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[Denys Cowan] When you're a kid
you're really focused on
just drawing comic books.
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00:00:08,000 --> 00:00:13,000
Official YIFY movies site:
YTS.MX
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00:00:13,012 --> 00:00:15,974
You're not thinking about,
"I'm a Black comic book artist,
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00:00:16,057 --> 00:00:18,226
I'm gonna change the industry.
I'm gonna do this, do that."
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00:00:18,309 --> 00:00:20,937
I wasn't thinking
anything like that.
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00:00:21,020 --> 00:00:23,940
The only thing that matters
is what you're trying to do.
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00:00:24,023 --> 00:00:26,443
Bring that thing that
you want to do into existence.
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00:00:28,153 --> 00:00:29,154
No matter what.
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00:00:43,501 --> 00:00:45,336
My name is Denys Cowan.
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00:00:45,420 --> 00:00:50,133
I'm a comic book artist
and comic book creator,
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00:00:50,216 --> 00:00:52,719
one of the founders
of Milestone Media.
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00:00:52,802 --> 00:00:55,221
We founded Milestone in 1992.
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00:00:55,305 --> 00:00:57,932
I knew I had
to start a company,
do Black characters,
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00:00:58,016 --> 00:01:00,226
with Black people.
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00:01:00,310 --> 00:01:03,146
But I had no idea
what it was going to be.
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00:01:05,940 --> 00:01:09,152
[narrator] When Denys Cowan
and Derek Dingle were kids,
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00:01:09,235 --> 00:01:11,738
they drew and stapled together
their own comic book.
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00:01:11,821 --> 00:01:13,573
Now they're doing it for real.
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00:01:13,656 --> 00:01:16,785
[man] Comic book heroes
come in all shapes,
sizes and sexes,
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00:01:16,868 --> 00:01:19,412
but they haven't always come
in all races.
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00:01:21,080 --> 00:01:22,916
It is the first time
in comic book history
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00:01:22,999 --> 00:01:24,709
that a major publisher,
DC Comics,
24
00:01:24,793 --> 00:01:27,337
has agreed to
release and distribute
an independent label.
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00:01:27,420 --> 00:01:30,256
For DC Comics,
it's an opportunity
to expand its market.
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00:01:30,340 --> 00:01:32,842
And for
the African-American
artists here,
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00:01:32,926 --> 00:01:35,261
it's the fulfilment of
a lifelong dream.
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00:01:57,200 --> 00:01:59,536
[school bell ringing]
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00:01:59,619 --> 00:02:01,704
Oh, hello.
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00:02:01,788 --> 00:02:03,540
Welcome, welcome, welcome.
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00:02:03,623 --> 00:02:07,585
Today, we have
a very important class session.
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00:02:07,669 --> 00:02:09,045
One based in literature,
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00:02:09,128 --> 00:02:12,924
but also rooted in history,
art, economics
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00:02:13,007 --> 00:02:15,218
and political science.
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00:02:15,301 --> 00:02:17,846
Words and pictures
have been paired together
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00:02:17,929 --> 00:02:20,390
almost as long
as human language
has existed.
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00:02:20,473 --> 00:02:25,019
But the comic strips
and periodicals
of the early 20th century,
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00:02:25,103 --> 00:02:27,355
gave people a new way to
tell stories
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00:02:27,438 --> 00:02:29,524
and understand ideas.
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00:02:29,607 --> 00:02:33,027
Superman, Batman, the Flash
41
00:02:33,111 --> 00:02:36,698
and other heroes became avatars
of America's fighting spirit.
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00:02:36,781 --> 00:02:40,577
But those symbols
mainly existed as
white characters
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00:02:40,660 --> 00:02:43,371
created by white storytellers.
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00:02:47,125 --> 00:02:51,796
Characters of color
made up only a small portion
of the leading heroes.
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00:02:51,880 --> 00:02:56,926
And those heroes
were often filtered through
misguided stereotypes.
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00:02:57,010 --> 00:03:00,513
The mix of people
creating comics in America,
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00:03:00,597 --> 00:03:05,852
up through the late '70s,
was purely white male.
48
00:03:05,935 --> 00:03:11,316
And the content of the books
reflected that in many ways.
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00:03:11,399 --> 00:03:14,569
[Dwayne McDuffie] 99.9%
of comic book companies,
up to that point,
50
00:03:14,652 --> 00:03:17,780
had been owned and run
by white males.
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00:03:17,864 --> 00:03:21,034
[Paul Levitz] So, we're in
the mid-'70s,
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00:03:21,117 --> 00:03:24,287
Jenette Kahn has arrived
at DC Comics.
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00:03:24,370 --> 00:03:29,167
Jenette was passionate at
having more diverse material,
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00:03:29,250 --> 00:03:30,793
more modern material.
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00:03:30,877 --> 00:03:35,131
When I came to DC,
there had already been
a few attempts
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00:03:35,214 --> 00:03:37,008
to have more
diverse characters.
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00:03:37,091 --> 00:03:39,886
Dennis O'Neil
and Neal Adams had created
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00:03:39,969 --> 00:03:41,220
some Black characters.
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00:03:41,304 --> 00:03:44,807
Wonder Woman introduced
Wonder Woman's sister, Nubia.
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00:03:44,891 --> 00:03:46,935
This is something, I think,
we aspired to.
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00:03:47,018 --> 00:03:51,689
[narrator] The '60s
and '70s brought a shift in the
landscape of comic characters,
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00:03:51,773 --> 00:03:55,485
as the first mainstream
Black superheroes emerged.
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00:03:55,568 --> 00:04:00,073
[announcer] First of the year,
watch out for the adventures of
our brand-new superhero,
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00:04:00,156 --> 00:04:01,157
Black Lightning,
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00:04:01,240 --> 00:04:02,659
written by Tony Isabella,
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00:04:02,742 --> 00:04:06,621
and drawn by
a new, young super-artist,
Trevor Von Eeden.
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00:04:06,704 --> 00:04:09,290
On the first panel here,
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00:04:09,374 --> 00:04:11,167
Black Lightning jumps...
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00:04:11,250 --> 00:04:14,170
so let's draw a new drawing
from the top to the bottom.
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00:04:14,253 --> 00:04:16,589
-All right?
-Yeah, but,
if we do that, then...
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00:04:16,673 --> 00:04:19,133
[Denys] Black Lightning
resonated with me
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00:04:19,217 --> 00:04:22,512
because that book came out
when I was just getting in
the industry,
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00:04:22,595 --> 00:04:25,223
when I was 14 years old.
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00:04:25,306 --> 00:04:26,683
Black Lightning was, to me,
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00:04:26,766 --> 00:04:30,103
the first feeling
of representation
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00:04:30,186 --> 00:04:31,813
in mainstream comics.
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00:04:31,896 --> 00:04:33,648
It always cracked me up
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00:04:33,731 --> 00:04:35,692
that his Afro was attached
to his mask.
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00:04:35,775 --> 00:04:39,946
Like, "Yeah, okay,
that's some code-switching
right there."
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00:04:40,029 --> 00:04:42,573
"When I'm here at school,
I'm this fellow."
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00:04:42,657 --> 00:04:47,078
"When I put on this mask,
I'm Black Lightning!" [laughs]
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00:04:47,161 --> 00:04:49,747
We love Black Lightning.
He's great, you know?
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00:04:49,831 --> 00:04:51,541
I felt we could go
even further.
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00:04:51,624 --> 00:04:53,543
[Paul] The business wasn't
in great shape.
85
00:04:53,626 --> 00:04:57,046
It wasn't unusual
for new comics to fade
fairly quickly.
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00:04:57,130 --> 00:04:58,923
It was hard to establish
new characters.
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00:04:59,007 --> 00:05:02,552
Black Lightning ran about
11 issues.
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00:05:02,635 --> 00:05:05,221
He was the first tentpole for
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00:05:05,304 --> 00:05:07,890
having that kind of diversity
within the line.
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00:05:07,974 --> 00:05:12,228
It was an adventure
for all of us to see
where we could take comics.
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00:05:18,317 --> 00:05:21,404
[Michael Davis] Every Black kid
on the planet who's ever
read comic books,
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00:05:21,487 --> 00:05:23,948
from the day they realize that
every superhero was white,
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00:05:24,032 --> 00:05:26,242
has wanted to do
a Black comic book company.
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00:05:26,325 --> 00:05:27,744
We've all had that dream.
95
00:05:29,245 --> 00:05:31,622
Art allows us to dream,
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00:05:31,706 --> 00:05:37,545
but also, it exposes people
who may not have
our lived experiences.
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00:05:37,628 --> 00:05:40,048
Particularly in
the superhero genre.
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00:05:40,131 --> 00:05:44,761
This modern mythology
that reflects
our cultural zeitgeist.
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00:05:44,844 --> 00:05:46,554
-[man 1] It's a bird!
-[woman] It's a plane!
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00:05:46,637 --> 00:05:47,847
[man 2] It's Superman!
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00:05:51,684 --> 00:05:55,772
[Jason Scott Jones]
1980s DC Comics
was Batman, and Superman.
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00:05:55,855 --> 00:05:59,859
It was a very white landscape
as far as the storytelling,
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00:05:59,942 --> 00:06:03,029
the characters
and the creators.
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00:06:03,112 --> 00:06:05,615
[Denys] Being a Black artist
and surviving in this industry,
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00:06:05,698 --> 00:06:07,325
you weren't gonna get
the same breaks.
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00:06:07,408 --> 00:06:09,786
You weren't gonna get
the same kind of money.
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00:06:09,869 --> 00:06:11,120
You weren't gonna get
a lot of the same things,
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00:06:11,204 --> 00:06:13,289
and you had to work
twice as hard to do it.
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00:06:13,372 --> 00:06:14,499
[narrator] It's the late '80s,
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00:06:14,582 --> 00:06:16,542
and three up-and-coming
Black comic creators
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00:06:16,626 --> 00:06:19,629
were working in New York City
in a comic book industry
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00:06:19,712 --> 00:06:22,298
that still lacked
diverse voices.
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00:06:22,381 --> 00:06:24,634
I've been in comics
for about 17 years now.
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00:06:24,717 --> 00:06:27,595
And I've worked on
Batman's 50th anniversary,
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00:06:27,678 --> 00:06:28,971
I worked on
the Prince comic book.
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00:06:29,055 --> 00:06:31,808
[Dwayne] He's a world-famous
musician and artist
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00:06:31,891 --> 00:06:34,477
who fights crime
in his spare time,
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00:06:34,560 --> 00:06:36,020
when he's not in the studio.
119
00:06:36,104 --> 00:06:38,314
Dwayne and I were
doing Deathlok.
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00:06:38,397 --> 00:06:39,857
I had just done
The Question.
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00:06:39,941 --> 00:06:43,319
We are doing major things
in the industry,
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00:06:43,402 --> 00:06:46,030
but we're also running against
major frustrations.
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00:06:46,114 --> 00:06:49,826
There were just certain
things in America
you knew wasn't for you.
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00:06:49,909 --> 00:06:52,578
You know, we could watch them
or read them anyway,
it was like TV.
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00:06:52,662 --> 00:06:55,331
Like, yeah there's a Black guy
every once in a while,
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00:06:55,414 --> 00:06:58,251
and comics were pretty much
the same thing.
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00:06:58,334 --> 00:07:00,670
As a reader of color,
you would notice
128
00:07:00,753 --> 00:07:04,298
whenever they would put
the "Black" on a Black
character's name.
129
00:07:04,382 --> 00:07:05,675
It was like, "Really?"
130
00:07:05,758 --> 00:07:06,801
Black Falcon!
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00:07:09,428 --> 00:07:12,348
Each decade, you get
a little bit more access,
right?
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00:07:12,431 --> 00:07:14,016
You know that the wheels
of justice turn slow,
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00:07:14,100 --> 00:07:16,227
so we keep
banging on the door, like,
134
00:07:16,310 --> 00:07:18,187
"Hey, we need more
representation," right?
135
00:07:18,271 --> 00:07:21,399
Each generation, that voice
gets louder and louder.
