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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,140 --> 00:00:01,440 So now we know what keywords 2 2 00:00:01,440 --> 00:00:03,370 our website appears for on the second 3 3 00:00:03,370 --> 00:00:05,130 and third page of Google, 4 4 00:00:05,130 --> 00:00:07,670 it's time to work out how difficult it will be 5 5 00:00:07,670 --> 00:00:09,630 to get our website onto page one 6 6 00:00:09,630 --> 00:00:11,710 for those specific keywords. 7 7 00:00:11,710 --> 00:00:15,140 This process is called keyword difficulty analysis. 8 8 00:00:15,140 --> 00:00:17,110 Which is essentially where we figure out 9 9 00:00:17,110 --> 00:00:19,000 just how difficult it's going to be 10 10 00:00:19,000 --> 00:00:21,220 to rank for a specific keyword. 11 11 00:00:21,220 --> 00:00:23,120 To work out the keyword difficulty, 12 12 00:00:23,120 --> 00:00:25,530 we're going to use a free Google Chrome extension 13 13 00:00:25,530 --> 00:00:26,810 called MozBar. 14 14 00:00:26,810 --> 00:00:28,770 To find their extension, all we need to do 15 15 00:00:28,770 --> 00:00:32,820 is go over to Google and search for MozBar Chrome extension. 16 16 00:00:32,820 --> 00:00:34,870 It should be the top result. 17 17 00:00:34,870 --> 00:00:36,130 Once you give it a click, 18 18 00:00:36,130 --> 00:00:38,510 you should see a page which looks similar to this, 19 19 00:00:38,510 --> 00:00:40,000 which is offered by Moz, 20 20 00:00:40,000 --> 00:00:42,740 and obviously the Chrome extension is called MozBar, 21 21 00:00:42,740 --> 00:00:44,150 which is one word. 22 22 00:00:44,150 --> 00:00:45,360 So once you found the extension, 23 23 00:00:45,360 --> 00:00:48,360 you need to go ahead and add that to your Google Chrome. 24 24 00:00:48,360 --> 00:00:49,860 Now it's important to note as well, 25 25 00:00:49,860 --> 00:00:51,010 that you do need to sign up 26 26 00:00:51,010 --> 00:00:53,180 for a Moz account to use his extension, 27 27 00:00:53,180 --> 00:00:55,420 but it is completely free to sign up. 28 28 00:00:55,420 --> 00:00:57,260 And for those who don't already know, 29 29 00:00:57,260 --> 00:01:00,220 Moz is actually another SEO software company, 30 30 00:01:00,220 --> 00:01:01,510 pretty similar to SEMrush, 31 31 00:01:01,510 --> 00:01:02,950 although I found the information 32 32 00:01:02,950 --> 00:01:04,600 and the data that SEMrush provides 33 33 00:01:04,600 --> 00:01:06,150 to be far more accurate. 34 34 00:01:06,150 --> 00:01:07,890 However, I'm a big fan of the algorithm, 35 35 00:01:07,890 --> 00:01:10,330 Moz use it to determine keyword difficulty. 36 36 00:01:10,330 --> 00:01:12,930 So this is what I primarily use Moz for. 37 37 00:01:12,930 --> 00:01:14,850 So once you have the MozBar Chrome extension 38 38 00:01:14,850 --> 00:01:16,150 added to your browser, 39 39 00:01:16,150 --> 00:01:18,310 all you need to do is go over to Google 40 40 00:01:18,310 --> 00:01:20,620 and simply carry out a search for a keyword 41 41 00:01:20,620 --> 00:01:22,230 that you would like to target. 42 42 00:01:22,230 --> 00:01:23,150 So in this instance, 43 43 00:01:23,150 --> 00:01:25,880 I'm going to be using the keyword yoga mat. 44 44 00:01:25,880 --> 00:01:28,020 Now, once Google has returned the results, 45 45 00:01:28,020 --> 00:01:30,630 I want to go over to my MozBar Chrome extension 46 46 00:01:30,630 --> 00:01:34,210 and simply give it a click until it turns blue like so. 47 47 00:01:34,210 --> 00:01:35,490 Now what this is going to do, 48 48 00:01:35,490 --> 00:01:39,360 it's going to overlay two metrics to the organic results. 49 49 00:01:39,360 --> 00:01:42,080 It's really important to note that it will only add metric 50 50 00:01:42,080 --> 00:01:45,070 to the organic results and not the paid ads. 51 51 00:01:45,070 --> 00:01:46,520 As obviously what we're looking at now 52 52 00:01:46,520 --> 00:01:50,470 is all to do with SEO, which appears in the organic section. 53 53 00:01:50,470 --> 00:01:52,880 So as you can see, it's pulled in two metrics. 54 54 00:01:52,880 --> 00:01:55,000 The first is what we call PA, 55 55 00:01:55,000 --> 00:01:57,320 and the second is what we call DA. 56 56 00:01:57,320 --> 00:01:59,850 PA stands for page authority. 