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How to create a course that gets results.
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We've talked a lot today about what
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actually makes your course sell.
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And I'm pretty sure by now you guys are
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fully aware that a integral part of that
is getting results and not just to get
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results. I mean, yes, absolutely we need to get
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results for our students, but we've
covered some very specific strategies of
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what to do.
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With those results and we're going to
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cover more strategies of what to do with
those results with our retargeting
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modules and things of that nature.
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So with that said, we still have to cover
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the best ways to get results, get them
fast, all right, and get people moving
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through our course, get our testimonials,
get our case studies.
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So that we can not only make sure people
get their money's worth, but be able to
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use those results to promote our course
and ascend up that letter fast ladder,
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fast. So with that said, let's talk about how
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to set attainable milestones so that your
students find value and success.
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Now, I talked about this a little bit
earlier.
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You would not, you would absolutely not
create a course on how to land on the
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moon okay, because the chances of that
being attainable are slim to none.
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But as I said before, passing the entry
exam, the NASA entry exam, passing that
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is a much more attainable milestone, so.
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Why do people buy online courses?
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In order to really delve into how to get
results, we need to know why someone
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would buy an online course.
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So first they buy them to accomplish
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something, to learn how to accomplish
something.
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End of story.
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That's it yeah now, some people buy them
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just to feel like they've done something
that month.
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But those are the type of people who are
never going to open your course anyway,
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and there's really nothing we can do
about those people.
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Ok so for the everybody else, they buy to
learn.
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How to accomplish something, End of
story.
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Don't make it any more complicated than
that, all right?
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They want to improve something or
increase performance.
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So perhaps they already know how to
accomplish something.
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But they want to get better at it.
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They want to improve it.
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They want to increase it.
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They want to do more of it.
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They want to move to the next level.
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That's another reason why they buy an
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online course.
This is another important one.
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They want a transformation, Okay.
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They want to.
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Go from point A to point B in their life.
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They want to transform as a person into
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something else.
That could be mental, that could be
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health, it could be a variety of things.
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But these are reasons why people buy
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courses. They want to reduce pain, eliminate a
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problem, etcetera.
Again, once you realize why.
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People are buying a course.
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It becomes a lot more clear how you can
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give them something that they'll be happy
with at the end of it, all, right?
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Regardless of what they desire, they
always want a defined outcome.
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In other words, whatever they want to
accomplish at the end of the course.
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Must be something that can be measured.
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It must be measured or measurable.
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They have to.
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It can't be something obscure that you
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can't put your finger on now.
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It can if you don't want to sell a lot of
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courses. But if you want to sell a lot of courses,
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you have to be able to take your finger
and put it on it and measure it.
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All right, I got five clients.
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I got 8 clients.
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I lost fifty pounds i passed this exam.
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I lifted my first home.
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These are all measurable and defined
outcomes.
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End of story.
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So other things to consider.
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Potential customers are always worried
about buying a new product, especially
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online courses.
People have been taken advantage of for
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so long.
Online really it is like a wasteland of
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mistrust people have been scammed.
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They've had their money taken.
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They've been given crap products.
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And I'm here to tell you guys, I am.
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I'm not going to teach you how to make a
crap product.
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And I think you guys realize that by now.
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All right?
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There are a lot of programs out there.
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They teach you all, Let's throw together
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this digital product overnight and let's,
you know, if you do this, you can, you
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can spam Craigslist and you can make
sales and you can do this.
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That's all good and well.
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You make a few bucks, but you're not
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going to build a legacy.
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You're not going to build a huge tribe.
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I don't think you're going to hit 7
figures.
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I don't even think you're going to hit 6
figures doing that.
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If you do, it's going to be short lived
and it's because of the people that came
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before us that took advantage.
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Especially when the Internet boom
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happened and all this stuff was new and
it was a blue ocean, people got screwed.
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How many?
Has anybody ever bought a course that
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they buy it and they log in and they're
like, what the hell is this?
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Ok, all right.
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Did you ask for a refund?
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No did you ask for a refund?
Did you get it?
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You think so?
That doesn't sound good.
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It doesn't sound promising more than
once.
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And that's the landscape we live in, OK?
That presents opportunity.
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Do you know what happened when I realized
that I decided to launch my courses.
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I said to myself, wait a minute, I live
in a world where everybody completely is
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over this.
They don't want courses.
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They've been scammed.
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They've been taken advantage of.
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And instead, instead of saying to myself,
I'm not going to be able to do this.
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How am I going to convince these people
that have been screwed over time and time
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and time again to buy my stuff?
How in the hell am I going to convince
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these people to invest in me after
they've already invested 3-4-5-6-7 times
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in people that have screwed them?
I could have said that to myself and I
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almost did, but then I realized, wait a
minute, all I have to do is actually
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care. And actually deliver and write out that
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initial rough patch of people getting
over their trust issues with me.
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And once I do, it's smooth sailing
because everybody else out there is doing
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a shitty job and I'm not going to.
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I'm going to do a good job.
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It's kind of like the example I mentioned
earlier where.
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98 % of bars in Florida fail their first
year.
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So when I opened my bar, my attitude was
not I'm going to fail.
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My attitude was 98 % of my competition
sucks.