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00:07:21,482 --> 00:07:23,484
[narrator] Outside
the comic book industry,
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00:07:23,568 --> 00:07:26,737
Black artists were harnessing
a new energy.
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00:07:26,821 --> 00:07:29,949
[Reggie Hudlin] The '80s
and the good old days
of the '90s,
139
00:07:30,032 --> 00:07:33,202
was a really amazing time
for Black culture.
140
00:07:34,954 --> 00:07:39,167
There were all these
powerful threads
happening simultaneously.
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00:07:41,460 --> 00:07:44,380
You had, of course,
the explosion of hip-hop.
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00:07:44,463 --> 00:07:47,508
You know, you had Public Enemy
and Russell Simmons.
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00:07:47,592 --> 00:07:51,679
Suddenly, the people
who don't think their story
is worth hearing,
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00:07:51,762 --> 00:07:53,806
realize it has value.
145
00:07:54,557 --> 00:07:56,517
The ultimate message was,
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00:07:56,601 --> 00:08:01,063
we are going to be
successful Black businesspeople
147
00:08:01,147 --> 00:08:04,025
that profit from
our artistic expression.
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00:08:04,108 --> 00:08:05,735
And we're gonna do it,
149
00:08:05,818 --> 00:08:08,070
and we have complete confidence
in ourselves.
150
00:08:08,154 --> 00:08:11,908
You look at
the Black film scene,
the Black music scene,
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00:08:11,991 --> 00:08:13,242
the Black art scene.
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00:08:13,326 --> 00:08:16,537
No one is scared.
No one's looking for approval.
153
00:08:16,621 --> 00:08:22,168
Everyone's like, "Yo,
we are going hard,
it is our time."
154
00:08:22,251 --> 00:08:25,296
[Denys] It's 1989.
I'm at the New York Comic Con.
155
00:08:25,379 --> 00:08:29,967
I walked into a room
and Jim Steranko was there.
156
00:08:30,051 --> 00:08:33,512
[man] The far-out artwork
of Jim Steranko,
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00:08:33,596 --> 00:08:37,266
who revolutionized
comic books like Nick Fury,
Agent of S.H.I.E.L.D.
158
00:08:37,350 --> 00:08:38,935
and Captain America.
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00:08:39,018 --> 00:08:41,687
Either Marvel or DC
had asked him.
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00:08:41,771 --> 00:08:44,232
They asked Jim Steranko,
I swear to God this happened.
161
00:08:44,315 --> 00:08:45,441
He says,
"They asked me to create
162
00:08:45,524 --> 00:08:47,068
some Black comic book
characters for them."
163
00:08:47,151 --> 00:08:48,569
He's looking at me, right?
164
00:08:48,653 --> 00:08:50,071
He puts his hand on my shoulder
and goes,
165
00:08:50,154 --> 00:08:53,032
"But it occurs to me
I'm not the best person
to do that."
166
00:08:53,115 --> 00:08:56,452
"Denys, do you know anybody
who'd be good to do
something like that?"
167
00:08:56,535 --> 00:08:58,162
He's looking
right at me, like...
168
00:09:00,039 --> 00:09:02,291
Blink, blink. I'm like,
169
00:09:02,375 --> 00:09:05,378
"I think I know somebody who
could probably put something
like that together."
170
00:09:05,461 --> 00:09:08,256
He goes, "I'm just saying,
you know, there's
an opportunity here
171
00:09:08,339 --> 00:09:11,467
and I'm not the right person
to take advantage of
that opportunity,
172
00:09:11,550 --> 00:09:14,387
but you are."
173
00:09:14,470 --> 00:09:16,889
Dramatic videotape
shows what appears to be
174
00:09:16,973 --> 00:09:19,976
a group of LAPD officers
beating a suspect.
175
00:09:20,059 --> 00:09:23,813
[reporter] The riots in
Crown Heights, Brooklyn
tore the city apart.
176
00:09:23,896 --> 00:09:25,648
[woman] I hoped
somebody would care...
177
00:09:25,731 --> 00:09:28,943
[voices overlapping]
178
00:09:29,026 --> 00:09:31,946
When they walked out of there,
they wasn't out of there
15 minutes.
179
00:09:32,029 --> 00:09:34,323
Their police chopper came by
and dropped a fire bomb.
180
00:09:34,407 --> 00:09:36,075
They did it and that's arson.
181
00:09:36,158 --> 00:09:38,494
...videotaped evidence
of a crime being committed.
182
00:09:38,577 --> 00:09:42,164
The jury found the defendants
not guilty on all the charges.
183
00:09:42,248 --> 00:09:46,669
Don't blame us for the division
that the police did.
That's absurd.
184
00:09:49,672 --> 00:09:52,383
[Reggie] There's always
Black tragedy.
185
00:09:52,466 --> 00:09:56,512
People were definitely like,
"No, no, we're going
to take charge."
186
00:09:56,596 --> 00:10:00,016
Whether it is David Dinkins
running for mayor of
New York City,
187
00:10:00,099 --> 00:10:02,268
whether it's Jesse Jackson
running for President,
188
00:10:02,351 --> 00:10:05,146
it was like,
"No, no, no, no ceilings.
189
00:10:05,229 --> 00:10:06,355
We can do this.
190
00:10:06,439 --> 00:10:08,858
Don't fight the power,
be the power."
191
00:10:08,941 --> 00:10:14,113
[all clamoring]
192
00:10:14,196 --> 00:10:16,657
[Denys] I started thinking
about the lack of things.
193
00:10:16,741 --> 00:10:20,620
When you're at that age
when you start,
you know, in your early 30s,
194
00:10:20,703 --> 00:10:25,541
you're at that perfect point
where if you're gonna
do something like that,
195
00:10:25,625 --> 00:10:27,460
that's when you're gonna do it.
196
00:10:27,543 --> 00:10:29,045
So now,
I'm working with Sam Hamm,
197
00:10:29,128 --> 00:10:31,630
and I'm literally staying
with him in San Francisco,
198
00:10:31,714 --> 00:10:34,216
and we're doing Batman's
50th anniversary comic.
199
00:10:34,300 --> 00:10:35,718
We're working on
this book together.
200
00:10:35,801 --> 00:10:38,554
Sam goes, "You're listening to
Public Enemy, right?"
201
00:10:42,475 --> 00:10:44,477
This is Sam.
He's the whitest dude ever,
202
00:10:44,560 --> 00:10:46,187
"You listening to
Public Enemy, right?"
203
00:10:46,270 --> 00:10:47,229
I said, "Who?"
204
00:10:47,313 --> 00:10:48,689
He gives me the cassette.
205
00:10:49,607 --> 00:10:50,608
I put it in.
206
00:10:57,406 --> 00:10:59,033
Put it on the headphones
while I'm working.
207
00:10:59,116 --> 00:11:00,076
["Rebel Without A Pause"
playing]
208
00:11:00,159 --> 00:11:02,620
? Yes, the rhythm, the rebel ?
209
00:11:02,703 --> 00:11:04,372
? Without a pause
I'm lowering my level... ?
210
00:11:04,455 --> 00:11:05,873
[Denys] By the end
of that week,
211
00:11:05,956 --> 00:11:07,541
I was a different person
than I was
212
00:11:07,625 --> 00:11:09,585
[chuckling] at the start
of that week.
213
00:11:09,668 --> 00:11:12,755
So now I'm thinking
about that conversation
with Jim Steranko.
214
00:11:12,838 --> 00:11:15,758
And I'm thinking about
this music I'm listening to.
215
00:11:15,841 --> 00:11:18,594
And I'm thinking about
the comics I've drawn,
216
00:11:18,677 --> 00:11:23,599
and I'm thinking about,
"Where are
the Black superheroes?"
217
00:11:25,184 --> 00:11:26,936
And I had to do something
about it.
218
00:11:27,728 --> 00:11:29,522
San Diego Comic-Con in 1991.
219
00:11:30,731 --> 00:11:32,775
Finally, like,
I can't help but, like,
220
00:11:32,858 --> 00:11:34,944
we gotta do this thing,
so I called Michael.
221
00:11:35,027 --> 00:11:37,780
Denys says, "I got an idea."
222
00:11:40,491 --> 00:11:42,326
The day that Denys Cowan
came up with the idea,
223
00:11:42,410 --> 00:11:45,079
we were walking at
San Diego Comic-Con.
224
00:11:45,162 --> 00:11:47,540
[Denys] He meets me
at the lobby,
we walk around
225
00:11:48,165 --> 00:11:49,458
the whole perimeter.
226
00:11:49,542 --> 00:11:51,794
Back where they have
the shops and stuff,
227
00:11:51,877 --> 00:11:53,462
back to the front
and we're talking.
228
00:11:53,546 --> 00:11:56,507
And I'm pitching my idea
about doing this
Black comic book company
229
00:11:56,590 --> 00:11:57,967
with Black characters.
230
00:11:58,050 --> 00:12:00,719
And I said, "That's
the stupidest idea
I've ever heard."
231
00:12:00,803 --> 00:12:01,721
He's already in.
232
00:12:01,804 --> 00:12:03,347
I just thought
233
00:12:03,431 --> 00:12:09,478
that my boy was about
to embark on something
spectacularly meant to fail.
234
00:12:09,562 --> 00:12:10,855
He's like, "Well,
you're gonna need a writer,
235
00:12:10,938 --> 00:12:12,064
you're gonna need someone
who knows what they're doing,
236
00:12:12,148 --> 00:12:13,232
'cause we don't know
what we're doing."
237
00:12:13,315 --> 00:12:15,192
I'm like, "Yeah, like who?"
238
00:12:15,776 --> 00:12:16,819
"I'll call Dwayne."
239
00:12:16,902 --> 00:12:19,655
So we call Dwayne
who's at the Comic-Con.
240
00:12:19,738 --> 00:12:20,948
"Dwayne, come downstairs.
241
00:12:21,031 --> 00:12:22,491
We got something
we want to talk to you about."
242
00:12:22,575 --> 00:12:25,035
Dwayne looks at me and says,
"You are nuts.
243
00:12:25,119 --> 00:12:26,412
You are so nuts.
244
00:12:26,495 --> 00:12:27,788
Who are you gonna get
to do this?"
245
00:12:27,872 --> 00:12:30,833
I'm like, "People behind us,
we can do it." [laughs]
246
00:12:30,916 --> 00:12:33,335
"You're nuts and I'm gonna be
crazy for saying
247
00:12:33,419 --> 00:12:35,337
I'm in. I'm in.
All right, let's do it."
248
00:12:35,421 --> 00:12:37,840
Then we said
we gotta get a business guy
249
00:12:37,923 --> 00:12:39,842
'cause we knew nothing
about business.
250
00:12:39,925 --> 00:12:42,511
I know a fella who...
My friend, Derek Dingle,
251
00:12:42,595 --> 00:12:43,971
he runs Black Enterprise.
252
00:12:44,054 --> 00:12:46,891
If you run Black Enterprise,
you gotta know about business.
253
00:12:46,974 --> 00:12:49,477
[Derek Dingle] Denys brought
all of us together.
254
00:12:49,560 --> 00:12:53,272
He led the Milestone mission.
255
00:12:55,232 --> 00:12:57,818
[narrator] Our heroes had
teamed up to develop an idea
256
00:12:57,902 --> 00:13:00,529
that would impact the world
for generations.
257
00:13:00,613 --> 00:13:03,741
A Black-owned
comic book company.
258
00:13:03,824 --> 00:13:06,160
Everything was
figuring it out, really,
from scratch.
259
00:13:06,243 --> 00:13:08,621
So we go and we meet
in different places.
260
00:13:08,704 --> 00:13:10,372
[lowered voice]
Don't want people seeing us,
261
00:13:10,456 --> 00:13:12,708
because we were afraid
if everyone saw us,
they'd know we were creating
262
00:13:12,791 --> 00:13:14,460
a comic book company.
263
00:13:14,543 --> 00:13:17,087
And you have to remember,
we're doing this while
maintaining our regular work.
264
00:13:17,171 --> 00:13:18,964
It was all uncharted territory.
