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In this video you're going to learn how to accurately track the impact of individual marketing campaigns
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using campaign tagging.
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Then why would we want to use this.
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Well we've seen in our source media report that we can look at the source and the medium of our traffic
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for example that we have traffic from and coming from Google and then it came organically via these
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search results.
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However it's much harder to see if an individual email or an individual tweet or Facebook posts really
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had any impact.
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And that is what campaign tagging allows us to do and to really create and capture that data and put
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it into Google Analytics we need to use a tool called your URL builder so you can just type this into
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google to find it.
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And this is a free to from Google.
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And essentially it helps us to put additional information on to the links that we might be sharing on
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Facebook or in an email or on Twitter it contains this and additional information.
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Also known as UTM tags which we can see here where we actually define the source and the medium on their
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campaign name.
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And then in our Google Analytics campaigns report this is where this information is going to show up.
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So this is the campaign name.
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And then in here we can see the source on the medium.
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So to set these parameters and to make sure it shows up in these reports with a campaign name we need
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to use this tool called a campaign builder.
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So Ive already filled this site Ananda's data.
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Walk me through an example of how you might use this.
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So lets say my web site has example dot com.
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Maybe I want to put a link in my monthly newsletter and see how much traffic and sales that results
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in so I can just call the source newsletter medium email and I can just call the campaign named January
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sale.
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Now you can also put in a campaign term.
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If you have particular keywords that you are using and you can type in something like Version 1 version
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2 if you are sending two different emails or you were trying to different types of jobs those are required
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but they are additional parameters that you can put in.
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And once you fill out that information its going to generate a tag or a user like this just to show
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you if I remove this that she can see the euro here and then if I out in the campaign name thats going
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to show in the world.
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So I want to copy this and then I want to paste this into my email that I am sending as or on to post
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not sending on Facebook or Twitter etc. if I want to track the individual impacts of that campaign on
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my traffic my sign ups my revenue etc..
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So now that you know how to track marketing campaigns with the or builder maybe go ahead to the world
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builder and just set up a your own with some parameters for a campaign or example campaign that you
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might set up an.
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