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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,520 --> 00:00:06,015 This program me contains scenes which some viewers may find upsetting 2 00:00:06,040 --> 00:00:09,055 All through the '90s and then to the millennium, 3 00:00:09,080 --> 00:00:11,295 hip-hop was taking over America. 4 00:00:11,320 --> 00:00:13,695 All over the place, all over the world. 5 00:00:13,720 --> 00:00:15,255 Unbelievable growth. 6 00:00:15,280 --> 00:00:16,855 Hi! 7 00:00:16,880 --> 00:00:19,535 Hip-hop artists were super-mainstream - 8 00:00:19,560 --> 00:00:21,055 they were pop stars, now. 9 00:00:21,080 --> 00:00:24,655 I wanted to be really different, I wanted to be outstanding, 10 00:00:24,680 --> 00:00:26,935 I just wanted to be flashy tonight. 11 00:00:26,960 --> 00:00:30,615 It was all about who's going to get to the money. 12 00:00:30,640 --> 00:00:33,415 Who's going to be rich? Who's going to be an entrepreneur? 13 00:00:33,440 --> 00:00:34,895 Who'll be a millionaire? 14 00:00:34,920 --> 00:00:37,815 Jay-Z owns his own record label, clothing line 15 00:00:37,840 --> 00:00:39,895 and movie production company, 16 00:00:39,920 --> 00:00:43,255 generating half a billion dollars a year. 17 00:00:43,280 --> 00:00:47,575 I see absolutely nothing wrong with doing what you love 18 00:00:47,600 --> 00:00:51,535 to push the culture and also, yes, earn a living. 19 00:00:51,560 --> 00:00:52,895 But it's like, dude, 20 00:00:52,920 --> 00:00:56,015 do you know what came before having the good time? 21 00:00:56,040 --> 00:01:00,095 A lot of rappers had that conundrum. 22 00:01:00,120 --> 00:01:03,895 I got one foot in the hood and one foot in the boardroom, 23 00:01:03,920 --> 00:01:06,535 and now where should I be? I'm straddling both. 24 00:01:09,480 --> 00:01:12,415 Yeah, it's the biggest business. It's bigger, it's bigger. 25 00:01:12,440 --> 00:01:15,295 But when you got power, then comes responsibility. 26 00:01:15,320 --> 00:01:17,575 What you gonna do with it? 27 00:01:17,600 --> 00:01:20,415 # Give it, give it, give it, give it, give it 28 00:01:20,440 --> 00:01:22,015 # Come on and get down 29 00:01:22,040 --> 00:01:24,975 # Give it, give it, give it, give it, give it 30 00:01:25,000 --> 00:01:26,295 # Come on and get down 31 00:01:26,320 --> 00:01:29,695 # Give it, give it, give it, give it, give it 32 00:01:29,720 --> 00:01:31,215 # Come on and get down 33 00:01:31,240 --> 00:01:34,095 # Give it, give it, give it, give it, give it 34 00:01:34,120 --> 00:01:35,535 # Come on and get down 35 00:01:35,560 --> 00:01:36,695 # Fight the power 36 00:01:40,080 --> 00:01:41,255 # Fight the power 37 00:01:44,560 --> 00:01:45,855 # Fight the power 38 00:01:49,120 --> 00:01:50,255 # Fight the power 39 00:01:53,600 --> 00:01:54,855 # Fight the power 40 00:01:58,000 --> 00:01:59,655 # Fight the power 41 00:02:02,560 --> 00:02:03,895 # Fight the power 42 00:02:06,960 --> 00:02:08,495 # Fight the power 43 00:02:08,520 --> 00:02:11,415 # We've got to fight the powers that be. # 44 00:02:13,480 --> 00:02:17,775 CROWD: Three, two, one... CHEERING 45 00:02:25,480 --> 00:02:27,375 Come the new millennium, 46 00:02:27,400 --> 00:02:31,095 hip-hop was the soundtrack to the celebrations. 47 00:02:31,120 --> 00:02:34,575 We've been making a lot of money for the music industry 48 00:02:34,600 --> 00:02:36,775 over the past 20 years, plus, 49 00:02:36,800 --> 00:02:39,295 so they thought it was a fad, 50 00:02:39,320 --> 00:02:42,375 but the records show that it's not a fad. 51 00:02:45,600 --> 00:02:49,655 It's being applauded now. It's well worth it, 52 00:02:49,680 --> 00:02:54,135 so if I die tomorrow, it's like, mission accomplished. 53 00:02:54,160 --> 00:02:58,815 But a lot of us were asking, "What price have we paid to get here?" 54 00:03:04,960 --> 00:03:07,855 When hip-hop started, it started from the rubble. 55 00:03:07,880 --> 00:03:10,175 It started from the Bronx, 56 00:03:10,200 --> 00:03:14,295 then it gains this traction to when it gets to a point where 57 00:03:14,320 --> 00:03:17,455 the music that derived from that pain and that suffering... 58 00:03:18,760 --> 00:03:21,575 ...then becomes profitable. 59 00:03:21,600 --> 00:03:25,375 But the music industry had a harder time understanding 60 00:03:25,400 --> 00:03:27,015 how to mass-market 61 00:03:27,040 --> 00:03:31,895 a defiant black image to Middle America. 62 00:03:31,920 --> 00:03:36,655 And so the narrative became cats with nice cars, 63 00:03:36,680 --> 00:03:42,095 girls and fancy clothes. This is the American dream, you know, 64 00:03:42,120 --> 00:03:45,735 and it has a dope-ass beat playing to it at the same time. 65 00:03:47,040 --> 00:03:50,055 While these rappers were showing the ice and the bling, 66 00:03:50,080 --> 00:03:52,735 black people on the street at the time were still 67 00:03:52,760 --> 00:03:54,375 suffering the same issues 68 00:03:54,400 --> 00:03:55,855 they always have. 69 00:03:56,920 --> 00:04:01,815 A lot of crime, poverty, police brutality. 70 00:04:03,040 --> 00:04:05,215 This is not entertainment. 71 00:04:05,240 --> 00:04:07,775 Hip-hop is for real. 72 00:04:07,800 --> 00:04:11,415 Next, let us hear from... our brother, 73 00:04:11,440 --> 00:04:12,655 Chuck D. 74 00:04:16,440 --> 00:04:18,415 The art started to disappear. 75 00:04:18,440 --> 00:04:21,615 So I tried to give a wake-up call, culturally. 76 00:04:21,640 --> 00:04:24,535 There's a widening gap right now between the art, 77 00:04:24,560 --> 00:04:26,095 the artists and the public. 78 00:04:26,120 --> 00:04:28,415 One cat calls giving back to the community, 79 00:04:28,440 --> 00:04:29,975 coming up out of the project, 80 00:04:30,000 --> 00:04:32,335 throwing dollar bills up in the air to the kids. 81 00:04:32,360 --> 00:04:36,615 We're big, we're prosperous... black elegance, 82 00:04:36,640 --> 00:04:38,295 whatever the hell that means. 83 00:04:38,320 --> 00:04:42,135 What are you saying for those that don't have like you have? 84 00:04:42,160 --> 00:04:46,775 When the companies narrow cast us to be one-dimensional, 85 00:04:46,800 --> 00:04:49,575 it's a god-damn shame. 86 00:04:49,600 --> 00:04:52,935 Nobody is dealing with the fabric of black America. 87 00:04:59,520 --> 00:05:01,295 While record labels may have been 88 00:05:01,320 --> 00:05:04,135 stripping back on the political messages of hip-hop, 89 00:05:04,160 --> 00:05:07,535 there was plenty for rap artists to be talking about. 90 00:05:08,840 --> 00:05:10,415 Morning. 91 00:05:10,440 --> 00:05:11,935 Like in New York, where 92 00:05:11,960 --> 00:05:16,095 Mayor Giuliani had been tightening the screws on our community. 93 00:05:17,600 --> 00:05:18,935 NEWS REPORTER: New York police 94 00:05:18,960 --> 00:05:21,295 have increase increased efforts in the last four months 95 00:05:21,320 --> 00:05:24,335 to combat petty crimes that make life miserable. 96 00:05:24,360 --> 00:05:27,775 Rudy Giuliani supported the broken windows theory, 97 00:05:27,800 --> 00:05:30,815 this idea that if there's a broken window on the building, 98 00:05:30,840 --> 00:05:33,775 if you don't fix that broken window, when you come back tomorrow, 99 00:05:33,800 --> 00:05:36,295 there'll be two windows broken or three windows broken. 100 00:05:36,320 --> 00:05:38,935 Something that people sometimes find a little unusual, 101 00:05:38,960 --> 00:05:41,935 but it really works - emphasising the quality-of-life crimes, 102 00:05:41,960 --> 00:05:45,215 dealing with some of the small things. This is really common sense. 103 00:05:45,240 --> 00:05:46,535 Criminals cause crime. 104 00:05:46,560 --> 00:05:48,815 Police officers can have an impact on criminals. 105 00:05:48,840 --> 00:05:50,615 If you arrest them, take them off the streets, 106 00:05:50,640 --> 00:05:52,215 and if you patrol effectively, 107 00:05:52,240 --> 00:05:53,815 which is even more important, 108 00:05:53,840 --> 00:05:55,855 you can prevent them from committing crime. 109 00:05:55,880 --> 00:05:57,895 Stay down, stay down. 110 00:05:57,920 --> 00:06:00,775 Any time the cops would pull us over, 111 00:06:00,800 --> 00:06:02,495 you got to spend the night in jail. 112 00:06:03,800 --> 00:06:06,655 It would just be crowded - of course, black and brown - 113 00:06:06,680 --> 00:06:09,015 and I'd be like, "What you in here for?" 114 00:06:09,040 --> 00:06:10,855 "I was drinking a beer." "What you in here?" 115 00:06:10,880 --> 00:06:13,095 "They caught me with a joint." "What you in here?" 116 00:06:13,120 --> 00:06:16,815 "Y'all crossed the street on a red." 117 00:06:16,840 --> 00:06:19,575 And that was that Giuliani era where he was just like, 118 00:06:19,600 --> 00:06:22,255 "Lock everybody up." 119 00:06:22,280 --> 00:06:27,375 Rudy Giuliani is also the one to increase stop and frisk. 120 00:06:27,400 --> 00:06:30,695 It set up a very hostile relationship between the police 121 00:06:30,720 --> 00:06:32,295 and the black community. 122 00:06:32,320 --> 00:06:34,655 The war on crime has been a key feature of 123 00:06:34,680 --> 00:06:36,895 Mayor Giuliani's administration, 124 00:06:36,920 --> 00:06:39,135 but with this extensive success 125 00:06:39,160 --> 00:06:42,975 has come a tidal wave of complaints of police brutality. 126 00:06:43,000 --> 00:06:46,535 You look at what Giuliani did to the police, 127 00:06:46,560 --> 00:06:49,735 imagine what it's like going out there and being the roughest, 128 00:06:49,760 --> 00:06:52,295 toughest gang in New York, 129 00:06:52,320 --> 00:06:56,575 and operating with impunity because the mayor had your back. 130 00:06:56,600 --> 00:06:59,055 It was only a matter of time before they killed someone. 131 00:07:00,400 --> 00:07:03,815 NEWS REPORTS: Amadou Diallo was killed early Thursday morning 132 00:07:03,840 --> 00:07:06,615 when police shot into the lobby of Diallo's building. 