265
00:13:19,048 --> 00:13:21,258
How do you start a company,
at all?
266
00:13:21,342 --> 00:13:23,886
Who's gonna fund all this?
You need money.
267
00:13:23,969 --> 00:13:27,014
Actually, before that,
you need to make a deal
with somebody.
268
00:13:27,097 --> 00:13:28,766
Well, how do you make a deal
with somebody?
269
00:13:28,849 --> 00:13:32,394
Maybe we should put together
a book of all the characters
that we're doing.
270
00:13:32,478 --> 00:13:35,481
[narrator] They began
developing the Milestone bible.
271
00:13:35,564 --> 00:13:38,234
A manuscript that detailed
every cultural corner
272
00:13:38,317 --> 00:13:40,819
and nuance
of their new universe.
273
00:13:40,903 --> 00:13:42,988
Exposed to
experimental tear gas
274
00:13:43,072 --> 00:13:45,741
at a massive gang fight
called the Big Bang,
275
00:13:45,824 --> 00:13:48,369
nerdy high school student
Virgil Hawkins
276
00:13:48,452 --> 00:13:50,746
suddenly gains
electromagnetic powers
277
00:13:50,829 --> 00:13:52,331
and becomes Static.
278
00:13:52,873 --> 00:13:54,124
Raquel Ervin,
279
00:13:54,208 --> 00:13:56,961
a teenage dreamer frustrated
by a lack of opportunity
280
00:13:57,044 --> 00:13:59,255
soars through the skies
as Rocket,
281
00:13:59,338 --> 00:14:03,133
after convincing
a superpowered Black man
named Augustus Freeman,
282
00:14:03,217 --> 00:14:05,636
to become Icon.
283
00:14:05,719 --> 00:14:07,388
An extraterrestrial hero,
284
00:14:07,471 --> 00:14:10,099
born in a distant galaxy
and stranded on Earth,
285
00:14:10,182 --> 00:14:13,185
this alien powerhouse
uses his superstrength
286
00:14:13,269 --> 00:14:18,357
to fight injustices
that seem too big
for anyone else to take on.
287
00:14:18,440 --> 00:14:21,151
Frustrated and exploited
by his employer,
288
00:14:21,235 --> 00:14:22,736
genius inventor Curtis Metcalf
289
00:14:22,820 --> 00:14:25,739
creates the high-tech armor,
Hardware,
290
00:14:25,823 --> 00:14:28,075
to take down
the global conspiracy
291
00:14:28,158 --> 00:14:31,954
led by the employer
who's exploited him for years.
292
00:14:32,037 --> 00:14:35,416
When unpredictable superpowers
upend their lives,
293
00:14:35,499 --> 00:14:38,377
members of rival street gangs
come together as
294
00:14:38,460 --> 00:14:39,670
the Blood Syndicate,
295
00:14:39,753 --> 00:14:42,923
to try to change
their neighborhood for good,
296
00:14:43,007 --> 00:14:46,468
and the rest of
their newly-formed
multicultural world,
297
00:14:46,552 --> 00:14:48,178
the Dakotaverse.
298
00:14:48,262 --> 00:14:51,682
But they needed an ally.
299
00:14:51,765 --> 00:14:55,436
[Paul] Denys showed up
in my office one day
with this book
300
00:14:55,519 --> 00:14:57,688
of the original
Milestone characters.
301
00:14:57,771 --> 00:14:59,273
And I said, "We've been
working on this thing."
302
00:14:59,356 --> 00:15:01,150
No one had any idea
we were doing anything
like this.
303
00:15:01,233 --> 00:15:04,862
And I said, "If you can read it
over the weekend, let me know."
304
00:15:04,945 --> 00:15:06,655
Both Jenette and I believed
305
00:15:06,739 --> 00:15:09,241
these guys had
the courage to try.
306
00:15:09,325 --> 00:15:11,368
So, let's back them,
307
00:15:11,452 --> 00:15:13,495
let's see
if we can make this work,
308
00:15:13,579 --> 00:15:15,456
and let's see
if it finds an audience.
309
00:15:15,539 --> 00:15:19,793
Monday morning,
I'm getting a call
from Paul Levitz saying,
310
00:15:19,877 --> 00:15:22,338
"We read your proposal,
I read your proposal.
311
00:15:22,421 --> 00:15:24,214
It's really good." Boom.
312
00:15:24,298 --> 00:15:27,176
We structured an arrangement
that is both lucrative
313
00:15:27,259 --> 00:15:29,178
to Milestone Media
314
00:15:29,261 --> 00:15:30,763
as well as DC Comic Books.
315
00:15:30,846 --> 00:15:34,516
One of the advantages
of doing this arrangement
316
00:15:34,600 --> 00:15:39,355
is having product
that will bring new readers
into the comic book medium.
317
00:15:39,438 --> 00:15:44,735
The four Milestone creators
handpicked the perfect team
to bring their vision to life.
318
00:15:44,818 --> 00:15:49,365
So I remember sitting
up there one evening,
sitting on the desk.
319
00:15:49,448 --> 00:15:52,951
Me, Dwayne, Derek,
and we were just talking.
320
00:15:53,035 --> 00:15:55,412
But then they were like,
"Why don't you join us?"
321
00:15:55,496 --> 00:15:56,872
I was like, "I should join."
322
00:15:56,955 --> 00:16:00,709
He couldn't, because
he was doing a movie
called Boomerang.
323
00:16:00,793 --> 00:16:04,672
[Reggie] Boomerang was
a real watershed moment,
324
00:16:04,755 --> 00:16:08,509
not just for myself,
but for that era
of Black cinema.
325
00:16:08,592 --> 00:16:10,719
But I had just started
my movie career.
326
00:16:10,803 --> 00:16:12,721
I can't be doing
too much at once.
327
00:16:12,805 --> 00:16:14,473
Let me just get good
at one thing
328
00:16:14,556 --> 00:16:16,558
before I start doing too much.
329
00:16:16,642 --> 00:16:18,519
That's it. That was a mistake.
330
00:16:18,602 --> 00:16:20,187
Dwayne was our Editorial Head.
331
00:16:20,270 --> 00:16:21,605
Though, he wasn't going
to be at first.
332
00:16:21,689 --> 00:16:23,607
At first it was going to be
Jim Owsley.
333
00:16:23,691 --> 00:16:26,735
Christopher Priest,
Jim Owsley, came up
with the logo.
334
00:16:26,819 --> 00:16:28,070
Brilliant!
335
00:16:28,153 --> 00:16:29,405
[Denys] When we decided to
pull the trigger on Milestone,
336
00:16:29,488 --> 00:16:31,573
Jim decided to stay with DC
and we understood.
337
00:16:31,657 --> 00:16:34,660
When Owsley dropped out,
Dwayne was like,
338
00:16:34,743 --> 00:16:36,078
"They want me to edit, too."
339
00:16:36,161 --> 00:16:38,163
He was like, "Oh, God.
I have to edit them, too."
340
00:16:38,247 --> 00:16:41,417
Everybody had
55 different jobs to do.
341
00:16:41,500 --> 00:16:43,460
And what's unique
about Milestone is that
342
00:16:43,544 --> 00:16:45,045
most of the people
just came off the street.
343
00:16:48,132 --> 00:16:49,675
[Ivan] I had my own comic,
Tales of the Closet
344
00:16:49,758 --> 00:16:51,176
and I was getting
a lot of attention for it.
345
00:16:51,260 --> 00:16:54,138
I just saw that there was,
like, this invisible bubble
346
00:16:54,221 --> 00:16:56,390
or shield around it,
because as soon as
they picked up the book
347
00:16:56,473 --> 00:16:57,933
and saw it's a gay one,
348
00:16:58,016 --> 00:17:00,102
they would drop it
like it was on fire,
or something like that.
349
00:17:00,185 --> 00:17:02,104
And Dwayne was
one of these guys
who picked up the book
350
00:17:02,187 --> 00:17:04,356
and then he started
talking to me about
Blood Syndicate.
351
00:17:04,440 --> 00:17:06,275
"I think I got a job for you."
352
00:17:06,358 --> 00:17:07,818
I made some
of the characters
Dominican,
353
00:17:07,901 --> 00:17:08,986
I made them Black Dominicans,
354
00:17:09,069 --> 00:17:11,321
because we wanted to
talk about colorism.
355
00:17:11,405 --> 00:17:13,532
Masquerade was
a guy named Morph,
356
00:17:13,615 --> 00:17:14,950
and I made him transgender.
357
00:17:15,033 --> 00:17:16,535
And they said,
"Okay, go for it."
358
00:17:16,618 --> 00:17:18,996
The way we broke ground,
we didn't even know
we were breaking ground.
359
00:17:19,079 --> 00:17:20,581
We were just kinda being real.
360
00:17:20,664 --> 00:17:23,167
We wanted to
come up with a way to
differentiate Milestone
361
00:17:23,250 --> 00:17:24,626
from the other comic books.
362
00:17:24,710 --> 00:17:27,129
[narrator]
Milestone's innovations
weren't just creative,
363
00:17:27,212 --> 00:17:29,423
they were also technical.
364
00:17:29,506 --> 00:17:31,008
The company revolutionized
365
00:17:31,091 --> 00:17:33,093
the way comics were painted
and printed,
366
00:17:33,177 --> 00:17:36,513
by creating the Milestone
100-color process
367
00:17:36,597 --> 00:17:38,348
to better represent
the richness
368
00:17:38,432 --> 00:17:41,310
and variety
of real-world skin tones.
369
00:17:41,393 --> 00:17:43,312
Milestone was painting
the books by hand,
370
00:17:43,395 --> 00:17:46,273
and whatever you painted,
went and got printed.
371
00:17:46,356 --> 00:17:47,941
This is part of why
you had to be really good.
372
00:17:48,025 --> 00:17:49,526
If you went out of the lines,
373
00:17:49,610 --> 00:17:50,611
that's gonna print,
374
00:17:50,694 --> 00:17:51,987
so you gotta start over
a whole new page.
375
00:17:52,070 --> 00:17:54,490
[Denys] So there isn't only one
Black skin tone.
376
00:17:54,573 --> 00:17:55,991
With the Milestone 100 process,
377
00:17:56,074 --> 00:17:58,368
we were able to show
the full range...
378
00:17:58,452 --> 00:18:01,580
of that. But that was
the only way to do it
at the time.
379
00:18:01,663 --> 00:18:04,958
[Noelle Giddings] Get the
artwork printed onto this
and paint right on the page.
380
00:18:05,042 --> 00:18:06,543
Used Dr. Martin's dyes,
381
00:18:06,627 --> 00:18:07,795
or watercolors,
382
00:18:07,878 --> 00:18:09,505
little color pencil in there,
383
00:18:09,588 --> 00:18:11,882
to give a little,
you know, a little punch.
384
00:18:11,965 --> 00:18:13,717
And it's rich-looking
and beautiful,
385
00:18:13,801 --> 00:18:15,469
and, you know, we were
pretty proud of that.
386
00:18:16,345 --> 00:18:17,971
We wanted to make our own thing
387
00:18:18,055 --> 00:18:21,266
and control it
and have total say over it.
388
00:18:21,350 --> 00:18:24,102
[narrator]
The Milestone creators
empowered themselves
389
00:18:24,186 --> 00:18:25,437
to tell Black stories.
390
00:18:25,521 --> 00:18:28,607
And the comic book company
known as Milestone Media
391
00:18:28,690 --> 00:18:31,026
arose from
their unified experience.
392
00:18:31,109 --> 00:18:34,780
[Jim Lee] What I thought was
really impressive about
their launch is that,
393
00:18:34,863 --> 00:18:36,281
the core of their characters,
394
00:18:36,365 --> 00:18:39,576
the thematic elements
were so strong.
395
00:18:39,660 --> 00:18:42,538
Creatively, it was
a tighter, cleaner,
396
00:18:42,621 --> 00:18:44,748
stronger package.
And if I could be so bold,
397
00:18:44,832 --> 00:18:46,542
I think that was
primarily Dwayne's,
398
00:18:46,625 --> 00:18:48,418
you know,
expertise as a writer.
