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hey game changers
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welcome back to another video
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on our click funnels trading
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and in this video
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I like to talk about Facebook pixels
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or any pixels for that matter
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so over here
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I'm currently logged into my
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business manager for Facebook
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it's where you're able to run ads
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and monitor your pixels
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and track different activities for your funnel
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so before I go into
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how you can install pixels on your funnel
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I'll let you just walk you through
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what actually is a Facebook pixel
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so pixels are actually very powerful trackers
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that are able to compile data from your visitors
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and store it inside your Facebook ad account
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for example
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you're able to track website activities
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which will lead to improvement on
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your ROI in terms of investing
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and allows you to reach new and existing customers
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through future retargeting
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or creation of custom audiences
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so without a Pixel
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it would actually be very difficult
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and expensive to track down the right leads
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and to market to them
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so if you like to utilize Facebook Pixel
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or run Facebook ads
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this is a very important video
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so that you're able to optimize your Facebook campaigns
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and build retargeting audiences
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so to start off
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you will need a business manager on Facebook
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so it's very
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very easy to create one account
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if you haven't already done so
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all you need to do is just go to Google
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and type in Business Manager for Facebook
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that's where you go to business start Facebook com
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and create an account over here
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so it links to your Facebook account
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so if you're already logged in
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you will be able to create one with ease
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see see that I need to log into my account
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but I'm actually already logged in on the other end
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so just go ahead and create a business manager
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and this is the page that you will see if you go to
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your Events Manager menu under pixels
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alright so I'm just going to create
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a brand new Facebook Pixel
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just to show you how it's done
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so what you want to do is create a pixel
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you can name your pixel based on the product
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or the different campaigns that you're running
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but for this video
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I'll just put a simple name a demo pixel
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and I'll create a pixel
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okay so installing a Pixel does require you to
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you know utilize code
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but it's a fairly simple process
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you can use different options over here
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but usually the most straightforward one would
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be to manually install the code yourself
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so you just want to click on this option
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so you can see here
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that pixel codes are often installed
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in the header of a website
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and in this case
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it's the funnel
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so here it's just guiding you how to locate
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the header code for your website
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and this is actually
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the pixel code that you'll need to copy and paste it
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inside your funnel
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so I'll just quickly show you
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just press this copy
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it's copied to your clipboard
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and you want to head back to your Click Funnels account
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so the example here I'm going to use
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is the opt in funnel that I've created
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in your case
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it will be the funnel that you're working on
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what you want to do is head over to settings
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and you'll be able to see that
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there's the hit tracking code over here
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and the body tracking code
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so just by following the instructions
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paste it in the website hitter
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so it's very straightforward
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step 1 copy the code step two
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paste the code over here to install the Pixel
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and then you can go ahead and save
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and update your settings
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okay so that means that
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the base pixel code has been installed
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in your funnel right here
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so note that this code that you paste over here
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actually applies to the whole funnel
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so it's funnel white tracking code
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the next thing I like to go through is how to install
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individual pixels based on perhaps an event
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something that your customer has to do on that website
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which you like to track
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and how to install that in individual funnel steps
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because the base Pixel only allows you to track
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you know how many people has visited your website
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as the most basic action
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so if I go back here to Facebook Pixel
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what I can do is I can
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you can center test traffic
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but I walk you through how to do that
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how to actually monitor your different activities later
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so you press continue
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now since we have already installed the base Pixel
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the next thing you need to learn about is
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how Facebook track events
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you can read more about it here
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but basically
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you're able to track individually on individual pages
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whether someone has purchased your product
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whether they have complete the registration
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whether they have at their payment info
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these are currently the options
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they are compatible with Facebook
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and it's really
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really handy
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because you're able to track different activities
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and how you do that is for example
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if I want to see whether someone has completed
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their registration
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so if I toggle this on
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I'll be able to then get the code
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so that I can paste it in my funnel
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and that is where Facebook is able to track
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if someone completes a registration
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so there are two type of event tracking
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the first one is track event on page load so
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only choose this option if the action you wanna track
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can be tracked when someone lands on a certain page
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for example
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if you put this code in a confirmation page
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um you know
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after completing a purchase
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that's when
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you know okay
