All language subtitles for 3 - Dynamic Search Ads English

Just jumping into more detail in these dynamic search.

So again the idea is we're sending very specific longtail queries to specific learning pages.

All right an example here let's use the example of necklaces so we're using what's known as auto targets

to grab that information about our landing page and then Google is going to set up the rest for us.

It's going to it's going to choose longtail keywords and it's going to generate that ad headline.

Let's just jump into Edwards I'll show you how it's how it looks there.

So here what we've done is we've gone into a dynamic search ad campaign and this is a type of campaign

you actually have to set it up as a dynamic search campaign and then you select the ad group and then

we call it into dynamic had targets which is the same thing as what it targets and then.

So this is what it gives you.

So it gives you categories that it's already kind of worked out from crowin your site so you could choose

those.

So you could just want to target you know one of these pre given categories you could alternatively

target a whole web site to just say hey you know go crazy and choose any page on the Web site and deliver

the most relevant query.

Or you can set up specific pages which is the way I'm recommending.

So let's say I know that all the product pages in my website have the key word product in them.

Right.

I mean they set up the URL has to contain product and the URL has to contain neckless right because

I just want the necklace protected.

So that's it.

So now it's called my web site and it's it's going to pick up just those pages and it's going to generate

ad headlines and send ads just to those.

Now I've just navigated.

I'm still into the dynamic search campaign.

I've never gave it up to the ads and extensions in the same campaign.

So you say you don't have the option of creating the first line because it's dynamically generated but

you have the description line one and description line too.

OK.

And you you can add whatever you want.

So this should be really kind of generic because you don't know which exact page is going to go to.

Remember you know because this is in your earrings campaign if you set it up this way that it's going

to have something to do with the earrings keywords.

You should even put something relevant to earrings but you should keep it kind of top level because

the top headline is going to be very specific.