399
00:18:48,502 --> 00:18:52,756
[Dwayne] So one of the things
that we tried to do was present
a range of characters,
400
00:18:52,840 --> 00:18:54,341
different socio-economics,
401
00:18:54,424 --> 00:18:57,135
different backgrounds,
different ages,
402
00:18:57,219 --> 00:19:00,556
as much of a range
of opinions as you can
403
00:19:00,639 --> 00:19:04,393
in a little, tiny model
of the world.
404
00:19:04,476 --> 00:19:06,228
[Denys] It was just
a whirlwind of activity.
405
00:19:06,311 --> 00:19:08,272
So it wasn't like I paused
and stopped,
406
00:19:08,355 --> 00:19:11,441
really, and marked the moment
when Hardware Number 1 came out
407
00:19:11,525 --> 00:19:14,069
as bracketed,
as "something special."
408
00:19:14,153 --> 00:19:16,196
I was working on
Issue Number 3.
409
00:19:16,280 --> 00:19:18,240
When that book came out,
410
00:19:18,323 --> 00:19:22,160
we probably went out, you know,
got the copies and celebrated
a little bit.
411
00:19:22,244 --> 00:19:23,787
[Michael] Nobody knew
we were going to be
a success.
412
00:19:23,871 --> 00:19:25,205
We just thought about
getting out there
413
00:19:25,289 --> 00:19:27,249
because it was important to
get it out there. Period.
414
00:19:27,332 --> 00:19:30,460
[Reggie] Denys and Dwayne
are really like brothers.
415
00:19:30,544 --> 00:19:32,212
And, you know, brothers fight.
416
00:19:32,296 --> 00:19:34,423
"Man, I can't deal with you."
417
00:19:34,506 --> 00:19:35,924
And then they come together.
418
00:19:36,008 --> 00:19:39,636
Denys and Dwayne,
if they went and took
a creative meeting,
419
00:19:39,720 --> 00:19:41,972
they could light up the room
420
00:19:42,055 --> 00:19:44,057
with them having
really cool ideas.
421
00:19:44,141 --> 00:19:45,642
They brought out
the best in each other.
422
00:19:45,726 --> 00:19:47,269
They did amazing work together.
423
00:19:47,352 --> 00:19:51,064
Dwayne and I would sit there.
No paper, no pens, no nothing,
424
00:19:51,148 --> 00:19:52,482
just look at each other
425
00:19:52,566 --> 00:19:55,944
and start talking about
what we wanted to do.
426
00:19:56,028 --> 00:19:59,114
And we would just
go back and forth
like a tennis game.
427
00:19:59,197 --> 00:20:01,575
Back and forth until
we had a whole thing
428
00:20:01,658 --> 00:20:03,619
that we can repeat
to each other,
429
00:20:03,702 --> 00:20:04,995
and then Dwayne would
go off and write it.
430
00:20:05,078 --> 00:20:07,289
'Cause Dwayne was
more Milestone
than any of us.
431
00:20:07,372 --> 00:20:12,294
We did somewhere between
250 and 300 comics,
432
00:20:12,377 --> 00:20:16,006
which is probably
equal to the output
433
00:20:16,089 --> 00:20:18,216
of every other
Black publisher combined.
434
00:20:18,300 --> 00:20:20,177
So, it's the early '90s.
435
00:20:20,260 --> 00:20:22,679
Milestone's doing its thing
and getting noticed
436
00:20:22,763 --> 00:20:25,015
as being, like,
a creative center
437
00:20:25,098 --> 00:20:26,433
in that time in the culture.
438
00:20:26,516 --> 00:20:29,144
Mike Davis, one of the men
behind Milestone Media,
439
00:20:29,227 --> 00:20:31,313
one of the founding fathers
of Milestone.
440
00:20:31,396 --> 00:20:33,190
Mike, tell us
a little about Milestone
441
00:20:33,273 --> 00:20:34,483
and the kind of comics
it puts out.
442
00:20:35,943 --> 00:20:38,195
Hello. Milestone is owned
by four individuals.
443
00:20:38,278 --> 00:20:41,240
Derek Dingle, Dwayne McDuffie,
Denys Cowan and myself.
444
00:20:41,323 --> 00:20:44,159
All the characters are
owned by Milestone Media.
445
00:20:44,242 --> 00:20:46,578
All the characters are
trademarked by Milestone Media.
446
00:20:46,662 --> 00:20:48,997
The publishing rights,
at this point, belong to DC.
447
00:20:49,081 --> 00:20:52,834
And what that has done
is given us rack space
448
00:20:52,918 --> 00:20:54,795
right alongside Superman
and Batman.
449
00:20:54,878 --> 00:20:56,338
And you could do a lot worse.
450
00:20:59,049 --> 00:21:01,259
[Noelle] The Milestone offices
were in Manhattan.
451
00:21:01,343 --> 00:21:04,304
23rd Street
between 6th and 7th Avenue.
452
00:21:04,388 --> 00:21:08,600
This is my office
and there I am.
453
00:21:08,684 --> 00:21:12,312
[Joseph Illidge] Milestone was
the first company
that I worked at
454
00:21:12,396 --> 00:21:16,942
where hierarchy
was not important.
455
00:21:17,025 --> 00:21:19,653
So, any given day,
456
00:21:19,736 --> 00:21:21,530
people would come in
with their pages,
457
00:21:21,613 --> 00:21:24,282
people would be
talking about scripts,
458
00:21:24,366 --> 00:21:25,909
and we would all be talking
to one another.
459
00:21:25,993 --> 00:21:29,037
[Matt] You'd get Dwayne
sitting on a couch,
holding court,
460
00:21:29,121 --> 00:21:30,664
which he later told me was
461
00:21:30,747 --> 00:21:33,709
consciously him trying
to make sure that
462
00:21:33,792 --> 00:21:36,086
everybody working there
saw his face
463
00:21:36,169 --> 00:21:38,213
and felt comfortable
talking to him.
464
00:21:38,296 --> 00:21:42,009
The Milestone bullpen
was the funnest place to be.
465
00:21:42,092 --> 00:21:43,301
[Joseph] We had
the Black celebrities
466
00:21:43,385 --> 00:21:45,429
come and hang out with us
and we loved it.
467
00:21:45,512 --> 00:21:47,514
But we were
a special place to be.
468
00:21:50,517 --> 00:21:52,060
[Jason] It was history.
469
00:21:52,144 --> 00:21:53,645
Every week,
there was a news crew there,
470
00:21:53,729 --> 00:21:55,105
reporting on this amazing thing
471
00:21:55,188 --> 00:21:58,066
of Black guys making
Black characters
and diverse characters.
472
00:21:58,150 --> 00:21:59,735
[reporter 1] At New York's
Milestone Media,
473
00:21:59,818 --> 00:22:01,111
superheroes aren't just Black,
474
00:22:01,194 --> 00:22:03,321
they also includes Hispanics
and Asians.
475
00:22:03,405 --> 00:22:05,449
[reporter 2] New York-based
Milestone Comics
476
00:22:05,532 --> 00:22:07,075
is rolling out four new titles
477
00:22:07,159 --> 00:22:09,494
to take on
inner-city problems, too.
478
00:22:09,578 --> 00:22:11,413
It makes me feel good.
479
00:22:11,496 --> 00:22:15,125
I get to see people like myself
in the books.
480
00:22:15,208 --> 00:22:17,961
They anticipate
more characters,
more cultural diversity
481
00:22:18,045 --> 00:22:19,504
and more expansion
of the market.
482
00:22:19,588 --> 00:22:22,049
It's just as important for,
you know,
483
00:22:22,132 --> 00:22:23,258
Black and white children
484
00:22:23,341 --> 00:22:26,303
to see Black heroes as it is
to see white heroes.
485
00:22:28,597 --> 00:22:30,182
[Paul] When you're
writing well,
486
00:22:30,265 --> 00:22:32,434
you're finding the truth
in fiction.
487
00:22:32,517 --> 00:22:33,935
And the truth in fiction
488
00:22:34,019 --> 00:22:36,605
are the human things
we can all recognize
489
00:22:36,688 --> 00:22:37,773
and relate to.
490
00:22:37,856 --> 00:22:41,610
Milestone reflected
the many sides of Black life
491
00:22:41,693 --> 00:22:43,528
and the many sides
of Black people.
492
00:22:43,612 --> 00:22:46,365
Icon & Rocket,
it was my favorite book.
493
00:22:47,199 --> 00:22:48,200
but Hardware...
494
00:22:48,283 --> 00:22:50,494
It was somewhat
more personal to me.
495
00:22:50,577 --> 00:22:52,537
I'm a Black person
working for a company,
496
00:22:52,621 --> 00:22:57,292
one of the only two
Black people on my level
at DC.
497
00:22:57,375 --> 00:23:00,128
And I would go home
and read Hardware Number 1,
498
00:23:00,212 --> 00:23:02,881
and I would think,
"That's kinda me."
499
00:23:02,964 --> 00:23:05,133
Static was a young kid
just like me.
500
00:23:05,217 --> 00:23:07,302
Young, Black, nerdy,
501
00:23:07,385 --> 00:23:09,805
growing up in
a multi-culti-like
neighborhood.
502
00:23:09,888 --> 00:23:11,723
And it just really shifted
my perspective,
503
00:23:11,807 --> 00:23:13,141
'cause, before then,
504
00:23:13,225 --> 00:23:15,435
I had only seen characters
who were white.
505
00:23:15,519 --> 00:23:19,022
[Robin Chaplik] Getting to see
myself represented.
506
00:23:19,106 --> 00:23:25,362
There were numerous
LGBTQIA-plus characters.
507
00:23:25,445 --> 00:23:27,114
Not just multiculturalism,
508
00:23:27,197 --> 00:23:29,908
but it was how can
we make humanity
509
00:23:29,991 --> 00:23:31,368
be in this universe?
510
00:23:31,451 --> 00:23:34,329
I really, really,
really appreciated
511
00:23:34,413 --> 00:23:36,790
seeing Raquel
512
00:23:36,873 --> 00:23:39,042
and dealing with
teenage pregnancy.
513
00:23:39,126 --> 00:23:41,628
But that amazing thing
about that storyline
514
00:23:41,711 --> 00:23:43,380
is that she was the hero
of her own story.
515
00:23:43,463 --> 00:23:45,757
It's not like she got pregnant
and then was written out of
the story.
516
00:23:45,841 --> 00:23:48,552
No, she came back and was
like, "I'm still gonna do
this superhero thing,
517
00:23:48,635 --> 00:23:49,719
and I'm gonna keep this baby.
518
00:23:49,803 --> 00:23:51,847
I'm not gonna put this baby up
for adoption."
519
00:23:51,930 --> 00:23:55,183
I don't think any other book
during that time
was really saying,
520
00:23:55,267 --> 00:23:56,977
in that way and saying it,
521
00:23:57,060 --> 00:23:58,854
to the Black community
nonetheless.
522
00:23:58,937 --> 00:24:02,065
When we said
everyone belongs here,
523
00:24:02,149 --> 00:24:03,358
we mean it.
524
00:24:03,442 --> 00:24:07,154
And it's
such an incredible space
for inspiration to occur.
525
00:24:07,237 --> 00:24:10,615
[Curtis] Icon, he kind of
reminds me of my dad.
526
00:24:10,699 --> 00:24:12,242
He's got that same build,
527
00:24:12,325 --> 00:24:16,204
that same kind of, like,
very stern-looking face.
528
00:24:16,288 --> 00:24:18,290
Somebody who knows
who they are
529
00:24:18,373 --> 00:24:20,167
and what they wanna do
with themselves.
530
00:24:20,250 --> 00:24:23,545
I saw this comic book.
It had this duo of heroes.
531
00:24:23,628 --> 00:24:25,046
They're standing side-by-side,
532
00:24:25,130 --> 00:24:28,216
surrounded by
these SWAT officers.
533
00:24:28,300 --> 00:24:31,511
They had a line at the top of
the comic book cover
534
00:24:31,595 --> 00:24:33,597
that said, "Stop!