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So if I do a good job, even a remotely
good job, I'm going to be just fine
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because my competition is nothing to
worry about because 98 % of them if I'm
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in a room with 100 competitors.
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And I'm competing and I know 98 % of them
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are you know, they fail.
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They're going to fail.
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I know 98 % of them are going to do a bad
job.
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I know 98 % of them are statistically
doomed to fail.
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That presents opportunity to me.
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That shows me that I'm actually going to
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have it easy because I don't have that
stiff a competition.
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So when you're selling a course, I
promise you.
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And if you say to yourself, I'm going to
do a good job, I'm going to actually not
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be lazy, I'm going to actually take the
time to go through all this and make sure
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my student gets results.
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Guess what's going to happen?
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You're automatically going to look better
than 98 % of everybody else out there,
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which makes them simply not competition.
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It really does.
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Okay, how many of you here bought my
Facebook ads course and logged in?
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And went through the community and
everything and compared it to maybe some
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other courses you bought and thought it
was different.
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Did you guys think it was different?
okay. It was different, right?
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Did it have a different feel?
Perhaps just a different look?
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I've bought a lot of courses because I
wanted to see what was out there, and
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that's why mine's different, because I
knew what not to do.
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Okay if every if everybody's sick of
these courses, I need to see what they're
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doing and I need to level up.
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I need a level up.
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And really, as long as you care, it's
easy to level up.
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So do not take the fact that people have
been taken advantage of for so long as a
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negative. It's actually a positive because that
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means that 98 % of your competitors don't
care as much as you do.
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And instantly, right off the bat, you're
going to have an easier time than them
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because when people log into your course,
they're going to realize that you care.
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Just like when you logged into mine, you
realized I care and they're going to feel
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that and you're going to succeed, end of
story.
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Another thing to consider is that most
people do have a doesn't work or is it a
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scam mentality.
So everything I've been sharing this
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weekend about the social proof, about the
surveys, about all that this is all
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crucial to getting over this hump okay
and I'm going to show you some other
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stuff to help you get over this hump
because people are always going to ask
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does it work or is it a scam?
Now in the beginning when I launched my
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Facebook ads course, I got a lot of does
it works?
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Is it a scam?
I don't get those much anymore.
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You know why?
Because if you post anything about Dan
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Henry in any of these groups, is he
legit?
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You get like 50 responses of people
singing my praises and I organically
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engineered that by getting people results
okay so that's why it's so important to
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get people results overcoming this and
these challenges.
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The most important, most important factor
to making your course sell.
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Don't just think that it's a good
Facebook ad, or a good landing page or a
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good sales page or a good webinar.
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All that means nothing if you don't care
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enough to get your students results,
because eventually the scam stuff and the
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being taken advantage of will catch up to
you.
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You'll have a brief moment of success, a
flash in the pan, and then you'll
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disappear because word will get around,
so you must care.
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Bottom line, your students want a result,
so you need to create a definable,
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measurable outcome that you can
reasonably get them.
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Do not over promise and under deliver so.
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Why get students results?
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Well, first of all, it makes you feel
good.
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But we still need to pay the bills,
right?
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Of course it makes you feel good to get
students results.
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It makes me feel good, but we still need
to pay the bills.
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So we need to care about the sales
aspect, but we also need to care about
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getting our students results more so to
get our students results.
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And that works in tandem because if you
care about your students, you'll get more
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sales. It is a popular myth.
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That a great sales and marketing process
is enough to sell a lot of your product
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and grow your business.
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That's false because as I said before,
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where it gets around, you need to have an
actual community of people that are
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getting results and singing your praises.
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The truth is, in today's world, word of
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mouth about a bad product spreads almost
instantly, instantly through cell phones
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and social media okay now why is this
important about what I mentioned about
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your?
Beta group.
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It's important because when you have a
beta group, you can make sure you can
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control the situations.
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If somebody's unhappy, you can switch
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gears immediately while you're talking to
them.
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If somebody doesn't get it, you can
switch gears immediately while you're
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talking about them.
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And when that initial group of people
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come out and sing your praises, people
think twice about saying something
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negative. I'll give you an example.
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I used to post Facebook ads.
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You guys want another little savage hack?
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Oki used to post Facebook ads where I'd
come out with the ad and immediately I'd
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start getting trolls people yeah, people
just going negative and nuts about
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everything. Oh, this is a scam.
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Fill up.
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So I posted a new ad image ad and I went
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into my existing Facebook Ads for
Entrepreneurs community.
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And I said, hey guys, I posted a new ad.
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If you guys don't mind, would you mind
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just leaving a comment on it If you
enjoyed the course, if you enjoyed my
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stuff. So what happens as soon as I post the ad
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I get like forty fifty sixty comments
from existing students singing my
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praises. Now if you're in a room of people and
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everybody is saying this guy sucks, it's
really not that difficult for you to as
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00:14:11,240 --> 00:14:15,560
well jump in and say yeah he sucks, but
if you think somebody sucks.
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And you're in a room and everybody around
you is like, this guy's awesome.
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Is it kind of odd to be like, he sucks?
Like, you may think twice about saying
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that you might just shut up.
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So when somebody sees your ad, they're
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like, what a scam.
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But then they see all this social proof
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and all these people singing your
praises.
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They're kind of like, well, maybe I just
shouldn't comment.
