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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:21,160 --> 00:00:22,720 All right. 2 00:00:24,520 --> 00:00:25,840 -Hi. -How are you? 3 00:00:25,920 --> 00:00:27,240 I'm scared. 4 00:00:27,320 --> 00:00:30,040 Have you ever had any Botox or fillers? Okay. 5 00:00:30,120 --> 00:00:32,120 Some common areas to get Botox, 6 00:00:32,200 --> 00:00:35,760 where people start is, they do just a little bit of Botox. 7 00:00:36,960 --> 00:00:40,560 I'm in the City of Angels, chasing that age old cliché, 8 00:00:40,640 --> 00:00:42,480 eternal youth and beauty. 9 00:00:42,560 --> 00:00:44,480 Do you want to do Botox today? 10 00:00:46,040 --> 00:00:47,360 Good question. 11 00:00:47,440 --> 00:00:49,960 This is such a loaded situation for me. 12 00:00:50,040 --> 00:00:52,840 Why do I feel like I need to do this? 13 00:00:52,920 --> 00:00:54,760 Well, we live in a world 14 00:00:54,840 --> 00:00:59,160 where beauty can lead to success, fame and money. 15 00:00:59,240 --> 00:01:01,360 When I saw these billboards of myself, 16 00:01:01,440 --> 00:01:03,400 which were clearly photoshopped, 17 00:01:03,480 --> 00:01:06,160 it probably messes with your head a little bit 18 00:01:06,240 --> 00:01:09,280 'cause you're like, "Wait, I don't look like that at all." 19 00:01:10,000 --> 00:01:12,960 And for too long, conventional attractiveness 20 00:01:13,040 --> 00:01:15,080 has meant one homogenous thing, 21 00:01:15,160 --> 00:01:18,160 razor-sharp cheekbones, a super slender body 22 00:01:18,240 --> 00:01:19,840 and a face like thunder. 23 00:01:20,560 --> 00:01:22,440 Oh, and whiteness. 24 00:01:22,520 --> 00:01:24,120 So much whiteness. 25 00:01:24,200 --> 00:01:27,240 I started getting bullied in school, in my community. 26 00:01:27,320 --> 00:01:29,160 What's going on? 27 00:01:29,240 --> 00:01:32,080 How did we get these beauty standards? 28 00:01:32,160 --> 00:01:33,840 Can't I have both? 29 00:01:34,360 --> 00:01:35,880 Have they become damaging? 30 00:01:35,960 --> 00:01:39,120 And if so, how can we redefine right now 31 00:01:39,200 --> 00:01:41,840 what's bonkerlicious and beautiful? 32 00:01:41,920 --> 00:01:43,520 This is real modelling. 33 00:01:45,640 --> 00:01:49,040 Beauty is such a fun thing to be able to play with, 34 00:01:49,120 --> 00:01:51,320 but everyone should be able to play with it. 35 00:01:51,400 --> 00:01:53,160 Everyone should be able to feel that. 36 00:01:58,960 --> 00:02:00,560 Did you feel beautiful? 37 00:02:00,640 --> 00:02:03,720 Oh, my God, I hate this one. 38 00:02:03,800 --> 00:02:06,240 I know! As a child? 39 00:02:06,320 --> 00:02:10,280 I... No, I didn't feel beautiful when I was young, no. 40 00:02:10,360 --> 00:02:11,960 I felt very weird. 41 00:02:21,120 --> 00:02:25,080 So, this is me and my family. These are my sisters. 42 00:02:25,160 --> 00:02:27,760 Look how pretty and happy and lovely they look. 43 00:02:27,840 --> 00:02:30,400 Just gorgeous. And then, what is that? 44 00:02:30,480 --> 00:02:31,800 What is that? 45 00:02:32,680 --> 00:02:34,520 God, you've got a bug on your windscreen. 46 00:02:34,600 --> 00:02:36,760 Like, who is that? Why? 47 00:02:36,840 --> 00:02:39,320 If that came out of you, you'd be scared, right? 48 00:02:45,640 --> 00:02:48,560 That is my father's son. Look at that. 49 00:02:48,640 --> 00:02:50,000 What is that? That is a boy. 50 00:02:57,040 --> 00:03:00,000 I mean, looking at these photos, when I was younger, 51 00:03:00,080 --> 00:03:01,920 I just felt more like I was out of place 52 00:03:02,000 --> 00:03:03,800 and like wasn't... didn't belong. 53 00:03:05,120 --> 00:03:07,920 So, just a lot of rejection when I thought of modelling 54 00:03:08,000 --> 00:03:10,600 because I was too short or my eyebrows were too big. 55 00:03:10,680 --> 00:03:13,520 They'd always try and bleach them or stick them down, 56 00:03:13,600 --> 00:03:15,720 and they would just never stick down. 57 00:03:15,800 --> 00:03:17,920 Eyebrows were not a thing back then. 58 00:03:18,400 --> 00:03:21,360 You know, as a model, of course, there were parts of me... 59 00:03:21,440 --> 00:03:23,600 of course, I felt beautiful sometimes or pretty, 60 00:03:23,680 --> 00:03:26,200 but it was always through the eyes of other people. 61 00:03:27,880 --> 00:03:29,320 I know that in this film, 62 00:03:29,400 --> 00:03:31,960 I'll have to take a long, hard look at myself. 63 00:03:32,840 --> 00:03:36,320 I'm white. I'm a size and shape that sells. 64 00:03:36,880 --> 00:03:39,120 And despite those early rejections, 65 00:03:39,200 --> 00:03:42,120 I've had an easy route into the fashion industry. 66 00:03:43,160 --> 00:03:45,800 Today, I feel gross saying this, 67 00:03:46,240 --> 00:03:50,000 I'm a pretty typical example of our contemporary beauty standard. 68 00:03:50,640 --> 00:03:53,080 But times are beginning to change. 69 00:04:08,240 --> 00:04:12,000 This is Nyakim Gatwech, aka "Queen of Dark," 70 00:04:12,480 --> 00:04:16,520 a model who's at the full front of an emerging beauty revolution. 71 00:04:19,840 --> 00:04:22,720 But she's had to fight to the nail to get there. 72 00:04:26,320 --> 00:04:29,760 Selfie 1C. A cam only. Take one. Marker. 73 00:04:29,840 --> 00:04:32,480 -Would you do like a model face? -How do you do that? 74 00:04:35,520 --> 00:04:38,120 -I look like a clown, look crazy. -You look crazy. 75 00:04:38,200 --> 00:04:41,520 -That's what I do. -I love it. 76 00:04:42,240 --> 00:04:45,640 I mean, I have so many questions, but first... tell me about yourself. 77 00:04:45,720 --> 00:04:47,840 I was born in a refugee camp, not South Sudan. 78 00:04:47,920 --> 00:04:50,000 Came to America when I was 15. 79 00:04:50,080 --> 00:04:54,840 And, um... I started getting bullied in school, in my community, 80 00:04:54,920 --> 00:04:56,640 -at the grocery store. -Why? 81 00:04:56,720 --> 00:05:00,200 Because... just being different, just having this complexion. 82 00:05:00,280 --> 00:05:01,840 People started calling me names. 83 00:05:01,920 --> 00:05:04,760 I hated myself. I didn't think I was beautiful. 84 00:05:04,840 --> 00:05:07,800 I didn't think I fitted in this beauty standard. 85 00:05:07,880 --> 00:05:10,920 The Western world standard is not me. It didn't look like me. 86 00:05:11,000 --> 00:05:13,000 -That standard of bullshit. -Yeah. 87 00:05:14,200 --> 00:05:16,920 -It literally is bullshit. -It really is. 88 00:05:17,000 --> 00:05:19,280 Like, when did you first start meeting agencies? 89 00:05:19,360 --> 00:05:20,720 What was that feedback? 90 00:05:20,800 --> 00:05:22,680 -What was that experience like? -Well... 91 00:05:22,760 --> 00:05:25,960 I go see these agencies. That's when they was like, 92 00:05:26,040 --> 00:05:28,040 "We already have a girl that looks like you." 93 00:05:28,120 --> 00:05:30,600 Literally, they told me the name of the girl. 94 00:05:30,680 --> 00:05:33,760 Like, how are they saying there's someone that looks like you? 95 00:05:33,840 --> 00:05:35,480 There were too many white people! 96 00:05:35,560 --> 00:05:38,200 Hello? There are so many people that look the same. 97 00:05:38,280 --> 00:05:40,600 Are you serious? That makes no sense. 