All language subtitles for Funnel Hacks - 6 Week Masterclass - Module 02

Hey everyone, this is Russell.

I want to welcome you guys to today's

training and before I get started, I want
to know who here is excited.

If you're excited, let me know.

All right.

You guys are fired up.

Sweet Garry's fired up.

Linda Kim.

Alan Cann venue, Steve, Jason.

All right, you guys are in sweet.

Well, I'm excited to have you guys here

today is going to be fun.

So we did a lot of in fact I'm going to

come over real quick to the Members area
and initially I started the training, you

know straight directly with opt in
funnels and I think when we started that

way a lot of people kind of got caught
off guard, like they weren't quite

prepared for that.

So we stopped and we went back and we

spent some time.

I did a training on using the click

phones editor over here, hopefully has
watched that one.

We also did a bunch of videos showing
behind the scenes of some of our funnels.

And then we did our product development
one last week and they also give you guys

access to one of our 5000$ events as
well.

So just trying to over deliver and give
you tons of stuff to study and think

about, hopefully you guys have had a
chance to watch all those.

If not, then please go and watch them.

And then module number one as you know is

opt in funnels.

We talked about how to use click funnels

to create quick opt in funnels.

And I shared one strategy with you

because I know a lot of people who are on
this train don't have a product yet and

don't have a, you know, a list or
anything.

And so I kind of showed one strategy
where you could.

Use this as a tool to basically go and
find affiliate products and then reverse

engineer them to go and create a really
good opt in funnel and that's something

we do almost every single day.

And so it's cool strategy I showed you

guys and hopefully I had a chance to kind
of watch that and build some opt in

funnels and drive some leads because
today we are transitioning over to sales

funnels and I'm really excited sales
funnels are probably one of my favorite

things about it.

So we're going to talk some psychology

here 1st and then after we get done that
then we're going to go into click funnels

and. Actually build one out and connect all

the pieces and just make it really fun.

So again talk about sales funnels and for

me this is one of my favorite things to
talk about and think about and try to

figure out how to how to make Umm and so
I'm really excited for this training

today and I hope you guys get a ton of
value out of it and I hope that even if

those guys deals yes who have successful
sales phones right now.

I hope that some stuff I share will kind
of open up how I look at things and give

you different perspectives and different
ideas on how I do it and hopefully give

you guys some ideas as well.

For those who've never done it before,

now is the time to start doing it.

So if you don't have a product yet,

please go back to this.

The fast product development module.

I rerecorded it, we did it live and I
wasn't happy with how the live training

went. So I recorded it and turned out a

thousand times better.

So if you don't have a product yet or

you're trying to figure out how to make
products, make sure you go watch that

training in there and it'll go through
about an hour long and it'll give you

everything you need to create your
products, your front end products, your

back end products, all the other pieces
you're gonna need for what we're gonna be

doing today.

All right.

So I'm gonna dive right in and move some
things around.

Ok. So the first thing we talk about is
that there's different types of sales

funnels. In fact let me show you this graph right

here. So if you guys had a chance to watch the

three and a half hour training inside of
the funnel hacks, kind of the first

training I gave you guys and went really
deep into final psychology and all the

different things we do.

This is one thing I talked about is

there's front end funnels and then
there's back end funnels and there's

funnels kind of in the middle here.

And so typically for sales funnels, the

ones I'm going to be showing guys today.

Typically they're more kind of this side

of the of the equation.

Usually it's the bottom of my value

ladder and it's the tools I'm using to
get somebody into my into my business.

And after I get them in through sales
funnel, then usually I progress them from

there into maybe a webinar funnel, then
from there up to my high ticket stuff.

And I progressed people up through my
essential ladder that way.

Ok, now again there there's a lot of
psychology behind that.

We're not going to cover that today and
that's kind of outside of the scope of

this training.
But if again back here in the Members

area, click on the welcome to final.

Training right down here, this bonus

training, this goes into deep in that
whole psychology.

So I just wanted you to know kind of
where this type of funnel traditionally

fits in a business.

Now I know some people that this these

front end funnels will talk about today.

These sales funnels is their entire

business and you can make an entire
business out of it.

But obviously if you have more things and
you have higher ticket products and

things like that, you can make a lot more
from your business as well.

Ok. So we're going to start down here on
kind of front end funnels now with front

end funnels, look my outline over here.

I've got two kinds that we traditionally

rotate between these two depending on
what the product is and what the offer

is. And so the first type here is you can see

is called a free plus shipping funnel.

Or a tripwire funnel.

Now if you guys have studied Ryan Dyser,
Perry Belcher, any of the stuff digital

marketers come out with over the last
year.

So they talk a lot about Tripwire.

And Tripwire is basically a really low

ticket offer.
Like usually it's a 7$ product and they

talk a lot about splintering.

So they'll take their core products, they

have 100$ product and they'll break out a
splinter at their best part and they sell

that for 7$ and you get them to take that
Tripwire offer, then they up sell them on

the core offer after that.

So that's kind of their strategy.

My strategy is a little bit different.

We've done.

Acquire stuff in the past, but I'm really
a bigger fan of free plus shipping.

But conceptually, both of these are the
same.

You're giving somebody just something of
crazy value for free plus shipping or for

a very low ticket to get them in the
door.

Ok, because typically the very first yes
is the hardest.

Yes, to get OK, you got to get somebody
to pull their credit card out of the

wall. And if the first thing you're trying to

get him to buy is a thousand dollar or
even, like a hundred dollar, thing it can

be really hard.

But if the first thing getting is like,

hey, there's this amazing thing, it's
free.

Just cover shipping and handling or.

It's amazing.

He's only 7 bucks.

It's easy getting them pulled credit card

out and then on the next offers, the
upsells and the down cells and everything

else I'm gonna show you guys today.

It's much easier now to get them to say

yes to those.

Ok, so that's one that's the first type

of funny.
They're free plus shipping or tripwire.

And the second type is what I call a self
liquidating offer where it's not a free

plus shipping or low tickets.

It's more of a more expensive on the

front end.
So it might be 100$ product or you know a

300$ product or you know you can go from
there and typically for me.

Again there's always exceptions to every
single rule.

But typically for me if I'm selling
anything from my zero to 500$ usually i'm

still down here through some of these
funnels.

If I go above 500$ i usually transition
to like to a webinar or some of the other

funnels we sharing through this training
and then above that I go up.

And so that's kind of how I break things
up in my mind.

If it's a sales funnel I'm going from
zero to maybe a couple hundred dollars

and if I get above that I'm.

Probably gonna transition to like a

webinar funnel or something else.

Ok all right now before I show you some

of the free plus shipping stuff I want to
talk about just one thing that I shared

during the other training but I think is
valuable enough to kind of re talk about.

So this is a concept I called 100 visitor
test and this is something that we did

this test a few years back and we tested
it you know not just on 100 visitors but

I broke down the number so that if you
know of the tens of thousands of people

ran through these different split tests.

If you broke down to 100 people, what

would it look like, right?
So initially we had a product that we

were selling for a hundred ninety seven
dollars and we spent a ton of time and

energy and money writing a really good
sales letter to sell that product, right?