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And it worked.
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I had way like 10 times less negative
240
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comments on my ads.
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When I initially did that.
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Now when you do that, you got to make
sure that you run an ad to the same post
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and you don't duplicate it.
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You got to use the post ID.
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I'll show you guys how to do that in the
tech walkthroughs.
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Basically you run an ad and you stick to
1 post ID so that all your ads are
247
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running to the same ad and they're not
split up into duplicates.
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All that's in Facebook ads for
entrepreneurs, but i'll include that in
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this course.
So that's one little hack for you
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thankfully though.
When students get results, positive word
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of mouth also spreads, as I'm sure you
guys have seen.
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Do not underestimate word of mouth from
Facebook.
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As for entrepreneurs, my first course got
me pot.
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It got me invited on a lot of podcasts.
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I just actually last week got interviewed
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on Entrepreneur on Fire.
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Ok yeah, and on top of it, I well, I'm
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already going because I won the.
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Expert secrets thing.
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But John Lee Demos was like, hey, you're
coming to the, you're coming to the
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00:15:49,170 --> 00:15:51,800
mastermind thing, right?
You know, you're coming.
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And I was like, yeah, I'll come.
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I was thinking about it.
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But I guess if John Lee Demos wants me to
go, i'll go hang out with him.
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So I got on there, I got on a lot of
other big podcasts.
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I got on the lead pages, Conversion Cast
podcast, and it was all because of Word
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of mouth.
I got radio interviews.
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I had a I did hire a publicist, but a lot
of the media I got was from that word of
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mouth. I got TV interviews, and the only reason
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00:16:22,530 --> 00:16:27,000
I got on TV and that they cared when my
publicist pitched them was because I had
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a course that got people results
discussions in Facebook groups.
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This is a huge one.
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Discussions in Facebook groups Listen
274
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guys, Facebook groups right now are
literally like where every where the
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party's at and when you get people
results they're going to talk about you
276
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in Facebook groups and it's a ton of free
traffic.
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00:16:48,030 --> 00:16:49,780
So do not underestimate word of mouth.
278
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Don't think that it's all about, you know
279
00:16:52,310 --> 00:16:53,620
traffic and all that stuff.
280
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Word of mouth helps.
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00:16:55,070 --> 00:17:00,140
I also got write ups on Entrepreneur,
Forbes, Huffington Post, all kinds of
282
00:17:00,150 --> 00:17:03,590
stuff and it all came back to the fact
that I was helping people.
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And that turned into more sales, 1000000$
in five months, just under six months and
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now 2000000 So this all helps 70.
285
00:17:15,319 --> 00:17:17,550
Now this is important, 70 % of people who
286
00:17:17,560 --> 00:17:19,430
buy courses never even start them.
287
00:17:19,440 --> 00:17:22,030
This is just a statistic that Tony
288
00:17:22,040 --> 00:17:24,310
Robbins shared.
Now I want you guys to think about this
289
00:17:24,319 --> 00:17:25,119
for a second.
290
00:17:25,480 --> 00:17:28,040
If you sell a course to 10 people.
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This is just the sad truth.
292
00:17:30,340 --> 00:17:32,730
70 % of people who buy courses just don't
293
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open them.
294
00:17:33,100 --> 00:17:33,970
They don't take them.
295
00:17:33,980 --> 00:17:36,420
70 % of people that buy books never read
them.
296
00:17:36,980 --> 00:17:42,050
So if you think about this, if your goal
is to sell a course, get results, share
297
00:17:42,060 --> 00:17:43,860
those results so you can sell more
courses.
298
00:17:44,220 --> 00:17:46,770
If 10 people buy your course, you're
thinking, all right, that's 10 people.
299
00:17:46,780 --> 00:17:50,020
That means, let's see, that means if 10
people buy.
300
00:17:50,480 --> 00:17:54,510
10 people are going to, OK, I'll at least
get two or three results out of that.
301
00:17:54,520 --> 00:17:56,190
I know some people might take longer.
302
00:17:56,200 --> 00:17:57,830
Maybe some people will just fail because
303
00:17:57,840 --> 00:18:00,230
that's life.
But I at least three out of those ten
304
00:18:00,240 --> 00:18:02,920
people got to take it seriously and
they're going to get results yeah.
305
00:18:03,600 --> 00:18:08,760
But the truth is seven of those people
are never even going to open your course.
306
00:18:10,000 --> 00:18:11,080
Three of them will.
307
00:18:11,280 --> 00:18:12,920
So now we just cut that down to three.
308
00:18:13,320 --> 00:18:15,240
So now maybe hopefully one gets a result.
309
00:18:15,800 --> 00:18:18,800
So you have to try extra hard because.
310
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70 % of the people that buy your stuff,
they're never even going to get a chance
311
00:18:23,270 --> 00:18:26,630
to see how awesome it is because they're
not going to open it okay.
312
00:18:28,070 --> 00:18:32,990
And so for the 30 % that do, you better
work extra hard to get them results.
313
00:18:33,270 --> 00:18:35,660
Now I will tell you that some people take
advantage of this.
314
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There is a model out there where people
understand that 70 % of people don't buy,
315
00:18:41,110 --> 00:18:41,900
don't open courses.
