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In this video,
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I'm going to show you how you can find additional keywords
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to target for your website.
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To do this, you're going to need access to Semrush,
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which is a SEO software I covered in the previous video,
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titled How to Find Out What Keywords
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Your Website Appears For.
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Semrush is a paid tool.
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However, you can get access to the software for free
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by utilizing the free seven-day trial
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that they provide for new users.
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This software is super powerful,
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and will allow you to figure out everything you need to know
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to rank on the first page of Google.
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SEO is complex and the more data we have,
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the better decisions we'll be able to make.
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Semrush provides you with tons of data,
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making it more likely that you will succeed when doing SEO.
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To confirm, the seven-day trial that they give you
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is more than enough time
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to action everything you're going to learn in this course.
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Once you have access,
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what you want to do is go over to the top of Semrush
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and go to this search bar
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and simply search for one of your keywords.
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Now, as we are trying to find additional keywords ideas,
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what you want to do is search for a short tail keyword.
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And that way the software
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will return the maximum amount of keyword ideas.
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So let's follow suit of using Yogamatters
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as an example website
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for the purpose of this training course.
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So if we go onto Yogamatters,
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we can see to have tons of different equipment up for sale.
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They have mats and bags,
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they have equipment and accessories.
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So for the purpose of this training video,
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I'm going to go for the keyword yoga mats.
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I'm not going to go for travel yoga mat or yoga mat towels.
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I'm going to keep it as broad as possible.
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So I'm going to select yoga mats.
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So let me go over to Semrush and simply search for yoga mat.
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And as you can see, once the page is loaded,
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Semrush has returned tons of keyword data,
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all to do with yoga mat.
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At the top of the screen,
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we had the total monthly search volume
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for what we searched for, so yoga mats.
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So what this means is that yoga mat
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gets searched for 165,000 times
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every single month in Google.
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And this is applicable to the United States.
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Now, if you're not based in the US
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or you're simply targeting another country
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other than the US,
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then what you can actually do
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is go over to the database option which is right here,
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and then simply select another country.
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And what that's going to do
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is it's going to show you the total monthly search volume
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for that keyword in the specific country you selected.
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However, for the purpose of this training video,
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I'm going to go back
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and simply leave it as the United States.
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If you scroll down the page
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to where it says keyword variations,
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which is typically the second box at the top of the screen,
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this is actually where Semrush showed you
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all of the keyword ideas which it's found.
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So in total, they found over 32,000 different keyword ideas,
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which just shows you how powerful the software is.
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We have yoga mat, which gets searched for,
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again, 165,000 times every single month.
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We've got best yoga mat, lululemon yoga mat,
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Jade yoga mat, and so on and so on.
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So if you wanted to view all those 32,000 keywords,
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what you need to do is simply give that number a click,
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or you can simply click the box below
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where it says View or 32,375 keywords.
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So let's go ahead and do that now.
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And just like that,
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we can now see all of those 32,000 keyword ideas
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which Semrush has returned.
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So it's literally taken us a few seconds,
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and we've got over 32,000 keyword ideas
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that we can use to optimize our website around.
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We've got good yoga mats.
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We've got yoga mat brands, yoga mat holder,
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yoga mat flip-flops, which is quite interesting.
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We've got yoga mat storage, and so on and so on.
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Now, to the right of these keywords,
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you're going to see multiple columns.
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We have volume, we've got trend,
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we've got KD, which stands for keyword difficulty.
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So if you remember what I said in the previous video,
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we actually do not use Semrush as KD,
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as I don't actually find it to be that accurate.
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However, it's just another column
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that they show on this page.
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We've got the CPC, which is essentially the cost per click.
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So if you were to run a Google Ad for this keyword,
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then that is roughly how much you would pay
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every time someone clicks your ad.
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We've got the competitive density,
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which again, I don't really use that.
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And then lastly, we have the SERP results.
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So again, we don't really use any of these other columns
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other than the keyword and the volume,
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as all we're doing in this process
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is just to generate more additional keyword ideas.
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So what you can also do once you're on this page
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is add advanced filters.
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So you can say to Semrush, only show me the keywords
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that have at least a monthly search volume of 100 and above.
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And the way you do that is you just go up here
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to where it says advanced filters,
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and then where it says volume,
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you want to simply put in 100 as the minimum,
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and then click Apply Filters.
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What this is going to do is simply remove all the keywords
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that don't have at least 100 searches every single month.
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So as you can see,
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our keywords have now gone down from 32,000,
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and it's dropped to just 492.
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This is going to make this data
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way more manageable for us to actually manage
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when we go over to Excel.
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And we'll just kind of get rid of all the keywords.
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We actually don't have that much searches behind them,
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and to be fair, those are keywords
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which aren't gonna generate that much traffic anyway.
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So what we used to do back in the day
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was simply go to the right-hand side of the screen,
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click Export and then download all of these keywords.
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So all 492 of them,
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we'd add them to our keyword research template.
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So this is the template file that we use at the agency.
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I am going to upload it as a downloadable resource
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to this video.
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So don't worry about that.
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And then essentially we'd add all the keywords right here
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on our Master tab.
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And then we simply go through all of the keywords
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and then try to categorize similar keywords together.