And we started driving traffic through
it.

And even though we had a really good
sales letter, everything like that, we

were only converting about 1 %, which
wasn't that bad, but actually it was

pretty Dang good for 100 for 200$ product
but about 1 %.

So for every hundred visitors we'd about
a hundred and, ninety.

Seven dollars OK, in a minute I'm gonna
talk about cart value, but that's

basically my cart value.

Every person that buys, I'm averaging one

hundred ninety seven dollars in sales OK?
And so that was the first split test.

Now the second test we're running against
again is very similar hundred visitors

coming in and from here we're selling a
free CD.

And it was completely free, but we just
charged shipping and handling and then we

up sold them the same one hundred ninety
seven dollars product back here.

Now what happened is that from doing
this, we were getting a way higher

conversion rate because it was free and
it was this really cool thing.

And from that we got about 8 % of the
people to buy.

So we got 8 new customers in our funnel,
which again was free plus shipping.

So we didn't make any money on them.

In fact, sometimes we lost money, but we

now had eight customers who are coming
through the rest of our sales funnel.

And then all of those people went and saw
a hundred ninety seven dollar upsell.

And because of the way the this.

The upsell scripts and everything to show

you today work, about 25 % of the people
were buying the upsell, which means we

made twice as much money and we got eight
times as many customers into our into our

sales flow, OK.

And so for me, This is why I'm so

passionate about free plus shipping or
low ticket stuff on the front end because

you get so many more customers through.

And then the second thing is that there's

so much more likely to buy the second
product, OK?

You think about one of your consumers and
somebody's coming to a website and

they're skeptical and they're nervous and
all these things, right?

And you convince them that hey, just
trust me just it's free plus shipping.

It's gonna be you know cost you 5 or 6
bucks.

We'll mail you this thing they're going
to you know, they may be willing to do

that and pull their credit and they buy
it as soon as they've done that even

though they don't know this
subconsciously they have said yes.

Ok they they've taken that.

They basically they've said yes.

They agreed that what you have is worth
money.

And so the next product that comes up
they're already predisposed to say yes

because they just said yes.

They've already done all the hard work.

They put their credit card out, all they
have to do is kind of be tipped over the

edge. I'm going to show you that here in the

scripting section in a minute.

But it doesn't take that much to push

them over the edge for the second
product.

And so that's kind of the power in it.

And so we really tender visitors test

again twice as much money, 8 times as
many front end customers just by kind of

tweaking. How we ran our sales funnel, OK, now

these are very simplistic models and as
you'll see you can get really

complicated. You can have down cells, you can have

multiple cells, you can do a whole bunch
of different things.

But this is kind of at a core, this is
kind of what a sales funnel looks like,

OK. And so this up here is more like a self

liquidating offer, the top one and down
here is more like a free plus shipping or

tripwire offer and both of them work.

There's different strategies behind them,

OK. All right.

A couple questions.

Say, isn't free plus shipping more

fulfillment effort?
Sometimes it is.

You know, in fact, I'm gonna show you one
of our free plus shipping offers.

So this is one that we launched earlier
this year and this directly and

indirectly this free plus shipping offer
has made me more money than probably

anything I've ever done.

We took all of our split test winners.

We took a hundred eight split test.

Winners i mean, I'm guessing most guys on

call probably have this book, right?
Who here has this book right now?

If not, it's free.

You should all go get it.

Ok, cool.

Gary said this book is excellent cool

kim. Oh, Kim clavier.

I read your book, like 10 years ago.

Anyway, I appreciate you.

Very cool so a lot of you guys, a lot of
you guys have this book.

Now when we initially started creating
this book, we put it together and we were

going to sell this.

We were going to sell this as like a

hundred ninety seven dollar product.

I was so proud of it.

I'm like this is the greatest thing we've
ever had, right?

That was my whole concept initially.

And then we launched it.

Excuse me, we haven't launched yet.

And one day I came in, I was like, what

if we just gave this away for free and
first we're like, no, like we've spent so

much effort on this thing.

Like this needs to be out there.

And we need to be selling this.

But like, you know what, if people have

this in their hands, like, what would
that do for our relationship with a brand

new customer?
Brand new customer comes in, we mail them

this in the mail.

We don't try to trick them with

continuity or anything.

We just give it to them.

They chart paid 10$ and boom, they have
this book in their hands.

Like, what's that going to do for the
relationship with that customer, right?

I mean, almost overnight, it changes
everything.

Well, suddenly there's like, Wow, Russell
is different than everybody else.

He loves me.

He gave me this entire.

Like, this is better than most things I
buy for thousands of dollars.

I got it for free, OK?
It changes the whole perspective, the

whole playing field of my relationship
with my customer.

First off, second off, it's really fun to
advertise like a free book.

Like there's so many cool ways i can
advertise on Facebook.

If I get on TV to say, hey, here's a free
book, here's a free book, people will go

in there buy your free book.

Like it's just a really cool sexy way to

drive ads and to sell things.

Ok and so that's kind of why I love doing

a free book.

Now you can do the similar thing like

people always tell me, like you know,
three books just send me the PDF.

And I couple reasons.

First off, I don't want to send you the

PDF because I don't want you.

Because I need you to, I need to prove

that the traffic I'm sitting here, their
buyers, OK just give it to him.

But I don't know who are buyers and I
need them to prove that they are willing

to prove it to pull their credit card out
and exchange for more information.

So we make the barrier really low, but
they have to pull a credit card out.

They type in their digits they click,
they click order and boom it now

qualifies that person as a buyer and now
it makes it so the upsell down sell

sequence one click upsells becomes super
easy right.

And so it's very important.

Now you can do the same thing with the 7$

report My only thing is it's not when I
when I when it's a 7$ report I lose the

power free.
Ok the word free is just magic like as

much as we think we're immune to it.

None of us are.

You do it, OK we say we say free and
people are like oh cool, I'll try because

it's free and so Umm.

So I don't want to lose the power free.

So for me it's worth it worth it for me
to go through the headache of printing

and shipping something in exchange for
being able to use the word free.

So you guys might not be.

Look at Ryan Dyson.

Those guys and they're not willing to all
their trip wires are all 7$ offers and

they like it that way and it works for
them.

They're making great money as well.

So you can do it both ways.

I just personally love the power of free
and being able to use that now.

A book is a lot more work to put together
than something else.

This is a company we use for fast stuff.

In fact, you'll see we have about five or

six of these free plus shipping is coming
out that are DVD's this company called

discdeliver.com
Diis C del IVE red.com

Sojustdeliver.com and you go here.

In fact, we have a coupon code.

We sign up.

You pay 50$ to sign up.

If you put in a coupon code and
couponcodeisjust.com

secrets spell that one word, DOTCOM
secrets, it cuts that 50$ down to twenty

five dollars i think.

And after you do that, then basically

this is a print on-demand CD and DVD
company.

And so you send them your DVD, you send
the artwork and then every time you make

a sale it pings just delivered.

Then they'll mailed out to your person.

So you don't have to buy a tons of
inventory or anything you can do free

plus shipping with the CD or DVD.

Very easy.

