are consistency and context.

Now, why am I coming up with context?

It's this is that machines cannot
understand what you're all about.

Unless you give it context, so
like in the chat, YouTube, I've

gotta give it a video that gives
it context of what I want to learn.

If I'm building a website, I've
got to explain to my customers

that a simple brochure website is
going to do not a thing for them

because there is not enough context.

You can build content all day around all
day long, but if you don't build the right

context, it's not really going to matter.

All right.

Here's another important note.

Sequence is everything.

The order that you build these items
is important, and what you're going

to do is these are all experiments.

I'm not an expert in this.

I just figured out how to get
things done and apply systems to

it, and as I go through, And try
to break this chat G p T thing.

I'm discovering that there is a, a
sequence that gives me the best results.

You have to figure out what
that sequence is for you.

For me, it just happens to be building
all of these contextual assets, but what

you want to do is you wanna make sure
that each step builds the next asset.

So if you train Che e p t on the basics
of your products, your services, and

your features, then you can go into
the process of branding at that point.

Does that make sense?

So let's review what we've done so far.

We've generated a client profile.

We've established a product
positioning document.

You can take that a step further.

You can take what you created with,
uh, with the ideal client profile,

and then you can expand it, get more
pain points, get more challenges,

get more goals, get more values.

Understand, uh, more about that prospect.

And what we started doing, what, or
what I just decided I was gonna do was

I created a prospect's insights guide.

Now, the reason why I got started in
all this is cuz we're making a dramatic

shift in our business, and I got sick and
tired of going around on Google trying

to find the answers to what I needed.

And so I decided to try chat g p t.

And just by playing with it a
little bit, I quickly started to

understand what I could do with it.

And so I started applying the avatar,
the before and after, and the C V J.

And then I thought, wow, wouldn't it be
great if I was a marketing agency and I

provide a client with like a prospects
insight guide where it's a little bit

more than just an avatar, but it's got
all this additional information in that.

And so like in our business, what
we're doing is now our trip wire.

Or that convert stage that's going
to excite our our customers is we're

gonna hold these interviews with them
and I'm gonna show you how we do that.

And then we produce these guides for
them that they can take to any marketer.

But of course they're gonna trust
me because I created them for 'em.

So, We do that, we do a
prospects insights guide.

You can create a products insights
guide, and these are great assets that

a end customer can take to anybody
and be able to get a headstart.

If somebody came to me with these
guides, I would love them because

it would make my job so much easier.

I got a lot of tools that
I use to do all this.

I happen to use Chachi PT Plus.

Um, I don't think that you
have to use Chachi PT Plus.

The reason why I pay for it is because
when I first started using this, I had

to get up at three o'clock in the morning
and I would tap out the hour and about

15 minutes, and then I would have to
wait an hour and then I would, and so

I would do that for about four hours.

Once I paid for, plus, I
didn't have to do that anymore.

I also use Evernote.

Uh, you can use any kind of note
taking app, but something that you

can organize your notes because as
we all know, chat, G p T doesn't have

a great way to organize these notes.

I'm really looking forward to that.

It's actually the reason, just the fact
that it saves the chats is the reason

why I prefer it over Jasper Chat.

Um, because the chats are all there
for me to, to revisit again later on.

Um, obviously Mark already showed
the customer value journey worksheet.

Uh, uh, we, I use that Riverside
fm, which is what we use to record

the principles or our customers.

We, uh, then take, uh, we use des
script to transcribe and create an

overdub, and then we've got YouTube
transcript, which now I just showed you.

Chat u YouTube chat, and then that
Trudeau ai, and these are be in the slides

that you'll have access to later on.

All right.

So a really great sequence, uh, that
I do this in, I find that if you have

a mission, vision and values, um, for
your brand voice, that's gonna help

shape the overall outputs, um, that
you're going to get, um, if you have

any kind of branding documents that
you can share already to input into it.

And then, um, and then what we,
we start going in and generating

benefits and then benefits statements.

Uh, we generate a list of
outcomes and outcome statements.

We generate a list of facts.

Um, our customers, what we do is we'll
generate a list of facts, and then we, we,

uh, record them answering those questions.

And then we transcribe it.

And then we input it.

And what that does is that gives
us their voice in the way they

say things about their customers.

And then of course, we summarize
the content for quality control

and then we generate our assets.

An important note.

This is gonna require multiple threads.

