Original subtitles

‫Just jumping into more detail in these dynamic search.

‫So again the idea is we're sending very specific longtail queries to specific learning pages.

‫All right an example here let's use the example of necklaces so we're using what's known as auto targets

‫to grab that information about our landing page and then Google is going to set up the rest for us.

‫It's going to it's going to choose longtail keywords and it's going to generate that ad headline.

‫Let's just jump into Edwards I'll show you how it's how it looks there.

‫So here what we've done is we've gone into a dynamic search ad campaign and this is a type of campaign

‫you actually have to set it up as a dynamic search campaign and then you select the ad group and then

‫we call it into dynamic had targets which is the same thing as what it targets and then.

‫So this is what it gives you.

‫So it gives you categories that it's already kind of worked out from crowin your site so you could choose

‫those.

‫So you could just want to target you know one of these pre given categories you could alternatively

‫target a whole web site to just say hey you know go crazy and choose any page on the Web site and deliver

‫the most relevant query.

‫Or you can set up specific pages which is the way I'm recommending.

‫So let's say I know that all the product pages in my website have the key word product in them.

‫Right.

‫I mean they set up the URL has to contain product and the URL has to contain neckless right because

‫I just want the necklace protected.

‫So that's it.

‫So now it's called my web site and it's it's going to pick up just those pages and it's going to generate

‫ad headlines and send ads just to those.

‫Now I've just navigated.

‫I'm still into the dynamic search campaign.

‫I've never gave it up to the ads and extensions in the same campaign.

‫So you say you don't have the option of creating the first line because it's dynamically generated but

‫you have the description line one and description line too.

‫OK.

‫And you you can add whatever you want.

‫So this should be really kind of generic because you don't know which exact page is going to go to.

‫Remember you know because this is in your earrings campaign if you set it up this way that it's going

‫to have something to do with the earrings keywords.

‫You should even put something relevant to earrings but you should keep it kind of top level because

‫the top headline is going to be very specific.