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Now once you have determined your bid and Budget the next step then is to just set or adjust these additional
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campaign settings not really finish the first step in and setting a pre-campaign process.
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And there are quite a few different additional campaign settings that you can adjust.
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I will just run through them briefly with them with you so you can understand what they are.
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And the first one here is delivery method and you can see by default that will be set to standard which
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really means that your budget will be spread over the entire time.
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So if you've set a daily budget of €20 then it will spend the budget evenly over the course of the day.
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If you click accelerated Well then this could really spend all your budget in the first hour of the
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day.
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So usually you just want to leave it as a standard delivery method then moving on then you can select
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the start date for your campaign.
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By default it'll really be today.
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You can adjust that if you want it started next week.
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And once you can also do is putting an end date if you want as well so you can maybe set the date from
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seven days from now.
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See your week campaign that you really know an end date of it and you can assess the results on the
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basis of that rather than just letting the campaign continue.
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Now after that we have the option to add extensions to our ADD.
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And there's quite a few different ones sightline call extensions review sessions et cetera.
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Here's a visual of really what these extensions can add to your advertisements.
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So we're setting up a simple text ad but there is the option to add all these extensions in for example
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the site linked extensions which will show a link to certain pages on your Web site.
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You've got a call extension so you can put in your phone number.
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You've got consumer ratings you've got seller ratings by stars.
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You can put in a location extension etc. and for the most part you don't need to pay any thing additional
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to put these extensions in.
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They work on the same basis cost per click if they click on one of these pages then you will just be
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paying for that click as you would if they click through on the headline etc..
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So if you want to set up these extensions it's pretty simple you can follow the steps.
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And what I also recommend you do is go ahead and open up the Adwords help center.
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For example if you wanted to put in the Site Link extensions so we can just type in site link at and
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let's see you site link maybe.
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So we have that exact step by step to set it up etc..
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Hide them in and read it and walk you through that.
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But now I just wanted to give you kind of an understanding of what those really are.
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And you can add those in if you want.
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I'd say for your first campaign just skip this step and you can do this later on.
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Now our schedule this is something that you might want to change and for example the local business
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and you're only open at certain times.
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Well then you don't want to show your hours in the hours outside of when you are open or answering the
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phones.
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You can set up that ad Cheryle there and then moving on then there are a couple of option other options
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there which you probably don't need to know about right now.
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So you can adjust to any of those settings as you want.
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And then just go ahead and click save and continue and then that will bring us through to the second
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step in our campaign set up process which is to set up our groups and this is where we can really put
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in the targeting for our certain keywords that we want to target.
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