In fact, probably for each of these
steps, I have a working thread where I

kind of train it and then I, I combine
everything into one thread and I use

that to start generating assets later on.

So hopefully, uh, that makes sense.

Okay.

I think I am ready to jump
in with a live demonstration.

So, let's see.

I'm gonna pull up the
unofficial chat G P T app.

We're gonna start a new chat and,
uh, unfortunately I have to kind of

use my business as the example today.

Here's the reason why.

Next week, or I'm sorry, on Wednesday
when we talk about market research, I'm

gonna be talking about product market
fit, and this is one of the biggest

reasons why I'm so excited about ai.

If you can see here, I don't know if
you can tell, but I've got a lot of

different versions of Vinton on here.

Right.

And that's because what we do
is we build all these assets and

it's, it's in a hypothesis mode.

And then we take that hypothesis to
the market and throw it out there and

see what kind of response we get back.

And so instead of me wasting months
and years trying to find product

market fit by iteration, I can
do it like in days and in weeks.

And so yesterday I did the same process,
took me about 20 minutes, but I was

able to get to the next iteration
of what VIN is actually going to be.

So I'm gonna use, um, I got some
prompts already ready to go here.

Let's see here.

I've gotta move a lot of
these windows out of the way.

Zoom adds a lot of extra windows.

I'll tell you what.

All right, so here is my starting prompt.

I give it my intention.

I throw in some variables.

I give it a quick idea of what it
is that I'm looking for, so, We want

to go after learning and development
professionals because that's who

we were focused on before the
pandemic, and now we can do it again.

We want sole trainers to have less
than 10 employees, make at least

two 50 a year in annual revenue,
and they need help building their

online presence with web design,
digital marketing, and other services.

Generate a customer profile for
this avatar and include pain points,

challenges, goals, and values.

This is an extra line I do not need.

That key word that I just
discovered last week.

Customer profile is gonna
get you, uh, pretty far.

You can basically do the avatar
worksheet in one shot with this.

So let's get started.

All right.

We like Jessica from Chicago.

There's some pain points, there's some
challenges and goals, some values.

Strong work ethic.

Love it.

Okay.

Now what I'm gonna do is I'm going
to teach it what it is that we offer.

And so because we basically offer
everything at go high level.

I put in everything I
go high level can do.

And so here's a list of what we do.

All this stuff.

We do all these things and then I tell it.

I want you to consolidate this list,
write benefits statements for each of

the features, and I want you to act
as a copywriting expert and include a

benefit statement written to the by.

Oh, don't worry.

I'm gonna give you these prompts,
so don't freak out, written to the

prospect in our marketing material,
and then I give them an example.

I want the feature, the name of
the feature goes here, the benefit

and the benefits statement.

All right, let's get that going.

While that's rolling, I'm gonna
go get my next one ready to go?

Yeah.

See how it's doing all that?

It's doing exactly what I told to do.

Man.

That's great.

All right, we're gonna put the next one.

I don't really, I'll go
back and read it later.

Now.

I want a list of outcomes that my
prospect can expect based on this

list of features and benefits.

For each one, I want you to act
as a copywriting expert, write an

outcome statement that is directed
at my prospect with the goal of

selling our services to them.

This is the outcome.

This is the outcome statement,
and I think we are ready.

Nope, we're not ready
to rock and roll yet.

It's not done.

I have to hit continue.

Then we can rock this one out.

Trying to see where I'm at.

Okay.

There we go.

It's almost done.

Maybe I.

Now, this is a working chat, by the way.

This is a working, this is where
I'm working and creating some

stuff, and then I'll show you how.

What I do is I eventually
take this information out

and I put it into Evernote.

And I organize it, and then I create,
um, like this is a research chat thread.

Then I create a working one
where it's all consolidated down.

I don't let it speak quite as much
so that I can go in and then generate

the assets that I need at that point.

And that'll make sense here
in a couple, couple deals.

So what you can see is just based
on what I've started up here, all

the way at the top with this one
prompt, I'm able to get the avatar.

We're able to talk about products.

We got benefits statements in
here, uh, all the way through.

Now it's generated potential outcomes.

These are the outcomes
that they wanna see.

Um, now we're gonna go in and we're
gonna generate some frequently

asked questions and uh, and answers.

If you saw the ama, you saw where
I was able to go in and create

the answers and then create
videos using D Script and overdub.

This is the same type of process
that I use to go in and generate.

