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In this video you're going to take the first step to use Google Analytics as a powerful tool to grow
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your business.
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You're going to set up a Google Analytics account and install the Google Analytics tracking code on
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your Web site.
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So the first thing that you need to do to set up your Google on links account is to go to Google dot
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com forward slash analytics and be brought to a page like this.
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Then you want to go ahead and click on Start for free.
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Now you want to be prompted to do is if you have an e-mail that you used to to sign into other Google
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products like Gmail or Google calendar you can sign in and create your Google Analytics accounts under
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that email.
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If you have never used a Google product before then you will just be prompted to create a new account.
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And once you've done that you can just go ahead and sign in.
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Now once you set up your Google Analytics account the next step is to set up your property and a property
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represents your Web site or app and it's the collection points in Google Analytics for your data.
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And inside each Google Analytics account you can have up to 50 properties so you can be tracking up
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to 50 different Web sites or apps under one single account.
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So all you need to do is select whether it's a Web site or app and then input the Web site name.
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So let's just say example dot com and then you what I'm put in the Web site you were else.
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So just type that in again
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and what you can do then is select the industry category.
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So that's very straightforward.
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Just whatever category that you're in.
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And then you want to select the reporting time zones.
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So choose your local country so that you can see the reports in Google Analytics in your time zone and
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not say in another time zone like the U.S. and then you can go ahead and click on get tracking I.D..
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So we're brought now to a separate section here under tracking info tracking code.
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And this is where we begin the second step to install our tracking code back onto our Web site so that
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we can send information from our Web site back to Google on links to populate all the reports.
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Now there are three ways to install the Google on extracting striking code on your Web site.
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And the first way is the simplest.
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It's simply taking this tracking I.D. unplugging it into the back end of your Web site or the platform
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that you are using.
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So if you are using a Web site builder like wakes or Waverly square space or Shopify they have made
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it extremely easy to install this tracking code you just copy this tracking idea pasted in.
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And what I would recommend you do to find the exact place to paste that in is to look at their support
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guides and they'll take you through it everything step by step is very very simple just copy and paste
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this tracking I.D..
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Now if you are using a wordpress site you can get free plug ins to really do the same thing.
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Just input this tracking I.D. so to make sure that it's up to date.
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I would just recommend that you search Google for free Google Analytics plug in for WordPress and you're
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going to find the best one there that you can just use to install the Google Analytics tracking code
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very easily.
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Now the second way to install the Google Analytics tracking code onto your Web site is to actually copy
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and paste this code as the first site him in the hand tag of every page that you want to track.
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So what you do is copy and paste this code literally into the code of your Web site on every single
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page.
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And obviously that can be a bit more manual if you've got a lot of it from pages.
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But if you've built a site yourself and this is probably the option for you now there is a third way
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to install the Google Analytics tracking code on your Web site.
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And it's to use Google Tag Manager.
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Now Google Tag Manager is a completely separate tool to Google Analytics.
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But what it does is specifically allow you to add tags like Google Analytics tracking code to your Web
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sites without really messing around in the code on the back end of your site.
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Now I would recommend this option if you already have Google Tag Manager setup.
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But if you are just getting started I think one of these two methods are the best.
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But if you're going to be managing a lot of sites or potentially adding a lot of other tags like the
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Facebook tracking code on your site then you can go through and watch these videos to really set that
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up.
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Now the final step to install the Google Analytics tracking code on your Web site is just to make sure
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that it's actually working.
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So once you install it you should come back into this tracking info page and really just check the status
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so you can see right now that no data has been received in the last 48 hours.
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But once you set it up.
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If I switch to a different property here I'll be able to see that at their house.
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Traffic has been received in the last 48 hours and that there's four active users on the site right
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now.
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So that really confirms that the Google Analytics tracking code has been installed correctly.
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So that really wraps up how to create your Google on a second and how to install the Google Analytics
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tracking code on your Web site.
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That is the first step to using Google Analytics as a powerful tool to grow your business.
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So go ahead and complete it for yourself right now.
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