98 00:05:40,680 --> 00:05:42,680 That made no sense. That was when I was like, 99 00:05:42,760 --> 00:05:45,840 "If you really wanna do this, you have to create your own lane." 100 00:05:45,920 --> 00:05:47,240 Yes. 101 00:05:47,320 --> 00:05:50,480 Nyakim decided to bypass the fashion industry 102 00:05:50,560 --> 00:05:53,960 and that old-school ideas of beauty, and do it alone, 103 00:05:54,040 --> 00:05:56,960 collaborating with photographers to raise her profile 104 00:05:57,040 --> 00:05:58,680 through self-funded shoots. 105 00:05:59,360 --> 00:06:01,320 I got lucky enough for one buy on Instagram. 106 00:06:01,400 --> 00:06:03,560 And then I was able to take that opportunity, 107 00:06:03,640 --> 00:06:05,480 and I've been running with it ever since. 108 00:06:06,720 --> 00:06:09,440 She's now got almost a million followers 109 00:06:09,520 --> 00:06:11,800 and is starting campaigns for Rihanna's label, 110 00:06:11,880 --> 00:06:15,320 Savage X Fenty, plus loads more. 111 00:06:15,880 --> 00:06:17,480 I don't want another black girl 112 00:06:17,560 --> 00:06:19,720 to go through the shit what I went through. 113 00:06:19,800 --> 00:06:22,440 I want them to just be accepted 114 00:06:22,520 --> 00:06:24,480 if they... if this is what they wanna do. 115 00:06:24,560 --> 00:06:28,160 If they wanna be in fashion, I want them to just be accepted. 116 00:06:28,240 --> 00:06:31,920 Modelling gives you a platform where you could use modelling 117 00:06:32,000 --> 00:06:33,880 to inspire other people, to make a change. 118 00:06:33,960 --> 00:06:37,480 I wanna be somehow a little bit, however tiny it is, 119 00:06:37,560 --> 00:06:39,360 some change in this world. 120 00:06:39,440 --> 00:06:41,720 -That's what I wanted. -But I didn't think... Yeah. 121 00:06:41,800 --> 00:06:44,480 -That's what I want. -And you've done it already. 122 00:06:44,560 --> 00:06:47,920 But you're still just at the beginning of all of that. 123 00:06:48,000 --> 00:06:50,920 -Thank you. -No, don't thank me. Thank you. 124 00:06:51,000 --> 00:06:53,000 Do you think you're beautiful now? 125 00:06:53,920 --> 00:06:55,240 Exactly. 126 00:06:57,840 --> 00:07:01,000 She is the epitome of a supermodel, of a superhuman, 127 00:07:01,080 --> 00:07:05,360 of the type of person that is what a model should represent, okay? 128 00:07:07,360 --> 00:07:10,400 How someone that sweet has gone through so much, 129 00:07:10,960 --> 00:07:12,800 has been treated like that, 130 00:07:12,880 --> 00:07:14,720 and ever thought the things that she did? 131 00:07:16,720 --> 00:07:18,520 It's completely insane. 132 00:07:22,400 --> 00:07:24,880 Nyakim's story is so inspiring, 133 00:07:24,960 --> 00:07:27,640 but sadly familiar to anyone who doesn't fit 134 00:07:27,720 --> 00:07:30,920 on narrow and exclusive ideas of what's beautiful. 135 00:07:31,000 --> 00:07:32,720 But how did we get to a place 136 00:07:32,800 --> 00:07:35,480 where she and others have had to fight so hard? 137 00:07:36,080 --> 00:07:38,760 How did we get these so cold beauty standards 138 00:07:38,840 --> 00:07:42,080 in the first place, and what exactly are they? 139 00:07:46,280 --> 00:07:49,320 Stay. Yeah. Sit. Good boy. 140 00:07:49,400 --> 00:07:52,440 What we find hot comes from our ancestors' search 141 00:07:52,520 --> 00:07:56,160 for the healthiest partners to make the healthiest babies. 142 00:07:56,240 --> 00:07:59,520 And we plant the physical signs of fitness and fertility 143 00:07:59,600 --> 00:08:00,920 along the way. 144 00:08:03,280 --> 00:08:05,880 Oh, no, that's not... I'm so confused. 145 00:08:05,960 --> 00:08:08,160 Am I meant to kiss her hand? What am I to do? 146 00:08:08,240 --> 00:08:09,600 Let's start again. 147 00:08:11,080 --> 00:08:12,600 I'm not this. 148 00:08:13,600 --> 00:08:15,880 In women, these include a young face, 149 00:08:15,960 --> 00:08:17,760 with big eyes and bow lips, 150 00:08:17,840 --> 00:08:20,680 a tiny waist and childbearing hips. 151 00:08:21,240 --> 00:08:25,160 In men, height, broad shoulders and a strong jaw. 152 00:08:26,400 --> 00:08:29,400 But what we find hot isn't just about genetics. 153 00:08:29,480 --> 00:08:33,160 You've also got to throw in our culture and experiences as well. 154 00:08:34,720 --> 00:08:38,280 So how much does this affect what we find beautiest? 155 00:08:39,520 --> 00:08:42,960 -What a list of bachelors! -Yeah, I know! 156 00:08:43,880 --> 00:08:46,520 Ah, where am I gonna find my perfect partner? 157 00:08:47,200 --> 00:08:50,800 Oh, wait! This hairy little boho behind me. 158 00:08:55,360 --> 00:08:58,360 Dr Carlota Batres explores the relationship 159 00:08:58,440 --> 00:09:02,400 between who we find attractive and what culture we grew up in. 160 00:09:02,880 --> 00:09:06,600 So I signed up to take one of her tests. 161 00:09:06,680 --> 00:09:08,000 Should I be scared? 162 00:09:08,080 --> 00:09:09,720 I'm gonna show you some faces today, 163 00:09:09,800 --> 00:09:11,840 and I'm gonna ask you some questions 164 00:09:11,920 --> 00:09:13,680 about how you feel about these faces. 165 00:09:13,760 --> 00:09:16,600 I don't judge people very well, so let's see what happens. 166 00:09:17,120 --> 00:09:19,960 Carlota takes computer-generated faces, 167 00:09:20,040 --> 00:09:23,800 manipulates certain features, then asks people to rate them. 168 00:09:25,760 --> 00:09:28,520 So, who do you find more attractive? 169 00:09:30,880 --> 00:09:33,320 I would tend to usually go for the more masculine man. 170 00:09:33,400 --> 00:09:36,440 You are right that we are manipulating masculinity here. 171 00:09:37,040 --> 00:09:39,200 Traditionally, more masculine features 172 00:09:39,280 --> 00:09:43,800 include bushy eyebrows, a wider nose and a stronger chin. 173 00:09:43,880 --> 00:09:45,400 They got eyebrows, yeah. 174 00:09:45,480 --> 00:09:47,040 Technically, I have a manly face. 175 00:09:47,120 --> 00:09:49,480 You have masculine eyebrows, yes. 176 00:09:50,120 --> 00:09:54,640 So, 65% of the participants in our sample 177 00:09:54,720 --> 00:09:57,240 chose the more feminine faces more attractive. 178 00:09:57,320 --> 00:09:59,240 But these were participants in the US. 179 00:09:59,760 --> 00:10:03,760 If I would've run the study in my home country of El Salvador, 180 00:10:03,840 --> 00:10:06,360 I would've found that the majority of participants 181 00:10:06,440 --> 00:10:08,560 find the more masculine face attractive. 182 00:10:09,800 --> 00:10:11,960 This is not because people in El Salvador 183 00:10:12,040 --> 00:10:14,280 have a thang for bushy eyebrows. 184 00:10:15,440 --> 00:10:16,960 Subconsciously, our brains 185 00:10:17,040 --> 00:10:20,160 are making snap judgements about future partners. 186 00:10:20,640 --> 00:10:22,920 So there's this link between masculine and health. 187 00:10:23,000 --> 00:10:25,240 If you're in a country with higher health risks, 188 00:10:25,320 --> 00:10:26,680 there's a stronger preference 189 00:10:26,760 --> 00:10:29,680 for the more masculine healthier face. 190 00:10:30,640 --> 00:10:32,240 But it's a trade-off. 191 00:10:32,320 --> 00:10:34,680 You get top-notch genes, but less commitment, 192 00:10:34,760 --> 00:10:36,560 or so the science says. 193 00:10:37,280 --> 00:10:39,880 More masculine men are less likely to get married. 