Do not hop on cop!"
535
00:24:33,680 --> 00:24:37,559
I never saw a comic book cover
like that before.
536
00:24:37,642 --> 00:24:40,061
They did a lot of things
I don't think anyone else
could do,
537
00:24:40,145 --> 00:24:42,772
and command that
same level of attention
and respect,
538
00:24:42,856 --> 00:24:45,192
that spoke to
a broader message,
539
00:24:45,275 --> 00:24:47,569
beyond the world of superheroes
and comic books.
540
00:24:47,652 --> 00:24:49,905
[Denys] I had seen fans before.
I'd met fans,
541
00:24:49,988 --> 00:24:53,700
but seeing how what we had done
had affected people,
even at that time,
542
00:24:53,783 --> 00:24:55,911
and what it meant
to Black people,
543
00:24:55,994 --> 00:24:58,205
to gay people, to minorities.
544
00:24:58,288 --> 00:25:00,749
Like, people
literally coming up to us
and sobbing,
545
00:25:00,832 --> 00:25:02,167
and, you know, like,
the whole thing.
546
00:25:02,250 --> 00:25:04,044
When I was doing some sketches,
547
00:25:04,127 --> 00:25:05,462
and this guy
came up to me and told me
548
00:25:05,545 --> 00:25:06,796
I got him out of the gang life.
549
00:25:06,880 --> 00:25:08,757
He said, "Seeing myself
on Blood Syndicate"
550
00:25:08,840 --> 00:25:11,218
and finding out I was
a Black man
drawing Blood Syndicate
551
00:25:11,301 --> 00:25:13,845
gave him another
thought process about
what he wanted to do
552
00:25:13,929 --> 00:25:15,722
with his life
other than just
running with the gang.
553
00:25:15,805 --> 00:25:18,600
To hear someone tell you they
got you out of the gang life,
554
00:25:18,683 --> 00:25:19,935
it just gives
you relevance, like,
555
00:25:20,018 --> 00:25:21,561
okay, this stuff
means something.
556
00:25:21,645 --> 00:25:25,941
And people weren't just
invested in the comics
and the characters,
557
00:25:26,024 --> 00:25:27,776
they were invested
in Milestone.
558
00:25:27,859 --> 00:25:30,946
[Sheena] It's actually a hub of
Black people getting paid,
559
00:25:31,029 --> 00:25:32,781
because they're writing
the stories,
560
00:25:32,864 --> 00:25:35,367
they're the editors,
they're the artists,
561
00:25:35,450 --> 00:25:37,953
and so, you're actually
sustaining people's livelihood
562
00:25:38,036 --> 00:25:40,288
and giving them a chance to
do the thing they love
563
00:25:40,372 --> 00:25:41,790
and to be paid for it.
564
00:25:41,873 --> 00:25:43,291
Everything was validated.
565
00:25:43,375 --> 00:25:46,002
They validated everything
that I had wanted to be
for ten years.
566
00:25:46,086 --> 00:25:47,671
Black people doing comics...
567
00:25:48,880 --> 00:25:50,632
That was an amazing
moment for me.
568
00:25:50,715 --> 00:25:54,594
That was the first moment
where I had full security
and confidence
569
00:25:54,678 --> 00:25:55,679
that I wasn't making a mistake.
570
00:25:55,762 --> 00:25:58,223
What Milestone Media had done
571
00:25:58,306 --> 00:26:02,352
in that first incarnation
was blow everyone's mind,
572
00:26:02,435 --> 00:26:07,440
prove the point
and create characters that
imprinted on a generation.
573
00:26:09,901 --> 00:26:13,321
We sold a lot more comics
than anybody else.
574
00:26:13,405 --> 00:26:14,948
[Jason] Between
the MTV interviews,
575
00:26:15,031 --> 00:26:17,117
the Black Enterprise
cover story,
576
00:26:17,200 --> 00:26:18,535
it was just clear that, like,
577
00:26:18,618 --> 00:26:22,330
we were doing
what needed to be done
in the culture
578
00:26:22,414 --> 00:26:23,957
from our angle of it.
579
00:26:24,040 --> 00:26:27,335
The conflicts came with
how we would handle
dealing with DC.
580
00:26:27,419 --> 00:26:29,462
[Matt] There was
a marketing campaign
for the first issues
581
00:26:29,546 --> 00:26:33,675
that had just the silhouettes
of the characters
with a question mark.
582
00:26:33,758 --> 00:26:35,844
There was somebody
in DC Marketing
583
00:26:35,927 --> 00:26:39,931
who said, and it was
a quote that we bandied about.
584
00:26:40,015 --> 00:26:43,393
"You can't show
that they're Black.
Black is death."
585
00:26:43,476 --> 00:26:45,687
There was
a lot of frustration
on our part.
586
00:26:45,770 --> 00:26:48,189
It wasn't because
we were being, like,
willfully oppressed.
587
00:26:48,273 --> 00:26:50,108
People weren't, like,
beating down on us,
588
00:26:50,191 --> 00:26:51,651
but there was a glass ceiling.
589
00:26:51,735 --> 00:26:54,946
There were editors
that didn't wanna work
with Black people.
590
00:26:55,030 --> 00:26:59,200
There were executives at DC
that couldn't understand
why we were doing
591
00:26:59,284 --> 00:27:01,036
anything with this company,
Milestone.
592
00:27:01,119 --> 00:27:02,287
And Black people
don't buy comic books,
593
00:27:02,370 --> 00:27:04,873
so why are we doing this
stupid experiment anyway?
594
00:27:04,956 --> 00:27:07,834
And these were people
who were tasked with
selling our books.
595
00:27:07,917 --> 00:27:09,711
I think
the marketing department
596
00:27:09,794 --> 00:27:13,882
always felt that Milestone
was basically unsaleable,
597
00:27:13,965 --> 00:27:17,052
despite the initial orders.
598
00:27:17,135 --> 00:27:20,805
There were a lot of meetings
with DC, Jenette Kahn
and with Paul Levitz,
599
00:27:20,889 --> 00:27:23,058
plotting out
what we were gonna do
with Milestone.
600
00:27:23,141 --> 00:27:27,020
The look of comics
and the whole atmosphere
of comics then
601
00:27:27,103 --> 00:27:29,439
was the speculation boom
of the early '90s.
602
00:27:29,522 --> 00:27:32,609
Comics started really
hitting a big population.
603
00:27:32,692 --> 00:27:34,069
They had, like,
The Death of Superman.
604
00:27:34,152 --> 00:27:36,863
People started speculating
and it was all over the news.
605
00:27:36,946 --> 00:27:38,823
[reporter]
Superman died Wednesday.
606
00:27:38,907 --> 00:27:42,452
E!'s Greg Agnew reports
on a world without
the first superhero.
607
00:27:42,535 --> 00:27:46,831
[Greg] Superman meets
his demise at the hands of
supervillain, Doomsday.
608
00:27:46,915 --> 00:27:49,209
Experts say
the ultimate sacrifice
609
00:27:49,292 --> 00:27:51,378
could be profitable
for collectors.
610
00:27:51,461 --> 00:27:56,549
[Paul] The mid-'90s, there was
a really nasty stretch
in the comic book industry.
611
00:27:56,633 --> 00:27:59,511
Part of it was
the end of a collectors' boom
612
00:27:59,594 --> 00:28:01,346
that had gotten out of control.
613
00:28:01,429 --> 00:28:07,602
Bill Sienkiewicz who
is one of the artistic
influential deities
614
00:28:07,685 --> 00:28:10,772
in comic books did a poster.
615
00:28:10,855 --> 00:28:12,273
It was a window poster
616
00:28:12,357 --> 00:28:14,692
that said,
"Milestone on sale here,"
617
00:28:14,776 --> 00:28:17,904
in which he painted
the Milestone characters.
618
00:28:17,987 --> 00:28:23,076
This poster was to be
something so high in quality
and so compelling,
619
00:28:23,159 --> 00:28:26,746
that there was no way that
any retailer would deny it,
620
00:28:26,830 --> 00:28:29,457
especially with
Bill Sienkiewicz,
who was white
621
00:28:29,541 --> 00:28:31,918
acting as
the ambassador, right?
622
00:28:32,001 --> 00:28:35,588
A number of comic book stores
never put that poster up.
623
00:28:35,672 --> 00:28:39,509
We always had that problem
with retailers not ordering
enough of our books,
624
00:28:39,592 --> 00:28:40,885
not promoting our books.
625
00:28:40,969 --> 00:28:45,640
And one of the things
was there was this
misunderstanding
626
00:28:45,723 --> 00:28:48,059
that Milestone
was Black comics.
627
00:28:48,143 --> 00:28:52,355
And that to be pro-Black
meant that you were anti-white,
628
00:28:52,439 --> 00:28:54,149
which is absolutely ridiculous.
629
00:28:54,232 --> 00:28:57,360
You know,
there was a lot of hate
being thrown at Milestone
630
00:28:57,444 --> 00:28:58,862
because it was like,
631
00:28:58,945 --> 00:29:02,407
"Well, y'all just making money
'cause you're sell-outs."
632
00:29:03,241 --> 00:29:04,826
Or they're good.
633
00:29:04,909 --> 00:29:06,995
I mean, the term "hater,"
wasn't a thing yet,
634
00:29:07,078 --> 00:29:09,664
but this was
pre-hater haterism.
635
00:29:09,747 --> 00:29:12,333
When I started working
for Derek,
636
00:29:12,417 --> 00:29:14,502
as the assistant
to the President,
637
00:29:14,586 --> 00:29:16,671
and working my way up,
638
00:29:16,754 --> 00:29:20,216
the relationship between
DC and Milestone
639
00:29:20,300 --> 00:29:22,051
was a pretty good relationship.
640
00:29:22,135 --> 00:29:23,470
And then Issue 25 came out.
641
00:29:26,097 --> 00:29:31,144
[Denys] We wanted to do
a story that addressed
teenage Black sexuality,
642
00:29:31,227 --> 00:29:33,980
but only in terms of Static,
in the context of Static.
643
00:29:34,063 --> 00:29:38,359
[Ivan] Dwayne said,
"I want Virgil to lose
his virginity."
644
00:29:38,443 --> 00:29:40,320
And that's the big thing
for the 25th issue.
645
00:29:40,403 --> 00:29:41,613
I was like, "Really?"
646
00:29:41,696 --> 00:29:45,492
And so, what we wanted to do
was show that on the cover
647
00:29:45,575 --> 00:29:46,618
in a responsible way.
648
00:29:46,701 --> 00:29:48,912
I don't remember it
in any great detail,
649
00:29:48,995 --> 00:29:50,997
but I think part of it
was there was
650
00:29:51,080 --> 00:29:54,709
a condom package sitting there
while the kids were making out.
651
00:29:54,792 --> 00:29:57,921
[Denys] It was requested
that we remove that condom
off the cover.
652
00:29:58,004 --> 00:30:00,465
I don't think
Dwayne really liked
that decision a whole lot.
653
00:30:00,548 --> 00:30:02,717
[Dwayne] The compromise
we came up with was
654
00:30:02,800 --> 00:30:04,844
we put the cover on the inside
655
00:30:04,928 --> 00:30:06,721
and we wrapped
a black heart...
656
00:30:06,804 --> 00:30:10,767
It was like a black border
that was a heart and just
the two faces kissing.
657
00:30:10,850 --> 00:30:12,352
That was a huge, huge fight,
658
00:30:12,435 --> 00:30:15,104
and I think a lot of it,
it wasn't about sexuality,
659
00:30:15,188 --> 00:30:16,397
it was about Black sexuality,
660
00:30:16,481 --> 00:30:19,734
which makes people
really uncomfortable.
661
00:30:19,817 --> 00:30:26,908
[Paul] Dwayne felt that
we were making that decision
on a racially-defined basis.
662
00:30:26,991 --> 00:30:29,035
I don't believe that
to be true.
663
00:30:29,118 --> 00:30:31,079
But, of course,
664
00:30:31,162 --> 00:30:33,665
obviously, I have
a level of implicit bias.
