All language subtitles for Anissa Holmes Part 2

Hello everyone and welcome back to Part 2
of the 30 Day Summit interview with

Doctor Anissa Holmes, a dentist, business
acceleration coach, social media

strategist and best selling author.

My name is Bailey Richard and I am

delighted to invite Doctor Holmes back so
that she can share with us in this

interview a behind the scenes look at one
of her award-winning funnels.

So Doctor Holmes, welcome back and feel
free to take it away awesome so I'm

really excited.
To share this funnel, this is a funnel

that we actually just launched last week
and this is for our Facebook boot camp.

And with this, we're actually going to be
using the same strategies that we talked

about in the part one of this interview,
which is using our Dream 100 to be able

to market this program.

But in the last few days, we've actually

been using it with our own audience
running Facebook ads and it's been crazy.

We have done I think about 3435 thousand.

In the last few days in this final, so

this is pretty amazing and this is for my
Facebook boot camp course.

So what I'll do is I'll go ahead and take
you guys a little bit behind the scenes

and show you the different pages and then
we'll kind of go in from there.

And again, this is for a 997$ program.

Ok and so just to kind of let you know

what my thoughts were when I was building
out this funnel, I have, you know, an

image of me here and it's kind of popping
a lot of social proof.

And this is not a really long funnel, but
it's proven to be super effective.

And so here, social proof, again, I'm
teaching a Facebook course and so here I

am at social media marketing world I'm
talking about.

Facebook marketing and you have the copy
here, which I think the copy is super

important. So you can see here it says inside of

this Facebook boot camp, you will learn
how I get up to 57 patients a month on

Autopilot while spending less than 500$
and so the purpose of this funnel for me

is, you know, how can we get people to
get results without having to do a lot of

work?
And if you can show people that you can

do that, it's huge and you can say here
you will also learn.

How to copy and paste my highest
converting ads which I give you and less

than an hour so you or your team can do
the same thing too and so it shows there

with this copy that in less than an hour
you can have everything up and running

that you can do it or you can outsource
this to someone else.

And so again how can we make it simple or
easy.

This is a live training that we do
through zoom so we have these schedule

there and then from there we have social
proof.

So this is someone who.

Recently went through the program and the

testimonial was there and so she's five
months into her new practice last month

she had over 114 new patients and she had
over a hundred and twenty thousand

dollars that she brought in.

And again this is a five month start up

and she is only spending 500$ a month on
marketing and it the only thing that

she's done is take our course.

So this is huge having a real image of a

real person.
I think resonates with a lot of people.

There are some social proof here as well
with Russell.

So I am teaching funnels and so that's
amazing to be able to have in my case an

image here with Russell and an image of
me with my 2 Comma Club award as well.

And interesting.

Like I was talking to Russell and about a

week or so ago on our decade in the day
column in his inner circle.

And Russell's like, you know, it's so
interesting.

He's like because people ask me how to
build funnels.

For dentistry and I'm just telling to go
to you and I'm like alright awesome you

know so we have that social proof there
from Russell's going down.

We have a video which I'll show you when
we go into the live page and this is a

video for me telling them what they're
going to get and then a few more

testimonials and what I've done on the
page here as well as you can see you will

get everything you need to run high
converting campaigns, the images, the

ads, the funnels in less than an hour
what you're going to get.

So for those of you guys who've read
expert secrets, you learn about the

stack, right.
And it's super important to have that

stack. So we actually have the stack inside of

our page there.

So it says what are you going to get?

You know you're going to get a three
session boot camp master class, you're

going to get high income targeting
secrets, you're going to get secret

Instagram secrets training, plug and play
ads for Invisalign implants, cosmetic

dentistry and more done for you image
library.

So we give people all of the images and
then there is funnel, so they're going to

get a dental implant.

Channel and they're going to learn how to

close cases.

They're going to get access to a free

Facebook group.
So they're going to get all of that.

So like if you have the ads, if you have
the funnel, if you have the image, if you

have me to help you, like there's no way
you won't be successful.

And we have again the line built through
and the total cost is 90, sorry, nine

ninety seven.
And so again a few more testimonials and

that is, you know, that's pretty much it.

We have another image of the what you're

going to get.

Back slide, right.

And then we have one more testimonial
right here where we asked them to

actually purchase the actual course.

And so again, you can see here, this is

the live one, what it looks like we have
a video in there and I'm saying, you

know, a lot of doctors asked me, can't
you just train my team?

And so we did exactly that.