194 00:10:39,960 --> 00:10:42,480 More masculine men have higher rates of infidelity. 195 00:10:43,120 --> 00:10:46,360 And so, if you're looking for a long-term relationship, 196 00:10:46,440 --> 00:10:48,040 -Marry a woman. -...you are... 197 00:10:48,120 --> 00:10:51,040 No, I mean... God, humans are so simple. 198 00:10:51,120 --> 00:10:53,560 -Let's do another one. -Which one is more attractive? 199 00:10:54,240 --> 00:10:57,760 Oh, they're both very pretty. Can't I have both? 200 00:10:59,440 --> 00:11:02,400 Someone has a wider face, and someone has a smaller face. 201 00:11:02,480 --> 00:11:05,560 I don't know. What are their personalities like? 202 00:11:05,640 --> 00:11:07,000 That one. 203 00:11:07,760 --> 00:11:10,400 The majority of the US participants, 204 00:11:10,480 --> 00:11:12,880 like you, found this face as more attractive. 205 00:11:13,480 --> 00:11:17,560 But, again, if we run this study in my home country, 206 00:11:17,640 --> 00:11:19,600 we find that this face is more attractive. 207 00:11:20,960 --> 00:11:22,800 In developing economies, 208 00:11:22,880 --> 00:11:25,560 a fuller face implied more access to food 209 00:11:25,640 --> 00:11:27,360 and therefore, better health. 210 00:11:27,440 --> 00:11:29,880 I don't know. This makes me annoyed, this game. 211 00:11:30,440 --> 00:11:32,360 But in the US, it's the opposite. 212 00:11:33,160 --> 00:11:34,480 What in the US 213 00:11:34,560 --> 00:11:38,640 leads to viewing malnourishment as maybe more attractive. 214 00:11:38,720 --> 00:11:41,760 -Modelling. Fashion. -Yeah. So social media, Internet... 215 00:11:41,840 --> 00:11:43,160 -Social media, yes. -Exactly. 216 00:11:43,240 --> 00:11:45,080 So the faces that you're exposed to 217 00:11:45,640 --> 00:11:48,720 lead to your preference of them. 218 00:11:48,800 --> 00:11:51,880 Whoa. Stop the sequence, please, editors. 219 00:11:51,960 --> 00:11:55,080 This feels like a massive idea that nearly got away. 220 00:11:56,440 --> 00:11:58,680 So the faces you see most often 221 00:11:58,760 --> 00:12:00,880 influence your concept of what's hot? 222 00:12:01,360 --> 00:12:03,160 Dr Carlota, spell it out. 223 00:12:03,720 --> 00:12:07,560 Yeah, so familiarity is a big influence 224 00:12:07,640 --> 00:12:09,400 on what it is that we find attractive. 225 00:12:09,480 --> 00:12:12,520 So the faces around us, the way that those faces look, 226 00:12:12,600 --> 00:12:14,440 is what we end up finding attractive. 227 00:12:14,520 --> 00:12:16,600 And the way that the faces around us look 228 00:12:16,680 --> 00:12:18,000 is influenced by culture. 229 00:12:19,760 --> 00:12:22,280 Okay, so here's where I think we are. 230 00:12:23,240 --> 00:12:26,320 Beauty is the mix of ancient fertility signals 231 00:12:26,400 --> 00:12:28,120 and specific cultural preferences. 232 00:12:28,880 --> 00:12:30,520 These then spread through the media 233 00:12:30,600 --> 00:12:33,320 to become the template we all aspire to. 234 00:12:34,200 --> 00:12:37,400 No longer is beauty about basic bonkability, 235 00:12:37,480 --> 00:12:42,280 now it's also about elite, status, power and some big benefits. 236 00:12:42,360 --> 00:12:44,080 And the stakes are high for the ones 237 00:12:44,160 --> 00:12:46,240 who are judged the world's most beautiful. 238 00:12:46,320 --> 00:12:49,080 Fame, riches, and possible motion-picture fame 239 00:12:49,160 --> 00:12:50,960 are the prizes. 240 00:12:51,040 --> 00:12:54,120 Welcome to the concept of beauty bias, 241 00:12:54,200 --> 00:12:55,880 aka pretty privilege. 242 00:12:56,440 --> 00:12:59,880 Women on trial are 35% less likely to be convicted 243 00:12:59,960 --> 00:13:01,640 if they're beautiful. 244 00:13:02,680 --> 00:13:04,040 People judged attractive 245 00:13:04,120 --> 00:13:07,360 earn on average 10% more than their colleagues. 246 00:13:07,440 --> 00:13:08,880 And in the US and Europe, 247 00:13:08,960 --> 00:13:13,800 conventionally handsome politicians attract around 20% more votes. 248 00:13:13,880 --> 00:13:15,360 So it's no wonder 249 00:13:15,440 --> 00:13:18,600 that people take extreme measures in the pursuit of beauty. 250 00:13:23,400 --> 00:13:26,680 Colombia, hottest women in the world. 251 00:13:26,760 --> 00:13:29,560 So say the tourists at the least. 252 00:13:29,640 --> 00:13:32,440 Here the relationship between beauty and success 253 00:13:32,520 --> 00:13:35,080 is especially obvious. 254 00:13:36,120 --> 00:13:37,640 Meet Diana. 255 00:13:37,720 --> 00:13:40,160 She was once a Colombian beauty queen. 256 00:13:40,240 --> 00:13:42,480 But natural looks were not enough. 257 00:13:45,480 --> 00:13:51,600 I decided to have surgery because I had a self-esteem issue. 258 00:13:51,680 --> 00:13:55,240 I wasn't pleased with my body. 259 00:13:59,840 --> 00:14:05,120 Once I took the decision, my life changed. 260 00:14:05,200 --> 00:14:07,520 I've had breast enlargement, 261 00:14:07,600 --> 00:14:11,680 liposuction and a butt augmentation. 262 00:14:11,760 --> 00:14:14,520 I also had lip fillers 263 00:14:14,600 --> 00:14:16,640 and a nose job. 264 00:14:18,240 --> 00:14:20,240 Diana surgically-enhanced body 265 00:14:20,320 --> 00:14:23,080 is known in Colombia as the "narco aesthetic." 266 00:14:27,880 --> 00:14:31,320 It's understood that narco aesthetic 267 00:14:31,400 --> 00:14:35,200 comes from the gangsters and Colombian narcos. 268 00:14:35,280 --> 00:14:39,000 One of their works of art is the construction of their women. 269 00:14:39,080 --> 00:14:44,800 Women are part of the full narco macho package. 270 00:14:45,360 --> 00:14:48,960 And what the narco started, the country copied. 271 00:14:49,040 --> 00:14:53,120 Colombia is now eighth in the world for plastic surgeries per person. 272 00:14:53,840 --> 00:14:59,840 Men want to make a lot of money to get the prettiest women. 273 00:15:00,800 --> 00:15:03,280 For them it's like a prize. 274 00:15:04,040 --> 00:15:08,280 It's men that take women to the plastic surgeon 275 00:15:08,360 --> 00:15:11,440 and ask the surgeon to enlarge the breasts. 276 00:15:11,520 --> 00:15:18,000 They ask for a bottom this size, and it's like they're making dolls. 277 00:15:23,280 --> 00:15:25,560 Women have been designated as the object for show 278 00:15:25,640 --> 00:15:27,600 the luxury item 279 00:15:28,080 --> 00:15:31,920 and the construction of the silicone filled body. 280 00:15:32,000 --> 00:15:33,760 It's big business in Colombia, 281 00:15:33,840 --> 00:15:37,120 and the narcos were the pioneers of it. 282 00:15:38,120 --> 00:15:39,440 You might think, 283 00:15:39,520 --> 00:15:41,600 "Why would women go along with this?" 284 00:15:41,680 --> 00:15:44,680 Well, in a fiercely patriarchal society, 285 00:15:44,760 --> 00:15:47,280 it's a way for some women to get ahead. 286 00:15:48,080 --> 00:15:51,600 I can say that my life had a 180 degree turn. 287 00:15:52,080 --> 00:15:57,000 I went from being a nobody to becoming an empowered woman. 288 00:15:57,560 --> 00:16:00,640 And there's also been a financial change 289 00:16:00,720 --> 00:16:06,320 because I've had new opportunities for publicity campaigns. 