All language subtitles for 08-Categories and Keywords

You've chosen the title for your book.

Now let's choose categories for your book

to be placed in.

The categories on Kindle and the

categories on physical books are a little
bit different.

When you first upload your book, you get
to choose two categories.

You can come back later and suggest
additional categories to Amazon, and

we'll cover that next.

Now, when you're choosing your

categories, there's three rules that I'd
like to give you number one you.

Want to choose categories that have a
good number of searches.

That means that when you look at the
category, and you especially look at the

at the books that come up on top of that
category, you know number one number two

number three.
If you look at their sales ranks, they

have a good sales rank on Amazon, and
that means that they're selling a certain

number of books on average per day.

You want to make sure that the categories

actually have traffic that you choose.

At the same time, you want to make sure

that you're able to rank in those
categories, because if you look through

all the books.

And if you go down to position number ten

or position number twenty and it's still
super competitive, for example, maybe the

book in number twenty is actually written
by an author that's on TV all the time

wow that means that network, that
category is like super competitive.

It's going to be hard to rank in that
category.

Yeah, you know, it's probably not one
that you want to go after.

At the same time, you want it to be
relevant to your book because you don't

just want to get your book listed.

The category you don't want to show U

number ten if you're not selling any
books.

You want to make sure that you're not
only selling books inside of this

category, but you're attracting your
ideal client for the back end.

So we're going to go over and we're going
to look at categories real quick.

And before we do that, I want to
recommend Kindle Preneur because they

have a calculator that it helps you
figure out the sales.

And I mentioned it earlier and I
mentioned it again here here.

So let's say, let's say that you find a
Kindle book and it's ranked 80000

thousand overall.
On amazon well, if we put it in here,

that means they're probably selling about
three books per day.

Ok, that's interesting.

So we know they're selling about three

books per day.

That'll help us with our numbers.

Let's refresh it and let's say, OK, well,
let's say that we find somebody who's in

category 30000, thousand so the thirtieth
thousand of the book, well, they're

probably selling 10 books per day.

So this is just a wild estimate, but it

gives us an idea as we're searching
through how many books per day we can

expect to be selling, you know, if these
are our direct competitors.

And we do a good job against our
competitors.

So let's go over and look at categories
on Amazon.

I'm over at the Amazon bestsellers list,
and you can get here just by searching

Google for Amazon bestsellers, and you'll
end up finding this.

And then I navigated down to the Kindle
Store and Kindle ebooks.

Well, from here you can see that we have
all these big major categories.

Well, if we click over here on the left
and we click on health, fitness and

dieting. Then we're going to see additional

categories. And look, we can go deeper.

So we're still a little too broad.

So if we're in health, fitness and

dieting, let's say that we want to go in
nutrition, OK?

So now we're in nutrition.

Now we have the general category of

nutrition. Or if one of these is more relevant, we

could go even deeper.

So if we're talking about food allergies,

we can end up going all the way down here
and now we're in the food allergy

section. But, and you notice we have the top 100

paid and you can also look at the top 100
free in the category.

And when I say how well they're selling,
let's say we look at number one on the

page. If we go down and see what their sales

rank is, they are 9000 in the store.

So it's not just this category because

remember, they might be selling by
keyword searches, they might be selling

by category searches.

They might have their own promotions that

they're doing.

Let's type in.

The 9000 I forget exactly what it was.

We'll do nine thousand one hundred

seventeen books per day is probably what
we could expect here and just as a

comparison let's go back and let's drop
down to we'll say sixteenth two hundred

and seventy six thousand so two hundred
and seventy six thousand and.

And we can see less than a book a day at
that low over rank, which of course,

they're lower in the category.

So, but we know what we're in this

category. So if this is what you're selling, maybe

you're in this calorie.

But let's just jump back up to health,

fitness and dieting.

And let's say that you're not nutrition,

maybe you're in personal health.

I'm kind of curious exactly what personal

health is.