133 00:07:08,080 --> 00:07:10,095 Police, looking for a rapist, 134 00:07:10,120 --> 00:07:14,655 fired 41 bullets at the unarmed and innocent West African immigrant. 135 00:07:16,880 --> 00:07:19,975 Amadou Diallo, cab driver, hard-working dude. 136 00:07:20,000 --> 00:07:22,455 So here you had this innocent man, 137 00:07:22,480 --> 00:07:24,975 this hard-working man, this migrant man, 138 00:07:25,000 --> 00:07:26,895 who was killed. 139 00:07:26,920 --> 00:07:29,175 And Giuliani stood behind the police. 140 00:07:29,200 --> 00:07:33,015 I understand feelings of frustration and fear and anger. 141 00:07:33,040 --> 00:07:35,775 I also think it's shameful if people exploit that 142 00:07:35,800 --> 00:07:37,215 and try to make it worse. 143 00:07:37,240 --> 00:07:38,575 The very best thing to tell 144 00:07:38,600 --> 00:07:41,655 people at this point, is to let the legal system run its course. 145 00:07:43,320 --> 00:07:44,895 Bring the jury in. 146 00:07:47,840 --> 00:07:49,215 Is your verdict unanimous? 147 00:07:49,240 --> 00:07:50,535 JUROR: Yes. 148 00:07:50,560 --> 00:07:51,735 Not guilty. 149 00:07:53,480 --> 00:07:56,375 REPORTER: The news that four New York City police officers 150 00:07:56,400 --> 00:07:59,735 who killed an unarmed African immigrant in a volley of gunfire 151 00:07:59,760 --> 00:08:01,015 were set free 152 00:08:01,040 --> 00:08:04,575 brought swift reaction, especially in minority communities. 153 00:08:05,800 --> 00:08:08,055 We are not trying to disrupt the city. 154 00:08:08,080 --> 00:08:12,055 We're trying to stop city police from disrupting us. 155 00:08:12,080 --> 00:08:16,015 This is something that has gone on too far, too long. 156 00:08:16,040 --> 00:08:18,375 Amadou Diallo's story? 157 00:08:18,400 --> 00:08:21,295 He's a black man coming home with his wallet in his hand 158 00:08:21,320 --> 00:08:24,615 and he gets shot at 41 times. 159 00:08:24,640 --> 00:08:26,135 That resonates with me. 160 00:08:26,160 --> 00:08:28,935 I come home with my wallet in my hand every clay. 161 00:08:31,000 --> 00:08:34,255 You felt the gravity of...of... 162 00:08:36,120 --> 00:08:40,255 ...the moment, and our responsibility as emerging artists - 163 00:08:40,280 --> 00:08:42,415 to use our platforms. 164 00:08:46,040 --> 00:08:48,775 The younger generation started to pop up 165 00:08:48,800 --> 00:08:53,335 and say things, you know, truth to power, directly. 166 00:08:53,360 --> 00:08:58,055 So you had a movement coming up out of, like, what Dead Prez would do. 167 00:08:58,080 --> 00:08:59,775 # The average black male 168 00:08:59,800 --> 00:09:02,495 # Live a third of his life in a jail cell 169 00:09:02,520 --> 00:09:05,215 # Cos the world is controlled by the white male 170 00:09:05,240 --> 00:09:07,735 # And the people don't never get justice 171 00:09:07,760 --> 00:09:10,415 # And the women don't never get respected 172 00:09:10,440 --> 00:09:13,135 # And the problems don't never get solved 173 00:09:13,160 --> 00:09:15,655 # And the jobs don't never pay enough 174 00:09:15,680 --> 00:09:19,255 # So the rent always be late Can you relate? 175 00:09:19,280 --> 00:09:21,815 # We livin' in a police state. # 176 00:09:22,800 --> 00:09:25,615 I remember the hip-hop back then 177 00:09:25,640 --> 00:09:28,855 became very much anti-establishment, 178 00:09:28,880 --> 00:09:31,455 anti-police and police brutality. 179 00:09:31,480 --> 00:09:34,655 # I want to be free to live Able to have what I need to live 180 00:09:34,680 --> 00:09:37,135 # Bring the power back to the street, where the people live 181 00:09:37,160 --> 00:09:40,015 # We sick of workin' for crumbs and fillin' up the prisons 182 00:09:40,040 --> 00:09:42,855 # Dyin' over money and rel yin' on religion for help 183 00:09:42,880 --> 00:09:45,375 # We do for self like ants in a colony 184 00:09:45,400 --> 00:09:47,935 # Organise the wealth into a socialist economy 185 00:09:47,960 --> 00:09:50,015 # A way of life based off the common need 186 00:09:50,040 --> 00:09:53,135 # And all my comrades is ready We just spreadin' the seed... # 187 00:09:54,480 --> 00:09:56,775 There was a consciousness, a greater awareness, 188 00:09:56,800 --> 00:09:58,215 that was wholly exciting, too, 189 00:09:58,240 --> 00:10:03,615 because that introduced this wave of...of self-empowerment. 190 00:10:03,640 --> 00:10:05,775 We got to get together. And whether it's the union, 191 00:10:05,800 --> 00:10:07,095 whether it's the code of hon our, 192 00:10:07,120 --> 00:10:10,495 or whether it's just us respecting each other as human beings, 193 00:10:10,520 --> 00:10:11,735 I think it's common sense. 194 00:10:11,760 --> 00:10:14,975 It feels like the music began to turn outward again. 195 00:10:16,440 --> 00:10:19,495 Back, I would argue, to the early beginnings, to the roots. 196 00:10:21,840 --> 00:10:23,855 Ancl then, of course, 9/11 happened. 197 00:10:23,880 --> 00:10:25,415 WOMAN YELLS 198 00:10:25,440 --> 00:10:28,055 COMMOTION 199 00:10:28,080 --> 00:10:31,415 SIRENS 200 00:10:42,200 --> 00:10:44,055 Catastrophe. 201 00:10:44,080 --> 00:10:47,615 It's like 9/11, what people saw on the television screen, 202 00:10:47,640 --> 00:10:49,895 was beyond anything that they seen in the movies. 203 00:10:49,920 --> 00:10:53,255 SCREAMING 204 00:10:59,160 --> 00:11:01,295 When 9/11 happened, 205 00:11:01,320 --> 00:11:05,055 and everyone sympathised... 206 00:11:05,080 --> 00:11:06,815 ...on America. 207 00:11:08,000 --> 00:11:09,615 And then we responded. 208 00:11:12,480 --> 00:11:16,695 At this hour, American and coalition forces are in the early stages 209 00:11:16,720 --> 00:11:18,295 of military operations 210 00:11:18,320 --> 00:11:21,295 to disarm Iraq, to free its people 211 00:11:21,320 --> 00:11:24,215 and to defend the world from grave danger. 212 00:11:24,240 --> 00:11:29,855 It used to be, when we went on tour, the world loved America. 213 00:11:29,880 --> 00:11:31,775 But then that same big smile 214 00:11:31,800 --> 00:11:35,015 that we got when we travel led around the world, 215 00:11:35,040 --> 00:11:39,455 people were like, "You're from America." 216 00:11:39,480 --> 00:11:41,575 GUNFIRE 217 00:11:41,600 --> 00:11:44,615 Why are you guys invading a country 218 00:11:44,640 --> 00:11:49,295 that didn't show any responsibility for the planes? 219 00:11:50,840 --> 00:11:53,695 And so we wrote a song called Where ls The Love? 220 00:11:56,560 --> 00:11:59,855 I think the reason why that song made a impact, 221 00:11:59,880 --> 00:12:02,295 cos everyone had that same question. 222 00:12:02,320 --> 00:12:07,215 # Where is the love? Where is the love? 223 00:12:07,240 --> 00:12:09,495 # Where is the love? # 224 00:12:09,520 --> 00:12:12,295 I remember when Where ls The Love came out, 225 00:12:12,320 --> 00:12:14,255 honestly, I think it was difficult 226 00:12:14,280 --> 00:12:16,775 for some people to translate that to hip-hop, 227 00:12:16,800 --> 00:12:18,775 cos it had pop influence. 228 00:12:18,800 --> 00:12:20,535 # What's wrong with the world, Mama? 229 00:12:20,560 --> 00:12:23,095 # People livin' like they ain't got no mamas 230 00:12:23,120 --> 00:12:25,615 # I think the whole world's addicted to the drama 231 00:12:25,640 --> 00:12:28,295 # Only attracted to things that'll bring you trauma... # 232 00:12:28,320 --> 00:12:32,855 But for me, identifying with the Black Eyed Peas was easy. 233 00:12:32,880 --> 00:12:36,535 It was them rhyming on a track that was going to be 234 00:12:36,560 --> 00:12:40,855 received in audiences outside of hip-hop. 235 00:12:40,880 --> 00:12:44,015 One of the lyrics in the song was, 236 00:12:44,040 --> 00:12:45,415 "If you only have love for 237 00:12:45,440 --> 00:12:48,415 "your own race, then you only need space to discriminate, 238 00:12:48,440 --> 00:12:51,175 "and to discriminate only generates hate, 239 00:12:51,200 --> 00:12:53,535 "and when you hate, then you're bound to get irate." 240 00:12:53,560 --> 00:12:55,255 Because it made so much sense. 241 00:12:55,280 --> 00:12:58,055 It's like a simple way of saying, 242 00:12:58,080 --> 00:13:01,975 like, "How can you only look out for YOUR folks?" 243 00:13:03,120 --> 00:13:05,575 Cos then that means other folks are looking out for their folks, 244 00:13:05,600 --> 00:13:08,215 and that's the whole concept of racism. 245 00:13:08,240 --> 00:13:11,095 You don't know how to work together. 246 00:13:11,120 --> 00:13:13,215 # Let your soul gravitate to the love, y'all 247 00:13:13,240 --> 00:13:15,695 # People killin', people dyin' 248 00:13:15,720 --> 00:13:18,175 # Children hurt Can you hear them or yin' 249 00:13:18,200 --> 00:13:20,695 # Can you practise what you preach 250 00:13:20,720 --> 00:13:23,255 # Or would you turn the other cheek? # 251 00:13:23,280 --> 00:13:27,055 Will.i.am knew where his core came from, culturally. 252 00:13:27,080 --> 00:13:31,175 I need what's being said here to be received 253 00:13:31,200 --> 00:13:34,495 in not one household, not two households - 254 00:13:34,520 --> 00:13:36,335 I need this to be worldwide. 255 00:13:36,360 --> 00:13:39,615 Selling 625,000 singles, 256 00:13:39,640 --> 00:13:42,775 Black Eyed Peas have the biggest-selling hit of the year. 257 00:13:42,800 --> 00:13:44,535 And it played all over American radio. 258 00:13:44,560 --> 00:13:47,295 Even in Deep South states... 259 00:13:47,320 --> 00:13:48,375 ...they played that. 260 00:13:49,760 --> 00:13:51,775 That song became super-important. 261 00:13:51,800 --> 00:13:53,695 COMMOTION 262 00:13:59,120 --> 00:14:02,855 George Bush! CROWD: George Bush! George Bush! George Bush! 263 00:14:02,880 --> 00:14:06,095 As the war in Iraq turned sour, 264 00:14:06,120 --> 00:14:09,215 thousands took to the streets to protest. 