Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
0
00:00:00,690 --> 00:00:05,300
In this video, I'm going to give you 11
tips to write magnetic headlines and
1
00:00:05,310 --> 00:00:09,710
headlines are so important because on
average, five times as many people read
2
00:00:09,720 --> 00:00:12,430
the headline as the body content.
3
00:00:12,830 --> 00:00:15,060
And when you've written your headline you
4
00:00:15,070 --> 00:00:16,020
have spent eighty.
5
00:00:16,030 --> 00:00:17,380
Cents of the dollar.
6
00:00:17,510 --> 00:00:19,640
And this is what David Ogilvy said.
7
00:00:19,650 --> 00:00:22,180
He was the one of the original Grand
8
00:00:22,190 --> 00:00:27,850
Masters of copywriting, one of the big ad
men from the nineteen fifties and sixties
9
00:00:28,330 --> 00:00:30,900
and, literally he was saying, you've
spent.
10
00:00:30,910 --> 00:00:34,670
Eighty cents. Of your dollar because he
used to buy space in newspapers to
11
00:00:34,680 --> 00:00:37,710
advertise. But what that should signal to you, even
12
00:00:37,720 --> 00:00:41,510
if you're not buying ads, is how
important headlines are.
13
00:00:41,530 --> 00:00:46,330
In fact, if you look at what you've said
here, really you should be spending five
14
00:00:46,340 --> 00:00:51,360
times the amount of time writing your
headline versus the content, because
15
00:00:51,480 --> 00:00:53,960
that's what most people are going to
read.
16
00:00:54,470 --> 00:00:58,360
So now that you understand the importance
of headline, let's look at the first tip,
17
00:00:58,370 --> 00:01:04,260
which is to start headlines with numbers
such as top 15 websites to find free
18
00:01:04,269 --> 00:01:09,300
images for your content marketing, 21
oxmoor eseo techniques you can use right
19
00:01:09,310 --> 00:01:13,090
now, seven ways to make yourself happier,
person every day.
20
00:01:13,150 --> 00:01:17,570
Seven secrets have been proven, 7
reasons, 7 tips, et cetera.
21
00:01:18,210 --> 00:01:24,800
Now, the great thing about starting your
headlines with numbers is that not only
22
00:01:24,810 --> 00:01:27,100
does it.
Create a lot of curiosity, so people want
23
00:01:27,110 --> 00:01:30,670
to click through and find out the 15
things and the seven things.
24
00:01:30,760 --> 00:01:35,250
It also creates a very easy structure for
you to create content because you just
25
00:01:35,260 --> 00:01:36,060
have a list.
26
00:01:36,320 --> 00:01:38,430
And it also creates a structure that's
27
00:01:38,440 --> 00:01:42,410
very easy for people to read because they
can just scan down through them quickly.
28
00:01:42,420 --> 00:01:48,980
So this is probably the biggest headline
tip that you can use and apply easily.
29
00:01:49,410 --> 00:01:55,660
And websites like BuzzFeed and have built
hundred million dollar businesses a year.
30
00:01:55,930 --> 00:02:00,080
Just using this headline tip every
article on their site is almost starting
31
00:02:00,090 --> 00:02:05,380
when a number like this now tip number
two for writing headlines is to use how
32
00:02:05,390 --> 00:02:07,970
to headlines they still work.
33
00:02:08,430 --> 00:02:10,979
How to make a lavender lemonade to get
34
00:02:10,990 --> 00:02:17,730
rid of headaches and anxiety?
How to do blank even if common obstacle
35
00:02:17,970 --> 00:02:22,010
blank?
How to do blank without common objection
36
00:02:22,670 --> 00:02:26,370
and really these ones are very powerful
to how to.
37
00:02:26,430 --> 00:02:28,140
Even or without because.
38
00:02:28,630 --> 00:02:30,220
A lot of people know how to do things,
39
00:02:30,230 --> 00:02:35,770
but then they run into problems and the
existing solutions don't solve those.
40
00:02:35,780 --> 00:02:39,340
So if you really want to grab attention
and have something unique and different,
41
00:02:39,450 --> 00:02:41,350
including the even if or without.
42
00:02:42,630 --> 00:02:45,890
You know, without having how to make
43
00:02:45,960 --> 00:02:48,710
YouTube videos without recording any
content.
44
00:02:49,030 --> 00:02:51,790
That's an example that really is going to
grab attention.
45
00:02:52,430 --> 00:02:58,410
Third tip to write headlines is to flag
common mistakes, such as 16 copywriting
46
00:02:58,480 --> 00:03:01,400
mistakes you're probably making and how
to fix them.
47
00:03:01,410 --> 00:03:05,690
And are you making these 10 common Google
Adwords mistakes?
