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- [Instructor] In performing keyword research,
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using a keyword tool is a vital part of this.
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I love keyword tools because they're able to show you
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from a large standpoint the bulk of terms
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that people are searching for.
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I'm using Wordtracker,
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and here, I can search based on Google data, Amazon,
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YouTube, or eBay.
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I'm going to use the Google data
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and look for California hiking.
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I usually like to start broad,
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and then drill down into more detailed terms.
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Now what's going to happen is Wordtracker
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is going to go out and use some of the Google database
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to look and see what terms
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are utilizing California and hiking,
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or related terms to give me an idea how people search.
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So what we see here are about 614 keywords related
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to California hiking.
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And I can go through and see what is related,
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and how other searches are showing up here.
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Now, what I can do is create a list.
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I'm going to create a list here for hiking terms.
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And now, anything that I find that I want to add
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into hiking, like Yosemite hikes,
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camping Northern California, camping.
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I'm not going to add products.
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I'm going to look for things
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that are much more relevant to hiking in California.
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All right, I've got a few here.
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I'm going to go back to the top of the page,
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and I'm going to save those.
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And it will ask me which project I want to add that into.
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I'm going to choose hiking, and add to the selected list.
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Now, just to explain the columns here.
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Volume is the amount that that term has been searched on.
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You can see here also
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that there is a little bit of a trend line
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that shows you that towards the end of the year
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is when this term increases in popularity.
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So even though you may see over 500,000 searches a month
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on that term, you can see here that it's not always
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the same every month.
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It spikes towards the end of the year.
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The next two columns are all about competition.
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If you see a high number here,
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it means there's a lot of people bidding on that term
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in the paid results.
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And then also, this is the average amount per click
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that people are paying on Google.
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Now, once I've got my list put together,
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I can go look specifically at that list.
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And I can examine that and use some of the tools
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here in Wordtracker to go through and examine these terms
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a little bit closer, or I can use the export function.
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And that will export this list
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into a Microsoft Excel spreadsheet,
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which enables me to work even more on those keyword.
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Now I can go back into Wordtracker
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and continue to add more and more words
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that are related to my project.
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I can create different lists for different product focus.
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Now, as you can see here,
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I've exported almost all of my keyword data.
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And now I challenge you to do the same.
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You can find great keyword tools,
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and you can use those to find the words
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that are related to your products.
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The great thing is these are the words that people
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actually type into the search engines to find you
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and your business.
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