265 00:14:09,240 --> 00:14:11,415 That energy was brewing, 266 00:14:11,440 --> 00:14:14,095 and the hip-hop nation said, "We ain't gonna take it no more." 267 00:14:14,120 --> 00:14:16,815 Eminem is releasing a new anti-Bush video online 268 00:14:16,840 --> 00:14:19,495 and I have to quote Salon.com who says, 269 00:14:19,520 --> 00:14:23,495 it makes Fahrenheit 9/11 look a GOP campaign spot. 270 00:14:23,520 --> 00:14:26,175 You know, going at Bush, like, I just reached a point 271 00:14:26,200 --> 00:14:29,455 where I seen... Like, I felt like it'd be a real let-down 272 00:14:29,480 --> 00:14:30,615 to any of my fans 273 00:14:30,640 --> 00:14:34,335 if I didn't speak on, like, how I felt from the heart. 274 00:14:34,360 --> 00:14:37,375 America is the best place to live, I feel like. 275 00:14:37,400 --> 00:14:39,335 We live in the best country there is, you know, 276 00:14:39,360 --> 00:14:40,655 and there's supposed to be 277 00:14:40,680 --> 00:14:43,575 freedom of speech and we have troops overseas that are dying 278 00:14:43,600 --> 00:14:45,735 and I feel like, let's get this clude out of office, 279 00:14:45,760 --> 00:14:48,935 because if not, he's gonna spend the next four years, I feel like, 280 00:14:48,960 --> 00:14:50,695 driving our country in the ground. 281 00:14:52,560 --> 00:14:55,335 Eminem became a lightning rod 282 00:14:55,360 --> 00:14:59,775 for whatever scared those in control of society. 283 00:14:59,800 --> 00:15:04,455 He wanted to poke fun at the facade of, or the hypocrisy of America. 284 00:15:11,880 --> 00:15:13,055 Oh, boy. 285 00:15:16,760 --> 00:15:19,575 When I was a kid, I just loved hip-hop. 286 00:15:19,600 --> 00:15:21,095 I would just take other rappers' beats 287 00:15:21,120 --> 00:15:22,775 and loop them on a cassette tape 288 00:15:22,800 --> 00:15:24,895 and make raps. just little, old me. 289 00:15:24,920 --> 00:15:26,935 SCREAMING 290 00:15:26,960 --> 00:15:30,575 So when all these millions of people are listening to me, 291 00:15:30,600 --> 00:15:33,615 it was crazy to watch this... whole thing, 292 00:15:33,640 --> 00:15:35,855 like, people are tripping cos I said THAT? 293 00:15:37,160 --> 00:15:41,015 It made me realise, like, hip-hop is having this effect on me, 294 00:15:41,040 --> 00:15:44,215 but it's having this effect on millions of other people, too. 295 00:15:45,560 --> 00:15:47,135 Eminem was a dope rapper. 296 00:15:47,160 --> 00:15:50,935 I first met Eminem right after he won the Rap Olympics. 297 00:15:50,960 --> 00:15:55,455 He became popular purely because of his talent and his skillset, 298 00:15:55,480 --> 00:15:57,335 and the fact that he was 299 00:15:57,360 --> 00:16:01,895 a white guy that was out-rapping everybody at that time. 300 00:16:01,920 --> 00:16:03,535 What's up, baby? 301 00:16:04,600 --> 00:16:07,535 You can't talk about Eminem without talking about Dr Dre. 302 00:16:08,600 --> 00:16:14,135 Dr Dre foresaw NWA and helped create what gangster rap music was, 303 00:16:14,160 --> 00:16:18,455 but he also understood the game needed changing. 304 00:16:18,480 --> 00:16:21,215 What Dr Dre recognised in Eminem 305 00:16:21,240 --> 00:16:23,855 was that there's a place for poor, white people 306 00:16:23,880 --> 00:16:25,455 to have say in this culture. 307 00:16:25,480 --> 00:16:27,855 Eminem was not afraid to call out 308 00:16:27,880 --> 00:16:31,375 white America and say the word "white America". 309 00:16:31,400 --> 00:16:33,855 # I never would've dreamed in a million years 310 00:16:33,880 --> 00:16:37,695 # I'd see so many mother... people who feel like me 311 00:16:37,720 --> 00:16:40,895 # Who share the same views and the same exact beliefs 312 00:16:40,920 --> 00:16:44,055 # It's like a army marching in back of me... # 313 00:16:44,080 --> 00:16:45,975 As a kid, you'd see MTV Raps and 314 00:16:46,000 --> 00:16:49,855 you'd see somebody like Ice Cube saying, you know, this is... 315 00:16:49,880 --> 00:16:52,655 We're just basically reporting to you what's happening 316 00:16:52,680 --> 00:16:54,215 on the streets where WE live. 317 00:16:54,240 --> 00:16:57,215 A lot of the same shit was going on in neighbourhoods that I lived in. 318 00:16:57,240 --> 00:17:00,135 He was a white kid out of Detroit 319 00:17:00,160 --> 00:17:02,495 who had gone through hard times himself. 320 00:17:02,520 --> 00:17:05,855 He was able to reflect white America in ways that 321 00:17:05,880 --> 00:17:08,095 even black artists couldn't. 322 00:17:08,120 --> 00:17:11,295 # White America I could be one of your kids 323 00:17:11,320 --> 00:17:14,375 # White America Little Eric looks just like this 324 00:17:14,400 --> 00:17:17,575 # White America, Erica loves my 325 00:17:17,600 --> 00:17:20,815 # I go to TRL Look how many hugs I get... # 326 00:17:20,840 --> 00:17:24,495 Listen to Eminem's early stuff- what's going on internally 327 00:17:24,520 --> 00:17:26,735 in the white home. 328 00:17:26,760 --> 00:17:28,695 He's writing you out. He's telling you, 329 00:17:28,720 --> 00:17:30,055 "Here's my struggle." 330 00:17:30,080 --> 00:17:32,855 # So to the parents of America 331 00:17:32,880 --> 00:17:35,975 # I am the Derringer aimed at little Erica 332 00:17:36,000 --> 00:17:39,855 # To spit liquor in the faces of this democracy of hypocrisy... # 333 00:17:39,880 --> 00:17:42,695 What Em showed the bigger world that hip-hop could do 334 00:17:42,720 --> 00:17:44,855 was unite people to understanding 335 00:17:44,880 --> 00:17:47,815 everyone suffers undeservedly. 336 00:17:47,840 --> 00:17:51,535 He participated in a culture he loved 337 00:17:51,560 --> 00:17:53,535 and he brought new audience with him. 338 00:17:55,000 --> 00:17:57,135 NEWS REPORTER: It's the huge explosion 339 00:17:57,160 --> 00:17:59,055 in legal downloaded music sales. 340 00:17:59,080 --> 00:18:02,135 It had become so easy getting hold of music. 341 00:18:02,160 --> 00:18:04,815 Everything was available at the click of a button. 342 00:18:04,840 --> 00:18:09,935 Ancl that made artists like Eminem just get bigger and bigger. 343 00:18:09,960 --> 00:18:14,415 It was the first time in hip-hop and rap music you could get somebody 344 00:18:14,440 --> 00:18:20,855 who really, seriously, is making Elton John type of money. 345 00:18:20,880 --> 00:18:24,335 You went, in a decade, from being an intern, 346 00:18:24,360 --> 00:18:27,935 a college kid at Howard University, basically, 347 00:18:27,960 --> 00:18:30,535 and then within ten years, you've got this empire 348 00:18:30,560 --> 00:18:32,975 that you've put together, worth... 349 00:18:33,000 --> 00:18:34,695 ...I'm guessing, tens of millions, 350 00:18:34,720 --> 00:18:36,775 if not, hundreds of millions of dollars. Yes. 351 00:18:36,800 --> 00:18:38,895 Well, how much are you worth right now? 352 00:18:38,920 --> 00:18:42,135 I mean, it's... I'm worth a lot. 353 00:18:47,160 --> 00:18:49,935 The 2000s, for me, became the birth of the businessman. 354 00:18:49,960 --> 00:18:51,375 Young, black people who 355 00:18:51,400 --> 00:18:54,255 were involved in hip-hop, understood business, 356 00:18:54,280 --> 00:18:57,375 and they could grow that business in a radically different way. 357 00:18:57,400 --> 00:19:00,215 The shoe itself is just super attention to detail. 358 00:19:00,240 --> 00:19:01,495 I mean, down to, like, 359 00:19:01,520 --> 00:19:02,735 the end of the shoe string, 360 00:19:02,760 --> 00:19:04,655 like you see the ice cream design, here. 361 00:19:04,680 --> 00:19:07,015 So whenever a big company wants to sell something, 362 00:19:07,040 --> 00:19:08,535 who do they turn to? 363 00:19:08,560 --> 00:19:11,575 They turn to the inner-city musician to help them 364 00:19:11,600 --> 00:19:12,975 sell their products. 365 00:19:13,000 --> 00:19:16,135 Turns out, we are an enterprise. 366 00:19:18,400 --> 00:19:19,695 They're brand-builders. 367 00:19:19,720 --> 00:19:21,375 They decide whether it's Coke or Pepsi. 368 00:19:21,400 --> 00:19:22,495 The hip-hop community does. 369 00:19:22,520 --> 00:19:23,735 They decide, you know, 370 00:19:23,760 --> 00:19:26,415 Ralph Lauren or Tommy Hilfiger, they make choices. 371 00:19:27,840 --> 00:19:30,295 There's just a worldwide takeover. 372 00:19:30,320 --> 00:19:31,855 On every level. 373 00:19:31,880 --> 00:19:34,375 50 Cent, when they announced he had just made, 374 00:19:34,400 --> 00:19:36,655 like, $100 million off of Vitaminwater, 375 00:19:36,680 --> 00:19:38,495 definitely one of the transition points, 376 00:19:38,520 --> 00:19:40,815 when it went towards total domination of the market. 377 00:19:40,840 --> 00:19:42,375 You know, cool, we all out here, 378 00:19:42,400 --> 00:19:44,615 y'all, it's going down, Vitaminwater. 379 00:19:44,640 --> 00:19:46,095 They pay me a lot of money. 380 00:19:49,520 --> 00:19:54,455 Hip-hop artists understand that they are now major cultural leaders 381 00:19:54,480 --> 00:20:00,535 in America and, being such, you have a platform, you have power. 382 00:20:00,560 --> 00:20:05,095 So when things happen in the real world, 383 00:20:05,120 --> 00:20:07,735 and hip-hop speaks to 'em, 384 00:20:07,760 --> 00:20:10,615 everybody hears it, everybody is impacted. 385 00:20:10,640 --> 00:20:13,215 That's what takes place with Katrina. 386 00:20:13,240 --> 00:20:15,935 WIN D HOWLS 387 00:20:40,120 --> 00:20:43,055 REPORTER: There's now over 25 feet of water where there was once 388 00:20:43,080 --> 00:20:45,735 city streets and flourishing neighbourhoods. 389 00:20:45,760 --> 00:20:50,655 The city has been transformed, tragically, and perhaps forever. 390 00:20:53,520 --> 00:20:56,495 Hurricane Katrina, the devastation took place, 391 00:20:56,520 --> 00:20:58,295 which is when the levees broke. 