And so in less than an hour they'll be

able to copy and paste and in the
training, I'm just going to show them how

to copy and paste everything.

And so it makes it super easy.

And so again we just actually tweaked
this funnel and re released and it was

really interesting guys is that like I
think what's helped this funnel so much

is not just a copy in the words but the
whole concept.

And I really got this, it was like an
epiphany with Russell is that what do you

have to do to make it so that they cannot
fail like that's the big thing.

And so for me like I've been running this
boot camp for six months.

And we actually had the price lower and
we basically almost doubled the price.

And I'm like what can I give people so
that they can't fail?

And I know they were getting stuck with
creating copy or actually creating the

ads. And so we created the ad, so they copy

and paste it.

And so when you give people an

opportunity to have everything that they
need so that they don't have to do a

whole lot of work and they can get the
results quickly, they'll pay whatever it

takes, right.
And so I think that has been, I think

that's why this funnel works so well.

Is because we say you're going to get all

of these bonuses and we have it right
there on the page.

And the interesting thing is that we have
actually not started running webinars to

this. So I will be doing webinars with JV

partners, who are the podcasters, who are
the industry leaders, right, and having

them to be able to do a webinar with me.

And from there we'll be promoting this

course. We also will be doing that automated

webinar. So the strategy is to.

Have Facebook ads directly to the
webinar, have Facebook ads going directly

and interesting, like we've just been
running ads directly to this course, it

hasn't even been to a webinar.

And we've already done, like I said,

nearly 35,000 thousand in just a few
days.

And so I think the reason why again is
how is the copy, the social proof?

And again, to me, I think the stack is
huge, but once we start driving all of

this traffic from our JV partners, it's
going to be crazy.

Like I'm already anticipating this is
going to like quickly become my next

million dollar funnel like in a really
short time.

And it's two things.

One is just like what they're going to

get, but also the fact that we're going
to be able to grow and scale by using JV

partners. So it's really surprising to me honestly

that you are sending it currently.

You are actually sending Facebook ads

directly to this page, which is serving a
lot of purposes.

It's, you know, it's a sales page, but
it's also an order form page because we

do hear people talking a lot about how
well you should be always sending people

to a webinar or an opt in or something
like that.

But if I'm understanding you correctly,
based on everything that we talked about

in your part one interview, that's the
power.

Of having really warm and hot audiences
from all of the different things that

you've done on Facebook so far, like the
summit, like retargeting people from your

Facebook lives and all that is that
correct?

That is correct.

And so again, for me, I have really warm

audiences and how did I get that?
Ok. One is that i've been doing a lot of

Facebook lives and all of those sort of
things.

So you build up those audiences.

But recently I've actually reached out to

a few industry leaders.

And interestingly, a few have reached out

to me and said, hey, you want to share
audiences, right?

And so I know that when I put a Facebook
ad out, I know it's going to my target.

And based on the copy of my ad, if you'd
like, I can go ahead and show you kind of

what an ad looks like.

I love that.

Yes, please yeah so let me go ahead and
do that.

Give me just a second to go to that page
so you can kind of get an idea.

I think it's just really important for
people who are watching to recognize, you

know?
So many times I know this has been the

strategy because I've done it in the past
and I know that so many, you know, so

many other colleagues that I've seen have
done in the past where, you know, we have

a product or something and we go out, we
hire A Facebook manager.

And you know, one of the first things
we're doing is just trying to find that

audience. And what are the Facebook managers always

say?
Well, you know we start off at 5$ an ad

and it takes a long time to bring those
costs down as we get closer to our

target, right?
As we try to figure out who our target

audience is and we get more of those
people in and we start building out

those. Custom audiences and stuff, your

strategies bypass all of that allow you
to build up those warm and hot audiences

so that you can literally send people to
an order form sales page and make the

sales, which is frankly pretty unheard
of.

I think in general, whenever it comes to
Facebook ad strategies, yeah, it's pretty

crazy. And this is the ad, this is the ad that's

getting. So this is actually, I put this up last

week. I mean again, this is crazy, but it's

working. I mean so are you looking for the fastest

and easiest way to get new patients?
For your dental practice inside of the

dental Facebook boot camp, you will learn
how I get up to 57 patients a month on

Autopilot while spending less than 500$
and how by copying and pasting my highest

converting ads, which I give you in less
than one hour.

You or your team can do the same thing
too.

So this is basically what my webinar
title is going to be, very similar to

this copy, right?
And then there's the link to the page.