48
00:03:05,790 --> 00:03:11,420
Again, it creates curiosity for people to
click through because they want to know
49
00:03:11,430 --> 00:03:12,000
did they make.
50
00:03:12,010 --> 00:03:15,110
Mistakes and also it'll help them solve a
51
00:03:15,120 --> 00:03:22,040
problem that commonly comes up and that
can get them to their desired location
52
00:03:22,620 --> 00:03:26,670
much quicker.
Now the fourth tip to write headlines is
53
00:03:26,680 --> 00:03:29,850
to ask questions such as do you want to
build a snowman?
54
00:03:29,860 --> 00:03:31,200
Read this guide first.
55
00:03:31,520 --> 00:03:32,830
Think you know SEO?
56
00:03:32,840 --> 00:03:37,050
Quiz yourself and find that these
questions are just so great way to engage
57
00:03:37,060 --> 00:03:41,760
people and to really get them into the
content.
58
00:03:42,810 --> 00:03:47,300
Fifth tip to write headlines is to use
punctuation and this is a very simple
59
00:03:47,310 --> 00:03:50,570
technique which is especially useful for
SEO.
60
00:03:50,690 --> 00:03:54,460
So if you want to rank in the Google
search engines or the YouTube search
61
00:03:54,470 --> 00:03:59,770
engine, putting your keyword at the start
of the title can be very helpful.
62
00:04:00,150 --> 00:04:02,070
So here's an example.
63
00:04:02,340 --> 00:04:04,720
If you wanted to rank for the keyword
64
00:04:04,730 --> 00:04:09,150
marketing plan template, the title of
your blog post could be marketing plan
65
00:04:09,160 --> 00:04:11,980
template. Create your first marketing plan in five
66
00:04:11,990 --> 00:04:14,430
steps. That's going to give you an advantage in
67
00:04:14,440 --> 00:04:18,649
terms of SEO because your keyword is at
the start of the title and it also just
68
00:04:18,660 --> 00:04:22,700
makes really clear to people what the
post is about.
69
00:04:23,080 --> 00:04:29,660
6 tip 2 right headlines is to be ultra
specific so you really want to define
70
00:04:29,670 --> 00:04:34,330
what the article is about and remember
that the headline set the expectation for
71
00:04:34,340 --> 00:04:35,780
the rest of the article.
72
00:04:35,860 --> 00:04:38,530
So try and be really clear about what it
73
00:04:38,540 --> 00:04:42,970
is and someone open a simple idea so bad
headline for example would just be.
74
00:04:42,980 --> 00:04:43,910
Write a song.
75
00:04:44,010 --> 00:04:46,260
Good headline would be how to compose
76
00:04:46,270 --> 00:04:47,280
your first song.
77
00:04:47,290 --> 00:04:49,440
Songwriting one oh one there's a clear
78
00:04:49,450 --> 00:04:52,570
outcome there.
Compose your first song and all the
79
00:04:52,580 --> 00:04:53,810
basics to it.
80
00:04:54,130 --> 00:04:57,580
7 tip to write headlines is to use the
81
00:04:57,590 --> 00:05:04,560
five W 's the five W 's are engaging
interrogative words that are used to
82
00:05:04,570 --> 00:05:08,520
gather information like who, what, when,
where, why.
83
00:05:08,530 --> 00:05:12,470
These are common questions that we ask by
using them in your headlines.
84
00:05:12,990 --> 00:05:18,100
You can articulate 2 readers the kind of
information that you intend to provide.
85
00:05:18,120 --> 00:05:25,730
For example, you could say these seven
questions will reveal why you're still
86
00:05:25,740 --> 00:05:29,310
single. Here's another example how to motivate
87
00:05:29,720 --> 00:05:33,200
yourself when you don't want to exercise.
88
00:05:34,340 --> 00:05:37,230
So includes those five W 's in your
89
00:05:37,240 --> 00:05:41,670
headlines tip number eight to write
headlines is to pay attention to the
90
00:05:41,680 --> 00:05:45,040
headline length.
So if you want your headlines to look
91
00:05:45,050 --> 00:05:49,670
good and to prevent them from being cut
off, make sure your headlines are the
92
00:05:49,680 --> 00:05:53,770
right length.
And Google typically displays the 1st 50
93
00:05:53,780 --> 00:06:00,850
or 60 characters of a blog post title in
the search results, so you really want to
94
00:06:00,860 --> 00:06:04,460
make sure that you're within that range,
otherwise it's going to be.
95
00:06:04,470 --> 00:06:08,460
Off people aren't going to see it in the
search results, and it might not be as
96
00:06:08,470 --> 00:06:10,170
compelling for them to click through.
97
00:06:10,890 --> 00:06:14,280
9 tip is to use an image to enhance your
98
00:06:14,290 --> 00:06:17,830
headline, and a good image is critical to
success.