290 00:16:07,440 --> 00:16:09,520 In Colombia, only 20% of the population 291 00:16:09,600 --> 00:16:12,000 go on to higher education. 292 00:16:12,080 --> 00:16:16,080 So women have found that being objectified 293 00:16:17,040 --> 00:16:20,280 is a way to climb and achieve a type of life. 294 00:16:21,360 --> 00:16:26,160 For me, plastic surgery and beauty is not about vanity now, 295 00:16:26,240 --> 00:16:29,240 it's a way of life. 296 00:16:33,720 --> 00:16:38,360 Today plastic surgery is big business all over the world. 297 00:16:39,480 --> 00:16:42,040 In South Korea, a tide of women in their late 20s, 298 00:16:42,120 --> 00:16:44,000 have had a cosmetic procedure. 299 00:16:44,080 --> 00:16:45,920 Most to make their eyes look bigger. 300 00:16:47,480 --> 00:16:51,240 Brazil boasts nearly 80,000 bum enhancements each year. 301 00:16:52,640 --> 00:16:54,120 And the US? 302 00:16:54,200 --> 00:16:57,280 Well, in 2021, more than 11 million people 303 00:16:57,360 --> 00:16:59,480 had some sort of cosmetic procedure. 304 00:17:00,000 --> 00:17:03,560 Boob jobs and liposuction, the most common operations. 305 00:17:04,240 --> 00:17:06,400 You'd think that those who already conform 306 00:17:06,480 --> 00:17:08,440 the so-called beauty standard 307 00:17:08,520 --> 00:17:12,600 might be immune to this, but we are almost the worst. 308 00:17:13,480 --> 00:17:15,160 It's so crazy because most models 309 00:17:15,240 --> 00:17:17,600 are the most "beautiful seeming people," 310 00:17:17,680 --> 00:17:19,480 but the most insecure. 311 00:17:21,120 --> 00:17:22,440 Sometimes judgemental, 312 00:17:22,520 --> 00:17:25,360 sometimes just very judgemental about themselves, 313 00:17:26,000 --> 00:17:28,880 so paranoid, like, worry about their body 314 00:17:28,960 --> 00:17:30,600 and what they look like all the time. 315 00:17:30,680 --> 00:17:32,280 It's exhausting. 316 00:17:32,360 --> 00:17:34,240 I feel so much admiration 317 00:17:34,320 --> 00:17:36,920 for people who have so much confidence in themselves. 318 00:17:37,000 --> 00:17:40,680 And I do, sometimes, or at least I pretend I do. 319 00:17:40,760 --> 00:17:43,080 But otherwise, in my mind, it's always this old... 320 00:17:43,160 --> 00:17:44,840 this old story that I told myself, 321 00:17:44,920 --> 00:17:47,280 like, "I am not enough," or I think in some way... 322 00:17:48,520 --> 00:17:51,400 Here's the thing. The pressure to look a certain way 323 00:17:51,480 --> 00:17:52,800 gets to me too. 324 00:17:52,880 --> 00:17:56,440 How could I not consider some way to alter myself, like Botox? 325 00:17:56,520 --> 00:17:58,240 I don't know. Don't add me. 326 00:17:58,320 --> 00:18:00,200 Everyone around me does it. 327 00:18:00,280 --> 00:18:02,360 And it's starting to feel weird that I don't. 328 00:18:09,480 --> 00:18:11,080 That's why you find me here, 329 00:18:11,160 --> 00:18:13,520 entering a Beverly Hills doctor's office. 330 00:18:14,440 --> 00:18:16,560 Yeah, you should get your boobs done too. 331 00:18:16,640 --> 00:18:18,200 Why would you do that? 332 00:18:18,840 --> 00:18:20,680 -What do you want to say? -Nothing. 333 00:18:20,760 --> 00:18:23,880 ...like a normal person. Geez. 334 00:18:24,760 --> 00:18:28,120 I thought it would be full of older ladies, but no. 335 00:18:29,240 --> 00:18:31,520 -You look gorgeous. -Thank you. So do you. 336 00:18:31,600 --> 00:18:35,200 -What are you in for today? -I came about getting some Botox. 337 00:18:35,280 --> 00:18:37,800 -How old are you? -28, turning 29 this week. 338 00:18:37,880 --> 00:18:39,960 -Okay, we're the same age. -Okay. 339 00:18:40,040 --> 00:18:42,000 You know, it's just... It's time. 340 00:18:42,080 --> 00:18:43,960 -It's time. -You're right. 341 00:18:44,040 --> 00:18:46,040 -Are you thinking about it? -I mean, I was... 342 00:18:46,120 --> 00:18:48,040 No... I don't know. I'll wait a little bit 343 00:18:48,120 --> 00:18:50,160 cause it does feel you get to that "age" 344 00:18:50,240 --> 00:18:53,440 you're like, "This is when people start getting this stuff done." 345 00:18:53,520 --> 00:18:56,800 And all your friends get it done, and you're like, "Maybe I should." 346 00:18:56,880 --> 00:18:59,600 Do you feel like there are celebrities that get stuff done 347 00:18:59,680 --> 00:19:02,800 -that don't talk about it? -Absolutely. That's still very... 348 00:19:02,880 --> 00:19:04,240 -the normal right now... -Yeah. 349 00:19:04,320 --> 00:19:07,080 I think, you know, we... at least for me, 350 00:19:07,160 --> 00:19:11,160 I feel like we advocate, I advocate towards being more open and honest. 351 00:19:11,240 --> 00:19:14,040 And so I think transparency in terms... 352 00:19:14,120 --> 00:19:16,160 Transparency is key, and, like, no judgement. 353 00:19:16,240 --> 00:19:18,160 That's why I wanted to do this. I was like, 354 00:19:18,240 --> 00:19:20,760 "If I decided to get stuff done, I'll do it on camera." 355 00:19:20,840 --> 00:19:22,160 Definitely. 356 00:19:31,520 --> 00:19:33,080 All right. 357 00:19:33,160 --> 00:19:35,240 Have you ever had any Botox or fillers? 358 00:19:35,320 --> 00:19:40,080 Okay, all right. So, um... I'm not here to twist people's arms. 359 00:19:40,720 --> 00:19:42,600 Does anything actually bother you? 360 00:19:43,200 --> 00:19:46,600 Yeah. I look in the mirror and if there's something... 361 00:19:46,680 --> 00:19:48,680 I'll find something to feel bad about. 362 00:19:49,680 --> 00:19:53,080 I would ask, when someone was photoshopping my body or face, 363 00:19:53,160 --> 00:19:55,160 "Whoa, were they photoshopping and why?" 364 00:19:55,240 --> 00:19:58,080 It's unrealistic standards in terms of the fashion industry. 365 00:19:58,160 --> 00:20:00,680 But yes, can you do something about it? Absolutely. 366 00:20:01,400 --> 00:20:03,480 All right, so I'll put this blue screen down. 367 00:20:04,440 --> 00:20:06,800 And we'll go ahead, and we'll get a few photos. 368 00:20:08,080 --> 00:20:11,360 I guess now's not the time to pull a model face, is it? 369 00:20:13,160 --> 00:20:15,000 Great. Perfect. 370 00:20:15,080 --> 00:20:17,080 Okay, cool. Let's go right over here. 371 00:20:17,160 --> 00:20:19,240 Everyone, this is not okay. 372 00:20:19,320 --> 00:20:22,320 -You look beautiful. -There are a lot of bags there. 373 00:20:23,920 --> 00:20:26,480 I mean, you know, some common areas you get Botox, 374 00:20:26,560 --> 00:20:29,400 you know, the forehead, the brow, the sides of the eyes. 375 00:20:29,480 --> 00:20:32,440 Where people start is, they do just a little bit of Botox. 376 00:20:32,520 --> 00:20:35,480 -Yeah, just right there. -But look at these, doctor. 377 00:20:36,120 --> 00:20:38,400 You know, I was looking at some footage of you 378 00:20:38,480 --> 00:20:40,280 while you were getting some makeup done. 379 00:20:40,360 --> 00:20:43,160 Without makeup, I do see some hollowing you have. 380 00:20:44,280 --> 00:20:46,800 I'll tell you two things my patients always tell me. 381 00:20:46,880 --> 00:20:49,960 It was easier than they thought. They shouldn't have waited so long. 382 00:20:50,040 --> 00:20:52,360 If you look in the mirror every single day, 383 00:20:52,440 --> 00:20:55,000 and a single thing bothers you for more than six months, 384 00:20:55,080 --> 00:20:58,120 if you could do something about it, just do something about it. 385 00:20:59,440 --> 00:21:02,160 I can't lie. It is tempting. 