Now we had built an integration with with
this delivered on the original click

funnels. I don't think the new editor has it yet,

but it's definitely in the queue to build
out.

So in the very near future you'll be able
to have a set up where somebody buys a

free plus shipping from you and you work
with this delivery.

As soon as the order comes through, it
will just mail, it'll bill you the 5

bucks, whatever charging the mail,
they'll print it, ship it and mail it out

to your person.

So that's a tool for those who like the

idea of free plus shipping but don't want
to go and buy a bunch of DVD's or ship

things or anything else.

Just deliver works really good.

And they do, let me see, they do
international as well.

So it's like, yeah, five ninety five for
us or six ninety five for canada or seven

ninety nine for the rest of the world.

So they can print everywhere as well.

So that's kind of a shortcut if you do
want to do free plus shipping, but it's

definitely worth looking at.

But again, you can do both you guys,

whatever you feel more comfortable with.

It works both ways.

I've seen people build huge companies
both ways.

I just tend to prefer the physical ones.

And I know I wanted my other goal with

this book.
I was like imagine if this book was on

the desktop if every single Internet
marketer in the world.

And it was just there every single day
and everybody sat down, they saw

Russell's name, how cool that be.

And so that was kind of my other in fact,

how many of you guys sitting on your desk
right now next to where you're sitting,

who can see from where they're sitting
at?

Alright, I see about 10 of you guys so
far who said that it's all sitting on

your desk right now.

Yeah, that was the whole, that was the

whole concept behind it, right.

I wanted to sing, I want this.

I want to be front of mind all the time,
OK.

As marketers were always trying to stay
relevant that's hard sometimes, but if

you create some amazing cool front end
things that are in front of someone's

eyes all the time that's cool.

You know Ryan Dice and Perry Belcher in

the in their survival market they have a
free front and that's they have these

little credit card knives and I've
probably, I've got, I'm holding right now

in my hand right now almost everyone in
my office.

Credit card knives on their desk like
again.

And every time I see this I think about
Ryan or Perry and their cool free credit

card knife offer, right.

And so it's just the cooler you little

friend thing can be.

If it's physical, it's just awesome

because they're going to have it.

They're going to see it all the time.

It's going to remind them of you.

If you don't have it, that's fine.

If you want a digital, again, there's a
lot of power and digital people love

Kindle. In fact, we have a high end.

We have a 10000 thousand and twenty five
thousand dollar mastermind group and we

meet together three times a year and they
came out last year.

I gave them this really cool book that's
like 300 page book.

It's like the size of a phone book, and
it's huge.

And I gave it to a bunch of guys and two
guys gave it back to me and said, you

know, I don't want to take this on the
airplane.

Do you have a digital version?
And so some people still want the digital

and there's value in that as well.

So I'm not saying don't do 7$ stuff It

can work.
I'm just saying This is why most of mine

are physical and you can figure out what
works best for you.

Ok all right.

So here's the original 1.

Now this one, we did not build and click
funnels.

And yesterday, my project was to get this
whole funnel into click funnels.

And so right now i mostly just want to
show off to you guys.

I'm so proud of myself because I did this
all by myself.

No techies, no nerd guys, no designers.

Russell Brunson did this all by myself,

so I imported why I rebuilt it and click
phones and check it out, see what it's

looking like.
And I'm hoping to have this live next

Monday or Tuesday.

But this is the new version if you scroll

through. I think it looks even better than the old

one. Anyway, I'm really proud of it, as you

can tell.
So this is the new one and I did this on

click funnels so there is the, there's
the front end thing.

I'll scroll back up.

So there's the front end of my sales

funnel. And then here in this funnel we have two

upsells. Our first upsell is our instant traffic

hacks and so we sell this for a hundred
ninety seven dollars.

So this is upsell number one O 2 number
one as you can see here.

And then I'm up to number two which is
our perfect webinar 7 figure shortcut

training, which is upsell number two at
two hundred ninety seven dollars.

And so that's kind of the funnel here
for.

ummforthe.com Secret labs book.

Ok and you should know if you've got if

you went through back here in the Members
area if you looked at hacking my funnels

section I went through I showed you all
the pages.

I kind of talked through the psychology
on some of these funnels here, but that's

kind of basically this funnel here right.

Ok. So again the two types of funnels,

free plus shipping, self liquidating
offers tripwires those are the first

three over here all right now.

In fact, I'm going to change the order

because I want to make sure we cover this
here because this is a big piece of it

that a lot of people don't get.

I'm going to move this from down here

because I want to cover it first.

Alright, average card value.

Now when I first got started in this
business I got really excited about

creating products and I created a
product, I created another one.

And if you guys watched in fact most of
you probably saw the initial training

webinar where we sold funnel hacks.

I talked about how Mike Wilson told me

about these cool things called OTO one
time offers right upsells and I started

adding them to our to our pages and
what's funny is we didn't have.

Back then there weren't there was no such
thing as like one click upsells.

Like we had someone come, they buy the
product and they go next page to refill

the credit card again.

And every time they report in their whole

credit card.

And even with that, we're getting like 20

to 30 % of people who bought our first
thing to buy our next thing, which I

thought was like the coolest thing in the
world.

And so that was kind of the process that
was happening here.

So and so that literally transformed our
whole entire business.

And what's interesting in fact, let me
kind of sketch this out.

Wish you guys are all here in my office.

We can sit in front of whiteboard and do

these discussions and be more fun, but we
will do it here with paintbrush.

It's almost the same.

Right, so what was happening is it was

interesting is we'd have our, we have our
front end thing here, right, and we'd

sell it, let's say it was you know, 27$
product or whatever.

We drive traffic and so we would spend
money on ads and we put we put a dollar

in ads in and then out the back we would
make like 2$ right.

It was working really good.

But the problem is that this is 1010

twelve years ago before, you know, I was
one of the first people.

I mean that was one of the first people,
but there weren't as many people doing or

now more and more people are learning
about it is becoming more competitive.

You know, Facebook came out and it's a
great platform, but then.

It's enabled more people to do stuff.

So ad costs started going up and So what

started happening is we spend the same
dollar but it would cost more to add

costs, would go up more competition, more
things.

And instead of making 2$ back here it
would drop to like twenty cents.

Right like we would we would cut our we
cut our profit like in whatever that is a

tenth. And now we were losing my every dollar

spending we made twenty cents.

Out and we were just bleeding money.

And that's when Mike kind of came around
and told me about these upsells where

someone buys the 27 dollar thing now
offer them an upsell.

Ok. And he called them otos one time
offers.

So maybe an upsell of like 97$ right now
what happened is all of a sudden?

Now all of a sudden I don't have to race
on this thing.

I'm sorry.

Let's see.

It's going to crop this out.

Boom, that didn't work.

Ok, I don't know you paint brush, I'm
sorry.

But what started happening was instead of
putting a dollar in and getting twenty

cents. Now by adding upselling boom, we got a

point. We got back to the point where putting a

dollar in and we were making now 2$
right.

So that was a big thing.

Then again competition got bigger and

things start changing, it got harder.

So we started adding maybe a second

upsell and that would be and then that
gives back to the point we were

profitable and then we add like an exit
pop.

