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These are the user uploaded subtitles that are being translated: 1 00:00:00,630 --> 00:00:06,630 In this video you're going to learn how to use hashtags to increase the visibility of your posts. 2 00:00:06,650 --> 00:00:13,030 Now hashtags are essentially just a way to tell instagram what your content is about. 3 00:00:13,040 --> 00:00:16,010 And with that they can group content together. 4 00:00:16,010 --> 00:00:21,370 And one of the cool new features about Instagram is that you can actually now follow hashtags. 5 00:00:21,380 --> 00:00:27,560 So for example on screen you can see hash tag motivation you can see how many posts that applies to 6 00:00:27,620 --> 00:00:31,980 127 million on the opportunity to follow that. 7 00:00:32,270 --> 00:00:39,170 So this is a great way as a as an owner a business owner a personal brand to increase your visibility 8 00:00:39,410 --> 00:00:39,970 because of. 9 00:00:39,980 --> 00:00:42,140 Use the hashtag motivation. 10 00:00:42,350 --> 00:00:47,360 Well then I have the opportunity to appear in front of all those people who are following that hash 11 00:00:47,360 --> 00:00:52,220 tag who are just who or who are just searching for that hashtag. 12 00:00:52,580 --> 00:00:59,360 So what I would recommend you do to get started to understand what hashtags you can use to increase 13 00:00:59,360 --> 00:01:04,740 your visibility is to come in to the discovery tab on Instagram. 14 00:01:05,000 --> 00:01:08,230 By default its going to go beyond the top top here. 15 00:01:08,270 --> 00:01:10,100 But you want to come across to town. 16 00:01:10,430 --> 00:01:16,180 And then you want to type in a hash tag that you think could be related to your business. 17 00:01:16,400 --> 00:01:21,200 So something like motivation for example we can just type that in. 18 00:01:21,220 --> 00:01:29,370 Now the cool thing is is that when you type in one hash tag just like Cannes itself you can see related 19 00:01:29,790 --> 00:01:31,700 cance or related hashtags. 20 00:01:31,950 --> 00:01:33,690 We've got motivation. 21 00:01:33,690 --> 00:01:38,740 We can see determination hard work discipline results. 22 00:01:38,740 --> 00:01:45,280 So what I would start to do is write down these hashtags and if I was creating content similar to what 23 00:01:45,280 --> 00:01:53,100 I can see here and that that I think would be appropriate I can start to note those Dan now another 24 00:01:53,100 --> 00:01:59,550 way to find the appropriate hash tags that are going to get visibility for your posts is to come in 25 00:02:00,920 --> 00:02:06,770 and have a look at some of those top accounts in your Nishan have a look at the hashtags that they are 26 00:02:06,770 --> 00:02:07,880 using. 27 00:02:07,880 --> 00:02:16,670 So if I come into post here we can see that doesn't seem to be hash tags are not all come into this 28 00:02:16,690 --> 00:02:20,700 same so we can see here Debt-Free journey. 29 00:02:21,540 --> 00:02:28,510 That free community and mortgage debt is dumb and if I click into any of these I can see how popular 30 00:02:29,080 --> 00:02:37,560 these hashtags are and so 83000 posts before we saw motivation 127 million site is extremely popular. 31 00:02:37,630 --> 00:02:46,450 It might be hard to catch the attention of people following the motivation hashtag because there's probably 32 00:02:46,450 --> 00:02:52,630 a lot of competition but you can see this hash tag Debt-Free journey is much less competition honest 33 00:02:53,080 --> 00:02:57,590 in terms of only 83000 posts so anybody following this hash tag. 34 00:02:57,790 --> 00:03:02,190 If I use it I have a much better chance of them seeing my posts. 35 00:03:02,320 --> 00:03:09,190 So I would recommend for your own post you want to use maybe 20 hashtags 10 which are big like that 36 00:03:09,610 --> 00:03:17,910 motivation etc. and maybe 10 that are very niche specific like that free journey that is dumb no mortgage 37 00:03:17,950 --> 00:03:18,810 etc.. 38 00:03:18,950 --> 00:03:25,330 And on a good way to come in and find out news goals debt free agency debt free seems to be a pretty 39 00:03:25,330 --> 00:03:26,060 big one. 40 00:03:26,150 --> 00:03:33,310 Five hundred thousand posts so you can use maybe those high volume medium or really means you can break 41 00:03:33,310 --> 00:03:36,900 them up but in total you want to be using about 20. 