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So do what I mean by similar keywords?
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I mean keywords which basically follow the same theme.
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So the problem with viewing the keywords like this
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is there so many different themes within them.
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We have lululemon yoga mat,
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which if you didn't know,
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lululemon is actually a brand that makes yoga mats.
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We've got Amazon, we've got Walmart,
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we've got kids' yoga mats, we've got yoga mat cleaners.
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So all the keyword ideas we're seeing right now,
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they're all very random
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and they're not really grouped together.
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Now, when it comes to keyword research
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and what we call on-page SEO,
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which is what I'm going to show you later on in the course,
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typically when you have a page on your website
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such as this one right here, travel yoga mats,
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on this one page, which is about travel yoga mats
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you wanna have all the keywords,
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which are relevant to travel yoga mats.
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So as you can imagine,
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if we go ahead and download all these 492 keywords,
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going through all of this data
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to find the relevant keywords for this particular page
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is going to take us quite some time.
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So Semrush has actually done a lot of the hard work for us.
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And what it's simply done
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is it's categorize all these keywords by themes already.
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And the way you can view what these themes are,
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is by looking on the left-hand side of the screen.
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So as you can see, we have a theme for best.
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We have cleaning, we've got lululemon.
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So if I go ahead and give that a click,
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it's going to sift through all of the keywords
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and show me literally the keywords,
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which just reference lululemon.
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So I've got lululemon, yoga mat,
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how to clean lululemon yoga mat,
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lululemon yoga mat bag.
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That's quite a tongue twister, lululemon.
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If you keep on scrolling down, we've got travel.
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So go ahead and give travel a click.
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This is now going to show us all the keywords
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related to travel.
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Travel yoga mat, best travel, yoga mat,
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foldable yoga mat for travel.
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So as you can see,
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it's going to make your life so much easier
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when it comes to organizing your keywords.
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So what we typically do
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is we pick one the themes on the left.
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So let's go for towel.
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And of course you need to pick a theme
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which is actually relevant to your website.
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So for the purpose of this video,
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let's just imagine you don't have any lululemon yoga mats
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for sale on your website.
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Then you obviously wouldn't download those keywords
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as it's not really relevant to your website.
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So let's go for towel.
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We've clicked towel, we've got 10 different keywords.
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And now we want to do is click Export.
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Make sure we have this group selected
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as this is just going to download keywords
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all within this keyword theme.
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And then simply click your file format.
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I'm going to go for Excel.
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Give that a click.
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It's now going to download all those keywords,
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and I'll show you exactly what it looks like
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once you open the file.
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So once you open the file, it's going to look like this.
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You get a few columns in total.
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However, for the purpose of this process,
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as it's just keyword research,
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the only two columns we're going to need
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is going to be column A and column B,
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which is the keyword and the volume.
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So let's go ahead and copy these keywords
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and get it over across to our keyword research template.
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So again, like I said,
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this is where we add all the keywords that we find
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and we add it all to one spreadsheet
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so it becomes nice and easy to manage.
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So as we've downloaded the keywords for the towel theme,
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it doesn't make any sense to add it on the Master tab.
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What you want to do is add the keywords or a theme
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on a different tab.
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So let's go ahead and pick page one
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and I'm simply going to paste
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all of the keywords here like so.
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And now I know page one is all to do with the theme, towel.
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I'm simply going to rename this page from page one,
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and I'm simply going to put in the theme name
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which is towel.
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So now I have all of my keywords
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which are related to yoga mat towels on one tab,
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very nice and clean.
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So let's go ahead and do another keyword theme.
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Let's go for travel.
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We have eight keywords for travel yoga mats.
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Exactly the same thing.
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We'll click Export this group, and I'll go for Excel.
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Download that file and then open it.
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And then do exactly the same thing.
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Copy the first two columns, the keyword and the volume,
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and let's get it over to our keyword research template.
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So I'm going to go for page two for this one.
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Control+V to paste them all across.
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And I'm going to rename page two
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to the theme we just downloaded which is going to be travel.
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So as you can see already,
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we've got two keyword themes
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on our keyword research template.
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We've got travel and we've got towel.
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Having everything on one sheet
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makes your life so much more easier
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than having multiple spreadsheets like this,
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with all this really weird information on
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which you don't actually need.
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So essentially what you want to do is rinse and repeat this
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and do it for as many themes as you see relevant
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to the website that you are working on.
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And once you've done that,
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you're going to have a keyword research template,
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which has all of your keyword ideas on,
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and they're going to be categorized
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by the type of product or the type of service you offer.
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It's going to make her life so much more easier,
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and really allow to take your SEO skills to the next level.
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It's good to note as well
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that the process we just carried out
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was just for the keyword yoga mats.
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You can actually rinse and repeat this process
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and use other different products and services
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that you actually offer.
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For example, I can go back to this example website
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and we can do the same search for yoga belts.
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We can go for yoga kits,
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and then literally get all of our keyword ideas,
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see what themes we have,
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and do the process over and over again
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till we literally have thousands and thousands
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of keyword ideas.
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This process is super, super powerful,
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and will literally ensure you find every single keyword
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that is possible for your specific industry.
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