392 00:21:00,160 --> 00:21:02,855 It's like that area sits almost in a bowl. 393 00:21:02,880 --> 00:21:04,095 Those communities 394 00:21:04,120 --> 00:21:06,655 are the most economically challenged communities. 395 00:21:06,680 --> 00:21:08,455 Predominately black communities. 396 00:21:12,680 --> 00:21:15,215 Those that could leave, did. 397 00:21:16,200 --> 00:21:19,215 So by the time the flooding happened, the real devastation, 398 00:21:19,240 --> 00:21:20,975 the people that were still there 399 00:21:21,000 --> 00:21:23,095 were there because they couldn't leave. 400 00:21:25,000 --> 00:21:27,815 When Katrina hit me, it was personal. 401 00:21:28,880 --> 00:21:31,615 It was personal cos I...|... 402 00:21:31,640 --> 00:21:33,575 ...knew people from down there. 403 00:21:34,800 --> 00:21:36,655 Great friend of mine, 404 00:21:36,680 --> 00:21:37,775 her and her mom. 405 00:21:37,800 --> 00:21:39,575 This gentleman's house was wiped out. 406 00:21:41,320 --> 00:21:44,095 The United States of America and the world saw 407 00:21:44,120 --> 00:21:49,455 people in New Orleans stuck on the roofs of their houses... 408 00:21:50,720 --> 00:21:52,095 ...crying for help. 409 00:22:07,320 --> 00:22:11,255 The President's job is to reassure the citizens, 410 00:22:11,280 --> 00:22:14,655 to make us feel that things are under control. 411 00:22:14,680 --> 00:22:16,335 That there's someone in charge. 412 00:22:16,360 --> 00:22:18,695 He did not do that. 413 00:22:20,200 --> 00:22:22,015 Coming back from a western trip, 414 00:22:22,040 --> 00:22:25,495 Air Force One flew President Bush low over New Orleans 415 00:22:25,520 --> 00:22:27,695 for a first-hand look at the devastation. 416 00:22:31,040 --> 00:22:35,655 That tragedy showed me government gave not one damn about us. 417 00:22:37,720 --> 00:22:39,615 The government did not care 418 00:22:39,640 --> 00:22:42,535 to save the people who were poor and on the ground 419 00:22:42,560 --> 00:22:43,735 in a way that they deserved. 420 00:22:43,760 --> 00:22:46,055 The song you're singing at the Grammys 421 00:22:46,080 --> 00:22:48,255 is about Katrina, right? 422 00:22:49,440 --> 00:22:53,775 Ancl in that song you write, "I knew some people who... 423 00:22:53,800 --> 00:22:55,935 "..were in that pool." Right? 424 00:22:57,400 --> 00:22:59,735 Are you still angry about it? 425 00:22:59,760 --> 00:23:01,775 Angry isn't the word. 426 00:23:01,800 --> 00:23:04,655 THEY CHANT: Help, help, help... 427 00:23:09,040 --> 00:23:13,135 When there was a space for leaders to move in, 428 00:23:13,160 --> 00:23:17,895 hip-hop artists moved in and took over that space. 429 00:23:20,640 --> 00:23:23,935 You know, artists like Diddy and jay-Z getting together 430 00:23:23,960 --> 00:23:26,375 and donating a million dollars 431 00:23:26,400 --> 00:23:29,015 for all of the New Orleans artists. 432 00:23:31,080 --> 00:23:35,095 David Banner organised an amazing, 433 00:23:35,120 --> 00:23:38,535 an AMAZING concert in Atlanta 434 00:23:38,560 --> 00:23:43,375 simply to get the money to send to victims of Hurricane Katrina. 435 00:23:44,720 --> 00:23:47,935 Ancl we were in one of the biggest stadiums in the country. 436 00:23:47,960 --> 00:23:52,495 Hip-hop gave exactly what they had - themselves. 437 00:23:52,520 --> 00:23:54,855 They gave their talent for the bigger purpose. 438 00:24:03,600 --> 00:24:08,455 We're looking at Hurricane Katrina, we are looking at 9/11, 439 00:24:08,480 --> 00:24:11,095 we're looking at the Iraq war. 440 00:24:11,120 --> 00:24:14,535 People were clamouring for something different, 441 00:24:14,560 --> 00:24:16,815 that they wanted change to happen. 442 00:24:18,080 --> 00:24:20,495 People of colour were tired of Bush. 443 00:24:20,520 --> 00:24:22,735 They were tired of being ignored. 444 00:24:22,760 --> 00:24:25,935 Tired of being told that a black man can never - or a black woman - 445 00:24:25,960 --> 00:24:28,455 can never be President. Got tired of that. 446 00:24:28,480 --> 00:24:30,895 It's going to take... I feel it's gonna take a black President 447 00:24:30,920 --> 00:24:33,415 to make a change like that. It's gonna take a black President 448 00:24:33,440 --> 00:24:37,135 to stand up that has gone through all of that pain and... 449 00:24:37,160 --> 00:24:39,935 ...and heartache and turmoil in their lives 450 00:24:39,960 --> 00:24:42,335 and struggle to be able to set things right 451 00:24:42,360 --> 00:24:43,895 and balance the world out. 452 00:24:47,120 --> 00:24:50,095 CHEERING 453 00:24:54,280 --> 00:24:57,815 I was there at the Democratic Convention 454 00:24:57,840 --> 00:25:02,295 at the coming out of Senator Barack Obama. 455 00:25:02,320 --> 00:25:05,935 Everybody was just thrown, like, "Who is this guy?" 456 00:25:05,960 --> 00:25:09,055 Tonight is a particular hon our for me because, let's face it, 457 00:25:09,080 --> 00:25:13,375 my presence on this stage is pretty unlikely. 458 00:25:13,400 --> 00:25:17,335 My father was born and raised in a small village in Kenya. 459 00:25:17,360 --> 00:25:19,575 Through hard work and perseverance, 460 00:25:19,600 --> 00:25:24,615 my father got a scholarship to study in a magical place - America - 461 00:25:24,640 --> 00:25:27,575 that shone as a beacon of freedom and opportunity to 462 00:25:27,600 --> 00:25:29,255 so many who had come before. 463 00:25:31,320 --> 00:25:33,415 You had the senator standing up 464 00:25:33,440 --> 00:25:36,295 and speaking out against the Iraq war. 465 00:25:36,320 --> 00:25:41,095 ...that in a dangerous world, war must be an option sometimes, 466 00:25:41,120 --> 00:25:43,655 but it should never be the first option. 467 00:25:43,680 --> 00:25:46,015 CHEERING 468 00:25:46,040 --> 00:25:47,415 He was pointing out the ills 469 00:25:47,440 --> 00:25:50,135 but making you feel that there was some hope involved. 470 00:25:50,160 --> 00:25:53,615 It's the hope of slaves sitting around a fire singing freedom songs. 471 00:25:53,640 --> 00:25:57,975 The hope of immigrants setting out for diff...distant shores, 472 00:25:58,000 --> 00:26:01,055 the hope of a skinny kid with a funny name 473 00:26:01,080 --> 00:26:04,015 who believes that America has a place for him, too. 474 00:26:04,040 --> 00:26:06,415 CHEERING 475 00:26:08,880 --> 00:26:11,215 Thank you very much, everybody. God bless you. 476 00:26:12,240 --> 00:26:14,975 Barack hit my soul. 477 00:26:15,000 --> 00:26:16,615 Ancl he had the look. 478 00:26:16,640 --> 00:26:18,655 Thank you. 479 00:26:18,680 --> 00:26:22,615 Did I see him being President in 2007-08? 480 00:26:22,640 --> 00:26:27,695 Hell, no. The United States Of America is such in a racist place, 481 00:26:27,720 --> 00:26:31,335 I...you know, I don't see it happening. 482 00:26:34,440 --> 00:26:36,455 Is this fun to do? I love doing this. 483 00:26:36,480 --> 00:26:38,415 This is what politics is all about. 484 00:26:38,440 --> 00:26:40,175 Can I say hello? 485 00:26:41,920 --> 00:26:43,575 Obama scares me. 486 00:26:43,600 --> 00:26:47,215 I just... I'm worried about 487 00:26:47,240 --> 00:26:50,375 what will happen to this country if Obama takes office. 488 00:26:53,720 --> 00:26:57,055 One person tell me that they're afraid that if Obama 489 00:26:57,080 --> 00:26:58,895 got elected as President, 490 00:26:58,920 --> 00:27:02,175 that he would make all the white people slaves. 491 00:27:02,200 --> 00:27:03,455 You know, somebody told me 492 00:27:03,480 --> 00:27:05,535 that they weren't gonna vote for that BLEEP. 493 00:27:05,560 --> 00:27:08,215 Um, I think that's probably 494 00:27:08,240 --> 00:27:10,775 the most offensive thing that you could say. 495 00:27:10,800 --> 00:27:12,335 People were like, "Get out of my face. 496 00:27:12,360 --> 00:27:13,935 "No black man is going to be President." 497 00:27:19,480 --> 00:27:22,695 But Barack Obama was a breath of fresh air 498 00:27:22,720 --> 00:27:25,735 when you were tired of the same old politics. 499 00:27:25,760 --> 00:27:28,015 We are one people. 500 00:27:28,040 --> 00:27:29,975 We are one nation. 501 00:27:30,000 --> 00:27:35,895 And together, we will begin the next great chapter in the American story 502 00:27:35,920 --> 00:27:40,415 with three words that will ring from coast to coast, 503 00:27:40,440 --> 00:27:42,695 from sea to shining sea. 504 00:27:42,720 --> 00:27:45,375 Yes, we can. 505 00:27:45,400 --> 00:27:47,135 Thank you, New Hampshire. 506 00:27:47,160 --> 00:27:48,615 Thank you. 507 00:27:48,640 --> 00:27:51,255 By the time Obama started to run, 508 00:27:51,280 --> 00:27:54,895 the youthful fervour in trying to get some kind of change 509 00:27:54,920 --> 00:27:56,375 had really picked up. 510 00:27:56,400 --> 00:28:01,095 Obama was young and he had swag... 511 00:28:03,200 --> 00:28:06,695 ...and he was comfortable with hip-hop and hip-hop culture. 512 00:28:13,200 --> 00:28:18,015 Ancl so he had this mobilisation of hip-hop artists 513 00:28:18,040 --> 00:28:19,815 begin to flock to his side. 514 00:28:19,840 --> 00:28:21,135 This is beautiful to me. 515 00:28:21,160 --> 00:28:23,135 This is the thing they don't understand. 516 00:28:23,160 --> 00:28:26,975 We're honoured. We came out here to see you guys personally. 517 00:28:27,000 --> 00:28:29,855 I think about jay Z, I think about Puff, Vote Or Die - 518 00:28:29,880 --> 00:28:32,375 what better commercial could you have? 519 00:28:32,400 --> 00:28:35,255 It's comparable to the Beatles campaigning for you. 520 00:28:35,280 --> 00:28:38,095 Something that I never felt before, I can feel, 521 00:28:38,120 --> 00:28:40,535 you can feel, our children can feel. 522 00:28:40,560 --> 00:28:44,775 Don't take it for granted, y'all. Things are about to change. 