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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,005 --> 00:00:01,009 - So, what's next? 2 00:00:01,009 --> 00:00:04,004 I'll leave you with a few thoughts and challenges. 3 00:00:04,004 --> 00:00:06,002 First, my word of advice 4 00:00:06,002 --> 00:00:08,008 about keeping up with search engine algorithms. 5 00:00:08,008 --> 00:00:11,000 Don't panic. 6 00:00:11,000 --> 00:00:12,009 If you read articles about SEO, 7 00:00:12,009 --> 00:00:14,007 and keep up on the latest news, 8 00:00:14,007 --> 00:00:18,003 I guarantee you'll be constantly bombarded with articles 9 00:00:18,003 --> 00:00:19,006 about the new algorithms, 10 00:00:19,006 --> 00:00:22,002 and how it's the worst thing for website owners, 11 00:00:22,002 --> 00:00:24,002 or everything has changed. 12 00:00:24,002 --> 00:00:29,000 Well, after 25 years, I've seen that not everything changes, 13 00:00:29,000 --> 00:00:30,003 not always. 14 00:00:30,003 --> 00:00:34,000 Be wary of advice and don't jump on trends too quickly. 15 00:00:34,000 --> 00:00:37,002 Anyone pitching a new tactic or a scheme for optimization, 16 00:00:37,002 --> 00:00:39,006 should be viewed with suspicion. 17 00:00:39,006 --> 00:00:42,008 These things don't change much and they don't change often. 18 00:00:42,008 --> 00:00:44,008 I find that the SEO tools, 19 00:00:44,008 --> 00:00:48,005 they not only provide great tools, but great content 20 00:00:48,005 --> 00:00:50,006 about how to do keyword research 21 00:00:50,006 --> 00:00:53,001 and how to get the most from SEO. 22 00:00:53,001 --> 00:00:54,005 They're more informative 23 00:00:54,005 --> 00:00:57,004 and instructive than media or news sites 24 00:00:57,004 --> 00:01:01,002 that simply report what's happening in attempt to guess why. 25 00:01:01,002 --> 00:01:04,002 Ahrefs, Wordtracker, SERanking and others 26 00:01:04,002 --> 00:01:08,008 all provide excellent resources of keyword content. 27 00:01:08,008 --> 00:01:10,000 I'm also going to invite you 28 00:01:10,000 --> 00:01:12,004 to follow and connect with me here on LinkedIn, 29 00:01:12,004 --> 00:01:15,002 as I've got other courses on digital marketing. 30 00:01:15,002 --> 00:01:18,006 I also have a regular podcast, The Endless Coffee Cup, 31 00:01:18,006 --> 00:01:20,003 where I talk with industry experts 32 00:01:20,003 --> 00:01:24,001 from everything about keywords to philosophy and culture. 33 00:01:24,001 --> 00:01:27,004 You'll find Endless Coffee Cup on most podcast services. 34 00:01:27,004 --> 00:01:29,002 Finally, if you'd like to learn more, 35 00:01:29,002 --> 00:01:31,005 my website is SiteLogic.com, 36 00:01:31,005 --> 00:01:33,007 where I've got podcasts, articles 37 00:01:33,007 --> 00:01:39,002 and coached training courses at Learn.SiteLogic.com. 38 00:01:39,002 --> 00:01:40,006 Thank you for taking this course. 39 00:01:40,006 --> 00:01:43,009 I hope to see you soon on another LinkedIn course 40 00:01:43,009 --> 00:01:45,000 and keep learning. 3126