42 00:03:36,910 --> 00:03:40,300 So let me show you actually how to input hashtags. 43 00:03:40,570 --> 00:03:46,810 So while we can see here is Ive got a piece of content that Ive already uploaded and then I can actually 44 00:03:46,870 --> 00:03:50,710 edit this and then I can write a caption. 45 00:03:50,750 --> 00:03:56,350 Now when you upload a new piece of content are going to see the same option to write a caption. 46 00:03:56,390 --> 00:04:02,120 And this is what I recommend you put in your hashtags right when you before you post. 47 00:04:02,210 --> 00:04:09,110 Not like an hour or two after you post it so always include your hashtags before you actually hit the 48 00:04:09,110 --> 00:04:10,240 publish button. 49 00:04:10,550 --> 00:04:18,790 And if I go ahead and start to include some of those hashtags I saw some motivation maybe really high 50 00:04:18,790 --> 00:04:30,820 volume on and we can put in something like results we can see also a very popular one something that 51 00:04:30,820 --> 00:04:38,980 we could do this is kind of an older quote so we could say throwback Thursday. 52 00:04:39,190 --> 00:04:44,370 This is a very popular hashtag t beat t Throwback Thursday. 53 00:04:46,110 --> 00:04:51,330 You can see there and that's kind of appropriate because this is a bit of an older quote and if I was 54 00:04:51,330 --> 00:04:54,120 posting this on a Thursday then that would make sense. 55 00:04:54,150 --> 00:04:55,790 It's actually a Wednesday today. 56 00:04:56,070 --> 00:05:04,290 But you can see that you can include those teams hashtags not happen on Instagram on a weekly basis. 57 00:05:04,350 --> 00:05:06,370 So what else can I put in there. 58 00:05:06,870 --> 00:05:08,430 Maybe I should take learning. 59 00:05:08,430 --> 00:05:09,990 Let's see how popular that one is. 60 00:05:14,320 --> 00:05:21,330 Learning is fun learning so you can see you can just keep including those there as you ones. 61 00:05:21,580 --> 00:05:26,230 And one cool thing is you can also look at this Web site you can type. 62 00:05:26,230 --> 00:05:34,380 Top hashtags on Instagram and if we come in is a pretty cool list here at top dash hashtags dot com 63 00:05:35,280 --> 00:05:38,820 and this can also give you some ideas about what hashtags to use. 64 00:05:38,890 --> 00:05:41,330 So love fashion and beauty happy Qs. 65 00:05:41,520 --> 00:05:46,050 You can see that TB Throwback Thursday. 66 00:05:46,250 --> 00:05:49,820 Very popular. 67 00:05:49,850 --> 00:05:55,010 You can see friends repo's style travel fitness. 68 00:05:55,070 --> 00:05:56,810 No filter. 69 00:05:56,810 --> 00:06:04,730 Amazing Instagram Beej swag motivation you can see number 61. 70 00:06:04,960 --> 00:06:08,380 So those are the three ways that you can identify the hashtags to use. 71 00:06:08,380 --> 00:06:14,020 Number one use that discovery search bar and have a look at those related hashtags. 72 00:06:14,020 --> 00:06:20,350 You can also come into the top influencer accounts and see what really are the hashtags that they are 73 00:06:20,350 --> 00:06:21,050 using. 74 00:06:21,190 --> 00:06:29,440 That could be very neat specific for you and you can also look at the top hashtags on Instagram if you 75 00:06:29,440 --> 00:06:33,820 want to find those really top hashtags that you can encourage. 76 00:06:33,970 --> 00:06:40,870 And remember the key to this and the reason that this gets you more visibility is because people search 77 00:06:40,870 --> 00:06:45,180 for hashtags or even follow hashtags on Instagram. 78 00:06:45,200 --> 00:06:51,550 And so this is an incredible strategy that you can use to increase the visibility of your posts just 79 00:06:51,550 --> 00:06:59,650 by including these simple hashtags and maybe taking a minute or two to that before you post your content. 8530

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