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Hello everyone and welcome back to the
Part 2 interview of the 30 Day Summit.
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My name is Bailey Richard and this is the
behind the scenes click funnels look with
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Alison Jay Prince.
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She has built multiple million dollar
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online brands.
She is an ecommerce expert and I am
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delighted now to hand the reins over to
her so that she can share the inside of
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one of her award-winning funnels.
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So Allison, feel free to take it away.
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Getting I geek out about ecommerce.
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I'll tell you what.
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So here's the deal.
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I'm going to show you what I talked about
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in the first interview.
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I'm going to show you exactly what I was
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talking about, this one.
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We have sold this cupcake trade so many
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times, we've actually sold out.
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So I've duplicated this funnel and we're
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about to launch another one with another
style of tray.
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So basically this basically the same
thing I just wanted to show you.
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Exactly what I was talking about based on
that first interview.
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Ok, so here's my just my simple keep it
simple.
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Very simple. The more complicated it is,
the more frustrating your customers will
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be. And if you have glitches in it, the more
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you're going to.
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Want to scream?
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Ok so here we go.
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This is what it looks like on the front
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end and honestly like this is the
template for from the daily deal.
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I didn't have to go and try and figure
out where to put stuff.
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All I did was use my free canvas 14 day
trial Rex.
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I didn't have any money, put my logo and
my colors in here and it's basically
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built out, which is really nice of click
funnels to do the majority of the work
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for me.
I appreciate that.
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Ok, so when I'm driving traffic here, and
I learned this from Steven Larson, is put
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free as many possible times as you can on
the site because people like free, right?
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That's why we go stand in parades and 120
degree weather to get some free candy and
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possibly a free T-shirt We love free
stuff.
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So here's my product.
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Usually I would have on the product just
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a little bit bigger, but like I said i
just was putting this together so you
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could see what I was talking about.
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So they land here, it's a free or it's a
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cake stand.
And then we're going to throw in 55
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minute recipes, a set of 12 cupcake
liners and free shipping and you can say
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I've got them right here.
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So here's the cake stand.
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Here's this you guys.
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I just did it.
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On Canva for free with the free trial.
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And then I just went and found a free.
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Every iPad image to put it on there so
people can see that it's actually comes
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on an iPad or it's a download and they're
not waiting for it to ship because I
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don't want them to be like, hey, where's
my cake recipe book?
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It's not a book, it's a PDF, right?
And then here's the cupcake liners and
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then free shipping.
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So I've got free free here, free here.
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As many possible times as I can hit the
word free and then down here.
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Is just, you know, the measurements, just
some basic stuff.
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And then here is another thing that I
think is very vital to selling a product
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is a video.
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And it's a video that shows how the
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product is used.
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Not necessarily.
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Hey, look at this cool product, look at
the bottom, look at the top, look what it
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looks like when I drop it.
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It's actually using the physical product.
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So is it OK if I share part of this
video?
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Absolutely of course.
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Ok. So you can see this was one of the
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businesses that I just recently sold.
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This one had 7 5 million views on it,
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zero ad dollars.
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It went viral.
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People were sharing it.
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And we sold out of this trait within
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seconds because I showed people how to
use this tray.
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So here we go.
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There's little music that goes along with
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it. I don't know why it's not showing.
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And you can record with your phone.
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You don't have to have super fancy
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equipment. Phones have come a long way.
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The key to getting good either
photography or videography is recorded in
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the shade.
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You do it in direct light then doesn't
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look so hot, so do it in the shade.
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And I actually recorded this one on my
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front porch.
I just brought out my desk table that was
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white and held a camera up above.
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And it's just a 5 minute ice cream cake
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that someone can put together and serve
at a birthday party when they forgot that
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it was their kids birthday party, right?
You're swallowing a problem and voila.
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And if you need inspiration, that's what
Pinterest is for.
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Go over to Pinterest and get inspired on
how to be able to use your product.
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And so I put that on there because then
they're like, oh, that's a great idea.
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I need that cake stand to be able to make
this five minute cake.
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Ok then.
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Let's see what else I've got all my.
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Everything down here, I've got some weird
coating on the bottom I need to delete
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there. But questions I want people to feel
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comfortable from buying from me, right?
And I know this is a little bit blurry,
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so I will fix that.
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But I want people to know that they're
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not going to get in a battle.
