All language subtitles for 06-Survey Funnel Framework

You follow number two is very powerful.

It's a little bit more complicated, but

there's a time and a purpose for this as.

Well, if.

You're just getting started.

I wouldn't start with this funnel, but

this is one as you're growing can do
amazing things for you.

So it's called the survey funnel.

So this is how a survey funnel works.

Ah.
In fact, yeah, I'll try on the on the on

the slides.
I wrote sorry for.

All three pages actually has more than 3
pages.

I messed up there.

So this is a survey funnel.

So on the first page of survey Phonogram
survey.

Then from there the goal of this survey.

Is basically this.

And write this down.

The reason why certain phones work great

is that the product to reach your selling
has multiple different markets that may

want it right.

So let's say I'm selling whatever have a

course, right?
Let's say the course I'm selling is for.

Like it could be for.

Ah.

Say it's for married people, right?
So maybe it's for married people.

But it also could be really good people
who are dating OK or maybe it's also

really good for parents who are married
or something or no kids.

And this.
Was great for with kids, whatever, right?

So different segments that could want
your product, right?

But sometimes sell you the product I'm
pitching.

You and I have a whole sales video and
training.

Where I explained to you why this is such
a great thing to do as you're dating,

you're like, I'm already married, I don't
need to buy this product?

Well, it works for you too, if you if you
are dating, but you've been pitching in

all the benefits of.

This and you said.

Great for kids, but actually.

Have kids like, well, it works for

everyone. All of a sudden you're like it's hard to

sell through funnel.

Right there's like, different segments of

people. You're talking to get.

The same problem click phones like.

Somebody comes in my world and, like, how

do I use the phone?
I'm like, what kind of business you like

why?
I'm an author, speaker, coach.

Ok, cool.

Well, if you're an author, this is.

How the phones I would use and someone
else is like well that's cool but I'm.

A network marketing Ohf network
marketing.

Here's the.

Ones you should use and someone else.

Like I'm a local business like if your
local business and so different.

Segments of the market that I have and.

So if I have one funnel speaking to all

of them, it can be really difficult to be
able to explain.

To all of them.

How this works for them?

Specifically, does that make sense?
So that's where survey funnel.

Comes in place where basically you have
this page right here in the middle where

you ask some questions.

You said, OK, let me ask you some

questions, you know, what kind of
business do you have?

How many employees you have?
What do you ask them?

A survey with a bunch of.

Different questions.

And from that survey you're able to
figure out, are they this kind of person,

this kind of person, this kind of person?
Ok, so the survey goes through.

And by time it's done, you figure out,
OK, this person's network marketer, so

then you redirect them.

Directly this page.

We're like, oh, this person's an infant.

You know is a coach and going to redirect

this page or this person is something
else you redirecting this.

Page because that's.

Basically, the process of a survey funnel

is to figure out of all the traffic
you're driving, who is every single

person, and figure out, OK, this is who
they are now.

Go taking the page specifically sells.

To that type of person.

Ok. And that's the value in this.

So like I said, to begin with, it takes a

lot of time to put somebody together, but
after you have it, it's amazing because

now you can speak specifically to.

Each person? Each customer.

Segment you have in a way that sells
specifically to them.

Ok. All right.

So let me kind of walk.

You through?
How this funnel house?

Funnel works, so this is the old click
funnels homepage.

We ran this for over a year and it's
still the survey still on.

The homepage is just down a little bit
lower, but for a year this is our page

because. People always ask like.

What kind of phone work?
For my business, so we have the.

Whole top block here be like OK, click,
phones everything you need.

Let us know kind of company you have.

And we'll be able to tell you which

funnel is best for your specific
business, OK.

And we?
Figure out these are the different.

Segments we had, we had agencies
information.

Product people ecommerce coaching
consulting network.

Marketing local businesses, so we had all
these people.

Here, right so, would, come to.

That and they felt the first step in the

survey and then there's a.

Second question, the third question,

fourth question fifth question we asked a
bunch of questions.

Now, when you're doing a survey like
this, typically there's one question and

Ryan Leveque wrote a book.

Called ask the kind of.

Teaches this methodology is really good.

And in his, in his book, he talked about

that every time you survey like this,
there's one question that's the bucket

question is the is the question to let
you know which bucket to put somebody

into. Ok. And so while I'm asking a bunch of.

Questions I want to really care.

About my bucket question, the bucket

question identifies.
Who they?

Are the other questions about getting
them to engage and think?

About it, about themselves and their
business and then one.

Question some of that, survey, is your
bucket question OK?

So you can build these really simply
inside of click funnels obviously and in

there you identify this is my bucket
question and based on the bucket

question. Where to redirect them to?

Ok. So they come in here, the answer?
A bunch of questions after.

We figured out that we have a page right
here and this is the flashing GIF that's.

Like we are, searching, for your profile.

And then it.

Pops out Ohh based on who you are here
you go here if your network marketer

like. This one will pop up, you say?

That you're a nonprofit, this one's going
to show if you're selling information

products. This one is going to show up OK, and so

and we've got 10 different variations of
this, but based.

On who the survey tells us you are your
land.

On these pages you then put.

Your email address in and you.

Put on a.

Specific email list for that segment now

I'm able to send.

All the emails specifically.

For network, marketers, specifically for.

Local business.

Specifically for nonprofits, right?
They get the email sequences, and, they

have. The email, address then it redirects to.

A sales page that's specifically.

For them. Ok.

So if you're a network marketer, you're.

Going to an email sequence about.

Network marketing on this.