Ok, there's Women's Health, there's men

health, there's aging.

Oh, aging is a good market.

Let's go to aging.

Ok. So this is the aging market.

So again, I could do the same thing and
check.

How books are selling here?
Are they too competitive, you know, to

get lower positions on it?
What type of competition do we see here?

At the same time, while you're looking at
some of your competitors, you might find

other categories that are relevant.

So if I look here, OK, they're number one

in aging.

We just saw that.

They're also number one in osteoporosis
and number one in quick workouts.

They are doing a good job across multiple
categories.

And you can see overall in the Kindle
score, their number 7000 So they have a

good rank.
They're selling a lot of books.

And the ranking number one in all these
different categories.

So you can find categories by doing
search.

You can also find some categories by
looking at this direction, just seeing

what some of the competitors are showing
up in and we see we could go there as

well from here and we can see what the
quick workouts category looks like.

Here we are.

So you're going to find two categories

that you submit when you first upload
your book, then you can come back and you

can request.

Up to 10 total categories.

So another 8 categories you can actually
request.

And again, that's up to Amazon's customer
support whether they're going to give it

to you or not.

But there's a simple process to ask for

it. So what you'll do is you'll go over to

author. Dot amazon dot com and contact them and,

you're going to want to choose Amazon
book Page update Amazon categories when

you ask for additional categories, you.

You're going to want to use the full

category string so that will look
something like Kindle store, Kindle

ebooks, business and money, business
life, mentoring and coaching.

We take you all the way down to the
category of mentoring and coaching.

So you can suggest up to 10 categories
total, and you know you might as well go

for all 10 when you do search, as long as
they're relevant.

Don't be suggesting things that aren't
relevant.

You're just going to get the whole thing
kicked back to and they're going to say

no and just as a note.

If they give you a no initially, that

doesn't mean give up.

That means wait a few days, submit on a

different day, perhaps drop a couple of
categories that aren't as relevant, maybe

submit a total of eight and see if that
gets accepted.

Because a lot of times it just depends on
which customer support person you hit.

So the process is really easy.

We go to the Amazon contact us page,

click on Amazon Book page over here.

We're going to update Amazon categories

and then you're going it says what here?
What are you updating to?

And then they're telling you which one
applies to which add categories in more

than one marketplace.

Check that they're available in each

marketplace because the category might
not be available in each marketplace.

And then you can tell them what you want
to add it because they've given you very

specific instructions of how to add the
categories that you'd like to add.

And it depends.

On which Amazon representative you get.

So if you don't get what you want, try
again a little bit later.

Next up is keyword phrases.

You get 7 boxes and up to 50 characters

each for the keyword phrases.

The first few boxes you should focus on

your most desirable keywords.

These are the same keywords that you have

in your title and your subtitle.

These are the ones you really want to go

after. And you're not going to use all 50

characters in those first few boxes,
because those are just specific to them.

Then you're going to use the last few.

I'm going to say stuff here, but it's not

keyword stuff because you're not going to
repeat the same keyword multiple times,

but you're going to use the last few to
stuff additional long tail keyword

phrases and you have 50 characters.

You're going to use almost all 50

characters in each of these boxes.

And you have to remember when you're

dealing with keywords, Amazon uses all
variations you type in, in whatever

order. Ok, so it's similar to Google, very broad

match. So if you put this word before, this word

doesn't matter.

Amazon's going to mix them all together

for those keyword phrases.

So just it doesn't matter.

You don't have to go like opposite order
of the words or any of that type of

stuff. Just put in the keywords that you want to

show up for.

Use those last few boxes to get a whole

bunch of keyword phrases in that you want
to rank for.

And when I say no keyword stuff, that
just simply means don't use the same

keyword multiple times.

You know, like weight loss diets, weight

loss secrets, weight loss, intermittent
fasting.

Don't keep doing that repeating weight
loss like that.

So get the keyword phrases in and then go
after it.