386 00:21:02,240 --> 00:21:04,000 Do you want to do Botox today? 387 00:21:04,960 --> 00:21:06,560 -Not today. -Okay. 388 00:21:06,640 --> 00:21:08,840 Not today, but we'll see. I'll keep checking in. 389 00:21:08,920 --> 00:21:10,800 -But I think I'm good. -Good. 390 00:21:10,880 --> 00:21:13,080 -Thanks for coming by. -Thank you for everything. 391 00:21:13,160 --> 00:21:16,960 I appreciate all the interesting bits and pieces you gave me. 392 00:21:17,040 --> 00:21:18,440 My pleasure. Yes. 393 00:21:19,440 --> 00:21:21,120 You never know. I will see you around. 394 00:21:21,200 --> 00:21:23,160 -Thank you, doctor. -Come back anytime. 395 00:21:26,360 --> 00:21:28,320 I don't know what I took away from that 396 00:21:28,400 --> 00:21:31,560 apart from "I'm scared." I'm terrified for the future 397 00:21:31,640 --> 00:21:34,520 and what's being normalised in terms of the way people look. 398 00:21:35,880 --> 00:21:38,600 If I imagine the future, I see all these white leaders 399 00:21:38,680 --> 00:21:41,400 who've had Botox since their teens. Is that weird? 400 00:21:42,440 --> 00:21:45,440 So I just feel like "fixing" all these things, 401 00:21:45,520 --> 00:21:47,320 is it really fixing what we need to fix, 402 00:21:47,400 --> 00:21:49,000 which is the void within us 403 00:21:49,080 --> 00:21:52,240 to wanna be better, wanna, like, change things about ourselves? 404 00:21:54,800 --> 00:21:58,000 The problem for me is that people aren't as honest as they should be 405 00:21:58,080 --> 00:21:59,400 about what they get done. 406 00:21:59,480 --> 00:22:01,160 And I don't know, and I'm not saying 407 00:22:02,040 --> 00:22:03,480 anyone in particular, 408 00:22:03,560 --> 00:22:05,560 but I do wish someone would stand up and say, 409 00:22:05,640 --> 00:22:08,760 "Look, I've had this done, and this is why." 410 00:22:08,840 --> 00:22:11,400 You don't even have to go into what it is you have done, 411 00:22:11,480 --> 00:22:13,560 but at least people are not selling this idea 412 00:22:13,640 --> 00:22:16,280 that they are that perfect with nothing. 413 00:22:16,360 --> 00:22:17,680 'Cause it's not fair. 414 00:22:17,760 --> 00:22:21,240 I just think with the rise in popularity of plastic surgery, 415 00:22:21,320 --> 00:22:22,960 and how popular Instagram is, 416 00:22:23,040 --> 00:22:26,080 and how many people think, you know, one in three girls, 417 00:22:26,680 --> 00:22:28,000 feel worse about themselves 418 00:22:28,080 --> 00:22:31,120 because of Instagram or social media. It's not okay. 419 00:22:35,760 --> 00:22:38,480 The desire to change ourselves in pursuit of beauty 420 00:22:38,560 --> 00:22:40,280 is growing and growing. 421 00:22:40,360 --> 00:22:43,360 And a lot of fingers are pointing at social media. 422 00:22:44,320 --> 00:22:48,120 It's rife with filters that can make us all look beautiful. 423 00:22:48,200 --> 00:22:51,880 Virtually. And it's enough faces all the time. 424 00:22:52,360 --> 00:22:56,560 But is social media bad for us? Or can it be a force for good? 425 00:23:05,360 --> 00:23:08,680 Dr Jolanda Veldhuis and Dr Mara van der Meulen 426 00:23:08,760 --> 00:23:12,280 are studying whether social media affects what we find attractive. 427 00:23:13,680 --> 00:23:15,600 And like all good brain scientists, 428 00:23:15,680 --> 00:23:18,200 they're gonna stick their subjects in a scanner. 429 00:23:19,120 --> 00:23:20,880 Today it's Lotte's turn. 430 00:23:21,480 --> 00:23:24,240 I'll just slowly move your bed into the scanner. 431 00:23:24,320 --> 00:23:26,880 -Okay, see you. -Hey, Lotte. Are you ready? 432 00:23:27,440 --> 00:23:28,760 Yes. 433 00:23:31,040 --> 00:23:33,360 Lotte's task is to look at pictures of bodies 434 00:23:33,440 --> 00:23:35,240 and rate if she finds them normal 435 00:23:36,440 --> 00:23:37,760 or too thin. 436 00:23:38,280 --> 00:23:40,480 She's been shown what other people her age, 437 00:23:40,560 --> 00:23:42,080 her peer group, think. 438 00:23:43,240 --> 00:23:46,400 As she does this, Jolanda and Mara watch closely 439 00:23:46,480 --> 00:23:48,480 for what's happening inside her head. 440 00:23:51,280 --> 00:23:55,200 Okay, here goes, Lotte. Let's play. First one. 441 00:23:55,680 --> 00:23:58,360 So, there she scored it as being normal. 442 00:23:59,320 --> 00:24:01,200 And now she will see the peer feedback. 443 00:24:04,600 --> 00:24:08,800 And peer feedback stated that it is a too thin model. 444 00:24:09,360 --> 00:24:11,320 Lotte's hit with 60 different images 445 00:24:11,400 --> 00:24:13,840 and has three seconds to judge each one. 446 00:24:13,920 --> 00:24:17,520 So now it's very interesting to see what is happening in Lotte's brain. 447 00:24:18,680 --> 00:24:21,960 Dr Mara is particularly interested in how Lotte responds 448 00:24:22,040 --> 00:24:24,240 when she and her peer group disagree. 449 00:24:26,880 --> 00:24:29,960 When our participants thought that models looked normal, 450 00:24:30,040 --> 00:24:32,760 but the peer feedback was, "No, this model is too thin," 451 00:24:32,840 --> 00:24:34,160 that was when we noticed 452 00:24:34,240 --> 00:24:36,920 the strongest activation of these two regions. 453 00:24:37,600 --> 00:24:39,240 Maybe making them think about 454 00:24:39,320 --> 00:24:43,000 "Okay, but if what I consider normal is not actually normal, 455 00:24:43,080 --> 00:24:45,200 then how should I view these models?" 456 00:24:47,240 --> 00:24:50,760 Lotte's brain is forcing her to question her own judgements. 457 00:24:50,840 --> 00:24:53,640 And the more you do that, the less comfortable you feel. 458 00:24:54,680 --> 00:24:58,360 That's why social media, where peer feedback is everything, 459 00:24:58,440 --> 00:25:00,400 is so influential. 460 00:25:00,480 --> 00:25:01,800 Okay, there it goes. 461 00:25:02,360 --> 00:25:05,560 We have the combination of being exposed to these ideal bodies, 462 00:25:05,640 --> 00:25:08,280 to all these beautiful women and how amazing they look, 463 00:25:08,360 --> 00:25:11,080 and we also know what our peers think of these bodies. 464 00:25:11,160 --> 00:25:12,680 So that makes it very difficult 465 00:25:12,760 --> 00:25:15,880 for adolescents to form their opinions themselves. 466 00:25:15,960 --> 00:25:17,720 Because you know what your peers think, 467 00:25:17,800 --> 00:25:20,280 you might start to wonder, "Okay, how should I think 468 00:25:20,360 --> 00:25:22,440 about these ideal bodies?" 469 00:25:23,520 --> 00:25:27,640 If you think people look too thin, but your peers all say "normal," 470 00:25:27,720 --> 00:25:30,800 you tend to fall into line and cherish skinny too. 471 00:25:31,400 --> 00:25:32,920 But it works both ways. 472 00:25:33,680 --> 00:25:36,160 If your friends prefer a curvier body shape, 473 00:25:36,240 --> 00:25:38,120 then after a while, so will you. 474 00:25:39,280 --> 00:25:41,080 Which means you really need to watch 475 00:25:41,160 --> 00:25:43,000 where you place your likes, folks. 