So I'm basically having it go in a,
create a bunch of assets that are going

to create context, and once we put
all these things together, We've got

a really great amount of context that
we can go and create content that's

specifically geared towards my business.

I've done this for, um, other
people, for my own clients, and

it, it does a really great job.

Now this one is where it gets a little
bit tricky because customer value

journey is a term that's out there.

Different people use it in different ways.

It's obviously trademarked
by digital marketer.

So I got to, I have to
kind of, uh, Urge it along.

So I ask it if it knows about Ryan
Dice's customer Value Journey, and

I wanted to list the eight stages
with a brief description because

sometimes this one's not correct.

So we're gonna let it roll through, kind
of get a quick idea to make sure, yep.

It's falling right along.

I, I think I've trained
this thing pretty well.

Okay.

Oh, okay.

I've actually moved on into the next
section, so this part is part of the

next section, so I'm actually gonna
go up here and edit this out, and I

need to generate some feelings first.

So now we're, I'm working through
a before and after right here.

So I've got feelings of
before, feelings of after.

These are really important because
now what I wanna do is I work

through all of these things.

Typically, what I would normally do is
I would go pull out all their responses,

and I would put it into, uh, let's see.

Evernote, which is where I'm
pulling all of my prompts from here.

But you can see I've got
clean prospect information.

So this is everything that
it created for me yesterday.

All the products and services, marketing
ideas, which we'll go over here in

a minute, and this branding stuff.

And basically what I do is I use that,
I create a new chat, put those in there.

Have it acknowledge each item
without, without chatting anything,

uh, with the dot, dot, dot.

The reason why I do that is cuz I need
it to stay as co concise as possible,

and then once I get that, then I
can go in and create, uh, the items

that I'm looking for at that point.

I hope that makes sense.

All right, let me go back to my prompts.

All right.

This is my favorite prompt right here.

Based on everything we've discussed
so far, basically what it's telling

us is to go read the whole thing.

What would you say our brand message is?

A great brand message.

I gotta tell you, we empower learning
and development professionals to

provide services to big corporations.

Basically what you can do is you can
take this and then you can pull it

into Jasper and massage it and make
it better, give it some, uh, ideas

to make it better and go from there.

Now I'm gonna go and
ask a brand personality.

And while it's doing that, I'm gonna, I'm
gonna get it ready for content, voice,

brand position.

I'm not reading the chat, but
I'm seeing a lot of smiles.

I'm thinking there's something talking
about, whoa, how crazy is this, that

it can just go through and do all this?

Yes.

The great thing is you can kind of,
uh, as you work with Chap G p t, you

can kind of understand the things it
already understands and use the words

around that, and it can go in and
start generating that stuff for you.

So now I've got it going
through and preparing, uh,

a layout for a landing page.

Here's another one I like, act
as if you're Eugene Schwartz,

the father of copywriting.

Give me a list of 20 attention grabbing
headlines I can use to immediately

communicate the value and benefits
of my services to my ideal prospect.

These are all great.

Like I went through this whole process
yesterday and I would say it's probably

about 95% accurate to what I need.

So this right here, I can use all of
this information to generate the branding

voice, the branding guide, and this
is the stuff that we take and we put

into our, uh, into our branding voice.

All right.

Uh, are there any questions
that have popped up so far that

maybe I can answer for a minute?

Yes.

We actually have one from, uh,
Kevin, he said, with these long

conversations and the 3000, did
you say 4,000 or 3000 word limit?

It's, it's three to 4,000.

It's based on tokens.

So the, the number of words
is going to, uh, range.

What I did hear is that when GT
four comes out, memory will not

be an issue, so, oh, that's nice.

Uh, well anyway, so, so it says
with these long conversations and

they were limit on its memory,
how are you keeping it on track?

Yeah, so normally I would use
multiple, uh, threads of chat,

like I was saying before.

Right now for a demonstration, I'm just
kind of plowing through it really fast.

But normally I would go
through and create it.

I would pull all those things out and
then, uh, and then make it concise.

I'll give you, let me show you an
example of how I did it yesterday.

Um, let's see.

Is this the right one?

Yes, I ended, so what I did was
I went through and I took all of

the, uh, things that I created.

So here is the prospect that
I created for me yesterday.

Um, so I do this, I tell it first.

I give it my intention.

I tell it what I'm gonna do.

I tell it to acknowledge with that,
so it doesn't write anything new.

So it doesn't add to the,
to the, uh, count of words.

Mm-hmm.

