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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,860 --> 00:00:01,693 In this video, 2 2 00:00:01,693 --> 00:00:03,820 I'm going to show you how we can use Google Trends 3 3 00:00:03,820 --> 00:00:07,410 to verify if your keywords are rising in popularity 4 4 00:00:07,410 --> 00:00:09,620 or if they're declining in popularity. 5 5 00:00:09,620 --> 00:00:12,670 So, Google Trends is a free online tool by Google, 6 6 00:00:12,670 --> 00:00:15,610 just simply go over to Google and type in "Google Trends", 7 7 00:00:15,610 --> 00:00:17,750 and you'll find it in the number one position. 8 8 00:00:17,750 --> 00:00:19,420 So, essentially, what we're going to do here 9 9 00:00:19,420 --> 00:00:21,990 is go back to our keyword research template 10 10 00:00:21,990 --> 00:00:24,810 and pick one of our keywords, any keyword at random, 11 11 00:00:24,810 --> 00:00:27,400 such as men yoga clothes, for example, 12 12 00:00:27,400 --> 00:00:30,970 then go back to Google Trends, paste in our keyword, 13 13 00:00:30,970 --> 00:00:32,880 and ensure we have the right country selected. 14 14 00:00:32,880 --> 00:00:34,970 So for me, I'm going to go for United Kingdom, 15 15 00:00:34,970 --> 00:00:36,730 just for the purpose of this video. 16 16 00:00:36,730 --> 00:00:40,093 However, do pick the country which is suitable for you. 17 17 00:00:40,093 --> 00:00:41,270 Once you have the country selected, 18 18 00:00:41,270 --> 00:00:43,423 go back to the box and then click Enter. 19 19 00:00:44,740 --> 00:00:47,450 That will now give you tons of data about this keyword. 20 20 00:00:47,450 --> 00:00:49,790 So, you can see the data for the last 12 months 21 21 00:00:49,790 --> 00:00:52,280 seems to be up and down, quite all over the place. 22 22 00:00:52,280 --> 00:00:54,320 Depending on what keyword you're targeting, 23 23 00:00:54,320 --> 00:00:57,100 it's always advised to go for a longer duration. 24 24 00:00:57,100 --> 00:00:59,110 So, you can do that by going up to here, 25 25 00:00:59,110 --> 00:01:01,470 and instead of looking at the past 12 months of data, 26 26 00:01:01,470 --> 00:01:04,770 we can look at from 2004 to present. 27 27 00:01:04,770 --> 00:01:06,320 So let's have a look at that now. 28 28 00:01:06,320 --> 00:01:07,310 So as you can see, 29 29 00:01:07,310 --> 00:01:09,790 men's yoga clothes are pretty stagnant, 30 30 00:01:09,790 --> 00:01:12,150 quite a lot of jumps back in 2004. 31 31 00:01:12,150 --> 00:01:13,890 I'm not sure what happened in 2004. 32 32 00:01:13,890 --> 00:01:16,010 However, the overall trend seems to be growing. 33 33 00:01:16,010 --> 00:01:18,920 As you can see from here, so it's actually a good keyword. 34 34 00:01:18,920 --> 00:01:20,760 If you go back to our keyword research template 35 35 00:01:20,760 --> 00:01:22,310 and look at another keyword, 36 36 00:01:22,310 --> 00:01:24,823 maybe let's just go for yoga clothes. 37 37 00:01:25,710 --> 00:01:26,973 And I searched for that. 38 38 00:01:29,710 --> 00:01:30,780 Let's have a look at this trend. 39 39 00:01:30,780 --> 00:01:33,000 As you can see, the trend for yoga clothes 40 40 00:01:33,000 --> 00:01:34,600 is really, really growing. 41 41 00:01:34,600 --> 00:01:36,063 It's been growing since, 42 42 00:01:37,026 --> 00:01:38,840 I would say 2008. 