665
00:30:33,748 --> 00:30:35,250
But I don't think so.
666
00:30:35,333 --> 00:30:38,711
And you certainly can't find
anything like that on
any other DC cover
667
00:30:38,795 --> 00:30:41,589
that we had done
for a newsstand publication.
668
00:30:41,673 --> 00:30:46,219
I think Dwayne kind of
felt like DC didn't
really understand
669
00:30:46,302 --> 00:30:48,096
what was in the contract.
670
00:30:48,179 --> 00:30:49,931
We sent it to DC,
they approved it,
671
00:30:50,014 --> 00:30:51,683
it came back,
we sent it to the printer,
672
00:30:51,766 --> 00:30:54,102
but when we sent it
to the printer, it had
a new editorial in it.
673
00:30:54,727 --> 00:30:56,771
[narrator reading]
674
00:31:24,632 --> 00:31:27,594
We didn't know that
that editorial was going
to be in that book,
675
00:31:28,928 --> 00:31:30,471
but it was.
676
00:31:30,555 --> 00:31:35,184
And... the fallout
from that was incredible.
677
00:31:35,268 --> 00:31:39,522
That editorial was basically...
678
00:31:40,565 --> 00:31:42,859
We'll call it an impetus
679
00:31:42,942 --> 00:31:48,323
for the decline
and deterioration
of the relationship
680
00:31:48,406 --> 00:31:50,241
between DC and Milestone.
681
00:31:50,325 --> 00:31:54,162
We tried different ways
to come together,
682
00:31:54,245 --> 00:31:59,792
but eventually, we had a rift
that wasn't able to be healed.
683
00:31:59,876 --> 00:32:01,419
We went from being
star children
684
00:32:01,502 --> 00:32:04,756
to feeling like, "Well,
you guys don't really
appreciate us, huh?
685
00:32:04,839 --> 00:32:08,009
So we'll show you
what it's like to
really work with us
686
00:32:08,092 --> 00:32:10,595
on a level where it could be."
687
00:32:10,678 --> 00:32:13,306
[Jason] We would have to battle
DC Comics every week,
688
00:32:13,389 --> 00:32:16,684
because it'd always be
somebody who'd figure out
a way to slow down production.
689
00:32:16,768 --> 00:32:18,686
Slowing down production
for Milestone was death,
690
00:32:18,770 --> 00:32:20,355
because it meant that
people wouldn't get paid,
691
00:32:20,438 --> 00:32:21,356
books wouldn't get sold.
692
00:32:21,439 --> 00:32:22,815
The way we had it set up was
693
00:32:22,899 --> 00:32:24,817
we would get an advance
on every book,
694
00:32:24,901 --> 00:32:27,445
and that's how we were able to
keep things rolling.
695
00:32:27,528 --> 00:32:30,782
The advances stopped,
so we had to just fund it.
696
00:32:30,865 --> 00:32:33,409
"Good luck with that, you guys
who don't appreciate us."
697
00:32:33,493 --> 00:32:36,537
There was
an ultimatum presented,
698
00:32:36,621 --> 00:32:38,456
and the ultimatum was that
699
00:32:38,539 --> 00:32:42,251
if Dwayne McDuffie did not
resign as Editor-in-Chief,
700
00:32:42,335 --> 00:32:46,381
DC would end the relationship
with Milestone.
701
00:32:46,464 --> 00:32:48,966
I think that's when
the decision was made
702
00:32:49,050 --> 00:32:52,887
for Dwayne to step away
from being the nominal
editor-in-chief.
703
00:32:52,970 --> 00:32:56,516
I'm sure he was still providing
much of the editorial guidance,
704
00:32:56,599 --> 00:32:58,267
and Denys stepped in
on some of that.
705
00:32:58,351 --> 00:32:59,894
It was an untenable situation.
706
00:32:59,977 --> 00:33:01,854
I was feeling
particularly put-upon.
707
00:33:01,938 --> 00:33:05,817
Done all this work just to
end up in a position where
you're really struggling.
708
00:33:05,900 --> 00:33:07,443
But we were all
splintering off.
709
00:33:07,527 --> 00:33:09,904
[Derek] We had
a situation where
710
00:33:09,987 --> 00:33:12,407
Denys decided to leave
the company.
711
00:33:12,490 --> 00:33:16,744
Eventually, sadly,
it kind of unraveled.
712
00:33:16,828 --> 00:33:18,955
[Joseph] Starting in 1996,
713
00:33:19,038 --> 00:33:23,835
we began operating
out of the DC offices
at 1700 Broadway.
714
00:33:23,918 --> 00:33:28,047
This was after
a significant staff reduction,
715
00:33:28,131 --> 00:33:31,509
in which our staff
was reduced by
716
00:33:31,592 --> 00:33:33,886
between 50 and 60%.
717
00:33:33,970 --> 00:33:36,597
Dwayne and Derek
continued on...
718
00:33:38,015 --> 00:33:39,225
throughout that hard time.
719
00:33:39,308 --> 00:33:41,644
I can't imagine what those guys
went through there.
720
00:33:41,728 --> 00:33:44,439
But I visited them
a couple of times
and it was not pretty.
721
00:33:44,522 --> 00:33:46,733
We made good books.
We were constantly listed
722
00:33:46,816 --> 00:33:48,151
as some of the best books
being produced,
723
00:33:48,234 --> 00:33:50,778
best stories,
best, you know, characters.
724
00:33:50,862 --> 00:33:54,991
Dwayne's sense of things
was so logic-based.
725
00:33:55,074 --> 00:33:57,243
Like racism doesn't make sense.
726
00:33:57,326 --> 00:33:59,912
That's why it didn't make sense
to Dwayne.
727
00:33:59,996 --> 00:34:01,831
That's why he never understood
728
00:34:01,914 --> 00:34:04,625
how, if you made good content,
729
00:34:05,585 --> 00:34:07,462
the thing wouldn't succeed.
730
00:34:07,545 --> 00:34:11,257
That's why he and Milestone
were so ahead of their time.
731
00:34:12,884 --> 00:34:15,553
[Joseph] I don't know
who made the call
732
00:34:15,636 --> 00:34:19,348
for Milestone to
close its doors
for the first time,
733
00:34:19,432 --> 00:34:22,727
and I was not there
for the very last days.
734
00:34:22,810 --> 00:34:29,192
I spent my last two weeks there
completing Hardware 50.
735
00:34:29,275 --> 00:34:33,738
For those last two weeks,
Milestone no longer had
the money to pay me.
736
00:34:33,821 --> 00:34:36,449
So I finished that book
for free,
737
00:34:36,532 --> 00:34:39,994
because they had given me
so much,
738
00:34:40,077 --> 00:34:42,622
so I could certainly
give them two weeks.
739
00:34:42,705 --> 00:34:46,209
So I completed it
and then I left,
740
00:34:46,292 --> 00:34:49,670
and then, one month later,
Milestone closed its doors.
741
00:35:18,407 --> 00:35:19,575
[Denys] Oh, wow.
742
00:35:19,659 --> 00:35:21,786
What are these, bound editions?
743
00:35:23,579 --> 00:35:25,081
Xombi.
744
00:35:25,164 --> 00:35:27,083
You brought these over from DC?
745
00:35:27,166 --> 00:35:30,044
You got their only copies here
[chuckling] in a box?
746
00:35:31,212 --> 00:35:32,630
You're so crazy.
747
00:35:34,215 --> 00:35:36,717
So now we're in,
like, '98, '99.
748
00:35:36,801 --> 00:35:38,719
I had been out in California
for a while.
749
00:35:38,803 --> 00:35:40,346
I'm doing storyboards,
750
00:35:40,429 --> 00:35:41,931
I'm doing all kinds of stuff
and working with
different people.
751
00:35:43,432 --> 00:35:45,351
Dwayne had left New York City.
752
00:35:45,434 --> 00:35:48,855
He moved to, like, you know,
not the good part of Florida.
753
00:35:48,938 --> 00:35:51,232
Not the Miami, Florida,
you know?
754
00:35:51,315 --> 00:35:52,733
He was in Orlando.
755
00:35:52,817 --> 00:35:54,652
And I would call and go,
"What are you doing
in Orlando?"
756
00:35:54,735 --> 00:35:58,573
"Well, I'm just sick
of the business,
the business is sick of me."
757
00:35:58,656 --> 00:36:02,285
And he was very depressed
and cynical about it.
758
00:36:02,368 --> 00:36:04,996
And I was like,
"Well, you should
come to Hollywood."
759
00:36:05,079 --> 00:36:08,457
The Milestone characters
disappeared almost entirely.
760
00:36:08,541 --> 00:36:11,252
No more Icon. No more Hardware.
761
00:36:11,335 --> 00:36:13,045
Bye-bye, Blood Syndicate.
762
00:36:13,129 --> 00:36:17,550
Only one Milestone hero
survived in a very
unexpected way.
763
00:36:20,887 --> 00:36:24,891
[theme song playing]
764
00:36:31,898 --> 00:36:33,774
-[electrical buzzing]
-[man grunts]
765
00:36:33,858 --> 00:36:35,276
[groans]
766
00:36:35,359 --> 00:36:36,861
[thief] What the heck
is up with that?
767
00:36:36,944 --> 00:36:40,448
[electrical buzzing]
768
00:36:40,531 --> 00:36:42,199
You mean, "What up with that?"
769
00:36:42,283 --> 00:36:44,785
Either use slang properly
or don't use it at all.
770
00:36:46,537 --> 00:36:50,374
[Denys] I get a call
from Warner Bros.
saying that
771
00:36:50,458 --> 00:36:51,751
they were interested
in pitching Static.
772
00:36:51,834 --> 00:36:55,379
They ended up doing it.
I ended up being a director
773
00:36:55,463 --> 00:36:57,173
on the show
for the first two seasons,
774
00:36:57,256 --> 00:36:59,926
and ended up being
right back at Milestone
in a way.
775
00:37:00,009 --> 00:37:02,178
I auditioned for Static Shock.
776
00:37:02,261 --> 00:37:06,641
It was my first
series lead role.
777
00:37:06,724 --> 00:37:10,269
Up to that point,
I had been doing
a lot of guest work,
778
00:37:10,353 --> 00:37:13,397
so this was the first time
I was like,
"Oh, this is my house."
779
00:37:13,481 --> 00:37:14,899
Whoa, man, are you tripping?
780
00:37:14,982 --> 00:37:16,817
Why would I do
a whack thing like that?
781
00:37:16,901 --> 00:37:18,653
The voice for Virgil...
782
00:37:18,736 --> 00:37:21,697
To me, it was like,
"This is what
it would have been like
783
00:37:21,781 --> 00:37:24,575
if I had gotten
electrical powers at 14."
784
00:37:25,701 --> 00:37:26,827
[as Static]
The name's Static,
785
00:37:26,911 --> 00:37:28,537
and I put a shock
to your system.
786
00:37:30,539 --> 00:37:34,210
At the beginning, a very much
run-of-the-mill experience.
787
00:37:34,293 --> 00:37:36,837
But when I found out
more about him...
788
00:37:36,921 --> 00:37:39,173
"Oh, it's based on
a comic book."
789
00:37:39,257 --> 00:37:42,468
There's a whole generation
of people, kids
790
00:37:42,551 --> 00:37:44,887
who have no idea
that Static Shock,
791
00:37:44,971 --> 00:37:46,472
aka Static,
792
00:37:46,555 --> 00:37:47,932
was a comic book.
793
00:37:48,015 --> 00:37:51,769
Since I'm kind of
the youngest member of
DC Editorial currently,
794
00:37:51,852 --> 00:37:56,399
my first interaction
with Milestone was seeing
Static Shock on TV.
795
00:37:56,482 --> 00:37:59,235
That was my introduction
to DC as a whole.
796
00:37:59,318 --> 00:38:01,779
I started college in 2000.
797
00:38:01,862 --> 00:38:05,366
And that is the same year
as Static Shock coming out.
798
00:38:05,449 --> 00:38:07,785
You know, it was always on
in someone's dorm,
799
00:38:07,868 --> 00:38:11,872
because it was a Black hero.