Then I drop in the prospect
information, I do the same thing.

So now what I'm doing is I, I use the
one to go create everything, and then

I suck out all the good stuff, and then
I put in this at the end of each one

to train up a working model, right?

And so as I go through, you
can see I've got all the facts.

All the, all the lead
magnet ideas, everything.

And it gets to this point to where
once everything is in there, now

I can go in and ask a question.

So like, this was the last dot, dot dot.

So now what I do is for each of my
intentional items that I want to go

and create, I just edit, uh, this one
right here and give it what I want

and I'll work it for a while until I
start noticing it starts hallucinating,

which is because it runs outta memory.

And then I can start over up here.

Um, and then you can
basically work on each item.

So like, in this case I had it
write me a video sales letter.

Um, and then, uh, that was a continuation.

But yeah.

But you can go back and create
any kind of content at that point.

Of course, if we start allowing,
embedding, which is what that memory,

uh, system does, where I would be able
to, to put each of these items into a

separate chat and then refer to those
chats, it's gonna eliminate that,

that the need to go and do all that.

So what we're doing it, the way we're
doing it now is cutting edge, but in

about probably a month or two months,
or three months, especially in a year.

We're gonna be so far beyond this, but,
but this is a way that you can do it

today with the tools we have available
and with them releasing that chat, G

P t A P I, you're gonna see tremendous
amounts of, uh, new tools coming out.

Just like that YouTube chat, that was
a cool little tool that someone at, at,

in an engineer at Atlassian just put
together really fast, um, doing that.

So, yeah.

Uh, absolutely.

Uh, one more question from Seamus.

Okay.

We have, just keeping the questions in
one chat, a key of key importance so that

the AI builds or learns from this one
chat versus doing them in separate chats.

Yeah, absolutely.

Uh, you want to keep them.

Everything that you put in one chat up
to that 4,000 word limit is going to be,

uh, concise and it's going to be focused.

I think that's the big, I think that's
one of the bigger, uh, benefits of

using AI is the focus that it's going to
have cuz it's only going to reference.

What it already knows and
the information above it.

So like we all know that it can't go
out and, and pull live information

off of the internet, but what
you can do is kind of train it.

Um, it's not a true training of a AI
model, but this is the way that you.

Train Chachi p t to kind of get it
prepared and then have it create

content based on your thing.

Jasper figured this out, so in their
new business model that they're gonna

have, you'll be able to upload brand
assets like this into a section in

Jasper so that when you go create
content, it's gonna be based on that.

Of course.

Um, last I heard, you're gonna have to
pay $500 a month for that feature, but

that is where the industry is going to go.

You're gonna see a lot more of these
tools, and I think especially if

G PT four comes out, which don't,
don't get caught up in the hype.

It's not about, yes, there's more
parameters, but it's not about more.

Information.

It's about, um, better responses.

It's about better, you
know, more modalities.

It's about more consistency.

Jasper is not free.

No.

I'm sure there's a free trial or
something like that, but yeah, actually

they're coming out with, I don't
know if it's trial, but I was at the

headquarters last week and they said,
Uh, they're launching a free version.

I don't know if that means,
but that'll be out soon.

Oh, that'll be cool.

Also, we're working, we're working
for Jasper discounts, so, uh,

everybody bugged me about that
next week, and I might have one.

Yeah.

Yeah, Dave, there's a lot of, uh,
there's a lot of tools that you

can add to your web browser, like
A I P R M that has a number of,

uh, prompts that you can pull from.

Um, I just prefer to build my own.

It's a lot faster that way, so, Okay.

Uh, any other questions?

Mark?

I can answer now or can I, uh, actually,
let's keep moving and then we'll Okay.

Circle back.

Actually, I, it was important the
acknowledge what the dot, dot, dot, uh,

norm was asking why you would do that.

Yeah.

So what I was saying is, the reason
why I did that is because if I go in.

And drop this informa.

Like I can go in and I can drop this
information without that in there.

I'll show you.

It is going to write a response
no matter what, and it's gonna be

really long because it's going to
try to summarize the entire thing.

I don't need it to summarize and give
me more things, cuz what's gonna happen

is when I go in and put in the next
deal, it has to read all that as well.

So I do a sanitized version.

I use a working version to
go in and create the stuff.

Then I use a sanitized version to go
and build new assets at that point.

So this is like a, I call
it the foundation, right?