We started just adding different things
and tweaking things around and stuff and

so. That's kind of the process of how this

whole industry, this whole concept has
evolved you guys.

But for most of you guys in fact today we
had I had a call with one of our with our

new clients and we're working through
their funnel and all they had was a 27$

product So that the biggest problem is
you only have a 27$ product Like no

matter how hard you try every time you
put a dollar in ad you're going to make

back you know whatever it is ten cents.

Back and so we need more products and we

need to increase your average cart value.

So this is the keyword here I want to

share is average cart value and this is
something I didn't know about this.

Trick until we started doing our
supplement and that was the first time

somebody ever explained it to me.

And then after we did, we sort of came

back, started using it on all of our
things where the core metric we're

looking for is our average cart value
this is the more advanced stuff for you

guys and again if you're just getting
started you know you'll come back and

just make more sense later.

But those are more advanced.

This is really important to understand.

So what average cart value means is for

each person who buys this product how
much money are you making on average for

that for the entire card.

Ok every time i share people with free

plus shipping thing that they freak out
the Russell.

How in the world you making money on that
you know you charge 10$ shipping.

That book costs almost 10$ to print, plus
you got to ship it, so it costs me.

And plus we're paying affiliates.

At one time we were paying like 20$ for

every book they give away.

So it's costing me 40$ for every one of

these books that I gave away.

Like I was losing money or maybe it's 30$

or whatever was losing 20 to 30$ every
time I sold a book.

And like how in the world, like you can't
keep doing this eventually going to be

broke. But the reason why I could is because

this was not the this was not the
product.

This the product for me is the entire
cart.

So for me, the product is this nazz three
things.

The sales funnel, this is my product.

And So what happens when somebody comes

through this thing and they see the free
book, then they see the one ninety seven

upsell here and then the two hundred
ninety seven dollars sell here.

When they see those three things, that
becomes my product.

And so for us right now for every free
book we give away and it depends on the

traffic source.
I know on Facebook, we were averaging

like I think it was costing John, who
drives our Facebook ads like 10$ to give

away a book and we're averaging 40$ in
sales from that book just from this

little sales flow, upsell, down sell.

Ok. So he put a dollar in, I got 4$ back

out and that's why this has worked so
well.

That's why we keep doing it.

That's why I'm such a believer because I

lost money on this book, but because of
the upsells i made, I made four times my

money, OK.
So we have sales are important guys, you

need to have upsells.

So if you don't have those upsells yet,

you can come back here to our fast
product development class.

Watch this again and I'll show you how to
figure out your sales going to be to make

a product for up selling.

Just keep doing that, doing that process

because you need to have multiple
products or else.

Really hard to compete in this business
you guys.

It's just the flat reality of it.

Ok, alright.

So hopefully it helps.

Alright, so average card value is

something to be looking at is for
everything.

For every seven dollar product I sell or
every free plus shipping or every, you

know, friend product I sell, how much am
I making in that cart?

And as soon as you know that, OK, I'm
averaging 30$ card value or 50$ card.

Value now you know exactly how much money
you can spend on ads.

Ok, everyone always, and we talked about
this during another train.

Like people always ask me like, well, how
what should know my what's my budget be,

Russell. Ok. And our goal is to build a funnel

where you don't have to have a budget.

Well, you know that I make 50$ every time

someone buys.

So I can spend 45$ or, you know, 40$ or

thirty dollars to sell a customer.

Ok. So that's how my mind's always

thinking. That's what I want you guys thinking as

well because we understand that that's
how you're able to create this funnel,

get it in place and then you know exactly
what you can invest in traffic.

And then you just go every single place,
go to Facebook and see how much.

You know see if you can acquire customers
for under under your average CART value

and then you go to LinkedIn then you go
to Twitter, then you go to Google and you

try all these different places and see if
you can spend your money and make a

profit on your funnel.

So that's kind of the game and it's a

super fun game.

All right.

Ok. So now let me come back through.

So we talked about the different types of

funnels. We talked about the average cart value.

Never talk about the sales scripts
because depending on depending on what

you guys do depends on what sales
scripts.

We're going to use.

Ok, so let me.

Click on that way too many times, it
opened like 10 instances.

I was a PC guy forever and I'm just
transitioning to a Mac and I'm still

learning how to use it.

Sometimes I click too often when I click

on the wrong thing so.

And I lost paintbrush sorry all right.

So in a typical funnel and I'm just going
for simplicity sake, we're going to do,

we're going to do this OK and obviously
you can make it more complex, but for

simplicity we're going to have some kind
of front end offer.

And you guys have one of two choices
either you can do in your mind think

about it either you want to do like a
free plus shipping.

Or like a tripwire like a 7$ thing.

Ok or get it actually give.

You can do three or you can do.

Like a more expensive like a let's say

SLO which for me slow is like from 37 to
97$ let's say.

97 OK.

So you have one of these three front ends

here and then from those front ends you
can transition over here?

To an upsell my OTO one time offer and
your upsell.

Typically my app sells like 10 times the
price for my of my front end thing.

So if it's.

7$ would be about a hundred and frequent.

You know I like having it depends on the
market.

Some of the markets can't bear a higher
price point.

I like my up to up sales to be as
expensive as the market can handle.

So hundred dollars three hundred dollars
because I need to again, I need to break

even on my on my ad spin.

So let's just say this is a hundred

ninety seven.
Dollars but again, you guys can plug in

the numbers for whatever your market can
bear.

Ok, all right.

So in a second, we're going to click

funds and build one of these things out.

But first is like when you're building

out, like you have to have the assets
that go on each of these pages, right?

Otherwise you got a bunch of pages that
don't sell anything, OK?

And for a long time, I really struggled
like knowing, like what how to structure

the offers and how to write the copy and
things like that.

And so I've tried to make it as simple as
possible for you guys.

And so through a couple things i want to
preface the first one.

Is offer sequencing OK?
In fact, all that right here, it's a good

one. Ok, the one of the biggest mistakes I see

people doing, it's funny because I made
the same mistake recently and so i keep

making the same dumb mistakes too.

But if you have a, if you have a front

end offer, when somebody comes and they
buy that front end offer, they have some

kind of pain, right?
So like for example, we'll use, we'll use

this for anexample.com
seekers labs, right.

Somebody comes here and they see this
book and I'm telling them and help them

with their conversions.

I'm going to give you a CHEAT SHEET.

You can just copy this and all of a
sudden you'll magically know how to

convert things.
People will see that and be like, wow,

now I know.

Like they have this problem about

conversions. They buy the product and even though that

solution, that problem hasn't been solved
yet, in their mind it has, right?

I bought the book, boom, conversions
taken care of.

The worst thing you could possibly do,
and I see this happen all the time is on

the second page here, is to sell more of
the same thing.

Ok, I just sold the conversion thing
right here.

If you're upsell is like, hey, you just
bought a conversion book, I got a four

hour training on how to do conversions.

Your conversion rate is going to be

horrible. Put it in fact, that was exactlywhat.com

secret slabs was first.

It was a book on conversions.

We had a four hour training on
conversions.

And like, it makes perfect sense.