57 57 00:01:59,850 --> 00:02:02,690 And DA stands for domain authority. 58 58 00:02:02,690 --> 00:02:05,590 So page authority essentially tells you how authoritative 59 59 00:02:05,590 --> 00:02:08,030 and how powerful this specific pages, 60 60 00:02:08,030 --> 00:02:09,760 the one ranking in Google. 61 61 00:02:09,760 --> 00:02:12,040 And domain authority tells you how powerful 62 62 00:02:12,040 --> 00:02:13,490 and just how authoritative 63 63 00:02:13,490 --> 00:02:15,610 the overall website is on a whole. 64 64 00:02:15,610 --> 00:02:18,310 So when it comes to keyword difficulty analysis, 65 65 00:02:18,310 --> 00:02:21,590 what I like to do is look for websites that are on page one 66 66 00:02:21,590 --> 00:02:23,360 that have either a page authority 67 67 00:02:23,360 --> 00:02:26,480 or domain authority of below 25. 68 68 00:02:26,480 --> 00:02:28,970 And the reason why I say the figure 25 69 69 00:02:28,970 --> 00:02:32,120 is because 25 isn't actually that hard to reach. 70 70 00:02:32,120 --> 00:02:33,290 Especially if you carry out 71 71 00:02:33,290 --> 00:02:35,340 a really comprehensive SEO campaign, 72 72 00:02:35,340 --> 00:02:37,810 like the one I'm going to teach you in this course. 73 73 00:02:37,810 --> 00:02:39,670 And just to give you some context, 74 74 00:02:39,670 --> 00:02:42,810 our actual agency website clickslice.co.uk 75 75 00:02:42,810 --> 00:02:44,527 we actually have a page authority of 31 76 76 00:02:44,527 --> 00:02:47,290 and a domain authority of 25. 77 77 00:02:47,290 --> 00:02:49,830 So these numbers aren't that hard to achieve at all. 78 78 00:02:49,830 --> 00:02:52,210 And all the SEO I'm going to teach you in this course 79 79 00:02:52,210 --> 00:02:53,670 is the same SEO that I've been doing 80 80 00:02:53,670 --> 00:02:55,820 on my own agency website. 81 81 00:02:55,820 --> 00:02:57,340 So if we analyze the websites 82 82 00:02:57,340 --> 00:03:00,360 we have on page one for our keyword yoga mat, 83 83 00:03:00,360 --> 00:03:03,010 you can see we've got a page authority of 35 84 84 00:03:03,010 --> 00:03:04,810 for the website in position one. 85 85 00:03:04,810 --> 00:03:07,180 We've got domain authority of 50. 86 86 00:03:07,180 --> 00:03:09,500 And just to clarify it, both of these metrics, 87 87 00:03:09,500 --> 00:03:11,720 page authority and domain authority, 88 88 00:03:11,720 --> 00:03:14,370 they are actually calculated out of 100. 89 89 00:03:14,370 --> 00:03:15,970 So the higher these numbers are 90 90 00:03:15,970 --> 00:03:18,530 the more difficult it is to outrank these websites 91 91 00:03:18,530 --> 00:03:19,790 and these websites are going to be 92 92 00:03:19,790 --> 00:03:21,740 really, really authoritative. 93 93 00:03:21,740 --> 00:03:24,730 So in position two, we have argos.co.uK, 94 94 00:03:24,730 --> 00:03:27,660 which has a massive domain authority of 89 95 95 00:03:27,660 --> 00:03:29,660 and a page authority of 49. 96 96 00:03:29,660 --> 00:03:31,750 So again from the first few websites we see, 97 97 00:03:31,750 --> 00:03:33,560 it's not really good signs. 98 98 00:03:33,560 --> 00:03:37,700 If we scroll down, we have Amazon, domain authority 94. 99 99 00:03:37,700 --> 00:03:40,720 Domain authority 69 for decathlon. 100 100 00:03:40,720 --> 00:03:43,470 Women's health mag, the main authority 88. 101 101 00:03:43,470 --> 00:03:46,160 So again, tons of more massive websites. 102 102 00:03:46,160 --> 00:03:50,343 We've got really high page authorities as well, 51, 48, 103 103 00:03:50,343 --> 00:03:51,660 and we have a 39. 104 104 00:03:51,660 --> 00:03:54,730 If we keep on scrolling down to the bottom of page one, 105 105 00:03:54,730 --> 00:03:56,700 you can see it's pretty much the same thing. 106 106 00:03:56,700 --> 00:04:00,100 We've got another massive domain authority of 77. 