316
00:18:41,910 --> 00:18:42,910
You know what they do?
317
00:18:42,950 --> 00:18:44,670
They create a shit course.
318
00:18:44,790 --> 00:18:45,900
They sell the crap out of it.
319
00:18:45,910 --> 00:18:47,390
They think, well, let's see.
320
00:18:47,580 --> 00:18:50,650
At most, 30 % will actually open it, see
321
00:18:50,660 --> 00:18:55,410
it's crap, and maybe half or more of them
will request a refund and I'll still have
322
00:18:55,420 --> 00:18:58,290
at least 70 % they do that.
323
00:18:58,300 --> 00:19:01,290
I'll at least make 70 % sales that I
324
00:19:01,300 --> 00:19:02,300
don't have to refund.
325
00:19:02,380 --> 00:19:04,650
They literally do that there was a guy,
326
00:19:04,660 --> 00:19:10,300
I'm not going to name names because I'm
not like that anymore.
327
00:19:12,500 --> 00:19:15,620
There was a guy that sold the Facebook
ads course that literally.
328
00:19:17,250 --> 00:19:18,120
Would was.
329
00:19:18,130 --> 00:19:19,680
And I didn't really pay attention to him
330
00:19:19,690 --> 00:19:21,560
because I didn't think he was on my
radar.
331
00:19:21,570 --> 00:19:24,520
But he would say negative things about
me.
332
00:19:24,530 --> 00:19:29,320
He would comment on all my posts and he
would try to sell his dad's course.
333
00:19:29,330 --> 00:19:32,050
And I come to find out that he never even
finished it.
334
00:19:32,290 --> 00:19:36,050
Like you bought this course and there was
nothing there.
335
00:19:37,130 --> 00:19:41,210
Like all his sales stuff was there, but
he never actually delivered the course.
336
00:19:41,850 --> 00:19:44,770
Think I know you know who I'm talking
about, but don't mention it but.
337
00:19:45,570 --> 00:19:48,880
Then I meet the guy at Funnel Hacking
Live, and he's like, he's like, hey, I'm
338
00:19:48,890 --> 00:19:53,800
your favorite person, and I'm like not
really like, you know, but I've he
339
00:19:53,810 --> 00:19:55,330
doesn't. He didn't deliver the course.
340
00:19:55,450 --> 00:20:01,000
And so I'm thinking like, wow, I bet you
10 out of 100 people that might have
341
00:20:01,010 --> 00:20:05,280
bought from him, 70 % of them probably
didn't even know that and he got their
342
00:20:05,290 --> 00:20:07,650
money. How crazy is that?
343
00:20:08,130 --> 00:20:12,120
All right, so yes, you could use this
statistic for evil if you wanted, but
344
00:20:12,130 --> 00:20:14,560
please don't.
And if you do, please don't mention you
345
00:20:14,570 --> 00:20:15,650
learn from me.
346
00:20:17,410 --> 00:20:18,880
But this is a true statistic to really
347
00:20:18,890 --> 00:20:19,720
think about that guys.
348
00:20:19,730 --> 00:20:21,250
This is a very true statistic.
349
00:20:21,450 --> 00:20:27,000
However, I will say that I think i beat
70 % because the way I do my course, I'm
350
00:20:27,010 --> 00:20:31,280
very active with the group and I kind of
like force you and I'm kind of a stickler
351
00:20:31,290 --> 00:20:31,560
about it.
352
00:20:31,570 --> 00:20:33,840
So I think I'm, I probably at least have
353
00:20:33,850 --> 00:20:34,880
30 % open.
354
00:20:34,890 --> 00:20:38,880
So and again this means that 30 % of your
355
00:20:38,890 --> 00:20:42,840
people will buy your course will have the
opportunity to get results and spread the
356
00:20:42,850 --> 00:20:44,850
word of mouth and that was the point I
was.
357
00:20:45,920 --> 00:20:49,240
Just make it so it's vital to do your
best to get results.
358
00:20:50,320 --> 00:20:53,830
And now that you know that, let's talk
about.
359
00:20:53,840 --> 00:20:57,320
Here's how to get results.
360
00:20:57,520 --> 00:20:58,240
All right.
361
00:20:58,480 --> 00:21:03,470
So a result is simply a measurable
outcome.
362
00:21:03,480 --> 00:21:05,120
We can also call this a milestone.
363
00:21:06,240 --> 00:21:08,080
There's a lot of words for it result
364
00:21:08,240 --> 00:21:12,400
measurable outcome milestone let's go
with milestone for right now.
365
00:21:13,830 --> 00:21:15,550
So milestone should be attainable.
366
00:21:16,150 --> 00:21:19,820
Most courses promise one big milestone at
367
00:21:19,830 --> 00:21:24,230
the end that students never reach okay
this is a problem.
368
00:21:24,390 --> 00:21:26,430
We need to do better than that.
369
00:21:27,430 --> 00:21:31,470
Lose 100 pounds takes a lot of willpower
370
00:21:31,630 --> 00:21:34,710
and ever.
That's a major life changing experience.
371
00:21:36,270 --> 00:21:41,550
Lose more weight than you've ever lost is
doable for anyone plus.