523 00:28:44,800 --> 00:28:48,655 We...mobilised in New York City. 524 00:28:48,680 --> 00:28:53,295 We had parties, we came with, like, Timberlands and Nikes and hoodies 525 00:28:53,320 --> 00:28:55,575 and thugs and girls... 526 00:28:55,600 --> 00:28:57,015 ...twerking. 527 00:28:57,040 --> 00:29:01,015 It was not, by far, your average political fundraiser. 528 00:29:01,040 --> 00:29:03,375 How many people voted already? 529 00:29:03,400 --> 00:29:04,855 CHEERING 530 00:29:05,880 --> 00:29:09,935 It was a whole new way of hip-hop 531 00:29:09,960 --> 00:29:12,215 really getting involved 532 00:29:12,240 --> 00:29:16,535 in getting people out to vote and getting people registered to vote. 533 00:29:18,000 --> 00:29:20,815 Decision day at last. 534 00:29:20,840 --> 00:29:24,655 Turnout is huge. Queuing time is up to five hours. 535 00:29:24,680 --> 00:29:27,095 Go, Barack! WOMAN CHEERS 536 00:29:27,120 --> 00:29:29,415 My daughter was of voting age. 537 00:29:29,440 --> 00:29:32,015 She voted, I voted, 538 00:29:32,040 --> 00:29:36,575 and then my clad and my mom voted for the same person. 539 00:29:37,680 --> 00:29:40,495 Huge numbers of these people have never voted before. 540 00:29:41,960 --> 00:29:45,215 I believe democracy is a flawed system. 541 00:29:45,240 --> 00:29:48,615 So the first time I voted, I felt like a sucker, 542 00:29:48,640 --> 00:29:51,335 but I voted anyway cos it was for Obama, 543 00:29:51,360 --> 00:29:55,775 and I had to do my duty, I had to. All African Americans had to vote. 544 00:29:58,040 --> 00:30:00,335 People have died and fought for us to have this right, 545 00:30:00,360 --> 00:30:02,255 and so to exercise this right today 546 00:30:02,280 --> 00:30:05,935 is like giving back to Martin Luther King and Rosa Parks 547 00:30:05,960 --> 00:30:08,775 and everybody that fought for us to have this right to vote. 548 00:30:08,800 --> 00:30:10,375 We're not going to vote for nobody 549 00:30:10,400 --> 00:30:12,215 just because they're black, you know? 550 00:30:12,240 --> 00:30:14,655 We're voting for him cos he's the best candidate. 551 00:30:14,680 --> 00:30:16,975 Yeah! 552 00:30:17,000 --> 00:30:20,655 It does feel good that we finally have somebody 553 00:30:20,680 --> 00:30:22,775 that's actually qualified that's given a chance. 554 00:30:24,640 --> 00:30:27,255 CHEERING We love you. You the man. 555 00:30:31,800 --> 00:30:36,855 CNN can now project the President Elect of the United States - 556 00:30:36,880 --> 00:30:38,895 Barack Obama. 557 00:30:38,920 --> 00:30:42,415 # My President is black My Lambo's blue 558 00:30:42,440 --> 00:30:45,415 # And I'll be if my rims ain't, too 559 00:30:45,440 --> 00:30:48,575 # My mama ain't at home and Daddy's still in jail 560 00:30:48,600 --> 00:30:51,975 # Tryna make a play Anybody seen the ? 561 00:30:52,000 --> 00:30:53,335 # My President is black... # 562 00:30:53,360 --> 00:30:57,135 Obama is the first hip-hop President. 563 00:30:59,600 --> 00:31:05,015 The generation that grew up on hip-hop, they voted Obama in. 564 00:31:06,480 --> 00:31:09,775 So there has been a changing of the guard, 565 00:31:09,800 --> 00:31:11,415 for the better. 566 00:31:11,440 --> 00:31:14,335 # Mr Black President Yo, Obama for real 567 00:31:14,360 --> 00:31:17,855 # They gotta put your face on the $5,000 bill 568 00:31:17,880 --> 00:31:20,255 # My President is black My Lambo's blue... # 569 00:31:21,720 --> 00:31:23,815 It brought tears to my eyes. 570 00:31:23,840 --> 00:31:27,415 I remember going to a club that night, 571 00:31:27,440 --> 00:31:32,255 and they kept playing thatjeezy... # My President is black... # 572 00:31:32,280 --> 00:31:33,335 "all night. 573 00:31:33,360 --> 00:31:36,975 # Tell him I'm doin' fine Obama for mankind 574 00:31:37,000 --> 00:31:39,855 # We ready for change So y'all let the man shine 575 00:31:39,880 --> 00:31:43,215 # Stuntin' on Martin Luther Feelin' just like a king 576 00:31:43,240 --> 00:31:46,615 # Guess this is what he meant when he said that he had a dream... # 577 00:31:48,360 --> 00:31:50,375 Rap is a lightning rod. 578 00:31:50,400 --> 00:31:53,375 It connected that energy to be able to say, 579 00:31:53,400 --> 00:31:56,215 Barack Obama, yes, 580 00:31:56,240 --> 00:31:57,775 it's your time. 581 00:31:57,800 --> 00:32:02,535 If there's anyone out there who still doubts 582 00:32:02,560 --> 00:32:05,895 that America is a place where all things are possible, 583 00:32:05,920 --> 00:32:09,975 who still questions the power of our democracy, 584 00:32:10,000 --> 00:32:13,535 tonight is your answer. 585 00:32:19,840 --> 00:32:20,895 Thank you. 586 00:32:20,920 --> 00:32:25,135 God bless you and may God bless the United States of America. 587 00:32:33,960 --> 00:32:36,255 I was at the inauguration. 588 00:32:36,280 --> 00:32:38,015 It was freezing. 589 00:32:38,040 --> 00:32:42,335 But he had the whole hip-hop community behind him. 590 00:32:43,600 --> 00:32:46,815 It was a wave. It was an energy. 591 00:32:48,920 --> 00:32:51,055 Obama sold us hope... 592 00:32:52,440 --> 00:32:53,735 "like heroin. 593 00:32:57,480 --> 00:33:03,735 It took a while for that glow to wear off. 594 00:33:06,960 --> 00:33:10,775 A lot of people had convinced themselves that because 595 00:33:10,800 --> 00:33:12,455 we elected a black man, 596 00:33:12,480 --> 00:33:14,415 there was black equality now. 597 00:33:14,440 --> 00:33:20,215 No, you elected a black captain of the ship 598 00:33:20,240 --> 00:33:23,655 but we still live in different compartments on the ship. 599 00:33:53,880 --> 00:33:55,695 YELLING 600 00:33:59,840 --> 00:34:01,335 GUNSHOT 601 00:34:08,040 --> 00:34:10,095 NEWS REPORTS: Trayvon Martin, a high-school student, 602 00:34:10,120 --> 00:34:12,735 never in trouble with the law, was on an errand, 603 00:34:12,760 --> 00:34:15,215 when he caught the eye of Neighbourhood Watch captain 604 00:34:15,240 --> 00:34:16,455 George Zimmerman. 605 00:34:16,480 --> 00:34:19,095 After Zimmerman reported the teen as suspicious, 606 00:34:19,120 --> 00:34:22,735 two minutes later, the teen had been shot in the chest and killed. 607 00:34:22,760 --> 00:34:26,135 I'm sickened with every black life I see 608 00:34:26,160 --> 00:34:28,735 robbed of an opportunity to grow, 609 00:34:28,760 --> 00:34:32,215 at the hands of the state or white vigilantes. 610 00:34:34,000 --> 00:34:38,295 Ancl with being sickened, I cannot tell you I'm surprised. 611 00:34:39,920 --> 00:34:44,455 You cannot name me a decade that blacks have not been in this country 612 00:34:44,480 --> 00:34:46,295 when this type of horror has not happened. 613 00:34:46,320 --> 00:34:48,135 Trayvon Martin was my son. 614 00:34:50,440 --> 00:34:52,895 But he's not just my son. 615 00:34:52,920 --> 00:34:56,855 He's all of our son and we have to fight for our children. 616 00:34:56,880 --> 00:34:58,375 MAN: Yeah. 617 00:34:59,440 --> 00:35:03,415 Trayvon Martin happened under Barack Obama. 618 00:35:05,160 --> 00:35:09,335 When I think about...this boy... 619 00:35:10,880 --> 00:35:13,255 ...| think about my own kids. 620 00:35:14,720 --> 00:35:17,375 You know, if I had a son, he'd look like Trayvon. 621 00:35:17,400 --> 00:35:19,695 We had never heard, certainly a sitting President, 622 00:35:19,720 --> 00:35:23,095 say something like that from the heart. 623 00:35:23,120 --> 00:35:25,415 The response among African Americans was like, 624 00:35:25,440 --> 00:35:27,415 "What are you going to do about it now?" 625 00:35:30,840 --> 00:35:34,975 There were a series of very high-profile incidents 626 00:35:35,000 --> 00:35:38,815 during the Presidential administration of Barack Obama, 627 00:35:38,840 --> 00:35:43,455 where black people die in the hands of the police. 628 00:35:45,720 --> 00:35:47,975 In Ferguson with Mike Brown, 629 00:35:48,000 --> 00:35:51,255 you have the pictures of a black man being shot 630 00:35:51,280 --> 00:35:55,175 and his body being left in the street for almost four hours. 631 00:35:55,200 --> 00:35:58,135 People were frustrated, people were fed up, 632 00:35:58,160 --> 00:36:00,535 and it was an explosive moment. 633 00:36:04,560 --> 00:36:06,775 What does it mean to have a black President... 634 00:36:08,360 --> 00:36:09,735 ...if the streets are on fire? 635 00:36:13,520 --> 00:36:15,415 HE YELLS. Our folk are dying! Wake up! 636 00:36:15,440 --> 00:36:17,375 We are here to be heard! 637 00:36:17,400 --> 00:36:19,895 Our voices do matter! 638 00:36:19,920 --> 00:36:21,655 We saw the birth of Black Lives Matter. 639 00:36:21,680 --> 00:36:25,655 I mean, that was happening under the Presidency of Barack Obama. 640 00:36:25,680 --> 00:36:29,535 THEY CHANT: indict, convict, send those killer cops to jail, 641 00:36:29,560 --> 00:36:33,335 the whole damn system is guilty as hell. 642 00:36:33,360 --> 00:36:38,135 We marched on Barack Obama's White House. 643 00:36:38,160 --> 00:36:42,935 You had black people, white people, 644 00:36:42,960 --> 00:36:46,455 gay people, straight people, everybody was there. 645 00:36:46,480 --> 00:36:49,775 It was beautiful like that. 646 00:36:49,800 --> 00:36:52,375 It was a realisation, it was a wake-up call. 647 00:36:52,400 --> 00:36:55,375 Your President ain't here to do these things for you first. 648 00:36:55,400 --> 00:36:59,455 You better figure out and make them understand that black lives matter. 649 00:36:59,480 --> 00:37:02,615 Enough is enough. 650 00:37:02,640 --> 00:37:06,175 We are tired of going to jail for nothing, 651 00:37:06,200 --> 00:37:08,815 and others going home for something. 652 00:37:11,280 --> 00:37:15,095 Hip-hop is always going to give you the song that you need. 653 00:37:15,120 --> 00:37:18,855 It's going to supply you with the theme song to the moment. 654 00:37:18,880 --> 00:37:22,095 CHANTING: We gon' be all right. 655 00:37:22,120 --> 00:37:25,375 We gon' be all right. We gon' be all right... 