All language subtitles for 1. Case Study Part 1 - Business problems

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These are the user uploaded subtitles that are being translated: 1 00:00:00,710 --> 00:00:04,760 So let us not discuss the case study I told you about in the interview. 2 00:00:05,640 --> 00:00:08,130 Put yourself into the shoes of a data analyst. 3 00:00:09,110 --> 00:00:15,260 Data loaded profiles come with different names such as business analyst, business researcher or a business 4 00:00:15,260 --> 00:00:16,160 insights head. 5 00:00:17,440 --> 00:00:20,990 Let's say you are the business insights head for E! 6 00:00:21,220 --> 00:00:23,800 Company, which is selling products online. 7 00:00:24,680 --> 00:00:31,580 Your job is to provide relevant insights from data based on which the company can take appropriate business 8 00:00:31,580 --> 00:00:32,420 decisions. 9 00:00:32,900 --> 00:00:39,470 So basically you have the access to all the data that the company is storing and you take out useful 10 00:00:39,470 --> 00:00:42,590 information out of this data to take decisions. 11 00:00:43,890 --> 00:00:47,550 When you are in such a position, you cannot be working in silos. 12 00:00:47,670 --> 00:00:54,060 You'll be interacting with all the teams in the company with sales and marketing or finance or operations. 13 00:00:54,060 --> 00:00:55,510 That is the supply chain team. 14 00:00:56,330 --> 00:01:01,850 And all these will be reaching out to you to find out what data has to tell about the issue they are 15 00:01:01,850 --> 00:01:05,840 facing or the information related to decisions they want to take. 16 00:01:06,440 --> 00:01:09,860 So one day you receive an email from the marketing manager. 17 00:01:10,690 --> 00:01:16,630 She's planning on starting a fresh marketing campaign and is trying to finalize the marketing channel 18 00:01:16,630 --> 00:01:17,380 for the same. 19 00:01:18,780 --> 00:01:20,250 She has several options. 20 00:01:20,970 --> 00:01:26,610 If she chooses social media, she will be primarily focusing on the younger age group people. 21 00:01:27,650 --> 00:01:33,320 Whereas if she chooses newspapers, she'll be focusing on the aged category of people. 22 00:01:34,550 --> 00:01:40,370 So she decides to figure out the profile of the customers of card company in different regions. 23 00:01:42,040 --> 00:01:47,830 If there is a particular category of customers more prevalent in any particular region, she will use 24 00:01:47,830 --> 00:01:50,950 the corresponding channel to target that segment of customers. 25 00:01:52,340 --> 00:01:58,430 Therefore, she's asking you to provide the number of customers belonging to the three age categories. 26 00:01:58,760 --> 00:02:04,490 That is less than 36 years, between 36 to 54 years and above 54 years. 27 00:02:05,430 --> 00:02:10,830 From all the four regions that is central, east, west and south. 28 00:02:12,590 --> 00:02:15,170 The next email is from the supply chain manager. 29 00:02:16,670 --> 00:02:22,490 His job is to maintain the inventory of all products at the same time, saving the warehouse cost. 30 00:02:23,250 --> 00:02:26,070 Now the supply chain manager is facing a problem. 31 00:02:26,640 --> 00:02:33,600 The warehouse in the south region is full, even over utilized, whereas the warehouse of East Region 32 00:02:33,750 --> 00:02:37,230 has a lot of space that it is underutilized. 33 00:02:38,600 --> 00:02:45,200 He needs to take action quickly and order highly selling products in the East region and return back 34 00:02:45,200 --> 00:02:47,450 the low selling products in the South region. 35 00:02:48,830 --> 00:02:55,880 So he's asking you to provide a list of top five selling products in the East region and top five non 36 00:02:55,880 --> 00:02:58,160 selling products of the South region. 37 00:03:02,230 --> 00:03:04,960 Third meal of the day is from the finance manager. 38 00:03:06,010 --> 00:03:08,080 His job is to ensure revenue. 39 00:03:09,110 --> 00:03:14,750 His job is to ensure that the revenue is maintained or even increased while containing the expenditures. 40 00:03:15,910 --> 00:03:22,030 He just realized that a lot of revenue is let go due to the discount coupons given to customers. 41 00:03:23,190 --> 00:03:24,900 He's asking two things of you. 42 00:03:26,640 --> 00:03:31,800 First, he wants to know the total revenue loss due to the discounts given till date. 43 00:03:33,540 --> 00:03:40,290 So again, he wants to find out which products have higher discount redemption compared to the revenue 44 00:03:40,290 --> 00:03:41,040 they generate. 45 00:03:42,290 --> 00:03:48,260 Once he identifies such products, where the ratio of discount is more than the revenue they generate 46 00:03:48,830 --> 00:03:55,310 for such products, he will either change the price or he will discontinue the discount coupons. 47 00:03:56,330 --> 00:04:01,430 So you'll see that different teams are approaching you and are asking for your help. 48 00:04:02,060 --> 00:04:05,360 Once you learn a skill, you can answer all their queries. 49 00:04:06,060 --> 00:04:11,550 In the next video, I will run the SQL queries to show you the answers to these questions. 50 00:04:12,240 --> 00:04:16,350 Once you have completed the course, you'll be able to write these queries on your own. 51 00:04:17,620 --> 00:04:21,310 Let us see the solution to these guys problems in the next video. 5507

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