372
00:21:42,650 --> 00:21:48,080
It's also a lot more friendly to pay
traffic platforms like Facebook because
373
00:21:48,090 --> 00:21:52,770
they don't like specific claims and
they're getting more and more and more
374
00:21:52,810 --> 00:21:56,370
stingy about that and they're cracking
down on that more every day.
375
00:21:56,530 --> 00:22:00,920
So if you think about it, if you, say,
learn how to lose 100 pounds or learn how
376
00:22:00,930 --> 00:22:06,600
to lose more weight than you've ever
lost, it is a lot more believable and
377
00:22:06,610 --> 00:22:11,410
applicable to everybody, all right?
Make 1000000$ is ridiculously
378
00:22:11,770 --> 00:22:13,400
unrealistic. Is it possible?
379
00:22:13,410 --> 00:22:17,010
Yes, I did it, so it's obviously
possible.
380
00:22:17,530 --> 00:22:21,760
But it's a lot of is everybody is like,
is like 80 % of the people you teach
381
00:22:21,770 --> 00:22:23,880
going to hit that milestone?
No, they're not.
382
00:22:23,890 --> 00:22:25,040
It's just, it's just not life.
383
00:22:25,050 --> 00:22:26,080
It's the people that really take it
384
00:22:26,090 --> 00:22:29,730
seriously okay.
How to double your sales?
385
00:22:30,170 --> 00:22:34,600
Well, that's very possible okay if I
taught all of you right now how to double
386
00:22:34,610 --> 00:22:36,880
your sales and it worked, you'd be super
happy.
387
00:22:36,890 --> 00:22:38,520
You'd have nothing bad to say.
388
00:22:38,530 --> 00:22:39,840
But if I say I'm going to make you all
389
00:22:39,850 --> 00:22:47,120
1000000$ and six months a year, two years
from now, people say, well, Dan said he
390
00:22:47,130 --> 00:22:52,600
was going to make you 1000000$ Did you
make 1000000$ Probably most of you won't
391
00:22:52,610 --> 00:22:55,960
hit that.
Well, probably more of you will because
392
00:22:55,970 --> 00:22:57,240
you're here right now.
393
00:22:57,250 --> 00:23:00,010
But if I sell this course to, you know,
394
00:23:00,570 --> 00:23:03,180
500 people.
Most of them won't.
395
00:23:03,260 --> 00:23:06,490
The people that come to these live events
like that probably a much higher chance.
396
00:23:06,500 --> 00:23:09,940
But will every single one of you in this
audience hit 1000000 in the next year?
397
00:23:10,220 --> 00:23:10,770
Probably not.
398
00:23:10,780 --> 00:23:11,860
That's just not realistic.
399
00:23:12,380 --> 00:23:17,490
But would you be happy with six figures
who would be if you guys made a an extra
400
00:23:17,500 --> 00:23:19,490
hundred grand in the next six months with
an online course?
401
00:23:19,500 --> 00:23:21,490
Would you be happy?
Raise your hand?
402
00:23:21,500 --> 00:23:22,620
Yes right.
403
00:23:24,300 --> 00:23:25,930
But if I promise you a million, you're
404
00:23:25,940 --> 00:23:28,420
going to feel let down, you know what I'm
saying?
405
00:23:28,740 --> 00:23:31,300
So how to double your sales?
It's a.
406
00:23:31,350 --> 00:23:34,660
It applies to everybody because if you
are selling 10 and I hope you sell 20,
407
00:23:34,670 --> 00:23:36,900
that's double.
If you're selling one and I hope you sell
408
00:23:36,910 --> 00:23:37,860
2, that's double.
409
00:23:37,870 --> 00:23:39,190
All right.
410
00:23:40,030 --> 00:23:44,310
Bottom line, make sure your promise is
attainable by most people.
411
00:23:46,150 --> 00:23:48,150
So there are two types of milestones.
412
00:23:48,190 --> 00:23:49,660
I mean there are more than two, but these
413
00:23:49,670 --> 00:23:50,540
are the two major types.
414
00:23:50,550 --> 00:23:54,110
So you have your coarse milestone.
415
00:23:54,670 --> 00:23:58,750
This right here is the at the end of the
day.
416
00:23:59,680 --> 00:24:04,200
At the end of the course, when they're
all said and done, this is the milestone
417
00:24:05,240 --> 00:24:06,280
they should achieve.
418
00:24:06,880 --> 00:24:10,990
Now, in each module you should have a
419
00:24:11,000 --> 00:24:16,670
smaller milestone that they can achieve
on the way that when they when you add
420
00:24:16,680 --> 00:24:19,640
these all up, you get your big course
milestone.
421
00:24:20,320 --> 00:24:24,430
This is awesome because it gives people
small wins as they work through your
422
00:24:24,440 --> 00:24:27,760
program. All right, so.
423
00:24:28,100 --> 00:24:31,610
The reasons why you need module
milestones is they give meaning results
424
00:24:31,620 --> 00:24:32,660
throughout the course.
425
00:24:33,700 --> 00:24:36,170
They keep people motivated to stick with
426
00:24:36,180 --> 00:24:38,180
the course and finish it.
427
00:24:39,140 --> 00:24:40,300
They keep people happy.
428
00:24:42,860 --> 00:24:48,380
They give people reasons to talk highly
of your course and spread word of mouth
429
00:24:48,900 --> 00:24:50,460
even. And this is key.