Everyone who wants conversions, we want

more conversion stuff.

And our conversion rate was like, it was

embarrassing. Like I'm like 4 or 5 % of the people

bought the upsell and I was like, whoa,
that was way off on that one case.

We had him changing and now the only, the
only time I've ever found where more of

the exact same thing works is in
supplements.

Can I told you is that on the initial
training webinar, for whatever reason,

supplements. People buy 3 bottles of your supplement.

They they're going to want four more
bottles on the next page.

I don't know why that's the only case I
found with this that is actually true.

In any kind of information product.

You never want that to be the same thing.

Ok, so for, so for.

for.com search labs we tested probably 10

different upsells and it was a nightmare
because.

I wouldn't recreate like every I come in
look at numbers.

I'm like crap, it didn't convert again.

So we sit down and create a whole new

products but all they create new product,
write new copy and I put the new upsell

in. It didn't work and it did again and we

kept doing over and over again.

And finally on like the fifth or sixth

try it worked.

And when it worked I realized what I what

I had missed and I missed is the fact
that when people had bought this, that

pain they had for conversions, even
though they haven't solved the problem

yet, in their mind they have because they
bought the product.

Ok if you're selling a weight loss
product on the front end, you're showing

some how to lose ten pounds in 10 days.

If your next product is how to lose more

weight, it's not going to do well because
you're in their head.

You just solve that problem for them.

So the upsell has to be what's the next

logical thing they're going to need.

Ok. And so for weight loss, if you if you

just show them to show you how to how to
lose a bunch of weight, the next logical

thing might be like can now leave lost
weight.

Now we're gonna show you how to build
muscle.

And this is my workout program, OK?
Or now you learn to lose weight.

Now I'm gonna show you how to eat, right.

So here's my cookbooks or something.

Ok, but it's the next logical step.

So for me, this one started with

conversions, then I transitioned to
traffic.

Ok. Logical is like, so in fact you watch
the video it says, hey so now that we got

traffic conversion taken care of, the
next thing you need now your sites

converting better.
Now you need more traffic to come in

here. So let me show you how I can double your

traffic as well.

Boom, we saw our traffic hacks, OK, now

I've solved the traffic in the head.

Boom, traffic's taken care of.

Never worry about it again.

The next page, next upsell.

Now say hey so you got traffic, got
conversions, let me show you how to sell

more expensive things.

Here's my sales program and we transition

to sales.

We started doing that, our conversion

rate. With like 5 or 6 % to like 20 % and then

like 14 % on the on the 300$ one or
something like that.

And now we have a funnel where again for
every book we sell we make 4045 dollars

and now it's the funnel we can we can
scale and we can grow and we can do a

bunch of fun stuff with OK.

So I want you to think about that as

you're kind of mapping out what your
offers are going to be is make sure that

your sequencing them right.

Ok one of the biggest mistakes I've made

for years is I used to just I had a
friend product I just pick a random next

product and.
Like they were all random.

There's no like rhyme or reason behind
them.

And I found that the more that if I can
tie a connection between with the front

end and why by having the front they need
the next and so on.

That's when the conversions go really
high.

Ok. The other thing you don't want to do
and I did this once and I cannot tell you

the backlash I got from it lasted about a
day till customers yelled at me and we

pulled it off.

But we sold the front end thing.

The next page is like can you just bought
was good.

But you know if you really want to work
you need to have this as well and all

that does is makes people angry.

It makes them feel like you cheated them.

It was a bait and switch and things like
that.

So never do that.

Never say, you know, the thing you bought

just isn't going to work unless you
actually have this as well.

It's got to be more of like thing.

You bought some amazing.

It's complete.

It's full.

And here's the next step.

And this is how this is going to amplify

what you just bought.

Can you make that argument?

That's where you see the conversions.

Ok. So we just went really deep into some

sales stuff.

I hope that was all right.

Does that give you guys OK?
Lucy said this is brilliant.

Good all right.

I appreciate that.

Some said you have examples of physical
products yeah so physical.

It's like we have vigor, which is like
our cold sore zapper.

So people take this thing, the zaps,
their cold sore so that heals them from

the outside in, right then the upsell now
is like, hey so we got when you have cold

sores breaking out, you put this thing
on, it's going to help get your cold

sores. But we can also help you from the inside

out. We have this really cool supplement that

will actually help you help the fight
cold sores from the inside and its

nutritional product.
So again it's what, how are these

different things working together?
Ok, if you can kind of match that, that's

how you make the sequencing, is that
cool?

alright. Kim said who we use for the
physical book.

I don't have that.

I don't know exactly what it is.

If you, if you contact me or Brent or
someone, we can connect you with the

people we use for our physical books for
sure.

All right, cool.

So I'm going to transition now.

Ok. So one transition to now you know
kind of the offer sequencing because

that's huge.
You guys offer sequencing is like 90 % of

it. Now the next step is the script or the

copy on each page in the sequence because
it's different.

And again, one of the tests we did, a dot
com secrets labs that was a failure was I

used like a like my star story solution
script as an upsell script and it

completely bombed.
And I could not figure out why because

I'm like this is like my best script.

This script, maybe millions of dollars.

Why would I put it as an upsell script?
Does it make, does the whole thing bomb?

And I couldn't figure it out.

So let me kind of walk you through what

these are.
Ok, these over your left hand side we

got, we got 3 core scripts you're going
to use for sales funnel.

The first ones called The Who what.

Why house script?

Second one is called Star Story solution.

And third one is called OTO bump.

These are the three scripts I use for my
cells, funnels and and that's about it.

I don't deviate from these.

There are other scripts that we have but

we don't use them for cells funnel these
only three that I use.

Ok so The Who what White House script.

Typically who White House script I use

right here on free plus shipping and I
might use it on a 7$ depending OK and

I'll tell I'll tell you why here a
second.

So the red is who what why how?
Star story solution.

I'll make that one.

Make it orange starter solution.

I always use star story solution.

I always use that right here for a self

limiting offer and sometimes I'll use it
here for 7$ offer OK and i'll explain why

here in a minute.

And then third one is OTO bump.

And the OTO bump?
I use that for OTO one and two and any

other otos at least we use that script
over and over and over again.

Ok, so that's kind of how we use them.

So let me walk you through the scripts

and then we'll explain why we use them
for what offers over here.

Ok, let's see.

All right, here we are.

So who, what White House script?
So this is like the most basic sales

script in the world.

When I have a product that's like a

complete no brainer, like my free plus
shipping offers for example, where.

All I have to do is say, hey there's this
really cool book.

You should go get it.

Like what's really that simple.

This is when I use The Who what?
Why house script.

Ok. I learned this originally from John
Carlton and he said that like whenever

there's any ad this is he answers these
four questions in all of his ads.

And I thought man this is brilliant.

So I started using my emails.

I started using all my landing pages.

I started using a lot of places and so,

but the place I use it the most is in my
free plus shipping offers.

So this is kind of the concept.

You answer these four questions.

So number one is who are you?
So the first part of my video would be,

hey my name is Russell Brunson.

Guess who I am number two is?

What do I have?
I've got this really cool book that's

going to show you one hundred eight of my
proven split test winners.

