All language subtitles for 05-Buyer Search Engine

Now let's talk about Amazon search engine
algorithm and how you can take advantage

of it.
Because remember, Amazon is a buyer's

search engine, and one of the easiest
ways to talk about this is to compare

Amazon's search engine versus Google's
search engine.

Google wants to help their visitors find
the stuff they're looking for.

That means that they try to show relevant
links and information and or products

that people might be searching for.

They want to help someone find what

they're looking for with as few of clicks
as possible.

That's because if you search Google and
you find what you're looking for on your

first try, exactly what you tried to
find, then you're likely to use Google

next time as well.

So basically, it's in their self-interest

to provide the listings that are as much
of what their visitors are searching for

as possible.
That means.

That if you rank high on Google for a
specific search phrase.

Let's say that you come up number one in
their organic listings and your title and

description that show up in Google aren't
interesting to the visitor.

So in other words, they search a phrase,
they see you on top of the results.

They don't click your link because they
you don't give them the benefit they're

looking for.
You don't make them curious enough to

click through.
They end up clicking the second organic

link or the third organic link.

The fact that people are not clicking on

your link is a negative in your search
engine results for Google, because Google

wants to show what people are looking
for.

So people are not clicking your links.

You're going to see your organic rankings

start to drop.

In the same way, if people do click your

link and then they immediately click back
to Google, Google's going to say that

again. That's a negative.

That means this visitor.

Search this phrase, clicked on your

website and didn't find what they were
looking for.

So that's another negative against your
website.

So you want to create titles and
descriptions to get people to click

through for that specific keyword phrase
to let people know this is exactly what

they're searching for.

And then when they get land on the page,

you want to provide them with the content
that they were looking for as

specifically as possible.

Because that's going to help you rank on

Google Now.
There's a lot of other things that go

into your Google ranking as well, such as
links from other authority sites,

internal links on your own site, having
content that's longer.

This isn't a search engine optimization
presentation, but there's a lot of

features that go into it, and all of it
is based on Google trying to help their

visitors find their what they're looking
for in as few of clicks as possible.

Now let's talk about Amazon's search
engine, Amazon.

Wants people to buy stuff?
Boom that's it.

And with everything else that I talk
about here, keep that in mind.

Amazon wants more people to buy more
stuff.

They want to help people find relevant
products that they would like to

purchase. That means that if somebody searches a

keyword phrase, and you come up high on
Amazon's search for that keyword phrase,

they click on your link and they
purchase.

That is a bonus to the algorithm.

Amazon says, hmm, when people search this

phrase, they click on this link and they
buy this product.

We're going to show this more often.

And conversely if they show your book on

the search, and this applies to other
types of products as well that are sold

in Amazon.
But if they show your product, people

don't click the link, or they click the
link and they don't purchase.

That is a negative against your book in
the search because Amazon wants more

people to buy more stuff, so a high
converting product that is clicked more

often and purchased more often will show
up more often, okay.

So keep that in mind.

Anything you can do to make your book

more targeted to the customer searching
for it and to sell more often helps you

in Amazon's algorithms.

So some of the things that affect

Amazon's search engine optimization on
Amazon include your titles in subtitle,

and I would recommend for most authors to
use the title subtitle model for your

book title.
That means a very short title that people

can say quickly, and then a subtitle that
goes into more of the benefit and

curiosity about the book while hitting
the keyword phrases that you want to show

up for.

So make the main title short and

memorable. Use the subtitle to really sell the book,

and especially to sell searchers on the
book.

You also get to choose keywords you get
to choose.

You get 7 keyword boxes and you get to
have up to 50 characters in each of those

seven keyword boxes.

And you can put what I would recommend

when you work with these seven boxes.

This is when you load your book on Amazon

is the first few boxes.

Should be your most important keyword

phrases. The keyword phrases you really want to

rank for.
Then for the last few boxes, fill them

up. Use all 50 characters.

Don't spam words, don't use the same
keyword multiple times.

But use a lot of your less important
keyword phrases and fill them in.

And get multiple keyword phrases into
those last few boxes.

Because you get a total of seven boxes,
so the first few are the most important

keyword phrases by themselves.

You're not using all 50 characters in

those boxes.
The last few you're using all 50

characters and you're getting a bunch of
keyword phrases in without repeating the

keyword phrases.
You also get a description for your book

when you write the description.

This is a lesser factor than the title,

the subtitle, and the keywords.

But when you write your description,

you're going to want to write it
including some of the keywords that you

want to target as triggers for your
customers.

Because they searched for a keyword
phrase.

They've clicked on your book, they opened
up your book.

They're reading your description.

Hey, is this the right book for me?

You're going to want to make sure that
your description is enticing, and I'll

talk about that a little bit more later.

But you want to make sure it's enticing,

and you want to include some of the
keyword phrases there, basically as

triggers. This is what they were looking for.

Hey, yeah, this is what I was looking
for.

And then the most important factor is
conversion.

You need to be able to convert viewers
into buyers.

The better you convert on a keyword, the
more likely Amazon's going to keep

showing you on that term, because they're
making more sales, they're making more

money. So think heavily about who is your ideal

buyer for this book and what are they
searching for.

And again, this.

This even shows, again, how important it

is to do with shorter books that are more
specialized to a specific audience or

keyword phrase, because that means your
description and everything about it can

be targeted to that specific customer.

Now here are some.

Here's a simple trick to help with
ratings, and it was really based on

Amazon's search algorithm.

Ask your clients or friends to search for

your book using a specific keyword
phrase.

So this is a keyword phrase that you
would like to rank for.

Given this keyword phrase, maybe it's 3
or 4 words long.

Don't go for something really short like
weight loss.

Make sure it's more specific than that,
because weight loss is too competitive.

But give them a phrase to search for that
you know you show up on.

Maybe you show up, they have to skip to
the next page or something to find you,

but give them a phrase to search for.

Tell them to click on your book after

searching for it and purchase it.

This is just a little trick.

It's not a big factor, but it gives you
the concept here.

Basically, Amazon's AI is looking for.

Keyword phrases that people purchase your

book, they want to sell more books.

Obviously you wouldn't use this little

trick to email out to your list, because
if you emailed people and told them to go

to a specific search phrase on Amazon,
the majority of them are going to get

lost and find some other books instead of
yours.

You're going to want to send people on
your own email list directly to your book

page. If you're running ads, you're going to

send them directly to your book page.

I would only do this.

If this was a good friend or a client, or
perhaps I'm with them right there in

front of them and they have their phone
up, I'll go do the search myself.

Ok, let's look for this keyword phrase.

Here's my book, and I'll buy it now on

their on their phone, for example.

So in other words, only do that with

someone you know is actually going to do
the search and find the book.

Don't do it for general customers.

And the main reason I'm giving you this

idea is I want you to think about what's
important.

What's important is when somebody
searches the phrase.

They buy your book, so everything we do
needs to sell your book to people who are

searching for those phrases.