107 107 00:04:00,100 --> 00:04:02,400 We've got another domain authority of 94, 108 108 00:04:02,400 --> 00:04:05,330 again, really high page authorities as well. 109 109 00:04:05,330 --> 00:04:07,360 So as you probably already figured out 110 110 00:04:07,360 --> 00:04:10,240 ranking on page one for this keyword yoga mat 111 111 00:04:10,240 --> 00:04:11,810 is going to be really difficult 112 112 00:04:11,810 --> 00:04:14,450 and it's going to require a lot of resources. 113 113 00:04:14,450 --> 00:04:16,730 So let's look at another keyword now. 114 114 00:04:16,730 --> 00:04:18,710 So we're going to use this keyword example, 115 115 00:04:18,710 --> 00:04:21,290 non slip yoga towel UK. 116 116 00:04:21,290 --> 00:04:23,340 So if we scroll down to the organic results 117 117 00:04:23,340 --> 00:04:25,220 and have a look at the two metrics, 118 118 00:04:25,220 --> 00:04:28,430 you can see that a website in position one is Amazon again, 119 119 00:04:28,430 --> 00:04:32,600 they have a page authority of 48 and domain authority of 94. 120 120 00:04:32,600 --> 00:04:34,710 So again, a really big website. 121 121 00:04:34,710 --> 00:04:37,130 However, if we keep scrolling down, you can see, 122 122 00:04:37,130 --> 00:04:39,490 we have a lot less competitive websites 123 123 00:04:39,490 --> 00:04:41,400 on page one for this keyword. 124 124 00:04:41,400 --> 00:04:45,300 We've got yogabliss.co.uk, which is in position two. 125 125 00:04:45,300 --> 00:04:48,080 Yoga Bliss has a page authority of 28 126 126 00:04:48,080 --> 00:04:50,270 and a domain authority of 31. 127 127 00:04:50,270 --> 00:04:53,290 So both the numbers are whereabouts where we want to be. 128 128 00:04:53,290 --> 00:04:55,950 This is a really good sign to see when you're doing SEO, 129 129 00:04:55,950 --> 00:04:57,720 as it gives you a strong indication 130 130 00:04:57,720 --> 00:04:59,920 that if this website can get onto page one 131 131 00:04:59,920 --> 00:05:02,040 and ranked above all these other websites below it, 132 132 00:05:02,040 --> 00:05:04,130 which has really high domain authorities, 133 133 00:05:04,130 --> 00:05:05,340 then it just goes to show 134 134 00:05:05,340 --> 00:05:07,790 that if you carry out a really good SEO campaign, 135 135 00:05:07,790 --> 00:05:10,630 then you can also rank above these websites too. 136 136 00:05:10,630 --> 00:05:12,110 And what's even more reassuring 137 137 00:05:12,110 --> 00:05:13,930 is if you scroll down even further, 138 138 00:05:13,930 --> 00:05:15,930 you can see we have a few more weak websites 139 139 00:05:15,930 --> 00:05:17,210 on page one as well. 140 140 00:05:17,210 --> 00:05:21,237 We have buy-new.co.uk, page authority of 18, 141 141 00:05:21,237 --> 00:05:23,330 domain authority 18 as well. 142 142 00:05:23,330 --> 00:05:25,260 So again, another really good sign 143 143 00:05:25,260 --> 00:05:28,040 that we can also rank on page one for this keyword. 144 144 00:05:28,040 --> 00:05:30,590 If you keep on scrolling down to see what else we have, 145 145 00:05:30,590 --> 00:05:33,150 we have another website at the bottom of page one 146 146 00:05:33,150 --> 00:05:36,700 page authority 19, and domain authority 24. 147 147 00:05:36,700 --> 00:05:39,680 So essentially when it comes to analyzing the competition, 148 148 00:05:39,680 --> 00:05:42,400 all we're trying to do is find websites on page one 149 149 00:05:42,400 --> 00:05:43,690 that have either a page authority 150 150 00:05:43,690 --> 00:05:46,780 or a domain authority of below 25. 151 151 00:05:46,780 --> 00:05:48,910 As long as you see that, then it's a thumbs up, 152 152 00:05:48,910 --> 00:05:51,530 and I recommend you go ahead and target that keyword. 153 153 00:05:51,530 --> 00:05:54,100 Now do bear in mind if you are more experienced 154 154 00:05:54,100 --> 00:05:56,010 and you know quite a bit about SEO, 155 155 00:05:56,010 --> 00:05:57,590 maybe you've been doing it for a few years 156 156 00:05:57,590 --> 00:05:59,170 and you just feel more confident, 157 157 00:05:59,170 --> 00:06:01,860 then feel free to go for more difficult keywords. 158 158 00:06:01,860 --> 00:06:04,720 Just bear in mind as those keywords are more difficult 159 159 00:06:04,720 --> 00:06:07,930 by nature is going to take you longer to rank on page one, 160 160 00:06:07,930 --> 00:06:10,080 and you're going to require more resources. 13989