656 00:37:25,400 --> 00:37:27,095 Louder. We gon' be all right. 657 00:37:27,120 --> 00:37:29,295 Louder! We gon' be all right. 658 00:37:29,320 --> 00:37:31,255 Louder! We gon' be all right! 659 00:37:31,280 --> 00:37:32,375 Louder! We gon' be... 660 00:37:32,400 --> 00:37:36,655 The anthem of the Black Lives Matter is, "We gon' be all right." 661 00:37:36,680 --> 00:37:40,495 # My knees gettin' weak and my gun might blow but we gon' be all right 662 00:37:40,520 --> 00:37:42,375 # We gon' be all right 663 00:37:43,480 --> 00:37:45,175 # We gon' be all right... # 664 00:37:45,200 --> 00:37:46,815 I remember watching the video 665 00:37:46,840 --> 00:37:49,335 and, every time, my stomach would go into knots. 666 00:37:50,600 --> 00:37:54,095 Living in the United States during the whole beginnings 667 00:37:54,120 --> 00:37:56,175 of Black Lives Matter, 668 00:37:56,200 --> 00:37:57,775 this is what we tell ourselves, 669 00:37:57,800 --> 00:37:59,215 like, we're going to be all right. 670 00:37:59,240 --> 00:38:01,895 # We're gon' be all right Do you hear me, do you feel me? 671 00:38:01,920 --> 00:38:03,415 # We gon' be all right... # 672 00:38:03,440 --> 00:38:05,135 Not that we're going to fix this shit, 673 00:38:05,160 --> 00:38:07,375 not that it's never gonna happen again, 674 00:38:07,400 --> 00:38:08,855 but we gon' be all right. 675 00:38:08,880 --> 00:38:11,575 And that's what we need fight now, some hope. 676 00:38:11,600 --> 00:38:13,975 CROWD JOINS IN: # We g0n' be all right 677 00:38:14,000 --> 00:38:16,295 # We gon' be all right 678 00:38:16,320 --> 00:38:18,055 --- 455' 679 00:38:18,080 --> 00:38:21,455 That youth that Black Lives Matter is built on, 680 00:38:21,480 --> 00:38:24,055 they were the ones that were singing, 681 00:38:24,080 --> 00:38:28,255 cos it gave them a unifying thing of healing. 682 00:38:28,280 --> 00:38:29,895 # We gon' be all right 683 00:38:29,920 --> 00:38:34,335 # We gon' be all right We gon' be all right... # 684 00:38:34,360 --> 00:38:37,095 People are feeling the same trauma, the same despair. 685 00:38:37,120 --> 00:38:39,615 Kendrick coming with this song helped you to 686 00:38:39,640 --> 00:38:41,695 express your anger and your grief. 687 00:38:41,720 --> 00:38:44,815 # Wouldn't you know We been hurt, been down before 688 00:38:44,840 --> 00:38:46,415 # When our pride was low 689 00:38:46,440 --> 00:38:48,535 # Lookin' at the world like Where do we go? # 690 00:38:50,040 --> 00:38:52,055 We'd been through this before. 691 00:38:52,080 --> 00:38:54,735 We fought it, we lived on beyond it. 692 00:38:54,760 --> 00:38:57,695 So the only way to express that is... 693 00:38:57,720 --> 00:38:59,615 # We gon' be all right. # 694 00:39:01,880 --> 00:39:04,535 When President Barack Obama came in, 695 00:39:04,560 --> 00:39:07,575 I looked at his Presidency as an hourglass. 696 00:39:08,880 --> 00:39:13,895 I said, "Take advantage of your time. Time will go fast." 697 00:39:13,920 --> 00:39:18,095 By 2016, I knew that that clock was running out. 698 00:39:21,040 --> 00:39:23,255 I gotta go back to work. I still got to work. 699 00:39:23,280 --> 00:39:26,455 Donald Trump, real-estate man and multimillionaire. 700 00:39:28,760 --> 00:39:32,335 A wheeler, a dealer, who doesn't let anything or anyone 701 00:39:32,360 --> 00:39:33,695 stand in his way. 702 00:39:36,600 --> 00:39:39,455 Somebody has to do it, and I've decided it might as well be me. 703 00:39:39,480 --> 00:39:41,735 Actually I'm having a lot of fun. They're wonderful people. 704 00:39:43,200 --> 00:39:46,175 Hip-hop, during the '90s, embraced Donald Trump. 705 00:39:46,200 --> 00:39:49,535 He showed that upper level of status. 706 00:39:49,560 --> 00:39:53,015 The riches, the diamonds, the jewellery. 707 00:39:53,040 --> 00:39:57,015 Donald Trump was even inside cats' bars and lyrics 708 00:39:57,040 --> 00:40:00,455 as being a focal point of where people wanted to get to. 709 00:40:02,160 --> 00:40:04,575 The aspirational side of hip-hop 710 00:40:04,600 --> 00:40:08,295 saw Donald Trump like a Great Gatsby kind of figure. 711 00:40:08,320 --> 00:40:12,695 He made some of us in the movement at that time uneasy, 712 00:40:12,720 --> 00:40:15,815 because...we knew Donald Trump. 713 00:40:17,880 --> 00:40:20,935 REPORTER: Five teens, four black, one Latino, 714 00:40:20,960 --> 00:40:22,815 all charged with the brutal rape 715 00:40:22,840 --> 00:40:27,055 of a 28-year-old jogger in New York's Central Park. 716 00:40:27,080 --> 00:40:30,175 Two weeks after their high-profile arrest, 717 00:40:30,200 --> 00:40:32,975 Donald Trump took out full-page ads 718 00:40:33,000 --> 00:40:34,335 in four major newspapers 719 00:40:34,360 --> 00:40:38,175 calling for the death penalty to be reinstated. 720 00:40:38,200 --> 00:40:41,335 The Central Park Five served their sentences, 721 00:40:41,360 --> 00:40:43,375 nearly seven years in prison, 722 00:40:43,400 --> 00:40:46,975 but none of them were guilty. 723 00:40:47,000 --> 00:40:51,015 The guys that went to jail wrongly around the Central Park Five, 724 00:40:51,040 --> 00:40:55,895 were people that would buy hip-hop, people that would buy rap. 725 00:40:55,920 --> 00:41:00,655 So I would try to say to a lot of hip-hop artists, 726 00:41:00,680 --> 00:41:02,535 the fans that are making you 727 00:41:02,560 --> 00:41:05,695 are the ones victimised by the guys like Trump. 728 00:41:05,720 --> 00:41:11,375 I never deceived myself of who he was and what he was about. 729 00:41:15,080 --> 00:41:17,215 I am officially running... 730 00:41:17,240 --> 00:41:19,735 CHEERING 731 00:41:19,760 --> 00:41:23,015 ...for President Of The United States. 732 00:41:23,040 --> 00:41:28,015 Ancl we are going to make our country great again. 733 00:41:30,680 --> 00:41:34,335 From the first speech, he never hid his message. 734 00:41:34,360 --> 00:41:38,215 He played off of racism and divisiveness. 735 00:41:38,240 --> 00:41:42,575 When Mexico sends its people, they're not sending their best. 736 00:41:42,600 --> 00:41:47,455 They're bringing drugs. They're bringing crime. They're rapists. 737 00:41:53,560 --> 00:41:58,855 He had cardboards that said "The silent majority." 738 00:41:58,880 --> 00:42:04,135 So what you have to understand is that cardboard was saying, 739 00:42:04,160 --> 00:42:05,655 "Well, there's lot of people 740 00:42:05,680 --> 00:42:08,255 "who feel the same way I feel, they just don't say it." 741 00:42:11,560 --> 00:42:16,095 We saw what they call the white-lash response to Barack Obama. 742 00:42:16,120 --> 00:42:18,335 Anger and frustration. 743 00:42:18,360 --> 00:42:23,415 First thing I'd like to say, is ALL lives matter, not just black lives. 744 00:42:23,440 --> 00:42:26,255 If you're an American citizen, 745 00:42:26,280 --> 00:42:28,615 stand up as American. 746 00:42:28,640 --> 00:42:30,175 Hip-hop artists were no longer 747 00:42:30,200 --> 00:42:33,135 talking about, "Yeah, Donald Trump's the man cos he got billions," 748 00:42:33,160 --> 00:42:35,335 they're talking about, "What is this white supremacist doing 749 00:42:35,360 --> 00:42:36,775 "running on the White House?" 750 00:42:36,800 --> 00:42:40,295 His conversation is divisive and that's not an evolved soul to me. 751 00:42:40,320 --> 00:42:42,535 So he cannot be my President. 752 00:42:42,560 --> 00:42:47,095 CHEERING He cannot be our President. 753 00:42:47,120 --> 00:42:50,055 We don't need jay-Z to fill up arenas, you know. 754 00:42:51,200 --> 00:42:53,335 We do it the old-fashioned way. 755 00:42:56,200 --> 00:42:59,895 This country was divided. 756 00:42:59,920 --> 00:43:04,015 Ancl he played on that and he got elected on that. 757 00:43:04,040 --> 00:43:07,735 Ladies and gentlemen, the President Elect Of The United States, 758 00:43:07,760 --> 00:43:09,735 Donald john Trump. 759 00:43:09,760 --> 00:43:11,855 CHEERING 760 00:43:17,560 --> 00:43:21,735 When he got elected, there was so much apathy, 761 00:43:21,760 --> 00:43:23,695 disillusionment... 762 00:43:23,720 --> 00:43:28,815 I said, "Now people have steered their ass backwards 763 00:43:28,840 --> 00:43:30,975 "into a dark, unknown area." 764 00:43:33,680 --> 00:43:36,935 CHANTING 765 00:43:36,960 --> 00:43:39,815 CONTINUES 766 00:43:39,840 --> 00:43:42,775 SHOUTING 767 00:43:45,880 --> 00:43:50,695 Trump had just gotten in office when Charlottesville happened. 768 00:43:50,720 --> 00:43:53,175 There was a sense that we were moving backwards. 769 00:43:53,200 --> 00:43:56,895 Hundreds of torch-carrying white nationalists marched to 770 00:43:56,920 --> 00:43:58,775 the University Of Virginia campus, 771 00:43:58,800 --> 00:44:00,495 protesting the decision to remove 772 00:44:00,520 --> 00:44:03,455 a statue of Confederate General Robert E Lee. 773 00:44:05,080 --> 00:44:07,535 You could feel the tension when you rolled into the town. 774 00:44:08,560 --> 00:44:12,775 You could see the people just kind of watching us. 775 00:44:12,800 --> 00:44:16,735 Then you started seeing dudes with these big, long sticks, 776 00:44:16,760 --> 00:44:19,855 these AR-15s and these assault rifles. 777 00:44:19,880 --> 00:44:22,535 SHOUTING Stand back, stand back, stand back! 778 00:44:22,560 --> 00:44:25,015 As soon as I looked back up, bow! 779 00:44:25,040 --> 00:44:27,135 SCREAMING 780 00:44:27,160 --> 00:44:30,375 One person is dead and 19 injured after a speeding vehicle 781 00:44:30,400 --> 00:44:32,015 drove into a group of protesters 782 00:44:32,040 --> 00:44:34,975 marching peacefully through downtown Charlottesville. 783 00:44:35,000 --> 00:44:39,175 32-year-old Heather He yer died when a car drove into counter protesters 784 00:44:39,200 --> 00:44:42,055 after a demonstration by nee-Nazis, 785 00:44:42,080 --> 00:44:45,015 white supremacists and Ku Klux Klan members. 