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- [Instructor] People use Facebook
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to see what's happening around them
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and to connect with an idea,
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other people and products they like.
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It's important to understand
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how your customers interact on Facebook,
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this understanding will help you determine
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the steps you can take to get your business and message
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in front of your potential and current customers.
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Let's take a look at The Landon Hotel Facebook page
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and its different features.
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One thing to know is that Facebook is continually updating
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and improving their pages experience.
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This means your page
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may not look exactly like the one you see here,
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depending on what version Facebook has rolled out to you,
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you're going to have different features,
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just know that any new shiny features
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will eventually make their way to your page.
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But all pages will have the most important features
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that every business needs.
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Facebook pages are set up
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pretty closely to the Facebook profile,
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but there are a few distinguishing features
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that really sets it apart.
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Here on The Landon Hotel,
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we're viewing this as a page owner or admin.
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This is not the view that your visitors are going to see.
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Let's break down this page into two sections,
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the left column, and then the right column.
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So the furthest left is a main menu for the page.
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This will help you, the page admin,
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navigate the page and all of its settings.
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From this menu, you can access all the different dashboards.
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And these dashboards are things like Business Suite
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or the Home Dashboard, which we're viewing here right now.
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Now Business Suite is an important tool for your business
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and you'll notice some sub categories, inbox, planner,
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publishing tools, and business apps.
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It's your one-stop shop for managing your Facebook,
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Instagram and Messenger accounts and it is a free tool.
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Now, if I scroll down,
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it's here that I can get some additional settings.
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I can view the Home Dashboard,
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I could take a look at Insights.
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The most important one for you when setting up your page
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is going to be Editing Page Info.
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This is where you get to add in all the information
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about your business and all the details
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that you want your customers to see.
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Below that are settings.
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So this is where you're going to get into
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the more specifics of your page.
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Things like setting up notifications,
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adding admins to your page and other administrative tasks.
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Now viewing to the right side of the page.
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This is where any dashboards
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you select from the left will show up,
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along with prompts and tutorials from Facebook
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to help you set up your page.
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Let's take a look at where the profile image
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and page username shows up.
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In this case, the @landonhotel is a page username.
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Below that is the pages main menu.
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This is where you can view additional tabs
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that display different information.
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Currently we're in the home view,
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but we could also select events, jobs, reviews,
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and if I choose from the dropdown,
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it's here that I can also select from additional tabs.
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Further to the right is the promote button.
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This is where I can advertise the page,
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and Facebook will walk me through setting up an ad campaign.
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To the right of that is the search button.
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So this enables me and customers
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to search for specifics on the page.
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Further to the right are some other actions.
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So this is where you can like, follow,
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and even share this page with friends.
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The Landon Hotel avatar that you see here
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is where I can choose how to interact,
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I can interact as a page admin, which is myself,
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or as the page itself.
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One thing to know is the call to action button.
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This will show up directly under your header image
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and it's here that you can select
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the action you want your customers to take.
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In this case, it is contact us.
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If I wanted to change it, I simply select it,
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and then I can choose edit button
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that gives me some options
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on what call to action I want to present.
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As I scroll down, I'll see some prompts from Facebook.
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You may see these, you may not,
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it all depends on how long you've had your page up
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and if you're advertising or not.
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As I scroll down, you'll notice
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that there's some free Facebook business tools,
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but I want to call your attention to Insights.
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This box shows the number of people reached,
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post engagements, page likes and any tagged product clicks.
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If you want information that you can really dig into,
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you can select see all,
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and you can even choose a specific date range to look at.
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Further down Facebook's going to prompt me
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to set up some additional items for the page,
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and it's not a bad idea to follow these steps,
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to get your page set up really powerfully.
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Below this is the page info.
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So this is when you select edit page info,
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this is how it shows up.
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If you have a brick and mortar location,
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you're going to add it in here,
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you can add in a business description
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and fill in your website information
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and any other details that's really important.
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View this almost like your website.
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Below that there's some suggested groups
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and here you can see that The Landon Hotel
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has decided to showcase some photos and videos.
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The page transparency section
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is really the measures that Facebook has taken
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to show and create transparency
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around who's behind the pages that you follow.
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This will be automatically set up when you create your page.
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And now finally is the create post option.
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This is where you're actually going to post on the page.
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As I select it,
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it's here that I will choose something to post
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and I can add images, I can add videos,
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I can even schedule this from Business Suite.
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This is a lot of stuff for the page
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and it might seem overwhelming,
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but the more familiar you are with your settings,
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the menu options, and just the page layout,
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the easier it'll be to post, engage,
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and grow your business on Facebook.
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My biggest tip for you is to start familiarizing yourself
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with your own Facebook page.
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