Ok, that's what this is.

And the third is why.

The reason why you need this book is if
you've been struggling online and trying

to figure out how in the world increase
your conversions, then you need this

book. That's why they need it.

Then how can they get it?
To get this book, all you got to do is

pay 10$ shipping and handling and we will
print it.

Ship it out to you is going to be really
awesome.

All you do is fill out the form on the
side and this book will be in your hands

in the next few minutes or you know, in
the next few days.

So that's the core script.

Who I have.

Who are you?
What do you have?

Why do they need it?
How can they get it?

Ok, now I've added a couple other things.

These are amplifiers that aren't

necessary, but they help.

A lot of times with the free plus

shipping thing, people think there's a
catch.

So a lot of times they say, well, here's
the catch.

There's no catch.

You know, urgency, you know, having

urgency to push them over the edge helps.

A guarantee is good and then recapping

the offer.
So if you come back here to our.com

Secret Labs offer again this video I go
through, who, what, why, how?

The first version of it is me.

I have the book.

Hey, this is Russell.

I just got the new ship in these books

and I'm really excited.

This is why you need it.

This is how you can get it.

Go click on the button side.

I'll ship it out to you.

So White House right here.

And for this example I don't always do
this, but for this one I went through

every single test in the book.

I wrote a bullet point for every single

test, so I had this really long.

Think of bullet points.

You don't have to do that.

In fact, a lot of times I won't do that.

But i just wanted it for this one, so I
did.

Alright then down here, this is where I
show you where I transitioned to the

amplifier. So catch urgency, guaranteed recap.

If you're down here, here's the catch.

There is no catch.

I know some programs offer you something
cool and then they stick you in a

continuity program.
This is not one of them.

I say this is there's no catch.

This is why I'm doing it.

Ok, so there's the catch.

Then you switch into urgency.

Ok, time is of the essence essence we
only ordered a thousand a, time which we

do. The first bachelor in 48 hours.

We pulled the page down.

It's Brett here right now.

I don't know how long it's going to be
here.

So I go to urgency that transition into
guarantee.

Even if you don't like it, just keep the
10 bucks, keep the book, or I'll give you

10 bucks back.

You keep the book.

We'll part as friends.

There's my guarantee oops and then we and

then the recap the offer.

Is like my PS.

Ps In case you just skim, this is what
the offer is.

Ok. So that's kind of how I use who White
House script.

That makes sense you guys.

This is by far the easiest one.

So when I have a free plus shipping or
something tangible, I can show them

something that's really easy to explain
to us.

Like, hey, this is what it is.

You want it.

This is what I use the White House
script.

Ok Super easy, super easy to use.

And if you guys go into inception

secrets, there's more training on the
script as well as all these other

scripts. You can dig deeper into it if you want.

That's how we do that script.

Ok, who I have.

All right.

So second script then is.

Star story solution.

Now start.

Let's see.

So star storage solution, this is one

that, when you're selling a more
expensive product or if the product

needs. Needs more of a back story to convince

somebody that they need to buy it.

Ok, so a lot of so that's why I say.

I always do it for like a self
liquidating offer, like a 37$ product or

97$ product I got to explain and kind of
sell them on why they need this.

I use star storage solution script.

If the 7$ report is not just like the

Super something really simple and easy is
usually what I have, but it's more

complex than that and for them to
understand what the product is in the

cell and it's a little more complex than
I'll transition more to the star storage

solution script.
Ok, so that's kind of how that's when

I'll use that.

And I'm not going to go through all this

right now because in the Members area in
inception secrets i have a whole training

video that goes through this in a lot
more detail, but conceptually this is the

structure of most of the sales letters
and sells videos you guys see online.

Ok, I remember at our last, our last
mastermind workshop, I shared this.

I went to a lot of detail.

That's with the video the members areas

me teaching this.

I remember one of one of the guys

afterwards he raised, he's like man, it's
good to know what you guys been doing to

me all these years because he saw his.

Like that's the script I've seen over and

over and over again and we use it because
it works.

So star storage solution, inception.

It'll get to walk through everything.

This is kind of how it works and again
this is a framework you guys you can

tweak it a little bit and make it your
own but this is the framework we use.

Like if you look at my videos I've had
people who like I watched your video

Russell and you don't start with a
pattern interrupt.

And the answer is sometimes I do
sometimes I don't.

I don't follow it hundred % OK.

But I do very close.

I'd say 95 % of every single script I
have is based on this and we follow it

very close.
In fact when we when we created this is

what I did.

I went through like 10 or 15 of our best.

Those ones that all made us over 1000000$
we mapped out said what are we doing?

What's the order?
What's the process?

And all of them followed almost
identically this process.

Ok, so start with the pattern interrupt.

Ok and again I have examples everything

in the inception secret members area so
you can dig deeper this pattern

interrupt. We go into the core desire questions.

We agitate that person's past failures
that make them a big huge promise and

then we introduce the star.

Ok a lot of people start with a video

like hi, my name is Russell Brunson and
OK you don't want to introduce the star

first because nobody cares who you are.

Ok they care about the problem they're

having so we interrupt their pattern.

We talk about the their core desires are

struggling with within agitate.

The fact they've been trying to do this

in the past hasn't worked.

We're making a big promise to him.

And now you introduce the star.

Hey, my name is Russell and I'm here to

help you.
Ok, there's the star that would

transition to the stars story, which is
the process that they went through to get

this, to get the answer right, to get
what it is that these people are

struggling with right now.

So the story starts in point of high

drama, transitions to a back story.

We have to identify the problem and then

depending on the cells that are either we
take into an epiphany or we help them to

declare their independence.

From there we show them the path,

ultimate solution and the first signs of
success.

Talk about conspiracy theory.

It's not their fault.

We find a common enemy and we blame them.

We show rapid growth in our own things.

We show case studies of other people.

We talk about hidden benefits.

Then from there we transitioned to the
solution which is your product and this

first time you say boom, here's why.

Introduce the product, how much it costs

me and how much pain it was created.

And now you get the easy way is how much,

how much speed it's going to go.

These are the benefits.

Social proof, make the offer, build the
value, price, pleasure, pain.

Anyway, again, I could spend 3 hours
going through this.

I'm not going to go through all the
pieces with you guys right now.

I just wanted you to see that that's the
script.

And when you guys ready to write that
script, come to the members area.

Click down here on inception secrets.

Log into your deception secrets account.

Right here, click on Star story solution
boom there's the video of me walking you

through star story solution and in fact
there's two videos there.

So you have two videos, you can download
the slides as well and you have for all

these scripts I'm talking about you guys
here are all in here with more additional

training so if and when you're for more
it's all in there.

So that's the star source solution script
you guys and that's kind of when we use

it. All right.

So star solution goes there now the next
is the upsell, the OTO bump and this one

again this is the key you guys.

This is where I screwed it up on like my

third mistake with speakers labs.

The third time I redid the upsells I

took, I rewrote the upsells as the whole
star storage solution because I had one

who I have right here.

So I'm like OK have that done now let me

go through the whole star storage
solution.

But I couldn't because.

Some of them, again, they've already

pulled their credit card.