786 00:44:45,040 --> 00:44:48,855 We condemn, in the strongest possible terms, 787 00:44:48,880 --> 00:44:52,775 this egregious display of hatred, bigotry, 788 00:44:52,800 --> 00:44:56,175 and violence on many sides, on many sides. 789 00:44:57,320 --> 00:45:00,415 The times we were living in at that moment, 790 00:45:00,440 --> 00:45:03,255 the way that he had divided the country and some of the things 791 00:45:03,280 --> 00:45:05,855 that was coming out his mouth... 792 00:45:05,880 --> 00:45:07,655 ...| don't know, it was getting me angry. 793 00:45:07,680 --> 00:45:09,735 There was a group on this side. 794 00:45:09,760 --> 00:45:12,535 You can call them the left, you've just called them the left, 795 00:45:12,560 --> 00:45:16,015 that came violently attacking the other group. 796 00:45:16,040 --> 00:45:18,695 So you can say what you want, but that's the way it is. 797 00:45:18,720 --> 00:45:23,295 You need to be aware of your platform. 798 00:45:23,320 --> 00:45:26,655 Sometimes you might need to take a stand and say certain things. 799 00:45:28,400 --> 00:45:30,535 It's the calm before the storm, right here. 800 00:45:33,280 --> 00:45:36,695 Wait, how was I going to start this off? 801 00:45:36,720 --> 00:45:39,215 I felt like, I want to take this opportunity 802 00:45:39,240 --> 00:45:44,495 to let people who don't know what I'm about, understand 803 00:45:44,520 --> 00:45:46,335 this is why I'm saying this. 804 00:45:46,360 --> 00:45:50,735 Racism's the only thing he's fantastic for. 805 00:45:50,760 --> 00:45:53,975 Cos that's how he gets his rocks off and he's orange. 806 00:45:54,000 --> 00:45:56,695 This is what I feel like I need to say right now. 807 00:45:56,720 --> 00:45:59,895 I wanted to make it so that there was no doubt. 808 00:45:59,920 --> 00:46:03,695 Ancl any fan of mine who's a supporter of his, 809 00:46:03,720 --> 00:46:05,935 I'm drawing, in the sand, a line - 810 00:46:05,960 --> 00:46:08,295 you're either for or against. 811 00:46:08,320 --> 00:46:10,575 Ancl if you can't decide 812 00:46:10,600 --> 00:46:12,815 who you like more and you're split 813 00:46:12,840 --> 00:46:14,855 on who you should stand beside, 814 00:46:14,880 --> 00:46:16,895 I'll do it for you with this. 815 00:46:18,960 --> 00:46:21,695 NEWS REPORTS: The headlines this morning belong to Eminem, 816 00:46:21,720 --> 00:46:24,495 who released a scathing cypher directly at Donald Trump. 817 00:46:26,040 --> 00:46:30,415 The four-and-a-half-minute take down is throwing the world into a frenzy. 818 00:46:33,520 --> 00:46:34,855 Eminem is a truth-teller 819 00:46:34,880 --> 00:46:38,575 at his core. You know, that's why he's a great hip-hop artist. 820 00:46:38,600 --> 00:46:41,095 He knows that there's a lot of overlap 821 00:46:41,120 --> 00:46:43,455 between his fan base and Trump's, 822 00:46:43,480 --> 00:46:47,735 which, to me, is why his call-out of his fans is really so significant. 823 00:46:47,760 --> 00:46:51,935 If it's going to divide my fan base, then so be it. 824 00:46:51,960 --> 00:46:55,375 You may divide some people, but you are also going to bring 825 00:46:55,400 --> 00:46:57,135 a lot more people together. 826 00:46:57,160 --> 00:47:01,095 Ancl maybe I could take this opportunity, in this platform I had, 827 00:47:01,120 --> 00:47:05,255 to be somebody that... could inspire change. 828 00:47:05,280 --> 00:47:07,855 The rest of America, stand up. 829 00:47:09,560 --> 00:47:11,375 We love our military, 830 00:47:11,400 --> 00:47:13,495 and we love our country. 831 00:47:13,520 --> 00:47:16,255 But We HATE TRUMP! 832 00:47:19,040 --> 00:47:23,655 Nobody has clone more for the black community than Donald Trump. 833 00:47:23,680 --> 00:47:28,135 Ancl if you look, with the exception of Abraham Lincoln - 834 00:47:28,160 --> 00:47:31,095 possible exception, but the exception of Abraham Lincoln - 835 00:47:31,120 --> 00:47:33,655 nobody has clone what I've clone. 836 00:47:33,680 --> 00:47:34,775 What the...? 837 00:47:34,800 --> 00:47:37,135 Did I see that? Did I hear what...? 838 00:47:37,160 --> 00:47:38,775 Did...did he just say that? 839 00:47:42,600 --> 00:47:45,335 Donald Trump doesn't engage 840 00:47:45,360 --> 00:47:49,375 with the problems black communities continue to face, 841 00:47:49,400 --> 00:47:53,255 like the problem of police brutality. 842 00:47:53,280 --> 00:47:56,935 I am the big, big believer, 843 00:47:56,960 --> 00:48:02,215 and admirer of the people in law enforcement, OK? 844 00:48:02,240 --> 00:48:05,335 From clay one. From clay one. 845 00:48:05,360 --> 00:48:10,655 He has visions of crime-infested cities - 846 00:48:10,680 --> 00:48:13,655 "We need to go back to this era of punishment." 847 00:48:13,680 --> 00:48:15,935 Please don't be too nice. 848 00:48:15,960 --> 00:48:19,055 Like when you guys put somebody in the car 849 00:48:19,080 --> 00:48:21,655 and you're protecting their head, you know? 850 00:48:21,680 --> 00:48:23,895 The way you put their hand... 851 00:48:23,920 --> 00:48:25,375 Like, don't hit their head and 852 00:48:25,400 --> 00:48:27,935 they've just killed somebody, don't hit their head? 853 00:48:27,960 --> 00:48:30,215 I said, "You can take the hand away, OK?" 854 00:48:42,640 --> 00:48:47,175 What we saw in 2020 was a reflection of 855 00:48:47,200 --> 00:48:48,975 where we were as a country 856 00:48:49,000 --> 00:48:51,175 that had not made advancements. 857 00:48:51,200 --> 00:48:55,095 So we had not dealt with police brutality in a legislative way. 858 00:48:55,120 --> 00:48:57,095 We had not changed the police culture. 859 00:48:57,120 --> 00:48:59,935 And it just took a spark. 860 00:48:59,960 --> 00:49:04,015 Hey, man... Please, please, man. 861 00:49:04,040 --> 00:49:06,055 POLICE OFFICER: You got any ID on you? 862 00:49:06,080 --> 00:49:08,775 SOBBING: I've got one at home. All right, what's your name? 863 00:49:08,800 --> 00:49:10,335 George. 864 00:49:10,360 --> 00:49:11,815 GEORGE CRIES OUT 865 00:49:11,840 --> 00:49:13,295 Are you on something right now? 866 00:49:13,320 --> 00:49:15,055 No, nothing. Cos you're acting real erratic. 867 00:49:15,080 --> 00:49:17,495 SCUFFLE, GEORGE WHIMPERS Stand up, stop falling down! 868 00:49:17,520 --> 00:49:19,175 I'm claustrophobic, man. Stand up! 869 00:49:19,200 --> 00:49:22,375 I'm claustrophobic! Stay on your feet and face the car door. 870 00:49:22,400 --> 00:49:25,015 Please, man... Please! 871 00:49:25,040 --> 00:49:29,055 GEORGE GROANS Stay on the ground. On the ground. 872 00:49:32,080 --> 00:49:35,615 MUFFLED VOICES 873 00:49:35,640 --> 00:49:38,975 You got your... Mama... ..on my right side. 874 00:49:39,000 --> 00:49:41,375 Mama... Mama... 875 00:49:41,400 --> 00:49:43,855 GEORGE SOBS 876 00:49:43,880 --> 00:49:45,895 Please... 877 00:49:45,920 --> 00:49:48,495 Please, I can't breathe. 878 00:49:53,640 --> 00:49:58,255 REPORTER: 46-year-old George Floyd died in police custody on Monday. 879 00:49:58,280 --> 00:50:01,655 You can clearly hear Mr Floyd saying that, "I cannot breathe." 880 00:50:03,640 --> 00:50:07,175 When I saw the George Floyd murder, 881 00:50:07,200 --> 00:50:10,055 I think that Americans who don't believe tyranny is possible 882 00:50:10,080 --> 00:50:12,455 need to look at that George Floyd tape, 883 00:50:12,480 --> 00:50:14,815 over and over and over and over again. 884 00:50:14,840 --> 00:50:17,775 Ancl take the fact that he was a black and a man out of it 885 00:50:17,800 --> 00:50:21,095 and understand that this can happen to ANY United States citizen, 886 00:50:21,120 --> 00:50:24,855 once another citizen is given power by the state and a uniform. 887 00:50:24,880 --> 00:50:29,335 My uncle was a father, brother, uncle and a cousin to many. 888 00:50:29,360 --> 00:50:32,135 That officer showed no remorse 889 00:50:32,160 --> 00:50:35,615 while watching my uncle's soul leave his body. 890 00:50:35,640 --> 00:50:38,295 This is not just murder, but a hate crime. 891 00:50:41,080 --> 00:50:43,695 Why must the system be corrupt and broken? 892 00:50:43,720 --> 00:50:46,095 No more hate crimes, please! 893 00:50:50,840 --> 00:50:53,775 The injustice that we're seeing, it is not new. 894 00:50:53,800 --> 00:50:55,535 This is centuries old. 895 00:50:55,560 --> 00:50:58,335 The question is, what's going to be different this time? 896 00:51:03,280 --> 00:51:06,775 The rise of smart phones means that we are beginning to capture 897 00:51:06,800 --> 00:51:08,935 these incidents of police brutality 898 00:51:08,960 --> 00:51:10,895 at an accelerated rate 899 00:51:10,920 --> 00:51:14,055 and, instead of now millions of people viewing this, 900 00:51:14,080 --> 00:51:18,535 billions of people are viewing this in very short periods of time. 901 00:51:20,360 --> 00:51:21,615 REPORTER: "Stay at home." 902 00:51:21,640 --> 00:51:24,095 That is the order tonight from four state governors. 903 00:51:24,120 --> 00:51:26,815 It was in the midst of a global pandemic. 904 00:51:26,840 --> 00:51:29,295 Everybody was at home. 905 00:51:29,320 --> 00:51:32,655 Everybody was on technology. 906 00:51:32,680 --> 00:51:35,415 And so the video with the murder of George Floyd, 907 00:51:35,440 --> 00:51:38,095 it got shared worldwide. 908 00:51:38,120 --> 00:51:40,295 NEWS REPORTS: This is a video of the incident. 909 00:51:40,320 --> 00:51:43,615 I just need to warn you that it is distressing. 910 00:51:46,000 --> 00:51:47,975 In this newly circulated video, 911 00:51:48,000 --> 00:51:50,295 you can hear Floyd pleading for air. 912 00:51:51,360 --> 00:51:56,455 People all over the world are watching this hatred and hostility 913 00:51:56,480 --> 00:51:59,095 toward people because of the colour of their skin. 914 00:52:00,520 --> 00:52:05,815 Ancl it was all exacerbated by the fact Donald Trump was President. 