99
00:06:18,030 --> 00:06:21,880
It should really grab the attention of
the viewer and help them understand the
100
00:06:21,890 --> 00:06:26,960
essence of what the article or video or
course has to offer.
101
00:06:26,970 --> 00:06:32,940
And if it can really explain visually
what your headline is saying, that's even
102
00:06:32,950 --> 00:06:36,700
better. So you can get free stock photos at a ton
103
00:06:36,710 --> 00:06:37,400
of websites.
104
00:06:37,510 --> 00:06:39,810
Here are a couple that I use personally
105
00:06:39,990 --> 00:06:45,180
on splash.
comstocksnap.ioandpexels.com and these
106
00:06:45,190 --> 00:06:50,050
are copyright free images that you can
use across your content.
107
00:06:51,310 --> 00:06:54,430
Tip number ten is to model the best in
the business.
108
00:06:54,810 --> 00:06:58,750
So in particular I have fantasy called
jeffbullas.com
109
00:06:59,650 --> 00:07:05,410
I think he's excellent at writing titles
and having good images that go with them.
110
00:07:05,530 --> 00:07:10,650
They're really clickable and for example
here you can see 12 new.
111
00:07:10,830 --> 00:07:15,340
Plugins that will boost your online sales
in 2019 Very specific.
112
00:07:15,460 --> 00:07:17,820
He's got a number, he's got an outcome.
113
00:07:18,040 --> 00:07:20,130
And I really want to see what those 12
114
00:07:20,140 --> 00:07:21,980
are because I want to get that result.
115
00:07:22,320 --> 00:07:24,170
5 fundamental flaws with your brand
116
00:07:24,180 --> 00:07:25,850
messaging and ways to fix them.
117
00:07:25,860 --> 00:07:27,770
Again, that's kind of the common mistake
118
00:07:27,780 --> 00:07:30,490
example. So I would recommend you look at maybe
119
00:07:30,500 --> 00:07:35,770
someone in your niche who's very good at
writing headlines and then take some
120
00:07:35,780 --> 00:07:39,180
examples from them, maybe modify them and
use them for yourself.
121
00:07:39,380 --> 00:07:41,110
Or you can check out Jeff Bullas.
122
00:07:41,120 --> 00:07:44,820
And just use what his kind of blog posts
123
00:07:44,830 --> 00:07:48,450
as templates and adapt them to your own
business.
124
00:07:49,650 --> 00:07:56,180
Now tip number eleven the final tip is to
really practice and as you can see here
125
00:07:56,190 --> 00:08:01,820
in this tool it says copywriters aren't
born they practice and I would recommend
126
00:08:01,830 --> 00:08:03,190
you use this tool.
127
00:08:04,170 --> 00:08:06,540
You can just type in 25 headlines into
128
00:08:06,550 --> 00:08:09,240
Google and it should pop right up.
129
00:08:09,250 --> 00:08:11,200
But the great thing about this tool is
130
00:08:11,210 --> 00:08:12,570
that you can really.
131
00:08:13,090 --> 00:08:15,540
Try to write a headline for a blog post
132
00:08:15,550 --> 00:08:17,670
25 times you can see.
133
00:08:19,080 --> 00:08:21,070
25 different ways that you could really
134
00:08:21,080 --> 00:08:26,560
market the blog post that you're going to
write and see which one really catches
135
00:08:26,570 --> 00:08:30,930
your attention.
The most and as we said.
136
00:08:31,660 --> 00:08:33,970
Five times as many people are going to
read the headline.
137
00:08:33,980 --> 00:08:37,870
So it's really recommend that for every
piece of content you write, or even
138
00:08:37,880 --> 00:08:42,770
email, try and write at least 10
different variations of the same thing.
139
00:08:42,780 --> 00:08:44,910
See what really grabs attention.
140
00:08:45,460 --> 00:08:47,020
The cool thing about this tool is it's
141
00:08:47,030 --> 00:08:52,070
got a headline length checker built in,
so you can really see that if it's the
142
00:08:52,080 --> 00:08:58,470
right linked so they have it for
headlines, tweets and emails and also
143
00:08:58,480 --> 00:09:02,970
they have some kind of templates built in
there so you can write over those and
144
00:09:02,980 --> 00:09:06,720
adapt them to the topic that you are
working on.
145
00:09:06,840 --> 00:09:10,760
So those are the 11 tips to write
magnetic headlines.
146
00:09:10,960 --> 00:09:12,820
Go ahead and try them for yourself.
147
00:09:12,930 --> 00:09:14,720
I think you're going to be very surprised
148
00:09:14,730 --> 00:09:15,930
with the results that you can get.
13422
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.