So if you get your prospect information,
your branding information, marketing

information, c v, jf, all that type
of stuff, that's your foundation

that you're gonna build on top of.

You want to sanitize
that out into a new chat.

That doesn't have all these responses,
so you have a longer access to that

chat before it runs outta memory.

Does that make sense?

It does.

Cool.

And then we'll, uh, we'll hold
off on the rest until you keep

going, just so we keep it on pace.

Okay.

Sweet.

All right.

So we talked about, that's all
of our branding voice stuff.

And, and another thing that I
like about too is you can take.

Any of this, any of these sections or
any of this text and you can massage

it more so like, I always loved using
like act as a digital marketing expert

and then summarize this in 12 words or
less, you know, something like that.

If I needed to fit into a website,
especially like some spots you want.

The same amount of words in each box
so that they all line up properly.

I've been using this like crazy to
say, I wanna take this concept and I

wanna write something with this many
words, so I make sure it fits in there.

And we're able to, as a web designer,
it's awesome because now all I need is

ideas about content and I can go and
create content for our customers, uh, and

massage it into the way that I want it to.

Okay, so the next thing I'm gonna do is
I'm gonna basically go through the C B J

and I'm just gonna ask it to give me ideas
for different, uh, sections of the C B

J, for me to be able to then go and fill
it out and kind of have it ready to go.

Um, I would say that you kind.

Explain more on the sanitation thing.

Okay, cool.

Yeah, the sanitation.

So, because you're limited to
about 4,000 words in that thread,

that it can actually read.

What you want to do is you want to
prevent it from adding into those words.

So the reason why I put that,
that, uh, comment in there to not

write anything new is cuz I don't
need it to generate more words.

This is not the right one.

Way down.

I don't, I don't need it to generate
more words that it's going to, uh, take

up the memory, if that makes sense.

So we can, we can get more into that,
into the, uh, q and A if we need to.

Okay.

Let make sure.

Yeah, this is the one I was working on.

Again, uh, if anybody knows
anybody, open ai, I would love

a folder system, nested folders.

Alright, uh, let me get back up here.

All right, so I'm gonna
go ahead and ask it.

I'm asking it about Ryan's customer value
journey for a reason so that when I go

and start asking it, the next section
of of questions, it will reference this.

So I'm asking it about Ryan's customer
value journey and I'm reviewing it

to make sure that it's, um, it's
correct and all the stages are there.

Uh, brief overview of it.

Looks like it's good to go.

And so now I'm gonna say, I wanna
list, I wanna generate a list of

ideas to help increase awareness about
my services to my ideal prospect.

Now, this works really well in a sanitized
version because when I put it in, I say,

here is information about my prospect.

I.

And I put all the information
about the prospect.

Then I say, here's all the information
about my services, and then I put all

the information about the services.

It's basically setting a variable in
the programming speak to where anytime

I reference services, it knows, these
are my services, these are my prospect.

It should pretty much figure
that out from this one too.

So I'm gonna have a generated list
of ways to build increased awareness.

And it's given some great stuff here.

Online advertising, social media
platforms, attend industry events.

Love it.

Email marketing, all
these types of things.

I don't know that I told to gimme
20 of them, but that's great.

Um, all these things are great I items
that you can use to build awareness.

So now I wanted to increase engagement.

Now as a web designer, this is
how I think about the relationship

between awareness and engagement.

Awareness is when someone is out in the
wild and they come across your brand.

This could be social media, this could
be a blog post on a search result.

This could be any of these things
where it's out in the wild.

For me, engagement is when I can get them
to come to my site and then I can kind

of engage with them, whether it's through
a chatbot or through, uh, Free trials.

A community forum like a Facebook group
would be a great way to do engagement

because you're getting them coming to
your house, basically, or your apartment

at Facebook and engage with your brand
and people that are in your brand.

So these are some good ideas.

I will tell you this, not all of
these are gonna be great ideas,

and they're not all going to fit.

It's a great idea for it
to generate all these.

And then you go through and you pick
out the few that you know that you

can work on and start from that.

And then, uh, and the same
thing with with engagement.

So you're using this as an ideator,
it's an idea generation tool.

It already understands the
concept of building awareness

and engagement and subscription.

And so you're just using it along with
your information to then go in and build

up ideas on, on, on what to do with that.

Um, so for subscribe, I just ask it to
give me a list of, uh, lead magnet ideas.

So here's some great ideas.

Uh, for Le wow, it's even given
me titles for the free stuff.