And then what I did was I just put this
as the pinned.

Post on my Facebook page.

So if anybody goes to my page for any

other ads or anything like that then they
will see that.

We also have this running on Instagram as
well.

But I mean you can see here we've had
this was just posted boosted June ninth

on the day of this recording that was
like 5 days ago, OK, we have had 727

people to like.

It was shared 15 times and again we had a

ton of sales, you know and so like you
know we have a lot of other stuff on our

page but.
I mean this is and we've been running a

few other little ads, but like this is
it, you know, and that's what I'm saying,

like this is going to be a funnel that's
going to be crazy because if we're

getting that amount of results already,
imagine when we start running the

webinars with our JV partners, right,
it's going to be huge.

And it's interesting because a lot of
times you think that there has to be one

strategy. And I know like there's a few of us in

inner circle that have not really done a
whole lot of webinars like and for my

industry which are.

Dentist, you know, a lot of them, they

don't have time during the day to watch a
webinar.

They're with patients, right?
And so, like, for me, I have to be

creative of like, how can I get the
message out to them?

And so.

I always say test different things and

you see what sticks.

This is definitely working.

But how can I grow and scale this as fast
as possible?

I know the answer is going to be
webinars, and so I already have an

amazing sales page, right?
And then when I start driving traffic to

it from a webinar that I'm really showing
kind of, you know, stories of people and

behind the scenes of what they're going
to get and why I decided to hire A

copywriter and why I decided to hire my
design team in Australia to build out all

of these amazing images.

Mike, you know all of that stuff that I'm

just gonna give them for free?
It becomes a no brainer, so I'm super

excited to see where this is going to go
and this might be my funnel to get me

into that 8 comma award.

I love it.

You know, I'm seeing so many different
things here that I'm just remembering

from whenever I've read expert
secretsand.com

secrets. The stack, of course, is
something that we're all familiar with.

But even whenever I was looking at your
Facebook ad just now, you know, one of

the things I've really noticed about your
copy is something that Russell always

says about like using specific numbers,
you know, they're like really attract

people's attention.
So I'm seeing things like 57 you know,

patients a month letting people know that
you're spending less than 500$ less than

an hour of their time.

You know those metrics I'm sure in your

copy are also pretty helpful.

So this copy is straight from the webinar

strategy that Russell teaches right the
perfect webinar how to do this without

this or how to do this it's the same
thing.

So if you're in you know if you're in
funnel you or you sorry you're in funnel

scripts you know how to do this without
this how to do this it's the same thing

it's a formula.

Yeah right you will learn how I get up to

while spending less than and how by like
all of this.

So you could really just take this
Facebook ad and plug in your stuff.

So are you looking for the fastest and
easiest way to whatever they want to get

for your whatever business inside of the
name of the course you will learn how I

get up to whatever on autopilot.

Like this is almost a script for like a

Facebook ad so like just copy it or hack
it or model.

Or whatever.

It's been crazy.

I love it.

Yeah, I love how so many of the different

elements of funnels can be completely
reused for different things as well.

Copy that you write for your webinar can
be used for Facebook ads and vice versa

and things like that.

You know, the truth is that it's all

about getting that messaging down that's
going to attract people's attention so.

Yeah, definitely, absolutely.

Doctor Holmes, I've absolutely loved

getting a chance to look inside this
funnel.

Is there anything else that you'd like to
share with us about it?

You know what, it's been really good
again.

In terms of what's next, you know what
snacks is really making sure that you

have all of the little technical things
in place, you know, having your Facebook

pixel installed.
So a lot of people might, you know,

forget that step.

So making sure that you have, you know,

all of your tracking codes in is super
important because once people go to that

page, you want to definitely retarget
them.

So those are like little things to just
kind of keep in mind as you're finalizing

your funnel and then of course making
sure that it's.

Optimize and it looks really good on
mobile and that's also something that you

definitely want to keep in mind.

Do you mind if I ask you what happens

after somebody purchases on this page?
Is there anything special that you're

doing with the thank you page or you
know, we've heard some, you know, kind of

unique strategies for how people are
taking advantage of their confirmation

pages. Just would love to see that.

Can definitely do that.

So the interesting thing is that it's not

fancy. So our confirmation is it's just like

Congrats order complete and from there we
have an opportunity for them to join our

free Facebook group.

So there is a link there for them to get

direct access from there they get, they
get an email.

So we have that set up in our products
page.

And the email gives them more information
about what comes next.

