All language subtitles for 01 - Search is a powerful tool for your business

- When's the last time you searched for something?

Maybe it was for SEO or keyword training here on LinkedIn?

Search is a part of life, worldwide.

There are over 3.5 billion searches per day, just on Google.

And they have an estimated 75% share

of the global search market.

To give you an idea of 3.5 billion,

if you were to type in that many searches

at a rate of one search per second,

it would take you more than 110 years.

Hi, I'm Matt Bailey, your instructor for this course.

I've been in the SEO and keyword business for over 20 years,

and I've witnessed the changing trends and technology.

I've consulted hundreds of well-known companies,

started and sold three marketing companies.

And now, I teach others how to be successful

in their marketing.

I'm going to show you the research practices

that will help you avoid the hype

and focus on what works.

The bottom line is that people search for answers.

If you're giving people what they want,

you'll be successful.