That's great.

Now you can take any of those and expand
on them in another chat or whatnot

and kind of build that whole deal out.

But what you're getting is you're
getting ideas so that you can

quickly go through and complete these
worksheets and fill them out so that

you have that foundation to build on.

Um, I'm gonna generate
some trip wire ideas.

And of course I'm gonna ask it some stuff
about getting through the excite stage.

I would say the excite stage is one of
the more, uh, difficult ideas to really

put out there, uh, like to get through.

Would you agree with that, mark?

Yeah.

Yeah, I think so.

Yeah, I think that's the, I
think that's the one that's

probably the most difficult to do.

So what I would do in that case
is I would try to go find a

video about the excite stage.

Let's see what we can do here.

I've got, I do.

Uh, in the resources, I actually
uploaded one of our interactive customer

value journeys and it actually has
options for each one of the stages.

Uh, nice.

So if you wanted to, what I'm doing
right now, because I should have done

this before, I'm gonna build out a
document that you could just tell

chat j p t to reference, and then
it'll limit, uh, the options that'll

choose for each one to the document.

If that makes sense.

Great.

Yeah.

What I love about this is if you're trying
to go and generate something in chat, g

p t, but you need some information that
it doesn't know about, you can just go

find a video or uh, a, a webpage about it.

And then load that information in
there in a new, in a new chat box to

get a summary of it so that you can
then go in and pop, uh, pop that in.

What I liked about this one, it's funny
cuz this video is about the entire

customer journey, but for some reason when
it processes it, it did it exactly on the

excite stage and talks about it in there.

So if I was having trouble, like
let's say I was in chat e p t and

I told it to generate some ideas
for an excite stage and it wasn't.

Really getting it.

Then I could do like I did earlier
where I asked it about, um, the C

V J and then say, here's some more
information about the excite stage.

And use this summary that I created from
here to then pop in there to kind of,

uh, teach it what I want and then have it
generate the results, uh, from that point.

Uh, let's see.

I think that's it, man.

Like that's as far as I like to go.

And the reason why I stopped there
at the excite stage is because

everything that we've generated
so far is a hypothesis, right?

It's a hypothesis.

You can base the hypothesis on
interviews, you can base, base the

hypothesis on, uh, learn knowledge,
your expertise and things like that.

But this kind of, this is
everything that kind of gets

you ready to now go to market.

Improve the hypothesis, and that's what
we're gonna talk about on Wednesday,

is how we kind of go through that
process to prove that hypothesis and,

um, And get and get to product market
fit, which is something that has

taken me a long time to understand.

And now that I've been able to iterate
through this so fast using these

tools, I can see it a lot clearer now.

So every time I go through and do this
process and iterate, I get more clarity.

I did this process for one of my clients.

And we actually went through,
last year, we went through a

whole growth accelerator program.

I took 'em through a whole scalable
system and everything, and we went

about eight months on this program.

And then I start, I found these tools and
I started running their business using

these same things through these tools,
and we quickly discovered something.

We were focused at the wrong, uh, market.

We were aiming too low because
it was my understanding.

So what they do is they work
with hr, um, executives, right?

Uh, they're a learning
and development company.

They come into corporations
and associations.

They provide disc assessments
and consulting and all that.

So when we met, And we
went through the avatar.

They were talking to me.

They were, they were basically telling
me that we work with HR people.

And so I put what my idea of HR people
in, which is like your, your, uh, entry

level hr, your staffing reps, people
who do placement, things like that.

So when I ran in through this, uh,
Chachi PT system and expanded it,

they were quickly able to discover, I.

Oh no, we, that's not who we go after.

And I'm like, wait, this is exactly
who we put together in Avatar, and

this is who we've been marketing
to for the last eight months.

And while it has gotten them some
results, it hasn't really resulted

in the things that we wanted.

So now, because of that, we were able
to quickly determine that we were not

pointing the lens in the right direction.

So now we've gone through it again,
and now we have it in the right

position of where we want to.

So, Using these tools allows
us to be able to move that lens

to exactly where we need it to.

And now what we'll do is we'll build,
um, we'll go to, we'll go do some market

research and make sure that we're hitting
the spot and once we're hitting the spot,

we're getting closer, product market fit.

We should see a lot better
results coming through from that.

Nice.

And it's not a huge deal because
you can generate everything pretty

quick once you train the system.

Yeah.