476 00:25:44,320 --> 00:25:47,360 The user is not only the consumer of the media, 477 00:25:47,440 --> 00:25:48,760 but is also the creator. 478 00:25:48,840 --> 00:25:51,520 Social media offers also 479 00:25:51,600 --> 00:25:55,240 a platform to discuss what we think is healthy, 480 00:25:55,320 --> 00:25:56,760 what we think is normal, 481 00:25:56,840 --> 00:26:00,040 but also what we think is like a realistic body image. 482 00:26:01,360 --> 00:26:03,720 I use social media a lot, 483 00:26:03,800 --> 00:26:07,080 and I try to promote individuality and self-acceptance. 484 00:26:07,560 --> 00:26:09,480 But look at these images of me. 485 00:26:09,560 --> 00:26:11,960 Despite the eyebrows and goofy faces, 486 00:26:12,040 --> 00:26:14,240 I'm still that old-school beauty standard. 487 00:26:14,920 --> 00:26:17,960 Do you feel like you're part of the problem? 488 00:26:18,040 --> 00:26:19,960 I did feel part of the problem for so long, 489 00:26:20,040 --> 00:26:22,200 and that's why I've tried to move away from it. 490 00:26:22,280 --> 00:26:24,280 There's nothing wrong with beauty, but... 491 00:26:25,160 --> 00:26:27,120 I personally have... 492 00:26:27,200 --> 00:26:29,280 I've always had a bit of an issue with... 493 00:26:30,400 --> 00:26:32,080 the industry which is fashion. 494 00:26:32,160 --> 00:26:35,880 Okay, I can't go into this... 495 00:26:37,000 --> 00:26:38,680 No, there's nothing wrong with beauty. 496 00:26:38,760 --> 00:26:40,720 Beauty has been sold as this one thing, 497 00:26:40,800 --> 00:26:43,400 about, like, being skinny and all these things, 498 00:26:43,480 --> 00:26:47,080 and when you meet people whose lives have been destroyed by "beauty," 499 00:26:47,160 --> 00:26:48,480 it's horrifying, 500 00:26:48,560 --> 00:26:51,480 especially when you're part of that industry. It's not okay. 501 00:26:51,560 --> 00:26:54,840 People will destroy their lives over "trying to be beautiful." 502 00:26:56,880 --> 00:26:59,720 Our craving for beauty is harming us. 503 00:26:59,800 --> 00:27:04,320 It makes us spend money, seek surgery, and feel inadequate. 504 00:27:05,960 --> 00:27:07,640 So what now? 505 00:27:07,720 --> 00:27:10,200 Well, I believe there's a new beauty revolution 506 00:27:10,280 --> 00:27:11,600 starting to happen, 507 00:27:11,680 --> 00:27:13,320 and I want to be a part of it. 508 00:27:13,920 --> 00:27:16,960 Let's go find the people who aren't changing themselves 509 00:27:17,040 --> 00:27:19,760 but changing the world around them. 510 00:27:23,520 --> 00:27:25,880 This is Johannesburg, South Africa, 511 00:27:26,440 --> 00:27:28,160 where colonialism and apartheid 512 00:27:28,240 --> 00:27:31,600 have deeply shaped ideas about who and what's beautiful. 513 00:27:32,280 --> 00:27:36,240 Lesego makeup tutorials. Scene 8, slate 11, take 5. 514 00:27:38,000 --> 00:27:40,720 Lesego Tlhabi is an award-winning satirist 515 00:27:40,800 --> 00:27:43,400 using comedy to confront beauty standards. 516 00:27:44,040 --> 00:27:47,280 Her most popular character is Coconut Kelz. 517 00:27:48,480 --> 00:27:52,000 How is it, girls? And welcome to Coconut Kelz's makeup tutorial. 518 00:27:52,080 --> 00:27:53,400 A lot of you have asked me, 519 00:27:53,480 --> 00:27:56,440 "Kelz, how can I achieve your Caucasian glow? 520 00:27:56,520 --> 00:27:58,520 And how can I make myself have makeup 521 00:27:58,600 --> 00:28:01,520 that will take me far away from that Africanness?" 522 00:28:01,600 --> 00:28:04,680 Eww. Anyway, so I bought four foundation shades. 523 00:28:05,320 --> 00:28:08,040 We've got African Migrant, which we don't wanna use. 524 00:28:08,120 --> 00:28:09,960 We've got Meghan and Harry's Baby. 525 00:28:10,600 --> 00:28:11,920 We've got Oh, KKK. 526 00:28:12,000 --> 00:28:14,400 The one that I'll be using today is White Privilege. 527 00:28:16,840 --> 00:28:19,840 Growing up in an affluent suburb of Johannesburg, 528 00:28:19,920 --> 00:28:22,640 Lesego noticed how small differences in skin tone 529 00:28:22,720 --> 00:28:25,280 made a huge difference in how you got treated. 530 00:28:27,040 --> 00:28:29,000 It's known as "colourism." 531 00:28:29,560 --> 00:28:31,920 My formative years were very much me 532 00:28:32,000 --> 00:28:34,360 being one of only three black girls in my class. 533 00:28:34,440 --> 00:28:36,760 For me, that was the first time I realised 534 00:28:36,840 --> 00:28:41,440 that anything close to blackness was not seen as beautiful. 535 00:28:44,400 --> 00:28:46,560 Unfortunately, in a black-majority country 536 00:28:46,640 --> 00:28:49,760 and Asian-majority countries, the closer you are to whiteness, 537 00:28:51,120 --> 00:28:52,440 you get treated better. 538 00:28:52,960 --> 00:28:56,080 You get thought of as more intelligent and beautiful, 539 00:28:56,160 --> 00:28:57,720 and you get more opportunities. 540 00:28:59,000 --> 00:29:01,520 Lesego also hosts a popular podcast. 541 00:29:01,600 --> 00:29:03,800 This time as herself. 542 00:29:03,880 --> 00:29:05,200 -Hi. -Hi. 543 00:29:06,440 --> 00:29:07,880 Oh, my goodness. How are you? 544 00:29:07,960 --> 00:29:09,400 -I'm good. How are you? -Good. 545 00:29:09,480 --> 00:29:13,520 Today with journalist Zanele Mji, she's tackling colourism head-on. 546 00:29:15,400 --> 00:29:18,320 My romantic life at university was nonexistent. 547 00:29:18,400 --> 00:29:20,160 Like, just nonexistent. 548 00:29:20,240 --> 00:29:22,360 And now when I look back, only when I look back 549 00:29:22,440 --> 00:29:24,320 to understand the role colourism played... 550 00:29:24,400 --> 00:29:27,240 You know, there were just certain girls who were liked, 551 00:29:27,320 --> 00:29:29,160 petite, with straight hair, 552 00:29:29,240 --> 00:29:35,760 who, if they were around, you may as well be the wallpaper. 553 00:29:35,840 --> 00:29:37,840 How did you deal with those social dilemmas 554 00:29:37,920 --> 00:29:41,320 in terms of being the darker girl and having some of the conversations 555 00:29:41,400 --> 00:29:43,240 maybe with your light-skinned friends? 556 00:29:43,320 --> 00:29:46,160 It's like such a painful thing that divides us as friends 557 00:29:46,240 --> 00:29:48,960 'cause we love to go out and spend time together, 558 00:29:49,040 --> 00:29:52,360 but there's this constant thing that's happening, 559 00:29:52,440 --> 00:29:54,920 that other people are injecting into our dynamic. 560 00:29:55,000 --> 00:29:59,000 I've talked a lot about colourism with my dark-skinned friends, 561 00:29:59,080 --> 00:30:01,440 and never discussed it with my light-skinned friends. 562 00:30:01,520 --> 00:30:04,720 Why do you think colourism is the unspoken "ism"? 563 00:30:04,800 --> 00:30:09,000 I think people get uncomfortable with admitting their privilege. 564 00:30:09,080 --> 00:30:10,480 They just do... 565 00:30:10,560 --> 00:30:13,120 I guess it must be tricky for black women 566 00:30:13,200 --> 00:30:15,680 to admit their own privilege 567 00:30:15,760 --> 00:30:18,880 because it's not a position they're put in... often. 568 00:30:18,960 --> 00:30:21,400 But I think we're getting to a place 569 00:30:21,480 --> 00:30:24,560 where, as black women, we actually need to start owning that stuff. 