I've already invested.

The next yes is so much simpler to get.

And if you talk too long and if it takes

too long, then you're going to lose the
sale and people will say no to you.

And so the second yes is a lot shorter.

Usually our videos there are like 3 to 5

minutes long and we're just trying to
push them over the edge, OK?

And so that's why we use the OTO script,
which is.

So I can find it here.

Right here.

Ok. So the OTO script, again, this kind
of goes through some stuff I talked about

first is like, hey, congratulations, you
made a great decision by buying this.

The transitions, like I've got something
to help you get results three times

faster, twice, you know, twice as good.

You're really smart because you invested.

Let me ask you a question.

If you could do this and we would be

taking through this really cool little
process here and that's it.

So it's a very simple, easy script.

Yet even though it's a simple, easy

script, you can sell one hundred ninety
seven dollars two hundred ninety seven

dollars products.
With it OK, because they've already said

yes to the first.

Send an offer now you've got to kind of

tip him over the edge.

Ok. So hopefully it kind of helps you

guys see the scripts and where they kind
of fit in and how they work here inside

of inside of what we're doing.

Ok, what I'm to do really quick is I

think Todd is on here.

Hopefully so Todd some of you guys may

have met Todd already or seen him.

Oh cool you're on sweet.

So todd is the genius behind click
funnels at Todd and Dylan are the two

guys who have coded and created and done
the whole thing.

And so I want to talk on here when I kind
of went through the click funnel stuff in

case I screw anything up live I want to
make sure that he's here.

So how you doing Todd?
Hey man, doing good, doing awesome.

Very cool. So Todd's in there right now
as you guys?

Finding Bugs air is not going out and
cleaning them up and he's adding tons of

cool features and I wish we need to
figure out Todd's place soon to kind of

share with everybody.

Like what's happening with click funnels.

There's some crazy new things that are
close to being done that I think it's

going to blow everyone's mind so.

Yeah, absolutely. There's been editor

updates even in the past couple of days
with new features that probably very few

people even know about yet.

So we'll probably be releasing A blog

that features all these different
updates, new templates and everything.

Because you'll see right now just things
randomly show up.

That are new because we're not actually
featuring them anywhere, but it'll be

awesome once we get that out.

It's literally like, it's like Christmas

for me.
Every time I log in, I start playing.

I'm like, oh, I know you could do that
now.

I know you could do that.

Like there's so many cool things that are

always happening, so awesome.

It's like Christmas alright.

So what we're gonna do is.

I'm gonna make this a little bigger so we

can see, OK, alright.

So we're going to build a sales funnel

out right now with you guys.

Now really quick on the left hand side of

here, I kind of went through a couple of
things.

So there's different ways to build out a
sales funnel, sales funnel obviously you

have processing right and so there's a
lot of different options.

The easiest one by far right now is
Stripe.

If you guys haven't heard about Stripe,
it's it literally takes what like a

minute to set up top or something it's
like,

Yeah, he's pretty fast.

If you already have an account, the

integration with click funnels is
instant.

You just click a button and log into your
stripe account and it's done.

If you don't have an account, it's as
simple as filling out basically your tax

information for stripe.

And they do instant approval on merchant

accounts. Think kind of like PayPal where it's all

there's not like a big credit check or
anything to go through like a normal

merchant account.
They're actually going to vouch for you

and approve you automatically.

And yeah, so it's very fast to get set up

and using.

The other cool things is like their fees

are low for the most part, there's no
reserve.

Like we sell, we do twenty five thousand
dollar transactions through them and we

give them money two days later and
there's no reserves or anything, that's

what we.
Actually use four click funnels too to

accept payments as well.

So definitely they can handle the volume.

They've had no major issues at all.

They've got a lot of big companies and

investors behind them, so they're good
option.

Yeah, stripes awesome so again, the pros
of it fast, easy, cheap.

The only real con right now is if you're
using stripe inside of click funnels.

There's no affiliate system that will
track stripe cells for affiliates, and I

think that.
In the near future, we're coming out with

some cool stuff that'll have some
abilities to do that.

Todd, what's the best?
I know that there's one.

If they're using stripe, they want an
affiliate program.

There's a couple cool ones out there,
isn't there?

Yeah we actually have training in the
support area now on using lead Dino with

Stripe. It integrates with Stripe as well and it

basically can track all your different
purchases that happen inside of click

funnels through stripe and handles all
the affiliate payouts and does all the

stuff that you would expect from a full
blown affiliate platform.

There's other platforms.

You could use and integrate as well like

has offers or cake, but those are more
high end.

Options at least, but lead Dino is cheap.

I think it's 50$ a month to get started,

so you can definitely use it as an option
as well cool so there's stripe.

Next one, ClickBank integrates really
well with click funnels.

Also, if you use Infusionsoft,
Infusionsoft integrations work.

Now I know we're also adding Ontraport
Braintree.

We have Braintree, another one.

And PayPal. And this is really cool.

So PayPal actually bought Braintree, and
Braintree has great APIs and integration

similar to Stripe.

So what it's going to allow us to do is

actually give people access for one click
upsells through PayPal that work just

like they do with stripe and our in our
system.

So it'll be very fast and easy to set up
just like stripe, and you'll be able to

get going and no time.

That's cool. That's really cool.

And then the other option that's not so
the click funnels team, the same guys to

build out click phones like Todd, we
built out a shopping cart called

Backpack. It's probably another six months or so

before we launch that but that'll be
coming in the future someday.

So for you guys, First off to figure out
how you want to process payments stripes

by far the easiest and the fastest I
think click banks amazing.

If you're in digital products, you have
physical products you know if you're

using infusion soft keeps you know stick
with it using entrepreneur, stick with

it. So it kind of.

Ends on what you're doing.

If you're just brand new, I'd recommend

Stripe or ClickBank if you wanted.

So that's kind of what I would do.

But we're going for this demo kind of
show stripe now already have stripe my

account on.
If they don't have stripe do they go into

their account to set up initially?
They just need to go to my account and

then settings and then payment
integrations on the left side.

And right there it says disconnect
stripe.

Instead of that it's gonna say connect
stripe and you're gonna click the button

and log into your stripe account and if
you don't have the stripe account it will

give you an application to fill out.

It'll automatically approve you with

Stripe and connect the account.

Cool, now it's right only the other only

other negative about Stripe is it doesn't
work in a lot of countries, right?

So you're not a lot some countries.

So if you're in a country that doesn't

accept stripe then probably try click
bank or one of the others.

Correct, correct cool but it's cool,
right?

So we connect this stripe first.

Now I'm going to go and create an actual

sales funnel.
Click on create funnel.

Call this what should we sell today?
We should sell.

Actually do this and find something cool
on YouTube.

We're going to sell some more fun yeah,
Let's see, we'll sell.

How about an iPhone 6?
All right, this iPhone 6 funnel.

Alright, cool.

Ok, call this funnel iPhone 6 demo.

Ok. So create the funnel, hopefully this
part is kind of second nature.

You guys hope you guys have been playing
with this over last few weeks.

If not it's time to start playing and
having some fun with this.

Ok. So I got my squeeze page, sales page,
order form order confirmation.