So I think that's super important to have
that in place.

And again, from there they basically join
our Facebook group and then from there

they get inside of the actual membership
site, so.

Just to kind of show you what that looks
like.

And that be kind of interesting so people
can see a membership site funnel.

I just take 2 minutes to show you that
because it's pretty unique what we've

done in there with all of the bonuses and
all of those things.

So I'll just show you really quickly the
membership area.

That might be something that can give you
a little bit of value.

And this is the membership site for that
actual program, right?

So a lot of times people don't even
realize, like, you can do all of that and

click funnels.

I'm like, yeah right so here's the back

end of our site, right?
So we have a link to the Facebook group.

We have a social image library.

So if they click there, they get access

to a Google Drive that has over 100
images.

There's a Google Drive here with all of
the ads.

There's a targeting audiences guide, so
they can quickly use that.

The link to the share funnel, there's a
trial for click funnels as well because

again, we are teaching funnels.

There's a PDF on that.

So we have all of that built in and then
we have.

Like a replay area.

And then we have again a funnel course

which is pretty cool and all I'm doing is
showing them how to copy and paste

everything. And like you can see here how to add a

create a custom domain, how to create a
favicon and remove the click funnels

badge if they want to do that again a lot
of dentists may not want that in their

dental implant funnel.

How to customize your quiz.

So we're using which is really cool, the
new feature of Facebook, sorry, the new

feature of click funnels, which is the
quizzes, which is a lot of people don't

know that you can.

Actually create quizzes within.

So my funnel that I give to the dentist
is a dental implant quiz where patients

will take that.

And part of it is that a question of like

you know, well, what is your biggest
problem with our missing one tooth, 2

teeth hate hate my denture or like you
know, why haven't you fixed it before

like those sort of things that
traditionally we would have had to have

used a third party.

You can now build that in with your

funnels. And I built this funnel that I share

inside of click funnels.

One of the things that I love about how

you've designed the inside of this
membership area as well is that you're

making it very obvious by using the exact
same language from your stack earlier.

You know how people are getting the
content.

So over here on the left hand side, the
social image library, that's exactly what

you told them in the stack that they were
going to be getting so that, you know,

there's that immediate trust that's built
upon purchase and login.

They can see this was what I was supposed
to get.

This is what's been delivered.

Yeah, absolutely.

It's really good.

And what happens is that like.

For us, because we have the training and
it's live right now, it's not automated.

And I think I'm going to leave it that
way because people like that one oh one

on one interaction.

But people can join at any point, right?

And immediately they get access to all of
these bonuses, they can watch the

previous months replay so they can get
started right away.

And I think that gives a lot of value as
well.

And so you know if you look at, you know,
people canceling or you know, they're

going to ask for their money back when
they come in and see all of this like.

Makes a whole lot of sense of how you're
going to be able to help them and that

it's just a rock solid program absolutely
well, thank you for being willing to take

us inside that membership area.

That's fantastic.

Is there anything else that you'd like to
share about the funnel?

Well, I think that's probably I could go
on and on and on.

But I think those are the main main key
points.

Is really looking at, you know, how can
you?

How can you be consistent, which is
really good as well.

And then like for me with click funnels,
which is so awesome, is that really

discovering all of what's possible.

And you know again a lot of people don't

realize that you can even build
membership sites or you know, you can

build in just going to exit out of here.

You can build in quizzes as well and it's

just amazing all of the different
features that are in there just to kind

of show you what that looks like I said,
I can go.

On and on and on.

This is my dental implant free funnel

that we give people, which is which is so
amazing.

But you have this whole quiz feature,
which is pretty awesome.

A lot of people don't even know that you
can build out these quizzes.

This is a new feature in click funnels
and that's pretty awesome as well.

So you could definitely look at utilizing
this within your own funnels for your

different businesses.
And again, it's all right there inside to

be able to do that.

A lot of people don't know that.

So I thought I'd just highlight that you
can do that and then you have the pop-up

to get people to opt in.

So there's just so much that you can do.

I mean, it's just really up to your
imagination, which is why this is so

awesome because people can get ideas from
so many of us absolutely i mean, really

the kinds of features that click funnels
gives you are just completely endless.

It seems.

There's so many different things that you

can do absolutely fantastic.

Well, Doctor Holmes, I really appreciate

you being willing to spend some time with
us today going over your funnel and for

being willing to share so much.

It's been an absolute pleasure and we

thank you for being a part of the summit.

Thanks so much for having me really.