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Because have you ever.
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I don't know if you've ever gone to
target and tried to return something
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without a receipt.
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It's like the worst experience ever, and
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you never want to go back there.
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But if you go to Nordstrom's you can take
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shoes back from three years ago and
they'll take it.
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Back from you.
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And so that's why so many people have
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Nordstrom. And I do think targets got a little bit
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better on their return policy.
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But there was a while where I was like, I
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love target, but I'm not willing to shop
there because it's such a hassle if the
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product's not quite right.
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So I want to let people know that they're
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not going to have to jump through.
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I don't know.
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Leaps and bounds trying to get that a
return on that product if the product
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comes broken.
I mean, we're humans, right?
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The UPS men are human and they drop stuff
and stuff breaks.
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I want to.
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I want them to know that they're safe
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ordering with me.
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Ok, then go to step number two.
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Right here.
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Actually going to be using and in the
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chapter the I put where to get some code
for them to be able to order 1-2-3-4 or
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five products.
This was from Jamie Smith and in his CF
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Pro Tools.
I want people to have the ability to
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order multiple trays because maybe
they're having a big party, maybe they
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want pink cupcake liners on one and blue
on the other or whatever, right?
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So give them the opportunity to order
more and.
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Usually that third item, so one let's say
is it.
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This is just me throwing out easy
numbers.
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One is it 10$ one is at 20$ and the third
is at 2425 dollars.
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So it encourages people to buy multiple
of these products.
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And then the last thing is the order.
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But I am going to do prime shipping,
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which I'll change that to faster shipping
where they just literally get just moved
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to the front of the line of shipping.
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I don't. I'm not paying for faster
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shipping. They just get moved to the front of the
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line when an order comes through.
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So that's what that is.
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And then any questions?
You have questions on that one?
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Nope i'm good.
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Ok. So then I'm going to show you, oh,
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another thing that I feel very.
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Like i think pages need to have.
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Especially ecommerce pages is about us
and the FAQ let people know.
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A little bit behind the scenes online,
most people have been scammed, right?
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And so if we can put in about us and give
a little bit of the background, that
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doesn't mean you have to put your face
out there, but maybe where are you
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shipping from?
Maybe some.
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A story that connects into what you love.
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Kate stands so much something that gives
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the human touch because a lot of people
have been burned online and ecommerce,
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and about a section in the FAQ section
helps to diminish the fear of ordering
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online from an unknown or a new company.
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Ok, next thing.
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Ok, so here's my.
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Otoh, I'm not wanting to make this
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complicated because my goal here is to
get them into some type of a continuity
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program. And so.
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If they come in, they buy the cake stand,
they get the free cupcake liners.
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I want to give them something else for
free.
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So what else do we need to make cupcakes
pretty?
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How about some piping tips, right?
You can get those for so cheap off eBay
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and they get the free piping kit if they
enroll in the 1299 a month cupcake,
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something of the month, right?
And so like my whole goal is to get them
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in this.
They come through and I don't want to
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lose them.
I want to get reoccurring revenue all the
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time from them.
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And so I mean this is just cupcakes, but
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you can do it.
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With let's say you sell earrings, right?
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Your you give earrings away, and then
your next one, your freebie is.
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Which earrings make your face look
thinner?
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I don't know.
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Some PDF, right?
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And then on your upsell, how about would
you like another free pair of earrings if
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you enroll in the earring of the month
club?
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Right, so you're trying to get them to
stick and pay longer.
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So that's my whole goal here.
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Then when I'm done with this, I send them
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to a thank you page.
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And I can even put a video on that says,
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hey, thank you so much for your order,
watch your email.
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I've got a surprise for you.
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They go to the thank you email and that's
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when I announce, hey, check your inbox
tomorrow because I've got another free
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offer for you or another really good
offer if you can't do something for free.
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And then that gets them in the chain.
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So now you've got them on the call you.
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They bought continuity and then you're
selling to them.
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Two more times before the CART has even
really closed.
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And so that's the back end of an
ecommerce funnel.
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They don't need to be complicated.
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Yes you can do more upsells and down
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cells. If you can't do a continuity then yeah,
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add up cells or down cells or other
things like that to get more cells.
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But try and simplify the process.
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Try and make it as simple as you can
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because your customers, they get
distracted.