Thank you page.

So I'm going to because we talked about

in phones before, I'm not going to about
squeeze, I'm just going to delete it

right now.
But typically I'm still going to have a

squeeze page in my own.

I'll sleep there.

So go to sales page first.

So first thing to pick a template I like.

It's funny like my favorite thing to do
now is just start with no template and

build from scratch so.

I'm making it today.

We'll just do an easy one, so I'll pick
this one right here.

After you start getting good the editor,
you guys, you'll become so obsessed with

the template you don't even want to use
meals.

Come there and delete everything and then
start from scratch.

Like that's really what I do now.

So fun.

Alright, so Todd, should I add the
products in now first or should I should

I edit the page first?
So usually the way I like to do it is I

go ahead and create the order form next.

So I go to the order form step and I pick

one of the templates.

If I'm expecting addresses I might pick

the big one on the left.

If I just want email address and credit

card number then the one you just clicked
is perfect.

Then I can go to products and slash
sales.

And this only shows up on the order form
page right?

Product sales.

Sorry, this is only an option when you

get on the order form page.

Or an upsell page or down cell page.

So yeah, now you click add product there.

Ok.

And it's going to load up right now, it's
pulling in and you subscriptions that you

have subscription plans inside of Stripe
or Infusionsoft or backpack and here you

can just name your product that you're
going to be selling and this is going to

be what shows up to the user who's
buying.

Ok. And then you're gonna click the type
of billing integration that it is and

you're going to click stripe in this
scenario and if it's a one time payment,

you're going to go ahead and put the
price in there that you want to charge

people. How much iPhone 6 costs, right?

Now good question, maybe 600$ OK.

I'll give you a deal.

We'll do 5-9-5-5 Everyone.

So then you've got your subject.

So this is your fulfillment email.

So this is what goes out to people who

purchase, right.
So here you can put in anything you want.

You can customize it and design it
however you'd like.

But that link right there where you see
product thank you page that's going to be

automatically swapped into the link to
the order confirmation for whatever the

person purchased.
So that's just kind of A tag that gets

swapped in automatically here down the
next step thank you page you can actually

hear configure it.

Where they would get access to a members

area in any of your other funnels or this
Members area in this funnel or you can

have it just go ahead and automatically
create a thank you page which is the

default option that it was already
selected.

So it's just going to create a new thank
you page for us and then we can customize

it later.

Email integration trigger.

This is actually a new feature that we
haven't talked about, but this is going

to basically trigger an integration with
MailChimp or AWEBER or any of the APIs

when someone purchases.

So for example you could even use go to

webinar and automatically opt them into a
webinar.

Series on go to webinar when they
purchase.

Ohh cool.
So you can do well, yeah, I don't know if

you've actually used this feature.

We added this maybe a week or two ago.

So yeah, that's definitely it's basically
the same options that you'll see inside

the editor only and it works with product
purchases cool so like that way some

buyers boom out of my aweber customer
list or whatever correct yeah, right.

And then we also do have those shipping
fulfillment options.

I caught you mentioning earlier about
disk delivered.

Those are on here, so those.

Guys working now.

Yep, correct. And that's just stuff that
you've got to get from disk delivered,

those details there.

There's a document I think in the help

section about how to get that information
inside this deliver.

And same thing with kanaki.

Kanaki works the exact same way as disk

delivered. You just have a few different options

that you're going to actually have to
fill out.

Username, password and then the number of
the product that's being filled.

Is being shipped out automatically, so.

Ok you guys get that.

So basically if you do the free plus
shipping at this delivered like I showed

you earlier then you can just go take
that deliver will give you an account

number this deliver API key and then a
skew for that DVD.

Now put some biases it'll let just
deliver know they print their DVD and

boom they ship it out to the person and
that's been fulfilled.

That is awesome.

But one thing I want to show real quick

up here and Stripe integrations there's
subscription or there's one time so it's

a one time cell.

You can see it right here, side click

funnels. But if it's like a continuity

subscription, you actually have to log
into your stripe account set up there,

right?
That's how it works.

So inside Stripe, you'll have the ability
to create subscription plans and

different recurring scenarios that you
can have.

And this is going to, if you click that
subscription radio button there, Russell,

you'll see, I'm not sure if your account
has any subscription plans in it already,

but OK, yeah it does.

So you can just click one of these and

here it's going to subscribe them to that
subscription plan inside.

Right now Stripe doesn't have
limitations, they're just ongoing

subscriptions forever until someone
cancels.

So we added an option where you can
actually limit it.

So you could create a payment plan this
way.

So you could create a subscription and
stripe that's say 97$ a month and then

say after three payments cancel it.

So that would be a three pay payment

plan. In that example, that's awesome.

So there's kind of kind of cool little
way you can make those subscription plans

into payment plans.

Very cool. Alright, there's only one time

offer and OK, so now my products in
there.

Clear your mouth got cleared out sorry
whatever.

You changed the subscription, it cleared
it out.

There you go.

Ok.

Alright, so that makes sense.

You guys just create the product on

that's going to be billed on the order
form?

Now if I want to add upsell so let me do
that quick some add a new page.

Call this oto number.

One alright, so when I create a new page,

you see it drops them down here.

You pick your template now.

Sorry, switch the category there to OTO
page.

Or if it was a down cell after an upsell,
there's also an option for that you'll

see down there.

So OTOH.

Yeah you see that are there.

So right now by default makes an opt in

Page. But I don't want to opt in Page, I want

OTO page.
I Scroll down find Oto page.

They'll warn me.

I say yes, then pulls an OTO templates.

I'll go and just click on the template I
want to use.

Now on here I'll well let me see First
off.

So first now it's still down here and the
extra page and I want to move it up into

the file so I click down here on add to
funnel.

And then it'll pop it up here to the
funnel.

And one of the reasons we do that
automatically too is so you don't break a

live funnel by adding auto page that's
not set up yet.

You've also hit weird page.

What's happening?

Yeah, go to your page so I'll grab it.

I'm just gonna pull up so after the order

form that wanna see Otto right there.

So I got squeeze page sales page then

they order forming in the credit card and
then boom into the OTO and this is where

the one click upsell is going to be on.

So said that probably come here in the

product sales right?
Do the exact same thing we just did, only

this time it's going to be an OTO
product.

Somebody buys an iPhone, they need what,
like iPhone cases?

Right so I think they charge like 50$
for.

Those so I'm sure that's a good profit.

I'll give a I'll give like a pack of 50,

so I'll do it will be a thousand dollars,
of staircases.

Alright but you, see that's.

The point, boom create the product.

Now I've got the upsell product cool OK,
now I'm gonna come back so really quick.

I'm gonna edit her stuff.

I'm gonna go fast.

We did such a long demo the other day on
the editor.

I'm not going to spend a ton of time on
it, but I just want to show you guys

like. How to connect the order buttons and

things like that and I'm not gonna lie, I
want to put in this iPhone video.

So be my cells video and most of my cells
videos.

You guys.

Just so you know, I use wistia for

somebody. I use YouTube for a lot of our videos,

and when I do in YouTube, you can save it
so that they're.

What's it called?