430
00:24:50,860 --> 00:24:54,930
Even before they complete your course,
why should you have to wait for them to
431
00:24:54,940 --> 00:24:57,790
go through the whole course?
You want them to talk good about it.
432
00:24:57,800 --> 00:24:59,240
Before they ever finish it.
433
00:24:59,440 --> 00:25:03,520
Listen, JR you just posted a survey.
434
00:25:03,640 --> 00:25:06,760
You got 7 responses from what you learned
earlier, right?
435
00:25:06,800 --> 00:25:09,920
20 now 20 awesome give him a round of
applause.
436
00:25:10,400 --> 00:25:13,360
All right, so think about this for a
second.
437
00:25:14,240 --> 00:25:16,920
You right now we're not even finished
with this.
438
00:25:17,280 --> 00:25:20,720
You can go sing praises about this
because you got a result, right?
439
00:25:20,840 --> 00:25:22,960
Because I taught you how to do that in a
previous module.
440
00:25:23,280 --> 00:25:27,120
But if I make you wait until the end of
the program to do anything.
441
00:25:27,750 --> 00:25:28,540
Now I got to wait.
442
00:25:28,550 --> 00:25:30,190
I ain't waiting for my testimonials.
443
00:25:30,310 --> 00:25:32,900
Does that make sense, guys?
I ain't waiting.
444
00:25:32,910 --> 00:25:37,070
All right, here's an example of a course
milestone.
445
00:25:38,430 --> 00:25:43,070
Facebook ads for entrepreneurs generate
low cost leads that turn into sales.
446
00:25:43,470 --> 00:25:48,580
Using Facebook ads, guys, you can get a
sale in a couple in a day or two with
447
00:25:48,590 --> 00:25:51,500
Facebook ads.
Not saying you're going to make a million
448
00:25:51,510 --> 00:25:53,350
bucks. That's going to take a while.
449
00:25:54,760 --> 00:25:58,070
And notice I did not promise they would
make 1000000 bucks or become rich
450
00:25:58,080 --> 00:26:00,600
overnight. I said they would generate low cost leads
451
00:26:00,840 --> 00:26:04,150
that easily turn into sales you can get.
452
00:26:04,160 --> 00:26:05,720
You can start getting that right away.
453
00:26:08,160 --> 00:26:13,870
So in Facebook entrepreneurs the module
Milestones Module 1 teach them how to
454
00:26:13,880 --> 00:26:19,480
create a free bait offer, PDF discount
voucher, whatever.
455
00:26:19,760 --> 00:26:24,160
If you're doing local businesses, we do
the crazy discount voucher.
456
00:26:24,600 --> 00:26:29,190
Our crazy discount funnel, which is the
crazy discount voucher that's Module 1.
457
00:26:29,200 --> 00:26:32,150
So when you're all said and done and you
have this tangible thing, you're like,
458
00:26:32,160 --> 00:26:33,150
wow, I created my PDF.
459
00:26:33,160 --> 00:26:35,270
Wow, I got my funnel done wow i got or I
460
00:26:35,280 --> 00:26:36,800
got my offer figured out.
461
00:26:39,040 --> 00:26:40,910
Module 2, you set up your funnel to
462
00:26:40,920 --> 00:26:42,510
collect the leads and follow up.
463
00:26:42,520 --> 00:26:44,520
So now you set up your funnel.
464
00:26:44,680 --> 00:26:47,560
You test it, your phone's going off.
465
00:26:47,680 --> 00:26:49,350
You're getting your text, you're getting
466
00:26:49,360 --> 00:26:50,150
your leads to your email.
467
00:26:50,160 --> 00:26:52,350
You went all right, that's set up.
468
00:26:52,360 --> 00:26:53,360
I got it.
469
00:26:53,470 --> 00:26:54,460
I didn't think I could do that before.
470
00:26:54,470 --> 00:26:55,510
Now I got it.
471
00:26:55,790 --> 00:26:59,460
Module 3, set up your ads and your split
472
00:26:59,470 --> 00:27:01,380
testings. You set up your ads, your ads.
473
00:27:01,390 --> 00:27:02,190
Ready go.
474
00:27:02,350 --> 00:27:03,060
You feel good.
475
00:27:03,070 --> 00:27:08,100
You feel like you got past that point of
something that you didn't really know
476
00:27:08,110 --> 00:27:10,420
before. Everything's good to go, it's tested,
477
00:27:10,430 --> 00:27:12,990
it's running, your conversion, your
pixels firing.
478
00:27:13,550 --> 00:27:18,260
And module 4 teach you the agency aspect
and I teach you how to teach you how to
479
00:27:18,270 --> 00:27:21,180
close the sale over the phone with my two
question close script.
480
00:27:21,190 --> 00:27:22,150
So at this point.
481
00:27:22,270 --> 00:27:24,790
At the end of the course, you've now
482
00:27:26,470 --> 00:27:31,100
gotten a client, and with what you've
learned in module one through three, you
483
00:27:31,110 --> 00:27:34,320
can now.
Follow up with that client and actually
484
00:27:34,330 --> 00:27:35,320
deliver for them.
485
00:27:35,330 --> 00:27:36,360
Yadda yadda yadda.
