All language subtitles for 02 - Email Educate and engage audience needs

- [Instructor] This might seem obvious,

but do you optimize your emails

based on your keyword research?

One of the best methods

to increase your email campaign click-through rates

is to have a relevant subject line.

Of course, relevance is based on the words you use

according to the context of the email recipient.

Your keyword research, optimization, and application

extends to any communication that you create,

not just webpages or blog posts.

Implementing keywords in your emails

creates relevance to your recipient.

As you're using words they use

and covering content that they demand.

Your emails to customers should take on a new life

as you use clear, relevant words and topics

to educate, inform, and promote your company.

You can also anticipate

the questions that customers will have

and create an onboarding email or a series of emails.

In addition, by researching

the keyword trends throughout the year,

you can anticipate content need and demand

and provide trending content just when it's appropriate.

You'll be able to have the right conversation,

at the right time, with the right audience.

Develop a communication calendar for your emails.

Based on the keyword trends,

what information should you be presenting to your customers?

What do they need to know?

When do they need to know it?

And how can you engage them

based on the keywords you've researched

and the trends you've uncovered?

Then, when you develop your emails,

utilize similar structures as a webpage,

headline, subheadings, links, images, calls to action.

These are the areas that people use when they scan.

So put your keywords in those elements.

Review your emails, from the subject line,

to the body of the email, to the landing page,

and make sure that you have a consistency of keyword

all the way through.