915 00:52:05,840 --> 00:52:09,015 Why are African Americans still dying at the hands of 916 00:52:09,040 --> 00:52:10,335 law enforcement in this country? 917 00:52:10,360 --> 00:52:11,735 So are white people. 918 00:52:11,760 --> 00:52:13,255 So are white people. 919 00:52:13,280 --> 00:52:16,295 More white people, by the way. More white people. 920 00:52:17,400 --> 00:52:21,135 There is a common feeling of anger around the globe, 921 00:52:21,160 --> 00:52:24,015 and hip-hop becomes the guiding force 922 00:52:24,040 --> 00:52:28,175 that compels people to join in and speak out. 923 00:52:28,200 --> 00:52:31,895 It's easy to be indifferent when there's really no proof. 924 00:52:31,920 --> 00:52:33,335 But now that you have proof, 925 00:52:33,360 --> 00:52:35,575 there's no way you can just stand on the sidelines 926 00:52:35,600 --> 00:52:37,255 and be indifferent about this stuff any more. 927 00:52:37,280 --> 00:52:39,975 Hip-hop communicated, now, 928 00:52:40,000 --> 00:52:43,975 not through bars and beats but through cameras and social media. 929 00:52:44,000 --> 00:52:45,375 This is the powder keg. 930 00:52:45,400 --> 00:52:48,775 This is the perfect storm, if you will, 931 00:52:48,800 --> 00:52:51,775 for the opportunity for change to come. 932 00:52:51,800 --> 00:52:53,775 Social media is bigger than the news. 933 00:52:53,800 --> 00:52:56,615 What happens here is worldwide. 934 00:52:56,640 --> 00:53:02,215 Now is the time to plot, plan, strategise, 935 00:53:02,240 --> 00:53:04,775 organise and mobilise. 936 00:53:04,800 --> 00:53:08,255 Social media gave hip-hop a platform to say, 937 00:53:08,280 --> 00:53:09,855 "What we're gonna do is congregate. 938 00:53:09,880 --> 00:53:11,615 "We're going to posse-up." 939 00:53:11,640 --> 00:53:15,615 CHANTING: George Floyd! Say his name! George Floyd! Say his name! 940 00:53:15,640 --> 00:53:17,535 George Floyd! Say his name! 941 00:53:17,560 --> 00:53:20,655 George Floyd! Say his name! George Floyd! 942 00:53:24,240 --> 00:53:25,895 Black lives matter! 943 00:53:25,920 --> 00:53:29,255 Black lives matter! Black lives matter! 944 00:53:29,280 --> 00:53:34,495 Thousands marched in London, Berlin, Tehran, Rio dejaneiro. 945 00:53:34,520 --> 00:53:37,295 Even across the globe in New Zealand. 946 00:53:44,760 --> 00:53:46,495 You don't have to call 911 any more. 947 00:53:46,520 --> 00:53:48,135 You call us, the people. 948 00:53:48,160 --> 00:53:49,215 Ain't that right? 949 00:53:49,240 --> 00:53:50,455 It's now or never! 950 00:53:51,560 --> 00:53:52,935 Use your voice! 951 00:53:52,960 --> 00:53:54,815 Black lives matter! 952 00:53:54,840 --> 00:53:58,055 We're talking about the largest protests in American history. 953 00:53:59,800 --> 00:54:03,775 Ancl arguably, perhaps, some of the largest protests in WORLD history. 954 00:54:06,160 --> 00:54:08,495 That is very much a reflection of hip-hop. 955 00:54:08,520 --> 00:54:10,935 Hip-hop has always been the soundtrack of 956 00:54:10,960 --> 00:54:12,655 the revolutionary impulse. 957 00:54:13,840 --> 00:54:19,575 We are fighting an institutional, systemic problem 958 00:54:19,600 --> 00:54:24,695 that has been allowed to permeate since we were 959 00:54:24,720 --> 00:54:26,295 brought to these shores. 960 00:54:26,320 --> 00:54:30,735 I said to myself, yeah, it's almost like cycles. 961 00:54:31,840 --> 00:54:33,455 I emerged in the '80s. 962 00:54:34,800 --> 00:54:38,095 Now you had the younger activists with Black Lives Matter. 963 00:54:38,120 --> 00:54:42,055 There's always been hip-hop, brought us all together. 964 00:54:44,640 --> 00:54:47,615 When we released Fight The Power in 1989, 965 00:54:47,640 --> 00:54:50,495 we were voicing the struggle of our times. 966 00:54:51,640 --> 00:54:55,775 But every generation has to figure it out for itself, 967 00:54:55,800 --> 00:54:56,895 cos, you know what? 968 00:54:56,920 --> 00:54:59,855 Fighting the power means there's always gonna be some shit. 969 00:54:59,880 --> 00:55:01,575 Can you answer that shit? 970 00:55:01,600 --> 00:55:04,695 # The year is 2020, the number 971 00:55:04,720 --> 00:55:06,495 # A little somethin' to get down 972 00:55:06,520 --> 00:55:08,455 # Sound of the funky drummer 973 00:55:08,480 --> 00:55:11,095 # Music hitting' the heart Cos I know you got soul 974 00:55:11,120 --> 00:55:12,735 # Brothers and sisters... # 975 00:55:12,760 --> 00:55:15,175 After what happened with George Floyd, 976 00:55:15,200 --> 00:55:18,415 it was beautiful to see the resurrection of Fight The Power 977 00:55:18,440 --> 00:55:22,055 with classic MCs and new MCs on it. 978 00:55:22,080 --> 00:55:24,295 # Yo, Chuck, I'm fightin' the power right now 979 00:55:24,320 --> 00:55:26,655 # Thanks to you, Flav and P-E Puttin' it down 980 00:55:26,680 --> 00:55:28,975 # Puttin' your life on the line so I could rap now 981 00:55:29,000 --> 00:55:31,375 # The next generation still sing in' Fight The Power 982 00:55:31,400 --> 00:55:32,535 # Fight the power... # 983 00:55:32,560 --> 00:55:35,575 It's just another way of telling you that the fight never ends. 984 00:55:36,920 --> 00:55:39,375 That we're together. Remember that we're together. 985 00:55:39,400 --> 00:55:42,135 # Fight the power 986 00:55:42,160 --> 00:55:43,535 --- 455' 987 00:55:44,720 --> 00:55:47,495 Hip-hop is the global voice of dissent, 988 00:55:47,520 --> 00:55:50,895 and really the global voice for justice. 989 00:55:50,920 --> 00:55:53,695 When people, especially in urban areas, 990 00:55:53,720 --> 00:55:57,775 want to get a message out to their community, and to the world, 991 00:55:57,800 --> 00:56:01,415 with feeling, with vigour and with truth, 992 00:56:01,440 --> 00:56:05,935 they turn to hip-hop as culture, not just rap music. 993 00:56:07,760 --> 00:56:10,775 In Ukraine, Kalush Orchestra, 994 00:56:10,800 --> 00:56:14,855 they're speaking out against what's going on in their country 995 00:56:14,880 --> 00:56:16,775 and using hip-hop. 996 00:56:16,800 --> 00:56:20,815 Hip-hop has definitely influenced British artists. 997 00:56:20,840 --> 00:56:22,135 Stormzy, oh, my goodness. 998 00:56:22,160 --> 00:56:24,855 He's raw, he's edgy, he's crisp, 999 00:56:24,880 --> 00:56:26,175 and there's a lot of artists 1000 00:56:26,200 --> 00:56:28,135 that are coming out of England in that way, 1001 00:56:28,160 --> 00:56:30,375 but they have their own identity. 1002 00:56:30,400 --> 00:56:33,695 Hip-hop is you in your land, you in your country, 1003 00:56:33,720 --> 00:56:36,015 speaking your truth to your people. 1004 00:56:36,040 --> 00:56:38,255 # Generations just how long we been at war 1005 00:56:38,280 --> 00:56:40,695 # The revolution on all platforms 1006 00:56:40,720 --> 00:56:42,575 # You break a man's mind in his back 1007 00:56:42,600 --> 00:56:45,415 # Yo, solidarity is what I'm wearin' all black for... # 1008 00:56:45,440 --> 00:56:48,415 The power of rap has brought so many people together. 1009 00:56:48,440 --> 00:56:51,615 So many different nationalities, so many from all backgrounds. 1010 00:56:51,640 --> 00:56:54,495 Ancl I don't know if that happens without hip-hop. 1011 00:56:57,360 --> 00:57:00,255 Hip-hop is the communication platform. 1012 00:57:00,280 --> 00:57:04,135 You know... Is it powerful? Absolutely. 1013 00:57:04,160 --> 00:57:07,975 Does it have the power to shape public opinion and shape minds? 1014 00:57:08,000 --> 00:57:12,895 Yes. Do I think that its best days are ahead of it? Yes. 1015 00:57:12,920 --> 00:57:18,095 I think there's a lot of people now realising... 1016 00:57:18,120 --> 00:57:19,895 ...that it's bigger than music. 1017 00:57:19,920 --> 00:57:21,535 You know, it has to be. 1018 00:57:21,560 --> 00:57:23,695 # People, people Stronger than this evil 1019 00:57:23,720 --> 00:57:26,175 # Smashin' your power structure melanin royal, regal 1020 00:57:26,200 --> 00:57:28,255 # System designed to kill and not protect 1021 00:57:28,280 --> 00:57:30,695 # Worldwide, hit the streets just to get some respect 1022 00:57:30,720 --> 00:57:32,855 # Our fight and our rights for freedom will never waver 1023 00:57:32,880 --> 00:57:35,455 # justice Breonna Taylor Salute Chuck and Flava 1024 00:57:35,480 --> 00:57:37,935 # Feel the same anger since Radio Raheem died 1025 00:57:37,960 --> 00:57:40,335 # Black power to the people Push forward, pride. # 1026 00:57:41,680 --> 00:57:46,655 Hip-hop has always been like a worldwide, religious experience. 1027 00:57:46,680 --> 00:57:49,535 I've always looked at myself as being a service person. 1028 00:57:49,560 --> 00:57:51,695 I'm at service to the craft. 1029 00:57:51,720 --> 00:57:57,855 Hip-hop's greatest achievement is seriously fighting for that voice 1030 00:57:57,880 --> 00:58:04,255 to be heard, that was for so long, strangled and silenced. 1031 00:58:04,280 --> 00:58:06,535 # Make everybody see 1032 00:58:06,560 --> 00:58:09,215 # In order to fight the powers that be... # 1033 00:58:18,240 --> 00:58:19,375 # Come on and get down 1034 00:58:20,520 --> 00:58:21,535 # Come on and get down 1035 00:58:22,880 --> 00:58:25,255 # The year is 2020, the number 1036 00:58:25,280 --> 00:58:27,615 # A little somethin' to get down 1037 00:58:27,640 --> 00:58:29,215 # Sound of the funky drummer 1038 00:58:29,240 --> 00:58:31,615 # Music hitting' the heart cos I know you got soul 1039 00:58:31,640 --> 00:58:33,895 # Brothers and sisters 1040 00:58:33,920 --> 00:58:35,295 # The Information Age 1041 00:58:35,320 --> 00:58:37,895 # Got 'em seein' what's really wrong with these racist days 1042 00:58:37,920 --> 00:58:39,935 # I hon our the strong and pity the weak 1043 00:58:39,960 --> 00:58:42,335 # Your thoughts run your life Be careful what you think. # 84240

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