486
00:27:36,370 --> 00:27:40,330
So each module, you have something at the
end and I make sure to do homework.
487
00:27:40,450 --> 00:27:43,040
If you guys are in that course, you know
that I have you post homework, you post
488
00:27:43,050 --> 00:27:47,080
your offer, you get feedback, you post
your funnel, you get feedback, you post
489
00:27:47,090 --> 00:27:48,970
your ads and your targeting, you get
feedback.
490
00:27:49,090 --> 00:27:50,400
And then finally you take all that.
491
00:27:50,410 --> 00:27:51,560
You go get some clients, you make some
492
00:27:51,570 --> 00:27:53,730
money. Boom right.
493
00:27:54,970 --> 00:27:57,090
Another example, sold out courses.
494
00:27:58,090 --> 00:27:59,440
I will teach you how to launch your
495
00:27:59,450 --> 00:28:02,170
entire course and make a bunch of money
with it, right?
496
00:28:02,490 --> 00:28:06,960
That's course milestone and it's more
than that, automation and all that.
497
00:28:06,970 --> 00:28:10,800
But I'm for the sake of the slide, I'm
keeping it short, but I also teach you
498
00:28:10,810 --> 00:28:12,530
how to launch your break even offer.
499
00:28:13,330 --> 00:28:15,960
Now the break even offer takes a lot less
500
00:28:15,970 --> 00:28:18,960
time and effort to launch than your
entire course, so you can make money
501
00:28:18,970 --> 00:28:21,320
right away.
You guys might still be working on your
502
00:28:21,330 --> 00:28:28,250
course, but you're making sales with your
break even offer and this motivates you
503
00:28:28,890 --> 00:28:29,970
to keep going.
504
00:28:30,680 --> 00:28:32,310
Even if you only make guys, how many of
505
00:28:32,320 --> 00:28:38,190
you here never made a dime online?
And then you made your first 7$ sale Has
506
00:28:38,200 --> 00:28:40,880
anybody ever experienced that?
How did it feel?
507
00:28:42,240 --> 00:28:47,910
7$ that's what a Starbucks coffee or with
extra milk?
508
00:28:47,920 --> 00:28:55,390
I don't okay or two coffees at Dunkin if
you want to go that route, but how good
509
00:28:55,400 --> 00:28:58,920
did it feel?
You can see that Stripe notification or
510
00:28:58,930 --> 00:29:01,520
that PayPal.
It's not like the amount, it's the fact
511
00:29:01,530 --> 00:29:04,280
that you did it came, you did it.
512
00:29:04,290 --> 00:29:05,840
Somebody paid you money for something and
513
00:29:05,850 --> 00:29:07,010
they didn't see your face.
514
00:29:07,170 --> 00:29:11,680
Okay online in seven states away makes
515
00:29:11,690 --> 00:29:12,530
you feel good.
516
00:29:13,970 --> 00:29:15,480
This gives you a small result you can
517
00:29:15,490 --> 00:29:18,440
share with others, which promotes my
course.
518
00:29:18,450 --> 00:29:22,080
So if in the next week you guys throw up
a break even off when you make some
519
00:29:22,090 --> 00:29:25,570
money, even if it's 30 bucks, you're
like, Oh my God, I finally did it.
520
00:29:25,680 --> 00:29:26,950
I think it's good for me and it's good
for you.
521
00:29:26,960 --> 00:29:30,870
It helps motivate you to keep going and I
get my results sooner than later or my
522
00:29:30,880 --> 00:29:32,440
testimonial sooner than later.
523
00:29:32,800 --> 00:29:34,270
And finally, this motivates you to keep
524
00:29:34,280 --> 00:29:35,520
going. End of story.
525
00:29:40,360 --> 00:29:44,720
Another example, let's say your course is
called Wedding day Weight loss.
526
00:29:45,480 --> 00:29:47,990
All right?
Awesome title, right?
527
00:29:48,000 --> 00:29:49,350
So think about it.
528
00:29:49,360 --> 00:29:51,590
A lot of women need to lose a few pounds
529
00:29:51,600 --> 00:29:54,400
before. That big day because maybe they bought a
530
00:29:54,410 --> 00:30:00,800
wedding dress they want to fit right what
have you So and remember I talked about
531
00:30:00,810 --> 00:30:04,520
the name of the course wedding day weight
loss like it's a it's a it's a good name
532
00:30:04,530 --> 00:30:06,610
that signifies the end result.
533
00:30:07,090 --> 00:30:09,400
So a course milestone could be lose
534
00:30:09,410 --> 00:30:11,530
weight so you can fit in your wedding
dress.
535
00:30:11,570 --> 00:30:14,250
First of all that course milestone is
very attainable.
536
00:30:14,490 --> 00:30:15,970
We're not saying become supermodel.
537
00:30:16,090 --> 00:30:17,680
We're just saying fit in your wedding
538
00:30:17,690 --> 00:30:18,970
dress course milestone.
539
00:30:20,180 --> 00:30:23,250
A module milestone could be creating your
540
00:30:23,260 --> 00:30:25,980
personalized meal plan and grocery list.
541
00:30:26,060 --> 00:30:27,330
So let's say in one module you're like,
542
00:30:27,340 --> 00:30:29,250
all right, we need it based on your body
type.