570 00:30:26,000 --> 00:30:28,840 Lesego wants to bring issues around colourism 571 00:30:28,920 --> 00:30:30,960 to the widest possible audience. 572 00:30:32,120 --> 00:30:35,040 And by mixing authentic and impactful podcast 573 00:30:35,120 --> 00:30:37,120 with Coconut Kelz' satire and humour, 574 00:30:37,200 --> 00:30:40,720 she delivers a powerful double punch to white privilege. 575 00:30:42,720 --> 00:30:44,640 So, tap, tap, tap. 576 00:30:44,720 --> 00:30:48,280 As you can see, oh, my goodness, I'm already a different person. 577 00:30:49,160 --> 00:30:50,960 They wouldn't follow me around the store 578 00:30:51,040 --> 00:30:52,560 if I had this colour. 579 00:30:52,640 --> 00:30:57,480 There we go. Got rid of any signs of Africanness. 580 00:30:57,560 --> 00:30:58,880 Oh, that's beautiful. 581 00:30:58,960 --> 00:31:01,640 Oh, my goodness, I look like Queen Elizabeth's daughter. 582 00:31:01,720 --> 00:31:03,640 This is... beautiful. 583 00:31:03,720 --> 00:31:08,000 And, voilà, ready for the covers of any fashion magazine. 584 00:31:13,680 --> 00:31:15,000 Some choose to fight 585 00:31:15,080 --> 00:31:17,560 particular forms of beauty discrimination. 586 00:31:17,640 --> 00:31:19,200 But here in the US 587 00:31:19,280 --> 00:31:22,040 I've come to hang out with a very special person 588 00:31:22,120 --> 00:31:23,840 who wants to change our understanding 589 00:31:23,920 --> 00:31:25,360 of beauty itself. 590 00:31:26,800 --> 00:31:29,400 -No, I've never been to Saks before. -Really? 591 00:31:32,120 --> 00:31:33,880 -Hi! -Hello! 592 00:31:33,960 --> 00:31:35,600 -Welcome. -Thank you very much. 593 00:31:35,680 --> 00:31:37,000 -Hi, Alfie. -A pleasure. 594 00:31:37,600 --> 00:31:41,520 This is author, influencer, and activist Alok Vaid-Menon. 595 00:31:42,640 --> 00:31:44,200 -So shoes... -These are functional. 596 00:31:44,280 --> 00:31:45,960 -Those are stunning functional. -Yeah. 597 00:31:46,040 --> 00:31:48,640 As a non-conforming transfeminine person, 598 00:31:48,720 --> 00:31:50,600 Alok's been told they're ugly, 599 00:31:50,680 --> 00:31:52,760 by fools, obviously. 600 00:31:52,840 --> 00:31:54,920 But it's inspired them to rethink beauty 601 00:31:55,000 --> 00:31:56,520 in a radical new way. 602 00:31:58,160 --> 00:32:00,760 -Is this your house? -Yes, it's... 603 00:32:00,840 --> 00:32:04,040 My living room is over here. This is my best friend. 604 00:32:04,120 --> 00:32:06,560 I've been thinking posing back. This is all day. 605 00:32:08,800 --> 00:32:11,200 We're playing dress-up at Saks Fifth Avenue. 606 00:32:12,320 --> 00:32:15,440 For me, beauty is an everyday practice of freedom. 607 00:32:16,920 --> 00:32:19,760 And yes, there are people who are sad about it 608 00:32:19,840 --> 00:32:22,680 and say, "You should shave" or "You should do this." 609 00:32:22,760 --> 00:32:25,880 Or "Life would be easier." And that's all irrelevant to me. 610 00:32:25,960 --> 00:32:28,600 In fact, if anything, it sh... 611 00:32:28,680 --> 00:32:31,760 it's testament to the power of this beauty. 612 00:32:31,840 --> 00:32:35,440 Is the purpose of beauty to make people comfortable, 613 00:32:35,520 --> 00:32:38,040 or is the purpose of beauty to be yourself? 614 00:32:41,200 --> 00:32:43,280 I think it's about undefining beauty. 615 00:32:43,920 --> 00:32:46,720 We have such limited images of the world, 616 00:32:46,800 --> 00:32:49,920 of what it means to be beautiful that when I look at myself, 617 00:32:50,000 --> 00:32:53,160 I'm like, "I've never seen anyone in the world look like this." 618 00:32:54,480 --> 00:32:55,800 "Undefining beauty." 619 00:32:55,880 --> 00:32:57,640 Why I have any definition whatsoever? 620 00:32:57,720 --> 00:33:00,480 I agree with you, how much fun you can have with clothes, 621 00:33:00,560 --> 00:33:02,920 especially when you don't stick to anyone's rules? 622 00:33:03,480 --> 00:33:05,760 What is really bad is the fear of being seen. 623 00:33:05,840 --> 00:33:10,520 I think most people are petrified with people looking at them. 624 00:33:10,600 --> 00:33:13,680 And one of the luxuries of being gender non-conforming 625 00:33:13,760 --> 00:33:16,600 is, from a very young age, I had to get over that fear 626 00:33:16,680 --> 00:33:18,320 because if I lived my life 627 00:33:18,400 --> 00:33:20,920 being concerned about other people looking at me, 628 00:33:21,000 --> 00:33:22,320 I wouldn't exist. 629 00:33:22,400 --> 00:33:26,200 It's so liberating because now I genuinely feel 630 00:33:26,280 --> 00:33:28,520 like I'm only getting dressed for myself. 631 00:33:28,600 --> 00:33:31,320 I've been in the fashion industry for a long time, and I... 632 00:33:31,880 --> 00:33:34,760 It definitely redefined my idea of what beauty was 633 00:33:34,840 --> 00:33:37,840 because for me I used to dress up constantly. 634 00:33:37,920 --> 00:33:40,240 It has something to do with being in the public eye, 635 00:33:40,320 --> 00:33:42,960 but that's why I love wearing black, 'cause I like to hide. 636 00:33:43,040 --> 00:33:45,360 -Right. -I like to not stand out as much. 637 00:33:45,440 --> 00:33:49,080 I like to kind of be... Yeah, more hidden, I suppose. 638 00:33:49,160 --> 00:33:50,720 I think fame... 639 00:33:50,800 --> 00:33:53,880 -It's a way of people's creativity. -Sure, a hundred percent. 640 00:33:53,960 --> 00:33:56,160 Because you always have to be editing, pleasing. 641 00:33:56,240 --> 00:33:59,320 People are gonna have issues about what I'm doing and saying, 642 00:33:59,400 --> 00:34:01,080 who I am, what I look like? 643 00:34:01,160 --> 00:34:04,480 So what? Like, I only look like what I wanna look like. 644 00:34:04,560 --> 00:34:07,480 -And no one else really matters. -No. 645 00:34:07,560 --> 00:34:09,320 -It's liberating. -That is beauty. 646 00:34:18,240 --> 00:34:21,600 Beauty is such a fun thing to be able to play with. 647 00:34:21,680 --> 00:34:24,200 But everyone should be able to play with it, 648 00:34:24,280 --> 00:34:26,280 and it shouldn't be this thing that... 649 00:34:26,360 --> 00:34:28,800 that is only reached by a certain amount of people, 650 00:34:28,880 --> 00:34:30,360 or, like, the way that people... 651 00:34:30,440 --> 00:34:33,680 You know what I mean? Beauty should be universal, 652 00:34:33,760 --> 00:34:35,880 and everyone should be able to feel that. 653 00:34:37,360 --> 00:34:39,280 But how do we get to the promised land, 654 00:34:39,360 --> 00:34:41,320 where we all feel beautiful? 655 00:34:41,400 --> 00:34:43,120 Well, remember that science bit 656 00:34:43,200 --> 00:34:45,280 about familiar faces being attractive? 657 00:34:45,760 --> 00:34:48,560 It seems all you gotta do to love more faces 658 00:34:48,640 --> 00:34:50,360 is see more faces. 659 00:34:51,080 --> 00:34:53,480 The more different faces that we're exposed to, 660 00:34:53,560 --> 00:34:56,920 the more different and varied what we find attractive is, right? 661 00:34:57,000 --> 00:34:59,920 So one of the... positive things 662 00:35:00,000 --> 00:35:02,880 that is happening right now on a lot of ad campaigns 663 00:35:02,960 --> 00:35:06,680 is just seeing a greater diversity of people. 