43 43 00:01:38,840 --> 00:01:42,320 So, ever since 2008, in December to be precise, 44 44 00:01:42,320 --> 00:01:45,130 yoga clothes has seen a massive increase in popularity. 45 45 00:01:45,130 --> 00:01:47,390 And as a result, the trend is going upward. 46 46 00:01:47,390 --> 00:01:49,240 So, if you do type in your keywords 47 47 00:01:49,240 --> 00:01:51,600 and you see a massive trend going downhill, 48 48 00:01:51,600 --> 00:01:52,900 then it is something to worry about. 49 49 00:01:52,900 --> 00:01:53,800 It's not the end of the world 50 50 00:01:53,800 --> 00:01:56,930 as some keywords can obviously decline and then come back. 51 51 00:01:56,930 --> 00:01:57,763 To be honest, 52 52 00:01:57,763 --> 00:02:00,090 if you look at the trend from 2004 to 2008, 53 53 00:02:00,090 --> 00:02:02,550 it does look like yoga clothes is actually going downhill. 54 54 00:02:02,550 --> 00:02:04,140 However, now it's on the uprise. 55 55 00:02:04,140 --> 00:02:06,390 So, this is actually a really good tool you can use 56 56 00:02:06,390 --> 00:02:08,880 just to analyze your keywords in a little bit more detail, 57 57 00:02:08,880 --> 00:02:11,500 and just find out the overall trend and the popularity 58 58 00:02:11,500 --> 00:02:13,120 of the keywords you want to target. 59 59 00:02:13,120 --> 00:02:15,280 As the worse I'm going to do is build a website, 60 60 00:02:15,280 --> 00:02:16,800 optimize it for a keyword 61 61 00:02:16,800 --> 00:02:19,490 that is actually declining in popularity. 62 62 00:02:19,490 --> 00:02:21,250 You can also scroll down the page as well 63 63 00:02:21,250 --> 00:02:22,910 and get a bit more information such as, 64 64 00:02:22,910 --> 00:02:25,720 interest by subregion, interest by country. 65 65 00:02:25,720 --> 00:02:28,080 You can get more related queries down here as well, 66 66 00:02:28,080 --> 00:02:29,300 such as yoga clothes for women. 67 67 00:02:29,300 --> 00:02:31,240 We can give that a click, it will load a new page, 68 68 00:02:31,240 --> 00:02:33,760 and give us some more information and data as well. 69 69 00:02:33,760 --> 00:02:35,460 So, the yoga clothes for women keyword 70 70 00:02:35,460 --> 00:02:38,150 seems to be a little bit more, I would say leveled out. 71 71 00:02:38,150 --> 00:02:39,830 Doesn't seem to be rising, to be honest, of use, 72 72 00:02:39,830 --> 00:02:40,860 which shows you straight away, 73 73 00:02:40,860 --> 00:02:42,493 and tells you that yoga clothes for women 74 74 00:02:42,493 --> 00:02:45,450 has always been quite consistent in popularity. 75 75 00:02:45,450 --> 00:02:47,430 However, with the men's clothing keyword, 76 76 00:02:47,430 --> 00:02:50,010 it seems to be gaining in popularity recently, 77 77 00:02:50,010 --> 00:02:51,860 which could be just for more men getting into 78 78 00:02:51,860 --> 00:02:52,740 yoga these days. 79 79 00:02:52,740 --> 00:02:55,530 And as a result, they now require yoga clothes, 80 80 00:02:55,530 --> 00:02:57,510 which explains the increase in popularity 81 81 00:02:57,510 --> 00:02:58,940 for men's yoga clothes. 82 82 00:02:58,940 --> 00:03:00,140 So, hopefully you found that useful 83 83 00:03:00,140 --> 00:03:01,650 and you can use Google Trends 84 84 00:03:01,650 --> 00:03:04,300 to validate a lot of the keywords you want to target. 7388