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Now ecommerce is so.
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It can be an overwhelming nightmare like
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for me to go to a site that's chock full
of items, I'm like, I don't even want to
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think I'm going to go somewhere else.
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Just make help us make our decisions
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faster. Consumers, as consumers, we've just been
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stimulated so much, right, that having to
make choices is harder.
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And I've noticed this over the past
decade that I've been doing ecommerce, we
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have to simplify the buying process to
get them to commit to buy.
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If we're constantly bombarding them with
multiple things on a page, they don't
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know what to do.
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And then they don't buy and we want to
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get them to buy.
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So simplify that process.
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What I absolutely love about this is that
when so many people hear the words
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ecommerce, the first thing that they
start to think about is my store, my
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Shopify, that sort of thing.
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They're not really thinking about
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funnels. They're, they, you know, they really
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don't think about how they can put
together that incredible offer, you know,
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that we were talking about in the part
one interview.
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And I love everything that you're saying
about this, about how you can use funnels
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to simplify the buying process to help
people make this decision so much more
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easily. And it really just goes back to.
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You know how we always are talking when
Russell's discussing your offerings about
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making it a no brainer and how you can
you can apply that to ecommerce as well.
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It doesn't have to just be for info
products on a webinar or high ticket
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sales. Yes, that's exactly it and the best thing
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about click funnels like I where was
click funnels a decade ago, Russell?
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But ecommerce, when you go into like
other online shops to set them up and
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makes you, it makes it feel like the shop
is empty.
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It makes when you go to it and you don't
have a lot of product, it's like going
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into a store that's going out of
business.
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It doesn't have their shelves stocked,
right.
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We'll click funnels has allowed it to
make it look.
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I mean This site is full, it's full of
goodness, it's full of information it's
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full of value that is so hard to
replicate on other sites and so the
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simplicity of just being able to offer
one product is amazing.
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And honestly, when I started on day one.
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I didn't have like.
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I literally looked around my makeshift
office and found some old vinyl
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lettering. Not old, it was so good, but vinyl.
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Like strips of vinyl that had a little
dust on them.
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I cut them into strips and that's the
very first product that I sold and I
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couldn't afford to stock a whole entire
ecommerce store.
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You don't have to do that now, and click
funnels gives you the ability to make a
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beautiful looking site that feels like
it's got soul and it's got.
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A party and not this abandoned going out
of store or going out of business shop.
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That's such a great point that you know,
whenever you're just getting started and
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you're broke in this hypothetical
situation, you don't have the thousands
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of dollars necessary to stock the
inventory for a gigantic store.
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Even if you weren't pre buying the
products.
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It's, you know, and even if you were just
selecting trending products to sell,
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trying to fill out a store with all of
those different products in advance, not
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even knowing if they're going to be
winners or not, I mean that's quite a
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challenge. So this really does solve all those
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problems. You're right.
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It does.
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And one more story that I want to tell
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you so.
I've told this other places, but there
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was one point in my career where like
again, didn't have any money.
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So that seems to be like the common
theme, right?
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When you're getting started, you're
counting every single penny.
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No matter what industry you're in, you're
always counting pennies.
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And I didn't have it was after the vinyl
and then I sold some other type products.
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But I didn't.
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I needed to find product quickly because
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I needed to sell a product the next day
and I couldn't order anything.
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I didn't have enough time, so I literally
went behind the shed of the house that I
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was living in at the time, got this big
long board, cut it down into squares, put
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it up on my site, and we ended up selling
over 9000$ within 24 hours of these
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wooden blocks.
After the sell, I'm calling every wood
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structure place that I could possibly
find.
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We ended up finding one, they shipped it
to us in two to three days and our
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customers were happy.
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I had the money to pay for the product
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and then I had such a big chunk of change
that I was able to start looking into
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manufacturing from China because I
actually had the money to be able to
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build my business and so.
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Bi mean just look around.
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Most of the time we're sitting on a
fortune.
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We just.
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Would we just need to look a little
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00:16:05,130 --> 00:16:09,230
harder at it?
Absolutely great words of wisdom,
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Allison, thank you so much for being a
part of the 30 day summit and for being
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willing to show us this incredible
funnel, both your part one interview and
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this one as well.
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We're just chocked with so much value.
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So I just want to thank you again
absolutely thank you.
25278
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