And, and the, and the greatest thing,
so like that particular customer, um,

we met because a friend of mine has a
studio and he was having to go into the

studio and record some videos in there.

And my friend was using,
um, Teleprompters.

He was preparing scripts, he was
using copy AI to prepare scripts.

And that customer went in there
and you could tell that he

was reading the teleprompter.

And then I didn't really like the thing,
and this guy is scared of cameras, right?

But he's on camera every day when
he is consulting people on Zoom.

And so what I did was I said,
come join me on Riverside.

Has, has anybody else used Riverside?

It's like a, it's great for
podcasting, but what I use it

for is I use it to interview.

My customers and I don't give them
the questions ahead of time, uh,

which freaks them out because they're
experts at what they talk about, right?

So, mark, if I start talking to you
about web design or C V J or any of that,

you could talk all day long about it.

Well, these guys can talk about
their expertise all day long

about, so I just interview them.

I ask them questions, and after I ask
it, I just smile real big and shake

my head yes, and it encourages them.

And in 30 minutes, I've got 30 minutes
of solid content from them that I can

now take and transcribe and have AI
analyze and break up and create content.

And so the way we're gonna do it in
our agency is that's actually gonna

be our dig, uh, our dig section.

Like we gotta dig down deep and really get
to know the customer and their business

and who they're trying to attract.

And we can generate all these assets
to build up a foundation and then

we can use all, everything that we
created to then go and build their

marketing, uh, system for the next year.

At that point, and you do that
just with like five little 30?

I, I keep it at 30 minutes cuz
after 30 minutes they get tired.

But if I do like five weeks in a row and
generate those assets for them, we'll have

everything that we need to go and create,
um, their entire marketing platform.

That's crazy.

That would save everything, right?

Like it's, well, and that would be
generated from, cause I, you know,

for me, like I always try to generate
the content from the, you know,

professional cause that's what you want.

Yeah.

But trying to get them to sit down
and answer a questionnaire or even.

Five questions on emails.

Almost possible.

They refuse to do it.

They refuse to do it.

Yeah.

But if you, it's too much work.

I said, I, I dunno if you saw that post I
put on Facebook, but I was like, I tricked

my customer into answering questions.

So like for months I have been begging
him to give me content for these pages

that he told me he wanted on his website.

And he is like, and he kept telling
me, I don't know what to do.

I don't know what to do.

I don't know what to do.

I was like, all right, great.

Jump on this call in 30 minutes.

I had all the content I needed because
I just said, so Scott, Tell me about

the work that you do with associations.

And he starts going all the way, and
I'm just like, oh man, that's great.

That's great.

And the reason why I use Riverside is
because it records the audio separate.

So I have just his voice on his own
that I can transcribe out that gives

me, that gives me everything I need
because now I can train the AI chat

G P T tool when I drop that in there.

It's gonna use his terminology
when he refers to his customers

and whatever words that he uses.

It's going to use that terminology
when he used industry, uh, phrases.

It's gonna use that terminology.

That's what makes asking and that's
what's gonna add the humanity

back into marketing, right?

We can use all these AI tools, but now
instead of me saying, Hey bro, I need

you to go fill out this form, and then
they never do it, I can say, Hey man,

get on this call with me real quick.

I'm gonna ask you some questions.

It's gonna make him feel good
about himself because he's

talked about himself nonstop.

Imagine if you did that as a trip wire.

You know, like that's how you do great
sales is just by asking questions.

Like, every time I sell a website, I
ask questions for 45 minutes, and then

I sell 'em in five because they've
talked about the themselves the

whole time, and they're ready to go.

You know what's funny is everybody,
uh, always acts like, okay, well

is is AI gonna kill creativity?

And what I tell people is that
no, because the creative people

are still gonna be creative.

They're gonna be even more creative.

But what's happening is that you're having
people who don't think they're creative,

but just haven't put in the work will now
be able to be as creative as they want.

Because now it's not really
work anymore, it's just you.

Interacting with something for 10 seconds
and it'll generate everything for you.

I'm gonna give you, I'm gonna
give you a little secret.

My wife is gonna hate me for
telling you this, and she's over

there glaring at me right now.

I'm gonna use video, ask
to do the interviews.

I can prerecord the
interviews, they can respond.

It's going to transcribe them.

I know she's mad.

She's like, you gotta keep
some cards close to your chest.

Right?

You threw so many tools at everybody.

It's gonna be hard for people.

Keep up.

Yeah.

Uh, no.