664 00:35:06,760 --> 00:35:08,880 And that is going to influence 665 00:35:08,960 --> 00:35:12,680 and start normalising more of a range of attractiveness. 666 00:35:13,400 --> 00:35:17,040 So depending on your environment, the same person can change 667 00:35:17,120 --> 00:35:19,800 what they find more attractive within just three days. 668 00:35:21,160 --> 00:35:22,480 So let me get this right. 669 00:35:22,560 --> 00:35:24,480 Just a few days of surrounding ourselves 670 00:35:24,560 --> 00:35:26,400 with different faces and bodies 671 00:35:26,480 --> 00:35:29,120 would change what you find attractive? Wow. 672 00:35:29,680 --> 00:35:34,160 Diversity in our media, on our TVs, on our billboards, 673 00:35:34,240 --> 00:35:37,160 that's the key to our beauty revolution right there. 674 00:35:38,080 --> 00:35:39,520 People's attitudes are changing 675 00:35:39,600 --> 00:35:42,400 and in fact I hope that with things like series like this, 676 00:35:42,480 --> 00:35:45,000 that bring knowledge about these biases, 677 00:35:45,080 --> 00:35:48,000 about "Well, why did I think this?" or "Why did I think that?" 678 00:35:48,080 --> 00:35:52,240 that that can actually change the way that we perceive faces. 679 00:35:52,320 --> 00:35:53,800 Knowledge is power. 680 00:35:53,880 --> 00:35:57,800 So instead of saying, "These biases shouldn't exist," 681 00:35:57,880 --> 00:36:01,680 understanding that they're there so that we can combat that. 682 00:36:02,800 --> 00:36:04,640 Now there's a group taking those ideas 683 00:36:04,720 --> 00:36:07,520 out of ad campaigns and into the world... 684 00:36:09,080 --> 00:36:11,040 loudly displaying an inclusive new vision 685 00:36:11,120 --> 00:36:12,880 of what's hot and happening. 686 00:36:18,840 --> 00:36:21,440 Line the models up there, so they're out of the way. 687 00:36:22,160 --> 00:36:24,080 And then that gives this space to audience. 688 00:36:25,320 --> 00:36:28,640 University student Astelia is in London's Trafalgar Square 689 00:36:28,720 --> 00:36:31,640 to set up a groundbreaking alternative fashion show, 690 00:36:31,720 --> 00:36:33,200 The Real Catwalk. 691 00:36:35,760 --> 00:36:37,400 This is where the models enter from. 692 00:36:38,560 --> 00:36:40,000 It's a yearly worldwide event 693 00:36:40,080 --> 00:36:42,520 bringing body positivity to the street 694 00:36:42,600 --> 00:36:44,600 to campaign for more diverse representation 695 00:36:44,680 --> 00:36:46,520 in fashion and beauty. 696 00:36:47,680 --> 00:36:50,480 For Astelia, though, it's also personal. 697 00:36:51,000 --> 00:36:54,920 I've never been in a bikini before during The Real Catwalk, ever. 698 00:36:55,000 --> 00:36:57,560 I never thought I was good enough or pretty enough. 699 00:36:57,640 --> 00:37:01,680 Never thought I was skinny enough, have big enough boobs, everything. 700 00:37:02,240 --> 00:37:05,680 I got bored of the way that I felt every time I looked in the mirror. 701 00:37:05,760 --> 00:37:08,840 So I said, "I'm gonna switch up. I'm gonna change it." 702 00:37:08,920 --> 00:37:10,800 Astelia hasn't looked back since. 703 00:37:10,880 --> 00:37:12,600 Hundreds of other people are here too 704 00:37:12,680 --> 00:37:15,240 with all sorts of body shapes and sizes. 705 00:37:22,240 --> 00:37:24,680 Representing people as they are 706 00:37:24,760 --> 00:37:27,160 and showing that everybody regardless how they are, 707 00:37:27,240 --> 00:37:29,960 can be and is beautiful. 708 00:37:30,760 --> 00:37:33,800 Beauty is an expression of the self, not an expression of the body. 709 00:37:37,880 --> 00:37:40,960 We're torturing ourselves. We need to put our bodies out there 710 00:37:41,040 --> 00:37:44,520 and show that we are real, we are normal, we are worthy, 711 00:37:44,600 --> 00:37:45,920 no matter what you look like. 712 00:37:47,000 --> 00:37:50,720 If everybody could meet over here. We're gonna get started. 713 00:38:06,360 --> 00:38:08,520 It's not easy showing yourself off in public. 714 00:38:08,600 --> 00:38:10,360 Yeah! 715 00:38:10,440 --> 00:38:14,720 But it proves we're all hot despite what we're led to believe. 716 00:38:16,360 --> 00:38:19,200 All bodies are beautiful no matter how different they are. 717 00:38:19,920 --> 00:38:22,120 I just feel on cloud nine. 718 00:38:22,720 --> 00:38:24,480 I told myself, "You're not good enough. 719 00:38:24,560 --> 00:38:27,600 You're not normal. You don't fit into the beauty standards." 720 00:38:27,680 --> 00:38:29,480 And you feel like that, you feel like... 721 00:38:29,560 --> 00:38:33,120 I hide away. Hide my body, my lines, my chips. 722 00:38:33,200 --> 00:38:35,160 And I should be, "No, I shouldn't hide. 723 00:38:35,240 --> 00:38:37,560 You're beautiful. You're gorgeous just as you are." 724 00:38:44,640 --> 00:38:47,640 The people that came today are so brave and so courageous. 725 00:38:47,720 --> 00:38:51,560 They felt like they could do this, and bear all and be themselves. 726 00:38:52,480 --> 00:38:54,880 You can all see how much representation is needed 727 00:38:54,960 --> 00:38:57,680 'cause everyone is so bloody beautiful. 728 00:39:00,720 --> 00:39:04,760 These are real people, and this is real modelling. 729 00:39:07,440 --> 00:39:09,080 It's all about me, not about you. 730 00:39:12,720 --> 00:39:17,560 So, the million-dollar question, maybe the billion-dollar question, 731 00:39:17,640 --> 00:39:19,960 is beauty or what we find attractive 732 00:39:20,040 --> 00:39:22,880 genuinely changing in our generation? 733 00:39:22,960 --> 00:39:25,480 Is there a beauty revolution underway? 734 00:39:25,560 --> 00:39:27,040 Well, it seems so. 735 00:39:27,120 --> 00:39:28,720 And I wanna be a part of it. 736 00:39:28,800 --> 00:39:30,360 So let's join together 737 00:39:30,440 --> 00:39:33,240 and bring on a more inclusive future. 738 00:39:34,080 --> 00:39:35,680 I have a moral obligation 739 00:39:35,760 --> 00:39:38,320 because mothers would come up to me and say, 740 00:39:38,400 --> 00:39:40,360 "My daughter wants to model because of you." 741 00:39:40,440 --> 00:39:43,280 And I would go, "No. No, please, don't say that. 742 00:39:43,360 --> 00:39:45,040 I will cry. Like, don't." 743 00:39:45,960 --> 00:39:49,920 I just... I think beauty is far more if you're a good person or not. 744 00:39:50,480 --> 00:39:54,240 I meet people who are so much more beautiful 745 00:39:54,320 --> 00:39:57,240 because they're self-confident no matter what you look like, 746 00:39:57,760 --> 00:40:01,520 skin, shape, hair, colour, whatever, where you're from. 747 00:40:01,600 --> 00:40:04,840 That is beautiful. It's about what makes you happy. 748 00:40:04,920 --> 00:40:08,120 It's about what makes you feel confident or sexy. 749 00:40:08,200 --> 00:40:10,040 Not what about you turns other people on, 750 00:40:10,120 --> 00:40:13,240 it's about what makes you turn yourself on about yourself. 751 00:40:14,080 --> 00:40:16,160 That for me is the most interesting part. 752 00:40:17,360 --> 00:40:23,640 -All right, that's the end! -Yes! 753 00:40:24,640 --> 00:40:28,720 Subtitles: Lea Espector plint.com 58793

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