All language subtitles for 03-Formula Example

Now let's look at never binge again,
which is by Doctor Glenn Livingston

because it's in a great example of an
Amazon funnel formula in action.

His book is called never Binge Again, how
thousands of people have stopped

overeating and binge eating and stuck to
the diet of their choice by reprogramming

them themselves to think differently
about food.

And you can see he has never binge again
as the main title.

And then his subtitle is long.

It's hitting a bunch of keyword phrases

and it's selling the audience.

It really is a have.

It really is a headline.

If you actually look at this, we see

binge is in there twice with the title
and the subtitle.

So we've got overeating, we've got binge
eating, we've got stick to the diet of

their choice, thinking differently about
food, all phrases that people are

searching for.
Let's go over and actually look at the

book on Amazon.

Never binge again.

You can see at this point in time has
over 13000 thousand ratings thirteen

thousand, what do you think that does for
Glenn's other products?

So let's say that somebody goes to
Glenn's website directly.

Maybe they sign up for a webinar where
they sign up for his email list and they

start getting emails from him and they
want to know more about Glenn.

So they do a search of Glenn and they go
to Amazon.

And they see that he has a book here with
13000 thousand reviews.

Does that give him more or less
credibility?

Does that make customers more or less
likely to buy from him?

It's going to be much more likely.

Not only that, but it's going to bring in

the right customers because some of them
are going to go look at the reviews and

they're going to see the people who like
the book and the people who don't.

You'll notice here that he has a little
over, he's at the four-star type level.

And that's because any book that you sell
on Amazon, you're going to have a group

that doesn't like it.

He's always ran about 9 % of people who

hate his concept.

And that's because his concept is

contrarian. Where a lot of the other people in the

market tell you to overcome binge eating
by loving your inner child, Ben turns

that completely on its head.

He goes completely contrarian with his

hook, and he talks about the fact that.

You have to cage the pig.

So instead of loving the wounded child,
it's caging the pig that makes you binge

eat and how to deal with it with the
systems and tools that it gives you.

And because of that you have 9 % of
people who pretty much hate the concept.

But that's that also means that the other
91 % or at least some interested in it,

and some of them are absolutely,
passionately and low.

That 63 % give him five stars, 14 % gave
him four stars.

So the majority love it and you'll notice
you're right here.

Just notice this number right now in the
Kindle Store.

He is number one right now in weight
maintenance diets.

Ooh, and look at this one.

He's number one in weight loss diets.

You think that might be a little
competitive weight loss diets?

Yeah, it is.

He's number two right now in eating

disorders and body image.

Self help that weight loss diets is

massive. Ok, so that's just a huge thing for his

business. If you went through, you can go back

there and you can look at his category
ranking.

You can look at the description that he
has on his book.

Now, you'll notice that when I just
showed it to you, his book, the Kindle

version, is permanently free, which means
anybody can go in.

They can download the entire book for
free on Amazon.

So how does he make money from that?
Well, he sells the print version.

He also has the audible version that
people can listen to, and he has other

books on Amazon as well.

And you'll notice that his brand design

runs across all the different books.

So here's some of his other books.

You'll notice he has the big open mouth
across all of them, one brand all the way

across. And while this is the only free one, his

other Kindle editions are four ninety
nine or nine ninety nine, and most of

them are nine ninety 9-9-9.

As you look across what's food demon

interviews, 45 binge trigger Busters, a
hundred and one best food rules and see

again, somebody could have made the
mistake and wanted to put the hundred and

one best food rules inside the core
product, but that was just confused.

That would have made it longer, would
have made people less likely to actually

finish that book, and you'll know some of
those.

Again, they're specific topics that
people are looking for then inside of his

book. He did an extremely good job and I'd

recommend going and getting a copy of his
book because it's free at least to try it

out and look at how he does his content
upgrades.

Because in his book, every chapter he
tells you Cheat Sheets and audios and

other tools that he's going to give you
if you go and opt in to his list and then

you go and you opt in and it's one opt in
form to get all the bonuses for the

entire book and then after.

Somebody opts into his list, he's going

to send them content by email, he's going
to send them audios showing some of his

coaching sessions with his other
customers, and they're going to have a

chance at some point to join his
intensive.

Let's take a look at this.

So here's the opt in Page, free book and

reader bonuses.
And when you enter in below, you're going

to get all these bonuses in the nutrition
plan, everything else that was promised

inside the book, and you can see there's
a massive list of things that are

included with the book.

And then somebody opts into the book and

then they're going to have a chance.

At some point to join the never binge

again intensive program and so it's a
webinar program that includes coaching

and other offers and current price for it
is 500$ four ninety nine seventy five or

ninety nine ninety five and six easy
monthly installments to give it.

So this is a you know it's not a
high-priced offer but.

It's a decent medium priced offer as his
main offer after somebody comes in

through the book, so that's a good
example of the Amazon funnel formula in

action. Of course he has other products and

services he sells as well, some of that
are even higher ticket for the products

and services.
He has his books, his other books on the

low ticket, he has the intensive in the
middle and he has other higher ticket

services as well.