800
00:38:11,956 --> 00:38:16,252
[Joseph] The Static Shock
cartoon would show
all these Black kids
801
00:38:16,335 --> 00:38:18,546
that they were not alone.
802
00:38:18,629 --> 00:38:21,424
So, this is the world
we fought for
803
00:38:21,507 --> 00:38:24,176
and we have to continue
to fight for.
804
00:38:24,260 --> 00:38:27,430
Midway through Season 2
is when we called Dwayne...
805
00:38:28,681 --> 00:38:30,224
to come in and,
806
00:38:30,307 --> 00:38:33,936
you know,
try his hand at writing Static
and then working in Hollywood.
807
00:38:34,020 --> 00:38:36,063
But that was
a whole different trip,
808
00:38:36,147 --> 00:38:38,107
seeing him again
after all that time.
809
00:38:38,190 --> 00:38:39,817
And I was surprised
810
00:38:39,900 --> 00:38:41,485
that they were gonna
work together,
811
00:38:41,569 --> 00:38:44,739
because of how Milestone ended
and everything that
happened there.
812
00:38:44,822 --> 00:38:46,407
But he literally
said this to me.
813
00:38:46,490 --> 00:38:47,950
He's like, "Don't you think
more people should know
who Static is?"
814
00:38:48,034 --> 00:38:51,287
I was like, "Yeah."
"Well, this is the way
to do it."
815
00:38:51,370 --> 00:38:52,455
And then you know what we did?
816
00:38:53,497 --> 00:38:55,291
We picked it right up
where we left off,
817
00:38:55,374 --> 00:38:56,459
like it had never happened.
818
00:38:56,542 --> 00:38:59,628
And the minute he hit town,
819
00:38:59,712 --> 00:39:02,423
he started working
and he never stopped.
820
00:39:02,506 --> 00:39:05,176
I never knew how important
it would be to meet
a role model like you.
821
00:39:05,843 --> 00:39:06,927
Role model?
822
00:39:07,011 --> 00:39:09,305
Yeah, a Black superhero.
823
00:39:09,388 --> 00:39:11,515
I don't know.
It validates me somehow.
824
00:39:11,599 --> 00:39:13,976
Heroes come
in every color, my friend.
825
00:39:14,060 --> 00:39:15,978
I know.
It's just that sometimes,
826
00:39:16,062 --> 00:39:18,189
I wish there was
a Black superhero back home
827
00:39:18,272 --> 00:39:19,440
for folks to look up to.
828
00:39:19,523 --> 00:39:21,358
Oh, but there is.
829
00:39:22,568 --> 00:39:27,990
Dwayne really exploded
with his animation work.
830
00:39:28,074 --> 00:39:30,409
He started writing
Justice League,
831
00:39:30,493 --> 00:39:33,287
which got, rightfully,
a ton of praise.
832
00:39:33,370 --> 00:39:35,873
[Dwayne] Really,
the things that they're saying
about their relationships
833
00:39:35,956 --> 00:39:37,917
and how they feel
about each other,
they all mean it.
834
00:39:38,000 --> 00:39:41,837
And we got to see them
in ways that we couldn't
see them otherwise.
835
00:39:41,921 --> 00:39:43,589
[Reggie] Running Ben 10.
836
00:39:43,672 --> 00:39:46,008
He was doing movies for DC.
837
00:39:46,092 --> 00:39:49,470
So he was... really become
a go-to guy for them,
838
00:39:49,553 --> 00:39:51,597
which, I knew it.
839
00:39:51,680 --> 00:39:54,141
So, it was glad to, you know,
840
00:39:54,225 --> 00:39:56,519
to quote
the Big Daddy Kane record,
841
00:39:56,602 --> 00:39:58,729
"Damn it feels good to see
people up on it."
842
00:40:05,736 --> 00:40:06,821
[Robin] Oh, my goodness.
843
00:40:06,904 --> 00:40:08,989
Oh, you look so beautiful.
844
00:40:09,073 --> 00:40:10,241
[Edna Gardner] Why, thank you.
845
00:40:10,324 --> 00:40:11,784
[Robin] Oh, you look
so beautiful.
846
00:40:13,661 --> 00:40:15,830
[Edna] Dwayne was just
so different.
847
00:40:15,913 --> 00:40:16,997
[Robin chuckles softly]
848
00:40:17,081 --> 00:40:19,542
-He loved to argue.
-[chuckles]
849
00:40:19,625 --> 00:40:21,210
Loved to.
850
00:40:21,293 --> 00:40:22,628
Oh, his vocabulary...
851
00:40:22,711 --> 00:40:26,298
He told me one night,
my, uh...
852
00:40:26,382 --> 00:40:28,551
-encyclopedias was obsolete.
-[chuckles]
853
00:40:32,513 --> 00:40:35,432
[Robin] He had been
on the phone with his mom.
854
00:40:35,516 --> 00:40:38,060
I heard that
he had run up the stairs
855
00:40:38,144 --> 00:40:39,854
in his house,
856
00:40:40,771 --> 00:40:42,273
and sat down.
857
00:40:42,356 --> 00:40:45,317
But he stopped
being able to
feel his legs.
858
00:40:45,401 --> 00:40:46,360
[takes deep breath]
859
00:40:46,443 --> 00:40:48,028
Which is not a good sign.
[sighs]
860
00:40:48,112 --> 00:40:50,531
And ended up at the hospital.
861
00:40:50,614 --> 00:40:55,077
[Charlotte McDuffie]
Reggie Hudlin had this event
planned for that Wednesday
862
00:40:55,161 --> 00:40:57,538
at Golden Apple Comics in LA.
863
00:40:57,621 --> 00:41:00,332
And Dwayne was
scheduled to be there.
864
00:41:00,416 --> 00:41:04,253
I had started a website
that featured
865
00:41:04,336 --> 00:41:06,380
and celebrated Black comics.
866
00:41:06,463 --> 00:41:10,134
And I was going to do
a launch party
at Golden Apple Comics.
867
00:41:10,217 --> 00:41:13,804
And I invited all my friends
who were into comics.
868
00:41:14,972 --> 00:41:16,056
But Dwayne never made it.
869
00:41:19,560 --> 00:41:22,271
[stuttering] I was
at the hospital
870
00:41:22,354 --> 00:41:24,273
when they said
he didn't make it.
871
00:41:24,356 --> 00:41:27,318
And I said something like,
872
00:41:27,401 --> 00:41:31,822
"The one indispensable person
is gone," you know.
873
00:41:31,906 --> 00:41:35,117
He is irreplaceable.
874
00:41:35,201 --> 00:41:37,620
When you lose your best friend
as an adult,
875
00:41:37,703 --> 00:41:39,288
you don't run out
and get another one.
876
00:41:39,371 --> 00:41:41,415
There's just a hole, you know?
877
00:41:45,002 --> 00:41:47,421
I had heard about
Dwayne passing away
878
00:41:47,504 --> 00:41:49,089
before the event started.
879
00:41:49,173 --> 00:41:51,926
But we were like,
"But we have to do it anyway,
880
00:41:52,009 --> 00:41:54,762
and we kinda need to do it.
881
00:41:54,845 --> 00:41:57,264
'Cause everyone's gonna want
somewhere to go."
882
00:41:57,348 --> 00:41:59,475
And what's beautiful is that
883
00:42:00,351 --> 00:42:01,936
everyone shows up.
884
00:42:06,941 --> 00:42:08,859
[Denys] A lot of people
leaned on him.
885
00:42:08,943 --> 00:42:12,446
Lot of people leaned on him
and looked at him as the light,
886
00:42:12,529 --> 00:42:14,657
you know, or as the rock.
887
00:42:14,740 --> 00:42:17,618
Someone that they could
really, like, "This is what
I wanna be like.
888
00:42:17,701 --> 00:42:19,119
And this is how
you act in comics,
889
00:42:19,203 --> 00:42:22,373
and if you wanna write
the right way,
this is how you do it."
890
00:42:23,290 --> 00:42:24,667
Dwayne was that
to a lot of people.
891
00:42:26,585 --> 00:42:29,505
I got to tell him one day
how much he meant to me.
892
00:42:29,588 --> 00:42:32,925
And, um,
he did the Dwayne thing.
893
00:42:33,008 --> 00:42:36,220
He threw it back
at me, you know,
in the most gracious way.
894
00:42:36,303 --> 00:42:37,680
"Oh, well, you know,
895
00:42:37,763 --> 00:42:39,640
you are really smart.
You would have
figured it out anyway."
896
00:42:39,723 --> 00:42:42,476
You know, all the things...
Basically everything that
I had said to him,
897
00:42:42,559 --> 00:42:44,061
he's like, "You would have
figured that out."
898
00:42:45,062 --> 00:42:46,855
He just gave.
899
00:42:53,487 --> 00:42:55,906
[Charlotte] This is one
of my favorite drawings
of Dwayne,
900
00:42:55,990 --> 00:42:57,658
just because it looks
so much like him.
901
00:42:57,741 --> 00:42:59,410
John Paul got the...
902
00:42:59,493 --> 00:43:02,037
mainly his shoulders,
his posture.
903
00:43:02,121 --> 00:43:04,748
"That's what happens
to legends.
904
00:43:04,832 --> 00:43:06,041
You're one of us now."
905
00:43:06,125 --> 00:43:07,293
"Welcome to Dakota."
906
00:43:07,376 --> 00:43:09,420
And I'm getting choked up
as I'm saying it.
907
00:43:12,673 --> 00:43:13,507
Hmm.
908
00:43:16,927 --> 00:43:17,928
Okay.
909
00:43:26,520 --> 00:43:27,688
[Reggie] After the event,
910
00:43:27,771 --> 00:43:29,732
Derek and Denys
kind of pulled me aside
911
00:43:29,815 --> 00:43:32,109
and they said,
"Man, we built this company
912
00:43:32,192 --> 00:43:34,528
and, like,
we just kind of let it go.
913
00:43:34,611 --> 00:43:35,738
That doesn't make any sense."
914
00:43:35,821 --> 00:43:38,324
[Derek] I said, "We got
to continue this.
915
00:43:38,407 --> 00:43:40,617
It's just too important."
916
00:43:41,577 --> 00:43:44,371
Well, we don't need
to talk about it.
917
00:43:44,455 --> 00:43:46,165
It was written in neon,
918
00:43:46,248 --> 00:43:47,708
what we need to do next.
919
00:43:47,791 --> 00:43:49,585
"We've got to get this thing
going again.
920
00:43:49,668 --> 00:43:52,713
So, we want you to come in
as a partner."
921
00:43:52,796 --> 00:43:58,302
I was like, "Yeah," like,
"I only make a mistake once."
922
00:43:58,385 --> 00:44:01,138
[Static] Welcome to
the City of Dakota.
923
00:44:01,221 --> 00:44:03,682
The Big Bang protests
changed everything,
924
00:44:03,766 --> 00:44:04,975
including me.
925
00:44:05,059 --> 00:44:08,020
[narrator] The Milestone
relaunch reimagined Static...
926
00:44:16,278 --> 00:44:17,279
Hardware...
927
00:44:25,120 --> 00:44:26,830
Icon and Rocket...
928
00:44:30,751 --> 00:44:34,713
...while keeping them rooted
in the culture of protest
and disruption.
929
00:44:38,425 --> 00:44:39,593
And this is only the beginning.
930
00:44:46,100 --> 00:44:48,894
[Denys] It took us to
bring it back in the right way
for it to really work.
931
00:44:48,977 --> 00:44:51,814
And that took
a lot of commitment
on our parts.
932
00:44:51,897 --> 00:44:53,732
This is for
a new generation of readers.
933
00:44:53,816 --> 00:44:57,236
These are people who have
never seen Static before,
know nothing about it.
934
00:44:57,319 --> 00:44:59,029
But Milestone has
always been about
935
00:44:59,947 --> 00:45:01,365
the times we're in now.
936
00:45:01,448 --> 00:45:03,283
[protestors chanting]
Black lives matter!
Black lives matter!