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there's 10 people that actually lands on this page
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and therefore
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redeem it as they've completed the purchase
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because the next final step after purchase
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is the confirmation page
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so in this example
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I like to just show you
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since we have an opt in page
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and the next page is a thank you page
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so what I can do is I can copy this code
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and if I paste it in my thank you final step
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so the amount of people that
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manage to reach the thank you step is therefore Dean
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as you know
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they have completed their registration so
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how you want to do that click in this individual step
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go inside edit page
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and under settings
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you'll be able to see a tracking code
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click on this
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under the header code just paste the pixel over here
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and don't forget to save
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all right cool
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so that means we've installed the
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complete registration pixel
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over at that individual final step
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you'll be able to create multiple events
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to track different pages
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oh okay I think I missed this out
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track event on inline action
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so this is useful if the action you want to track
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requires someone to click on something
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so whether it's an add to card or add to card button
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or perhaps application button
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that's where you use this code right here
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so that when someone clicks on a particular button
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Facebook will then know and you know
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relay this information back to you
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so in this case I'll use this page load option
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all right once I'm done
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you can actually take a look at this
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section over here
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the verify events
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using the Pixel Helper
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so I highly recommend you to install this extension
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on Google Chrome
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so this is an extension
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in fact it's up here
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where you're able to see whether you have
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successfully installed your Facebook Pixel correctly
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so what you can do
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is install this Pixel helper
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and your extension will then pop up here
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I'll show you how it works
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but in the meantime I'll put this as done
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so then activities and events
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and how you track and monitor your pixels
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are displayed over here
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it might take some time to show up
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since I've just set it up
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but just to recap
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what I've done is
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on my final set settings
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I've pasted a base pixel code in my hit tracking code
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under my settings
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which applies to my whole funnel
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the second thing in my
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thank you final step
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I've installed an event pixel tracker
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that tracks whether someone completes the registration
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or not upon page low
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okay so I've installed two codes
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you can do multiple events
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but I'll just go ahead and show you
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so if I take this page
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and I paste it over here
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so you can see
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let me see if I'm able to do this right
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so if just a page without a pixel tracker
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you can see that nothing really pops up over here
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because there's no pixels
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but you can see here
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that because I've installed the Pixel code
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you'll be able to see that there's a green
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checkbox over here
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which means
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I've successfully installed the base Pixel code
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so this is really handy
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because then that's when you know that okay
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your Pixel is successfully installed
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so let me go to my thank you page
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and you can see here
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that I've an additional event tracker over here
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so whoever that falls or lands on this page
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it will trigger the Pixel
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to inform Facebook
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that someone has completed their registration
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so I can see that it's successfully installed over here
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let me close these pages
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let me do a quick refresh
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to see if the stats came in already
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okay so you can see because I've installed my Pixel
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at the moment only page view was updated
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you can see that
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I'm able to track the amount of times visitors
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or amount of visitors that has visited my opt in page
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so immediately
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you're able to see so much more statistics
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and over here there's so many different options
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and for you to view analytics
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that is such a handy tool if you're running a business
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or a marketing funnel
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so this is something that's really essential
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especially if you're running Facebook ads
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you're able to do Google Analytics
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and the idea is almost the same
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it will tell you where to paste your codes
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it will usually be on the hit tracking code
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over here but you get the idea
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and then you'll be able
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to track so many different things
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your active users
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your users activity
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and your top landing pages
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so that's really the gist of
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how to install a Facebook Pixel on Clickfunnels
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I'll just do a quick refresh to see
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if the complete registration data is coming
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doesn't seem like it's updated yet
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yep it may take up to 20 minutes for events to show up
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but I've got an image over here
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so this is just one of the pixels that I've installed
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on a separate site
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but it's the same pixels that I've installed
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the base pixel page view
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and the amount of completed registrations
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so you can imagine that you know
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if you have multiple events
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you'll be able to track so many things
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and it will really help you to
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optimize your Facebook campaigns and in the future
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build retargeting audiences
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alright so that's really all for
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the Facebook Pixel installation
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if you have any questions about how this works
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or if you face any difficulties
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drop us an email at supportsmomble com
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and we'll be happy to help you out
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I'll see you in the next one
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