543
00:30:29,260 --> 00:30:29,530
To set.
544
00:30:29,540 --> 00:30:30,490
The other thing, we need to create a
545
00:30:30,500 --> 00:30:31,650
personalized meal plan.
546
00:30:31,660 --> 00:30:34,210
But more importantly, we need to take our
547
00:30:34,220 --> 00:30:35,450
grocery list template.
548
00:30:35,460 --> 00:30:37,610
We need to fill it out at your local
549
00:30:37,620 --> 00:30:40,770
Walmart or whatever, and we need to make
that list.
550
00:30:40,780 --> 00:30:44,650
So now you can print that out and you can
go to your local store and it's in your
551
00:30:44,660 --> 00:30:47,140
hand and you can just grab and go, grab
and go.
552
00:30:48,220 --> 00:30:49,100
That's done.
553
00:30:50,140 --> 00:30:51,810
They're standing there with that list and
554
00:30:51,820 --> 00:30:52,930
they're like, I have a plan.
555
00:30:52,940 --> 00:30:53,650
I feel good.
556
00:30:53,660 --> 00:30:55,330
I can go to the store now, I can buy my
stuff.
557
00:30:55,340 --> 00:30:57,660
I can start doing this.
558
00:30:57,740 --> 00:31:01,610
So perhaps that module milestone could be
559
00:31:01,620 --> 00:31:06,260
to figure out their meal plan for their
body type and get their grocery list,
560
00:31:07,060 --> 00:31:09,540
CHEAT SHEET or whatever it is done so
they can go shopping.
561
00:31:10,100 --> 00:31:12,100
It's fine, Gives them a result.
562
00:31:14,880 --> 00:31:16,510
The Curvy Goddess Black book.
563
00:31:16,520 --> 00:31:19,310
This is a another example.
564
00:31:19,320 --> 00:31:23,200
This is Diane Williams break even offer
565
00:31:23,440 --> 00:31:26,830
and see.
When we started doing this was this was
566
00:31:26,840 --> 00:31:30,030
actually kind of cool because what she
did was she threw this out there to her
567
00:31:30,040 --> 00:31:36,560
existing list because we wanted to get
some money up for her to spend on ads
568
00:31:36,640 --> 00:31:41,220
okay and this was called, let's see was
it was this the correct title?
569
00:31:41,230 --> 00:31:43,380
50 Eat This, Not That Food.
570
00:31:43,390 --> 00:31:45,070
So you can always have a better choice
571
00:31:45,110 --> 00:31:46,310
which I love that title.
572
00:31:47,670 --> 00:31:51,980
So this was you were in the beta version
573
00:31:51,990 --> 00:31:54,860
of this because you're in my mentorship
program so you get access to everything
574
00:31:54,870 --> 00:31:59,190
but you 14$ right fourteen dollars made.
575
00:31:59,470 --> 00:32:00,940
I know you made more sales than this now,
576
00:32:00,950 --> 00:32:05,190
but when you at that week when we were
doing this, you made 39 sales.
577
00:32:05,670 --> 00:32:11,820
And that brought in a total of 546$ And
that was before you ever began working on
578
00:32:11,830 --> 00:32:13,260
what your main offer was going to be.
579
00:32:13,270 --> 00:32:14,710
This was far before that.
580
00:32:14,830 --> 00:32:15,780
Now the result is small.
581
00:32:15,790 --> 00:32:19,990
It's only 546$ but it's.
582
00:32:20,110 --> 00:32:24,070
Did that not motivate you, right?
I mean, did that not feel good?
583
00:32:24,470 --> 00:32:28,270
And if you didn't feel good, would you
have worked as hard to keep going?
584
00:32:28,990 --> 00:32:31,510
No, exactly.
585
00:32:32,070 --> 00:32:34,790
So it's not about the money, It's about.
586
00:32:36,480 --> 00:32:38,640
The action that inspires belief.
587
00:32:39,400 --> 00:32:41,040
So this inspires belief.
588
00:32:41,160 --> 00:32:46,310
So she actually shared this in some
groups and it actually generated a lot of
589
00:32:46,320 --> 00:32:48,310
interest. And so that courses was months ago and
590
00:32:48,320 --> 00:32:50,270
looking at now you're all here Okay.
591
00:32:50,280 --> 00:32:52,910
I'm sure that you got a whiff of this
592
00:32:52,920 --> 00:32:54,310
before I ever mentioned it.
593
00:32:54,320 --> 00:32:56,070
Some of you heard about it and the
594
00:32:56,080 --> 00:33:00,160
anticipation built up and then when I
offered it, boom, you bought Okay.
595
00:33:01,200 --> 00:33:05,630
But I wasn't, I wasn't even done with
sold out courses when she got this result
596
00:33:05,640 --> 00:33:07,200
from it to share.
597
00:33:07,680 --> 00:33:09,710
Ok So you have to give people small wins
598
00:33:09,720 --> 00:33:11,870
early on.
Is everybody clear on that?
599
00:33:11,880 --> 00:33:12,790
Like that's so important.
600
00:33:12,800 --> 00:33:14,350
I know it's a simple concept, but it
601
00:33:14,360 --> 00:33:18,170
really has to, I really have to get that
out and make sure you guys understand.
51312
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