Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 1 00:00:00,470 --> 00:00:01,710 All good SEO campaigns 2 2 00:00:01,710 --> 00:00:04,410 consist of two main elements. 3 3 00:00:04,410 --> 00:00:09,410 The first is on-page SEO, and the second is off-page SEO. 4 4 00:00:09,430 --> 00:00:12,880 On-page SEO refers to any change you make on your website 5 5 00:00:12,880 --> 00:00:14,810 to improve its visibility. 6 6 00:00:14,810 --> 00:00:18,300 Off-page SEO refers to any change you make off your website 7 7 00:00:18,300 --> 00:00:19,763 to improve its visibility. 8 8 00:00:20,790 --> 00:00:23,240 On-page SEO, so let's dig a little bit deeper 9 9 00:00:23,240 --> 00:00:26,230 and look at on-page SEO in a bit more detail. 10 10 00:00:26,230 --> 00:00:29,250 So some examples of on-page SEO optimizations 11 11 00:00:29,250 --> 00:00:30,440 you can make on your website 12 12 00:00:30,440 --> 00:00:32,820 would be updating the title tag, 13 13 00:00:32,820 --> 00:00:34,290 changing the H1 tag, 14 14 00:00:34,290 --> 00:00:36,190 editing the meta description of a page. 15 15 00:00:36,190 --> 00:00:38,270 If you don't know what these elements are at the moment, 16 16 00:00:38,270 --> 00:00:39,890 don't worry, as I'm gonna go through all of them 17 17 00:00:39,890 --> 00:00:41,150 later on in the course. 18 18 00:00:41,150 --> 00:00:43,250 However, the point I'm trying to make is 19 19 00:00:43,250 --> 00:00:45,820 as these are all actions you make on your website, 20 20 00:00:45,820 --> 00:00:49,070 these are classified as on-page optimizations. 21 21 00:00:49,070 --> 00:00:50,790 So for off-page SEO, 22 22 00:00:50,790 --> 00:00:54,010 some examples of off-page SEO optimizations you can make 23 23 00:00:54,010 --> 00:00:56,350 would be build a link to your website, 24 24 00:00:56,350 --> 00:00:58,930 get your business listed on an external directory, 25 25 00:00:58,930 --> 00:01:02,060 optimize your social profiles, and so on and so on. 26 26 00:01:02,060 --> 00:01:04,400 These are all actions you implement off your website, 27 27 00:01:04,400 --> 00:01:07,513 and as a result are classified as off-page optimizations. 2383