937
00:45:03,367 --> 00:45:04,618
[Denys] We looked
at George Floyd,
938
00:45:04,701 --> 00:45:06,995
all the protests that were
happening worldwide,
939
00:45:07,079 --> 00:45:09,706
and the police response to it.
940
00:45:09,790 --> 00:45:12,418
-[people clamoring]
-[woman shrieking]
941
00:45:13,544 --> 00:45:15,629
[Denys] So we used
all that stuff to update
942
00:45:15,712 --> 00:45:18,841
the Big Bang origin to reflect
what was going on today.
943
00:45:18,924 --> 00:45:21,260
Instead of a gang fight,
which is what it was
944
00:45:21,343 --> 00:45:23,429
in the '90s,
when gangs were big,
945
00:45:23,512 --> 00:45:26,974
we changed it to protests
and George Floyd
946
00:45:27,057 --> 00:45:28,600
and that kind of energy
around it.
947
00:45:28,684 --> 00:45:30,269
What is their context?
948
00:45:30,352 --> 00:45:32,479
How are they
gonna relate to it?
That's what this is about.
949
00:45:34,231 --> 00:45:37,526
In the original iteration
of Milestone,
950
00:45:37,609 --> 00:45:40,571
I drew Hardware,
I don't know, for 24 issues,
or something like that.
951
00:45:40,654 --> 00:45:42,364
Almost two years.
952
00:45:42,448 --> 00:45:44,158
And then,
when we brought
Milestone back,
953
00:45:45,534 --> 00:45:46,952
I'm drawing Hardware right now,
954
00:45:48,078 --> 00:45:49,079
30 years later.
955
00:45:50,998 --> 00:45:53,417
[Reggie] People really dig
our books.
956
00:45:53,500 --> 00:45:57,171
We're gonna be
expanding the line of books
from three to six next year.
957
00:45:57,254 --> 00:46:00,674
We have a live-action
Static Shock movie
in development.
958
00:46:00,757 --> 00:46:03,010
We have an animated feature
in development
959
00:46:03,093 --> 00:46:06,597
that's gonna feature
the whole Milestone cast.
960
00:46:06,680 --> 00:46:09,641
We're moving really fast
and really strongly.
961
00:46:09,725 --> 00:46:13,103
In our first meetings
about relaunching Milestone,
962
00:46:13,187 --> 00:46:17,524
one of the things
that Derek Dingle
hit really hard was,
963
00:46:17,608 --> 00:46:20,777
"So many people can't
find their way into comics."
964
00:46:20,861 --> 00:46:23,655
Even in our initial books,
we wanted to make sure we had
965
00:46:23,739 --> 00:46:29,161
new writers and artists
working with the veterans
on the books.
966
00:46:29,244 --> 00:46:32,372
[Leon Chills]
Reggie is basically,
you know, the biggest blessing,
967
00:46:32,456 --> 00:46:35,584
'cause he told me that
Milestone was finally
going to be relaunched,
968
00:46:35,667 --> 00:46:37,377
like officially.
969
00:46:37,461 --> 00:46:39,880
Then he asked me, you know,
if I wanted to
970
00:46:39,963 --> 00:46:41,757
write Icon & Rocket with him.
971
00:46:41,840 --> 00:46:44,301
I didn't know how much
I was gonna get paid
or any of that.
972
00:46:44,384 --> 00:46:47,304
It was just like,
"Yeah, Reggie, I'm in, duh."
973
00:46:49,348 --> 00:46:51,892
[Nikolas Draper-Ivey] Dwayne
was so intelligent,
974
00:46:51,975 --> 00:46:55,771
and I'm like, "I'm nowhere
near as smart as he is.
975
00:46:55,854 --> 00:46:59,358
Like, how I am I gonna
live up to this? I can't draw
like John Paul Leon.
976
00:46:59,441 --> 00:47:01,527
Like, how am I gonna
touch that?
977
00:47:01,610 --> 00:47:03,862
And the reality is, you can't.
978
00:47:03,946 --> 00:47:06,698
Best thing I can do is
just be myself.
979
00:47:06,782 --> 00:47:08,951
I've had moments
where I think,
980
00:47:09,034 --> 00:47:12,829
"Oh, man. One day,
I'm gonna have to do this
for someone else."
981
00:47:12,913 --> 00:47:15,165
Like what Denys is doing
for me,
982
00:47:15,249 --> 00:47:16,792
someone else is
gonna come along
983
00:47:16,875 --> 00:47:18,710
and I'm gonna
have to mentor them.
984
00:47:20,587 --> 00:47:23,048
[Leon] When I think of
working on this
985
00:47:23,131 --> 00:47:24,925
and my son in relation to it,
986
00:47:25,008 --> 00:47:28,011
I definitely look forward to
the day of being able to
hand a comic book to him
987
00:47:28,095 --> 00:47:30,973
and tell him that I was
part of bringing it to life.
988
00:47:31,056 --> 00:47:38,438
Going to Golden Apple Comics
to see my first-ever
co-written comic book
989
00:47:38,522 --> 00:47:41,024
with the GOAT, Reggie Hudlin
in the store.
990
00:47:45,612 --> 00:47:48,156
And I definitely want to
make it easier for him to
991
00:47:48,240 --> 00:47:50,701
be able to do it
if he wanted to.
992
00:47:50,784 --> 00:47:54,079
[Jim] It gives people
creative inspiration, right?
993
00:47:54,162 --> 00:47:56,248
To see themselves,
not just in the characters,
994
00:47:56,331 --> 00:47:57,416
but in the creators,
995
00:47:57,499 --> 00:47:59,876
the talent community that
creates this content.
996
00:47:59,960 --> 00:48:02,713
We wanted to do it
bigger than ever before.
997
00:48:02,796 --> 00:48:06,967
And we found
the perfect collaborator
with Ally.
998
00:48:08,552 --> 00:48:10,762
Ally is committed to
creating a space
999
00:48:10,846 --> 00:48:14,182
that authentically showcases
Black communities.
1000
00:48:14,266 --> 00:48:20,814
And we've teamed up
to create what we call
the Milestone Summit.
1001
00:48:20,897 --> 00:48:24,568
It's this week-long program
where people can come
1002
00:48:24,651 --> 00:48:27,529
and get training
in all these different fields.
1003
00:48:27,613 --> 00:48:30,782
-It's not just about
marketing programs...
-Yeah.
1004
00:48:30,866 --> 00:48:33,160
...that, you know,
get your brand out.
1005
00:48:33,243 --> 00:48:37,497
It has to also be
financial investment
in the communities,
1006
00:48:37,581 --> 00:48:39,666
or it's not real.
1007
00:48:39,750 --> 00:48:42,336
[Reggie] Black success
has to be more than
an accident.
1008
00:48:42,419 --> 00:48:45,297
We need to make it
business as usual.
1009
00:48:49,092 --> 00:48:52,179
[Erica Hughes] We are
at the time where people
are looking for these stories,
1010
00:48:52,262 --> 00:48:54,514
and I think, to be in
a position where
1011
00:48:54,598 --> 00:48:56,725
we're able to help
tell those stories,
1012
00:48:56,808 --> 00:48:59,561
and change the trajectory
of other people's lives
1013
00:48:59,645 --> 00:49:01,271
is very, very exciting for me.
1014
00:49:01,355 --> 00:49:02,314
The Milestone Initiative,
1015
00:49:02,397 --> 00:49:06,193
to me, is the single most
important part
1016
00:49:06,276 --> 00:49:08,862
of what we are doing in this
new wave of development.
1017
00:49:08,945 --> 00:49:10,364
It's bringing people back
1018
00:49:10,447 --> 00:49:12,824
who thought that they
never had a chance
and bringing them in.
1019
00:49:13,575 --> 00:49:15,452
[Reggie] So, our job
1020
00:49:16,536 --> 00:49:20,207
is to teach people
the things they need to know
1021
00:49:20,290 --> 00:49:22,084
that they're not being
taught elsewhere.
1022
00:49:22,167 --> 00:49:26,505
You are all here
because you sought out
something different.
1023
00:49:26,588 --> 00:49:29,216
And you're willing to
be different, right?
1024
00:49:29,299 --> 00:49:34,388
So you have to make work
that speaks to yourself,
1025
00:49:34,471 --> 00:49:37,391
that speaks to
all the other folks like you
1026
00:49:37,474 --> 00:49:39,393
who aren't in this room,
1027
00:49:39,476 --> 00:49:43,438
and to convert
the most unlikely person
1028
00:49:43,522 --> 00:49:46,108
who wouldn't be down
with what you're doing,
1029
00:49:46,191 --> 00:49:49,528
but you present it so fly
that they're down.
1030
00:49:49,611 --> 00:49:51,530
You push yourself for so long
1031
00:49:51,613 --> 00:49:53,407
and you don't think
anybody's listening,
1032
00:49:53,490 --> 00:49:55,242
you don't feel like
your voice is heard.
1033
00:49:55,325 --> 00:49:59,079
And finally somebody tells you,
"I heard you."
1034
00:49:59,162 --> 00:50:04,126
[Atagun Ihan] You don't
come across any program
like this so it's very unique.
1035
00:50:04,209 --> 00:50:10,048
The genuine effort from them.
1036
00:50:10,132 --> 00:50:13,969
Reggie and Denys have just been
dropping gems on us all week.
1037
00:50:14,052 --> 00:50:16,054
He's not stuck.
1038
00:50:16,138 --> 00:50:17,764
He's evolving and growing.
1039
00:50:17,848 --> 00:50:20,726
[Dorado Quick] You know, Ally
is literally being an ally
kinda right now,
1040
00:50:20,809 --> 00:50:22,686
as far as helping us
getting into the industry
1041
00:50:22,769 --> 00:50:23,854
and getting that mentorship.
1042
00:50:25,230 --> 00:50:29,317
To me, it's all about
giving people a clear path
1043
00:50:29,401 --> 00:50:31,820
towards a thing
that they wanna do.
1044
00:50:32,654 --> 00:50:33,989
[Denys] It's been great.
1045
00:50:34,072 --> 00:50:35,741
And we know that
the talent we get out
of that program
1046
00:50:35,824 --> 00:50:36,867
is gonna be phenomenal.
1047
00:50:36,950 --> 00:50:38,368
It's already phenomenal.
1048
00:50:38,452 --> 00:50:40,871
Those people are
already really good.
I wanna hire them right now.
1049
00:50:40,954 --> 00:50:43,790
[narrator] The commitment to
building future generations
1050
00:50:43,874 --> 00:50:46,334
is one that
must be unwavering.
1051
00:50:46,418 --> 00:50:49,880
It's us.
We are the torchbearers.
1052
00:50:51,006 --> 00:50:52,507
The legacy-holders.
1053
00:50:53,175 --> 00:50:54,468
Changemakers.
1054
00:50:55,677 --> 00:50:58,889
If anything ties
the Denys Cowan from 1989
1055
00:50:58,972 --> 00:51:02,851
to the Denys Cowan of,
you know, 2022,
1056
00:51:02,934 --> 00:51:06,688
it's the fact that
he realizes that
the job isn't done.
1057
00:51:10,067 --> 00:51:11,359
[Leon] Icon says,
1058
00:51:11,443 --> 00:51:14,738
"To inspire humanity to strive
for their fullest potential,
1059
00:51:14,821 --> 00:51:17,866
to reveal to humanity
the best part of themselves,
1060
00:51:17,949 --> 00:51:20,744
through my on-going example
to make my adopted home
1061
00:51:20,827 --> 00:51:22,370
a better place to live.
1062
00:51:22,454 --> 00:51:26,041
Until all of humanity is ready
to take their place as
a mature species,
1063
00:51:26,124 --> 00:51:27,501
Icon is here to stay."
1064
00:51:29,753 --> 00:51:32,005
[narrator] And if you wanna
see what's next
1065
00:51:32,088 --> 00:51:33,673
for the Milestone generation...
1066
00:51:37,010 --> 00:51:38,136
Just turn the page.
1067
00:51:42,766 --> 00:51:46,228
Remove the ceilings.
Dream bigger!
82534
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